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<channel>
	<title>SensoryMetrics</title>
	
	<link>http://sensorymetrics.com</link>
	<description>re-inventing the User eXperience</description>
	<pubDate>Wed, 07 Jan 2009 23:04:55 +0000</pubDate>
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		<title>Molson lets the beer do the talking</title>
		<link>http://feeds.feedburner.com/~r/SensoryMetrics/~3/505669640/</link>
		<comments>http://sensorymetrics.com/2009/01/07/molson-lets-the-beer-do-the-talking/#comments</comments>
		<pubDate>Wed, 07 Jan 2009 23:04:55 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=3280</guid>
		<description><![CDATA[<a href=http://sensorymetrics.com/2009/01/07/molson-lets-the-beer-do-the-talking/><img src=http://sensorymetrics.com/wp-content/uploads/2009/01/molsoncanadianbarlabels-150x150.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>In case your iPhone&#8217;s iPickupLines app isn&#8217;t subtle enough for the local singles bar - Molson Canadian comes to the rescue!  Molson is planning to release over 140 different label messages intended as &#8220;conversation starters.&#8221; Letting your beer do the talking?  Isn&#8217;t that innovative&#8230; 

Here are some of Molson&#8217;s REJECTED labels&#8230;

Broke my tooth [...]]]></description>
			<content:encoded><![CDATA[<p>In case your iPhone&#8217;s iPickupLines app isn&#8217;t subtle enough for the local singles bar - Molson Canadian comes to the rescue!  Molson is planning to release over 140 different label messages intended as &#8220;conversation starters.&#8221; Letting your beer do the talking?  Isn&#8217;t that innovative&#8230; <img src='http://sensorymetrics.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /><br />
<img src="http://sensorymetrics.com/wp-content/uploads/2009/01/molsoncanadianbarlabels.jpg" alt="molsoncanadianbarlabels" title="molsoncanadianbarlabels" width="450" height="427" class="aligncenter size-full wp-image-3281" /><br />
Here are some of Molson&#8217;s REJECTED labels&#8230;</p>
<ul>
Broke my tooth on the twist cap<br />
Barley breath rules!<br />
Can&#8217;t afford real liquor<br />
My beer&#8217;s flat, I&#8217;m not</ul>
<p>via <a href="http://www.canadiandesignresource.ca/officialgallery/?p=5544">Canadian Design Resource</a></p>
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		<item>
		<title>Befana: Ultimate mashup holiday</title>
		<link>http://feeds.feedburner.com/~r/SensoryMetrics/~3/504812630/</link>
		<comments>http://sensorymetrics.com/2009/01/06/befana-ultimate-mashup-holiday/#comments</comments>
		<pubDate>Wed, 07 Jan 2009 01:26:41 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
		
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=3271</guid>
		<description><![CDATA[<a href=http://sensorymetrics.com/2009/01/06/befana-ultimate-mashup-holiday/><img src=http://sensorymetrics.com/wp-content/uploads/2009/01/befana-150x150.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>Today is a holiday in Italy: Befana.  No santa claus&#8230;  but a weary old witch delivering gifts to kids.  What a great mashup, Halloween and Christmas!
Next big thing: St-Patricks VS AllSaints Day.  So You Think Your Saint Can Dance edition&#8230;
or Valentine&#8217;s and Labor Day&#8230;  lol
Whatever the mashup holiday, people should [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://sensorymetrics.com/wp-content/uploads/2009/01/befana.jpg" alt="befana" title="befana" width="264" height="258" class="alignright size-full wp-image-3273" />Today is a holiday in Italy: Befana.  No santa claus&#8230;  but a weary old witch delivering gifts to kids.  What a great mashup, Halloween and Christmas!</p>
<p>Next big thing: St-Patricks VS AllSaints Day.  So You Think Your Saint Can Dance edition&#8230;</p>
<p>or Valentine&#8217;s and Labor Day&#8230;  lol</p>
<p>Whatever the mashup holiday, people should always ensure that there&#8217;s plenty of bulls to outrun!!</p>
<p>What&#8217;s your holiday mashup?</p>
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		<item>
		<title>Why Products Fail?  Because designers read ComputerWorld???</title>
		<link>http://feeds.feedburner.com/~r/SensoryMetrics/~3/504756720/</link>
		<comments>http://sensorymetrics.com/2009/01/06/why-products-fail-because-designers-read-computerworld/#comments</comments>
		<pubDate>Wed, 07 Jan 2009 00:00:20 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Business]]></category>

		<category><![CDATA[User Experience]]></category>

		<category><![CDATA[computerworld]]></category>

		<category><![CDATA[product-flops]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=3260</guid>
		<description><![CDATA[<a href=http://sensorymetrics.com/2009/01/06/why-products-fail-because-designers-read-computerworld/><img src=http://sensorymetrics.com/wp-content/uploads/2009/01/sonybetamaxvcr.jpeg class=imgtfe hspace=5 align=left width=100  border=0></a>The article in this week&#8217;s issue is provocative: Why do products fail??  
Why do some people prefer Windows XP and Mac OS X over Windows Vista? After all, Vista is pretty and sleek and much more advanced than XP, and, in many areas, Mac OS X. Why is there so much love for Xbox, [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://sensorymetrics.com/wp-content/uploads/2009/01/sonybetamaxvcr.jpeg" alt="sonybetamaxvcr" title="sonybetamaxvcr" width="300" height="400" class="alignright size-full wp-image-3267" />The <a href="http://www.computerworld.com/action/article.do?command=viewArticleBasic&#038;taxonomyName=Hardware&#038;articleId=9124740&#038;taxonomyId=12&#038;pageNumber=1">article</a> in this week&#8217;s issue is provocative: Why do products fail??  </p>
<blockquote><p>Why do some people prefer Windows XP and Mac OS X over Windows Vista? After all, Vista is pretty and sleek and much more advanced than XP, and, in many areas, Mac OS X. Why is there so much love for Xbox, but none for Windows Mobile?<br />
Why do BlackBerry users love their BlackBerrys, but the public is lukewarm about Palm devices?<br />
Why is the Amazon Kindle, which is an unsophisticated, clunky, poorly designed gadget so popular with owners?<br />
Why do people love plain, ugly Gmail?</p></blockquote>
<p>Unfortunately, the author&#8217;s conclusion is that the failure point is lack of CONTROL&#8230; huh??  If that was true, people would be happily programming their VCRs using C#&#8230;  </p>
<p>This is a very simplistic view of the role of UX on the success of a product.  That&#8217;s where the magic mix needs to be considered:</p>
<ul>
User/chooser task completion<br />
Emotional quotient<br />
Branding / user identity</ul>
<p>More BIG products flops <a href="http://www.walletpop.com/specials/top-25-biggest-product-flops-of-all-time">here</a>.</p>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~f/SensoryMetrics?a=JhUEas.P"><img src="http://feeds.feedburner.com/~f/SensoryMetrics?i=JhUEas.P" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/SensoryMetrics?a=8uxsBX.P"><img src="http://feeds.feedburner.com/~f/SensoryMetrics?i=8uxsBX.P" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/SensoryMetrics?a=66EV6e.p"><img src="http://feeds.feedburner.com/~f/SensoryMetrics?i=66EV6e.p" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/SensoryMetrics?a=Ws01On.P"><img src="http://feeds.feedburner.com/~f/SensoryMetrics?i=Ws01On.P" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/SensoryMetrics?a=YpGx1i.p"><img src="http://feeds.feedburner.com/~f/SensoryMetrics?i=YpGx1i.p" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/SensoryMetrics?a=jBfuyG.P"><img src="http://feeds.feedburner.com/~f/SensoryMetrics?i=jBfuyG.P" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/SensoryMetrics/~4/504756720" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>iPhone vs iPod Touch vs iPod Phone vs iPhone 3G Pro</title>
		<link>http://feeds.feedburner.com/~r/SensoryMetrics/~3/504739717/</link>
		<comments>http://sensorymetrics.com/2009/01/06/iphone-vs-ipod-touch-vs-ipod-phone-vs-iphone-3g/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 23:29:32 +0000</pubDate>
		<dc:creator>Jobe Roberts</dc:creator>
		
		<category><![CDATA[Innovation]]></category>

		<category><![CDATA[Mobility]]></category>

		<category><![CDATA[Apple]]></category>

		<category><![CDATA[iphone]]></category>

		<category><![CDATA[iPhone 3G]]></category>

		<category><![CDATA[iPod Phone]]></category>

		<category><![CDATA[ipod-touch]]></category>

		<category><![CDATA[rogers]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=3251</guid>
		<description><![CDATA[<a href=http://sensorymetrics.com/2009/01/06/iphone-vs-ipod-touch-vs-ipod-phone-vs-iphone-3g/><img src=http://sensorymetrics.com/wp-content/uploads/2008/01/sm_touch_sensitive.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>Apple must hate rumors about its own future products, especially when their future products are so much better!  According to the National Post, some time later this year Apple will create the iPod Phone and the iPhone 3G Pro.

The iPod Phone would have voice/SMS and WiFi.  That&#8217;s sweet!  I want one now.  I guess [...]]]></description>
			<content:encoded><![CDATA[<p>Apple must hate rumors about its own future products, especially when their future products are so much better!  According to the <a title="iPod Phone" href="http://network.nationalpost.com/np/blogs/tradingdesk/archive/2009/01/06/ipod-phone-and-iphone-3g-pro-expected-from-apple-in-2009.aspx" target="_blank">National Post</a>, some time later this year Apple will create the iPod Phone and the iPhone 3G Pro.</p>
<p><img src="http://sensorymetrics.com/wp-content/uploads/2008/01/sm_touch_sensitive.jpg" alt="iPod Touch - As Seen on SensoryMetrics" align="right" /></p>
<p>The iPod Phone would have voice/SMS and WiFi.  That&#8217;s sweet!  I want one now.  I guess that&#8217;s the problem knowing that it&#8217;s coming, I can wait.  Here I was just about to give in and buy me one of those iPhones with the expensive Rogers data plan.</p>
<p>Of course, iPod Phone isn&#8217;t all that different than the iPod Touch.  I purchased one of these when they first came out and a new one this year just because I like it so much (plus the new one has a built in speaker).  It&#8217;s absolutely amazing.  It&#8217;s the best toy I think I&#8217;ve ever owned, well except for perhaps that Speak and Spell I had as a kid.  They&#8217;re that cool, but of course, the iPod Touch can&#8217;t do all the things the iPhone can.</p>
<p><strong>iPod Touch</strong></p>
<ul>
<li>No camera, No Phone, No microphone (although there are rumors of a head set mic combo are in the works)</li>
<li>Does have WiFi and nearly all the applications that the iPhone has.  Applications that need a microphone of course will not work on the iPod Touch.</li>
<li>Buy once never pay again.</li>
</ul>
<p><strong>iPhone</strong></p>
<ul>
<li>Has everything it&#8217;s great!  You can now even look at Adobe PDFs (with a third party application)!</li>
<li>WiFi and mobile data.</li>
<li>3 Year contract (Rogers in Canada), monthly fees for cell and extra data plan.</li>
</ul>
<p><strong>iPod Phone</strong></p>
<ul>
<li>Just like the iPhone without the mobile data connection to the internet (so you can&#8217;t surf the internet or send email unless there&#8217;s WiFi around).</li>
<li>WiFi, voice / SMS</li>
<li>Contract length unknown, $100 or less target price, monthly fees like a cell phone.</li>
</ul>
<p><strong>iPhone 3G Pro<br />
</strong></p>
<ul>
<li>That&#8217;s like next year, and probably like in 3 years for up here in Canada.</li>
</ul>
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			<wfw:commentRss>http://sensorymetrics.com/2009/01/06/iphone-vs-ipod-touch-vs-ipod-phone-vs-iphone-3g/feed/</wfw:commentRss>
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		<item>
		<title>Inclusion vs Exclusion vs the Grid</title>
		<link>http://feeds.feedburner.com/~r/SensoryMetrics/~3/502275084/</link>
		<comments>http://sensorymetrics.com/2009/01/04/inclusion-vs-exclusion-vs-the-grid/#comments</comments>
		<pubDate>Sun, 04 Jan 2009 04:25:16 +0000</pubDate>
		<dc:creator>Jobe Roberts</dc:creator>
		
		<category><![CDATA[Environment]]></category>

		<category><![CDATA[Pirates]]></category>

		<category><![CDATA[User Experience]]></category>

		<category><![CDATA[dept]]></category>

		<category><![CDATA[exclusion]]></category>

		<category><![CDATA[inclusion]]></category>

		<category><![CDATA[new-years-resolution]]></category>

		<category><![CDATA[off-the-grid]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=3224</guid>
		<description><![CDATA[<a href=http://sensorymetrics.com/2009/01/04/inclusion-vs-exclusion-vs-the-grid/><img src=http://farm4.static.flickr.com/3139/3097094692_b6e087a5a8_m.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>I predict that 2009 is the year open source collaborative projects like WordPress will explode with popularity.  Oh, that has already happened this past year? Um, never mind.  It&#8217;s the Star Trek dream come true.  Money is irrelevant in my virtual internet future world.  We work for no apparent reason other than we like doing [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Kent and Laurier by Joberrr, on Flickr" href="http://www.flickr.com/photos/joberrr/3097094692/"><img class="alignright" src="http://farm4.static.flickr.com/3139/3097094692_b6e087a5a8_m.jpg" alt="Kent and Laurier" width="160" height="240" /></a>I predict that 2009 is the year open source collaborative projects like WordPress will explode with popularity.  Oh, that has already happened this past year? Um, never mind.  It&#8217;s the Star Trek dream come true.  Money is irrelevant in my virtual internet future world.  We work for no apparent reason other than we like doing it.  Uh, yeah, something like that.</p>
<p>Of course, somehow I do still have to pay the bills this year, this might be a challenging year for many of us financially.  Fortunately, for me, starting near zero means I don&#8217;t have that much to loose!  Well, other than my job of course.  Yeah, I&#8217;d better work extra hard this year!</p>
<p>That&#8217;s my new year&#8217;s resolution and I&#8217;m sticking with it for most of the winter.  Come spring I hope for good weather and the opportunity to continue to <a title="Off the Grid" href="http://sensorymetrics.com/2008/08/08/get-off-the-grid-and-become-self-fullfilled/" target="_blank">plan to get off the grid</a>. <img src='http://sensorymetrics.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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<a href="http://feeds.feedburner.com/~f/SensoryMetrics?a=6TMkAV.P"><img src="http://feeds.feedburner.com/~f/SensoryMetrics?i=6TMkAV.P" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/SensoryMetrics?a=xNxMxD.P"><img src="http://feeds.feedburner.com/~f/SensoryMetrics?i=xNxMxD.P" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/SensoryMetrics?a=8OJxeF.p"><img src="http://feeds.feedburner.com/~f/SensoryMetrics?i=8OJxeF.p" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/SensoryMetrics?a=SGn6v3.P"><img src="http://feeds.feedburner.com/~f/SensoryMetrics?i=SGn6v3.P" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/SensoryMetrics?a=Rkcyju.p"><img src="http://feeds.feedburner.com/~f/SensoryMetrics?i=Rkcyju.p" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/SensoryMetrics?a=XzVqyl.P"><img src="http://feeds.feedburner.com/~f/SensoryMetrics?i=XzVqyl.P" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/SensoryMetrics/~4/502275084" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://sensorymetrics.com/2009/01/04/inclusion-vs-exclusion-vs-the-grid/feed/</wfw:commentRss>
		<feedburner:awareness>http://api.feedburner.com/awareness/1.0/GetItemData?uri=SensoryMetrics&amp;itemurl=http%3A%2F%2Fsensorymetrics.com%2F2009%2F01%2F04%2Finclusion-vs-exclusion-vs-the-grid%2F</feedburner:awareness><feedburner:origLink>http://sensorymetrics.com/2009/01/04/inclusion-vs-exclusion-vs-the-grid/</feedburner:origLink></item>
		<item>
		<title>5 Kickass UX Technologies to Watch for in 2009</title>
		<link>http://feeds.feedburner.com/~r/SensoryMetrics/~3/501322398/</link>
		<comments>http://sensorymetrics.com/2009/01/02/5-kickass-ux-technologies-to-watch-for-in-2009/#comments</comments>
		<pubDate>Fri, 02 Jan 2009 22:43:16 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
		
		<category><![CDATA[Innovation]]></category>

		<category><![CDATA[Media]]></category>

		<category><![CDATA[Mobility]]></category>

		<category><![CDATA[SaaS]]></category>

		<category><![CDATA[Software]]></category>

		<category><![CDATA[Usability]]></category>

		<category><![CDATA[User Experience]]></category>

		<category><![CDATA[Web 3.0]]></category>

		<category><![CDATA[Air]]></category>

		<category><![CDATA[Azure]]></category>

		<category><![CDATA[HP-smartmedia-server]]></category>

		<category><![CDATA[iphoneSDK]]></category>

		<category><![CDATA[Silverlight]]></category>

		<category><![CDATA[Symbian]]></category>

		<category><![CDATA[Twitter-for-research]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=3216</guid>
		<description><![CDATA[<a href=http://sensorymetrics.com/2009/01/02/5-kickass-ux-technologies-to-watch-for-in-2009/><img src=http://sensorymetrics.com/wp-content/uploads/2009/01/2009uxpredictions-150x150.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>1. HP&#8217;s SmartMedia Server.  Based on Windows Home Server, this hybrid also supports Apple&#8217;s Time Machine backup feature.  It also acts a central hub for anything iTunes and media.    As more homes and workgroups adopt home servers, the media management experience will create interesting opportunities.
2. Better integrated designer tools for [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://sensorymetrics.com/wp-content/uploads/2009/01/2009uxpredictions.jpg" alt="2009uxpredictions" title="2009uxpredictions" width="280" height="322" class="alignright size-full wp-image-3218" />1. HP&#8217;s SmartMedia Server.  Based on Windows Home Server, this hybrid also supports Apple&#8217;s Time Machine backup feature.  It also acts a central hub for anything iTunes and media.    As more homes and workgroups adopt home servers, the media management experience will create interesting opportunities.</p>
<p>2. Better integrated designer tools for Air and Silverlight.  This will lead to more Rich Internet Applications (RIA) with a shorter development cycle.  Static HTML - circa 1999 - will finally be retired.  Sorry, CLF&#8230;</p>
<p>3. Twitter.  The 140 character gorilla will only grow stronger in 2009.  It will become the premier customer experience tracking tool.   UX researchers will adopt Twitter as one of their research methodologies.  </p>
<p>4. The App Store and Apple&#8217;s iPhone SDK will gain popularity with software companies in the mid-market.  Watch out for Network Management dashboards, Mobile BI, CRM-to-go, Poprtable Project Management&#8230;</p>
<p>5. OS Shakeup.  Thanks to failures of Vista and Windows Mobile, the operating system game is now wide open.  Nokia will invest a ton in Symbian.   Some startup will finally build a Linux OS that people can actually use (Xandros, are you reading this?) IE will go Webkit and more compliant for the delivery of Azure.  Oddly, Apple won&#8217;t offer much innovation this year&#8230;  </p>
<p>Tune back in January 2, 2010 to see how wrong I was!  </p>
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</div><img src="http://feeds.feedburner.com/~r/SensoryMetrics/~4/501322398" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://sensorymetrics.com/2009/01/02/5-kickass-ux-technologies-to-watch-for-in-2009/feed/</wfw:commentRss>
		<feedburner:awareness>http://api.feedburner.com/awareness/1.0/GetItemData?uri=SensoryMetrics&amp;itemurl=http%3A%2F%2Fsensorymetrics.com%2F2009%2F01%2F02%2F5-kickass-ux-technologies-to-watch-for-in-2009%2F</feedburner:awareness><feedburner:origLink>http://sensorymetrics.com/2009/01/02/5-kickass-ux-technologies-to-watch-for-in-2009/</feedburner:origLink></item>
		<item>
		<title>Alternative Energy Discovers Irony in 2009</title>
		<link>http://feeds.feedburner.com/~r/SensoryMetrics/~3/499686864/</link>
		<comments>http://sensorymetrics.com/2008/12/31/alternative-energy-discovers-irony-in-2009/#comments</comments>
		<pubDate>Wed, 31 Dec 2008 19:32:23 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<category><![CDATA[Environment]]></category>

		<category><![CDATA[Events]]></category>

		<category><![CDATA[Innovation]]></category>

		<category><![CDATA[Pirates]]></category>

		<category><![CDATA[alternative-energy-conference]]></category>

		<category><![CDATA[menova]]></category>

		<category><![CDATA[power-spar]]></category>

		<category><![CDATA[united-arab-emirates]]></category>

		<category><![CDATA[world-future-energy-summit]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=3206</guid>
		<description><![CDATA[<a href=http://sensorymetrics.com/2008/12/31/alternative-energy-discovers-irony-in-2009/><img src=http://sensorymetrics.com/wp-content/uploads/2008/12/picture-2-150x150.png class=imgtfe hspace=5 align=left width=100  border=0></a>Alternative energy will grow up next year.  The hippies and green-heads will pass the torch to the corporate bosses of&#8230; non-alternative energy.  
The basis for my prediction comes from an upcoming conference:  the second annual World Future Energy Summit.  The irony?  It&#8217;s being held in Abu Dhabi, second largest city [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://sensorymetrics.com/wp-content/uploads/2008/12/picture-2.png" alt="picture-2" title="picture-2" width="267" height="193" class="alignright size-full wp-image-3207" />Alternative energy will grow up next year.  The hippies and green-heads will pass the torch to the corporate bosses of&#8230; non-alternative energy.  </p>
<p>The basis for my prediction comes from an upcoming conference:  the second annual <a href="http://www.worldfutureenergysummit.com/">World Future Energy Summit</a>.  The irony?  It&#8217;s being held in Abu Dhabi, second largest city in the United Arab Emirates - the epicenter of middle-eastern oil.  It&#8217;s hosted by General Sheikh Mohammed bin Zayed Al Nahyan - Crown prince of Abu Dhabi and supreme commander of the UAE army!  </p>
<p>Despite the odd optics, the attendees and presenters are impressive.  I think it&#8217;s a sign that there&#8217;s now a business case for alternative energy and the deep pockets of big oil will want to participate instead of disrupt.</p>
<p>As an added bonus, Ottawa-based solar techonology startup <a href="http://www.power-spar.com/Power-Spar/index.php">Menova</a> will be there&#8230;  </p>
<p>So, if you happen to be in a desert on a horse with no name on January 19-21 - check it out!  Say hi to the general for us!  </p>
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</div><img src="http://feeds.feedburner.com/~r/SensoryMetrics/~4/499686864" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://sensorymetrics.com/2008/12/31/alternative-energy-discovers-irony-in-2009/feed/</wfw:commentRss>
		<feedburner:awareness>http://api.feedburner.com/awareness/1.0/GetItemData?uri=SensoryMetrics&amp;itemurl=http%3A%2F%2Fsensorymetrics.com%2F2008%2F12%2F31%2Falternative-energy-discovers-irony-in-2009%2F</feedburner:awareness><feedburner:origLink>http://sensorymetrics.com/2008/12/31/alternative-energy-discovers-irony-in-2009/</feedburner:origLink></item>
		<item>
		<title>2008’s Most Profound Technology</title>
		<link>http://feeds.feedburner.com/~r/SensoryMetrics/~3/498959686/</link>
		<comments>http://sensorymetrics.com/2008/12/30/2008s-most-profound-technology/#comments</comments>
		<pubDate>Tue, 30 Dec 2008 22:28:24 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
		
		<category><![CDATA[Gadgets]]></category>

		<category><![CDATA[Innovation]]></category>

		<category><![CDATA[Mobility]]></category>

		<category><![CDATA[Usability]]></category>

		<category><![CDATA[User Experience]]></category>

		<category><![CDATA[apple-touch]]></category>

		<category><![CDATA[MacBook]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=3200</guid>
		<description><![CDATA[<a href=http://sensorymetrics.com/2008/12/30/2008s-most-profound-technology/><img src=http://sensorymetrics.com/wp-content/uploads/2008/12/macbooktouch-150x150.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>The mouse is the canary.  The mouse is dead. 
Apple&#8217;s Macbook introduced a large multitouch pad - until I tried it I wouldn&#8217;t believed its power.  No extra button - single touch, press down to click.  Right click - two fingers on - press down.  Scroll - point into a web [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://sensorymetrics.com/wp-content/uploads/2008/12/macbooktouch.jpg" alt="macbooktouch" title="macbooktouch" width="280" height="209" class="alignright size-full wp-image-3201" />The mouse is the canary.  The mouse is dead. </p>
<p>Apple&#8217;s Macbook introduced a large multitouch pad - until I tried it I wouldn&#8217;t believed its power.  No extra button - single touch, press down to click.  Right click - two fingers on - press down.  Scroll - point into a web frame and scroll two fingers vertical - or horizontal.  Perfect.  </p>
<p>Just perfect.  Coming to a Dell in 2011!</p>
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</div><img src="http://feeds.feedburner.com/~r/SensoryMetrics/~4/498959686" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://sensorymetrics.com/2008/12/30/2008s-most-profound-technology/feed/</wfw:commentRss>
		<feedburner:awareness>http://api.feedburner.com/awareness/1.0/GetItemData?uri=SensoryMetrics&amp;itemurl=http%3A%2F%2Fsensorymetrics.com%2F2008%2F12%2F30%2F2008s-most-profound-technology%2F</feedburner:awareness><feedburner:origLink>http://sensorymetrics.com/2008/12/30/2008s-most-profound-technology/</feedburner:origLink></item>
		<item>
		<title>Customer Research Gimmicks for 2009: EEG Brain probes</title>
		<link>http://feeds.feedburner.com/~r/SensoryMetrics/~3/496574663/</link>
		<comments>http://sensorymetrics.com/2008/12/27/customer-research-gimmicks-for-2009-eeg-brain-probes/#comments</comments>
		<pubDate>Sat, 27 Dec 2008 21:59:05 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
		
		<category><![CDATA[Gadgets]]></category>

		<category><![CDATA[Pirates]]></category>

		<category><![CDATA[User Experience]]></category>

		<category><![CDATA[EEG-user-experience]]></category>

		<category><![CDATA[foviance]]></category>

		<category><![CDATA[hans-berger]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=3172</guid>
		<description><![CDATA[<a href=http://sensorymetrics.com/2008/12/27/customer-research-gimmicks-for-2009-eeg-brain-probes/><img src=http://sensorymetrics.com/wp-content/uploads/2008/12/clockworkuxorange-150x150.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>It seems rather wacky that some usability practionners are going to wacky extremes to quantify the &#8220;customer experience&#8221;.  Here&#8217;s Foviance, a UK UX company that uses EEGs to assess customer reactions to brand appetite.
Electroencephalographs were first used on humans by Hans Berger in 1920 in an effort to understand epilepsy.  
For basic cognitive [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://sensorymetrics.com/wp-content/uploads/2008/12/clockworkuxorange.jpg" alt="clockworkuxorange" title="clockworkuxorange" width="280" height="182" class="alignright size-full wp-image-3174" />It seems rather wacky that some usability practionners are going to wacky extremes to quantify the &#8220;customer experience&#8221;.  Here&#8217;s <a href="http://www.foviance.com/what-we-do/research-services/">Foviance</a>, a UK UX company that uses EEGs to assess customer reactions to brand appetite.</p>
<p>Electroencephalographs were first used on humans by <a href="http://en.wikipedia.org/wiki/Hans_Berger">Hans Berger</a> in 1920 in an effort to understand epilepsy.  </p>
<p>For basic cognitive research, this technique has a high margin of error - reflecting mostly in changes in stimuli which make causality interpretive at best.  EEG results are also very imprecise due to the filtering caused by the scalp and scull.  More accurate results can be obtained by drilling holes for intracranial EEGs - but that&#8217;s a bit intrusive for marketing purposes!  </p>
<p>The fact that a UX company advertises EEGs as a proper method for evaluating a brand&#8217;s effectiveness should be cause for close scrutiny!</p>
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</div><img src="http://feeds.feedburner.com/~r/SensoryMetrics/~4/496574663" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Re-inventing Branding in 2009:  The new value mission statement</title>
		<link>http://feeds.feedburner.com/~r/SensoryMetrics/~3/496503561/</link>
		<comments>http://sensorymetrics.com/2008/12/27/re-inventing-branding-in-2009-the-new-value-mission-statement/#comments</comments>
		<pubDate>Sat, 27 Dec 2008 19:39:00 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
		
		<category><![CDATA[User Experience]]></category>

		<category><![CDATA[branding-innovation]]></category>

		<category><![CDATA[branding-value-proposition]]></category>

		<category><![CDATA[lifecycle-brand-management]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=3163</guid>
		<description><![CDATA[<a href=http://sensorymetrics.com/2008/12/27/re-inventing-branding-in-2009-the-new-value-mission-statement/><img src=http://sensorymetrics.com/wp-content/uploads/2008/12/alteredbrand-150x150.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>The concept of branding has suffered many bad raps in the past few decades.  For certain consumer industries, there&#8217;s a perception that buying a product just for its brand equates to getting ripped off.  Indeed if the product and the service don&#8217;t live up to expectations, the &#8220;shelf-life&#8221; of a brand is short-lived. [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://sensorymetrics.com/wp-content/uploads/2008/12/alteredbrand.jpg" alt="alteredbrand" title="alteredbrand" width="280" height="211" class="alignright size-full wp-image-3164" />The concept of branding has suffered many bad raps in the past few decades.  For certain consumer industries, there&#8217;s a perception that buying a product just for its brand equates to getting ripped off.  Indeed if the product and the service don&#8217;t live up to expectations, the &#8220;shelf-life&#8221; of a brand is short-lived.  Your Prada ends up in Filene&#8217;s basement!</p>
<p>I think the management of branding in product design will be increasingly important in the coming year.  The impact of customer-centrered design is a major factor.  Predictions?  Branding will no longer be solely owned by a marketing department.  The brand will reflect more than technology, and come to represent quantifiable value propositions.  Branding will be core to the entire product lifecycle.   </p>
<p>In a recent <a href="http://www.artbistro.com/news/articles/7810--brand-driven-innovation?page=1&#038;referral=ab_nlet_R1_20081226">article,</a> the Brand Management Journal foresees an evolution in the role of branding: </p>
<blockquote><p>1. The focus in branding is shifting from creating compelling promises to fulfilling those promises in a meaningful and authentic way.</p>
<p>2. The ownership of the brand is shifting from marketing to the entire organization. It is even being shared by stakeholders outside the organization.</p>
<p>3. The place of the brand in business processes is shifting from the end to the beginning, especially in the processes that deal with innovation and creation of offerings.</p>
<p>4. The content of the brand is shifting from stressing organizational strengths to framing a vision of the relationship the organization aspires to have with its stakeholders.</p></blockquote>
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<a href="http://feeds.feedburner.com/~f/SensoryMetrics?a=Yv7aO"><img src="http://feeds.feedburner.com/~f/SensoryMetrics?i=Yv7aO" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/SensoryMetrics?a=81kHO"><img src="http://feeds.feedburner.com/~f/SensoryMetrics?i=81kHO" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/SensoryMetrics?a=NXKBo"><img src="http://feeds.feedburner.com/~f/SensoryMetrics?i=NXKBo" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/SensoryMetrics?a=OJwmO"><img src="http://feeds.feedburner.com/~f/SensoryMetrics?i=OJwmO" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/SensoryMetrics?a=oVeJo"><img src="http://feeds.feedburner.com/~f/SensoryMetrics?i=oVeJo" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/SensoryMetrics?a=tu0dO"><img src="http://feeds.feedburner.com/~f/SensoryMetrics?i=tu0dO" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/SensoryMetrics/~4/496503561" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://sensorymetrics.com/2008/12/27/re-inventing-branding-in-2009-the-new-value-mission-statement/feed/</wfw:commentRss>
		<feedburner:awareness>http://api.feedburner.com/awareness/1.0/GetItemData?uri=SensoryMetrics&amp;itemurl=http%3A%2F%2Fsensorymetrics.com%2F2008%2F12%2F27%2Fre-inventing-branding-in-2009-the-new-value-mission-statement%2F</feedburner:awareness><feedburner:origLink>http://sensorymetrics.com/2008/12/27/re-inventing-branding-in-2009-the-new-value-mission-statement/</feedburner:origLink></item>
		<item>
		<title>Quickly Find Images for a Given Colour Set</title>
		<link>http://feeds.feedburner.com/~r/SensoryMetrics/~3/494349809/</link>
		<comments>http://sensorymetrics.com/2008/12/24/quickly-find-images-for-a-given-colour-set/#comments</comments>
		<pubDate>Wed, 24 Dec 2008 21:18:34 +0000</pubDate>
		<dc:creator>Jobe Roberts</dc:creator>
		
		<category><![CDATA[User Experience]]></category>

		<category><![CDATA[Web Apps]]></category>

		<category><![CDATA[colour-pick]]></category>

		<category><![CDATA[multicolr]]></category>

		<category><![CDATA[sticky-web-app]]></category>

		<category><![CDATA[visual-photo-search]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=3152</guid>
		<description><![CDATA[<a href=http://sensorymetrics.com/2008/12/24/quickly-find-images-for-a-given-colour-set/><img src=http://sensorymetrics.com/wp-content/uploads/2008/12/multicolr-150x150.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>Step 1. Pick your colours. Step 2. See creative common photos that match the colour palette.
You wouldn&#8217;t believe how easy it now is to visually search through large libraries of images thanks to services such as Idée&#8217;s Multicolr Search Lab.  If you need an image that is within a range of colours, simply point and [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">Step 1. Pick your colours. Step 2. See creative common photos that match the colour palette.<br />
You wouldn&#8217;t believe how easy it now is to visually search through large libraries of images thanks to services such as Idée&#8217;s <a title="Colour Addiction!" href="http://labs.ideeinc.com/multicolr/#colors=be3d0f,4c97b1;" target="_blank">Multicolr Search Lab</a>.  If you need an image that is within a range of colours, simply point and click, that&#8217;s all there is to it.<br />
<a title="Multicolr Search Lab" href="http://labs.ideeinc.com/multicolr/#colors=d7e6fd,4c97b1,1c3d78;" target="_blank"><img class="size-full wp-image-3153 aligncenter" title="multicolr" src="http://sensorymetrics.com/wp-content/uploads/2008/12/multicolr.jpg" alt="multicolr" width="500" height="398" /></a>
</p>
<p style="text-align: left;">Warning potentially addictive website!  This is a sticky web app you&#8217;ll want to keep playing with.</p>
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</div><img src="http://feeds.feedburner.com/~r/SensoryMetrics/~4/494349809" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://sensorymetrics.com/2008/12/24/quickly-find-images-for-a-given-colour-set/feed/</wfw:commentRss>
		<feedburner:awareness>http://api.feedburner.com/awareness/1.0/GetItemData?uri=SensoryMetrics&amp;itemurl=http%3A%2F%2Fsensorymetrics.com%2F2008%2F12%2F24%2Fquickly-find-images-for-a-given-colour-set%2F</feedburner:awareness><feedburner:origLink>http://sensorymetrics.com/2008/12/24/quickly-find-images-for-a-given-colour-set/</feedburner:origLink></item>
		<item>
		<title>How to Drive your Smart Car in Winter</title>
		<link>http://feeds.feedburner.com/~r/SensoryMetrics/~3/494134289/</link>
		<comments>http://sensorymetrics.com/2008/12/24/how-to-drive-your-smart-car-in-winter/#comments</comments>
		<pubDate>Wed, 24 Dec 2008 15:25:16 +0000</pubDate>
		<dc:creator>Jobe Roberts</dc:creator>
		
		<category><![CDATA[Environment]]></category>

		<category><![CDATA[User Experience]]></category>

		<category><![CDATA[limp-mode]]></category>

		<category><![CDATA[Smart-car]]></category>

		<category><![CDATA[tow-mode]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=3144</guid>
		<description><![CDATA[<a href=http://sensorymetrics.com/2008/12/24/how-to-drive-your-smart-car-in-winter/><img src=http://farm4.static.flickr.com/3292/3132678517_6f6cb1e30c.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>In addition to &#8216;limp&#8217; mode, my neighbour&#8217;s Smart Car also has tow mode. 

Actually, I have seen a few of these cars zipping around in the snow downtown Ottawa.  If the roads have been plowed, you&#8217;re probably good to go.  How do you like your Smart Car?  Do you park it in Winter?
]]></description>
			<content:encoded><![CDATA[<p>In addition to &#8216;limp&#8217; mode, my neighbour&#8217;s Smart Car also has tow mode. <img src='http://sensorymetrics.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /><br />
<a title="Smart Car in Canadian Winter by Joberrr, on Flickr" href="http://www.flickr.com/photos/joberrr/3132678517/"><img src="http://farm4.static.flickr.com/3292/3132678517_6f6cb1e30c.jpg" alt="Smart Car in Canadian Winter" width="500" height="189" /></a><br />
Actually, I have seen a few of these cars zipping around in the snow downtown Ottawa.  If the roads have been plowed, you&#8217;re probably good to go.  How do you like your Smart Car?  Do you park it in Winter?</p>
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</div><img src="http://feeds.feedburner.com/~r/SensoryMetrics/~4/494134289" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://sensorymetrics.com/2008/12/24/how-to-drive-your-smart-car-in-winter/feed/</wfw:commentRss>
		<feedburner:awareness>http://api.feedburner.com/awareness/1.0/GetItemData?uri=SensoryMetrics&amp;itemurl=http%3A%2F%2Fsensorymetrics.com%2F2008%2F12%2F24%2Fhow-to-drive-your-smart-car-in-winter%2F</feedburner:awareness><feedburner:origLink>http://sensorymetrics.com/2008/12/24/how-to-drive-your-smart-car-in-winter/</feedburner:origLink></item>
		<item>
		<title>Nano Particles to Clean and Green</title>
		<link>http://feeds.feedburner.com/~r/SensoryMetrics/~3/493646224/</link>
		<comments>http://sensorymetrics.com/2008/12/23/nano-particles-to-clean-and-green/#comments</comments>
		<pubDate>Wed, 24 Dec 2008 01:50:59 +0000</pubDate>
		<dc:creator>Jobe Roberts</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Environment]]></category>

		<category><![CDATA[Innovation]]></category>

		<category><![CDATA[User Experience]]></category>

		<category><![CDATA[nano-particles]]></category>

		<category><![CDATA[nanoh2o]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=3126</guid>
		<description><![CDATA[<a href=http://sensorymetrics.com/2008/12/23/nano-particles-to-clean-and-green/><img src=http://sensorymetrics.com/wp-content/uploads/2008/12/nanoh2o-150x150.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>This year&#8217;s award for &#8216;best use for your nano particles&#8217; goes to NanoH2O.  With the use of nano particles they can increase the efficiencies when purifying water through osmosis.  Better desalination is needed throughout the world.You&#8217;d think that creating solutions to provide clean water would be one of the world&#8217;s top priorities.  I wish more [...]]]></description>
			<content:encoded><![CDATA[<p>This year&#8217;s award for &#8216;best use for your nano particles&#8217; goes to <a title="Nano Particles for Osmosis" href="http://www.nanoh2o.com/" target="_blank">NanoH2O</a>.  With the use of nano particles they can increase the efficiencies when purifying water through osmosis.  Better desalination is needed throughout the world.<a title="Nano Particles for Osmosis" href="http://www.nanoh2o.com/" target="_blank"><img class="size-full wp-image-3127 aligncenter" title="nanoh2o" src="http://sensorymetrics.com/wp-content/uploads/2008/12/nanoh2o.jpg" alt="nanoh2o" width="500" height="240" /></a>You&#8217;d think that creating solutions to provide clean water would be one of the world&#8217;s top priorities.  I wish more NASA funding would go into stuff like this.  A close runner up was the use of nano particles to enhance <a title="Nano Particles for Solar" href="http://www.physorg.com/news149266955.html" target="_blank">the absorption of sunlight in photo-electric cells</a>.</p>
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</div><img src="http://feeds.feedburner.com/~r/SensoryMetrics/~4/493646224" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Exposing Santa Claus for the low-life scum that he is…</title>
		<link>http://feeds.feedburner.com/~r/SensoryMetrics/~3/493446869/</link>
		<comments>http://sensorymetrics.com/2008/12/23/exposing-santa-claus-for-the-low-life-scum-that-he-is/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 20:36:05 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
		
		<category><![CDATA[Events]]></category>

		<category><![CDATA[Pirates]]></category>

		<category><![CDATA[health]]></category>

		<category><![CDATA[Christmas]]></category>

		<category><![CDATA[evil-santa]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=3117</guid>
		<description><![CDATA[<a href=http://sensorymetrics.com/2008/12/23/exposing-santa-claus-for-the-low-life-scum-that-he-is/><img src=http://sensorymetrics.com/wp-content/uploads/2008/12/smokingsanta-150x150.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>Never trust a guy in a red suit.   According to Arlo Guthrie, he&#8217;s a Break &#038; Enter Dope Fiend!  According to Pall Mall, he&#8217;s a chain smoking addict!  
Merry Christmas, everybody!  
Let&#8217;s get Santa Clause &#8217;cause;
Santa Clause has a red suit
He&#8217;s a communist
And a beard, and long hair
Must be a [...]]]></description>
			<content:encoded><![CDATA[<p>Never trust a guy in a red suit.   According to <a href="http://www.musicsonglyrics.com/A/arloguthrielyrics/arloguthriethepauseofmrclauslyrics.htm">Arlo Guthrie</a>, he&#8217;s a Break &#038; Enter Dope Fiend!  According to Pall Mall, he&#8217;s a chain smoking addict!  </p>
<p>Merry Christmas, everybody!  </p>
<blockquote><p>Let&#8217;s get Santa Clause &#8217;cause;<br />
Santa Clause has a red suit<br />
He&#8217;s a communist<br />
And a beard, and long hair<br />
Must be a pacifist<br />
What&#8217;s in the pipe that he&#8217;s smoking?<br />
Mister Claus sneaks in your home at night.<br />
He must be a dope fiend, to put you up tight&#8230;</p></blockquote>
<p><img src="http://sensorymetrics.com/wp-content/uploads/2008/12/smokingsanta.jpg" alt="smokingsanta" title="smokingsanta" width="450" height="634" class="aligncenter size-full wp-image-3118" /></p>
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</div><img src="http://feeds.feedburner.com/~r/SensoryMetrics/~4/493446869" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://sensorymetrics.com/2008/12/23/exposing-santa-claus-for-the-low-life-scum-that-he-is/feed/</wfw:commentRss>
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		<item>
		<title>Zombie Text Chat</title>
		<link>http://feeds.feedburner.com/~r/SensoryMetrics/~3/492618113/</link>
		<comments>http://sensorymetrics.com/2008/12/22/zombie-text-chat/#comments</comments>
		<pubDate>Mon, 22 Dec 2008 22:38:04 +0000</pubDate>
		<dc:creator>Jobe Roberts</dc:creator>
		
		<category><![CDATA[Events]]></category>

		<category><![CDATA[Pirates]]></category>

		<category><![CDATA[User Experience]]></category>

		<category><![CDATA[chat]]></category>

		<category><![CDATA[zombie-chat]]></category>

		<category><![CDATA[Zombies]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=3108</guid>
		<description><![CDATA[<a href=http://sensorymetrics.com/2008/12/22/zombie-text-chat/><img src=http://farm4.static.flickr.com/3059/2983767218_4448a94974_m.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>
If you&#8217;re bored with robot chat, you can now chat with real live Zombies!  Yes, you heard that right, zombie chat is available here at SensoryMetrics.  Unfortunately, zombies don&#8217;t chat 24/7.  In fact, they&#8217;re terribly unpredictable.  Last I heard a zombie should be chatting tonight between 10:49 and 11:23pm.
The zombie photographed here by flexgraph was [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Zombies ate Paris" href="http://www.flickr.com/photos/flexgraph/2983767218/in/pool-344222@N24" target="_blank"><img class="alignright" src="http://farm4.static.flickr.com/3059/2983767218_4448a94974_m.jpg" alt="Zombies" /></a></p>
<p style="text-align: left;">If you&#8217;re bored with robot chat, you can now <a title="Zombie Chat" href="http://www.geesee.com/sys/geesee.ashx?chatid=15025&amp;defaultroomname=SensoryMetrics&amp;type=1" target="_blank">chat with real live Zombies</a>!  Yes, you heard that right, zombie chat is available here at SensoryMetrics.  Unfortunately, zombies don&#8217;t chat 24/7.  In fact, they&#8217;re terribly unpredictable.  Last I heard a zombie should be chatting tonight between 10:49 and 11:23pm.</p>
<p style="text-align: left;">The zombie photographed here by <a title="flexgraph" href="http://www.flickr.com/photos/flexgraph/" target="_blank">flexgraph</a> was participating in the famous &#8220;Zombies ate Paris&#8221; walk of October 26 2008.  Rumour is that he left his iPhone at home.</p>
<p style="text-align: left;">Please keep in mind that the zombies available for chat might not look exactly as depicted.  Zombies may in fact have a hard time using the keyboard.  So spelling mistakes are manditatory.  Please do not mention the word &#8216;brains&#8217; while chatting.</p>
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</div><img src="http://feeds.feedburner.com/~r/SensoryMetrics/~4/492618113" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Robot Chat with Your Customers</title>
		<link>http://feeds.feedburner.com/~r/SensoryMetrics/~3/491822601/</link>
		<comments>http://sensorymetrics.com/2008/12/21/robot-chat-with-your-customers/#comments</comments>
		<pubDate>Mon, 22 Dec 2008 02:08:24 +0000</pubDate>
		<dc:creator>Jobe Roberts</dc:creator>
		
		<category><![CDATA[Long Tail]]></category>

		<category><![CDATA[User Experience]]></category>

		<category><![CDATA[Web Apps]]></category>

		<category><![CDATA[AI]]></category>

		<category><![CDATA[artificial-intelligence]]></category>

		<category><![CDATA[robot-chat]]></category>

		<category><![CDATA[robots]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=3098</guid>
		<description><![CDATA[<a href=http://sensorymetrics.com/2008/12/21/robot-chat-with-your-customers/><img src=http://sensorymetrics.com/wp-content/uploads/2008/12/moxie-chat-150x150.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>If you think Jabberwacky chat is cool lame - ok for what it is - then you should check out MoxieChat.  It lets your customers think they&#8217;re dealing with cute robot girls.  (That are up tirelessly throughout the night waiting to text chat.)

Your customers can ask a question and a robot chat response will come [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">If you think <a title="Jabberwacky Chat" href="http://www.google.ca/url?sa=t&amp;source=web&amp;ct=res&amp;cd=6&amp;url=http%3A%2F%2Fchat.jabberwacky.com%2F&amp;ei=vetOSb0cjt4wk-rMzA8&amp;usg=AFQjCNFPOqbG_2bpkhEiTMtn4RRjeFCzVQ&amp;sig2=cvdKKQxCbF2Vo85VahBb6g" target="_blank">Jabberwacky chat is <span style="text-decoration: line-through;">cool</span></a> <span style="text-decoration: line-through;">lame</span> - ok for what it is - then you should check out MoxieChat.  It lets your customers think they&#8217;re dealing with cute robot girls.  (That are up tirelessly throughout the night waiting to text chat.)</p>
<p style="text-align: center;"><a href="http://www.moxiechat.com/"><img class="size-full wp-image-3099 alignnone" title="moxie-chat" src="http://sensorymetrics.com/wp-content/uploads/2008/12/moxie-chat.jpg" alt="moxie-chat" width="393" height="378" /></a></p>
<p style="text-align: left;">Your customers can ask a question and a robot chat response will come back.  Limited as you can imagine it might be, but functional interaction nevertheless. It might be just enough to keep your customers&#8217; interest.  If anyone out there has tried this service, we&#8217;d love to hear your testimonials.</p>
<p style="text-align: left;">The completely unrelated animated avatar <a title="Joan incognito" href="http://www.icogno.com/joan.html" target="_blank">Joan</a> creeps me out and I would be very hesitant to buy something from her.</p>
<p style="text-align: left;"><strong>Update:</strong> Cute zombie chat girl upgrade feature soon to be available. <img src='http://sensorymetrics.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<item>
		<title>Channeling your thoughts via your WIFI network name</title>
		<link>http://feeds.feedburner.com/~r/SensoryMetrics/~3/487068844/</link>
		<comments>http://sensorymetrics.com/2008/12/16/channeling-your-thoughts-via-your-wifi-network-name/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 23:30:28 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
		
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=3075</guid>
		<description><![CDATA[<a href=http://sensorymetrics.com/2008/12/16/channeling-your-thoughts-via-your-wifi-network-name/><img src=http://sensorymetrics.com/wp-content/uploads/2008/12/wifi-coffee-entry-755276-150x150.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>This is an underused broadcasting opportunity - naming your wifi channel as a message. 
This Dutch coffee Shop - aptly named CoffeeCompany renamed their wifi access &#8220;BuyAnotherCupYouCheapskate&#8221; to remind their long-term patrons to support the shop.  Apparently the riff-raff were settling in for surfing sessions without buying enough coffee.
This can work elsewhere!
I&#8217;m renaming my [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://sensorymetrics.com/wp-content/uploads/2008/12/wifi-coffee-entry-755276.jpg" alt="wifi-coffee-entry-755276" title="wifi-coffee-entry-755276" width="184" height="276" class="alignright size-full wp-image-3076" />This is an underused broadcasting opportunity - naming your wifi channel as a message. </p>
<p>This Dutch coffee Shop - aptly named CoffeeCompany renamed their wifi access &#8220;BuyAnotherCupYouCheapskate&#8221; to remind their long-term patrons to support the shop.  Apparently the riff-raff were settling in for surfing sessions without buying enough coffee.</p>
<p>This can work elsewhere!</p>
<p>I&#8217;m renaming my LinkSys &#8220;TellYourVisitorsNotToParkOnMyLawn&#8221;.    </p>
<p>In crowded urban centers, the opportunities are endless&#8230;  &#8220;TurnDOWNiTunesVolume&#8221;?</p>
<p>What would you broadcast to your internet-pirating neighbors? </p>
<p>Via the most awesomest and plaidest <a href="http://www.brandflakesforbreakfast.com/2008/12/how-to-turn-wifi-entry-screens-into.html">blog</a></p>
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		<item>
		<title>Web is Different than Print: Another DUH moment</title>
		<link>http://feeds.feedburner.com/~r/SensoryMetrics/~3/486149036/</link>
		<comments>http://sensorymetrics.com/2008/12/15/web-is-different-than-print-another-duh-moment/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 01:48:57 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
		
		<category><![CDATA[Usability]]></category>

		<category><![CDATA[User Experience]]></category>

		<category><![CDATA[gerry-mcgovern]]></category>

		<category><![CDATA[platitudes]]></category>

		<category><![CDATA[usability-gurus]]></category>

		<category><![CDATA[userhood-statements]]></category>

		<category><![CDATA[web-versus-paper]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=3059</guid>
		<description><![CDATA[<a href=http://sensorymetrics.com/2008/12/15/web-is-different-than-print-another-duh-moment/><img src=http://sensorymetrics.com/wp-content/uploads/2008/12/gerrymcgovern-150x150.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>As reported by the UK&#8217;s Usability News, Famous Usability Guru Gerry McGovern has discovered that web media and paper media are indeed different.  I&#8217;m not sure how these &#8220;insights&#8221; can be of any practical use to designers.  
I call these &#8220;userhood statements&#8221; - platitudes about design goals that few would disagree with, yet lacking in [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://sensorymetrics.com/wp-content/uploads/2008/12/gerrymcgovern.jpg" alt="gerrymcgovern" title="gerrymcgovern" width="220" height="302" class="alignright size-full wp-image-3061" />As reported by the UK&#8217;s <a href="http://usabilitynews.com/news/article5297.asp">Usability News</a>, <em>Famous Usability Guru</em> <a href="http://www.gerrymcgovern.com/index.htm">Gerry McGovern</a> has discovered that web media and paper media are indeed different.  I&#8217;m not sure how these &#8220;insights&#8221; can be of any practical use to designers.  </p>
<p>I call these <strong>&#8220;userhood statements&#8221;</strong> - platitudes about design goals that few would disagree with, yet lacking in any specificity for implementation.   </p>
<p><em>Oranges</em> different than <em>apples</em>.  <em>World peace</em> different than <em>saving the whales</em>.  <em>Paper</em> is different than <em>web</em>.  How?</p>
<blockquote>
<ul>
<li>The Web is about links. Print is about units of content. A 500-word article, a book, a magazine, a report. Print writing is often a solitary task. The Web is about linking. We&#8217;re linking one piece of content to another. We&#8217;re linking the consumer of the content with its producer.</li>
<li>The Web is a functional, task-oriented place. We come to the Web to do, and we already have the context when we get to the website. Print lends itself to length and because print is physically going out to the reader, it tends to have lots of contextual language. The Web is bare, hermetic, pared-down-an ugly but useful place.</li>
<li>The Web is about the customer trying to find the content, rather than the content trying to find the customer. The Web turns much of advertising and marketing on its head. You must know the words your customers use when they search. Otherwise you are lost.</li>
<li>The Web is about permanence. Over time, most print content degrades, dissolves, disappears. Try finding that brochure you published in print in 2003. But if you put it up on your website, it&#8217;s still there. This is the great blind spot of web teams. Review and remove.</li>
<li>The Web is a process. Print is an event. You get it all together and then you publish. And then it&#8217;s over. Job done. On the Web it&#8217;s job begun. The print and IT culture of launch and leave is a ruinous strategy on the Web. Great websites involve continuous improvement of your top tasks.</li>
<li>The Web is about the customer. It is not about the control of elites. It is about the wisdom of crowds, the collective intelligence. At the center of the Web is the customer, not the organization. It is about the things the customer wants to do, not the things the organization wants to do to the customer.</li>
</ul>
</blockquote>
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		<item>
		<title>Math &amp; Beer</title>
		<link>http://feeds.feedburner.com/~r/SensoryMetrics/~3/482259075/</link>
		<comments>http://sensorymetrics.com/2008/12/11/math-beer/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 02:26:03 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[beer]]></category>

		<category><![CDATA[thinkGeek]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=3045</guid>
		<description><![CDATA[<a href=http://sensorymetrics.com/2008/12/11/math-beer/><img src=http://sensorymetrics.com/wp-content/uploads/2008/12/includebeer.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>An infinite number of mathematicians walk into a bar. The first one orders a beer. The second orders half a beer. The third, a quarter of a beer. The bartender says “You’re all idiots”, and pours two beers.
ThinkGeek Beer Mugs available here
]]></description>
			<content:encoded><![CDATA[<p><a href="http://sensorymetrics.com/wp-content/uploads/2008/12/includebeer.jpg"><img src="http://sensorymetrics.com/wp-content/uploads/2008/12/includebeer.jpg" alt="" title="includebeer" width="180" height="138" class="alignright size-full wp-image-3046" /></a>An infinite number of mathematicians walk into a bar. The first one orders a beer. The second orders half a beer. The third, a quarter of a beer. The bartender says “You’re all idiots”, and pours two beers.</p>
<p>ThinkGeek Beer Mugs available <a href="http://www.thinkgeek.com/homeoffice/mugs/27f9/">here</a></p>
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		<item>
		<title>Happy birthday Mouse</title>
		<link>http://feeds.feedburner.com/~r/SensoryMetrics/~3/482241171/</link>
		<comments>http://sensorymetrics.com/2008/12/11/happy-birthday-mouse/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 01:42:12 +0000</pubDate>
		<dc:creator>Mitch Brisebois</dc:creator>
		
		<category><![CDATA[Innovation]]></category>

		<category><![CDATA[Software]]></category>

		<category><![CDATA[Usability]]></category>

		<category><![CDATA[User Experience]]></category>

		<category><![CDATA[doug-engelbart]]></category>

		<category><![CDATA[mouse-invention]]></category>

		<guid isPermaLink="false">http://sensorymetrics.com/?p=3039</guid>
		<description><![CDATA[<a href=http://sensorymetrics.com/2008/12/11/happy-birthday-mouse/><img src=http://sensorymetrics.com/wp-content/uploads/2008/12/mousecirca1968-150x150.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>Imagine Doug Engelbart trying to demo the mouse concept in 1968&#8230;

view demo here
]]></description>
			<content:encoded><![CDATA[<p>Imagine Doug Engelbart trying to demo the mouse concept in 1968&#8230;<br />
<a href="http://sensorymetrics.com/wp-content/uploads/2008/12/mousecirca1968.jpg"><img src="http://sensorymetrics.com/wp-content/uploads/2008/12/mousecirca1968.jpg" alt="" title="mousecirca1968" width="450" height="308" class="aligncenter size-full wp-image-3042" /></a><br />
view demo <a href="http://video.google.com/videoplay?docid=-8734787622017763097">here</a></p>
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