SEO-E-GUIDE

Why SEO Is Important For Your Business?

2012-10-29T17:20:00.000+05:30

Do you think for SEO?

I think “WHY’ is a big question in our life. Every time we think this one because it is related to our thoughts and necessity which we want to fulfill. And for this we are doing lots of things whether it is related to our real life or whether it is our business life, which is very important. And I think everyone wants to grow his business or want to see it at top level. Today I am talking about online marking which is now become more aggressive but everyone don't know about it exactly and how to get the proper result doing it. In online marketing SEO is playing a major role for getting more customers and more profit. SEO is an online process or online marketing process by which we can reach at our set target. It works on search engine like Google. Every time when a person search anything what he wants and that time what Google present in front of him or our customer reach point or place. We can say it where we stand in a search engine place or page rank.

1. SEO helps to drive more traffic for your business

SEO helps your business to reach easily to your customers and your customers to at your business. It is a full marketing process in which a search engine optimizer does so many activities for getting more traffic and also increase the visibility of your business in search engine like Google, yahoo and Bing so that when a customer will search related to your business, at that time your business point or website will appear first in front of him. And he will come to your site for getting services. It will increase your brand value in the market and also your sales because more traffic will convert it into sales.

Because digital marketing is nowadays too much popular and second important thing is that internet users are increasing day by day. For this every one want to appear online for doing business so that they can also take the benefits of online customers and online marketing in their business.

In SEO services there is so many important activities which is done by SEO service provider like search engine marketing, conversion ratio, landing page optimization, on page optimization, off page optimization, web analytics, PPC or pay per clicks a ad campaigns, web design and copywriting. And we can’t forget the role of social media marketing (SMM) or social media optimization (SMO) which is very popular and profitable activity and everyone is doing this because its success ratio is very high. These activities help both customers and business also for getting their results.

2. SEO can helps to increase your conversion ration

Conversion helps every time to every business. We can’t depend on certain targeted customers because we need more and more customers to increase our business. Every customer is not a buyer but he can be a buyer if he will get the interesting and valuable thing which he is looking just online on some website. But it depend what you are giving to your customers in their online shop. There must should be something valuable and different services from others so that if a customer comes to our online shop, he must buy from there.

3. SEO will make more profit for your business

Every business wants profit because business is depend upon profit or you can say without profit we can’t say we are doing business. And in online market SEO can helps us to make more and more profit for our business. Because by this service we can increase traffic on our site and can increase customer conversion ratio. And if traffic will increase, conversion ratio will increase then definitely profit will increase.

4. SEO can helps to increase brand value for your business

Nowadays we can easily see brand value importance among the customers. Every customer want branded goods. Because he believes, that one would be best in every aspect or will give him more value of his money which he is going to spend for the particular product. Because everyone wants best, better and cheap or value of money. And in SEO services you can give the brand value to their customer because if traffic is growing and conversion ratio is high with this then definitely customers have started believing on your business. And it will increase your brand value in the market. Second thing that if your site visibility will increase in search term then automatically customer will come to your site and that will happen with good SEO services or with good content which he has used for your website. Because content is king and every one want to read before buying anything in the market. So if you have good content then you can attract first to the customer.

Why it’s important for every one?

Marketing is everywhere wherever you go, you can easily see it. Because everyone want to grow and also want to beat their competitor in the market so that he can survive better than him. And this is possible only doing marketing in which we are telling their customers about their product and services, which we are providing to them, are best from others.

But it depends how we take it and how soon we make our business marketing agenda and other things like what our competitor is doing or what his strategy for the current and future market. And what services he is providing to their customers. Because every time customer wants better and best. And we should serve them best and better and more out of their expectation so that we can able to drive more traffic for more profit on their website. But this could be possible only by taking good SEO services and satisfying their customers. A good SEO service can change or increase your profit ratio by doing natural work which is in demand and valuable for all.

How to check when Google last crawled your website or blog ?

2012-05-10T16:51:00.001+05:30

Google regular visit websites or blogs and see what is happening new there and indexing that data in it's database. Whatever we are updating in our website or blog Google crawl and index all that and keep them on different parameter which it has made for them.

How many times Google is coming to your website or blog for crawling depends upon quality of your website or blog and quality content.

Everyone wants to go there where is quality even in real life we are doing the same thing. If i say Google would be visiting seomoz regularly even hourly and other side a new created website or blog may be visiting by Google once in a month. Because Google loves only quality content with new updation.

At the end i want to say that if you want Google crawl your website or blog so many time google will do this but the condition is that you would have to served a quality website or blog as per the given parameter by Google.

Now how to check whaen last time Google crawled your website or blog ?

It's very simple just put the website name in Google search bar and click on cached link there.......

Date displayed when last time Google crawled your website.

Microsoft hopes to lure Googlers with new Bing design

2012-05-04T18:24:00.002+05:30

While Google has been busy adding additional search options to its feature-packed left hand Google Search menu, Microsoft has made the decision to remove unnecessary left hand “distractions” on Bing and is unveiling a new streamlined design for the site.

“Starting today you will notice a fresh, de-cluttered experience designed to help you find the results you want faster,” said Bing Principal Group Program Manager Sally Salas in a post on Microsoft’s Search Blog. The changes are a result of months of experiments that have tracked the ways in which visitors read and scan through search results.“This refreshed design helps you do more with search -- and gives us a canvas for bringing future innovation to you,” said Sally Salas.

With less clutter Microsoft is also able to offer faster page-load times and improved relevance.

Bing is also testing additional changes on its homepage including a larger version of the daily image. The updates will start rolling out from today.

Source: www.hindustantimes.com Image Source: www.news.yahoo.com

Most awaiting feature google launched - Google Drive

2012-04-28T10:00:00.000+05:30

Google has launched it's most awaiting feature "Google Drive" among the people who love cloud storage and looking something new and best with more space for storage so that they can store more & more things online as they want and access them anytime from anywhere. And users can store there docs, videos and PDF files as well as they can share it with their friends at the real time.

Google has come with lot of Special Features to attract more users. Upto 5GB it is free and user can upgrade it as per their need like upto 25GB of space for $2.49 a month and 100GB for $4.99 a month.

Users can attach photos from Drive to posts in Google+, and also they be able to attach stuff from Drive directly to emails in Gmail. And Google also says that drive is also an open platform, so we’re working with many third-party developers so you can do things like send faxes, edit videos and create website mockups directly from Drive.

What is Google Drive & its features ?

2012-04-27T13:28:00.001+05:30

It's a great news for those persons who likes cloud computing. And Google has done very well in this field with it,s new feature Google Drive. It is just like your computer hard disk where you are store your data but Google drive is something different from this because it is not in a physical shape like your PC drive.

Google drive is a online storage place where we can store our data and the amazing thing is that we can access it from anywhere in the world just like as we are accessing our emails from internet. You just need to create a gmail account for accessing it or those who have already gmail account they can sign in directly and take the benefits with following Google drive feature option.

Features & free limit

Google has created new chapter in this field against it's competitors like drop box and providing more than space from other without any other activity like sharing with friends for more space. It is full pack of a bundle like Gmail, Google document and now Google drive at one place.

Free space upto 5GB storage
Instant create doc, spreadsheet and presentation
Work & see changes at the same time
Work better with other Google products
Powerful search
Open different kind of files whether you have not installed them Like HD videos
Share with your friends & allow them to view & comment
Discussion with friends on any topic
Google track your save changes every time and update
Safe place for your files

What is link building & Why we need to do it ?

2012-04-24T10:00:00.000+05:30

I think this is the main task in seo for any website or blog which we call link building. Because whenever we not making back links or incoming links for our site we can't reach to our goal. This is a very challenging job for every seo and even some companies are hiring expert professional for link building. Because whole website is depend upon it. So everyone wants to do it very carefully.

Link Building is the process of connecting our website to other website or blog page. It helps your website to get found out by the search engines. Links that you built tells search engine about your website page information and every links are count by the search engine and it give value to your website positive or negative depend upon good or bad links.

So if you want that your website get good links then you should have to do organic link building job. which will give more seo values to your website. For this you need to plan your link building job like...

Proper keyword selection for each page
Find out who is your main visitor
Find out where is your visitor available and connect with them
Find out your closest competitors and analyze where they have linked
Make list of do follow commenting blog
Try to comment on main website or blog page.

How to set "Search Preference" in Blogger

2012-04-23T13:23:00.003+05:30

How to set "Search Preference" is a main part of every blog because it tells search engine to crawl your blog or not and every new blogger wants to set it also in his blog but he don't know how to set it. There is also some other part which is very necessary to set them like meta tags description, robots.txt file, custom redirects, customize your error pages, add image and header tags and even add the "no follow" attribute to the links. Here i am going tell you how to set it.

Below are some help links which help you how to use each of these new features:

What is SEO ?

2012-04-04T21:11:00.001+05:30

Meaning of SEO is "Search Engine Optimization." It is a web activity. which is performed by with the help of "Search Engine." If we describe the full meaning of "Search Engine Optimization."

Then we find that Seach Engine stands like engine Google, Yahoo and Bing. And now"Optimization." In which we determine and analyze the current location or Rank of a website and We decide that where it should be. It is a process which is performed by a professional who is called SEO or "Search Engine Optimizer."

In this optimization we increase the visibility of a website with the help of SEO techniques so that search engines like Google find out and rank your website greater than the other websites in response to your query. SEO helps you in getting more traffic from different search engines.

More Visibility = More Traffic!= More Rank = More Money

In other words, SEO is a web marketing. In which we do marketing of any website in the web world.