SEO4OURSITES

SEO: Google's Next Big Move

noreply@blogger.com (gylnafamily) — Fri, 19 Aug 2011 10:32:00 +0000

By David Leonhardt

(Will your website be ready, or will you be playing catch-up six months too late?

November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization (SEO) specialists from the apple tree. But more than likely, it was just a precursor of the BIG shakeup to come.

Google touts highly its secret PageRank algorithm. Although PageRank is just one factor in choosing what sites appear on a specific search, it is the main way that Google determines the "importance" of a website.

In recent months, SEO specialists have become expert at manipulating PageRank, particularly through link exchanges.

There is nothing wrong with links. They make the Web a web rather than a series of isolated islands. However, PageRank relies on the naturally "democratic" nature of the web, whereby webmasters link to sites they feel are important for their visitors. Google rightly sees link exchanges designed to boost PageRank as stuffing the ballot box.

I was not surprised to see Google try to counter all the SEO efforts. In fact, I have been arguing the case with many non-believing SEO specialists over the past couple months. But I was surprised to see the clumsy way in which Google chose to do it.

Google targeted specific search terms, including many of the most competitive and commercial terms. Many websites lost top positions in five or six terms, but maintain their positions in several others. This had never happened before. Give credit to Barry Lloyd of SearchEngineGuide.com for cleverly uncovering the process.

For Google, this shakeup is just a temporary fix. It will have to make much bigger changes if it is serious about harnessing the "democratic" nature of the Web and neutralizing the artificial results of so many link exchanges.

Here are a few techniques Google might use (remember to think like a search engine):

Google might start valuing inbound links within paragraphs much higher than links that stand on their own. (For all we know, Google is already doing this.) Such links are much less likely to be the product of a link exchange, and therefore more likely to be genuine "democratic" votes.
Google might look at the concentration of inbound links across a website. If most inbound links point to the home page, that is another possible indicator of a link exchange, or at least that the site's content is not important enough to draw inbound links (and it is content that Google wants to deliver to its searchers).
Google might take a sample of inbound links to a domain, and check to see how many are reciprocated back to the linking domains. If a high percentage are reciprocated, Google might reduce the site's PageRank accordingly. Or it might set a cut-point, dropping from its index any website with too many of its inbound links reciprocated.
Google might start valuing outbound links more highly. Two pages with 100 inbound links are, in theory, valued equally, even if one has 20 outbound links and the other has none. But why should Google send its searchers down a dead-end street, when the information highway is paved just as smoothly on a major thoroughfare?
Google might weigh a website's outbound link concentration. A website with most outbound links concentrated on just a few pages is more likely to be a "link-exchanger" than a site with links spread out across its pages.

Google might use a combination of these techniques and ones not mentioned here. We cannot predict the exact algorithm, nor can we assume that it will remain constant. What we can do is to prepare our websites to look and act like a website would on a "democratic" Web as Google would see it.

For Google to hold its own against upstart search engines, it must deliver on its PageRank promise. Its results reflect the "democratic" nature of the Web. Its algorithm must prod webmasters to give links on their own merit. That won't be easy or even completely possible. And people will always find ways to turn Google's algorithm to their advantage. But the techniques above can send the Internet a long way back to where Google promises it will be.

The time is now to start preparing your website for the changes to come.

David Leonhardt is an effective, professional seo consultant and a website marketing consultant. For a free quote, call 613-448-3931, or send us an email.

Five SEO Tips To Improve Your Search Engine Ranking

noreply@blogger.com (gylnafamily) — Fri, 19 Aug 2011 10:29:00 +0000

By David Leonhardt

"Dear David: I just created a website on baby toy safety. What should I do to make sure gazillions of people find me through the search engines?"

I can't promise you gazillions, but there are a few things you should do to make it easy for search engines to find you. I assume you have already decided to submit your site to the major search engines and directories. I assume that you will develop some sort of linking strategy (hopefully a better strategy than most websites use today). I also assume you will have picked key search terms for all the pages on your website.

Beyond that, here are my top five tips for making your website easy for those "gazillions" to find it.

http://www.seo-writer.com/reprint/five-seo-tips.html

A picture might be worth a thousand words, but search engines don't read pictures. Make sure your key search terms are written out in text, not part of a graphic title you hire somebody to prepare for you. That also means you should not just show pictures of toys, but also write out the names, and possibly a keyword description with the title.
Have several pages of articles related to your website's topic. Use a different keyword search term for each article. For instance, one article might use frequently the term "safe toys for babies", while another might use the term "baby safety".
What's the URL of your website? Your name won't help you there. Your key search term will. In this instance, I might pick www.baby-toy-safety.com, for example (if that is one of your top keyword phrases). Hire somebody who knows what he is doing to develop the right keyword strategy for you BEFORE you choose your domain name.
What's the title of your page? I don't know how many times I see titles such as "Article" or "Contact us". Don't expect the search engine robots to get all excited about that term. And don't expect anybody to search for that term, either. Much better to title your page "Free article on safe toys for babies" or "Contact the *Baby Toy Expert* today". By the way, this is the single most important place to include your keyword phrases.
What about that navigation menu that appears on every single page of your website? Does it say "Contact the baby toy expert?" Or "about the baby toy expert". Or links about baby toys?" Need I say more?

If your website is about life insurance, you have little hope of hitting the front pages of any search engine. "Life insurance" is such a competitive search engine marketplace. Unless, of course, people are searching for a very specific and rare niche. Even then, I suspect you will need much more than these five tips.

In fact, there are dozens, if not hundreds of things you can do to win the search engine race. These top five search engine optimization tips are a great start, whatever your website is about.

David Leonhardt is an effective, professional seo consultant and a website marketing consultant. For a free quote, call 613-448-3931, or send us an email.

How To Install Meta Tag Blogger

noreply@blogger.com (gylnafamily) — Mon, 15 Aug 2011 14:28:00 +0000

meta tag in the blog so is important. one way to improve the position of our blog on search engines. and also can make our blogs friendly to search engines. meta tag is called the identity of the blog itself. how to install it please follow the following steps:

1. Login to Blogger
2. Go to the "Edit HTML".
3. Find <data:blog.pageTitle/> <title> code </ title>
4. Replace that code with the code below. Post title will be the title of the blog

<b:if cond='data:blog.pageType == "index"'> <title> <data:blog.title/> </ title> <b:else/> <title> <data:blog.pageName/> </ title> </ B: if>

5. then plug the code below meta tag just below the code before meta

Examples like this:

<b:if cond='data:blog.pageType == "index"'> <title> <data:blog.title/> </ title> <b:else/> <title> <data:blog.pageName/> </ title> </ B: if>

6. Do not forget to "Save Template" after installing the meta tags.

Tools for SEO

noreply@blogger.com (gylnafamily) — Mon, 15 Aug 2011 06:22:00 +0000

SEO or Search Engine Optimization, is the process to enhance the ranking of your website on the various search engines. In other words, it is a method of optimizing your web application, which helps it to be searched under the top rankings on the search engines.

Here are some of the SEO tools that can benefit your website or blog:

Link Harvestor Tool

it can be useful for the link analysis, and is one of the most advanced tools in link analysis, which can benefit any SEO firm in the following ways:

Reports the number of indexed pages of your website

Fetches the links such as .gov, *.edu,.ac at a faster speed

Reports the pages that are pointing on any specific page

Finds the websites, which are linked to your website

Widexl Tool

It is a powerful Meta tag analyzer and link popularity tool, which offers the several tools to the SEO professionals such as Link Popularity, Geo tracker for locating country by the ip address, and search engine saturation etc.

Keyword Selector Tool

It was the first and still most popular tool, which helps webmasters to select strong keywords to bid on according to the various search engines.

Zippy Tool

It is a Meta search engine, which queries the most of the search engines, and is known as one of the best tools for the webmasters and SEO professionals.

Url Trends

With the help of this powerful tool, you can easily view the information about the selected urls, and perform the further SEO operations accordingly.

Ezer Tool

You can check the ranking of your website across the various data centers with the help of Ezer tool, and it helps you for link popularity, PR production, and Meta table building, which are essential for SEO profession.

Ok, that some example of SEO tools, that can help you get top rank in Search Engine. More tool always available for SEO, just pick the right one which match your website.[Source]

How To Put Google Adsense ads Side By Side

noreply@blogger.com (gylnafamily) — Mon, 08 Aug 2011 17:35:00 +0000

format and the location or position google adsense ads are the sala of the determinants of success of the publiser adsense. we must consider all matters in choosing the format and position of ads will be placed on the blog page / web us. one of which is to put google adsense side by side. as shown below.

The location can we put adsense below post title and it could be at the end of the post. We can put adsense adsense text or image, or perhaps both of our blogs adsense image if the image is more dominant and plug adsense text if a dominant post with the text. and let us follow the way to put adsense ads side by side. follow the instructions below

Here goes the code or script:

<table> <tr>
<td>Place The Script Here </ td>
<td>Place The Script Here </ td>
</ tr> </ table>

The script is not just for the adsense code but can also be used to attach pictures or other widgets. If you want to install directly the three, you can add the code again, an example:

<table> <tr>
<td> Place The Script Here </ td>
<td>Place The Script Here</ td>
<td>Place The Script Here</ td>

<td>Place The Script Here</ td>
</ tr> </ table>

and so if you want to add more.

Creative Search Engine Optimization – A Case Study

noreply@blogger.com (gylnafamily) — Sun, 07 Aug 2011 16:51:00 +0000

by: Halstatt Pires

Search engine optimization this and search engine optimization that. You read and hear about it all day, but what about your site? While there are plenty of articles providing useful information, this article shows you how a real world example met with success. The point of this article is to emphasize creativity when approaching tough optimization situations.
Problems for BusinessTaxRecovery.com

In November of 2004, our firm took on the seo marketing for BusinessTaxRecovery.com. The site was being promoted through offline activities and pay-per-click campaigns. No effort had been made to achieve high rankings in Google, Yahoo or MSN.

Keyword analysis revealed that combinations of the root keywords, “business” and “tax” were going to be difficult to attack. The primary problem concerned government agencies with web sites. The IRS site, for instance, had roughly 9,680 inbound links and an absolute ton of content. State agencies weren’t far behind. The California tax agency site had roughly 7,000 inbound links and, again, tons of content.

For a final nail in the coffin, the client informed us the business was cyclical with the busiest months being January through April when people focused on taxes. The site absolutely had to rank highly during this period. We had two months to achieve results.

Gulp!

The Solution for BusinessTaxRecovery.com – 140,000 Hits

After staring at a Salvador Dali painting for a few hours, we came up with a solution. It involved a combination of internal site page focus, meta tag optimization, link exchange and massive article promotion. The results produced 145,828 hits from January through April, with only 5,000 coming from the pay-per-click program.

The first step was to change the focus of the site from the home page to the article page. Jumping the tax agency sites on keywords such as business tax and taxes was impossible in two months, so we didn’t even try. Instead, we decided to focus on the keyword phrase “business tax articles” and bring people into the site through the article page. Meta tags were optimized and a link exchange program undertaken. The key to campaign, however, was a strong article promotion campaign.

Since taxes are confusing, it seemed obvious that an article campaign focusing on tax information would meet with success. Boy, did it. Approximately 35 articles were written, published and submitted to article directories. Since the articles were timely, they were snapped up and published. The articles produced direct traffic to the site as well as numerous inbound links because of the link created in the article byline.

As for the search engines, we focused on everything but Google. We expected nothing from Google because the major content and meta tag changes would take six to eight months to show results per the usual practices of Google. In reality, it didn’t matter. The Yahoo and MSN search engines produced big time.

In mid-January, the site went to number 1 on MSN under “business tax articles.” By the end of January, Yahoo was also listing it as number 1. MSN started listing it at number 1 for “tax articles” in February. The combination of these listings produced a significant amount of traffic, conversions and a very happy client.

Can we go on cruise control now? No! With the end of the tax season, the traffic to the articles page of the site has dropped by 75%. Nobody is looking for tax information after April 15th, so this is hardly surprising. The promotion of the article page was simply a short-term solution to a difficult situation. While it should produce traffic during the first quarter of each subsequent year, it is not a year-around solution.

Over the next six months, we will focus on the long-term goal of jumping over the tax agency sites for keywords such as “business taxes”, etc. It is going to take a lot of patience, but will eventually produce a significant amount of business for the client.

Creativity is often the key to conquering seo situations. Blindly slapping up new meta tags and links isn’t always the best answer. Sometimes, a little pre-emptive consideration can yield amazing results. It did in this case.

About the author:

Halstatt Pires is with - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.

How To Shorten URLs with the Google URL Shortener

noreply@blogger.com (gylnafamily) — Sat, 06 Aug 2011 15:33:00 +0000

Long URLs sometimes make it difficult to remember. Google URL Shortener you can shorten your url and make your URL easy to remember and easily share it to everyone. how easy to visit the Google URL Shortener then enter the URL you want the cut and then click shorten. look!! Your URL will be short and easy to remember, is not it?? To more clearly see the picture below

My URL to be like
Long URL: seo4oursites.blogspot.com/2011/08/how-to-make-related-post-blogspot.html
Short URL: goo.gl/mwHT2

How To Make A Related Post Box Blogspot

noreply@blogger.com (gylnafamily) — Sat, 06 Aug 2011 11:10:00 +0000

Related Post or other related information that is essential to provide other information to the visitors of your blog / website. visitors can easily find other information that still has something to do with the article being read in our blog pages. let's learn to make Related Post by following these steps:

1. Log in to your blog

2. Login menu 'Layout -> Edit HTML'

3. Check the box 'Expand Widgets Templates'

4. Find this code <data:post.body/>

5. Put the following script under <data:post.body/> code

<b:if cond='data:blog.pageType == "item"'> <strong>.::RELATED POST::.</strong> <div class='rbbox'><div style='margin:0; padding:10px;height:200px;overflow:auto;border:1px solid #ccc;'><div id='ardi33'/><script type='text/javascript'> var homeUrl3 = "<data:blog.homepageUrl/>"; var maxNumberOfPostsPerLabel = 4; var maxNumberOfLabels = 10; maxNumberOfPostsPerLabel = 100; maxNumberOfLabels = 3; function listEntries10(json) { var ul = document.createElement('ul'); var maxPosts = (json.feed.entry.length <= maxNumberOfPostsPerLabel) ? json.feed.entry.length : maxNumberOfPostsPerLabel; for (var i = 0; i < maxPosts; i++) { var entry = json.feed.entry[i]; var alturl; for (var k = 0; k < entry.link.length; k++) { if (entry.link[k].rel == 'alternate') { alturl = entry.link[k].href; break; } } var li = document.createElement('li'); var a = document.createElement('a'); a.href = alturl; if(a.href!=location.href) { var txt = document.createTextNode(entry.title.$t); a.appendChild(txt); li.appendChild(a); ul.appendChild(li); } } for (var l = 0; l < json.feed.link.length; l++) { if (json.feed.link[l].rel == 'alternate') { var raw = json.feed.link[l].href; var label = raw.substr(homeUrl3.length+13); var k; for (k=0; k<20; k++) label = label.replace("%20", " "); var txt = document.createTextNode(label); var h = document.createElement('b'); h.appendChild(txt); var div1 = document.createElement('div'); div1.appendChild(h); div1.appendChild(ul); document.getElementById('ardi33').appendChild(div1); } } } function search10(query, label) { var script = document.createElement('script'); script.setAttribute('src', query + 'feeds/posts/default/-/' + label + '?alt=json-in-script&callback=listEntries10'); script.setAttribute('type', 'text/javascript'); document.documentElement.firstChild.appendChild(script); } var labelArray = new Array(); var numLabel = 0; <b:loop values='data:posts' var='post'> <b:loop values='data:post.labels' var='label'> textLabel = "<data:label.name/>"; var test = 0; for (var i = 0; i < labelArray.length; i++) if (labelArray[i] == textLabel) test = 1; if (test == 0) { labelArray.push(textLabel); var maxLabels = (labelArray.length <= maxNumberOfLabels) ? labelArray.length : maxNumberOfLabels; if (numLabel < maxLabels) { search10(homeUrl3, textLabel); numLabel++; } } </b:loop> </b:loop> </script> </div><script type="text/javascript">RelPost();</script> </div></b:if>

6. Save the template and see the results

Search engine optimization (SEO) is critical to the success of your website

noreply@blogger.com (gylnafamily) — Sat, 06 Aug 2011 08:29:00 +0000

by: Sharifah Hardie

Drive Visitors To Your Website And Increase Your Market Share.
SEO is the key to unlocking your website's full potential. Google handles over 200 million internet search requests each day, and people who search for information clearly express what they want. Imagine capturing a relevant stream of such web traffic. It's therefore important to optimize your web pages to improve search engine rankings using the most appropriate keywords describing the content of your site.

The search engine optimization process begins before you start building your website, when you decide on the domain name to register. The process then continues on as long as your website remains online.
Please note that optimizing your web pages to get high rankings takes time. Your rankings may start out low and slowly improve. Link popularity, i.e. the quantity and quality of external links to your web pages, greatly influences your rankings, and it takes time for your website to become popular in its niche.

Every time you improve your site, you need to allow time for the full effect to show in search engine results. Don't tweak your web pages too frequently. The time and effort is better spent on adding high-quality contents to your site and building inbound links.

Search Engines have computers and programs called "Spiders" that collect information about your web pages in an attempt to "figure out" what your pages are about. These spiders gather information from your pages and use these in factoring which sites get ranked higher than others. Search Engines analyze over 100 On-Page Factors when analyzing your web pages.

About the author:
Sharifah Hardie is the founder of website focusing on the Marketing Online, resources and articles. This site provides detailed information on SEO. For more info on SEO visit:

Search Engine Optimization - Advice and Tactic

noreply@blogger.com (gylnafamily) — Fri, 05 Aug 2011 10:44:00 +0000

by: daniel chow

Unique content is King. Search engines love new, unique and updated content. If you produce new content at a rate of just one reasonably sized page per day and tied in with the other advice throughout the site, I can almost guarantee you will get good listings. Remember though, write for the visitors but cater for the search engines. If your field of expertise fits into a niche in the market, all the better for you but you must get unique content all you will fall behind.
Page Structure. Search engine bots can sometimes get confused with poorly coded html, javascript and other web languages. If the bot has to wait too long or cannot decipher the web language then it will just abandon your site and move on to the next, even if it manages to get through the code it usually leads to poor search engine indexing of your website. You should also keep to widely used file extensions like .htm, .html, .php, .asp for your pages.

Loading Speed. The loading speed of your website should be kept to a minimum, if it takes long than 5 seconds on 256kb+ connections then you lose visitors - both real and search engine bots. There are a variety of reasons why pages can load slowly, it may either be your web server, poorly coded server side code like php or client side code like javascript which can slow or even stop your page from loading.

Visitor Navigation. This is more an aesthetic feature of your website focused at real visitors but you need to have some sort of standard navigation that is the same throughout your whole site. People can be put off and leave your website if they find it difficult to browse easily, search engine bots may also miss links if they can only be found deep within your site. Try to make as many internal links as possible available on each page.

Site Hierarchy. Site hierachy can be great for adding keyword density to your web site. An example of site hierachy working effectively would be this page, seo-advice.php. The full link contains SEO twice - www.seoassistance.com/seo-advice.php which is very beneficial in the way search engines determine your sites relevance to a particular subject. Use your domain, folders and file names to your advantage.

Avoid Blackhat SEO. Blackhat SEO is a vast topic that commands little respect from real webmasters as it means using underhand methods to gain search engine rankings, although the site is usually banned quickly. Blackhat SEO includes using link farms, search engine spamming, hidden or disguised text, fake meta tag data, using duplicate content and using doorway pages. I would recommend you stay away from tactics like this as you will end up losing out in the long run.

Targeted Linkswaps. Link swaps are great but you must make them work for you. It does little good for you when your going for top search engine positions when your link swaps are untargeted. You should choose some specific keywords for both the link text and the link title text then make sure before you link swap that the other webmaster adds those specific keywords with the link.

About the author:

Article by

Search Engine Optimization
Advice & Tactics,

Search Engine Optimization - Site map Optimization Technique

noreply@blogger.com (gylnafamily) — Fri, 05 Aug 2011 10:39:00 +0000

by: daniel chow

Site Maps can be a great tool for making search engines crawl through your web site in a much more effective manner, thereby helping you get more pages indexed, and ultimately getting you more visitors. Most people know what site maps are, as they can be seen on many of the major websites, although for those who don¡¦t, ¡§a site map is a page which contains a list of all the links within a website, under different categories and headings, just like a table of contents of a book¡¨. Now when a search engine hits the site map page, it gets to see all the links within that website and this enables it to crawl through those pages. It¡¦s just like guiding search engines with the help of a map, in this large universe of internet.
Site maps also help visitors to get an overview of the entire web site, and hence act as a great navigational tool. It helps visitors find specific pages through a single page, for which they might have had to follow several links to reach the desired page. Here are some examples of well designed site maps.

http://www.google.com/sitemap.html
http://www.lycos.com/sitemap.asp

This leads us to the next question, i.e. how should site maps be designed. Designing a site map can be as simple as designing any other static pages without any pictures, graphics, etc. But all effort should be made to keep the structure logical and simple. Its best to browse through the web, and check out a variety of site maps before you decide on what kind of structure you want to follow.

Here are some things you should keep in mind, before designing a site map.

Homepage Link: It is important to give a prominent link from the homepage to the sitemap page, so that visitors and search bots can easily hit the site map page. In fact, preferably there should be a link to the site map page from every page of your website.

Text Links: Plain text links should be used for all the links, as some search bots can have problems crawling through ¡§JavaScript¡¨.

Categories: It is important to organise the contents into well defined categories, and even sub-categories for easy navigation of the user. Although this doesn¡¦t have direct SEO implications, it makes more sense to the user.

Descriptive Content: It is ideal to add some content describing the links, as search engines tend to ignore pages, full of links. It is also important to use your targeted keywords in your descriptive content as well as in your anchor text.

Anchor Text Link: It is important to use page titles as your anchor text, so that you can increase your anchor text back links. This is helpful for search engine optimization as it increases your link popularity.

About the author:
Article by SEO Assistance

Search Engine Optimization
Site map Optimization Technique

Copyright? SEOAssistance.com

Get Paid Just By The Content That You Have

noreply@blogger.com (gylnafamily) — Fri, 05 Aug 2011 07:51:00 +0000

Deceban is the program earn money just by sharing videos, photos, blogs. This program will pay you for any content viewed by others. you will be paid if your income reaches $ 5

Join Daceband Today - It's FREE!

As a member you will be able to...

Connect with friends
Make new friends
Upload and share video, audio and pictures
Create your own blog
Customize your personal profile
Get paid monthly via Paypal
and more!

So what are you waiting for? Register now to begin, it's fun and it's FREE!

How do I make money in this site?There are 5 ways you can make money in this site.
1. 70% of Daceband revenue will be share with you according to the amount of points you've earned.
2. Earn 25% of your referrals earnings.
3. Earn $5 for every 1000 unique visitors that view your content such as your videos, blogs, photos, audio and profile.
4. Add your Adsense code to Daceband and earn 50% of the Ad revenue generated by your content.
5. Sell your music or Audio for free.
What revenue do I share in?All revenue from memberships, ads, search and paid placements is distributed to our members.
How do I get paid?You will be paid monthly via PayPal using the email address you provided. If you don't have a PayPal account, all that's required to open one is an email address - signing up is easy and free. After creating your PayPal account, your money will be there waiting for you.
How do I make a PayPal account?If you don't have a PayPal account, you can sign up here. All that's required to open one is an email address - signing up is easy and free.

Earn $ 5 for every 1000 unique visitors view your content That Such as your videos, blogs, photos, music / audio and profile.
Earn $ 1.25 for every 1000 unique visitors view your referrals That content.
The minimum payment amount is $ 5. If you do not meet the $ 5 minimum distribution amount, your balance Will carry over to your next pay period.
You can request a payout once you reach the minimum payment of $ 5.
Earn 10% commission each time you refer an advertiser to Daceband Pls your referrals or advertise on Daceband

In addition, there is also a points system that applied to get more money
much more.

Here is how to earn points:

Earn 10 points for each ad That you view.
Earn 2 points for each ad your referrals view.
Every single point is worth the between $ 0.01 and $ 0000
Earn 2 points for submiting Such a content as a video, blogs, photo or audio.
Earn 2 points Pls submit your referrals Such a content as a video, blogs, photo or audio.
Earn 2 points for every 15 minutes you Spend on the site
Earn 2 points for every 15 minutes your referrals Spend on the site.
Earn 1 points for posting comments and for logging in to your account every 12 hours.
Earn 1 point Pls post your comments and referrals Pls They Their logging in to your account every 12 hours.
Remember the more points you earn, the more money you'll make.

Make A Cash While Surfing

noreply@blogger.com (gylnafamily) — Thu, 04 Aug 2011 07:34:00 +0000

Proautosurf is a program where we will get paid when we surf. we will be paid with credit and cash if revenue reaches $ 2.
how easy the following steps:
1. sigh up in proautosurf click here or click the banner below:

2. on the menu earn cash / credit there are several options: auto surf, manual surf and paid to click.

3. surf and earn your cash

in addition to the dollar, you will also get free traffic to your blog or website
very easy way, please go to the Surf Management and add your blog, if your blog has been approved to add the credit for which you have the system assign credits and after that please check the visitor on a blog / web

Make Money With Fans Slave

noreply@blogger.com (gylnafamily) — Thu, 04 Aug 2011 05:28:00 +0000

slave fans are producing programs money by using your facebook. you will be asked to become a fan page and you'll get credit. credit will be exchanged for cash in accordance with the amount of credit you get. the more you become a fan page for your credit the more revenue opportunities as well as your money.

follow these steps:

1. To Register click here or click the banner below

2. Please log in to your Fans Slave account
3. After that log in your facebook
4. you will be required to connect your facebook with Fans Slave. Please click CONNECT TO FACEBOOK
5. The application will ask permission to go into your account. Please click "ALLOW"
6. You will be taken into account fanslave

Up above are finished now you just pay attention to how you are paid by the slave fan

1. Click the link that appears exactly under Earn Credits by Becoming a fan
2. Then you will go to the application on facebook fans page , "LIKE" the pages
3. If you've done the steps above, do not forget to always click "UPDATE" to refresh your account in order earningnya Fan Slave looks to grow
4. Do it every day because there will be a page link that you have to click again every day
5. Accumulation in the form of credit points one click we can be 3 points

Search Engine Optimization - Inside Google Page Rank

noreply@blogger.com (gylnafamily) — Tue, 02 Aug 2011 04:21:00 +0000

by: daniel chow

At present Google is the leading worldwide search engine, it supports multiple languages and has one of the most sophisticated search engine algorithms around. If you bear in mind Google's unprecedented popularity and simplicity you will see that your site needs to master its rankings for your particular key phrases, this will usual mean that other search engines catch on to your website with similiar positionings. It isnt easy to understand such a complex system but you need to master it to give your site an edge in an increasingly demanding market.

Google is a mystery as far as search engine theories go, you essentially have to try and understand what makes one site rank better than another. Although the forementioned algorithms are constantly changing Google themselves have shown link backs play a large roll in a search engines view of any web page, in order to do well a website needs to have links from other sites directly to it. Not only that the websites that link to it are usually respected by search engines themselves. PageRank is google's own measure of a website, there is much speculation on how it is composed but a key factor is proven to be back links, below is a scale that is widely believed to be the backbone of how it judges your website. The amount of PageRank distributed around the internet is believed average at 1 for every website, thats why we begin this at PageRank 2.

PR 2 = 0-6 Link backs

PR 3 = 6-60 Link backs

PR 4 = 60-600 Link backs

PR 5 = 600-6000 Link backs

PR 6 = 6000-60000 Link backs

PR 7 = 60000-600000 Link backs

PR 8 = 600000-6000000 Link backs

PR 9 = 6000000-60000000 Link backs

PR 10 = 60000000-600000000 Link backs

We used a base number of 6 for this example although it is disputed whether it could be 5 or lower. The amount of back links your website recieves plays a large role within your search engine positioning but a strong anchor text and title tag for your links is also key to success, you can see how to do this as demonstrated below.

a href="http://www.linkhere" title="Keyword Title Text" Keyword Anchor Text

PageRank analyses more than link backs. External links are known to "leak" page rank from your website, in simple terms - your website can cast one vote against each websites it links to, if these are external links it takes from a pool of PageRank that your website has to offer. It is recommended you either seek recipirocal links from websites you link to or use other methods like javascript to prevent your PageRank from being dispersed from your website.

About the author:
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Search Engine Optimization
Inside Google

How to Create Scroll box

noreply@blogger.com (gylnafamily) — Tue, 02 Aug 2011 04:07:00 +0000

scroll box in use to organize and tidy up a list of posts / links or a banner for the purpose of minimization of the blog and in addition it can also beautify your blog.

to make a scroll box follow these steps below:

1. Log into your Blog
2. Click the Layout
3. Click Page Element
4. Click the Add a Gadget
5. Select the menu option HTML / JavaScript
6. Paste the script below into the page Conten HTML / JavaScript

<div style="overflow:auto; width:100%px; height:200px; padding:10px; border:1px solid #999999;">

<li><a href="your link here " target="_blank">link name </a></li>
<li><a href="your link here " target="_blank">link name </a></li>

<li><a href="your link here " target="_blank">link name </a></li>

</div>

7. Click Save

How To Create Read More Without A Script In Blogger (Without Edit Template)

noreply@blogger.com (gylnafamily) — Mon, 01 Aug 2011 13:22:00 +0000

Write your article through to completion
Put the cursor on the text that you want to enter Read More.
click Icon Insert jum break

4. Publish the article.
5. see the finish post in your home.

12 Things You Really Should Know About SEO

noreply@blogger.com (gylnafamily) — Mon, 01 Aug 2011 10:23:00 +0000

by: James Doc Lewis

From the very beginning of the Internet, the number one challenge which all of us have faced is how to attract qualified visitors to our websites. Throughout the boom years, one of the most popular solutions was to get massive funding, relatively easy to get in those days, and "buy" traffic, by various means.

As an iconoclastic young developer, with ambitions of beating the "big boys" at their own game, more time than money or the connections to get it, I sought a less capital intensive methodology to achieve the same results. Years of study and rapt attention to the pertinent forums, trying everything that even seemed to make sense (making many mistakes along the way, and learning much from each one), then carefully monitoring the results, has lead to many highly workable tools in our SEO bag of tricks. The outcome of these trial and error methods, (lots of both) lays the foundation of our SEO services and the basis for the ongoing growth of traffic to your website and ours.

The simple fact of the matter is this: Expertise in any other form of writing in no way qualifies one for the type of writing required to optimize a website for the Internet. There are many sites which have less than correct punctuation, grammar, and even spelling which rank #1 in their optimized search phrases. This is not to say that I don't think these things are important, only that to be found in the search engines, they are not the most important consideration.

The flip side of this argument is equally true. Just because someone knows all the ins and outs of all of the search engines, can write algorithms in their sleep, has lunches with Dr. Eric Schmidt and is on a first name basis with Larry Page and Sergey Brin, does not, in any way, make them a writer. All of the writing on this site was done as a collaborative venture between Susan K. Thompson, a professional writer with strong academic credentials and real world experience, in both business and marketing, and myself. Was there a lot of editing and re-write? Yes. Were there disagreements? You bet! Was it worth it? Look at the record.

Emerald Coast Entrepreneur was launched on May 1, 2005 with most site optimization in place and submission to the directories just beginning. With a total monetary investment of less than $100.00, and a time investment, I'd rather not think about, but which approached 300 hours, the site was given a PR5 ranking by Google on it's first update, less than 2 months after our launch.

Studies show that over 90% of all online users use search engines to find what they are looking for, whether products/services, or just plain old information.

The following twelve points will, I hope, summarize a philosophy, approach and methodology to the SEO question which is both sound and effective, along with giving some helpful insight into the industry itself.

1. Content. Content. Content.
Effective, professional, optimized Copywriting is the single, most important factor in any SEO campaign. Search engines index websites based on the content found on each page of the site. With a thorough understanding of the language and grammatical conventions combined with intensive research, to find and exploit the market focus, one can move a website to the upper echelon of the "SERP's" (Search Engine Results Page) in a methodical as well as ethical manner.

2. Analyze Web Logs.
Measure everything, at least twice, and then check again. While I would be the first to say that many of the procedures that make up website optimization are more art than science, one needs to take a very scientific approach to the results of the effort. This is done by methodically keeping a record of, and making an analysis of the sites web logs. There are a number of specialized software which make the job easier but at the bare minimum, one needs to keep a close eye on the site visitors and their activity while on the site. No matter how well planned the strategy, it is largely theoretical until proven by the results, which can only be measured by the logs, and a thorough analysis of their content.

3. No one can guarantee a #1 ranking on Google, or any other search engine.
Those who promise such feats will either optimize for such vague search term phrases (such as, "green stunted widgets with purple Polka-dots and icing") that no one will ever likely look for, or they are making a false claim, which they have no intention of keeping, or they have an inside edge at Google, something which they will loose, quickly, when the honest folks at Google find out about it. The other option, that they will take the money and run, is worth mentioning here but I'll be polite.

4. Some things are just plain silly.
You don't need to submit your site to 50,000 search engines. Businesses which offer this service are suspect, at best. 85% of the search results on the Internet come from one search engine, which, if you have one link from an established website, or better yet, a directory, will find your site just fine, on it's own. Four (4) search engines account for over 90% of the traffic on the web. As for any supposed benefit which may accrue from being listed in an obscure search engine in Botswana which specializes in safaris to the Kalahari Desert and receives 7 hits per day; well, you figure it out.

5. SEO is not Pay-per-Click.
While no one would argue the effectiveness of getting increased traffic and sales, through a well planned, pay-per-click campaign, the fact remains that the conversion rates are generally low and they cease the moment the "pay" stops. With a well planned and executed SEO campaign, while results may take a bit longer, they continue to produce, and in fact grow, long after the work is done and paid for. Quite often we have found that after a thorough optimization of a site, only minor adjustments are needed on an ongoing basis, primarily related to new content and/or new items of sale or service.

6. SEO is not witchcraft, Druidism, shamanism.
Neither does it require any special chants, ceremonial fires, or vestments, though some of us do like to howl at the full moon, on occasion. There are no "Top Secret" practices which a reputable SEO can not tell a client, a judge, or his mother, for that matter. The very nature of the Internet has always been cooperative and there is nothing about SEO that can't be learned, with a heavy dose of time and money. A reputable SEO firm will give you an item per item breakdown of just where the money goes. Be wary if you sense a secretive atmosphere or any unwillingness to answer questions. While there are technical points which might take some background to fully understand, if one has a solid overview of the entire situation, a simple explanation should be easy enough to come up with.

7. Do-it-yourself SEO.
Yes, you can execute your own SEO campaign and find a reputable SEO firm to help plan and organize it for you. About one half of my own clientele do some part of the actual work themselves, or have their in-house dedicated personnel do it, after discussion of the goals and aims of the business/website, a thorough website analysis, comprehensive search phrase research, and focused instruction on the ways and means of achieving high SERPs. These preliminaries are followed up with a detailed program of suggestions and methods which the client can then implement themselves or hire others to perform. Average savings; 30-40%.

8. Phased Implementation.
While many companies spend thousands of dollars per month on Search Engine Optimization, an alternative is available which will pay dividends to you in increased sales and leads without the high initial investment. The most important consideration is to have a reputable firm handle the initial evaluation and suggested optimization planning first. The trial and error method will cost much more, in the long run, with or without the desired result. After studying the plan and establishing a workable budget you may implement the plan as finances allow.

9. Remember the old saying, "If it sounds too good to be true, it probably is."
Never was this more true than in the realm of SEO. While concrete and measurable gains will always come from a well thought out and executed optimization strategy, the Internet is a competitive media and we all want to be number one. Accept that a steady upward movement, over time, will place you worlds ahead of a flash followed by a crash.

10. A thought to ponder.
At stake, in the race for the top, is the very existence of your website, your business, and quite possibly your reputation. Beware of any "shortcuts" or less than ethical schemes that anyone might suggest to further your business goals. When it's all said and done it is you, the business owner, who bears the responsibility for any company or individual you hire. Insist on knowing exactly what the strategy is and what steps are being performed to implement it. If it seems, in the least, suspicious, ask for and get an explanation. In this case, not only is Ignorance not bliss, it could very well be the beginning of the end for your business.

11. All incoming links are not created equal.
Both the relevance to your line of business and website subject matter and the PR value of the incoming link determine how valuable they are to your own PR ranking. With Google starting the trend, nothing new there, and most of the others following close behind, the days of grabbing all the inbound links, in any way possible, are gone. Not only will low ranked and/or irrelevant inbound links not help, they will, in fact, cause a penalty. Link farms, free-for-all link schemes, automated link accumulation software, or any other fad that doesn't carefully screen the links and websites they are coming from will, in the long run, do more harm than good.

12. It's more than just facts and figures.
The relationship between an online business and SEO is, perhaps, one of the closest of business relationships. In order to be effective, a SEO must know not only the facts and figures pertaining to the endeavor, but s/he must know something of the dreams and aspirations of the business principals. Things which don't normally come out in a prospectus are often invaluable information when searching for the "right fit" into the complex world of the Internet. My own clients sometimes ask, due to the frequency of my calls and email in the early phases, "Am I your only client?" I usually laugh and say something to the effect that until I know your business almost as well as you do, yes, you are the only one that counts.

About the author:

James 'Doc' Lewis spends much of his professional time as SEO for Emerald Coast Entrepreneur. Doc started practicing his magic long before the term SEO was even coined and continues to study and perfect methods of workable and cost effective SEO and SEM, devising unique solutions to diverse marketing challenges.

Top 5 most common mistakes with do-it-yourself SEO

noreply@blogger.com (gylnafamily) — Fri, 29 Jul 2011 04:53:00 +0000

by: Joe Balestrino

I look at a lot of sites on a daily basis. There are a lot of common problems I see on sites. Some people may have tags set-up improperly or use tags that have no real purpose. I have compiled a list of the 5 top do-it-yourself SEO errors. It's safe to say that many do-it-yourselfers may have at least one of these errors on their sites. These should help you omit these often costly mistakes and pull you up in the ranks.

1) Keyword tag – A keyword tag is for keywords, but not for any keywords. You can’t just stuff this tag with keywords that your entire site is related to. The tags should reflect keywords only on that particular page; not the entire site and not every keyword you think your site might be searched on. Also, you should have no more then 20 words in the tag. You should not repeat any word more than 3 times. If you sell tickets, for example, don't write: Broadway tickets, circus tickets, hockey tickets, boxing tickets and so on. Do use Broadway, circus, hockey, boxing, tickets and so on.

2) Abstract tag – It is sometimes used as a replacement for or combined with a description tag. However, more and more people are using these to stuff keywords. Search engines like Google are interested in what is on the page. More specifically, what visitors can view. In my opinion, the abstract tag has no place on a site.

3) Description Tag – The whole point behind this tag is to describe what the “page” is about. Keywords related to the page should be implemented as well. The limit on words should be 20 – 25. I see many website owners stuffing this tag with keywords, or having a description that is entirely too lengthy. Stay within these guidelines and you will be fine.

4) Title tag – This, to me, is the most important tag. This is the first tag the search engine reads. It tells the search engine what the” page” is about. Don't put your web address here. Do not add your company name in the beginning of this tag either. It should not exceed 60 characters.

5) Content- If you notice, I have been commenting on relevancy to the “page”, not your overall site. Each page has it’s own keywords. Tag the title tag, description and keyword tags. All of these keywords should be the same. Add them to your content as well. Now your page should be fairly well optimized.

Why do sites fall short? Simple, content is not optimized. Search engines are, for the most part, pretty basic. You type in a search term and it retrieves sites containing those terms while also taking a few other factors into account. So, if your site doesn’t have these terms, how will you be found? You won’t. Over do it with keywords and you will experience the same result, but for different reasons. Sometimes reading everything about SEO can be bad. Trying too many tricks, tips or methods is like too many cooks spoiling the soup. In the end they can do more bad than good. These are very basic rules that should be followed by all. In, doubt? Always consult or hire an SEO professional.

About the author:
For affordable SEO, SEM, web design and more visit Joe’s site
To Read the latest News on SEO read Joe’s blog

Or, read more articles on SEO visit

The One Most Overlooked SEO Secret

noreply@blogger.com (gylnafamily) — Fri, 29 Jul 2011 04:50:00 +0000

by: Anik Singal

Most internet business owners know the basics when it comes to getting ranked well in search engines. Put the keyword in the title. Put the keyword in your headline, the text, etc...

Some get even more "slick" and they insert the keyword many times in the text. Then others get even more technical and begin an active linking strategy. By the way, an active linking strategy can be one of the best ways to get your search engine rankings high - but that's not what we're talking about today.

Today I want to talk about a little secret that MOST sites don't use - even some of the most active websites that PAY for their search engine optimization. The best part is that you can use this trick in just minutes - you could do it 5 minutes after reading this!

Ok, ok...here it is...

----------------------------------------------------
Insert the keyword in the text of a link
----------------------------------------------------

You want to have about 2 to 5 out-going links with the keyword in the text of the link.

Ok, it's time for example:

Let's say you're optimizing your site for the keyword "big screen tv" - besides all the other great SEO techniques - you want to have at-least 2-5 links on that page with the keyword "big screen tv" in the text of the link.

The link can be any of the following:

1. A link to another page in your own site.
2. An affiliate link to another website.
3. A link to a completely different website.

In other words, don't stress too much on what site you're linking to (obviously, you want to make sure you link to a relevant page - not something completely un-related).

Including this strategy on your website will take just minutes.

All you have to do is change the text of some of your out-going links to include your main keyword.

NOTE: This trick won't do anything for you if you aren't using the other SEO techniques along with it. BUT, if you ARE using other SEO techniques, this little trick just MAY be what you need to finally bring up your rankings!

So, hurry now and change your link's text, you better do it before your competition does!

About the author:
This article is written by Anik Singal, founder of AffiliateClassroom.com Anik Singal has developed his own affiliate system that helped him earn well over $10,000 in just 60 days. Now, he's looking for a few students to train one step at a time.

There Should Be More to your SEO Consultant Than Rankings

noreply@blogger.com (gylnafamily) — Fri, 29 Jul 2011 04:45:00 +0000

by: David Leonhardt

By David Leonhardt, SEO Consultant
Perhaps one of the biggest misconceptions in SEO is that ranking at Google and Yahoo is all that counts in search engine optimization. Potential clients come to me with a single goal: "Get me a top-ten ranking at Google." Some will also mention MSN, and a few will rhyme off a list of search engines and want to rank well at the top 200 of them.
It is time to separate fact from fiction.
Yes, your SEO consultant can get you a top-ten placement at Google. But...

1. If the placement is for "dirty brown shoes", it probably won't help your shoe store one bit, even if I get you the first place ranking. Few people are actually searching for that term.

2. Being number ten might not help much either, depending on the term. People searching for "Essential Nectar liquid vitamins", will probably click on the first result they see, or at least on one of the "above-the-fold" results that do not require scrolling. On the other hand, someone searching for "liquid vitamins" might check through two pages of results to familiarize herself with the options available.

3. If your title tag reads like a cheap list of search terms, it will not be enticing. For instance, if it reads: "vitamins, liquid vitamins, multivitamins, multi-vitamins", you might skip over it in favor of the next result that reads "Liquid vitamins from the Liquid Vitamin Supplements Store".

4. If your description tag is a mess, people will more likely skip over your listing, even if it does rank number one, in favor of one that sounds like what they are looking for. Google and others use the description tag usually when the term searched for is found in it, so make sure to include your key search terms in a description tag that actually reads well.

I recently responded to a forum question, which went something like this: My site ranks number one for this term at this engine. The term is searched this many times per day, and the engine has this percentage marketshare. Can I expect this many visitors?

That's not an SEO challenge; that's a math problem: searches x marketshare = visitors

I responded with a few factors that override mathematics in the SEO game, including the site's title tag and description tag, as well as whether the term lends itself to scrolling. I also pointed out that it depends on the title tags and description tags of the competition, too.

Another factor that makes predicting traffic difficult is the abandonment factor – how many people click on none of the results because they get interrupted or confused, or abandon the search for a new one because they find themselves off-topic or searching too broadly.

It also depends on how many sponsored links there are and how they are marked. Often at Yahoo and Lycos, for example, there are so many ads that the average searcher might never scroll a screen or two to see the organic (natural) results.

And, of course, it also depends on the color of the walls in the room the searcher is clicking from, the weather outside and how well they slept last night. But there is little you can do about that.

What you can do is to work with your SEO consultant to choose the most effective search terms for your business and make sure he develops a title tag and description tag that sell to both humans and the search engines. Then make sure he is monitoring not just the rankings for your key search terms, but also the description used by each of the search engines.

A good ranking at Google and Yahoo is just one measure of your SEO consultant's success. A more complete evaluation is that he is your partner in building long-term, targeted traffic.

About the author:
David Leonhardt is an SEO consultant

and a website marketing consultant:

Pick up a copy of his SEO e-book:

What to look for when shopping for a SEO specialist.

noreply@blogger.com (gylnafamily) — Fri, 29 Jul 2011 04:41:00 +0000

by: Joe Balestrino

When, shopping for a Search Engine Optimization (SEO) company/specialist you need to be aware of a few things. If someone offers you fast results they may be pulling your leg. If you aren’t listed on search engines the average time to be index takes around 4 weeks. Someone offering submissions in less then that is coning you. Websites that are already listed and are just being updated will have a faster result.

A guarantee isn’t always reinsurance. Just because a site states they can get you in the 1 spot doesn’t mean they can deliver. Or, they may have you listed under an obscure keyword or phrase. Most legitimate SEO’s will tell you no one can guarantee a top spot on all keywords and phrases. Search Engine optimization is not an exact science. Trail and error along with constant tweaking will help bring your site closer to your goal.

Most SEO’s should give you some information on where your site stands currently. You links, keywords, where you rank on major search engines etc.. Or, do one yourself. My article “Google’s Helping hand” show you free tools that can help you evaluate where you are on search engines. Don’t go into any SEO work blindly. Know where you stand before and after.

Price is never an indication of how good a service is. More isn’t always better.

Shop around try to get the most for your money, but be realistic. If it seems too good to be true then it may just be. Be prepared to shell out some cash. SEO is not cheap. You should think of SEO as advertising. It should be contestant as should all of your advertising efforts.

Ask questions! Do not be afraid to ask what will be done to increase your ranking. Most SEO’s will have no problem telling you what they will do. They may not want to reveal their whole SEO operation. But, they will give you some insight to what they will do. Talk to more then one SEO company. Compare what each has to say. Do some research on your own. Find out if these companies have been reported to the Better Business Bureau. If the company or persons have had any articles or reviews written about them. Ask around. Try to have some idea of the company or persons creditability.

A few additional things to keep in mind are:
Is SEO there main business or is it a sideline to other businesses. SEO is a full time job. Especially, keeping up with the constant changes. Do they have a specialist? Do they outsource? How much do they really know?
What are there view points on link farms and doorway pages? Will they do anything to get you links and traffic? Even though search engines frown on those practices.
Can they explain to you clearly how their plan of action? Are they looking to take small steps with you? Or, are they trying to sell you the biggest SEO package possible?

Follow this outline when you are searching for someone to optimize your site. In the end it will be worth it.

Joe Balestrino’s site is www.mr-seo.com he offers affordable SEO, submissions and other articles on SEO and marketing. His other site www.jnb-design.com offers affordable web design and free lifetime hosting.

About the author:

Joe Balestrino’s site is he offers affordable SEO, submissions and other articles on SEO and marketing. His other site offers affordable web design and free lifetime hosting.

When to Hire a Professional SEO Firm?

noreply@blogger.com (gylnafamily) — Fri, 29 Jul 2011 04:38:00 +0000

by: Corey Wenger

In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives – specifically, search engine optimization. Search Engine Optimization or (SEO) is the art and science of blending technical and marketing skills together into a finely tuned website that is both search engine-friendly, ranks well for specific keywords and phrases, and is tailored to your audience from a buyer and seller perspective.

According to a recent U.S. study, only 20% of all businesses outsource search engine optimization programs to professional SEO firms. The remaining 80% either do not conduct search engine optimization at all or they believe they have the resources and skills to do it in-house. Of this 80%, it is probable that 90% of these companies can’t be found on the web – they don’t exist. In order to generate any amount of significant web visibility, your website must typically rank within the top-30 results.

So, the question comes down to what is in your company’s best interests?
Conduct your SEO program in-house or out-source it. To answer this question, let’s first take a look at the knowledge, skills and resources necessary to implement and maintain a successful search engine optimization program.

SEO knowledge and skills required

1) Basic understanding of how search engines and directories work.
This may seem overly obvious, but you would be amazed how many people do not understand how they actually work. This knowledge provides the foundation for your SEO program.

2) Website design
Although SEO is not completely a technical marketing process, it does require a fair amount of technical knowledge of what constitutes search engine-friendly web design. Certain web design elements can either help your search engine rankings or hurt them. You simply have to know which is which.

3) SEO experience
This is the most important and most difficult knowledge to obtain. If you have never implemented a SEO program, then you are in for a big surprise. Search engine optimization programs require a lot of research and are extremely time consuming. Most importantly, they require actual SEO experience. This means knowing what SEO strategies and tactics work and which ones don’t.

In-house vs. out-sourced SEO programs

If your company is considering conducting your search engine optimization program in-house, here are some questions to consider.

• Who will be responsible for analyzing, developing, implementing and measuring the success of your SEO program?

• Is this considered the role of your IT department, Marketing department or some other individual(s) within your company?

• Do they have the time, knowledge, and resources to successfully implement and maintain your search engine optimization program? And do they really care if it works or not?

IT Department

Typically your IT department handles multiple daily tasks from trouble-shooting your company’s LAN or WAN to fixing the sales department’s laptops? Out of a busy IT person’s day, what priority and focus do you think he or she will commit to for your SEO program? And even if your IT department has some skills in web design or development, these skills make up only a small percentage of the knowledge required for a successful search engine optimization program.

Marketing Department

Typically, your marketing department juggles many marketing projects at once and faces strict completion deadlines. From handling new print collateral campaigns to getting ready for new product or service launches, marketing personnel’s time is spread very thin. In addition, how knowledgeable is your marketing department in the technical aspects of web design and search engine optimization? Do they have the time to become well-versed? Do they have sufficient internal resources? Often the answer to both questions is no, they do not.

Other individual(s) within your company

Ok, so the responsibility falls onto someone outside of your Marketing or IT department. Who will that be and why are they responsible for your SEO program? Providing these individuals with a new “project of the month,” will typically result in another check mark off of their monthly to-do list and frustration by top management of why their website is not producing any sales results.

Summary

From a business standpoint, it makes sense to try to leverage internal resources to maximize your company’s productivity and profitability – whenever possible. However, there must be a line drawn in the sand between knowing what your organization’s capabilities are and what they are not.

As you can see, there is more to search engine optimization than meets the eye. In order to implement and maintain a SEO program, you must acquire the necessary knowledge, skills, and resources. This can be done by hiring a professional search engine optimization firm. Professional SEO firms have dedicated resources and experience to support your company’s web marketing initiatives. By leveraging their experience and know-how, your company can quickly and more efficiently implement a successful search engine optimization program.

About the author:
Corey Wenger is owner of Key Position Web Marketing and is a professional Search Engine Optimizer and Consultant who has over three years of experience in helping companies increase sales and profitability through strategic web marketing programs. For more information, please visit or email him at corey@key-position.com

PPC Advertising – The First Step In A SEO Marketing Campaign

noreply@blogger.com (gylnafamily) — Fri, 29 Jul 2011 04:35:00 +0000

by: Halstatt Pires

Often, sites view seo and PPC marketing as exclusive marketing techniques. Each marketing method has its advocates. In reality, both have a place in the Internet marketing process. If you intend to pursue a major seo effort, a PPC campaign is a critical early step.

PPC For Testing

Let’s say you have a site offering a service or product in the travel market. You’ve put together a healthy budget and decided to go for broke. Yep, you’re optimizing and trading links in an effort to go after keyword phrases with major traffic and competition. For instance, you’ve decided to have a go at “Europe travel”, which has roughly 400,000 searches each month and major competition for high rankings. You spend two years trading links, adding content and so on. Miracle of miracles, you pop on to the first page of search results. You start shopping for your private jet only to realize a very disturbing thing. You are getting thousands of visits, but few sales. After running calculations, you find the site is converting at 1 in 10,000.

Houston, we have a problem.

A PPC campaign should be used to test your site against keyword phrases before you spend the time and money on an seo campaign. The best platforms to use for your campaign are Google Adwords and Overture. Yes, click fraud is a problem, but less so on these platforms.

After opening accounts and laying a credit card down at the PPC alter, you need to give some thought at to how you will test your keywords. Here’s a hint. The campaign should be designed to test the keyword phrases, not maximize sales. This may sound like a strange statement, but keep in mind the purpose of the campaign. You are determining whether you have picked appropriate keyword phrases for the seo campaign. So, how does it all go wrong?

With both Overture and Adwords, you have the ability to designate the reach of your keyword phrases. Most pick the “broad match” option, which is terrible for testing. With broad match, your advertisements are going to appear for your keyword phrase AND variations of the phrase. Since the ad is appearing on a variety of keyword phrases, the results can give you a false impression of the value of the primary keyword phrase.

Going back to our example, we start a Google Adwords campaign for “Europe travel” and use the default broad match option. After a month, we are happy to find the ads converting at 1 in 70. Having validated the keyword phrase, we set off on the long seo campaign. But are we really sure about the validity of the keyword phrase. Since Google has been known to seriously expand keyword phrases under the broad match option, how do we know that the true keyword phrase isn’t “European travel”? We don’t unless we take a few additional steps.

The first step is to limit the PPC advertisements by bypassing the broad match option. Instead, you want to limit the appearance of the ad only to searches for the exact keyword phrase. In Adwords, this is known as the “exact phrase” match. To designate it, you simply place brackets “[]” around the keyword phrase. Second, you need to track traffic originating from the ads. This can be done using tracking tools on your server or through the tracking options offered by each PPC platform. Regardless of your choice, the resulting data will give a much truer picture of the value of the particular keyword phrases.

Nothing is more aggravating then getting top rankings, but miserable conversions. The only way to beat this problem is to test, test, test. Using PPC campaigns at the outset of an Internet marketing efforts can save you a lot of headaches later on.

About the author:
Halstatt Pires is with MarketingTitan.com- an Internet marketing and advertising company. To read more marketing articles, visit MarketingTitan.com

On-Site SEO and Link Building

noreply@blogger.com (gylnafamily) — Fri, 29 Jul 2011 04:32:00 +0000

by: Peter Faber

A discussion between 2 SEO´s, Mr. Ethical and Mr. Links, about link building.
Mr. Ethical: There is no need for link building if you know how to optimize a website properly. It’s all on-site work and some basic submissions to some directories.
Mr. Links: Yeah that’s what it starts with, but you have to admit that once you’re done with on-site optimization and the results are not there yet, you need to do link building in order to increase the rankings.

Mr. Ethical: Nothing of the sort, Mr. Links. Links will come by them selves if you have enough content that will attract links naturally.

Mr. Links: So how are these people going to find your website if links are what you need to be found in the first place? Those couple of basic submissions won’t give you high enough rankings, if at all, to be found by people that want to link to your content. It’s a chicken and the egg problem.

Mr. Ethical: Most websites already have a bunch of back links so that’s not really an issue. All you have to do is optimize the site and eventually enough people will find the site to get even higher rankings.

Mr. Links: But what about a site that is in a very competitive market and most top sites have many back links already? Wouldn’t you want to get some more links?

Mr. Ethical: Link schemes are unethical.

Mr. Links: Unethical link schemes are unethical.

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Mr. Ethical: Natural links are ethical.

Mr. Links: And links obtained through other types of ethical marketing?

Mr. Ethical: Other types of ethical marketing?

Mr. Links: Yes, advertising for example. Isn’t advertising a very natural business?

Mr. Ethical: Bought links are unethical because links need to be relevant.

Mr. Links: What about relevant bought links?

Mr. Ethical: Natural links don’t cost anything.

Mr. Links: And how much time does it take for links to naturally occur?

Mr. Ethical: Doesn’t matter. You have to do everything ethically. And obviously you don’t know how to optimize a website because you think you need links to get high rankings.

Mr. Links: But you do too. You just said that most sites already have a bunch of back links. In fact, you said that natural links will help you get higher rankings. So you actually agree that for high rankings you do need links.

Mr. Ethical: Everything needs to be done ethical.

Mr. Links: Does that include selecting clients that are in not the most competitive markets?

Mr. Links: Never mind answering that.

About the author:

Peter Faber is an internet marketing consultant working for He also maintains his own SEO blog at