SEO Ahmedabad, SEO Services, SEO Services Ahmedabad

Google rolls out Top Heavy 2 page layout algorithm update

2012-10-10T10:32:00.002-07:00

Google has just updated the Page layout algorithm 2 or Top heavy 2 affecting 0.7% of English queries noticeably.

The page layout algorithm, which was introduced in January 2012 to penalize websites with high number of ads above the fold. The decision was taken by Google after receiving complaints from users about more ads on the top or initial visible part of landing pages. There by hampering the user experience.

The news was broke by Matt Cutts via a tweet on October 9, 2012.

One thing is clear, whether it is Google AdSense or any other ads, above the fold placement performs the best. And, placing one or two ads with some content above the fold will not be penalized by Google straight away for top heavy algo.

If your pages clearly hamper the user experience with plenty of ads with very little or no contents, then page layout algorithm comes in to play.

Those who had affected in Jan 2012 for this algo might have recovered this time, provided they had taken the necessary corrective measures, by reducing the number of ads on above the fold area. And, sites which will be penalized this time have to take corrective measures and to wait till the next page layout algorithm update, to recover.

Tips to escape from Page layout algo
Don’t allocate more than 25% of your above the fold area to ads. Put good quality content above the fold for better user experience.

You can test your blog or website on Google’s Browser Size tool to check how it looks under different screen resolutions.

Google usually takes few weeks to crawl and detects your website’s layout, and it depends on the number of pages and how efficiently your site is crawled by Google bots.

Importance of Facebook Fan Page

2012-05-14T09:42:00.000-07:00

Facebook is among the highest traffic websites on the internet with more than 800 million registered users. Facebook is no longer just for kids - Interestingly the largest growing demographic is age 35 - 65 (you know the people who control the wallets!) If you're not using Facebook for your business yet, you are missing out on one of the largest and fastest ways to directly interact with consumers. This is a great opportunity for growth in your business!

One of the cool thing about using a Facebook fan page (as apposed to your personal account) is that it allows you to keep your business life and your personal life separate on Facebook. Plus you can have as many fans as you want, and customize your page with lots of interactive and useful apps.

Facebook lets you grow your fan base - engage with your fans - and sell more products and services.

Use the simple facebook fan page for your business. A well built facebook page will result in more fans and more leads to your website.

Google’s Over-Optimization Penalty, How to Avoid It

2012-04-24T09:13:00.001-07:00

A recent Google update (Panda) has included a new algorithm to identify websites which are over-optimized and is penalizing them. Below are some important points you can follow to avoid over optimization penalty:

1. Do not throw way too many keywords on a single page.

2. Stop exchanging way too many links.

3. Stop stuffing too many keywords in a single page.

4. Stop doing too many keyword rich internal linking without any quality content.

5. Do not stuff keywords in title and body tags.

6. Make body content more valuable.

7. Do not build 1000s of links in short span of time.

8. Vary your anchor text for link building, don’t use same anchor text everywhere.

9. Spend 50% of your time to social media and share interesting stuff to Twitter, facebook, stumbleupon, digg, Google plus.

10. Make your image alt texts as details as possible.

11. DO-NOT use/follow Black-hat SEO techniques.

You Need To Know About Google Plus

2012-03-26T08:45:00.000-07:00

The Google+1 will influence Google Search Results in two major ways.

1. If you make a search whilst signed in to a Google Account, any 1′s from your connection will be shown "Shathyan +1′d this" etc. Social Proof.

2. Google has clearly stated that it will indicate the articles with the use the +1 button data in the ranking signal strategy, which means that more number of +1′s for your article will boost up your rankings.

Well, I have discussed some basic tips to improve your Google+ profile page.

Create and manage Google plus Circles:
First step is to create a Google plus Circles. Because by creating a Google plus circles, you can easily manage the people with you connect, by sorting them into different groups like friends, family, coworkers and acquaintances. So on categorizing your friends list, you can just choose which circles of people need to see your updates and which not. If it about a boozing with your friends, then guess what will if your family circles knows. So only by this, you can make your updates visible to each group of people separately.

Don't make a Google plus profile for yourself

Be social. Yes, this is social networking website, so you can also make your profile to view and liked by all which is called Google+ Page, which is similar to Facebook Like Page. So with the help of Google+ pages you can brand your business, blog, website or other organization. It takes a new dimension for your brand to be built up in this Buzz World.

Invite friends to join Google plus circles:
Google+, is still new, and many members are yet to join. So, you need to invite your friends and make them to join. You can add friends and get started with it. So only by adding friends you can go for it. You can also try contacting your friends who are with other social networking sites.

Do maximum sharing on Google plus:
Sharing is easier in Google+. So if you share good and quality contents in your profile then you will very well thrive in this social networking site. So share your things and just expand you share box with both drag and drop.

Be aware of people which Google+ says you may know:
Yes, there is feature where Google+ will suggest you some people. These people may be your friends from schools, colleges and work place who have the same data in their profile. Also some friends may be your friend's friends who may be mutual friends between you both. As, said these friends can be based on the circle friends list which you have. At sometimes these folks could legitimately be known to you or unknown but there would be some scams too.

Make others to involve in your Google + sharing:
Your entire Google+ share must be viewed by other members and friends. So make your folks to get involved in the conversation which is happening in your shared post. For this you can use the "@" sign just like with Twitter and Facebook where you can mention other users in that post.

Upload a high resolution photo:
Google+ supports only high resolution photos. Also if you are trying to upload some photos with some low resolution, then Google+ will not upload it or causing them to look grainy. So for your Avatar Picture in Google+ you must use only good resolution photo which has the best look of you.

Remember that Google plus is not Facebook:
Facebook is social networking site where you can chat and be in contact with friends with whom you know. But Google+ is not like that. Here you can contact with many and interact with al both the known people and also the unknown friends. So, I would say that if you stick to your old and same Facebook friends on Google+ then you might get pretty bored with the new site pretty fast and you are likely to miss all the new things of Google+.

Learn Google plus Shortcuts and Hotkeys:
You need to be different from others. So what can you do?? Yes, you can learn some short cuts which will be using Google+ like a pro, then in no time if you start using hotkeys and shortcuts. There are several shortcuts in Google+ like using the spacebar to scroll down the screen.

Make it mobile:
Go for m.Google+. Yes, like other social networks Google+ also has its mobile application available for its members to use on the go with mobile. By this mobile version, you can post content and keep up with your circles engaged. Having the app on your smartphone is also an excellent way for you to become even better acquainted with this new, hot social network.

How Do You Get More Google Plus One Button Clicks?

• First you need to put in a call to action and email your list.

• Secondly, you need to install the Plus 1 Button in all places on your blog or website where ever your visitors can find and click it to increase your Plus One.

• Finally, you can also write an article about clicking the Plus One button in their article and how it would be useful for authors like what now I'm doing.

15 Ways to Increase Google Plus Followers

2012-03-26T07:50:00.000-07:00

So here is the complete list of 15 ways to increase your followers on Google+:

1. Create Google Plus Circle
First of all, you need to create a Google Plus Circle. This circle will include those people whom you will be interacting with. You can group your Google Plus Circle in to friends, family, following, customers, online circle, team members, VIP’s etc. Then you can decide which circle will get which update that you will be making on Google Plus. There will be some updates you would be interested in sharing with your friends only and some updates to your family members only.

2. Create Google Plus Page
Like Facebook Profile and Facebook page, you can create profile and business page on Google Plus. So if you have an active website or blog, you should immediately set up a business page on Google Plus. I have already established a business page for Bloggers passion here. From this page, you can instantly add Bloggers Passion Google plus Business page into your Google Plus circle.

3. Ask Your Friends to add you on Google plus Circle
Google plus is still in its early stage. So you need to ask your friends from other Social Media networks to add you in their Google plus Circles. You can invite your friends in your Gmail account to add you into their Google plus circle. And if they are new to Google Plus, ask them to join you on Google Plus.

4. Start Sharing Interesting Stories on Google Plus
You should start sharing interesting stories on Google Plus. You can easily share text, links, images and videos kind of content through Google Plus.

5. Mention Other Uses in Your Google Plus Sharing’s
You can involve other guys in your Google Plus updates by mentioning then using @ the way we use this tag while addressing other community members on Twitter and Facebook.

6. Go for Google Plus Mobile Version
Like other Popular Social Media websites, Google Plus has its own application that uses can use on their mobile phones to post new content and to remain engaged with their community members.

7. Find More People
When you login into Your Google Plus Account, Click in your Circle View All link and then Click Find People Tab. This tab will suggest you some uses who are friends of your friends or may be having similar interest with you. You may personally know all or few of them. So you can add those people whom you think you know or are having the similar interested or are from the same industry. Apart from this, you can upload your address book and import people from Your Yahoo, Gmail and Hotmail accounts.

8. Follow Back Those Who are Following You
Google Plus will send you a notification whenever someone adds to their circle. You should return the favor by following them back. When you follow back your followers, there is every chance, and they will keep you added in their Google Plus Circle for long.

9. Send Your Updates via Email to Your Friends
There will be lots of your friends who are not logged into their Google Plus accounts and thus are supposed to miss your latest posts that you are making on Google Plus. You can send updates to your friends directly into their email box through the special feature provided by Google Plus. You will not see this ability to share your updates via Email with other popular social media network in the industry.

10. Comment on other people’s Updates
You should start commenting on latest updates from other uses in your niche on Google plus. This way as well you can get in touch with lots of new fellow bloggers and targeted readers of your niche.

11. Make Your Google Plus Presence Public
You should keep your presence on Google plus as public the way you do on Linkedin and thus share things related to your business only here on Google Plus and avoid sharing personal stuff.

12. Add Google Plus Buttons on Your Website
You should add Google Plus buttons on your website and blog home and internal pages at prominent positions. This way you will be motivating lots of your website readers clicking the Plus button and thus will help in increasing lots of Google Plus followers for your website and blog in whole.

13. Upload a High Resolution Photo
You should upload a high resolution photo for your profile on Google Plus to give the best look for yourself. Google plus does not look to be doing much justice with the low resolution images.

14. Google Plus Interesting Stories from Other Users
Except from commenting on other user’s stories on Google Plus, you should click the plus one button shown up against their stories. When you start doing it at regular intervals, lots of Google plus users will start noticing you and they would love to return the favor by adding you in their circles and by clicking Google+ button against your stories.

15. Buying Google Plus Followers
There are lots of small websites where you can buy Google Plus Followers. Ideally you should not go businesses demanding money in exchange for followers on Google Plus. Most of followers received through this medium may be in inactive or even fraud. There are also lots of small business websites that are promising to increase your follower base on other Social Media websites like Facebook and Twitter etc. So stay away from such websites or individuals.
I’m sure the above tips will help you take your Google Plus Followers base to the next level. Do you have a killer tip that can help us increase our Google Plus Followers over night, please share in the comments section below.

Blogspot.com redirecting to Country specific Url's

2012-02-17T08:18:00.000-08:00

Many of you have found out that Blogspot blogs are redirecting its top level domain to country specific URL, also known as “ccTLD”. You can read it in detail in Blogger Help, here I’ll let you know the jest.

Points to know regarding this change:

1. Duplicate content issue is the 1st thing we notice in this case. However Google is stating that "rel=canonical" tag will be used across all country level extensions and their team is trying to make less negative impact on search results.

2. Google will receive so many requests to remove content from few blogs. So they would like to manage country wise removal of content. Few countries may not accept some content, but other countries will. Through this latest update, Content removed as per a country’s law will only be removed from the relevant ccTLD and available for other countries.

3. Custom domains will not see any affect. Free blogspot sites will just redirect to country wise extension, remaining all same.

So what is top level domain?

In short, suppose you blog at example.blogspot.com. So your top level domain is com. What Blogger is doing is that they are redirecting this top level domain to “country code” specific URL. So if you are reading this blog in US it will be example.blogspot.com, if you are from Australia, it might get redirected to example.blogspot.com.au and if you are from India it will get redirected to example.blogspot.in. However, I came to know that it is for India only but Blogger Help page is also giving signs that it might come into effect to other countries too.

How to stop this Blogger URL redirect?

Sadly, it’s not possible if you are blogging using Blogger. It’s a global change and there are no permanent ways except of having a custom domain. However, if you are the reader then you can stop this redirection by adding /ncr at the end of the URL like this:

http://example.blogspot.com/ncr

This “NCR” stands for “No Country Redirect”.

Connect Your Google AdWords to Google Analytics Account

2012-02-14T06:41:00.000-08:00

Before you start, make sure that the Google account you are using has administrative access to your Google Analytics and AdWords accounts.

Let’s start:

1. Sign in to your AdWords account at https://adwords.google.com.

2. Click on the Reporting and Tools tab.

3. From the drop down menu choose Google Analytics.

4. To apply the cost data to your Google Analytics account with AdWords account you need to use new version of Google Analytics. Click on the New version link which you can find at the top right.

5. Click on the gear icon at the top right.

6. Click All Accounts link at the top left

7. Choose the Google analytics account you want to link with the Google AdWords account and click on it.

8. Click on the Data Sources tab.

9. Click on the AdWords tab.

10. Click on the Link Accounts button.

That’s it! Now your Google Analytics account cost data is linked with your AdWords account. Hope this helped everyone out..!!!

5 Reasons to Drive People to Your Facebook Page

2011-12-31T06:53:00.000-08:00

Everyone is familiar with Facebook a social network site having more than 600 million active users. Users may create a personal profile, add other users as friends and exchange messages. This includes automatic notifications when they update their profile. Additionally, users may join common interest user groups that are organized by workplace, school, college, or other characteristics.

You can also create Facebook Pages for your online business in order to update your customers about the upcoming events or versions of your product or services. There are many different ways to go about getting people to join your Facebook page, and in this article, I am going to share with you 5 different ways you can use to let people know of your Facebook page, and entice them to join.

1. Facebook Profile / Wall Post
Do you know that, in your Facebook profile, there is a section that allow you to place links to websites that you have? You can place a link to your newly created Facebook page there.
You can also create a wall post announcing your newly created Facebook page - And entice people to join by offer them a special bonus (such as a free short report on the subject of what your Facebook page is about) which they will get when they click on the "Join" button.

2. Blog
You can announce your newly created Facebook page either in your blog's sidebar (where all the other navigation options are), or create a blog post about it - Telling your readers what is it about, and how will it benefit them (when they join), along with incentives for joining now (and not later), and finally, a clearly visible link to ask them to click on and join your page.

3. Twitter
If you are already signed up with Twitter and have a large following, you can create a tweet with a link to your newly created page.

4. Email / Email Signature
You can send your subscribers an email (after you have created your Facebook page) and tell them about it.
As always, you should keep your email message short (to about 3 - 4 short paragraphs) by telling them just what they need to know - Such as what the page is about (what purpose is it going to serve) the benefits of joining (what benefits will your subscribers enjoy by joining), and why they should join now (as they will get a freebie as an incentive for joining now).
Also, you can also have link to your Facebook page in your email signature (for those of you who do not know where will your email signature appear, it will appear after the body of the entire email, after you sign off) - This will get your subscribers (who did not see your email about it earlier) to notice it and join.

5. Forum Signature
Similar to an email signature, a forum signature can be found at the bottom of every single post that you post to the forum.
If you are not already on some of the forums in the niche you are in, what you can do is to locate some of these forums, sign up and start participating (either by sharing some useful tips or information, or by helping fellow forum members with problems that they have).
By actively participating in the forum, fellow members will eventually notice you, as well as links in your forum signature (which you have a link to your Facebook page - where they will click on and join).

Article Writing Guidelines for Content Writer

2011-12-14T04:55:00.000-08:00

Article Title
The article title should contain your primary keyword. The title should contain between 4-7 descriptive words, possibly applying a tertiary keyword if phonetically correct and contextually relevant.

Keyword Saturation
Distributing the correct amount of keywords throughout an article provides the proper keyword saturation; if you over saturate, search engines deem the content spam and if under saturated, deem the content irrelevant. Balance is the aim.

Readability
The content should be written with personality and intrigue, aimed at readers, not search engines. Articles’ relevancy and credibility increase over time as readers visit…and stay. Try to create “sticky” content.

Resources
Link Baiting
http://en.wikipedia.org/wiki/Link_baiting#Link_bait

SEO
http://en.wikipedia.org/wiki/Search_engine_optimization

Keyword Research
http://en.wikipedia.org/wiki/Keyword_research

Articles should be at least 500-600 words but no more than 1000 words. Primary keywords should be mentioned no more than 15 times total, secondary terms should be mentioned as part of the primary term if possible and mentioned no more than twice , and tertiary terms no more than once.

Check the basic things, if your website optimized or not?

2011-12-01T04:11:00.000-08:00

First of all...

1) Check the indexed pages of any website.

For checking indexed pages of website in Google, use this search operators in Google. Also check the title and description of all pages are same or not...?? if most of the title and description are same then its not optimized well.

site:www.example.com

2) Check the cache of the website.

cache:www.example.com

it shows the last cache of website in Google. If the date of Google cache is 7 to 10 days old then its ok... but if the date is more then 20 days or 1 month old, then Google crawling rate for your website is low.

3) Check the backlinks of website.

link:www.example.com

through this command you can see the back links of website in Google. Some of website are not properly on page optimized but due to more back links they rank well in Google. If there is no back links then you don't have any back links power. Without back links Google will not gives you a proper rank of your website.

4) Check Sitemap.xml

www.example.com/sitemap.xml

through this you can check that particular website has optimized for search engines or not. Because we all creating sitemap.xml for search engines.

Still there are so many things in SEO that we need to check that our website is optimized or not....

Black Hat SEO Techniques to Avoid on Your Website

2011-06-30T08:48:00.000-07:00

Black Hat SEO is the technique of constructing and promoting a website
By using some unfair, crafty, sneaky and crooked tactics to get higher search ranking in an unethical manner.

Black Hat SEO includes methods such as:

• Cloaking
• Creating doorway pages
• Keyword stuffing
• Spamming blogs or forums
• Artificially building your link inventory by purchasing mass amounts of links
• Participating in link farms
• Use of invisible text to artificially improve keyword density.
• Data mining(scraping)
• Spamdexing
• Link farming
• Link baiting
• Empire building
• Link spamming
• cheating on reciprocal links and
• Misrepresenting content

Some characteristics which may followed by Black Hat SEO are given here

• Crosses search engine boundaries
• Creates a poor user experience
• Non-visual way to search engine spiders and search engine users

These black hat SEO practices will actually provide short-term gains in terms of rankings, but if you are observed employing these spammy techniques on your web site, then you are running the risk of being penalized by search engines. The Black Hat SEO practice can lead you to banned your web site.

On Page Optimization (Optimisation) Tips

2011-06-30T08:33:00.000-07:00

Defined: On-page optimization (on-page SEO) is what can be done on the pages of a website to maximize its performance in the search engines for target keywords related to the on-page content.

On-Page SEO Checklist

· Always start with keyword selection, research and testing :- when we doing a on page optmization our first step is proper keyword selection and keyword must related to the site and their content and their services there are many online tools available such as google ad word keyword tool, word tracker, submit express etc, and that tool suggest us keyword weitage so its easy for us to choose proper.

· Meta Tag :- Meta tage is a big factor for crawler. There are three things including in it Title Tage, Meta Discriptio and Meta keyword..Title tage and meta description is more important than meta keyword for crawler because crawler give more priority to this two things so we create proper title tag and meta description and put key word in title and description if we put it in this so that this also helps for ranking on those keyword...example if we provide web design service. So we create title like this Get Website design service from website design company.

· ALT tags :- Alt tag is useful things for users if we put alt tag on image than if image cant load proper so users cant able to understand that. if we put alt tag so that users can easily understand what the image saws and alt tag is also beneficial for SEO because we put keyword in alt tag its helps us for maintain keyword density and google cant able to read image properly so if we put keyword as a alt tag so google gives priority to those keyword and we get good rank on those keyword in ranking.

· H1 tags :- There are h1 to h6 tags are use in SEO. Give proper Tag on heading in our contain google give more priority to h1 tag so we should give h1 tag to our targeted keyword.

· URL structure :- when we create url structure we need to this things keep in mind (1)create no more than 3-5 words (2) Keep it Short no more longer because short url is better according to google, (3) Descriptive url are Better than Numbers,(4) Dashes are better than underscores (ex http://www.example.com/green-dress.html is better than http://www.example.com/greendress.html )

· Internal linking :- When we doing on page optimization we put internal linking in website we put link on anchor text of related pages its useful to users and crawlers both of them.

· Content :- Content is a very important thing. When we doing on page optimization we first notice one thing that content should be unique and ignore duplicate. And need to change frequently, than Concentrate on the title because title tag is one of the most important factor when Search Engine is looking at your page so put proper heading on title, keep keyword density in content, and content is also must related to the site or their services. And put internal linking and bold tag, italic age, title tag etc.

· Keyword density :- Keyword Density is the percentage of occurrence of your keywords to the text in the rest of your webpage. It is important for your main keywords to have the correct keyword density to rank well in Search Engines ( Total Word of Content/ Keyword = Keyword density) it should be 3 to 7 % in the web page.

· Create Xml Sitemap :- Online tool are available we can easily create xml sitemap with the help of google which provide us online xml sitemap generator tool. Xml sitemap is very useful to crawler because xml sitemap display all the site page in one page so that crawler can easily get the information of all site page through XML sitemap.

· Google Webmaster Setup :- Setup webmaster for site if we setup that it saws all the site information such as broken link, keyword position and their click and impression, internal linking, we also remove url form webmaster, we also found duplicate meta form webmaster.

· Google Analytics Setup :- Set up analytics for site it saws us all the traffic or visit or page views and absolute visit, unique page views, bounce rate, map report, referring site information, browser information mean through which browser user came on our site. and many other.

· Robots.txt :- Robots.txt is very important factor. When a search engine crawler comes to your site, it will look for a special file on your site. That file is called robots.txt and it tells the search engine spider, which Web pages of your site should be indexed and which Web pages should be ignored. The robots.txt file is a simple text file (no HTML), that must be placed in your root directory, for (example: http://www.yoursitename.com/robots.txt)

Avoid common on-page SEO mistakes such as:

· Duplicate content :- When we doing on page optimization we be careful about duplicate content because its harmful so avoid it and choose a proper unique and related to site content.

· URL variants of the same pages :- The problem is that sometimes several URLs can represent a single web page. This can create duplicate content issues that result in pages that do not rank well so avoid it.

· Duplicate title tags :- The same thing that we saw in duplicate content. Avoid duplicate title tags because it effects a lot in rankings. if we use same title for two pages than google think its a same page or google cant give priority to title tag.

Do not use on-page SEO spamming tactics such as:

· Hidden text

· Hidden links

· Keyword repetition

· Doorway pages

· Mirror pages

· Cloaking