THE WEBPAGE IS ABOUT WEBSITES AND SEO HELP SERVICES BY NUMBERONEONTHELIST.COM

On 20 March 2014 I did some Google searches to chek on the ranking of several niche keyword phrases on ExternalSEOandSEM.com: external seo and sem, external seo and external sem.

Here are the results:

external seo and sem – Google search engine results page one position 1

external seo and sem – Google search engine results page one position 1

external seo – Google search engine results page one position 2

external sem – Google search engine results page one position 5

Take care, be well, have fun,

Tom Jacoby
NumberOneOnTheList.com
A New York Search Engine Optimization Corporation
Get found, Get business

phone: 917-338-9586
9 AM – 5 PM Eastern Standard Mon – Fri
voicemail on weekends and holidays
fax: 917-210-0142

NumberOneOnTheList.com
External SEO and SEM
Newsblog NY

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SEO Tip: Content Is King

On the internet, the rule is CONTENT IS KING.

Never less, always more. Don’t revise when you can expand. Do, don’t re-do, unless you feel that you absolutely must and if you have to re-do then add more than before.

That’s all very passionate but what does it look like in practical terms?

I’ll tell you:

That blog you’re not posting to? Going forward, load it with pictures. Every picture has a TITLE, an ALT tag (HTML for ALTernative text) a CAPTION and those TITLES, ALT tags and CAPTIONS include your keyword phrases appropriately and naturally.

Communicate your product or service visually. Show what you do. You can use before and after pictures, pictures of your staff, pictures of your products, pictures of happy customers and any other pictures you like that show off your work.

If a client is delighted with the your product or service, ask if it’s OK if you shoot a video of their testimonial for your YouTube channel. Clients are usually flattered that you asked and say yes. It’s OK if the video is not pro shot – actually, by survey a testimonial video has more credibility if it’s not pro shot.

While you’re talking to that happy Customer (which is fun because they love you) you can ask “Do you know anyone who might benefit from our services?”

Put the testimonial video on YouTube and I can optimize and popularize your video. Putting a link to a YouTube video on your blog will display your video in your blog and by including video it’s not just picture – picture – picture – picture etc.

When I say “you” above, I don’t literally mean you. Delegate as you see fit (sales people, marketing people, what have you).

You don’t need to take down old content, you can start using your existing blog for pictures and video without any announcement to do so.

Get a Mobile-Friendly Aggregator Newsblog accumulating relevant content for you which you curate by making comments and posting your own news. A Newsblog is part of your SEO strategy. Again, when I say “you”, I don’t literally mean you.

Whether you do some or all of the above, consider that CONTENT IS KING and think about what text, images and video you’d like to make available to the public.

Take care, be well, have fun,

Tom Jacoby
tom@numberoneonthelist.com

phone 1-917-338-9586
Monday – Friday 9 AM – 5 PM Eastern Standard Time
voicemail on evenings, weekends and holidays
fax 1-917-210-0142

mailing address:
Emanation, Inc – NumberOneOnTheList.com
Box 3521
New Hyde Park, NY 11040

http://NumberOneOnTheList.com

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WISE

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Lets define website content as what the Googlebot reads.

Using the above definition, website content is not:
* images
* Adobe Flash
* JavaScript

By the same definition, these are website content:
* TITLE and DESCRIPTION meta-tags
* webpage visible text
* image titles, captions and ALT text (Googlebot does not see images)

Worst Practices for website content:
* cut & paste from another website
* put text in images
* use Frames
* doorway pages
* spinning content
* poor language, spelling and/or grammar

Best practices for website content:
* give value (“how to”)
* use keyword phrases appropriately and naturally
* keyword density does not exceed 2-5%
* TITLE and DESCRIPTION match up with content

As long as the webpage text is original and on-topic, more is better.

Provide descriptive information about yourself (bio) and your business (history, timeline). What makes your business special and unique? What benefits might reasonably be expected for a client? What is the difference between your business and other similar companies?

You can use the inverted pyramid aproach or not. The inverted pyramid is a traditional Journalism 101 news reporting style where you communicate the most important and relevant information at the beginning then information of lessening importance as the story goes on. The inverted pyramid is designed to hook your reader, there is no SEO advantage.

My advice is to embrace Google’s stated objective of providing fresh relevant content to searchers – you want to create value on your website for search engine users.

Here’s how to improve website quality:
* Unless you’re Coca Cola and you will not reveal the secret formula even under torture, go ahead and put all of your useful information on your website. Make “how to” videos.
* Use your keyword phrases in headlines, TITLE and DESCRIPTION neta-tags, ALT text titles and captions for images, and your webpage visible text.
* Compare your website with higher ranking competitors. What are they doing that you’re not or better than you do?
* Track everything, analyze everything, survey everyone – gather data with Google Analytics and asking your customers what they need and want. (I recommend taking a break from Google Analytics and all tracking except Customer feedback on a regular basis.)
* Use Google’s keyword tool to determine what the important searches are for your business

Take care, be well, have fun,

Tom Jacoby
tom@numberoneonthelist.com

phone 1-917-338-9586
Monday – Friday 9 AM – 5 PM Eastern Standard Time
voicemail on evenings, weekends and holidays
fax 1-917-210-0142

mailing address:
Emanation, Inc – NumberOneOnTheList.com
Box 3521
New Hyde Park, NY 11040

http://NumberOneOnTheList.com
http://beNOOTL.com
http://NOOTL.net
Add NumberOneOnTheList.com to your circles on Google+
What’s not to like? NumberOneOnTheList.com on Facebook
http://www.youtube.com/user/NumberOneOnTheList

Exploding Head – Viral YouTube Videos for Business Promotion and Marketing using YouTube SEO

Member of the New Hyde Park Chamber Of Commerce, the Floral Park Chamber of Commerce, and WISE.

WISE

SEO 2012 Writing Website Content using Keyword Phrases for People not the Googlebot

SEO 2012 Link Building SEO for Website Popularity Valid Search Engine Optimization Technique

SEO 2012 Your Domain Name is SEO get a Keyword URL and Newsblog Content on 2nd URL

SEO 2012 SEO Strategy and Social Media in Your Internet Promotion and Marketing Plan

Take care, be well, have fun,

Tom Jacoby
tom@numberoneonthelist.com

phone 1-917-338-9586
Monday – Friday 9 AM – 5 PM Eastern Standard Time
voicemail on evenings, weekends and holidays
fax 1-917-210-0142

mailing address:
Emanation, Inc – NumberOneOnTheList.com
Box 3521
New Hyde Park, NY 11040

http://NOOTL.net
http://NumberOneOnTheList.com
Add NumberOneOnTheList.com to your circles on Google+
What’s not to like? NumberOneOnTheList.com on Facebook
http://www.youtube.com/user/NumberOneOnTheList

Member of the New Hyde Park Chamber Of Commerce, the Floral Park Chamber of Commerce, and WISE.

My suggestion is that you sign on to your LinkedIn account
(150,000,000+ members on LinkedIn)

The LinkedIn menu strip goes
Home Profile Contacts Groups Jobs (etc)

Select Groups

Go to Groups Directory on the pull-down menu

On the left you’ll see Search Groups with 3 option boxes under it
1st option box = Marketing or Promotion or Advertising (your topic)
2nd option box = Select Professional Group
3rd option box = Select English

Hit the Search button.

You’ll get results, groups that have to do with your topic, and are composed of English-speaking Professionals. Scroll down, look for groups that sound interesting and have a lot of members. The name of the group is a link, you can click for more info on the group.

If you find one that sounds like a good fit for you, join and read some of the posts.

If you don’t find one that fits, you can pick the best of the lot and there’s a link on the right: Similar groups Click that for a new search for similar groups.

Repeat the above process until you find something good – on topic, lots of English-speaking Professionals are members, posting your article is appropriate given the group’s content and guidelines.

Post there. Make sure all your contact info is in your signature for every post (see my signature on this post).

Don’t post the same article to multiple groups but, since these are a new audience, feel free to re-cycle past emails and other writings.

You’ll get emails advising you of comments on your posts.

Respond to comments but not to spam.

Spam can look like flattery but if you examine the comment, there is no evidence that this person (or bot) actually read and understood your post. Anything along the lines of “Your writing is so sublime and exceedingly valuable that I will check daily for more” is auto-suck-up spam. LinkedIn does pretty well in policing spam.

Ultimately, once you’re rolling as a group member on LinkedIn, you’ll want to start your own group, thus further establishing yourself as an Opinion Leader, the authority people listen to, in your chosen field.

Participating in forums, such as LinkedIn Groups, should be less than than a couple of hours per week. LinkedIn is growing rapidly and LinkedIn is all about working people, entrepreneurs and job seekers, not 13 year old girls reporting on what Melissa said to Buffy about Caitlin.

Like “Pinky and the Brain”, pretty much all of my internet advice is directed at total world domination.

Take care, be well, have fun,

Tom Jacoby
tom@numberoneonthelist.com

phone 1-917-338-9586
Monday – Friday 9 AM – 5 PM Eastern Standard Time
voicemail on evenings, weekends and holidays
fax 1-917-210-0142

mailing address:
Emanation, Inc – NumberOneOnTheList.com
Box 3521
New Hyde Park, NY 11040

http://NOOTL.net
http://NumberOneOnTheList.com
Add NumberOneOnTheList.com to your circles on Google+
What’s not to like? NumberOneOnTheList.com on Facebook
http://www.youtube.com/user/NumberOneOnTheList

Member of the New Hyde Park Chamber Of Commerce, the Floral Park Chamber of Commerce, and WISE.

$5 Down And $.75 A Week by Bruce Wiseman

When my father was a young man, he stowed away on a tramp steamer to Hawaii.

He was a tough little guy who had boxed in his youth and had the nose to prove it. But he also had the gift of the pitch. And once in the land of many Alohas, he traveled door-to-door selling the hot, new vacuum-tube Philco radios to the islanders. It was the beginning of broadcasting’s Golden Age, and he did well.

When he returned stateside he opened an appliance store in Berkeley and the rest, as they say….

Well…perhaps not quite history, but the store in Berkeley was the first of what became an extremely successful chain of home furnishing stores throughout the San Francisco East Bay Area in the 40s, 50s,and 60s.

The key to his success was advertising – lots of it.

No pay-per-click budgets to monitor, no social media to maintain, no websites to optimize. “Traffic” was driven into the store by traditional media where you could engage the prospects in conversation and sell them.

In the early days, he used print exclusively; later, he added radio and a bit of television.

He was a master at negotiating great pricing from the manufacturers, which he passed along to his customers, but if there was a single key to his success, it was heavy promotion.

He was the Cal Worthington of the Bay Area Home Furnishing world. It may not have been the most sophisticated position, but it worked.

My dad and the WISEMAN’S brand are long gone. So imagine my surprise when my youngest daughter, in a self-motivated journey into our family’s genealogy, stumbled across her grandfather’s earliest ads promoting the opening of his first store, and sent them to me.

Here is an historically interesting look at one of the San Francisco Bay Area’s more successful merchandisers (he was Northern California’s most successful Frigidiare dealer in the mid twentieth century.)

The ads themselves aren’t particularly unique, but note the financing terms! Even in 1940, $.75 a week had to attract interest. Selling “terms” was another of his successful actions.

But put a bib on before scrolling much further so you when you drool at the prices, it doesn’t get on your shirt or blouse.

There is more about one of the most successful new marketing actions below the pictures, but take a scroll through the advertising of 70 years ago and then pick up the narrative below.

Yes, merchants still advertise in newspapers, but traditional advertising revenue has been falling like the President’s poll numbers. Ad revenue has fallen 48% since 2006. Some of the country’s most preeminent newspapers have gone under, while even the venerable New York Times recently announced staff reductions due to “a deteriorating advertising climate”.

Meanwhile, online advertising continues to soar because that is where the public shops today. E-commerce is projected to have reached $680 billion in 2011, an increase of 18.9% over 2010. No surprise then that Internet advertising amounted to $26.04 billion in 2010 making it the second largest advertising channel behind television at $28 billion, but surpassing newspapers at $22 billion.

If you’re in business, if you sell a product or service, you had better have a website.

But, of course, a website isn’t enough. You have to get the shoppers to your site. You can promote your website address, of course, and should. But consider the following information from www.slumdogmarketer.com:

97 % of American Internet users use the Internet to shop (NPD Group).

And, 63% of consumers turn to the Internet first for information about local companies.

But here is the critical fact: according to a study by Webvisible.com and Nielson Online, 82% use search engines to find what they are looking for (Google has 64% of the search engine traffic, Yahoo has 18% and Microsoft’s Bing has 12%).

Which raises the question: are your ad dollars properly allocated?

The Webvisible/Nielson study also found that the top sources for local information by shoppers were:

Search Engines = 82%
Yellow Pages = 57%
Local Newspapers = 53%
Internet Yellow Pages = 49%
Television = 49%
Direct Mail = 38%
White Pages = 32%

All of which has given rise to the creation of an entire new niche in the world of marketing. It’s called Search Engine Optimization(SEO). Likely you’ve heard of it. And likely you’ve been solicited by SEO companies from the four corners of the globe, promising high search engine placement.

The competition for SEO business is so intense that I even received an unsolicited call from an SEO company, in Mubai the other day.

These companies specialize in increasing the search engine rankingof your website.

Why?

The story is told in some detail by an inadvertent leak of a massive amount of keyword search data by AOL (AOL uses Google search). The leak involved 20 million key-words searched by 650,000 users over a period of three months. The leak was in 2006, but remains revealing.

If you want to know how important the ranking of your website is on a search engine page take a look:

If your are in the #1 position on the page you get 42.1% of the clicks.

#2 position, 11.9% of the clicks — 3.5x less than #1

#3 position, 8.5% of the clicks — 4.9x less than #1

#4 position, 6.1% of the clicks — 6.9x less than #1

#5 position, 4.9% of the clicks — 8.5x less than #1

#6 position, 4.1% of the clicks — 10.4x less than #1

#7 position, 3.4% of the clicks — 12.3x less than #1

#8 position, 3% of the clicks — 14x less than #1

#9 position, 2.85% of the clicks — 14.8x less than #1

(The leaked data is widely available on the Internet. This math courtesy of Netmark.com.)

So, simple basics:

1- To survive in today’s business world, you must have a website.

2- The website must be responsive to search engine queries about the product or service you sell.

3- The higher you are ranked on the search engine, the better your chance of attracting business. Too far into the bowels of the search engine, you are out of communication with your public.

As you can see, your search engine ranking is critical to your marketing.

Which in turn leads me to share a success with you that will blow you mind.

A friend of mine in New York named Tom Jacoby, does search engine optimization. But he has developed a unique methodology that drives your website up the search engine pages like a heat- seeking missile.

I know, this sounds like a commercial, but bear with me, this is startling.

He ties your product or service to a location:

Sandals, Honolulu

Pawn Shop, Las Vegas

Vegan Market, Berkeley

Tires, Daytona

Organic Dog Food, Santa Monica

Cosmetic Surgery, Beverly Hills

You get seven zip codes or cities and seven key words. So, for example, a beauty saloon in Burbank could have

Beauty Saloon Burbank

Hair Coloring Burbank

Hair and Make-Up Burbank

Pedicure Burbank

Hair Extentions Burbank

Highlights and Coloring Burbank

Hair Pieces and Wigs Burbank

Then, in addition, they would get these same seven key-words in six other jurisdictions, say, for example: Toluca Lake, Universal City, Sunland, Glendale, Hollywood, North Hollywood. Seven cities, seven key-words.

And boy does it work.

An On Target client, to whom we referred Tom earlier in the year, has had a handsome affluence running for months, attributable in part to this service.

But let me get personal. One might think that this would only work for a local business. Not so. I engaged the service for On Target Research some months ago. We aren’t local; our clients are all over the United States. So I picked 7 key cities and 7 key words and turned Tom loose.

One of the survey services that large corporate clients often seek is Customer Loyalty Surveys. This was one of the key words I used in seven major cities across the country.

The result?

If you put “Customer Loyalty Surveys Los Angeles” into Google, you will see that we are number one on the list. We are also number one for “Customer Loyalty Surveys New York”. Number two on the list for Chicago.

Did this help our sales? On Target has just had its best year in over a decade.

Tom’s SEO works, and is embarrassingly affordable.

His company is www.numberoneonthelist.com. You can reach him at tom@numberoneonthelist.com or 917-338-9586.

Tell him I sent you. He gives a discount and an added key word to my clients and friends.

I hope this helps you to have an outrageously prosperous 2012!

And let me know when you need to have surveys done.

Best,

Bruce Wiseman
President & CEO
On Target Research

bruce@ontargetresearch.com
www.ontargetresearch.com
818-397-1401