SEO And Traffic Guide

100 High Paying Keywords (HPK) 2011

noreply@blogger.com (Alice) — Fri, 04 Feb 2011 07:19:00 +0000

Keywords lower upper
mesothelioma survivor $0.00 $51.73
minneapolis personal injury lawyers $0.00 $51.60
mesothelioma attorneys san diego $37.98 $50.74
asbestos attorney illinois $37.69 $50.44
asbestos lawyers pennsylvania $0.00 $50.44
pennsylvania asbestos lawyers $0.00 $50.44
delaware mesothelioma attorneys $0.00 $50.38
maryland asbestos lawyers $0.00 $50.10
phoenix dui lawyer $34.30 $50.01
baltimore mesothelioma attorneys $0.00 $49.85
phoenix dui lawyers $34.78 $49.81
phoenix dui attorney $36.75 $49.63
student loan consilidation $33.77 $49.50
asbestos attorney washington $32.92 $49.39
criminal defense attorneys los angeles $35.03 $49.33
los angeles criminal defense attorneys $35.03 $49.33
lemon law attorneys california $32.69 $49.03
los angeles defense attorneys $33.74 $49.02
dui phoenix arizona $33.71 $49.01
dallas mesothelioma attorneys $0.00 $48.92
lemon law lawyers los angeles $0.00 $48.92
mesothelioma attorneys dallas $0.00 $48.92
mesothelioma law firms $32.61 $48.92
minneapolis injury lawyers $0.00 $48.84
asbestos attorney ohio $32.37 $48.55
colorado mesothelioma attorneys $0.00 $48.50
dui lawyers southern california $0.00 $48.50
georgia mesothelioma lawyers $0.00 $48.50
mesothelioma attorney minneapolis $0.00 $48.50
student loan conslidation $0.00 $48.50
fort worth dwi attorney $32.64 $47.87
oregon motorcycle accident attorney $0.00 $47.82
arizona attorney dui $31.83 $47.75
arizona dui attorney $31.83 $47.75
no win no fee claims $31.78 $47.67
birth injury lawyers los angeles $0.00 $47.62
san bernardino dui attorney $0.00 $47.42
buyer of structured settlement payments $32.64 $47.31
attorney injury michigan personal $31.49 $47.24
michigan personal injury attorney $31.49 $47.24
birth injury lawyers philadelphia $0.00 $47.18
philadelphia birth injury lawyers $0.00 $47.18
sell structured insurance settlements $34.18 $46.96
criminal attorneys los angeles $32.97 $46.89
car accident lawyers georgia $31.22 $46.84
georgia car accident lawyers $31.22 $46.84
cash for annuity payments $0.00 $46.79
water damage los angeles $31.55 $46.64
studen loan consolidation $30.97 $46.46
arizona dui lawyer $30.96 $46.45
maryland mesothelioma attorneys $0.00 $46.37
car insurance in austin $34.02 $46.29
california car charity donate $30.84 $46.26
houston mesothelioma lawyers $30.83 $46.24
mesothelioma lawyers houston $30.83 $46.24
illinois mesothelioma lawyers $30.77 $46.15
arizona dui attorneys $30.76 $46.13
dallas dwi attorneys $31.74 $46.09
mesothelioma peritoneal treatment $30.69 $46.03
accident attorney car sacramento $31.80 $45.87
birth injury lawyers bronx $30.57 $45.85
student loan consolidation interest rates $31.33 $45.76
student loan consolidation rates $30.46 $45.68
charlotte auto insurance $34.08 $45.55
new york elevator accident lawyer $36.27 $45.33
consolidating private student loans $30.17 $45.25
delaware mesothelioma lawyers $0.00 $45.21
louisiana mesothelioma lawyers $0.00 $45.20
new york construction accident lawyer $30.13 $45.20
asbestos attorneys philadelphia $0.00 $45.19
philadelphia asbestos attorneys $0.00 $45.19
mesothelioma attorney south dakota $0.00 $45.10
bad credit remortgages $30.03 $45.05
no fee home equity loans $0.00 $44.96
loan consolidation service $29.94 $44.91
st louis auto accident lawyer $0.00 $44.78
home equity loans arizona $33.14 $44.74
austin criminal attorney $29.65 $44.47
mesothelioma attorney tennessee $29.62 $44.43
criminal attorney clearwater $32.88 $44.38
mesothelioma patient $29.57 $44.35
denver auto accident attorneys $29.53 $44.29
las vegas car accident attorney $0.00 $44.27
irs tax attorneys $29.51 $44.26
personal injury attorneys nyc $29.86 $44.12
consolidation student loans $29.37 $44.06
student consolidation loans $29.37 $44.06
student loans consolidation $29.37 $44.06
brain injury attorneys new york city $0.00 $44.05
new york city brain injury attorneys $0.00 $44.05
los angeles lemon law $29.34 $44.02
student loan consolidation programs $29.32 $43.98
jacksonville mortgage refinancing $29.29 $43.94
michigan car accident attorneys $0.00 $43.88
san diego car donations $29.15 $43.73
mesothelioma+attorneys $29.13 $43.70
car accident lawyers chicago $29.13 $43.69
colorado mesothelioma lawyers $0.00 $43.68

Search Engine Optimization-Budgeting

noreply@blogger.com (Alice) — Sat, 21 Feb 2009 09:09:00 +0000

For arguments sake let's say that you own a successful bed and breakfast in the middle of Idaho. Currently you rely mainly on word of mouth and repeat customers. You can't help wandering if creating a website won't help attract more attention to your little business.

A quick internet search has you rethinking your plans. There are a lot of bed and breakfast's with web pages. You can't help but wonder what you could possibly do to get your webpage noticed.

The key to a successful webpage is search engine optimization.

Search engine optimization is the art and science of making your website attractive to the internets search engines. The more attractive your website is the search engines the higher they will rank your little bed and breakfast. The higher your website ranks the more people, hopefully, will check your website out.

The first step towards a successful website is getting it submitted to a search engine. Search engine submission is the act of getting your website listed with the search engines. Search engine submission can also be referred to as search engine registration.

One of the first things you want to consider is how much you are willing to spend to submit your website to a search engine. It is possible to have your site listed for free; paying for the service will generate more traffic to your website. The cost of submitting your website to Yahoo's search engine is about three hundred dollars a year. The three hundred dollars pays for Yahoo's human compiled directory. The humans help influence web crawlers to your website. If you can't afford the three hundred dollars for the human compiled directory try to list your website and see if any of the search engine crawlers locate it. You can go back in a few months time and pay for a human compiled search engine later.

There businesses that, for a fee, can help you design a website that will attract web crawlers to your website. Many of these businesses charge different prices for different search engine optimization packages. Types of search engine optimization services some of these companies offer include naming convention, keyword density/syntax, blog implementation, vertical affiliates, and third-party posting. When looking for a business or search engine consultant looks for reciprocal links, keyword strategies, knowledge of HTML, language skills, knowledge of search engine optimization boosters, submission strategies, and submission tracking.

If you decide to use a search engine optimization company take your time and shop around. Ask questions. Avoid any companies that guarantee instant success, if it sounds too good to be true it probably is. Try to find a search engine optimization company that will work to build the targeted content of your website. Look for a company that offers interactive features that create documents that will lead web crawlers to your website.

When it comes to the cost of search engine submission and search engine optimization spending less simply means it might take a little longer to realize your goals. The more you are able to spend the faster your website will gain attention.

Search Engine Optimization-Hoaxes

noreply@blogger.com (Alice) — Sun, 08 Feb 2009 16:51:00 +0000

Google believes in having a good time. They especially believe in having a good time on April Fools Day. How does a company who runs a search engine celebrate April Fool's Day? They set up search engine hoaxes. April Fool's Day hoaxes are fast becoming a Google tradition.

On April 1, 2000, Google announced its brand new form of search technology, a technology they cheerfully named MentalPlex. How did MentalPlex work? Brainwaves, all the searcher had to do was think about what they wanted to search for, this eliminated the need for typing, effectively eliminating the issue of spelling errors.

In 2002, Google openly discussed the genius behind its PageRank system. The secret? Pigeons or rather PigeonRank. Google was very proud of the way they had created a more efficient and cost effective way to rank pages. They were quick to explain that no pigeons were cruelly treated.

April 2004 offered Google employees the opportunity to work at the Google Lunar/Copernicus Center...on the moon. This April Fool's Day prank made several tongue-in-cheek references to WindowXP's visual style. They named the operating system Luna/X paying homage to Linux.

Google broke into the beverage industry in 2005 with their Google Gulp. People who drank Google Gulp would be able to get the most out of their Google search engines because they would be increasing their intelligence with every swallow. Google Gulp worked through a series of algorithms that used a real time analysis of the drinkers DNA and made precise adjustments to the brains neurotransmitters. Google Gulp came in a variety of flavors including Google Grape (glutamatic acid), Sero-Tonic Water (serotonin), Sugar-Free Radical (free radicals), and Beta Carroty (beta carotene).

2006 was a time for romance. Google created Google Romance. Google's catch phrase, which appeared on the main search page was, "Dating is a search problem. Solve it with Google Romance." Google users were invited to use Soul mate Search which would send them on a Contextual Date. Google invited people to "post multiple profiles with a bulk upload."

Google has also taken advantage of April Fool's Day to announce very real changes in the company. The reason they make real offers to consumers on April Fool's Day is so that the consumers will think that it's a hoax, joke about it, and then be pleasantly surprised when they find out that its real. Google announced the launch of Gmail, e-mail that was free to the consumer and provided one entire gigabyte of storage (that amount of storage for free was unheard of at the time), on March 31, 2004 (most consumers found out about it on the morning of the first). Exactly one year later they announce that they were increasing the one gigabyte of storage to two gigabytes.

Google's map of the moon was added to Google maps on July 20, 2005. The map of the moon was semi-real, it did show NASA images of a very small section of the moon, but zooming in on the tiny section presented viewers with a photograph of Swiss cheese. There was also the location of all moon landings on the map. The map was Google's way of celebrating the thirty-sixth anniversary of the first man on the moon but many consumers assumed that it was an extension on the Google Copernicus hoax. Google claims, through something called Google Moon, that in the 2069, Google Local will support all lunar businesses and addresses.

Tools to monitor your website or blog

noreply@blogger.com (Alice) — Mon, 26 Jan 2009 20:10:00 +0000

You can’t just put your website on the net with right keywords and all the right touches and expect your traffic and ranking will remain constant. As the web is an ever changing landscape, you have to keep track of your own web results like what is happening with the competition and also the best and highest ranked sites. There are many useful tools to help you find out what exactly is happening.

1. A tool which you can use to test your own website links or other websites for broken links:

http://home.snafu.de/tilman/xenulink.html

2. With this tool you can check search engines for the number of back links to your URL i.e. other web pages linking to your site:

http://www.digitalpoint.com/tools/backlinks/

3. It sometimes becomes important to know where the servers of your hosting company are physically located. Because, some search engines like Google have the ability to filter search results based on their physical location called geotargeting. This could be used to determine why your site is showing in only a certain country. This link can also be used to research the country location of a particular competitor’s website:

http://www.digitalpoint.com/tools/website-country/

4. In order to track the location of the visitor or a customer to your website:

http://www.digitalpoint.com/tools/geovisitors/

5. In order to check the Yahoo! web ranking of your’s or your competitor’s website use :

http://www.digitalpoint.com/tools/webrank/

6. Here is a link to check the web ranking of a website using a Mac or Apple computer:

http://www.digitalpoint.com/tools/pagerank-mac/

7. You need a Google AdSense account for using this. This link provides you with charts and reports which will help you analyze traffic, clicks, and results from your AdSense advertising

http://www.digitalpoint.com/tools/adsense-charts/

8. If you have an AdSense account, you can analyze your website address or another website address to see what Google ads will be displayed when the customer selects certain website names or keywords:

http://www.digitalpoint.com/tools/adsense-sandbox/

9. This link will take you to a cooperative advertising network where you can join to display and

share your ads with other website owners:

http://www.digitalpoint.com/tools/ad-network/

10. You can add the Search Functionality on your website which uses Google. This works only if your site is listed in the Google Index.

http://www.digitalpoint.com/tools/search/

11. Here are some links to free website counters which you can use on your website to track your traffic and hits:

http://www.digitalpoint.com/tools/counter/

http://www.amazingcounters.com/?ref=gad033

http://www.cyber-counter.com/signup.php

http://www.statcounter.com/free_hit_counter.html

http://www.free-counters.net/

Social Media Optimization

noreply@blogger.com (Alice) — Fri, 16 Jan 2009 19:52:00 +0000

A Popular New Trend that Breaks from Search Engine Optimization

Social media optimization is similar to search engine media optimization. The goal of social media optimization is to drive huge amounts of people to a specific website. Social media optimization can also be used to determine whether or not a startup website will be successful or whether it will fall flat with the consumers. Social media optimization uses new to encourage traffic to a website.

Social media optimization was a name created by Rohit Bharagava, the vice president of Interactive marketing.

Social media optimization is online tools and platforms that can be used to share opinions, insights, and perspectives. It cant take many forms such as text, images, audio, and video. Popular forms of social media optimization are currently blogs, pod casts, message boards, vlogs, and wikis. Social media optimization is anything that builds a community where people can rendezvous. Social media optimization normally includes websites that can be used as a platform to send out a marketing message.

Social media optimization is not something that can be forced. It is considered a type of pull marketing; it only works if people are drawn to it. Search engine optimization has clear goals. Webmasters who use search engine optimization want to have a website that ranks well with the search engines.

The goals of webmasters who are trying to use social media optimization are; an increase in linkabilty, easy book marking, mash-up, inbound links, and helping content travel.

The rules webmasters who are using social media optimization need to live by are, rewarding valuable (helpful) users, and they need to make sure they are a user resource.

Webmasters who are using a social media optimization technique should make sure they participate with their users. You need to be a part of the blogs and the message boards.

Webmasters that are employing a social media optimization technique must know their target audience. You need to know what appeals to that particular group of people. It is important to remember that not everybody will love you.

Make sure you have created content. One of the words typically associated with social media optimization is mashup. The origins of the word, mashup, gets it start in the pop music world. Mashup is a website of application that works to combine content from more then one source into an integrated experience. A mashup is sometimes created as a way to gather feedback on an existing project or body of work. Most companies use a third party via public interface. Google, Amazon, Yahoo! APIs, eBay, AOL, and Windows Live are some of the companies currently experimenting with mashups.

Despite the fact that social media optimization is a relatively new concept, some people believe that social media optimization will be one of the top seven marketing trends of 2009 along with; sharing corporate personalities, widget marketing, auto tagging, human filtered searches, content casting, and online identity shifting.

Social media optimization is something that encourages a fun social environment. Enjoy it.

Search Engine Optimization-Web Crawler

noreply@blogger.com (Alice) — Fri, 09 Jan 2009 19:56:00 +0000

The terms web crawler, automatic indexers, bots, worms, web spiders, and web robots are programs or automated scripts with browse the World Wide Web in a methodical, automated manner. The term web crawler is the most commonly used term.

Web crawlers are a tool used for search engine optimization.

Search engines use web crawlers to provide up to date data and information. Web crawlers provide the requested information by creating copies of web pages that the search engine later processes. Once the information has been processed the search engines indexes the pages and are able to quickly download the pages during a search. The process of web crawling is a key factor in search engine optimization. Search engine optimization is the art and science of making web pages attractive to search engines. Computer people call the process of using a web crawler to rank a website spidering.

Some search engines use web crawlers for maintenance tasks. Web crawlers can also be used for harvesting e-mail addresses. The internet is a gaping ocean of information. In 2000, Lawrence and Giles manufactured a study that indicated the internet search engines have only indexed approximately sixteen percent of the Web. Web crawlers are designed to only download a tiny amount of the available pages. A miniscule sample of what the internet has to offer.

Search engines use web crawlers because they can fetch and sort data faster than a human could ever hope to. In an effort to maximize the download speed while decreasing the amount of times a webpage is repeated search engines use parallel web crawlers. Parallel web crawlers require a policy for reassigning new URLs. There are two ways to assign URLs. A dynamic assignment is what happens when a web crawler assigns a new URL dynamically. If there is a fixed rule stated from the beginning of the crawl that defines how to assign new URLs to the crawls it is called static assignment.

In order to operate at peak efficiency web crawlers have to have a highly optimized architecture.

URL nominalization is the process of modifying and standardizing a URL in a consistent manner. URL nomalization is sometimes called URL canonicalzation. Web crawlers usually use URL nomilization to avoid multiple crawling of a source.

In an attempt to attract the attention of web crawlers, and subsequently highly ranked, webmasters are constantly redesigning their websites. Many webmasters rely on key word searches. Web crawlers look for the location of keywords, the amount of keywords, and links.

If you are in the process of creating a website try to avoid frames. Some search engines have web crawlers that can not follow frames. Another thing some search engine are unable to read are pages via CGI or database -delivery, if possible try creating static pages and save the database for updates. Symbols in the URL can also confuse web crawlers. You can have the best website in the world and if a web crawler can't read it probably won't get the recognition and ranking it deserves.

Controversy Lends a Helping Hand to Search Engine Optimization

noreply@blogger.com (Alice) — Mon, 05 Jan 2009 18:44:00 +0000

It is always wonderful to hear good news. Hearing good news makes us feel good about ourselves, the people around, our dog... heck the world is a better place when we have good news.

Good news might make us feel good about ourselves and the world but there is something deliciously appealing about bad news, especially if it is about someone other then ourselves.

Bad news makes good news copy. Celebrities know that. I once watched an interview with a well known, highly controversial, singer/songwriter, and performer. The newspapers are always full of articles and stories about his exploits (he and I share the same home state so I think the papers I read have probably double what papers in the rest of the country print). The interviewer asked this singer about one of his recent escapades. The singer kind of chuckled and shyly admitted that while the episode had happened it had been blown out of proportion. When the interviewer asked why the singer did nothing to correct the allegations the singer bluntly replied...money. Each time someone accused him of doing something awful kids started to rush to the stores to buy his CD's, partly because his name was being splashed all over the airwaves and was fresh in their minds when the perused the music department, but also partly because their parents were trying to ban his music from the house. When he was on his best behavior he didn't get any media attention and his record sales plummeted. So, since the singer is anything but stupid and he has a deep appreciation for the things money can buy, he goes a little bit out of his way to perpetuate his bad boy image.

Bloggers are another group of people who understand how swiftly controversy spreads. They know that if they write about something that is controversial there will be a flood of readers reading their bogs and leaving feed back. Before you know it a dialogue has started, sometimes it isn't a peaceful dialogue but it's a dialogue just the same.

The same thing can be true about websites and search engine optimization. Search engine optimization is the art and science of making a web site appealing to search engines. Search engines determine the attractiveness of a website by sending out web crawlers that look for algorithms placed throughout the website. The more algorithms a website has the higher it gets ranked during a search.

A second thing several search engines look for is something called link analysis. Web crawlers look for how many links lead back to the website. The more links leading back to a website the higher that website will rank.

Controversy is a way to get a lot of links to your website fast. For example a breeder of Ball-headed pythons went to an exotic pet show to purchase some more snakes for his store. While he was at the show the police stormed the pet show, using excessive force to remove several of the exhibitors. You snapped several graphic pictures of the event, photos you later post on your website where you sell the snakes you breed. Others see the controversial photos posted on your site, they tell their friends and customers. To simplify things the owner of the second pet store posts a link on his site that attaches directly to yours. As more and more people hear about your photos, more and more links to your site are created. The next thing you know you are ranked on the very first page of the search engines hits.

In addition tot the boost in your ranking you have also sold nearly all of your saleable snakes. Controversy really does sell.

Newer is not Always Better When it Involves SEO

noreply@blogger.com (Alice) — Wed, 31 Dec 2008 21:34:00 +0000

We live in a world where everybody wants the latest and greatest, somewhere along the way we have come to the conclusion that the newer something is the better. If we are buying a CD it has to be the latest release from the new one hit wonder, we don't care if the song writer couldn't tell melody from harmony or that the singer is incapable of carrying a tune, all that matters is that it's new. Each fall hundreds of people scramble to get to car dealerships, frantic to drive the next years models, barely capable of waiting for them to be unloaded off the truck, it doesn't matter if we are six months behind on car payments on last years model which is in perfect running condition, we're blinded by all the bells and whistles that the new cars have to offer. People will stand in a long line, overnight, in an electrical storm to simply to spend an unhealthy amount of money on the latest electronic gadget just because it is brand new, we don't care that in just a few months it will be a fraction of the cost, we have to have it now.

Even internet service suffers from the right now syndrome. For years we were content with dialup service. Sure it was slow but it was that or nothing. Heck we hardly noticed that it took hours to download a simple, days to upload a couple of pictures, download a video... that was practically unheard off. We didn't know any better. Now that the world has found out about all the new options for internet service we have to have that. It doesn't matter that it is double the monthly cost or we have to default on are student loans in order to purchase the necessary equipment. If it is cordless, faster, and designed with the latest technology we have to have it...right now.

We don't care if the old stuff is made with better materials, last longer, and is cheaper. In our minds old equals junk.

Search engine optimization is one spot where we should force ourselves to shed our weird inhibitions about old stuff. When it comes to search engine optimization, age rules over youth.

Search engine optimization is the art and science of making web pages attractive to the search engines. The more attractive a web site appears (search engines are attracted, not to beauty, but to repetitious algorithms) the higher it ranks in the search engines search result. A low ranking could potentially be the kiss of death to an internet based business because studies have shown the internet users seldom look past the second page of hits.

Search engines use web crawlers to determine a websites ranking.

Older websites and the webmasters who manage them have had more time to develop and maintain their algorithms. They are already itemized and ranked by the search engines, in some cases it can take three months for a web crawler to get around to spidering a brand new website that has been submitted to the search engine, old sites are already appearing and gaining customer recognition. If an older site has been around long enough to have earned a loyal customer base, even if a shuffle in the rankings causes the aged web site to be bumped from prime ranking position, loyal customers will still look for it.

Natural Search Engine Optimization or Pay-Per-Click

noreply@blogger.com (Alice) — Thu, 25 Dec 2008 17:29:00 +0000

The internet is literally like having the world at ones fingertips. Not only does it provide families a cheap way to stay in touch (e-mail and instant messaging), it allows students to cram for finals and write last minute papers in the middle of the night, long after the library has closed, but the internet is suddenly a way for the smallest business to break into a global market.

Let's pretend that you are the owner of a small novelty store in a small rural town in the Midwest. Most of your merchandise is handmade trinkets and crafts created by the residents of the small town (on commission so the up front cost of most of your merchandise is minimal). Although business is slow during the winter months during the tourist season you turn a tidy profit. One day as a Chicago tourist purchases a photo of the late afternoon sun glinting off a herd of sleeping cattle she mentions that she wishes you had a website so she could purchase quaint Christmas gifts for her family. As she leaves the story, her wrapped photograph tucked under her arm, you stare at your computer.

The internet could be a cheap way to increase your profit margin. You already have your physical business, a website would simply be an addition. You look at all the pretty knickknacks arranged throughout the store. If you expanded your business to include a website you could sell mid-western trinkets all over the world. It wouldn't take that much time. You have a friend that would design and teach you how to manage a website for free. You could answer questions during the slow times when you're not doing anything anyway. It would be a win-win situation.

In theory you're correct. A website could be a lucrative addition to your business.

It is possible to design website, register a domain name, and submit it to a website. But what happens next. Just like the physical shop the website will not do any business if there isn't any traffic. No one will visit your online store if they don't know about it.

The chances are good that your regular customers will probably check out your website, the ones that made items you have featured will probably tell their friends and families about it, but the chances are good that they won't buy anything, why should they pay for shipping and handling when they can drive a couple of miles and purchase it directly from you. Your tourist customers might buy from your online store but only if they know about it and since you probably waited until the slow season to create your website it will be months before you can tell them.

You could look into search engine optimization.

You might even want to consider something called pay-per-click.

Pay-per-click is a search engine that bases its rankings on something that is called a bid position. A website owner bids for an elevated position in the ranking when a certain keyword is typed into the search bar. The higher the bid, the higher the ranking.

Businesses that use pay-per-click prefer it to natural search engine optimization because it's an easy efficient way to improve a sites ranking and increase its traffic. Pay-per-click also lets webmaster maintain control over the search engine campaign.

People who for go pay-per-click to natural search engine optimization say that the cost of pay-per-click is too high.

Finding a Search Engine Optimization Company

noreply@blogger.com (Alice) — Fri, 19 Dec 2008 18:08:00 +0000

When it comes to business some people like to get their hands dirty and iron out every little detail of every little deal and transaction. Others like to handle the parts of the business that they know and are comfortable with, leaving the bits and pieces they are unsure about to people who know what they are doing.

Before you start looking for a search engine optimization company sit down and consider your situation. What goals do you have for your website? What are your priorities? How much can you afford to spend, remember that you pay for quality, the lowest price isn't always the best deal.

When it is time to submit your web-based business to a search engine their are search engine optimization companies who, for a fee, will be happy to optimize the websites for the business owners who do not feel comfortable doing it themselves.

Search engine optimization is the art and science of making a website attractive to search engines. If you don't know where to find a reputable search engine optimization company try looking in search engine optimization forums, references or articles on reputable websites, ask friends for recommendations, ask other webmasters if they used anyone to optimize their sites and if they did ask which company they used and if the experience was pleasant.

The first thing you have to watch out for when you're selecting a company to handle your search engine optimization is scams. The first thing to do is avoid any search engine optimization companies that are listed in the black hat directory. Black hat search engine optimization is not really optimizing but really just spamdexing, most search engines penalize websites that are caught spamdexing. Also avoid any company who guarantees a ranking before they even look at your site. Make sure the company you are considering is actually going to do something besides add doorway pages and meta tags.

What is spamdexing?

Spamdexing is using methods that manipulate the relevancy or prominence of resources indexed by a search engine, usually in a manner that is inconsistent with the purpose of the indexing system. A lot of times spamdexing is done by stuffing a website full of keywords, web crawlers (the programs search engines use to rank websites) read the web sites they read lots of the same keyword and assume that the sight is content rich. Based on the web crawler's findings the website is given a high rank. Allot of the time the keywords are stuck at the bottom of the document where the internet user can't see them. Keyword stuffing is considered content spam.

The other common type of spamdexing is link spam. Link spam is spamdexing that takes advantage of link ranking algorithms causing search engines to give the guilty website a higher ranking. Link farms, hidden links, Sybil attack, wiki spam, spam blogs (also referred to as splogs), page hijacking, buying expired domains, and referrer log spamming are forms of link spam.

Search Engine Optimization for Affiliate Marketers

noreply@blogger.com (Alice) — Sat, 13 Dec 2008 17:39:00 +0000

There are no secrets on how to rank high with the major search engines because effective search engine optimizations are now immense. What is search engine optimization? Before we discuss that thing, you have to understand first how search engines work and a bit of know-how.

Search engines are into providing their users with the most relevant and up-to-date information to match the search term that was used. They are sophisticated pieces of technology which allow users to quickly find relevant websites by searching for a word or a phrase. Search engine results are useless to users if the information doesn’t relate to the search term, or if the results are old. People expect the most up-to-date and fresh information that is useful to them.

Updating your website everyday and adding some materials will help you get noticed by the search engines. So, if you are going to sell any type of product or service online, you have to optimize your website for the search engines, in order to boost traffic and sales. It is because over 90% of your business will likely come directly from search engine results. And for that reason, it is absolutely important to optimize your site for search engines for you to have the greatest deals in the entire world.

Search engine optimization (SEO) is the process by which webmasters or online business owners utilize strategic copy to augment their website’s status. It is certain that the internet has grown so fast over the years and the competition for the best search engine position has created an enormous market. Therefore, better understanding the fundamental elements of Search Engine Optimization is vital for an online business’ success.

Making use of effective search engine optimization techniques will improve the page rank of your website. There are many tricks that can be used to increase page rank; the most effective method is to provide high quality content consistently. This seems like a simple concept but there are many websites that fails to provide content that visitors find interesting. Sites which provide content that are interesting, well-written and regularly updated create highly engaged visitors who are more likely to return to the website in the coming days. So, if you can set your website apart from those boring, lifeless sites then do it. You’ll surely have a step closer to achieving high page rank through search engine optimization.

The next significant factor for an effective search engine optimization is to include keywords and phrases within your content. To make sure that you are properly targeting your market, you have to make sure that the keywords and phrases you have on your site are the keywords and phrase that your site is actually optimized for. The more keywords you use in your content, the more likely it is that online visitors will find your site when they do some research with those words. If you are unfailing with these techniques, then your overall search engine optimization will increase, boosting your page rank.

You should also have to develop a linking strategy as a part of your search engine optimization. Not only does this provide free advertising for your site, but it makes the impression that your site is imperative because of its affiliated links. For each link that you have pointing back to you, that is another chance for your potential customer to find you. The more inbound links that you have pointing to your site, the higher you will be ranked in the search engines.

Another is to develop a content stratagem. People who get to search from the internet are looking for information. The more information you provide for them and the more helpful it is, the more likely you will make the sale. Writing articles is the most effective way to build up content for your site. When writing articles to post on your site, make sure that you develop a clear means of arranging their content. You can do this by simply adding a new page to your site. This will allow room for extra articles to be added as you write them, and will allow you to build up an archive of articles which will maintain to draw online visitors. Make sure also that you have included your archived articles in a directory that is next to the root web of your site so that the search engines will catalog your online articles.

Always keep in mind that search engine optimization methods are important in developing your site’s status. With that thing in mind, make sure that you write high-quality, keyword rich content and link your site to and from a deliberate family of other sites. These things will help improve your site’s popularity and coerce increased business through your online business.

Search Engine Marketing-How it Differs from Search Engine Optimization

noreply@blogger.com (Alice) — Wed, 10 Dec 2008 15:44:00 +0000

Search engine marketing is a set of marketing methods used to increase the visibility of a website in search engine results pages. Types of search engine marketing include; search engine optimization, pay per click, paid inclusion, and social media optimization. Search engine marketing differs from search engine optimization which is the art and science of making web pages attractive to internet search engines.

Non-profit organizations, universities, political parties, and the government can all benefit from search engine marketing. Businesses that sell products and/or services online can use search engine marketing to help improve their sales figures.

Some of the goals of search engine marketing are to develop a brand, generate media coverage, and enhancing a reputation, and to drive business to a physical location.

If you do not feel confident enough to try your own search engine marketing there are several companies that will be able to help you out for a price. If you decide to go with a search engine marketing company take your time and shop around, find a company that really suits your own businesses search engine marketing needs.

Stay away from companies that promise top rankings. Most companies that promise tope ranking are more interested in your money then they are in keeping your business. Quite often this type of company will charge you top doller, spend a few days making sure your website has a few basic requirements and that is the last you hear from them. This type of search engine marketing company is not really interested in repeat customers.

Tread carefully around companies that promise first page rankings on the major search engines like Google and Yahoo. Make sure these companies are talking about sponsored listings and not just natural listings. Companies that are only after natural listings traditionally charge a large monthly fee, using a small portion of the money on sponsored listings, and pocketing the remainder.

The false promise most commonly used by shady search engine marketing companies is the money back guarantee. Generally if you read the contract very carefully you will lean that these companies have a very strange idea of major search engine. Companies that have a money back guarantee typically don't deal with the search engine movers and shakers like Google and Yahoo, instead they use small obscure search engines that are hardly ever used.

The Search Engine Marketing Professional Organization (SEMPO) was created in 2003 to offer the public educational resources about search engine marketing and to also promote search engine marketing. Currently SEMPO represents over 500 global search engine marketing companies. Sempo is happy to offer their resources to the public for free. SEMPO has offers search engine marketing training courses for any and all interested parties who would like to expand their knowledge of search engine marketing. SEMPO's objectives are to teach search engine marketing strategies, techniques, and successful practices, to increase the availability and quality f its professionals, and to offer training courses that will help to establish a benchmark for search engine marketing. The cost of a SEMPO training course can range anywhere from five hundred dollars for a fundamentals of search marketing class, to over two thousand dollars for an advanced search advertising course.

Keywords Optimizing Your Site to Get Top Ranking at Search Engines

noreply@blogger.com (Alice) — Sat, 06 Dec 2008 19:48:00 +0000

This week we will discuss the key to improving your sites listing in the top Internet search engines.

When a user enters a search term, also known as a ‘keyword,’ into a search engine, the engine runs through the billions of pages in the database and awards each one a ‘relevancy score.’ The higher your score, the higher your listing. If your site doesn’t contain the keyword used by the searcher, the only score it’s going to get is a big, fat zero. Your first task then is to make sure you know which keywords are
most relevant for each of your sites.

There are three ways to figure out your keywords:

Ask your competitors

This is the cheapest way to find many of the most important keywords. Simply log on to a search engine (AltaVista is good, Google is better) and carry out a search for sites like yours. Open the top site, and once the home page has downloaded, click on ‘View’ in your browser, and then ‘Source.’ That will reveal all the HTML used to build the Web page, including all the keywords that have been specially inserted.

For example, let’s say one of your websites sold nutritional supplements. You could carry out a search for ‘vitamins’ in Google. The top site there is called DrugEmporium.com, and the keywords they list are "The Katz group, Snyders, Drug Emporium, Drug, Drug Store, pharmacy, stores."

Some of those keywords will be relevant to your site. Others, of course, won’t be relevant and there will be lots of other keywords that aren’t obviously listed—like
‘vitamins’ for example. But you can repeat the process on other sites, using different keywords, and build up a pretty long list.

Ask the pay-per-clicks

Pay-per-click sites actually let you see how popular a keyword is. They’re not being kind; they’re trying to make money. The more webmasters bid on those keywords, the higher the bids are going to rise—and the more money the pay-per-clicks are going to make. FindWhat, for example, has a Keyword Center, and Overture a Keyword Suggestion Tool. Both are very handy, but they also require you to open an account. That can cost a few bucks, but when you have a lot of sites covering a lot of different areas, it’s usually worth the expense.

Use a specialized tool

Not too surprisingly, a number of companies have popped up to supply specific keyword services for a fee. The best of these is WordTracker.com. They’re not bargain basement, but you get what you pay for. They’ll give you all the keywords
you need and in my experience, they’re a sound investment.

Googlefight.com is another useful tool to see whether one keyword is more popular than another. The site compares two keywords and tells you which is more popular. It’s free and has a limited use, but it’s fun to play with.

As you make up your list of keywords, bear in mind that it’s also worth looking at key phrases. It’s quite possible that a user looking to buy flowers online might search for ‘red roses’ or ‘cheap bouquets’ as well as just ‘flowers.’ Key phrases are often overlooked by competitors, so you’ve got a pretty good chance of getting a high placement with the right combination.

Don’t worry too much about the competition though. Some people will tell you that you’re better off trying to find keywords that no one else has thought of—as if there were any!—and others will tell you to throw in keywords that are only slightly relevant to your businesses.

In my experience, that’s a waste of time. If your competitors are using certain keywords, it’s because they know they work. And if you pick up any users using
irrelevant keywords, you’re not going to sell them anything. Don’t try to reinvent the wheel here: just try to figure out the most popular keywords and the best key phrases to put on your site.

Whichever of these methods you use—and I tend to use more than one—you should end up with a pretty comprehensive list of keywords that you can stick into your website. The next question then, is how do you use them? When a search engine assigns relevancy to a site, it looks for the keywords in a number of specific areas.

Title Tag

The title tag is written in the section of the Web page and after the tags. It’s usually the line listed in the search results as well. For example, the New York Times’ title tag is “The New York Times on the Web: Daily international, national and local news coverage from the newspaper, breaking news updates, technology news, sports, reviews, crosswords, classified ad listings.” <br /> <br />That looks long, but the title tag is usually between 50 and 80 characters including spaces. Different search engines have different limits so you want to make sure that your most important words are near the beginning of the title. When you look at the New York Times’ site, you only see “The New York Times on the Web”. <br /> <br />The rest of the title is made up of keywords and phrases but in fact, you don’t want to put in too many keywords here. Just place one keyword as the second or third word in the title. Too many, and your site could be seen as spamming. <br /> <br />You can also list more keywords in the <META Keywords> and <META description> sections of the <HEAD> area, but because these areas have been so abused in the past, a number of search engines today will skip right past the title tag and go straight to the Web copy. <br /> <br /><span style="font-weight:bold;">Web Copy for SEO</span> <br /> <br />The search engines will scan the text on a Web page to see if your site is relevant to the search term. That means that in effect, your Web copy is going to have to do two things: to persuade a customer to buy, and persuade a search engine it’s relevant. <br /> <br />When you write your copy aim for about 500 words a page, but throw in between four and eight keywords. You’ll have to try to balance a smooth text flow with getting in all the keywords you need to be listed. <br /> <br />You can also consider adding text-only pages such as how-to articles, tips or tutorials to your site. Throw in some keywords and they can turn up in search engines and create opportunities for link exchanges. <br /> <br />So there’s a few ways you can try to improve the position of your site in a search engine. More important than where you put the keywords is choosing the right keywords. That’s not really a huge challenge as your competitors are likely to have done the job for you. <br /> <br />Of course, even if you do get everything right, it doesn’t mean you’re going to shoot straight to the top of Google. One of the criteria for relevancy is how long you’ve been online, so success on the search engines won’t come overnight. The sooner you start submitting though, the sooner you can start to rise.<div class="blogger-post-footer"></div> </article> <article> <h1>SEO for Adsense</h1> <p>noreply@blogger.com (Alice) — Fri, 05 Dec 2008 16:13:00 +0000</p> <p><a href="http://feedads.g.doubleclick.net/~a/1YZsxlOiCxXYA1l1spJRYTQp_UE/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/1YZsxlOiCxXYA1l1spJRYTQp_UE/1/da"></img></a></p><div style="text-align: justify;">If you've been using Google's AdSense on your pages you obviously feel the need to somehow generate even more traffic for your website, which in turn would translate to more AdSense click and a higher income.<br /></div><br /><div style="text-align: justify;">But who do you do this? Well, the major way you'll get visitors to see your website (other then using AdWords, which is encouraged as well) is to use some techniques to have search engines send more and more users towards your page, by ranking high in search results for your topics of interest.<br /></div><br /><div style="text-align: justify;">Believe it or not this is a technique, better known as search-engine optimization or simply SEO. So here are a bunch of tips that come handy under every amateur or professional optimizer's belt.<br /></div><br /><div style="text-align: justify;">The first thing you need to take care of is the actual source code and layout of your page. This has to be kept as simple as possible. The problem comes when AdSense and the search engines themselves begin to have troubles in extracting the most relevant keywords on your site because of a too complex layout.<br /></div><br /><div style="text-align: justify;">Secondly, try to have each one of your pages target only one specific topic. This way it is a lot easier for them to get indexed properly and for the AdSense ads to be consistent with the content of the site itself.<br /></div><br /><div style="text-align: justify;">Also, try not to include too many hyperlinks in your page as well. This also means you should try not to use too many AdSense ads on your page either.<br /></div><br /><div style="text-align: justify;">If there are certain keywords you wish to target, make sure the word you wish to target is present in the title, in the first paragraphs as well as in the name of the file. While you're at it you might want to ensure the word springs up in the page's last paragraphs.<br /></div><br /><div style="text-align: justify;">And of course, it's very important for your content to have original and compelling content. How do you do this? Well the easiest way to do it is to find something you're really passionate about. That way, providing you give it a lot of effort you're bound to have a great page quite fast.<br /></div><br /><div style="text-align: justify;">If the content you use in your site is in the public domain (which is highly discouraged) make sure that you at least give it an original title, and add an opening and a closing paragraph of your own.<br /></div><br /><div style="text-align: justify;">This takes a little while, but if, after waiting, you still can't find your page near the top, you should try rewriting your title and your first and last paragraphs. It doesn't take much, often just changing a few words will give you the right results.<br /></div><br /><div style="text-align: justify;">And of, course there's the use of keyword tools that may aid you in finding some good keywords to include on your page that will drive visitors to your site more and more.<br /></div><br /><div style="text-align: justify;">So those are about the basic techniques in search engine optimization. You can find a lot of computer tools to aid you in doing this, and of course, Google is a great place to search for this.<br /></div><br /><div style="text-align: justify;">In the end, you'll find that SEO is a complex topic, and entire books have been written on the topic as well. You might find that you have a lot of optimization you need to do in order to get more and more visitors to your site and clicking those precious AdSense banners.</div><div class="blogger-post-footer"></div> </article> <article> <h1>Designing a Web Crawler Friendly Web Site</h1> <p>noreply@blogger.com (Alice) — Thu, 04 Dec 2008 21:32:00 +0000</p> <p><a href="http://feedads.g.doubleclick.net/~a/O-re06_PCUjam-icjo0YPBVWxwg/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/O-re06_PCUjam-icjo0YPBVWxwg/1/da"></img></a></p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_E6zLWLgVBJQ/SThNkReyolI/AAAAAAAAArI/mhVnIZ14qj4/s1600-h/web+crawler+SEO.jpg"></a>The most successful online businesses all have one thing in common. They all knew how to make search engine optimization work for them.<br /><br />Search engine optimization is the art and science of making websites attractive to the internet's search engines. The first step in successfully achieving stellar search engine optimization is to lure search engine's web crawlers to your website. Web crawlers are computer programs that the search engines use gather data and index information from the websites. The information the web crawlers gather is used to determine the ranking of a webpage.<br /><br />One of the fastest ways to hamper a web crawler is to construct a website that has frames. Most search engines have crawlers that can't penetrate the frames, if they can't get into a webpage to read it then that webpage remains unindexed and unranked. Two search engines, Google and Inktome, have web crawlers that are capable of penetrating frames. Before submitting your website to a search engine do some research and find out if they have a crawler that is incapable of penetrating any frames. <br /><br />If you have written frames into your URL it will probably be worth your effort to go back and rewrite your URL's. Once you have rewritten your URLs you might be surprised to find that the new addresses are easier on humans as well as web crawlers, the frameless URLs are easier to type in documents as links and references.<br /><br />Once you have rewritten your URL's it is time to start submitting your website to search engines. Some webmasters like to use an automated search engine submission service. If you decide to go with the submission service you should be aware that there will be a fee involved, the minimum fee is typically fifty-nine US dollars. This price should keep a few URLs on the search engines for a year. Other webmasters like to avoid big fees by submitting their website to individual search engine on their own.<br /><br />Once your webpage is submitted to a search engine you need to sit down and design a crawler page. A crawler page is a webpage that contains nothing else expect links to every single page of your website, Use the title of each page as the as the link text. This will also give you some extra keywords that will help improve the ranking the crawlers assign to your website. Think of the crawler page as a site map to the rest of your website. <br /><br />Typically, the crawler page won't appear in the search results. This happens because the page doesn't have enough text for the crawlers to give that individual page a high ranking, after all its nothing more then a portal to the rest of your site and your human users won't need to use it. Don't panic if it crawlers don't instantly appear to index your website. There are a lot of websites available on the internet that need to be crawled, indexed, and then ranked. It can sometimes take up to three months for a web crawler to get to yours.<div class="blogger-post-footer"></div> </article> <article> <h1>How Title and Meta Tags are used for SEO</h1> <p>noreply@blogger.com (Alice) — Tue, 02 Dec 2008 19:29:00 +0000</p> <p><a href="http://feedads.g.doubleclick.net/~a/S0eyy1vj53FjbFPkechOTNC4dus/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/S0eyy1vj53FjbFPkechOTNC4dus/1/da"></img></a></p><div style="text-align: justify;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_E6zLWLgVBJQ/STWN0cNRB9I/AAAAAAAAAqA/ePJG5-LZPeY/s1600-h/meta+tags.jpg"></a>When it comes to title tags and search engine optimization there are a few question website owners typically ask. Does each individual web page need a different title? Is there a maximum length for title tags? Is there a title tag limit? Are title Meta tags a good idea?<br /></div><br /><div style="text-align: justify;">The World Wide Web Consortium requires that every single HTML document must have a title element in the head section. They also state that the title element should be used to identify each individual pages content.<br /></div><br />The title tag plays four separate roles on the internet.<br /><br /><div style="text-align: justify;">The first role the title tag fulfills is what librarians, other webmasters, and directory editors use to link to other websites. A well written title tag is far more likely to get faster reviews then one that is sloppy or incomprehendable.<br /></div><br /><div style="text-align: justify;">The title tag is what is displayed on the visitor's browser. By displaying the title tag in the visitors browser the web user knows exactly where they are if they have to return to the site later on. Internet Explorer typically tires to display the first ninety-five characters of the title tag.<br /></div><br /><div style="text-align: justify;">Search engines display the title tag as the most important piece of information available to web searchers.<br /></div><br /><div style="text-align: justify;">A good title tag should be able to clearly indicate the webpage's contents to the web user. A clear title tag is more likely to be placed in the user's favorites list. The normal length for a good clear title tag is normally under sixty-five characters long. Title tags should be typed in the title case. Headers should also be typed in the title case.<br /></div><br /><div style="text-align: justify;">When it comes to search engine optimization, the home page title is normally the first thing the web crawlers look at when they are ranking a webpage. Your website is introduced by your homepage title. It is important to make sure that your title tag sounds credible.<br /></div><br /><div style="text-align: justify;">Every single page of your website must have its very own unique title. A Meta tag is a special HTML tag that provides information about a web page. Meta tags do not affect the display of a webpage. Although Meta tags are placed directly into the HTML code, they are invisible to web users. Search engines use Meta tags to help correctly categorize a page. Meta tags are a critical part of search engine optimization.<br /></div><br /><div style="text-align: justify;">It is important to remember that Meta tags are not a magic solution to making your website a raging success. The most valuable feature Meta tags offer to website owners is the ability to control (to a certain degree) how their web pages are described by the search engines. Meta tags can also let website owners prevent having their website indexed at all. <br /></div><br /><div style="text-align: justify;">Meta tag keywords are a way to provide extra test for web crawler based search engines to index. While this is great in theory several of the major search engines have crawlers that ignore the HTML and focus entirely on the body of the webpage.</div><div class="blogger-post-footer"></div> </article> <article> <h1>Google and PageRank-SEO's Dream Team</h1> <p>noreply@blogger.com (Alice) — Sun, 30 Nov 2008 19:48:00 +0000</p> <p><a href="http://feedads.g.doubleclick.net/~a/1S5-cgPzg5fCZHa8xFKvUwME08g/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/1S5-cgPzg5fCZHa8xFKvUwME08g/1/da"></img></a></p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_E6zLWLgVBJQ/STLvMnNFVoI/AAAAAAAAAo0/RNbClzrmMWU/s1600-h/google+pagerank.jpg"></a>On September 7 1998, two Stanford University students, Larry Page and Sergey Brin, co-founded Google, a company they started as part of a research project in January 1996. On August 19, 2004 Google had its first public offering, the one point six-seven billion dollars it raised gave it a net worth of twenty-tree billion dollars. As of December 31, 2006 the Mountain View, California based internet search and online advertising company Google Inc. had over ten thousand full time employees. With a 50.8% market share, Google was the most used internet search engine at the end of 2006.<br /><br />When Larry Page and Sergey Brin began creating Google it was based on the hypothesis that a search engine that could analyze the relationships between the different websites could get better results then the techniques that already existed. In the beginning the system used back links to estimate a websites importance causing its creators to name it Backrub.<br /><br />Pleased with the results the search engine had on the Stanford University's website the two students registered the domain google.com on September 14, 1997. A year after registering the domain name Google Inc was incorporated. <br /><br />Google began to sell advertisements associated with keyword searches in 2000. By using text based advertisements Google was able to maintain an uncluttered page design that encouraged maximum page loading speed. Google sold the keywords based on a combination of clickthroughs and price bids. Bidding on the keywords started at five cents a click. <br /><br />Google's simple design quickly attracted a large population of loyal internet users. <br /><br />Google's success has allowed it the freedom to create tools and services such as Web applications, business solutions, and advertising networks for the general public and its expanding business environment. <br /><br />In 2000 Google launched its advertising creation, AdWords. For a monthly fee Google would both set up and then manage a companies advertising campaign. Google relies on AdWords for the bulk of its revenue. AdWords offers its clients pay-per-click advertising. AdWords provides adverting for local, national, and international distribution. AdWords is able to define several important factors in keywords when and ad is first created to determine how much a client will pay-per-click, if the ad is eligible for ad auction, and how the ad ranks in the auction if it is eligible.<br /><br />By following a set of guidelines provided by Google, webmasters can ensure that Google's web crawlers are able to find, index, and rank their websites.<br /><br />Google offers a variety of webmaster tools that help provide information about add sites, updates, and sitemaps. Google's webmaster tools will provide statistics and error information about a site. The Google sitemaps will help webmasters know what mages are present on the website.<br /><br />The major factor behind Google's success is its web search services. Google uses Page Rank for its search engine optimization program. Page rank is a link analysis algorithm that assigns a numerical weight to every single element of a hyperlinked set of documents, like the World Wide Web. Its purpose is to measure the relative importance within the set. PageRank is a registered trademark of Google. Stanford University owns PageRank's patent.<div class="blogger-post-footer"></div> </article> <article> <h1>How Google's PageRank Determines SEO</h1> <p>noreply@blogger.com (Alice) — Sat, 29 Nov 2008 23:48:00 +0000</p> <p><a href="http://feedads.g.doubleclick.net/~a/attKlXU52uOeEhuLFmhHARvY1As/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/attKlXU52uOeEhuLFmhHARvY1As/1/da"></img></a></p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_E6zLWLgVBJQ/STHXQXOfDBI/AAAAAAAAAoM/tXNQwiD3PCI/s1600-h/google-page-rank.jpg"></a>This interesting article addresses some of the key issues regarding google pagerank. A careful reading of this material could make a big difference in how you think about google pagerank. <br /><br />Some internet search engines are set up to look for keywords throughout a webpage, they then use a mathematical equation that takes in the amount of time the keywords appears on the webpage and factors it with the location of the keywords to determine the ranking of the webpage. <br /><br />Other internet search engines use a process that judges the amount of times a webpage is linked to other web pages to determine how a webpage is ranked. The process of using links to determine search engine ranking is called link analysis. <br /><br />Keyword searches and link analysis are both part of a routine internet search engine procedure called search engine optimization. Search engine optimization is the art and science of making a website attractive to search engines, the more attractive a website appears to the search engine the higher it will rank in searches and in the world of internet searches ranking is everything.<br /><br />As 2006 faced its last weeks, Google was the internet search engine that most internet users preferred. Approximately fifty percent of the times a consumer turned to a search engine for their internet needs they turned to Google. Yahoo! was the second favorite.<br /><br />Most of Google's popularity is credited to its preferred form of search engine optimization, a trademarked program Google dubbed PageRank. When PageRank was patented the patent was assigned to Stanford University.<br /><br />PageRank was designed by Larry Page, (the name is a play on his name) and Sergey Brin while they were students at Stanford University as part of a research project they were working on about internet search engines. <br /><br />The more authentic information about google pagerank you know, the more likely people are to consider you a google pagerank expert. Read on for even more google pagerank facts that you can share. <br /><br />PageRank is based on the link analyses algorithm. PageRank is described as a link analysis algorithm that assigns a numerical weight to each individual element of a hyperlink set of documents. The purpose is to measure its relative important with the set. The numerical weight assigned to any element is called PageRank of E. PR(E) is the denotation used.<br /><br />PageRank operates on a system similar to a voting booth. Each time it finds a hyperlink to a webpage, PageRank counts that hyperlink as a vote that supports the webpage. The more pages that link to the page, the more votes of support the webpage receives. If PageRank comes across a website that has absolutely no links connecting it to another webpage then it is not awarded any votes at all.<br /><br />Tests done with a model like PageRank have shown that the system is not infallible.<br /><br />The HITS algorithm is an alternate to the PageRank algorithm.<br /><br />Google's powers that be take a dim view on spamdexing. In 2005 Google designed and activated a program called nofollow, a program they designed to allow webmasters and bloggers to create links that PageRank would ingnore. The same system was also used to keep spamdexing to a minumum.<br /><br />Google has designed PageRank to be an eight-unit measurement. Google displays the value PageRank places on each website directly beside each website it displays.<br /><br />It has been proposed that a version of PageRank should be used to replace ISI impact factor so that the quality of a journal citation can be determined. <br /><br />Hopefully the sections above have contributed to your understanding of google pagerank. Share your new understanding about google pagerank with others. They'll thank you for it.<div class="blogger-post-footer"></div> </article> <article> <h1>Algorithms-The Foundation of Search Engine Optimization</h1> <p>noreply@blogger.com (Alice) — Fri, 28 Nov 2008 20:44:00 +0000</p> <p><a href="http://feedads.g.doubleclick.net/~a/MJ66397ZzwTl7pBjAiSJgnNJN7c/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/MJ66397ZzwTl7pBjAiSJgnNJN7c/1/da"></img></a></p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_E6zLWLgVBJQ/STBZWT6WJVI/AAAAAAAAAnM/Bphm8ufwdwM/s1600-h/algoritma+seo.gif"></a>In the ninth century Abu Abdullah Muhammad ibn Musa al-Khwarizmi, a Persian mathematician, introduced algebrac concepts and Arabic numerals while he was working in Baghdad. During the time Baghdad was the international center for scientific study. Abu Abdullah Muhammad ibn Musa al-Khwarizmi's process of performing arithmetic with Arabic numerals was called algorism. In the eighteenth century the name evolved into algorithm. Algorithms are a finite set of carefully defined instruction. Algorithms are procedures that are used for accomplishing some task which will end in a defined end-state. Algorithms are used in linguistics, computers, and mathematics. <br /><br />Many people like to think of algorithms as steps in a well written recipe. Provided you follow each step of the recipe to the letter you will have an edible dinner. As long as you follow each step of the algorithm you will find the proper solution. Simple algorithms can be used to design complex algorithms.<br /><br />Computers use algorithms as a way to process information. All computer programs are created with algorithms (or series of algorithms) that give the computer a list of instructions to follow. Computers usually read data from an input device when using an algorithm to process information. In order to be successful algorithms need to be carefully defined for a computer to read them. Program designers need to consider every possible scenario that could arise and set up a series of algorithms to resolve the problem. Designers have to be very careful not to change the order of the instructions; computers cannot cope with an algorithm that is in the wrong place. Flow of control refers to how the list of algorithms must start at the top and go all the way to the bottom, following every single step on the way. <br /><br />Some terms that are used to describe algorithms include natural languages, flowcharts, psudocode, and programming languages. Natural expression algorithms are generally only seen in simple algorithms. Computers generally use programming languages that are intended for expressing algorithms.<br /><br />There are different ways to classify algorithms. The first is by the specific type of algorithm. Types of algorithms include recursive and interative algorithms, deterministic and non-deterministic algorithms, and approximation algorithms. The second method used to classify algorithms is by their design methodology or their paradigm. Typical paradigm is are divide and conquer, the greedy method, linear programming, dynamic programming, search and enumeration, reduction, and probalictic and heuristic paradigms. Different fields of scientific study have different ways of classifying algorithms, classified to make their field as efficient as possible. Some different types of algorithms different scientific fields use include; search algorithms, merge algorithms, string algorithms, combinatorial algorithms, cryptography, sorting algorithms, numerical algorithms, graph algorithms, computational geometric algorithms, data compression algorithms, and parsing techniques.<br /><br />Internet search engines use algorithms to aid in search engine optimization. Google's web crawler's use a link analysis algorithm to index and rank web pages. In an attempt to prevent webmasters from using underhanded schemes to influence search engine optimization, many internet search engines disclose as little about the algorithms they use in their optimization techniques.<div class="blogger-post-footer"></div> </article> <article> <h1>Google v.s Yahoo - Search Engine Optimization</h1> <p>noreply@blogger.com (Alice) — Thu, 27 Nov 2008 16:13:00 +0000</p> <p><a href="http://feedads.g.doubleclick.net/~a/HHBj8Zalj70WDhtwHkiGa8wwCOU/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/HHBj8Zalj70WDhtwHkiGa8wwCOU/1/da"></img></a></p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_E6zLWLgVBJQ/SS7Ih4YX-rI/AAAAAAAAAms/qq-QsP_6de0/s1600-h/googlevsyahoo.jpg"></a>When it comes to internet search engines the top two are without a doubt Google and Yahoo!.<br /><br />Although the two a fierce competitors they share more common bonds then some people might realize. Both were created by students at Stanford University. Yahoo! was created in January of 1994 by two Stanford graduate students Jerry Yang and David Filo. The pair originally called Yahoo! "Jerry's guide to the World Wide Web" but later changed the name to Yahoo!, commemorating the word the Jonathan Swift defined in his classic novel Gulliver's Travels. In the book Swift stated that the word was "rude, unsophisticated, uncouth." Four years after Yang and Filo had created Yahoo! and introduced it to the world (at this time it was a internet mogul) two different Stanford University students, Larry Page and Sergey Brin, created their own search engine, Google, as a research project, the date was September seventh 1998. Google started out as the search engine used on Stanford University's website before it went public on August 19, 2004. When 2006 ended Google was the leading internet search engine, it enjoyed over 50.8% of the market.<br /><br />By the time it was a year old Yahoo! had had over a million hits, the sheer number of people who had found and were using Yahoo! prompted it creators to incorporated their creation in May of 1995. Yahoo! went public on April 12 1996 were it earned a total of 2.6 million dollars.<br /><br />Google's progress was a little slower then Yahoo!s. Shortly after creating Google, Page and Brin registered it as the domain google.com on September 17, 1997 on Stanford University's website. Approximately one year after registering Google on Stanford University's website the pair decided to incorporate their research project. Finally, on August 19, 2004, Google had its very first public offering. Google is currently the favorite internet search engine.<br /><br />After its meteoritic climb to glory Yahoo!'s creators and shareholders were confident that they were holding onto a gold mine. They didn't predict the burst of the dot.com bubble in the early two thousands. Yahoo! survived the crisis but the value of Yahoo! stocks dropped to $8.11, an all time low.<br /><br />Yahoo! uses a combination of web crawler compiled and indexed results to rank the websites and webpage are registered on their search engine. In addition to rankings compiled by the web crawler, webmasters can, for a fee, purchase a submission to Yahoo!'s human compiled directory. The annual yearly fee is about three hundred dollars. The theory is that the listing human's provide will influence web crawlers into giving the website a higher ranking.<br /><br />Google credits its success and popularity to the program it uses to search and rank webpage's, a program it calls PageRank. Because Google is worried about webmasters using abusive techniques to garner higher rankings for their search engines Google carefully keeps the hows and whys of PageRank a closely guarded secret. Google does confess that PageRank runs on a link analysis algorithm. PageRank was different from all the rest of the search engine optimization techniques because it graded each page based on the number of and quality of the links that pointed to it.<br /><br />Yahoo! quickly grew fond of offering the webmasters that subscribed to its search engine the opportunity to purchase something called paid inclusion. In exchange for a fee, Yahoo! guaranteed that the webpage's would be ranked. What Yahoo! didn't guarantee was what type of ranking the webpage's would receive; they refused to promise that the webpage's would appear in the first two pages of a search.<br /><br />Google uses a pay-per-click method to charge advertisers. Each time an advertisers link is clicked Google charges the account fifty cents.<div class="blogger-post-footer"></div> </article> <article> <h1>Improving the Search Engine Rankings of Your Blog</h1> <p>noreply@blogger.com (Alice) — Tue, 25 Nov 2008 22:17:00 +0000</p> <p><a href="http://feedads.g.doubleclick.net/~a/lmsTIb9M33u7xonr2l1NTnm8RHY/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/lmsTIb9M33u7xonr2l1NTnm8RHY/1/da"></img></a></p>Bloggers who are interested in reaching a large audience with their blog should consider paying special attention to search engine optimization of their blog. Reaching a large audience may be a priority for a number of different reasons. One of the obvious reasons to attempt to generate increased traffic to a blog is to generate a profit. Bloggers who rely on high blog traffic for their revenue are obviously interested in increasing traffic. However, bloggers who create their blog to promote a cause may also be interested in increasing traffic simply to allow their message to reach a larger audience. Regardless of the reason to want to increase traffic, one of the best ways to do this is by optimizing the blog for search engines. This article will discuss the importance of search engine rankings and offer tips for optimizing a blog. <br /><br />Why Search Engine Rankings are Important<br /><br />The importance of high search engine rankings is they can contribute to increased Internet traffic to the blog. This is because Internet users who use search engines to find information on a particular topic are much more likely to visit websites which appear on the first page of the search results than they are to visit websites which appear on subsequent pages of the search results. The websites appearing on the first page of the results are likely to get the most traffic. However, Internet users are not likely to search through more than a page or two of the search results when looking for more information on a particular subject.<br /><br />High search engine rankings essentially act as free advertisement for a blog or website. This is because many website users rely on popular search engines to assist them in finding useful information on the Internet. The search engines apply complex algorithms to evaluate websites and rank them accordingly for specific search terms. As a result Internet users put a great deal of value on the search results produced and trust these results to lead them to the best available websites relevant to the keywords they specified in the search. <br /><br />Tips for Optimizing a Blog for Search Engines<br /><br />One of the most common ways to optimize a blog or website for search engines is through the use of relevant keywords. Specifically the practice of applying specific keyword densities to the content of the blog is a common search engine optimization tactic employed. Blog owners and others who attempt to optimize their websites do not always agree on the optimal density for keywords but many believe a percentage of approximately 2%-3% is appropriate. <br /><br />Another method for optimizing a search engine optimization is to place relevant keywords into the code of the website. This includes the title tags and META tags. This is important because search engines often consider the prominence of keywords when evaluating a website. This refers to the location in which the keywords first appear. Placing keywords early in the content of the website is helpful but it is important to note the search engines view the code first so keywords appearing before the body of the blog will be crawled first by the search engines. <br /><br />Blog owners can also help to increase their search engine rankings by generating back links to their blog. This can be accomplished in a number of different ways. One way to do this is to find other websites willing to place a link to the blog on their website. This is beneficial because many search engines factor the number of links to a website into their ranking algorithm because these links are considered to be one website vouching for the validity of another website. Some website owners may be willing to do this in return for a link to their website on your blog. This is known as reciprocal linking and some search engines may not value this link as highly as a link which is not reciprocated. There are also some link exchange programs but these links may not be beneficial because many search engines consider the rank of the website linking to your blog. Therefore, if the website linking to your blog does not rank well, the back link will not improve search engine rankings significantly.<div class="blogger-post-footer"></div> </article> <article> <h1>Optimizing Your Blog for Search Engines</h1> <p>noreply@blogger.com (Alice) — Tue, 25 Nov 2008 22:15:00 +0000</p> <p><a href="http://feedads.g.doubleclick.net/~a/iGzBZUx_n3SAsP2iya9SCSy8Gi0/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/iGzBZUx_n3SAsP2iya9SCSy8Gi0/1/da"></img></a></p>Bloggers who are interested in building high traffic to their blog and maintaining a successful blog should pay particular attention to search engine optimization techniques which can help to improve the search engine rankings of their blogs. Search engines all employ some type of ranking algorithm which is used to determine the order in which websites are returned when an Internet user searches for information on a particular topic. However, not all search engines use the same algorithm for this purpose. As a result there is no simple solution to optimizing a blog for high rankings on all search engines. There are a few tips though which can be useful with most search engines. These tips include using relevant keywords, generating back links to your blogs and using image tags in a beneficial way. <br /><br />The Importance of Keywords<br /><br />The use of relevant keywords in blog posts is one of the most common and also one of the simplest ways to optimize search engine rankings. However, not all bloggers agree on the best ways to use relevant keywords to optimize search engine rankings. Some bloggers believe keywords must be used often to create high keyword densities while others believe using keywords at lower densities of 1%-3% and paying attention to placement of the keywords is the most worthwhile strategy. Still other bloggers argue that simply using relevant keywords as they come naturally in the flow of the blog posts is sufficient to ensure search engines understand the content of the blog. <br /><br />Regardless of the keyword strategy a blogger opts to employ all bloggers can benefit from researching relevant keywords. They may have a blog which pertains to a general subject such as gardening but may not be aware of the search terms typically used by Internet users when researching this subject. Fortunately there are many programs available which generate related keywords for a particular time which provides the blogger with other keywords they should consider incorporating into the blog. For the example of a blog pertaining to gardening the blogger may want to use additional keywords such as container gardening or home gardening to attract more interest from search engine users. <br /><br />Generating Favorable Back Links<br /><br />Back links are also another common factor used in search engine ranking algorithms. Many search engines consider the number of back links pointing to a website as well as the quality of the websites which provide these back links. This means the search engine rankings of the website which points to your blog could influence the amount of weight the back link contributes to your own rankings. This is because some search engines consider higher ranking websites to be more valuable than other websites which do not rank well and therefore reward websites receiving back links from these high ranking websites quite favorably. <br /><br />Some search engine algorithms also consider whether or not the back links are reciprocated or not reciprocated. In these cases non reciprocal links are usually considered to be more valuable than reciprocal links. Also, back links which come from link exchanges or link farms are typically not considered to be very influential to search engine rankings. <br /><br />How Images Can Improve Search Engine Rankings<br /><br />Bloggers should also be aware that any pictures used on their blog can be used to improve search engine rankings with some search engines. This aspect of search engine optimization is often overlooked because many bloggers believe the pictures are not viewed by search engines. While this is true the search engines do crawl the code of the blog in addition to the content on the blog. This means the search engine will view the information provided in the image tags. Bloggers can take advantage of this by using the image tags to provide relevant keywords which can bolster search engine rankings. However, care should be taken to ensure the keywords used in these tags also accurately describe the image because blog visitors will often see the text included in these tags when they scroll over a picture on the blog.<div class="blogger-post-footer"></div> </article> <article> <h1>A Great Idea For a Blogging is No Longer Enough</h1> <p>noreply@blogger.com (Alice) — Mon, 24 Nov 2008 18:02:00 +0000</p> <p><a href="http://feedads.g.doubleclick.net/~a/SPV1i8V15nVRBchPa88eTCazIUc/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/SPV1i8V15nVRBchPa88eTCazIUc/1/da"></img></a></p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_E6zLWLgVBJQ/SSrv7J2MAsI/AAAAAAAAAls/PH7wu0tOJjg/s1600-h/blogging+Great+Idea.jpg"></a>Imagine the next time you join a discussion about blogging idea. When you start sharing the fascinating blogging idea facts below, your friends will be absolutely amazed. <br /><br />Because there are so many blogs and web sites about blogs on the internet, it can be tough to distinguish your blogging web site from all of the others. Whether you are starting up a new web site aimed at bloggers or whether you are looking to make your existing blogging site more distinctive, the key to building and maintaining a site that will capture the interest and attention of the blogging community is finding your niche. If you can fill a unique need in a way that no other web site does, you'll be able to build a lasting readership among web surfers. Once you have discovered a niche, you will still have a lot to do, but finding your place in the blogosphere is the place to begin. <br /><br />Every great blogging web site starts with a great idea, and you can't build a successful site that will last without one. There are many great sites aimed at today's bloggers, and competition for the attention of this growing demographic is fierce. To make your blogging web site stand out from the pack, you will need to offer something that no other site is currently offering, or you will need to do the same thing that an already popular site does but in a more impressive or valuable way. <br /><br />Think about what you've read so far. Does it reinforce what you already know about blogging idea? Or was there something completely new? What about the remaining paragraphs? <br /><br />One way to discover an ideal model for your blogging web site is to look at the sites that have successfully captured a blogging audience already to determine if you can appropriate some of their strategies to help realize your vision. Of course, you will also need to add a unique flair to your project in order to stand apart<br />from your competition. Many people agree that the web sites that do the best in today's market are the sites that have the most personality. The fiercely individual<br />surfers who are bloggers are a demographic that responds especially strongly to personality, so consider how you can give your site a unique and attractive feeling by lending your own voice and sensibility to your site's design and content. <br /><br />Once you have a great idea for your site, have pinpointed a special niche that you are well equipped to fill, and have infused the site with personality, the next step is figuring out how to get the word out to bloggers. In the long run, a great idea just isn't enough to propel your blogging web site to success. You will need to draft a smart and realistic marketing plan in order to draw readers to your site. Once you hook a blogger, your great content will keep them coming back, but it is<br />vital to get that first glance or your site won't have a chance to shine. <br /><br />Of course, it's impossible to put everything about blogging idea into just one article. But you can't deny that you've just added to your understanding about blogging idea, and that's time well spent.<div class="blogger-post-footer"></div> </article> <article> <h1>Three Basic Steps to Search Engine Optimization</h1> <p>noreply@blogger.com (Alice) — Sun, 23 Nov 2008 17:31:00 +0000</p> <p><a href="http://feedads.g.doubleclick.net/~a/wqNS3W897wN-Y4DXOZJfYAnwKmw/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/wqNS3W897wN-Y4DXOZJfYAnwKmw/1/da"></img></a></p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_E6zLWLgVBJQ/SSmUlPHc0HI/AAAAAAAAAk0/YkZOXdeG4qE/s1600-h/SEO+basics.jpg"></a>Search engine optimization is the art and science of making web pages appear attractive to the search engines. The better optimized a website is, the higher the ranking it will receive from a search engines web crawlers, the higher its ranking the more traffic your website will have, the more traffic your website has the more profit your website will generate. The key is good internet search engine optimization. <br /><br />Why is having a receiving a high ranking so important to the future success of your online business? Studies have shown that consumers seldom look at websites that don't rank a spot on of the first two pages the search engines displays. Websites that receive a ranking that places them on the third page (or any other pages after that) see a significantly lower amount of traffic at their websites then one that is ranked on the second page. There is even a staggering difference between the first and second page. In the world of e-commerce ranking and strong search engine optimization is everything.<br /><br />At first search engine optimization may feel like trying to rappel down the Grand Canyon, a huge scary world full of big words like web crawlers, PageRank, Meta tags, and algorithms. You've never heard of any of these things. A quick internet search of the world algorithm doesn't help; all you got was a printout of strange symbols and numbers arranged in complex algebraic equations.<br /><br />Sit back, take a deep breath, and try to relax. Search engine optimization is a lot simpler then you might think. First things first. <br /><br />Algorithms really are every bit as complex as they look. Simply defined they are a finite set of carefully defined instructions. Most, if not all, computer programs are designed with strict algorithms.<br /><br />PageRank is simply the program Google designed to search, index, and rank it registered webpage's. PageRank operates on a link analysis algorithm. PageRank is credited for Google incredible success.<br /><br />Web crawlers are tools search engines use to browse the World Wide Web in a methodical, automated manner. When web crawlers are browsing websites they are looking for algorithms.<br /><br />Meta tags are special HTML tags that provide information to about a web page. Meta tags are written directly into the title tag and are only visible to the search engine.<br /><br />The reality of search engine optimization is that you can start to optimize your website without any knowledge at all of the technical stuff involved in search engine optimization. Simply stated the very first step in designing a website that is going to be well ranked by the search engines is to create a content rich site. What this means is that you must cram as much information about your product into your website as you possibly can. <br /><br />The third step to search engine optimization is to fill your site with keywords that will attract the web crawler's attention. The final step in a wonderfully optimized website is to submit it to the search engine that will compliment it.<div class="blogger-post-footer"></div> </article> <article> <h1>Yahoo! Search Engine Optimization</h1> <p>noreply@blogger.com (Alice) — Sat, 22 Nov 2008 20:00:00 +0000</p> <p><a href="http://feedads.g.doubleclick.net/~a/xOga90cWUyLDCRAva-kA5KKyXWw/0/da"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/xOga90cWUyLDCRAva-kA5KKyXWw/1/da"></img></a></p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_E6zLWLgVBJQ/STLwt79lnMI/AAAAAAAAAo8/k72Cpd1Dua8/s1600-h/yahoo+SEO.jpg"></a>Have you ever wondered if what you know about search engine optimization is accurate? Consider the following paragraphs and compare what you know to the latest info on search engine optimization. <br /><br />Jerry Yang and David Filo were graduate students at Stanford University in January of 1994 when they created a website that they called "Jerry's Guide to the World Wide Web," a directory that organized other web sites into a hierarchy. Four months later Yang and Filo renamed the search engine Yahoo! after a word used by Jonathan Swift in Gulliver's Travels. Swift's definition of Yahoo! was "rude, unsophisticated, uncouth."<br /><br />At the end of 1994, approximately twelve months after its creation, Yang and Filo had over one million hits on their fledgling search engine. Understanding that they had designed something that could enjoy potential business success Filo and Yang incorporated Yahoo! early in March of 1995, fourteen months after its inception. Because the name Yahoo was already the brand name of other enterprises, human propelled watercraft, barbecue sauce, and knives, Yang and Filo were forced to add the exclamation point in order to trademark the name. Yahoo! had it first public offering on April 12, 1996. Two point six million shares of Yahoo! were sold at thirteen dollars a piece, earning a total of thirty-three point eight million dollars.<br /><br />By the late 1990's Yahoo! and several other internet communications company's diversified into web portals.<br /><br />In the late 1990's Yahoo! also started buying out other companies such as eGroups and GeoCities. Because Yahoo! had a reputation for changing terms of service when purchasing companies most of the buy outs were wrought with controversy.<br /><br />Although it stocks fell to an all time lo, Yahoo! was able to survive the dot.com bubble burst. In order to help rebuild itself, Yahoo! started forming partnerships with telecommunication companies and internet providers, these alliances led to the creation of content rich broadband services that actively competed with AOL. <br /><br />Think about what you've read so far. Does it reinforce what you already know about search engine optimization? Or was there something completely new? What about the remaining paragraphs? <br /><br />With their eye on the future, the powers in charge at Yahoo! are working on creating Yahoo!Next, a concept similar to Google Labs that contains forums that provide places for Yahoo! users to leave feedback that will hopefully assist in the development of future Yahoo! enterprises and technologies.<br /><br />Like most successful companies Yahoo! is constantly working to improve and expand. Yahoo! currently provides its customers with a smorgasbord of internet services that cater o most online activities. These services include Yahoo! Mail, Yahoo! Groups, Yahoo! Maps and Driving Directions, and Yahoo! Messenger. While Google holds the top spot in search engines Yahoo! is standing strong in second place. Yahoo! competes against Yahoo! by offering its customers vertical search services such as, Yahoo! Image, Yahoo! Local, Yahoo! Shopping Search, Yahoo! Video, and Yahoo! News. Yahoo! is proud to boast the largest, most successful e-mail service in the world. <br /><br />User generated content products such as Yahoo! Personals, Yahoo! Photos, Yahoo! 360, and Flicker offer Yahoo!'s customer's social networking services. <br /><br />Yahoo! Shopping, Yahoo! Merchant Solutions, Yahoo! Store, Yahoo! Web Hosting, Yahoo! Domains, and Yahoo! Business Email are services Yahoo! provides to small business owners that allows them to develop their own online business using Yahoo!'s tools.<br /><br />In March of 2004 Yahoo! launched a paid inclusion program that guaranteed commercial websites listings on Yahoo! search engines for a fee. While the paid inclusions were lucrative for Yahoo!, they where unpopular with the online marketing world. Business owners didn't want to pay the internet mogul for search engine optimization. Paid inclusion simply guaranteed that the businesses websites would be ranked; it didn't guarantee that it would be ranked in the first two pages. <br /><br />Those who only know one or two facts about search engine optimization can be confused by misleading information. The best way to help those who are misled is to gently correct them with the truths you're learning here.<div class="blogger-post-footer"></div> </article> </main></body></html>