7 Things that Distinguish a Good Sales Letter from the Rest

A Good Sales Letter is Easy on the Eye.
Whether it’s an email or an actual letter, reading it must not be difficult for anyone with relatively good eyesight. Firstly, the font size must be at least 11 but no greater than 13 because anything more would take up too much space. Use special fonts only for emphasizing certain points but the main body of your content must still be written in easily understandable font like Times New Roman or Arial. Choice of colors is also important. Use dark ink for light backgrounds and vice versa. This may seem like common sense stuff, but you’d be surprised to know just how many people have continuously violated this rule!

A Good Sales Letter is of Appropriate Length.
There are unwritten rules regarding the appropriate length for sales letters, and they depend on factors like the number of times you’ve already corresponded with your recipient, the objectives of your sales letter, and so forth.

In most cases, nothing more than a one-pager is a must if it’s your first time to contact a prospective customer. You could definitely write more if your reader has indicated an interest in receiving more news and updates from you in the future, but just how much will again depend on what you’re talking about and how well you know your target readers.

A Good Sales Letter Does Not Beat around the Bush.
It will always have a few lines dedicated to showing courtesy and appreciation towards the reader, but it will afterwards mince no words in saying what it has to say. If it has a buy-one-take-two offer in mind, the sales letter must state this directly. Time is a precious commodity, and a reader will appreciate it if you show your understanding of this concept by writing only what you have to write.

A Good Sales Letter Has a Personalized Touch.
Readers often like it better when the letter is directly addressed to them and most especially when they are old or existing customers already. Addressing the letter directly in their names make them feel special and appreciated. And you can validate this feeling by signing the letter at the end with your own name or the highest official in your company.

A Good Sales Letter Acknowledges the Competition and Defends its Position
Good sales letters are not written by people who prefer to bury their heads in the sand. These people are aware that whatever they’re offering, rival companies surely have something to counter with as well, and they don’t hesitate to acknowledge this. Rather than pretend that their readers would not be aware or interested in the counter offers of other companies, these writers address these issues directly and defend their products and services to the best of their ability.

Simply put, a good sales letter shows why you still have to choose the products and services it’s offering over others!

A Good Sales Letter is Not All Talk!
Good sales letters are not all talk. If you’ve got claims to make, you better make sure you can support them with solid facts and figures that are certified by valid and reliable authorities. A good sales letter gives readers a reason to believe in them!

A Good Sales Letter Gives You the Chance to Opt Out
And lastly, a good sales letter always offers you the chance to NOT receive other similar updates in the future. This may seem a disadvantage at the start, but it actually proves you’re confident your reader won’t opt out. It’s reverse psychology in a way!

No matter how good a sales letter you have, remember that writing it will do you no good if in the end, it doesn’t fit the needs of your target market. A good sales letter will always need the things listed in here, but it has to be somewhat customized according to your target market’s preferences. What those are will, of course, depend if you’ve already correctly identified who your best customers are in the first place!

7 Things That Distinguish A Good Sales Letter From The Rest is a post from: SEO Blog And Web Hosting News

Of course, the basic benefit to be realized from using an SEO professional to assist you with the development of an Internet marketing and promotion scheme is experiences. SEO development is something that requires experience in order to be effective. Thus, in your search for an SEO professional, you will want to know precisely what type of experience a particular SEO professional might have before you engage that person to assist you with your business enterprise.

The best way to obtain information about a SEO professional’s experience in the business is to obtain references from the professional. Nothing bespeaks a person’s abilities — including a SEO professional — than prior clients. By reviewing references you will be able to determine whether a particular SEO professional has the experience, ability and aptitude that will serve you and your business interests.

You may hesitate to hire a SEO professional because you think such a professional will be too expensive. If you are like most business owners, you do try to maintain a strict budget. You try to avoid any unnecessary expenses.

With that said, you should view the hiring of a SEO professional as being an investment in the future of your company or business. By retaining a SEO professional, a qualified SEO professional, you will be able to have developed for your business a marketing scheme that will attract more traffic to your website. More traffic translates into more business. Of course, additional business means increased revenue. And, ultimately, an increase in revenue — obtained without breaking the bank in the process — will mean more profits from your business enterprise in the long run. In short, and as has been mentioned, hiring a SEO professional can be a solid investment for your business.

Building Your Website Business With An SEO Professional is a post from: SEO Blog And Web Hosting News

For anyone who is keen to participate, or just started in the affiliate marketing industry, here are a 7-steps system to help you get started and receive your affiliate commission in as little as 7 days.

Step #1: Finding A Profitable Affiliate Niche Market

This is the most important steps that you need to do. The trick to locate a profitable niche market is easy. First, compile a list of topics from your interests, hobbies or the problems that you are trying to solve. Next, use existing Internet resources such as the search engine, directories, forums, discussion groups to identify the public’s level of interest for each topic. Lastly, use keyword research tool such as Wordtracker to determine the profitability of the topic. A profitable affiliate niche market should have a high level of interest from the public with a good range of affiliate products already exist in the market.

Step #2: Setting Up Your Affiliate Website

The next step is to set up a website to build your mailing list and market your affiliate link. This can be a product review site, informative content site or just a one-page website with a redirect to the affiliate site. Whatever you do, do not forget to include an opt-in form to capture leads and build your mailing list. This list will bring you income over and over again in the future.

Step #3: Building Relationship With Your Leads

This can be achieved by setting up an autoresponder. Write content rich email message and set it up in your autoresponder system. The purpose here is to automate the whole follow up system and at the same time educate and build relationship with your leads.

Step #4: Final Checking Your Website Before Launching

The purpose of this step is to make sure that everything runs smoothly. Test drive your website to make sure all links are working, check for spelling and grammar mistakes, image layout, browser compatibility, check all your autoresponder messages etc. The last thing that you want to do is to scare your visitors off with bad website design and tons of broken links.

Step #5: Generating Traffic To Your Website

There are various strategies you can use to drive traffic to your website. The most common ones are pay-per-click advertising, article writing, forums posting, joint venture.

Step #6: Back End Affiliate Marketing

This is a crucial part to generate extra revenue. Make use of opportunities to market more affiliate products. Checkout page, thank you page and error404 page are good places for you to do back end affiliate marketing

Step #7: Duplicating And Leveraging

The last step is to duplicate your current success and apply it to another affiliate product. Once you have automated the process from step 1 to 6, this last step will become much easier.

7 Surefire Steps To Succeed In Affiliate Marketing is a post from: SEO Blog And Web Hosting News

Aside from pitfalls of the site itself, the most common mistake in this type of scenario is simply relying too much on a search engine to rake in the customers. This blatant fact of ignoring other avenues of online marketing is a common practice that leaves many companies and webmasters looking for other full-time employment at more established companies.

This type of “SEO is everything” perception is most prevalent in businesses that are new to Internet marketing. It should be avoided at the onset and throughout strategies and business plans to attract customers and leads, and Internet marketing and e-commerce should really be separated from other, more established ways of acquiring leads or sales.

Two simple reasons could be pointed out why over-reliance on SEO and search engines will kill your business:

First, search engines aren’t doing business for you. They’re doing business for themselves and for their owners. They would not care if your business took a sudden plummet because of your web site’s loss of rankings. It happens by the thousands each day and search engines really could care less.

Secondly, if a search engine vanished or completely changed direction you’d be left with nothing. At this point you would’ve lost valuable time and money in focusing all your advertising efforts in that one single search engine.

The bottom line is to diversify your business strategy. You should always have a fallback or contingency plan. If you keep and follow other business tactics aside from SEO, a negative hit on your SEO arsenal will hurt you, but not completely cripple your business. There are other techniques such as e-mail marketing, banner ads, affiliate programs and direct marketing that can play an integral role in your marketing success. These techniques can prove to be as useful or, depending on your exact industry, even more useful than search engine advertising alone.

Some techniques to help you diversify your marketing plans are:

1) Try an offline contact building or ad mailing campaign. Prominently display your website’s URL on printed materials. This would lead people to check out your site, and if they like what they see or find what they need, they may buy from you. Isn’t that what you’re after in the first place?

2) Don’t focus all your strategies on one single technique, such as SEO. As the old adage goes, don’t put all your eggs in one basket. The basket may fall and you’ll break all your eggs. Diversity, diversity, and diversify some more.

3) Never under estimate the power of well-written press releases. There are many excellent online news submission sites that are being monitored by the major search engines. If you have a good press release with a healthy density of those all-important keywords, your press release (and hence your website) will appear on all search engines’ news features.

4) Depending on your specific field of business, there may be online directories or vertical niche sites that cater to your industry. Seek them out and submit articles or press releases to them. Customers looking for information in your industry will find your site if the location is well targeted.

5) Keep your site updated. You may have regular news or features that search engines will quickly pick up. If you syndicate parts of your site, you’ll reach a wider audience. A blogging or comment-type area of your site is good because it allows customers and visitors to write about your services or products, thus increasing content for your site and improving your search results. There’s nothing better than free content, right?

6) Always keep an eye out on the competition. Learn from their tactics. See how their tactics are hurting you or giving you opportunities to offer something more. Then go back and revise your strategies based on what you find out from your opponents.

7) When all has been said and done, it would all boil down to having a website that has keyword-rich content and relevant incoming and outgoing links. Long-term ranking rely on this factor more and more with each passing day. Even if it means hiring a good writer to build your content, do it. The payoff is priceless.

E-commerce, Internet marketing, web business, whatever you may want to call it, might not necessarily be and easy or quick method. In fact, just like conventional avenues of business, it requires as much planning, thinking, and foresight to get the results you are after. The general rules we’ve discussed would go a long way to helping your online business prosper and profit.

Building Solid Web Site Strategies Aside from SEO is a post from: SEO Blog And Web Hosting News

Whether you’re looking for your first host or looking to move on to a better one there are 7 simple steps you must follow to succeed in choosing a great host.

1. Platform
The first and most crucial step in choosing a web host is determining the platform the web server should run, usually a choice between Unix/Linux and Windows.

Your choice is largely determined by your website and the technologies used to create it, generally a website created with Microsoft technologies (ASP, VB) will run on Windows servers while most other sites using open source technologies (PHP, Perl, Python etc) will run on Linux based systems.

2. Features
Once you’ve chosen your platform the next step is determining the features you’ll need from your web host. Take your time with this step as the feature lists of web hosts are getting longer and longer every day and while some plans may look similar on the surface, a good look at the feature lists may tell another story.

Only you can determine the specific features you’ll need, but some key things to keep an eye on are:

Disk Space
Bandwidth
Backups
Uptime
Money Back Guarantee
Domains Allowed
Databases (Number & type)
CGI, PHP, Perl, Python, SSI
Cron
Email accounts

The list goes on and on, just remember to take your time and make sure your new web host is going to provide you with everything you need.

3. Cost
Often this is the only thing people consider when choosing their first web host, funds are usually tight and on the surface most hosts look very similar. Sometimes you get lucky and choose a good host, but more often than not it turns out to be a horror story.

I can’t stress enough that choosing a web host based on price alone is asking for trouble, remember that the cost of your web hosting is more than just the monthly fee, think about the total cost of ownership. TCO includes lost sales due to downtime & slow speeds, downtime rebates, extra bandwidth charges, setup costs, extra feature costs, and your monthly fee.

Many hosts will require you to pay yearly to get the best price available though there are some that allow you to pay by the month and still get the best price, it’s really a matter of personal choice as to what payment method works best for you.

4. Customer Service
Customer service is another aspect that is often forgotten about until it is too late, something breaks and you need it fixed and those wonderfully handy sales people who were more than helpful in taking your money are now nowhere to be seen, all the while you’re losing out on sales every minute.

You shouldn’t settle for anything less than 24/7/365 service, your website needs to be running all the time so it’s no good if your hosting company doesn’t work during the holidays. Don’t take the web hosting companies word for it, they all claim 24/7 support but few back it up with consistent performance. Be sure to test them out at various times of the day and night via phone, email and live chat if they offer it.

5. Support
An extensive knowledge base or faq can be a real time saver as well as being an indication of the level of customer service support and expertise you can expect to receive. Spend some time browsing the support sections of the website and see for yourself the level of support provided.

Are questions in the knowledge base answered thoroughly? Are real solutions provided or are they just “cut and paste” replies?

6. Longevity
Do a whois on the web host’s domain name and find out the creation date, anything less than a year ago and the risk that they won’t be around next year increases. They could be a great host, but considering more then 95% of new hosts go out of business within a year that really isn’t something you should be taking a chance on.

7. Uptime
It’s a fact of life that a web host cannot be online 100% of the time, servers need to be rebooted for security and software updates and any web host that doesn’t get updated faces the increased risk of being successfully hacked.

99.9% uptime guarantees are pretty standard in the industry however a guarantee is only as good as how it is defined and the company behind it. Look for no less than a full months free hosting should they not meet their guarantee, a prorated refund based on the amount of downtime is virtually worthless. Say you pay $10 for a month of hosting and your site is down for 24 hours. They will refund you for one day of downtime which ends up being about 33 cents.

There you go, 7 simple steps for choosing a great web host. It’s not rocket science, just a little research and investigating that can save a lot of heartache in the future.

7 Simple Steps For Choosing A Great Web Host is a post from: SEO Blog And Web Hosting News

1. Search Engine Optimisation or SEO is only one way of getting the search engines to pick up that you are there. Something else that you must not neglect if you want your website to be noticed is obtaining links.

2. Your website is offering a service to your visitors – links provide them with other sites of interest which they may want to visit. Although the retail industry might say they want people to stay on their site, rather than going anywhere else, carefully chosen links may be able to get people even more interested in the product you are selling! You may have to think laterally!

In the eyes of a search engine there definitely seem to be good links and bad links. Good links will get you higher up the page rankings and onto the top of the listings, bad links at best will be ignored and at worst could actually could against you and your site be listed much lower.

- A good link is one from a site which has high relevance to yours, and which is has a good page rank.

- A bad link is one from an obvious link farm, and has no contextual links to your sites.

Before we go further, lets talk a little bit about page rank. Page rank is the ranking that Google gives to website pages and shows their importance as Google sees it. The Google Toolbar, which can be obtained from http://toolbar.google.com for free, is a useful tool as it can display the page rank of any web page you are looking at. The page rank (or PR) of a site ranges from 0 to 10 – 0 is where you start, 10 would be exceptional! Although Google keeps the algorithms for working out PR very close to their chests, the progression through the numbers is probably on a logarithmic scale – that is, a site ranking 2 is many times more important than that ranking 1, not just 1 point.

When you are link building you should be trying to get links to your site from sites with a higher page rank than yours. Links from sites with good PR will immediately signal to the search engines that yours is a site worth indexing! The more links the better!

So should you only link with sites with higher PR? Well, if everyone practised this the chances of you getting any links for your embryonic site would be zero! A site may be 0 today, but that site may also be working hard to increase its rankings and you may benefit from their progress. Also, do remember your human visitors, a site may be useful to them, even if not for your purpose of increasing your rankings! So golden rules to remember:

- Aim to get links from high ranking pages
- Put up links from any site which has high relevance to yours.

First think of sites which it would be useful for your visitors to be able to go to from your site. For example, if you are a specialist site, are there some national organisations that promote your sport, hobby or industry? Your first step will be to email these organisations and ask if you can have reciprocal links with them.

Now this may a little bit of a David and Goliath situation, and many people feel put off because they think their new immature website is far too small. You may not get any response to your emails, you may get a response refusing you, but you may find a national organisation with good page ranking agrees to link to you! Be very pleased with this!

Immediately someone agrees to have a reciprocal link with you, put up their link on your website – just in case they decide to check!

Now, think again about your customers or visitors – even if the big organisations have refused to put a link to you on their site, it may still be useful to put a link to them on yours for your visitors’ information. Always remember the whole goal of getting website traffic is to get and keep loyal customers or visitors – not just to attract search engine bots!

Now the hard work starts. Search the web for sites on the same subject matter as yours, but which are obviously NOT competitors. Keeping an eye on the Google Toolbar look for sites which have a better page rank than yours – ideally the websites you are looking for will be ranked about 4 or 5 (higher ranking sites may be a bit snobbish towards novice sites).

What about people who supply goods and services to you – can they link to yours? What about customers? Try and think outside of the box here – if you have a sporting site how about a link to a local photographer?

Sometimes you can do good research away from the computer (yes, you can turn it off sometimes!). Trade magazines are often a good start – write to any email addresses and ask for a reciprocal link. You may find even if they do not have a links page already they may decide to add one! It never hurts to ask!

When you are looking at websites check that they have a links page. If they do you may find there is a form on which you can submit the details on your website asking to be added to their links page or a suggest site add new link button so that it is simple to add your site. You may need to email a website if they don’t seem to be canvassing links. Don’t be too put off if there isn’t a relevant category for them to list your site in – they can always add more categories. If you don’t ask you don’t get! If you do ask – you may well succeed!

So don’t be worried about emailing and asking for reciprocal links – but do make sure you put up the links you promise! This may lead you to think a little about your site – some people don’t want to have their link at the end of a very long page. You should consider rotating banners so you can display more links, but keep the page simple. You make also need to restrict non relevant links.

If you know your subject show it! And one of the best ways is to join a forum. When posting or answering a topic on the forum always use a signature with your website address on it – if the forum users like what they read about you they will click on the ljnk to visit your website, and hey presto – you have more links coming into your site! If your hosting company has a user forum, there may well be a section where you can showcase your new site – if so, you will get a number of visits through this. Lovely links for search engines and fodder for the link spiders!

Also, if you visit the Guestbook of a relevant site you can also leave your website address there. BUT PLEASE ONLY IF IT IS A RELEVANT SITE!

Article writing as a technique for building links and traffic is a less obvious area which a lot of people don’t know about or understand.

Presumably you are an expert in your area – or at least have useful information to share with others. So write an article! Not sure if you can? Well, start with the content of your site as a basis – you may already find you have done the hard work. Can’t think of a subject? Well think laterally again. If you are selling artistic candles, for example, what about an article about the history of candle making? If you think hard enough there probably is something you can write about! You made need to do a little research, but articles will really help build your traffic and ranking. (And of course you can use them as content on your own site!)

Articles do not need to be lengthy – in fact shorter is better. Probably no more than 600 to 1000 words. What you want to do in your article is write about something related to your site.

Now there are a number of websites that you will publish your article for you. Other websites can use your article for free, but they HAVE to include the author details – which off course means your website details. People using your article will form links back to your site – the more different sites using it, the better the links!

Better still you can submit your article to any number of article sites. Ezine Articles is one of the biggest, but any search on Google will reveal a number of others.

Now, no one can pretend that this is an easy activity – it does take time. No one is going to use your article if it is not well thought out and tells them something new. It must not be boring either. But article submission is a really excellent way of improving your website’s position in the search engines, and should not be ignored.

Of course articles are also important resources for Webmasters in another way – free content for your site! There are sites out there which cater for an amazing number of subjects, and in themselves can be very useful and informative! Free articles for web designing, for example, can bring you other hints and tips for making the best of your website.

If you use an article you must put on the full author’s bio and a link back to their site. But the benefit to you is ready made content hopefully keyword rich which will attract the search engine bots like bees to honey!

Web rings are another way of building links – again, check the page rank of the web ring you are joining. Web rings give you links, and also provide your human visitors with other sites of interest which they may wish to visit.

Let’s face it – website design and publishing is actually a lot harder work that you probably first thought when you started designing your home page. But there is nothing more demoralising that having designed a wonderful site which you are extremely proud of – only to find you have no visitors at all!

You probably do want to spend all of your time fine tuning your existing pages, and putting up new ones, and anything which drags you away from this will be resented, but if you want a successful website link building is something which has to be done.

The best advice is to put one day a week aside for what we should call your marketing activities. Link building, along with SEO, are activities are extremely tedious. Build SEO into the way you construct your pages from the beginning (or in other words, consider not only the impact on the human eye as you design your page, but consider the spiders and bots at the same time!). And use your day a week to build links.

A tip from experienced developers in this area is not to aim to get hundreds of links in a short space of time – this will again make the search engines suspicious. Instead just aim to get one quality link at least once a month.

Website marketing is not a short sprint – it is more like a marathon. Many will start the race, but a large number will fall beside the wayside. But if you acknowledge it will be hard work and keep slogging away you will get to the end. There will come a time when you will receive a request from a reputable, well ranked website, asking for a reciprocal link from you! That may not be the end, but be assured that will give you a real buzz, and you will know then that most of your hard work will have been worth it!

Building Links To Increase Traffic And Page Rank is a post from: SEO Blog And Web Hosting News

Now that you’ve decided to start your own business, you might be thinking “How can I become successful, what does it take and what do I have to do?” These seven secrets will help:

1) set up a separate working area in your home. All you need is an area that you can maintain your focus in and get your work done. I remember a person whose home based business was doing 7 figures a year say to me,” Ron when I work I work, but when it’s time for family time it’s time for family time, you have to separate the two.”

2) Set Goals that you want to achieve in the coming year. Make your goals crystal clear, put them up on the wall, and set annual, quarterly and monthly goals. The clearer your goals are the better chance you have of achieving them. Put up a Vision Board in your home office, look at it everyday and see yourself accomplishing your goal.

3) Your third step is marketing. Decide who your target market is, what is the best way to reach them. Determine the best way to attract your target market. Who is your ideal client? Invest at least a week and go to your local library and read some books on marketing to see what the experts are doing. I myself invest in one marketing book at month to keep up to date on current marketing trends.

4) Time management is crucial to the success of your home based business. We all have 24 hours in a day but how you invest them will determine your success at the end of the year. A good thought is to work on your top priorities when you are the freshest, so you accomplish the most towards your goal.

5) Network with other like minded people. One of the fastest ways to grow any business is to promote Joint ventures with people who can introduce you to your best clients. I’ll never forget one of my first joint ventures that resulted in a 6 figure income in 90 days, the feeling and financial rewards are what make owning your own business exciting.

6) Look the part. If you want to be treated professionally, act like a professional. Set up a separate bank account for your business. Have a dedicated phone line and fax line for business. Outsource the creation of your marketing materials so your business has that high tech look.

7) Automation is the key. Learn how to become a prospecting machine. The number one things most successful home based business has are good high quality leads. Have automatic systems in place to help you identify and attract your ideal client. Target marketing is where your profits are at. Focus on adding value to the life of your clients and you will be reward handsomely.

These seven secrets will jump start your home based business in a hurry.

7 Secrets To Starting A Home Based Business is a post from: SEO Blog And Web Hosting News

I will identify 6 major areas of concern, in hopes that even a small percentage of these website owners will come across this document at the right time, which is BEFORE they begin to develop their website.

1) Domain name registration & hosting. Make sure that when you register your website’s address that you register it for at least 5 years. Sites that register their site for a short amount of time send up a red flag at Google, who end up thinking that site site has been registered short-term in the hopes of helping another website, that is owned by the same person/company, to rank well by linking to it. When choosing your domain name, do not choose a URL that is riddled with hyphens between all your keywords. It is more important that you target this to your visitors than to the search engines.

2) Creating static URL’s. This is one of the most overlooked yet important things that you can do to ensure that your SEO campaign is a success. By eliminating dynamic parameters within your website’s URLs, you are ensuring that search engine bots will have no problems indexing all of your pages. Creating static URL’s can be accomplished by using the mod rewrite command in the .htaccess file in the root folder of your server. Here is an example of a dynamic URL (which you want to avoid), and a static URL (which you want):

Dynamic: http://www.yoursite.com/listings.php?ref=22
Static: http://www.yoursite.com/listings/22.html

Make sure that any potential programmer or designer that you hire understands that this will be a full requirement of the job.

3) Editing the head tag. There are three areas in the head tag that you will want to be able to either edit yourself or have your SEO edit. They are the page title, the description meta tag and the keywords meta tag. Having control over these for each of your top level pages (all the pages linked to from your home page), will be critical to your websites success in the search engines. You definitely do not want these to be the same on every page (they must be unique and reflect the nature of the content on the given page). For other pages that will be created in high volumes, you will want to make sure that there is a variable string (your web designer/programmer will understand what this is) in place for each of the three areas in question, so that they will automatically be filled with content that is the right length and reflects the content on the given page.

Again, make sure that your designer/programmer understands that this is a requirement of the job.

4) Clean, simple code. Ideally you want to define all aesthetic properties that different types of text on your site are going to have in a separate CSS file. This means that you want to avoid using as many tags as possible, especially font, size and color tags. You also want to avoid creating PHP scripts that are either two long, and contain a lot of unnecessary steps, or ones that rely heavily on javascript. It is best to avoid using javascript as much as possible.

Remember, the most important thing your site can be doing is making it easy for search engine bots to easy scroll through the code of your website and follow all the links that it finds. When there is unnecessary code and script on your site, it makes it a lot harder for them, thus hurting your SEO campaign.

Make sure that whoever is helping you build your site understands that there job is to output the cleanest, simplest code possible. If you have any questions about this or don’t understand it, it is best to talk to an SEO expert about it, to ensure that it is done properly.

5) Ensuring that visible written content is editable. The writing within the body of your site is one of the most important areas for you or your Optimizer to help your site increase it’s rankings. Ensuring that either of you can edit it at your own convenience is extremely critical to the entire SEO campaign. This because from time to time search engine algorithms will change, and that might mean that a strategy that was implemented in the past might not suffice, so you must be able to change it to keep up with the most up to date SEO techniques.

6) Site structure. Considering the nature of PHP, your site will most likely (and should) be created by a series of includes that puts all of the pieces of a given page together. You want to ensure that the layout and placement of graphics and navigational links within these includes is strategically correct. Remember, you don’t want to have to pay someone to go back and redo this, so it is critical to get it right the first time.

If you are unfamiliar with a lot of the information that I presented in this article, it is probably in your best interest to at the very least, consult with an SEO or SEO company during the entire design process. A good SEO will be very comfortable working with you and your design team to ensure that the end product will be one that will last you a long time, and will go a long way in helping your site generate revenue online.

Building A New Website In PHP is a post from: SEO Blog And Web Hosting News

1. Decide what information you need to collect. Names and email addresses are the minimum. Do you need their home address, their gender, or their age group? Don’t collect information that you don’t have any plan to use. Don’t collect information for any anticipated future use. You may get plenty of chances to collect those information from a revised list of prospects. Keep the information collection to the absolute minimum.

2. Publish a privacy policy and provide a link at the point in the web page where you collect users’ information. Mention in bold letters that you don’t sell their emails to others and practice the same. Your opt-in list is very valuable and don’t sell it to others for a few bucks. Don’t violate the trust of your visitors and ruin your reputation.

3. Provide instant incentives for subscribing to your offerings. Free e-books, report, software, video tutorials, etc. that interest to your target audience are very effective incentives. If you have a paid member’s only area, you can provide time limited access to that section of your web site in exchange for their subscriptions.

4. Publish your past offerings in your website. Each offering should be in the form of a newsletter with quality contents that improve your readers’ quality of life. Conclude your contents with your commercials that explain the benefits of products or services you are selling.

5. Set up a discussion board (forum) at your site and make it available to registered members only. The discussion board should focus on your target market. By scanning the posts and their threads, you will be able to identify problems your visitors are trying to solve. Do your research and find solutions to those problems, organize them and publish those solutions your newsletter.

6. Use Co-registration. This will build your list rapidly in a short amount of time. What is co-registration? It refers to the practice of referring subscriptions or leads for memberships with another registration process. There are several ways of doing this.

When a visitor signs up for a free subscription or other service, give them the chance on the thank-you page to opt-in to another offer. Another way is give the visitors to a website the opportunity to sign up for another opt-in list. These do not need to be your thank-you pages or websites. You need to partner up with another web marketer.

The goal here is to find other website owners who you can joint venture with you to offer your newsletter along with theirs. Do a search via your favorite search engine and directories for similar offers and contact the people to set up your joint venture.

Two additional secrets to this co-registration process. First, make sure you offer more value than the other party involved in your joint venture. Second, offer your leads you get from this process more value than you usually offer by giving them a huge giveaway only available to them.

7. Use Squidoo, a social media website, to create lenses. A lens is a web page on any idea. Provide a RSS feed of your website on your lens. Embellish your lens with YouTube videos and Flickr photos related to your target market. Squidoo splits its revenue with lens creators (or lensmasters). Sign up to donate all your revenue from Squidoo lenses to a non-religious charity. Call for action by announcing that subscribers are helping a charity by joining your list.

7 Secrets Of An Opt-in List Building Strategy is a post from: SEO Blog And Web Hosting News

Search engines cannot read graphics so you must include an alt tag in your convention to maintain the search engine from getting puzzled. Your titles and meta-tags should be fashioned to evidently recognize your keywords and keyword phrases. An utterance of prudence, deliberation does not bunch your titles and meta-tags full of your keywords or phrases.

Build your Website Traffic by e-fuzion is a post from: SEO Blog And Web Hosting News