Blog – thewebproject.co.uk

Why Google’s hitting out at sites that aren’t secure

admin — Fri, 01 Dec 2017 10:19:28 +0000

Google doesn’t often make edicts telling webmasters how to behave, instead preferring to take a more soft-footed approach to complete coercion. In fact, much of a digital marketer’s day is spent reading between the lines and searching for crumbs of information that have been dropped accidentally (and ‘yes’ that even means keeping on top of […]

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Website migration: SEO concerns before jumping in the ring

admin — Thu, 16 Nov 2017 10:27:33 +0000

Websites can be complicated machines with a lot of moving parts; start tinkering with the wrong one and things can quickly go wrong. While stakeholders get excited at the prospect of a shiny new site, webmasters tremble with fear as they know what’s really at stake. Website migrations are a necessary evil and it’s easy […]

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Why it pays to make your website mobile friendly

admin — Fri, 10 Nov 2017 17:00:28 +0000

Responsive design is an easy way to make your website mobile friendly across devices, and it’s a bit of a ‘no brainer’ for online marketers. But with a ‘to do’ list as long as your arm, and ever tight budgets, how do you convince the money men that it needs to be done right now? […]

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Why local SEO works: Living la Vida Local

admin — Thu, 09 Nov 2017 10:21:45 +0000

Digital marketers would be wise to follow the environmentalist’s mantra to ‘think globally, act locally’. Starting close to home might seem like a no brainer to most, but you’d be surprised at how many marketers ignore what’s on their doorstep and get lured by the bright lights of the big rankings. If you are lost […]

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What is Link Baiting? And how can it be used to build inbound links?

admin — Mon, 07 Aug 2017 15:22:28 +0000

Link baiting is a somewhat archaic term for a link building tactic that’s very much alive and well. The web project paints the bigger picture then drills-down to some ‘tried and tested’ link baiting techniques that are guaranteed to net you some quality links. Link baiting takes a creative approach to marketing, whereby you develop […]

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Beginners guide to SEO friendly web design & structure

admin — Sun, 30 Jul 2017 15:31:47 +0000

First thoughts about SEO friendly web design As a website developer it’s your job to create a site that works well and looks great. Designers have a slightly different brief; all they need to do is create a site that looks great. Is it possible that an over designed site, heavy with flash animation, could […]

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Everything you need to know about anchor text and SEO

admin — Sat, 29 Jul 2017 11:08:28 +0000

Back in 2012 Google’s Penguin update fundamentally changed the way that SEOs approach linking, prompting the question Is Anchor Text Dead? The short answer is ‘no’ anchor text remains an essential ranking factor, but’s it’s also a good way to accidentally tell Google that you’re violating their webmaster guidelines. As is often the case in SEO […]

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Do I really need a keyword rich domain name?

admin — Sun, 02 Jul 2017 12:54:28 +0000

Your domain name is your online calling card so it needs to be relevant to your business and easy for users to remember. Get it right and it will help with your SEO campaign, build brand awareness and boost your offline business. In an ideal world you would choose a domain name that accurately reflects […]

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Beginners guide to making a SEO friendly site

admin — Thu, 08 Jun 2017 15:01:42 +0000

Creating a search engine friendly site isn’t exact science, but nor is it a dark art. Because Google is continually evolving its thought process, and developing new technologies, the finer points of the SEO game are constantly being rewritten. However, the fundamental rules remain unchanged. Whether you are building a new site, or overhauling an […]

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Link building strategies, techniques and tips

admin — Sat, 20 May 2017 10:25:06 +0000

Link building is a complicated and time-consuming business. If you get it right it can make your SEO campaign. If you get it wrong it can break your website. The secret is to tread gently and keep your head beneath the parapet. With decades of linking experience to draw on we know what works and what doesn’t Fifteen link […]

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