Know what is the true stand of being DMOZ listed in Google Rankings. Read more in http://www.webpronews.com/google-gives-an-update-on-how-it-thinks-about-dmoz-2011-08

Google Panda

I was really wondering last week if there is a sudden Google Update because there was a PR change in my blog and the ranking of my keywords really changed, some of them increased but  most declined. So while I was browsing the Internet later this morning I was surprised to read that there really was an update that happened a week ago.

For more detailed information read Official: Google Panda 2.3 Update Is Live.

To understand what I mean visit and read SEOMOZ Blog: Google’s Negative Ranking Factors – Whiteboard Friday.

Google Correlate?

Just few days ago a new addition to Google’s expanding variety of data tool was launched. It is none other than the Google Correlate. Since this feature is just few days old, many are still unaware of the true importance and use of this tool.

So we ask, What is Google Correlate?

Google Correlate is simply Google Trends in reverse. If Google Trends present series of data and information regarding user’s entered search term, it works the other way around in Correlate. Google Correlate enables users to upload data patterns which will then provide series of search queries which matches the uploaded data pattern. It will search keywords which has the same patterns or relationship with the entered term.

For example: If a user draws a line or uploads a graph showing the number of people searching for the term “Prince William”, Google Correlate will look for search terms with the same number of web visits. It may show results like “Princess Diana “or even “Saddam Hussein “just because these keywords have identical traffic pattern with “Prince William”.

Google Correlate lets a user link a real-world situation and sees which search queries matches the activity. It also allows geographical and time correlation among data and search terms.

This new innovation of Google opens a lot of possibilities to the present web industry. One way or another will affect the web behaviour especially the SEO industry. Unlike previous tools it doesn’t provide piles of charts, statistics, numbers and graphs but an important list of related queries. Correlate also paved way to a new way to research keywords popularity and trends, and for forecasting and sales marketing.

Image was taken from http://correlate.googlelabs.com/comic?p=1.

Mobile and Desktop Results

Three to five years from now everything will reach mobile. Nowadays, inventions and innovations include applications and features that fit mobile or Smartphone, this is due to the fact that we all know, busy men or the important people (those with money and who could afford) aren’t just sitting all day in front of desktop computers, but they are usually outside talking to more important people doing business and only have small pockets wherein their cellular phones could fit into.

Knowing that mobile phones are handy than computers, and users always go for something ‘carry-able’, it can be implied that a good portion of web traffic comes from mobile owners. Adjustments are now being made by some websites to suit mobile formats and standards.

SEO industry is one, if not the most affected industry with this advancement because search results in desktop computers somehow vary with those of mobile results.

Here are some of the major differences an SEO must know in order to understand the importance of  a mobile-friendly website.

1. Google Places or Geographical-modified keywords appear higher in mobile search than that of Desktop.

   
   

2. If keywords include the word ‘download’ or ‘app’ then you’ll probably have Android and iTune as top results in Mobile Search.

   
   

3. SERP’s differs in terms of the number of results shown in a page. In a typical desktop search, ten results fit a single page wherein mobile results may actually show one to three results only per page. This can change the number of web traffic since web users won’t usually go deep into pages for certain keywords.

   
   

4. SERP’s in mobile search may prioritize videos and images before the regular results.

   
   

5. Smartphone owner usually have their mail accounts logged in, which can affects search results. From this it can be implied that most of the time personalized results will be shown in mobile searches.

   
   

6. Website’s design and structure must be reviewed for technical issues with regards to becoming a mobile-friendly site. Higher bounce rate and low Click-through-rate (CTR) can be expected if site’s construction doesn’t go well in mobile phones. Users won’t be patient enough to settle for a messy-looking website. There is also an option which can block forms and be modified by Google Transcoder.

   
   

7. Filter choices also differs that’s why optimization of websites with more filter choices is better. On the other hand, brands are not yet recognized in mobile search which indicates that branded keywords in mobile search are not yet necessary.

These are just few differences mobile results have with desktop results. However, Google love innovations which mean changes, major changes. Google aims for better user experience, as SEO specialist or webmasters one must also aims the same. Adjustments must also be made to fit growing mobile web usage because we don’t know, we might just wake up one day with mobile phones as computers and desktops better fit junk shops.

Google Page Speed Online

Google Page Speed Online Google Page Speed Online is now available directly from the web. It has two types of recommendation which are the desktop and mobile-specific recommendations. The mobile choice states the response of websites in smart phones.Using Google Page Speed Online is easy.  You just have to go to Google Speed Online and enter your site’s URL and press enter. If you want mobile recommendations then change the drop down to mobile. Afterwards, instant suggestions will be shown on how to improve your site’s performance. The tool gives a score, where 100 is the highest and groups the suggestions in their level of priorities. 

So, better make use of this new Google tool and resolve all those speed-concerning issues.

Google Speed Online offers great help. Fast website speeds or loading of pages are very essential for webmasters. It affects every major elements of e-commerce and web visibility. It decrease SEO possibility, it causes high bounce rates and hinders better user experience which is Google’s top priority.

How to use Google Adwords?

Google Adwords was launched since year 2000. It is an advertising product of Google which helps webmasters and owners in promoting their business or websites online by having their advertisements seen in Google Search.

Some website owners and Adwords users have even asked Google to publish a book that will tackle how to use Google Adwords, its functions and features because some are still having a hard time dealing with it.

Here are some basic steps in using Google Adwords.

Google Adwords Ads

To start a campaign in Google Adwords first you must create your own account and sign in. If you already have a username and password in Google Mail, you may use it.

After verifying your account and signing in, you will see your dashboard and you’ll be able to explore the Google Adwords environment. However, your account is not yet active until you submit your billing information.

If you have already submitted your billing details, you may set up your campaign by specifying the geographical location where your ads should be shown and set your marketing budget. Budget must not be idealistic and must be set according to your keywords.

Next step should be your ad creation. Here, you may now place the title of your ad through the headline field, your description, display URL, and destination URL which is the landing webpage of your ad when clicked. Afterwards, keywords should be setup and bid must be made. You can check out the keywords suggestion feature to have some idea on which keywords must be used depending on your destination URL. Bidding options include Cost-per-click which is focused on clicks, a Cost-per-thousand impression which means you pays for every thousand times your ad appears in the search engine and the Cost-per-acquisition.

Now, that your ad is done, you have to monitor it and measure if it’s successful or not. Monitoring and controlling is the key part of using Google Adwords. You must know whether your campaign is doing well for the business or it’s just a waste of money.

Google Adwords is a powerful SEO tool if used properly. Maximizing the use of this product is highly advantageous for one’s business.

Google is known not just as the major Search Engine nowadays but also by being a user friendly Search Engine. It makes a lot of changes to provide better search experience for web users. And now it still pushes through with its personalized search by means of the Google + 1.

Google +1 is just like the continuation of the not so celebrated Social Search.  With Google +1 results from the traditional SERP plus those +1ing by your friends will also be shown. It is like the Facebook Like button wherein you can add a vote or rate a certain post (webpage in terms of +1) and share this to your friends.

Google +1

Since Google +1 aims personalization, your Google Profile must be activated in order to utilize this feature. Google is planning to connect the said feature to other social media like Twitter and Flickr for better results.

The big question is “will people really bother to click that +1 button and rate effectively?” If Google +1 aims for better search experience then surely there would be some future setbacks with this new Google baby.

WebCEO

In the light of all of these SEO tools, one software package caught the eyes of many, the Web CEO. Web CEO is a toolkit which consists of 12 effective SEO tools for engine marketing, site maintenance, promotions, and even traffic analysis. This package also comes in two variations, Web CEO Desktop and WEB CEO Online.

Web CEO Online can be accessed like Google Analytics through a username and password in Web CEO’s website. Like any ideal dashboards, it has an active tasks monitoring capability. It helps in identifying which task still requires attention, the quantity to be done or if something needs to be fixed. It also includes web promotion, site quality and partner links checker. An Action Plan which suggests tasks to be accomplished for further SEO results are provided and briefly explained in CEO Online. Rankings of your projects or websites in different Search Engines like Google, Yahoo and Bing are also made available.

We all know that backlinks are the most important factor in search rankings that’s why Link Popularity Analyzer was developed. Its primary function is to check the number of backlinks per Search Engines. Google Web Analytics is also incorporated in this tool since it is helpful in monitoring traffic or unique visits. Keyword Research which needs to be build optimized are as well being generated while a Buzz Tracker on the other hand, reports the targeted traffic and build links.

One part of the software is a Website Audit wherein broken links, scan and usability statistics are being provided for better crawling and indexing of your websites. Its website analysis feature identifies errors and recommends solutions for repair purposes. The CEO’s Website Auditor also manages definition files through an integrated interface. It is also a legit tool since it follows Search Engine rules and guidelines like strictly avoiding spamming. Reporting was also made easy since it is very simple and properly arranged.

The counterpart of Web CEO Online is the Desktop Version. This can be downloaded and be launched in one’s desktop computer or laptops. Web CEO Desktop contains 12 SEO tools which are Keyword Generator, Keyword Effectiveness Index (KEI), Keyword Research Tool, Search Engine Submission Tool, Ranking Checker, Link Popularity Tool, Link Partner Finder, Traffic Counter, Traffic Analyzer, Page Analyzer, Auditor, FTP Uploader and Web Page Editor.

Through the Keywords-related tool, related searched words to your site’s niche can be known and be analyzed. Websites pages can also be edited and broken links can be discovered.  Numerous analytical reports can be generated in this software.

CEO Desktop is simply like the Online version. Both version will aid you in website development and improve your web presence. It makes you accomplish tasks quicker and easier. Through Web CEO’s tools and functions, you can gather important information on how you can build up your website to make it rank high in search engines and get ahead of your competitors.

Error 404

Page Not Found or Error 404 is displayed when certain URL’s or web addresses can’t be accessed by the server. This either means that the content has been removed or it really doesn’t exist. Search Engines take 404s as common objects in the web. It is very natural for web pages to die since fresh contents and newer trends are being born each minute. Even them have crawl errors or 404s.

Error 404 doesn’t affect search rankings directly. However, a proper 404 response must be presented so that spiders will be able to crawl it and be informed that the specific webpage has already expired. Although, 404 don’t affect rankings, it can still be harmful to one’s site. Too much 404 can be harmful when it comes to site’s traffic, reputation and negative indexing effects.

As website owners, if you removed one of your pages, it is necessary to provide a correct 404 HTTP response informing users to proper URLs or better yet do 301 directing to related pages or your homepage to preserve traffic. 404s may decrease credibility since web users may find them too annoying. This may lead to an increase in bounce rate. Good 404 messages don’t mean right 404 HTTP responses. You should check with known tools identifying if your message has been crawled by the spider. If not this may affect greater web visibility.

Every web error must be resolved and proper actions must be taken in order to fully optimize every opportunity available. Some black hat SEO or other competitors may build non-existing links to your domain. Issues like these must be reported in order to prevent further damages.

A couple or few 404s are okay but too much is too many.