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Older Adults Double SocNet Use

admin — Wed, 01 Sep 2010 22:58:13 +0000

US adults 50 and older have increased their social networking use from 22% to 42% in the past year, according to data from the Pew Internet & American Life Project. Half of Adults 50-64 Use...

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Mature Consumers Seek Edgy Brands

admin — Mon, 30 Aug 2010 21:33:35 +0000

A growing audience of experienced, less-easily shocked, outspoken consumers appreciate brands that are a little bit more daring and outspoken, according to consumer insights firm...

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Social Network Ad Spending to Approach $1.7 Billion This Year

admin — Tue, 17 Aug 2010 06:53:07 +0000

6.7% of all US online ad spending to go toward social networks this year Social network advertising is getting renewed attention in 2010. The US’s gradual economic recovery, combined with marketers’...

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Few Consumers Interested in Tablet PCs

admin — Tue, 17 Aug 2010 06:46:17 +0000

Only 11% of global online consumers currently own or have interest in tablet PCs, although the Middle East shows far greater interest, according to a new study from The Nielsen Company. MEAP Interest...

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What Makes Social Media Trustworthy?

admin — Sun, 15 Aug 2010 21:55:16 +0000

Venues and relationships affect how social media users perceive advice One thing that makes social media marketing powerful is consumers’ trust in “people like them”—their friends, family and other...

This is a headline summary, please visit my site at www.seoboss.com.au to read the full story