SEARCH ENGINE OPTIMIZATION ~ SEO Tips Advice Hat

Search Engine Optimization (SEO) Detail Professional

noreply@blogger.com (Anonymous) — Thu, 14 Oct 2010 18:01:00 +0000

Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web siteweb presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number ofbacklinks, or inbound links, is another SEO tactic.
The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web sitedevelopment and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

History of Search Engine Optimization(SEO)
Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed to do was submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, and all links the page contains, which are then placed into a scheduler for crawling at a later date.
Site owners started to recognize the value of having their sites highly ranked and visible in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997.
Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using meta data to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches. Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in search engines.
By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, allowing those results to be false would turn users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.
Graduate students at Stanford University, Larry Page and Sergey Brin, developed "backrub," a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links. PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random surfer.
Page and Brin founded Google in 1998. Google attracted a loyal following among the growing number of Internet users, who liked its simple design. Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.
By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. Google says it ranks sites using more than 200 different signals. The leading search engines, Google and Yahoo, do not disclose the algorithms they use to rank pages. Notable SEO service providers, such as Rand Fishkin, Barry Schwartz, Aaron Wall and Jill Whalen, have studied different approaches to search engine optimization, and have published their opinions in online forums and blogs. SEO practitioners may also study patents held by various search engines to gain insight into the algorithms.
In 2005 Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users. In 2008, Bruce Clay said that "ranking is dead" because of personalized search. It would become meaningless to discuss how a website ranked, because its rank would potentially be different for each user and each search.
In 2007 Google announced a campaign against paid links that transfer PageRank. On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat nofollowed links in the same way, in order to prevent SEO service providers from using nofollow for PageRank sculpting. As a result of this change the usage of nofollow leads to evaporation of pagerank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated Javascript and thus permit PageRank sculpting. Additionally several solutions have been suggested that include the usage of iframes, Flash and Javascript.
In December 2009 Google announced it would be using the web search history of all its users in order to populate search results.
Real-time-search was introduced in late 2009 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results. This new approach to search places importance on current, fresh and unique content.

Relationship with Search Engine (SE)
By 1997 search engines recognized that webmasters were making efforts to rank well in their search engines, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Infoseek, adjusted their algorithms in an effort to prevent webmasters from manipulating rankings.
Due to the high marketing value of targeted search results, there is potential for an adversarial relationship between search engines and SEO service providers. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web, was created to discuss and minimize the damaging effects of aggressive web content providers.
SEO companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients. Wired magazine reported that the same company sued blogger and SEO Aaron Wallfor writing about the ban. Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.

Search Engine and SEO Industry
Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, chats, and seminars. In fact, with the advent of paid inclusion, some search engines now have a vested interest in the health of the optimization community. Major search engines provide information and guidelines to help with site optimization. Google has a Sitemaps program dead link to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Google guidelines are a list of suggested practices Google has provided as guidance to webmasters. Yahoo! Site Explorer provides a way for webmasters to submit URLs, determine how many pages are in the Yahoo! index and view link information.

Types of SEO

White Hat vs Black Hat
SEO techniques are classified by some into two broad categories: techniques that search engines recommend as part of good design, and those techniques that search engines do not approve of an attempt to minimize the effect of, referred to as spamdexing. Some industry commentators classify these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites will eventually be banned once the search engines discover what they are doing.

White Hat SEO
A SEO tactic, technique or method is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.
White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to game the algorithm. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical.
White Hat SEO is merely effective marketing, making efforts to deliver quality content to an audience that has requested the quality content. Traditional marketing means have allowed this through transparency and exposure. A search engine's algorithm takes this into account, such as Google's PageRank.

Black Hat SEO
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.
Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. One infamous example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices. Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list.
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SEO Hats types

noreply@blogger.com (Anonymous) — Wed, 28 Jul 2010 07:45:00 +0000

Currently there are of Eight Hats ... namely

1. White Hat
2. Black Hat
3. Gray or Black Hat
4. Yellow Hat
5. Red Hat
6. Blue hat
7. Pink hat
8. Green Hat

The White Hat:

SEO is done here in ethical way that goes with google webmaster guidelines.

All the tips that comes under Google Web master Guidelines and that I have discussed in first post about ON and OFF page Optimization are called White Hat SEO techniques. In other words it is symbolizing facts and hard data. Always follow the organic way of SEO to rank long in search engine.

Black Hat:

It is quite opposite to white that goes with non ethical way that doesn't go with google webmaster guidelines or non organic way.

The Red Hat:

symbolizing emotions. Here we start making hypotheses about what's going on, but only on an emotional level.

The Black or Gray Hat:

It may be defined as the techniques that are used to get higher search engine rankings in an unethical manner. So anything that the search engine forbids us from doing like doorway pages, cloaking, and hidden text is Black Hat SEO. In short terms it is that applying black hat SEo to get White Hat SEO.

The Yellow Hat:

where we talk about sunny, happy, positive things.

The Green Hat:

It is just a matter of putting all unnecessary procedures and SEO actions to an end and focusing on what all is essential to get in website visitors. When focus is given more on the importance and prominence to the people who visit your website, your site will create more brand awareness, thereby becoming more trustworthy, rather than targeting keywords that provide more traffic, even though it means that you do not have any relevant pages suitable for them. It is to be understood that a happy customer is someone who is more important to your business to get in more profit to you, rather than getting more of inward links.

where you let your mind roams wide and free in endless pastures looking for solutions. Here is when you relax and explicitly think about solutions, ideally using a creative idea generation technique.

Pink Hat SEO

The meaning of the color pink is multifarious, but is generally seen as being loving and sensitive. Combine these with lattes, and you have an SEO who will be alert, possibly sophisticated, and very affectionate toward keyword research. Pink hat SEOs are notorious for having thin skins, however, so be careful.

The Blue Hat:

your sky-high big-picture view of the problem. Think in wider way.

Some say its related to advanced SEO techniques used for web promotion but the same has not yet been declared by any top SEO communities or SEO groups. Originally Blue Hat SEO is a name of a weblog so many misunderstand

And please do note that these SEO colors are not standard ones, they are marketing types distinguished between SEOs who adopt their SEO techniques from ethical to unethical or a mix of both.

BE always Search engine friendly. Follow W3C standards. Rank your site in oraganic way and don't be a spammer. Probably in the near future we might even come up with more colors of SEO as seen in rainbow!!!

H8T2SBDUMJ2

noreply@blogger.com (Anonymous) — Sun, 20 Jun 2010 14:44:00 +0000

H8T2SBDUMJ2

SUKECBQ3PEEM

noreply@blogger.com (Anonymous) — Sun, 20 Jun 2010 14:31:00 +0000

SUKECBQ3PEEM

SEO SEARCH ENGINE MARKETING

noreply@blogger.com (Anonymous) — Sun, 13 Jun 2010 16:41:00 +0000

it brings lots of traffic to your blog. There are millions of people search in the search engines like Google, Yahoo, msn everyday. So, if your blog has so many good posts and is well indexed by google, etc..you will get a good amount of traffic via search engines. There are a few steps to look at if you want a decent amount of traffic from the search engines like "submitting your blog sitemap to google", yahoo to index you blog pages very quickly. And the other important one is adding meta tags to your blog. If you follow these two simple steps, then you will get a decent traffic (massive traffic if your content is good).

Seo Submitting blog to Blog Directories

noreply@blogger.com (Anonymous) — Sun, 13 Jun 2010 16:40:00 +0000

You may know this before, submitting your blog to blog directories will bring you a good traffic.

Here is a good list of blog directories(there are so many directories, but the below one's will bring you a good traffic). Most of these blog directories ask you to register before you submit your blog. My suggestion is, create a new email address solely for this purpose so, your personal emails are not flooded with the emails sent by the blog administrators, etc.

You can find the Blog directories list here.

Participate in forums Seo

noreply@blogger.com (Anonymous) — Sun, 13 Jun 2010 16:36:00 +0000

Just go to google and enter your [major keyword + fourm] or [keyword+groups] and search. Suppose, your blog is about blogging, then search 'Blogging forum'. You will find some forums, groups related to your site. Register in the forums and post articles, etc with a link back to your blog(as a signature). Answer questions, clarify doubts and provide a link to your blog. But, Dont' SPAM.

Seo Social Bookmarking

noreply@blogger.com (Anonymous) — Sun, 13 Jun 2010 16:33:00 +0000

Social Bookmarking is another way to build good traffic to your website/blog. If you don't know what Social Bookmarking is

"Social Bookmarking is a practise of saving Bookmarks, tagging the posts with keywords in a website". Bookmarking means saving a specific website url(address) in your browser that you wish to visit later. There are so many Social Bookmarking sites like del.icio.us, digg, furl, technorati.

One good thing about these Social bookmarking sites is, you will get instant traffic. Just register with them, store your bookmarks, tags,.. and you are done, See your site meter blasting with traffic.

Submit Articles to Article Directories

noreply@blogger.com (Anonymous) — Sun, 13 Jun 2010 16:32:00 +0000

Submitting articles to article directories is another effective way to build more traffic. By submitting to them, your articles get massive exposure and gain you more traffic.

Some of the popular article directories are goarticles.com, ezinearticles.com, articlecity.com, etc.

There are hundreds of article directories, just google it

Leaving Comments on other blogs

noreply@blogger.com (Anonymous) — Sun, 13 Jun 2010 16:15:00 +0000

Leaving comments with a link back to your blog is another good thing to do. Leaving comments in the related blogs is more useful and it also increases your pagerank. Always leave good comments and don't Spam(by placing links like'click here' like that

SUKECBQ3PEEM

BEST 6 WAYS INCREASE TRAFFIC IN A WEEK

noreply@blogger.com (Anonymous) — Sun, 13 Jun 2010 14:44:00 +0000

You set up a blog with great content but,no one is visiting your blog, Everyone want's traffic so what's the use of it.So, you need atleast a decent amount of traffic and what's great than getting that traffic for FREE?

So,here is the good list of 6 Free ways to get traffic to your blog.

SEARCH ENGINE,

Submitting your blog to Blog Directories,

Participate in forums, Social Bookmarking,

Submit Articles to Article Directories,

Leaving Comments on other blogs

Why Quality Content Get Traffic

noreply@blogger.com (Anonymous) — Fri, 11 Jun 2010 18:20:00 +0000

There are 2 scenarios. Which would you rather have?

No quality content = No Traffic = No Money

Lots Of Quality Content = Lots Of Traffic = Lots Of Money :-)

More Backlinks = Higher Google Rankings = More Traffic!

Business SEO Parts

noreply@blogger.com (Anonymous) — Wed, 26 May 2010 05:31:00 +0000

Every business with a Web site should make Search Engine Optimization -- trying to get your site as high up as possible on Google and Bing search-results pages -- a part of their growth strategy.

At its most basic, "SEO" means finding ways to increase your site's appearance in web visitors' search results. This generally means more traffic to your site.

While intense SEO can involve complex site restructuring with a firm (or consultant) that specializes in this area, there are a few simple steps you can take yourself to increase your search engine ranking.

All it requires is a little effort, and some re-thinking of how you approach content on your site.