Learning how to choose the right kind of web hosting for your business is essential. Choosing the one that “looks right” without delving into the specifics could be a problem down the line. So how do you choose? Here’s our best advice.

Types of Hosting

Choosing the right type of hosting is the first step. While you can change this down the line, if you get it right from the beginning, you’ll be setting yourself up for easier growth and less hassle.

Shared

Shared hosting is the cheapest, but that’s about where the advantages end. You’ll be sharing server space and resources with numerous other websites, so the security, uptime, and speed risks are too large for most businesses unless you’re local and small.

Dedicated

Dedicated hosting is more pricey, but you’ll have resources all to yourself. It’s definitely a better choice for websites with more traffic, and you’ll have a certain amount of control over your own server.

Cloud

If you’ve got the budget, cloud hosting is highly recommended. It’s flexible, secure, has tons of space, and is scalable, making it ideal for almost any sized business. The downside is that it’s costly, but it’s worth it in the long run.

Virtual Private Servers (VPS)

Virtual private servers are the in-between of dedicated hosting and shared hosting. You’ll have your own slice of a shared server, which means you get resources dedicated to your site, but it’s still not quite as stable as a dedicated server. Price-wise, it’s a good happy medium.

What to Look for When Choosing a Web Host

Once you’ve chosen the type of hosting that works for you, consider each of these factors to make sure it’s actually the right choice for your business.

Reliability

This mainly refers to uptime. When your website is down, nobody can access it, which means you’ll only annoy people who are trying to get onto it. The more uptime, the better.

Security

Security is huge. Some web hosts don’t have the greatest security, which is a risk you just can’t afford to take. Find a web host that offers regular site updates and backups. This will put your mind at ease, as you’ll have a backup if something goes wrong.

Server Location

If the web host’s server is far away from where your main traffic comes from, it can add seconds to your web page loading times. Considering visitors bounce from a site if it hasn’t loaded within 3 seconds, it’s well in your best interest to choose a web host with a server close by.

Content Delivery Network (CDN)

If your web host’s server is a little far away, they can make use of a CDN—content delivery network—to deliver content to users. These routes your site’s content through a network of servers, significantly improving load times. Choosing a host that uses CDNs is a good idea, so you know your content is being delivered to everyone seamlessly.

Scalability

If your business is on the rise or you plan on growing significantly in the future, make sure your web host can accommodate your growth in terms of resources allocated and traffic coming into the website. Choose a host that can scale with you to avoid having to migrate everything to a new host later on.

Support

Customer support and technical support are essential. If you need help, your web host should be available. The best way to find out what kind of customer service your chosen web host offers is to Google customer reviews. Real people, real experiences, real info!

Backup

Nobody wants to think of the possibility that their site could crash… But it does happen. If your site crashes, your web host needs to have a backup that can quickly and easily be restored. Out-of-date backups are no good—choose a host who backs things up regularly.

Server Resources

Resources include storage space available and your bandwidth. If your site is comprehensive and includes a lot of pictures and/or videos, you’ll need a significant amount of space. Bandwidth is all about how much data can be moved between the website and the server in one go. The better the bandwidth, the more people can visit your site at once without the risk of crashing.

Benefits of Choosing The Right Web Host

Choosing the right kind of web hosting for your business comes with a whole lot of benefits and eliminates a bunch of drawbacks. Here are some of the top benefits you can expect when you choose a host that’s aligned with your business goals:

• Easy App Installation – Many hosting companies offer one-click installation of popular apps like Magento, Squarespace, and WordPress. This makes it easier to set your site up without going into great technical detail.
• A Great Uptime Guarantee – Decent web hosts offer an uptime guarantee of 99%+. Don’t settle for anything less!
• Scalability – As your website grows, you can scale to more resources, space, and bandwidth effortlessly, supporting your goals every step of the way.
• Improved Customer Service – If you’re happy with your web host and the relationship is good, they’ll take care of you and your website.
• Increased Website Performance – Everything from uptime to web page loading speed will be improved when you’re with the right host. Your site should run as smoothly as it can.
• Improved Security – You can put your mind at ease knowing that your host has measures in place to prevent security breaches. If something does happen, you should know that your site is backed up and ready to restore immediately.
• Reliable Uptime – The tension that comes with your website being down will be a thing of the past!
• Ability to Handle Your Traffic – Whatever volume of traffic you’re getting in, your host should be able to handle it with no worries about the website crashing. Every user will get a seamless experience.

Conclusion

You can’t get away from the fact that your website will just run more smoothly if you choose the right kind of website hosting for your business upfront. It’s a tricky topic for most business owners, especially if you’re not tech-savvy.

But I can guarantee that if you consider the factors mentioned above, you can’t go wrong in choosing a web host that will suit your purposes. Get this right, and your business should soar!

About the Author

Paul Wheeler runs a web design agency that helps small businesses optimize their websites for business success. He aims to educate business owners on all things website-related on his own website, Reviews for Website Hosting.

The post How to Choose the Right Kind of Web Hosting for Your Business (shared, dedicated, cloud, VPS) appeared first on SEO Discovery.

Archeologists have discovered a variety of silver ornaments in the ancient tombs in China, Mesopotamia, Greece, and of course Egypt.

While the metal has been a highly decorative status store, it was and still is more than that. Silver is an excellent store of value. Perhaps the biggest contribution made by silver is its use as money throughout history. A great example of the prominence of silver is Rome’s Silver Denarius.

The Denarius was first used in the Roman Republic in 211BC. For four centuries the silver Denarius was used as currency before it collapsed because of the greedy, over-leveraged  government. The quantity of silver in a Denarius was above 90%. This was because Augusta Caesar decreed that all silver coins should be 95-98% pure. However, the Roman empire collapsed and so did its currency. The Roman government couldn’t handle running a government. They had underestimated what debt things like border defences, infrastructure, and administration costs could do to a currency. The modern world learned a lot about currency valuing because of the mistakes learned by the Roman’s failure.

When the Denarius was about to die, its quality also declined from 95-98% pure silver to about 74 -89%. When the mid-century rolled by the quality of the silver Denarius had declined even further. It was no more a silver coin because it was made of 3 to 45 Percent meaning that the bulk was made with other metals. In 285 AD, the Roman empire had declined so much it split in two. A weak Rome drowning in debt and unable to curb the rampant corruption that happening in the government and its coin minter could not protect itself from other Germanic tribes. The countries that the great empire had laid siege to in the past were emboldened to reclaim their lands and reassert their sovereignty.

Fast forward to the future and we find another big global power, the United States taking up silver and using it as currency. Between 1794 and 1964, silver coins minted in the U.S contained approximately 90% pure silver. The country had vast stockpiles of silver. Around this time ordinary people began buying silver for their own personal investment portfolios. The cost of war pushed the government to issue paper currency backed by silver. This didn’t quite work out and America started issuing silver dollars. We have learned from the fall of the Roman Empire and the debasement of the U.S currency that having a real form of money like silver can keep one’s finances safe from inflation, unstable political situations, and poorly run government. You can buy silver when it is affordable for you to buy and sell silver bullion when the market price of this white metal goes high enough for you to realize good returns.

More people are taking interest in holding precious metals like silver to protect their wealth in the face of persistent inflation. There has been a rush of investors coming into the silver market that people are starting to wonder if there is enough to meet the growing demand. Silver is a precious metal that is available in limited amounts. The use of silver is not abating there are new industries that have sprung up that use silver. Over the years, the rumours that we might be running out of silver have been swirling. They have been reinforced by the emergence of a new type of precious metal dealer who wants you to sell silver bullion your own. Silver space, Silver is still needed for all the reasons listed at the start of the show, and rumors abound that a supply shortage of silver is inevitable.

With the growing use of silver in mind, what does the future hold for silver?

Every smartphone, desktop, laptop, TV, and a lot of other electronic products have silver as an important component. Phone manufacturers release new phones at such lightning speed that there are billions of cellphones flooding the market. And then there is a rise of nations that need computers to keep in touch with developing worlds. There is no doubt that the future is silver, the price of silver might just skyrocket to $100 an ounce quicker than some people have speculated.

The post A brief history of currency and silver appeared first on SEO Discovery.

Choosing WordPress to host your blog or site is definitely a good idea. After all, we are talking about the most popular CMS in the world. And for good reason. However, just as with every single site out there, your web presence is only as good as the host you choose.

For WordPress, several hosting providers developed special hosting packages. An example can be seen in WordPress hosting with KnownHost. While this is something you want to consider, it is important to compare between the packages offered by different providers. Some are simply a whole lot better. As a result, here are some of the main things you should always take into account.

Price

Price is usually the first factor analyzed when choosing a WordPress hosting plan and we should mention it firsts because it is very easy to make a mistake. In an attempt to save cash, many opt for the lowest prices. This is generally a bad idea because very cheap options offer cheap services.

You will surely be tempted to go for shared hosting. This is a good option for when you launch your site since it is good for low traffic. However, if your site grows, it will need more resources. Also, hosting packages created specifically for WordPress are much better than the cheap shared options.

Security

The only hosting provider you should consider is the one that can offer adequate protection. It does not matter if you run a business site or a personal site. The best providers always offer security features like daily backups, cybersecurity software, SSLs, and a whole lot more. Also, it is always important to have access to the host at one level or another. Just authorized people should be allowed to use the site’s administrative features.

Server Uptime And Reliability

The website needs to be online forever. This is why the best host for you is the one that can guarantee suitable server uptime. The hosting provider should offer as much as possible. Stay away from those promising 100% uptime since this is not realistic. However, those offering 99.9% are to be considered since this is possible and just means the technical department quickly reacts. At the very least, stay away from all the hosts offering uptime under 99%.

Great Customer Service

You should always learn all you can about the customer support offered by the provider before you agree to any package. The team that offers assistance will interact with you sooner or later and if the staff is bad, you can be sure your entire experience will be horrible.

Keep in mind that in many cases companies claim they offer full time customer support. In reality, you might end up waiting hours to days until you actually get the help you need. This is why it is so important to choose the hosting provider with great customer reviews. You can easily find these with the use of a simple Google search. Look for such information so you choose just those service providers that offer stellar support.

The post Consider This When Choosing WordPress Hosting appeared first on SEO Discovery.

Get Response starts at $ 15 per feature per month. Free version is however not available. The CRM Get Response offers a free trial. Get Response has powerful features like a landing page builder, customer relationship management (CRM) software, and email marketing integration. These are essential tools to launch and manage effective marketing campaigns. With this toolkit, you can customize your interactions with leads, prospects, and customers to build strong customer relationships.

Get Response provides reliable marketing automation, including contact tagging, automatic segmentation, campaign-triggered website tracking, and automation for managing cart abandonment. However, every business has different requirements, hence in case your business has different requirements we have listed down top 3 Getresponse alternatives.

1. EngageBay:

EngageBay allows you to completely automate your SMS or email marketing campaigns with automated email sequencing, scheduling, email tracking, and even welcome emails. Grab your customers’ attention by creating custom video thumbnails using

EngageBay’s powerful video marketing templates. Embedding custom thumbnails in emails has never been easier. With modern CRM telephony software, you can target personalized offers to your leads by monitoring both the context and content of your conversation. EngageBay’s booking scheduling tools improve efficiency and brand awareness by allowing customers to choose the right times for meetings. The service area can provide customer support tickets, track issues, and resolve queries. You can also automate the ticketing system, create predefined replies, and create support groups. Thanks to this feature, you can interact with your customers in real time. You can also pre-design your live FAQ solution to improve efficiency.

Pricing:

The price is very fair, especially considering the level of service. Their Pro Plan does not have a mandatory membership fee of $9.99 per month. Engage Bay has the option to save as many contacts as you need. You can add notes and save logs. Potential customers can see incoming emails and discussions with agents. Considering these prices and the free plans offered by EngageBay, those prices are much better than the keep prices.

Pros:

It’s affordable and you only pay for what you need, not the entire stack.

Integration with a popular CMS is very easy. phone support is extremely supportive.

There is a free plan. Overall an ideal alternative to Get Response.

Cons:

Provides a limited template compared to other CRMs.

Beginners might find it hard to learn the CRM.

2. Nimble:

Nimble is a communication-based CRM tool that makes it easy to stay in touch with prospects and prospects. This CRM software is also surprisingly affordable, for all that Nimble has to offer. Once you have contacts in your database, you can segment them according to your needs. This is where Nimble’s custom fields come in handy. Just create a tag and drag it over your contacts to create a flexible list.

Pricing:

Nimble makes pricing easy. One plan is available for $ 19 per user per month for annual payments and $ 25 per user per month for monthly payments. In addition to all the features of Nimble, you can take advantage of up to 25,000 contacts, 1,000 custom fields, and 2GB of storage per user. Updates are available if you need more contacts or storage space.

Pros:

The Nimble platform offers flexibility by combining all social activities, activities, emails, activities, tracking information and more. In one main app for better engagement with your valuable contacts. In other words, the aforementioned software helps users keep track of jobs, transactions and activities quickly.

The 2 benefits are to provide contact and context information. This gives your business flexible, fast and smart options. Effective as an alternative to Get Response.

Cons:

In most cases the imported contacts have a messy structure and require a lot of organization

The main limitation of using the above software is that bad social accounts can be reflected in the contacts.

3. Keap:

Keap shows which new leads and customers are viewing, clicking, downloading, and buying on your business website. As a result, marketing and sales teams can easily track and respond to each customer’s needs. Keap helps you build an organized database by deriving more benefits from other locations such as order forms, web forms, landing pages, business cards, spreadsheets. The campaign builder will help you create more campaigns with relevant welcome emails, reminders, and additional information to send to new leads and loyal customers. The many features that this CRM offers makes it a good alternative to Get Response.

Pricing:

Keap offers four pricing plans that give users access to lead capture, email marketing, sales automation, and marketing automation. Each subscription contains one user and 500 contacts. You can also get a 1-day free trial at Lite and Pro levels. All prices include one user and cost $ 30 per additional user per month. If you need more than 25,000 leads, you should contact your sales representative to consider pricing options. Keap also charges a one-time fee of $ 99 per “Expert training” for all plans. However, the demo does not include sample account data, so you will need to enter what you need to test the software. The breakdown of plans and pricing is as follows.

Pros:

Keap also has a resource-rich community center and a powerful self-help center with articles, videos, and step-by-step tutorials to assist users in all aspects of the platform.

Keap makes it easy to create and send personalized quotes with pre-configured services and costs. When a prospect views and accepts a quote, you’ll see real-time activity updates.

Cons:

Keap may not be the best choice for businesses that collect or purchase huge mailing lists with a strategy of rolling out the largest network possible. If you’re using Keap, we recommend cleaning and segmenting your mailing list before signing up.

The post 3 best Get response alternatives for marketing automation in 2021 appeared first on SEO Discovery.

20 free SEO tools that you can’t miss

1 # Google Analytics

It is an indispensable tool that every marketer and SEO should know. With it, you can perform analysis and see your website’s performance, obtain information on conversions of visits, and technical analysis reports (advertising, social networks, content, etc.)

2 # Google Search Console

One of the best extensions that Google can offer you is to eliminate harmful URLs and backlinks from your website, among others.; Also, it offers detailed reports on search analytics, crawl errors, and searches on your website.

3 # Google Keyword Planner

It is one of the most practical free SEO tools for finding keywords. The keywords are an essential element of SEO. They help us better position our website by making search engine algorithms see a page’s content as relevant and of interest to users. With this tool, you will find keyword suggestions and information on how often they are searched and changes over time.

4 # Google Trends

With Google Trends, we can detect which search trends are occurring nationally and internationally. This tool allows you to observe the most active searches depending on the geographical area, the trend lists of the most viewed videos on YouTube.

5 # Google Page Speed Insights

One of the essential aspects of improving the user experience is increasing the loading speed, which will also improve your web positioning or SEO. With this tool, you can analyze and optimize the page speed of your web page or blog.

6 # Google Mobile-Friendly Test

Users increasingly access the internet from their mobile phones with more frequency. Therefore, your customers will also be browsing your website from this device. This Google tool allows you to optimize your website so that your users’ experience is just as good as any device.

7 # Google My Business

One of the most useful free SEO tools; in your profile is adding all the information about your company that may be attractive to potential clients. Additionally, through Google My Business, you narrow the distance between you and your users, creating the kind of dialogue that catches the eye of search engine algorithms.

8 # Google Business Review Link Generator by White spark

It is essential that your customers can easily find you online. It is also vital that when they have something to say about their experience with your company (especially if it is something positive), they have a place to do it. With this tool, you can create personalized links to send to your clients and have them write their opinions directly on your Google profile.

9 # Semrush

A complete freemium model SEO tool; some of the free features include keyword research or competitor analysis. If you decide to invest more in SEO, you also have a payment option that allows you to do wonders. Until then, you can also enjoy the benefits of SEOquake, an affiliated Chrome extension with many features.

10 # Microsoft Is SEO Toolkit

This extension allows you to carry out a detailed analysis of your page, manage robots.txt files and Manage Indexes and Sitemap Files to Control How Search Engines Interact with Your Page’s Content.

11 # Keyword Generator by Ahrefs

Ahrefs keyword generator brings the first 100 keyword ideas for any seed keyword or phrase from our database. Shows the estimated search volume for each suggestion;

12 # Ubersuggest

It is a fantastic tool for finding keywords as it provides you with the number of searches by word and by geographic region and shows you the pages with the best positioning that contain those keywords.

13 # Answer the Public

If you want to know what people are looking for (and how could you not like it, if it is the best way to create relevant content?) This is the perfect tool. Answer the Public shows you searches related to the keywords you enter. This way, you will know precisely what your audience’s needs are, and you will be able to supply them.

14 # Screaming Frog

This is one of the most used tools for SEO audits. In the free version, up to 500 URLs can be analyzed. Thanks to Screaming Frog, you can quickly eliminate all SEO errors from your website. And if you want to go further, you can always bet on the paid version, which allows you to analyze unlimited URLs.

15 # Serprobot

Knowing where your website ranks in search engines is essential to control your SEO strategy. That is precisely what this tool offers you. This way, you can determine exactly what works and what needs improvement.

16 # Outdated Content Finder

Just like the name says, Outdated Content Finder helps you find outdated content on your website. It’s that simple and that essential. To keep your range in top condition, you need to know what needs to be updated.

17 # Copyscape

This is one of the oldest and free SEO tools out there today. Fully recommended both to control possible plagiarism cases and know who shares your content and if they link them to your site (and if they do not, be able to ask them to do so).

18 # Link-Assistant

Part of SEO Power Suite (but accessible), this tool allows you to analyze the ranking of your keywords and analyze the competition and analyze on-site SEO of your website. Almost everything, well, except saving your campaigns, but still, it is one of the complete free SEO tools.

19 # Open Link Profiler

A free SEO tool to check the backlinks of your website; enter a domain in the search bar and let it do the rest;

20 # Ifttt

It may not be one of the most apparent free SEO tools, but it is no less helpful for that. The perfect way to automate and synchronize almost everything in your life, from every day to your marketing tools; among other things, it facilitates the flow of content through your different social networks. When everything goes together, it’s easier to produce content that’s true to your brand and relevant to your audience.

Have you used any of these free SEO tools? Would you recommend any other? We would love to hear from you! If you have something to share, feel free to leave a comment.

The post The 20 best free SEO tools that you should know appeared first on SEO Discovery.

SEO link types

To carry out a strategy of link building as effective as possible is essential to know the different types of SEO link that exist and how to use them before you get going.

Internal links

We start the list of SEO link types with internal links. These are hyperlinks between two pages within the website itself. That is, they belong to the same domain.

For example, in the case of having a blog you can link an article published with another of the same subject. This will arouse interest among readers and increase the time spent on your website.

Proper use of internal links will also help search engines crawl new content and categorize it.

Internal links are divided into two groups:

. Navigation links: menus, sidebars, footer, etc.

. Contextual links: within articles and texts.

Advantages of Internal Linking

We already know what internal links are, but what are their advantages?

Improve user experience: If a user wants to find more information about a word or topic related to your article, a direct link to the explanation will certainly improve their experience. Google prioritizes satisfaction, so it will be a plus to improve the positioning of a website.

. Reduce the bounce rate: Internal links make it easier for the visitor to navigate. The use of related hyperlinks increases the number of page views and the permanence on a site.

. Help Google to classify your website: We could say that this type of SEO link allows Google to get an idea of ​​your specialty and the content you offer. Also to which sections you give more value.

. Transfer of authority: Through internal links we transfer authority and thus we can position the pages that interest us. It gives you the opportunity to position the URLs you prefer.

Avoid cannibalization: These hyperlinks will improve Google’s understanding of detecting important content on a website. Devising a strategy will help you to do so and thus avoid cannibalization. You will know what to prioritize.

External links

Second, among the most important SEO link types are external links. External links are those that point to a domain other than your website. A synonym for the external links is outbound links.

The number of external links is also important when it comes to being evaluated by search engines.

Be careful with abusing the use of these hyperlinks. An excessive number of them can be detrimental to the positioning. They must be related to the content and provide added value. If you go to spam or unreliable page, search engines could penalize you. To avoid this, external links to trusted and relevant sites should always be included.

On the other hand, if you do not want your external links to be evaluated by Google or other search engines, you will have to identify these hyperlinks with the no-follow attribute;

To find out if it is a suitable link or not, think about whether you would recommend that particular web page. If you are not clear on the answer, you better not do it.

In terms of quantity, too many external links could weaken the ranking of the website. One to three would be the correct number.

Advantages of External Linking

The advantages of external linking include the following:

They generate links with authorities: There are times when you link to another web page, it notices and returns another link to your content. It is a good way to generate links with other authoritative brands on their websites.

Improve the user experience: As in the case of internal links, external links also improve the user experience. When you offer the visitor quality-related content, it will position you as a reference source and you will gain credibility.

Greater possibilities of diffusion: It is the most obvious advantage. The more valuable information and links to websites that expand or validate the content, the more likely it will be shared on social networks. This indirectly helps build brand reputation and positions you better in SEO.

Dofollow links

Among the different types of SEO, links are do-follow links. These don’t actually exist. There is no HTML tag or attribute that is named like this. This term only exists to differentiate it from no-follow links. That is, by default, all links are dofollow.

It is an ordinary bond with no additives. In the case of wanting to convert the link to nofollow, we would have to add this tag.

These types of links facilitate the discovery of new pages and content on the Internet by search engines. It is visible to Google. He comes to tell the search engine to follow that link because it is of quality. The engines consider it as a vote of confidence towards that other web page. This, in short, causes the authority of that page to increase and yours to decrease.

This last point is the great disadvantage of this type of link: the transfer of authority.

It is true that, on the other hand, Google ends up implicitly adding the importance of your page. The search engine values ​​those who put these links since they relate their use to the generosity and the provision of valuable information.

Nofollow links

Finally, it is necessary to mention the existence in the list of types of SEO links to nofollow links. In contrast to dofollow, nofollow is an HTML attribute. In fact, documents on the Internet are encoded with this language and are used to tell the search engine not to follow it.

In addition, nofollow links do not add points to our website or increase notoriety, nor do they improve SEO positioning.

Google originally introduced this tag in 2005 with the goal of combating excessive negative link spam in blog comments. That’s why platforms like WordPress, for example, add the nofollow tag to comments with links by default.

To know if a link is dofollow or nofollow, we just have to right-click on the hyperlink that we want and select the “inspect” option. A part of the page code will automatically be displayed exactly at the point where the link is located. We will only have to look at the attributes that accompany the link and look for the tag «rel =» nofollow »» . If it does not appear, it is dofollow.

What did you think of this article on SEO link types? Comment and Share!

And if you want to become an expert in web positioning, train with our Master in SEO and Search Engine Positioning. You will acquire the technical and practical knowledge, along with the work methodologies of the industry, to apply what you have learned in the business world. We will wait for you!

The post SEO link types: definition, characteristics and advantages appeared first on SEO Discovery.

Whether your website is a service page or an online store, how you approach and work your link building and web positioning strategies will make you appear sooner or later in the Google SERPs.

And that yes or yes, directly influences the volume of sales and customers you can get.

Therefore, and given that link building or link building strategy is such an important and complicated factor, my recommendation is that you leave this area of ​​work in the hands of a specialized link building company.

Because if not, most likely:

. Don’t get good backlinks for your website

. Base your link capture strategy on irrelevant sites

. Get toxic backlinks that can lead to penalties

As the years go by, Google has continuously modified its positioning algorithm, paying more and more attention to how companies get their backlinks and hardening that link building techniques that are black hat or that involve the buying and selling of links.

Where before quantity was sought, now quality is sought;

Have you thought about starting a link building strategy for your online business? Do you really know the importance of good link building for your website?

If you still don’t know, keep reading. I want to leave you in this post a complete link building strategy guide so that you begin to understand the relationship between getting good backlinks and appearing in the Top 10 of Google.

Link building or link acquisition strategy is a fundamental part of positioning that will help you increase your Web Authority and thus improve your search engine positioning and the visibility of your keywords.

13 link building strategies that work. Keys to good link building; #positioning

What is Link building

Link building or link building is a SEO Off Page positioning technique whose objective is to increase the authority of a website by obtaining backlinks or external links that point to specific pages of that website.

Although there are many types of link building strategies, the reality is that the more SEO links or backlinks you have, the better the quality of your website will be and that will significantly increase your visibility on Google.

To understand this, you have to follow the following thread.

. Thanks to SEO on Page, among many other aspects, you define the best keywords for your website and place them on those sites where Google indicates. In this way, Google indexes those keywords, which little by little are positioned on the various pages of the SERPs.

. However, it will be very difficult to get those keywords to the top of Google. It is here where the link building or link building strategy helps to be able to climb them to the first positions.

For this reason, whenever you think about improving search engine positioning, think about getting backlinks for your website continuously and well done.

Again here I refer to the importance of having a link building company that helps you achieve visible results, not just links.

Important aspects when it comes to getting SEO backlinks

A little later we will talk about how to do link building and what types of external link building strategies exist.

But first of all, it is important that you know two very relevant concepts when talking about backlinks. Both refer to the popularity of your website, that is, how your website is seen in the environment of your sector and the internet.

In any environment, we would talk about any business being popular if many people talk about it or recommend it. In this context, Google interprets external links as recommendations that other websites make yours.

Thus, the more quality links you have, the better recognition your website will have and the greater the visibility that Google gives it in search engines.

Two important metrics that you will have to constantly analyze to see how your website evolves with respect to the link building strategy you are carrying out are:

. Domain Authority, The authority level of your website, which evaluates the set of backlinks that reach your website and their authority;

. Page Authority, The authority level of each of the pages of your website based on the volume of external SEO links it receives.

This is why, when designing your link building strategy, you should be very clear about which pages you are interested in positioning first (you have to prioritize) and which keywords are those that you are interested in placing in the Top 10 of Google.

Thus, the work to get good backlinks will be focused on working on specific pages and with specific keywords.

Analyze your backlink profile

Always when starting to carry out actions for the construction of external links, it is important to analyze the current situation of each website through an SEO Audit.

If your website is new and you start from 0 there will be no problems, but if you have been on the internet for some time and if someone has already done some link building for you, it is important to be able to review and analyze the backlinks that point to your website, to avoid possible penalties .

SEO Link Audit Objective:

Reduce poor quality links. Poor quality external links or from unsuitable sites or with a high level of SPAM, can undermine the authority of your website, so it is important to detect them and later DE authorize links to tell Google not to have them in bill.

Increase relevant SEO links. The strategy of attracting backlinks will work to look for quality and receive those recommendations from websites that really bring you benefits.

How to do Link building; Link acquisition strategy design

I want to tell you very quickly how to do link building, or at least how to start at the operational strategy level.

As in everything, starting to get a lot of backlinks without rhyme or reason and without strategy does not make much sense. For that:

. Establish a priority of pages or products that interest you the most. Everything at the same time is complicated, so establish a priority by pages, services or categories in order to start getting backlinks for your website.

. Identify the best keywords for those pages or products, search many synonyms and SEO variables.

. Start your link building strategy by including an “anchor text “in those external links that corresponds to those synonyms and SEO variables that you have previously defined.

. Use all the means and techniques to get links at your fingertips, always in a positive way and creating structures at various levels, to guarantee the best results.

. Measure the results of everything you do on a monthly basis.

If you develop a proper link building strategy, I can assure you that in no time you will see the results come in the form of a significant increase in traffic and the authority of your website.

Best types of link building strategies to get quality SEO links

It is very common that every time I teach an SEO course I am asked how to link building and where to get good backlinks.

The truth is that the world of links is like that of mushrooms. Nobody ever tells you where they find them. So instead of telling you where to put links, I’m going to show you different types of link building that you can do.

1. – Payment link building strategies

Although this type of link building will cost you money, it is usually the best option to get results. At least it is the one that will give you the best level of SEO backlinks.

1.1. – Outsource the Link building process

Designing and executing the entire link building strategy is complex and time consuming. Not to mention that by saving money you can be capturing backlinks from undesirable sites and minimizing the SEO impact on your website.

Therefore, once again my recommendation for this specific aspect is that you subcontract a specialized link building company that will carry out this work for you and help you grow on the internet.

1.2. – Links in press releases

The notes online media are a good link building strategy. To do this, create your content or note within the context of your professional sector, in order to gain relevance little by little.

You can take the opportunity to get backlinks in press releases when you launch new products or services or when you have important news about your company.

If you are going to send company notes to various media, do not send the same to all of them. Create several or make various modifications.

It may be necessary to have someone who knows how to write content properly, not everything goes and this is only about capturing links, it also influences the perception of your brand.

Most media will give you a “No follow” link to your press release; however the relevance of this can be very great.

The sites where you can send free press releases will offer you little, if you want results, bet on good sites, which will obviously involve a payment.

1.3. – SEO backlinks in the media

This type of link building is increasingly used. Very similar to sending press releases online, it involves hiring “spaces” in relevant online media.

These spaces are sometimes sponsored content or infomercials and more and more online media are offering them at very affordable prices.

These sites will almost always provide you with Do Follow links, so it is very common to hire these spaces on a regular basis in your link building strategies, in order to complement the organic link building that you are doing monthly.

To achieve these external backlinks you will have to work with specialized platforms. If you don’t know which ones are the best or how to hire them, tell your link building company and they will do it for you without problems.

1.4. – Sponsored links

Similar to the previous points, this link building technique involves proposing to online magazines, blogs or pages in your sector the inclusion of an SEO link on their website, pointing to yours, in exchange for a price.

The best way to do this is always through content, so it is best to look for blogs with good SEO authority and with content that may be related to what you do.

Thus, the link building strategy will be very natural and the growth of your web positioning will be much more effective.

1.5. – Analyze the backlinks of your competition

This link building technique consists simply of analyzing how your competition is positioning itself based on the external links it receives, in order to be able to use the same sites as it.

The cost of this action to capture links is given because to do this SEO competition analysis you need specialized positioning tools, which have a minimum cost of about $ 100 / month (or more).

2. – Free link building strategies

We are going to see some of the most common free Link building techniques. It is important to mention that the fact that they are “free” does not imply that they are easy or fast to implement.

2.1. – Links in directories

This type of link building was very powerful a few years ago, however right now, with some honorable exceptions, it will give you very little.

That does not mean that you can include your website in directories and get many backlinks with something of value. Look for business directories, blog directories, industry directories or similar and analyze which of them is better to get backlinks for your website.

2.2. – Backlinks in comments on blogs and forums

This action to capture links was widely used a few years ago, as it was simple and fast. However, today, not only does it hardly contribute anything but it can also “dirty” your online reputation.

If you want to get SEO backlinks from forums and comments, follow these steps.

Do not think that is to arrive and leave your link, this link building strategy takes a long time.

To leave comments on blogs you must be very participatory and read a lot of content. The comments you make should contribute or generate debate; only in this way will you get a no follow link.

In the forums, you must participate in those that are from your sector and provide solutions. Therefore, this link building technique may involve creating content that offers solutions to other users’ questions. Only then will you get external links from forums.

2.3. – Create valuable content that attracts links

Personally, the best backlink building strategy a business can do. The content;

The reason is very simple. The content of a blog is not invasive; if it is well done it tends to offer solutions to the user so it does not generate rejection and also significantly helps to improve the SEO of your website.

A good content creation policy for your blog will help you greatly to improve getting more backlinks, since it will be the users themselves who link these posts from their own pages.

2.4. – Share your posts in news aggregators

Use this link building action every time you publish a new post on your blog.

It basically consists of including your content in directories and websites that allow its free dissemination. There are very good sites that will allow you to get good free links easily.

We leave you here a list of the best places to get Do Follow links.

2.5. – Link Baiting, get 100% natural backlinks

Link baiting is part of the link building technique that we talked about before, based on the creation of content and its diffusion in a natural way.

This way of getting SEO backlinks starts from creativity when creating and disseminating your content and is very natural, as it relies on elements that are highly liked by users:

Social media

Videos

Tutorials, manuals, guides

Info graphics

EBook’s

etc.

I insist again. For all this to help your link building strategy, you need these actions to add value to the user or else no one will share them, nor will you get links, nor will you become relevant in your sector.

2.6. – Guest Posting

The Guest Posting is a type of link building widely used by those websites that have a blog and a strategy for content creation.

The Guest Posting or guest articles, consists of publishing a post of yours in a blog of another website or blog with good authority and that they in turn publish their content on your blog.

In this way, in addition to each reaching a new audience, you can get quality external links from those websites.

2.7. – Participate in digital contests to achieve authority and relevance

If you have certain relevance in your sector of activity, this strategy of attracting links will help you increase your web authority.

Periodically, many sectors and media hold very diverse contests (best blog, personal brand, sustainability, or others) in which users with their votes determine the winners.

Therefore, apart from getting great visibility for your brand, this action will allow you to get quality SEO backlinks for your website.

2.8. – Ask them to put a link to your website

Honestly, to increase your external backlinks in this way you will have to throw a lot of anger and be very patient.

And I say jet because at the end of the day it implies contacting authority websites and asking them (by the face) that in one of their content they put a link to other content of yours or to your website, arguing that this post has more value.

In our agency there is not a day that we do not receive an email of this type. We almost always say no to them but surely in the end they are getting links for their link building strategy in one way or another, if not, they would not.

Platforms to get SEO backlinks

Throughout this post we have mentioned on a couple of occasions platforms from getting backlinks for your website.

The truth is that over time, they begin to be many and varied, although the work philosophy is always the same or similar.

I leave you to finish this post, a list of platforms from which to complement your organic link building strategy with paid periodicals.

. Publicities

Unancor

Seeding Up

Leolytics

Low post

What did you think of the content? Have you already learned how to do link building and the importance of getting SEO links for the visibility of your website? I await your comments!

The post 13 link building strategies that work. Keys to good link building appeared first on SEO Discovery.

The market research process is one of the most important tasks for companies of all sizes across verticals. It can provide you insights into various things. You can discover new product or service opportunities, identify target customers’ needs and pain points. More importantly, you can use the findings to make data-driven business decisions.

To win the market research game and stay ahead of the competition you must structurize it. There are specific steps that you can replicate every time you research to get tangible results. Let’s see which steps you must take and what tasks you must complete to triumph the market research process.

Market Research Process – Goals and Objectives

You should start looking at the market research process as if it was a scientific study. Every scientific education or research has a defined goal and objective. Often, multiple targets and objectives. You can’t plan your market research initiative or choose the right research methodology if you don’t know what you are trying to achieve.

The best way to do it is to identify the problems you want to solve. For instance, you might want to examine the market saturation, volatility, or customer purchasing habits and preferences. Each one of these problems can be transformed into a research problem. For each one of them, there is the right market research study.

Let’s say you want to find out what is the current situation with market saturation. You will have to analyze the competition, their supply chain, pricing policy, and inventory to find out the gaps you need to fill in.

Whatever the problem is, you must be pristine clear when defining it. Once you’ve defined the research goals and objectives, you can easily communicate to your market research team what you want to achieve. The best way to nail down identifying a problem and defining goals and objectives is to include managers of all departments that stand to benefit from the market research results.

Design The Research Methodology

Do you go with a quantitative or qualitative market research design? How do you know which one to pick? There are different market research studies, but there is only one right research study for you. However, now that you have defined research goals and objectives, pinpointing the right research methodology is easy.

Choosing the research methodology will also point you towards proper data collection tools you should use to get your hands-on useful data. These tools can range from short questionnaires and pop quizzes to focus group discussions and phone interviews.

You will also have to choose what geographies you want to cover. For instance, the design for researching a local market and the remote one will significantly differ in terms of data collection tools used.

During this stage, you mustplan ahead and get all your assets and resources ready. Besides determining the budget for your market research process, you will have to get all the materials ready. If you choose to go with focus groups, you will have to find relevant moderators and give them all the required documents.

For interviews in person or over the phone, you will have to get questionnaires ready.

Recording and Storing the Raw Data

Like any other business process, the market research process also generates deliverables. In this scenario, the deliverable is data. The type and size of data will vary depending on the data collection tools you use. The data can come in various forms ranging from video and audio recording to completed questionnaires and observation notes.

This is what we call raw data. The most critical thing you should take care of during this stage is to ensure the data is error-free. The success of your market research effort depends on data integrity. Bad data leads to wrong insights, and wrong insights result in costly business mistakes.

Gather your entire market research team and communicate the importance of data integrity. Have your most trustworthy managers perform data integrity checks at regular time intervals. In the best-case scenario, you want to check your data for errors every day.

Data Processing

Data processing encompasses numerous tasks designed to make sense of all that raw data you collect during market research. This is a very important step as it allows you to consolidate your data sets into one big and structured set you can process. Data processing becomes even more critical if you have to handle different types of data sets.

If you do a lot of ground data gathering, your teams will have to digitize the data. The goal is to end up spreadsheets loaded with data. When you have data files ready, you can decide which data analysis software you can use.

Bear in mind that data processing takes a while. Should you need the results as soon as possible, consider processing data on the go. Break down your data into sequences and apply data processing on one data batch at a time.

Data Analysis and Extraction

After the data processing is done, you are ready for data analysis and extraction. Take all your data files and load them into the relevant data analysis software. The software will help you identify patterns in your data set and discover correlations between variables.

Data analysis and extraction give your data meaning and enable you to get actionable insights from it. This would be the right time to revisit your research goals and objectives. Focus on analyzing data in relevance to goals and objectives to get deliverables your managers can use.

Market Research Report and Presentation

Every market research process generates a lot of data. Even after processing and analyzing it with a software tool, you will still have a lot of useless data insights. Stick to the goals and objectives so that you can communicate the actionable information.

That’s why we have a market research report and presentation as the final step of the entire process. In this stage, you take all the information you got during the data analysis and extraction phase and present it in an easy-to-consume manner.

You can rank the findings based on their importance and relevance to objectives and goals. You can also add recommended actions based on the results. To make the market research report and presentation as relevant as possible, you should include decision-makers in the process.

The best thing about knowing the steps to triumph with the market research process is that they are repeatable. You can go through each one of them every time you plan to launch such research even though goals and objectives might change.

The post Steps to Triumph with Market Research Process appeared first on SEO Discovery.

Unlike many web trends that have come and gone, SEO is here to stay and keeps evolving in s sophisticated matter. SEO specialists are needed to help companies pinpoint target markets and available audiences then serve them appropriate content. Knowing what these specialists do will give you insight on how websites attract and sustain loyal followings.

Role of SEO Agencies

A seasoned SEO firm understands how to assess a website and its underlying business model to find an interested audience. They know that search engines are the main hubs for connecting brands with followers, which is why it’s imperative for them to stay up-to-date with search engine guidelines. The most reputable SEO companies know that crafting quality content and launching meaningful marketing campaigns are tasks that require careful focus on details.

Characteristics of Trustworthy SEO Companies

SEO experts like Crevand SEO have been around for over two decades and have learned from training as well as experience the various techniques for achieving high placement in search engines. Working with an SEO agency with proven track records is critical since there may not be enough available feedback to learn about new SEO companies. Expertise on search guidelines and creating SEO content are the driving forces behind successful content marketing. Here are some of the priorities that a strong SEO firm emphasizes:

• safe and secure digital assets
• fresh useful content
• appropriate code and fast loading speed
• up-to-date, mobile-friendly presentation
• analytics, social signals and quality of backlinks

What Businesses Should Expect from an SEO Consultant

An SEO firm helps a business attract an audience by analyzing data and developing a solution based on analysis and web site optimization. The analysis involves looking at structure and content for a website, along with studying the conversion rate and all off-page online elements. From this analysis, the SEO firm optimizes the following:

• website structure and code
• on-site webpage content
• all elements of off-page online assets

The structure of the site matters because it’s a big factor in whether or not your site is secure. Since Google favors secure sites over uncertain sites including those still using the HTTP protocol, it’s best to use HTTPS, even if the site does not use ecommerce. Getting indexed in Google should be viewed as a priority since it’s widely responsible for generating web traffic.

Do You Really Need an SEO Company?

While it’s possible to do your own SEO work, it’s a time-consuming endeavor that might take away from other responsibilities. If you decide that it’s more efficient to outsource to an SEO company, make sure it’s not a novice or shady firm that cares more about making quick money than serving clients. In the past there have been untrustworthy SEO firms that made huge promises but delivered minimal results. One of the key indicators that an SEO company may be trying to exploit a market is when they create low quality web pages that include duplicate content and link spam.

How to Choose a Safe SEO Company

The best way to determine if an SEO company is legitimate and provides high quality service is read online reviews from customers. Keep in mind, however, that even reputable SEO firms can get negative reviews. So look at the firm’s portfolio as well to decide for yourself what appears to be a good fit for your needs. Then read the contract and if you have any questions ask a representative to explain in plain terms.

The contract should be written so that each side holds the other accountable for complying with terms. It should allow you to own or control your website and have access to analytics. Remember that a credible SEO company does not guarantee specific placements in search engines, since Google and its competitors do not make complete search guidelines available to the public.

Make sure the SEO firm has worked with similar companies in the past. Study the contract options and fees carefully before making a short-term or long-term commitment.

The post Inside an SEO Company appeared first on SEO Discovery.

Right now, WordPress is a recognized CMS leader, with a 50-60% share of the whole market.

Some major platforms, as well as publishers, work on WordPress, to name a few: CNN, Fortune, TED, TechCrunch and many more. See a great list of top WP sites here.

WordPress is also great if you are new to web development. You can mount your WordPress with one click and have a website running in minutes.

WordPress + SEO

No matter how attractive and well-designed your web site is – without correct Search Engine Optimization, it will never ever reach complete potential.

In this blog, we collected the best SEO practices for WordPress, which will help to reach high Google ranking for your site and steadily grow free and evergreen organic traffic.

1. Select a good host

Choosing a high quality – and maybe pricey host – will certainly save you a lot of time and money in the future.

You don’t want your website to go down during high traffic spikes or just constantly have poor performance.

A premium WordPress host will provide you with:

• One-click WordPress set up
• SSL certification
• Staging environment (where you can test ideas)
• 99.9%+ uptime
• Technical assistance (either email, chat or call).

Several of my preferred WordPress hosts are – Bluehost, WpEngine, Kinsta.

2. Create high-quality content

Content is still king in SEO. Without high quality, original and engaging content – it will really hard to get any Google traffic at all.

How Google identifies the quality of your content?

Of course, by using advanced AI algorithms and so on, but there is also a much easier approach – Session time and Bounce rate.

You can see these two metrics in your main Google Analytics dashboard – and they are super important for SEO.

If your average Session time is low and Bounce rate high – it means users are not wowed by your content and heading to exit from your site. That is a bad sign for Google, which will put this particular page down in search results.

3. Experiment with visual content

As an expansion of previous advice, try to include a lot of visuals, videos, rich elements in your content – such as maps, infographics, podcasts, tables, quizzes, polls, and other interactive elements.

More interactive page -> more sesstion time -> higher Google rankings -> more organic traffic.

Including a video in post increase organic traffic by 157%.

Also, video content is staggering 50 times more likely to drive organic search results than plain text.

The latest SEO trend to wow your visitors with content are animated infographics.

4. Update old blogs

Instead of creating countless 500-word blogs, focus on super high quality, long-form blogs.

Brian Dean, from Backlinko, is a clear example, that Google prefers sites with super high-quality content and doesn’t care about sites with hundreds of poor quality posts.

For example, you wrote a blog about 10 SEO WordPress plugins. Instead of creating another short blog on this topic, it is much better to expand old one – 20 SEO WordPress plugins, update it, move to homepage again and reamplify.

5. A reliable WordPress theme

Frankly, I don’t understand site owners, who run their primary site on WordPress but wish to save $90 (or so) on a premium, secure WordPress theme.

It is super important to choose high quality, secure and fast WordPress theme. It will make your life much easier and cheaper. Choosing cheap and poor quality often leads to hiring expensive WordPress developers, who need to write hundreds of lines of custom code to optimize your site.

Some common issues, which come with bad WordPress theme:

Slow website;

Low conversion;

Bad mobile experience;

Low uptime, a site is down during high traffic.

And much more.

There are excellent options in each category/niche, but some of my favorite themes are: Divi, Genesis, Impreza.

6. Manage your plugins

Too many plugins, bad quality plugins, non-updated plugins – can cause serious damage to your WordPress install.

It is sooo proven in my very own experience.

Some basic WordPress plugin management tips:

Install only plugins from validated developers, with great reviews as well as recent updates;

Attempt not to go above 30+ plugins;

Continuously update all your plugins, to avoid security breaches;

Eliminate or deactivate unused plugins.

Negative WordPress plugin management can result in a sluggish or unreliable internet site, poor individual experience, poor session time and consequently – low Google positions.

7. Permalinks structure

WordPress includes default permalink setup. You should change it.

Here are a few examples:

Bad Permalink: www.yoursite.com/?p=5434 (Default Choice in WP).

Good Permalink: www.yoursite.com/nice-permalink

or www.yoursite.com/blog/nice-post

or www.yoursite.com/2018/02/easy-to-read

For Search Engine Optimization, your permalinks must be conveniently crawlable for bots and reasonable by your visitors.

SEO hack: always keep your blog posts under a subfolder, not subdomain – it will boost your SEO rankings.

8. Maximize for speed

Slow website -> lower Google rankings.

Here are some areas, where you should focus to have a fast WordPress site.

• Optimized images and media;
• Caching;
• CDN;
• AMP.

Use image optimization plugins – such as Konker, Tinify or Smush. You will be surprised how much faster your website can be with optimized images and media.

Make use of some caching option – either from your host provider or utilize WP Rocket, Total Cache or another caching plugin.

CDN – content distribution network – will make sure, that web content is supplied from closest web server place to the individual – i.e. it will certainly load much faster. WPEngine has this choice included.

AMP – Accelerated Mobile Pages – your content is delivered via a super quick Google server and your mobile web pages load instantaneously. Therefore, this content might have a top priority display in Google search results. I like WP AMP plugin from CodeCanyon. There are free AMP plugins as well.

To sum it up

To wrap it up, good hosting, reliable WordPress theme, high-quality and rich content, fast website – will lead you to a good place in SEO. Of course, you need to combine all of this with continuous link-building, but that is a separate topic

Andrii Gor – SEO enthusiast with 10+ years of experience. He focuses on keyword research, rank tracking as well as tech SEO. Check out his blog – Online Hikes.

The post Top WordPress SEO tips in 2019 appeared first on SEO Discovery.