Amod Kumar Jha (S E O) On Page & Off page Optimization Tips

Advanced SEO Techniques 2015 for ON page and off page optimization

2014-12-23T04:01:00.004-08:00

2015 Advanced SEO Techniques

Here are important SEO techniques for 2015.

On Page Optimization

Make sure redirections to your website everything with www.
Update XML site map and HTML sitemaps.
Create robots.txt.
Write relevant Meta tags (Title and Description only) for each page.
Use keywords should be in title.
Write Header tags H1, h2, h3 primarily.
Update ALT tags to all images.
Give internal linking to relevant long tail keywords.
Create blog snippet on home page footer.
Put copyrights note in footer.
Use schema code for all images and videos.
Create videos-sitemap.xml and submit in Google webmaster tools.
Update contact address and phone number
Make your site in responsive design
Improve your page speed between 3 to 4 seconds.
Check broken links and fix it.
Check HTML improvements in GWT and update.
Update social icons in your website
Apply Google authorship (still it was value in Google)
Check W3C Validation and fix it.
Make your site pages search engine friendly

Off Page Optimization

Link building is not spam. Without links there is no SEO. Here are important link building techniques for 2015.

Search engine submissions
High authority Local directories submission
Local listing
High authority social bookmarking sites
Google plus regular posts
Ezine article submission
DMOZ approval (Mandatory)
High authority presentations like scribd, slideshare etc.
Info graphics
Blogspot and wordpres blogs creation and postings.
PDF submissions (post fresh content only)
Create Internal Blog section and Post on Regular base
High PR and Relevant links only.

Conclusion

The following SEO on page and off page techniques are improve your website rankings and traffic for high growth of your business.

PPC Questions and Answers

2013-11-22T01:33:00.004-08:00

Ask a PPC account manager what’s the best way to do something and I bet 95% of the time the answer is, “it depends on your account/the situation”. The reason for that is that, well… it does.

With this in mind, below are the most common questions I am asked by new account managers, people I speak to at conferences and from here on PPC Hero. I’ve tried to give as concrete answers as I can based on my experience and what seems to consistently (although not always) work best.

What happens when “x” doesn’t work?

This question usually pops up in regards to a tip, trick or best practice that I am talking about at a conference or with a client on the phone. The best answer I can usually come up with is, “revert.” Not everything you do will work so make sure to download a backup of your account before making major changes in case it doesn’t work out.

How many ads should I have in every ad group?

I typically take the top 3-5 ad groups by impressions and put 3 ads in those and then do 2 ads in all other ad groups. Then I test the ads, pick winners and add 2 more ads to the top 3-5 ad groups again and 1 ad to the others. I have found that this balances testing enough with it not taking too long to get statistically significant data.

When do you conclude an ad test?

For a search campaign it is typically 1,000-2,000 impressions or 200 clicks within the ad group. Sometimes at that point the ads are still running neck and neck so I let it ride until statistical significance is reached using the Teasley calculator.

How many keywords should I have per ad group?

This may be the most debated question out of all of these. The keywords that drive 80% of my conversions get one keyword per ad group, the keywords that get conversions but not very many go in ad groups of 3-5 keywords and the keywords that get very little impressions, clicks or conversions go in ad groups of 10-15 keywords. Using this method I have seen QS increase drastically over a 60-day period (27% of impressions coming from QS of 10 to 72% of impressions coming from QS of 10) and have found it incredible easy to manage accounts set up like this.

Should I have different match types in different ad groups, campaigns?

I prefer to do different match types in different ad groups and name the ad groups as such, “productx (exact),” “productx (phrase),” “productx (broad).” I have found the greatest benefit from doing this is that the account is easier to manage.

How do I know if conversion tracking is working correctly?

My favorite tool for this is Tag Assistant for Chrome. It’s not perfect but it does quickly alert you to issues that are worth digging in to further.

Does Google display network work?

I have found that the display network can work but that about half of what you try will not (meaning CPA will be too high or volume too low.) The best types of display I have found are contextual mixed with topics. This means that you have a campaign that targets different topics but with keywords so you show on more specific pages.

How often do you add negative keywords to an account?

I typically monitor Search Query Reports on a weekly basis but typically add negative keywords less frequently. What I am looking for is trends/themes among-est keywords versus worrying about specific queries. Using those themes I then can add negatives at the campaign or even account level. This reduces the total number of negative keywords in an account making it easier to manage them thus insuring you don’t have negatives that are hurting performance.

What tools do you use for keyword research?

I use Google keyword tool, WordStream’s Niche Finder, Word Tracker and Search Query Reports.

Do Product Listing Ads work?

Tremendously well. If you’re not utilizing these and you do e-commerce, you are missing out on a lot of revenue every single day.

Should I bid on competitor’s brand names?

CTR and Quality Score will be low on these terms but they do typically convert pretty well, so my answer is yes. Make sure you don’t use dynamic keyword insertion in your ads on these campaigns or else you could violate trademark policies.

Should I bid on my own brand terms?

The short answer is, always. Kayla Kurtz wrote a great post explaining why.

Does Quality Score matter?

Sometimes. The best way to know is to see if there is a correlation between Quality Score and CPA in your account. You can do this by simply pulling a keyword report including the Quality Score, doing a pivot table with QS at the right and then a column for calculated CPA. Then do a graph with a trend line. That will show you if generally you see better CPA on keywords with better QS.

How do I increase my Quality Score?

Increase your CTR by writing better ads, keep the number of keywords per ad group down to the ranges mentioned earlier in this post, ensure that the ad has the keywords you are bidding on in it (I am not recommending keyword stuffing, but it has to be in there somewhere to be seen as relevant),

The CPC on my best keywords continues to go up. Why?

This is typically caused by an increase in competition, reduction in search volume or decreasing Quality Scores. To determine if it is competition compare the Auction Insights results to a when CPC’s were lower and see if new competitors are on the list or if your metrics there have dropped. Use Google Trends to see if search volume has dropped and do a Quality Score analysis to see if that is the issue.

What’s the best way to decide what ad wins in a test? (What’s the best metric to use?)

I wrote on PPC Hero a few months ago about my favorite metric and it is still the one I use. It is impressions until conversions. To calculate you simply divide the number of impressions by the number of conversions. You’ll end up with some like 627. The lower the number the better the combined CTR and CR of that ad is.

SEO interview question and answer

2013-11-22T01:08:00.000-08:00

SEO interview question and answer

Seo Interview Questions and Answers

My SEO interview question and answers helps you to Cracking the interviewers questions very easily and very confidentially.Read them and prepare for your seo interview.

Q1. Tell me something about yourself ?

Ans. You should tell him very confidentially about yourself your strength and your Aim.

Q2. What you know about SEO ?

Ans.It is process of getting traffic from free and paid listing on the search engine like.

google
yahoo
bing

Q3. How to get top position in SEO ?

Ans. With the help of two factors we get top position in Search Engine

A) ON PAGE OPTIMIZATION

B)OFF PAGE OPTIMIZATION

Q4. What do you know about ON Page Optimization ?

Ans. Where we need to work on On page of our site and we can make changes on title tag, meta tag,site structure and site content, links and keyword.And On page optimization we need to work also on logical factors.

Q5. What do you know about Off Page Optimization ?

Ans.Off page optimization means we can work on important factors like directory submission,link building,social media and fresh content.And Off page optimization we don't need to work on logical abilities.

Q6. Do you know about latest update in SEO ?

Ans.Yes Sir i know about latest updates in SEO

1) Humming Bird

2) penguin 2.1
3) Google Zebra

Q7. What is the latest Panda update ?

Ans. The Panda is for improve the search result in Google. All the focus was transformed on the user and now quality content , proper design, proper speed, proper use of images and videos, content to ad ratio all mattered more after the Panda update.

Q8. What do you know about latest update in penguin ?

Ans. The Google penguin is the code name of the Google algorithm. It is first arrived the April 24 2012. It’s goal is decreasing the ranking of the website that violate the Google Webmaster guidelines. This guidelines are violated by using black ghat SEO techniques like keyword stuffing, cloaking etc. Lots of duplicate sites are effected by this update. When it first arrived 3.1% search query has effected. But now only 0.3% has effected. Still it is very much dangerous for the SEO. I think best technique is that only directory submission can help you. It can overcome some damage of your site. But after all it’s very bad news for the world of SEO

Q9. Who is Matt cutts ?

Ans. Matt cutt is the head of Google web spam team.

Q10. What is keyword stemming ?

Ans. keyword stemming is the process of finding out the root word from the search query..

Q11.What is keyword density ?

Ans. Keyword density make your content stand out in crowd.

Here is important formula of keyword density

total no of keyword *100

total no of words in your article

Q12. What are webmaster tools ?

Ans. Webmaster tools is free service by Google where we can check all the details like indexing data,daily user, stats ,search query,CTR and XML sitemap.

Q13. Which Important factors makes ON Page Optimization better ?

Ans. In On Page Optimization there are some important factors like

Title Tag
Meta tag
Keyword
Sitemap
Images
Internal linking
Bread crumb.

Q14. Which Important factors makes Off Page Optimization better ?

Ans. In Off Page Optimization there are some important factors like

Directory Submission
Article Submission
Press Release
Blog Writing/posting/creation
Classified Submission
Social Media

Q15. What is Google Sandbox ?

Ans. Google sandbox is an imaginary area where less authoritative and new sites taking place while they are popular and authorized on the web.

Q16. What is LSI ?

Ans. LSI stands for latent semantic indexing.It is data retrieval technique.

Q17. How many characters limits in Title tag ?

Ans. In title tag approx 65 characters we can add.

primary keyword(70 char)

Q18. How many types of Meta Tags and their characters limits ?

Ans. 2 types meta tags in Seo

Description Meta tag (150 characters limits)
Keyword Meta tag (200 characters limits)

Q19. What Seo tools do you use ?

Ans. Google webmaster tools, Google analytic,keyword research,Alexa,open site explorer.

Q20. How many SEO techniques do you know ?

Ans. 1)Black hat seo

2)White hat seo

3)Gray hat seo

Q21. What is Black Hat Seo ? And how many techniques used in it ?

Ans. Black hat seo is technique in which we use duplicate issues like content,photos, video,hidden links,keyword stuffing doorway pages and many other.It is not good for our site because when Google starts its crawling it considered the site is full of duplicate issues and he penalized the site minimum +30 Google page ranking

Black hat techniques

hidden link
keyword stuffing
doorway pages
incorrect keyword
link farming
mirror side

Note:- For Best seo this technique is not good avoid this technique..

Q22. What is White Hat Seo ? And how many techniques used in it ?

Ans. White hat seo is a technique in which we used fresh,good contents in our site.Never used any kind of duplicate contents in it.It is the best method to get high ranking on the Search Engine..

White hat techniques

Quality contents
Titles and Meta data
Keyword research and Effective keyword use
Quality inbound links

Note:- Best technique for best seo

Q23. What is Bookmarking Sites ?

Ans. Bookmarking sites helps you to getting instant traffic on your site by his powerful social media factor.You can easily bookmarks this site on your favorites list and when it requires you can click on this and you will get this.

Q24.Top 6 Bookmarking sites name ?

Ans. Top Bookmarking Sites.

Twitter
Pinterest
reddit
stumble upon
Digg
Delicious

Q25. Tell me One URL short links site name ?

Ans. http://www.bitly.com

Q26. Define blog, article & press release?

Ans: A blog is referred as an information or discussion published on website or World Wide Web incorporating distinct entries called as posts. Basically, the blog is referred as everything thing where you can include others too. It is more individual in contrast to article and press release. It is also considered as very personal in subject to both style and comprised ideas and information and can be written in the way just like you may talk to your readers. It is also called Web diary or Online Diary.

The articles are concerned with specific topic or event and are highly oriented towards an opinion instead of information. An article is supposed to be more oriented towards showing up opinions, views and idea. Generally, it is written by a third party or expert of any specific field.

Press Release is related with a specific action or event which can be republished by distinct medium of mass-media including other websites. It should be simple, short and professional. It conveys a clear message or information.

Q27. What are Meta Tags?

Ans: HTML meta tags are usually referred as tags of page data which sits between opening and closing head tags of a document’s HTML code. Actually these are hidden keywords who sits in the code. These are invisible to visitors but are visible and readable by Search Engines.

Example:

Not considered as Meta Tag, even required anyway

Q28. Difference between keyword & keyword phrase?

Ans: The keyword term is basically concerned with a one-word term, on the other hand a keyword phrase considered as employment of two or more word-combinations. Therefore, it is very confounded to get high ranking in account of one-word keyword term until the one-word keyword has little online competition. Therefore, this practice is not encouraged to employ. In order to drive more traffic and top ranking in SERP it is recommended to employ keyword phrase.

Q29. Establish a difference between PR & SERP.

Ans: PR is Page Rank which is defined by quality inbound links from other website or web-pages to a web page or website as well as say the importance of that site.

SERP stands for Search Engine Result Page is the placement of the website or web-page which is returned by search engine after a search query or attribute.

Q30. Define Alt tag?

Ans: The alt attribute also called as alt tag are employed in XHTML and HTML documents in context of defining alternative text that is supposed to be rendered when the element can’t be rendered to which it is applied. One great feature of alt tag is that it is readable to ‘screen reader’ which is a software by means of which a blind person can hear this. In addition, it delivers alternative information for an image due to some specific reason a user can’t view it such as in case of slow connection and an error occurred in the src attribute.
For example, the HTML for this image will appear something like this:

Q31. What do you know about Adsense?

Ans: Adsense is a web program conducted by Google that enables publishers of content websites to cater text, rich media, image, video advertisements automatically which are relevant to content of website and audience. These advertisement are included, maintained and sorted by Google itself and earn money either by per-click or per-impression basis.

Q32. Can you define Adword?

Ans: Adword is referred as the main advertising product of Google which is useful to make appear your ads on Google and its partner websites including Google Search. This Google’s product offer PPC (Pay Per Click) advertising which is a primary module and incorporate a sub module CPC (Cost Per Click) where we bid that rate that will be charged only when the users click your advertisement. One another sub module is CPM (Cost Per Thousand Impression) advertising where advertiser pay for a thousand impression on flat rate to publisher. In addition it also includes website targeted advertising of banner, text and rich-media ads. Moreover, the ad will appear especially to those people who are already looking for such type of product you are offering as well as offer to choose particular sites with geographical area to show your ads.

Q33. What is PPC?

Ans: PPC is the abbreviated form of Pay Per Click and is a advertisement campaign conducted by Google. It is referred as a primary module with two sub module CPC (Cost-per-click) and CPM (Cost per thousand impression) through bidding and flat rate respectively. In CPC the advertiser would be only charged when the user click over their advert.

Q34. What are the aspects in SEO?

Ans: The main aspect in SEO are divided in two class: SEO On-Page and SEO Off-Page.

SEO On-Page includes Meta tag, description, keywords optimization, site structure and analysis, etc.

SEO Off-Page aspect are Keyword Research, unique and quality content, link building through Blog Comments, Blog Posting, Article submission, Press Release, Classified posting, Forum posting.

Q35. What do you know about RSS?

Ans: RSS stands for Really Simple Syndication is useful to frequently publish all updated works including news headlines, blog entries etc. This RSS document also known as web feed, feed or channel that incorporate summarized text including metadata i.e. authorship and publishing dates etc.

However, RSS feeds make the publishers flexible by syndicating the content automatically. There is a standardized file format XML that lets the information to be published once which can be visible to several distinct programs. Also, this make readers more ease to get updates timely by allowing them to subscribe from their favorite sites.

PPC Interview Questions and Answer

2013-11-22T01:04:00.002-08:00

PPC Interview Questions

1 What is the difference between search engine marketing and Internet marketing?

Search Engine Marketing is specific to marketing your brand/service/products through search engines. It can be in the form of organic search results where landing pages are aimed for higher ranking, or in paid search results, where ads are aimed to display at maximum exposure for targeted keywords at minimal cost possible.
Internet marketing covers a broader range of channels. It includes search engine marketing, email marketing / EDM, social media, and so on.

2 What is Quality Score and how does it affect your work as paid search specialist?

State the definition of Quality Score without being too bookish. It’s important to understand what it is, rather than remembering what it literally means.
Quality Score’s a part of Google’s way of determining ranking of AdWords ads. This can be achieved by, among others, improving relevance between ad copies and keywords, improving quality of landing pages. By obtaining high quality score for my keywords, I can reduce expenses for my PPC campaigns.
Reducing operating costs is what clients have in mind, right?

3 If we rank high on our brand terms in organic results, do we need to rank well on paid search?

Yes, you may need to rank well on paid search even if you have high rankings within your organic search keywords. That’s because ranking high on organic search, even for your selected terms does not mean automatic success in achieving your business goals. If the ROI for paid search campaign is better than the organic search campaign, it makes more sense to do so. Also, paid search ads on top reinforce the presence of top organic search results. They make your brands/products/services look more credible.

4 How do you manage large set of keywords (hundred thousand to millions)?

It is prerequisite to mention automatic bid tools to manage this huge paid search campaign. But merely saying so does not mean you’re off the hook. It helps to explain classification of keywords, grouping them according to priorities, business objectives and target audience so that if business strategies change, campaigns can easily be modified.

Can also mention classification of keywords according to importance such as “high”, “medium” or “low” and those that are of secondary importance, low performance, and those keywords that are candidates for removal.

Explaining clearly how the number of keywords grew tremendously by stating methodologies for keyword research, usage of match types, negative keywords and describing timing phases helps, too.

5 How do I reduce costs of my paid search campaigns?

Don’t immediately answer open-ended questions that lead to answers based on multiple assumptions. Costs of acquisition? Cost per click? You can’t answer accurately a question that isn’t accurate itself. When in doubt, you should also have the freedom to ask question before you release your thoughts.

Some interviewers are fond of tricky questions.

6 How do you respond if your client’s competitor bought the same trademarked keyword?

Perhaps you did contact that offending party, stated the violation terms, but it still refuses to budge to your polite request.

Answers may vary according to where a campaign is going to take place. In certain markets such as the UK (update: now more), Google allows bidding for trademarked keywords. But if you’re sure that you’re not covered by this policy and feel that a violation has been committed, lodging a complaint to Google is the next logical option.

7 Describe the structure of a Google AdWords paid search campaign

Google AdWords PPC advertising structure is composed of one or multiple accounts (if necessary). An account can handle up to 25 campaigns. Each campaign can handle up to 100 ad groups. Yahoo Search Marketing campaigns can have up to 1,000 keywords and 20 ads within an ad group.
Of course, we don’t have to know these max keyword numbers as we don’t need to fill each ad groups to the max. We only need to fill our ad groups with the most targeted keywords available.

8 How do you differentiate paid search programs of Google, MSN and Yahoo?

One way to differentiate these three are through presentation of strengths and weaknesses of each.
Google AdWords
Advantage: Most robust and corners majority of all paid search traffic
Disadvantage: Due to its big number of advertisers, cost per click is generally more expensive
Yahoo! Search Marketing
Advantage: Lower pay per click cost compared to Google AdWords
Disadvantage: Way behind Google AdWords in terms of reporting features
MSN adCenter
Advantage: Studies show that users of adCenter are more likely result to conversions
Disadvantage: Weakest PPC interface compared to Google AdWords and Yahoo! Search Marketing

9 How do you describe building your keyword list?

Building a list of keywords used for any organic or paid search campaign should be systematic:
Identify your audience
Who are the target audience of this campaign? What would they probably be using to look for my products and services? Knowing your audience is the first sign of a successful paid search campaign.
Review your existing offerings
Based on what search terms people are using, do I have these terms? What are the possible landing pages? Does my website have content voids?
Look at your competitors
Look at competitors and analyze how they position themselves. Are they using the same terms as I do? Broader or more specific?
Check web analytics results
History will be recorded on web analytics tools: keywords used, their effectiveness in driving sales or leads and other useful information. Such data should give us idea on which keywords yielded better ROI.
Expand keywords using various tools
Based on keywords gathered so far, expansion is made possible through various tools available: Google AdWords keyword tool, WordTracker, KeywordDiscovery, and so on. From this big list, we can sort, prioritize and group these keywords according to importance, timing or other segmentation methods.

10. What’s your methodology in creating ad copies?

This question wants to find out how you would come up with ad copies. Are they compelling and paint an accurate picture of the intended message? You may answer it based on the following guidelines:
Find out why your ad copy should be more effective than others
Your ad’s ability to answer basic questions
Testing the ad copy; we’ll never know how effective it is until we put it to the test
What’s your take on bidding for competitor’s trademark keywords?
This is a tricky question that should be addressed properly. PPC Hero has good guidance on this: citing the issue of legality and best-practice because it’s either you can or you can’t bid on a competitor’s trademark terms. Recent development in Google AdWords paid search has paved way for non-trademark owners to bid for previously exclusive trademark keywords. By being active on what’s going on in the industry, this means you’ll always be on top of things as they happen. And that’s a good thing for prospect employers.

11. What is your strategy on geo-targeting ads?

The question will seek answer on how you’d approach ads that are displayed for specific locations. Is it just based on IP filter or should you extend it? For example, if I want to advertise for “seo hong kong” keyword only to users who are located in Hong Kong, an IP targeting methodology will only display the ads if their location (IP address) is associated with Hong Kong.
But what if someone from UK wants to find a Hong Kong SEO agency to optimize its Traditional Chinese content? An extension of this IP targeting should also be based on the keyword itself so that if someone else outside of Hong Kong uses the exact match of the phrase, the ad should still be displayed.
I hope these PPC interview questions and answers list are fairly helpful and assists you in formulating possible answers on questions that relate to the ones I highlighted in this post.

(Q) Based on which Google places ads in first place?
(A) Google decides to give rank 1 in ads depending upon CTR(quality score) x CPC bid.
(Q) What is CTR?
(A) CTR – Click through rate. It is number of times your ad is clicked.
(Q) How many campaigns can I run in one adwords account?
(A) 25 Campaigns
(Q) How many adgroups can I run under one campaign?
(A) 2000 adgroups
(Q) How many ads can I run per adgroup?
(A) 50 ads per adgroup
(Q) How much characters can I place in one ad?
(A) For one ad 4 rows are given
25 characters for headline
35 characyers per text row(including URL)
(Q) How can you Improve Conversion Rates?
(A) Creating and testing campaign with different keywords and choosing that perform well.
(Q) IS PPC effective advertisement for search engine rankings?
(A) Google or any other search engine don`t mix PPC ads with search rankings.
(Q) What is Quality Score?
(A) Quality Score is Score give to your ads that attain by keywords. The Higher the quality score the less you need to pay for a Top Position of your ads. It is given upon CTR.
(Q) Which companies are offering PPC advertisement?
(A) Yahoo, MSN and Google are among top most PPC advertisers.
(Q) What is Page rank? Explain it?
(A) Google page rank algorithm helps search engines to realize the value of a page. It ranks your website on basis of quality links it has. It is given by Google depending upon keyword, backlink sites, and content.
(Q) Why I need to go for adwords for PPC?
(A) Because Adwords assures that 80% of internet users sees your product or service.
(Q) How to achieve good CTR?
(A)Here are few things that need to be kept in mind for CTR
Target your ads to right audience
Select correct keyword matching
See that you target your ads by location and language
Create different Ad Groups for different search phrases/keywords
Calculate how much you can afford for the day
test your ads on daily basis, change if you don`t get any response from users
Give google users a good reason to click your ad

2013-11-22T00:51:00.001-08:00

PPC Interview questions

1 What is the difference between search engine marketing and Internet marketing?Search Engine Marketing is specific to marketing your brand/service/products through search engines. It can be in the form of organic search results where landing pages are aimed for higher ranking, or in paid search results, where ads are aimed to display at maximum exposure for targeted keywords at minimal cost possible.

Internet marketing covers a broader range of channels. It includes search engine marketing, email marketing / EDM, social media, and so on.

2 What is Quality Score and how does it affect your work as paid search specialist?State the definition of Quality Score without being too bookish. It’s important to understand what it is, rather than remembering what it literally means.
Quality Score’s a part of Google’s way of determining ranking of AdWords ads. This can be achieved by, among others, improving relevance between ad copies and keywords, improving quality of landing pages. By obtaining high quality score for my keywords, I can reduce expenses for my PPC campaigns.
Reducing operating costs is what clients have in mind, right?

3 If we rank high on our brand terms in organic results, do we need to rank well on paid search?Yes, you may need to rank well on paid search even if you have high rankings within your organic search keywords. That’s because ranking high on organic search, even for your selected terms does not mean automatic success in achieving your business goals. If the ROI for paid search campaign is better than the organic search campaign, it makes more sense to do so. Also, paid search ads on top reinforce the presence of top organic search results. They make your brands/products/services look more credible.

4 How do you manage large set of keywords (hundred thousand to millions)?

It is prerequisite to mention automatic bid tools to manage this huge paid search campaign. But merely saying so does not mean you’re off the hook. It helps to explain classification of keywords, grouping them according to priorities, business objectives and target audience so that if business strategies change, campaigns can easily be modified.
Can also mention classification of keywords according to importance such as “high”, “medium” or “low” and those that are of secondary importance, low performance, and those keywords that are candidates for removal.
Explaining clearly how the number of keywords grew tremendously by stating methodologies for keyword research, usage of match types, negative keywords and describing timing phases helps, too.

5 How do I reduce costs of my paid search campaigns?Don’t immediately answer open-ended questions that lead to answers based on multiple assumptions. Costs of acquisition? Cost per click? You can’t answer accurately a question that isn’t accurate itself. When in doubt, you should also have the freedom to ask question before you release your thoughts.
Some interviewers are fond of tricky questions.

6 How do you respond if your client’s competitor bought the same trademarked keyword? Perhaps you did contact that offending party, stated the violation terms, but it still refuses to budge to your polite request.
Answers may vary according to where a campaign is going to take place. In certain markets such as the UK (update: now more), Google allows bidding for trademarked keywords. But if you’re sure that you’re not covered by this policy and feel that a violation has been committed, lodging a complaint to Google is the next logical option.

7 Describe the structure of a Google AdWords paid search campaignGoogle AdWords PPC advertising structure is composed of one or multiple accounts (if necessary). An account can handle up to 25 campaigns. Each campaign can handle up to 100 ad groups. Yahoo Search Marketing campaigns can have up to 1,000 keywords and 20 ads within an ad group.
Of course, we don’t have to know these max keyword numbers as we don’t need to fill each ad groups to the max. We only need to fill our ad groups with the most targeted keywords available.

8 How do you differentiate paid search programs of Google, MSN and Yahoo?One way to differentiate these three are through presentation of strengths and weaknesses of each.
Google AdWords
Advantage: Most robust and corners majority of all paid search traffic
Disadvantage: Due to its big number of advertisers, cost per click is generally more expensive
Yahoo! Search Marketing
Advantage: Lower pay per click cost compared to Google AdWords
Disadvantage: Way behind Google AdWords in terms of reporting features
MSN adCenter
Advantage: Studies show that users of adCenter are more likely result to conversions
Disadvantage: Weakest PPC interface compared to Google AdWords and Yahoo! Search Marketing

9 How do you describe building your keyword list?
Building a list of keywords used for any organic or paid search campaign should be systematic:
Identify your audience
Who are the target audience of this campaign? What would they probably be using to look for my products and services? Knowing your audience is the first sign of a successful paid search campaign.
Review your existing offerings
Based on what search terms people are using, do I have these terms? What are the possible landing pages? Does my website have content voids?
Look at your competitors
Look at competitors and analyze how they position themselves. Are they using the same terms as I do? Broader or more specific?
Check web analytics results
History will be recorded on web analytics tools: keywords used, their effectiveness in driving sales or leads and other useful information. Such data should give us idea on which keywords yielded better ROI.
Expand keywords using various tools
Based on keywords gathered so far, expansion is made possible through various tools available: Google AdWords keyword tool, WordTracker, KeywordDiscovery, and so on. From this big list, we can sort, prioritize and group these keywords according to importance, timing or other segmentation methods.

10. What’s your methodology in creating ad copies?
This question wants to find out how you would come up with ad copies. Are they compelling and paint an accurate picture of the intended message? You may answer it based on the following guidelines:
Find out why your ad copy should be more effective than others
Your ad’s ability to answer basic questions
Testing the ad copy; we’ll never know how effective it is until we put it to the test
What’s your take on bidding for competitor’s trademark keywords?
This is a tricky question that should be addressed properly. PPC Hero has good guidance on this: citing the issue of legality and best-practice because it’s either you can or you can’t bid on a competitor’s trademark terms. Recent development in Google AdWords paid search has paved way for non-trademark owners to bid for previously exclusive trademark keywords. By being active on what’s going on in the industry, this means you’ll always be on top of things as they happen. And that’s a good thing for prospect employers.

11. What is your strategy on geo-targeting ads?
The question will seek answer on how you’d approach ads that are displayed for specific locations. Is it just based on IP filter or should you extend it? For example, if I want to advertise for “seo hong kong” keyword only to users who are located in Hong Kong, an IP targeting methodology will only display the ads if their location (IP address) is associated with Hong Kong.
But what if someone from UK wants to find a Hong Kong SEO agency to optimize its Traditional Chinese content? An extension of this IP targeting should also be based on the keyword itself so that if someone else outside of Hong Kong uses the exact match of the phrase, the ad should still be displayed.
I hope these PPC interview questions and answers list are fairly helpful and assists you in formulating possible answers on questions that relate to the ones I highlighted in this post.

(Q) Based on which Google places ads in first place?(A) Google decides to give rank 1 in ads depending upon CTR(quality score) x CPC bid.

(Q) What is CTR?(A) CTR – Click through rate. It is number of times your ad is clicked.

(Q) How many campaigns can I run in one adwords account?(A) 25 Campaigns

(Q) How many adgroups can I run under one campaign?
(A) 2000 adgroups

(Q) How many ads can I run per adgroup?
(A) 50 ads per adgroup

(Q) How much characters can I place in one ad?
(A) For one ad 4 rows are given
25 characters for headline
35 characyers per text row(including URL)

(Q) How can you Improve Conversion Rates?
(A) Creating and testing campaign with different keywords and choosing that perform well.

(Q) IS PPC effective advertisement for search engine rankings?
(A) Google or any other search engine don`t mix PPC ads with search rankings.

(Q) What is Quality Score?

(A) Quality Score is Score give to your ads that attain by keywords. The Higher the quality score the less you need to pay for a Top Position of your ads. It is given upon CTR.

(Q) Which companies are offering PPC advertisement?
(A) Yahoo, MSN and Google are among top most PPC advertisers.

(Q) What is Page rank? Explain it?
(A) Google page rank algorithm helps search engines to realize the value of a page. It ranks your website on basis of quality links it has. It is given by Google depending upon keyword, backlink sites, and content.

(Q) Why I need to go for adwords for PPC?
(A) Because Adwords assures that 80% of internet users sees your product or service.

(Q) How to achieve good CTR?
(A)Here are few things that need to be kept in mind for CTR
Target your ads to right audience
Select correct keyword matching
See that you target your ads by location and language
Create different Ad Groups for different search phrases/keywords
Calculate how much you can afford for the day
test your ads on daily basis, change if you don`t get any response from users
Give Google users a good reason to click your ad

Successful PPC Campaigns ->

This article is an excerpt from The SEO Business Guide, SitePoint’s latest release. The entire chapter from which the article is drawn, plus two extra chapters, is available as a free PDF download. If you like what you read here, be sure to check it out! SEO Question

Succeeding in a single PPC campaign is quite an accomplishment, but delivering results time and time again is something else entirely. Being able to consistently produce campaigns that achieve results is the difference between an amateur and a professional search engine marketer.

In order to achieve consistent results, you need to follow a systematic process covering the same three core processes of research, implementation, and optimization.

Use the following checklist whenever launching a new campaign:

Research: Business Goals

Research: Target Audience

Research: Keyword Research

Implementation: Campaign Structure

Implementation: Ad Copy

Implementation: Landing Page Development

Implementation: Campaign Settings

Optimization: Statistical Analysis

Optimization: Refinement

Optimization: Bid Management

Research: Business Goals

Before you even worry about who your target audience is or what keywords you want to target, you need to understand what the business hopes to achieve through running a PPC campaign.

Without an underlying business goal to measure success against, a PPC campaign is useless. Some important questions you should ask yourself and the key stakeholders involved in the business are:

What goal should the PPC campaign fulfill?

What are the target actions users should take on the website?

How much is each action worth to the business?

Understanding a few standard business goals such as the ones above allows you to start developing a campaign that’s meaningful to the business and delivers measurable results.

Research: Target Audience

Defining your audience is an important first step in working out the underlying strategy behind your PPC campaign. Answering questions about your target audience will often reveal broader insights that can be used across the board, throughout your campaigns.

Before you dive into your keyword tool and start developing keyword lists, you should answer the following questions:

Who am I targeting with this campaign?

Where do my ideal users live?

Why does my target audience need this product or service?

What’s the frame of mind of my customers?

Answering some of these questions before you dig into more granular keyword research can help refine your communications with potential users, as well as target ads, landing pages, and other elements so that they directly target your audience.

Research: Keyword Research

Earlier in this guide, you learned how to use the Google Keyword Tool to identify keywords relating to specific phrases, and pick relevant terms to target. Using that same process and keeping your target audience in mind, you can now use the same tool to develop keyword lists.

Go inside the mindset of your users. Think about search terms you would type if you were wanting to purchase a product from the website you’re promoting. Group these keywords into logical bundles or ad groups, with each group having its own theme, topic, or product specific to the business’s offering and the users’ needs.

While conducting keyword research, it’s just as necessary to make a list of negative keywords to isolate, as well as block any irrelevant combinations of keywords. Having a thorough list of negative keywords quite often reduces wasted clicks, improves clickthrough rate, and helps to lower costs.

Implementation: Campaign Structure

Now that you have lists of keywords you’ve identified as relevant to your target audience, you need to structure your campaign logically around these themes. Using no more than five to ten keywords at a time, split your keyword list up into specific ad groups, and flesh out the campaign structure.

There’s no such thing as too many ad groups, so there’s no restriction to conform to a certain minimum or maximum number of ad groups. This will vary wildly depending on the complexity of your website, and the number of offerings and audiences your campaign is targeting.

Implementation: Ad Copy

You now have a campaign structure developed around your most logical themes and products, with relevant keywords contained within each ad group. Now it’s time to start developing ads that are relevant to those sets of keywords and to your landing pages.

Each theme or product will have its own unique value proposition—that is, a specific benefit that differentiates it from the competition—that you need to convey to potential users through your copywriting. For every ad group and target page on your website, write down a value proposition or unique selling point to target with your ad copy.

Go to google.com and conduct a search for each of your target keywords and look at the kind of ad copy that your competitors are using. This is a great starting point, and will help to give you ideas on wording your own ads. Your job is to convey the benefits of your product and service—better than your competitors—within those 100 characters of ad space.

As a starting point, write at least two ads for each ad group. Try to make these variants as distinct as possible; by doing so you’re testing different propositions, and the ways in which your users react to each message will help to determine refinements later on as you optimize your search campaigns.

We’ll look at some examples so that you can see the difference between a good and a bad ad. Taking the example from earlier—Bob’s Green Tea—let’s say you were writing an ad for the company’s organic tea product, aiming to target the “organic tea” keyword.

Example 1. A Bad Paid Search Ad

Bob’s Green Tea

Selling green tea since 1997

Come and see our full selection.

bobsgreentea.com

Example 2. A Good Paid Search Ad

Bob’s Great Organic Tea

High quality, refreshing organic

tea products on sale today only.

bobsgreentea.com/organic

Notice that the second ad uses the term “organic” throughout the copy, and also has a more compelling call to action. Of course, this is just one example, but you should see the idea: focus on your keywords to increase the ad’s relevance, and make sure you place a clear emphasis on the unique selling point of your client’s product or service.

Implementation: Landing Page Development

Ideally, you’ll be promoting a website with high-quality original content that’s well-structured and user friendly. This will allow the customers that you deliver via PPC campaigns to easily make a purchase or navigate through the website.

Unfortunately, you’re not always faced with the ideal situation, and sometimes you’ll need to tweak the landing page to deliver the most returns to your clients. Make sure that the main keywords you’re targeting for any given ad group are contained in the page title and within HTML heading tags.

Each landing page needs to:

effectively communicate the product or service with which you’re trying to engage users

make it easy to take the required action or business goal with as few clicks as possible

contain original content relating to the product or service

load fast—remember, pageload time is a factor in determining quality score and ad rank

In short, the landing page should communicate what your offer is and why it’s relevant to the visitor. A good test is to ask yourself, “Can a visitor understand the key benefits of this product or service in under ten seconds?” If the answer is yes, chances are your landing page is on the right track.

Implementation: Campaign Settings

Now that you have a strong plan, good copy, and a well-designed landing page—you’re almost ready to launch your campaign. When you do so, Google will ask you for a number of specific settings that affect how your campaign will run. As you’ve gone through the previous research and implementation steps, you’ll already have answered most of the questions relating to your campaign settings; now it’s time to apply them.

If you’ve yet to do so already, create your campaign by clicking Create your first campaign from the Campaigns tab in your AdWords dashboard.

Your target audience information will determine the geographic location and language of each campaign you launch. Go ahead and set the country or region and language preferences specific to your campaign, as shown in Figure 1, “Locations and languages”.

Figure 1. Locations and languages

Your keyword bids, as a general rule, should be set based on your keyword research and other market factors, so there’s no one universal answer here. A good, practical approach is to start low and work your way up. This will save you money on wasted clicks at the beginning of a campaign. Raise your bids as you determine the ads’ performances and return on investment, specific to each landing page, keyword, and website.

You also need to determine a budget for your campaign. We’d highly recommend setting a daily budget that’s small to begin with; you can ramp it up once you’ve further optimized each campaign. This will reduce the amount of money spent on frivolous clicks.

As mentioned earlier, for your first few campaigns it’s a good idea to limit yourself to just showing your ads on Google search and the search partners network, avoiding the display network. The relevant settings are shown in Figure 2, “Networks and devices”.

Figure 2. Networks and devices

Networks and devices

Next, in the Advanced settings section, select Rotate: Show ads more evenly, as shown in Figure 3, “Customizing ad delivery”. This will ensure that each of the ads you upload will be shown an even number of times. Selecting this option allows you to truly determine the performance of each ad within each ad group, an important part of the learning process when optimizing a campaign. The default (Optimize) option bases ad delivery on clickthrough rate—ads with more clicks will be displayed more often. While this might be an appealing option down the track, for now it’s better for you to understand what makes ad copy perform. You’ll also be able to track the conversions delivered by different ad copy, so it’s best to stick with Rotate.

Figure 3. Customizing ad delivery

Customizing ad delivery

Optimization: Statistical Analysis

Putting together a campaign is relatively easy compared to understanding why a campaign does or doesn’t achieve its goals. Fortunately, AdWords has a whole range of reports that help you to determine which parts of your campaign are bringing you the most value.

Initially, the most important pieces of information to any campaign are going to revolve around the key factors of: quality score, conversion rate, and cost per click. All these elements can easily be determined using the main AdWords interface. Navigating through ad groups and campaigns one at a time will highlight each key element.

Remember to monitor the performance of individual ads: quite often one ad will outperform other similar ads within a group. If this is the case, you can pause—that is, temporarily turn off—the underperforming ads and write new variations based on the key message and benefits mentioned in the best performing ad. Then, repeat the test with the new copy versus the previous champion.

Similar optimizations can be performed at the keyword level. Better performing keywords can have their bids increased, while underperforming keywords may be paused or have their bids decreased. You can also single out the best keywords to form the basis of new ad groups; these groups will then benefit from a lower CPC.

Optimization: Refinement

Successful PPC campaigns are built over time, based on market data and performance. This information is founded on real-world interactions with the ad copy, landing pages, and keywords that you’ve chosen.

Every single campaign will have successful and unsuccessful elements and keywords that need to be optimized. There are third-party programs and many different schools of thought around how to conduct ongoing PPC optimization, but the basic principle is straightforward: test, test, test. Even if your first campaign performs way above your expectations—conversion rate is fantastic, costs are low, and you instantly gain a positive ROI—you can still benefit from testing alternatives. Iterations of ad copy, keywords, and landing pages can make enormous differences to your bottom line. If you fail to test these various elements, you’ll never have a truly optimized campaign.

Quality scores can always be improved and ads made more relevant. Never stop testing new ideas!

Optimization: Bid Management

The science of bid management detrmines how much you should pay for each click you receive via PPC. To determine how much your website can afford to pay for each click, you need to first understand how much profit you earn when a visitor takes the target action you seek.

If you earn $100 per sale, and each click costs you $2, you’d then need to convert one out of every 50 visitors to break even on your marketing efforts. That’s a 2% conversion rate. If your campaign was converting at 4%, and clicks were still costing you $2, you would be paying $50 for each conversion action—leading to $50 of profit. So you could effectively still be bidding up to $4 per click and retain a positive ROI, although the less you pay per click, the better, obviously.

There’s nothing complicated being used to calculate this; the amount you can afford to pay per click is directly tied to your site and ad performance for each specific keyword in your campaign. There’s no one rule you should use here; common sense will guide you in determining how much you can pay for clicks for each keyword.

This article is an excerpt from Chapter 5 of our latest release, The SEO Business Guide. The whole chapter, entitled Paid Search, is available as a free PDF download along with a further two other chapters. If this piece appeals to you, be sure to check out our offer!

SEO Interview Questions and Answer

2012-03-27T03:38:00.002-07:00

The following list contains the basic to advanced level SEO interview questions. Prepare a list of the most important SEO questions and make sure that you know the answers of each and every question.

1. What is SEO?

2. What is Google PR as shown on Google toolbar?

3. What is keywords analysis and how do you analyze your targeted keywords.

4. What kinds of back links are considered the most powerful?

5. What is Google sandbox?

6. What are ranking factors in Google, Yahoo and MSN?

7. What’s Google supplemental index.

8. What’s do you know about the links buying and how Google treat links buying.

9. What’s the difference between the indexed and non-indexed pages?

10. What do you know about page segmentation?

11. What is key word density?

12. What’s the difference between the on-page and off-page optimization.

13. What is Latent Semantic Analysis (LSI Indexing)?

14. Is Frame based website recommended for SEO?

15. What are general factors that can penalize a website from Google?

16. Where do you think the SEO industry is headed?

17. What’s spam indexing?

18. What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?

19. What SEO tools do you regularly use?

20. Have you any experience in the PPC and how do you manage the PPC campaigns.

21. What SEO areas are you weak and strong in, and give examples of both?

22. In Google, how do you find the backward links for a webpage?

23. What kind of strategies do you normally implement for backlinks? What do you think about link buying, link bait, and other specific backlink strategies.

24. What are the disadvantes of SEO?

25. What do you know about the podcasting, blogs and RSS?

26. What do you know about the XML sitemap and how do you generate it.

27. What areas do you think are currently the most important in organically ranking a site?

28. What is the difference between direct and indirect link?

29. What is the recommended length (in characters) of the Title and the Description tags?

30. What do you mean by SERPs?

31.What do you mean by keyword proximity?

Answer: Keyword proximity refers to the distance in space, as measured in within the keywords as well as the phrases including the keywords without repetition and with contextual relevance.

Keyword proximity measures the closeness between two keywords. In general, the closer the keywords are, the better.

For Search Engine Optimization,the proximity of the keywords or keywords included in a phrase in relation to each other and one another is of great importance and is the basis of using the appropriate combination of the words in the page titles,headers,paragraphs and page content.

32. What do you mean by keyword stemming?

Answer: Keyword stemming is a useful tool for web pages and search engine optimization. The process of keyword stemming involves taking a basic but popular keyword pertaining to a particular website and adding a prefix, suffix, or pluralization to make the keyword into a new word. This particular process allows a website to expand upon the number of variable options, which can help a website get more traffic. Words that are a product of keyword stemming can expand in either direction, or even add words to the phrase, making the possibilities limitless.

An example of keyword stemming would be if you took the word “search” and made additional keywords out of words such as “searcher,” “searches,” “searching,” “searched,” and “searchable.” Using keyword stemming on the word “search” would bring in hits for each of the stemmed keywords when they are searched for in an engine.

33. What do you mean by cloaking?

34. What are the different ways of link building?

35. How do you optimize dynamic web pages?

36. What is Mod_Rewrite module?

37. How you can target seo as country wise?

38. What is Phrase Based Indexing and Retrieval and what roles does it play?

39. What is Alexa ranking?

40. What is an SEO, SEM and how important are they for an organization? Explain.

41. Could you briefly explain pagerank algorithm?

42. What is google spamdexing?

43. Explain several steps that you would take to optimize a website?

44. How important the site needs to be w3c compliant?

45. How and what does msn, yahoo and google search looks for in a website?

46. Define all the different ways to do marketing for a website? (PPC, Ads, Backlinks, etc.)

47. What is an Organic search?

48. Name few popular sites and how do you think they become popular?

49. Why google ranks Wikipedia for most of the topics?

50. Do you know about Signals, Classifiers and Topicality?

51. How does a search engine work and what is the future?

52. Can you get “abc” company listed for the keyword “google” in the first page?

53. What is a Search Engine?

54. Why are Search Engines important?

55. What is Search Engine Optimization (SEO)?

56. Why do I need to consider SEO for my website?

57. How do Search engines rank sites?

58. Do I need to be number one on the search engine to get results?

59. Does SEO just mean ‘submitting your site to Search Engines’?

60. What is the difference between a Search Engine and a Directory?

61. Do I have to change my website?

62. What happens if I don’t optimise my website?

63. What is HTML?

64. What is a Meta tag?

65. What is a Title?

66. What is a keyword?

67. What is a Description?

68. What is “body content relevance”?

69. What does the Submission Process Actually Do?

70. When will my Submissions appear on the engines?

71. What is the difference between submission and placement and when will my first page paid placement list on the search engines?

72. What is a search engine and how does it work?

73. What is an algorithm?

74. What is PPC (Pay Per Click)?

75. What is a Spider?

76. What is Link Popularity?

77. What is Search Engine Positioning (SEP)?

78. What is Traffic?

79. What is Inktomi?

80. What is Spam?

81. Summarize the steps of search engine optimization

82. Do you know about dynamic optimization?

83. Optimization of dynamic pages, shopping cart pages etc.

84. Have you done any type of paid submission?

85. What is the cost of paid yahoo directory submission?

86. What is the cost of business.com paid directory submission?

87. How much is your ppc experience?

88. Currently how many accounts you are managing?

89. How you can increase the CTR for any ppc listing?

90. How you can increase the Convertions on ppc Campaign?

91. What is the maximum character limit of google campaign title?

92. What is the maximum character limit of display url in google ads?

93. What is the maximum character limit of dispay url in yahoo

94. Do you know visitor-tracking system?

95. Do you know Urchin software?

96. what is the use of yahoo site explorer?

97. what is the use of google sitemap?

98. How can you give search engines rank?

99. Can you independently write or re-write content for any website.

100.What is the use of .htaccess file?

101.what is the use of 301 redirect?

102.Tell 3 major factor on which google assign page rank to any page.

103.Give me a description of your general SEO experience.

104.Do you currently do SEO on your own sites and give me some examples. Do you operate any blogs? Do you currently do any freelance work and do you plan on continuing it?

105.Where do you think the SEO industry is headed?

106.What industry sites, blogs, and forums do you regularly read?

107.Have you attended any search related conferences?

108.What SEO tools do you regularly use?

109.What SEO areas are you weak and strong in, and give examples of both.

110.What areas do you think are currently the most important in organically ranking a site?

111.Do you have experience in copywriting and can you provide some writing samples?

112.What kind of strategies do you normally implement for backlinks? What do you think about link buying, link bait, and other specific backlink strategies?

113.What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?

114.Are you familiar with any blackhat SEO techniques, search arbitrage, and affiliate marketing?

115.Are you familiar with enterprise web analytics and what packages are your familiar with?

116.Are you familiar with A/B testing and multivariate testing?

117.Do you have experience in email marketing, banner advertising, other types of media buys and other forms of online advertising?

118.Are you experienced in managing PPC campaigns? To what extent and on what platforms?

119.Do you have experience in bid management tools, API tools, and click fraud issues?

120.Do you have experience in extensive competitive analysis and what techniques do you use?

121.What technologies are you familiar with? (We primarily use HTML, CSS, ASP, .net, PHP, SQL, and JavaScript)

122.Why are you moving from your current position and/or leaving any current projects?

123.Do you know who Matt Cutts is?

124.What is page segmentation? (ever heard of VIPS?)

125.What’s the difference bewtween PageRank and ToolBar PageRank?

126.What is Latent Semantic Analysis (LSI – Indexing)?

127.What is Phrase Based Indexing and Retrieval and what roles does it play?

128.In Google Lore – what are ‘Hilltop’ Florida’ and ‘Big Daddy’?

1) Give me a description of your general SEO experience.
2) Do you currently do SEO on your own sites and give me some examples. Do you operate any blogs? Do you currently do any freelance work and do you plan on continuing it?
3) Where do you think the SEO industry is headed?
4) What industry sites, blogs, and forums do you regularly read?
5) Have you attended any search related conferences?
6) What SEO tools do you regularly use?
7) What SEO areas are you weak and strong in, and give examples of both.
8) What areas do you think are currently the most important in organically ranking a site?
9) Do you have experience in copywriting and can you provide some writing samples?
10) What kind of strategies do you normally implement for backlinks? What do you think about link buying, link bait, and other specific backlink strategies?
11) What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?
12) Are you familiar with any blackhat SEO techniques, search arbitrage, and affiliate marketing?
13) Are you familiar with enterprise web analytics and what packages are your familiar with?
14) Are you familiar with A/B testing and multivariate testing?
15) Do you have experience in email marketing, banner advertising, other types of media buys and other forms of online advertising?
16) Are you experienced in managing PPC campaigns? To what extent and on what platforms?
17) Do you have experience in bid management tools, API tools, and click fraud issues?
18) Do you have experience in extensive competitive analysis and what techniques do you use?
19) What technologies are you familiar with? (We primarily use HTML, CSS, ASP, .net, PHP, SQL, and JavaScript)
20) Why are you moving from your current position and/or leaving any current projects?
21) Do you know who Matt Cutts is?
22) What is the Ultimate Answer to Life, the Universe, and Everything?
Thanks to Rand at SEOmoz.org for this post on SEO hiring. It helped quite a bit in assembling this list. Any additional questions anyone can think of?
*** UPDATE ***
22) What is page segmentation? (ever heard of VIPS?)
23) What’s the difference bewtween PageRank and ToolBar PageRank?
24) What is Latent Semantic Analysis (LSI – Indexing)?
25) What is Phrase Based Indexing and Retrieval and what roles does it play?
26) In Google Lore – what are ‘Hilltop’ Florida’ and ‘Big Daddy’?

1) Give me a description of your general SEO experience.

2) Do you currently do SEO on your own sites and give me some examples. Do you operate any blogs? Do you currently do any

freelance work and do you plan on continuing it?

3) Where do you think the SEO industry is headed?

4) What industry sites, blogs, and forums do you regularly read?

5) Have you attended any search related conferences?

6) What SEO tools do you regularly use?

7) What SEO areas are you weak and strong in, and give examples of both.

8) What areas do you think are currently the most important in organically ranking a site?

9) Do you have experience in copywriting and can you provide some writing samples?

10) What kind of strategies do you normally implement for backlinks? What do you think about link buying, link bait, and

other specific backlink strategies?

11) What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?

12) Are you familiar with any blackhat SEO techniques, search arbitrage, and affiliate marketing?

13) Are you familiar with enterprise web analytics and what packages are your familiar with?

14) Are you familiar with A/B testing and multivariate testing?

15) Do you have experience in email marketing, banner advertising, other types of media buys and other forms of online

advertising?

16) Are you experienced in managing PPC campaigns? To what extent and on what platforms?

17) Do you have experience in bid management tools, API tools, and click fraud issues?

18) Do you have experience in extensive competitive analysis and what techniques do you use?

19) What technologies are you familiar with? (We primarily use HTML, CSS, ASP, .net, PHP, SQL, and JavaScript)

20) Why are you moving from your current position and/or leaving any current projects?

21) Do you know who Matt Cutts is?

42) What is the Ultimate Answer to Life, the Universe, and Everything?

Thanks to Rand at SEOmoz.org for this post on SEO hiring. It helped quite a bit in assembling this list. Any additional

questions anyone can think of?

I got several excellent questions from a couple forum postings. These get into the more complicated end of SEO.

22) What is page segmentation? (ever heard of VIPS?)

23) What’s the difference bewtween PageRank and ToolBar PageRank?

24) What is Latent Semantic Analysis (LSI – Indexing)?

25) What is Phrase Based Indexing and Retrieval and what roles does it play?

26) In Google Lore – what are ‘Hilltop’ Florida’ and ‘Big Daddy’?

8) What areas do you think are currently the most important in organically ranking a site?
Obviously a subjective answer, but domain trust, inbound links/anchor text, and properly formatted title tags are a good

start.

10) What kind of strategies do you normally implement for backlinks? What do you think about link buying, link bait, and

other specific backlink strategies?
There are too many correct answers for this one, so let’s go with the wrong answer: “Reciprocal link requests”

42) What is the Ultimate Answer to Life, the Universe, and Everything?
42 of course. If your candidate doesn’t know this please shoot him with the Point-of-view gun.

22) What is page segmentation? (ever heard of VIPS?)
VIPS is a research paper from Microsoft that stands for Vision-based Page Segmentation which is just an offshoot of the

general topic of page segmentation. It is an analysis of how a user understands web layout structures based on visual

perception and is independent from the underlying code and technologies. Each section of the page is segmented into blocks

and different degrees of relevance are put on each block. This explains one reason why links in content areas are more

heavily weighed than sidebar and navigational links (another reason is through the use of shingling algorithms, which I’ll

get into on another question). Since this is a visual topic, I’ll give you a visual example from the research paper:
*************************************************************************************

40 SEO Interview Questions

SEO is best Promotion and Marketing I can think of and so instead of putting this into Search Engine I thought this would be better place to have this.

Here are some of the best interview questions for SEO and if you are looking to answer them read SEO FAQ’s and you would not have difficulty in answering most of them if not all.

1. If a website’s search engine saturation with respect to a particular search engine is 20%, what does it mean?
a. 20% of the webpages of the website have been indexed by the search engine
b. Only 20% of the pages of the website will be indexed by the search engine
c. 20% of the websites pages will never be indexed
d. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms

2. 10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a __________ clickthrough rate.
a. less than 30%
b. 30 percent
c. more than 30%

3. Which of the following factors have an impact on the Google PageRank?
a. The total number of inbound links to a page of a web site
b. The subject matter of the site providing the inbound link to a page of a web site
c. The text used to describe the inbound link to a page of a web site
d. The number of outbound links on the page that contains the inbound link to a page of a web site

4. What does the 301 server response code signify?
a. Not Modified
b. Moved Permanently
c. syntax error in the request
d. Payment is required
e. The request must be authorized before it can take place

5. If you enter ‘Help site:www.go4expert.com’ in the Google search box, what will Google search for?
a. It will open up the Google help pages applicable to www.go4expert.com
b. It will find pages about help within www.go4expert.com
c. It will only find page titles about help within www.go4expert.com
d. It will direct you to the request page for re-indexing of www.go4expert.com

6. What is Anchor Text?
a. It is the main body of text on a particular web page
b. It is the text within the left or top panel of a web page
c. It is the visible text that is hyper linked to another page
d. It is the most prominent text on the page that the search engines use to assign a title to the page

7. Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword – “six sigma”?
a. Yahoo Search Term Suggestion Tool
b. Alexa
c. Google Traffic Estimator
d. Google Trends
e. WordTracker

8. What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
a. Waves
b. Flux
c. Shuffling
d. Swaying

9. Are RSS/Atom feeds returned in Google’s search results?
a. Yes
b. No

10. Which of the following statements regarding website content are correct?
a. If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
b. Linking to a page inconsistently does not affect the way Google views the page/s. Examples of inconsistent linking could be http://www.go4expert.com/page/ and http://www.go4expert.com/page and http://www.go4expert.com/page/index.htm.
c. Syndicating your content could lead to Google viewing the material as duplicate
d. Placeholders for pages which do not have content are never viewed as duplicate content by Google

11. What does the term Keyword Prominence refer to?
a. It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment
b. It refers to the importance attached to getting the right keyword density
c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
d. It refers to the fact that the keywords in bold font are given priority by the search engines

12. What is the term for Optimization strategies that are in an unknown area of reputability/validity?
a. Red hat techniques
b. Silver hat techniques
c. Grey hat techniques
d. Shady hat techniques

13. Which of the following statements is correct with regard to natural links?
a. They are two way links (reciprocal links)
b. They are from authority websites
c. They are voluntary in nature
d. They are from .edu or .gov extension websites

14. Which of the following can be termed as good keyword selection and placement strategies?
a. Targeting synonyms of the main keyword
b. Targeting the highest searched keywords only
c. Copying competitor keywords
d. Optimizing five or more keywords per page

15. What does the 302 server response code signify?
a. It signifies conflict, too many people wanted the same file at the same time
b. The page has been permanently removed
c. The method you are using to access the file is not allowed
d. The page has temporarily moved
e. What you requested is just too big to process

16. Which of the following statements about FFA pages are true?
a. They are greatly beneficial to SEO
b. They are also called link farms
c. They are paid listings
d. They contain numerous inbound links

17. What is the name of the search engine technology due to which a query for the word ‘actor’ will also show search results for related words such as actress, acting or act?
a. Spreading
b. Dilating
c. RSD (realtime synonym detection)
d. Stemming
e. Branching

18. What will the following robots.txt file do?
User-agent:Googlebot
Disallow:/*?
User-agent:Scooter
Disallow:
a. It will allow Google to crawl any of the dynamically generated pages. It will also allow the altavista scooter bot to access every page
b. It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavista scooter bot from accessing any page
c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the altavista scooter bot to access every page
d. None of the above

19. Which of the following statements about RSS are correct?
a. It is a form of XML
b. It stands for Realtime streamlined syndication
c. It is a good way of displaying static information
d. It is a microsoft technology

20. Which of the following statements are correct with regard to using javascript within the web pages?
a. It uses up the valuable space within the webpage, which should be used for placing meaningful text for the search engines
b. Search engines cannot read Javascript
c. It is a good idea to shift the Javascript into a separate file
d. Most of the search engines are unable to read links within Javascript code

21. Which of the following options are correct regarding the Keyword Effectiveness Index (KEI) of a particular keyword?
a. It is directly proportional to the popularity of the keyword
b. It is inversely proportional to the competiton for the keyword
c. It is directly proportional to the chances of the keyword ranking on the first page of the Google search results

22. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
a. Trafficjacking
b. Visitorjacking
c. Viewjacking
d. Pagejacking

23. Which of the following search engines offers a popular list of the top 50 most searched keywords?
a. Google
b. Yahoo
c. AOL
d. Lycos

24. Which of the following search engines or directories provides the main search results for AOL?
a. Lycos
b. DMOZ
c. Google
d. Yahoo
e. Windows Live

25. Which of the following can be termed as appropriate Keyword Density?
a. 0.01-0.1%
b. 0.1-1%
c. 3-4%
d. 7-10%
e. More than 10%

26. The following robots meta tag directs the search engine bots:
META CONTENT=”noindex,nofollow
a. Not to index the homepage and not to follow the links in the page
b. Not to index the page and not to follow the links in the page
c. To index the page and not to follow the links in the page
d. Not to index the page but to follow the links in the page

27. What is Keyword Density?
a. The number of times the keyword is used / (DIVIDED BY) the total word count on page – (MINUS)the total words in HTML on the page
b. The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
c. The number of times the keyword is used in the page description
d. The number of times the keyword is used in the page title
e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page

28. Which of the following are examples of agents?
a. Internet Explorer
b. Search engine spiders
c. Opera
d. SQL Server database attached to a website

29. If you search for the term “iq test” in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term “iq”?
a. Yes
b. No

30. Cloaking is a controversial SEO technique. What does it involve?
a. Increasing the keyword density on the web pages
b. Offering a different set of web pages to the search engines
c. Hiding the keywords within the webpage
d. Creating multiple pages and hiding them from the website visitors

31. Which of the following facts about Alexa are correct?
a. Alexa provides free data on relative website visitor traffic
b. Alexa and Quantcast provide information on visitor household incomes
c. Alexa is biased towards US based traffic
d. Quantcast only tracks people who have installed the Quantcast toolbar
This is the last question of your test.

32. Google gives priority to themed in-bound links.
a. True
b. False

33. Which of the following methods can help you get around the Google Sandbox?
a. Buying an old Website and getting it ranked
b. Buying a Google Adwords PPC campaign
c. Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed
d. Getting a DMOZ listing

34. A Hallway Page is used to:
a. Attract visitors from the search engines straight onto the Hallway Page
b. Organizes the Doorway Pages
c. Helps people navigate to different Doorway Pages
d. Enables search engine bots to index the Doorway Pages

35. Which of the following options describes the correct meaning of MouseTrapping?
a. The technique of monitoring the movement of the mouse on the webpage
b. The technique of monitoring the area on which an advertisement was clicked
c. The web browser trick, which attempts to redirect visitors away from major websites through a spyware program
d. The web browser trick, which attempts to keep a visitor captive at on a website

36. What is the most likely time period required for getting a Google page rank?
a. 1 week
b. 3 weeks
c. 2 months
d. More than 3 months

37. All major search engines are case sensitive.
a. True
b. False

38. Which of the following website design guidelines have been recommended by Google?
a. Having a clear hierarchy and text links
b. Every page should be reachable from at least one static text link
c. If the site map is larger than 100 or so links, you should break the site map into separate pages
d. Keeping the links on a given page to a reasonable number (fewer than 100)
e. Use less than 30 images or graphics per page

39. How are site maps important for the search engine optimization process?
a. Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement
b. Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title “Site Map” on the home page of a website.
c. Site maps help the search engine spider pick up more pages from the website
d. None of the above

40. Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?
a. The text of the paid links should state the words “paid text link” for Google to identify it as a paid link
b. Only Paid text links to non profit websites should be accepted
c. Paid links should be disclosed through the “rel=nofollow” attribute in the hyperlink
d. Paid links should be disclosed through the “index=nofollow” attribute in the hyperlink
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Technical / Tactics

Every SEO prefers certain tactics over others, but familiarity with many could indicate a deeper understanding of the industry. And while every SEO doesn’t need to have a web developer background, having such skills can help set someone apart from the crowd.

1. Give me a description of your general SEO experience.
2. Can you write HTML code by hand?
3. Could you briefly explain the PageRank algorithm?
4. How you created any SEO tools either from scratch or pieced together from others?
5. What do you think of PageRank?
6. What do you think of using XML sitemaps?
7. What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?
8. What SEO tools do you regularly use?
9. Under what circumstances would you look to exclude pages from search engines using robots.txt vs meta robots tag?
10. What areas do you think are currently the most important in organically ranking a site?
11. Do you have experience in copywriting and can you provide some writing samples?
12. Have you ever had something you’ve written reach the front-page of Digg? Sphinn? Or be Stumbled?
13. Explain to me what META tags matter in today’s world.
14. Explain various steps that you would take to optimize a website?
15. If the company whose site you’ve been workind for has decided to move all of its content to a new domain, what steps would you take?
16. Rate from 1 to 10, tell me the most important “on page” elements
17. Review the code of past clients/company websites where SEO was performed.
18. What do you think about link buying?
19. What is Latent Semantic Analysis (LSI Indexing)?
20. What is Phrase Based Indexing and Retrieval and what roles does it play?
21. What is the difference between SEO and SEM?
22. What kind of strategies do you normally implement for backlinks?
23. What role does social media play in an SEO strategy?
24. What things wouldn’t you to do increase rankings because the risk of penalty is too high?
25. What’s the difference bewtween PageRank and ToolBar PageRank?
26. Why might you want to use nofollow on an internal link?

Analysis

A big part of SEO involves assessing the effectiveness of a campaign both relative to past performance as well as to competiting sites.

1. Are you familiar with web analytics and what packages are your familiar with?
2. From an analytics perspective, what is different between a user from organic search results vs. a type-in user?
3. How do you distinguish the results of your search optimization work from a seasonal change in traffic patterns?
4. How do you evaluate whether an SEO campaign is working?
5. What does competitive analysis mean to you and what techniques do you use?
6. If you’ve done 6 months of SEO for a site and yet there haven’t been any improvements, how would you go about diagnosing the problem?
7. How many target keywords should a site have?
8. How do *you* help a customer decide how to their budget between organic SEO and pay-per-click SEM?
9. You hear a rumor that Google is weighting the HTML LAYER tag very heavily in ranking the relevance of its results – how does this affect your work?
10. Why does Google rank Wikipedia for so many topics?

Industry Involvement

Is SEO just a job to pay the bills? Nothing wrong with that, but some senior positions can benefit from more enthusiasm and interest that can be measured by work done outside of the office.

1. If salary and location were not an issue, who would you work for?
2. In Google Lore – what are ‘Hilltop’, ‘Florida’ and ‘Big Daddy’?
3. Have you attended any search related conferences?
4. Google search on this candidates name, (if you cannot find them, that’s a red flag).
5. Do you currently do SEO on your own sites? Do you operate any blogs? Do you currently do any freelance work and do you plan on continuing it?
6. Of the well-known SEOs, who are you not likely to pay attention to?
7. What are some challenges facing the SEO industry?
8. What industry sites, blogs, and forums do you regularly read?
9. Who are the two key people – who started Google?
10. Who is Matt Cutts?
11. If you were bidding on a contract, what competitor would you most worry about?

Open-Ended

These questions are more about how an answer is given rather than the actual answer. They often scare interviewees, but with no wrong answer they’re actually a good opportunity to shine.

1. Tell me your biggest failure in an SEO project
2. What areas of SEO do you most enjoy?
3. In what areas of SEO are you strongest?
4. In what areas of SEO are you weakest?
5. How do you handle a client who does not implement your SEO recommendations?
6. Can you get â€œxyzâ€� company listed for the keyword â€œGoogleâ€� in the first page?
7. What do you think is different about working for an SEO agency vs. doing SEO in-house?
8. Why are you moving from your current position and/or leaving any current projects?
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SEO Interview Questions & Answers is one of the hot topics among SEOs. There are many companies, software as their core business, SEO as their side business, and looking for SEO experts who can manage their clients SEO projects. The problem behind this situation is the interviewer’s lack of SEO stuffs. Some SEO newbies are getting benefits with this. Some interviewer are having wrong idea about SEO and not accepting the points from a SEO candidate. This is worse than the interviewer having zero knowledge in SEO.

If an interviewer doesn’t have any stuff about SEO, then he will be asking general questions. As a candidate, if we make the interviewer understand some basic points of SEO then the interview will be successful.

In my SEO career, I have attended many interviews and some ended up with comedies. Recently I attended an interview from a pure Internet marketing company is the special one which I got a feel that is an SEO interview. Even as an interviewer in my present company I haven’t thought of asking such questions. Really I enjoyed the interview very well and just want to share the questions asked by interviewer and answers from my side.

1) Can you tell me your own definition for SEO?

Yes sure, SEO is the collection of strategies that we are following to get visitors to our website from search engines via organic search results. (But almost similar)

2) What’s your idea about page rank and how it’s calculated?

Let me first tell about the calculation behind that. Google says that page rank calculation formula is having more than 2 lakh variables. I am sure that following things are the main factor,

1) Internal Back Links
2) External Back Links
3) Domain Age

Apart from this, number of visits, bounce rate, CTR etc may be a factor in calculating the page rank. Page rank is just a metric from Google which defines the quality of the page. Moreover we do have many other targets like keyword position, quality traffic and conversions. In my vision, I am having very least importance to page rank. But I am crazy about getting full green PR tool bar for my blog.

3) I want to change the domain name of well ranked website in SERP. Is it possible to retain the same keyword positions?

Yes, definitely we can. Just 301 redirecting the corresponding old URLs to the new URLs. In initial after we did this, we may experience a drop in rankings. Once our new URLs got indexed, we can expect a same position that we had earlier.

4) Can you name the SEO blogs that you regularly read?

1) Search Engine journal
2) Search Engine Land
3) SEOMOZ
4) SEOSmarty
5) Jimboykins

5) What SEO tools do you regularly use?

1) Google Adwords Tool to find keywords suggestions and search count
2) IP Blacklist tool
3) Server Header checker

6) How can you rate you out of 10 in the following areas On-Page Optimization, Off-Page Optimization, Photoshop, and Coding (PHP)

On-Page Optimization – 09
Off-Page Optimization – 08
Designing – 06
Coding (PHP) – 03

7) How can you optimize a website having 2 lakh pages?

Following are the special additional SEO stuffs that we have to implement for dynamic website.

1) Generation of dynamic title & description
2) Dynamic XML Sitemap generation
3) Good Internal link structure (Normal)

8 ) Have you attended any search related conferences?

Yes, I have attended one conference named “search Camp 2008″ held at Chennai (India). I had a wonderful time there by sharing the SEO ideas with many webmasters.

9) What’s special in XML Sitemap and where do you submit that?

That is a file which list all the pages of website in XML format designed for SE’s. Here we can give the crawlable frequency and also we can define the priority of all the web pages (1.0, 08. 065 etc). This can be submitted in Google Webmaster tools.

10) What areas do you think are currently the most important in organically ranking a site for a particular keyword?

1) Keyword in anchor text of external & internal back links
2) Internal link structure
3) Keyword density in content, title, description, alt tags, h1 tag etc
***************************************************************************************
1.
Give me a description of your general SEO experience.
A. My experience is mainly with my own site at www.afreshpath.com and one other site www.qualitymotorsreno.com. So far, my site is on page one for narrow search terms involving outdoor recreation in Nevada. The other site has gone from not being listed at all in the first 10 pages of any search result to being in pages 2 and 3 of a couple of search engines. That work is ongoing at this time.
2.
Can you write HTML code by hand?
A. Yes I can. I do use some WYSIWYG editors and then modify the code by hand as needed.
3.
Could you briefly explain the PageRank algorithm?
A. In simple terms, Google uses the gross number of inbound links to a page to determine how important the page is. This “pagerank” has little to do with actual search results but can make a difference on user behavior.
4.
Have you created any SEO tools either from scratch or pieced together from others?
A. No, I do make use of many tools already available on the internet as well as SEO programs that I have purchased.
5.
What do you think of PageRank?
A. In relation to SEO projects, it is relatively unimportant but can give an indication of how much work needs to be done in gaining inbound links.
6.
What do you think of using XML sitemaps?
A. I use them. They are an additional tool to help the search engines when they crawl a site. There is no requirement for any sitemap and your pages will get indexed without them if you pay close attention to navigation within your site.
7.
What SEO tools do you regularly use?
A. Keyword analysis tools, keyword density tools, index checking, backlink checking, wordprocessor to check spelling and grammar, HTML validation and others.
8.
Under what circumstances would you look to exclude pages from search engines using robots.txt vs meta robots tag?
A. Usually I would use the robots.txt to keep a search engine from indexing an entire directory on a site. This would often be directories dealing with admin functions or directories that only contain script or image libraries.
9.
What areas do you think are currently the most important in organically ranking a site?
A. Text on page! Search engines utilize text and only text in providing search results. That text is found in many place including the URL and title of your pages as well as the visible text you place on your pages.
10.
Do you have experience in copywriting and can you provide some writing samples?
A. My experience in “copywriting” is limited to my site at www.afreshpath.com. It is a blog about outdoor recreation in Nevada and so far is placing well in search results.
11.
Have you ever had something you’ve written reach the front-page of Digg? Sphinn? Or be Stumbled?
A. Not yet! I am not particularly worried about it but I do try to write in such a way that others would be inticed to submit my articles.
12.
Explain to me what META tags matter in today’s world.
A. The most important META tag for SEO is your page description. Search engines do make use of this tag but it does not outweigh the title or visible text. The META keywords tag is not much of a factor in the major search engines but should not be overlooked.
13.
Explain various steps that you would take to optimize a website?
A. 1. Interview website owner or webmaster to get a good grasp of the site’s purpose and goals.
2. Perform a keyword analysis to find best performing keywords that should be used for that site and for individual pages of the site
3. Analyze site content to determine usage of relavant keywords and phrases. This includes visible text as well at titles, META tags, and “alt” attributes.
4. Examine site navigation
5. Determine the existence of robots.txt and sitemap and examine those for effectivenes.
6. Make recommendations for changes needed for the site and each individual page.
14.
If the company whose site you’ve been workind for has decided to move all of its content to a new domain, what steps would you take?
A. I would update the old site with permanent redirects to to new page for every page. Then I would attempt to remove old content from the major search engines to avoid duplicate content issues.
15.
Rate from 1 to 10, tell me the most important “on page” elements
A. #1 issue is visible text being relevant to expected search terms.
# 2 would then be page titles
# 3 is navigation and “alt” attributes for navigation items and link text.
# 4 would be “alt” attributes for images and other media presented on pages.
16.
What do you think about link buying?
A. I discourage the practice for the most part. There are more effective means of paid marketing. One exception would be purchasing listings in highly reputable directories such as Yahoo directory.
17.
What is Latent Semantic Analysis (LSI Indexing)?
A. LSI indexing ries to overcome the limitations of “literal” search term matching . For example, if someone is searching for “hiking in Norhter Nevada” a literal search would only match the words used without taking into account words such as “hike”, “hiked”. LSI can give more relevant results because it does take word usage and context into account determining what a page is “about” rather than a strict reliance on literal wording.
18.
What is Phrase Based Indexing and Retrieval and what roles does it play?
A. In regards to search results, it is a method that search engines such as google use to determine relevance of a page based on phrases acutally used in a document. For example, if you have a page instructing people on wildlife photography, the search engine would reasonably expect to see terms and phrases such as “selecting a camera”, “appraoching wildlife”, and “low light photo conditions”. Related phrases will add to the relevance of a page where unrelated phrases will reduce the relevance of a page. This is one technique that Google is using to weed out “spam” sites.
19.
What is the difference between SEO and SEM?
A. Seo is search engine optimization and is the process you use in getting your pages to place well on search results. SEM is search engine marketing and involves purchasing advertising space on search result pages. Sponsored listings are SEM. Both are related though! When using Google Adwords, the better you optimize your pages for search, the less you will be paying for your selected keywords in the PPC campaign and the better placment your ads will get.
20.
What kind of strategies do you normally implement for backlinks?
A. I check the competitors backlinks to find hightly relevant sites and request a link from them. If reciprocal linking is required, I may be able to place a lik back to them in a relevant portion of a page on the site but if not, I will state so and may not gain that link. Another method I use is to submit press releases to relevant media.
21.
What role does social media play in an SEO strategy?
A. Social media such as social networking sites and news sites can provide for viral marketing. Viral marketing has proven to be powerful if the content of a site is appealing.
22.
What things wouldn’t you to do increase rankings because the risk of penalty is too high?
A. I would avoid any site with the appearance of a link farm. I would also avoid any “spam” practice such as unsolicited email campaigns, certain affiliate advertising sites, sites that re-direct visitors to your site, and anything resembling the practices of Zango.
23.
Why might you want to use nofollow on an internal link?
A. Many sites have shoping carts and member login or logout links. This type of link is simply an administrative function and does nothig to contribute to site content. The search engine does not need to index those pages.
24.
Are you familiar with web analytics and what packages are your familiar with?
A. Yes I am and the tool I use most frequently is Google’s webmaster tools. I also use the available Yahoo hosting tools for my own sites. Knowing what search terms your visitors are actually using to find your site as well as where those visitors are coming from will help refine SEO efforts. The amount of time each visitor spends on your site will help in determining if content changes are needed.
25.
From an analytics perspective, what is different between a user from organic search results vs. a type-in user?
A A user coming into your site from an organic search usually has never visited your site before or is performing a general search for a specific product or topic. These visitors are trying to find the site that most suits thier needs. A “type-in” user is specifally interested in your website. They may have found your URL in print advertising or from a friend. Often, these users are familiar with what you are offering and are coming back to your site as a repeat visitor.
26.
How do you evaluate whether an SEO campaign is working?
A. The main indicator is to perform a search on all major search engines using the keywords/ keyphrases I am optimizing for. An analysis of those results will help to determine if optimization has gained in the results or lost ground. This analysis should be done over time as each search engine will update and index on a varying schedule. Another aspect is to use website statistics to determine where traffic is originating.
27.
What does competitive analysis mean to you and what techniques do you use?
A. Competitive analysis means taking a close look at websites that rank highly in search results and comparing those sites to the one you are optimizing. They have employed methods that are working and are a valuable source for ideas.
28.
If you’ve done 6 months of SEO for a site and yet there haven’t been any improvements, how would you go about diagnosing the problem?
A. I might approach the problem as if it were an entirely new project. Again taking a look at the keywords and phrases that I am attempting to optimize for and again taking a close inspection of top ranking competition. If the site is indexed and does show up in the irst 10 pages of a search but on in the top three, I would look into modification of major areas such as page titles, on page text, and page descriptions. If the site is not yet indexed or has been dropped from an index, there are major problems and the site may require a total re-work and re-submission.
29.
How many target keywords should a site have?
A. I advise not more than three or four well related keyword phrases. This allows for more effective optimization.
30.
You hear a rumor that Google is weighting the HTML LAYER tag very heavily in ranking the relevance of its results – how does this affect your work?
A. It doesn’t unless the rumor proves to be fact. Yes, I check on the rumor but as with all rumors, it can have detrimental effects if you “jump on the band wagon” and it proves to be just a rumor with no basis in fact.
31.Why does Google rank Wikipedia for so many topics?
A. Wikipedia is an established authority! As such, it is referenced by huge numbers of other documents with relevant text associated with links back to Wikipedia.
32.If salary and location were not an issue, who would you work for?
A. Myself and only myself if those conditions existed.

Source: http://www.srinivaskatam.com/seo-interview-questions/

On Page and Off work for SEO Prospectives

2010-10-27T06:19:00.000-07:00

Below I have mentioned few on page SEO and off page factors for any website:

On Page SEO:-

1. Keyword Research and Analysis

2. URL Mapping to Target Pages on Keywords

3. Title & Meta Tags Optimization

4. Alt Tags on Images

5. Anchor Text Optimization

6. Internal Linking

7. Heading Tags – H1, H2, H3 on Keywords with Meaning full sentence

8. Content Optimization – Bold, Italic, Underline

9. Xml Sitemap Creation

10. RSS-Feed creation

11. Add sitemap.xml to Webmaster Tools

12. Google Analytics Setup in WebPages

13. Website Navigation Optimization (Header, Footer, Left, Right)

14. Broken Link check and Remove

15. HTML Validation

Off Page SEO:-

1. Directory Submission

2. Article Submission

3. Social Book Marks

4. Blog Comment Post

5. Search Engine Submission

6. Blog Creation and Post

7. Blog Promotion (Blog Directory Listing)

8. Classifieds ad Creation

9. Question and Answering (yahoo, Bing etc)

10. Forum Posting

11. Social Media Profile Creation (SMO)

12. Business Listing (Geo Target Directories)

13. Link Building

14. RSS Feed Submission or Distribution

15. Review Submission

16. Press Release Submission

17. Hub Page Creation

Bookmarking Sites List

2010-08-25T00:59:00.000-07:00

Book Marking Sites

Digg.com
http://www.propeller.com/
http://www.reddit.com/
http://delicious.com/
http://www.diigo.com/
http://bibsonomy.org
http://blinklist.com/
http://www.folkd.com/
http://www.mister-wong.com/
http://twitter.com/
https://www.mixx.com
http://multiply.com/
http://www.bookmark-manager.com
http://www.bookmarktracker.com/
http://www.bookmax.net/
http://www.mylinkvault.com/
http://www.ikeepbookmarks.com
http://www.ez4u.net
http://www.corank.com
https://www.mywebdesktop.net
http://www.facebook.com/
http://www.jumptags.com/
http://www.bookmarkall.com/
http://blurpalicious.com
http://bookmark4you.com
http://indiahacker.com/
http://kaboodle.com
http://contentpop.com
http://diggdirect.com
http://forceindya.com/
http://bukmark.net
http://faves.com/
http://www.thisnext.com/
http://www.favoor.com/
http://www.bmaccess.net/
http://www.blogbookmark.com/
http://buddymarks.com
http://claimid.com
http://www.connotea.org/register
http://www.dropjack.com/
http://www.easybm.com/
http://pocketbikes.gather.com/
http://www.memotoo.com/
http://www.linkagogo.com/
http://www.mobleo.net
http://www2.myhq.com/
http://www.quickieclick.com
http://www.oyax.com
http://www.mysitevote.com
google Bookmarks
Yahoo bookmarks
http://www.totalpad.com/
http://www.votelists.com
http://www.bizsugar.com/
http://tagza.com/
http://www.designfloat.com/
http://designbump.com
http://www.startaid.com/
http://spotback.com
http://www.fark.com/
http://www.gabbr.com/
http://www.wikio.com
http://lifeinnews.com
http://www.humsurfer.com
http://linkarena.com
http://qaafe.com
http://buzzflash.net/
http://postonfire.com
http://www.indianpad.com
http://www.a1-webmarks.com/
http://www.searchles.com
http://www.elovr.com
http://www.digg.com/
http://www.addictionaire.com
http://www.kabuls.com/
http://cadillactight.net
http://wagg.it
http://solinkable.com/
http://www.podshow411.net
http://24by7bookmarks.com
http://bookmarkmysite.net
http://bookmarksubmission.com
http://bookmarkall.info
http://bookmarksite.net/
http://www.beststumbles.com
http://www.chaamp.com
http://www.bookmark-site.com
http://www.blogospherenews.com
http://www.dealigg.com
http://www.dnhour.com
http://www.desigrade.com
http://www.easymash.com
http://www.fashionablylatent.com
http://www.fcc.com
www.globusport.com
http://www.googletop.net
http://www.gruks.com
http://www.harrrd.com
http://www.http://buzz.yahoo.com/
http://www.http://connotea.org/guide
http://www.http://free-reviews.info/
http://www.http://friendfeed.com/
http://www.http://librarything.com/
http://www.http://mister-wong.de
http://www.http://startaid.com
http://www.idiomato.com
http://www.ifancyit.com
http://www.india.ohzee.com
http://www.indianbytes.com
http://www.indianpick.com
http://www.indiantags.com
http://www.indiasurfer.com
http://www.ipopu.com
http://www.joseluispretto.com
http://www.jumbobookmarks.com
http://www.jumbotagz.info
http://www.justsoft.org
http://www.koolontheweb.com
http://www.kulapo.com
http://www.kwoff.com
http://www.lawrkhawm.com
http://www.lifeinnews.com
http://www.limca.info
http://www.linkets.com
http://www.linksprocket.com
http://www.malaysiastory.com
http://www.malaysiastory.net
http://www.metrotagz.com
http://www.moxinvest.com
http://www.mypinkcheese.com
http://www.neotags.info
http://www.newsmeback.com
http://www.nextclassic.com
http://www.nuzcom.com
http://www.oldrec.com
http://www.online-bookmarks.com
http://www.onlinesocialbookmarking.com
http://www.oopza.com
http://www.persianhaps.com
http://www.pfbuzz.com
http://www.pigg.ch
http://www.plibb.com
http://www.postonfire.com
http://www.pr4links.com
http://www.rollyo.com
http://www.royalbookmarks.info
http://www.rumorshare.com
http://www.sharelinks.eu
http://www.simpletagz.info
http://www.socialmedia1.com
http://www.socialogs.com
http://www.solinkable.com
http://www.spotback.com
http://www.starton.us
http://www.subbmitt.com
http://www.subjoin.su.funpic.de
http://www.sweepsgoat.com
http://www.tagne.ws
http://www.techinreview.com
http://www.technorati.com
http://www.th3scoop.com
http://www.the-news.biz
http://www.travelsubmitsite.com
http://www.tutable.com
http://www.tweako.com
http://www.uan.me
http://www.url.org
http://www.veryhotlinks.com
http://www.votelists.com
http://www.w3m3.com
http://www.web2list.com
http://www.webbiru.com
http://www.webpics.info
http://www.wedigg.co.uk
http://www.weheartgossip.com
http://www.whatnwhen.in
http://www.wirefan.com
http://www.womcat.org
http://www.yobookmarks.com
http://www.yomash.com
http://www.yuppmarks.com
http://www.ziki.com.au
http://www.bookmarks.psycmeister.com
http://www.sitesbookmarking.com
http://www.beamark.com
http://www.buk-mark.com
http://www.bookmarkshub.info
http://www.netsocialmarker.com
http://www.googlenotes.com
http://www.bookmarkme.info
http://www.bookmarking-site.com
http://www.bookmarkmysite.net
http://www.bookmarksubmission.com
http://www.livesocialbookmark.com
http://www.deeplinked.net
http://www.social.weehz.com
http://www.news.bramptonregister.com
http://www.publishurl.com
http://www.kabuls.com
http://www.k2hub.com
http://www.easybookmark.info
http://www.anybookmark.com
http://www.bookmarkall.info
http://www.pipinews.com
http://www.bookmarkingsite.ne
http://www.bookmarkspiders.com
http://www.squigglr.com
http://www.diggyourlink.info
http://www.drigg-code.com
http://www.esocialbookmarks.com
http://www.jumptagz.com
http://www.listbookmarks.com
http://www.markurls.com
http://www.phpdug.info
http://www.socialwebcms.info
http://www.socialwebpad.com
http://www.suggestbookmark.info
http://www.imagehotlinks.com
http://www.24by7bookmarks.com
http://www.aggrepress.com
http://www.oyax.com
http://www.smallbusinessbrief.com/index.php

Search Engine Optimization Information

2010-05-26T21:24:00.000-07:00

Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. Is the process of improving the volume or quality of traffic to a web site or a web page from search engines? This is correct because SEO does help in the promotion(web promotion) of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. SEO is sometimes also called SEO copyrighting because a large amount of the techniques that are used to promote sites in search engines deal with text. Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.

SEO Activity:

On-Page Optimization - Website Analysis, Meta Tag, Keyword, Description, Title Tag, Robots.Txt, , Website Content, Keyword, Key Phrases, Long Tail Keywords, H1,H2,H3 -Hyperlinks, Alternate Texts, Image Optimization, Search Engine Friendly URL , Web Page Links, Web Page Internal Linking, Internal Anchors Links, Sitemap, Google analytics, webmaster tool, Broken Links, etc..

Off-Page Optimization - Link Popularity Analysis, Completion Analysis, Link Building (One Way, Two Way, Three Way) Search Engine Submission, Directory Submission, Press Release Submission, Article Submission, Social Media Optimization, Social Book marking, Classified, Search engine Answering, Participation In Blogs / Forums / Online Community And Discussion Boards, etc...

If you want to know more information about this activity then please visit: Web Promotion India

Search Engine Optimization Tips

2009-07-08T21:30:00.000-07:00

On Page Optimization Steps

On page Optimization deals with the placement of keywords on the page, the header tags, the appearance of the keywords and the use of keywords in the meta and alt tags on the page. Below are some tips on on page optimization that we have picked up.
• Select a page title, Meta keywords, and Meta description these only includes major keywords.
• Use Header Tags to emphasize the keyword you have selected. Use your top keyword in the h1 tag and secondary keywords in your h2-h6 header tags.
• Write solid content that naturally includes your first and your secondary keywords throughout the text. If possible use your first keyword as near the top of the content and as close to the bottom of the content as possible and also used good keyword in all content.
•
• Once the content is complete go through and randomly bold, italicize and underline the main and secondary keywords.
• Be sure to use your keywords in the alt tags of your images.
• Anchor text must use same names as in keywords.
• Images should be in .gif or in .jpg with smaller byte size.
• Avoid using JavaScript and heavy scripts it can slow down browsing speed.
• Smaller sizes CSS can be used so it will speed up your page while anyone browse.
• Keywords density for major keywords will be according to search engines need.
• Unique Content must be on all pages of website.
• XML Site map can guide crawler to crawl all pages.
• Robots.txt will be used to manage indexing of pages, images and content.
• As a guide you might do a search for you main keyword in Google. View the page and the source code of the page to see what On Page Optimization that webmaster did to get a top rank.

While On Page Optimization can be a significant reason why your web site ranks well in the search engine there are several other key factors like, page content, link popularity, site indexing and competition.
Search Engine Optimization is an equal opportunity marketing practice. If you are diligent you can create a flood of prime targeted.

Blog Posting Services

Our expert team of professionals creates blogs for your business and individual's to manage your reputation "Reputation Management". After posting your blogs we are providing Blog optimization service at Zero Cost.

Our Blog Posting Services Includes:
• Blogs on Blogspot.com
• Blogs on Social Networking websites
• Blogs On Xanga.com
• Blogs on rediffblogs.com
• Blogs on other 100 blog websites

Definition of Blogs:

A Blog is a Web site, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
Benefits of Blogging
1. Get Current Updates: - Bloggers are usually post entry in blogs those things are updated currently. So you can get current updates of industry.
2. Regular traffic: - If any one has subscribed your blog then you will get regular visitors some of them already bookmarked your blog after find some useful content on it.
3. Building community: - By blog posting you can share your business experience and expertise with a large community and you will have benefit of contact and consult with the other experts of the field.
4. Low cost Strategy: - Blog posting is very beneficial in the favor of small business as per they will have their name on net with spending there money on designer and programmer.
5. Easy to Optimize: - Blogs are easily optimized in search engines and search engines are very friendly and trustworthy to blogs.
6. Marketing: - By posting your site profile on blog site you can make new visitors toward your site.
7. Research: - Blogging is very powerful tool for collect information, research work, as per you can have suggestions and advices from all over the world.
8. Increase traffic: - blog post and RSS feeds are really able to make good traffic to your site. By adding content and information on regular basis you make ensure that search engine crawler crawl you by more.
9. Employment opportunity: - Blogging gives you several opportunities for jobs in your particular field so you need no to search jobs out of internet.
10. Back linking: - By blog posting you can have back link to your site in order to improve your site pr and search engine ranking.

Search Engine Submissions

Search Engine Submission is the very first step o off page optimization. We at webservices4india manually analyze and fine tune your website before promoting to make it more search engine friendly, thus maximizing is performance will ensure top 10 search engine rankings in all the Major Search Engines and Directories.
We submit your website manually in 150 major search engines of the World. Here is a partial list of search engines:
• Alexa Internet
• Ask.com (formerly Ask Jeeves)
• Baidu (Chinese)
• Cuil
• Exalead (French)
• Gigablast
• Google
• Live Search (formerly MSN Search)
• Sogou (Chinese)
• Sohu (Chinese)
• Wikia Search
• Yahoo! Search
• Many More Search Engines

Search Engine Optimization (SEO) : – Organic Marketing

2009-07-01T00:27:00.000-07:00

Search engine optimization is process of improving the quality, Ranking and volume of web traffic to a website by employing a series of proven SEO techniques that help a website achieve a higher ranking, Traffic with the major search engines when certain keywords and phrases are put in the search field.

Popular SEO Techniques :
Phase I : - (Evaluation, Planning & Research)
Basic Analysis of Website
Analysis Report of Website
Keyword Research
Competitor Analysis

Phase II : - (On Page Optimization)
Page Optimization
Website Design or Re-design
Content Pages (Keyword Rich Pages)
Blogs (Online Journal)
News Feeds
Site Usability
Optimize Website
Editing Content
SEO Articles
Programming
Sitemap (General HTML Sitemap)
Google Sitemap (XML Sitemap)
Internal Linking
Text link navigation
Footers
Inline text links
Installation of Tracking Tools
Phase III - (Off Page Optimization)
Link Building
Comment Posting
Directory Submission
Article Submission
Social Bookmarking
Blog Posting
Rss
Pr submission
Classified
Forum Posting
Yahoo Answering
Rediff Answering
Msn Answering
Business Dir
Blog Submission
Email Marketing
Banner Advertising
Podcasting
Social Networking
Wikis
Non-Orthodox Link Building
Google Groups
Yahoo Groups
Phase IV : - (SEO Monitoring & Reporting)

Keyword Position Reporting (SERP)
Pages Indexed Reporting
Page Rank Reporting
Back Link Reporting
Web Analytics Reporting

SEO India provides online internet marketing.

2009-06-01T08:37:00.000-07:00

SEO Services India covers the internet marketing so all the aspects of Online Marketing. Search Engine Optimization makes your website and business popular and visible online.It is more about developing a quality websites and promoting products which comes up in top rankings of the Search Engine. It covers all the essentials of Website Design and Development. It also takes care of different elements like content, graphics etc. of your website.

Search Engine Optimization

An SEO will make your website and business popular online and make your site visible. SEO uses On-page Optimization and Off-page Optimization to make your site perfect to the search engines. On-page Optimization covers search engine friendly design and good content for website along with the selection of right keywords, file naming and navigation structure of the website. Design your site according to the Google, Yahoo and other search engines guidelines.

As the use of internet are increasing the online Marketing increasing. You can get better revenue online than the traditional marketing. SEO Services India provides the boom in Online Marketing because it helps you to make your products easily available to users.

You need to update and maintain your website regularly so that visitors keep on revisiting and keep them update with your business products and services. Online Marketing is highly dependent on SEO now a days and SEO services have changed the way of marketing. SEO services in India are a big market of outsourcing SEO services.

Jake Barrett is an SEO Expert and writes articles for Search Engine Marketing. He has expertise in Website Optimization Services, Product Promotion and providing contents for companies having seo services india.

SEO Glossary 2

2009-05-16T05:19:00.002-07:00

Deep Linking - Linking to a Web page other than a site’s home page.
Delisting - When Web pages are removed from a search engine’s index.
Directories - A type of search engine where listings are gathered via human efforts rather than by automated crawling of the Web.
DMOZ - Directory MOZilla is a human reviewed directory, the contents of which appear on many sites, including Google. A listing in DMOZ said to assist boosting rankings in general search results.
Doorway Page - A page used for driving traffic form any page to another specific page and usually focusing on specific keywords. Generally, doorway pages are designed for search engines only, human visitors never see them - consequently, they are illegal one. Doorway pages must not be confused with landing pages, a legitimate strategy.
Dupe/Duplicate content - Usually used in reference to a penalty applied by a search engine for the same content appearing on different pages/sites.
Email Link - An affiliate link to a merchant site in an email newsletter, signature or a dedicated email blast.
Email Marketing - The promotion of products or services via electronic mail.
Email Signature (Sig File) - The signature option allows for a brief message to be automatically inserted at the end of every email that a person sends.
eZine - The short term for an electronic magazine, which can be electronic versions of existing print magazines or exist only in digital format.
FAQ (Frequently Asked Questions) - A document that answers the most common questions on a particular subject.
FFA - Free For All pages; basically a link farm. You add your site link to the page, it then gets pushed down as other links are added until your link is ultimately pushed off the page. Not a standard method of promotion or link building.
Flux - A term describes the shuffling of positions in search engine results in between major updates.
G - Google, also known as The Big G or The Mighty G.
Gateway Page - A Web page created in hopes of ranking well for a term in a search engine’s non-paid listings. Sometimes called a “doorway page.”
Geographical Segmentation - The ability to determine from which geographical area Web traffic is coming.
Geographical Targeting - The analytical process of deciding upon which regions and locales a company should focus its marketing efforts.
Google Algorithm - A mathematical formula used in calculating search engine ranking. The goal of any SEOP is to understand the algorithm as best as possible. Algorithms of course are very closely guarded secrets and possibly you’ll never meet anyone who has “cracked” an algorithm. Search engine algorithms change regularly to prevent anyone from guessing the system.
Graphical Search Inventory - Banners and other advertising units that can be synchronized to search keywords.
Grey bar - A Google PR score that can indicate a ban in place on the page currently being viewed; i.e. the page does not appear in Google search results.
Grey hat - Optimization strategies that are in a unknown area of reputability/validity.
Hidden Text - The deceptive process of filling Web pages with keywords that are not visible to visitors but will still be indexed by search engines to help achieve higher rankings.
Hit - Request from a Web server for a graphic or other element to be displayed on a Web page.
HTML Code - The code used to build Web pages. Affiliates use HTML code to put links on their websites. Affiliate solution providers often provide a tool so that affiliates can simply copy the code for an affiliate link and paste it into their own HTML pages.
Hybrid Model - An affiliate commission model that combines payment options (i.e., CPC and CPA).
IBL - Inbound Link. Links pointing from another site into your site.
Impression - An advertising metric that indicates how many times an advertising link is displayed.
Index - The collection of information a search engine has that can be queried against.
In-house - An alternative to using an affiliate solution provider; building an affiliate program architecture within a company.
Interactive Agency - An agency offering a mix of Web design and development, Internet advertising and online marketing, or e-business/e-commerce consulting.
Interstitial - An advertisement that loads between two content pages.
KDA - Keyword Density Analyzer or Analysis. The ratio of keywords or keyphrases in relation to other text on a page.
Keyword Marketing - A method of getting your message in front of people who are searching using particular words or terms.
Keyword Stuffing - Where a keyword or phrase is used excessively in page content or alt tags in an attempt to gain higher rankings. Can result in page penalties or bans.
Keyword/Keyphrase - A word or words that strongly relate to a page/site topic or search engine query.
Landing pages - Pages that are optimized and very targeted towards a particular subject. An effective/valid site optimization and sales conversion strategy.
Lifetime Value of a Customer - The amount of sales in dollars that a customer will spend with a particular company over their lifetime.
Link Farms - Pages that consists of little else but links to other sites and usually the sites listed have links back to the farm page. The goal of a link farm is to artificially boost rankings through link popularity and is consequently at risk of penalty or ban.
Link popularity - A gauge of a site’s popularity based on the number of inbound links. Link popularity is a major factor in search engine ranking and has greater strength (in theory) where inbound links are from other quality sites.
Listing - The information that appears on a search engine’s results page in response to a search.
Manual Approval - An affiliate application approval process where all applicants are manually approved for an affiliate program.
Merchant - An online business that markets and sells goods or services. Merchants establish affiliate programs as a cost-effective method to get consumers to purchase a product, register for a service, fill out a form or visit a website.
Meta tag - These mainly refer to the title, keywords and description tags. They are summary of the content that is on the page in different formats. Metatags content does play a role in rankings for many search engines.
Mini-site - A prefabricated HTML page for affiliates that displays new or specialized products with integrated affiliate links.
Mirror Site - A copy of a site with some content differences to target particular keywords. Not a recommended strategy as it can trigger a penalty or ban.
MSN - A reference to Microsoft’s search engine.
OBL - Outbound Link. A link pointing from your site to another site.
ODP - Open Directory Project - DMOZ
Off-page factors - Factors such as inbound links and the popularity of sites with links pointing into your site that you have little control over, but that still play a role in your site’s rankings.
On-page factors - A reference to the elements on your site and their role in your rankings, for example, Meta Tags, Code Cleaning relevance etc.
OOP - Over Optimization Penalty. Where a search engine algorithm detects that changes you are making to a page or the way the page is constructed is to influence rankings over being useful to a site visitor.
Organic search results - the results displayed after a search engine query that are not paid for by the listed site’s owner.
P2P - Pay To Play. Any search engine marketing strategy that requires payment to the search engine company.
Pagejacking - the copying of a page by unauthorized parties in order to filter off traffic to another site.
Paid Inclusion - Advertising program where pages are guaranteed to be included in search engine’s index in exchange for payment.
Paid Listings - Listings that search engines sell to advertisers, usually through paid placement or paid inclusion.
Paid Placement - Advertising program where listings are guaranteed to appear in response to a particular search term with high ranking, typically obtained by paying more than other advertisers. This is most often done in an auction or bidding environment.
Pay Per Click - A program where an affiliate receives a commission for each click (visitor) they refer to a merchant’s website. Pay-per-click programs generally offer some of the lowest commissions (from 1 cent to 25 cents per click), and a very high conversion ratio since visitors need only click on a link to earn the affiliate a commission.
Pay Per Lead - A program where an affiliate receives a commission for each sales lead that they generate for a merchant website. Examples would include completed surveys, contest or sweepstakes entries, downloaded software demos, or free trials. Pay-per-lead generally offers midrange commissions and midrange to high conversion ratios.
Pay Per Sale - A program where an affiliate receives a commission for each sale of a product or service that they refer to a merchant’s website. Pay-per-sale programs usually offer the highest commissions and the lowest conversion ratio.
Payment Threshold - The minimum accumulated commission an affiliate must earn to trigger payment from an affiliate program.
PFI - Pay For Inclusion. Payment paid to a search engine company for inclusion in search results.
Podcasting - A form of audio broadcasting using the Internet. Podcasting, which does not require the use of an Apple iPod, involves making one or more audio files available as “enclosures” in an RSS feed, which can be played back by the RSS subscriber at their convenience on an MP3 device.
Pop-Up Ad - An advertisement that displays in a new browser window.
Portal - A website that typically includes a catalog of websites, a search engine or both. A portal site may also offer email and other services to entice people to use that site as their main point of entry to the Web.
Position - How well a particular Web page or website is listed in a search engine’s results. Positions 1 through 10 are the most visible and the most desirable.
PPCSE - Pay Per Click Search Engine.
PR / PageRank™ - A ranking used by Google that is meant to act as indication of the quality of a site and its authority status.
PR 0 / PageRank Zero - Another term relating to Google PageRank. It can indicate that a page has been spidered but appearing in general results as yet, or could also possibly indicate a penalty.
Query - The word (or words) a searcher enters into a search engine’s search box.
Rank - How well a particular Web page or website is listed in a search engine’s results.
Reciprocal link - An agreement between two sites to exchange links between them. Sites exchanging links can risk a penalty or ban if they are not related topic with each other.
Residual Earnings - The programs that pay affiliates not just for the first sale made by a shopper from their sites, but all additional sales made at the merchant’s site over the life of the customer.
ROAD / ROI - Return on Advertising Dollar, or Return on Investment. The measure of effective of expenditure vs. the number of visitors received or sales.
RSS (Really Simple Syndication) Feed - A data format for syndicating news and other content. People can subscribe to RSS feeds so they will be notified every time content is updated on a particular site.
SE - Search engine
Search Engine Optimization - The act of altering a website so that it does well in the organic, crawler-based listings of search engines. The process usually involves choosing targeted and relevant keywords and phrases that will drive traffic to the site.
SEM - Search Engine Marketer/Marketing
SEO - Search Engine Optimization
SEOP - Search Engine Optimization Professional. Someone who claims to have the skills to increase a clients’ search engine rankings.
SEP - Seach Engine Placement (or Positioning/Promotion)
SERPs - Search Engine Results Pages. The pages that display after a query is submitted.
Server - A computer, or a software package, that provides a specific kind of service to client software running on other computers. The term can refer to a particular piece of software, such as a WWW server, or to the machine on which the software is running. For example, “Our mail server is down today, that’s why email isn’t getting out.” A single server machine could have several different server software packages running on it, thus providing many different servers to clients on the network.
Spam (or Spamming) - The electronic junk mail or junk newsgroup postings, generally email advertising for some product sent to a mailing list or newsgroup.
Spamming the index - Related to black hat optimization techniques. Pages that have high ranking but are non-relevant or exist purely to redirect traffic to other sites.
Spider - A software program used by search engine companies to visit web sites and return information about pages.
Spyware - A somewhat vague term generally referring to deceitful software that is secretly installed on a user’s computer and that monitors use of the computer in some way without the user’s knowledge or consent. Most spyware tries to get the user to view advertising and/or particular Web pages. Some spyware also sends information about the user to another machine over the Internet.
Stop words - Common non-query specific words that are ignored by a search engine when a query is made. These can include words such as “I”, “and”, “if” depending on how the query is constructed.
Storefront - A prefabricated HTML page for affiliates that displays new or specialized products with integrated affiliate links.
Submission - The process by which a search engine is manually notified of a new site or page.
Super Affiliates - The top 1 percent of affiliates, based on performance and earnings, that generate the lion’s share of the revenue for your program. They are born marketers and are very successful with the affiliate program they promote from their sites.
Targeted Marketing - The act of making the right offers to the right customers at the right time.
Text Link - A link that is not accompanied by a graphical image.
Tracking Method - The way that a program tracks referred sales, leads or clicks. The most common are by using a unique Web address (URL) for each affiliate, or by embedding an affiliate ID number into the link that is processed by the merchant’s software. Some programs also use cookies for tracking.
Two-tier - An affiliate marketing model that allows affiliates to sign up additional affiliates below themselves, so that when the second-tier affiliates earn a commission, the affiliate above them also receives a commission. Two-tier affiliate marketing is also known as multilevel marketing, or MLM.
URL - Uniform Resource Locator. The web address of a site or page.
Viral Marketing - The rapid adoption of a product or passing on of an offer to friends and family through word-of-mouth (or word-of-email) networks. Any advertising that propagates itself the way viruses do.
Visitor Segmentation - Differentiating users to a site by categories such as age, sex, etc.
White hat - legitimate optimization techniques employed that are agreeable to search engine companies, such as the proper use of meta-tags, an adequate keyword saturation and spider friendly page design.

SEO Glossary

2009-05-16T05:19:00.001-07:00

200 – OK The file request was successful. For example, a page or image was found and loaded properly in a browser.
301 - Moved Permanently A server response code, meaning “page has been permanently moved to x” A 301 redirect is commonly used to redirect sites or individual pages in cases where a domain or page name is changed and is usually the preferred method of redirection by search engines.
302 – Found A server response meaning, “Page has temporarily moved form this location”.
304 - Not Modified If the client has performed a conditional GET request and access is allowed, but the document has not been modified, the server SHOULD respond with this status code.
307 - Temporary Redirect The requested resource resides temporarily under a different URI. Since the redirection MAY be altered on occasion, the client SHOULD continue to use the Request-URI for future requests.
400 - Bad Request The request could not be understood by the server due to malformed syntax. The client SHOULD NOT repeat the request without modifications.
401 – Unauthorized The request requires user authentication. The response MUST include a WWW-Authenticate header field containing a challenge applicable to the requested resource.
403 – Forbidden he server understood the request, but is refusing to fulfill it. Authorization will not help and the request SHOULD NOT be repeated.
404 - Not found The server was unable to locate the URL.
410 - The requested resource is no longer available at the server and no forwarding address is known. This condition is expected to be considered permanent.
500 - Internal Server Error The server encountered an unexpected condition which prevented it from fulfilling the request.
501 - Not Implemented The server does not support the functionality required to fulfill the request. This is the appropriate response when the server does not recognize the request method and is not capable of supporting it for any resource.
Above the Fold - The part of a Web page that is visible once the page has loaded. It is normally the top part of a Web page. This term comes from the newspaper industry and refers to the top half of the front page, which is visible when the newspaper is folded in half.
Alexa ranking - Alexa is a famous search engine that provides extra information such as traffic rankings. An Alexa ranking is an indicator used to gauge site performance.
Algorithm - A set of mathematical equations or rules that a search engine uses to rank the content contained within its index in response to a particular search query.
ALT Image tag - Spiders cannot able to read images as such, so the alt tag or text attribute describes what the specific image represents.
Analytics - Technology that helps analyze the performance of a website or online marketing campaign.
Anchor Text - The visible text component of a hyperlink.
Associate - A synonym for “affiliate.”
Auto-Approve - An affiliate application approval process where all applicants are automatically approved for an affiliate program.
Auto-Responder - An email feature that automatically sends an email reply to anyone who sends it a message.
Banner Ad - An electronic billboard or ad in the form of a graphic image that comes in many sizes and resides on a Web page. Banner ad space is sold to advertisers to earn revenue for the website.
Benchmark Report - A report used to market where a website falls on a search engine’s results page for a list of key words. Subsequent search engine position reporters are compared to that.
Black hat - A person engaged in or tactic used to increase search engine rankings using methods prohibited by search engines.
Blog - A chronological journal that is available on the Web. Blogs are typically updated daily using software that allows people with little or no technical background to update and maintain the blog.
Blogosphere or Blogsphere - The current state of all information available on blogs and/or the subculture of those who create and use blogs.
Bot - Used in reference to a search engine robot or spider; software applications that retrieve web page information to feed into a search engine database.
Browser - A client software program such as Internet Explorer, Netscape or Opera that is used to look at various kinds of Internet resources.
Charge Back - An incomplete sales transaction (for example: merchandise is purchased and then returned) that results in an affiliate commission deduction.
Click and Bye - The process in which an affiliate loses a visitor to the merchant’s site once they click on a merchant’s banner or text link.
Click Fraud - The deceitful practice of posing as pay-per-click (PPC) traffic for the purpose of costing advertisers’ money or helping to generate false revenue by those affiliates serving the ads.
Click Through - The process of activating a link, usually on an online advertisement connecting to the advertiser’s website or landing page.
Click-Through Rate (CTR) - The percentage of those clicking on a link out of the total number who see the link. For example: if 20 people do a Web search and 10 of the 20 people all choose one particular link, that links has a 50 percent click-through rate.
Client - A software program that is used to contact and obtain data from a server software program on another computer, often across a great distance. Each client program is designed to work with one or more specific kinds of server programs and each server requires a specific kind of client. A Web browser is a specific kind of client.
Cloaking - A deceptive process that sends search engine spiders to alternative pages that are not seen by the end user. Also the process of getting a search engine to record content for a URL that is different from what the visitor sees. It is often done as a way to obtain more favorable search positions.
Co-branding - The situation where affiliates include their own logo and branding on the pages to which they send visitors through affiliate links.
Collaborative Commerce Networks - An organization of merchants and websites that work together as true business partners. Merchants give their affiliates the same support that manufacturers would give to their resellers.
Commission - The income an affiliate receives for generating a sale, lead or click-through to a merchant’s website. Sometimes it is called a “referral fee,” a “finder’s fee” or a “bounty.”
Context-centric - The process of matching your product or service offer closely to the visitors of an affiliate’s site. By placing the product or service in an area close to related or relevant item, more people will buy.
Contextual Link - The integration of affiliates links with related text.
Contextual Merchandising - The act of placing targeted products near relevant content.
Conversion Rate - The percentage of clicks that result in a commissionable activity such as a sale or lead.
Conversion Reporting - A measurement for tracking conversions and lead generation from search engines queries. It identifies the originating search engine, keywords, specific landing pages entered and the related conversion for each.
Cookies - Small files stored on the visitor’s computer that record information of interest to the merchant site. With affiliate programs, cookies have two primary functions: to keep track of what a customer purchases and to track which affiliate was responsible for generating the sale and is due a commission.
Cost Per Acquisition - Online advertising ROI model in which return is based solely on qualifying actions such as sales and registrations as measured against the marketing costs associated with that sale or registration.
Cost Per Action (CPA) - The cost metric for each time a commissionable action takes place.
Cost Per Click (CPC) - The cost metric for each click to an advertising link.
Cost Per Order (CPO) - The cost metric for each time an order is transacted.
Cost Per Thousand (CPM) - The cost metric for one thousand banner advertising impressions.
Crawl - The process by which search engine spiders fetch web page information.
Crawler - Component of a search engine that gathers listings by automatically trolling the Web and following inks to Web pages (also called a spider or robot or bot). It makes copies of the Web pages found and stores them in the search engine’s index.
CSS - Cascading Style Sheets. Used mainly to decrease the amount of source code on a page, by referencing a single set of instructions on how to display various elements on web page.
Customer Bounty - The merchant payment to an affiliate partner for every new customer that they direct to a merchant.

RSS Data base

2009-03-11T21:20:00.000-07:00

http://www.rss-network.com/submitrss.php
http://technorati.com/ping/
http://www.blogdigger.com/add.jsp
http://www.readablog.com/AddFeed.aspx
http://www.blogarama.com/page-not-found/
http://blogstreet.com/?
http://www.finance-investing.com/submitrss.php
http://www.security-protection.net/submitrss.php
http://www.realty-feeds.net/submitrss.php
http://www.medical-feeds.com/submitrss.php
http://www.sports-feeds.com/submitrss.php
http://www.political-humor.net/submitrss.php
http://www.government-central.com/submitrss.php
http://www.educational-feeds.com/submitrss.php
http://www.2rss.com/index.php
http://www.newsmob.com/index.php?m=c
http://ngoid.sourceforge.net/sub_rss.php
http://www.feeds.com.br/index.php?ax=add
http://pingomatic.com/?oldpinger
http://www.feedsee.com/submit.html
http://www.rss-verzeichnis.de/anmelden.php
http://4guysfromrolla.aspin.com/func/addres/rss-review/userlist?rid=1427020&cob=4guysfromrolla
http://www.devasp.com/search/AddRSS.asp
http://www.aspin.com/func/addres/rss-support
http://ngoid.sourceforge.net/sub_rss.php
http://www.feedplex.com/add-url.php
http://www.feeds4all.com/NewFeed.aspx
http://www.plazoo.com/en/addrss.asp
http://www.feedcat.net/
http://www.jordomedia.com/RSS/l_op=Addrss.html
http://www.rssmad.com/my_feeds_login.php
http://www.feedbomb.com//suggest.php?action=addlink&catid=160
http://www.nfeeds.com/submit.php
http://automotive-links.mustangv8.com/RSS-directory/RSS/l_op=Addrss.html
http://www.feedsee.com/submit.html
http://www.leighrss.com/rss-add.html
http://scienceport.org/index.php?show=addsite&PID=14
http://www.feedage.com/myfeedage/login.php?ref=http%3A%2F%2Fwww.feedage.com%2Fsubmit.php
http://www.goldenfeed.com/AddFeed.aspx
http://www.rssmicro.com/feedsubmit.web
http://feedfury.com/submit
http://www.rssmotron.com/feed_submission.php
http://www.findrss.net/index.html?id=0#
http://www.feedbase.net/Add.php
http://www.rssmotron.com/feed_submission.php
http://www.daytimenews.com/submit-rss-feed.aspx
http://www.rssbuffet.com/submit.php
http://www.solarwarp.net/submitrss.php
http://www.feedest.com/feedAdd.cfm
http://www.rssmicro.com/feedsubmit.web
http://www.feedbees.com/add.php
http://www.rssmountain.com/submit_anonym.php
http://www.feedsee.com/submit.html
http://www.rsspan.com/addfeed.html?catid=
http://www.feednuts.com/feed/submit
http://www.videocasting-station.com/submitrss.php
http://rss-eintragen.rss-nachrichten.de/
http://rss-eintragen.rss-nachrichten.de/
http://www.aspin.com/func/addres/rss-support
http://www.blogdigger.com/add.jsp
http://blogstreet.com/bsibin/add.cgi
http://chordata.info/suggest.php
http://www.rss-network.com/submitrss.php
http://www.feedfiles.com/AddResource.aspx
http://www.exactrelease.com/profile.php?mode=register&agreed=true
http://4guysfromrolla.aspin.com/func/addres/rss-review/userlist?rid=1427020&cob=4guysfromrolla
http://www.2rss.com/
http://www.sitemapdoc.com/
http://www.feedburner.com/fb/a/home
http://www.videocasting-station.com/submitrss.php
http://feed.informer.com/
http://www.feedroll.com/rssviewer/
http://www.copygator.com/
http://blogstreet.com/rssecosystem.html
http://www.2rss.com/
http://www.urlfan.com/
http://www.feedplex.com/add-url.php
http://www.feeds.com.br/index.php?ax=add
http://www.fybersearch.com/add-url.php
http://www.newsisfree.com/contact.php
http://www.newsmob.com/index.php?m=c
http://www.newzalert.com/AuthorCenter/
http://ngoid.sourceforge.net/sub_rss.php
http://www.postami.com/rss_submit_service.php
http://www.anse.de/rdfticker/addchannel.php
http://www.weblogalot.com/Ping/
http://www.rssfeedsubmission.com/order.html
http://www.rsshugger.com/new
http://www.rss-clipping.com/
http://www.syndic8.com/suggest_start.php
http://search.yahoo.com/mrss/submit?
http://www.feedsee.com/submit.html

Texas SEO Benefits

2009-02-10T16:56:00.001-08:00

Dallas SEO understands there are several SEO benefits of search engine optimization. Web sites with the highest ranking in the search engine result pages (SERP) achieve the greatest number of web site visitors. Millions of searches are conducted each day and the top results of the search engines are the web sites that get the most traffic. Equate the traffic into dollars and the amount is several digits and decimal points.

Visitors that search targeted keywords are the best conversions that are possible within search niches. Optimizing keywords, topic-relevant copywriting, meta tags and meta descriptions is key to driving targeted traffic to niche web sites where visitors are looking for specific products and services. Optimizing brings long-term stable results that companies are looking for, not just short-term solutions that need to be rehashed or another budget set-aside to see results again.

Product and company branding can achieve great results from natural, organic traffic from SERP. The cost for branding in this manner can be achieved more cost effective through organic searches that is long-term versus short-term pay-per-click campaigns. Through visibility the brand will stand out in front of other competition whose sites will be rarely visited since they are deeper within the search results.
Dallas SEO- Benefits:

1. Brand building and recognition
2. Increased Traffic
3. Targeted customers
4. Customer acquisition that is cost-effective
5. Fixed cost versus pay-per-click campaigns
6. Unique content
7. Findability
8. Credibility
9. Repeat business
10. Navigatable with the major search engines
11. SEO can bring sites into web standards/code compliance
12. Search engine prominence works 24/7 and 365 days/year

SEO Copywriting

2009-02-10T16:55:00.000-08:00

Quality SEO Copywriting is necessary for a site to achieve good results in the search engines with multiple keywords and keyword phrases that are specific to the topic of the website. Multiple keywords that each have specific pages will generate much more traffic than just a few pages that stick to the singular topic of the website. An example is this page on the subtopic of SOE Copywriting within the main topic, search engine optimization, with pages of subtopics about quality link building, SEO terms, search engines, SEO news, etc.

Quality SEO Copywriting can increase the amount of related search terms that allow sites to be found within the search engine result pages. The more related search terms that are optimized within a website will naturally bring more desirable traffic with visitors seeking those particular keywords and keyword phrases. Optimally, no more than two to three keywords will be used on each page; more keywords will water the page down and weaken it.

SEO Metro provides quality Copywriting by compiling research on specific topics and subtopics and writing quality material and information that visitors desire. Relevant keywords and keywords phrases are researched for their popularity in order to naturally drive desirable traffic to the specific pages. Popular searched keywords and phrases are those terms that users enter into the search engines looking for those topics.

Another characteristic of good quality SEO Copywriting is that visitors will stay longer to read valuable information versus information that is geared solely for search engines. SEO Metro provides copywrite information that is geared toward visitors and not specifically for search engines but maintains a balance with a visitor friendly website.

SEO Frequently Asked Questions (f.a.q.)

2009-02-10T16:54:00.000-08:00

1. Once we commit to SEO Metro how do we know what progress is being taken?

A. SEO Metro always stays in touch with clients and submits a regular search engine optimization report to clients, weekly, monthly and quarterly, so they understand what steps of action are being taken to ensure their site is on the way to better search engine positioning.

2. Does SEO Metro perform any techniques to get our website banned from the search engines?

A. NO. Absolutely not. The techniques we undergo are proven, logical moves that are basic search engine optimization techniques that are guaranteed to enhance your website visiibility.

3. When will our company start seeing results?

A. Alot of results depend upon the competition for the keywords clients strive for. Low competitive keywords and keyword phrases will see quicker results than highly sought after keywords. Another dependent factor is when links are submitted to directories it may be necessary to wait until the links are posted and indexed by the search engines.

4. Are there any obstacles for new websites?

A. Some search engines such as Google and Yahoo apply "filtering" to new websites. The reason for filters is that there has been so much spam by webmasters who set a site up just for short term financial gain with software generated content offering little to internet users but deceptively getting traffic. The filter also relates to a "trust" issue in this sense and the longer a site is up and running with content the more trust it gains. The "filter" for new websites appears to be 3-9 months according to different SEO professionals.

5. Why doesn't SEO Metro submit my website to search engines?

A. SEO Metro uses a sound marketing campaign that ensures your site will be found shortly and indexed. It takes too long for the search engines to find your site just by submitting the URL or address of the site.

6. What rankings do you guarantee?

A. We don't guarantee rankings. Guaranteeing ranking is based on nothing but "hypotheticals". Algorithms change frequently, competition changes frequently, links change, etc. The best guarantee for your success is to go into a long-term strategic plan. We can show you the success we have with other sites that rank well with some ranking on the first page against tens of millions of documents; that's right.

7. Are there going to be major changes to my site?

A. There must be changes for SEO to be improved. Java script, heavy graphics, flash media, etc. may have to be changed in order to be search friendly.

8. How are you going to build popularity for my site? Will you use other firms?

A. All of our work is done by us and NO work is contracted on a third party basis unless you are directly informed which will be done by contract with all three parties. We personally engage in a link campaign that will give positive results lasting long-term. SEO Metro will also utilize press releases and article writing if necessary to build fast and long lasting results.

9. What should I be expected to provide?

A. Clients should understand that this is a partnership in order to bring Your Business success in search engine exposure. SEO Metro must have cooperation in order to bring the best success and flow of the SEO process to fruition. Clients must be committed to taking some time and making changes. A good partnership is the best way to proceed and one in which our clients trust us and understand that we strive to bring the best possible solutions, one-by-one, step-by-step, to get you further up the search engine result pages.

The importance of effective link building for a website.

2009-01-27T12:10:00.000-08:00

Companies providing link building and SEO services in India, consider effective link building, to be one of the most integral parts of website optimization.

The companies providing link building services suggest the following tips for effective link building:

*

Ensure that the search engine spiders can crawl through your navigations. For making your navigations spiderable, you can either use anchor text with text based navigation or image based navigations with attached alt attributes which are relevant.
*

For internal linking, you can use breadcrumbs for anchor text differentiation and usability.
*

Experts of link building in India suggest the use of in-content links because these links are more relevant and have a higher click through rate.
*

The use of a sitemap is suggested, as it is useful for search engines and visitors, both.
*

While inter linking your web pages, link your keywords to relevant and important pages of your website.
*

You should have a consistent linking behavior.
*

Identify the pages which are most linked-to and ensure that the link flows to all the important pages of your website in a well optimized manner.
*

Keep a check on your 404 statistics. Keep a track of websites which have been linked to your old or misspelled URLs, so that you can contact them and provide them the new URL to which they can link to.
*

Create and keep on updating your ‘link to us’ page which contains information about how people can link to your website.
*

Leave a relevant comment on the blogs of other sites which you visit.
*

Link all your internal websites together and redirect the important and relevant links to your main website.

The leading SEO in India follow the above mentioned tips to build effective links and optimize their website effectively.

Published by Amod

SEO Terms and Conditions

2008-12-01T10:15:00.001-08:00

SEO Terms

Below is a listing of some of the more common SEO Terms and definitions. This is not a complete list by any means and will be appended in the future as new terms come up (which they invariably will). If you like this list and use it, please link to it from your website.

If you have any suggestions for additions to this list, please contact me and let me know.

301 Redirect
- Method of redirecting an old webpage to a new location. More simply, to display another web page for the web address that you are trying to visit. 301 implies that the move is permanent (as opposed to temporary, etc.)

Affiliate Marketing
- A marketing program in which an advertiser pays an affiliate for driving event-driven traffic to their site. An event is primarily completing an order on the advertisers site but could simply be some sort of lead generation. Affiliate gets paid a commission based on order or lead. See affiliate marketing programs.

AJAX
- Asynchronous JavaScript and XML. A way to design web pages that are more end-user friendly and respond more quickly when the user requests data. A good example of AJAX in practice is Google Maps.

Alt Tag
- An HTML attribute typically used within the IMG tag to provide alternate text when images cannot be displayed.

Anchor Tag
- An HTML tag that allows you to create a link to another document or web page or to a bookmark within the current web page.

B2B
- Business To Business. Marketing strategy which involves the transaction of goods or services between businesses. (Wikipedia)

B2C
- Business To Consumer. Transaction of goods or services directly to the end consumer.

Backlink
- Links originating from one website and pointing to another website or web page. See link building.

Black Hat SEO
- The use of unaccepted or frowned upon SEO practices in order to get higher rankings and more traffic. Use at the risk of being dropped from the engines or at least being removed from high rankings. More on black hat seo.

Blog
- "Web Log". An online journal of sorts.

Bot
- Programs written to scour the web automatically for various reasons (to index web pages, for spamming purposes, etc.) aka web robots, web crawlers, internet bots, spiders.

Cloaking
- Showing a different web page to a search engine spider than what is normally seen. Method typically used by spammers.

Conversion
- Web traffic that fulfills a pre-established goal, such as purchasing of a specific product or filling out a registration form, etc.

CPA
- Cost Per Acquisition. Fee paid to an affiliate marketer for driving a particular action or event on your site (either a sale or lead generation, etc.).

CPC
- Cost Per Click. Typical rate of measuring the expense involved with acquiring web traffic.

CSS
- Cascading Style Sheets. A language used to describe how a given page or web site will look. Used to control font styles, graphical layouts, color, etc.

CTR
- Click Through Rate. Standard method of measuring the success of an online advertising campaign. Calculated by dividing the number of users who clicked on an ad by the number of times the ad was shown (also known as an impression). (Wikipedia)

Dynamic Website
- A website whose content is not fixed. What is shown on a page is based on user-selected activities and/or programmatically driven.

Google PageRank
- Google PageRank™ is a numeric value that represents how important a page is on the web.

Keywords
- Words that are used by search engines to determine the topic of a given web page.

Keyword Density
- How often a keyword or keyword phrase is used on a given web page.

Landing Page
- A content-rich web page geared around a particular topic, product or conversion goal. Typically a main navigation item of a website.

Latent Semantic Indexing
- Or LSI for short, is an algorithm used by Google (and possibly other search engines) to determine how words are related to each other in the context of a web page. An article about "cookies" might contain words such as chocolate, sugar, flour or dough for example.

Meta Data
/
Meta Tags
- Web page specific, descriptive information that helps a search engine identify the purpose and topic of a given web page. Common meta data include a web page's description and keyword listing.

Organic Search
- Search results in a search engine that are not paid advertisements. The results that come up naturally based on their indexing within a search engine. Organic search results are good. We all want to come up on top for organic searches using keywords we are optimized for. For example, searching for "george ajazi" will return this website in organic search results.

peanut butter and jelly sandwich
Paid Link Building
- Websites who are willing to link back to your site for a fee in order to boost your rankings/weight in the search engines. See link building.

PBJ
- Peanut Butter and Jelly sandwich.

PPC
- Pay Per Click. Advertising method where an advertiser pays for their ads (which are displayed on a given website) if and only if someone actually clicks on the ad.

Reciprocal Link
- The practice of placing a link from website A to website B strictly because website B is linking to website A. I scratch your back, you scratch my back.

Sausage Link
- A tasty snack to munch on while building reciprocal links.

Search Engine
- Web site whose function is to help users find web pages on any given searched topic.

SEM
- Search Engine Marketing. The act of marketing a website via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities.

SEO
- Search Engine Optimization. The act of altering a web site so that it does well in organic listings of search engines.

SERP
- Search Engine Results Page. The listing of web pages that a search engine shows a user once they've entered a search value.

Spider
- Programs written to scour the web automatically for various reasons (to index web pages, for spamming purposes, etc.) aka web robots, web crawlers, bots, internet bots.

Splash Page
- Typically an introductory web page (first page seen by a web surfer) that is graphics-heavy. Meant for attention-grabbing purposes only. Not rich in content (if any). Eye candy.

Static Website
- A website or web page whose content is fixed (does not change or has to be manually changed).

Supplemental Results
- Google's secondary index of web pages it doesn't consider worthy of being in the main index. This concept has been done away with by Google publicly, but I do feel it actually still exists in a not-as-readily-identifiable way.

Title Tag
- A meta data element that determines the actual "title" of a given webpage. The title is what shows up in the top bar of your browser. It is also the hyperlink that shows in search engine results listings.

TLD
- Top Level Domain. The three main domain extensions: .com, .net, .org

URL
- Uniform Resource Locator. Or, more commonly, a web address.

W3C
- World Wide Web Consortium.

White Hat SEO
- The use of accepted SEO practices in order to get higher rankings, more traffic, etc.

SEO Training

2008-11-24T13:21:00.000-08:00

SEO Guru provides SEO training and SEO Consultancy to individuals and business houses. SEO Guru started off as an Internet Marketing Consultant and Corporate SEO / SEM training provider in the year 2000. In the last seven years SEO Guru has contributed 150+ SEO Consultants to India and abroad. Each professional trained by us is working in one or the other Top level Internet Marketing Company.

Benefits: The SEO course offered by SEO Guru provides its students complete and thorough knowledge of Search Engine Optimization, which is essential for the success of online business. Knowledge and understanding of the workings of search engines and the SEO skills that the course develops ensures clear understanding of search engine optimization.

Who Can Apply: Any professional who is interested in making headway in online selling will benefit from this course. It is highly recommended for marketing professionals and IT professionals like website designers, web content-writers, web developers, web testers, etc.

Procedure: SEO Guru, the very first SEO training provider in Delhi , is proud to be associated with IT Brain Shapers. SEO Guru offers established courses to address various aspects in the arena of Internet marketing. The SEO training programmed by us imparts not only theoretical but practical know-how as well, hereby giving you that cutting edge experience to perform well in the Internet Marketing field and experience the proud feeling of being one of the best Internet Marketers in the industry.

Google Updates

2008-09-20T05:09:00.000-07:00

Google updates its index data, including backlinks and PageRank, continually and continuously. Google only export new backlinks, PageRank, or directory data every three months or so though., because of BO (Back Link Obession) . When new backlinks/PageRank appear, Google factored that into their rankings quite a while ago. So new backlinks/PageRank are fun to see, but it's not an update; it's just already-factored-in data being exported visibly for the first time in a while.

Google also crawls and updates its index every day, so different or more index data usually isn't an update either. The term “everflux” is often used to describe the constant state of low-level changes as Google crawl the web and rankings consequently change to a minor degree. That's normal, and that's not an update.

So the there are some activities which always get on in Google:

a) Google Caching (Usually daily but mostly after 3days interval)

b) Google Pr Update (Not specific time line approx 30-45 days)

c) Google Back Link Update (Not specific time line approx 30-45 days)

d) Google Directory Update

e) Google Algorithm Update

“When ever Google changes its algorithm or do some refinement in their algorithm that is called google update. After google's florida update google has started giving the names to their updates” . Some of the popular google updates after the florida update.

a) Florida Update 16th Nov 2003

b) Austin Update 11th Jan 2004

c) Brandy Update 11th Feb 2004

d) Google Bourbon Update Part I May 2005

e) Google Bourbon Update Part II

f) Google Bourbon Update Part III 7th June 2005

g) Jagger Update Part I (16th Oct 2005 to 7th Nov 2005)

h) Jagger Update Part II (27th Oct 2005 to 6th Nov 2005)

i) Jagger Update Part II (4th Oct 2005 to 18th Nov 2005)

j) Big Daddy Infrastructure change

Top Ranking Factors

2008-09-20T05:06:00.001-07:00

Top Ten Ranking Factors

Keyword Use in Title Tag

Anchor Text of inbound link

Global Link Popularity of Site

Age of site

Link Popularity with in the site's Internal Link Structure

Topical relevance of Inbound links to site

Link popularity of site in Topical Community

Keyword use in Body Text

Global Link Popularity of Linking site

Topical Relationship of Linking Page

What is seo and webdesigning

2008-09-20T04:58:00.000-07:00

Search Engine Optimization

There are lot of web definition (make link of command define:search engine optimization)of search engine optimization.
What is Search Engine Optimisation (SEO)?
”SEO in an act to make a website healthy and rich for search engines and visitors. Healthy denotes the site should have relevant information for visitors and rich denotes the site should ethically ranked and rewarded by the Search Engines.”

The very common and generic question by any internet savvy is how to get the rankings?
SEO guru provides you 10 easy steps to get the rankings.
- Planning & Strategy
- Domain Selection
- Analysis
- Keyword Research
- On-page Optimization
- Off-page optimization
- Submissions
- Web Analytics Deployment
- Tracking
- Reviewing

Advantages of SEO

SEO is potentially the most important search marketing approach for marketers since most searchers click on the natural listings or organic listing. The human mentality of reading from left to right always intend us to focus on the lft part. Indeed, research shows that some searchers NEVER click on the sponsored listings.

Generally, the 80:20 rule holds true with 80% of the clicks on natural listings and 20% of the clicks goes on the paid listings.

A key benefit of SEO is that it is relatively cost-effective since there is no payment to the search engines for being placed there. What you need to do is to hire ethical SEO company or if you have your own in-house development then better option is to for a SEO Consultant.

Disadvantages of SEO

Beside this there are some disadvantages behind the search engine optimsation process. As the web is spreading the competition is spreading. You have to be more prompt on each and every activity related to search engine algorithm.
The major risk behind the SEO is for those innocent owners who doesn't know more about the search engines. They can easily ditched by the seo agencies using non-ethical techniques to promote the website. At that time rankings make you happy but once you get penalized you lost your domain, your business and a lot.

Is this enough? No you need leads, sales and business from your dumb website. Hire any ethical company or SEO Consultant to achieve your goals. Templates

Multilingual Search Engine Optimization

Multilingual search engine optimization (SEO) is the act of optimizing a website in multiple languages for multiple search engines. The main objective of multilingual search engine optimization is to make your site popular among non-English speakers and increase the revenue for your business. We the seo guru are expert in Multilingual Search Engine Optimization and can promote your website in a large number of world different languages. W e have the ability to perform this service for those who want to go global, multilingual search engine optimization offer huge opportunities to bring the right traffic and business to your website.

People in different countries are looking for different things. Nowadays foreign languages has became quiet popular in the web world. People while building a new website creates many versions in various languages of the world. Your website may fail to compete with other language-optimized sites. Multilingual search engine optimization guides you in developing a website that is optimized in every other country-specific search engine. Multilingual search engine optimization (SEO) campaigns not only bring good traffic to your website but also ensure that your website is able to communicate to your target users. It is more important to attract new visitors to your site.

Our multilingual search engine optimization solutions aim to grow up direct qualified traffic, website promotion and increase the global online popularity to your website.

Pay Per Click Management

Pay-Per-Click (PPC) is where you bid for keywords to give you prominence on a search engine. PPC campaigns need close monitoring to ensure that money is not wasted and that the key words are valued correctly for optimum return. Research has shown that if users are looking to purchase something, they pay more attention to these paid inclusion areas of the search results.

We often find that our most targeted and effective multilingual PPC management are delivered on local search engines which often provide much better results both in quality and in volume. An effective international PPC campaign is not only about targeting the right key-phrases; it is also about generating appropriate creative copy for your target customer.

We provides a cutting edge Pay Per Click (PPC) Management and optimization services for our clients, to building targeted advertising campaigns through platforms such as, MSN Adcenter, Yahoo! Search Marketing, Miva , Google Adwords and their partners by qualified & campaign professional on a schedule basis and to improve the return on investment that they achive.

We provide these pay per click services:

Keyword research

Conversion tracking

Campaign optimization

Campaign reporting

Advanced systems and bid management softw

Constantly manage and review bids

Provide ongoing and transparent reporting

With these services we can provide the internet marketing expertise to make your pay-per-click marketing plan a success.

Internet Marketing

We do inter marketin in in sd;alkfj ;lkasdfj asd;kljf asd;kfjasd jf;lksadj . There are lot of web definition (make link of command define:search engine optimization)of search engine optimization.

What is Search Engine Optimisation (SEO)?

”SEO in an act to make a website healthy and rich for search engines and visitors. Healthy denotes the site should have relevant information for visitors and rich denotes the site should ethically ranked and rewarded by the Search Engines.”

The very common and generic question by any internet savvy is how to get the rankings?
SEO guru provides you 10 easy steps to get the rankings.
- Planning & Strategy
- Domain Selection
- Analysis
- Keyword Research
- On-page Optimization
- Off-page optimization
- Submissions
- Web Analytics Deployment
- Tracking
- Reviewing

Advantages of SEO

SEO is potentially the most important search marketing approach for marketers since most searchers click on the natural listings or organic listing. The human mentality of reading from left to right always intend us to focus on the lft part. Indeed, research shows that some searchers NEVER click on the sponsored listings.

Generally, the 80:20 rule holds true with 80% of the clicks on natural listings and 20% of the clicks goes on the paid listings.

A key benefit of SEO is that it is relatively cost-effective since there is no payment to the search engines for being placed there. What you need to do is to hire ethical SEO company or if you have your own in-house development then better option is to for a SEO Consultant.

Disadvantages of SEO

Beside this there are some disadvantages behind the search engine optimsation process. As the web is spreading the competition is spreading. You have to be more prompt on each and every activity related to search engine algorithm.
The major risk behind the SEO is for those innocent owners who doesn't know more about the search engines. They can easily ditched by the seo agencies using non-ethical techniques to promote the website. At that time rankings make you happy but once you get penalized you lost your domain, your business and a lot.

Is this enough? No you need leads, sales and business from your dumb website. Hire any ethical company or SEO Consultant to achieve your goals. Templates

Email Marketing

E-mail marketing as the term defines marketing through emails. If you an active marketer - but haven't yet incorporated email marketing into your marketing program the lot of questions are surrounding your business.

Today the companies of all sizes and industries are increasingly deploying email marketing as a cost effective means to enhance their brand, strengthen customer relationships and streamline sales and marketing processes.

The SEO Guru has solid knowledge and experience of the current complex business era as well as the deployment of Email Marketing Campaigns. Maximize your business results and return of investments by hiring The SEO Guru as an Email Marketing Consultant for your business.

Traffic Analysis and position Tracking

Without analysis and measuring of the web traffic, there is no way of knowing whether your search engine optimization is working. By knowing which search engines and keywords attract the most visitors, it is possible to plan a successful search engine optimization.

Website traffic analysis and position tracking is essential to the success of a website. And yet it's amazing how many website owners have little or no idea how many visitors come to their site. With this essential information, you can identify any negative change in ranking which can quickly be rectified before it becomes serious.

Web Analytics consists of retrieving and analyzing the information about your Web site's every single visitor and every single action this visitor has made and further using this data to improve your web business performance. Internet marketing campaign success depends on your web site visitors' behavior particulars – web site traffic analysis becomes a vital process. It is pointless having a search engine optimisation program in place without knowing who is visiting and how they arrived at your site.

With the help of Google analytics and the other software of position tracking we tell you the every information about how the visitors of your website found and how they want and interact with your website. Your search engine marketing must be powered by invaluable analytics giving you a sustained competitive advantage.

Email Marketing the Process:
- Product Study
- Market Research
- Target user search & mail Id collection
- Email Marketing Program Strategy & Roadmap
- HTML Template Development
- Campaign Launches and Program Management
- Performance Improvement Consulting and Audits
- Reporting of ROI

Social Media Optimization

Link Building Services

We find quality link partners that will be beneficial to your website. We also generate a complete link directory for you. We ensure that the potential linking partners understand the business opportunities involved in such a relationship. Some markets may seem far out of reach for you at this point, but by using link exchanges these business opportunities can become a reality.

Some search engines won't even consider your site if there is not at least one outside link pointing to it. If you have to, have someone that owns an indexed site place a hidden link to your site. Having a link point to your site also helps in getting spider traffic. If the site that has a link to yours is already indexed, you will also receive a visit from the spiders that visit their site. This is a really fast way to get indexed. Well placed links are an excellent source of consistent and targeted traffic. And due to recent developments, they can even generate additional search engine traffic to your site.

We constantly innovate and add new link building techniques to get your site maximum mileage from quality links. Our focus is clearly on links from content relevant pages, which give your site a lot of value and weightage from search engines.

Our Link quality parameters

Securing non-reciprocal links

Searching for High PR quality and industry relevant link exchange request.

Links with relevant "Keywords" in the Anchor Text

Links from industry-relevant pages

Links from industry specific article pages

Link to your site should not be through a "redirect" script

No JavaScript links

No links from "framed" pages

No "flash" embedded links

No robots.txt excluded link pages

No Robots Tag excluded link pages

No paid or time-bound links

Links spread over different domains

No email spam used to solicit links. Must conform to CAN-SPAM act.

No links from Link Farms

No links from pornographic and other sites containing offensive content

Full data sheet of links created at the end of each month

Only relevant established links are counted in the final report

Re-submission of Link Exchange if require.