Seo Exper Delhi : Tushar Verma

Search Engine Optimization (SEO) - Seo Glossary

2010-08-22T11:42:00.000-07:00

Search Engine Optimization (SEO) - Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or Creating and improving a website so that it will rank high in the search engines and help potential customers or clients find the website.

Link Building Campaign - A Link Building Campaign is used to attract new links to your site by making requests to other sites

Paid Link Building - Websites who are willing to link back to your site for a fee in order to boost your rankings/weight in the search engines.

Link Building

What is Link Popularity? - Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web.
Building links is one of the most important factors in getting top placements on the major search engines

Just to cover the ground, lets go over what link building is quickly. Link building is the process of building back links to your site. The more back links (links from other sites to your site) a site has, the higher it ranks on the search engines. Link building therefore is a mission of all money making webmasters.

Link building methods have changed from time to time and a specific method that worked yesterday may not work today. This is due to changes in the industry over time and in some cases extreme abuse. If a specific link building method has been abused too much, then that method will not work anymore.

It is therefore very important to know which link building method works today so that you can spend your time in a most productive way.

Top Positions in the Web's Largest Article Directory - There are many link building methods out there today that work with some working better than others. Below are some of the today's popular links building methods:

Article Submission - If you are reading this article, then you know that you can publish your article in article directories. Not only do you gain backlinks to your site from your published articles (see bottom of this article), you will get some traffic as a bonus. Think of you reading this article. There might be many reading your published articles as well.

Article submission is a great way of building backlinks as it provides you with 100% relevant contextual backlinks that Google loves.

Directory - Directory submission used to work lot better before, but it is still a popular link building method that still works if done properly. How many directories are out there as of this date is anyone's guess but one thing is certain: that most of the directories aren't worth submitting to.

Google considers a Yahoo Directory link as a quality backlink so if you can afford and justify the cost, it is worth submitting to Yahoo Directory. Yahoo charges $300 for a yearly submission and there is no assurance that your site will be approved!

Directory Submission - DMOZ is another directory that is worth submitting to and can provide great benefit in your SEO campaign. It may take months to get the approval from DMOZ and the chance of getting approved is pretty slim. A lot of small directories use the DMOZ directory categories so getting listed with DMOZ would mean getting bonus listings on many other web directories.

Another good directory to submit to is the BOTW directory that costs $99 for a yearly submission and $299 for a permanent listing.

Other than the above, you should look for quality directories where you can submit your site. You can judge the quality of the directories by analyzing the number of sites listed, number of backlinks the directory has, PR, age of the directory, etc.

SEO Spamming - Also termed unethical or black hat SEO, this involves attempts to artificially influence the search engine results page (SERPS) to achieve high rankings. Spam methods include using hidden text and cloaking.

Social Bookmarking - If bookmarked on authority and quality bookmarking sites like Digg, Mixx, Propeller, etc, then you can still make good use of social bookmarking. Other than backlinks, social bookmarking also offers you some bonus traffic depending on where you submit to. Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources

In social bookmarking websites, users create and store bookmarks of their choice. These bookmarks can be viewed by others and that let them know about new services and latest concepts which are making news in the online world. For example del.icio.

Blog Commenting - This is a link building method where lots of spamming has already been done so to make the best of it, you need to work a little harder here. It is best to find quality blogs related to your category and make on-topic relevant comments. Not only do your comments add value to the blogpost, you now have a greater chance of getting your comment approved and your comments have greater chance of staying on those blogposts.

Press Releases - Submitting to press release sites can get you some backlinks as well. It is however hard to put together a líst of good press release sites that are worth submitting to. If a good líst can be managed, then this method can give some quality relevant backlinks as well.

Newsworthy articles intended to be published in the media for the purpose of showcasing the company's activities to the public.

Social Media and Web 2.0 Pages - There are a lot of quality social media and Web 2.0 sites where you can publish your articles for backlinks. You should write articles that are relevant to your site and publish them on these social media and Web 2.0 sites with your keywords hyperlinked to your site. Some of the authority sites are Squidoo, Hubpages, Blogger, Wordpress.com, etc.

Social media and Web 2.0 links are very popular these days because they work great. They give quality, relevant contextual backlinks that Google and other major search engines love. There are lots of other link building methods out there, but if you can utilize the above ones to their fullest potential, there is no need for any other methods.

The second generation of the Web, focused on user-generated content and community. Examples include social networking sites, social bookmarking sites, and wikis.

Social Networking - A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in

The interaction between a group of people who share a common interest; Using social contacts to network; Using internet's network groups (such as

Social networking websites allow users to be part of a virtual community. The two most popular sites are currently Facebook and MySpace. These websites provide users with simple tools to create a custom profile with text and pictures

The term used to describe the activity of networking through social sites such as Twitter, Facebook and Linked In. Social networking is designed for business development and optimisation. Learn more about Social Networking.

Simply put, social network sites are communities of people who share information and news about each other to their "friends" or "connections." There are a vast number of social network sites -- most tied to some specific element such as hobbies, profession, or ownership -- but the ones that get the most press because of their size are Facebook, MySpace, and LinkedIn. Include Twitter in that mixx too.

Pay-Per-Click (PPC) - System where an advertiser pays an agreed amount for each click someone makes on a link leading to their website. Also known as Cost-per-Click, the results are dependent on reserved keywords for which the website is shown when they are entered into a query.

Online advertising payment where the host of the advert is paid by the numbers of clicks-through.

Deep Linking - Deep linking, on the World Wide Web, is making a hyperlink that point to a specific page or image on another website, instead of that website's

Do follow or not follow - Follow means you are allowing to Google to count link or allow Google to value lin which are link with your site. No Follow means you are asking to Google to not count link which are link with your site. No follow link will count other Search Engine only Google will not.its only in the terms of Google if u have some do follow links then all search engines count this like a backlinks but if this is no follow then all search engines know like backlinks but Google not.

If you have link to your site in follow, then Google will pick up this link, if no follow - Google won't pick it up but other Search Engines like Yahoo or Bing most likely pick up. It's all about Google.

By leaving comments or by placing your site to no-follow directories, you won’t get any improvements. Simply because search engines doesn’t crawl these links. But doing that on sites and directories with do-follow attribute may improve your overall rankings. Because these links are crawled and search engine knows that you have link on that site.

Example

    * Normal link:
      See the best credit cards
    * Link with Nofollow:
      See the best credit cards

RSS feed

What is RSS Feed and how to use it on the website? - Use content management systems if you want the RSS feeds by default for your site. Scripts like Wordpress, Drupa, Joomla etc provides RSS feeds by default.In my view you need RSS feeds for blogs and informational websites only. They are most effective on such sites.
RSS Feed means Syndication of your website or blog....whenever you placed a new content on your website. The people who have subscribe you already get the post without visiting your website

About Deep Indexing - “Deep indexing” categorizes data, variables and other content represented in tables, maps, photographs and other figures. It allows users to search and retrieve information from these resources typically embedded in scholarly publications. Applicable journal article records are enhanced with thumbnails showing the tables and figures contained with that article

Internal linking - An internal link is a hyperlink that is a reference or navigation element in a document to another section of the same document or to another document that may be on or part of the same website or domain of the internet.

Links are considered either "external" or "internal" depending on perspective. Generally, a link to a page outside the same domain is considered external, whereas one in the same domain is considered internal.

However, these definitions become clouded when the same organization operates multiple domains functioning as a single web experience, e.g. when a secure commerce website is used for purchasing things displayed on a non-secure website.

Similarly, a blogging website might have thousands of different blogs, in which context one might view a link as "internal" only if it linked within the same blog, not to other blogs within the same domain.

What is a External Link?
An external link is a link that points at an external domain.

* Top SEOs believe that external links are the most important source of ranking power.

* External links pass Link Juice (ranking power) differently than internal links because the search engines consider them as third-party votes.

* Top SEOs don't believe that the title attribute is used for rankings purposes.
External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source)

Commenting - Commenting enables other users to leave comments for the author on portions of a shared or published portfolio.

Traffic - The volume of visitors coming to a site. Usually measured using analytics.

RSS - Stands for Really Simple Syndication, and is a method of feeding information from a site directly into a user's bookmarks or to a reader (such as Google reader).

What is a Title Tag - A title tag is the main text that describes an online document. It is the single most important on-page SEO element (behind overall content) and appears in three key places:

What is Anchor Text? - Anchor text is the visible characters and words that hyperlink display when linking to another document or location on the web. In the phrase "CNN is a good source of news, but I actually prefer the BBC's take on events," two unique pieces of anchor text exist for two different links - "CNN" is the anchor text pointing to http://www.cnn.com/, while "the BBC's take on events" points to http://news.bbc.co.uk. Search engines use this text to help determine the subject matter of the linked-to document. In the example above, the links would tell the search engine that when users search for "CNN", SEOmoz.org thinks that http://www.cnn.com/ is a relevant site for the term "CNN" and that http://www.bbc.co.uk is relevant to "the BBC's take on events". If many sites think that a particular page is relevant for a given set of terms, that page can manage to rank well even if the terms NEVER appear in the text itself.

In the example above, "would be the anchor text of this link

Root Domains - A root domain is the top level hierarchy of a domain. Root domains are purchased from registrars. The following are examples of root domains:

    * *.example.com
    * *.seomoz.org
    * *.blogspot.com

Sub domains - A subdomain is a "third level" domain name that is part of a larger, top level domain. For example, "blog.example.com" and "english.example.com" are both subdomains of the ".example.com" root domain. Subdomains are free to create under any root domain that a webmaster controls.

The two most common subdomain choices are:

* http://www.example.com (www is the subdomain)
* http://example.com (has no subdomain)

These are also the subdomains that commonly result in canonicalization errors.

Definition and Usage - The rel attribute specifies the relationship between the current document and the linked document.

Is Your Site Indexed?
Check if your site is indexed in Google. Enter your domain name;

http://ismysiteindexed.com/

http://pingler.com/

What is ROR? - ROR (Resources of a Resource) is a rapidly growing

independant XML format for describing any object of your content in a generic
fashion, so any search engine can better understand that content. RORweb.com is
the official ROR website.

What is urllist.txt? - This is the Google text file sitemap, intended to

make crawling easy for the Google bots. The file is a simple Notepad file, save
with a dot txt extension, UTF-8 encoding. The file is to be placed in the
highest directory order during uploading it to your website.

Example:-

'xs_sm_text_filename' => '/www/docs/urllist.txt',

'xs_sm_text_url' => '[external links are visible to admins only]'

Absolute Link. It's both good coding practice and smart marketing to use the full URL when you create internal links within your site. A relative link
uses just the file name. For example, in providing a link to the main SEO
Primer, an absolute link looks like:

EnhanceMyMarketing.com:
SEO Primer for Enhancing Websites,

..while a relative link would look like:

EnhanceMyMarketing.com: SEO Primer for
Enhancing Websites. Alt Attribute. When using images within your site, use the alt command both to assist the search engines (and your marketing efforts by using keywords) as well as visually impaired by providing a short description of each image.
For example,

Tushar Verma

Anchor Text. The word(s) that users click on to follow a link, which search engines review
for keywords, so you want to choose your anchor text carefully -- using the
keywords for that particular link. For example, in providing a link to the main
SEO Primer, the anchor text looks like:

EnhanceMyMarketing.com:

SEO Primer for Enhancing Websites, where the keywords are
"SEO Primer" and "Websites" and
"EnhanceMyMarketing.com" (for branding purposes).

Black-Hat SEO. Unethical SEO practices -- which you want to stay as far away from as possible.

Blog. A Website that is formatted as an online journal in which the writer posts
regularly dated entries. Many thousands of blogs exist, but only a much smaller
fraction are active, and even fewer are part of a marketing campaign. There are
many blogging platforms available to users. Blogs are also a great place to
post a comment, leaving a link to your site in the process. To see a few of our
blogs, go to: Empowering Sites: Empowering Blogs.

Branding -- is a promise, a pledge of quality. It is the essence of a product, including
why it is great, and how it is better than all competiting products. It is an
image. It is a combination of words and letters, symbols, and colors.

Browser. The tool people use to view the Web. You need to test your site on all the
major browsers to make certain your Website loads properly. The major browsers
include Explorer, Firefox, and Safari.

Conversion Ratio (CR). The percentage of site visitors who become (convert to) customers. The ratio is derived by dividing 100 by the average of the number of
visitors to complete one sale. (For example, if it takes 135 page views for
each sale, divide 100/135 to equal .74 percent CR.) While the conversion ratio
varies based on the type of products and Websites selling them, the Web has an
extremely low CR, typically ranging from 2-3 percent -- 2 to 3 sales per 100
visitors.

Crawling. Search engines send spiders to visit Web sites and crawl their way through the
site, indexing the site's key pages in the process.

Directory. Unlike search engines that rely on users to use keywords to find relevant
Websites and Web pages, directories are basically a catalog of Websites
organized by subject area. Directories play a key role in Website marketing
because many search engines first find Websites through various directories.
Obtaining a place in directories should be one of the primary goals of any new
site marketing plan.

Favicon. See that little icon of me in your browser by the Web URL? That's a favicon, which
can be any image, from a photo to a logo, and can be created in a number of
freely download programs (such as IrfanView). It's a great little thing you can
do to build your brand identity. The actual file you then upload to your Web
directory is named favicon.ico.

FFA (Free for All) Sites. These sites -- in which anyone can add links back to their own Websites -- are
basically a waste of your time, and can actually hurt your site's page ranking
because search engines discount the links from these types of sites.

Google. The world's leading search engine and developer of Page Rank. A key component of your site's marketing strategy must be getting
your site's pages listed within Google's massive collection. Google also
produces key Webmaster tools and resources, including Google Analytics and
Google Sitemaps.

Google Analytics. A host of services that site owners can use (at no charge) to better understand key aspects of
their site, including overall traffic, top-visited Web pages, keywords used to
reach the site, length of time of visits, and much more.

Google Sitemap. A file you create (using free sites or downloads) in XML and upload to your directory that lists every page on your site that you
want Google to include in its index of Web pages. A Google sitemap is no
different than any other search engine sitemap.

Hidden Text. An unethical (Black-Hat) SEO technique in which the site owner loads
keywords onto a Web page that are invisible to a regular visitor but which can
be read by search engine spiders. In the end, most search engines catch on to
the practice and penalize those sites that practice this technique.

HTML (Hyper Text Markup Language). The basic language used by the majority of pages on the Web. Some newer pages are formatted using XHTML.

In-Bound Links. Links from external sites pointing (linking) to a page on your site. A key part of any Website marketing plan must be to acquire
high-quality in-bound links. You can review at least some of your site's
in-bound links by typing "link: www.tusharwebseo.page.tl" -- without
the quotation marks and with your domain instead of QuintCareers.

Internal Link. A link from one page of your site to another, whether for helping the visitor find more information or as part of your site's navigation.
Internal links also help search engines, which start on one page, follow links
to other pages within your site. Remember to use full and consistent anchor
text for each link.

ISP (Internet Service Provider). Unless you have your own server(s), you'll need to buy Web space from an ISP. Smaller sites may need only low-cost space on a shared
server, while other sites will need one or more dedicated servers. The larger
your site -- and the more visitors you receive -- the more likely you will need
at least a dedicated server.

Keywords. Words and phrases (up to about three words) that describe the content of a Web
page -- words you expect people to use when searching for the content on your
site (and similar sites). A key part of Website marketing is determining
keywords and using the right mix of keywords to drive traffic to your site.
Because some keywords result in millions of results, specificity is critical.
See also, long tail search.

Keyword Stuffing/Spamming. An SEO practice you want to avoid. Keyword stuffing is such repetition of your keyword(s) on a page that when calculated, more than 50
percent of the content of a page contains the keyword(s). Most search engines
consider keyword stuffing as spam -- bad pages.

Landing Page. A page other than your index/home page that becomes an entry into your site. Landing pages can be focused on specific content (for example on
Quintessential Careers, we have landing pages for networking, resumes,
interviewing, salary negotiation) or a specific target audience (for example on
Quintessential Careers, we have landing pages for students, job-seekers,
career-changers, coaches and counselors, and other visitors).

Link Building. A cornerstone of any Website marketing plan in which you seek out high-quality (and highly-ranked)
Websites and request/suggest a link back to your site, submit your site to key
directories and search engines, and attempt to get your site mentioned on
blogs, social media sites, and social bookmarking sites. (See a sample linking
script.)

Link Farm. An SEO practice you want to avoid, as these kinds of links can potentially hurt
your rankings. A link farm is a group of Websites that all link to every other
site in the group in an effort to boost the number of in-bound links to member
sites.

Long Tail Search. When a search engine user chooses a keyword phrase rather than one keyword to search for relevant content -- typically because the long
tail search will result in better results than using just one keyword. For
example, a search on "resumes" will result in millions of pages while
a search for "executive resume writers" results in a much smaller
number of pages. A larger percentage of searches are long tail searches.

Marketing -- the process of planning and executing the conception, pricing, promotion,
and distribution of ideas, goods, services, and people to create exchanges that
will satisfy individual and organizational goals. Marketing is about solving
people's (customers) problems better than the competition.

Metadata. Essential shortcuts that search engines and directories use to understand a
Website. Key metadata include page title, description, and keywords.

Meta Description. One of several meta tags that you should use for every one of your site's pages. Your
description should be about 150 characters (including spaces) and illustrate
the content of the page using your keywords (and reinforcing the title of the
page). Not all search engines use the description meta tag, but it's still an
important part of your marketing. The coding looks like:

Use the "view page source" command in your browser to see what this looks like on this page.

Meta Keywords. One of several meta tags that you should use for every one of your site's pages and one which
highlights the keywords (and keyword phrases) that define the Web page.
Keywords should not be repeated more than 4-5 times, and separated by commas.
Many search engines ignore these keywords, so some SEO experts do not even
recommend using this meta tag anymore. The coding looks like:

Use the "view page source" command in your browser to see what this looks like on this page.

Meta Tags. The two most important meta tags are the description and keywords, but there are many other
tags, including copyright, robots, language, etc. Meta
tags provide information to the search engines to better place and describe
your site in search results. Because of its importance, some people include the
web page title as part of a Meta tag strategy,
even though the "title" command is not a meta tag. Meta
tags and the title command all go within the "head" command. (For
more details about basic HTML commands, see my Using Basic HTML to Develop a
Small-Business Website.

News Release - Also referred to as a media release and press release. These documents, written in journalistic style (with compelling headline and news
hook), are produced with the purpose of gaining favorable publicity for the
company, individual, or Website. In order to be the least bit effective, they
must have some sort of news value. News releases should be published on your
Website, emailed to key journalists and bloggers, and submitted to at least one
news release distribution Website.

News Release Distribution Websites. Commercial sites that will assist in the writing, editing, and distribution of news releases. Some sites offer a number of basic free
services, but most charge fees based on the services and distribution sought.

Organic Search Results - Sometimes also referred to as natural search results. These are search engine results that result from good SEO practices, but not from
sponsored links -- or paid for in any way.

PageRank. An algorithm constantly being tweaked by Google that examines a Web page's
links and then estimates the importance or value of that page, relative to all
the other millions of pages on the Web.

Page View. Also called a page impression, it's a statistic that measures the total number
of Website pages viewed by site visitors. In advertising terms, it refers to a
site's total impressions served. Compare to the term, Unique Visitors.

Paid Inclusion. To speed the process of getting listed in a directory and some search engines, some site owners pay a fee to in order to gain exposure
more quickly.

Pay-Per-Click (PPC). A tool used by some Website owners to increase traffic to the site -- by purchasing (or bidding for) keywords, with the site shown in the
page search results section of a search engine or in relevant ads on other
Websites. Google's AdWords is the largest PPC program on the Web.

Positioning -- developing a specific marketing mix to influence potential customers'
overall perceptions of a brand; to develop a specific image of the brand in the
minds of consumers.

Promotion -- any type of persuasive communication between a marketer and one or more of
its stakeholder groups. Promotional tools include advertising, personal
selling, publicity, and sales promotion.

Publicity -- receiving favorable media coverage. A strategic marketing promotion tool
involving building relationships with journalists, reporters, bloggers, and
editors; responding to reporter media requests; and producing news releases or
videos.

Reciprocal Links. Link exchanges in which two sites link back to each other or where a third site is involved to
mask the one-to-one link. While having all reciprocal links -- or reciprocal
links with low-ranked pages -- can hurt your site's ranking, a reciprocal link
strategy is an especially good policy to follow for newer sites. Many
well-established sites will not provide a link to your site until you link to
them first -- and it's something you'll want to do anyway because of the value
of linking to high-quality sites. The key is to find similar, but not competing
sites, for your reciprocal linking strategy. (See a sample reciprocal linking
script.)

Search Engine. A site that catalogs Web pages and returns results for users based on keywords used in the search. Most search engines accept
submissions (some free, some for a fee), but many prefer finding new pages
using their spiders. Google is by far the most important search engine,
followed by Yahoo! and MSN Live.

Search Engine Marketing (SEM). Developing strategies targeting specific search engines with the goal of increasing your page relevancy, ranking, and visibility. SEM
techniques include SEO, buying pay-per-click ads, and paid inclusion.

Search Engine Optimization (SEO). Part art, part science, SEO involves a combination of creating valuable
content, producing well-developed Web pages, and marketing them in a way that
results in a high ranking for each page within your Website.

Search Engine Submission Services. Companies for which you can pay to have your site submitted to multiple search engines. While there are some legitimate companies
completing these tasks, for most people, it probably makes better sense to
develop a list of key search engines and then do each submission personally.

Signature (Sig, Siggy, Sig File). A line or several lines of text added to the end of an email that includes a mini marketing message about you or your site. For
purposes of SEO, any time you are commenting within a community, you should
have a signature that refers people back to your Website.

Site Map. A page on your site that lists every single page of your site, organized by
sections or categories -- or at least the most important pages if you have a
rather large site. Think of a site map akin to a book's table of contents. Site
maps are useful to both your visitors and to search engine spiders. Most
Websites publish two types of sitemaps, an HTML version for visitors and an XML
version for search-engine spiders.

Social Bookmarking Sites. These sites are basically extensions of people's personal bookmarks, allowing users to share favorite sites with anyone else who is a
member of the site. Popular social bookmarking sites include Del.icio.us, Digg,
and StumbleUpon.

Social Media. These are part of the Web 2.0 in which users create the content, building communities through stories, pictures, audio, and video. The two most
common types of social media sites are social networking sites (LinkedIn, Facebook.com,
Twitter, etc.) and social bookmarking sites (Del.icio.us, Digg, StumbleUpon,
etc.). The relevance for Website marketer is that you want these folks talking
and linking to your site, building traffic and key in-bound links.

Social Media Optimization (SMO). Developing a strategy for creating publicity and buzz for your site in key social media sites is what SMO is all about. It involves
encouraging bloggers and others to write about your site and/or bookmark your
site -- building additional site traffic and building/strengthening your
ranking and relevance among the search engines.

Spiders. Search engines use spiders, robots, and crawlers -- programs that follow the
internal links on your site -- to find pages to include in the search engine's
index of Web pages.

Strategic Marketing Planning -- the process of managerial and operational activities required to create and sustain effective and efficient marketing strategies,
including identifying and evaluating opportunities, analyzing markets and selecting
target markets, developing a positioning strategy, preparing and executing the
market plan, and controlling and evaluating results.

Title. Each Web page of your site should have a unique title, which should include
keywords that describe the contents of your page -- in about 5 to 10 words (no
longer than 60 characters total). Titles are what show up in search engine
results and what people then click on to visit your site. Ideally, your page
title also matches the top heading of your page. The coding looks like:

Use the "view page source" command in your browser to see what this looks like on this page.

Unique Selling Proposition (USP) -- the one thing that makes a product different than any other. It's the one reason marketers think consumers will buy the product even
though it may seem no different from many others just like it.

Unique Visitors. A statistic that measures the number of visitors to a Website, counting them only once regardless of how many individual pages they visit. In advertising terms, unique visitors describes a site's reach. Compare
to the term, Page Views.

URL (Uniform Resource Locator). The URL is the unique address of any web document.

Website. A collection of Web pages under one domain, typically with the same look and
navigation, that contain can contain text, graphics, audio, and multimedia
elements. A Website is typically developed around a common idea or theme --
with the name and URL containing either the company name or one or more
keywords.

White-Hat SEO. Ethical SEO practices -- the kind of SEO practices you want to do to improve your Website.

Word-of-Mouth (WOM). One of the most powerful marketing tools -- and certainly the most powerful marketing promotion tool. Word-of-mouth describes the buzz
around your company or brand -- what people (customers, employees, other
stakeholders) are saying to each other. Good word-of-mouth can increase
goodwill, sales, and Website visits, while negative word-of-mouth can be deadly.
Some marketers attempt to manage word-of-mouth by utilizing customer
evangelists (customer who absolutely love your brand) to help sing the benefits
of the brand far and wide.

XHTML (Extensible Hyper Text Markup Language). A newer version of HTML that is designed to move HTML to conform to XML formatting.

The Best Article Directories For SEO - Ordered by Alexa Rating

2010-08-22T11:14:00.000-07:00

Directory Name	URL	Alexa Rating	PageRank
Ezine Articles.com	http://www.ezinearticles.com	450	6
GoArticles	http://www.goarticles.com	2465	6
Web Pro News	http://www.webpronews.com	2903	7
Site Reference	http://site-reference.com	3652	0
AD	http://www.articledashboard.com	4360	6
Free Articles	http://www.topica.com/lists/free_articles	5140	0
Articles Base Directory	http://www.articlesbase.com	6319	5
Articles.Web.Com	http://www.articles.web.com	8506	4
Gobala Krishnan	http://articles.easywordpress.com	14794	2
DirectoryGold Article Directory	http://articles.directorygold.com	25357	4
Afro Articles – Article Marketing Directory	http://www.afroarticles.com/article-dashboard/	34900	4
InfoWizards Free Content Articles	http://content.infowizards.com	39158	3
Article Friendly	http://www.articlefriendly.com	41660	3
Article Submission	http://www.articlewheel.com/	43045	5
Top-Affiliate.com	http://www.top-affiliate.com/articles	46932	4
Free Articles for Reprint	http://www.articles-hub.com	49035	6
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What is viral marketing?

2010-08-12T05:13:00.000-07:00

Viral marketing is an idea that spreads--and an idea that while it is spreading actually helps market your business or cause.

Two kinds of viral marketing: The original classic sort in which the marketing is the product and which a self-amplifying cycle occurs. Hotmail, for example, or YouTube. The more people use them, the more people see them. The more people see them, the more people use them. The product or service must be something that improves once more people use it.

A second kind has evolved over the last few years, and that's a marketing campaign that spreads but isn't the product itself. Shepard Fairey's poster of Barack Obama was everywhere, because people chose to spread it. It was viral (it spread) and it was marketing (because it made an argument--a visual one--for a candidate.)

Something being viral is not, in an of itself, viral marketing. Who cares that 32,000,000 people saw your stupid video? It didn't market you or your business in a tangible, useful way.

Marketers are obsessed with free media, and, as is often the case, we blow it in our rush to get our share. We create content that is hampered or selfish or boring. Or we create something completely viral that doesn't do any marketing at all.

Here's how the book itself is an example of viral marketing:

1. I posted the PDF for free. Three thousand people downloaded it on day one.

2. The file is small enough to email to your friends. I encouraged people to do just that.

3. Some people mailed it to fifty or a hundred people. It spread.

4. That's just viral. The marketing part? I released a $40 souvenir hardcover edition. People knew the idea but didn't like the format or my design skills. So they paid a lot for a book they had already read. It went to #5 on Amazon (#4 in Japan). We sold the rights in dozens of languages. And the paperback rights. And it helped me get speaking gigs.

BUT! 5. That's not why I did it. If I had done it as a clever way to sell books, it would have failed. It would have failed because I would have somehow tried to track it, or added friction, or tried to profit in some way from the idea. I was way too dumb at the time to have done it right if my goal was to do it 'right'.

The critical element of viral marketing is this: it's built in. It was built into Hotmail and built into YouTube. The more people used the camera on their cell phones, the more the idea spread, the more people wanted a camera.

If you want to do viral marketing, you can try to come up with a viral ad, but you'll probably fail. You're better off building the viral right into the product, creating a product that spreads because you designed it that way.

Viral marketing only works well when you plan for it, when you build it in, when you organize your offering to be spreadable, interesting and to work better for everyone involved when it spreads. If I don't benefit from spreading it, why should I spread it? I won't. If you don't benefit from your users spreading the idea, it might spread, but it won't help you much. So both elements have to be present.

The reason for this post is that viral marketing is getting a bad name, largely from clueless marketing agencies and clueless marketers. Here's what they do: they get a lame product, or a semi-lame product, and they don't have enough time or money to run a nationwide ad campaign. So, instead, they slap some goofy viral thing on top of it and wait for it to spread. And if it doesn't spread, they create a faux controversy or engage a PR firm or some bloggers and then it still doesn't work.

Being viral isn't the hard part. The hard part is making that viral element actually produce something of value, not just entertainment for the client or your boss.

Introducing Web 2.0 concepts

2010-08-10T02:56:00.000-07:00

Programming

Ajaxlines: Ajax related tutorials, articles and review, in a web 2.0 design.

ma.gnolia: Build your web site and build community online

Ajaxian: Ajax related blog

Web 2.0 Sites: web 2.0 sites directory, for all web 2.0 related services.

Video

YouTube: YouTube is a popular free video sharing Web site which lets users upload, view, and share video clips.

Meta Cafe: Metacafe - Get the best internet videos - Funny videos, Amazing clips, Rare movies

Vimeo: Share your video clips. Upload video that you shoot with your digital camera, mobile phone, or camcorder. Share video by linking to Vimeo.

Daily Motion Publish, tag, organize and share your video clips.

Imeem: imeem is a social media service where users interact with each other by watching, posting, and sharing content of all media types, including blogs, photos, audio, and video. In one sense, imeem is a media-centric social network service, and in another sense, it is also a user participation service for online content.

ClipShack: ClipShack is a community for videophiles; a destination where people can post their video for general public viewing and comment, share clips with friends and family, post video to blogs, share...

vSocial: The fastest, easiest way to upload, watch and share your favorite video clips.

Jumpcut: The best place to create, remix and share movies and slideshows online. There's nothing else like it. Jumpcut Makes Movies, Simple.

Video Bomb: Video Bomb filters up the hottest videos on the internet: people submit links to the 'Incoming!' page and you bomb the best ones. If a video gets a lot of bombs quickly, it makes it to the front...

eyeSpot: Shoot, Mix, and Share your Video. Use the eyespot Mixer to edit and combine your videos, music and photos online! Share your video and mixes with the world for Free

revver : Upload, share videos

Avidbeauty: Avid Beauty is an entertainment community for iPod users. We offer iPod downloads which are available in playlists known as Podcasts. We also offer Flickr photo, YouTube video and LiveJournal integration into your member profile.

Music

last.fm: Generate custom streaming music stations with Last.fm by searching for and tagging your favorite artists. Build your own library and search the libraries of others to find who likes the same music as you

Musicovery: Discover new music based on your mood, this free webradio let you browse music styles and epochs

read.io :Read.io converts RSS feeds into podcasts via TextToSpeech. Many languages supported.

MusicStrands: Search MusicStrands to discover new music. Listen to samples, then tag good tracks and exile the ones you don't like to get clear recommendations, either on site or with an optional iTunes plugin. Then purchase music from a variety of vendors.

PODZINGER: PODZINGER - the world's premiere audio and video search engine

Upto11: Using tags and rankings, Upto11 suggests new music for you. Create and share your recommendations, tags, and playlists via a personal user page.

Pandora: Pandora is the music discovery service that helps you find new music based on your old and current favorites

Chat

Meebo: meebo, the web messenger that lets you access IM from absolutely anywhere. meebo supports msn, yahoo, aol/aim, google talk (gtalk), jabber and icq

Joopz: Allows users to send text messages from the Web to both individuals and groups, while enabling recipients to respond directly to the originating PC or Mac. Joopz web texts can be sent from any web-enabled device worldwide to any U.S. or Canadian mobile phone.

campfire: Simple, Web-based group chat for businesses, Campfire allows real-time sharing, editing, and collaboration for team members in a secure, password-protected chat.

Goowy: is a web based application offering free web and flash email service that enables you instant messaging, email, chat and much more

Gizmo: Gizmo Project uses your internet connection (broadband or dial-up) to make calls to other computers. With the click of a mouse, you’re connected to friends, family, and colleagues anywhere on earth. It’s just that simple. You talk clearly. For as long as you want. For free.

eBuddy: web based messaging for everyone, everywhere. e-Messenger is a web application that enables you to chat with your MSN, AOL and Yahoo buddies without having to install any program or Java applet.

e-messenger: Online messaging from eBuddy is a web messenger application which supports MSN, Yahoo and AIM (AOL). When your school or office has blocked IM you can use the web version of eBuddy with any standard JavaScript enabled browser, even behind a firewall.

ILOVEIM: eBuddy is a web messenger application which supports MSN, Yahoo and AIM (AOL). When your school or office has blocked IM you can use the web version of eBuddy with any standard JavaScript enabled browser, even behind a firewall.

Images & Photos

Flickr: The best way to stor, search, sort and share your photos

Zooomr:Universally the best way to share, search, store and sort your photos online.

Slide:

zoto

23HQ:Are your photos stuck on your hard drive, instead of being shared with the people who matter to you?

Mybloop: MyBloop - sharing pictures, audio, and video for free, whithout storage limits and additional software to install

Blogs

Blogger: your easy-to-use web site, where you can quickly post thoughts, interact with people, and more

Weblogs, Inc: Creating trade weblogs across niche industries in which user participation is an essential component of the resulting product.

BlogCode: BlogCode.com is a fast, easy and intuitive source of blog recommendations based on the StoryCode.com model. It allows you to start with your favourite weblog (or perhaps even your own) and find...

blo.gs: lets you keep an eye on your favorite weblogs via the web and email. you can even put the list on your site: a blogroll that knows what is new!

BlogLines: a FREE online service for searching, subscribing, creating and sharing news feeds, blogs and rich web content.

Bookmarking

Digg: Digg is all about user powered content. Everything is submitted and voted on by the digg community. Share, discover, bookmark, and promote stuff that's important to you!

del.icio.us: A social bookmarks manager. Using bookmarklets, you can add bookmarks to your list and categorize them

Reddit: Reddit is a source for what's new and popular online. reddit learns what you like as you vote on existing links or submit your own!

StumbleUpon: StumbleUpon uses thumbs up and down ratings to form collaborative opinions on website quality. When you stumble, you will only see pages which friends and like–minded stumblers have liked

Blinklist: Real people with shared interests list the websites they care about. Rate sites you like or save them for later.

Blummy: A free tool for quick access to your favorite web services via your bookmark toolbar, Blummy lets you add and customize widgets that do practically anything: add pictures to Flickr, submit sites to del.icio.us, look up text in WIkipedia. Choose from hundreds of custom "blummlets" or create your own.

Techcrunch: TechCrunch is a blog about Web 2.0 products & companies, many of the posts written by Michael Arrington. The blog's first post was on June 11, 2005

Furl: Make your favorite web bookmarks accessible from anywhere with Furl's lightweight bookmarklet. Furl allows you to easily save, take notes on and share the links you've stored, or browse others' most popular bookmarks to find new and interesting things.

Spurl: Never lose track of a web site again with Spurl's free on-line bookmarking service and search engine. Spurl stores addresses quickly for easy access with a one-click bookmarklet and provides recommendations for new content based on your preferences

Trailfire: Bookmaking sharing software.

VOIP

Jajah: jah is a VoIP (Voice over IP) provider, founded by Austrians Roman Scharf and Daniel Mattes in 2005[1]. The Jajah headquarters are located in Mountain View, CA, USA, and Luxembourg. Jajah maintains a development centre in Israel.

skype: It’s free to download and free to call other people on Skype. Skype the number one voice over ip software

Private Phone: a free local phone number with voicemail and messages you can check online or from any phone.

Games & Sketching

Trendio: Trendio.com is an online prediction market. Users, instead of buying stock in companies with real money, buy stock in certain news subjects with fake money. Words available include those from the world of politics, sport, and entertainment. The more the word appears in the news, the higher the value of the stock. Currently, the site uses about 3,000 online internet sources to gauge the value of each word.

GameSnips: online games list, digg style. voting for each game, sort lists by latest or by votes

Pictaps: Roxik Pictaps - Draw a Character and Watch It Dance in 3D

Broadcast Game: The objective of the Broadcast game is to connect all of the terminals and cables on the grid to the central hub by fixing their orientations. All you need to do is click and rotate the cables, the terminals, or the hub.

Pikipimp.com : Ever wanted to add bling to your iomages? Pikpimp is a relly cool ajax application that allows you to drop and drag objects on your image. Save the image and add to your site!

Mainada: How aobut Comic Sketch (thanks Tiago)

Wikis

Wikipedia: The biggest multilingual free-content encyclopedia on the Internet. Over two million articles and still growing.

LittleWiki: LittleWiki is a Web site where you can create public and private wiki pages. A Wiki is a Web site where anyone can enter and edit content. That means you can post and edit information about virtually anything you wish, and you can read what others have posted too.

Wetpaint: Wetpaint powers websites that tap the power of collaborative thinking. The heart of the Wetpaint advantage is its ability to allow anyone — especially those without technical skill — to create and contribute to websites written for and by those who share a passion or interest. To do this, Wetpaint combines the best aspects of wikis, blogs, forums and social networks so anyone can click and type on the web.

JotSpot: Create and share wiki pages with a WYSIWYG editor via Jotspot's secure wiki hosting. Install various "applications" to refine your wiki content - project manager, company directory, blog, forum, poll, calendar, and more - then invite others to contribute

PBWiki: Make a free, password protected wiki as easily as a peanut butter sandwich. Easily upload HTML, link files to your pages, integrate RSS, and more.

Office Tools

Zoho Office Suite: Online Word Processor

Google Docs & Spreadsheets: With Google Docs & Spreadsheets, you can: * Use our online editor to format documents, spell-check and more. * Upload Word documents, OpenOffice, RTF, HTML or text. * Download...

Num Sum: Easy, Sharable Web Spreadsheets

Dictinary : Online dictionary

notifyr.org: Be ahead of the rest with notifyr.org. Notifyr is an easy to use tool which lets anybody easily receive instant updates on any web page around the world. Notifyr.org is ideal for those who want instant information on new stock, or new product release information. Best of all it's free - and always will be

ThinkFree Office: Have you ever wanted to edit an Excel spreadsheet on a Linux system? Have you ever wanted to show your colleagues a presentation on a computer not equipped with Powerpoint? Would you like to be able...

Numly: Numly is a web 2.0 startup offering next generation copyright and DRM licensing services for all things digital.

gOffice: Free online word processor, outpput can be pdf or html letters, allows personalization in letter templates..

RSS

FeedBurner: FeedBurner helps bloggers, podcasters and commercial publishers get more value from the content they create. Our advanced feed management technology deftly delivers subscription services for...

Feed Digest: Feed Digest is a parser, regenerator, and syndicator for, and of, RSS and Atom feeds. It lets you do things like put the content of RSS or Atom feeds on your own site(s).

Attensa: Attensa, Inc. is a venture backed software company developing RSS readers, online RSS aggregators, enterprise RSS servers and RSS infrastructure software that automatically and intelligently delivers...

Tiny Tiny RSS: Tiny Tiny RSS is a web-based news feed aggregator, designed to allow you to read news from any location, while feeling as close to a real desktop application as possible.

Feed43: This free online service converts any web page to an RSS feed on the fly.

Feed Mailer: feeds direct to your email. (thanks John)

Emails

Gmail: Gmail is an experiment in a new kind of webmail, built on the idea that you should never have to delete mail and you should always be able to find the message you want.

30 Gigs: 30Gigs.com is invite-only web-based email that offers, you guessed it, 30 gigabytes of space.

Zookoda: is an email marketing application designed specifically for bloggers. Zookoda enables you to send a daily, weekly or monthly summary of your latest blog posts directly into your visitors inbox.

Sprout: osted email management for your sales and support email. No IT department required. Mailroom can organize your email and suggest replies to save you time and keep you better in touch with your customers. There is nothing to setup and it takes only a minute to get started

Gawab: Offers a web mail service with a number of features. Supports POP/SMTP.

News

NewsGator: Read all of your favorite news, websites and blogs all in one place.

newsvine.com: Keep track of breaking news with Newsvine: read "The Wire" for a direct stream of articles from the AP and ESPN, and read "The Vine" for Newsvine user submitted content and columns. Interact with other Newsvine readers by voting for and commenting on news, and write/maintain your own Newsvine column.

Gabbr :Gabbr is a community-based social news and blogging network which allows users to save and share their favorite top news headlines and blog posts.

wired: News site and magazine, covering technology, culture, business and politics.

Clipmarks: Bite-size hiligh-lights on the web.

File Sharing

Box.Net: Free online file storage and sharing from Box.net! Our internet storage service enables you to save, browse, share, & retrieve files, photos, and documents ...

AllPeers:Unleash your online experience and discover unlimited private sharing. Share private photos worry-free. No passwords to remember, no public access. Share your videos without uploading - save on hosting costs while saving time.No cumbersome interface. No sharing restriction. Private and secure. No spyware, no adware, no annoying advertisements.

MailBigFile internet application for file sharing

Others

Live: Microsoft web 2.0 portal

LinkedIn: is like Facebook for business professionals: Build yourself a business network to give you credibility in job searches and hiring, or use LinkedIn to reconnect or keep in touch with important business connections.

BaseCamp: Simple project management with to-do lists, milestones, time tracking, file sharing, calendars, and more. Basecamp is a solution for taking charge of communication, collaboration, and organization for projects big and small.

Side Job Track: A job tracking application for independent contractors, Sidejobtrack creates and manages invoices for goods, services, and time, then produces monetary reports to track payments and income.

Kayak.com searches hundreds of travel sites to give you the widest possible choice of flights and prices. It costs nothing to search and not a cent to book because we're not a travel agency.

TravBuddy is a site for people who love to explore. You don't have to be traveling across the world to use this site. Maybe you just want to share advice about a local restaurant you enjoy, or perhaps last weekend you discovered an amazing new place to watch the sunset, right in your hometown. Whether you are exploring at home or exploring abroad, the art and joy of discovery is still the same. Something that is familiar to you might be amazing and new to someone who is visiting.

Wayfaring is an interesting new site that lets you tag and create your own routes and places on Google maps

Omnidrive: As the world's first complete storage aggregator, Omnidrive allows you to bring all your files and content together from your desktop, devices and the web onto a single space that's easily accessible from any platform.

ma.gnolia: Build your web site and build community online

Ajaxian: Ajax related blog

Web 2.0 Sites: web 2.0 sites directory, for all web 2.0 related services.

What is Web 2.0?

2010-08-10T02:15:00.000-07:00

No Reason to Write Web 2.0 Off

Buzzwords Have Their Uses
Help define a complicated and nebulous set of concepts
Eases communication
Good for non-technical people
Good way to promote a group of technologies

Web 2.0 is a State of Mind

Term invented by Tim O'Reilly and Dale Dougherty
Saw that many of today's successful companies shared a similar set of characteristics
Very different approach from the dotcom companies of 2000
Hence web 1.0 and web 2.0

Web 1.0 vs. Web 2.0

Hotmail vs. Yahoo Mail
Ofoto vs. Flickr
Mp3.com vs. iTunes
Geocities vs. Blogger
MapQuest vs. Google Maps
Encarta vs. Wikipedia
Netscape vs. Firefox

What Makes a Web 2.0 Application?

Open Data

Open data formats
No data lock-in or walled gardens
User created data
User owns their own data
Ability to use data outside the confines of the application
Data used across devices

Web 2.0 Revolution

Using existing technologies in new and innovative ways
Change in the way people view the web
More mature industry
Healthier web economy
Need to innovate just to maintain position

But what about the Web 2.0 companies that haven't made the cover of a magazine?

This is their week. The Chronicle today highlights some of the startups from this hot sector of the tech world -- companies that fulfill the Web 2.0 philosophy of community, sharing and user-created content, and that fit in the modern gestalt with things like video, music and digital photos.

The only real requirement is that the companies are something you probably haven't heard of before. And if you have, consider yourself hip. Debbie Landa, chief executive officer of the IBDNetwork, which runs the Under the Radar conference, says, "I'm definitely jaded because I know most of these really well."

This survey is far from scientific. Many intriguing companies did not make the list, including FareCast, which tells you when the airline ticket you want to buy is likely to go up or down in price, and Vyew, a utility (like Google's Writely) that lets you collaborate with someone online, and -- well, a list like that might never end.

In the first quarter of this year, according to PricewaterhouseCoopers, 134 Web 2.0 companies received $869 million in venture funding, on pace to beat the $3 billion that 465 firms raked in last year. And that's just the companies taking funding. Much of Web 2.0's appeal is that engineers can start firms in their basements.

So next year, check those magazine covers for the companies on The Chronicle's list. These guys are growing. StumbleUpon

Web address: www.stumbleupon.com

Where they are: San Francisco

What they do: A free, downloadable browser button that lets people rate and recommend random Web sites to their friends as they "stumble" around the Internet.

The skinny: Three guys from Calgary, Alberta, developed the software and moved to San Francisco this year. They have $2 million in funding from some big Net names, including Lotus founder Mitch Kapor, Google board member Ram Shriram and famed angel Ron Conway.

The competition: Anyone who leads a Net surfer to something interesting. One could say competitors range from the news-ranking site Digg, Netscape and other news sites built on user ratings, to Google and Yahoo and other search giants. Imeem

Web address: www.imeem.com

Where they are: Palo Alto

What they do: Users participate by joining online communities, called meems, or creating private meems where they can share music, video, photos, comments and blogs with their friends. It also rolls in instant messaging.

The skinny: Founder Jan Jannick came from the original Napster, as did many of Napster's engineers. In three months, its audience has grown from 50,000 to 800,000, though still less than the millions that congregate on MySpace.

The competition: It faces an uphill battle against other social networking and online community sites, such as the original and newly cash-infused Friendster, Tagworld, Bebo and South Korea's Cyworld. And of course the biggest and baddest of them all, MySpace and Facebook. Slide

Web address: www.slide.com

Where they are: San Francisco

What they do: It's a toolbar that sits on your desktop as photos slide by, fed from whatever site you fancy -- whether it's your friends' Flickr feeds, or things you want to buy on eBay.

The skinny: Founded by Max Levchin, who struck it rich in his 20s when he co-founded PayPal and sold it to eBay, Slide attempts to organize the sprawling information of the Internet. It's a neat gadget but a crowded field. Net-watchers say Levchin's work ethic, to say nothing of his stellar track record and computing expertise, may give him an edge.

The competition: RockYou, which purportedly has a larger following, and FilmLoop, which has had more exposure. Meebo

Web address: www.meebo.com

Where they are: San Francisco

What they do: Instead of downloading popular instant messaging services such as Yahoo Messenger and AOL Instant Messenger, Meebo lets you access your buddy list and IM all you want from its Web site.

The skinny: Backers include Sequoia Capital, the same folks that invested in Google, PayPal and YouTube.

The competition: Instant messaging services from AOL, Yahoo, Microsoft, Skype and others, as well as copycats such as KoolIM. popURLs

Web address: www.popurls.com

Where they are: Austria

What is link popularity?

2010-08-02T22:06:00.000-07:00

Link popularity is the total number of web sites that link to your site. An increasing number of search engines rank sites in part by the site's link popularity. However, the "popularity" is only part of the link analysis. The quality and context of links is also taken into account.

Search engines use link popularity because of the following thought: if many other web sites think that your site is worthy of being linked to, then your site must offer good content.

Eventually, all major search engines will use link popularity, so it's essential to observe and improve your link popularity. Our software tool tells you how "popular" search engines believe your site to be. You can also see how popular your competitor web sites are.

How does link popularity affect my search engine ranking?

Increasing the number of links to your web site can improve your search engine rankings. And not only will you rank better in search engines, but links from other web sites can mean more traffic to your site.

How do I increase my link popularity?

You can search the search engines for web sites that are related to your business, then contact the webmasters with an offer for a reciprocal link. Do this every day and your link popularity will climb slowly but steadily. Of course, this is very time-consuming. Fortunately, there is a Windows software tool that automates most of these link building tasks.

Until now, finding suitable web sites and asking for reciprocal links was a very time-consuming and expensive task. Now there is IBP's link building tool. It automatically finds suitable web sites for you, emails the site owners (after your approval to ask them for a link to your site) and automatically creates link pages for your site. Moreover, IBP's link building tool scans your directory pages for broken links and checks if the other web sites really link back to you. Good link partners will drive lots of targeted traffic to your site every day.

How Does Link Popularity Work?

Here's an example of how I believe link popularity works:

Let's say that Bob's Pizza Palace Website has a link to Joe's Men's Clothing store site. If the link uses the keywords "men's clothing store" in the anchor text (the clickable part), it may help Joe's link popularity a little bit for those keywords. However, Joe would benefit a lot more if the same link came from a site that was more related to Joe's site than a pizza palace. For instance, a more related link might be from a woman's clothing store, a men's shoe store or any other type of store that relates to clothing in some way.

An even higher-quality link for Joe might be from "Sam's Clothing Store Directory," which lists a whole bunch of clothing stores that can be found on the Internet. That is exactly the kind of link that the search engines would want to credit toward link popularity. Again, the key is in having that common thread between the sites.

It's time to improve you link popularity!

Why bother with link building? Link popularity and link quality are very important because every major search engine now considers them as a part of their ranking algorithms. If you don't have links, you won't rank well for competitive keywords.

If your page includes all the important on-the-page criteria and scores well with Page Primer, it's time to focus on your links. Good inbound links can move your page up the ranking ladder and act as new entry points to your site. But how does your site get those coveted inbound links we hear so much about?

First off, let's make sure we understand the basics. Link popularity is the measure of inbound links to your web site. Link analysis evaluates which sites are linking to you and the link text itself.

Fortunately, there are a lot of ways to improve your link quality and popularity, which will give you a boost in the rankings. Here are some guidelines to help you set up your own linking campaign:

1. Prepare your site first

Before you start your link building campaign, take time to get your site in shape. Make sure your site looks professional, has good content and is easy to navigate. Validate your HTML code and check your links with a tool like HTML Toolbox. If a potential linker goes to your site and finds broken pages, they are not going to want to link to you.

In addition, directories have gone on record saying they may exclude sites with broken links and page errors. Directories want only professional looking sites in their databases, so do your homework on your site before you start promoting it and your linking campaign will be more effective.

2. Budget time for link building

Don't expect to grow your link popularity overnight. Budget time every week to work on link building. If you force yourself to spend a couple hours a week on link building, it will become part of your routine. Pick one day a week and set aside time as your "link building time." If you don't make it a priority, it won't get done.Link building is an incremental activity. Over time these one or two new links start adding up until they are hundreds or even thousands of links.

3. Establish realistic link goals

Don't expect to see instant results. Link building is difficult, frustrating and time intensive. Convincing another web site to link to you can be exasperating. If you get one good quality link a month you're doing better than the majority of sites out there.

Patience and creativity are key to link building. Track your progress so you know who you've asked already. It could be embarrassing to ask a site for a link if they've already given you one.If a company initially declines your link request, wait a while and then ask again. Their company focus may change over time. A "no" today may change into a "yes" 6 - 9 months later.

4. Develop internal management support

If you're link building in-house, build support from your company's internal management for your link building. This usually means educating management about the benefits of link building.Link popularity is unique to the search engine industry - it's not taught in graduate schools (not yet, anyway). Sit down with your management and explain the concept behind link building - don't assume they understand it or have even heard of the term. In fact, most won't have a clue what you're talking about.

Explain link building in terms they will understand and in ways that will get their attention, such as describing the relationship of link building and increased revenue. Talking about making more money usually gets management's attention.

Why worry about management support? You will need it to provide the time and money you need to get into search engines or directories.

5. Link popularity is all about quality

Be selective about the sites from which you request links. Search engines use sophisticated rules when judging the importance of a link, and the popularity of the site linking to you is a key criteria. One link from CNet is worth far more than a link from a personal web site.And don't even think of using a link farm! Link farms are sites that exist solely to link to other web sites. Link farms are a blatant attempt to inflate your link popularity, and search engines take a dim view of them. Google in particular has been known to ban sites found using a link farm.

Try to identify non-competitive sites in the same field as your site. Links from sites that are related to your area carry more weight than sites from Aunt Sue's favorite horse site. That doesn't mean you should refuse a link from Aunt Sue, just be aware it won't help you much in link quality terms. On the other hand, links from sites within your industry are strong endorsements for your site.

6. Develop a relationship with a site

Before you ask for the link, get to know the web site. Establish yourself as a real human first. That way, when you ask for a link, it's harder for them to say no.

Impersonal broadcast emails asking for links are spam. Sure, it's easier, but it will only result in making another company mad at you. Spam link requests do not work and waste everyone's time. Don't do it!

7. Provide the linking code

Make it easy for other sites to link to you. Send the prospective linker the exact HTML code you want in the link and suggest which page you want the link from. This ensures the right words are used in the link and reduces the burden in setting up the link. Everybody on the Internet is pressed for time and if you don't make it "drop-in simple" by giving them the exact HTML, you've made their job too hard. Make it easy and your success rate will go up.

8. Get directory listings

Jumpstart your link campaign by getting directory links first. This is especially important if you have a new site or a site with no inbound links. A shortage of inbound links puts your site at a severe disadvantage because link analysis is an important part of every search engine's ranking algorithm.

The way to overcome this disadvantage is to get a few quality links. A good way to start is to get listed in as many directories as you can. There are many directories out there, and the more you can get into the better.

A few to target include:

Open Directory

Yahoo

LookSmart

Zeal.com

Joeant.com

Business.com

Be aware that most of these directories require you to pay for a listing. It's worth the expense.

9. Consider bartering for links

It's a good idea to have something to offer in return for a link. Many sites won't link to you unless you link back to them or otherwise make it worth their while. Create a Resources or Partner page that allows you to have a place from which you can easily link to them.

You might also offer to work a barter arrangement with them. If you have a popular site with their target market, they might consider free advertisements in exchange for a link. If the link is of great value to you, be prepared to give something back.

10. Link building alternatives

If time constraints keep you from link building, consider outsourcing your link popularity work. Link building is undoubtedly the most time consuming part of search engine optimization. You may find it is not cost effective to do it in house. That doesn't mean you shouldn't do it, it just means you hire someone else to do it for you.

Outsourcing to a reputable link building firm ensures good links and could be a more efficient model for you if you are already time limited.

One word of caution if you do chose to hire a company specializing in link building: make sure any firm you hire follows good link building practices. Ask them to describe the process they use to request links Make sure they follow a personalized approach, and don't simply spam sites with requests for links.

If they refuse to discuss their link building methods you can assume they use impersonal widespread email drops or link farms - that's spam. They may call it a fancy name, but if the process involves sending out large numbers of form emails, it's still spam and will only set your campaign backwards and injure your company's professional reputation. Go find a different company or develop your links in house.

Just do it!

Link popularity is important and the link building process needs to be given high priority. Link analysis is only going to get more important to search engines, not less. Search engines have found it highly resistant to manipulation and a legitimate way to measure the importance of a site. Since link building takes time, the sooner you start the better.So think of link building as a long-term investment in your site. Put in a little time now to improve your linking today to insure a good search engine ranking in the future.

What is Press Release ? - Press Release Writing & Distribution

2010-07-29T02:07:00.000-07:00

Press Release is very useful service for an innovator or a producer or an enterprenaur as he can apprise the world about his new product/service easily through distributing his press release on various online press release websites who further provide them to various newspapers, articles and websites. one can atrract favorable media attention with the spreading of their well written articles. A press release is the information which is supplied to a reporter or a professional writer so he can use his skills and create a beautiful article which is interactive and is considered as the article which has to be distributed to press for publishing in newspapers and megazines.

Benefits of Press Release…

* Press release is a powerful publicity tool that helps the enterprenaurs to build business.

* Once you distribute press release to various places, the incoming traffic to your website increases drastically.

* It is a very inexpensive way to get publicity.

* It is a sure shot tool to brings relevant business to your website.

* Trust of consumer increases when he reads about your product/service in the press.

* It helps building your brand on the internet.

* It helps generating quality one way links to your website.

Press Release Sites

Site	Google PR	Size	Popularity	Traffic
creativecommons.org	9	7.69	9.19	5.02
highwire.stanford.edu	8	5.85	7.25	4.97
editorandpublisher.com	7	5.11	4.57	3.03
programmersheaven.com	7	8.37	3.38	3.77
businesswire.com	7	7.63	4.02	3.99
cdn-news.com	7	5.21	2.20	2.11
prweb.com	7	7.84	5.33	4.43
internetworldstats.com/press.htm	7	3.06	2.93	2.87
betanews.com	7	6.88	3.93	4.34
marketwire.com	7	7.32	3.76	3.77
newswire.ca	7	7.73	4.11	3.31
newslink.org	7	4.43	5.18	2.62
fibre2fashion.com	6	7.89	4.15	3.65
gebbieinc.com	6	2.53	1.80	1.73
emediawire.com	6	8.06	5.01	3.33
earthvision.net	6	4.73	2.12	1.77
our-hometown.com	6	4.43	2.40	1.81
mediapost.com	6	7.22	3.83	3.97
majon.com/advanced/advanced-pr.html	6	4.15	4.78	3.03
newspad.com	6	5.22	2.59	2.71
pr.com	5	7.47	3.61	3.50
openpr.com	5	5.87	4.63	3.10
free-press-release.com	5	7.81	3.59	4.35
ourworld.compuserve.com	5	5.49	3.64	3.25
groupweb.com	5	2.99	2.00	1.52
ideasiteforbusiness.com/cpress1.htm	5	3.12	2.77	1.66
powerhomebiz.com/BizNews/pressrelease.htm	5	3.91	2.76	2.72
pressbox.co.uk	5	6.09	4.17	3.20
imediafax.com	5	1.08	1.55	2.28
pressreleasenetwork.com	5	4.17	2.10	1.93
press-release-writing.com	5	2.68	1.92	1.98
eworldwire.com	5	4.90	2.26	2.17
urlwire.com	5	3.23	1.96	1.97
store.1choice4ystore.com/articles.html	5	1.48	4.21	2.55
softwaremarketingresource.com	5	4.61	2.08	2.28
seo-pr.com	5	1.73	2.00	1.67
sbwire.com	5	5.30	2.12	2.60
prwebdirect.com	5	4.24	2.29	2.46
dbusiness.com/pressrelease.htm	5	4.99	1.64	1.82
downloadjunction.com	5	6.26	2.25	2.63
webnewswire.com	5	4.30	2.84	2.57
ereleases.com	5	5.07	2.52	2.55
prleap.com	5	5.94	3.26	2.95
eceurope.com/index.htm	5	5.37	2.19	2.06
prfree.com	4	4.75	4.03	2.46
storebuilder.co.uk	4	2.37	1.82	1.59
pressmethod.com	4	2.82	1.97	2.53
searchwarp.com	4	6.02	4.07	3.71
profnet.org/press.html	4	2.03	1.23	1.27
softpressrelease.com	4	3.23	1.85	1.82
prudentpressagency.com	4	5.16	2.28	2.11
pressflash.com	4	1.99	1.48	1.40
promotionworld.com	4	4.26	2.49	2.68
promaxum.com/promaxum_newsflash.html	4	2.43	1.41	1.27
pr9.net	4	4.43	1.90	2.50
24-7pressrelease.com	4	6.65	4.63	3.30
lunareclipse.net/pressrelease.htm	4	1.90	1.33	1.56
emailwire.com	4	5.43	3.74	2.66
dime-co.com	4	4.13	2.00	2.62
devarchive.com	4	0.94	1.45	1.46
billhartzer.com	4	2.82	3.17	2.15
webwire.com	3	4.98	2.70	2.86
express-press-release.com	3	2.62	3.63	1.15
symbcity.com/new/public	3	1.92	4.70	1.53
articlecity.prwebdirect.com	3	2.10	3.44	2.29
africanewswire.net	3	2.22	1.52	1.32
afreego.com	3	4.67	1.98	2.50
thehostingnews.com	3	4.09	2.67	2.26
theopenpress.com	3	4.88	2.50	2.67
afly.com	3	3.28	1.85	2.48
addpr.com	3	3.86	2.37	2.30
epicinnovations.com	3	1.38	1.48	1.15
media-press-release.com	3	2.83	1.55	1.28
internetwriters.com	3	0.43	2.17	1.07
i-newswire.com	3	5.62	3.44	3.02
opportunityupdate.com/articles/	3	0.84	1.70	1.16
ideamarketers.com	3	7.27	3.66	3.66
learn-more.org	3	4.07	1.62	1.81
prbot.com	3	0.62	1.33	1.10
newzalert.com	3	3.13	1.86	1.80
mediapeak.com	3	1.72	1.94	0.98
press-base.com	3	1.93	2.02	1.64
news.baou.com	3	2.03	1.84	1.28
internetnewsbureau.com	3	2.54	1.73	1.39
baygo.com/press/	2	1.76	1.07	1.50
exchangenet.com	2	4.82	1.81	1.77
e-syndicate.net	2	1.81	1.39	1.10
hungarynewswire.com	2	2.00	1.46	1.20
hotmicrocap.com	1	1.10	1.29	1.05
bizeurope.com/pressrelease.htm	0	2.99	1.72	2.15
forrelease.com	0	1.20	1.38	1.13
openpress.com	0	1.32	1.38	1.17
africa.emailwire.com	0	3.22	1.74	2.23
softwarewire.com/SubmitRelease.htm	0	0.78	0.79	1.01
software-review-center.org/act/addnews.php	0	1.41	0.66	0.97
devpress.com/addNews.html	0	1.72	4.64	1.40
click2newsites.com	0	0.61	1.33	1.05
macgo.net/news/submit.php	0	0.40	0.70	0.93
businessopportunity.biz	0	0.83	1.25	1.10
hspstreet.com/pr/	0	1.49	0.75	1.02

Article Submission Service

2010-07-29T02:02:00.000-07:00

Article Submission is one of the best methods of gaining quality one-way incoming links to your website and has become a part and parcel of search engine optimization (SEO) process.

You write the quality articles and we take care of its distribution. We can submit your article to around 750 best article directories which would give good quality back links to your website with the anchor text of your choice. Your articles will be published in all of the best publishing resources which allows the distribution of your article along with the embedded links to your website.

Article Directories

Site	Google PR	Size	Popularity	Traffic
isnare.com	6	5.94	3.06	2.22
ezinearticles.com	6	7.58	7.58	4.19
goarticles.com	6	6.25	3.92	2.86
articlebiz.com	6	5.26	2.29	2.00
articledashboard.com	5	5.82	2.83	2.54
weeno.com	5	1.99	1.54	1.50
articlepool.com	5	5.45	1.54	1.89
site-reference.com	5	4.62	2.14	1.96
articlesnatch.com	5	7.26	2.31	2.46
a1articles.com	5	5.98	1.84	2.14
healthdothealth.com	5	4.21	4.44	0.79
articleclick.com	5	5.13	1.71	2.01
buzzle.com	5	5.42	2.77	2.98
articlesbase.com	5	7.07	3.29	3.45
articlecity.com	5	4.80	3.09	2.10
articlealley.com	5	6.25	2.75	2.56
articleammo.com	4	4.76	0.87	1.46
searchwarp.com	4	5.12	3.69	2.41
212articles.com	4	4.40	1.67	1.69
easyezinearticles.com	4	3.26	1.11	1.41
articleslash.net	4	6.40	1.71	1.61
thearticleblogs.com	4	3.85	0.81	1.06
webmasterslibrary.com	4	1.69	1.24	1.34
articler.com	4	4.06	2.41	1.80
cadillactight.com	4	3.58	4.50	1.32
easyarticles.com	4	5.18	2.13	2.05
dime-co.com	4	2.89	1.69	1.74
abcarticledirectory.com	4	5.18	2.02	1.93
e-healtharticles.com	4	3.62	0.92	1.20
workoninternet.com	4	3.68	1.52	1.48
articleblast.com	4	4.93	2.27	2.00
articlesmagazine.com	4	3.64	1.33	1.66
articlecirculation.com	4	3.61	2.19	1.57
iguides.org/articles	4	4.51	2.32	1.61
freelance-articles.com	3	4.42	1.56	0.95
affsphere.com	3	4.83	1.52	1.76
businesstoolchest.com/articles	3	3.66	1.26	1.24
articleland.co.uk	3	4.03	1.17	0.84
hullcitylearning.org.uk	3	2.28	0.65	0.57
990m.com	3	3.02	0.74	1.29
kalajack.com	3	3.28	2.08	0.96
goodinfohome.com	3	4.47	1.89	1.54
freelance-articles.com	3	4.42	1.56	0.95
articles.everyquery.com	3	3.21	4.22	1.53
nicearticles.net	3	3.24	1.75	1.28
allgoodarticles.com	3	4.59	1.36	1.35
selfseo.com	3	3.73	1.73	2.04
articletogo.com	3	4.63	1.61	1.45
reprintarticles.com	3	2.16	3.03	1.43
articleland.com	3	4.25	1.09	1.41
collectibles-articles.com	3	3.68	1.54	1.15
marketingarticlelibrary.com	3	3.56	1.45	1.40
addanarticle.com	3	3.45	0.65	1.38
addmyarticles.com	3	2.41	0.50	1.11
articlebar.com	3	4.54	1.36	1.39
sooperarticles.com	3	4.76	1.60	1.91
articlesnetwork.com	3	4.51	4.05	1.41
synarticles.com	3	4.34	0.92	1.25
articlerich.com	3	5.45	1.83	2.04
theegarage.com	3	4.60	1.76	1.34
allbestarticles.com	3	4.38	1.73	1.52
linksnoop.com	3	4.99	1.91	1.41
ideamarketers.com	3	6.45	3.16	2.33
articlecompilation.com	3	4.79	3.99	1.83
365articles.com	3	4.51	1.97	1.86
ultimatearticledirectory.com	3	5.21	2.16	1.78
thecontentcorner.com	3	5.16	1.24	1.79
internethomebusinessarticles.com	3	4.96	1.22	1.78
article-buzz.com	3	4.83	1.60	1.86
articletrader.com	3	6.20	2.72	2.10
articlecreek.com	3	5.26	1.87	1.43
takearticles.com	3	2.25	0.92	1.31
wah-articles.work-from-home-directory.com	3	3.37	2.82	1.24
upublish.info	3	6.29	1.79	1.83
articlepros.com	3	5.24	1.66	1.80
qwesz.com	3	5.45	1.29	1.74
articlefriendly.net	3	4.38	2.08	1.20
articlebeach.com	3	4.96	1.99	1.84
ganazat.com	2	3.41	4.44	1.59
pickarticle.com	2	3.02	0.65	1.42
damima.com	2	3.07	0.74	1.43
stakoza.com	2	3.38	0.74	1.51
avonarticles.com	2	2.56	0.87	1.16
articlesxarticles.com	2	3.41	0.50	1.51
stupidarticles.com	2	3.41	0.87	1.44
articlelookup.com	2	3.68	1.67	1.43
realauthor.net	2	3.77	2.94	1.10
freearticlez.com	2	3.27	0.65	1.05
articlemisfit.com	2	2.48	0.81	0.93
articles4reprint.com	2	4.44	3.53	1.62
seobbsr.com/articles	2	3.64	4.44	1.06
inafind.com	2	3.08	0.81	1.18
searchjanitor.com	2	2.56	0.50	0.85
smasharticles.com	2	3.83	1.06	1.77
businesses-franklin.com	2	4.11	1.41	0.94
articulatepen.com	2	1.64	3.17	1.06
farticle.net	2	4.40	0.50	1.29
submitarticlesfree.com	2	4.45	1.03	1.30
articalworld.com	2	2.20	2.01	1.02
articleink.com	2	4.22	1.00	1.48
articlesaur.com	2	3.06	1.29	1.05
articles.webmasterforumuk.co.uk	2	1.18	0.74	0.96
article.ezedir.com	2	2.69	2.77	0.96
articlecastle.com	2	4.53	0.96	1.76
contentdragon.com	2	3.89	2.82	1.08
webmasterinfoandcontent.com	2	3.53	0.92	1.23
searchjanitor.com	2	2.56	0.50	0.85
articlecue.com	2	4.53	1.11	1.61
avonarticles.com	2	2.56	0.87	1.16
articleheaven.com	2	5.13	0.74	1.39
venou.com	2	2.12	1.98	0.86
articlegallery.net	2	4.90	1.20	1.63
shikapika.com	2	3.35	1.80	1.49
articleleeg.com	2	2.24	0.74	1.22
ezinesarticle.com	2	4.26	2.85	1.53
mysmallbizarticles.com	2	3.62	0.96	0.86
tarabiza.com	2	3.11	1.00	1.45
articlecue.com	2	4.53	1.11	1.61
greatarticles.co.uk	2	4.13	1.53	1.30
articless.net	2	4.16	1.03	1.14
americanahost.com/articles-directory/	2	5.04	5.16	1.67
americanahost.com	2	5.04	5.16	1.67
articledirectory.com	2	4.77	1.37	1.68
webcitymarketing.com/articles	2	3.50	0.65	1.27
ezine-articles.co.uk	2	4.02	1.61	1.11
keyknowhow.com	2	4.32	3.11	1.08
myfreearticledirectory.com	2	3.57	2.25	0.96
eclipse-articles.com	2	2.76	3.53	1.11
amazines.com	2	7.58	3.01	2.35
shikapika.com	2	3.35	1.80	1.49
familyfriendsphotos.com	2	3.54	1.59	1.10
articlefeeder.com	2	4.68	1.45	1.82
articles-galore.com	2	3.04	3.37	1.24
brunkco.com	2	4.71	1.09	0.90
article-niche.com	2	5.20	2.96	1.54
articlemanual.com	2	4.53	1.20	1.30
pagequest.co.uk	2	3.84	1.03	1.45
directoryarticles.com	2	3.27	2.90	1.34
highprofilearticles.info	2	3.32	1.17	1.24
articlefire.com	2	4.25	1.52	1.38
articlexplore.com	2	4.08	1.50	1.17
articles2use.com	2	4.48	0.92	1.60
come-and-read.com	2	4.22	3.96	1.28
selectivearticles.com	2	4.21	1.11	1.37
articlemark.org	2	4.97	0.74	1.49
tss-articles.com	2	4.38	2.83	1.55
articleoutpost.com	2	3.50	1.22	1.45
freearticledirectory.co.uk	2	4.79	1.18	1.60
articlesfreedirectory.com	2	3.21	0.81	1.46
article-database.com	2	4.42	1.18	1.51
halazona.com	2	3.33	1.11	1.48
articlegimp.com	1	3.37	0.96	1.26
digitalezines.com	1	3.29	1.58	1.16
urarticles.com	1	3.94	3.94	1.45
eastrovedica.in	1	4.26	0.50	1.05
freearticlepublishing.com	1	3.84	4.34	1.10
articleports.com	1	2.31	1.80	0.97
ezinearticledirectory.co.uk	1	1.74	4.44	0.99
nigerianewsjournal.com	1	3.58	1.52	1.02
articlesinsight.com	1	3.61	1.20	0.98
nichelister.com	1	1.84	1.18	0.68
articlecell.com	1	4.59	1.06	1.77
wellnessarticles4u.com	1	4.47	1.09	1.13
hallofarticles.com	1	3.40	0.65	1.12
articles4today.com	1	3.40	1.03	1.19
affiliates-surveys-marketing.com	1	4.03	1.85	0.90
bestarticles.name	1	2.45	2.62	1.04
authorpalace.com	1	4.57	1.22	1.17
articleserve.net	1	4.51	0.96	1.17
articles-online.biz	1	3.37	0.96	1.14
articles2know.com	1	4.02	1.65	1.46
article-feed-cache.the3rdpartynetx.com	1	3.85	3.26	0.83
articlecell.com	1	4.59	1.06	1.77
articlerampage.com	1	4.11	1.18	1.56
articledirectorylive.com	1	4.08	0.92	1.45
blogticles.com	1	5.07	2.98	1.10
articletrunk.com	1	4.56	1.17	1.61
blisspublisher.com	1	4.32	3.62	1.68
articles-collections.com	1	4.57	3.06	1.35
huntarticles.com	1	2.65	0.65	1.04
123articleonline.com	1	4.47	1.03	1.34
articlesnow4u.com	1	3.91	1.00	0.75
free-reprint-articles.com	1	3.04	3.91	1.28
archivedarticles.com	1	3.45	0.81	0.98
nextarticles.com	1	4.02	1.57	1.20
article-bank.com	1	3.68	0.65	0.92
myarticlevault.com	1	4.32	0.74	0.92
qualityfreearticles.com	1	4.44	1.37	1.50
article-republic.com	1	3.74	4.44	1.24
articlestars.com	1	4.60	3.22	1.82
articlemailbox.com	1	3.50	1.14	1.04
readers-choice.org	1	3.61	2.66	1.22
articlesarena.info	1	1.80	1.72	0.77
article-diary.com	1	3.28	0.74	1.28
toprankarticles.com	1	3.48	1.49	0.98
webdirectorynext.com	1	2.42	0.74	1.06
articlelove.com	1	4.76	1.06	1.65
articles.itpimp.net	1	3.66	2.08	1.17
directorylistforseo.com	1	2.00	0.96	1.17
godiggs.com	1	6.24	0.50	0.97
timestreets.com/article	1	3.89	1.87	1.08
pixel4less.com/articlezone	1	3.49	1.17	1.48
everydayarticles.com	1	4.11	1.63	1.52
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