SEO EXPERT DELHI : Sonika Mishra

Google has dedicated its latest doodle to the cricket match

2016-03-15T02:37:00.000-07:00

Internet search giant Google has dedicated its latest doodle to the cricket match that will get underway at the Nagpur stadium on Tuesday between hosts India and New Zealand, a much-anticipated encounter at the ICC World T20.

This is the first match in the main set of events of the World Cup that will see teams contesting for the top prize in a 20-overs match. This is the sixth edition of the tournament and will see India hosting for the first time.

The doodle that Google has designed shows two cricket bats in the colors of the two teams criss-crossed against the Google logo with a ball on top. The doodle may have been designed keeping in mind the huge interest that exists in the sub-continent for the sport as well as the tournament.

What are some very useful websites one should visit every day?

2014-09-23T02:36:00.000-07:00

Here are the top 40 sites I have personally used over the last few years when I want to learn something new.

Hack a Day - Hack a Day serves up fresh hacks (short tutorials) every day from around the web and one in-depth ‘How-To hack’ guide each week.
eHow - eHow is an online community dedicated to providing visitors the ability to research, share, and discuss solutions and tips for completing day-to-day tasks and projects.
Wired How-To Wiki - Collaborate with Wired editors and help them build their extensive library of projects, hacks, tricks and tips. Browse through hundreds how-to articles and then add to them, or start a new one.
MAKE Magazine - Brings the do-it-yourself (DIY) mindset to all of the technology in your life. MAKE is loaded with cool DIY projects that help you make the most of the technology you already own.
50 Things Everyone Should Know How To Do - While not totally comprehensive, here is a list of 50 things everyone should know how to do. It’s a great starting point to learn new skills.
wikiHow - A user based collaboration to build and share the world’s largest, highest quality how-to manual.
Lifehacker - An award-winning daily blog that features tips, shortcuts, and downloads that help you get things done smarter and more efficiently.
100+ Google Tricks That Will Save You Time - Today, knowing how to use Google effectively is a vital skill. This list links out to enough Google related resources to make you an elite Google hacker.
Instructables - Similar to MAKE, Instructables is a web-based documentation platform where passionate people share what they do and how they do it, and learn from and collaborate with others as the tackle new projects and learn new skills.
Merriam-Webster Online - In this digital age, your ability to communicate with written English is paramount skill. And Dictionary and Thesaurus - Merriam-Webster Online is the perfect resource to improve your English now.
Lumosity - Learn to improve your memory by playing a series of fun and educational brain training games.
100 Skills Every Man Should Know - Another compilation article with instructions to help you learn new skills. This one says it’s geared for men, but I think most of these skills are applicable to women as well.
5min Life Videopedia - Lot’s of great tutorials and DIY videos.
HowStuffWorks - Knowledge is power. While this site isn’t exactly geared to help you learn new skills, it contains so much useful information that you’re bound to learn a skill or two while you browse.
StumbleUpon - A collective set of recommendations from thousands of hours of searching by web users who share your interests. It’s basically a recommendation engine. Users add to this engine by providing their personal recommendations on what sites are worth your time. If you select topics and tags of interest like ‘Self-Improvement‘ and ‘DIY,’ you’ll be learning new skills in no time.
Work.com - An extensive directory of how-to guides for beginning entrepreneurs.
Howcast - Hosts professional how-to videos as well as how-to wiki tutorials. Howcast combines user ideas with the expertise of professional studio video to deliver what is nothing short of amazing, informative content.
VideoJug - The video content on this site covers a variety of topics including informative ‘How To’ and ‘Ask The Expert’ films that guide you step-by-step through everything and anything in life.
MakeUseOf - A booming daily blog that features cool websites, computer tips, and downloads that make you more productive. Lot’s of insightful tips and tricks to learn.
WonderHowTo - This site is focused on one clear organizing principle: aggregating and linking to truly great, free how-to videos from which you can learn new skills.
SuTree - Another useful aggregator of how-to videos from all around the web.
Zen Habits - The ultimate productivity and self-improvement blog. Zen Habits is about finding simplicity in the daily chaos of our lives. It’s about clearing the clutter so we can focus on what’s important, create something amazing, and find happiness. Lot’s of learning material here.
Academic Earth - Online degrees and video courses from leading universities.
About.com Videos - Another solid collection of how-to video tutorials.
PCWorld How-To - Lot’s of useful tutorials and guides related to fixing and modifying computers and other electronic gadgets.
Spreeder - This site is focused on teaching you one new skill: speed reading. And it does a great job of doing so.
Woopid - Watch free technology training videos. Get help and answer your computer and gadget questions with thousands of video tutorials for PCs, Macs, and various software applications.
DIY Network - A go-to destination for rip-up, knock-out home improvement projects. The site offers expert answers the most sought-after questions regarding creative projects for DIY enthusiasts.
Scitable - A free science library and personal learning tool that currently concentrates on genetics, the study of evolution, variation, and the rich complexity of living organisms. The site also expects to expand into other topics of learning and education.
All Recipes - A complete guide to recipes and cooking tips. If you’d like to learn to be a better cook, this site is for you.
43 Folders - This site is more about inspiring you to follow-through with your goals than it is about learning new skills. But I think following-through with your goals is a skill. Most people never quite get there.
Dumb Little Man - Another awesome productivity and self-improvement blog hosting lots of useful information.
iTunes U - Hundreds of universities — including Stanford, Yale and MIT — distribute lectures, slide shows, PDFs, films, exhibit tours and audio books through iTunes U. The Science section alone contains content on topics including agriculture, astronomy, biology, chemistry, physics, ecology and geography.
American Sign Language Browser - Teach yourself sign language online.
BBC Languages - Teach yourself a new spoken language online.
Delicious Popular DIY - Lots of popular DIY articles bookmarked by users from all over the web.
Khan Academy - Over 1200 videos lessons covering everything from basic arithmetic and algebra to differential equations, physics, chemistry, biology and finance. Lot’s of educational material to help you learn new skills.
The Happiness Project - Learn the skills necessary to create happiness in your life.
How To Do Things - Another solid collection of how-to tutorials.
ShowMeDo - A peer-produced video-tutorials and screencasts site for free and open-source software. The large majority are free to watch and download.

Google India celebrates Children's Day : Doodle 4 Google

2013-11-28T02:25:00.000-08:00

November 14 is celebrated as Children's Day in India

Add caption

The Google India homepage on Thursday, November 14, 2013 shows Google written with characters that well and truly are Indian.

The doodle is titled 'Sky's the limit for Indian women' and has been designed by Gayatri Ketharaman from Pune for the fifth edition of Doodle 4 Google competition. The theme this year was celebrating Indian women.

Ketharaman, a 10th standard student from Bishop's co-education school, Pune was selected from among 12 finalists chosen from different parts of India by the national jury which included actress Kirron Kher and political cartoonist Ajit Ninan.

Today's doodle has G written with a young girl character who is seen leaping in the air with a dupatta and a musical instrument behind her indicating that she is dancing. The two Os are written with a Re 1 coin that has a graduation cap on it while the other O is balance by a house on a beam balance. The other G shows a rocket headed to space, the Mars Mission comes to mind as do Kalpana Chawla and Sunita Williams, Indian women who went to space. L is created by an athlete running on track which is formed by the dupatta. And E is created by a policeman's hat.

The doodle is well intricate with India and all she aims to be as a country as well as the hopes and aspirations of citizens especially young women. A creative amalgamation of characters and Indianness makes the doodle very relatable and the message comes out clearly.

The Indian woman in her different roles with elegance, gait as she plays her many roles balancing her professional and personal life with excellence.

November 14 is India's first Prime Minister Jawaharlal Nehru's birthday and in the countryChildren's Day is celebrated to commemorate his great love for children.

Google4Doodle is a competition that happens every year. Google invites students from standard 1 to 10 to share their creativity by doodling the Google logo. Google 4 Doodle 2013 is the fifth year of the competition in India.

Creating your ads- DFP

2013-11-12T22:13:00.003-08:00

Creating your ads

Introduction

So now you set up DFP SB and tagged your pages. The next step is to create your Ads.
DFP SB has three basic components to creating ads.

The first component is the Order. The Order is basically a container and, for all intents and purposes, the settings are just for informational use only.
Once you create the Order, you need to create a Line Item. Line Items are basically the important part. Line Items contain the settings for how your Creatives (next item) should be delivered. There are a lot of settings here and you can do some fancy stuff depending on how you configure everything.
Creatives are your actual Ad. This is the Image or Flash or code given to you to display.

Creating an Order

Let's start the process!
If you're not logged in, please do so and navigate to the Orders tab.

Click the "New Order" button and you should see something like this:

Now, it looks complicated but it's really not. Or rather, Google combined the processes of creating an Order and creating a Line Item into the same page. That's why there are so many fields. The top part, "New Order", contains the Order information and the bottom part, "New Line Item", contains your first Line Item for this Order.
Let's go over the Order fields really quickly.
Name: The Name of the Order. I usually like to name it by using "[Website] [Advertiser if any] [Time Frame]".
Company: The company that gave you the ad or what you wish to name the "source" of the ad. Company field also provides some reporting options (to give company X reporting only on their Orders)
Trafficker: Trafficker is basically who created the Order. It should be prefilled with whoever is logged in. This field is helpful in that if you give other users access to your DFP Account, the "Salesperson" level can only access their own Orders.
Thehidden fields ("Optional order fields") Advertiser Contacts, Agency, Contacts, Sales Person, Purchaser Order (PO) Number and notes are all optional and help you identify the Order. For future use though, you can use these fields to limit what a person you invite can see (eg, all SalesPerson users can only view Orders that they are assigned to).
I'm going to quickly fill in the fields.

Creating the Line Item

Now that the Order information is done, we'll create our first Line Item.
Let's go over the fields here.

Basic Information

Name: Name of the Line Item.
Inventory Size: This is what the size of the Creatives you want in this Line Item. It's important to select the correct one and multiple sizes if you have multiple Creative sizes. Once you select the size the Inventory below will automatically filter out invalid Ad Unit sizes.

Settings

Type (priority): This is probably the most important setting in your Line Item. DFP SB determines which Line Item to display by checking several variables, the most important one is "Type". What are the delivery priority options?. The Types are listed in highest precedene to lowest precedence:

Sponsorship (previously Exclusive): This Type has the highest priority. Basically, this is used when you want an Ad to run all the time (a specific % of your impressions) for a certain duration.
Sponsorship support page.
Standard - High, Normal, Low: Overall, this is probably the priority you're going to use the most. This is pretty much the standard priority and who "wins" is basically determined by what rank (high, normal, low), are they underserved, is it front-loaded (Delivery impressions = as fast as possible), how close is the end date and probably several more which Google has not told us about.
Standard support page.
Network (Share of Voice): Network type is basically giving a percentage of the impressions to a Line Item. This is good to use when you want several Line Items to display evenly.
Network support page.
Bulk: This type is used to display ads evenly across the duration of the flight. Basically a lower priority version of Standard.
Bulk support page.
Price Priority: This is very similar to the Bulk option but it serves everything up-front.
Price Priority support page.
House: House is basically the last line of defense and is basically the same as Sponsorship except at the other end of the totem pole.
House support page.

Please do note that the way is listed is the priority they have. If you have multiple Line Items, it will first check for Sponsorship -> Standard (High/Normal/Low) -> Network -> Bulk -> Price Priority -> House in that order.
Sponsorship and Standard are Guaranteed Priorities. The rest are non-guaranteed Priorities. This is important if you use Adsenes because Adsense competes against non-guaranteed Priorities on a CPM basis.
Start and End is is pretty self-explanatory. Please do note that Line Items (Standard and Bulk) deliver ads evenly across the flight. This means that basically they will deliver X amount per day. The Daily Delivery Goal = [Total Quantity] / [Total Days from Start to End].
Goal (Sponsorship, Network and House), Quantity (Standard and Bulk) and Limit (Price Priority) determine how many impressions it should serve.
Cost field for Sponsorship and Standard are for informational purposes only. For the other fields, they make a difference in determining priority within it's own level and if you have Adsense enabled for the Ad Unit.
Discount is for reference only and does not effect anything.

Adjust Delivery

You can adjust the settings of your Line Item in how they display by modifying these settings.
Deliver Impressions: "Evenly" or "As fast as possible". In truth, I'm not sure how this setting effects "Goal" types (Sponsorship, Network and House). I know that it greatly effects Quantity types (Standard and Bulk).
"Evenly" means it will deliver evenly (Daily Delivery Goal) across the duration of the flight. So if you have a Line Item set to 30,000 Quantity and have it for from June 1 to June 30, it will delivery approximately 1,000 impressions per day.
"As fast as possible" on the other hand means it will deliver as much as it can up-front and this can effect the priority of other Line Items to display.
Display Creatives: If you Line Item has multiple Creatives and is assigned to a Placement that has more than one Ad Unit attached to it, you can have it show up only in one Ad Unit, several (pending which Line Item wins for the Ad Units) or create a "Road block" and fill up all the slots.
Rotate Creatives: If you have multiple Creatives, you can have them rotate is a specific manner. Although I believe this setting only applies to Creatives of the same size.
Optimized basically means that the better performing Creative will show more often.
Evenly means that it will be split evenly between all Creatives dispite performance
Weight means that you can set a manual weight to each (in the Creative page).
Frequency allows you to place a cap on how many times a user sees the Line Item. Please do note that it's per user.
Day and Time settings allow you to modify when the Line Item should display. Please do note that all Line Items (or rather winning Line Items) are delivered more heavily in the morning (sometimes as much as double in the morning than in the afternoon). There is no way to modify this, unfortunately. If you don't like this, I would suggest creating two Line Items, one setting the Day and Time for mornings and the other for afternoons, and splitting the Quantity between them.

Add Targeting

You have just finished setting the basic settings for your Line Item. Now you need to do some targetting.
Inventory basically allows you to target what Ad Unit or Ad Placement.
Custom Criteria is used in tagging your pages with specific attributes and targeting those attributes. For example, a Newspaper website might tag pages with "sports" and others with "politics". Custom Criteria would allow Line Items to target those specific pages.
Geography: You can geotarget your visitors. Please note that you can only target by "geographic levels". What I mean is that if you target a Country, you cannot add additional target of "City". It must stay on the same level.
Browsing: You can target specific settings the user is using such as what type of connection (Bandwidth), what Browser they are using, what Operating System and language.
User Domains allow you to set your Line Item to show only when they come from specific IP addresses. So you might want to create a Line Item that is shown to users only when they come to you from Google for example.

Saving

We've gone over all the settings and are now at the bottom. DFP SB offers several options for you to save.
Save: Saves in your current Order.
Save As: Saves in a different Order.
Check Inventory: Utilizes DFP SB's Forecasting system to check if your Website has enough impressions to fulfill the Line Item. Please note that DFP SB uses the last 28 days of data from your website that it has been running to do the Forecasting system. If you are a new user, it will complain about lacking impressions ("not enough inventory"). This error is for reference only and can be ignored by overbooking it.
Since I only have one ad (my own), I'm going to set it as a Sponsorship with 100% goal.

And then save it.

As you can see, the status for the Line Item is now in "Draft". Let's click on the Line Item.
Once you're in the Line Item, you'll see multiple tabs: Creatives, Settings and Availability.

Add Creative

We're obviously missing the Creatives and you can see the big threatening yellow box there telling us. So let's add in our Creative by clicking on the link "new creative".
DFP SB allows you seven types of Creatives
Third Party Creative: Third Party is basically your own custom HTML/CSS and Javascript. You'll need to insert the Macros in your Creative.

Click Macro: This allows DFP SB to track clicks. It comes in two flavors: Escaped and Unescaped
- Escaped Click Macro is used when the click URL has special characters. %%CLICK_URL_ESC%%.
- Unescaped Click Macro is used when there are no special characters to consider. %%CLICK_UNURL_ESC%%
CacheBuster Macro: This prevents browser caching (useful if the Creative is also tracking impressions on their end). %%CACHEBUSTER%%
Pattern Macro: Useful when you want to pass Attributes of the page to the Creative. Pattern macro comes in the form %%PATTERN:Attribute Name%%.

Flash Creative: This is when you are given a Flash file (.swf). Please do note that in order to track clicks, the Flash file must be made to use the industry standard "clickTAG".
Image Creative: This is when you are given an Image file.
DoubleClick Tag Creative: If you are given DoubleClick Image tags which usually come in the form "http://ad.doubleclick.net/ad/sitename/;sz=size", then you can use that instead of messing around with the other Creative types. DoubleClick Tags provide higher accuracy and easier use as you don't have to worry about Macros.
Text Ad Creative: A simple line of text with a link.
Flash Expandable Creative: Allows you to create a Expandable Creative (overlays on content).
Flash Pushdown Creative: Allows you to create Pushdown (pushes content down vs expanding over it) Creative.
In my case, I only have a simple Image Creative so I'm going to add that.

And save it.

Approving

You'll notice that once you save it, it asks you to "Approve it". All Creatives and Line Items need to be Approved before they can start delivering. You can approve it here (option to approve shows up after you save Creative)

or go to the Line Item page and Approve it there.
Please note that you can't Approve Line Items on the actual Line Item page. You can't also approve individual Line Items.

Uh oh. Another error? Actually no. A few paragraphs back I mentioned about "not enough inventory" and overbooking it. Since this is a new site, DFP has no data on it and therefore has no forecasting data to check for "future inventory". We can safely ignore this and overbook it.

You're done now! You can see the status of the Order is now "Ready" which means everything is approved and prepared to go. It will change to "Delivering" once it delivers it's first impression

Where's my Ad?

But if you go to your webpage, you might be wondering "I'm done but it's not showing!". Unfortunately, changes made in DFP SB are not instant and take time to apply.
Google has this document giving a general outline of how long things take:

Inventory changes, including new or edited ad units, take effect within 60 minutes.
Line item changes, including targeting, creatives, and inventory selection, take effect within 15 minutes.
Line item impression delivery will occur within 30 minutes of activation.
Line item impression reporting (and line item status changes from ready to delivering) will occur within 30 minutes.
Delivery period changes, including flight dates, impression goals, and pausing or unpausing campaigns, take effect within two minutes.

It's showing up on my new site!

Done

So you're basically done now. We've set up DFP, tagged our pages and created our Ads and have it successfully showing in our website! Congratulations!

Setting up DFP SB

2013-11-12T21:30:00.000-08:00

Introduction

Alright, so you're ready to get started using DFP SB. The first step is setting up DFP SB. This is basically defining the real estate you want DFP SB to be able to deliver on. Let's take for example "My First Webpage". I've made a very simple one that you can see below.

As you can see, a very simple site. A title and some text. But let's say I want to add a leaderboard (728 pixel width x 90 pixel height; 728x90) between the title "Ingraye.com" and the words "First Paragraph".

So, I now know that I want a leaderboard ad right there. But DFP SB doesn't know it yet! So we have to tell it that there is some prime real estate with a size of 728x90 that I want to deliver ads to. If we don't tell DFP SB, then it won't know about. It's just like how a telemarketer can't call you if they don't know your phone number. So let's tell DFP SB.

Log in

First thing first, let's log in. The URL to login to DFP SB is http://www.google.com/dfp which should get you to this page.

I'm going to assume you already have an account so click the link at the bottom to login and enter in your username and password.

If you do not have an account yet, you can sign up for one if you have a verified Adsense account. If you don't have an Adsense account, you can sign up for one athttp://www.google.com/adsense/.
If you have access to multiple accounts, when you log in, you'll see a drop down menu with the accounts you can access

Select the account you want and log in. If you only have access to one account, it should bring you straight in your account's Order's tab. If you already have Orders created, it should list it here. If you are using a limited user account (eg, Salesperson) then the Orders that you can view may be limited.

We want to define our Inventory so let's move over there by clicking on the Inventory tab.

Create your Ad Unit

The Inventory tab is basically used to set up your website. The default page it opens into when you click on the Inventory tab is the Ad Units page. Once you become familar with DFP SB, you can do some pretty fancy stuff.
On the left hand side, you will see a new menu. Let's quickly go over them.
Ad Units (previously Ad Slots in Google Ad Manager): Ad Units are the actual real estate on your website.

Ad Placements: Ad Placements point to Ad Units. This means that if you have multiple Ad Units, you can have a single Ad Placement point to them all or to a specific group. This saves quite a bit of time if you set them up correctly. Your Line Items (to be discussed in Step 3) can point to either specific Ad Unit(s) or to Ad Placement(s).

Network Settings: DFP SB integrates Google Adsense into their Ad Units. This setting allows you to set a default value on whether Ad Units are automatically checked off to enable Adsense and to modify the look and feel of them.

Custom Targeting: DFP SB has a very flexible targeting system that let's you deliver ads to a specific spectrum of users as well as let you define your own targeting system.

Generate tags: We'll be using this in Step 2. DFP SB, like Google Analytics and Google Adsense, can generate the HTML you use to set it up on your page.

We first need to set up an Ad Unit. So click on the New Ad Unit button and select what kind of Ad Unit you would like to create.

Most of the fields are pretty self-explanatory but we'll go over them anyway.

Name: The Name of the Ad Unit.
You should probably set up a formatting system for naming the Ad Units. I prefer to name Ad Units with "[Website]-[Size]" format. Google has a Naming Tips guide you can read here.
Description: A short description of the Ad Unit.
Size: The size of the Ad Unit.
You can choose some of the more common sizes or even set a custom size.
Target Window: Select what window the ad loads when someone clicks.
Your options are basically:
"_top" means open in the current page.
"_blank" opens in a new window.

Placements: You can assign your Ad Unit to a Placement now or later.
Adsense Settings: You can override the Adsense settings for this Ad Unit or use the default.

Most fields have a which you can roll over to get more information about the field.
Let's fill in all the fields like so:

You'll notice that we don't have an Ad Placement selected yet. In the future, after you have set up your Ad Units and Ad Placements, you will be able to select them when you create the Ad Unit or Ad Placement. For now though, there's nothing to select. So once you save your new Ad Unit, it'll now show up in your Ad Units list.

Create your Ad Placement (Optional)

Creating the Ad Unit means you created the "real estate" for where your Ads will show up. You can have your Line Items target those Ad Units specifically. But DFP provides you with a bit more flexibility (and possibly more complexity) by allowing you to create Ad Placements. Ad Placements point to one or more Ad Units. Ad Placements allow you to "group" Ad Units together which in turn allows you to quickly target a group or update a group of Ad Units that your Line Items may be targeting.
To create your Ad Placement, we'll need to go to the Ad Placements section. In the left hand menu of the Inventory tab, click on Ad Placements.
Click the "New Placement" button we'll create a new Placement.

Like before, most fields are pretty self-exaplanatory but I'll give a quick overview.
Name: Name of the Ad Placement.
Like the Ad Unit, you should give Ad Placement relevant names to their purpose.

Description: A short description of the Ad Unit.
Assigned Inventory: This is the Ad Units that the Ad Placement targets. You should see a list of all the Ad Units you created with the option of filtering them based on size.
Google Adwords: This option let's Google Adwords customers specifically target your Ad Placement.
Copy Adsense Targeting: If you use Channels in your Adsense account, you can have it copy the channel settings for Adsense from your Adsense account.
Let's fill in the fields.

Done

At this point, we're pretty much done creating our Ad Units and Ad Placements. For "My First Website", we only have the Leaderboard ad. But if you have multiple ads, you can create more Ad Units and Ad Placements as needed. Ad Units and Ad Placements do not have any inherent properties other than the ones listed. In other words, you use the same Ad Unit across all your website(s) if you wish. But please note that you cannot reuse the same Ad Unit on the same page.

Notes

There are some small things that I've come across that I felt I should list here.

Ad Units can only be declared and used once on a page. If you have multiple Leaderboard Ads on your page, you cannot reuse the same Ad Unit on the page (you can reuse the same Ad Unit on multiple pages, just not on the same page). Each individual Ad on a page must correspond to an actual Ad Unit. This is why I refer to Ad Units as "real estate". You can't have the same house at different addresses. The houses may be similar but they are not the same.
Ad Placements do make things easier if you want to manage lots of Ad Units. Many people will come across the dilemma of either using lots of Ad Units or using Custom Criteria (more advanced). If you plan to use lots of Ad Units, I'd highly suggest using Ad Placements. The reason is that if you have to edit a Line Item to add a new Ad Unit to it, you have to modify each individual Line Item. If you did it via Ad Placement, you would only need ot update the Ad Placement.

DFP Small Business Basic Guide

2013-11-12T21:26:00.000-08:00

Introduction

This guide is a very basic guide to help you get started on using Google's DoubleClick for Publishers Small Business (DFP SB). This guide is not intended to explore the advanced features available in DFP. I set this guide out to give you a very basic understanding of how DFP SB works and how to set it up so that it runs on your website.

In order to get DFP SB running on your site, there are three steps you need to do.

Step 1: Setting up DFP SB

In order to have DFP SB running on your site, you need to set it up so that DFP SB knows what ad space (aka real estate) you have available on your website.

Step 2: Tagging your Website

Like many Google services, you need to tag your webpage with the appropriate tags so that it can run correctly. DFP SB is no different. You will need to add JavaScript to your webpage so that it can run and deliver ads.

Step 3: Creating your Ads

While step 1 and 2 you really only need to do once, step 3 is the main crux of your processing. This step creates the ads in DFP SB and sets them up so that they can be delivered your website.
Those are the overall steps you need to do in order to get DFP SB running.
Let's proceed shall we?

DoubleClick for Publishers (DFP) Small Business-1

2013-10-18T05:00:00.001-07:00

DoubleClick for Publishers (DFP) Small Business is a free ad management solution that helps growing publishers sell, schedule, deliver, and measure all of their digital ad inventory.
With a simple interface, rich feature set, built-in revenue optimization, and Google powered ad delivery, you’ll be quickly on your way to maximizing the value of your ad impressions.

DFP Small Business offers a complete toolkit to manage your ads, including:
* One central place to traffic all of your ad networks
* Advanced forecasting to give you a better sense of how many impressions you will have available to sell to your direct advertisers
* Total revenue optimization by allowing Google AdSense to compete against other networks in real-time, you'll get the most revenue for every ad impression.

The basic differences between DFP Small Business (ad server) and Google AdSense (ad network):

	DFP Small Business	Google AdSense
You can traffic other ad networks or directly sold ads	Yes	No
You only have to place the tags on your pages to see ads	Yes, if you allow Google AdSense to show through DFP Small Business	Yes
You can make Google AdSense compete with other ad networks to maximize your revenue	Yes	No
You can have a consistent reporting among all ad serving activities	Yes	No
You will be paid by DFP Small Business / Google AdSense	No, payments come from your advertisers or ad networks, such as Google AdSense	Yes

Before you start doing anything in your new DFP Small Business account, make sure that the your DFP Small Business account is set to the correct time zone and currency. Once you have created your first order you will no longer be able to change those settings.

In DFP Small Business, click the Admin tab on the top-right corner of the screen.
Check the time zone and currency settings.

Google's 15th birthday celebrated by interactive doodle

2013-09-26T22:06:00.001-07:00

Google is celebrating its 15th birthday with an interactive Google doodle that features a piñata game.

A piñata is a fancy container that is filled with sweets and goodies which is later broken as part of a celebration. Piñatas are popular in Mexico. Friday's Google doodle features a piñata that sports the colours of the Google logo. The alphabets in the Google logo are part of the celebration and the blindfolded, second 'G' alphabet holds a stick with which users have to hit the piñata when it comes close, to try and extract the maximum number of sweets that fall with each hit, in ten limited chances. Users can play with the Space bar key of their keyboards or even with the computer mouse. They can even share the score on Google+.
Last year, Google's 14th birthday was marked with a doodle that featured a cake with 14 candles. The cake transformed into a Google logo, as each candles was blown out.

In addition to the doodle, there's an Easter egg that lets you search on Google's 1998 search avatar. Enter the term 'google in 1998' and you'll see how Google used to look in 1998.

The first time Google created a doodle to celebrate its birthday was way back in 2002, to mark Google's 4th birthday. It's worth pointing out that September 27 is actually not the date of the company's incorporation. Google started celebrating its birthday on this date after 2005 when it made an announcement about indexing a record number of pages. Google acknowledges that the exact date when it celebrates its birthday has moved around over the years.

Google was founded on September 4, 1998 by Larry Page and Sergey Brin. At that point in time, the two were Ph.D. students at Stanford University.

To mark its birthday Google has also announced an updated search algorithm called Hummingbird. The algorithm was rolled out a month back and aims at making Google search better at answering long, complicated queries. It has also introduced comparison filters, improved exploration for songs and revamped mobile apps for search.

Get ready to make the switch to Google Partners. Google Partners is coming to an agency near you

2013-09-23T23:10:00.002-07:00

On September 30, 2013, Google will begin replacing the Google Certification Program with a new and improved experience for agencies and online marketing professionals—Google Partners. Inspired by your feedback, Partners will include improvements that make it easier and more meaningful to get certified in Google advertising solutions like AdWords.

How this will affect certified professionals
•
Beginning September 30, 2013, access to your GCP account will be read-only.
•
You'll need a Google Partners account to take exams and get certified.
•
Taking exams and getting certified will be free. (Currently $50 USD per exam)
•
Your GCP exam history and AdWords certification status will transfer to Partners when you join using the same Google account.
•
Certifications earned through GCP will remain valid through the expiration date.

Learn more about transferring your AdWords certification to Partners

How this will affect Google Certified Partner companies
•
Beginning September 30, 2013, a Google Partners account will be required to manage your company's profile on Google Partner Search. You'll be able to manage both your individual certifications and company profile using the same Partners account.
•
Certified Partner companies will remain listed on Google Partner Search until November 13, 2013.
•
To continue being listed on Google Partner Search after November 13, a company must qualify for the new Google Partner badge.
•
Current Certified Partners will not automatically qualify for the new Partner badge.
•
Use of the old 'AdWords Certified Partner' badge for promotional or other purposes won't be permitted after November 13.

How to Upgrade Your Google AdWords Accounts to Enhanced Campaigns -post 2

2013-08-22T03:38:00.001-07:00

Detailed Changes in Enhanced Campaigns

Below are the specific changes that have been made in enhanced campaigns.
• To customize your ads for mobile devices, you can create mobile optimized ads. This is done by checking the device preference box. This setting is shown at left for a new ad.
• Enhanced campaigns allow advertisers to easily adapt to the differences in ROI across devices by using bid adjustments at the campaign level. Enhanced campaigns give you control over the mobile bid by
allowing you to set bids for mobile ads to be a percentage of your default bids. They can be from -100% to +300% of default bids. Setting a bid of -100% will prevent your ads from being shown on mobile devices.
• Campaigns can now reach desktops and tablet users from a single place. For any ad, keyword, extension, or bid, desktops and tablets are considered equivalent, with the following exceptions:

– Ads for app promotion will only appear on devices that the app operates on. For example, ads that promote your latest Android tablet app will only show on Android tablets. See Upgrading Ads for Applications for more information.
– For “Display Network only” campaigns, advertisers will be able to target the device models where an ad can run. For details, see Setting Mobile Optimized Ads.
– For display ads, certain formats (for example, 3rd party ad serving/HTML5) will have a “Touch Device” filter for ads.

2. Plan Your Upgrade to Enhanced Campaigns
This section describes how to plan your upgrade to enhanced campaigns. In summary, you need to:
• Ensure you have access to all your AdWords accounts.
• Review the tools you can use to make the upgrade faster and easier.
• If you have copied any desktop campaigns and used them to create separate mobile campaigns, you may want to merge these campaigns together. If your campaigns target all devices (desktop, tablets and mobile), no merging of campaigns is required.
• Upgrade your campaigns using AdWords, AdWords Editor or the AdWords API, including setting a mobile bid adjustment.

Google AdWords Upgrading to Enhanced Campaigns

2013-08-22T03:26:00.003-07:00

How to Upgrade Your Google AdWords Accounts to Enhanced Campaigns

Google AdWords introduces enhanced campaigns to make it easier for advertisers to promote marketing messages based on people’s context like their location, the device they are using and the time of day – all within a single campaign.
This paper explains:
1. What enhanced campaigns are
2. How to plan your upgrade to enhanced campaigns
3. How to upgrade your campaigns to enhanced campaigns
4. The upgrade process for some example campaigns
Enhanced campaigns will roll out to advertisers as an option beginning in February, 2013. We plan to upgrade all campaigns in mid-2013. If you need assistance, contact the Google ads team.

1. What Are Enhanced Campaigns?
People are constantly switching between devices, using the one that works best for where they are and what they are doing. This makes it important for marketers to focus on reaching the right audience in the right context, rather than just targeting a specific device.
Advertising plans that used to require separate campaigns, like ones that required bidding differently by device or by location, can now be handled in a single enhanced campaign, making it easier to reach users no matter where they are or what device they are on.

Benefits of Enhanced Campaigns
Enhanced campaigns enable powerful bidding improvements that allow you to manage your bids seamlessly across locations, times and device types. For example, you can bid higher for customers who are searching from within a half-mile of your store, or lower during specific hours when your business is closed. Additionally, you can create custom bidding combinations of device, time, and location that work best for your business. Enhanced campaigns also offer smarter ads that are optimized for varying user contexts. You can now show the right ad, site link, app or extension based on user context and device capabilities. For example, an advertiser can show a store locator for customers on smartphones during business hours, or change ad texts and sitelinks at specific times. These changes will all be complemented with advanced reporting metrics and new conversion types. Advertisers will immediately have access to detailed call reporting with free Google forwarding numbers and conversion metrics for digital download campaigns.

Google Link Disavow Tool

2013-08-01T00:12:00.001-07:00

Google has finally released their link disavow tool enabling webmasters to report inorganic
inbound links for their domains. This document contains a step-by-step guide with screenshots
and a list of best practices including potential problems associated with the use of the tool.

What is the link disavow tool?

The tool allows you to disavow unnatural inbound links for a domain verified in your Google

Webmaster Tools. Specifically you can ask Google to ignore links you do not control if you

believe they could be harming your website’s rankings.

“If you believe your site's ranking is being harmed by low-quality links you do not

control, you can ask Google not to take them into account when assessing your site.”

What are inorganic links?

Google uses links as one of their ranking signals and they want them to occur naturally. Paid

links, link exchanges or other types of link manipulation are considered ‘inorganic’ or ‘unnatural’.

How did I end up with inorganic links?

You may have created some yourself or perhaps your SEO company did. In some cases even third parties can create unnatural links for you. This can happen as part of random spam / content scraping, reputation management spam or deliberate attempt at much debated concept of ‘negative SEO’.

Examples of Inorganic Links

Here are some examples where inorganic links may appear:

● Automated link exchanges

● Low quality article and directory submissions

● Artificial blog networks

● Paid links

● Fake Profiles

● Blog Comment Spam

● Widgetbait Tactics

● Footer Link Spam

● Artificial Blogrolls

The above examples typically exhibit characteristics of manipulative anchor text

Why use this tool?

There are two reasons why you would use this tool:

1. Preventative

Inorganic links could potentially harm your website’s rankings and by using the link disavow

tool you can specify which links should be ignored by Google to prevent any algorithmic or manual action against your website.

2. Remedial

If your website has been affected by a search quality algorithm or manual action you can assist in the repair process by specifying which links Google should ignore.

There are several levels of action Google may take upon noticing search quality issues including:

● Algorithmic Filter (e.g. Panda, Penguin)

● Manual Action (various degrees of severity)

● Domain Ban

For example, Google recently sent out thousands of notifications to webmasters whose websites experienced partial intervention and only very granular action was taken against their content. This could, for example, affect the ability for a single page or phrase to rank in results after ignoring inorganic links pointing towards that page. Finding and disavowing unnatural links for troubled pages could be a good strategy to resolve the issue.

Use With Caution!

Google’s link disavow tool is an advanced feature, recommended for experienced and well informed webmasters. By removing good links you could impact your website’s ability to rank

in Google. If you are certain that the links you are about to disavow are indeed a part of a link

scheme and you do not control the links then this tool may be an option for you.

Do I have to use this tool?

No. You have an option to go directly to the source of your bad links and ask for them to be

removed. Some links are already ignored by Google and will not affect your website’s rankings.

One such example is any link which contains rel=”nofollow”. These will neither help nor harm

your website. Another example is various domain information websites such as domain

information websites (example: au.similarsites.com/site/dejanseo.com.au) or parked domains.

Google already knows about these websites and deals with them appropriately on an

algorithmic level.

Links:

Link Disavow Tool: https://www.google.com/webmasters/tools/disavow-links-main

ERROR CODE MEANING

2013-07-31T23:41:00.000-07:00

100	Continue. Request initiated and not rejected. The client can continue.
101	Switching Protocols. The server reports having received a request to change protocol and it is accepted.
102	In processing. Makes clear that the server is active and not inaccessible.(WebDav Extension).

	Request processed
200	Request completed successfully.The page is found and displayed.
201	Created.Establishing a link between the client and the server in the form of URI on a newly created resource.
202	Accepted.The request is received and accepted but not yet processed..
203	Non-Authoritative information.The server response provides information that does not certify it. It could come from a third-party source.
204	No content.No information to return from the server.
205	Reset content. Request processed, the client must reset the source of the request.In the case of a form, it must be cleared before another request.
206	Partial content.Only part of the content is returned.(This may be due to limitation of resources). A Range header must have been included by the user.
207	Multiple statements for the answer.(WebDav Extension).
210	Different contents between the server and the client.(WebDav Extension).

	Redirections
300	Multiple choice.The server has different answers, so it must return a list of resources with their location.
301	Moved permanently.To be used when a file is renamed or moved, and a new URL must be provided.The old URL will be ignored by robots.
302	Moved temporarily. A new URL is provided but robots return to the original URL.
303	See other location.This code is returned when the resource can be retrieved atto another address and a GET method must be used to obtain it. The client is redirected if the method is GET.
304	Unmodified.The page has not changed since the last request, and no content is returned.This assumes that the server is configured to provide a If-modified-since header. Essential for robots of search engines.
305	Use a proxy.Response from the server asking to recover the document on a proxy server whose address is provided.
307	Temporary redirect.The request is redirected to another address as 302.

	Client error or access denied
400	Bad request.The server does not recognize the command syntax.
401	Unauthorized.Authentication required. Connections refused unless a valid password is furnished.
402	Payment required. Future use.
403	Forbidden.Access is prohibited or it is prohibited to a specified robot (for the server and not by robots.txt).
404	Not found.The page does not exist.This may be due to an incorrect spelling, different cases on Unix, or a change of address.
405	Method of request not allowed.
406	Not acceptable.The server can not provide the type of document requested.
407	Proxy authentication required.The connection is refused because the client needs to connect only through a proxy server that is indicated in the response.
408	Timeout. Expiration of time allocated to a request.
409	Conflict.The request contains a request that conflicts with the state of the resource. The information on the causes are provided with the error code. Occurs with the PUT method.
410	Gone.As 404 but means that the page not found was there before. Google recommends its use rather than 404 when the page is missing forever.
411	Length required.The server does not accept the request if the Content-Length is not specified.
412	Precondition not met.The request is accompanied by conditions that the server can not fulfill.
413	Volume asked too high.The server can not provide a document of this size.
414	Request-URI too long.The size of the URI sent to the server exceeds the number of characters allowed. Occurs whan a POST is converted to GET.
415	Unsupported media type.The client requests a document type that the server does not support.
416	Requested range not satisfiable. The request specifies the Range (ex 200-10000) and the size of the resource is not included in this range.
417	Expectation failed .The request contains a field Expect and the server can not meet it.The definition of this field is vague.
422	The request contains an entity that the server can not handle.(WebDav Extension).
423	Locked.The page is locked and will not be transmitted.(WebDav Extension).
424	Failure of the method used by the request.(WebDav Extension).

	Server errors
500	Internal Server Error.The request is not processed.
501	Not implemented.The server does not recognize the nature of the request, the method used, for example.
502	Bad gateway.When the server acts as a proxy or intermediary and that the other server not responding.
503	Service unavailable.Temporary problem due to overloading or other server problem including maintenance.
504	Gateway timeout. Waiting time from the other server exceeded, when the server asked plays the role of gateway.
505	HTTP Version not supported.The protocol used is too recent or not handled.
507	Space on the server insufficient to accomplish the client's request.(WebDav Extension).
509	Non-standard code but may be used by servers when exceeding quota.

About rel="canonical"

2013-07-30T01:48:00.000-07:00

What is a canonical page?

A canonical page is the preferred version of a set of pages with highly similar content.

Why specify a canonical page?

It's common for a site to have several pages listing the same set of products. For example, one page might display products sorted in alphabetical order, while other pages display the same products listed by price or by rating. For example:

http://www.example.com/product.php?item=swedish-fish&trackingid=1234567&sort=alpha&sessionid=5678asfasdfasfd
http://www.example.com/product.php?item=swedish-fish&trackingid=1234567&sort=price&sessionid=5678asfasdfasfd

If Google knows that these pages have the same content, we may index only one version for our search results. Our algorithms select the page we think best answers the user's query. Now, however, users can specify a canonical page to search engines by adding a element with the attribute rel="canonical" to the section of the non-canonical version of the page. Adding this link and attribute lets site owners identify sets of identical content and suggest to Google: "Of all these pages with identical content, this page is the most useful. Please prioritize it in search results."

How do I specify a canonical URL?

You can specify a canonical URL in two ways:

Add a rel="canonical" link to the section of the non-canonical version of each HTML page.
To specify a canonical link to the page http://www.example.com/product.php?item=swedish-fish, create a element as follows:
Copy this link into the section of all non-canonical versions of the page, such as http://www.example.com/product.php?item=swedish-fish&sort=price.

If you publish content on both http://www.example.com/product.php?item=swedish-fish and https://www.example.com/product.php?item=swedish-fish, you can specify the canonical version of the page. Create the element:
Add this link to the section of https://www.example.com/product.php?item=swedish-fish.
Indicate the canonical version of a URL by responding with the Link rel="canonical" HTTP header. Adding rel="canonical" to the headsection of a page is useful for HTML content, but it can't be used for PDFs and otherfile types indexed by Google Web Search. In these cases you can indicate a canonical URL by responding with the Link rel="canonical" HTTP header, like this (note that to use this option, you'll need to be able to configure your server):
```
Link: ; rel="canonical"
    
```
Google currently supports these link header elements for Web Search only.

Is rel="canonical" a suggestion or a directive?

This new option lets site owners suggest the version of a page that Google should treat as canonical. Google will take this into account, in conjunction with other signals, when determining which URL sets contain identical content, and calculating the most relevant of these pages to display in search results.

Can the link be relative or absolute?

rel="canonical" can be used with relative or absolute links, but we recommend using absolute links to minimize potential confusion or difficulties. If your document specifies a base link, any relative links will be relative to that base link.

Must the content on a set of pages be similar to the content on the canonical version?

Yes. The rel="canonical" attribute should be used only to specify the preferred version of many pages with identical content (although minor differences, such as sort order, are okay).

For instance, if a site has a set of pages for the same model of dance shoe, each varying only by the color of the shoe pictured, it may make sense to set the page highlighting the most popular color as the canonical version so that Google may be more likely to show that page in search results. However, rel="canonical" would not be appropriate if that same site simply wanted a gel insole page to rank higher than the shoe page.

What happens if rel="canonical" points to a non-existent page? Or if more than one page in a set is specified as the canonical version?

We'll do our best to algorithmically determine an appropriate canonical page, just as we've done in the past.

Can Google follow a chain of rel="canonical" designations?

Yes, to some extent, but to ensure optimal canonicalization, we strongly recommend that you update links to point to a single canonical page.

Can rel="canonical" be used to suggest a canonical URL on a completely different domain?

There are situations where it's not easily possible to set up redirects. This could be the case when you need to migrate to a new domain name using a web server that cannot create server-side redirects. In this case, you can use the rel="canonical" link element to specify the exact URL of the domain preferred for indexing. While therel="canonical" link element is seen as a hint and not an absolute directive, we do try to follow it where possible.

See this Matt Cutt`s video on Canonical issue https://www.youtube.com/watch?feature=player_embedded&v=Cm9onOGTgeM#at=53

Using remarketing to reach people who visited your site

2012-12-07T23:19:00.000-08:00

Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads when they visit other sites on the Google Display Network. When people leave your site without buying anything, for example, remarketing helps you connect with these potential customers while they browse other websites. You can even show them a compelling message or offer that will encourage them to return to your site and complete a purchase.

Who should use remarketing

Whether you're looking to drive sales activity on your site, increase registrations, or promote awareness of your brand, remarketing can be a strategic component of every campaign. It can drive return on investment (ROI) for all types of advertisers.

To create remarketing lists, you'll need to choose one of these campaign types: "Display Network only - Remarketing," "Display Network only - All features," or "Search & Display Networks - All features." You can switch your campaign type at any time. Keep in mind that doing so may hide or deactivate some features that affect ad serving.

Why remarket with Google

AdWords remarketing offers customization and flexibility that can help you deliver your campaigns effectively. Here are some of the benefits:

Customized audiences: Customize your remarketing lists in creative ways. For example, you can find "abandoned shopping cart users" by reaching all the people who created a shopping cart but didn't complete a transaction. Learn more about remarketing campaign strategies.
Reach and depth: You can reach a large number of users multiple times a day, week, or month. Because of the large number of websites that join the Google Display Network, you can connect with many users on your lists as they browse these sites. Find more remarketing optimization tips.
Efficient pricing: With the Google auction, you can achieve efficient pricing that can drive the right ROI for you. With CPM and CPC bidding, you have the flexibility to adjust the bid higher or lower to reach your campaign goals. Or, use our Conversion Optimizer and allow us to automate your bids to achieve your target CPA.
Targeting combinations: You can add other targeting methods, such as topics or keyword contextual targeting. This would, for example, let you reach your visitors on contextually relevant pages across the Display Network.
Easy ad creation: Produce multiple creative messages through text ads, or use Display Ad Builder to make image or video ads for free.
Visibility into where your ads appear: You have visibility into which sites your ads appear on. You can raise or lower bids based on site performance, or limit your ads to the sites where they best perform. Learn about strategies for remarketing campaigns.

About Google Scholar

2010-06-22T03:08:00.000-07:00

What is Google Scholar?

Google Scholar provides a simple way to broadly search for scholarly literature. From one place, you can search across many disciplines and sources: articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites. Google Scholar helps you find relevant work across the world of scholarly research.

Features of Google Scholar

•Search diverse sources from one convenient place

•Find articles, theses, books, abstracts or court opinions

•Locate the complete document through your library or on the web

•Learn about key scholarly literature in any area of research

How are documents ranked?

Google Scholar aims to rank documents the way researchers do, weighing the full text of each document, where it was published, who it was written by, as well as how often and how recently it has been cited in other scholarly literature.

Try new product of google ...Google Scholar

Sonika Soni

Google Analytics Individual Qualification Test Notes

2010-05-20T04:56:00.000-07:00

These notes were extracted from the Google’s Conversion University test preparation presentation (where possible), and are not my property.

Introduction to Google Analytics

Google Analytics is a free, web analytics tool that is hosted by Google.

Google Analytics shows you how visitors actually find and use your site, so you’ll be able to

• make informed site design and content decisions

• improve your site to convert more visitors into customers

• track the performance of your keywords, banner ads, and other marketing campaigns.

• and track metrics such as revenue, average order value, and ecommerce conversion rates.

Features

Google Analytics has been designed to meet the needs of novice users as well as web analytics experts.

Some of the features include:

• Map Overlay which can help you understand how to best target campaigns by geographic region

• AdWords Integration which makes it easy to track AdWords campaigns and allows you to use Google Analytics from your AdWords interface

• Internal Site Search which allows you to track how people use the search box on your site

• Benchmarking so that you can see whether your site usage metrics underperform or outperform those of your industry vertical.

• Funnel Visualization so that you can optimize your checkout and conversion click-paths

How GA Works?

Here’s how Google Analytics works.

When a visitor accesses a page on your site, a request is made to the webserver to display the page.

The page is served and the Google Analytics Tracking Code JavaScript is executed.

The Google Analytics Tracking Code, which is a snippet of code that you place on each page of your site, calls the trackPageView() method.

At this point, the Google Analytics first-party cookies are read and/or written.

The webpage then sends an invisible gif request containing all the data to the secure Google Analytics reporting server, where the data is captured and processed.

Data is processed regularly throughout the day and you can see the results in your reports.

What happens if?

Google Analytics uses only first-party cookies, which are considered safe and non-intrusive by most internet users today.

Although many people block third-party cookies from being set by their web browsers, this won’t affect Google Analytics.

Someone who blocks all cookies, however, won’t be tracked by Google Analytics since all the data is passed to the Google Analytics servers via the first-party cookies.

Someone who deletes their cookies will still be tracked, but they’ll be identified as a new visitor to the site and Google Analytics won’t be able to attribute their conversions to a prior referring campaign.

People delete cookies for many reasons, one of which is to prevent personal data from being captured or reported. But, note that Google Analytics does not report on personally identifiable information. You’ll learn more about cookies as they relate to Google Analytics in a later module.

A much less common scenario is that a visitor to your site has disabled JavaScript on his or her browser. A visitor who disables JavaScript won’t be tracked since the Google Analytics Tracking Code cannot be executed.

Cached pages are saved on a visitor’s local machine and so they’re not served by the webserver. Google Analytics will still track visits to cached pages as long as the visitor is connected to the internet.

JavaScript errors occur when an element of a web page’s script contains an error or fails to execute correctly. If an error occurs before the Google Analytics Tracking Code is executed, the visit to the page won’t be tracked. This is because the error will prevent the remainder of the JavaScript on the page from running. Since we recommend that in most cases you place your Google Analytics Tracking Code at the bottom of the page, JavaScript errors are always a possible cause for data not appearing in your reports.

Google Analytics can track visits from a mobile device as long as the device is capable of executing JavaScript and storing cookies. You can see which devices have been used to access your site by looking at the Browsers report in the Visitor section.

In general, no reporting tool can ever be 100% accurate. You’ll get the most out of web analytics if you focus on trends. Knowing that 20% more visitors converted following a marketing campaign is more powerful than knowing that exactly 10 people visited your site today.

Data Confidentiality

All data collected by Google Analytics is anonymous, including where visitors comes from, how the visitors navigate through the site, and other actions they may perform.

No personally identifiable information is collected.

Google does not share Analytics data with any 3rd parties.

Furthermore, Google optimization, support, and sales staff may only access a client’s data with the client’s permission. You can give permission verbally, over email or through a support ticket that asks for help with a problem or asks a question about your data.

You may elect to share your Google Analytics data “with other Google products”, and Google will use the data to improve the products and services we provide you. Electing to share your data “Anonymously with Google and others” allows you to use benchmarking.

To provide benchmarking, Google removes all identifiable information about your website, then combines the data with hundreds of other anonymous sites in comparable industries and reports them in an aggregate form.

If you select “do not share my Google Analytics data”, you will not be able to use benchmarking and may not have access to specific ads-related features such as Conversion Optimizer.

Again, regardless of your Data Sharing selections, Google does not share Analytics data with any 3rd parties.

Initial Screen

Understanding the Google Analytics interface will help you find and analyze information more effectively.

When you first login to your Google Analytics account, you’ll see a screen similar to the one on the slide.

In this example, the user has access to three Google Analytics accounts.

Click on the name of the account you would like to access.

Analytics Settings

This takes you to the account-specific page where you manage the set-up and configuration of your account and profiles.

You can toggle to your other Analytics accounts using the drop-down menu at the top right of the page.

Each profile for the selected account is displayed under “Website Profiles”.

From this screen you can access reports for each profile.

You an also edit configuration settings, add filters, add or change user permissions, and add or remove profiles altogether.

Report Interface

Click the “View Reports” link for a profile, and you’ll be taken to the dashboard for that profile.

A sample dashboard is shown on the slide.

We’ve called out the user interface features that are available on all reports.

Your report navigation, scheduled email settings, Help links, data export options, and the calendar.

Note that there are several places to find help information. The Help link on the top right of the page takes you to the Google Analytics Help Center.

Also, on the left margin of the page, you’ll see a Help Resources box with links.

Dashboard

The dashboard is where you put all the summary information about your site that you want to see at a glance.

To add a report to the dashboard, just go to the report you want to add and then click Add to Dashboard.

On the dashboard itself, you can position the report summaries however you like and delete the ones you don’t need.

Report Structure

In the left hand navigation, you’ll see that your reports are organized into categories: Visitors, Traffic Sources, Content, Goals, and Ecommerce.

If you don’t have an ecommerce site or don’t have ecommerce reporting enabled, you won’t see the ecommerce section in your navigation.

To view reports, click on any of the categories and the reports available within that category will appear.

Some reports contain additional sub-reports, like the AdWords report under Traffic Sources.

Click the arrow to see the sub-reports.

Setting The Active Date Range

To change your date range, click the arrow next to the active date range displayed at the upper right of all reports.

You can then use the Calendar or the Timeline to select a new date range.

The “Calendar” tab allows you to select date ranges by clicking on the day and month within the calendar or you can type dates in the “Date Range” boxes.

The “Timeline” tab has a date slider that you can resize and move to cover any range of dates.

You can see your site’s traffic trends in the Timeline.

Setting A Comparison Date Range

You can select a date range to compare to the current selected date range.

When using the Timeline to set a comparison date range, you’ll see two date sliders instead of just one.

You can use a comparison date range to see how your site is performing month over month, year over year or even from one day to another.

The date range and comparison date ranges you select will apply to all your reports and graphs.

Graphic By Day, Week And Month

Most reports include an over-time graph at the top. You can make this graph display data by day, week, or month.

Multi-Line Graphs

You can also compare two metrics on the same graph to see how they are correlated.

Click the arrow in the top left of the graph.

Then, click the Compare Two Metrics link and select which two metrics you want to compare.

In this example, we’re graphing visitors versus average time on site.

Graph Roll-Overs

You can roll your mouse over the graph and see actual numbers.

Exporting Report Data

You can export data from any report. There are four formats: PDF, XML, CSV and tab-separated.

Simply click on the Export button at the top of any report page and select the format you want.

Email Reports

Next to the Export button, you’ll see an Email button.

Click it and you’ll see a screen with two tabs: Send Now, and Schedule.

You can schedule reports to be delivered daily, weekly, monthly or quarterly.

You also have the option to select what format to send them in, such as PDF or CSV.

The email scheduling feature provides an easy way to automatically distribute specific report data to the people who need it.

Curriculum Links

The Overview reports in each section contain a set of Curriculum links. You can use these links to quickly find information that you need.

In some cases, these links access reports that are not available from the left report navigation.

Title And Breadcrumbs

You can always see where you are in a report hierarchy by looking at the title and the breadcrumbs at the top of the report.

Look at the example on the slide.

From the title, you can see that you are in the Referring Link report and that you’re looking at traffic from the link blogger.com/home.

From the breadcrumbs, you can see that you are in the Referring Sites report hierarchy.

You can click on any of the breadcrumb links to go back to that report.

Narratives And Scorecards

Nearly every report contains a short narrative that summarizes the traffic that’s included in the report.

The scorecard below the narrative provides metric aggregates and averages for the traffic.

Each box in the scorecard contains a question mark button. Clicking it opens a small window that explains how the metric is calculated.

Report Tabs

Most reports provide tabs that show different sets of data.

The Site Usage tab shows metrics such as the number of pages viewed per visit, the average time on site, and the bounce rate.

The Goal Conversion tab shows the conversion rates for each of your goals.

If you’ve enabled ecommerce reporting on your Profile Settings page, you’ll also see an Ecommerce tab.

This tab shows metrics such as Ecommerce revenue, number of transactions, and average value.

The AdWords Campaigns reports have an additional tab called Clicks. This tab contains AdWords related metrics such as clicks, cost, revenue per click and ROI.

Quick Segmentation

You can segment table data in different ways using the Dimension pulldown menu.

So, for example, if you want to see the traffic in your keywords report broken out by City, you just select City from the pulldown menu.

Keyword Reports

In the Keywords and Search Engines reports, you have the option to analyze just paid, just non-paid traffic, or all search traffic.

Simply click on the links above the scorecard to make your selection.

Hourly Reporting

Some reports allow you to view results by hour.

On these reports, you can select the view you want by clicking on the clock button in the top right corner next to “Graph By”.

Report Views

There are five different Views available in most reports. The first icon organizes your report data into a table. This is the default view for many reports.

The second icon allows you to create a pie-chart based on any one of the metrics in the report.

The third icon shows a bar-graph based on any metric you select.

The fourth icon is the comparison bar graph view. It allows you to quickly see whether each entry in the table is performing above or below average.

The fifth icon allows you to instantly see a summary report with graphs for the traffic you’re analyzing.

Sorting Data

Columns within tables can be sorted in both ascending and descending order simply by clicking on the column heading.

The arrows next to the heading title indicate the order in which the results are listed.

A down arrow indicates descending order and an upward arrow indicates ascending order.

Expanding Numbers Of Results Desplayed

By default, all reports with tables display ten rows.

To display more than ten rows, go to the bottom of your report and click the dropdown menu arrow next to “Show rows”.

You can display up to 500 rows per page.

Find Box

You can use the Find box at the bottom left of your reports to narrow or refine your results.

For example, if you are looking at the All Traffic Sources report and you want to only see traffic from the Google domain, you can type in Google and select “containing”.

Or, to exclude all traffic from the Google domain, you would select “excluding”.

Contextual Help Resources

You can get information about any report you’re looking at by clicking one of the Help Resources.

About this Report offers a brief description of the report.

Conversion University provides insight into how you might use and interpret the data.

Common Questions links to Help Center articles that are related to the report.

Create Context For Your Data

When analyzing your traffic, avoid focusing on just a single metric. This pageviews result by itself isn’t actionable because you don’t know what the number really means.

But, when you look at pageviews in the context of other metrics, you start to get clearer picture.

For example, look at the bounce rate. Half of the time that people entered the site through this page, they left the site without looking at any other pages. This page is very important. By comparing the pageviews to the site average, we can see that this page accounts for over 28% of all the pageviews.

How has the performance of this page changed over time?

This page is receiving 20% fewer visits than it did last week and people are spending 10% less time on it. And last week, the bounce rate was only 24% — now it’s double that number.

So, putting data into context can help us ask the right questions and decide on a course of action.

Let’s look at another example.

Creating Context With Visualizations

Here we are looking at the Content by Title report.

We’re using the Compare to Site Average visualization to see which pages have significantly higher bounce rates than the site average.

The bounce rate for the first title is nearly 20% higher than the site average. The red bar shows that it’s performing worse than the site average.

Looking For Trends

Analyzing trends is another useful way to bring context into your analysis.

The graph on the slide shows us that pageviews peaked in May. Did visits increase or did each visitor look at more pages?

Investigating Changes In Trends

Using the Graph Mode to compare Visits and Pageviews, we see that Visits and Pageviews have increased proportionally.

Data Driven Decision Making

Now let’s identify which traffic sources led to the increase in traffic and revenue. We do this by looking at the All Traffic Sources report and clicking on the Ecommerce tab.

Comparing two days of traffic, we find that — although several sources sent an increasing number of visitors to the site — only Google organic and Google referral had a significant impact on revenue.

Therefore, we know that although other campaigns increased overall traffic, they did not bring in purchasers.

This kind of information can help you decide where to focus your promotion and site content resources.

Pageview

In Google Analytics, a pageview is counted every time a page on your website loads.

So, for example, if someone comes to your site and views page A, then page B, then Page A again, and then leaves your site — the total pageviews for the visit is 3.

Visit

A visit — or session — is a period of interaction between a web browser and a website. Closing the browser or staying inactive for more than 30 minutes ends the visit.

For example, let’s say that a visitor is browsing the Google Store, a site that uses Google Analytics. He gets to the second page, and then gets a phone call. He talks on the phone for 31 minutes, during which he does not click anywhere else on the site.

After his call, he continues where he left off. Google Analytics will count this as a second visit, or a new session.

Note that throughout these modules, the words “visit” and “session” may be used interchangeably.

Visitor

A visitor is uniquely identified by a Google Analytics visitor cookie which assigns a random visitor ID to the user, and combines it with the timestamp of the visitor’s first visit.

The combination of the random visitor ID and the timestamp establish a Unique ID for that visitor.

You’ll learn more about the visitor cookie in a subsequent module.

Pageviews, Visits, And Visitors – The Basics

Generally, the Visitors metric will be smaller than the Visits metric which in turn will be smaller than the Pageviews metric.

For example, 1 visitor could visit a site 2 times and generate a total of 5 pageviews.
Pageviews Vs. Unique Pageviews

A pageview is defined as a view of a page that is tracked by the Google Analytics Tracking Code.

If a visitor hits reload after reaching the page, this will be counted as an additional pageview.

If a user navigates to a different page and then returns to the original page, an additional pageview will also be recorded.

A unique pageview represents the number of visits during which that page was viewed–whether one or more times. In other words, if a visitor views page A three times during one visit, Google Analytics will count this as three pageviews and one unique pageview.

“Absolute Unique” Vs. “New vs. Returning”

The “Absolute Unique Visitors” report counts each visitor during your selected date range only once. So, if visitor A comes to your site 5 times during the selected date range and visitor B comes to your site just once, you will have 2 Absolute Unique Visitors. Remember, a visitor is uniquely identified by a Google Analytics visitor cookie.

The “New vs. Returning” report classifies each visit as coming from either a new visitor or a returning visitor. So when someone visits your site for the first time, the visit is categorized as “Visit from a new visitor.” If the person has browsed your website before, the visit is categorized as “Visit from a returning visitor.”

A high number of new visits suggests that you are successful at driving traffic to your site while a high number of return visits suggests that the site content is engaging enough for visitors to come back.

You can look at the Recency report to see how recently visitors have visited. You can look at the Loyalty report to see how frequently they return. Both the Recency and Loyalty reports are under Visitor Loyalty in the Visitors section.

Pageviews, Visits, And Visitors In Your report

The Pageviews metric can be found in the Visitors Overview and in the Content section reports. Most of the other reports show Pages Viewed per Visit instead of Pageviews.

Unique Pageviews is only found in the Content section.

Almost all of the reports show Visits.

The Visitors metric — in other words the number of visitors who came to your site — is found in the Visitors section.

Time On Page

To calculate Time on Page, Google Analytics compares the timestamps of the visited pages.

For example, in the slide, the visitor saw page A, then page B, and then left the site.

The Time on Page for page A is calculated by subtracting the page A timestamp from the page B timestamp.

So, the Time on Page for page A is 1 minute and 15 seconds.

In order for this calculation to take place, the Google Analytics Tracking Code must be executed on both pages.

The Time on Page for page B is 0 seconds, because there is no subsequent timestamp that Google Analytics can use to calculate the actual Time on Page.

Time On Site

Now, suppose the visitor continued on to a third page before exiting.

The second page now has a Time on Page of 1 minute 10 seconds.

The Time on Site is now calculated as 2 minutes and 25 seconds.

“Avg. Time On Page” VS “Avg. Time On Site”

For Average Time on Page, bounces are excluded from the calculation. In other words, any Time on Page of 0 is excluded from the calculation.

For Average Time on Site, bounces remain a part of the calculation.

To calculate Average Time on Site, Google Analytics divides the total time for all visits by the number of visits.

Flash Based Sites

Some sites make extensive use of Flash or other interactive technologies.

Often, these kinds of sites don’t load new pages frequently and all the user interaction takes place on a single page.

As a result, it’s common for sites like this to have high bounce rates and low average times on site.

If you have such a site, you may wish to set up your tracking so that virtual pageviews or events are generated as the user performs various activities.

You can learn how to do this in the module on Event Tracking and Virtual Pageviews.

“Length Of Visit” VS “Avg. Time On Site”

The Length of Visit report categorizes visits according to the amount of time spent on the site during the visit.

The graph allows you to visualize the entire distribution of visits instead of simply the ‘Average Time on Site’ across all visits.

You can see whether a few visits are skewing your ‘Average Time on Site’ upward or downward.

The Length of Visit report can be found under Visitor Loyalty in the Visitors section.

Traffic Sources Reports

The reports in the Traffic Sources section show you where your traffic is coming from on the internet.

You can compare your traffic sources against each other to find out which sources send you the highest quality traffic.

More on Next Post...

Fresh new look for Google Calendar.

2010-05-20T04:06:00.000-07:00

A small group of engineers in Google was putting the finishing touches on a calendar application. A few of us started using it, and I remember thinking, "Wow! It's so fresh and shiny and new!"

But over time the shiny new Calendar started to feel a little bit old, a little out of step with other Google Apps. So we rolled up our sleeves and we tweaked the layout, we twiddled the colors and we tuned the text...and this week we're pleased to show off a fresh new look for Google Calendar.

Official Gmail Blog: 5 more Buzz tips: post by email, follow the Buzz team, and more

2010-02-23T02:27:00.000-08:00

Monday, February 22, 2010 11:23 AM
Posted by Brian Stoler, Tech Lead, Google Buzz

1. Post by email. You can post buzz by emailing buzz@gmail.com — super handy for posting photos you take on your phone. Photos that you attach to your email will appear along with the subject line of your message. You can choose who can see posts you email into Buzz from the connected sites menu (click "Buzz," then "Connected Sites").

2. Prevent your boring chat status messages from being posted to Buzz. By default, your chat status messages are posted to Buzz and shared with your chat contacts. Don't want a boring message like "be right back" to turn into a Buzz post? Just put parentheses around it. If you don't want any of your chat status messages to get posted, you can always disconnect chat from the connected sites menu.

3. Look for the yellow line to see what's new. Can't figure out what's new on the Buzz tab? Posts and comments new since your last visit have a light yellow line along the left hand edge (if you're using a different theme the color may vary).

4. Link to a post. Each Buzz post has a permalink, so you can link to it. Click the down-arrow in the upper right-hand corner of a post, and select "Link to this post." Of course, you'lll only be able to see the posts you have access to.

5. Follow the Buzz team in Google Buzz. Visit buzz.google.com/googlebuzz and click "Follow Google Buzz" to get updates about what we're working on and send us your feedback.

Permalink
Buzz tips: post by email, follow the Buzz team, and more

2009-12-21T23:06:00.001-08:00

Hi ,
Testing Feeds.

Google Wave???????

2009-11-26T01:57:00.000-08:00

Google Wave, what is it?

I have recently received an invitation to use Google Wave, in which some "social networking experts" think it is going to be one of the BIG hits in the coming years!But as a tool, should Google Wave be categorized as:
*An instant messenger?
*A social networking site?
*An online document/project sharing platform?An improvement to Gtalk?Or
* just another communication tool?

Google's official words about Google Wave:

Google Wave is an online tool for real-time communication and collaboration. A wave can be both a conversationand a document where people can discuss and work together using richly formatted text, photos, videos, maps, and more.A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more.A wave is shared. Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave to see who said what and when.A wave is live. With live transmission as you type, participants on a wave can have faster conversations, see edits and interact with extensions in real-time.

Tested it lately. Seems like Google Wave can be used as:

1. A brainstorm tool in which many people speak at the same time for ideas.
2. A communication tool in which a project team with members in different and remote locations can discuss their project and work together.

Google Wave would be a great tool to support the "remote" office idea, after all, when it is used "correctly".

List of 107 Free and Paid Press Release Sites

2009-06-29T04:02:00.000-07:00

http://www.prweb.com/ - PRWeb

http://www.pressflash.com/ - PressFlash

http://www.prleap.com/ - PRLeap

http://www.prnewswire.com/ - PR Newswire

http://www.prwebdirect.com/ - PRWeb Direct

http://www.sbwire.com/ - SB Wire

http://www.theopenpress.com/ - TheOpenPress

http://www.hotmicrocap.com/ - Hotmicrocap

http://www.billhartzer.com/ - Billhartzer

http://www.free-press-release.com/ - Free-press-release

http://www.dbusiness.com/pressrelease.htm - D Business

http://www.softwaremarketingresource.com/ - Software Marketing Resource

http://www.pressreleasenetwork.com/ - Press Release Network

http://www.macgo.net/news/submit.php - Macgo

http://www.devpress.com/addNews.html - Dev Press

http://www.betanews.com/ - Beta News

http://www.softpressrelease.com/ - Soft Press Release

http://www.devarchive.com/ - DevArchive

http://www.ideamarketers.com/ - IdeaMarketers

http://www.i-newswire.com/submit_free.php - I-Newswire

http://www.afreego.com/ - A Free Go

http://www.lunareclipse.net/pressrelease.htm - Lunareclipse

http://www.hspstreet.com/pr/ - HSPstreet

http://www.marketwire.com/ - Market Wire

http://www.mediapost.com/ - Media Post

http://www.baygo.com/press/ - Baygo

http://www.urlwire.com/ - URL Wire

http://www.webwire.com/ - Web Wire

http://www.press-base.com/ - Press Base

http://www.newspad.com/ - News Pad

http://www.storebuilder.co.uk/ - Store Builder

http://www.creativecommons.org/ - Creative Commons

http://www.emediawire.com/ - EMediaWire

http://www.businesswire.com/ - BusinessWire

http://www.pressbox.co.uk/cgi-bin/links/add.cgi - Pressbox.co.uk

http://www.pressmethod.com/ - Pressmethod

http://www.click2newsites.com/ - Click2NewSites

http://www.newswire.ca/ - Canada Newswire

http://www.cdn-news.com/ - Canadian Corporate News

http://www.malebits.com/ - MB Publishing Press Releases

http://www.internetworldstats.com/press.htm - Internetworldstats

http://www.forrelease.com/ - For Release

http://www.hungarynewswire.com/ - Hungary newswire

http://www.groupweb.com/ - GroupWeb

http://africa.emailwire.com/africa/a...edia_list.html - Africa Newswire Service

http://www.prfree.com/ - PR Free

http://www.openpress.com/ - OpenPress

http://www.downloadjunction.com/submit_press_release - Download Junction

http://www.majon.com/advanced/advanced-pr.html - Advanced Press Release

http://www.itilcommunity.com/modules...me=Submit_News - ITIL Community

http://www.pressreleasenetwork.com/ - Press Release Network

http://www.ideasiteforbusiness.com/cpress1.htm - Ideasiteforbusiness

http://www.media-press-release.com/ - Media press releasean

https://www.promaxum.com/promaxum_newsflash.html - Promaxuml

https://www.prudentpressagency.com/ - Prudent Press Agency

http://www.dime-co.com/ - Dime-co.com

http://www.thehostingnews.com/gate.h...me=Submit_News - Host News

http://www.webazar.com/ - Webazar.com

http://www.software-review-center.org/act/addnews.php - Software-review-center

http://searchwarp.com/ - Searchwarp

http://www.tmcnet.com/ - TMCnet

http://www.bizeurope.com/pressrelease.htm - Biz Europe

http://www.symbcity.com/new/public - Symbcity

http://www.programmersheaven.com/ - Programmers Heaven

http://www.openpr.com/ - Open PR

http://ourworld.compuserve.com/ourwo...ish/index.html - Our World

http://www.eceurope.com/index.htm - ECEurope Buy Sell offers

http://www.press-release-writing.com/ - Press Release writing

http://www.seo-pr.com/ - SEO-PR

http://www.internetwriters.com/ - Internet Writers

http://www.gebbieinc.com/ - Gebbie Press

http://www.xpresspress.com/ - Xpress Press

http://www.imediafax.com/ - Imediafax

http://www.earthvision.net/market/addstory.cfm - EarthVision

http://www.webnewswire.com/ - WebNewsWire

http://www.opportunityupdate.com/articles/ - Opportunity Update

http://www.internetnewsbureau.com/ - Internet News Bureau

http://www.ereleases.com/ - eReleases

http://upload.it/shareware_soft_000005.htm - Upload.it

http://www.24-7pressrelease.com/ - 24-7 Press Release

http://store.1choice4ystore.com/articles.html - YStore

http://www.ideasiteforbusiness.com/cpress1.htm - Click Press Direct

http://www.threadwatch.org/ - Threadwatch

http://www.eworldwire.com/ - EWorldWire

http://www.afly.com/ - aFly

http://articlecity.prwebdirect.com/ - Articlecity Press Release

http://www.powerhomebiz.com/BizNews/pressrelease.htm - Powerhomebiz

http://newslink.org/ - NewsLink.org

http://www.editorandpublisher.com/ed...ewsstatsca.jsp - MediaINFO Links

http://www.pressbox.co.uk/cgi-bin/links/add.cgi - Pressbox

http://www.bizeurope.com/pressrelease.htm - Biz Europe

http://www.pr-scotland.com/addpr.htm - PR Scotland

http://www.fibre2fashion.com/news/pressrelease.asp - Fashion and Garment News

http://www.e-syndicate.net/ - e-syndicate.net

http://www.our-hometown.com/ - Our Hometown

http://www.emailwire.com/ - Emailwire

http://www.africanewswire.net/ - Africa Newswires Service

http://www.express-press-release.com/ - Express press release

http://www.prbot.com/ - PRBot

http://highwire.stanford.edu/ - Highwire Press

http://www.newzalert.com/ - Newzalert

http://www.addpr.com/ - Add PR

http://www.click2newsites.com/press.asp - Click2newsites

http://www.profnet.org/press.html - Press Release Resources

http://mediapeak.com/ - Mediapeak

http://www.softwarewire.com/SubmitRelease.htm - Software Wire

http://news.baou.com/ - OfficalWire

A press release gives you numerous benefits, including high powered links to your sites, possible media exposure and reaching new customers.

When writing your press release you must cater to two totally separate audiences. The first would be the media, if they smell a sales pitch they won’t even consider contacting you. The second is your customer, if there is nothing to interest them, they won’t pay any attention to you at all.

To write the best press release, study a few of the ones that are already out there. Always be sure to put a link to your website in every press release.

List of 180 Social Bookmarking Sites in Page Rank Order

2009-06-29T03:58:00.000-07:00

List of 180 Social Bookmarking Sites in Page Rank Order

http://del.icio.us/ - PR8

http://www.fark.com/ - PR8

http://www.furl.net/ - PR8

http://www.kuro5hin.org/ - PR8

http://www.technorati.com/ - PR8

http://www.bloghop.com/ - PR7

http://www.blogpulse.com/ - PR7

http://www.connectedy.com/ - PR7

http://www.digg.com/ - PR7

http://www.google.com/notebook - PR7

http://www.icerocket.com/ - PR7

http://kinja.com/ - PR7

http://www.librarything.com/ - PR7

http://www.newsvine.com/ - PR7

http://www.nextaris.com/ - PR7

http://www.shadows.com/ - PR7

http://www.stumbleupon.com/ - PR7

http://myweb2.search.yahoo.com/ - PR7

http://www.backflip.com/login.ihtml - PR6

http://www.beanrocket.com/ - PR6

http://www.blinklist.com/ - PR6

http://www.blogmarks.net/ - PR6

http://buddymarks.com/ - PR6

http://www.citeulike.org/ - PR6

http://www.cluebacca.com/ - PR6

http://www.diigo.com/ - PR6

http://www.feedmarker.com/ - PR6

http://frassle.net/ - PR6

http://www.gibeo.net/ - PR6

http://www.hanzoweb.com/ - PR6

http://dev.upian.com/hotlinks/ - PR6

http://www.jots.com/ - PR6

http://www.kaboodle.com/ - PR6

http://linkfilter.net/ - PR6

http://www.linkroll.com/ - PR6

http://listmixer.com/ - PR6

http://maple.nu/ - PR6

http://www.mecanbe.com/temp/default.aspx - PR6

http://myprogs.net/ - PR6

http://www.mystickies.com/ - PR6

http://www.netvouz.com/ - PR6

http://www.nowpublic.com/ - PR6

http://www.rollyo.com/ - PR6

http://scuttle.org/ - PR6

http://www.simpy.com/ - PR6

http://www.spurl.net/ - PR6

http://suckingfish.com/welcome.do - PR6

http://supr.c.ilio.us/ - PR6

http://www.tailrank.com/ - PR6

http://www.wists.com/ - PR6

http://www.wurldbook.com/info/ - PR6

http://www.yoono.com/ - PR6

http://www.30daytags.com/fresh - PR5

http://adoppt.com/ - PR5

http://www.ambedo.com/ - PR5

http://www.blogmemes.net/ - PR5

http://www.bookmark-manager.com/ - PR5

http://www.bookmarktracker.com/ - PR5

http://www.browsr.com/ - PR5

https://www.chipmark.com/ - PR5

http://www.connectedy.com/ - PR5

http://www.dinnerbuzz.com/ - PR5

http://www.fantacular.com/ - PR5

http://www.feedalley.com/ - PR5

http://www.filangy.com/index.jsp - PR5

http://www.gather.com/ - PR5

http://gnafi.com/ - PR5

http://www.gravee.com/ - PR5

http://www.igooi.com/ - PR5

http://www.jeteye.com/ - PR5

http://www.kmfavorites.com/ - PR5

http://www.lifelogger.com/ - PR5

http://www.linkagogo.com/go/Home - PR5

http://www.lookupthis.com/online/signin.asp - PR5

http://www.lookmarks.com/ - PR5

http://meneame.net/ - PR5

http://www.millionsofgames.com/ - PR5

http://motor.crispynews.com/ - PR5

http://www.mybookmarkmanager.com/ - PR5

http://www.myhq.com/ - PR5

http://www.mylinkvault.com/ - PR5

http://www.mypip.com/home/ - PR5

http://www.myvmarks.com/ - PR5

http://www.openbm.de/ - PR5

http://tags.library.upenn.edu/ - PR5

http://www.peoplefeeds.com/ - PR5

http://www.phigita.net/ - PR5

http://www.pligg.com/ - PR5

http://www.plugim.com- PR5

http://www.portachi.com/ - PR5

http://www.rrove.com/home - PR5

http://segnalo.alice.it/ - PR5

http://www.shoutwire.com/ - PR5

http://www.sitejot.com/ - PR5

http://www.squidoo.com/ - PR5

http://www.stylehive.com/ - PR5

http://www.tabmarks.com/ - PR5

http://unalog.com/ - PR5

http://uvouch.com/ - PR5

http://yummy.printfu.org/ - PR5

http://www.youtube.com/ - PR5

http://www.zurpy.com/ - PR5

http://aworldofhelp.com/home/index2.htm - PR4

http://www.allmyfavorites.net/ - PR4

http://articletag.com/index.php - PR4

http://www.blinkbits.com/ - PR4

http://www.bmaccess.net/ - PR4

http://www.bookkit.com/ - PR4

http://www.butterflyproject.nl/ - PR4

http://www.clipclip.org/ - PR4

http://www.clipmarks.com/ - PR4

http://www.esnips.com/signin/index.jsp - PR4

http://www.favmark.com/ - PR4

http://3form.com/ - PR4

http://www.givealink.org/ - PR4

http://www.guicookies.com/ - PR4

http://indiagram.com/index.php - PR4

http://www.linkarena.com/ - PR4

http://www.linkologia.pl/ - PR4

http://www.oyax.com/ - PR4

http://www.peoplefeeds.com/ - PR4

http://www.rawsugar.com/index.faces - PR4

http://www.stanmx.com/sabrosus/ - PR4

http://www.stylefeeder.com/ - PR4

http://www.taghop.com/ - PR4

http://www.ticklr.net/ - PR4

http://www.urlex.info/ - PR4

http://my.xilinus.com/ - PR4

http://www.de.lirio.us/ - PR3

http://www.eigology.com/dogear/ - PR3

http://dohat.com/dohathome3.html - PR3

http://www.favoor.com/ - PR3

http://feedmelinks.com/portalc - PR3

http://www.flipskipper.com/ - PR3

http://www.i89.us/ - PR3

http://www.lilisto.com/ - PR3

https://ma.gnolia.com/ - PR3

http://www.meme-stream.com/ - PR3

http://www.onlywire.com/ - PR3

http://tagsy.com/ - PR3

http://6-clicks.com/ - PR2

http://www.bloglot.com/ - PR2

http://www.crispynews.com/global - PR2

http://ww2.ikeepbookmarks.com/ - PR2

http://www.indiamarks.com/ - PR2

http://www.listible.com/ - PR2

http://www.sitetagger.com/ - PR2

http://www.smarking.com/ - PR2

http://www.30daytags.com/fresh - PR1

http://www.getboo.com/ - PR1

http://www.syncone.net/ - PR1

http://www.blabb.com/user/blabb.php - PR0

http://bookmarks.blauerbote.com/ - PR0

http://bluedot.us/friends/dots - PR0

http://www.collectfavorites.com/ - PR0

http://www.complore.com/ - PR0

http://www.eggkeg.com/ - PR0

http://www.fatredfish.com/ - PR0

http://www.forumsofindia.com/ - PR0

http://www.fungow.com/ - PR0

http://mybookmark.gokodo.com/ - PR0

http://www.goobtoob.com/ - PR0

http://linkatopia.com/ - PR0

http://www.linklog.nl/ - PR0

http://www.markaboo.com/ - PR0

http://www.minddeposit.com/ - PR0

http://www.pixelmo.com/ - PR0

http://popurls.com/ - PR0

http://recommendit.dehsoftware.com/ - PR0

http://www.reddit.com/ - PR0

http://www.rojo.com/ - PR0

http://say.something-everything.com/ - PR0

http://www.searchles.com/ - PR0

http://www.shoppersbase.com/ - PR0

http://socialbookmarking.org/ - PR0

http://www.taganiche.com/ - PR0

http://www.tagtooga.com/db.tag - PR0

http://thumblicio.us/ - PR0

http://www.tutorialism.com/ - PR0

http://www.ticklr.net/ - PR0

http://www.wirefan.com/ - PR0

http://www.clipfire.com// - PR6

These sites do NOT utilize the No Follow tag:

Blinkbits.com

Blogmarks.net

Chipmark.com

Clipmarks.com

Connectedy.com

Digg.com

Dzone.com

Feedmarker.com

Furl.net

I89.us

Indiamarks.com

Jots.com

Linkagogo.com

Linkatopia.com

Ma.gnolia.com

Metafilter.com

Nachoo.com

Rawsugar.com

Reddit.com

Stumbleupon.com

Saysaid.com

Shadows.com

Shoutwire.com

Simpy.com

Sphere.com

Spurl.net

Techtagg.com

List of Social Bookmarking Tools:

Onlywire - Submits to 19 Top Sites with 1 Click

The Socializer - Helps to automate Submission to over 50 sites.

Bookmarking Demon - Get Social Bookmarking automation software and blog commenting software for one small investment!

Take a moment to listen to the Podcast below to utilize these sites to the fullest!

List of Video Hosting Sites, Tools, and Podcast

2009-06-29T03:54:00.000-07:00

http://www.addictingclips.com

http://www.blinkx.tv

http://www.blip.tv

http://www.bofunk.com

http://www.bolt.com

http://www.break.com

http://www.brightcove.com

http://www.castpost.com

http://www.clipshack.com

http://www.dailymotion.com

http://www.dropshots.com

http://www.ebaumsworld.com/tags/video

http://eefoof.com/gallery/videos

http://www.expertvillage.com

http://www.eVideoshare.com

http://www.eyespot.com

http://www.fark.com/video

http://www.fliqz.com

http://www.funniestspace.com

http://www.funnyplace.org

http://www.gofish.com

http://www.grouper.com

http://www.guba.com/home_free

http://www.holylemon.com

http://www.ifilm.com

http://www.imageevent.com

http://www.JuiceCaster.com

http://www.jumpcut.com

http://www.killsometime.com

http://www.leechvideo.com

http://www.lulu.tv

http://www.metacafe.com

http://www.motionbox.com

http://www.myspace.com

http://www.myheavy.com/videos.php

http://www.openvlog.com

http://www.panjea.com

http://photobucket.com/videos/

http://www.pixparty.com

http://www.putfile.com

http://www.revver.com

http://www.sharkle.com

http://www.stickam.com

http://www.stupidvideos.com

http://www.theshoutout.com/

http://www.thevideosense.com/

http://www.tmz.com/videos

http://www.unoriginal.co.uk

http://www.vsocial.com

http://www.vmix.com

http://www.vimeo.com

http://www.vidilife.com

http://video.aol.com

http://video.google.com

http://video.yahoo.com

http://videoaddon.com

http://www.video-clips.co.uk

http://www.videoegg.com

http://www.videowebtown.com

http://www.viewdo.com

http://www.veoh.com

http://www.yikers.com/

http://www.yourkindatv.com

http://www.zaable.com

Video Marketing Tools:

Affiliate Video Brander: This tool allows you to have your affiliates brand your videos and boost their conversions. I personally tested it against a standard email and had an increase of 434% in my own conversions.

Camtasia: This is hands down the top video tool for an internet marketer. Perfect screen captures and powerful audio functions make this the best video software online. Download the 30 day trial and make it pay for its $299 price tag!

TubeMogul: Submits your videos to the top video directories all at once and for free!

Regards,

Sonika Soni

http://www.swaniexportsindia.com/

Search-based keyword tool: New keyword tool for advertisers

2008-12-09T21:56:00.000-08:00

The Adwords Insider Blog has announced the launch of a new keyword tool for advertisers - the "search-based keyword tool".
Interestingly, it will give keyword suggestions based on spidering data (you supply a domain name - it matches keywords within title and on-page keywords of URL in that site). If you use it for sites within your Adwords account, it won't suggest keywords you're already using.

From an initial play around, it looks like it will be very useful for campaigns that potentially have lots if missed opportunities for good paid keywords - particularly for larger sites where there may be product pages and the like that are easily overlooked. Spreadsheet export is nice too.

Data returned for sites you don't have Adwords for seems pretty screwy, unfortunately ;)

The tool's located at http://www.google.com/sktool/
Regards,
Sonika Soni
http://www.swaniexportsindia.com/

SEO EXPERT DELHI : Sonika Mishra

Google has dedicated its latest doodle to the cricket match

What are some very useful websites one should visit every day?

Google India celebrates Children's Day : Doodle 4 Google

Creating your ads- DFP

Creating your ads

Introduction

Creating an Order

Creating the Line Item

Basic Information

Settings

Adjust Delivery

Add Targeting

Saving

Add Creative

Approving

Where's my Ad?

Done

Setting up DFP SB

Introduction

Log in

Create your Ad Unit

Create your Ad Placement (Optional)

Done

Notes

DFP Small Business Basic Guide

Introduction

Step 1: Setting up DFP SB

Step 2: Tagging your Website

Step 3: Creating your Ads

DoubleClick for Publishers (DFP) Small Business-1

Google's 15th birthday celebrated by interactive doodle

Get ready to make the switch to Google Partners. Google Partners is coming to an agency near you

How to Upgrade Your Google AdWords Accounts to Enhanced Campaigns -post 2

Google AdWords Upgrading to Enhanced Campaigns

Google Link Disavow Tool

ERROR CODE MEANING

Request processed

Redirections

Client error or access denied

Server errors

About rel="canonical"

What is a canonical page?

Why specify a canonical page?

How do I specify a canonical URL?

Is rel="canonical" a suggestion or a directive?

Can the link be relative or absolute?

Must the content on a set of pages be similar to the content on the canonical version?

What happens if rel="canonical" points to a non-existent page? Or if more than one page in a set is specified as the canonical version?

Can Google follow a chain of rel="canonical" designations?

Can rel="canonical" be used to suggest a canonical URL on a completely different domain?

Using remarketing to reach people who visited your site

Who should use remarketing

Why remarket with Google

About Google Scholar

Google Analytics Individual Qualification Test Notes

Fresh new look for Google Calendar.

Official Gmail Blog: 5 more Buzz tips: post by email, follow the Buzz team, and more

Google Wave???????

List of 107 Free and Paid Press Release Sites

List of 180 Social Bookmarking Sites in Page Rank Order

List of Video Hosting Sites, Tools, and Podcast

Search-based keyword tool: New keyword tool for advertisers