seo guidance

Building Link with 5 simple steps

noreply@blogger.com (darma cahyadi) — Fri, 25 Sep 2009 20:29:00 +0000

Nowadays link building has become center stage as it tends to be the most time consuming and crucial part of any internet marketing strategy. Link Building services are the most commonly outsourced aspect of SEO. And the process are to involves finding qualified and thematically relevant one-way linking partners who will link back to your websites. Here are 5 simple suggestions to help you get started.

1. Know What Keywords You're Targeting

Link building strategies are an extension of your current SEO practice. You'll want to reference the list of keywords you have selected to optimize your site. Make sure that the anchor text of the link has the keyword you are targeting. For example, if you're targeting the keyword "baby names" you'll want to place that keyword in the anchor text of the link. I've seen many companies go after links by using their company name. Although this does boost link popularity it fails to pass popularity for a specific keyword and can be seen as a failed attempt.

2. Develop a Link Building Strategy

There are many strategies link building companies use to source qualified back links to their clients. The most tedious but often most rewarding method is manual linking requests also known as "cherry picking". This method allows you to obtain exceptionally qualified links which can really help boost your position in the search engine results page (SERPS). A good place to start with manual link building is to look at your suppliers, vendors, clients, related organizations associations and more.

Besides manual link requests other well known tactics include:

     1. directory submission (Dmoz, Yahoo Directory, Joe Ant)
     2. article submission (ezinearticles.com, goarticles.com)
     3. optimized press releases (PRWeb.com)
     4. social media outlets (FaceBook, Linked In)
     5. bookmarking sites (Digg, Reddit, Furl)
     6. Blogs (niche blogs)
     7. Forums (niche forums)
     8. Classifieds (niche classifieds)

3. Identify Thematically Relevant and Authoritative Linking Sources

Search engines see links as votes of confidence for your site. The more relevant and authoritative the site, the more consideration is given to the link and the subsequent keyword in the anchor text. It really pays off to focus on the quality of your links rather than the quantity. It is also important for your link building to look natural and not an attempt to deceive search engine spiders in search of links. Try looking for sites within your industry rather than general, unrelated sites to get links from.

A good example of this would be content creation and distribution. Try creating content on a relevant subject of which you can speak authoritatively. An example of this would be a SEO company writing a short article on 5 simple ways companies can start link building and placing it on an authoritative, industry relevant site like this one. Remember, before placing a link on a site (or making a request), ask yourself three questions:

     1. Does a link to my website belong here (does it look natural)?
     2. Is this site relevant and authoritative?
     3. Is there any benefit to my potential customers?
     4. Look for the onsite attributes of the linking site

4. Determine Where Your Link Will Reside

Once you've nailed down a potential linking partner that represents the overall quality and thematic authority that your site deserves you'll need to see where your link will reside. Here are a couple guidelines that I look for when placing links on a site. I try to get my links no more than a few clicks away from the homepage. The page must be thematically relevant and recently cached by Google's search engine (this lets me know that the page has been indexed by Google). I also take a look at the number of external (outbound) links leaving that page. I try to keep the number of external links below 50 as it will dilute the effect of the page. Lastly, I look at the page the link will be placed on. For some sites this is harder to control, but if you have the option you should know where the most valuable locations are. I always try to get my links in line with thematically relevant content, like an article or blog post. I've found this produces some of the best results. Try to avoid placing your links on a "sponsored" or advertisers section that runs throughout the entire site. Also avoid footer links as rumor has it Google has devalued links buried in the footer of the site. Links placed at the top of the page or inserted into the site's navigation also tend to do quite well. Bottom line is that your links need to look like they belong and provide value to the user and the site it is published on.

5. Be Aware of "No-Follow" Links

Within the last 5 years Google developed the concept of the "no-follow" link. The "no-follow" code is inserted into your link and instructs the Google spider to ignore it. The "no-follow" link can be seen used most commonly in blog comments and forum posts. This initiative was set forth to combat spam and automated linking mechanisms that would throw links automatically on blog comments and forum posts.

There are a lot of SEO professionals that will only place a link if it is a "do-follow" link, meaning it doesn't have the "no-follow" attribute. I tend to disagree with this notion especially when the link in question is on a highly trafficked authority site. If it makes sense for the link to be there, then add your link. Even though Google won't give you any credít for it, it will be seen by thousands of people who may visit your site and link to you themselves because your site is highly relevant. I call this concept indirect link building. You are influencing and promoting your site to potential linking partners.

Link Building is a very time consuming process and link building companies spend a lot of time researching, testing and improving their techniques. Link building services are available for companies that don't have the time to invest in manual link building. The bottom line is that with a little help anyone can link build and move their site up the SERPS.

Social Media Marketiing with Twitter

noreply@blogger.com (darma cahyadi) — Mon, 14 Sep 2009 16:17:00 +0000

If you ever read my article about using social media for your marketing, in those article I wrote about Twitter. What is Twitter? Twitter is a wildly popular microblogging service. It involves writing Tweets, which are short updates of a maximum of 140 characters that tell your followers what you are up to.

Although your Tweets are technically supposed to answer the question, "What are you doing?" Twitter has moved far beyond that. Tweets are used to share stories, link to photos, promote content, break news, and a whole lot more. Twitter has also become an incredibly important tool for social media marketing professionals. How we use Twitter as our social media marketing? There are 12 ways to use Twitter as our social media marketing. Here are 12 ways in which Twitter can be use as your social media marketing campaign.

1. Sharing Links to Item of Interest

As soon as you read something online that you think is interesting, it is easy to share it on Twitter with all of your followers. Twitter is highly effective in this manner because it is such a quick way to be able to reach a large group of people. You can also get a lot of great ideas for blog posts from Twitter since many new ideas and stories are floating around that haven’t even made it to the blogosphere and definitely not to mainstream media.

2. Building Your Network

Using Twitter is a great way to build your network because it allows you to find and follow people with similar interests. You can use Steeple to find people who live in your geographical area. You can also use other tools that help you find new people to follow based upon who your Twitter friends follow.

3. Build Relationships within Your Current Network

People in different networks often use Twitter to connect with their contacts instantly rather than using instant messaging for that purpose. Furthermore, many people use Twitter to connect with their network during events like conferences.

4. Re-Distributing Content from Your Blog or Website

Twitter can be used to redistribute content from your blog or website. However, you should take care to do this thoughtfully since many of your Twitter followers may already read your blog. For that reason, you may want to avoid using a blog plug-in that automatically Tweets your posts. Your best bet is to Tweet your content manually and customize each Tweet so it doesn't get old.

5. Get Involved in Live Tweeting Events

Twitter launched at SXSW last year, catapulting microblogging conferences to fame. Live Tweeting events are great because they are a form of citizen journalism that allow you to connect with several new people in your niche while making active and valuable contributions to current discussions in your community.

6. Pitching Stories to Journalists on Twitter

You can send a direct message to a journalist who is following you on Twitter to pitch a story idea.

7. Communicating with Your Team

You can use Twitter as a company intranet that connects all of your employees. Twitter can be particularly useful in this regard if you have a virtual business with employees in different geographical locations. You can set your updates to private for security reasons. Anytime you are working on group projects, you can stay in touch with your team members using Twitter.

8. Brand Monitoring

Stay up to date with any mentions of your business on Twitter. If there is anything negative, you will be able to counter it quickly. You can also use Twitter as a way to receive feedback from your customers and improve your business. Just ask your followers to give their opinion on something. For example, if you designed a new website, ask your followers what they think about it and get their constructive criticisms so you can make your site design even better.

9. Acquire More Votes on Social Media Websites

If you have submitted a story to Digg, Reddit, StumbleUpon, or any other social voting website, tweet a link to that submission to try to score more votes from your followers. If your followers like what they see, they are sure to vote for your content.

10. Hiring People

Looking for a programmer, designer, or writer? Whatever type of professional you seek, try finding them on Twitter. Simply send your followers a tweet telling them you are looking for someone for a job. They can either recommend someone to you or offer themselves for the job. Using Twitter in this way is ideal for finding qualified freelancers. It is much more convenient than putting out a classified ad.

11. Build Your Personal Brand

When you use Twitter to talk about things as mundane as what you ate for breakfast or how you are going to sleep early tonight, you make your followers feel like you are casual and approachable. Even those running a company that has a cold, corporate brand image could create more appeal and build a unique personal brand using Twitter.

12. Streamline Electronic Communications

When you use Twitter, you’re likely to find yourself using IM, email, and other electronic communication methods less. Twitter not only provides public chatting through Tweets, it also allows you to send direct messages. Twitter will help you streamline your electronic communications, allowing you to scale back online.

source are from Ron Knight.

Marketing in the New Era of Technology Eco-System

noreply@blogger.com (darma cahyadi) — Thu, 03 Sep 2009 17:40:00 +0000

There is a whole technological Ecosystem developing before our eyes, that we can either ignore; adapt to slowly at our own pace (recommended!); or race to embrace. These new methods of network marketing provide us with everything from enhanced lead generation, to high level CRM (Customer Relationship Management). Knowing that many industries are slow to move in the technological arena, I am confident that this "Snapshot" will be eye-opening to many of you!

Our Top 5 Sites for Social Networking and Micro-Blogging

These are not just communication devices to chat from, they generate leads and help close sales by increasing exposure and developing relationships. Another purpose they serve is to improve your organic ranking, as search engines are now sending traffic to your site based on these social networking "traffic sources". Here are just a few to consider...

1. LinkedIn - Use LinkedIn for business referrals and leads. A great way to introduce men to your business. This business-oriented site is used for professional networking and has a primary demographic of males averaging 41 years of age. Your developed "connections" are people you know and trust in the business. Your connections, connections & their connections (called second degree and third degree connections) allow you to be introduced to possible business opportunities. You can join relevant alumni, industry, or professional groups of your choice.

2. Twitter - Use Twitter to notify your clients of latest business developments; promotions and business initiatives. Demographic of 35-49 is biggest. This "follow-me" site allows you to put in up to 140 characters which are displayed on your profile page and delivered to those who have subscribed to, or are following you. You can restrict or allow open access to your "tweets". It's free unless you use SMS (short message service). 6 million unique visitors monthly. Currently the fastest growing site in the Member Communities category for 2009. Although discovered by the media, still under 7% of the population uses it, but growth over last year was a whopping 1,382% .

3. BizNik - Use BizNik to establish yourself as an expert in your industry through articles and content. BizNik is for people building real businesses. It's a good place to go to share conversation about your business and entrepreneurial endeavours. The site is based on relationships, not referrals. You can teach a seminar; post on the boards; download your articles; host an online event; attend an online event, etc.

4. Facebook - Use Facebook to "tap into the fountain of youth". Join in by city; workplace; school, etc. You can choose your friends and use privacy settings which allow you to control what type of information is automatically shared. The most popular application is the ability to upload unlímited photos. You can now also send "gifts" for $1.00 with a personalized message to your friends; and post free classified ads to those in your network. 228% growth year over year, with the fastest growing demographic being those 25 years and older.

5. MySpace - Use MySpace to recruit, educate, introduce and boost awareness of your business and industry as a whole. One of the fastest growing websites of all time, with the primary user being 18 years of age and older. This interactive network is a user-submitted site of friends, groups, videos, musicians, photos, blogs, etc. You can use "bulletins" to deliver your message; designated groups can share a common page and message board; full service classified listings are available; you can upload recordings, and much more.

More options... bebo.com; care2.com; classmates.com; del.icio.us; digg.com; flickr.com; friendster.com; meetup.com; orkut.com; ryze.com; stumbleupon.com; yahoo!360; xanga.com; to over 100! And once you have made those decisions, consider these next two systems that are here and should be "coming down your pipes" SOON...

Mobile Marketing

This is the ability to reach consumers on their mobile devices, "where they are", with incentive advertising and email campaigns. Still in its early stages, perfecting mobile-friendly formats and savvy ways to deliver your message to this captive audience will require a unique approach and your research. Studies show that ad agencies big and small are all rushing to develop mobile-based promotional tools - it's going to be huge and it's coming fast. It's time for you to catch up with exploding consumer online demands. Still only 19% of mobile users have used mobile marketing, but critics say that it increases consumer awareness by up to 24% and increases intent to purchase by almost 5% - that's good...

The Virtual Office

Your office must be wherever you are - you can conduct business from almost anywhere today. If you're on the move, you'll need a cell phone/smart phone/personal digital assistant with wireless web. While on the go, use instant messaging and social networking sites to alert, modify, and monitor staff and client wants and needs, on the spot. Your virtual office might consist of some, or all of these:

• Videoconferencing and/or teleconferencing combined with presentation software that will allow you to communicate with several people in real time, worldwide;

• Live streaming video enables the user to view in real time, anything from a demonstration of services, to an onsite, hands-on educational program;

• Web-hosted scheduling and booking tools will allow you to manage appointments online;

• Blogs, eNews and Forums are important informational tools to help endorse your brand;

• Web conferencing (webinars) make it simple to hold live interactive seminars with anyone at any time;

• Podcasts are great marketing tools as well as a great educational means for teaching and training staff and your target markets;

• Online video has climbed 340% in recent years, as a means to introduce; learn; and sell from;

• Online sales (shop with us) are fast becoming necessary as a passive, supplementary revenue stream in the business environment.

If necessary, consider hiring a Virtual Assistant/Cyber Assistant (VA/CA - just Google) and get help with new ways on getting things done in a cyber-environment. Enjoy!

Online Businesses That Don't Fail

noreply@blogger.com (darma cahyadi) — Mon, 31 Aug 2009 16:33:00 +0000

Many people who are trying to dream up a domain name for their business discover just how common a unique idea might be. Welcome to the web! Trying to find a domain name that has not been taken is classic needle in a haystack. You can short-cut the process by doing your keyword research first.

If you know what search terms people are using to find your products and services you can back your way into a domain name that gets more merit in those searches. And that's just the beginning of understanding how to take an idea online.

What I have also come to discover is that there is a proliferation of people out there with great ideas and many of them may even have an idea similar to yours. EXECUTION is what turns an idea into an enterprise. And that is what separates the men from the boys (and the girls from the women).

Execution is a matter of process. I mean process in the literal sense. A successful business needs a roadmap. No successful business that I know of flies by the seat of its pants and many may get there after a lot of failures, trial and error and sometimes costly ventures. But ultimately, a successful business lands on a formula, a process that allows them to deliver consistent results for their clients.

I work with a lot of people who want to start an ecommerce business for many reasons. For the most part, they all have good ideas and most have a good general knowledge about their wares. But very few know how to manifest their ideas online.

There are two roads to take in light of this. The first is to "jump in" - wing it! The second is to find a process that will work for your business. Even if you have to pay more money initially for the second option, you will save time, money, head-aches and heart-ache by the time your business begins to generate a return. If you go the first route, you may in fact never get there. By our conservative estimate, 70% of new online ventures fail.

The good news is that the process for developing your online business is quite easy to execute if you get a little guidance. Here are some of the basic things you should research and understand before embarking on an ecommerce business.

Keyword Research

Keyword research equals market research. People that skip this step are not only shortcutting the process planning stages, they are undermining their ability to succeed! There are plenty of free resources on the web to not only do your research but also educate you with respect to what you should be looking for.

For example, if you decide that the most general search term in your category is one of the ones you'll focus on, you might as well just beat your head against the wall! The point is, there might be a LOT of searches relative to that keyword BUT you may not ever show up in the search engines for it. The scope of this article doesn't afford time to explain the process of choosing keywords that you can rank for, so I'll save that for a future article. But rest assured that this is one of the most important steps in the process.

Site Planning

Once you have your keywords, you should begin site planning. We recommend you build your site outline first and then see where your chosen keywords go into the site map.

Your site outline generally mirrors your site map. You'll find that the keywords that you have chosen belong under certain headings in your site map. You may have to plan separate pages for specific keywords, and that's OK. Part of your business planning will be to understand how to write for the web. Plan on a 500-700 word article, appropriate pictures, and apply basic on-page SEO. This gets most of my new clients glassy-eyed again and it will take another article to explain "basic on-page SEO".

Think Outside The Box

Your keywords define a set of articles. These articles don't all have to go on your site. You should plan to write articles for distribution as well to help promote your site and start building links to your site. "Article Marketing" is one of the most effective means to promote your products or services and get links referring back to your site. The links, by the way, are keywords hyperlinked to appropriate pages in your site.

Get Connected

Start blogging. Set up a You-Tube channel specific to your business. Set up a social media business page on Facebook. Set up a Twitter account and start following people in your demographic. They'll start following you too! Get on Linked-in if it makes sense (B2B).

Marketing and gaining business exposure is a function of being a part of the web community. Once your site is set-up with basic SEO guidelines, the search engines will start to find it (if you've chosen your keywords carefully). But that's not enough. You business is not simply just having a website. Start engaging in as much of the social web as makes sense and plan on a significant amount of time reaching out, helping and contributing. The return on your effort will pay off.

Using Social Media For Your Marketing

noreply@blogger.com (darma cahyadi) — Mon, 24 Aug 2009 18:57:00 +0000

For months (or is it years now?) we have been reading articles on how businesses should develop a presence on Twitter and build a Facebook Page as part of their SEM objectives. Now, with social media firmly established in the armoury of our online marketing efforts, how can we best take advantage of these two social media giants?

As if to demonstrate their power in the market these days, both Twitter and Facebook (to a lesser extent) have been targeted and dealt painful denial-of-service (DoS) attacks and, as a result, many hours of downtime.

With hackers determined to bring Twitter down to earth, it was acknowledged that although defensive measures had been taken on the company's part to repel further attacks, third-party developers whose applications have been using their application programming interface, were found vulnerable.

In a similar vein, the social-networking site Facebook was also hit with a DoS attack, but it didn't appear to be quite so threatening as the one that knocked Twitter off its perch on the same day.

Social media, as a phenomenon, has taken marketing online by the scruff of the neck and placed it in the control of the general public. In essence, traditional search engines, where votes have often been bought and traded by sleight-of-hand SEM tactics, have now been delivered on a platform where we decide our preferred content. Not ideal, but popular.

But how do we achieve success in this and what should the marketing mix be? Let's take a look at how some of the "big guns" treat social media?

One of the best marketing campaigns I have seen on Facebook Pages is that of Coca-Cola. They employ very sophisticated marketing methods, like the post, "Random Coke Fact: Coca-Cola translated to Chinese means "Delicious Happiness".

And not to be outdone by the world's addiction to everything green, another post from the company reads: "Recycling Week in the United Kingdom, and to celebrate, Coca-Cola's unveiled this massive sculpture made from recycled aluminum cans! So when your Coke is empty, please Give it Back."

Their posts are multi-lingual also. But I did notice the trends employed in their "open marketing": no sooner did they try to have the Chinese and environmentalists in their pocket, they went after dog lovers with, "Puppies love Coca-Cola, and the feeling is mutual!"

This is not exactly a line that can easily be lifted by the SEM community: "Puppies love Google Sitemaps, and the feeling is mutual!" doesn't quite work, does it? Conversely, their tweets have been styled to be far more interactive with the public and in many regards this company has the marketing mix about spot-on.

Because of Google's business model and its customer base, it is, of course, different. It has to be. Many of its posts on Facebook describe new products and services with a mix of more interesting posts such as, "Check out this cool video showing the Google Chrome logo being built out of legos!" and "Have you explored the Moon in Google Earth yet?" Not to be left out of growing environmental bandwagon posts, they wrote: "Should you spring clean your solar panels?" in which they have "assembled a 1.6 MW solar panel installation at our headquarters in Mountain View in 2007..."

The BBC have registered their Facebook Page under the Entertainment & Arts – Television section and provide a modest link to their website and have provided a poorly-used discussion board — in my humble opinion. As a news outlet, they seem to be far more concentrated on exploiting Twitter, because of their Breaking News alerts, with 172,756 followers.

Search Engine Watch and The Guardian newspaper provide a profile and leave their social media posts to the rightful platform of Twitter, as most major media companies do. So, it's really a case of creating the right media mix for your clients. Nothing here is set in stone. You have to identify who your audience is, what they want and what is the best approach you should take to your marketing.

If you have articles or press releases or are looking to improve your relationships with your customers, both Twitter and Facebook Pages allow you to do this. According to the owners, your Facebook Page allows you to "leverage connections" between "friends" and allow your "fans" to become "brand advocates". Your posts will also appear in their news feed. Essentially, when Facebook users become a "fan" of your brand, they will be notified of your updates via this feed. You can also share other content options, such as videos and photos, etc.

In summary, although there are many applications that can automatically post to both Facebook and Twitter, you need to make sure you have thoroughly researched how you intend to market yourself and your clients to determine your unique marketing mix.

Simply posting the same information to both sites may well do for now but as social media marketing becomes ever more sophisticated, it may be a highly inappropriate and a tired marketing response for the future. As a first step, take a look at how the corporates have organised themselves.

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Backlink, backlink and backlinks

noreply@blogger.com (darma cahyadi) — Thu, 06 Aug 2009 22:02:00 +0000

After I wrote about think links, where you can read here. Now let's get to know about backlink. Many of us (blogger / marketer on line) maybe have forgotten about this thing right here, but we must realized that it worth so much in gathering our traffic. The bigger your site, the more backlink you need. Because we all need backlinks.

We all need backlinks to our websites.

A backlink is an inbound html code that points to your website. You are probably wondering why you would want a backlink.

I will explain it this way: If you have many websites with one-way links to your website, the search engines interpret this in your favor. You want to make sure that your website is at the "hub of the wheel" so to speak -- all the spokes, or links, are pointing to your website.

Your goal should be that the search engines view your site as an "authority site". If a website provides excellent, interesting articles and other content, and has many readers, that website could be called an "authority site". Websites mention and point to, or refer to, articles and videos on the authority site.

Let's step back a bit and explain links in an example:

If Lusy's site links to you, then you have one inbound link. However, if your website links back to Lusy's site, the links balance each other out and no one wins - that is called a reciprocal link. Don't look for reciprocal links. You should look for links back to your website from other websites where you don't have to link to them.

Now who is going to do that? Any website marketer who has been around for some time does not want reciprocal links. He wants one-way links to his site.

Sources of Inbound, One-Way Links:

Links from directories - Directories aren't as popular as they once were now that people use search engines to find what they want, but directories still provide free inbound links. All you have to do is apply for them. There are several companies that provide free software. Just search for a directory submitter. There are several to choose from. You will find one that is easy to use and makes submittíng to directories a snap.

Links from articles you write - There is probably no better way to get people to visit your blog than to write good articles. When you write a good article, you need to send that article to a large number of article directories.

They will post your article for free and most of them will allow you to put a couple of self-serving links in the "resource box". The resource box is where you can advertise your website, tell them what they will find, and perhaps send them to your subscription optin page.

As you might guess, sending your articles out to thirty or forty sites can be a daunting task. I would suggest that you do a search for article submitter software.

You may find an article submitter that works very well and saves you hours of valuable time. You type the information into the article submitter once and it will automatically fill it in to the article site. It even keeps track of your username and password for those sites where you have to register.

You should spend the time to find a company that will do this for you. It costs me money every month to submít eight articles to many, many article directories. I think it is worth the money, but if you are just starting out, perhaps the free way is better.

Comment on "dofollow" blogs

Some blog owners have installed a plugin called "dofollow" (like this blog). This overrides the default of "nofollow" that the blog comes setup as. If the blog has this plugin installed and activated, you will get a backlink to your website when you make a comment on that site.

There is software that I use that finds blogs that have the "dofollow" plugin installed. I look for them and I am more inclined to comment on those blogs because it gets me a backlink.

Search for a blog submitter. It is the software that you use to help find those blogs. Most blog submitters are free too. All you do is type in keywords that refer to your website and it will find blogs that have similar keywords.

Free Directories You *Must* Know About:

Most blog owners and internet marketers have forgotten this one. It is right under their noses, but they haven't lísted their sites in local directories. Here is a short list of local directories that you must do tonight.

• Google Local
• Yellowpages.com
• Yahoo Local
• Yahoo Yellow Pages
• Superpages.com
• Yellowbook.com

Even if you don't have a physical address where you accept the public, you can still put your website on these various directories. You don't have to show your physical address, if you don't want it to show.

To Summarize:

Every website marketer needs backlinks. The website marketer's goal should be to grow their site in size to become an authority site in his area of specialty.

It is not difficult to get backlinks, but it is time consuming and laborious. I would suggest that you use software to help you speed up these repetitive tasks. Get free software called directory submitter. Obtain an article submitter product. Use a blog finder to help you comment on blogs that give you a backlink.

Lastly, don't forget the obvious. Use the líst above to get listed in the local directories.

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Seven Keywords Marketing Tools

noreply@blogger.com (darma cahyadi) — Mon, 03 Aug 2009 18:24:00 +0000

If you're targeting extremely competitive and profitable keywords you will have your work cut out for you; unless you have tons of money to buy your way (links) into the top spots, expect to spend months if not years, getting to those top listings. Google has frowned upon link buying and has taken steps to fight it, but this practice is still widespread throughout the web.

However, since keyword marketing has become extremely competitive, you do need a little help with achieving those top rankings. Over the years I have tested and used many keyword tools and I have listed some of the best ones below. (Just Google to find links to these tools and programs.)

Google Keyword Tool

This is Google's own keyword system run through its Adwords program. Like everything Google does, this keyword tool can be very helpful especially for the novice online marketer.

https://adwords.google.com/select/KeywordToolExternal

MSN Commercial Intention Of Keywords

Not to be outdone, another helpful tool is Microsoft's Online Commercial Intention tool, which tells the probability your chosen keyword has a commercial value to it:

http://adlab.msn.com/Online-Commercial-Intention/Default.aspx

Internet Success Spider

The Internet Success Spider by Neil Shearing. It's a free tool. The Spider is a very simple, yet powerful keyword tool because it shows you the major players in your keyword niche. It slowly works in the background to give you valuable information on your keywords. With marketing (like most things in life) that information is what separates the losers from the winners.

Keyword Elite

Keyword Elite by Brad Callen, It can directly link many of keyword successes to early use of this tool.

Brad Callen simply creates some of the best marketing tools for online webmasters and marketers. KE is no exception. It will do some very comprehensive keyword research for you and let you easily arrange that information. Keyword Elite has earned a well deserved reputation as a very useful marketing tool.

Brainstorm It - Site Build It

Brainstorm It! is offered through the Site Build It marketing/hosting system run by Ken Evoy. This is a keyword analyzer and finder, which is now in its third version.

SBI run by Ken Evoy creates many tools for webmasters and Brainstorm It, Version 3 is simply one of the best. This keyword tool will do both Vertical and Lateral keyword research to give the most comprehensive array of information for your marketing online. Only negative, you only get so many Wordtracker credits and you have to pay extra when those run out.

SEOBook Online Keyword Tool

Aaron Wall's keyword tool For very quick keyword references, on his SEOBook site. It's quick and gives very good stats for your chosen keywords.

SEOQuake

Still yet another SEO (sort of related to keywords) is the SeoQuake Toolbar which you can run on Firefox. It will slow down your browser but it will cough up valuable information about your site and more importantly, it will give you valuable information on your competitors' sites. One feature that I find very helpful is the SEM Rank and SEM Price, which tells you how much your Search Engine keyword traffic is worth.

Why Am I Using All These Keyword Tools?

Simply because obtaining and keeping top rankings for my chosen keywords is my livelihood. Unless I can keep that focused traffic coming from these keywords via the search engines; it's game over. Therefore, I use all the tools and information I can gather in order to keep those keywords at the top.

Google is always changing, you really have to stay on your game if you want to keep your keywords at the top. It all boils down to producing quality content web surfers need and want. The SEO pretty much takes care of itself as long as you keep promoting your keywords with good viral branded content like videos, articles, ebooks, PDF reports... and you must mix up your online link building to include links from such places as Facebook, Digg, Google Bookmarks, MySpace... I have always used the free "AddThis" button to all my important content and this has resulted in 100's of free links that your visitors will build for you!

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How to use Google Analytics

noreply@blogger.com (darma cahyadi) — Thu, 30 Jul 2009 19:35:00 +0000

What Is Google Analytics?

Google Analytics is a free anaysis tools from Google. It gaves you information on where your website visitors are coming from, which pages they visit, how long they stay, and a lot more. There are plenty of paid stat counters available which present data in different ways, but Google Analytics is one of the best, and it's free.

One can over-analyze or under-analyze any website. Some people spend too much time checking stats, analyzing, and planning, and don't spend enough time writing good content and getting new readers to their blogs.

1. Find out which of your website's pages are getting the most traffic, and optimize those pages.

If you are running ads on the pages, make sure they are properly placed and updated. If you are linking to affiliate products, make sure your links are up-to-date and that you aren't missing any links, or new products which should be there. If you are using that page for some other purpose, such as to generate subscriptions or whatever the case may be, make sure that the page is laid out as well as possible. This can be helpful if you have a large website which has a long "to do" list and many things to optimize or tweak. By just starting with the most heavily-trafficked pages, you will get the maximum results from your efforts and also know where to start.

2. Find out which referrers are generating the most traffic, and continue any actions you have been taking to generate traffic from those referrers.

For example, if you see that Twitter is generating a large amount of targeted traffíc, you can expand your activity on Twitter. If you see that your article submissions are getting new visitors from article directories, you can make a note not to drop those out - or possibly step them up. Conversely, if you see that you have been spending time/money on a traffic-generation method which is not getting very far, you can stop wasting your time on it (presuming you have given it time to take effect).

3. Find out which keywords you are ranking the best for, and see which ones you can "push to the top."

If you had a website on dogs, for example, and found that you were ranking at #30-#40 on Google for many keywords, but ranking #11 for, lets say, "dog chew toys," you might want to work on increasing your rankings on dog chew toys and focus more of your SEO efforts on this term (of course there are other factors you would consider as well, such as the searches and competition for this term). Climbing from position #31 to #20 will generally not get you a huge improvement in traffic. But climbing from position #11 to position #3 almost certainly will. Focus first on keywords or key phrases that have the best chance of ranking high in the near future, and then move on to the others.

4. Find out which pages keep your visitors' attention for the longest.

If the average visitor on Page A stays for 5 seconds, while the average visitor to Page B stays for 150 seconds, the likelihood is that your visitors find Page B's content more interesting than Page A's.

5. Look at the graph of your bounce rate.

This tells you how many people left your site without visiting a second page. Depending on the website and the page, this may be a good or bad thing. But if you have a blog or a content site, it is usually a good sign when people stick around to view more of your posts and content before they leave. If your bounce rate increased or decreased after you made a certain change, you can opt to revert that change (if bounce rate increased) or keep it (if bounce rate decreased). For example, if I changed the theme of my Wordpress blog and then noticed a date-co-incident jump in my bounce rate, I might consider changing it back :) This statistic can be used in many ways - it will depend on the nature of your blog.

There are many, many other ways to use Google Analytics. The above are great ways to start, if you aren't familiar with or used to using this tracking system. Google Analytics can give you a far greater understanding of what's happening on your site and can guide you to continue on successful actions and drop the unsuccessful.

So if you haven't started using Google Analytics on your website(s) or blogs, I highly highly recommend it. If you've set up an account but rarely look at it - I recommend you start looking

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My Blog Carnival Submission on darma edition July 24, 2009

noreply@blogger.com (darma cahyadi) — Fri, 24 Jul 2009 20:27:00 +0000

Welcome to the July 24, 2009 edition of darma.

blogger

darma presents 3 Ways To Rank Higher In Google posted at blogdarma1280 | The Gadget | How To Blogging, saying, "If you wanted to get a higher rank from Google, I think you should read this."

blogging

axel presents Easy Steps To More Search Engine Traffic posted at axel g.

alland smith presents Options for Memory Card Packaging posted at Memory Card Packaging's Blog.

Steven Chang presents How To Syndicate Your Blog Content With Blog Carnival posted at How To Start A Blog: For Fun And Profit!.

Allison Johanson presents Wordpress.Edu: 25 Incredibly Useful WordPress Cheat Sheets & Checklists posted at Designer City, USA.

josh andreson presents All Boxed Up: Types of Flash Media Packaging posted at Flash Media Packaging.

brian young presents Retail Safety: Key Benefits of One-Time Security Locking System posted at Retail Security Products.

Ray presents Making Money From Balance Transfer Credit Cards posted at Money Blue Book.

That concludes this edition. Submit your blog article to the next edition of
darma
using our
carnival submission form.
Past posts and future hosts can be found on our

blog carnival index page.
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Improved Your Ranked By Controlling Search Engine Spiders

noreply@blogger.com (darma cahyadi) — Wed, 22 Jul 2009 17:16:00 +0000

Now let's learn about the spider who used to crawl to our site / blog. I think many of us use the facility from Google such as Google Webmaster Tools, but have you used it service maximize? If yes, so you must known about robots.txt which used by the spider to crawl through our site / blog. Now lets get back to the topic.

When it comes to getting your website listed at the top of the search engines keyword search rankings, it is essential for you to gain a deeper understanding of the search engine spiders that crawl over your website. After all, it is the spiders that determine the relevance of your website and decide where your site will land in the search engine results page. Therefore, by learning how to control the direction of the spiders, you can be certain your website will rise in rankings.

Gaining Control with the Help of Robots.txt

You may think that gaining control of search engine spiders is an impossible task, but it is actually easier than you might think when you take advantage of a handy little tool called the robots.txt file. With the robots.txt file, you can give the spiders the direction they need to locate the most important pages on your website while preventing them from wasting time on the more obscure pages such as your About Us and Privacy Policy pages. After all, these pages won't do much to improve your search engine ranking and won't help your target market find your website, so why should the spiders waste their time exploring these pages when ranking your site?

Implementing the Robots.txt Tool

To successfully use the robots.txt tool, you first need to determine which pages you don't want the spiders to search. Then, slowly begin making the changes to your site. By using the tool on only one or two pages at a time, you will be better capable of identifying mistakes that you may have made during the process.

To make your changes, you will need to add the robots.txt file to the root directory of your domain or to your subdomains. Adding it to your subdirectories will not work. For example, you may add the robots.txt file to a url such as http://domain.com/robots.txt or to http://privacypolicy.domain.com/robots.txt. But, adding it to a subdirectory such as http://www.domain.com/privacypolicy/robots.text will not work. With just one robots.txt file within your root directory, you can manage your entire site. If you have subdomains, however, you will need a robots.txt file for each one that you need to manage. You will also need separate robots.txt files for your secure (https) and nonsecure (http) pages

Creating a Robots.txt File

Creating a robots.txt file is a relatively simple process, as you only need to name your text file robots.txt within any text editor, such as Textpad, NotePad or Apple TextEdit. Your robots.txt file only needs to contain two lines in order to be effective. If you wanted to stop the spiders from searching the archives of the blog on your site, for example, you would add the following to your robots.txt file:

User-agent: * Disallow: /archives/

The "User-agent" line is used to define which search engine spiders you want to have blocked. By placing the asterisk (*) here, you are instructing all search engine spiders to avoid the specified pages. You can, however, target specific search engine spiders by replacing the asterisk with the following codes:

     * Google - Googlebot

     * Yahoo - Slurp

     * Microsoft - msnbot

     * Ask - Teoma

The "Disallow" line specifies which part of the site you want the spiders to ignore. So, if you want the spiders to ignore the categories portion of your blog, for example, you would replace "archives" with "category" and so on. If you wanted to instruct the spiders to ignore multiple sections, you would simply add a new "Disallow" line for each area you want to be ignored. Just as you can name specific areas that you want the spiders to avoid, you can also list specific areas that you want specific spiders to view. For example, while you may want most spiders to avoid a specific area, you may want the MSN mediabot, Google image bot or Google AdWords bot to visit those areas. In this case, you can use the asterisk to instruct all search engines to avoid the area while instructing a specific spider to allow the same area. If you want Google's Adsense bot to access a folder, for example, you would create the following command:

     User-agent: * Disallow: /folder/

     User-agent: Mediapartners-Google Allow: /folder/

You can also use your robots.txt files to prevent dynamic URLs from being indexed by the search engine spiders. You can accomplish this with the following template:

     User-agent: * Disallow: /*&

With this command, you are instructing the spiders to index only one of the URLs that matches the parameters you have set. For example, if you had the following dynamic URLs:

     * /greatcars/details.php?propcode=ANCHORS&SRCH=tr

     * /greatcars/details.php?propcode=ANCHORS&vr=1

     * /greatcars/details.php?propcode=ANCHORS

Your robots.txt instructions will tell the spiders to only list the third example because it will disallow any URLs that start with a forward slash (/) and contain the & symbol. You can use the same strategy to block any URLs containing a question mark by using the following:

     User-agent: * Disallow: /*?

Or, you can block all directories that contain a specific word in the URL. For example, you might create a robots.txt file such as the following:

     User-agent: * Disallow: /corvette*/

With this command, any page with a URL containing the word "Corvette" will not be crawled by the spiders. It is important to use caution when using these directives, however, as they will cause the spiders to avoid all pages containing the word you specify. As a result, you may accidentally block pages that you do want to be indexed. If you do want to block all but one or two pages with URLs containing a specific word, you can create a robots.txt file that specifically allows the page you still want to be indexed. In this case, your robots.txt file would look something like this:

     User-agent: * Disallow: /corvette*/ Allow: /greatcards/corvettesandvipers/details.html

It is also possible for you to instruct the spiders to avoid an entire folder on your website while still allowing it to access specific pages within that folder.

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Think Links....

noreply@blogger.com (darma cahyadi) — Thu, 16 Jul 2009 16:36:00 +0000

Most of us still don't understand how Google or other search engines determine who gets top replacements. Consider this a short lesson in "on-page" SEO, things that you can do to your website to improve search engine visibility. This list should be applied to EACH PAGE of your site. (You should measure your results by tracking site rank and monitor your traffic with Google Analytics).

For all pages on your website, you should:

1. Pick a primary keyword phrase that you want the page to rank for (a keyword phrase can be one or more words).

2. Pick a couple of secondary keyword phrases related to the main keyword phrase.

3. Put the primary keyword phrase at the beginning of the list of keywords in your metatags.

4. Include the secondary keyword phrases also in the keyword metatag list.

5. Use the primary keyword phrase in the description metatag. (try to also include the secondary keywords in the description)

Don't load in keyword phrases that you won't be discussing on the page in either the keyword or description metatags. (It doesn't help).

6. Put the primary keyword phrase in the url (if you can). Use underscores to separate words.

7. Put the primary keyword phrase in the Title of the page (this is a biggie!)

8. Use the primary keyword between H1 Header tags in the content area.

9. I usually recommend the content follow a five paragraph essay broken up with graphics etc. Open the page introducing the main keyword phrase and mention the secondary keywords in context (1st paragraph). Each paragraph after this should discuss a secondary keyword and relate it back to the primary keyword. You can highlight sub-paragraphs with H2 or H3 Header tags using the secondary keyword terms to make them stand out. The closing paragraph summarizes the importance of the primary keyword as it relates to secondary keywords (again using those terms in context).

10. Put keywords in alt-text of the images. Use images to break up the text and enhance the content. Keep the images relevant.

Take this note, Secondary keywords could become primary keywords for sub-pages. In that way, your site is a never-ending work in progress.

When you've shored up the content of your site, you should then take a look at your internal linking. Use keyword loaded hyperlinks. For example, 5th Elements For Making a Powerful Sites. Just by making a hyperlink words that you use in the hyperlink could define what Google thinks the target page is about. Include a "mini" index of keyword links on a page linking the reader to related pages of content. You can see that this will make it easier for the site visitor to find related information AND it will also send the search engine spiders in a frenzy (in a good way).

And last but not least, Think Links, Links and Links you must pay attention to the in-bound links you have coming to your site. The same rule above applies to those links as well. So first, approach your existing link partners whom you already have inbound links with and ask to redefine the links that they have. You should provide the code to them if they don't know how to do it. Use keyword defined hyperlinks instead of just linking the URL. If you redefined all the links that you had TO your site with your primary keyword phrase instead of your URL, you very likely will see a significant bump in your rank relative to that keyword phrase.

Now, I hope (after you follow the step above) you could be able seeing significant improvements in your rank. Because the SEO key is to create an inbound links and off course a better link.

5th Elements For Making a Powerful Sites

noreply@blogger.com (darma cahyadi) — Thu, 16 Jul 2009 02:49:00 +0000

There are a few website owner who did not knowing what their readers want, especially when it came about the design of their sites. Many of them just trying to put more unimportant widget on their sites, that can take a long time to load their pages. Maybe you should consider about this five elements, there are...

1. Lines and Linework

These terms do not refer to pen-and-ink or pencil sketches, but to borders, frames and rules. Horizontal or vertical, thick or thin, regular or irregular, they help define and delimit spaces around various elements on your pages. Good linework increases both the readability and "directionality" (see #5, below) of the design as a whole.

2. Shape

Any enclosed area, form or contour in your design is a shape. Shapes in most layouts are square or rectangular, but nothing says they must be, and circles are useful, too. You can also use images to create other, regular or irregular shapes.

3. Texture

Texture imparts a "surface" feeling, and is tactile in printed matter, so choosing the paper stock-matte, weave, coated - is a design decision, too. Textures on layouts meant for broadcast or the Internet are visual only, but still key.

4. Color

Color is probably the element that most designers are at least acutely aware of, if not schooled in. However, color is not required in many designs, and some art educators suggest creating designs without any color first. The artist, in this view, should then add only as much color as needed to enhance or complete the design. Another school of thought holds that color should be one of the first elements determined. Experience and experimentation will help every artist develop a good color sense and strategy.

5. Direction

Effectively designed layouts, in magazines or on your computer screen, usually have a sense of motion. A good design will lead the reader's eyes through the design deliberately, using color changes, shapes, linework and copy placement to direct viewers' attention to what the designer wants them to see.

Other considerations enter in to the process of making good design choices, such as the feelings of space, balance, action and even excitement. The important thing for young, inexperienced designers to remember is that "less is more". One can often identify the design work of a beginner by a lack of open (or "negative") space, an overdose of motion or color contrast, the proliferation of different typefaces and conflicting directionality. Rather than pull every tool and trick out of the bag, the designer needs to remember the ultimate aim of the layout, which for pages in print or on the web is quite simple: Draw the reader in so you can deliver your message.

The conclusions for making a good designs for our sites, from these five elements is to attract readers' attention. And make positive impression from them.

3 Ways To Rank Higher In Google

noreply@blogger.com (darma cahyadi) — Thu, 09 Jul 2009 19:43:00 +0000

Whenever you need information on a topic, you will go to Google or Yahoo or one of the other search engines and type your question or need into the search box. From more than a billion sites out there, how do we can get our site on top of them ? the answer is optimizing our site so the search engines can identify it. How we can optimizing our site ? There are 3 ways to Rank higher in Google and in other search engines.

But before, as a website owner, what is your goal ?
As a website owner, your goal is to be one of the top results when your customers type their search terms into Google. By being listed at or towards the top of the results pages, you increase your chances of the potential customer clicking through to your website.

That is what called "targeted traffic". This means that the people who are visiting your website are most likely to be in need of what you’re offering at your website. This is what you’re going for.

There are 3 (three) steps to get higher rank on Google and other search engines.

1- Figure out what your keywords are.

Your keywords are not only words that classify the content of your website, but they are the very words that your target market most often types into Google when they are searching for a site like yours. When you know what those special words are, then you can work to position your website to satisfy those search terms. It isn’t hard to figure out what your keywords are, but it does require a bit of basic research. There are many great keyword suggestion tools on the web, both paid and free. To start with you can look at the Google Keywords Tool, WordTracker Keyword Suggestion Tool, Keyword Discovery, and Overture. If you ever read my article about how to make your Blog SEO friendly then you must known, what you have to do with your keyword.

2- Write articles on the topic of your website.

Oftentimes as you’re writing you will naturally use your keywords in your article, title and resource box, but it may be helpful to read back over your article after you’ve finished writing it, and see if there are any places where it would be appropriate to subtly use your keyword terms. The idea is optimize the article for your keyword terms, while doing so in a natural sounding way. Always keep your reader in mind, and write articles that will be helpful and easy to understand. Be careful not to go overboard with your keywords–keep your keyword density at 3% or lower.

3- Submit articles consistently for the lifetime of your website.

This means submitting a few articles each month, month in and month out. This is perhaps the area where people most go astray–consistency is paramount. It’s a lot like embarking on an exercise program–you may work out hard and eat healthy for a few days or weeks or even a few months, but if you stop your new healthy habits that are propelling you towards your goal, you will not see the results you were looking for. Before long you will start regressing until you’re to the point that you were before you started working out.

Social Bookmarkings Advantage

noreply@blogger.com (darma cahyadi) — Wed, 08 Jul 2009 16:06:00 +0000

If you had read my article about How to Promote your blog through facebook, or Promote your blog with Tweetmeme for twitter. Why I have to write those article ? the reason are :

To have more links to your site, more links are always a good thing. Think of links as the road traffic that moves through the web. If there are no roads to where your business "lives" online, namely your website, it's far less likely that the visitors you want will end up getting to you.
To Improved your traffic because there are some kind of chain reaction between links and traffic. Sometimes that's true whether you're talking about traffic or links from other sites. Because search engines use a mysterious cross between the number and quality of links to your site in their determination of whether you should be number one or number 701 for your desired keyword. In addition, the "nicer" the road, the more traffíc will flow through it - think of an authority site linking to your site as a highway that leads directly to your site, and one from a reciprocal link or link exchange scheme as a back street in a sketchy neighborhood full of potholes.

From social bookmarking, this traffic is often targeted. Through tagging, the description someone writes, or the title they assigned to your link, the person who discovers the submitted link on a social bookmarking site knows exactly where they're going, and why they're interested in getting there.

It's like seeing the cover of a magazine on a rack. That's what pulls them in, they see a headline - and to get to the story they are compelled to take another action.

That's the power of social bookmarking. It's put a technology behind word of mouth sharing of web sites that anyone can use.

Promote Your Blog Through Your Facebook Profile

noreply@blogger.com (darma cahyadi) — Mon, 06 Jul 2009 19:38:00 +0000

This post is 40th post I have written, by the way I would like to thank you to all my friends that has leave their comments about my post. Now talking about the title above, can not be denied, that the latest development of social networking is incredible. And of course it was very helpful for all blogger to promote their own blog, facebook is one of the social networks that are currently infecting the world. And I'm sure that all of us must have an account in this site. Well if you do not have an account on facebook, you can register because it's free.

Application On Facebook to promote your blog are :

- Simplaris Blogcast allows you to quickly and easily integrate an existing blog into facebook. If you have a blog, Simplaris Blogcast makes it simple to increase your visibility and share your content with all your friends on facebook. Simplaris™, through its generous sponsorship, has enabled the ongoing delivery and development of Blogcast. To learn more about Simplaris, and how it can free your business from the complexities of technology, please visit www.simplaris.com.

- Mirror Blog is a blog writer supporting Live Spaces, Blogger.com, WordPress.com, WordPress powered blogs and many other blog services.It mirrors your external blog into a local blog in facebook, and you can do blogging to both the local and external blogs without leaving facebook.Mirror Blog also supports importing your blog by feed (RSS or ATM). It is an universal way to get your blog into Facebook.

New applications are being developed everyday. To promote your blog and search for new applications type in the word 'blog' in the search box above the 'Applications' link in the sidebar. Click on the application you want and then click 'Add Application' to set the settings and add it to your profile.

100 RSS Feed Submission To Increase your reader.

noreply@blogger.com (darma cahyadi) — Thu, 02 Jul 2009 22:53:00 +0000

Just trying to help you. I found this list of 100 RSS feed submission, maybe it can help you increasing your RSS feed Subscribers in a dramatic way. Every site has a PageRank behind of the URL address. So enjoy it.

Found this list of address in here.

Feel free to see my blog TOC

noreply@blogger.com (darma cahyadi) — Sat, 27 Jun 2009 01:13:00 +0000

This page contains our table of contents, showing post permalinks, the date and labels (category names.) There is a short preview of each post when you hover the cursor over the title. Titles are in alphabetical order, but you can click on the date column header to sort in ascending or descending order. Click on a specific label (not the column header) to display only the posts tagged with that label. To go back to the full list, just click Post Title. When this post migrates off the home page visitors can use the menu or sidebar link to see the contents.
************

Hide TOC

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Best tips to increases traffic from Best SEO sites

noreply@blogger.com (darma cahyadi) — Fri, 26 Jun 2009 06:17:00 +0000

As far as I knew this are the list that can help you in Search Engine Optimization (SEO), it help me alot. So I hope it can help you too.

So here is a list of useful SEO sites :

Daily Blog Tips

Improve your blog with Daily Blog Tips. A fast paced blog featuring articles on blog design, SEO, promotion, menotization and more

Search Engine Land

Search Engine Land is a hub for news and information about search engine marketing, optimization and how search engines work for searchers.

Matt Cutts: Gadgets, Google, and SEO

talk about Google, SEO, and Gadgets. But mostly Google.

SEOmoz

Search Engine Marketing News & Tips

Search Engine Journal

Pronet Advertising

Pronet Advertising is a weblog about Neil Patel's personal experiences in online marketing.

Search Engine Guide

The small business guide to search engine marketing. Articles from the top names in the industry cover topics including SEO, PPC, SEM, blogging, social media, adsense, adwords, Google, Yahoo, MSN and Internet marketing.

Online Marketing Blog

All about the intersection of search engine & social media marketing

Marketing Pilgrim

Andy Beal discusses news from the search engine industry, blogging, rss and other internet marketing.

Search Engine Watch

Search Engine Watch provides news and tips about search engine marketing (SEM), search engine optimization (SEO), and searching the Web. We offer daily news & analysis of the search industry, including the latest on Google, Yahoo, Microsoft and Ask.

Get Elastic

Ecommerce articles on internet retail, online marketing, social media, SEO, and killer ecommerce tips from Elastic Path Software; Featuring the Get Elastic ecommerce podcast - conversations with ecommerce industry insiders.

Web Analytics World

Manoj Jasra's insight on Web Analytics and the Search Marketing Industry. Also including Interviews, Technology Reviews and Podcasts

BlogStorm

Search engine optimization & internet marketing blog

Small Business SEM

Small Business SEM by Matt McGee | SEO and Marketing Discussion for Small Businesses

SEO Scoop

SEO Scoop is a popular search engine optimization blog that focuses on SEO tips, theories and news.

Search Engine Roundtable

Search engine optimization news and resources

Free SEO tools from Wordtrackerlab (FF only)

noreply@blogger.com (darma cahyadi) — Thu, 25 Jun 2009 20:30:00 +0000

For your information and I think you might need it, cause for me this is a very useful tool for making our blog is indexed by google.

I have written a post about how to make your blog SEO friendly that the important thing in making a blog so the SEO can indexed our blog is keyword, a keyword is more like a soul for our blog. That's why we need to specify the keyword, or make it a unique. I found these free seo tools that might help you to drop your keyword in simple way. You can download from here. These keyword tools also helps us from knowing how much keyword that we have been used. These free seo tools is from wordtrackerslab.com. But it's only for Mozilla Firefox.

Do or No Follow

noreply@blogger.com (darma cahyadi) — Thu, 25 Jun 2009 19:38:00 +0000

Maybe this method is left behind. But sometimes it came across my mind what is the dofollow thing, until I read about it on the blogger help group.

For excatly dofollow things is to make us remember to give a replay to our guest that has write a comment about our posting. You know how valueable a comment is, I found that more you have a comment in each post is the faster google will indexed your blog, and it can help our PR too. What is the profit for the guest? the guest will have the back link from our blog. Besides all the social community that we must join, so we can have a back link from them. Although I have read that google does not like if we disable the 'rel=nofollow', but I guess it's just a rumour. Because from now this blog is a dofollow blog.

PS: if there something wrong in these posting you can correct it by writing your comment.

How To Make Your Blog SEO Friendly.

noreply@blogger.com (darma cahyadi) — Thu, 25 Jun 2009 02:41:00 +0000

After I read this page, it opened my mind about how to make a blog that can be SEO friendly. Because I had experience it with my blog. And this is how.

Template : Before I have read this page, I consulting with my friend. He tell me to change my template into a standard template that blogger's have, if you want, you can modify it. Before I change my blog template my alexa rank is in 4 million of something, and how surprising after I change my blog template, suddenly my alexa rank turn to 2 million of something, and it's still raising to the top.
Font / Keyword : And first thing first, that every time you drop a keywords on your post, don't forget to make it special, so the google bot can identify it. What kind of special? maybe you making it's Bold, Italic, changing it's color or maybe you can specify with the size of the font number.
Custom URL : I did not use this, but according to Brick Marketing. That Search Engines read words so if your URL has only the important keywords displayed in a nice clean shorter URL instead of just some random numbers.
Do not use a long post : Remember that Search Engines read words, with this way they can find information so do not make a long post. Long enough to make search engine like them and short enough where your reader won't leave because they bored of reading. Usually 250 - 350 words for a blog post is sufficient.

Promote your blog with Tweetmeme

noreply@blogger.com (darma cahyadi) — Wed, 24 Jun 2009 05:52:00 +0000

This is my first SEO tips, for making your blog more popular. Off course many of us knowing about www.twitter.com, but still not understanding how to promote with these sites. There are several things you can do to promote with twitter.

Such as using twiteerfeed.com, with these sites we can always stays up to date on twitter, even though we are not sign in.

Because these sites is reading our feed. But in this case we talking about www.tweetmeme.com. What is www.tweetmee.com? this sites is creating a widget addons button like this picture.

If we press the green buttons, then it take us to www.twitter.com. These are the steps to put these widget into your blog.

Login to your Blogger account.
Go to Layout –> Edit HTML –> click on “expand widget templates”
Search for

<data:post.body/>
If you already find it, then paste these command
<div style='float:right; margin-left:10px;'>
<script type='text/javascript'>
tweetmeme_url = '<data:post.url/>';
</script>
<script type="text/javascript" src="http://tweetmeme.com/i/scripts/button.js"> </script>
</div>

After that, don’t forget to save your template. Finish. Now you can see these useful widget on your beautiful blog.
Enjoy your blogging…..

credit to adi pratama

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Tips to get your website indexed quickly

noreply@blogger.com (darma cahyadi) — Thu, 18 Jun 2009 01:47:00 +0000

When first time I created this blog, I didn’t know anything about indexing, PR and SEO. Until I go to the Blogsphere, and I found some marvelous tips. Like how indexing your blog to search engines that I found in http://www.selfseo.com. And this are some useful tips.

Site structure
Make sure your subpages are easily accessible by search engine bots. Create a sitemap page that links to all pages of your website and place a link to it from the homepage. If you have a large website, break the sitemap up in several parts and keep the total link number under 100 per page. Link from your homepage to deep pages to get them and the sites around them crawled faster.
No session IDs
Get rid of session IDs. Bots rarely index pages with a session IDs because they think that those are different pages (because of the different IDs) with the same content.
No variables in the URLs
Avoid variables in the URL. They are indexed slowly and often getting no PageRank. Use Apache's mod_rewrite feature to convert your dynamic pages to static. Redirect all old pages to the new ones with a 301 redirect. Note however that if you do that for your established website, search engines will need some time to crawl the new static pages.
Get links !
Inbound (incoming) links are half of the SEO battle nowadays. Your website needs links from quality, on topic websites. The higher your PageRank the faster and deeper your website will be crawled by bots. Get links not only to your home page, but also to the deep pages. Make sure the spiders can find your site from different places.

By the way, I just want to share. If you already know, and you think that there’s a lack of in this posting. Please write a comment.

Another Essential SEO Jargon

noreply@blogger.com (darma cahyadi) — Sat, 06 Jun 2009 08:01:00 +0000

A-B-C-D-E-F-G-H-I-K-L-M-N-O-P-R-S-T-U-W

301 A permanent server redirect - a change of address for a web page found in the htaccess file on apache servers. Also useful for dealing with canonical issues.

adwords Google Pay Per Click contextual advertisement program, very common way of basic website advertisement.

adwords site (MFA) Made For Google Adsense Advertisements - websites that are designed from the ground up as a venue for GA advertisements. This is usually, but not always a bad thing. TV programming is usually Made For Advertisement.

affiliate An affiliate site markets products or services that are actually sold by another website or business in exchange for fees or commissions.

algorithm (algo) A program used by search engines to determine what pages to suggest for a given search query.

alt text A description of a graphic, which usually isn’t displayed to the end user, unless the graphic is undeliverable, or a browser is used that doesn’t display graphics. Alt text is important because search engines can’t tell one picture from another. Alt text is the one place where it is acceptable for the spider to get different content than the human user, but only because the alt text is accessible to the user, and when properly used is an accurate description of the associated picture. Special web browsers for visually challenged people rely on the alt text to make the content of graphics accessible to the users.

analytics A program which assists in gathering and analyzing data about website usage. Google analytics is a feature rich, popular, free analytics program.

anchor text The user visible text of a link. Search engines use anchor text to indicate the relevancy of the referring site and of the link to the content on the landing page. Ideally all three will share some keywords in common.

astroturfing (the opposite of full disclosure) attempting to advance a commercial or political agenda while pretending to be an impartial grassroots participant in a social group. Participating in a user forum with the secret purpose of branding, customer recruitment, or public relations.

authority (trust, link juice, Google juice) The amount of trust that a site is credited with for a particular search query. Authority/trust is derived from related incoming links from other trusted sites.

authority site A website which has many incoming links from other related expert/hub sites. Because of this simultaneous citation from trusted hubs an authority site usually has high trust, pagerank, and search results placement. Wikipedia, is an example of an authority site.

B2B Business to Business.

B2C Business to Consumer

back link (inlink, incoming link) Any link into a page or site from any other page or site.

black hat Search engine optimization tactics that are counter to best practices such as the Google Webmaster Guidelines.

blog A website which presents content in a more or less chronological series. Content may or may not be time sensitive. Most blogs us a Content Management System such as WordPress rather than individually crafted WebPages. Because of this, the Blogger can chose to concentrate on content creation instead of arcane code.

bot (robot, spider, crawler) A program which performs a task more or less autonomously. Search engines use bots to find and add web pages to their search indexes. Spammers often use bots to “scrape” content for the purpose of plagiarizing it for exploitation by the Spammer.

bounce rate The percentage of users who enter a site and then leave it without viewing any other pages.

bread crumbs Web site navigation in a horizontal bar above the main content which helps the user to understand where they are on the site and how to get back to the root areas.

canonical issues (duplicate content) canon = legitimate or official version - It is often nearly impossible to avoid duplicate content, especially with CMSs like Wordpress, but also due to the fact that www.site.com, site.com, and www.site.com/index.htm are supposedly seen as dupes by the SEs - although it’s a bit hard to believe they aren’t more sophisticated than that. However these issues can be dealt with effectively in several ways including - using the noindex meta tag in the non-canonical copies, and 301 server redirects to the canon.

click fraud Improper clicks on a PPC advertisement usually by the publisher or his minions for the purpose of undeserved profit. Click fraud is a huge issue for add agencies like Google, because it lowers advertiser confidence that they will get fair value for their add spend.

cloak The practice of delivering different content to the search engine spider than that seen by the human users. This Black Hat tactic is frowned upon by the search engines and caries a virtual death penalty of the site/domain being banned from the search engine results.

CMS Content Management System - Programs such as Wordpress, which separate most of the mundane Webmaster tasks from content creation so that a publisher can be effective without acquiring or even understanding sophisticated coding skills if they so chose.

code swapping (bait and switch) Changing the content after high rankings are achieved.

comment spam Posting blog comments for the purpose of generating an inlink to another site. The reason many blogs use link condoms.

content (text, copy) The part of a web page that is intended to have value for and be of interest to the user. Advertising, navigation, branding and boilerplate are not usually considered to be content.

contextual advertisement Advertising which is related to the content.

conversion (goal) Achievement of a quantifiable goal on a website. Add clicks, sign ups, and sales are examples of conversions.

conversion rate Percentage of users who convert - see conversion.

CPC Cost Per Click - the rate that is paid per click for a Pay Per Click Advertiser

CPM (Cost Per Thousand impressions) A statistical metric used to quantify the average value / cost of Pay Per Click advertisements. M - from the Roman numeral for one thousand.

crawler (bot, spider) A program which moves through the worldwide web or a website by way of the link structure to gather data.

directory A site devoted to directory pages. The Yahoo directory is an example.

directory page A page of links to related WebPages.

doorway (gateway) A web page that is designed specifically to attract traffic from a search engine. A doorway page which redirects users (but not spiders) to another site or page is implementing cloaking. - Previous Definition revised based upon advice from Michael Martinez

duplicate content Obviously content which is similar or identical to that found on another website or page. A site may not be penalized for serving duplicate content but it will receive little if any Trust from the search engines compared to the content that the SE considers being the original.

e commerce site A website devoted to retail sales.

feed Content which is delivered to the user via special websites or programs such as news aggregators.

FFA (Free For All) A page or site with many outgoing links to unrelated websites, containing little if any unique content. Link farms are only intended for spiders, and have little if any value to human users, and thus are ignored or penalized by the search engines.

frames a web page design where two or more documents appear on the same screen, each within it’s own frame. Frames are bad for SEO because spiders sometimes fail to correctly navigate them. Additionally, most users dislike frames because it is almost like having two tiny monitors neither of which shows a full page of information at one time.

gateway page (doorway page) A web page that is designed to attract traffic from a search engine and then redirect it to another site or page. A doorway page is not exactly the same as cloaking but the effect is the same in that users and search engines are served different content.

gadget see gizmo

gizmo (gadget, widget) small applications used on web pages to provide specific functions such as a hit counter or IP address display. Gizmos can make good link bait.

Google bomb The combined effort of multiple webmasters to change the Google search results usually for humorous effect. The “miserable failure” - George Bush, and “greatest living American” - Steven Colbert Google bombs are famous examples.

Google bowling Maliciously trying to lower a sites rank by sending it links from the “bad neighborhood” - Kind of like yelling “Good luck with that infection!” to your buddy as you get off the school bus - there is some controversy as to if this works or is just an SEO urban myth.

Google dance The change in SERPs caused by an update of the Google database or algorithm. The cause of great angst and consternation for webmasters who slip in the SERPs. Or, the period of time during a Google index update when different data centers have different data.

Google juice (trust, authority, pagerank) trust / authority from Google, which flows through outgoing links to other pages.

Googlebot Google’s spider program

GYM Google - Yahoo - Microsoft, the big three of search

hit Once the standard by which web traffic was often judged, but now a largely meaningless term replaced by pageviews AKA impressions. A hit happens each time that a server sends an object - documents, graphics, include files, etc. Thus one pageview could generate many hits.

hub (expert page) a trusted page with high quality content that links out to related pages.

HTML (Hyper Text Markup Language) directives or “markup” which are used to add formatting and web functionality to plain text for use on the internet. HTML is the mother tongue of the search engines, and should generally be strictly and exclusively adhered to on web pages.

impression (page view) The event where a user views a webpage one time.

in bound link (inlink, incoming link) Inbound links from related pages are the source of trust and pagerank.

index Noun - a database of WebPages and their content used by the search engines.

index Verb - to add a web page to a search engine index.

indexed Pages The pages on a site which have been indexed.

inlink (incoming link, inbound link) Inbound links from related pages are the source of trust and pagerank.

keyword - key phrase The word or phrase that a user enters into a search engine.

keyword cannibalization The excessive reuse of the same keyword on too many web pages within the same site. This practice makes it difficult for the users and the search engines to determine which page is most relevant for the keyword.

keyword density The percentage of words on a web page which are a particular keyword. If this value is unnaturally high the page may be penalized.

keyword research The hard work of determining which keywords are appropriate for targeting.

keyword spam (keyword stuffing) Inappropriately high keyword density.

keyword stuffing (keyword spam) Inappropriately high keyword density.

landing page the page that a user lands on when they click on a link in a SERP

latent semantic indexing (LSI) This mouthful just means that the search engines index commonly associated groups of words in a document. SEOs refer to these same groups of words as “Long Tail Searches”. The majority of searches consist of three or more words strung together. See also “long tail”. The significance is that it might be almost impossible to rank well for “mortgage”, but fairly easy to rank for “second mortgage to finance monster truck team”. Go figure.

link An element on a web page that can be clicked on to cause the browser to jump to another page or another part of the current page.

link bait A webpage with the designed purpose of attracting incoming links, often mostly via social media.

link building actively cultivating incoming links to a site.

link condom Any of several methods used to avoid passing link love to another page, or to avoid possible detrimental results of indorsing a bad site by way of an outgoing link, or to discourage link spam in user generated content.

linkerati internet users who are the most productive targets of linkbait. The Linkerati includes - social taggers, forum posters, resource maintainers, bloggers and other content creators, etc - who are most likely to create incoming links or link generating traffic (in the case of social networkers). Suggested by lorisa.

link exchange a reciprocal linking scheme often facilitated by a site devoted to directory pages. Link exchanges usually allow links to sites of low or no quality, and add no value themselves. Quality directories are usually human edited for quality assurance.

link farm a group of sites which all link to each other.- Previous Definition revised based upon advice from Michael Martinez

link juice (trust, authority, pagerank)

link love An outgoing link, which passes trust, unencumbered by any kind of link condom.

link partner (link exchange, reciprocal linking) Two sites which link to each other. Search engines usually don’t see these as high value links, because of the reciprocal nature.

link popularity a measure of the value of a site based upon the number and quality of sites that link to it

link spam (Comment Spam) Unwanted links such as those posted in user generated content like blog comments.

link text (Anchor text) The user visible text of a link. Search engines use anchor text to indicate the relevancy of the referring site and link to the content on the landing page. Ideally all three will share some keywords in common.

long tail longer more specific search queries that are often less targeted than shorter broad queries. For example a search for “widgets” might be very broad while “red widgets with reverse threads” would be a long tail search. A large percentage of all searches are long tail searches/

LSI(Latent Semantic Indexing) This mouthful just means that the search engines index commonly associated groups of words in a document. SEOs refer to these same groups of words as “Long Tail”. The majority of searches consist of three or more words strung together. See also “long tail”. The significance is that it might be almost impossible to rank well for “mortgage”, but fairly easy to rank for “second mortgage to finance monster truck team”

mashup A web page which consists primarily of single purpose software and other small programs (gizmos and gadgets) or possibly links to such programs. Mashups are quick and easy content to produce and are often popular with users, and can make good link bait. Tool collection pages are sometimes mashups.

META tags Statements within the HEAD section of an HTML page which furnishes information about the page. META information may be in the SERPs but is not visible on the page. It is very important to have unique and accurate META title and description tags, because they may be the information that the search engines rely upon the most to determine what the page is about. Also, they are the first impression that users get about your page within the SERPs.

metric A standard of measurement used by analytics programs.

MFA Made For Advertisements - websites that are designed from the ground up as a venue for advertisements. This is usually, but not always a bad thing. TV programming is usually MFA.

mirror site An identical site at a different address.

monetize To extract income from a site. Adsense ads are an easy way to Monetize a website.

natural search results The search engine results which are not sponsored, or paid for in any way.

nofollow A command found in either the HEAD section of a web page or within individual link code, which instructs robots to not follow either any links on the page or the specific link. A form of link condom.

noindex A command found in either the HEAD section of a web page or within individual link code, which instructs robots to not index the page or the specific link. A form of link condom.

non reciprocal link if site A links to site B, but site B does not link back to site A, then the link is considered non reciprocal. Search engines tend to give more value to non-reciprocal links than to reciprocal ones because they are less likely to be the result of collusion between sites.

organic link organic links are those that are published only because the webmaster considers them to add value for users.

outlink (Out going link)

pagerank (PR) a value between 0 and 1 assigned by the Google algorithm, which quantifies link popularity and trust among other (proprietary) factors. Often confused with Toolbar Pagerank. - Previous Definition revised based upon advice from Michael Martinez

pay for inclusion PFI The practice of charging a fee to include a website in a search engine or directory. While quite common, usually what is technically paid for is more rapid consideration to avoid Googles prohibition on paid links.

portal A web service which offers a wide array of features to entice users to make the portal their “home page” on the web. IGoogle, Yahoo, and MSN are portals.

PPA (Pay Per Action ) Very similar to Pay Per Click except publishers only get paid when click throughs result in conversions.

PPC (Pay Per Click) a contextual advertisement scheme where advertisers pay add agencies (such as Google) whenever a user clicks on their add. Adwords is an example of PPC advertising.

proprietary method (bullshit, snake oil) sales term often used by SEO service providers to imply that they can do something unique to achieve “Top Ten Rankings”.

reciprocal link (link exchange, link partner) Two sites which link to each other. Search engines usually don’t see these as high value links, because of the reciprocal and potentially incestuous nature.

redirect Any of several methods used to change the address of a landing page such as when a site is moved to a new domain, or in the case of a doorway.

regional long tail (RLT) coined by Chris Paston of onlinedevelopment.co.uk - a multi word keyword term which contains a city or region name. Especially useful for the service industry.

RLT see Regional Long Tail

robots.txt a file in the root directory of a website use to restrict and control the behavior of search engine spiders.

ROI (Return On Investment) One use of analytics software is to analyze and quantify return on investment, and thus cost / benefit of different schemes.

sandbox There has been debate and speculation that Google puts all new sites into a “sandbox,” preventing them from ranking well for anything until a set period of time has passed. The existence or exact behavior of the sandbox is not universally accepted among SEOs.

scrape copying content from a site, often facilitated by automated bots. - Definition revised based upon advice from Michael Martinez

SE (Search Engine)

search engine (SE) a program, which searches a document or group of documents for relevant matches of a users keyword phrase and returns a list of the most relevant matches. Internet search engines such as Google and Yahoo search the entire internet for relevant matches.

search engine spam Pages created to cause search engines to deliver inappropriate or less relevant results. Search Engine Optimizers are sometimes unfairly perceived as search engine Spammers. Of course in some cases they actually are.

SEM Short for search engine marketing, SEM is often used to describe acts associated with researching, submitting and positioning a Web site within search engines to achieve maximum exposure of your Web site. SEM includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.

SEO Short for search engine optimization, the process of increasing the number of visitors to a Web site by achieving high rank in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that users will visit the site. It is common practice for Internet users to not click past the first few pages of search results, therefore high rank in SERPs is essential for obtaining traffic for a site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be indexed and favorably ranked by the search engine.

SERP Search Engine Results Page

site map A page or structured group of pages which link to every user accessible page on a website, and hopefully improves site usability by clarifying the data structure of the site for the users. An XML sitemap is often kept in the root directory of a site just to help search engine spiders to find all of the site pages.

SMWC (Slapping Myself With Celery) indicates an extreme reaction similar to a “spit take” but more vegan-trendy. Often combined with other exclamatory acronyms. - WTF/SMWC, or perhaps ROTFL/SMWC.

SMM (Social Media Marketing) Website or brand promotion through social media

SMP (Social Media Poisoning) A term coined by Rand Fishkin - any of several (possibly illegal) black hat techniques designed to implicate a competitor as a spammer - For example, blog comment spamming in the name / brand of a competitor

sock puppet an online identity used to either hide a persons real identity or to establish multiple user profiles.

social bookmark A form of Social Media where users bookmarks are aggregated for public access.

social media Various online technologies used by people to share information and perspectives. Blogs, wikis, forums, social bookmarking, user reviews and rating sites (digg, reddit) are all examples of Social Media.

social media marketing (SMM) Website or brand promotion through social media

social media poisoning (SMP) A term coined by Rand Fishkin - any of several (possibly illegal) black hat techniques designed to implicate a competitor as a spammer - For example blog comment spamming in the name / brand of a competitor

spam ad page (SpamAd page) A Made For Adsense/Advertisement page which uses scraped or machine generated text for content, and has no real value to users other than the slight value of the adds. Spammers sometimes create sites with hundreds of these pages.

spamdexing Spamdexing or search engine spamming is the practice of deceptively modifying web pages to increase the chance of them being placed close to the beginning of search engine results, or to influence the category to which the page is assigned in a dishonest manner. - Wikipedia

spammer A person who uses spam to pursue a goal.

spider (bot, crawler) A specialized bot used by search engines to find and add web pages to their indexes.

spider trap an endless loop of automatically generated links which can “trap” a spider program. Sometimes intentionally used to prevent automated scraping or e-mail address harvesting.

splash page Often animated, graphics pages without significant textual content. Splash pages are intended to look flashy to humans, but without attention to SEO may look like dead ends to search engine spiders, which can only navigate through text links. Poorly executed splash pages may be bad for SEO and often a pain in the ass for users. - Definition revised based upon advice from Michael Martinez

splog Spam Blog which usually contains little if any value to humans, and is often machine generated or made up of scraped content.

static page A web page without dynamic content or variables such as session IDs in the URL. Static pages are good for SEO work in that they are friendly to search engine spiders.

stickiness Mitigation of bounce rate. Website changes that entice users to stay on the site longer, and view more pages improve the sites “stickiness”.

submission

supplemental index (supplemental results) Pages with very low pagerank, which are still relevant to a search query, often appear in the SERPs with a label of Supplemental Result. Googles representative’s say that this is not indicative of a penalty, only low pagerank. - Previous Definition revised based upon advice from Michael Martinez

text link A plain HTML link that does not involve graphic or special code such as flash or java script.

time on page The amount of time that a user spends on one page before clicking off. An indication of quality and relevance.

toolbar pagerank (PR) a value between 0 and 10 assigned by the Google algorithm, which quantifies page importance and is not the same as pagerank. Toolbar Pagerank is only updated a few times a year, and is not a reliable indicator of current status. Often confused with Pagerank. - Definition added based upon advice from Michael Martinez

trust rank a method of differentiating between valuable pages and spam by quantifying link relationships from trusted human evaluated seed pages.

URL Uniform Resource Locator - AKA Web Address

user generated content (UGC) Social Media, wikis, Folksonomies, and some blogs rely heavily on User Generated Content. One could say that Google is exploiting the entire web as UGC for an advertising venue.

walled garden a group of pages which link to each other, but are not linked to by any other pages. A walled garden can still be indexed if it is included in a sitemap, but it will probably have very low pagerank.

web 2.0 Is characterized by websites, which encourage user interaction.

white hat SEO techniques, which conform to best practice guidelines, and do not attempt to unscrupulously “game” or manipulate SERPs.

widget 1) (gadget, gizmo) small applications used on web pages to provide specific functions such as a hit counter or IP address display. These programs can make good link bait. 2) a term borrowed from economics which means “any product or commodity.”

You can find more specificaly in http://www.SEOMoz.org.

BLOG GLOSSARY

noreply@blogger.com (darma cahyadi) — Fri, 05 Jun 2009 15:32:00 +0000

Autocasting

Automated form of podcasting that allows bloggers and blog readers to generate audio versions of text blogs from RSS feeds.

Audioblog

A blog where the posts consist mainly of voice recordings sent by mobile phone, sometimes with some short text message added for metadata purposes. (cf. podcasting)

A-List

Supposedly a list of bloggers (also called A-Listers) that receives more traffic and attention than the rest of the blogosphere. The existence of such an A-List is debated, as well as the reasons behind the higher popularity of those bloggers.

AdSense

The most popular advertising network on the Internet. It is owned by Google, and it allows bloggers to monetize their blogs by displaying contextual text messages. Every time someone clicks on one of the text links, the blogger will earn some money (ranging from $0.01 up to $50 in some rare cases).

AdWords

The opposite end of AdSense. Google AdWords enables companies and individuals to promote their products, services and websites under a cost per click (CPC) model. The advertiser needs to specify the keywords that he wants to target, and how much he is willing to pay for each click. The ads might appear on Google’s search results as well as on the AdSense units found on other websites (called “Content Network).

Affiliate Marketing

A popular way to make money online where you have a merchant that is willing to let other people (affiliates) sell his own products or services, in exchange for a commission. Commissions can be fixed or variable, and based on clicks, leads or sales.

Akismet

The most popular spam filter plugin for WordPress blogs. It was created by the same company that coded WordPress, called Automattic.

Alexa An internet company (subsidiary of Amazon.com) that tracks the traffic for all websites on the Internet. The rankings used to be inferred from the statistical usage of a browser toolbar. Recently they changed the algorithm to remove the toolbar bias in favor of technology related website. Keep in mind that the lower the Alexa ranking, the higher the traffic of the website. There is some controversy regarding the accuracy of the rankings.

Anchor Text

The text of a backlink. Most search engine experts agree that the archor text is a factor that can influence largely the search rankings of a website or web page. The more topical they are the better (provided some variety is included, else a spam penalty could occur).

Archives

A section of a blog where all or some of the existing posts are displayed. They can be displayed by category, by month, by year and so on.

Atom

A web feed syndication format, developed as an alternative for RSS. It basically enables people to receive updates from a website whenever new content is published.

Automattic

Company founded by Matt Mullenweg, and responsible for the development of WordPress.org (the blogging software) and WordPress.com (the hosting platform), among other projects.

Backlinks

Hyperlinks present in other blogs or websites that point either to the homepage or to internal pages of a website. They are important because Google and other search engines relate the number and quality of backlinks to the trust level of that website.

Biblioblogosphere

A humorous reference to the world of librarian blogging

Blackhat

A group of SEO and online marketing techniques that are not necessarily ethical, and sometimes not even legal. Hiding text behind images or using doorway pages with redirects are examples of blackhat techniques.

Blaudience

The audience, or readership, of a blog

Blag

a humourous misspelling of ‘blog’

Blath

a math oriented blog. A portmanteau of “math” and “blog”.

Blawg

A blog focusing on commentary about the law, generally written by a law professor, law student, or lawyer. A portmanteau of “law” and “blog”.

Bleg

A blog entry consisting of a request to the readers, such as for information or contributions. A portmanteau of “blog” and “beg”. Also called “Lazyweb.”

Blog Carnival

A blog article that contains links to other articles covering a specific topic. Most blog carnivals are hosted by a rotating list of frequent contributors to the carnival, and serve to both generate new posts by contributors and highlight new bloggers posting matter in that subject area.

Blistless or B-listless

When a blogger becomes listless or apathetic about posting. It is also indicative of what will happen to the blogger’s mailing list.

Blog client

(weblog client) is software to manage (post, edit) blogs from operating system with no need to launch a web browser. A typical blog client has an editor, a spell-checker and a few more options that simplify content creation and editing.

Blogger

Person who runs a blog. Also blogger.com, a popular blog hosting web site. Rarely: weblogger.

Bloggernacle

Blogs written by and for Mormons (a portmanteau of “blog” and “Tabernacle”. Generally refers to faithful Mormon bloggers and sometimes refers to a specific grouping of faithful Mormon bloggers.

Bloggies

One of the most popular blog awards.

Blog Farm

A website constructed from a group of linked weblogs, typically with the main blog aggregating the total content/acting as a gateway.

Blog feed

The XML-based file in which the blog hosting software places a machine-readable version of the blog so that it may be “syndicated” for further distribution on the web. Formats such as RSS and Atom are used to structure the XML file.

Blog hopping

to follow links from one blog entry to another, with related side-trips to various articles, sites, discussion forums, and more.

Bloglet

A small blog entry, usually one or two sentences long.

Blogoneer

A portmanteau of “blog” and “pioneer”, meaning a person who blogs with an expert or pioneering attitude.

Blogorrhea

A portmanteau of “blog” and “logorrhea”, meaning excessive and/or incoherent talkativeness in a weblog.

Blogosphere

All blogs, or the blogging community. Also called blogistan or, more rarely, blogspace.

Blogroll

A list of blogs. A blogger features a list of their favorite blogs in the sidebar of their blog.

Blog site

The web location (URL) of a blog, which may be either a dedicated domain, a sub-domain, or embedded within a web site.

Blogsite

Sometimes confused with a simple blog or blog site, but a blogsite is a web site which combines blog feeds from a variety of sources, as well as non-blog sources, and adds significant value over the raw blog feeds.

Blogsnob

A person who refuses to respond to comments on their blog from people outside their circle of friends.

Blogstipation

The state of being unable to think of any topic to blog about, leading to irregular, strained blog entries. A rush of interesting events can clear the block; this is sometimes known as a blenema.

Blogstorm

When a large amount of activity, information and opinion erupts around a particular subject or controversy in the blogosphere, it is sometimes called a blogstorm or blog swarm.

Blogstream

A play on the term mainstream that references the alternative news and information network growing up around weblogs and user driven content mechanisms. Can also be used as a play on the phrase “thought-stream”, referring to the stream of consciousness as expressed through a weblog.

BlogThis

Pioneered by Blogger.com, BlogThis links on a blog allow the reader to automatically generate a blog entry based on the blog entry he/she is reading, and post to their blog.

Bloll

A troll who specialises in blogs. A portmanteau of “blog” and “troll.”

Blooger

A blogger who exhibits adolescent tendencies and lacks basic social graces or good manners. A portmanteau of “blog” and “booger.”

Boreblogging

Writing about personal matters that are barely interesting even to the writer — preferably in a slightly bent fashion so as to make it fun to read in spite of the subject matter.

Categories

This is a method of organizing blog entries by assigning each entry to a predetermined topic. Each topic (category) will link to a list of entries, all with related content.

Celeblog

A blog detailing the lives of movie stars, musicians, and other celebrities, much like tabloid magazines. They often feature embarrassing or revealing paparazzi photos.

Clix

A person’s circle of online communities.

Collaborative blog

A blog (usually focused on a single issue or political stripe) on which multiple users enjoy posting permission. Also known as group blog.

Comments

Virtually all blog platforms contain a comment system where readers are able to comment and leave feedback on each page and/or post of the blog. The author might or might not require user registration before a comment can be posted. This feature transformed blogs into live conversations, and it contributed largely to their overall success on the Internet.

Comment spam

Like e-mail spam. Robot “spambots” flood a blog with advertising in the form of bogus comments. A serious problem that requires bloggers and blog platforms to have tools to exclude some users or ban some addresses in comments.

Compete

A web analytics company that, like Alexa, tracks and estimates the traffic levels of websites. They have a particular bias towards the U.S. market.

CPC

Acronym for Cost-per-Click, and it represents a form of online advertising where advertisers bid an amount of money that they are willing to spend for every visitor that clicks on his ad and visits his website or product page. On the other side you have publishers that choose to display CPC ads on their sides, and they earn money for every click. The most popular CPC ad network on the Internet is Google AdWords-AdSense, and CPC rates can vary from $0.01 up to $50 in some rare cases.

CPA

Acronym for Cost-per-Action, and it represents a form of online advertising where advertisers pay when visitors perform a specific action (e.g., when they sign up for an email newsletter or when they end up purchasing the product). Most affiliate marketing programs tend to use a CPA scheme.

CPM

Acronym for Cost-per-Mille, where mille means 1000 in Latin. CPM, therefore, is the cost per 1000 page impressions, and it represents a form of online advertising where advertisers will pay a fixed price for getting their banners or ads displayed 1000 times on a specific website.

CSS

Acronym for Cascading Style Sheets, and it is a language used to style web pages written in HTML and XHTML. The advantage of CSS is that it allows you to control the style of any number of pages simultaneously from a central location (the CSS file).

Dark Blog

A non-public blog (e.g. behind a firewall)

Desktop Blogging Client

An off-line blog management (posting, editing and archiving) tool

Digg

The original and most popular social bookmarking site. It is a basically a user-driven site, where the members of the community get to decide (by voting or burying the stories) what should go to the front page and what should not. For most web publishers, getting featured on Digg is a joy. It can send tens of thousands of visitors in a single day. There is some controversy around the quality of this traffic though, due to the peculiar traits of Digg users. For example, it is reported that those visitors don’t stick on the website for long, and they rarely click on ads.

Digg Auto-Bury

It has never been officially confirmed by Digg, but there is strong evidence to suggest that they have a penalty that makes it impossible for the penalized website to reach the front page, regardless of how many votes its stories might receive. Websites and blogs receive the auto-bury penalty when users report them for spam or for not submitting original content repeatedly.

Digg Bury-Brigade

A group (or groups) or active and loyal Digg users that try to keep the site free from what they consider to be spam or low quality content. The make this control by mass burying stories. Certain topics tend to get targeted often by those groups, including blogging, online marketing and search engine optimization.

Domain

Also known as domain name or hostname, it is a name that identifies a website or computer on the Internet. An example of a domain is yahoo.com. Notice that http://www.yahoo.com is no longer the domain but rather an URL.

Duplicate content

The presence of very similar content (usually text) inside a website or across different websites. Search engines tend to penalize websites that contain a large amount of duplicate content.

Favicon

Short for “favorites icon,” it is basically an icon associated with a website that will appear on the browser URL bar or on the bookmarks section. They are used to make it easier to identify the website in question.

Feed

Also called web feed or news feed, is a data format used on the Internet to allow users to receive updates from their favorite websites and blogs, as soon as new content is available. There are two main feed formats: RSS and Atom.

Feed count

Usually the term refers to a widget by Feedburner that reports the total number of RSS subscribers to a given blog.

Feedburner

A web company (acquired by Google recently) that provides added servers for website owners that publish an RSS feed. It is a free service, and it allows you to make your feed more human friendly, to add special features, and to collect data and statistics about your subscribers.

Fisking

To rebut a blog entry in a line-by-line fashion.

Flog

A portmanteau of “fake” and “blog”. A blog that’s ghostwritten by someone, such as in the marketing department.
A Photoblog.

FTP

Acronym for File Transfer Protocol. It is a network protocol used to transfer data from one computer to another. If you have a hosting company, you will need to use it to transfer site files from your computer to the servers of the company.

Glog

A first-person recording of an activity, in which the person doing the recording is a participant in the activity. Probably a portmanteau of “gonzo” and “blog”.

GBCW

The “Good Bye Cruel World” diary is when a Kossack decides that Daily Kos has become too (fill in the blank) or isn’t nearly (fill in the blank) enough for him or her to continue visiting the site. General chaos ensues in the Comments as other Kossacks agree, disagree, and wish the diarist good luck or good riddance.

Google Analytics

A free service provided by Google that gives a website owner all sorts of information and statistics about the incoming traffic and visitors. Google Analytics is also known as one of the most reliable web analytics services (others like Webalizer or AwStats tend to over estimate the numbers by including non-human traffic on the data).

Google Reader

The most popular RSS reader around the Internet. It is a web-based application that allows the user to subscribe to and manage RSS feeds. Given its popularity many websites use special badges to let the user subscribe to Google Reader directly.

Gulog

A portmanteau of “gulag” and “blog”. Used when a blog is so dismal and depressing, it’s as if it were written in a Soviet labour camp.

Hits

Number of users visited is often referred as hits. (website / blog hits)

Hotlinking

Also known as inline linking and bandwidth theft, hotlinking refers to the practice of using objects (most of the times images) from one site inside the page of a second site. While this practice was recognized by the original web architecture, lately people tend to associate it with malicious uses. When you hotlink to the images hosted on another site, for instance, you will end up “stealing” the bandwidth of that website and possibly infringing its copyrights.

“Hat Tip” An acknowledgment of the source where you found the noteworthy item.

Instalanche

Sudden and possibly overwhelming increase in traffic to a site after being linked to by the Instapundit

Koufax

an annual quasi-Liberal webblog award.

K-log

aka “knowledge log”, a type of blog usually used by knowledge workers and posted on a company intranet for sharing company knowledge.

Kos Kid

A term for any one who posts, or reads regularly, the blog Daily Kos. Also known as “Kwazy Kos Kids” after the eccentric nature of some of the members.

Lazy Web

Making a suggestion to an internet community in the hopes that someone else will do the work.

Link Love

linking to a site or blog, usually unsolicited, that you like, enjoy, or find useful.

Linkroll

A list of recently-bookmarked links with brief descriptions, in the sidebar of a blog. legislatorbloggers

Linkbait

Any form of web content (e.g., articles, web tools, quizzes, videos, images) that is created with the main purpose of attracting links to the website that is publishing it. The quantity and quality of backlinks is one of the main factors behind Google’s search algorithm, hence why people value them so much. There are even online marketers specialized in creating linkbait campaigns.

Load time

The time, usually expressed in seconds, that a website takes to load. Most webmasters aim to have fast loading websites, since this is a paramount factor of the user experience. There is research confirming that most web users will skip a website altogether if it fails to load within 5 seconds.

Log in, blog to, log out

a catchphrase referring to blogger style of activity.

Meta tags

Those are HTML tags that resides in the section of a web page. Unlike other HTML tags, meta tags do not appear anywhere on the page itself, so most visitors never see them. Different meta tags serve different purposes, but they are generally used to provide additional information about the page to search engines bots.

Milblog

Term for blogs written by members or veterans of any branch of service - Army, Navy, Air Force, or Marines. A contraction of military and blog.

Moblog

A portmanteau of “mobile” and “blog”. A blog featuring posts sent mainly by mobile phone, using SMS or MMS messages. They are often photoblogs.

Momosphere

Term to encompass blogs written by mothers. A portmanteau of “mom” and “blogosphere”.

Movable Type

A blogging software created by Six Apart. On 2007 they transformed it into a free platform (released under the GPL General Public License).

Multi-blog

Creating, maintaining, and running multiple blogs (2 or more) simultaneously.

Multi-blogger

An individual, business, or institution that runs multiple blogs.

Nameserver

A computer server that will map a domain name (which is human friendly) to a computer identifier such as the IP address (which is machine friendly). Those servers implement the DNS (Domain Name System) protocol. If your hosting company is HOST X, for example, you would need to set your domain name servers to ns1.hostx.com (the nameserver), so that when someone types your domain.com, the DNS will know what server will know to map that name into an IP address.

Natural Blogarithm

Used to describe the vibe or rhythm of the blogging community. A portmanteau of blog and natural logarithm.

Niche

In online jargon, it refers to a specific topic or subject. Most websites cover one or more niches. Examples include sports, gossip, humor and finance. Some niches are said to be more popular and/or profitable then others.

Nofollow

Also called nofollow tag or link condom, it is a tag inserted in the link code that communicates to crawling bots and search engines that they should not follow the link, and thus not consider it as a real link that would otherwise pass trust (in common jargon, link juice). Google and other search engines recommend that all paid links should contain this tag, because since they are not editorial they should not affect search engine rankings.

PageRank

Also called Google PageRank, it is a metric system used by Google to evaluate the trust level of different websites. It has a scale that goes from 0 to 10, where 10 is the highest level of trust you can get. There is a complex algorithm behind the scale, but the most important factor influencing it is the number and the quality of backlinks of the website in question. The nominal PageRank (the one that is visible to everyone using the Google toolbar) is updated quarterly or so, while the real one is constantly updated.

Page Views

Also called impressions. Every time a user loads a page from a website, one page view is generated. One single user, for example, can generate several page views through out his visit on a website. Popular websites can generate millions of page views every month.

Partial and full feeds

Whenever you publish a web feed from a blog or website, you can choose the part of your content that will go the feed. There are two main options: full feeds and partial feeds. Full feeds will carry all the content that is published on the website. Partial feeds, on the other hands, will carry only a brief excerpt of the content. Some people argue that partial feeds are better for monetization of a website, since they force the subscribe to click on the items that interested him, visiting the website. Most people, however, prefer to publish a full feed, because it represents a much higher incentive for people to subscribe.

PENUS

Potentially Exciting News Under Scrutiny. Use this when you have something big that you can’t wait to show to the blogosphere.

Permalink

Permanent link. The unique URL of a single post. Use this when you want to link to a post somewhere.

Phlog

Type of blog utilising the Gopher protocol instead of HTTP

Photoblog

A blog mostly containing photos, posted constantly and chronologically.

PHP

An acronym for PHP: Hypertext Processor (recursive), it is a scripting language desigend for the creation of dynamic web pages. Many websites (e.g., Digg.com) are built around PHP, as well as some blogging platforms (e.g., WordPress). If you are a blogger or webmaster, there are good chances that you will sooner or later come across PHP.

Pillar article

A term coined by Yaro Starak, which represents a long and structured article, containing useful information or resources, that is published in a blog. Pillar articles are vital for building authority and generating traffic on your blog. Both of those factors come from other bloggers that find the value on the pillar article and link to it.

Ping

The alert in the TrackBack system that notifies the original poster of a blog post when someone else writes an entry concerning the original post.

Pingback

A network tool used to notify a website when someone else has linked or referred to it. Most blogging platforms handle pingbacks automatically. That is, when someone links to an article that you wrote, his link will appear in your comments section.

Placeblog

Tim Lindgren has used the term “place blogging” to describe weblogs that focus on events and people with a hyperlocal scope.

Plog

Political blog - blog containing mainly politically-oriented material.

Pligg

An open source software that enables the user to create a social bookmarking site on his own site. The most famous site running on Pligg is Sphinn.com.

Podcasting

Contraction of “iPod” and “broadcasting” (but not for iPods only). Posting audio and video material on a blog and its RSS feed, for digital players.

Post

An entry written and published to a blog.

Pro Blogger

A professional blogger that generates enough income with his blog (or blogs) to be able to live with it.

Problogger.net

The first website aimed to teach other people how to blog and how to generate money from their blogs. It was created by Darren Rowse in 2003.

RSS

Really Simple Syndication is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.

RSS aggregator

Software or online service allowing a blogger to read an RSS feed, especially the latest posts on their favourite blogs. Also called a reader, or feedreader.

RSS feed

The file containing a blog’s latest posts. It is read by an RSS aggregator/reader and shows at once when a blog has been updated. It may contain only the title of the post, the title plus the first few lines of a post, or the entire post.

Scraper

Someone that copies posts from other sources (blogs or websites) and pastes on hiw own website, with or without credit, and without permission of the author. Notice that scraping can occur manually or automaicall, and the scraper uses a RSS feed scraping tool. Scraping is obviously a violation of copyrights.

Scribosphere

Term to encompass blogs written by professional and aspiring screenwriters. A portmanteau of “scribe” and “blogosphere”.

SEO

Acronym for search engine optmization. It includes several activities that are aimed to improve the rankings of a website inside the results page of search engines (mostly Google these days). There are main two groups of activities: on-site optimization, which tries to optimize the different tags and the content on the website; and off-site optimization which tries to work on external factors like the number and quality of backlinks, promotion techniques and so on.

SERP

Acronym for search engine results page. When you search on Google for some keyword or term, you will be presented with 10 results that fit your search query. That page is a SERP.

Shart

An acronym; Stubborn, Hostile And Resentful Troll, the most feared kind. A blog that falls victim to such a troll is said to have been “sharted”. A blogger who vandalises their own page for sympathy is said to have sharted themselves.

Shocklog

Weblogs to produce shocking discussions by posting various shocking content.

Spam blog

A blog which is composed of spam. A Spam blog or “any blog whose creator doesn’t add any written value.”

Slashdotted

The Slashdot effect can hit blogs or other website, and is caused by a major website (usually Slashdot, but also Digg, Metafilter, Boing Boing, Instapundit and others) sending huge amounts of temporary traffic that often slow down the server.

Social Bookmarking

Also called social news aggregators or community bookmarking. A family of websites that allow users to discover, submit, share and vote on stories and articles from around the Internet. The most popular social bookmarking sites are Digg.com, Reddit.com, StumbleUpon.com and Del.icio.us.

Social media

A broad term used to define website and web applications where you have social interactions around a media form (text, images, audio, video, or any combination of them). Examples of social media include blogs, online forums, social networks, Wikipedia and so on.

Social networks

On the web, the term encompass a wide range of websites and applications, wherever the goal is to let users of a certain group or having a certain interest to connect, interact and share things. Popular examples include MySpace.com and LinkedIn.com.

Splog

A term used to refer to a ’spam blog’, made popular in 2005 by Mark Cuban

Storyblog

A term used to describe blogs used primarily to publish written stories and poetry used for practice usually by aspiring writers.

StumbleUpon

A very popular social bookmarking sites focused on enabling its users to discover new and interesting websites. It works around a browser toolbar that allows users to vote stories up or down, and to click on a “Stumble!” button that will serve a random website or page, based on the user preferences and on what similar users voted up in the past.

Subscribers

Visitors that either grabbed the feed of a website or that subscribed to receive updates via email. Whenever the site is updated with new content, those subscribers will be informed about it or receive the content integrally on the RSS reader or email inbox. Webmasters and bloggers value subscribers because the represent a loyal and stable source of traffic.

Svithe

A spiritually themed post on a blog not normally focused on spiritual matters.

Tags

Similarly to categories, tags are used to classificy the articles rn content on a website. Tags, however, are more flexible than categories, and usually are used in a more specific way. One article or post is usually filed under one broad category, and many tags are assigned to it.

Technorati

A search engine for blogs, which tracks blogs, links and posts from around the world. It was very popular until a couple of years ago, although lately it is losing attention. One of its famous features is the Technorati Top 100 list, which ranks the largest 100 blogs in the world according to links from other blogs.

Template

Templates, used on the “back end” of a blog that work together to handle information and present it on a blog.

Text Link Ads

A form of online advertising where the advertiser purchases a link on another website, with a text of his choice, and usually without the nofollow tag. This practice was very popular until last year, but then Google started penalizing sites that were either buying or selling text links with the purpose of altering search engine results, and as a consequence the text link ads market halted somewhat.

Theme

CSS based code that when applied to the templates will result in visual element changes to the blog. The theme, as a whole, is also referred to as a blog design.

Timestamp

Most blogs publish content in a chronological order, and therefore each article or post carries a timestamp that reveals when it was first published. Blogging platforms like WordPress have a flexible timestamp feature, allowing the user to pre-schedule posts that should be published automatically in a future date.

Trackback

A network tool, similar to the pingback, used to notify a website when someone else has linked or referred to it. The difference between the two is that Trackbacks are more often subject of spam.

Troll

A commenter whose sole purpose is to attack the views expressed on a blog and incite a flamewar, for example, a liberal going to a conservative blog, or vice versa. The word trolling means literally ‘to fish’, ie. when the troll fishes for a clashback from the blog writer and/or pro commenters. Many trolls will leave their remarks on multiple posts and continue to visit the blog, sparking spirited debate amongst the blog’s regular readers. Trolls’ verbosity can range from eloquent to crass, although most trolls probably fall into the latter category. Originally, trolling only meant the custom where someone was commenting just to get a flamewar going, by using exaggarated points of view not held by themselves.

Uniques

Also called unique visitors, it refers to the number of humans that visited a website in a given time frame. Suppose 3 people visited a blog in a given day, where 2 of them visited the blog twice, and each flipped a toal of 5 pages. On that day, this blog would have had 3 unique visitors, 5 total visitors, and 15 page views

URL

Acronym for Uniform Resource Locator, sometimes used as a synonym for Uniform Resource Identifies (URI). The URL includes a domain name and a protocol to be used. For example, when a browser sees the URL https://www.domain.com it knows that it will need to send a secure http request to the host domain.com.

Vlog

A video blog; a vlogger is a video blogger (e.g. someone who records himself interviewing people of a certain field).

Vorage

A marriage between the words forage and video defined as “The act of foraging for video on the internet and sharing it with others.” Bloggers or vloggers who share streaming or downloaded video content on the web often engage in voraging, scouring search engines and obscure websites to present a curated collection of videos that usually fall within a set theme or editorial perspective.

Viral Content

Content that spreads very fast on the Internet, just like a flu virus would in real life. The content itself can be an article, a picture, or a video, but it must be very funny, controversial or information so that people feel an urge to blog about it, to tell their friends about it and so on.

Web Keynoting

Having a blog’s text dictated by a web keynote (also, voice professional). Service provided by Ch4tter.

Weborexic

Referring to tiny (width-wise) layouts. Coined by Rhiannon Phillips.