SEO Solutions, Search Engine Optimization & Google Optimization

Thankyou

noreply@blogger.com (SEO Consultant) — Wed, 10 Feb 2010 11:22:00 +0000

Thank you for your time,
I will get back to you shortly!!

What is the difference between Indexing and Caching?

noreply@blogger.com (SEO Consultant) — Mon, 14 Sep 2009 11:04:00 +0000

Indexing is a process to make a webpage searchable on search engine whereas the process of caching refers to providing a reprinting content snapshot.

For example, if we uploaded a new website, then first of all search engine crawler will read the site and after that, it will store all its contents in its Index Data Base in a different format (by giving priority to the h1, h2, or bold, title, meta tags etc.), it will not place content as it was published. As a result, the site will appear in search results for optimized keywords.

Google also takes a snapshot of each page on a website and stores it in a different data base which is known as cache data base. If you click on the “Cached” link, you will see the web page as it looked when we indexed it. while, Google creates the index and the database of documents that it accesses when processing a query.

What is Google Bombing / Google Bomb?

noreply@blogger.com (SEO Consultant) — Mon, 14 Sep 2009 09:39:00 +0000

Google Bombing is one of the traditional SEO techniques in which spammers used to build back links in bulk with a common anchor text which is not related with the subject matter of the concerned website in order to get top positions on the search engine result pages (SERP).

It is related to Spamdexing, which is one of the SEO techniques to change on page factors like repeating unrelated keywords in Meta Tags or in the content section to get higher ranking in search engines.

How to do SEO for a Flash Website?

noreply@blogger.com (SEO Consultant) — Thu, 10 Sep 2009 12:48:00 +0000

SEO for a flash website is not a big worry these days because Google has updated its indexing algorithm. Due to this major update search engine spider can easily crawl textual content contained in a SWF file (SWF stand for Small Web Format which is a repository for multimedia and vector graphic). Adobe is sharing its flash technology with Google and Yahoo to make flash websites readable by search engine bots.

For more information about FLASH SEO please visit these links:

Malware or I-frame Viruses Attacks !! Permanent Solutions

noreply@blogger.com (SEO Consultant) — Tue, 04 Aug 2009 08:27:00 +0000

What are the permanent solutions for removing malware or virus from a website?

These days, hackers are trying to attack websites by using I-frame Viruses. I have seen many websites infected by this deadly virus attack. If any site appears infected to Google, it sets a message “This site may harm your Computer” in the search engine results pages (SERP). Also, if you visit these sites, you will find a repetitive message “Reported Attack Site”!

Where from malware or iframe viruses come on a website?
So, how to remove such viruses from a website?

Generally, the virus attacks on index pages like index.html, index.htm, index.php or defalt.asp or home.html. You can easily find these codes on index pages, here is an example.

So, remove these codes from your infected pages. However, this is not a permanent solution. your web pages are likely to get infected again.

To remove it permanently you need to change its FTP password immediately.

Why malware or iframe viruses come back on a website again?

Virus attack cannot be removed completely. you are likely to get virus attack as soon as hackers will find your password. I too have experienced the same when my site was attacked. According to me, they hack the passwords through cracking security applications like IE, Adobe readers, Mozilla Firefox or vulnerable ftp.

To restrain your we pages from unwanted virus attacks, you need to keep a close eye on your system’s applications. Look for updates like recent Firefox Browser security and stability update etc. to increase the capacity of your system.

Search Engine Optimization for Construction Companies

noreply@blogger.com (SEO Consultant) — Mon, 03 Aug 2009 11:35:00 +0000

How to promote Construction Companies websites on Search Engine?
or
Is there any difference to promote different Business related Websites?

Here I am with SEO solutions for promoting a construction company’s website. Those who are new to Search Engine Optimization filed, they might think how to promote construction companies websites on Search Engines. But there is nothing to worry about this issue; the basic concept for promoting a website remains similar to all kind of business related websites. But the things which matter most are given below:

1) Geo Targeting or Regional Targeting
2) Link Building Strategies
3) Keywords Selection
4) Domain age of site
5) Website usability for search engine or user

Geo Targeting or Regional Targeting

You might know that Google is giving the result based on the geography or country where you are searching. Especially, if you are searching in a particular language or doing a location based search on Google you will find country specific results.
So how do Google and other search engines decided about this? There are many things that are being used for this. Like the TLD (top-level domain), IP of the hosting server and the country where the domain is registered etc. These are factors that are in our hand to show the search engine about the geographical location of our website before doing any SEO work on the website.

Link Building Strategies
While doing SEO some factors also affect this, like where you have been linked from i.e. the website origin etc. So try to get back links from similar themes which are in the same location where you want to promote your website

Website usability for search engine or user
While designing factors like folders name should be based on keywords, give more emphasis on DIV and CSS rather on table, use less flash and more quality content etc.

Keywords Selection

Domain Age

Contact Us

noreply@blogger.com (SEO Consultant) — Tue, 10 Mar 2009 09:55:00 +0000

How to optimize your flash website for Search Engines?

noreply@blogger.com (SEO Consultant) — Sat, 07 Feb 2009 13:07:00 +0000

Some people say never to for flash website because search engines don’t like to go through them. Well this is nonsense… If you want to develop a flash website, it is wiser to take the help of a professional web development company. The Search engine optimizers there must have clear understanding of Google algorithm and incorporate the necessary features that help in getting your site to the top.

The first thing you get done is for your flash website get html version also made. This will impress both the search engine and visitor. At the time of slow connection, they can switch to this mode, and you can retain the visitors and turn them into potential customers. This will help in easy optimization of the flash website.

The search engine optimizer will take the responsibility to place your site on the top. Using Macromedia SDK, they will develop a great amount of content specific .html pages with rooted Flash files. All the links would be checked and it would be ensured that all the pages are linked with each other.

Secondly, they will follow a keyword linking strategy. This will help them in knowing exactly what keywords will be helpful to index the site. If necessary, they will do the hyper linking, so that the spiders and robots can be directed to this site.

Next, they will run spider stimulation on the flash website and tell what is wrong on your website that spiders can see.

All these steps will ensure that the flash site you are presenting on search engines are as competent as other competitive sites. For more information on how to optimize your flash website for top search engines, visit SEO Solutions.

Interview with Matt Cutts

noreply@blogger.com (SEO Consultant) — Mon, 13 Oct 2008 11:16:00 +0000

Interview with Matt Cutts

I think most of us know about Matt Cutts, but those who don't know about him can come to know about him in this Interview which is taken by Eric Enge. So please follow the above link and you will really appreciate this one.

Here are few another interviews with World's Top Search Experts which you can listen on this podcast Web Analytics and Search. You will learn lots of things from these interview that's why I am going to share this link with all of you.

Search Engine Experts from India

noreply@blogger.com (SEO Consultant) — Wed, 01 Oct 2008 06:57:00 +0000

Interview with "Search Engine Expert" from India, "Afzal Khan".

Here is the first interview with Indian SEO Expert, Afzal who has been around the Indian Search Industry Arena for quite a while, probably longer than 7 years. He has worked with well renowned organization like Hexaware Technologies, SIFY technologies, Reliance Infostream, SEOValley Solutions. At present he decided to take things into his hands and started his own SEO Consulting Firm with virtual team of 5 members. Afzal has a great blog you can read Online Business Marketing Guide.

Here are few things which I asked Afzal:

Tell me something about your self?

Well to brief about me - I am an Electrical Engineer by education and perusing my PGDBA (marketing) from Symbiosis. After finishing my BE, I choose to be in marketing stream and from there I started my career and worked with well renowned organization like Hexaware Technologies, SIFY technologies, Reliance Infostream, SEOValley Solutions to name a few.

Being an engineer I was always interested to join such organization who can offer me something technical & marketing related stuff to work on. That's why from one of my friend's recommendation I was able to get introduce & selected by SEOValley Solutions which is Interactive Marketing field from more than 7 years. That's how my journey to online world started, where I learned about SEO, SEM and other online marketing strategies. Since after gaining exposure from where various industries I decided to start firm of my own (http://www.afzalkhan.org). At present I work as independent consultant with a virtual team of 5 members working for me.

I remember late 2005 when Blogger was launched and I started to learn more in detail about blogging, with continuous experiments & exposure I was able to turn myself into professional blogging and being writing over blogs. My main blog is www.toprankseoblog.com where I write on regular basis. (Recommendation received from some blogger's - http://www.ranjanblog.com/2008/03/best-of-indian-business-blogs-weekly_31.html)

Regarding my family background - My father expired early when I was in 7th standard (around 13 years of age) and since after that it was all because of my mother effort I was able to complete my education and turned myself to reach this position. We are 3 siblings & I am the elder one in my family. Last year only I got married.

How you came into Internet Marketing?

Ans: As I told previously, it is due to one my close friend who introduced me to online industry, coz my previous work background was into event promotion, brand advertising and marketing. Plus I was holding technical degree and internet was not new thing for me, which I was using early since 1997 I came into this field.

Why you choose this field?

Ans: Because of the beauty of SEO industry to Keep yourself always on a sustainable technology edge. What worked last year or last quarter, may not work next quarter or next year. Continuous knowledge development about every industry and too some extent because of my passion & keen interest towards online marketing.

Where do you see this industry going in the next 5 years?

Ans: Everyone is aware of this, Online industry is the next boom where day by day people, companies are heading into online world. According to me this industry is going to flourish and grow at a fast clip in the next five years. You too must be having brighter ideas and data then me :-)

Whose your favorite blogger?

Ans:- There's many but to name a few Matt Cutts (www.mattcutts.com/blog/), Rand Fishkin (www.Seomoz.org), Aaron Wall (www.seobook.com), Amit Aggrawal (www.labnol.org), Shama Hyder (www.afterthelaunch.com), Rohit Bhargava (www.rohitbhargava.typepad.com)

Who do you feel is a leader in this industry and why?

Ans:- I feel Danny Sullivan (www.searchengineland.com), Bruce Clay, Jill Whalen (www.highrankings.com), Aaron Wall (www.seobook.com), Rand Fishkin (Seomoz.org), Lee Odden (www.toprank.com) are few who pioneer in SEO industry. They are the leaders and especially Danny Sullivan who is well known technologist on Search Industry and recognized globally as the leader.

SEO Solutions

noreply@blogger.com (SEO Consultant) — Tue, 09 Sep 2008 07:20:00 +0000

My blog is becoming popular day by day lots of visitors are coming from all over the world. I am very happy to see this because initially I was making it for just only collecting all my SEO notes on it. But now when I see the result on Google Analytics I feel very happy about it.
Few of them have asked some questions about SEO so I am trying to answers your Questions in this post.

Here are some replies to my readers’ comments. Here we go......

Hi Naresh - You have asked me: How can we come to know about the latest updates on google and other new technologies which help in SEO?

Answer: You should read Search Engine Related Forums, Blogs and SEO related News Letters this is the only way to know about Search Engine and other technologies. As you know its a field which always keep changing nothing is fixed here.

Hi Geeta - As you want to know about how we can get business for a website from some specific country?
Answer is you should submit your site in the regional directories and regional search engines where ever you want to promote your site. As you wish to get business from USA, UK and from China then search regional directory and search engines from these countries and submit your site there. Also do link exchange with those sites who are from those countries.

List of Free Link Directories

noreply@blogger.com (SEO Consultant) — Fri, 22 Aug 2008 08:37:00 +0000

Here you will find a Free one way SEO Friendly link directories List. As you know one way link is very important for the web promotion of a site therefore I have decided to make my own collection on this blog so that every one can use it.

If you want to add your new free one way link directory in this list contact me I will add that one here.

Directory Critic - This Directory Contains a List of FREE One Way Link Directories Not Only This but there you will find Everything Free Directory List, Paid Directory List, Niche Directory List, Deep Links Directory List, Article Directory List.

Onewaytextlink - One Way Text link is also a directory which contains a list of FREE Directories.

Virtual Media Options - Virtual Media Options is another a directory which contains a list of FREE Directories.

ADDURL.NU - A Great List of directories.

DIRECTORY RATE - It is also one of the directory which contain a list of directories.

WEB Directory - This directory also conatin a Free Directory List and a Tool which track your Directory Submission.

Add2Directory.com -

DownloadSoftFree -

List of 2200 Free WEB Directories -

Technorati Profile
Undergoing MyBlogLog Verification

SEO Quiz Questions

noreply@blogger.com (SEO Consultant) — Mon, 11 Aug 2008 09:00:00 +0000

(1) Question: Will you use an ordinary html sitemap with Google?
Option:
a) Any sitemap is OK to use it with Google.
b) No, I will not because it is duplicate content.
c) I'd rather use the special XML format that Google uses for sitemaps. See Answer

(2) Question: How important are metatags today?
Option:
a) Not important at all.
b) They have only minor importance, but it can be neglected.
c) Somehow important.
d) Very important, almost as much as keyword density.
e) They are the single most important SEO tool. See Answer

(3) Question: When a site does not have substantial traffic from Google, what does this mean? Check all that apply.
Option:
a) The site is excluded from Google's index.
b) Google is down.
c) Searchers are not interested in your site.
d) Google is making changes to its index and you might have left the top of the SERP. See Answer

(4) Question: When do you apply for reinclusion in a search engine's index?
Option:
a) When you have made changes to your site.
b) When you have changed your hosting provider and the IP address of your site.
c) After you have been banned from the search engine for black hat practices and you have corrected your wrongdoings.
e) When you are not happy with your current ratings. See Answer

(5) Question: What are the advantages of submitting sites to search directories? Check all that apply.
Option:
a) Submitting to search directories increases your rating with search engines.
b) By submitting to a search directory, you get a backlink to your site.
c) By submitting to a search directory your site gets certified.
d) When your site is listed in search directories, this increases the chances that search engines will index it sooner, compared to when it is not listed.
e) Submitting to search directories is a good Web marketing initiative. See Answer

(6) Question: What is necessary to do for optimizing Flash sites? Check all that apply.
Option:
a) Put the most important items in a Flash presentation on the home page
b) Add descriptive metatada to the Flash presentation.
c) Provide alternative pages that describe the contents of the Flash presentation.
d) Have a good keyword density in the Flash presentation. See Answer

(7) Question: From a SEO point of view, which is better - one big site or several smaller? Why? Check all true answers.
Option:-
a) If you have enough content in the same niche it is better to have it in one big site because first, this way the site is easier to maintain and the great number of pages is good for ranking high in search results.
b) One big site is better because search engines favor big and established sites more than smaller startups.
c) When you have many small sites, each dedicated to a different topic, you can link them heavily and this will boost your ratings.
d) Many small sites allow to focus on specific niches, therefore compete for different keywords.
e) When you have many small sites with a similar theme, you can exchange a couple of links between them. See Answer

(8) Question: A webmaster of a site, similar to yours, has offered you to sell you links from their site to yours. Will you accept the offer? Check all that apply.
Option:-

a) Yes, if they are cheap, I will buy them in bulk.
b) No, thanks, I am not buying - I already have 100 inbound links from other sites and this is enough.
c) I will check if the site is a link a farm and if it is, I will not buy. If it isn't, we can start negotiating.
d) What?! To pay money to a competitor?!
e) No, thanks. Why pay for links, when I can get them as a barter? See Answer

(9) Question: What is “page swapping”?

Option:
a)An ethical SEO practice, which allows sites to serve content, tailored to the need of users in particular regions.
b)A blackhat SEO practice for getting ranked for one page and then replacing it out for another.
c) This is another name for a “site redirect”.
d) The process of replacing duplicate content. See Answer

(10) Question: Which of these keywords will you optimize a pets site for? The site provides information about different breeds and also fundamental facts about breeding pets at home. It does neither sell pets, nor is interested in wild animals. The main audience are adults. If we have decided that pets and breeds are the most important keywords, is it necessary to optimize the site for “breed”, “pet ” and “breeding pets” as well?
Option:-
a) Yes, because despite the fact that we have already optimized the site for “pets” and “breeds”, these three words - “breed”, “pet ” and “breeding pets” are different, so we'll optimize for the three of them as well.
b) Not necessary to bother. Search engines use word stemming algorithms, so having the site optimized for “pets” and “breeds” is enough.
c) We'll optimize only for “pet”.
d) We'll optimize only for “breed”.
e) We'll optimize only for “breeding pets”. See Answer

SEO Interview Questions

noreply@blogger.com (SEO Consultant) — Thu, 07 Aug 2008 12:30:00 +0000

What is E-Mail Marketing?

Email Marketing is a part of Internet marketing in which we make a direct mail marketing campaign for the promotion of a product or any service provider. It is very effective way I am going to explain it just right below for better understanding. Read More....

What is the future of SEO?

Latest Google Toolbar Pagerank Update

Google has updated toolbar pagerank last weekend on Friday,25 July 2008. I am not sure about the date but last weekend they have updated Toolbar PageRank. Read More...

Do's and Don't in Technical & HR Interview.

Job interviews are not about "answering questions" or projecting an image or promising something. It's REALLY about being given the unique opportunity to demonstrate, beyond the shadow of a doubt, that you are singularly the MOST qualified AND motivated person to do the job. Read More.....

How you will do SEO for a site in which you cant implement on-page optimization and off-page optimization.

Could you briefly explain the PageRank algorithm?

How long does it take to get a top position on Google?

This is a question that cannot be answered. Typically, a new website domain will need to go through a testing phase on the Internet, before any position is obtained at all. Read More....

What is a backlink?

A backlink is simply another live link on the Internet that directs back to the site that is being promoted. Read More....

What makes a good marketing website?

This question is simple and complex in nature. A good marketing site contains the necessary elements that the search engine spiders look for when they place information on top positions.
Read More....

What kind of strategies do you mainly implement for backlinks? What do you think about link buying, link bait, and other specific back link strategies?

For back link I do directory submission, article submission, link building, and classified adds. These are all methods which I prefer for back link. Read More....

What is the Importance of Blog in terms of SEO? Or why we use Blog for the web promotion of a site, when we have already a site?

As you know Blog are search engine friendly and we can update our blog regularly. Also we can post whatever we wish to post on a blog and in return people can gives there comments on those topics. Read More....

What are the most important elements of SEO?

The Most Important Elements of SEO are Keywords Analysis, Competitors Analysis, Content Quality, Back Links Strategy, and Web Analytics Study. Read More....

What you will suggest to do SEO or SEM to a new client who has brand new site?

I think it’s better to do SEO and SEM simultaneously for a new site because for the first few months any new site will takes time to come on the first 10 search result with SEO only.
Read More.....

What SEO tools do you regularly use?

There are so many free on line SEO tools available which I am using for the web promotion of a Site like for keyword analysis I generally use Google Read More.....

What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?

Web 2.0 technologies has changed all the trends and also helped allot internet users as you know in web 2.0 there are so many features like blogging Read More...

What do you think of PageRank?

Well PageRank is a way in which Google gives different values to sites from 0 to 10 numbers that depends on various factors like in bond links and quality of content.

Can you write HTML code by hand?

Yes as an SEO we need to have HTML knowledge we need to create footer and HTML sitemap and hyper links. Also some time to redesign the structure of a site. SO I am capable to do that.

What do you think of using XML sitemaps?

We use XML Sitemaps for providing information to Google about our site. In which we provide a list of all pages of our website. By creating a XML Sitemaps Google crawl easily all the pages of that site in this way it helps Google to find all the pages in a site. For more information click here.

Give me a description of your general SEO experience.

I have given lots of SEO Interviews till now and this question was the first choice of all the interviewers so I am giving you an example how to answer this simple question just right below. I need your opinion how you answer this question. you can give your comment on this. Read More...

What is E-Mail Marketing?

noreply@blogger.com (SEO Consultant) — Tue, 05 Aug 2008 10:34:00 +0000

What is E-Mail Marketing?

1) It is better way because we can sell our product and services easily to a person where ever he might be in this world. No Phone Calls, No Postal Fairs, No Paper for printing and also No time just only a simple click and our massage get delivered to any person in this world. It saves lots of time, cost as well as effort.

2) Direct mail campaign or E-mail campaign can be easily trackable. We can see how many users clicked our links on that mail which we send and can calculate its effectiveness. Also we can test different messages like we can change its headlines to see what should be the best and possible way to send a message.

What is the future of SEO?

noreply@blogger.com (SEO Consultant) — Mon, 04 Aug 2008 09:35:00 +0000

When I started SEO 2 years ago, I was always kept thinking about this questions, what is the future of an SEO? Now I have answer for this simple question SEO is a philosophy, it’s not the act of just changing title tags and Meta information and building links through traditional means. SEO extends way beyond that and now includes: UI design, UX, site architecture and crawl ability, information presentation & management, mobile synergy, blog synergy, print/online synergy and much more. SEO has a future, but definitely it will not be the same as it is today. It is going to evolve of course. Same thing if you look into the past… SEO of 1999 to 2003 had no future which was only stuff keywords here and there. But evolved into something else. Probably 2004 started the link game which is already way different how it is done today. And probably 2006 was the start of the social media stuff and linking is nearly out the window already.

About me

noreply@blogger.com (SEO Consultant) — Mon, 04 Aug 2008 09:25:00 +0000

"Welcome to SEO Tech Zone - a blog that provides SEO Solutions and Google Optimization Tips ."

I am a professional SEO Expert from India. In 2006, I joined internet marketing officially and start dreaming of a great future ahead. Till now, I didn’t realize the true power of internet marketing but, somewhere I was alert enough to see I was going for good.

I started this blog mainly because I wanted to keep a record of what I was learning about Internet Marketing and SEO field. If you like more information on SEO Tech Zone please contact me.

Subscribe to SEO Solutions

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Do's and Don't in Technical & HR Interview.

noreply@blogger.com (SEO Consultant) — Wed, 23 Jul 2008 10:14:00 +0000

In such interview Hiring Manager or HR Manager takes decision mostly on reviewing candidate’s capabilities, experience, qualifications, and his attitude/nature.

Here are a few things which I think is important or you can say “DO’s and Don’t” J

Do make eye contact and smile once in a while.
Do answer in detail. Provide a statement and add good examples to support your statement
Do know about the company and ask some qualified questions. Show an interest in learning more about the people, culture, position, etc.

Do NOT just answer "Yes" or "No" (especially the latter). For example: Q - "Have you working experience with Java?" A - "No, but I have worked with many other software packages and I am a quick learner." Give some good examples.
Do NOT make stuff up, you will get caught and it will be awkward.

How you will do SEO for a site in which you cant implement on-page optimization and off-page optimization.

noreply@blogger.com (SEO Consultant) — Tue, 22 Jul 2008 05:17:00 +0000

Some time it happens when client don't want to change its Meta tag or other SEO on-page factor and also don't want to do directory submission or link building then how you will promote that site.

This question was asked by a interview few days ago. She was saying that she has few big client they are not interested to submit there site into directories or don't want to change on-page, then how you will promote that site?

My Answer : -)

In this Situation I will make a blog on which I will put the content and the exact URL of that site which we have to promote as a hyper link then we will promote that blog in this manner we can promote that site.

But she was not agree with my answer she thought she will make a different site and will promote that site.

What you think you can give your suggestion on comments?

Could you briefly explain the PageRank algorithm?

noreply@blogger.com (SEO Consultant) — Mon, 30 Jun 2008 13:25:00 +0000

PageRank Algorithm is a sequence of instructions which different Search Engines use for the calculation of the search result i.e. SERP which comes after every search we made for a specific keyword. No one knows exactly about that Algorithm but we know how it works and how it gives ranking for a site. For Google Search Engine as you know is the number one SE these days and it gives priority to different factor like Keyword Strength, Domain strength, Inbound link Score, user data, content quality score, manual boost etc.

Keyword Factors:

Keyword in title tag
Keyword in header tagsKeyword in document text
Keyword in internal links pointing to the page
Keyword in domain and/or URL

Domain Strength

Registration history
Domain age
Strength of links pointing to the domain
Topical neighborhood of domain based on inlinks & outlinks
Historical use & links pattern to domain
Inbound Link Score

Age of links

Quality of domains sending links
Quality of pages sending links
Anchor text of links
Link quantity/weight metric (Pagerank or a variation)
Subject matter of linking pages/sites

User Data

Historical CTR to page in SERPs
Time users spend on page
Search requests for URL/domain
Historical visits/use of URL/domain by users GG can monitor (toolbar, wifi, analytics, etc.)

Content Quality Score

Potentially given by hand for popular queries/pages
Provided by Google raters (remember Henk?)
Machine-algos for rating text quality/readability/etc

Will you use an ordinary html sitemap with Google?

noreply@blogger.com (SEO Consultant) — Mon, 23 Jun 2008 08:09:00 +0000

Question: Will you use an ordinary html sitemap with Google?

Answers:
a) Any sitemap is OK to use it with Google.
b) No, I will not because it is duplicate content.
c) I'd rather use the special XML format that Google uses for sitemaps.

Right Answer is c
Explanation: c. is correct because Google has a special format for sitemaps, rather than the ordinary html format. For some of the other search engines a. would have been also correct but not with Google. b. is completely wrong - sitemaps are not duplicate content because they provide only links to pages, not the pages themselves.

How important are metatags today?

noreply@blogger.com (SEO Consultant) — Mon, 23 Jun 2008 08:07:00 +0000

Question: How important are metatags today?

Answers:
a) Not important at all.
b) They have only minor importance, but it can be neglected.
c) Somehow important.
d) Very important, almost as much as keyword density.
e) They are the single most important SEO tool.

Right Answer is c
Explanation: The correct answer is c. Metatags are certainly not as important as keyword density but they still cannot be neglected completely.

When a site does not have substantial traffic from Google, what does this mean? Check all that apply.

noreply@blogger.com (SEO Consultant) — Mon, 23 Jun 2008 08:05:00 +0000

Question: When a site does not have substantial traffic from Google, what does this mean? Check all that apply.

Answers:
a) The site is excluded from Google's index.
b) Google is down.
c) Searchers are not interested in your site.
d) Google is making changes to its index and you might have left the top of the SERP.

Right Answer is d/e

Explanation: a. and b. are wrong. a. is wrong because the fact that you don't have traffic from Google does not necessarily mean you are banned. b. if Google were down, which is probable in theory but has never happened (or at least for a very long period) until now so it, there would be no traffic at all from Google to your site (but if you don't have any traffic from Google, there are other more probable reasons for this, so when you don't have traffic from Google, don't think that the reason is that plain). c. is the most probable reason because if you users don't click on your listing in Google, then you will not have traffic from Google and very often the reason for c. is not an error on your site, but changes in Google's index.

When do you apply for reinclusion in a search engine's index?

noreply@blogger.com (SEO Consultant) — Mon, 23 Jun 2008 08:01:00 +0000

Question: When do you apply for reinclusion in a search engine's index?

Answers:
a) When you have made changes to your site.
b) When you have changed your hosting provider and the IP address of your site.
c) After you have been banned from the search engine for black hat practices and you have corrected your wrongdoings.
e) When you are not happy with your current ratings.

Right Answer is c
Explanation: Correct is c. In all other cases, submitting a reinclusion request is either unnecessary (as in a. and b.), or even harmful (as in d.) because it can be regarded as spam. On the other hand, if you have been banned for black hat practices, it makes no sense to submit the site for reinclusion, if you have not corrected what was wrong. More about reinclusion can be found in the Reinclusion in Google article.

What are the advantages of submitting sites to search directories? Check all that apply.

noreply@blogger.com (SEO Consultant) — Mon, 23 Jun 2008 07:55:00 +0000

Question: What are the advantages of submitting sites to search directories? Check all that apply.

Answers:
a) Submitting to search directories increases your rating with search engines.
b) By submitting to a search directory, you get a backlink to your site.
c) By submitting to a search directory your site gets certified.
d) When your site is listed in search directories, this increases the chances that search engines will index it sooner, compared to when it is not listed.
e) Submitting to search directories is a good Web marketing initiative.

Right Answer is b/e
Explanation: Correct are b., d. and e. because submitting a site to search engines is a good Web marketing initiative that increases the chances of having your site index and when your site is listed in a search directory, you list its URL as well, so you actually get a valuable link. a. and c. are wrong because the sole fact of submitting your site to search directories neither gets you a higher ranking, nor gets your site certified.