seomarketing

Aligning Marketing Automation Tools With Sales Goals

seoconsulting — Fri, 04 Apr 2014 06:28:49 +0000

What is AUTOMATED MARKETING? and How do you think it can help your business?
Well from a layman point of view I will say the term Automated Marketing will refer to a simultaneous act of marketing online that causes a repeated chain reaction...yea right layman's point of view!
The world is gladly moving on to the digital hemisphere and we are having less people working with the analog mode.
So in marketing of today you have got a lot of softwares that can help you do better at any field.
This in turn do increase productivity and helps you to successfully manage your client base.
Quickly responds to client claims or queries.
Study your product or service outputs, compare and contrast with your competitors.
Easily develop marketing strategies that wins.
All this and more are the imaginary things you can actually make possible with the use of automated marketing.
Automated marketing is simply the use of marketing tools that do marketing, perform marketing or execute marketing for you with you the user controlling the buttons.
This tools provide you with simple clean reports and data presentations to help you bull point where your marketing efforts need improvements.
In marketing of today, we have all sort of methods and approaches to it, but to make it simple...I will cut to just breaking them into two.
1.) ONLINE MARKETING
2.) OFFLINE MARKETING
The online marketing refers to marketing done online.
The offline marketing refers to marketing done in real world.
The rules of marketing mix (FOUR P's OF MARKETING) do
markup this two.
So you can say they are practically two sides of the same coin.
Your online marketing effort can affect your offline marketing effort and vice versa.
This is the reason it is advisable to always watch out for your online reputation as a company or brand.
I will only focus on the online marketing aspect since that is the area SEO Web Analyst®™ is KING!
Online marketing deals with the use of the internet to improve sales, get leads, and also visibility=popularity=branding=credibility
with the use of online marketing techniques you can actual measure your marketing performance, gain more insight about your competitors, easy feasibility study and I mean feasibility study since both online marketing and offline marketing are two side of the same coin you can correlate feasibility study online to what you will actually get offline.
Online marketing usually was more like the alternative to traditional marketing, because then it did not cost as much as it does now.
But this is not to say we SMEs (small medium enterprises) cannot carry out online marketing.
Mostly you can hire an expert in the field, but they too are not cheap to maintain...and really don't blame them, blame the wall street big corporate giants like Google and Facebook who tend to determine the pace of branding and getting traffic online.
The idea that a small business company can actually achieve a lot from online marketing most come from one that is heavily invested in reading, acquiring skills and must have tried tons of tools to the point of no return.
Because online marketing comprises of a lot of mediums to drive in traffic=leads=sales=customers
Now there a lot of web marketing automated tools one should really look at getting hands on that can simply handle
*email marketing
*search engine marketing
*social media marketing
*blog marketing
*sms marketing
*Article marketing
*Paid per click Management tools
*Customer management relation tools
and a lot countless others.
If you were to invest on each of this tools they will probably end up as a fortune and funny enough each have got a role to play in your web marketing effort as a small business owner.
This is majorly the essence SEO Web Analyst®™ was created for SMEs and thus we believe that any average marketer can use the tools we have in stock.
Will be providing some features of our FREE service to the world
before the 25th of APRIL!
If you are a small business owner this will be a great avenue for you to take this few release features for a spin.
I hope you see the concept and understand the need for an automated marketing tool to improve your online marketing efforts.

Let SEO Web Analyst®™ give you two reasons to sign up for our BETA TESTING ACCOUNT!
1.) It is a Marketing Tool
2.) It is a Sales Tool
So you have a all in one Automated marketing Tool that is powerful to the point that our free tools other marketing tools site offer theirs as premiums!
Sign up for BETA TESTER ACCOUNT and get to test SEO Web Analyst®™ tools for free on your business.
PLEASE NOTE:-SEO Web Analyst®™ free users tools Release date will be available by 25th of April so you get to see the power of a full automated marketing tool in action....when we launch this year!====>SIGN UP FOR AN ACCOUNT TODAY FOLKS! @http://www.seowebanalyst.com/register.php
Thanks
Courteously
Olatunji.adetunji
SEO Web Analyst®™
WEBSITE:- http://www.seowebanalyst.com
TWITTER:- https://twitter.com/Firmaffiliate
FACEBOOK:- https://www.facebook.com/SEOWEBAnalyst
GOOGLE+ :- https://plus.google.com/+Seowebanalyst

Tags:

marketing tools

content marketing

sales tools

seo web analyst

automated marketing

How to promote with Facebook

seoconsulting — Sat, 29 Mar 2014 08:47:15 +0000

Use the infographic image to learn how to build #viralmarketing with your facebook accounts or other social site accounts like google+, twitter, myspace and the rest.

Social media marketing is basically an avenue for getting consumers for direct purchase of a service or product.

Using the right approach matters a lot, most people tend to see the relevant in this; that social media marketing is for people that like to perform a call to action segment of marketing...that is why it converts more than search engine marketing.

Social Media Marketing as more penetration of audience that can be easily persuaded to buy.

///////////////////////////////////////////////////////////////////////

HOW DO YOU KNOW IF YOUR BUSINESS IS SUITED FOR SMM?

////////////////////////////////////////////////////////////////////////

The more idealistic business to portrait on social media sites are of any type.

whether you are selling a product or service as yourself or as an affiliate...it really does not matter.

But what matters a lot is how appealing your business is on facebook.

You have two set of businesses, you have the consumable and the non consumable.

Consumable businesses are such of confectionery products, dietary products, body products, health products etc

while the other can be product you create base on customization, not ready made products, services you render etc.

When you couple in the factors of offline marketing you will understand that social media marketing and direct marketing really have a lot in common.

But from studies it has been know that OTC products don't sell well on social media sites, rather a call to action online purchase product do, with over 60% success of online purchase done via facebook everyday with the use of facebook ads and apps.

So you will say how then can I promote my services which are not online based?

//////////////////////////////////////////////////////////////////

HOW TO PROMOTE OFFLINE BUSINESS ONLINE

/////////////////////////////////////////////////////////////////

1.) You need a page or a community group

Try to create such activity with interested people...yes it is quite difficult to do, because you likely will have to promote the group or page to get likes or invites (how to promote on Facebook has been covered in our previous post, but will be doing an advance approach later on).

2.) Post images that describe your innovations

Like what I was told; people don't want to buy your stuff

unless it solves a problem...they have a problem that is why they come to you for solutions, so pitch them the solutions and not the item itself. That way they will be the one to pitch the item to a friend :)

Know the difference between features and benefit of your stuff, never miss them up and always present benefit first, because benefits=solutions.

3.) Use all sort of social media materials

They say a picture speaks a thousand words so imagine what a video can do?

mix your images with video tutorials and promote it on your group or page it will boost recommendation and awareness...you could set up a youtube channel for this and get your facebook followers to follow you on your channel.

You need to be pro-active and not live your page to be stalled, get involved ask questions, and answer questions too.

4.)Be unique and stand out

There are a lot of people probably doing what you do! if facebook has 800 million subscribers all around the world, the chances that there is a one in a million person like you is 800!

So what differentiates you from the 800's? Yes you need to stand out with your own points and approach of doing things.

5.) Leave your signature

You need to have such, a logo a remark, something that people can identify you with your product or service and always have your contact details on it, so they can call, email or reach you via other means.

Follow this gesture to see remarkable change in trend with your facebook marketing approaches.

Thanks

Courteously

Olatunji.adetunji

SEO Web Analyst®™

WEBSITE:- http://www.seowebanalyst.com/

TWITTER:- https://twitter.com/Firmaffiliate

FACEBOOK:- https://www.facebook.com/SEOWEBAnalyst

GOOGLE+ :- https://plus.google.com/+Seowebanalyst

Tags:

social media marketing

social marketing

facebook marketing

Facebook Is Reportedly About To Slash Your Page’s Organic Reach Even More

seoconsulting — Sun, 23 Mar 2014 20:00:54 +0000

Social Media Marketing King "FACEBOOK" has now make it more impermeable for social media marketers using facebook to gain audience and traffic to sites a tough challenge! Just last year was Google found guilty of doing same with keywords that drove traffic to your sites (not provided) found in your Google analytic dashboard [this keyword tagged not provided are from signed in google page users] so in true sense you are not getting the right readings for which keyword brings in the most traffic to your site with the "not provide" getting more that 60% of organic traffic.
Now its sad that FACEBOOK has now joined the bandwagon of wall street companies like Google, whose intentions is to increase more ads revenue.
Nowadays it is much harder to retain keyword ranking on Google now it is said that your organic reach on facebook (if you own a page) as been reduced to 10% reach...so that would mean an advertising giant like Nike, which has spent a great deal of internet effort collecting over 16 million Facebook likes, would only be able to affect of around a 160,000 of them when it pushes out a post.
This is to reflect on the concept that when Google and Facebook came into play and make their stand on the tuff of SEARCH ENGINES and SOCIAL MEDIA, they both created avenues for individuals to become professionals in SEO marketing, Social media marketing, etc to build brands, generate sales etc.
My guess is this, this two companies are wall street companies now and as wall street companies they aim to keep enriching themselves and it seems they are getting a lot of competition from the individual experts that has taken up the dual of specializing in the art of marketing online using their sites as mediums to reach targeted audience.
They have built a lot of traffic over the years to be number 1 and 2 most visited and most popular brands online...and have paved way for them to becoming a great force to reckon with in terms of advertising and reach to companies and businesses....But to be honest with you, I personally see the online marketing scheme as an alternative to offline conventional marketing...and not to compete with it in terms of budgets and revenue.
Nowadays a lot of big companies pay a lot to run ads online, huge sum that rivals their offline marketing.
So the true nature for online marketing as been mismanaged, because one it is no longer an alternative to conventional marketing but a competitor, it does not suit small business owners as they have to pay per clicks and when you hire a specialist to do this FACEBOOK and GOOGLE make it more tedious by giving rules that they break themselves.
eg Google has a penalty for duplicate content, by dropping the site with the copied content below the search results, eg search for the meaning of "anything you have in mind" they scrape the meaning from a site and place it on top while the main site is below the search results.
same can be found with Google scraping content from wikipedia and placing the scraped content on number one while the source of the original content is located below.
Facebook and Google are trying to protect their ads power to users (paying users for ads), they want you to max out paying more for ads and tell you they are trying to fine tune, make it better.
Eg Facebook now shows you what it likes in your feeds, by showing Like pages Feeds you don't even have preference to...or the use of facebook ads to mislead users? am sure you must have seen a lot of that going around...I remember back then you have the right to report such ads. But now facebook don't scrutinize what you post as ads, they accept all rubbish and garbage ads all for the intent to take in more money for ads that are not of good use to the advertiser.
Facebook policy restricts you the user on what you even share that is in violation to facebook itself...if you make a post from some sort of neutral view on religion, politics, etc they are basically bias on such.
Facebook privacy policy is one of the most influential to scammers and fals pretends.
The ideology that you as a internet marketer can actually work with just one mode of web marketing should be erased, you should start taking your specialization a bit further.
What are your own personal experience using facebook for marketing?
Please share it with us by leaving a comment.

Thanks
Courteously
Olatunji.adetunji
SEO Web Analyst®™
WEBSITE:- http://www.seowebanalyst.com/
TWITTER:- https://twitter.com/Firmaffiliate
FACEBOOK:- https://www.facebook.com/SEOWEBAnalyst
GOOGLE+ :- https://plus.google.com/+Seowebanalyst

Tags:

Event management and planning in Nigeria (ABUJA)

seoconsulting — Sat, 15 Feb 2014 09:04:18 +0000

Okay here is the scenario: You need to plan an event, but you have no background in event management or event planning. Somehow this duty has been entrusted to you.

Relax. Errand Boy is here to help!

1.) Mark out your BULL POINTS
In this segment you are to write down all that comes to your head with respect to do and don't needs, all points are vital in getting your ball pen rolling, no matter the kind of event you are planning or managing. You need to make a list of the things that come to you at that instant, they may not be relevant in the long run when you start filtering but just to have a comprehensive list, make sure you jot them all down.

2.) Get an estimated management budget
You need this area to be well flexible, because in most event management and planning scenarios the budgets do not meet up to what client do expect and at the end the event planner ends up with low profit or zero profit.
You need to get approval from your client about how flexible they are with their budget and if they are open to new ideas, because there are always to way around achieving results.

3.) Event Location
Well this is an area that is well covered by all businesses, "your location matters a lot in business" - am sure you must have heard that a lot, reason why most business will like to relocate their business to a more urban area from a suburban area, because it sells! so if you get the drift, then you will know this for a fact! that if you want to get your audience and more people to your event, your location is the key! infact this area is so crucial that it also affect the time of the event!

4.) Date of Event
The date of an event is mostly over looked, and can deem the poor result of an event planning! The date you pick for your event is crucial, because it needs to synchronize with the mood of the environment. YES! it has to, because you will not like to do an event when the whole world is crying at large of "fuel scarcity" or when there are political turmoil, bomb blast, etc. If you want to plan an event that is memorable the pick a date that falls with such event....There are dates for each event that can be shared with you by a professional event management company.

5.) Event Marketing
The invitation to your event is one of the most important aspects of the entire planning process. You don’t want to send out the first invite too early or too late. Three weeks out is a good rule to live by. But if you want to get on executives’ calendars, you might want to send it out even earlier. A more detailed, elaborate invite for a dinner event is appropriate, but you may want to be more simple and straight to the point if you’re presenting a demo. Include directions that include access to public transportation. Make it easy to be an attendee.

Also, you’ll want to segment your invite list. Web Marketing automation can help immensely in this case. An invite to analyst event will just junk up a CMO’s inbox. And you’ll want to follow up, do pick up and delivery for most of your gift items. Those who have RSVP’d should receive reminders that differ in timing and message than those who haven’t.

6.)Cross-check your event plan
Visit the venue the day before your event. Envision how you want attendees to experience the event. What signs need to be in place to avoid confusion? Where should you station staff? Basically, you want to understand what your guests will see from the time they walk into the venue to the registration table to the actual event. Feel matters. And the only way to anticipate how your event will feel is to walk a mile in your guests’ shoes.

What are your tips for throwing an event? Have you learned any lessons along the way?
For your professional Event Management and Planning with Pick up and Delivery Services in ABUJA please visit ERRAND BOY

Tags:

event management

event management and planning

TYPES OF SEO PACKAGES WITH SEO PRICING AND SEO COST

seoconsulting — Fri, 31 Jan 2014 07:25:51 +0000

There are three types of approach when costing your seo prices for your website, mostly seo firmswill select a combination of the two listed or just select one method to adopt as a seo pricing model to offer affordable seo packagesfor their clients.

TYPES OF SEO PACKAGES

1.) Pay as you go SEO

2.) Quotation SEO pricing

3.) Monthly SEO pricing

Under each type of seo packagesa seo specialistor seo firmcan easily work to fine tune their requirements to the best need of their clients and provide solutions to achieving what they want from their seo campaigns.

PAY AS YOU GO

Under this method of seo pricing a client is simply priced for a low base price, with the cheapest seo prices that rates from 30$ to 500$ per package, it is usually a onetime seo cost that greatly depend on what the seo consultantor seo marketing companyhave got to offer, due to the low pricing of such seo packagesthere is little value to expect from such seo prices with on page seo optimization, more reason you will look at them no difference to a link building company.

Most pay as you go seo pricing model adopt the seo consulting servicesmodel, that is providing seo consultingand trying to better a current website search engine ranking positions, their seo packages consist of mainly off site search engine optimizationwith all sort of link building strategies which includes mostly Wheel links with the following link management

1.) Social book marks

2.) Web 2.0 profile back links

3.) Edu and gov back links

4.) Forum profile back links

5.) Blog commenting

6.) Forum commenting

The quality of links from high page ranking sites greatly depends on the package you select; this kind of seo pricing is best suitable for those that will like to improve their rankings on search engines.

While for a seo consulting servicesthe client is usually face with a much more open prospect of gaining more insight on their seo projects, because the seo specialistis faced with the duty of explaining in details what needs to be done to optimize their clients web page, to provide recommendations and offer clients best resources that will help them to achieve their desired results. The seo consulting services are majorly base on hourly pricing and their seo packages consist of online search engine optimizationthe following;

1.) Keyword analysis

2.) Keyword optimization

3.) Web page optimization

4.) Seo web analysis report

5.) Recommendations for offline optimization

The use of an seo consulting services is to simply provide detailed information, reports and analysis on certain analytic factors that may be over looked as to why your site may not be ranking well, not converting sales, not pulling desired traffic or how to improve your web site overall performance online.

QOUTATION SEO PRICING

This seo pricing model helps to allow the client to work on a custom approach to their seo projects, the seo services companywill require to provide a seo cost for the client’s project and weigh them by semantic factors, which will be the bases of their seo cost, due to the nature of this type of seo pricing the price models are never found on the site, they work ethics behind this seo pricing is to cost an seo project base on the seo requirements and that all seo works are unique and their prices cannot be base on simple seo price model.

The same seo work to be carried out on a quotation seo pricing model is similar to the monthly seo pricing model but only differs in sense of seo costing.

MONTHLY SEO PRICING

This is the most featured seo packages and mostly it is constrained by some criteria to what each packages can deliver with respect to the keyword competition a client wants to rank for on search engines, if they do not meet this criteria they clients is then optioned to send a custom seo pricing by sending their keywords and their seo budgets alongside their url for proper evaluation.

Most monthly seo pricing are full seo services that consist of (SEO) Search engine optimizationboth on and offline strategies and (SMO) Social media optimization, since social media is now a part of seo ranking scores and for increased popularity and visibility of the site online.

The following are some features associated on most seo optimization companyseo packages;

SEO SERVICES

1. Off-site Search Engine Optimization (SEO) Strategies

2. Keyword Optimization

3. Webpage Optimization

4. Link Building Management

5. Search Engine Submission

6. Directory Listing

7. Pay-Per-Click Management

8. Article Marketing

9. Social Media Marketing

10. SMS Marketing

11. Web Press Release

12. Full in depth SEO Analysis Reports

13. Online Marketing Survey and Analysis Report

14. Forum and Blog Posting

15. Social Book Marking

If you will contrast and contract between the level of seo packages, you will realize that the monthly seo packages is the best and most approachable way for new starting websites and it is the most affordable seo packages that consist of full seo services same as the quotation seo pricing model, most seo firms now include the pay as you go as a seo consulting service for their web clients, it helps them to cut cost after ranking on contract held projects.

For example on our seo optimization companysite we offer affordable seo packages based on both seo consulting services, the monthly seo packages and the customized seo services for web visitors, and it has been the best approach for us at SEO WEB Analyst ®™, hence clients get to select from different approaches to meet their seo needs and wants.

Tags:

Rate your best seo specialist from our seo experts list

seoconsulting — Sun, 08 Dec 2013 12:28:27 +0000

The terms SEO Specialist or SEO Experts have different results on search engines year in year out, but to make the best decision of selecting the best seo specialist or seo expert of all times, we ran a bit of investigations and scrutinies on those that finally made our list as one of the best seo specialist and on our opinion should be in the HALL OF FAME if there ever will be such for digital marketers (search engine marketing category).

This selection is base on each seo specialist impacts both in the search engine optimization hemisphere and what their online reputation as a seo expert precedes about their accomplishments.

Most of the selected search engine experts has either authored, awarded or been featured on The Wall St. Journal, USA Today, The Los Angeles Times, Forbes, The New Yorker and Newsweek and ABC™ Nightline and popular TV Media News or worked on projects for Fortune 100 corporations.

PLEASE NOTE: This listing is not set to promote any seo specialist positions nor their respective search engine optimization company, each search engine specialist were picked from both seo experts list for 2009 by Robert Wright and Steve Wiideman and seo expert list by Vaughn Aubuchon, coupled with discretions by our in house judges.

Top list of #seospecialist around the world visit http://www.seowebanalyst.com/seo-specialist.html to see if your Favorite seo expert made it on the list and give them a rating.

December is here and 2013 is slowly out of sight! what are your plans for yourself in 2014? need a new business? new house? need to get a car? hmm this are quite a handful of new year resolutions ++++ but this is one you definitely will love! #Seowebanalyst is offering a beta tester account to see how we can work to improve your businesses no matter the niche your business is in. So sign up for a beta tester account today no obligation, and no credit cards required.

SEO Web Analyst®™ wishes you all a new month. Hey it is December and Santa is around the corner! join us in 2014 when we launch our early bird release by March 2014, come on board as a beta tester and apply the tools to your current business, the web marketing tools are all designed to suite even the small business owners out there***** So what are you waiting for****** join #Seowebanalyst and see results in your business come 2014!

visit===> http://www.seowebanalyst.com/ and register!

Thanks

Courteously

SEO Web Analyst®™ Team

http://www.seowebanalyst.com/

Tags:

seo specialist

seo experts

seo web analyst

search engine specialist

Solar Panels and Inverters Usage in Nigeria

seoconsulting — Sun, 27 Oct 2013 05:14:58 +0000

The use of solar panels is basically an indigenous discussion in this era of unstable and erratic light supply in Nigeria, the debate of whether to rely on an alternate power supply for electricity as ever been a great argument among the populous living in the urban region with most population striving on daily jobs like barbers, saloons, drink sellers, super marketers, etc this typical entrepreneurs are majorly affected with the power failure and outage to their business with respect to incurring cost for fuel and maintenance for their generators.

Even with the outlined merits of the use of solar power or solar energy for alternate power supply, it tends to poise in one’s heart why the use of solar panels has been of less implementation among the urban areas in Nigeria. The most viable answer is majorly base on cost of getting a solar inverter, solar panel and inverter battery is quite expensive in the market, I for one will state this that the use of solar panels to power your electronic is not a must, you can actually make use of your local electric supply to alternate for solar energy derived from the sun to produce electricity (with the use of solar panels), the use of solar energy is to focus on a solution that will eradicate poor supply of electricity, reduce your electrical bills and other related cost or expense, and the use of solar panels or solar inverters is the best choice, most installation without the use of solar panels do cost 100,000 Naira for a single 200Amh inverter battery, once you have installed this alternative power supply, you can get to enjoy uninterrupted power supply.

With solar panels you don’t need to worry about erratic supply of light and it takes low on maintenance because it is all weather friendly type of alternate power supply and can withstand the harsh weather in all region and since it’s PVCells rely on heat energy from the sun to provide electricity the use of solar inverters are put in place when the sun has done it’s half. The rule of thumb for calculating solar panel quantities for a building is to simply calculate the quantity of voltage needed to power a housing unit, depending on the quantity of electronics you are using; the more electrical appliances the more solar panels and inverters with inverter battery will be required.

Now most people do not realize that the use of solar panels in the alternate power supply is to provide heat energy that is converted to electricity which is now stored on the solar inverters to power the inverter battery that now supply power needed for your house hold equipments, a single invert battery can be powered by 3 solar panels to power a 200Amh powered inverter battery.

You can get pricing for any type of installation you want from our website or get professional quotes for your entire building at http://www.containedenergyng.qoute.html

Tags:

solar panels

solar panel

solar panels in nigeria

Inverters in Nigeria

Inverters

How To Perform Better Social Media Marketing

seoconsulting — Wed, 02 Oct 2013 08:43:50 +0000

In succinct points, these are the most important ingredients to perform social media marketing on social media site:

* Choose your strategy – a static site or one with frequent postings.

* A simple word-based website. Leave the fancy graphics to Entertainment Industry

* Use a dot-com address whenever possible

* Build your social media presences within the framework of your niche market

* Have a content related topic that engages easily.

* Ad material frequently

* Post what your audience wants, this are information they will need.

* Make it very easy to find (create categories – post categories at the top of your site)

* Post material in a variety of formats (audio, video, fact sheets, and story-based articles)

* Place your content on Facebook, Google plus and Twitter (or the sites that work best for your audience). Don’t worry about the endless options.

* Create fact sheets on key topics to respond so you won’t feel overwhelmed by user requests.

Conclusion

We understand that some people feel that all of this is simply too much when it occurs in conjunction with existing jobs. You’re right, it is. For those of you who choose a great static site, good for you. Make it the best.

But for the remaining, the question is exposure. Would you rather have 10,000 people interested in what you do come to you and spend two minutes a day being exposed to your material? Most corporations would love to have that interaction.

You just have to master the use of social marketing and media marketing and then combine the two to achieve social media marketing, do this two right and you get more likes, followers, tweets, and other relevant call to actions that will increase your social popularity, and now thatsearch engine marketing also induce the use of social media marketing it will be a shame to see that your business or site is not engaging in such activity for maximum exposure and traffic.

Tags:

social media marketing

search engine marketing

MY TEN CHECK LIST IN SELECTING A SEO COMPANY

seoconsulting — Wed, 04 Sep 2013 12:14:39 +0000

This list are meant to be guide lines and should not be used as your final means, but if perfected your

chances of hiring a seo company that will not perform best for your seo needs will be reduced to the minimal

kindly follow the steps highlighted below so as to enjoy the true benefits fo hiring a reputable seo firm to work

on a successful web site presence for your business online.

1.) I look at their rankings on all major three search engines, must be within top 20.

2.) Ranking on Google gives them a 50% score and ranking on Bing a 25% and yahoo a 25% score.

3.) I look at the number of competitors, which is the number of websites returned for the keyword.

4.) I make a selection of 10 seo firms from the selection of top 20 search engine listings.

5.) I select a random of three choices that includes seo consulting services as part of their services.

6.) I look at their affordable seo packages by comparing; most don’t offer the same seo packages.

7.) I look at their alexa performance with respect to their web metrics.

8.) I look at the age of their site by whois look up, a young site with better metrics scores more.

9.) I look at how many of their targeted keywords they were able to get on search engines.

10.) I look at the site itself, does it convey the right message I aspect to see.

These are my top ten check list I use to perform a quantitative analysis with the selection of a qualified search engine optimization company that is competent enough to provide me a sound ethical seo marketing services and internet marketing services.

In most cases you may find out that a lot of these seo firms do fall short on ratings but a handful of them are just based on the short run (BETA TESTING), with so many seo companies and internet marketing companies populating the internet with several semantic seo packages one can really fall short with the real deal.

The use of this check list is to simple provide some sort of guideline to help protect your interest and not to lose sight of what it is you as a web visitor or prospect need out of a patronizing offer, follow them using a spread sheet format with each of them as a criteria and by the time you are done you can weigh them by points you must have assigned (assign points by importance).

Tags:

PERFORMING SEO KEYWORD RESEARCH THE RIGHT WAY

seoconsulting — Wed, 31 Jul 2013 13:42:15 +0000

By now you must be familiar with the fact that search engine traffic are basically base of keywords and every keyword is associated to a particular niche market and if you are looking at getting traffic via search engines then you must consider keyword as one of your most essentials to overcome the hurdle of seo web marketing.

Performing keyword research for either search engine optimization (SEO) or pay per click (PPC) is a must do criteria if you are to look at gaining a better return on investment (ROI), could be time, energy or money, either way you need to maximize any effort you have applied and the best way is via keyword research.

Most of you must not know this but keyword research is what you perform when you carry out keyword effective index (KEI), the information you get apart from the indices value associated to your result is far from your keyword research. The search volume you conduct from the Google keyword tool only represents the total volume of keyword search on Google either globally or locally, so you have a virtual idea of how much trend a particular keyword has in a specific country (LOCAL SEARCH). Local search result is a very easy way to attain keyword ranking for normal difficult keywords like “SEO OPTIMIZATION, SEO COMPANY, or SEARCH ENGINE OPTIMIZATION” you will find them easy to target when you perform local seo on them, and their success for your business is simply on how much search volume comes to them from your region. Eg search engine optimization have got a overall global monthly search on Google of 201,000 search volume all around the world, while a local search volume from India could be 25,000 monthly. This search volume is very good in starting up a search engine optimization company in India because of its share and you can easily target your audience.

Another issue to consider is the use of proper keywords, as they are various keywords to work with when targeting keyword for traffic. There are keywords used for research and those for consumer, the keywords used for research are used for comparison and most end with “s” or have more long tailed keywords in them and stop keywords with words like “TOP” “BEST” “WHAT” “IS” “A” “IF” etc. Some have more conversion than others, some are for decision making while some are simply for research, it all depends on what mind set the search engine user have got when typing this keyword phrases.

Consumer keywords are more specific and mostly contain two to three keyword phrases, and are mostly derived from high impact single keywords, eg NOKIA (This is a single keyword with a lesser sales conversion) and Nokia E90 (This is a two keyword phrase with specific search, the tendency is high that if your website ranks top three on Google you will get a 1% conversion from the search volume directed to your site every month) or Silver Nokia E90 (This is also a good consumer keyword phrase with a better conversion rate), so the idea is simple the more specific criteria the user place on a keyword phrase the better the consumer conversion rate to click through to your website if ranked top three for this keyword phrase.

Sometimes a keyword with low trend does not mean that such a keyword usage won’t be successful, what I mean by low trend is the keyword popularity in a local region, for example you have a global monthly search volume of 201,000 for keyword phrase search engine optimization and in the USA you have a local monthly search of 100,000, then the trend for this is to calculate the total volume of USA population and then use it to divide the multiplication of the keyword local searched volume by 100% and divide it by the total population from the USA, your result will tell give you an insight of how popular that keyword is and that is the trend formula I apply, a low trending keyword those not mean bad business in a niche area it only means that you have to work on your keyword publicity and branding if associated with a company product or service. A closer look will also reveal that some keywords with low search on Google might have a upper edge on Bing or Yahoo, so always targeting a single search engine is never advisable to practice, moreover achieving a balance among the top three search engines might be difficult since what works on Google may likely not work on Bing and Yahoo.

So when targeting a keyword you first look at the following criteria:

1.) What is the Keyword search volume locally

2.) What is the population of the country your targeting

3.) What is the trend indices of the keyword in the country

4.) What is the KEI result

5.) What methods have you strike out for branding

You follow these bits and set out more realistic goals for your web marketing strategies and see how the results build up by applying them one by one.

Hello I am Olatunji.Adetunji and am an seo specialist working with a seo firm, where I provide consulting services to help you leverage your online marketing budgets. You can also learn a lot of cool stuff on the site when you sign up for a free account.

Topics like PPC, SEO, HTML, ARTICLE MARKETING, PLR, CPA, and so much more, visit the site today and get your site seo optimization a gear up, when you broaden your know how’s.

Tags: