SEO News | News on SEO -By Mr SEO

Stolen ID Search Engine

2007-01-29T08:45:00.000-08:00

If you use a computer there is close to a 50 percent chance that your personal information was, or will be stolen. A Silicon Valley search engine wants to help. NBC's Scott Budman shows us how one click can show you everything you need to know.

It's easier than ever to do business on your computer, but with that convenience comes danger.

Scams, viruses, theft...all online...all a threat to your good name. Now a search engine to tell you if you've been a victim.

"And you can find out if your information has been compromised online."

StolenIDsearch.com can in seconds let you know if your private information has been stolen.

"This is data being lost because you're on a phishing site, or data lost because you have keylogging software on your computer, tracking every key stroke you make. This is data lost because it's being posted and bought and sold in an internet chat group."

One hundred million people had personal data compromised in 2006 alone, this is one search engine where you don't want results.

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PPC Search Engine Workshops, to be Sponsored by Yahoo!

2007-01-19T08:17:00.000-08:00

Port Townsend, Washington - (Cheap Web Hosting Directory) - January 18, 2007 - The principals behind PPC Summit have been teaching seminars about PPC, sponsored by Yahoo!, for the last four years. As students consistently demanded more advanced information about pay per click, the intensive format was born.

The PPC Summit search engine marketing conferences are scheduled to be offered in Atlanta, Los Angeles, Chicago, New York, London, Vancouver, Boston, San Francisco and Dallas.
Designed by former search engine insiders, the event features two days of interactive sessions on pay per click advertising, the PPC Summit is a new concept in training for search engine marketing, geared toward professionals and managers at all levels. Session participants endeavor to learn the ''how to'' of pay per click in detail, and attendance will be limited to allow increased networking. The summits are designed to provide advertisers and agencies with the tools, contacts and resources they really need to effectively manage a pay per click campaign, not with a vague, 'Big Picture' overview. Each day offers four customizable tracks designed to appeal to the needs and skills of anyone involved in search engine marketing (http://www.ppcsummit.com/agenda.html).

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Q&A Land: New Column From Search Engine Land

2007-01-17T05:56:00.000-08:00

One of my resolutions in starting Search Engine Land was to spend more time doing Q&As with people. There's no better way to ensure I do that than to start a column. So I'm happy to announce that Q&A Land becomes the second column offered by Search Engine Land.

Unlike Link Week, which started this week and runs on Mondays, Q&A Land is a "floating" column. It will happen once per week, but the actual day might change.

Read the full story...

Wikipedia founder plans search engine to rival Google

2006-12-24T05:40:00.000-08:00

Wikipedia founder Jimmy Wales is working with Amazon to launch a search engine to rival Google, relying on human judgement rather than algorithms.

Wikiasari is scheduled to launch first quarter of 2007, backed by multimillion-dollar funding from Amazon.com and Silicon Valley financiers, reports the The Times of London. The name is taken from name from wiki, Hawaiian for "quick," and asari, Japanese for "rummaging search".

Wikiasari will use the same user-based technology as Wikipedia, an online encyclopaedia which allows readers to edit entries. The new search engine will work on a similar premise, with Wales claiming Google’s computer-based algorithmic searches are open to manipulation and are no match for human judgement.

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Danny Leaving Search Engine Watch

2006-09-03T20:50:00.000-07:00

After ten years, I'm leaving Search Engine Watch and almost certainly leaving the Search Engine Strategies conference series as well. My contracts with their owners Incisive Media are expiring, and we've not been able to agree on new ones.

I'll explain more about the situation below. However, let me stress that the purpose of this post isn't to cast blame. It's simply to explain directly from me to those who care about why I'm leaving the site and conference series with which I've been associated with for so long.

Read more...

Search Engine for Financial Services Launched by Dow Jones

2006-05-05T14:45:00.000-07:00

New York, New York - (Website Hosting Directory) - May 5, 2006 - The Relegence Corporation, along with Dow Jones and Company have launched Dow Jones Total Coverage, an ''information command center'' designed for buy-side and sell-side financial professionals.

Dow Jones Total Coverage, powered by Relegence's real-time search and news technology, was created to filter and sort all of Dow Jones' content, as well as information from more than 15,000 third-party sources, to present users with only the most relevant and actionable information for their trading and investing strategies.

It is hoped that users, from fund managers executing multi-asset trades to research analysts requiring 360-degree views of their companies and sectors may tailor Dow Jones Total Coverage's advanced prioritization and filtering system to make fully informed decisions. The algorithm-based customization tools combine relevancy ratings, alerts, subject clustering, real-time search and heat indicators with ongoing monitoring of the markets and holdings for each user's individual trading and investing strategies.

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MSN Search goes Offline

2006-04-07T09:05:00.000-07:00

MSN Search Engine users must’ve been "very pleased" when seeing that their search returned only one message, a warning saying the service was not working:

"The service is currently unavailable. Our team is working to restore service as quickly as possible. Please try your request again later."

According to a Microsoft spokeswoman, the search engine went down around 8:30 a.m. Pacific Time and ended around noon. As for its causes, Microsoft could not provide an answer. The company claimed it was still trying to determine what went wrong.

This outage is rather unusual for a service of such high visibility, giving Microsoft’s technical resources and expertise. Even though the service appeared to be working now, this outage means more consumers are likely to lose their trust in Microsoft, a company doing rotten already from this point of view.

According to comScore Networks Inc, MSN's search engine ranked third in the U.S. in February, with 13.5% of all queries, way behind Google Inc. (42.3%) and Yahoo (27.6%).

Source

PodZinger: Podcast search engine extraordinaire

2006-01-11T07:06:00.000-08:00

PodZinger is out of beta. If you enjoy podcasts, you will want to take a look. And if you are interested in the latest search technology you will deffinitely be interested.

There are many excellent podcast search engines out there. What makes PodZinger different is that the technology does not rely on meta data alone to categorize the podcasts. PodZinger turns podcasts into text and then indexes it. In this way you can search the entire podcast.

The audio is transformed into text with the help of Speech recognition technology from PodZinger’s partner, BBN Technologies.

When you do a search, PodZinger finds the relevant podcasts and also highlights the segment of the audio in which your search term occurred. And it gets better: By clicking anywhere on the results, the audio will begin to play just where you clicked.

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Google to Sell PCs with Own Operating System?

2006-01-03T17:06:00.000-08:00

Just five years ago, Microsoft Corp. was considered the Big Bad Wolf of the media business.

Armed with a stockpile of cash and the Windows operating system that dominates office computing, Bill Gates' company was expected to huff and puff its way into America's living rooms as well, with video game consoles, home networking systems and TV set-top boxes.

But today, there's a different wolf at the door. Although Microsoft is still flush with $40 billion in cash, it is Google Inc. that the media industry fears most. So intense is Google-fueled paranoia, in fact, that industry watchers believe the Internet search giant could drive profound changes in the media, entertainment and technology landscape in 2006.

Already, old media are investing heavily in new-media ventures. Newspapers like this one are defending their bread-and-butter income — classified advertising — by stepping up their Web offerings. Media conglomerates such as News Corp. are buying Web properties like MySpace.com that connect them to young audiences, who are forsaking television and radio in favor of the Internet.

This year, new media could return the favor by investing in old media — the folks who know the most about producing entertainment content.

Here are some predictions for the media industry for 2006, based on interviews with industry analysts, executives and investors, along with a little intuition.

Cheap PCs, anyone?

Google will unveil its own low-price personal computer or other device that connects to the Internet.

Sources say Google has been in negotiations with Wal-Mart Stores Inc., among other retailers, to sell a Google PC. The machine would run an operating system created by Google, not Microsoft's Windows, which is one reason it would be so cheap — perhaps as little as a couple of hundred dollars.

Bear Stearns analysts speculated in a research report last month that consumers would soon see something called "Google Cubes" — a small hardware box that could allow users to move songs, videos and other digital files between their computers and TV sets.

Larry Page, Google's co-founder and president of products, will give a keynote address Friday at the Consumer Electronics Show in Las Vegas. Analysts suspect that Page will use the opportunity either to show off a Google computing device or announce a partnership with a big retailer to sell such a machine.

And that's not the only Google theory out there. Content producers wonder whether Google's push into video search will unravel the economics that make Hollywood hum. If viewers can find and legally download an episode of "Seinfeld" through Google, will that cut into cable and network television's profits?

And what if Google, after equipping cities, starting with San Francisco, with Wi-Fi wireless technology, starts to offer pay-TV service for free?

Still, to date, the company's $123-billion stock market value is based almost entirely on its dominance of one business: global text searches on the Web. Some investors worry that Page and co-founder Sergey Brin could be done in by their penchant for seeing themselves as do-gooders rather than profiteers. But those naysayers are in the minority. Most industry executives and Wall Street analysts believe that Google's search engine business is robust enough to give the young billionaires two or three years of wiggle room to build nifty services first and worry about making money on them later.

Nominate your favorite Search Engine Blogs

2005-12-07T13:17:00.000-08:00

Please Nominate your favorite Search Engine Blogs - hopefull this one or my other blog http://mr-seo.blogspot.com/
Click here to vote for your favorite blogs!

Yahoo Publisher Network

2005-12-06T07:42:00.000-08:00

Yahoo! Publisher Network Goes Beta.

Find the Yahoo ads on this Blog!

The new Yahoo! Publisher Network platform is now in beta and it enables you to:

* Generate additional revenue from your site. Display ads related to the content on your site. You'll earn revenue from qualified clicks.
* Take advantage of Yahoo! Publisher tools, services and programs. Integrate other Yahoo! services into your web site, including Add to My Yahoo! (RSS), Y!Q and much more to come...
* Help shape what Yahoo! offers the publishing community. This beta program is just the beginning. Our mission is to deliver products and services based on the needs of the publishing community.

Mr SEO Launches First Podcast

2005-11-21T13:47:00.000-08:00

Stop by and take a listen. http://mrseo.podomatic.com/

Google Offers Web Analytics for Free

2005-11-14T09:36:00.000-08:00

Disrupting yet another market, Google Inc. is now offering enterprise-class Web analytics for free.

In March, Google acquired San Diego-based Urchin Software Corporation and promptly lowered the monthly cost of the company's hosted Web analytics service, Urchin On Demand, from $495 to $199. Today, the search company is re-branding Urchin under the name Google Analytics and making it available to everyone for nothing.

"From an enterprise standpoint, the price is right," says Brian Comeau, a search engine optimization specialist at e-commerce network Ritz Interactive Inc., which currently relies on Urchin.

Web analytics is the analysis of the data generated by visitors to Web sites -- the pages they visit, the ads they click on, and various related metrics -- for the purpose of marketing and content optimization.

According to Eric Peterson, a senior analyst at JupiterResearch, competing enterprise Web analytics vendors charge anywhere from several hundred dollars annually to millions of dollars per year for complex, high-traffic installations.

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PPC costs on the rise!

2005-11-01T08:29:00.000-08:00

Soaring profits found in search ads

LOS ANGELES — It's no wonder Google's profit shot up sevenfold this quarter: Prices are soaring for search ads — those simple text ads that appear next to Internet search results.

Advertisers pay each time someone clicks on an ad. Search ads used to be available for a nickel or dime per click. Now they're costing more than $1, some even $40 or $50.

Google and rival Internet giant Yahoo dominate the $8 billion market for search ads, which are sold in an auction setting. So far this year, Google has reported revenue of more than $4 billion, almost all of it from the sale of advertising. "It's a supply and demand marketplace," says Gregg Stewart, senior vice president at search-marketing consultancy Fathom Online. "As more advertisers get involved, that drives prices up."

Rates have risen 18% on average from a year ago, says Dave Lavinsky, who runs a site called TopPayingKeywords.com.

Soaring search ad rates helped Yahoo quarterly revenue shoot up 47% to $1.3 billion. Google's $381 million profit was fueled by a 96% revenue increase, to $1.6 billion, nearly all of it from search ads.

Advertisers love search ads because unlike mass-audience TV or print ads, they are targeted to people who are actively looking to buy. And advertisers only have to pay for an ad if a customer clicks on it.

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Meta Search Engine Sold for $101,000 on eBay

2005-10-28T07:39:00.000-07:00

meta search engine which was jetisoned by its owners who are focusing on other projects, then relaunched just in time for a listing on eBay auctions? Well the Jux2 meta search engine was just sold on eBay for a bid of $101,000.

Not a bad price for a search engine & meta technology which has been on the shelf for over a year. Just imagine how much the engine would have brought in if it had actually been up and running since April of 2004 and had more than 128 incoming links indexed on Google. I had originally predicted that Jux2 would go for $20,000, which was tremendously different than the selling price. Guess I’m not ready for the Price is Right after all

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SEMPO Announces New Platinum Sponsor MSN

2005-10-13T07:22:00.000-07:00

Palo Alto, CA (PRWEB) October 13, 2005 -- The Search Engine Marketing Professional Organization (SEMPO) today announced that MSN has become a Platinum sponsor for the next fiscal year’s activities.

Successful search marketing requires ongoing research and training and SEMPO sponsors provide the necessary funds to conduct primary research and develop educational materials for the industry.

Jeffrey Pruitt, SEMPO Treasurer and co-chair of the organization’s Development Committee, said, “MSN's willingness to become a Platinum sponsor is a clear indication of their commitment to our mission to increase awareness and promote the value of search engine marketing worldwide. It is also a clear indication that SEMPO’s position as the leading non-profit professional association in the search engine marketing industry has been solidified in the past year with the support from our members and sponsors.”

According to SEMPO research, advertisers in the U.S. and Canada spent over $4 billion dollars on search marketing programs in 2004. That figure comprises payments to search engines and search-related media companies, search engine marketing agencies as well as in-house expenditures in support of such programs, including "paid placement," "paid inclusion" and "organic search engine optimization."

“MSN values SEMPO’s mission to provide current, relevant information about search engine marketing to the advertising community,” said Mari Kim Novak, Director of Industry Relations for MSN at Microsoft Corp. “We look forward to working together to increase awareness and promote the value of adCenter as a one-stop shop from which advertisers can manage all their MSN advertising campaigns, end to end, including display and direct ads. In addition, advertisers will be able to use advanced targeting tools and audience intelligence data to reach their desired audiences across the MSN network.”

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New Search Engine Will Give Users...

2005-10-13T07:01:00.000-07:00

New Search Engine Will Give Users Premium Content, For Free

A NEW SEARCH ENGINE, CONGOO, is currently partnering with premium content providers so that upon its projected launch a month from now, it can give that content away free. In a nutshell, consumers will be asked to fill out a basic registration form when they first search on Congoo. Then, when they conduct a search, Congoo will spider content from its premium partners, and display those results prominently above standard results from one of the top three search engines--with which Congoo plans, but has yet to partner.

There are limits, however, to how much premium content members can access. Generally, the maximum will be one free piece of content per search; in addition, each participating publication will establish a maximum number of stories that any user can access within a certain time frame.

The company's founder, Ash Nashed, who secured a patent in 2003 for his business plan, said that a number of general news, financial, and trade publications have already signed up.

But, he said, Congoo will have to walk a fine line to meet both consumers' and publishers' expectations. "Consumers want free content, and publishers want to use this as a way to market their content," said Nashed. "For the core audience that would normally subscribe to these publications, we're hoping the level of access we provide will be sufficient so they won't unsubscribe," he said, adding: "We want to give enough away to attract new readers who will hopefully become part of that publication's core audience."

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Google launches Google Reader

2005-10-08T11:15:00.000-07:00

Google's reader will:

Let you search for blogs and news sites.
Share this info with friends
Works with your Google account

Sign-up
Google Reader

Search engine keyword prices increased from $1.37 to $1.44

2005-10-07T08:03:00.000-07:00

Search engine keyword prices increased from $1.37 to $1.44 between September 2004 and September 2005 by ZDNet's ZDNet Research -- Since September 2004 search engine keyword prices have increased on average from $1.37 to $1.44, Fathom Online reports. When the simple averages are weighted to remove the effects of the disparate price ranges, the weighted average increase is 19%. In the Consumer Services category which includes education, fitness and entertainment, keyword costs increased 78% and [...]

Google sends email about Google Print

2005-09-27T17:24:00.000-07:00

This showed up in my email today...

Many thanks to those of you who took the time to write notes of
support about Google Print. There have been some incorrect
characterizations about this program in the press, and we want to
be sure you have a clear understanding of the program, and of your
options relating to it.

The goal of the Google Print Library Project is to create an
electronic, full-text card catalog of books (just as we've done with
web pages). Our goal is to help people discover books online, not
read them online; a user who finds a copyrighted books that was
scanned through the Library Project can't view even a single page
from this book, unless the copyright holder has given us explicit
permission through the Publisher Program to show more. At most
we show three examples of where the user's search term appears in
the text, along with basic bibliographic info and links to online
booksellers and libraries.

Here's what an in-copyright book scanned from a library looks like
on Google Print:
http://googleblog.blogspot.com/uploaded_images/
LibraryProject_screenshot-745613.JPG

It's also important to bear in mind that, just like web search, any
copyright holder can ask to have their books excluded from the
Library Project by following these instructions:

http://print.google.com/googleprint/publisher_library.html#options3

We realize that you may have more questions about the Library
Project, and we're always happy to answer them. You can read
more about our thoughts on our blog:
http://googleblog.blogspot.com/2005/09/google-print-and-authors-guild.html
or can check out what other folks are saying about
Google Print: http://googleblog.blogspot.com/2005/09/buzz-about-google-print-and-lawsuit.html.
Feel free to email us at print-support@google.com.

Once again, thanks for writing. We hope and expect that continued
dialogue with the publishing community will help us build a
program that benefits everyone.

Sincerely,

The Google Print Team

A Microsoft response on search engine ads

2005-09-26T08:21:00.000-07:00

NEW YORK Microsoft was to unveil Monday its own system for selling Web advertising, as it struggles to compete with Google and Yahoo in the expanding Web search business.

The system, to be used by MSN, is meant to improve on those of Microsoft's rivals by allowing marketers to aim ads on Web search pages to users based on their sex, age or location.

The move is part of Microsoft's broad response to the threat from Google, which is using its powerful advertising sales network to support an expanding range of free software products and Internet services. Last week, Microsoft announced a broad reorganization that placed MSN in the same group as its Windows operating system, indicating that it saw software delivered over the Internet - and possibly paid for through advertising - as central to its future

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MR SEO launches new site and services

2005-09-19T12:17:00.000-07:00

FOR IMMEDIATE RELEASE

Contact:
Joe Balestrino
www.mr-seo.com
joe@mr-seo.com

New York, NY -- September 20, 2005 -- Online businesses searching for website development, search engine optimization and other web services can now save time and money by enlisting the services of Mr. SEO. Mr. SEO, a giant in search engine optimization, has now expanded their business to meet the needs of clientele who require a full range of web-based services. A longstanding and well respected SEO firm in the online community, Mr. SEO has launched a new website detailing their SEO, search engine submission, blog building, content writing, press release, PPC, article creation and link exchange services.
The ability to provide additional services as part of an overall package that includes top-notch SEO is a boon for those looking to develop and optimize their web presence.

According to Joe Balestrino, President of Mr. SEO: “Despite increased awareness of the necessity for SEO, it’s still often an afterthought in web-based business development. Unfortunately, it can be a very costly afterthought for businesses with pre-existing sites that are not search engine friendly. After years of providing SEO while working with various developers, we decided to expand our services to offer the option of having websites retooled or created from scratch with an emphasis on SEO. The benefit to our customers is that they can now have a site developed specifically for their individual business needs that is search engine friendly from the ground up, and at a substantial savings.”

Mr. SEO offers a free site evaluation for traditional SEO services, as well as a free quote for website development and redevelopment proposals. Services can be purchased separately or in combination.

Time Warner's AOL May Dump Google Search Engine, Use Microsoft

2005-09-15T14:30:00.000-07:00

Sept. 15 (Bloomberg) -- America Online, the world's biggest Internet access provider, may replace Google Inc.'s search engine with a rival product from Microsoft Corp., said a person familiar with the matter.

Microsoft also is considering taking a stake in America Online, a unit of Time Warner Inc., as part of a broader agreement the two companies are discussing, the person said. The person declined to say how large the potential investment might be.

company, to shore up its position in the search market and revive its MSN Internet business. Google controlled 56 percent of global search queries in June, Yahoo! Inc. had 22 percent and Microsoft had 11 percent.

``Microsoft's problem is that despite having all this stuff, they haven't really budged their share of search,'' said Danny Sullivan, editor of London-based SearchEngineWatch.com, which tracks the search industry.

Time Warner Chief Executive Richard Parsons said this week he is considering options including a proposal from investor Carl Icahn that the company spin off its cable unit and buy back more stock. The shares have fallen 61 percent since AOL acquired Time Warner in January 2001. The company lost more than $100 billion in 2002 after the Internet bubble burst.

Lou Gellos, a Microsoft spokesman in Redmond, Washington, declined to comment, as did Time Warner's Ed Adler in New York.

``Google and AOL have a healthy global partnership and AOL remains a valued partner,'' Google spokesman Michael Mayzel said. He said he was unable to comment further.

Time Warner shares rose 58 cents to $18.50 at 4 p.m. in New York Stock Exchange composite trading. Microsoft fell 4 cents to $26.27 on the Nasdaq Stock Market. Google rose 53 cents to $302.62.

Instant Message

AOL and Microsoft also talked about making their instant messaging services compatible and jointly selling online advertising, the person said. The talks were reported earlier today in the Wall Street Journal. The New York Post earlier today reported that Microsoft may take a stake in Time Warner.

AOL, which has lost 6 million dial-up subscribers since 2002, this year added a free Web site with videos, news and a search engine powered by Google. The free service marked a key part in a plan by Parsons and AOL Chief Executive Jonathan Miller to bolster sales as subscription fees fall.

``Time Warner's not a technology company,'' said Richard Steinberg, president of Boca Raton, Florida-based Steinberg Global Asset Management, which owned 38,000 Time Warner shares as of June. ``It's a content company.''

Google provides Web search technology for AOL and sells the text-ads that appear alongside AOL's search results. The companies signed the agreement in May 2002.

Online advertising and other fees generated by America Online accounted for about 11 percent of Google's revenue in the six months ended June 30, Google said in a Sept. 8 regulatory filing

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Google Launches "Blog Search"

2005-09-14T08:19:00.000-07:00

Every day millions of bloggers use the web to express themselves - sometimes to just a few friends, sometimes to a worldwide audience. We wanted to create a better way to allow people to find out what's being written in blogs, as it's being created.

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Meta-search engine to help locate displaced people after Katrina hurricane

2005-09-13T17:06:00.000-07:00

Louisiana Tech has reached further in its help to Katrina victims, this time through technology.

Dr. Box Leangsuksun, an associate professor of computer science, along with five computer science graduate students, has created a new Web site aimed at locating people displaced by Hurricane Katrina.

His hope is that the site will help streamline the search process. Other sites are available that perform similar tasks, he said, but they contain so much information that users can be stymied.

"Our job is to simplify (the process) so the user doesn't have to navigate through so much data," he said.

Leangsuksun said work on the search engine began because he couldn't ignore his desire to help others.

"After the hurricane hit, I kept watching TV and feeling depressed," he said. "I was in Thailand during the tsunami, and I felt bad because I had to come back to teach and couldn't help. I thought we should do something here to help the hurricane victims in some way. I feel like this is my second chance to help people."

Leangsuksun and the Extreme Computing Research Group began working on www.searchkatrina.org Sept. 2, and it was up and running five days later. The group members are Anand Tikotekar, Kshitij Limaye, Kiriti Munganuru, Sunil Sudhakar, Yudan Liu and Arpan Darivemula. All are originally from India except Liu, who is from China.

Though the team put in long hours and worked nonstop through the weekend, Leangsuksun said they feel good.

"If we can help one or two people find their loved ones, it's worth the hard work," he said.

Noting the site's user friendliness, Leangsuksun said, "Simple is beautiful."

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