SEO Perfection

Is Penguin 4.0 coming in March 2016?

2015-12-18T04:32:00.001-08:00

In early December, Google announced “With the holidays upon us, it looks like the penguins won’t march until next year.” I’ll be the first to admit that I’m no Tom Hanks, but could this be a clue – the Da Google Code?

Well, regardless of the actual timing, Penguin 4.0 isn’t far away.
There hasn’t been an official Penguin update, for over a year now. The last confirmed update was October 14, 2014. Webmaster trends analyst Gary Illyes was quoted as saying:

“The new Penguin update will make webmaster’s life easier a bit and for most people it will make it a delight.”

If that gives you a warm and fuzzy feeling, think about this; The new algorithm could make life easier for “most” people, but what about the other 49.9%? That leaves a large pool of people who will potentially be unaffected or less than delighted.
In fact, some people will lose their businesses altogether and go bankrupt, if history is any indicator of what lies ahead. Google’s decision to postpone the algorithm rollout is their way of saying Merry Christmas to those folks.

The evolution of Penguin

Before Penguin, bad links were simply devalued and needed to be replaced in order to recover search rankings. After Penguin, bad links became ‘toxic’, requiring a link audit and removal or disavow of spammy links.
Even then, a Penguin refresh was usually required before one could see any signs of recovery. That was a real game changer and the long periods of time, between Penguin refreshes, makes a real-time version appealing to many.

I suspect the new algorithm will take the evolution of link value to the next level – placing a premium on semantically related links. Topical relevance is replacing PageRank. I would expect related editorial links to be more valuable, than ever before.

Google now has reams of data concerning spammy links, thanks to a crowd sourcing program launched at Pubcon back in 2012. You may recognize this program as the Google disavow tool. There’s no question that good links get disavowed every day, but the vast majority of links being disavowed really are spam and the others would be easily identified as outliers.

How semantic search could play a role

The idea behind semantic search is to understand the relationship between things, rather than blindly rely upon strings of data, like meta tags, link anchor text and the like.
The integration of semantics started with Knowledge Graph in May 2012, followed by Hummingbird in September of 2013 and most recently, RankBrain.
Incredibly, machine learning is purportedly the third most important ranking factor, yet its existence was unknown, prior to its disclosure this past October.

The impact of semantic search on the Penguin algorithm could take on many forms. For starters, how about applying RankBrain to an aggregation of all submitted disavow files. In theory, via machine learning, RankBrain could develop a ‘link genome’ for recognizing spammy links allowing for the assignment of a negative value.
On the plus side, RankBrain could be used to measure the topical relevance of a link. This would allow for adding a ‘bonus value’ above and beyond that of traditional PageRank. It would also allow for the devaluation of non-relevant links. If that happens, be prepared for a non-trivial shakeup in the SERPs.

The Death of PBNs

Prior to the first Penguin rollout, there was a wave of manual penalties handed out for unnatural links.
In most cases it was due to the manipulative use of EMAT. ‘Coincidentally’ the Penguin algorithm also punished websites manipulating anchor text. Is it possible that Google tested their algorithm to hand out manual penalties in advance of a wider roll-out?
Now, in December, there is a lot of chatter regarding a spike in manual penalties. Many of those reporting penalties have been using their own Private Blog Networks (PBNs) to boost rankings.
Worse yet, many of these folks are using PBNs for client work. Could this be a test before the full roll-out? If so, PBNs are done and a number of “innocent” clients are going to be affected.

Disavow these kinds of links today, before it’s too late

If you’ve purchased links on Fiverr or have engaged the services of someone who spammed your inbox offering cheap SEO services, you’re due for a visit from Penguin. That would include links like the ones offered by this spammer who emailed me on December 8:

Google To Begin To Index HTTPS Pages First, Before HTTP Pages When Possible

2015-12-18T04:27:00.001-08:00

If your pages work on HTTPS, Google will likely show the HTTPS version over the HTTP version, starting today.

Google’s Zineb Ait Bahajji announced that going forward, Google will try to index HTTPS pages first, before the HTTP equivalent page. That means that if your site’s internal navigation references the HTTP URLs, Google will try to see if the same pages work on HTTPS. If they do, Google will index the HTTPS version and show those pages in the search results.

Google said, “Today we’d like to announce that we’re adjusting our indexing system to look for more HTTPS pages… Specifically, we’ll start crawling HTTPS equivalents of HTTP pages, even when the former are not linked to from any page… When two URLs from the same domain appear to have the same content but are served over different protocol schemes, we’ll typically choose to index the HTTPS URL.”
The conditions include:

It doesn’t contain insecure dependencies.
It isn’t blocked from crawling by robots.txt.
It doesn’t redirect users to or through an insecure HTTP page.
It doesn’t have a rel=”canonical” link to the HTTP page.
It doesn’t contain a noindex robots meta tag.
It doesn’t have on-host outlinks to HTTP URLs.
The sitemap lists the HTTPS URL or doesn’t list the HTTP version of the URL.
The server has a valid TLS certificate.

The first condition is a big one, that the page doesn’t include “insecure dependencies.” Many pages include insecure images, includes, embeds, videos and so on.

SEO Interview Question & Answer Guide -2015

2015-12-17T23:31:00.001-08:00

What is SEO and introduce its types?

Search engine optimization or SEO is a process of keep changing the position of a web page or website in a search engine results by using keywords or phrases.

Two Types of SEO are:

    On Page Optimization
    Off Page Optimization

        What are the SEO Techniques available?

Two SEO Techniques are: White Hat SEO and Black Hat SEO which is also called as Negative SEO.

What is On Page Optimization?

On-page optimization gives outcome to a web page or website ranking on Search Engine Results Page. This will regulate your webpage by page coding or by you.

What is Off Page Optimization?

Off Page Optimization is a type of SEO which is not regulated by your page coding. Link building, Image Sharing, Blog posting, Document Sharing, Info graphics submission, Video Sharing, Increasing Page Authority or Page Rank, Getting high quality links from relevant sites and Article submission are the few examples of Off-page optimization.

What do you mean by Page Rank or PR?

For every web page, Google will give a rank, which is called as Page rank. Normally page rank ranges from 0 – 10. Google Web Search Engine algorithm is responsible for calculating the page rank of every web page.

What is a Back link?

Back links are the incoming links to your webpage or website and getting these back links from good PR and relevant site is always better for your site.

What is an out bound Link?

An outgoing link or outbound-link is a link from your own webpage or website to another webpage or website.

What is a keyword?

        Keyword is a particular term used for searching through Search Engines like Google in order to get outcomes related to your searched question
        What is Anchor Text?

Anchor text is also known as link text or link label or link title, which is a clickable hyperlink. This is used to increase your webpage ranking by receiving the incoming links after clicking the contained keyword.

What are organic results?

Organic results are the page views which come directly via SERP and not from any Off Page Optimization.

What is Googlebot?

Googlebot is a kind of software used by the Google as a search bot to index a webpage. This software collects the information from every webpage by doing the crawling, caching and then indexing of a webpage.

What is a Meta Tag?

You can observe many Meta tags being used in HTML coding, but the important ones are the four Meta tags. They are: Meta Title, Meta Keywords, Meta Description and Robot tags.

What tools do you use for doing SEO?

Most common tools used in SEO are: Google Analytics, Google webmaster tools, Alexa, Open site explorer and Website grader. Nowadays you can also find some paid SEO tools like spydermate, seo Moz and bulkdachecker in market.

What is Google Sandbox?

This is the place where the fresh and less authoritative sites were kept for a certain time period, till their establishment in the search results. This may happens due to the building of so many links within a short time span.

What are the limitations of title and description tags?

Title tag can be normally between 50-68 characters and Meta description tag can be around 140 – 150 characters.

How will you increase the Pagerank of a page?

To increase the page rank of your webpage, you must build more backlinks from high page rank websites and authority sites.

How will you treat Web standards while optimizing a website?

        I usually apply the web standards from the W3C while optimizing the webpage, which help that site to get more points from Google to improvise page rank.
        19. What is 301 redirect?

It is a kind of process to redirect the user from an old page URL to a new page URL.

What is Cloaking?

Clocking is the procedure of using some deceptive techniques which allows the user with a different version of the website than that presented to the search engines.

What methods would you apply for decreasing the loading time of a website?

We can use the external style sheets, minimum images, decrease the file size of the images that we use, without compromising on the quality and use the CSS sprites to regulate the HTTP requests.

What are webmaster tools?

It is a free service provided by the Google to get the information about the indexing data, backlinks, search queries, crawl problems, malware complaints and XML site map.

What is robots.txt?

It is a kind of text file utilized to provide the instructions to the crawlers about the caching and indexing of a website, directory, domain or a file of a webpage.

What is Keyword Density?

It is a very important factor to increase your webpage ranking. Keyword density is the percentage density of a particular phrase or keyword available on a website compared to the total number of words on the particular page.

What is Cross Linking?

It is considered as one of the best strategy that can come in handy to yield high search engine rankings, by leveraging several domains owned by you.

What do you know about LSI?

LSI stands for Latent Semantic Indexing. This technique is established to obtain the data by relating the word to its closest counterparts or to its similar context. For example, if you are searching something with a keyword “CAR” it will show all the related things like classic cars, car auctions, Bentley car, car race etc.

How will you cross-check whether your SEO campaign is working or not?

To check whether your SEO campaign is working or not, the first approach is to check the websites statistics, which tells you about the origin of traffic. The other way of checking is to make a search based on the relevant keywords and key phrases and look for the search result. The number of search result will tell you whether your SEO campaign is working or not.

What is the meaning of competitive analysis?

Competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results.

What will be your next steps if your SEO methods or technique does not work?

My first attempt would to try analysis the problem and resolve them step by step

    Firstly I would try to see whether it is a new project, and then like to re-check the key words.
    Also, I would look for relevant key-words that can be helpful.
    Even though the webpage and website has been indexed well and still not appearing on the first 10 pages of search engine result page, then I would make some changes in page text, titles and description.
    If website is not indexed well or dropped from the index, than it might comprises     serious issues and re-work might be required.

What is PPC?

PPC stands for Pay Per Click and is an advertisement campaign hosted by Google. It is segmented into two modules CPC ( Cost per click) and CPM ( Cost per thousand impressions) through flat rate and bidding respectively. In CPC, if the user clicks on the advert, only then the advertiser will be charged.

What is 301 redirect?

It is a method by which the user is redirected to new page url to old page url . It is a permanent redirect and it is also useful in directing link juice to new url from old url .

What are Webmaster tools?

Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR etc.

What is keyword density and what is the formula for knowing keyword density?

From SEO point of view, keyword density will definitely help to stand out your content from others. The formula to know the keyword density is ( Total number of keyword/ total number of words in your article) multiply by 100.

What is robots.txt?

Robots.txt is a text file. It is through this file, it gives instruction to search engine crawlers about indexing and caching of a webpage, file of a website or directory, domain.

What will you do, for the company website you are working for, decides to move all the contents to new domain?

The first step would be to update the previous site with a permanent redirect to new page for all the pages. After that, I will remove the previous content from search engine in order to avoid duplicate content issues.

Can you optimize the website which has pages in millions?

From SEO point of view, for dynamic website, special additional SEO stuffs have to be implemented.

    Good Internal link structure
    Generation of dynamic title and description
    Dynamic XML sitemap generation

What is the latest update in SEO?

The latest updates in SEO are:

    Panda
    Penguin

What are the key aspects of Panda update?

Panda is to improve the search in Google. The latest version has focused on quality content, proper design, proper speed, proper use of images and many more.

What are the key aspects of Penguin update?

Penguin is the code name for Google algorithm. Its main target is to decrease the ranking of that website that are violating the Google Webmaster guidelines. These guidelines are violated by using black hat techniques like cloaking and stuffing.

How will you neutralize a toxic link to your site?
Through Backlink Quality Checker you can know who links to your website. Now, you have to go to ‘ Toxic link’ report, where you will find all the links, that are harmful to your websites. If there is any link in ‘ Toxic link report’ that matches with the link on your website, then you can remove it by using ‘Google Disavov tool’.

What are the SEO tools do you use?

The SEO tools that I use are Google analytic, keyword search, Alexa, open site explorer, Google Webmaster.

What do you mean by Backlink?

The incoming links to your website or webpage is referred as Backlink.

What are out bound Links?

The outbound links are our website links to other webpage or website.

Can you tell me something about Googlebot?

To index a webpage Google uses the Googlebot software. Caching, Crawling and indexing of a webpage are done through Googlebot by collecting details from that webpage.

What was the recent update which Google had and what changes would you suggest for it?
Google recently had the Hummingbird update which was a change in the core search algorithm. Google moved from keyword based searching to concept based searching. It included semantic level analysis in order to find out real answers and searcher's intent behind the user query. I would add comprehensive and fresh content to my site after the Hummingbird update. Prior to the Hummingbird update, Google had the Penguin update which was a measure to control web spam. Penguin update had penalized websites which had a spammy backlinking profile and returned more semantic results. Semantic results were based on the relationship between words present on the search query. Penguin trusted sites that had original and good content, fresh content, good social media presence and quality organic links.

What all verticals have you handled in your SEO career so far?

Verticals means on what themes of websites have you worked so far- this may include education, real estate, IT, travel, Shopping, jobs etc.

What do you know about Google Panda update?

The Panda update was done to improve the quality of search results in Google. Panda update also known as the farmer update was done to eliminate content farms which provided less user friendly experience. It used machine language scalability as one of the important metrics for judging relevancy of a web page. All the focus was transformed on the user and now quality content , proper design, proper speed, proper use of images and videos, content to ad ratio all mattered more after the Panda update. You need to optimize your site for better clickthrough rate and a less bounce rate.

What is Google Sandbox in SEO?

Google Sandbox is an imaginary area where new and less authoritative sites are kept for a specified time period until they establish themselves of being displayed on the search results. It happens by building too many links within a short period of time.

What is the difference between on page seo and off page seo?

On page seo means optimizing your website and making changes on title, meta tags, site structure, site content, solving canonicalization problem, managing robots.txt etc.

Off page optimization means optimizing your web presence which involves backlink building and social media promotion.

How will you solve canonicalization issue or what is .htacess file?

.htacess file is used to solve the canonicalization issue of a website. It may happen that the home page of the site may take several urls like http://www.example.com or http://www.example.com/index.html or http://example.com . The search engines might treat these url as different and may divide the link juice gained by having various backlinks made with any of these 3 urls. The link juice gets divided between these three urls equally. .htacess file is created to have a single url of the home page so that the link juice is passed onto single url.

What is keyword stemming in SEO?

Keyword stemming is the process of finding out the root word from the search query. A query having the word “ playful” would be broken down to the word “play” with the help of stemming algorithm. The search results returned would be having the word ” play” in it.

What is LSI?

LSI stands for Latent Semantic Indexing. It is a data retrieval technique which finds connection between words and the use of synonyms while fetching data from the index.

What do you know about the Florida update?

Florida update happened on November 16th 2003. This update applied stemming, maintained local rank, penalized over optimized sites by applying filter etc. In short, it modified the search results before presenting it to the user by applying filters.

What are the limitations of title and description tags?

Title tag can be between 66-70 characters and meta description tag can be between 160-170 characters.

Does Google uses keyword tags?

No, Google does not make use of keyword tags.

What is 301 redirect?

It is a method of redirecting user from the old page url to the new page url. 301 redirect is a permanent redirect and is helpful in passing the link juice from the old url to the new url.

What was your exact job profile in your previous company?

Provide a suitable explanation about your job profile which would include your job responsibilities and the amount of work you have handled so far.

What do you understand by Cloaking?

Cloaking involves using deceptive techniques which presents the user with a different version of the webpage than that presented to the search engines.

What tools do you use for doing seo?

I use Google webmaster tools, Google Analytics, Open site explorer, Alexa, Ahrefs,Website grader etc.

What are your good qualities?

You will have to answer here about your good qualities like- I am hardworking, sincere, punctual, love to accept challenges etc.

What is the difference between Seo and Sem?

Seo stands for Search Engine Optimization while Sem stands for Search Engine Marketing. Seo provides organic traffic to a website with the help of search engines while Sem involves the use of Google adwords and other paid channels of advertising.

What is PPC?

PPC stands for Pay Per Click. It is a form of advertising methodology in which the advertiser pays for every click on their ads. Google uses this form of advertising in its channel of advertising called Adwords.

Which is better Robots.txt or Meta Robots Tag?

Meta Robots tag is much better as it helps in forcing the search engine crawlers not to index and display the hidden pages in your server.

Do you use separate Seo strategies for Google,Yahoo and Bing?

Yes I use separate strategies for Google,Yahoo and other search engines.More backlinks are required for Google .It pays more attention tobacklinks and site authority while Yahoo and Bing pays more attention to title and Meta tags. Hence, a site takes time to rank on Google as compared to Yahoo and Bing.

How will you increase the Pagerank of a page?

By building more backlinks from authority sites and high page rank webpages.

How will you check the number of backlinks of your competitors site?

With the help of the link operator on Google and by using various external tools like Alexa, Backlink Watch , Open Site Explorer, Backlink finder etc.

Which is more important- Building backlinks to a website or building great content?

Both are important. Building great content is necessary as it is your first step towards ranking ;and building backlinks helps to build authority to your website and is an important metric for ranking well. Hence both should go parallel and both are equally important.

What is the difference between PR (page rank) and SERP (Search engine result page)?

Page rank is calculated on the basis of quality inbound links from other website or webpages to our webpage or a website.

SERP (Search Engine Result page) is the placement of the website or web-pages which is returned by the search engine after a search query or attribute.

Why the Title Tag in website is valuable?

Title tags are very essential in SEO, as it tells about the contents on that web page. Through title tags only the search engine will tell the user, what is there in the page.

What is considered as more significant, creating content or building backlinks?

Both are necessary, creating quality content is equally important to building backlinks. Although, building backlinks are useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking.

Can you mention the difference between SEO and SEM?

SEM (Search Engine Marketing), it is used for the promotion of website through Search Engine Result Page (SERP) , while to optimize the search result of your webpage or website SEO (Search Engine Optimization) is used.

Who is Matt Cutts?

Matt Cutts is the head of Google's web spam team.

If a website has a search engine saturation of 40% , what does that mean?

It means 40% of web pages from that particular website are indexed by the search engine.

What do you mean by anchor text?

Clickable text written on an hyperlink is known as anchor text. It is of great value to the search engines and is used for evaluating the relevance of web pages with respect to search queries.

How will you treat Web standards while optimizing a website?

Google loves web standards hence I will apply the web standards provided by W3C while optimizing a web site.

What methods would you apply for decreasing the loading time of a website?

I would use external style sheets, less images (unless necessary), optimize the images and decrease the file sizes of the image without reducing the quality of the image, use CSS sprites to reduce HTTP requests etc.

Which tools do you use for choosing keywords?

I use Google Keyword tool, Wordtracker tool, Wordstream, Seo book keyword tool etc.

*Remember certain tools are paid but you may use the trial version for some days.

What blogs and sites do you regularly visit to update yourself?

I follow Matt Cutts blog. Seomoz blog, Seochat forums, Searchengineland.com,Seo book, Seosandwitch, Seroundtable, Seobythesea, seochat etc.

What are doorway pages?

These are pages that are specially created to rank high on search engines using deceptive techniques.Doorway pages do not provide useful content but instead redirect users to the main page.

What are the Social Media channels you have used for marketing?

I have used blogs like blogger,wordpress,typepad, tumblr etc, social bookmarking sites like Reddit, Stumbleupon, Delicious etc., social networking sites like Facebook, Twitter, Linkedin etc., Video Sharing sites like Youtube,Vimeo etc.

What would you suggest to the client who has a website made on Flash? How would you do Seo for that site?

Search engines find it harder to parse the contents presented using Flash. I would suggest the client to use an alternative to flash like HTML 5.

What do you understand by Frames in HTML?

A frame is a HTML technique which divides the content of a page onto several parts. Search engines see Frames as completely different pages and as such Frames have a negative impact on Seo. We should avoid the usage of Frames and use basic HTML instead.

Which is the popular search engine in Russia?

Yandex is popular in Russia.

If the meta robots tag has a value of “no index, no follow” what does it mean?

It means the search engine crawlers would not index the contents and would not follow the links present on the page.

Who is Rand Fishkin?

Rand Fishkin is the CEO and Co founder of Seomoz, the most popular seo software in the world. He started the informative "White Board Friday" series for explaining the concepts related to Seo and search engines.

How will you restrict the search engine crawlers from indexing a folder named “Secret” that is present in the root?

The following code when added on the robots.txt text file would restrict the crawlers from accessing the folder

User-agent:*
Disallow: /Secret/

What do you understand by Google Dance?

Google Dance happens when major updates happen on the database maintained by Google. Constant shuffling leads to unstable rankings of the Web Pages.This continues for some days and is known as Google dance. It was witnessed in the past before the real time searching happened. Now, Google updates its index almost everyday and changes are witnessed narrowly.

Which are the top 3 social media websites that you will suggest to your client for SMO work?

I would suggest Facebook, Twitter and Google Plus.

How does Google Plus helps in Seo?

Google Plus helps the promoted web pages to get plus ones which are considered as genuine votes by Google. More plus ones helps to enhance our search engine rankings. Moreover,it helps to get high rankings in personalized search results where our friends can see the web pages shared and promoted by us.

What is a Pizza Box in terms of Google?

Google server comes in a standard case which is commonly known as "Pizza Box".

How important is to have a keyword in a domain name?

After the recent EMD update, the weightage on the presence of keyword on a domain has reduced. It is therefore important to go for a domain name that can focus on building a brand rather than using only keywords which could make a domain look spammy. Although having keywords in the domain helps but it would work only if the combination comes out as brandable. Some popular examples of website which succeded without having keywords in it are flipkart.com, myntra.com, ebay.com, digg.com, reddit.com and ofcoz google.com etc. But, there are some themes where the presence of keywords becomes necessary like the presence of the keyword "recipes" in allrecipes.com or the presence of the word "food" in the domain foodnetwork.com . Hence, its important to take decisions based on the theme you need to target.

What do you understand by “Engagement Metrics” with relation to social media?

Engagement metrics comprises of information which is used to measure the importance of user (customer) engagement with respect to a particular social data.Some example includes likes, retweets, plus ones, clicks, favorites, repins, comments etc.

What are your favorite ways of attracting natural backlinks to your site?

Having user friendly content on the site is the best way to attract natural backlinks but one of my favorite ways of attracting natural backlinks is by offering free widgets and free infographics to my audience.

Have you heard about ASO?

ASO stands for App Store Optimization which is a process of improving the visibility of mobile apps on app stores like iTunes and Google Play.

How can you search with the exact keywords you type on Google without using quotes?

We can use the Verbatim tool in order to search with the exact keywords entered on Google.

What do you understand by Google Authorship and how can you use it for Seo benefits?

Google Authorship allows you to link your Google Plus Profile to the content you create. This is a way to enhance the overall user experience and stop spamming. Results containing content from original and reputed authors are valued highly by Google and chances of spamming are also reduced. Hence, implementing Google Authorship is really useful for Seo as it helps a webpage to rank higher based on the author rank.

How can you make a website mobile friendly?

I will create a mobile friendly version of the website for Googlebot-Mobile, use meta.txt for specifying special instructions to mobile search engine crawlers, use mobile.xml sitemap and will have mobile optimized content on the site.

What is the difference between clicks and visits in Google Analytics?

Clicks indicates the number of times any user clicks on an ad while visits indicates the number of unique sessions each visits create.

How can you track Facebook likes using Google Analytics?

We can do this with the help of social interaction web tracking. I will add a custom script using FB.Event.subscribe function to start tracking clicks.

How will you plan an Seo strategy for a website already affected by Penguin update?

Penguin update deals with scanning through the link profile of a website. I will scan the links pointing to the site using tools like ahrefs and prepare a list of low quality links. I will make every effort to get those links removed like emailing the webmaster. If somehow, I am unable to remove some links then I will use the disavow links tool to devalue the remaining links from harming the site. Apart from this, I will plan a link bait strategy to get some high authority links in order to increase the reputation of the site. This will surely help a site to recover from the effects of the Penguin update.

What is the difference between HTML sitemaps and XML sitemaps?

HTML sitemaps are created for the user and contains a basic structure for displaying all the pages of the website in a hierarchy. XML sitemaps are created for the search engines and helps a search engine bot to easily cache, index and discover new pages.

How many keywords do you think are enough to target on a web page?

There are virtually no limits on the number of keywords that we can target on a web page. Best approach is to focus on our main keyword and all the secondary keywords would find way for itself in the search engines. The old method of targeting 3 keywords per web page does not works any more. You can have 10-15 keywords or even more to target on a single web page.

What is the difference between soft 404 and 404 errors? How will you find and remove these errors?

A 404 error is returned when the browser requests a resource from the web server and the server is unable to find that resource so it returns 404 file not found error. On the other hand, soft 404 error is returned when the browser requests a resource from the web server and the server returns 200 OK response for a file that does not exist on the server. Hence, in both the cases, file is not present on the server but in case of soft 404 the server returns 200 OK response code by mistake. We can find out these errors with the help of Google Webmasters Tool and we can either remove them by adding proper redirects and by creating a custom 404 page for helping the user in proper navigation while browsing the site.

Is there a limit to robots.txt file?

Yes, googlebot reads the first 500 KB present in the robots.txt file.

What is Cross linking and what are the function of Cross linking?

    Cross linking is used to refer the process of linking one site to another site and provide a way to allow the accessing to it.
    It provides the users with reference sites that consists the content related to the search.
    It doesn’t need to be owned by the same person as it provides the methods that have been built on the Internet.
    It serves the purpose to display the page on the search engines using search engine optimization techniques and methods.
    The site ranking is calculated on the basis of the relevance of the sites and then it is reflected on the search engine.
    It uses SEO tools that provide reciprocal links and inbound links that can be used as our SEO.

What is the main purpose of using keyword in SEO?

Keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet. Search engine stores keywords in the database, and when search is done, it will come up with the best possible match.

Can you mention the functions of body content relevance?

Whenever there is a text that does not have images on the web page is referred as body content relevance or non-image text. It helps in good optimization of the sites and also to improve your ranking in the search engine.

What are Spiders, Robots and Crawlers and what are their functions?

Spiders, robot and crawler, they are all same and referred by different names. It is a software program that follows, or “Crawls” different links throughout the internet, and then grabs the content from the sites and adds to the search engine indexes.

What does it mean if nothing appears on doing search on the domain?

On doing search on your domain and if nothing appears then there are three possibilities.

    May be the site is banned by search engines
    May be no index by search engines
    Some canonical issues

What is keyword stemming?

The process of finding out the root word from the search query is referred as keywords stemming.

Name some SEO blogs that you frequently read?

    Jimboykins
    Search Engine Land
    SEOSmarty
    MOZ
    Search Engine Journal

What do you mean by Cloaking?

Cloaking is a deceptive way of optimizing search. In this technique a different content will be searched by the search engine than what is presented or searched by the users.

How many types of Meta Tags are there in SEO and what are their characters limits?

There are two types Meta tags in SEO.

    Description Meta tag with 150 characters limits
    Keyword Meta tag with 200 characters limits

How many characters limits in Title tag?

We can add 70 characters in title tag.

What is Google Sandbox?

Google sandbox is an imaginary area where new websites and their search rating are put on hold until they prove worthy for ranking. In other words, it checks the standard of the website.

Tell me something about Black Hat SEO?

In order to get a high ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories. One method that is acceptable by search engine guidelines is known as White Hat SEO, while the other method which is not acceptable by search engine guidelines is known as Black Hat SEO.

Name few Black Hat SEO techniques?

    Link Farming
    Hidden text, etc.
    Gateway or Doorway pages
    Cloaking
    Keyword Stuffing

Can you differentiate between ‘nofollow’ and ‘dofollow’ link?

Nofollow links are not passed by search engines bot and therefore cannot be cached or indexed. Dofollow link is a kind of hyperlink and it passes through all search engines and it puts an impact over page rank.

SEO Interview Questions And Answers for Freshers 2015

2015-12-17T23:17:00.000-08:00

Q.1. What tools do you use for doing seo?
Ans. Generally I use free tools like Small Seo Tools, Backlink Checker, Google Webmaster tools, Keyword Planner, Google analytics, Alexa, Website grade etc. Many paid SEO tools are also available like Moz etc.

Q.2. What is Google Sandbox?
Ans. Google Sandbox is an imaginary area where new and less authoritative sites are kept for a specific time period until they establish themselves of being displayed on the Google engine search results. It’s generally happen due to building high volume of links in short time.

Q.3. What is PR or Page Rank?
Ans. PR or Page Rank is provided by Google and its help to understand the value of a website or ervery webpage. The Page Rank is calculated by Google algorithm which is based on number of quality backlinks received for particular page, Unique visitor’s reaction, bounce rate etc.

Q.4. What do you mean by backlinks?
Ans. All the backlinks created for your website on another website called backlinks. You’re taking links from high authority sites in do follow high authority sites like .org, .edu and links from high authority sites. And some other sites squidoo, tumblr, digg, disqus etc.

Q.5. What do you mean by outbound links?
Ans. Links to other website or webpage from our website.

Q.6. What is Keyword Density?
Ans. Keyword density let you know how many time you have used the particular keyword or keyword phrase in web page.

Q.7. What is Anchor Text?
Ans. Anchor text is the clickable text in a hyperlink .

Q.8. What do you mean by organic results?
Ans. Particular web page which comes in search engine result page and not through any off page optimization is known as organic results.

Q.9. What is Googlebot?
Ans. Googlebot is Google’s own software. Googlebot is free index, crawl & caching of webpage & update its collected data and detail time to time.

Q.10. What are the limitations of title and description tags in Ask.com, Google, Yahoo, Bing ?
Ans. Every search engine has its own algorithm and word limitation meta tag limitation for different search engines are as follows:
Ask.com: Title length 70 character & description length 312 characters.
Google.com: Title length 50- 60 character & description length 150-160 characters.
Yahoo.com: Title length 60-72 character & description length 155-165 characters.
Bing.com: Title length 65 character & description length 155 characters.

Q.11. How will you increase the PageRank of a page?
Ans. It’s build high quality link from relevant web pages try to take link from high pr website to increase the PR of your website or webpage and you use always quality content and so defiantly increase PR of webpage.

Q.12. How will you treat Web standards while optimizing a website?
Ans. I personally use for web standards from the (W3C) whenever optimize any website, which help me to get more points from search engine(Google) to improvise webpage rank.

Q.13. What is 301 redirect?
Ans. It’s use to permanent redirect users from old page webpage to new page webpage.

Q.14. What is Cloaking?
Ans. It’s procedure of using some deceptive techniques that allows user with a different version of the website than that presented to the search engines.

Q.15. What is robots.txt file?
Ans. It’s a text file which allow search engines to which page, directory, domain have to index or not search engine.

Advanced SEO Interview Questions and Answers 2015

2015-12-17T23:01:00.000-08:00

Q1) What is Black Hat SEO?

Ans: In order to attain High Ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories.

The methods which are implemented and acceptable according to search engine guidelines are White Hat SEO, on the other hand, the method which are less acceptable or instructed to avoid in search engine guidelines are “Black Hat SEO”.

Q2) Can you describe some Black Hat SEO techniques?

Ans: Some Black Hat SEO techniques are:

Keyword Stuffing

Cloaking

Doorway Pages or Gateway Pages

Link Farming

Hidden Text, etc.

Q3) What is considered as more significant, creating content or building backlinks?

Ans:Both are necessary, creating quality content is equally important to building backlinks. Although, building backlinks are useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking.

Q4) Can you mention the difference between SEO and SEM?

Ans:SEM (Search Engine Marketing), it is used for the promotion of website through Search Engine Result Page (SERP) , while to optimize the search result of your webpage or website SEO (Search Engine Optimization) is used.

Q5) What do you know about LSI?

Ans:LSI stands for Latent Semantic Indexing. This technique is established to obtain the data by relating the word to its closest counterparts or to its similar context. For example, if you are searching something with a keyword “CAR” it will show all the related things like classic cars, car auctions, Bentley car, car race etc.

Q6) How will you cross-check whether your SEO campaign is working or not?

Ans:To check whether your SEO campaign is working or not, the first approach is to check the websites statistics, which tells you about the origin of traffic. The other way of checking is to make a search based on the relevant keywords and key phrases and look for the search result. The number of search result will tell you whether your SEO campaign is working or not.

Q7) What is the meaning of competitive analysis?

Ans:Competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results.

Q8) What is PPC?

Ans:PPC stands for Pay Per Click and is an advertisement campaign hosted by Google. It is segmented into two modules CPC ( Cost per click) and CPM ( Cost per thousand impressions) through flat rate and bidding respectively. In CPC, if the user clicks on the advert, only then the advertiser will be charged.

Q9) What is 301 redirect?

Ans:It is a method by which the user is redirected to new page url to old page url . It is a permanent redirect and it is also useful in directing link juice to new url from old url .

Q10) What are Webmaster tools?

Ans:Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR etc.

PPC Interview Question & Answer Guide -2015

2015-12-17T22:58:00.000-08:00

What is PPC?

What is PPC (pay-per-click) marketing? Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label?

As we’ve established, PPC advertising offers a unique opportunity to:

    Grow Your Customer Base – Connect with searchers actively looking for products and services like yours, and respond to that need by providing them with an offer relevant to their search query.
    Generate Leads at Low Costs – Because pay-per-click marketing allows you to reach leads and prospects when they’re researching and looking to buy, it’s a highly effective way to bring interested visitors to your site. Plus, you can enjoy an algorithmically generated discount from the search engines in exchange for making their users happy.

Once you've created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best predictors of account success. You should be continuously analyzing the performance of your account.

    Add PPC Keywords: Expand the reach of your pay-per-click campaigns by adding keywords that are relevant to your business.
    Add Negative Keywords: Add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend.
    Split Ad Groups: Improve click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing pages.
    Review Costly PPC Keywords: Review expensive, under-performing keywords and shut them off if necessary.
    Refine Landing Pages: Modify the content and calls-to-action (CTAs) of your landing pages to align with individual search queries in order to boost conversion rates. Don’t send all your traffic to the same page.

What do understand by Quality Score?

Quality Score is a metric which is calculated for each keyword between 1 to 10. The QS defines the quality of keyword compared with Ads and Landing Page. This metric is used to calculate the AdRank, which is used to calculate the ad position.

What is the impact of Quality score on CPC and Ad Position ?

Quality Score is inversely proportional to CPC and Directly proportional to Ad Position. That means higher QS means lower cost and higher position.

What is Actual CPC ?

The actual cost of a click for an advertiser in an auction. The actual CPC is calculated in realtime and we cannot know the Actual CPC, but we can see Avg. CPC.

Actual CPC = (AdRank to Beat/QS)+$0.01

What Kind of Quality Score you can achieve for keywords ?

In my past campaigns I achieved the QS of 7 – 10. I can improve the quality score by using optimization techniques in campaign.

What are the Factors which affect Quality Score ?

Quality Score depends on the following metrics

    CTR of the Keyword
    Relevance of Keywords and Ads
    Landing Page Quality
    Historic Account Data

How can you Improve Conversion Rates ?

By creating ads which match perfectly with keywords and creating tightly themed ad groups so we can get targeted users to best landing page. Also by improving the Landing Page quality we can improve the conversions.

Is PPC Advertisement effect ranking of websites on search engines ?

Never, Search Engine don’t mix them. Google and other search engines rank both organic and ppc results separately

Can you tell me limit of character used for PPC Ads ?

Different Search Engines have different Limit on ads character as for Google you can put maximum 25 for headline and 70 for description 1 and 2 combined.

What is the difference between search engine marketing and Internet marketing?

Search Engine Marketing is specific to marketing your brand/service/products through search engines. It can be in the form of organic search results where landing pages are aimed for higher ranking, or in paid search results, where ads are aimed to display at maximum exposure for targeted keywords at minimal cost possible.

What is Quality Score and how does it affect your work as paid search specialist?

Quality Score’s a part of Google’s way of determining ranking of AdWords ads. This can be achieved by, among others, improving relevance between ad copies and keywords, improving quality of landing pages. By obtaining high quality score for my keywords, I can reduce expenses for my PPC campaigns.

Explain what is Adwords?

Adwords is the system that Google has designed to assist in marketing product or services in Google search engine and its affiliated sites. It will place a text ad that appears when people search for phrases associated to your offering.

Explain how Adwords work?

Adwords work on bidding system if the bidding price is higher your ad will appear on top of the Google page. Adwords works on “pay per click” that means you only pay the amount you have bid if someone taps on your ad as a result of a web search.

Explain why to use Google Adwords?

Google Adwords behave differently to traffic that comes from Google Adwords or “Pay Per Click”. The traffic that comes through surfing often visits the website for information, whereas the traffic via pay per click knows what they are clicking on and what they want to buy. So few visitors through Adwords might be more valuable than million visitors.

Explain what is Ad rank?

Ad rank determines your ad position on Google page, and it is determined by your bid for that keyword and quality score.

Explain how does Ad rank impact Cost-Per-Click?

Ad rank plays a huge role in defining the actual cost-per-click that your opponents pay, when someone clicks on their ads. Your CPC can be calculated by following way

Your Price = The ad rank of the person below you/ your quality score + $0.01

Explain how does a Google auction work?

Each month auction gets run billion of times, and the result are such that users find ads that are relevant to what they are looking for. The search engine processes the request and runs the auction that determines the ad positions and each advertisers CPC.

Explain what gets entered into a Google Account?

Once the advertisers determine the keywords that they want to bid on, Google will enter a keyword from your account which is most related into the auction with the maximum bid specified as well as the associated ad.

Explain what is Google Quality Score?

Google’s quality score determines how beneficial and relevant your ad is to the user, based primarily on your ad’s CTR, quality of your landing page and keyword relevance. Higher quality score keywords will save your money and earn better ad ranking.

Explain what is an ad group in Google Adwords?

Ad group is a container of your keywords, advertisements, and landing pages. Google rewards advertisers who prepare Adword campaigns with tightly structured ad groups. Its not advisable to include all your keywords into the single ad group, but to organize keywords into themes.

10) Explain what is conversion optimizer in Adwords?

Conversion Optimizer is a tool used by Google Adwords for bid manipulation and decides which clicks on the ad will be valuable. It can help you to return maximum on your investment.

Mention some of the Google Adword Ad Extensions?

Different ad extension can enhance the increase in traffic. Some of the common Ad extensions used in adwords are

    Sitelinks
    Call Extensions
    Location Extensions
    Social Annotations
    Seller ratings
    Mobile app extensions
    Offer ads
    Communication Ad
    Review extension
    Image and drop down navigation Ad extension

Mention in google Adwords that options can’t be changed after creating an account?

After creating account Currency and Time Zone, cannot be changed.

Explain how you can improve conversion rates?

By creating ads that match properly with keywords and create tightly themed ad groups, you can target users to the campaign that helps in conversions.

Mention what is the limit set for the number or characters for Adwords ad?

Limit for Adword is

    Description line 1st : 25 characters
    Description line 2nd: 35 characters
    Destination URL: 1024 characters

No images are allowed in URL.

Explain what is the meaning of CTR and how you can calculate?

CTR stands for Click through rate that tells the number of visitors visited on your ad on the web page. The formula for calculating CTR is

Number of click / Number of impressions X 100

These will give you an answer in percentage like what percentage of customers have viewed your ad.

Mention what are the type of Keywords?

There are no specific types for Keywords however they are classified on the basis of how likely is going to be clicked by visitors

    Research Keywords: It tends to contain one or two words – Tea
    Consideration: It tends to contain two or three words – Green Tea
    Purchase: It must have more than three words – buy loose green tea
    Loyalty: This must be shorter- Starbucks

Explain what is Google Ad API?

Google Ad API is designed for representing large, tech savvy advertisers and third parties. It allows developers build an application that directly interacts with Google Adwords server.

Mention what all things can be done using Google Ad API?

With Google Ad API, you can build an application that can do following things

    You can automatically generate keywords, ad text, custom reports and landing pages
    Develop additional applications and tools to help you manage accounts
    Synchronize Adwords data with your inventory system to manage campaigns based on stock

Explain how you can track conversions in Google Adwords?

In Google Adwords, conversion tracking can be done in following ways

    Tracking purchases by involving basic tracking code provided by Adwords and modifying it with additional code unique to your particular e-commerce platform
    View-through conversion window options tracks when a person sees your ad but does not click it (impression)
    By enabling your ad rotation setting to optimize for clicks, meaning that Adwords will serve the ads it feels are likely to be clicked
    By accessing search funnels inside tools and analysis, you can also know when customers clicked on your ad for the first time and how frequently they saw your ad before converting.

Explain what are the other two options for bidding other than C-P-C?

Other than CPC the other two options are CPM (Cost per Thousand Impression) and CPA ( Cost Per Action ).

PPC Job Interview Question and Answers 2015

2015-12-17T22:51:00.002-08:00

Here I am sharing PPC Job Interview Question and Answers 2015.Learn these ppc interview questions to tackle your next interview easily.

1.What is the difference between search engine marketing and Internet marketing?

Ans:Search Engine Marketing is specific to marketing your brand/service/products through search engines. It can be in the form of organic search results where landing pages are aimed for higher ranking, or in paid search results, where ads are aimed to display at maximum exposure for targeted keywords at minimal cost possible.

2.What is Quality Score and how does it affect your work as paid search specialist?

Ans:Quality Score’s a part of Google’s way of determining ranking of AdWords ads. This can be achieved by, among others, improving relevance between ad copies and keywords, improving quality of landing pages. By obtaining high quality score for my keywords, I can reduce expenses for my PPC campaigns.

3.How do you manage large set of keywords (hundred thousand to millions)?

4.How do I reduce costs of my paid search campaigns?

5.Describe the structure of a Google AdWords paid search campaign ?

Ans:Google AdWords PPC advertising structure is composed of one or multiple accounts (if necessary). An account can handle up to 25 campaigns. Each campaign can handle up to 100 ad groups. Yahoo Search Marketing campaigns can have up to 1,000 keywords and 20 ads within an ad group.

Google AdWords
Advantage: Most robust and corners majority of all paid search traffic
Disadvantage: Due to its big number of advertisers, cost per click is generally more expensive

Yahoo! Search Marketing
Advantage: Lower pay per click cost compared to Google AdWords
Disadvantage: Way behind Google AdWords in terms of reporting features

MSN adCenter
Advantage: Studies show that users of adCenter are more likely result to conversions
Disadvantage: Weakest PPC interface compared to Google AdWords and Yahoo! Search Marketing

6.How do you describe building your keyword list?

Ans:
a.Identify your audience
b.Review your existing offerings
c.Look at your competitors
d.Check web analytics results
e.Expand keywords using various tools

7.What is your strategy on geo-targeting ads?

Ans:The question will seek answer on how you’d approach ads that are displayed for specific locations. Is it just based on IP filter or should you extend it.

Six of the most interesting SEM news stories of the week - SEO Perfection

2015-12-16T23:56:00.002-08:00

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
This week: changes to structured snippets, a new feature on YouTube, online ad stats and Bing is going to decide what you’re having for dinner.

Google AdWords doubles structured snippets

In August, Google introduced structured snippet extensions that allowed more information to be shown below a text ad, and now just in time for Christmas, Google has announced that advertisers can now add a… wait for it… second line of structured information to their ads.

According to Google:

“Now if you select two predefined “Headers” and define two lists of customized values, they can both show with your ads at the same time - whether that’s a combination of styles and brands or destinations and featured hotels. For example, if you’re a retailer that offers window treatments, you might create one structured snippet for the most popular shutter styles and another for the services you offer.”

And you thought you were getting nothing for Christmas.
Accelerated mobile pages (AMP) coming to mobile search in February 2016

The Accelerated Mobile Pages project is an open source initiative which aims to dramatically improve the performance of the mobile web, and according to a post on the AMP Project blog, Google will begin sending traffic to AMP pages in Google Search as early as February 2016.

Twitter will also begin to experiment with linking to AMP content after Pinterest’s trial revealed that AMP pages loaded four times faster and used eight times less data than traditional mobile-optimized pages.

They may also get a ranking boost and a “fast” label. Although keep in mind the word “may” here... According to Search Engine Land, during a special press event in San Francisco, Google reiterated the importance of page speed and responded informally that it would likely label such pages as “fast”. Again, this last bit is incredibly tentative.
Online advertising lifts a flat European ad market

According to IAB data, and as reported by Warc, online advertising across Europe grew almost 10% in the first half of 2015 and is expected to grow even faster in the second half.

Online advertising was up 9.7% on a like-for-like basis in the first half to reach a total of €16bn. The full-year total is predicted to be almost €34bn.

Within the region, Central and Eastern European markets were growing fastest, at 12.9%, but more mature markets in Western Europe also reported an increase of 9.3%.

In terms of format, display advertising accounted for €5.6bn (35%) of all online advertising spend. Its growth rate of 13.0% was the highest of any format.

Mobile display advertising spend was up 57.5% to pass €1bn in the first half of the year and took a 24% share of all display advertising. Video also passed the €1bn mark.
What’s good for dinner? Bing will tell you

Bing is taking away the pain of having to decide what to eat at restaurants with the new ‘Menu Favorites’ feature.

Using millions of user reviews, restaurant menus and other rich data sources, ‘Menu Favorites’ identifies the most popular dishes at each restaurant with “high quality results.”

You can see this at work if you search for a restaurant and look within its information card. When you click on any dish from the menu favorites section you’ll see descriptions and user reviews detailing the item.

menu-favourites

This will fly against my normal decision making process of ‘the one that sounds like it comes with the most fries’.
TV drives mobile app installs

According to Fetch (link launches a Pdf), mobile app installs can increase from anywhere between 56% to 74% after a relevant TV ad is shown.

The positive impact of a TV ad can apparently last up to two hours, with a 24% increase in installs in the first 10 minutes after viewing, falling to a 20% rise in the next 30 minutes.

Unexpectedly, prime time (between 6pm - 7pm) was not the most ‘impactful’ period, but instead it was between midnight and 1am, when there was a 650% increase in app installs. Prime time was the second most effective period.
YouTube introduces a permanent ‘trending’ tab

It will be easier to find the latest videos of cats being terrified of harmless vegetables and parodies of The Force Awakens trailers on YouTube now, with a trending tab that surfaces ‘viral sensations’ in real-time.

According to The Verge, the tab uses an algorithm based on comments, views, and "external references," and it collects all of the selected videos in one place instead of recommending them within YouTube's homepage.

The videos featured here won't have anything to do with your viewing history, although YouTube may choose to keep some particularly explicit videos out of the tab. That word ‘some’ implies more than it's probably meant to.

Android users will be able to pick specific categories in the Trending tab (music, gaming, and news) but other platforms will have to wait/find their own explicit videos the old fashioned way.

Tags #AdWords #Snippets #Bing #onlineadvertising #Youtube

Understanding PPC

2013-06-12T23:27:00.002-07:00

PPC (Pay Per Click)

PPC advertising, also known as “Paid Search” or “Search Engine Marketing (SEM)”, is the process of paying for advertising on sites and search engines but the advertiser is not charged unless someone clicks on an ad. Most often (but not always) PPC is an auction where you compete for position against other advertisers.

PPC can allow for much quicker wins in visibility or conversions for advertisers whereas SEO is a long term effort of building a community to help your organic presence. While it can take a long time to rank #1 organically on search engine results pages via SEO, advertisers can use PPC ads to appear above organic or SEO results, seen in red in the image above, within minutes of opening an advertising account.

Advertisers select keywords to bid on, which match to the search queries, or actual words users are searching for. Similar to SEO, content (in ads) and relevancy are significant factors in getting ads to show in the top position. Search engines like Google give each ad a quality score (1-10 basis) based off of numerous factors which they unfortunately won’t elaborate much on. That quality score is then multiplied by your bid to get an overall Ad Rank. In an auction setting like Google’s, an advertiser only ends up paying just a bit more than the one below them, after all Ad Ranks are evaluated. So the amount an advertiser bids is not necessarily what’s charged upon a click.

Why do advertisers pay for these ads when they can try to rank naturally for free?

Real-estate on the search engine results pages is at a premium.

Many users simply click on the first link of the results page, regardless of whether it’s an ad or an organic listing.

The opportunity to generate conversions can be heightened when ads are prominently displayed.

New market segments can be identified, based on what people are searching for, and ads can be shown where an advertiser’s site may not be able to rank naturally.

Competitors are likely paying for ads or have the opportunity to, potentially winning new business or taking it from others.

Paid search also spans into other websites outside of popular search engine result pages like Google, Bing and Yahoo and types vary from text, to image, to video among others. The most important thing to remember is that ad relevancy to the searcher/web surfer is most important and will ultimately lead to the most efficient PPC campaigns, depending on an advertiser’s goals.

What is SEO, SMO & SEO

2013-06-12T23:22:00.000-07:00

What is difference between SEO and SMO?

SMO is through social media, online and community website for public dissemination of a set of methods. Methods of SMO include adding RSS feed, "Digg This" top to, blog writing and non-cooperative in the form of third-party community features (such as: Flickr photo slides, YouTube's video sharing). Social media optimization is a form of search engine marketing；
SEO is more popular in recent years, network marketing, the main purpose is to increase the exposure of specific keywords to increase website visibility, thereby increasing sales opportunities. Into site SEO and SEO station two kinds. SEO work is to understand the main types of search engines crawl the Internet page, how to index and how to determine their impact on a particular keyword ranking search results and other techniques to the optimization of web pages related to improve search engine rankings to improve site traffic, and enhance the site's ability to sell or promote the ability of technology

SEO and SEM: Two Names for the Same Thing?

By most people's standards, the internet is still very young. New technologies and developments in existing technologies are appearing at an extraordinary rate. As technologies change, so does the terminology used to describe them.

I worked for three years as a webmaster. Ask a dozen people to define that term, and you'll get a lot of different answers. A webmaster may be the leader of a large team, including developers, writers, marketers, designers, usability experts, technical support people, and yes, search engine optimizer. Or s/he may perform all or some of those duties alone.

The same is true for search engine optimization. For many people, the term is a new one, and they have no idea what it is an SEO does. To others, SEO is synonymous with SEM -- search engine marketing. In my opinion, there is a big difference between the two.

Search Engine Marketing

I see SEM as a rather broad term. It's everything that can be done to utilize the technology of search engines with the goal of promoting a web site and increasing its traffic, its "stickiness," and, in the case of sites that promote a business (or are a business), increase profits. SEO, therefore, would be a subset of SEM.

Aspects of search engine marketing which I would consider to be outside the realm of search engine optimization include the following:

Paid Inclusion

This is simply the practice of paying a search engine or a directory to add a site to its database immediately, rather than setting up that site so that it will be found by the search engine spiders on its own. In the case of some search engines and directories, paid inclusion is the only way to get listed. For others, it's presented as an option. If you're willing to pay, your site will be listed sooner. It's also a useful practice if you wish to make frequent changes to your content, because your site will be spidered more often and you will be able to test how changes affect your ranking.

Traditional Ads

This involves placing paid advertising on the search engine result pages (SERPs). Normally, these ads appear based on the keywords entered into the search engines, and one is charged based on the number of impressions, i.e. appearances, of the ad. In other words, you pay whether the ad sends anyone to your web site or not.

Pay-Per-Click (PPC) Advertising

PPC ads are simple enough to look at. They're text-only. PPC ad campaigns are completely controlled by the advertiser. You decide which keywords should bring up your ads, you write the copy, and you decide how much you want to pay. And, as the name indicates, you only pay for an ad when someone clicks it and is brought to your site. There are two main networks of PPC ads, run by Google and Overture, and each has its own advantages and disadvantages, but in both cases, one should be prepared to spend a great deal of time (and money) monitoring and adjusting such a campaign.

The Advantages of These Practices

In contrast to pure SEO, these SEM practices offer the advantage of immediacy. If you need to increase your traffic and your visibility right away, and you don't have a problem with spending a lot of money, this may be the way to go.

The Disadvantages

You knew this was coming, didn't you? Think about it this way: you've spent your time and money to bring people to your web site. What will they see when they get there? You've convinced them, at least for the moment, that your site is worth visiting, so they're expecting to find exactly the information they were seeking. Is it easy to find? Is it there at all? You only have a few seconds to convince them that your site can deliver what they want. Will your visitors, failing to find what they're looking for, click their browser's back button and try another site?

Your site has to be ready for your visitors. It needs to be written, structured, and coded in such a way that the information is clearly laid out and easy to find. If it isn't, your site will either be immediately forgotten by visitors, or worse, it will be remembered as one that fails to deliver.

SEO First

No SEM campaign is complete without SEO. Moreover, since the purpose of SEO is to make the site better for both search engines and users, you may find that it will suffice on its own. In any case, the advantages of SEO over the other aspects of SEM make it clear that, even if you are going to spend additional money on advertising and paid placement, SEO must be your first step in promoting your site.

What is Anchor Text?

2013-06-12T22:58:00.001-07:00

What is Anchor Text?

Anchor Text is the clickable part of the text that links to your website.For example you will regularly see on the web pages that "click on this" , "for more details click on this link","please click on this link" like that.

Anchor texts is more important factors in SEO just because of one click can get make your traffic and more user on your site.When Google crawling its gives priority to that clickable links on the search engine result page (SERP). While it is important to put your targeted keyword or key-phrases in anchor text,we must also use variations of key-phrases to ensure a natural feel to the links.

SEO Perfection

2013-05-15T22:13:00.000-07:00

SEO Perfection:-

Search Engine Optimization refers to the collection of techniques and practices that allow a site to get more traffic from search engines (Google, Yahoo, Microsoft). SEO can be divided into two main areas: off-page SEO (work that takes place separate from the website) and on-page SEO (website changes to make your website rank better). This tutorial will cover both areas in detail! Remember, a website is not fully optimized for search engines unless it employs both on and off-page SEO.

who uses seo:-

If a website is currently ranked #10 on Google for the search phrase, "how to make egg rolls," but wants to rise to #1, this websites needs to consider SEO. Because search engines have become more and more popular on the web, nearly anyone trying to get seen on the web can benefit from a little SEO loving.

Keyword Research

Before you can start optimizing your site for the search engines, you must first know which terms you want to target. A good start would be to choose 3 or 4 keywords you would like your website to rank well for. With these keywords in your mind you can then set a goal to rank in the top 10 results on Google for each of them (we refer to Google because if you can rank well there, you'll rank well on the other search engines). These keywords can be either broad or specific, but you'll want to study our list of pros and cons of each before choosing.

what is pagerank?

PageRank is a ranking system that previously was the foundation of the infamous search engine, Google. When search engines were first developed, they ranked all websites equally and would return results based only on the content and meta tags the pages contained. At the time, however, the PageRank system would revolutionize search engine rankings by including one key factor: a site's authority.

seo title tag

The first and most important part of your on-page SEO is the title tag (<title></title>). Many people who outsource or create a site in a WYSIWYG editor completely forget about the last of the meta tags that still gives some quality ranking love from search engines.

header tags - <h1> through <h6>

Header tags are a great way to help boost your search engine rankings. If you're creating a page about "free hats" and would like to rank for it, there's nothing shady at all about including a nice big <h1>Free Hats</h1> at the top of the page to make sure your users and the search engines know what your page's subject is. However, as with other search engine strategies, it is important not to stuff too many keywords into these tags. A good rule of thumb is to include no more than 3 or 4 <h1> tags per page, and always have at least a paragraph or two of text between your header tags.

keyword density

Although some SEOs will talk about aiming for an exact proportion (e.g. the number of times your keyword appears divided by the total number of words on the page), it's a little too much work for something that will take care of itself as long as you know how to write well! Use your keyword frequently on your site, but not so much that it makes the page look weird or a sentence sound awkward. If you just use the keyword once at the top of the page and then reference the keyword as "it", for the rest of the article, you'll definitely be using it too little.

seo internal linking structure

The honest fact is, if company owners knew how important that the internal linking structure of a site was to a site's performance on the search engines, they'd have multiple dedicated staff working just to make sure they had it optimized 100%. This topic is a little advanced, but it's helpful to break the inner linking structure down into three parts:

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Page depth
Quantity of Internal Links
Quality of Internal Links

anchor text
Simply getting links from many other websites is not enough for your website to rank well in the search engines. The quality of your anchor text will play a huge factor in ranking your pages for specific keywords, especially competitive ones.

We welcome you to SEO Perfectio and contact us as we are sure we can give you a high return on investment for your advertising dollars. To date, we have never lost a client money and come highly recommended by industry experts and clients themselves as white-hat SEO Professionals.

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