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seo practices blog| SEO Best Practices Blog http://www.seopractices.com Fri, 08 Feb 2013 22:33:46 +0000 en-US hourly 1 http://wordpress.org/?v=4.0 Google Analytics Certification http://www.seopractices.com/2011/09/05/google-analytics-certification/ http://www.seopractices.com/2011/09/05/google-analytics-certification/#comments Mon, 05 Sep 2011 03:13:37 +0000 http://www.seopractices.com/?p=301 Getting Certified with Google Analytics

If you like this post, please PLUS 1 IT!

Google Analytics Certification

Finally got my Google Analytics Certification. The test has about 70 questions and you get one and a half hours to solve it.

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You can study and take the test at: http://google.starttest.com/. From here you can take one or more of the proof-of-proficiency tests offered by Google. Upon becoming individually qualified, you’ll receive a certificate. You’ll also be more effective at making the best use of Google products within your organization and helping others do the same. In-depth online courses are offered free from Google to help you prepare for each test.

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Best SEO Practices After Google Panda Update http://www.seopractices.com/2011/04/26/best-seo-practices-after-google-panda-update/ http://www.seopractices.com/2011/04/26/best-seo-practices-after-google-panda-update/#comments Tue, 26 Apr 2011 12:23:47 +0000 http://www.seopractices.com/?p=277 The SEO model has changed with Panda

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Google Panda Update

The SEO model has changed with Panda in that, rather than getting as many URLs as you can indexed, you now want only your highest-quality, most important URLs indexed. Great post by Search Engine Land.

What Does This Mean For SEO?

It has been common practice for many years to monitor overall site indexing in each of the major engines (mostly focusing on Google, naturally). Sites that weren’t being indexed deeply would need specific tactics to push that number up, and sites well indexed would be monitored closely to ensure that was sustained.

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What’s different post-Panda is that indexing, as a metric or signal, is no longer viable, simply because Google seems to want everything it can get in its index. The index is not a signal of anything, anymore, except that Google has the URL in its databases.

5 Best SEO Practices:

Consistent signals should be sent as to which pages are most important

1. Decide which URLs are canonical and create strong signals (rel canonical, robot exclusion, internal link profile, XML sitemaps)
2. Decide which URLs are your most valuable and ensure they are indexed and well optimized
3. Remove any extraneous, overhead, duplicate, low value and unnecessary URLs from the index
4. Build internal links to canonical, high-value URLs from authority pages (strong mozRank, unique referring domains, total links, are example metrics)
5. Build high-quality external links via social media efforts

Pay special attention to number 3 above. If your properties have low-quality or significantly duplicative content, it is best to remove those URLs from the indexes. Even a site with some high-quality content and lots of thin or low-quality content could see traffic deterioration because of Panda.

The new SEO, at least as far as Panda is concerned, is about pushing your best quality stuff and the complete removal of low-quality or overhead pages from the indexes. Which means it’s not as easy anymore to compete by simply producing pages at scale, unless they’re created with quality in mind. Which means for some sites, SEO just got a whole lot harder.

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Link Building Tips for 2010 http://www.seopractices.com/2010/07/01/link-building-tips-2010/ http://www.seopractices.com/2010/07/01/link-building-tips-2010/#comments Thu, 01 Jul 2010 23:09:43 +0000 http://www.seopractices.com/?p=261 Content continues to be the king when promoting a Website through link building

Building Links in 2010

“I have found that link building and content creation is much easier when you are passionate about the subject and have enough knowledge in the field to consistently create original content.” This article full of tips was Written by Danny Dover.

Link building is always a hot topic because it is really what makes an SEO campaign work. Find bellow some tips on building links for 2.010:

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* It is well worth the time to write great content as opposed to lots of decent content. The best articles are the ones that attract most links and land on good websites.

* If you figure out something cool or unique, write about it and keep the content on your site and create a buzz using social media. Links will surely come.

* Write content for your own site first. You will get the links pointing back at your site for having the original content.

* Syndicate your RSS feed, not your article content. Instead of publishing your duplicate content everywhere, keep the content on your site and ping services like technorati, twitter, facebook, and anywhere you can publish your site’s feed. Get visitors on your site and then give them an opportunity to bookmark or share your content via social media.

* Quality directories are still valid. you can have a good success from getting listed in the top human-edited directories, especially local and regional ones. Avoid the free-for-all sites and focus on the ones that add value to users.

* Guest Blogging is a new hot-topic which is also worth doing. Finding relevant websites to post content to is a good way to get quality inbound links and brand awareness. In many cases, you can get content for your site as well if you establish a good partnership with a complementary website or blog.

* Reciprocal links are not all bad. It is natural for complementary websites to link to one another, so the emphasis is on relevance. You can exchange links with relevant and complementary websites, but not with just any site. You want to make sure you are linking to reputable websites too.

* Don’t Spam. Search engines (like Google) mostly update their algorithms to do one of two things: to increase the relevance of the search results and to battle spam in their index. If you keep things relevant and avoid spam tactics, your rankings should remain intact as long as their isn’t a fundamental shift in how websites and pages are ranked.

* Use Q&A Sites like Yahoo Answers, Answers.com, Wikianswers, Linkedin, etc., to promote yourself and your content.

* Set up Google alerts for topics you are interested on and participate on those conversations.

* Get the experts (your clients) to write the content with our guidance. determine a unique set of keywords we are tarketing, we will give them a list of topics covering the keyword range.

So content continues to be the king when promoting a Website through link building. Great content will make the link building task much much easier.

Please feel free to share your tips on link building.

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Pay per Click (PPC) Reporting Best Practices http://www.seopractices.com/2010/06/21/pay-per-click-ppc-reporting-best-practices/ http://www.seopractices.com/2010/06/21/pay-per-click-ppc-reporting-best-practices/#comments Mon, 21 Jun 2010 19:54:22 +0000 http://www.seopractices.com/?p=250 Elements that go into good PPC reporting: Free PDF Guide

Best Practices for Pay Per Click Reporting

Good PPC reporting is time consuming; daily, weekly, monthly and quarterly reports demand continuity and
scalability in order to produce results and grow bottom lines. Because of the pressure to serve more clients with existing staff, many agencies either don’t provide reports or provide reports that are long on data and short on insight. After all, data in and of itself is not useful. Interpreting what data means so that brand marketers can make better business decisions is what creates value.

Great Pay Per Click reporting does the following:

Creates measurability. Digital marketing is trackable and accountable.
Tracks performance. Metrics and measurability show context and growth.
Enables Data Analysis. Data analysis is a point of connection with teams, peers, reports and clients.
Builds relationships. Skilled reporting opens the door to longer-term planning and increases the value
of the agency to the lives of clients and their enterprises.

This E-book looks at the elements that go into Good Pay Per Click Reporting Best Practices. It is divided into three parts:

Download Good Pay Per Click Reporting Best Practices PDF Guide

Part I presents seven best practices in PPC reporting to help SEM agency executives increase their analytic skills and reporting effectiveness

Part II offers some tips for improving your Excel skills

Part III provides a case study of the Adwords Keyword Report that explains how to optimize report data to improve client account performance.

Drawn from articles and columns in Search Engine Land, as well as SMN Webcasts and SMX Theater presentations, “Best Practices in PPC Reporting” will help you become more efficient — and more effective — in your PPC reporting skills: A Search Marketing Now Ebook

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The Google Caffeine Effect http://www.seopractices.com/2010/06/09/google-caffeine-effect-new-search-indexing-system/ http://www.seopractices.com/2010/06/09/google-caffeine-effect-new-search-indexing-system/#comments Wed, 09 Jun 2010 20:57:25 +0000 http://www.seopractices.com/?p=238 Google Caffeine New Search Indexing System is Live

The Google Caffeine Effect

Google has officially announced today (June 8th 2010) the completion of their new web indexing system called CAFFEINE.

Caffeine is a revamp of Google´s indexing infrastructure and not a change in Google´s ranking algorithms. It is live across all data centers, regions and languages.

So what are the effects of Caffeine:

1. Content is available more quickly, which means they will be indexing and displaying new content published on the web almost instantaneously.

2. Google´s storage capacity has increased because of the way the web is growing today, certainly much faster than anyone could have imagined back when Google first launched.

3. Gives Google more flexibility in storing information. The new Caffeine system provides more flexibility in the type of details that can be stored with a document.

As Matt Cutts mentioned to Vanessa Fox: “What´s exciting about Caffeine though is that it allows easier annotation of the information stored with documents, and subsequently can unlock the potential of better ranking in the future with those additional signals”

And this is not over yet, Google has built Caffeine with the future in mind…watch out for more and more changes in the months to come.

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SEO Predictions for 2010 http://www.seopractices.com/2010/01/02/seo-predictions-for-2010/ http://www.seopractices.com/2010/01/02/seo-predictions-for-2010/#comments Sat, 02 Jan 2010 16:48:55 +0000 http://www.seopractices.com/?p=228 8 SEO Trends for 2010 from SEOmoz.org

SEO Trends for 2010

According to Rand of seomoz.org, here are some important SEO trends for 2010 we SEO´s have to be aware of:

#1 Real-Time Search: Microsoft and Google are integrating Twitter data in their SERP´s.
Microsoft initially announced their integration with Twitter data in their SERPs. And in response, Google released an early test version of Twitter integration.

#2 – Twitter’s “Link Graph” is the Real Deal: Google has always strived to keep up with the latest ways that content is being recommended and suggested. It’s how they determined popularity and relevance with PageRank and I think Twitter’s data is merely the next evolution. Tweets are going to carry their own weight in helping pages rank in the not-too-distant future.

#3 – Personalized Search: Google released their “permanent” personalization of results last week, and Bing released their own just this week. So visit history, time on page, bookmarks, etc., are going to influence big time Search Results.

#4 – It’s Going to Be a Two-Engine, 80/20 World: Google continues to slowly gain market share in the US, while Bing & Yahoo! compete for the rest: 80% Google, Yahoo-Bing 20%.

#5 – Site Explorer & Linkdomain will Disappear: Yahoo! and Bing mentioned that Site Explorer is off to the great beyond. The expense of maintaining a web index isn’t something Yahoo!’s willing to invest in once they don’t have to, and Bing’s given no indication that they’re going to re-open the portal to link information.

#6 – SEO Spending Will Rise Dramatically, according to a Forrester Report: The study concludes that in the next 3 years the following interactive marketing tactics spent will grow most: Created Social Media, Online Video, Search Engine Optimization (SEO), and Mobile Marketing, among others.

#7 – 2010 is the Year of Conversion Rate Optimization: The most under-utilized and highest ROI activities in the marketing department, but more awareness is on its way. CRO isn’t just about testing; it’s about building a process for improving conversion over time. Online businesses can generate so much revenue from this, yet few invest.

#8 – More Queries will Send Less Traffic: Google & Bing are both doing more to make their visitors stickier and get their queries answered without ever having to leave the engine. So a lot of results like time, wheather, game´s scores and so on are giving to visitors without having to leave the Engines.

For a much better understanding of these predictions please visit: seomoz.org, as this is a lazy post from myself and copied everything from them.

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Merry Christmas and Happy New Year 2010! http://www.seopractices.com/2009/12/23/merry-christmas-from-seo-practices-blog/ http://www.seopractices.com/2009/12/23/merry-christmas-from-seo-practices-blog/#comments Wed, 23 Dec 2009 19:07:50 +0000 http://www.seopractices.com/?p=212 Merry Christmas from SEO Practices

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I’m Going to SMX Advanced 2009 in Seattle Washington http://www.seopractices.com/2009/04/28/im-going-to-smx-advanced-2009-in-seattle-washington/ http://www.seopractices.com/2009/04/28/im-going-to-smx-advanced-2009-in-seattle-washington/#comments Tue, 28 Apr 2009 19:06:17 +0000 http://www.seopractices.com/?p=204 I’m attending SMX AdvancedToday I’m really excited, I’m going to SMX Advanced 2009 in Seattle, Washington, June 2, 3, and 4. I’ve been wanting to do this for quite a while, I’ll be able to meet some of the big SEO/SEM gurus: Matt Cutts, Danny Sullivan, Chris Sherman, Rand Fishkin, and many more.

SMX Advanced sessions cover today’s hot button search engine marketing issues, with tracks focused on paid search advertising (PPC), search engine optimization, social media marketing and search marketing company business issues. Sessions include:

* Mythbusting PPC Urban Legends
* Twitter Tactics & Search Marketing
* Google Quality Score, Under the Microscope
* Duplicate Content Solutions & The Canonical Tag
* Matchmaker, Matchmaker, Make Me – A Broad Match? Exact Match? Negative Match?

I’ll be sharing information related to the event on my blog… so stick around.

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Variables to Factor into the Decision of Creating and Managing PPC http://www.seopractices.com/2009/01/16/ppc-marketing-cost-effective-2009/ http://www.seopractices.com/2009/01/16/ppc-marketing-cost-effective-2009/#comments Fri, 16 Jan 2009 02:16:26 +0000 http://www.seopractices.com/?p=197 PPC Marketing Still a Cost Efective Tactic in 2009

From Mediawhizsearch.com a Free PDF document 4 pages long but very interesting. The main topic of this document is to alert marketing managers to all the variables that should be factored into the decision on how best to have PPC programs created and managed: Technology, keyword generation and selection, quality score, targeting and reach, labor resources and training, conversions.

Some questions to ask about your PPC marketing program suggested in the document:

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-Do you have the technological tools in place to efficiently manage across the three major search engine platforms centrally?
-Do you have the resources to efficiently & dynamically create huge volumes of ‘tail’ keywords
which tap into lower cost, higher converting terms?
-Do you understand Quality Score and its impact on PPC campaigns?
-How are your landing pages helping/hindering our Quality Score?
-Do you know how to eciently segment and target our audience?
-Are your employees being trained in the latest emerging best practices?
-How are you tracking conversions?

Go to Mediawhizsearch.com and download the Free PDF document, let us know your thoughts about the document.

Remember to check also our free List of Search Engine Optimization and Marketing PDF Guides to download and if you find them useful please help this blog by bookmarking or linking to us, thanks.

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Where does Search Engine Marketing go next? http://www.seopractices.com/2009/01/06/where-does-search-engine-marketing-go-next/ http://www.seopractices.com/2009/01/06/where-does-search-engine-marketing-go-next/#comments Tue, 06 Jan 2009 02:46:59 +0000 http://www.seopractices.com/?p=188 Are you aware of the new signals and able to develop new forms of optimization and strategy?

Future Proofing your Search Marketing Strategies

I’ve just read a great document by Mike Grehan of http://www.acronym.com about the future of Search Engine Marketing, you must read it. Mike Grehan is the bestselling author of the internationally acclaimed Search Engine Marketing: The Essential Best Practice Guide.

On this document: “New Signals to Search Engines – Future Proofing your Search Marketing Strategy” Mike Grehan states the need for us SEO’s to become aware of placing a much larger emphasis on optimizing a range of file types, from PDFs to images to audio/visual content.

I’ve found 2 important aspects mentioned by Mike Grehan on this document:

1. Search results will be heavily influenced by end users, such as geographic location, time of day, previous searching history and peer group preference…, as Mike Grehan says: “Signals from end users who previously couldn’t vote for content via links from web pages are now able to vote for content with their clicks, bookmarks, tags and ratings. These are very strong signals to search engines, and best of all, they don’t rely on the elitism of one web site owner linking to another or the often mediocre crawl of a dumb bot.” , so this will influence on what appears in the search engine results pages (SERPs).

2. The introduction of Google’s Universal Search: As stated by Google: “Google’s vision for universal search is to ultimately search across all its content sources, compare and rank all the information in real time, and deliver a single, integrated set of search results that offers users precisely what they are looking for. Beginning today (May 16, 2007), the company will incorporate information from a variety of previously separate sources – including videos, images, news, maps, books, and websites – into a single set of results, check: http://www.google.com/intl/en/press/pressrel/universalsearch_20070516.html. Universal Search offers many new methods of increasing visibility at search engines.

Matt Cutts, Google Engineer and Head of Web Spam Team mentioned: “Marketers need to embrace universal search by integrating video, images, books, etc. As far as Google trends go for 2009, they will affect SEOs as well.”

So hurry up and download the free PDF document by Mike Grehan at:

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New Signals to Search Engines – Future Proofing your Search Marketing Strategy, I hope you will enjoy this reading as much as I did.

Remember to check also our free List of Search Engine Optimization and Marketing PDF Guides to download and if you find them useful please help this blog by bookmarking or linking to us, thanks.

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