SMX Advanced sessions cover today’s hot button search engine marketing issues, with tracks focused on paid search advertising (PPC), search engine optimization, social media marketing and search marketing company business issues. Sessions include:

* Mythbusting PPC Urban Legends
* Twitter Tactics & Search Marketing
* Google Quality Score, Under the Microscope
* Duplicate Content Solutions & The Canonical Tag
* Matchmaker, Matchmaker, Make Me - A Broad Match? Exact Match? Negative Match?

I’ll be sharing information related to the event on my blog… so stick around.

From Mediawhizsearch.com a Free PDF document 4 pages long but very interesting. The main topic of this document is to alert marketing managers to all the variables that should be factored into the decision on how best to have PPC programs created and managed: Technology, keyword generation and selection, quality score, targeting and reach, labor resources and training, conversions.

Some questions to ask about your PPC marketing program suggested in the document:

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-Do you have the technological tools in place to efficiently manage across the three major search engine platforms centrally?
-Do you have the resources to efficiently & dynamically create huge volumes of ‘tail’ keywords
which tap into lower cost, higher converting terms?
-Do you understand Quality Score and its impact on PPC campaigns?
-How are your landing pages helping/hindering our Quality Score?
-Do you know how to eciently segment and target our audience?
-Are your employees being trained in the latest emerging best practices?
-How are you tracking conversions?

Go to Mediawhizsearch.com and download the Free PDF document, let us know your thoughts about the document.

Remember to check also our free List of Search Engine Optimization and Marketing PDF Guides to download and if you find them useful please help this blog by bookmarking or linking to us, thanks.

I’ve just read a great document by Mike Grehan of http://www.acronym.com about the future of Search Engine Marketing, you must read it. Mike Grehan is the bestselling author of the internationally acclaimed Search Engine Marketing: The Essential Best Practice Guide.

On this document: “New Signals to Search Engines - Future Proofing your Search Marketing Strategy” Mike Grehan states the need for us SEO’s to become aware of placing a much larger emphasis on optimizing a range of file types, from PDFs to images to audio/visual content.

I’ve found 2 important aspects mentioned by Mike Grehan on this document:

1. Search results will be heavily influenced by end users, such as geographic location, time of day, previous searching history and peer group preference…, as Mike Grehan says: “Signals from end users who previously couldn’t vote for content via links from web pages are now able to vote for content with their clicks, bookmarks, tags and ratings. These are very strong signals to search engines, and best of all, they don’t rely on the elitism of one web site owner linking to another or the often mediocre crawl of a dumb bot.” , so this will influence on what appears in the search engine results pages (SERPs).

2. The introduction of Google’s Universal Search: As stated by Google: “Google’s vision for universal search is to ultimately search across all its content sources, compare and rank all the information in real time, and deliver a single, integrated set of search results that offers users precisely what they are looking for. Beginning today (May 16, 2007), the company will incorporate information from a variety of previously separate sources – including videos, images, news, maps, books, and websites – into a single set of results, check: http://www.google.com/intl/en/press/pressrel/universalsearch_20070516.html. Universal Search offers many new methods of increasing visibility at search engines.

Matt Cutts, Google Engineer and Head of Web Spam Team mentioned: “Marketers need to embrace universal search by integrating video, images, books, etc. As far as Google trends go for 2009, they will affect SEOs as well.”

So hurry up and download the free PDF document by Mike Grehan at:

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New Signals to Search Engines - Future Proofing your Search Marketing Strategy, I hope you will enjoy this reading as much as I did.

Remember to check also our free List of Search Engine Optimization and Marketing PDF Guides to download and if you find them useful please help this blog by bookmarking or linking to us, thanks.

I have found an interesting free PDF document to download from Jonathan Leger: “Search Engine Myths Exposed”. On it Jonathan goes through top Myths about Search Engine Rankings, especially Google rankings and tries to demystify them, he uses lots of graphics, images and examples.

The following are the Myth discussed in the document:
Myth #1: Google Knows All and Sees All
Myth #2: Google Will Not Rank Duplicate Content
Myth #3: You Must Get Links from Related Subject Sites to Rank
Myth #4: Your Site Must Focus On One Subject To Rank
Myth #5: High Page Rank Means Good Rankings
Myth #6: To Maintain Good Rankings, You Must Add New Content
Myth #7: The Biggest Myth: Ranking in Google is Hard

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I enjoyed very much reading the document, it goes through details of important aspects of achieving high rankings in Search Engines (Google), but I believe it generalizes without having in mind important aspects such:

Keyword competition
Anchor text
Quality of links
Trust of the site

For example: Google will not rank dup content — It depends, it has to do with how competitive the Industry is, and keyword competition. If you are not in a competitive Industry and you are trying to rank for low competitive keywords then you might get away with it. Duplicate content does hurts your rankings, if your site’s content is copied from other sites, or you have many similar pages on your site, they will hardly be displayed in search engine result pages (SERP’s).

You must get links from related subject sites to rank — again, it depends how competitive the Industry and keywords you are trying to rank for.

With that said, what I mean is the more competitive the Industry and keywords you are trying to rank for the more difficult it’s going to be to rank and it’s going to take a bigger effort.

You should take this reading with a grain of salt, practice, experience and see how it works for you, and your Industry and the risks algorithm shifts present in your rankings if you do not play by the rules Search Engines have established. Be helpful to your Community… if people talks about you and recommend you then you win.

Download the free PDF document by Jonathan Leger and share your thoughts about it:
http://3waylinkz.org/SearchEngineMythsExposed.pdf.

You can also use this other link: http://3waylinkz.org/download/ .

Also check Jonathan’s Blog: http://www.jonathanleger.com/, you will find lots of information about search engine optimization, AdSense and Internet Marketing.

Remember to check also our free List of Search Engine Optimization and Marketing PDF Guides to download and if you find them useful please help this blog by bookmarking or linking to us, thanks.

Free 40 page, PDF Guide to Google Adwords by Andrew Goodman: “Google Adwords: A Brave New World“. Starting right with AdWords is vital to succeed, don’t waste time and money, get it right from the beginning, you’ll find great tips on this PDF guide.

Andrew Goodman is the founder and Principal of Page Zero Media, a consulting firm, based in Toronto, Canada, that provides search engine marketing services and strategic advice to companies seeking an online presence…

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He recently published the second edition of “Winning Results with Google Adwords“, he is also a regular speaker at industry conferences such as Jupitermedia’s Search Engine Strategies.

So go on and download the Free PDF Guide to Google Adwords: A Brave New World at Page Zero Media, let me know what you think of the guide.

Check also our list of free Search Engine Optimization and Marketing PDF Guides to download

The free SEO Guide by Google covers the basics of most common SEO Best Practices that webmasters might consider optimizing, like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, heading tags, images, robots txt and promoting your site.

The guide contents are:
Good practices for page title tags
Good practices for description meta tags
Good practices for URL structure
Good practices for site navigation
Good practices for content
Good practices for anchor text
Good practices for heading tags
Good practices for images
Good practices for robots.txt
Good practices for promoting your website

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This SEO Guide by Google also provides a complete list of sources that can be useful in a site’s Optimization and Promotion process: Free webmaster tools, Web analytics services, as well as other Google resources to find all information you need.

So go on and Download the free Search Engine Optimization Guide by Google. Please make your comments on the release of this SEO Guide by Google.

I have also added a plugin that upgrades your Blog automatically. WPAU helps you easily upgrade your wordpress installation to the latest version, without having to download or upload any files. You can find the plugin at:

Wordpress Automatic Upgrade Plugin

Take the time to do it, it will only take you a few minutes.

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Through Adwords Google Consents to Link Buying Business

When searching for a reason why Google lowers Page Rank of sites, I have found this beauty in an Adwords sponsorship text ad:

Increase page rank
Buy quality text links for better search engine results.

Google Chrome: Now Available for Download Only for Windows

Google has made their new beta web browser Chrome available for download (Windows only).

Google Chrome is a browser that combines a minimal design with sophisticated technology to “make the web faster, safer, and easier” as they mention. Maybe we should learn to develop Websites with such characteristics.

Like the classic Google homepage, Google Chrome is clean and fast. One box for everything: Type in the address bar and get suggestions for both search and web pages. You can also type in the browser your search keywords and get results.

Colombia is preparing for what is expected to be one of the biggest protest marches in its history against FARC (Colombian Guerrilla).

Youtube Video: Colombian President Alvaro Uribe and Shakira singing the Colombian National Anthem.

Large crowds of people in Colombia have taken to the streets, some holding photographs of missing loved ones and marching against FARC, demanding the release of all hostages.

The Farc has waged a 44-year civil war in Colombia and still holds 700 captives.

Colombia, Colombians, friends from all over the world, let’s unite to shout loudly:

NO MORE!
NO MORE KIDNAPPING!
NO MORE LIES!
NO MORE MURDER!
NO MORE FARC!

Let’s commit ourselves to join a million voices in this day (July 20th) so we can make a difference, and let the entire world know that we don’t need that “People’s Army” here in Colombia; that FARC is a terrorist group, led by murderers and enemies of the Colombian and World’s People. This is a cause beyond all political interests or colors. It’s a humanitarian cause, encouraged by a simple sense of solidarity, for the sake and welfare of our citizens.”