Digital Marketing and SEO Blog

Google Conference GDayX Event 2013 in Chennai, India

2013-11-05T08:36:00.000+05:30

Google Conference GDayX Event 2013 in Chennai, India

Google Conference – GDayX Chennai, India

Digital Marketing and SEO Event in Chennai, India

Google announced the conference/event – GDayX held at Chennai, India. It organized by Google Business Group (GBG) – Chennai

Google GDayX brings together and connect with some of the best speakers and entrepreneurs in the India country to share their knowledge with you all.

Listen and learn from the people who walk the talk!

All this knowledge comes to you free of cost. Of course, it includes swags and food as well.

GDayx Event Schedule

#	Marketer’s lounge	Entrepreneur’s lounge
9:00am – 9:30am	Registrations Open
9:30am – 10:30am	Keynote: Emerging Trends in Digital Marketing & Technology Sunil Rao – Country Head – Outreach Programs, Google
10:30am – 10:50am	Tea Break
10:50am-11:40am	Understanding Google Search and SEO Syed Malik Mairaj – Sr. Strategist, Search Quality – Google	Unconference: In search of the next big disruption Dorai Thodla, Founder, Imorph Inc
11:40am-12:30pm	Bang for your buck: Organic vs Paid traffic Suganthi Sugumaran, SEO/SocialMedia Consultant, DigitalSpread Communications
12:30am-1:30pm	Lunch Break
1:30pm-2:20pm	Monitization: Enhanced Profits and Business with Google Madhumathi GK, Co-Founder, Madras Studios	5 steps to better user engagement Siddarth Govindaraj, Founder, Silver Stripe Software
2:20pm-3:10pm	Understanding AdWords Mrinalini Chakrabarty, Joshua Singh, Google	Confessions of a Hustler: Outreach hacks Ashwin Ramasamy, Founder, ContractIQ
3:10pm-3:30pm	Tea Break
3:30pm-4:20pm	SEO unplugged: Fireside chat with SEO and AdWords experts Syed Malik, Suganthi Sugumaran, Mrinalini Chakrabarty, Joshua Singh
4:20pm-5:10pm	Panel discussion: Entrepreneurship Sunil Rao – Country Head – Outreach Programs, Google
5:10pm-5:30pm	T-shirts & swags

GDayX Event Location and Timing Details :

About this event

	Saturday, November 9, 2013 from 9:00 AM to 5:30 PM (IST)
	Hindustan University Old Mahabalipuram Road Padur 603103 Chennai, India

You can find the full GDayX Chennai event details here: http://gbgchennai.github.io/gdayx/

SEMPO India - Digital Marketing and SEO Meetup Event 2013 in Chennai

2013-08-22T22:53:00.000+05:30

SEMPO SEO and Digital Marketing Chennai Meetup Event 2013 :

SEMPO India Meetup Event is a one day digital marketing and SEO event in Chennai which will bring together leading practitioners from the digital marketing(SEM and SEO) discipline on a single platform.

SEMPO India Meetup 2013 in Chennai:

SEMPO India is organizing this event aimed at connecting best minds from the Digital Marketing space to talk about digital advertising and marketing including SEO and SEM issues. SEMPO Chennai SEO Meetup event aims to explore the present state, solutions and evolution of Digital Marketing.

When & Where?

Event Date : 29th of August 2013

Location :

Academy Auditorium,

Cognizant Technology Solutions,

#5/535, Old Mahabalipuram Road,

Okkiam -Thoraipakkam,

Chennai 600 096

India

Event Registration Price and Discount Details:

Free entry for SEMPO.org members.
For non-members, Rs.800 per person.
Use Special Discount Code and get 20% discount from Registration price.
- Discount Code : ABDUL20

You can register here http://sempo.in/chennai2013/register/

Google SEO Ranking Factors InfoGraphic

2013-06-06T14:53:00.000+05:30

Google SEO Ranking Factors (Infographic) from SEJ :

I came across one info-graphic from Search engine journal blog which is describe in very detailed for Google Ranking factors. They are listed 200 ranking factors which is help for SEO improvement on site. Every website should follow these factors and get ranked well as per Google terms. I hope this Google 200 ranking factors are very helpful for digital marketing and SEO professionals.

Here some SEO Ranking factors are listed below from that info-graphic,

1. Domain Factors

2. Page Level Factors

3. Site Level Factors

4. Back-link Factors

5. User Interactions

6. Special Algorithm Rules

7.Social Signals

8. Brand Signals

9. Onsite Webspam Factors

10. Off-page Webspam factors

Google Penguin 2.0 Update rolled out on 22nd May 2013 - Matt Cutts Statement

2013-05-24T11:41:00.000+05:30

Google Penguin 2.0 Update rolled out on 22nd May 2013:

As per Matt Cutts statemented, in this Google Penguin 2.0 updates refreshed with Google algorithm and this scope of Penguin impact to languages with more webspam.

If you would like to report spam sites – Tell to Google Report Here – http://bit.ly/penguinspamreport

Google Business Groups (GBGs) in India for Business Professionals

2013-05-14T12:39:00.000+05:30

Google is announced Google Business Groups (GBGs) in India. GBGs are a networking community of business professionals to sharing knowledge about Google web technologies / products / apps for business success. In this GBGs are run by business professionals, passionate about the online business benefits to their local business people, on a volunteer, unpaid basis. It helps to collaborate, learn and achieve for their business.

Google Business Group(GBG) community led by local business professionals groups which organize workshops, networking, meet ups, social gatherings, online hangouts, events and other social connecting activities to meet and connect like-minded professionals.

GBGs already held at many cities in India – Hyderabad, Cochin, Chandigarh, Delhi, Mysore, Hubli and Dharwad, Chennai, Ahmedabad, Madhurai, Coimbatore, Agra, Mangalore, Patna, Kochi, Ludhiana, Surat, Bhopal, Kanpur, Nagpur, Pune, Jaipur, Indore, Nashik, Vadodara, Bhubhaneshwar, Vishakapatnam.

You can find more information about Google Business Groups India in GBG Website by Google.

Cross Posted from AbdulMalick.com

Google Maps Contest – Mapathon 2013 in India

2013-02-20T01:05:00.000+05:30

Mapathon 2013 Contest from Google Map Maker:

The Google Map contest – Mapathon 2013 is designed by Google map maker to encourage users to map their neighborhoods and places within India.

The Google Mapathon 2013 contest is open to just about anybody who lives in India
Contest Dates: Feb 12th ‑ March 25th
Only edits made in India count
The top 1000 contestants by number of published edits will receive cool prizes

Google Maps – Mapathon 2013 Prizes :

Following prizes will be awarded to the winners:

Top 10 winners will each win Samsung Galaxy Note 800 or a tablet approximately worth INR 36000 /-
Next 40 winners will each win Samsung Smart Phone I-9100 Galaxy S2 or an Android phone approximately worth INR 24000 /-
Next 50 winners will each win FlipKart Gift Coupons worth INR 5000 /-
All above 100 winners will also be entitled to a T-shirt and Certificate of Participation from Google.
There will also be another 900 T-shirts and Certificate of Participation to be won from Google for the subsequent maximum number of approved edits/ data submitted
300 special Contest Promotion T-shirts (50 T-shirts to be won every week by Raffle’s winners during the Contest period).

Key Dates for this Google Mapathon contest 2013,

Registration opens: 5th February 2013
Contest starts: 12th Febrauary 2013
Contest ends: 25th March 2013
Announcement of Winners: 23rd July 2013

For More information about this contest - https://www.google.com/mapmaker/mapathon/india2013/

Cross posted from Abdulmalick.com

SEMPO APAC Tour 2012 - A Digital Marketing Event Bangalore

2012-11-14T21:27:00.000+05:30

SEMPO ASIA-PACIFIC(APAC) TOUR :

SEMPO APAC Tour is a one day digital marketing event in Bangalore which will bring together leading practitioners from the digital marketing(SEM and SEO) discipline on a single platform. SEMPO APAC is holding a series of events in Asia Pacific (Japan, China, Singapore, Australia and India) this year 2012, and the Bangalore event is one among them.

When & Where?

Event Date : 30th of November 2012

Location :

9th Floor Town Hall

Cognizant Technology Solutions

Manyata Embassy Business Park

Hebbal Outer Ring Road

Rachenahalli

Bangalore – 560045

Cost

Free entry for SEMPO.org members.
For non-members, Rs.1000 per person.

Register :

You can register here http://www.meraevents.com/event/sempoapactour
For More Information – Visit SEMPO APAC Tour Event Website http://sempo.in/apactour

Digital Marketing / SEO Professional Meetup 2012 in Chennai India

2012-10-18T22:59:00.000+05:30

Chennai Meetup for Digital Marketing and SEO Professionals:

This event is a community driven meetup where people come and share their expertise on Search Engine Optimization, Search Engine Marketing, Social Media Optimization, Facebook, Linkedin, and Twitter marketing and also discuss about other aspects of digital marketing.

No Entrance fee...
This Events is only for knowledge sharing, community, networking, helping each other and so on.. There is no business,o promotion, no marketing.....

Date : 20th October 2012

Time : 10.30 am to 3.30 pm

Location :

Cogzidel Technologies Pvt Ltd
2nd Floor, 'Padmavathy Apartments', (Above CADD Center)
Near St.Thomas Railway Station,
54 Vellalar street,
Adambakkam,
Chennai - 600 088.

Event Link :

Facebook : https://www.facebook.com/events/155017231309176/

Linkedin : http://linkd.in/T0kC43

Keep Sharing... Happy Networking....

Why do We Need Digital Marketing and SEO Training?

2012-08-30T15:39:00.000+05:30

Why Digital Marketing Training?

We are all well aware that we are in the peak of technology advancement. With the advancement of technology more devices are compatible with internet browsing and the digital marketing potential that comes along with the internet connected devices. This is the main reason for the success of digital marketing as it depends on internet connected devices to engage a customer with online advertising in order to promote products and services online.

Marketing spends are rapidly moving to Internet and Digital space.

Social Media, Search Engine Marketing, Google Adwords and Search Engine Optimization are the new buzzwords.

There are many resources in online for Digital Marketing and SEO. Find and Learn about it. Digital marketing training includes with following categories such as SEO, Search Engine Marketing, Pay Per Click, Social Media, Email Marketing, Display Advertising, Affiliate Marketing, Google Adwords, Google Analytics, Google Webmasters tools, Blogging, Facebook Ads, Linkedin Marketing, Twitter, branding, and etc.,

Be careful to choose your best digital marketing training institute with covered of all these subjects and pay attention of other factors like SEO trainer, Specialized in Digital Marketing , course details, How good are training in that institute, valid certification, real time experience and more.

Why Search Engine Optimization - SEO Training?

Search Engine Optimization (SEO) can be defined as an art or science to create presence in SERPs of major search engines such as Google, Yahoo, Bing, and so on. It can also be defined as an efficient tool to target potential customers to meet the search engine standards.

Statistics: A recent survey revealed that 70 million Indians use the internet and use Google billion times a month.

From such data we are able to conclude that both Search Engine Marketing (SEM) and SEO rules the internet. This is because they are the most potent tools in the field of online advertising.

Many of the institutes and professional individual gives the digital marketing training and SEO training in Chennai, Bangalore, Coimbatore, Mumbai, Pune and other Metro cities in India through institutes and online. But When you choose a Digital Marketing training or SEO training institute, pay attention to few details and carefully choose the best institute that can offer quality training and practice.

Be a Certified Digital Marketing Professional and All the Best for your Career..!!!
Happy Learning..!!!

For any queries, doubts during learning, Choosing the right Digital Marketing or SEO training institute and Professional trainer or any guidance - Feel free to contact/mail me - abdulmalic@gmail.com

For More about Digital Marketing and SEO growth and importance check below link,

Why Choose Digital Marketing and SEO as Your Career?

The Power of Digital Media and Marketing – The Hindu June 20, 2012

Search Engine Optimization in Web Technology from Abdul Malick

Happy Independence Day India 2012

2012-08-14T23:40:00.000+05:30

Why Choose Digital Marketing / SEO as Your Career?

2012-07-17T17:11:00.000+05:30

Overview:

Digital Marketing :

Search Engine Optimization (SEO):

Statistics: A recent survey revealed that 70 million Indians use the internet and use Google billion times a month.

From such data we are able to conclude that both Search Engine Marketing (SEM) and SEO rules the internet. This is because they are the most potent tools in the field of online advertising.

Why SEO or Digital Marketing is more important for professional or business people?

Marketing professional entrusted with the responsibility of promoting their company’s or clients’ web sites.
Webmasters / web development professionals wanting to increase traffic to their web sites via search engines.
Business owners wanting to learn how to promote their business from web sites on the search engines.
Web site professionals / individuals / company wanting to offer search engine marketing services to their clients.
Digital Marketing professionals / SEO professionals wanting to improve their industry skills.
Copywriters / Content writers wanting to learn how to write in a way that attracts search engines to make it more appealing to readers.
Retirees / Home makers who want to build their second job or willing to work part time to enhance their future and lead an independent life style

Why Choose Digital Marketing or SEO as Your Career :

High demand for Digital marketing / SEO services
Large number of people / professional have made a great success in their digital marketing career
Digital marketers earn good profit !
Challenging Career
The perfect next step if you come from marketing or advertising career
Learn, Learn and Learn – Lots of Learning
Digital marketing and SEO is already recognized as a career globally
Recognized by pioneers such as Google, Yahoo, Microsoft, and so on

Check out the presentation for SEO importance in Web / Internet technology.

View more PowerPoint from Abdul Malick

The Power of Digital Marketing – The Hindu

2012-06-20T16:56:00.000+05:30

Tapping the power of digital media

Log on to the web and attractive advertisements scream out at you. Beat the ambush and you are immediately waylaid by more subtle plugs on various online communities, forums, blogs and even social networking sites.

Instead of cribbing at these besieging promotions, why not hop onto the bandwagon of the new-age career of digital marketing.

Given today’s era of increasing web usage, growing internet penetration and social media ubiquity on the one hand and saturation of traditional marketing mediums on the other, digital marketing offers the perfect playground for businesses to reach audiences worldwide.

Digital marketing comprises the internet, email, mobile and other related channels that form the primary way people interact and communicate today. The high-impact, flexible, targeted, measurable and economical power of digital media has big and small companies alike scampering to exploit the novel, attractive and creative features in an attempt to both reach out to the customers and also mine untapped markets. Statistics reveal that companies that use internet marketing get up to 1300% profit as compared with traditional marketing! Little wonder then that digital media forms a lion’s share of most marketing campaigns – be it publicity, sales leads, community relations or customer service.

As a career prospect

The dynamic, upcoming industry of digital marketing is fast-gaining momentum as a promising career choice, especially among the youth. Helping companies stay ahead of the curve by utilising the commercial perspective of modern digital media is taking the world by storm. This massive marketing platform is poised to become the most sought-after profession what with its fascinating, stimulating and rewarding aspects.

As Rachna Gupta, Founder Director, International Institute of Creative Marketing opines, “The industry has already grown over $1 billion worldwide in the last three years and is expected to continue its upward trend. No marketing budget, plan or strategy is now considered complete unless it includes a digital component.”

Yet, it cannot be perceived as simply moving traditional marketing methods to a digital platform.

The work here is two-fold – building an online presence to up the brand awareness quotient as well as monitoring the public image, consumer insight and relationship with customers.

Digital marketers develop fine-tuned strategies for product launch, promotion, brand building, increasing sales or public relations. The tools for spreading the message are varied – targeted advertisements, search engine optimised articles, initiating conversations, participating in discussions, links, comments, polls and so on. They also tactically leverage different social media tools like Facebook, Orkut, LinkedIn, Twitter, Google+, YouTube, Flickr, etc. for everything from creating a buzz about the product/service, getting people talking about the brand, generating leads/inquiries, powering traffic to websites and building fan loyalty. Digital marketing strategies have to be well-integrated into the overall marketing mix. Measuring the success/reach of digital marketing efforts with metrics like e-mail delivery statistics, search engine results, site visits, users’ clicks on links and related benchmarks is imperative.

Educational qualifications

Traditional marketing education, IT or mass communication background or experience in advertising/ sales/ brand building gives a foothold in the digital marketing industry. Yet, professional certification in digital marketing per se imparts thorough understanding of digital technologies and applications for improving customer engagement. Business schools have also started incorporating digital marketing modules in their marketing programmes.

Again, the field is changing dramatically and quickly. It is essential to keep abreast of constant changes or risk becoming obsolete.

Personal traits

Digital marketing demands tech-savvy individuals who can easily absorb new technology. Basic knowledge of web design, social media and web-related software is requisite. It also calls for a creative streak, analytical bent, good communication skills and willingness to spend long hours glued to the web. The work (completely different from merely browsing the web or connecting with friends) is demanding as it delivers real-time results and is measurable with more ease and accuracy. Being a nascent profession, employers look more for aptitude than experience!

Scope

Exciting job opportunities beckon in digital marketing solutions companies and in-house marketing/ social media departments of big organisations. For instance, HP-India created a job profile just to administer their Twitter and Facebook profiles!

Individuals can even opt to set up their own marketing firms or go the freelance route.

Roles and designations vary from company to company. Interesting positions are cropping up like interactive marketing specialist, social media strategist, audience acquisition manager, communities manager, social media coordinator, SEO strategist, social media web developer, web analytics manager, etc.

Trained and qualified digital marketing experts are in high demand everywhere as more and more companies are shifting their focus to digital marketing strategies. Being a new professional discipline, there is immense scope as well as ample room for everyone. Nidhi Makhija of Experience Commerce says, “The industry is so new and many opportunities lie undiscovered. There’s vast scope to grow either into a digital planner or as a business development executive. These are just stepping stones into higher positions – Account Directors and VPs of Business Development.”

Another plus point is the hefty pay packages as big companies allocate huge budgets for digital marketing. Freshers can easily earn Rs.2 to 3 lakhs per annum with prospects of exponential growth in the future.

To sum up, the future of marketing lies in the digital medium and making technology work for brands will surely rule the virtual world!

Author : Payal Chanania

Source : The Hindu

Benefit of Writing Good Articles

2012-06-18T14:20:00.000+05:30

Another benefit of writing good articles is that it helps build you some credibility. So let’s talk about your credibility and why it is so important to establish credibility with the reader.

After all why should they listen to you, have you had this problem and if so how did it affect you and your business?

When you solved the problem, what benefits did it bring you and how did it make things better?

If you can establish credibility with your reader they will be willing to listen to you and follow your advise. If you lack credibility in their eyes, they may be unwilling to follow your advise and will most likely be uninterested in what you have to offer.

How much traffic can a good article attract?

2012-06-18T14:14:00.000+05:30

It was amazed at seeing instances of sometimes as many as 1 million or even a million and a half people flooding into the Web site, whenever an article would be picked up by a major publication.

How did that work? Many publishers will also have huge subscriber lists of 300,000 or even 500,000 readers. If they decide to put your article out to their subscribers, you can see enormous traffic spikes (usually from readers clicking the link in your bio.)

Okay, so what should you include in your opening paragraph?

Your opening paragraph should not only introduce the reader to the subject matter but also give them a reason to continue on reading. It should give them a brief overview of what they can expect to learn from the rest of the article. Remember this is true when writing news also. Most publishers need to quickly understand what your article is about because they go through so many contributions in their work day.

Let them know what problem are you going to help them with. Assure them that you have a solution that will save them time, money or trouble. When you are writing your opening paragraph keep in mind that you have to give them a good reason to keep on reading or they may lose interest and look elsewhere.

How are articles different than regular content pages?

2012-06-13T14:44:00.000+05:30

Strategies involving articles have a much tighter focus and usually are not about trying to sell a product.

Articles, from the search engines point of view are 100% white hat, meaning that they are syndicated and search engines understand that good articles are meant to be published in more than one place at
at time, very similar to news.

Articles can be published to several places at once and even have the search engines blessing so to speak, through places like Yahoo or Google’s Creative Commons. Articles do not need much work in the way of optimization, since the article itself can gain massive distribution through article directories.

Let’s look at a few obvious differences between content pages and articles:

S.No	Articles	Content Pages
1	Should range between 800 to 1200 words	Should be at least 400-600 words
2	Industry standard for articles is usually 65 characters per line including spaces.	Content pages have no limits although it’s best to have some white space for ease of reading.
3	Don’t require much optimization	Do require optimization for traffic
4	Offer expert advice or helpful tips but should not be just a sales pitch.	Can offer sales, information or a much wider variety of topical info, catalogs, video etc.
5	Well written articles have the added value of links returning from the bio to the Web site.	Content pages are limited to on page influences but will still need off page influences to help compete.
6	Should never be self-promotional but can offer useful, helpful advice.	Content pages can be self-promotional such as a sales letter.
7	Traffic generated from articles generally comes from readers who click on the Bio of the author.	Traffic to content pages usually come from the search engine results pages initially.

In Summary, is article marketing a good strategy to follow for promoting your Web site?

Absolutely true.

Article marketing allows you to reach enormous groups of readers that you would normally gain exposure to, through SEO only. Article marketing is just like free advertising, if you do it correctly. It does not replace good SEO work, but is something else you can perform in tandem, but won’t require you to pay a dime in ad space.

Source : www.abdulmalick.com

Google Places - How to Connect The Business With Local Customers

2012-06-12T14:11:00.000+05:30

Why every business needs to target local customers,

1. 97% of consumers search online for local businesses.

2. 20% of business searches on Google are related to location.

So It is important that every business has its own website and online presence.

Google Places : Connecting with Local Customers

Google places or Google Maps is a important platform that your business is easily discover and appear in online search.

In Google Places, there is 2 method for listing our business,

1. Create free listing your business

2. Verify the business listing or verify the existing listing already available in Google Places.

It’s the best way that consumers searched on Google, Google Maps, Mobile with keywords related your business. You can learn and understand the Google Places from below video,

Source : www.abdulmalick.com

32 Google Search Quality Updates and Highlights on May 2012

2012-06-10T22:30:00.000+05:30

Google Search Quality Highlights and Updates on May 2012

Google search quality updates on may month that may including the Knowledge Graph, better search for users in mainland China, and an updated Search App for iPhone.

32 search quality highlights and updates in Google on May 2012,

Deeper detection of hacked pages.
Autocomplete predictions used as refinements.
More predictions for Japanese users.
Improvements to autocomplete on Mobile.
Fewer arbitrary predictions.
Improved IME in auto-complete.
New segmenters for Asian languages.
Scoring and infrastructure improvements for Google Books pages in Universal Search.
Unified Soccer feature.
Improvements to NBA search feature.
New Golf search feature.
Improvements to ranking for news results.
Better application of inorganic backlinks signals.
Improvements to Penguin.
Trigger alt title when HTML title is truncated.
Efficiency improvements in alternative title generation.
Better demotion of boilerplate anchors in alternate title generation.
Internationalizing music rich snippets.
Music rich snippets on mobile.
Improvement to SafeSearch goes international.
Simplification of term-scoring algorithms.
Fading results to white for Google Instant.
Better detection of major new events.
Smoother ranking functions for freshness.
Better detection of searches looking for fresh content.
Freshness algorithm simplifications.
Updates to +Pages in right-hand panel.
Performance optimizations in our ranking algorithm.
Simpler logic for serving results from diverse domains.
Precise location option on tablet.
Improvements to local search on tablet.
Internationalization of “recent” search feature on mobile.

Source : abdulmalick.com

HTML and CSS Style Guide by Google

2012-06-06T15:27:00.000+05:30

Google introduced to this new style guide. This code makes more effective, efficient, maintainable and elegant. When we working on HTML/CSS code with several developers and many teams or any companies, this code helps to be consistent and easy to understand.

HTML / CSS Style Contents :

General Style Rules	Protocol
General Formatting Rules	Indentation Capitalization Trailing whitespace
General Meta Rules	Encoding Comments Action items
HTML Style Rules	Document type HTML validity Semantics Multimedia fallback Separation of concerns Entity references Optional tags type attributes
HTML Formatting Rules	General formatting
CSS Style Rules	CSS validity ID and class naming ID and class name style Type selectors Shorthand properties 0 and units Leading 0s Quotation marks in URI values Hexadecimal notation Prefixes ID and class name delimiters Hacks
CSS Formatting Rules	Declaration order Block content indentation Declaration stops Property name stops Selector and declaration separation Rule separation
CSS Meta Rules	Section comments

Source : http://google-styleguide.googlecode.com/svn/trunk/htmlcssguide.xml

Google Search Quality Highlights – 52 Updates on April 2012

2012-05-07T17:05:00.000+05:30

Categorize paginated documents.
More language-relevant navigational results.
Country identification for webpages.
Anchors bug fix.
More domain diversity.
More local sites from organizations.
Improvements to local navigational searches.
Improvements to how search terms are scored in ranking.
Disable salience in snippets.
More text from the beginning of the page in snippets.
Smoother ranking changes for fresh results.
Improvement in a freshness signal.
No freshness boost for low-quality content.
Tweak to trigger behavior for Instant Previews.
Sunrise and sunset search feature internationalization.
Improvements to currency conversion search feature in Turkish.
Improvements to news clustering for Serbian.
Better query interpretation.
News universal results serving improvements.
UI improvements for breaking news topics.
More comprehensive predictions for local queries.
Improvements to triggering of public data search feature.
Adding Japanese and Korean to error page classifier.
More efficient generation of alternative titles.
More concise and/or informative titles.
Fewer bad spell corrections internationally.
More spelling corrections globally and in more languages.
More spell corrections for long queries.
More comprehensive triggering of “showing results for” goes international.
“Did you mean” suppression goes international.
Spelling model refresh and quality improvements.
Fewer auto-complete predictions leading to low-quality results.
Improvements to SafeSearch for videos and images.
Improved SafeSearch models.
Improvements to SafeSearch signals in Russian.
Increase base index size by 15%.
New index tier.
Backend improvements in serving.
“Sub-sitelinks” in expanded sitelinks.
Better ranking of expanded sitelinks.
Sitelinks data refresh.
Less snippet duplication in expanded sitelinks.
Movie showtimes search feature for mobile in China, Korea and Japan.
MLB search feature.
Spanish football (La Liga) search feature.
Formula 1 racing search feature.
Tweaks to NHL search feature.
Keyword stuffing classifier improvement.
More authoritative results.
Better HTML5 resource caching for mobile.
Updates to rich snippets
Another step to reward high-quality sites

Source : Google Insight Search Blog

Pinterest Marketing Techniques and Tips – Market Your Business Easily

2012-02-22T23:37:00.000+05:30

Pinterest Marketing Techniques and Tips : 33 ways to maket your business in Pinterest.com

Use your business name as your username or profile name on Pinterest.
Describe your business and interest in “About” Sections.
Connect with your Facebook and Twitter accounts and share the information.
Add your website URL in your profile.
Pin lots of stuff and categories.
Start creative and interesting board names.
Tag your pins by using “@username” in your descriptions.
Comment on other people’s pins.
“Like” other people’s great pins.
Pin from lots of different sources and variety is important on Pinterest.
Do lots of “repinning”, just like a Retweet on Twitter.
Share your pin into your own blog posts.
Pin videos.
Add a description under your pin an image.
Bookmark and share your pins to social media.
Use Pinterest’s embed option to publish pins in your blog posts and website pages.
Use Pinterest iPhone app.
Optimize your website content for Pinterest.
Create Pin for seasonal or holiday that related to your brand.
Follow Me on Pinterest button.
Use keywords in descriptions of pins, so pinners can find your images and boards when they do their own searches.
Make sure you’ve got a Pin It! button added to the footer of each of your blog posts so your readers can quickly and easily share your content on Pinterest.
Your Pinterest page has its own RSS feed
Create your own Pinterest shop.
Pin tutorials on your boards.
Integrate your Pinterest account with Facebook’s timeline.
Connect your clients Pinterest
Create boards for the classes and webinars you teach and present yourself.
Create boards for referral sources, affiliates and strategic partners.
Use client stories as Pinterest boards
Create coupons and add them to your boards.
Offer exclusive Pinterest promotions.
Run a Pinterest contest.

Share your thoughs and comments on pinterest marketing..

SEO Factors and Trends Report 2012 – Key Points from Bruce Clay

2012-02-22T23:24:00.000+05:30

The key trends in SEO for 2012 are:

Panda and the quality content concepts behind it are likely to continue to be ever-increasing in their importance to successfully ranking in Google. It cannot be stressed highly enough that quality content, which is loved by users, is going to be one of the main elements of search engine success over the next year or two.
Aside from quality, content will also have to be fresh, useful and shareable to social media to be successful in 2012 and beyond. If content investment is not yet prioritised in the online budget, it should be.
One of our team members calls the sets of updates promoting brands to the top of SERPs “Branda”. This upwards shift in SERPs dominance of big brands for non-brand searches will continue. Some people claim favouritism for big companies, but it is likely to be down to increased engagement by brands with the web and an increased sophistication in the way they engage.
Google’s core page layout has changed significantly over the last few years. The “10 Blue Links” remain but are perhaps less of a feature as other content modules, both search and monetised, have elbowed their way onto the page. Even with Google’s renowned uncluttered layout, for some searches, especially in the US, it is now not uncommon for the first of the 10 blue links not to be visible above the fold. It is likely, especially with the inclusion of social snippets that this trend will continue and that fewer websites will be seen above the fold.
Facebook continues to go from strength-to-strength but has a capable competitor now in Google+, backed by search. We expect there to be an even bigger push for the lion’s share of end user ‘eyeball time’, with new features and new ways to engage. In line with this, we also expect there to be ingenious new ways of integrating social ads into the experience. Make no mistake, the social battlefield and the influence of social on search, both directly with the social graph, and indirectly between competing websites is only going to get bigger.
A lot of people were hoping this day had come a lot sooner, but it seems with the adoption of HTML5 into certain aspects of Google’s content, that HTML5 is finally coming of age, again. It’s most significant advantage is that it can run natively on mobile devices. Look forward to increasingly interactive sites coming this way using HTML5.
After a few false starts, it looks like Google has finally tapped the social zeitgeist with Google+ and their business offering, Business Pages. We expect because of the tie-up with Google and the technical construction of the content that a Google+ presence will be an invaluable aid to a successful SEO campaign. It is likely that Google+ will start influencing personalised results sooner rather than later. Please note, between the first draft of this document and publication, Google launched Search, Plus Your World, integrating results from your social circles as well as traditional search results.
As mobile continues its stratospheric uptake, so we expect Google Places to continue to develop quickly, especially if it ties in closely with the social graph and personalisation. Expect a search for “good coffee shop” to yield Places results personalised with comments, observations and recommendations made by your social circle.
Matt Cutts managed to worry everybody by talking about Google being interested in what can be seen on a page “Above the Fold”. And then they went and released the update mid-way through January 2012. This is likely to be a continuing developing area over the next couple of years, and is indicative of the development of Google’s crawling technology and their alignment with what they perceive the end-user as wanting from a “good website”. Make your content load fast and keep the juicy stuff above the fold.
Freshness is a big topic and look towards Google, and others, trying to refine the freshness developments that took place towards the end of 2011. Expect more queries to deserve freshness and for the freshness of results to have a more accurate lifespan.
It seems with the release of schema.org that rich snippets are another of those technical elements which are at last coming of age – and they seem to have been a long time coming. Expect the various rel=”” tags to gain in importance over the next 12-24 months as their usage becomes more widespread. As they tend to add code bloat, server speed and hosting infrastructure will be vital to successful implementation of the tags.
Citations, even though they have disappeared from Places results, will remain as significant signals of relevance for local search.
On-page factors which have not traditionally been seen as SEO factors will rise in importance. Elements like CRO, bounce rates, and user engagement may well all become more important metrics included in the ranking algorithm.
Key to multi-national websites will be the implementation of the link rel and href.lang attribute. This will ease a site owner’s fear of duplicate content and provide more accurate website targeting to different end–users who may speak a common language. Getting the website structure and code right to cover these eventualities will become more important.
Traffic analysis will be made immeasurably harder by the rise of “Not Provided” as the search query from securely logged in Google users. Early estimates have put the % of queries affected as high as 20%. This could even be a pre-cursor to the data being available to premium Google Analytics users. Some elements of the data may be available from Google Webmaster Tools, but it is not specifically identifiable and comparable.
The iPhone changed the way we used mobile phones. Then came Siri. It is expected that voice search, and other types of augmented reality search will grow in importance in 2012. They’ve been here for a while already but expect them to take off this year – especially in Local search. You never know, this could even be the year that mobile barcodes / QR codes actually become more than a geek tool. Of course, these services still need to have trusted sources feeding them relevancy and authority signals, which are still expected to be drawn from your website and social graph.
As mobile search gains pace, expect the user-experience to rise in importance for mobile sites to be successful in search.
Links are dead, long live likes! This isn’t quite true (yet), but certainly expect ‘likes’ to strengthen their relevance signals to search engines. As these signals get stronger, expect ‘like’ spam schemes to become bigger and more commonplace before they are algorithmically taken down by Google’s spam combat expertise.
+1 will become the equivalent of bookmarking a page and Google may merge Reader into G+ to create your own personalised shareable news feed.
Facebook has extended its Open Graph in January 2012 to include more business related signals on people’s timeline pages. It will be interesting to note how this plays out into expanding the social graph.
The 4G mobile phone network is on its way, bringing with it faster data speeds and phones which are also capable video cameras. Expect a rise in “vlogging” over the coming 12-36 months which may, like in all the best sci-fi movies, eventually replace the written word.

Source from Bruce Clay Australia’s SEO Factors and Trends report – http://www.bruceclay.com/au/bruceclay_aus_seo_factors_trends_2012.pdf

Happy New Year 2012

2011-12-31T17:50:00.001+05:30

Merry Christmas 2011

2011-12-24T23:22:00.005+05:30

SEMPO Chennai Meetup 2011 for SEO and Search Marketing

2011-11-26T01:33:00.000+05:30

SEMPO Chennai MeetUp 2011 - Evolution of SEM and SEO

SEMPO Chennai Meetup is a day long event aimed at bringing together the best minds from the Search Marketing space to talk about search engine advertising, including optimization and marketing issues. This event will feature a few technical sessions and a panel discussion. This event aims to explore the present state and evolution of Search Engine Marketing and Optimization.

When & Where?

The event is scheduled on the 15th of December 2011 in Chennai, and will be held in Cognizant Chennai.

Cognizant Technology Solutions

#5/535, Old Mahabalipuram Road,

Okkiam -Thoraipakkam,

Chennai 600 096

What is SEMPO?

SEMPO is the largest nonprofit trade organization in the world serving the search and digital marketing industry and marketing professionals engaged in it. SEMPO provides a foundation for industry growth by building stronger relationships, fostering awareness, providing education, promoting the industry. SEMPO also encourages generating research, and creating a better understanding of search and its role in marketing.

SEMPO's activities are primarily centered on Education and Awareness. To support its educational mission, SEMPO offers an extensive library of resources, research and articles. SEMPO caters to outreach activities such as Webinars and local education/networking events facilitating its education mission.

To drive Awareness of the value of search and digital marketing, and how to maximize its potential in a marketing mix, SEMPO funds outreach activities, events, and press. SEMPO's research studies help to quantify the value of Search Marketing and track the industry trends.

Speakers & Agenda

SEMPO Chennai 2011 will feature knowledgeable and awe-inspiring speakers who are thought leaders in their respective industries.In addition the event will also have eminent speakers to address wide variety of topics on digital marketing. The enlightening speeches will include message on: how to improve the effectiveness of your website, advertising opportunities, social search, reputation management and industry trends.

Registration Fee :

Free entry for SEMPO.org members.
For non-members, Rs.400 per person. It's a door donation to meet the expenses towards lunch and logistics.

Share and Invite :

Twitter - You can tweet about the event; please use hashtag #SEMPOCHN

Facebook - You can also follow us on Facebook

For More details - visit - http://www.sempo.in/chennai2011/

Jobs opening for SEO Expert / Online Marketer in Chennai, India

2011-10-30T18:24:00.000+05:30

Job Position : SEO/ Online Marketer/ Search Engine Analyst.

Experience : 1 – 5 years in SEO and Online marketing.

Job Location : Chennai, India

Job Description :

Monitor, track and report on paid search metrics, including trend analysis.
Key phrase search.
Strong experience in picking the right phrases, rewording pages.
Strong experience in Google Ad-words.
Experience in PPC

Required Skills:

Any Qualification
Willing to work in Night Shifts
Should be excellent in communication.
Should be good in analytical skills.
Excellent in Verbal and Written communication.

Interview Date : 31st Oct’ 2011 onwards

Interview Time : 2pm to 8pm

Contact Details :

Adaptavant Technology Solutions
Ascendas Tech Park,
Pinnacle Building – Phase I,
4th Floor, Taramani Road,
Taramani, Chennai.
Phone No: 044 – 64607147

Website : www.adaptavant.com