SEO Consultant India| SEO Services Kerala| Search Engine Optimization Services| SEO Company Kerala

Fresh quality content having trust is king

2013-05-19T22:57:00.002-07:00

You heard it right "content is still the king" but you need to make sure that people trust your content. Yes, I mean what I said and it is the best time to realize that content still holds its own importance when it comes to Search Engine Optimisation. I just want to ask you a question "How often do you add fresh content to your website?". Many SEO consultants know it is highly important to update your website with quality content in regular intervals. Content management system (CMS) have made it very much easy to update your website content in regular intervals. All you need to have is a dynamic website with content management system (CMS). To get trust for your content you need to be an expert in a specific niche and your readers know that you are going to bring fresh quality content on-board. You need to be update on the niche and make sure that you share your opinions and views on each and every update that you come across. The author rank comes with content authority. You need to build a circle of friends,readers and family members who are really interested in your content updates. You need to start your own Google+ account and maintain it with authority so that you can link all your blogs and websites with that Google+ account.

Trust can be achieved over time if you share quality content I am sure that you will have a circle of friends who are going to trust you.Author rank will have it own importance in future search engine algorithms and you are sure to get better search engine rankings for your website and blogs. Make sure that you update your website with fresh quality content at regular intervals. Now let me speak about SEO services.

Role of Latent Semantic Indexing in Search Engine Optimisation

2013-05-17T02:16:00.004-07:00

Content has been the king, content is the king and will be the king always.Latent Semantic Indexing (LSI) is a document indexing process/ content indexing process of discovering words and phrases that are similar to a search term from website content. Latent Semantic Indexing (LSI) is going to be used more by search engines to show high quality websites in their search engine result pages. For example search engine optimisation semantically related words and phrases would be SEO, SEO services, search engine marketing, online marketing, internet marketing, website optimisation and online promotions. LSI is getting more importance as search engines are tweaking their algorithm in a way to show the most relevant result in their search engine result pages (SERP's) for each word searched. LSI now playing an highly important role in returning the best result on search engine results pages (SERPs) of each search engine. Google being the search engine leader always using the updated search algorithm to show the most relevant search results on their search engine result pages (SERP's). I really mean what I said in the case of content. Quality content is king as long as you keep it better with good keyword technique and give greater importance to the user. A quality content will definitely have the right proposition of keywords and synonyms to make the search engine spiders understand that the content is not just to rank the website on top but rather for users who will get valuable information from the content. I have now explained every aspect of LSI and hope that this will really help you all to generate high quality content that offers users the required information.

If you would like to get in touch with regards to SEO services kindly email cijo_abraham@yahoo.com

My hair is my flair:: I love to flaunt my ramp-ready hair

2013-05-13T05:25:00.004-07:00

The beauty of a male is never complete unless he has a hairstyle that he can flaunt to his friends. Every male is going to look awesome with professional hairstyle that is spiked just like Justin Bieber, Cristiano Ronaldo and David Villa .

I always wanted to spike my hair but my hair was so thick that I could never do it. I was so sad that I could never flaunt my hairstyle to friends as my hair was so thick. On a fine day I heard the news that TRESemmé, the professional hairstylist product in now available in India. I decided to a try TRESemmé in order to get the best professional hairstyle. I bought TRESemmé, the professional hairstylist and this decision changed my hair and my life.Trust me TRESemmé is true professional hairstylist as my hair got smooth, soft and stylish the way I always wanted to have my hair.

Below is the ramp-ready spiky hairstyle I made after using TRESemmé.

Watch interactive TRESemmé India Youtube channel to see great Ramp-Ready Hair.

Leveraging LinkedIn is the best way to grow your professional network

2013-05-12T22:57:00.002-07:00

LinkedIn, the professional network celebrates 10 years of relationship that matters. The professional network was started on 2003 by Reid Hoffman and his old colleagues from SocialNet and PayPal. The growth of LinkedIn accelerates with the introduction of address book uploads in late 2003. In 2004 LinkedIn introduces new features like Groups and partners with American Express to promote its offerings to small business owners. In 2005 LinkedIn introduces its first business lines: Jobs and Subscriptions. With the launch of public profiles in 2006 LinkedIn achieves profitability. In 2007 LinkedIn becomes a truly global company, opening its first international office in London and launching Spanish and French language versions of the site. The professional network steps into hyper-growth in 2010. LinkedIn has 90 million members and nearly 1,000 employees in 10 offices around the world in 2010. In 2013 LinkedIn celebrates its 10th anniversary with 225 million members, and is growing at more than two members per second. The growth of a professional network from just 4,500 members in first month to 225 million members in 10th year is certainly a great achievement. The tagline of LinkedIn “Relationships matter.” is clearly true when we see the growth of this professional network. I am truly honored to be part of LinkedIn. If you like to stay connected with me on LinkedIn do send a professional relationship request on my profile http://in.linkedin.com/in/cijoabrahammani

Swipe Telecom launches innovative Fablet Swipe 9X for Rs 8999

2013-05-07T05:23:00.004-07:00

Swipe Telecom expands its Fablet portfolio with Swipe 9X

Ergonomically designed curves and a sleek exterior at an astounding price of Rs 8999/-

California-based Swipe Telecom introduces Swipe 9X; yet another innovative Fablet with the most advanced features catering to the special needs of the Indian market. The Swipe 9X has super sleek exteriors and is ergonomically designed for one hand operation. The latest 4.7 inch Fablet comes with a HD Capacitive Multi-Touch Screen for powerful ways of effortless interactivity.

Powered by Android Ice-cream Sandwich 4.0 OS, Swipe 9X offers easy multitasking. With a blazing fast 1 GHz Dual Core Processor, experience the improvised efficiency, performance and browsing speed. The HD Display of Swipe 9X enhances the video quality and makes your viewing experience more pleasurable.

Swipe 9X supports calling through 3G Dual SIM that allows you to choose two different calling networks with enhanced connectivity. Weighing only 149 grams, the sleek and super thin Fablet 9X has an impressive Dual Camera. 8 MP Rear camera with flash and a 2 MP front facing camera will let you capture every moment of your life.

Swipe 9X offers a huge storage space of up to 32 GB via a Micro SD Card providing a lot of space to store music, movies, pictures, etc. 512 MB RAM coupled with a Dual Core Processor allows users to experience unmatched computing on this device.

Swipe9X is GPS and A-GPS enabled, so you can get directions to any destination, calculate your speed & latitude accurately every time you leave your home. It comes loaded with Bluetooth, WI-FI, FM Radio, Gravity Sensor, Range Sensor, Torchlight, 2000 mAh- Battery.

More than 700,000+ Apps are available on the Google Play Store that can be easily installed in the 9X Fablet and can be used whenever and wherever you want to. It comes with three stylish Free Back Shells (Black, White and Trendy Blue) which are complementary to the users when they buy the Fablet. The device also comes with a free Business Navigator (flap cover) to protect your device from dust and scratches.

The Swipe 9X Fablet with a Dual Core Processor, enhanced HD display and 3G Dual SIM facility is definitely a right option for the tech savvy users of all age groups, business professionals and students at an astounding price of Rs. 8999/-

The Fablet is available on all top online portals like Flipkart etc as well as at Swipe Telecom's website: www.swipetelecom.com or call 1800-1-038-038 to book it.

Vodafone Secure Device Manager for Smartphones and Tablets for corporates

2012-11-28T23:08:00.000-08:00

Vodafone launches Secure Device Manager for corporates

First Indian telecom operator to launch this unique and innovative solution

Use your smart devices without compromising on company security

Simple, flexible solution to keep data on devices secure

Mumbai, November 28, 2012: Vodafone India, one of India’s leading telecommunications service providers, today launched Vodafone Secure Device Manager for corporates. Vodafone India is the first Indian telecom operator to launch this unique and innovative solution which acts as a simple and flexible tool to keep the data on smartphone & tablets secure, helping business grow without the fear of data security breach.

With the Bring Your Own Device (BYOD) concept picking up pace, increasing number of people prefer smartphones and tablets to access the company’s data. Securing these devices, and hence the data, has now become extremely important. Vodafone Secure Device Manager allows your people to work with their smart devices without compromising your company’s security.

Vodafone Secure Device Manager serves as an important solution for Chief Information Officers (CIO’s) & Chief Information Security Officers (CISO) of India Inc. It provides them a secure management console which allows them to gain visibility to and remotely configure & secure their organisations device estate. Vodafone Secure Device Manager empowers IT administrators by allowing them to remotely manage security policies, device settings, certificates, applications, operating system etc. Vodafone’s solution can prove to be invaluable in the event of mobile device loss, it allows users to remotely lock or wipe all information from their smart device.

Speaking at the launch of Vodafone Secure Device Manager, Naveen Chopra, Director, Vodafone Business Services said, “We at Vodafone have always been excited about innovations in the smartphone & tablet industry as they’ve enabled our customers to enjoy an un-paralleled level of user experience. While the ‘Bring Your Own Device’ phenomenon has empowered our users, it has also exposed a gaping hole in the security armory of our corporate customers. We’re witnessing an increase in Mobile Data security concerns raised by corporate customers. Vodafone Business Services is proud to introduce the ‘Secure Device Manager’ solution. It will allow IT administrators to easily manage & secure their organization’s smart device fleet, via a simple & easy to use console. It’s the only way to let your people bring their smart devices to work without compromising your company’s security.”

About Vodafone Business Services

Serving the needs of an enterprise, Vodafone Business Services is a total communications offering that caters to all their Voice and Data, wireless and Fixed-line requirements. With the advantage of global expertise and experience and the knowledge of local markets, the business is run through the following verticals – Vodafone Global Enterprise (VGE), National Corporate (NC) and Small and Medium Enterprise (SME). Since its inception, Vodafone Business Services has garnered over 3.6 million corporate customers in India and currently provides services to over 60,000 global and national businesses equipped with a robust and superior network infrastructure and a 24x7 NOC.

Through a dedicated team of Account Managers and Service Managers, Vodafone Business Services offers a varied range of products and services such as Machine to Machine Solutions, Wireline Data Solutions (MPLS-VPN, Internet Leased Lines, domestic and international Leased Circuits), Office Wireline Voice (E1-DID), Toll Free Services, Conferencing and Collaboration, Application Mobility and Mobile Email & Connectivity Solutions to help enterprises (big and small) to enhance their productivity and efficiency. Vodafone Business Services has won the Frost & Sullivan “Best Enterprise Mobile Service Provider for the Year” award for two consecutive years in 2011-12.

About Vodafone India:

Vodafone India is a member of the Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company has operations across the country serving over 153 million customers. Vodafone India has firmly established a strong position within the Vodafone Group too, making it the largest subscriber base globally. This journey is a strong testimony of Vodafone’s success in a highly competitive and price sensitive market.

Vodafone India in its long-term commitment to India has been providing innovative, customer friendly and reliable products and services by continuously differentiating itself with a strong brand, best quality network, unique distribution and great customer service. At the India Retail Forum 2012, the company received the ‘Best Modern Retailer award’ in the mobile and telecom category.

The company has been recognized as one of the ‘Best Employer of Choice’ in telecom sector by ‘Great Places to Work’ and in another survey conducted by Nielsen; Vodafone India was the only telecom player in the Top 10 ‘Most Exciting Youth Brands’ in India. The company has also received the award for the Value services -Rural Innovation category for its Low Balance Services at the Telecom Awards by a leading business daily. Vodafone Business Services received the “Best Enterprise Service Provider” at the Frost & Sullivan Awards 2012. On the technology front, the company has also won the iCMG Enterprise & IT Infrastructure Global Excellence Award for its Business Intelligence (BI) transformation project.

At Vodafone, sustainability is an integral part of the company’s mission and strategy, shaping the conduct of business every day. In 2011, in line with its Group philosophy, Vodafone India became the first telecom operator in India to release a Corporate Sustainability Report for India – Footprints. Vodafone India has also been awarded the prestigious “Golden Peacock Award” for corporate social responsibility for 2012.

Vodafone Group is one of the world's largest mobile communications companies with over 406 million customers as on June 30, 2012. Vodafone currently has equity interests in over 30 countries across five continents and more than 40 partner networks worldwide. For more information, please visit www.vodafone.com.

Third Worldwide Cybersecurity Summit to be held in New Delhi

2012-09-25T00:18:00.001-07:00

New Delhi to Host EastWest Institute’s 3rd Worldwide Cybersecurity Summit October 30-31, 2012

I am writing this post to let you know that the 3rd worldwide cyber-security summit is going to be held in New Delhi on October 30 and October 31, 2012.

The EastWest Institute's 3rd Worldwide Cybersecurity Summit will be held in New Delhi at the Taj Palace Hotel on October 30-31, 2012. Following the success of the previous annual summits in Dallas and London, the conference will bring together an international group of leading thinkers, practitioners and decision makers. This location underscores India's rapid emergence as a key player on cybersecurity issues. Participants will address critical security areas where international policy has failed to make progress.

In partnership with the National Association of Software and Service Companies (NASSCOM) and the Federation of Indian Chambers of Commerce and Industry (FICCI), the EastWest Institute is sponsoring three new "breakthrough" groups. The topics were chosen in consultation with the Indian government and private sector leaders: ICT development supply chain integrity; the role of international companies in cloud computing and storage; and payload security.

The conference will also focus on fighting spam and botnets, the Reliability of Global Undersea Communications Cable Infrastructure (ROGUCCI) and new proposals for establishing a system of Priority International Communications (PIC).

The objective for each of the summit's breakthrough groups is to produce concrete recommendations for industry and government that, if implemented, will have significant impact in making cyberspace and the real world more stable and secure. To learn more and to RSVP, visit www.cybersummit2012.com

About the EastWest Institute: The EastWest Institute is an international, non-partisan, not-for profit policy organization focused solely on confronting critical challenges that endanger peace. EWI was established in 1980 as a catalyst to build trust, develop leadership, and promote collaboration for positive change. The institute has offices in New York, Brussels and Moscow. For more information about the institute, please visit http://www.ewi.info/worldwide-cybersecurity-initiative

Contacts:
Archana / Anisha: archana@lexicon.in / anisha@lexicon.in
(9711924473 / 9999039149)

Tips for Developing An Effective Social Media Contest

2012-09-19T11:30:00.000-07:00

Visual media is going to take the online world as a storm. A picture is worth than thousand words and in the same way a video is worth than thousand pictures. Videos are a great way to convey your message effectively to targeted audience. Videos can convey the message in most fastest way. Around 50 hours video are uploaded every minute on YouTube.

More than 600 videos are posted on Twitter every minute. People send double the time of pages that have videos as compared to pages without videos. Mobile video viewing has increased more than 30%. A person who have watched a video of product/service is 75% more likely to purchase that product. A video is the most effective way to convey your product/service to customers. If you haven’t started using videos then it is high time you start thinking and this blogpost will give you a reason:

I recently took part in video contest run by The Center for Internet and Society and Hivos Knowledge Programme where I got to learn more about the importance a video contest has in branding a specific cause. The digital natives video contest offered a platform to bring out creative digital stories that described “What makes your life so click-worthy?”. I choose to participate in the contest to promote genuine social media initiatives. A social media video contest is one of the fastest ways to reach out to a huge number of people.

How to build a successful social media video contest?

There are 5 simple steps to create a successful social media contest.

1) Create a contest idea

The first and foremost thing is to create a contest idea. You should have an interesting contest idea with clear marketing goals.

2) Offer a prize that is worth winning

You need to offer a prize that is worth the time and effort of the participants. The target audience should feel that the contest is something worth playing.

3) Keep Simple Terms and Conditions

You need to make sure that the contest terms and conditions are simple so it interest more people to enter the contest.

4) Use Clear Metrics To Measure Success

It is highly important that you measure the success of the contest. You should measure the success based of reach, participation, buzz created and increased traffic to the website/blog.

5) Announce Results

You should announce the results within the specified time. You should also thank each and everyone for their valuable time and send them the winner list.

As we have now discussed the way to create a successful campaign the next step is to review the outcome from your contest. The main thing behind reviewing the contest is to learn about the shortfalls and mistakes and to correct them in the future contest. Hope you all have got the idea on how to promote your product/services through video contest. A video contest is the best way to reach to a large number of audience in a short span of time.

You can now head to watch my contest entry in the “Digital Native” contest http://cis-india.org/digital-natives/video-contest/entries/digital-media-dance

Read the original post on Sexy Social Media

Google launches visual currency converter tool on homepage

2012-09-17T22:07:00.000-07:00

Google recently launched a visual currency converter tool on homepage. The conversion tool helps you to convert a currency into any other currency format.

Below is the screenshot of Google's recently launched a visual currency converter tool on homepage.

You can now convert currency from one country currency value to another from the Google.com homepage. The change is good for stock exchange people, financial researchers and business financial analysers.

Think Australia, Think Melbourne

2012-09-13T07:54:00.000-07:00

Almost a month ago on a fine day morning I got a mail from Indiblogger with subject "It's your time to visit Melbourne NOW!". I read the mail and it really touched my heart as it made me think it was a call for me. I had been waiting long to pen down my dreams about Melbourne. I always wanted to visit Australia especially Melbourne. The first thing that came to mind after reading the mail was "Think Australia, Think Melbourne". The reason why this tag came to my mind was due to the Melbourne cricket ground.

(Image Courtesy:: http://www.visitvictoria.com)

I have been hearing about the Melbourne cricket ground from my school days. I had the dream of visiting Melbourne from my childhood days. The contest gives wings to my dream and I can fly up in the air ! Yes, In my dream I can see myself flying to Melbourne, Australia.

I planned to head over to the Official tourism website of Melbourne, Victoria, Australia for visitors from India to learn more about Melbourne attractions, culture, art, dinning and entertainments so that my trip to Melbourne is definitely going to have a well organised travel plan. The website gave me a clear idea on all aspects of Melbourne.

Day 1

The first and foremost thing after breakfast is visiting Melbourne museum to learn about the environment, culture and history of Australia.

(Image Courtesy:: http://www.visitvictoria.com)

The second thing will be a visit to Melbourne Aquarium, the not to be missed attraction in Melbourne. The Aquarium has a 360 degree Oceanarium where I can see live feeding of giant sharks.

(Image Courtesy:: http://www.visitvictoria.com)

I would now love to explore the great maritime history of Australia by stepping on-board and joining the crew on the Polly Woodside.

(Image Courtesy:: http://www.visitvictoria.com)

I would love to do a Melbourne heritage walk and then relax the rest of the day at hotel room.

(Image Courtesy:: http://www.visitvictoria.com)

Day 2

I would love to start the day with a balloon flight over Melbourne, Australia.

(Image Courtesy:: http://www.visitvictoria.com)

Spend the day cruising across Yarra River

(Image Courtesy:: http://www.visitvictoria.com)

Next I will head to Melbourne cricket ground and spend some time in the wonderful ground

(Image Courtesy:: http://www.visitvictoria.com)
Finally I will end the day with shopping from Queen Victoria Market

(Image Courtesy:: http://www.visitvictoria.com)
Relax the rest of the day at hotel.

Day 3

I would start the day with an Aboriginal Heritage Walk in South Yarra

(Image Courtesy:: http://www.visitvictoria.com)

Next I would spend the day at leisure in Royal Botanic Gardens Cranbourne

(Image Courtesy:: http://www.visitvictoria.com)
Relax rest of the day.

Day 4

Visit Flemington Heritage Centre

(Image Courtesy:: http://www.visitvictoria.com)

Do a walk through Melbourne city outskirts to experience the flat landscape, lush parks and gardens, riverbanks and bayside scenery

(Image Courtesy:: http://www.visitvictoria.com)

Get back to the hotel early and spend the whole night at leisure

Day 5

Early morning after breakfast check out from the hotel and board flight back to India with sweet memories about Melbourne

(Image Courtesy:: http://www.visitvictoria.com)

This blog-post is published as part of Tourism Victoria's “…it’s your time to visit Melbourne NOW!” contest on Indiblogger

Official site for Melbourne, Victoria, Australia: www.visitmelbourne.com/in

Soak No More

2012-08-21T12:45:00.000-07:00

We are a generation which saw a lot of changes from Radio to Television, Walkman to iPod, Desktop to Laptop then to Notebook as well as Netbooks, Telephone to Mobile then to Smartphone, Floppy to CD etc. Our generation is now living in a virtual world where everyone love to keep social media relationships more important than real world relationship. We had a good social life but technology and digital media have now acquired the major share of our life. The biggest question now is do technology offer us a better life or it is taking away our skills. I used to remember lot of telephone numbers in my mind before I had my mobile phone. Now all the numbers are in my mobile phone and I hardly remember the phone numbers of my friends. The life today is so much fast that I don't get time to build a relationship with my neighbours and far off relatives. The world is becoming so nuclear that each person is inside a virtual room. We need to break the digital chains and come out to mingle with the society. The most important aspect of human beings is that we need to live as social animals. Now the world is so virtual that we have a digital society instead of a real society. The current scenario is dangerous as the children growing will never learn about the importance of being a social animal. Society is highly important as we need to have good human being in our surroundings. The good and bad in human beings are generated by family, situations, circumstances and the society that mentors each and every person. If there is no real life society then "How can we mentor future generation ?". Every human being should take a strong step to ensure that he built a society that can mentor the next generation.

It is okay to use advanced technology and digital platforms but it shouldn't soak your real life. If digital media starts soaking your real life it is high time you plan ways to pull out of it.

This is my entry to The Surf Excel Matic "Soak No More" contest organised by Indiblogger.

Love is Arranged

2012-08-14T09:18:00.000-07:00

Every eligible bachelors in this world is in search of their perfect life partner. Sometimes two eligible bachelors can meet, get to know each other, exchange their interest and finally fall in love. Some people just want to have their life partner chosen by someone else. The main thing about both is choice. Choice is the thing that is going to change our future. Love or Arranged Marriage is the choice we need to make. If we are skilled to choose our perfect life partner the doors of love is always open. If we aren't skilled enough to choose the right person then arranged marriage is the best option. Love or Arranged, every marriage happens in heaven. Then why do we differentiate love and arranged marriages. Every marriage depends on the choice we made in life. Have you ever thought why people fall in love ? The love is well arranged in their life due to destiny. Every human being is born with an attraction to the opposite sex. Some express their attraction and affection while some don't. Some fall in love but they might marry a different person due to circumstances. Love happens on choice but love is always arranged by destiny. An arranged marriage also happens due to destiny. You never know who your life partner will be. Destiny is that ties the knot. You need to believe in destiny.

The million dollar question to an eligible bachelor is: Do you need a love marriage or an arranged marriage? There are millions reason to favour each but the choice is in our hands. If you treat your parents as someone who knows all your interest then it is better to leave the final choice to them and go for an arranged marriage but if you think you want to fulfill your interest without anyone interfering then love marriage is the perfect choice.

Love is one thing that is common in both love marriage and arranged marriage. Every love happens for a reason. Love is going to conquer each and every. An arranged marriage also sails on love. The love between partners make the marriage a success. The blame game is something that happens with every relationship. Human being love to put every blame on top of another person. In life every person thinks that he is right and the other person is wrong and the same happens in the life of couples. When a fight happens between couples who had an arrange marriage always tend to blame their parents and relatives but when a couple who had a love marriage fights then they tend to blame themselves for choosing their partner. The success of marriage lies in the soul fact that we need to consider the interest of our partner in each and every decision we make in our married life.

I have posted my thoughts on the topic "love ya arranged marriage". The debate in the above topic will go on and if you want to know more interesting facts about love and arranged marriages then watch the new TV serial "LoveYaArrange" on Sony Entertainment Television.

For those who have missed the first episodes of "LoveYaArrange" TV serial you can watch the video below

Landing Page Optimisation

2012-08-01T23:53:00.000-07:00

Have you faced situations where PPC and other Paid Search is not converting while organic traffic results in converting ? This might be a usability issue in your landing page and there might be numerous reasons why this happens.

Here are some of the main factors which might be causing this:

1) Is your Search engine optimized content on the landing page having too much length ?
2) Have you mentioned the highlights of the product/service clearly ? Using a bullet point will make visitors see the features/highlights quickly
3) Do you have more than one call to action ? A visitor should be able to book from the landing page whenever he feels that this is the right product which he has been looking for. Visitors behavior changes from person to person and there should be some
4) We all know that this is a fast paced world so the landing page should be well optimized to give the customer a quick value proposition why he should book our products/services.
5) Loading time of the landing page is an important factor. The desired loading time would be around 10 seconds for a well optimized landing page.
6) Don't repeat content as this will make visitors think that the site is not having valuable information.
7) Design the landing page in such a way that it captures the attention of the visitors as soon as he enters the page and also communicates the primary value proposition to the visitor within the least time.
8) Test different versions of content to attract visitors and test which sort of content is working in PPC campaigns. Use seperate landing pages for PPC with the outcomes.

You can now optimize your landing page based on the above 8 main factors which affects the conversion from Paid Search. You can also do a A/B testing and multivibrate testing to find which landing page is getting more conversions from Paid Search.

Digital Media Services Kerala

2012-05-18T09:07:00.000-07:00

Today each and every child is aware about the latest digital technologia. I used to see the radio when I was a kid. Every house had a radio in that time, after sometime I started to TV. The same way I used to see VCR then came DVD players. I also saw big personal computers (PC's) then the size became small with laptops and netbooks. In my childhood I have seen people writing inland letters and postcards then all of a sudden I started to see people interacting through emails. Technology is developing so fast and we all need to stay updated with the latest technologies. I am so lucky to have been in the digital technology era. The greatest invention of digital technology era is mobile phones. I have seen telephones in my house then after my college days I started to see mobile phones. The mobile phones was then replaced by smart phones and tablets. The most important use of smart phones is that you can keep connected with your friends and family on the move. I am now able to interact with all my friends through my mobile internet.

The most useful thing on mobile is the applications. Every smartphones have a wide range of inbuilt applications. Google Android operating system is reliable and supports a wide range of applications. For me Internet is an inevitable thing as I am working in digital media marketing consultant. Digital media is an advanced version of Internet. In digital media you need to stay connected to digital media through latest technology gadgets. Internet is so fun even when you are marketing. The social media marketing and community management allows me to interact and build strong relationship with people across the world.

Another great way to use internet on mobile is when you are travelling abroad. Vodafone offers smart plans for using mobile aboard.

Today each and every person spends atleast 1 hour on Internet. Soon we will see a generation that will say "I cannot lead a life without internet".

This post is my entry to the Internet is Fun contest by Vodafone in Indiblogger. To learn more visit www.vodafone.in/fun

Widening the embrace of the Cloth Bank

2012-05-01T12:54:00.000-07:00

Rural India is still deprived of bare necessities and one of them is Clothes. The people in the villages don’t have proper clothes to wear. When we had started Ahambhumika few years ago, we came across the plight of people living in and near the banks of river Kosi in Bihar. The flooding of Kosi had caused widespread devastation of life, property and most importantly of hope.

Ahambhumika volunteers collected and sent several hundred kilograms of clothes and grain to the flood-affected people of Kosi river. Soon enough we realised that in Madhya Pradesh too there are thousands of villages where the rural poor did not posses enough clothes, leave alone the type of clothes for the right seasons.

While visiting the villages for the assessment of the prevailing situation, we saw the school children wearing torn clothes well past their usability age. A little scraping for information and we realised the women of the villages were in a similar predicament – not enough to put on and yet embarrassed to seek help. On enquiring, we were horrified to learn that these women did not posses enough material to see them through the times of menses. This actually embarrassed us about the simple fact how little we had done to fend for these women and children, how much needed to be done and how ignorant we were living in urban comforts. Ahambhumika resolved to address this issue with the formation of The Cloth Bank which collects that are donated by the urban ‘haves’ and distributes by Ahambhumika volunteers to the rural children and women.

To meet out the clothing needs of the rural school children and women we have kept continued our initiative of collection of clothes and distribution of the same in the rural areas. So far we have been able to provide clothes to 3 primary school children and 5 Anganwadi centre. Thus we have been able to provide clothes to more than 400 children so far regularly. But we have always felt that there is need to scale up this initiative and to reach to more and more school children. All the endeavours of Ahambhumika are a taken up with the help individual contribution only. Besides monetary donations, the charitable and good Samaritans have even sent us clothes by courier too.

However, due to the explosive expansion of the activities and coverage of The Clothes Bank into Mohabadia and Bodako as well as in their surrounding areas, carrying out all these activities is turning into a challenge because of the non-availability of vehicle that will help us transport cloth and food material.

Ahambhumika has been relentless in their effort to acquire a vehicle like a TATA Venture to serve the villages more effectively. Towards this, we have set aside some money for the purchase the value of which will amount to Rs.4,60,000. The good news is that we have already arranged Rs. 3,00,000 for the purchase! However, we are currently running short of Rs. 1,60,000. We are currently in the process of raising funds for this balance amount. We request and remind you to help us in this endeavour. Remember, Ahambhumika runs with your efforts and blessings!

Any contribution small or large towards the purchase of the service vehicle is most welcome. Any one interested to support for this purpose may mail us at ahambhumika@gmail.com

The original post appeared on Ahambhumika

Google+ Rolls Out New Design

2012-04-18T08:34:00.003-07:00

Search giant Google has made its intention clear to take up the social media space with Google+, the social network. The most noticeable change is the navigation ribbon on the left. Hover over an icon to get started. The navigation ribbon has all the most used features like games, photos and your personal profile. Google plans to retain its social network users by providing them a pleasant experience. Hope the move to offer more customized experience on the social network keep users interested in Google+.

The search giant now boasts that it has 170 million users since it’s 2011 launch.

The new design also tries to promote the hangout feature. There is a new dedicated hangout page on the site that users can easily access and join on-air video chat hangouts.

If you are a Google+ user then you should be aware of the changes. What do you feel about the new redesign of Google+ ? Is the design strong enough to retain existing users and attaining more users to compete with Facebook ? Do leave your comments.

Build and Brand Your Business Identity

2011-11-27T01:05:00.000-08:00

Businesses have been waiting long for the release of Google+ business pages. Finally Google has opened the Google+ pages. Business can start using the business pages for managing their brand identity. The Google+ page is open to all businesses irrespective of brands, products, local businesses and other businesses. Here is Google’s definition of Google+ pages

“For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you’ll soon find the super fans and loyal customers that want to say hello,”

Google+ page is a lot similar to Google+ profiles but pages don’t support notifications and will not allow you to add people to circles until your page is already added to that person’s circle.

Below is the Google+ Page of Toyota USA

One of the first and foremost thing you should do after creating a business page is to link that business page to your website URL and also link the page from your website. You need to use rel=”publisher” tag when you are linking from your website. You can link in two ways.

You can also add images to your Google+ page photostrip. Below is the step:

To create a ‘photostrip’ effect, click on the blue ‘edit profile’ button and then click ‘Add some photos here’.

The next most important thing is to create a custom URL using http://gplus.to/

The orginal article can be viewed at Sexy Social Media

Pearl spot fish fried in banana leaf - The Kerala style

2011-11-27T00:05:00.000-08:00

The most delicious dish I have experienced is Pearl spot fish fried in banana leaf (Karimeen Pollichathu) in Grand Hotel Cochin. Pearl spot fish (popularly known as Karimeen) is a tasty fish whether it is fried simply or fried in banana leaf. The dish is so popular in Kerala, God's Own Country. You can get the dish in star hotels as well as toddy shops. Here is step by step guide on how you can make delicious Pearl spot fish fried in banana leaf

Serves: 4

Ingredients

Pearl Spot Fish/Karimeen - 4 fish cleaned and side slit

Coconut oil - for frying

Tender banana leaves - to wrap the fish in while cooking

Method of cleaning pearl spot fish:

1)Slice the thick coating of thick scales on pearl spot fish with a sharp knife.

2)A cutting board can be used to rub the fish. Use salt while you rub the fish against a rough surface. Do clean inside out.

3)Wash the fish in clean water and then soak it in curd/lemon juice to get rid of bad smell of the fish.

4)Take the fish out of the curd/lemon juice after half an hour. Wash the fish again in clean water.

5)Make side slits through the fish.

Ingredients For the paste:

Shallots - 10

Onions - 1 big

Ginger - 2" piece

Garlic - 10 cloves

Chilly Powder - 1 tablespoon

Pepper powder - 2 teaspoon

Vinegar - 2 teaspoon

Curry leaves - 2 strands

Salt - As needed

Preparation Method

Grind together pepper powder, shallots, ginger and garlic into a coarse paste.

Add chilly powder, turmeric and salt and little water to make the masala to a paste form.

Rub it all over the fish inside out.

Wrap the fish in banana leaf

Leave it covered for half an hour for the masala to be absorbed into the fish.

Fry it in coconut oil on both sides, until it turns dark brown.

Serving Method

Serve hot in a plate along with the banana leaf with onion rings, tomatoes, cucumber and a piece of lime.

Below is a video on how a prepare pearl spot fish fried in banana leaf is prepared in toddy shops.

The video courtesy goes to Welcome to Kumarakom

This is my entry for the Master Chef Contest on IndiBlogger.

Social Media Gaming Kerala

2011-02-03T18:58:00.000-08:00

One True Fan is a new social media start-up that use social gaming technique to make users part of the single social graph. Social gaming is expected to be the next biggest thing as it integrates with social media. The game theory used in the website makes it stand out from other networks. The check-in’s you perform on every website you visit to achieve points.

You can increase your points with more check-in’s. Social sharing and other activities done increases your social score. The current leader is named as “One True Fan”. An email is send to the person who lost the position when someone else grab his position to become the leader.

The One True Fan website have lot of features which enable users to check out pages that are shared by other users. There is a player log option which helps the players to check what all activities they have done. The player log feature also let the players know how many points they earned, which level they have reached and what all awards they have one. The next feature is fanned site which helps to track which all websites have been fanned by each player. The website also have a feature to add friends.

If you would like to automatically update the pages shared then you can download the browser addon and install that. This will be much useful as you won’t have to log in each time you want to become a fan of that page. You can now start browsing the web and see OneTrueFan in action. There is also an option to install One True Widget on other website. Copy and paste the script before the close of tag of your website and you are well to go.

One True Fan allows to stay connected with your social circle. It shows allows you to see your social circle live on the websites that you visit. I hope that lot of publishers start to realize the benefits of the website. It is really interesting to know what type of website other people in your social circle are visiting. If you haven’t tried out One True Fan then you are missing what’s hot topic among your social circle.

This post was originally posted on Sexy Social Media

BarCamp Kerala 9 on 14th November 2010

2010-09-07T08:15:00.000-07:00

The next BarCamp Kerala(9) is at Amrita Campus at Karunagapally on 14^th of November(2010). Finally its here to refresh the minds with technical beverages - its Barcamp time.

Think barcamp is about lawyers? Or about alcoholics? Think again...

BarCamp is an ad-hoc gathering born from the desire for people to share and learn in an open environment. It is an intense event with discussions, demos and interaction from participants who are the main actors of the event

Venue

BarCamp Kerala 9 will be held at Amrita Campus at Karunagapally. For more details, go here

Registration

You can register for the event in the BarCamp Kerala Site. As of yet we have 34 attendees.

Sessions

So far we have 4 sessions. If you want to handle a sessions at BarCamp, you can add yourself in the sessions page.

Sport Supplement

2010-06-22T10:06:00.000-07:00

Are you a body builder? Have you ever used Sport Supplement ? It is a great for gaining weight. If you want to put weight you should Sport Supplement . There are a lot of benefits for the product. One of the greatest advantages of this product is that if you want to gain more weight in less time then you can attain the same by using this unique product Sport Supplement . Are you doing other exercises like aerobics? . You need not have to do it anymore. You have now got the finest product that will help you gain the desired weight. What others exercise do you do to gain weight? Running and swimming are great exercises but they do not help you in gaining weight. Have you ever consulted a diet trainer? Diet trainers do advise you to use protein powders which are commonly available in the market. You can get the product from any store. The product will only help you to gain junk mass. If you use Sport Supplement you will never put unnecessary mass. It will only help you to gain a mass that is well tuned and well balanced.

Have you been doing exercises for long time?. Have you put the right amount of weight? If your answer to the above questions are no then you should really try out Sport Supplement. Are you planning to run in a Marathon? Are you planning to take part in an athletic event? If you are going for any event like weightlifting, wrestling, aerobics, martial arts or any sort of sports then you should try this new unique product. This product is a boon to the professionals who take part in any competition or contests. Sport Supplement for professional players is always going to help them in any sort of game or battle they are going to face in their sports career. If you want a well-shaped body then you need to use Sport Supplement.

Sport Supplement

Have you yet confused of this fabulous product ? Sport Supplement helps you to perform any workout with ease. The product helps in increasing bone power of a professional and this will help him in his career . Do you have an in-balanced diet? Sport Supplement is the remedy to a balanced diet to professional sports persons.

Take the best Sport Supplement today and you could enjoy a full healthy sports career.

Make sure you don’t take a lot of Sport Supplement as this will cause excess weight gainingIt is always better that you consult a physician or a doctor before taking any dosage of the Sport Supplement. The intake of Sport Supplement will help in you gaining overall fitness.

Resource http://cijo.i.ph/blogs/cijo/2010/06/19/sport-supplement/

webthesurfi rugs webdesign updates

2010-03-28T05:09:00.000-07:00

Webthesurfi Rugs Webdesign is the latest buzz-term. The term became so popular as many firms started to design rugs portals. The leading firm that offers rugs portal includes claremont design and the SEO of the portals are doing by leading SEO professionals in the Industry. Global SEO consultants are ready to support ITCsales and Rugs Portal SEO. The SMO activities and Online marketing activities are handled by leading marketing and webdesign firm. The important thing to be taken care of is to plan your social networking and social media marketing efforts so that users are motivated and encouraged to check out your blog/website. I am happy that my efforts in SEO as well as SMO has been successful till now.I have also been doing some online reputation management for leading brands. I look forward to building a strong SEO profile by gaining better results for all my clients and customers.

Cochin Tweetup

2010-03-23T13:03:00.000-07:00

Cochin Twestival 2010 will be held on 25 March, 2010 from 5 PM to 8 PM at Somewhere Else Cafe. Cochin Twestival is, in short, a Twitter Festival.

RSVP for Cochin Twestival

Hearing the word 'Twestival' for the first time?

It is a mega tweet-up with lots of things added. In short, it is a Twitter Festival. Twitter Festivals or Twestivals happen all around the globe once a year. There are basically two types of Twestivals: Twestival Global & Twestival Local. Twestival Global is one day, one cause all around the world and Twestival Local takes place over a weekend where cities are encouraged to support a local cause. Both versions have international momentum, but the real power of Twestival is when everything comes together on one day, giving focus to an important cause, the cause being different every year.
Cochin Twestival

Venue

Twestival Cochin 2010 will be held at Somewhere Else Cafe. For more details, go here

Registration

You can register for the event in the Facebook Event Page.

webthesurfi rugs webdesign

2010-02-16T10:54:00.000-08:00

I have been thinking about the relation between web design and rugs. Webthesurfi is the term used to describe web design and rugs relation. New rugs portal across the world can be designed by web designing companies. Rugs webdesign is the core technology which can enhance the web in future. I have done a research on webthesurfi rugs webdesign and found the following resources:

1)Web Design
2)Rugs Portal
3)Affordable Outsourcing Web Solutions

Check out the updated list of top rugs webdesign companies. I will be updating about the ranks of the web designing companies in my future posts. I am open to all comments about my research.

Search Engines and Micro Links

2010-01-24T02:42:00.000-08:00

The are lot of speculations going on in the SEO world. There have been a lot of predictions for 2010. The big question now is will the microlinks gain importance in the eyes of Search Engines ?. Blogging has changed from Megablogging to Microblogging. Twitter and Plurk are the most famous microblogging sites. While twitter has build up a strong presence in the Internet social media world, plurk has build a strong presence among Asia social media users especially users from Taiwan. My answer to the question is that there is high chance that Google starts giving more weightage to twitter microlinks as Google has already started to track the real time mentions. They have started showing the title as well as homepage of the website that is tweeted as microlink using bit.ly or using URL's shortened by other microlinking websites.This is a great sign that the tweets might pass some significant data that might be taken into consideration while search engines compute SERP changes.

Now the most important question comes up as how Google will determine which tweets are more relavant and which are not that relavant?. I would have to say that Google will use a similar meterics which they have been using for website relavance. Google has been using a concept like a webpage becomes important as more and more external webpages links of which more authority webpages are giving the links which have more number of backlinks. The same principal might be applied in the case of twitter profile. A twitter profile will get more authority if a lot of twitter profiles link to the particular twitter profile of which some of them are most famous twitter who have lot of followers and who follow a few. This will really make search engine conisered the twitter profile as a priorirty one and the tweets will get more importance.

Here is supporting view.

"One user following another in social media is analogous to one page linking to another on the Web. Both are a form of recommendation,” Singhal says. “As high-quality pages link to another page on the Web, the quality of the linked-to page goes up. Likewise, in social media, as established users follow another user, the quality of the followed user goes up as well".

Source of Information: Read more