SEO Theory Blog

Can we talk SEO? In one SEO lexicon?

Michael Martinez — Wed, 10 Mar 2010 00:31:56 +0000

In A Modest Proposal For SEO Standards I suggest that search engine optimization specialists (firms and consultants) include an SEO lexicon on their Websites. There are many SEO glossaries around the...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Essentials of Off Site SEO

Michael Martinez — Sat, 27 Feb 2010 00:46:40 +0000

“Essentials of Off Site SEO” is an article I could have written, except I did not write it — I only wrote the original article on which “Essentials of Off Site SEO” was...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Good-bye Yahoo! Search

Michael Martinez — Thu, 18 Feb 2010 17:40:07 +0000

News organizations around the world are reporting that both the European Union and the U.S. Department of Justice have approved the Microsoft-Yahoo! search-advertising deal. That will most likely...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Going Nova: How Websites Become Networks

Michael Martinez — Mon, 15 Feb 2010 08:01:10 +0000

The Microsite Debate addresses the artificial aspect of when brand-strength Web sites spawn child sites, microsites. The debate does not, however, really look at the natural evolution of sites that...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

A real first assessment of Caffeine

Michael Martinez — Fri, 05 Feb 2010 20:35:42 +0000

UPDATED: On February 25, 2010 Matt McGee cited an unnamed Google source as saying that Caffeine is not yet live on more than one data center. You can read the article here. Given that stipulation,...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Offering SEO advice to Danny Sullivan

Michael Martinez — Mon, 25 Jan 2010 23:07:07 +0000

So I disagree with Danny Sullivan’s critique of Bill Gates’ new site. Danny’s very detailed post certainly offers a lot of basic SEO woodworking tips — unfortunately, he...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Why your SEO science lacks credibility

Michael Martinez — Thu, 21 Jan 2010 23:36:40 +0000

I often type in random queries when I’m looking for good topics to write about. Today one of the queries I tested was “seo science”. A few people do search for “seo...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

2010 SEMMY Award Nominations

Michael Martinez — Wed, 13 Jan 2010 20:52:07 +0000

I have been nominated for SEMMY awards in the past, but not on the scale of the nominations I received this year. I have always been somewhat aloof from popularity-based awards (including the...

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]