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RSS Feeds Tips - Use RSS Feeds to get more traffic

noreply@blogger.com (Arindam) — Fri, 06 Aug 2010 13:13:00 +0000

Getting traffic is essential for a website. Even it is more important, if you are using Google Ad sense. RSS stands for Really Simple Syndication. RSS compacts your web content with codes which can be broadcast throughout the web world. These broadcasts are called feeds. These feeds are distributed to feed readers who subscribe for RSS Feed.

Using RSS feeds to get traffic can be both "push" and "pull." First I'll explain how to use RSS to "pull" traffic. Most websites and blogs can be set up to generate an RSS feed. Feed burner is a good option to set up RSS Feed for your blog or website. Feed burner is a syndicating service. Most blogging platforms come with something called an RSS or an ATOM feed. This allows for people to be able to view posts from your blog without actually having to go to it.

This feed can be put on Feed burner in order to

* Get a better feed that offers its readers a choice of feed readers, bookmarking options, etc..

* Lets you see how many people are subscribed to your blog and how often they find your posts interesting enough to actually go to your blog

* Lets you add ad sense ads at the end of your posts directly from the feed

* Allows you to syndicate , and therefore advertise, your blog post summaries on other websites such as myspace.

Google Places Guidelines

noreply@blogger.com (Arindam) — Thu, 05 Aug 2010 12:16:00 +0000

Google Places is a free marketing tool for local businesses. The benefits of these listings include showing up in web search results and mobile search results. Updating these listings is free and available to the business 24×7x365. Not something you can easily do with the traditional yellow pages. Definitely something you need to consider beyond Google and tap into multiple local listing websites and search engines.

Here are a few guidelines and information to know about when using Google Places. Many of these guidelines apply to other local listing websites as well. Many of these points are pretty self-explanatory. Violating these guidelines and your listing can be suspended. The basic premise is that you need to present your business in the local listings as you would in the traditional world.

1. Only the business owner(s) or authorized representatives may claim the local listing(s).
2. Don’t pack your listing with keywords like in your business name.
3. Along the same concept, do not include phone numbers or URLs in the business name.
4. You cannot use PO Boxes, it has to be physical address.
5. Do not provide phone numbers or web addresses that redirect consumers to other landing pages or phone numbers other than those of the actual business.

Business Directories - Add your Business for Local Search

noreply@blogger.com (Arindam) — Thu, 05 Aug 2010 11:35:00 +0000

Below is a list of recommended local search directories to list your business in. The majority of them are free, though they do offer paid listings as well:

Yellow Pages Online : Free Listing with option for paid features

AOL Local

Mapquest

Anywho

Superpages – free

Best of the Web Local – Free and Paid Listings

InsiderPages: Free and Paid

Brownbook.net: Free

DexOne

Localeze – Free and paid options. Localeze listings also send updates to the following sites:

Google Maps

Yahoo Local

Bing Local

Openlist

GetFave

Addresses.com

Yellowbot

Local Business Review Sites:

The majority of these should offer free basic listings.

Yelp

Citysearch

Urbanspoon

Citysquares

RateItAll

Merchant Circle

Kudzu

Genie Knows

MojoPages

I have collected the resources from few websites and blogs. I am sure there are some more I am missing, if you see any left out – please let me know!

Local SEO Tips - Strategy for Local Search Optimization

noreply@blogger.com (Arindam) — Thu, 05 Aug 2010 10:37:00 +0000

Geo listing is an important factor in local search optimization. Local web marketing is a good way to promote your local business. Local search is accessing "citations" throughout the web. Citations are basically references to your business and address from reputable sources, like Yellow Pages. Keep in mind that the point behind this is not to access links from these sources (though that can be helpful), but to have them list your address and business name.

Local directory sites funnel information to search engines like Google & Yahoo. It will be benefited when search engines crawls these local directory sites. Search engines will then review this data and its accuracy when determining your sites relevancy for a local search query.

I recommend the following points for listing your business into local business directories:

- Always add permanent and accurate data (Address) about your business to local business directories. The more often a search engine finds consistent information about your address, the more accurate and relevant it is determined to be.

- Try to add your business in as many reputable local business directories as possible. Remember to always keep your address the same when submitting your information, don’t use “street” in one address and “boulevard” in another.

- You can add your address listed on your website. It is a good strategy to add your address on every page of your website. The footer or blog sidebars are good places for this, as the information tends to stay the same as users browse your site, and this way you won’t get damaged or penalized for anything like keyword stuffing.

- You can also list the address twice on your website, listing an abbreviated state one time, and the full state name another time. This way search engines won’t confuse the abbreviation with any other common abbreviations, such as AUS (Australia or Austria) or MD (Maryland or Doctor).

- You should optimize the address you place on your website by letting search engines know that this is an address and not just some random words and letters. This can be accomplished through the use of microformats, which is code you can place within the address. Microformats are the type of code you see within Google’s Rich Snippets feature. By including this code around your address, you’re essentially telling search engines “Hey, this is an address and it’s important!”

* Here is an example of how the code would be used. You can copy this directly if you wish, and replace the standard information with your specific information.

- You can also help your customers (and yourself!) by providing driving directions from nearby cities. With driving directions you are not only providing useful information about how people can find you – but you will also be using local words, locations and phrases that people may query when they are looking for your type of business.

URL Rewrite or Mod Rewriting Tips

noreply@blogger.com (Arindam) — Tue, 03 Aug 2010 10:13:00 +0000

Most of the time developers asked me why long trail URL's are not good from SEO's point of view. It creates clash between developers and SEO people. But it is very much important from SEO point of of view. I highly recommend the following points for rewriting any URL:

Add or Remove a Trailing Slash: Many developers use virtual url, which do not directly map to the file and directory layout on web server’s file system.

Example: An ASP.NET application with URL format similar to this: http://abc.com/questions/60857/modrewrite-7-0 or a PHP application with URL format that looks like this: http://xyz.net/questions/60857/url-rewrite/. If you try to request these URLs with or without trailing slash you will get a normal web page page. That is OK for human visitors, but may be a problem for search engine crawlers as well as for web analytics services.

Different URLs for the same page may cause crawlers to treat the same page as different pages, thus affecting the page ranking. Having or not having a trailing slash in the URL is a matter of taste, but once you’ve made a choice you can enforce the canonical URL format by using one of these rewrite rules:

Enforce Lower Case URLs: If you links to a web page by using different casing, e.g. http://xyz.net/2008/07/IISNET-Uses-Url-Rewrite-Module/ vs. http://xyz.net/2008/07/iisnet-uses-url-rewrite-module/. In this case again the search crawlers will treat the same page as two different pages and two different statistics sets will show up in Web Analytics reports.

What you want to do is to ensure that if somebody comes to your web site by using a non-canonical link, then you redirect them to the canonical URL that uses only lowercase characters:

Canonical Hostnames: Very often you may have one IIS web site that uses several different host names. The most common example is when a site can be accessed via http://www.yoursitename.com and via http://yoursitename.com. Or, perhaps, you have recently changed you domain name from oldsitename.com to newsitename.com and you want your visitors to use new domain name when bookmarking links to your site. A very simple redirect rule will take care of that:

Redirect to HTTPS: If you want your site to be easily discoverable and more user friendly, you probably would not want to return 403 response to visitors who came over unsecure HTTP connection. Instead you would want to redirect them to the secure equivalent of the URL they have requested.

Example: http://www.paypal.com. If you follow it you will see that browser gets redirected to https://www.paypal.com.

With URL Rewrite Module you can perform this kind of redirection by using the following rule:

Return HTTP 503 Status Code in Response: HTTP status code 503 means that the server is currently unable to handle the request due to maintenance. This status code implies that the outage is temporary, so when search engine crawler gets HTTP 503 response from your site, it will know not to index this response, but instead to come back later.

When you stop the IIS application pool for your web site, IIS will return HTTP 503 for all requests to that site. But what if you are doing maintenance to a certain location of the web site and you do not want to shut down the entire site because of that? With URL Rewrite Module you can return 503 response only when HTTP requests are made to a specific URL path:

Prevent Image Hotlinking: Image Hotlinking is the use of an image from one site into a web page belonging to a second site. Unauthorized image hotlinking from your site increases bandwidth use, even though the site is not being viewed as intended. There are other concerns with image hotlinking, for example copyrights or usage of images in an inappropriate context.

With URL Rewrite Module, it is very easy to prevent image hotlinking. For example the following rewrite rule prevents hotlinking to all images on a web site:

Reverse Proxy To Another Site/Server: By using URL Rewrite Module together with Application Request Routing module you can have IIS 7 act as a reverse proxy. For example, you have an intranet web server and you want to expose its content over internet. To enable that you will need to perform the following configuration steps on the server that will act as a proxy:

Step1: Check the “Enable proxy” checkbox located in Application Request Routing feature view is IIS Manager.

Step2: Add the following rule to the web site that will be used to proxy HTTP requests:

Preserve Protocol Prefix in Reverse Proxy: The rule in previous tip always uses non-secure connection to the internal content server. Even if the request came to the proxy server over HTTPS, the proxy server will pass that request to the content server over HTTP. In many cases this may be exactly what you want to do. But sometimes it may be necessary to preserve the secure connection all the way to the content server. In other words, if client connects to the server over HTTPS, then the proxy should use “https://” prefix when making requests to content server. Similarly, if client connected over HTTP, then proxy should use “http://” connection to content server.

This logic can be easily expressed by this rewrite rule:

Rewrite/Redirect Based on Query String Parameters: When rewriting/redirection decisions are being made by using values extracted from the query string, very often one cannot rely on having the query string parameters always listed in exact same order. So the rewrite rule must be written in such a way so that it can extract the query string parameters independently of their relative order in the query string.

The following rule shows an example of how two different query string parameters are extracted from the query string and then used in the rewritten URL:

How to Generate Website Traffic

noreply@blogger.com (Arindam) — Mon, 02 Aug 2010 09:53:00 +0000

Everyone wants to know how to generate more web site traffic. Unless you know the techniques, you can’t run a successful business in web world. There are many techniques with which you can easily generate or drive traffic to your website. I want to explain some high-impact traffic generating techniques so that you can implement them to minimize time and to maximize the results.

- Social Bookmarking

- Social Networking

- MySpace

- FaceBook

- Web 2.0 Pages

- Article Submission

- Press Release

- Forum Posting

- Blog Commenting

- Directory Submission

- Classified Ads Posting

- Regional Traffic

The main goal of this traffic generation is nothing but maximizing your Search Engine Rankings so that your website would get displayed in the Top of SE’s for your main targeted keyword.

Google's Supplemental Index

noreply@blogger.com (Arindam) — Tue, 27 Jul 2010 17:07:00 +0000

The supplemental is simply a new Google experiment. As you know we're always trying new and different ways to provide high quality search results," said Google spokesperson Nate Tyler.

Supplemental results are part of Google’s auxiliary index (main results are drawn from the main index) and pages, which appear on the supplemental listing, have “fewer restrictions” than those that appear on the main results page.

Its not an index of bad or penalized websites but its the index of sites that not have the required importance to be listed in main index. Google’s supplemental index is a valley of death, and pages included in this index is rarely included in regular search results. The Google Supplemental index is where they put web pages with little trust and they aren’t going to rank for anything important.

How to Optimize Flash Website for Search Engine

noreply@blogger.com (Arindam) — Thu, 22 Jul 2010 13:23:00 +0000

Flash website can be a perfect showcase from user point of view. It can increase sales. A flash website attract the customer to buy any products or services. But flash sites are not Search Engine friendly. It makes my job harder. But flash sites are best platforms to show your products or services to your customer. For website owners perception and presentation is important, without a pretty site they can't sell the world's best product or service.

I have learned some very effective ways to optimize a flash website.

Crawler based search engines still prefer html sites. But if you embed your glitzy flash movies into your content-rich HTML, you will still get the benefits of optimization. While search engines like Google and FAST engines like AlltheWeb, InfoSpace are getting better at extracting links from flash sites, it is still very difficult for them, and other third party search engines have made no mention of extracting useful information from Flash. Yahoo claims they can read .swf files, but there is no such progress in their real time search results which can prove their point.

A better way to incorporate Flash is to first create an HTML site, and then use Flash movies in place of images, buttons, and banners. These areas are usually of little importance to a search engine anyway, so it seems fine to do it this way. In which case, optimizing this type of site is no different than optimizing a plain HTML site.

Just as you would caution against using images for your important text, keywords, and other important aspects of your site, the same reasoning applies to Flash in these cases. If you are using several competitive keywords, then you will be well advised to split your pages up by topic, instead of using one web page, and then using multiple Flash movies for each page.

How to Index your Website Within 24 hours by Search Engine

noreply@blogger.com (Arindam) — Wed, 21 Jul 2010 10:46:00 +0000

I have been trying to find out the minimum indexing time of a search engine. I have tried with blogs, social media sites, forum posting and some other ways to get indexed fast by search engines.

The fastest way to index your website with in 24 hours would be to listed as a link on a site which has a page rank of 6+ or a website that receives a high volume of traffic. All major search engines regularly index page rank 6+ webpages.

If you get some very trusted and relevant back links, and on top of that you also have a very efficient internal link structure, all your internal pages will get indexed fast.

Using the manual URL submission to Google will have a small impact upon the speed and breadth of your indexation. In fact many people recommend that if you want to get a site indexed fast you should NOT use that feature, and rather focus on getting some trusted back links to your site.

Yahoo SEO Tips - How to optimize website for Yahoo

noreply@blogger.com (Arindam) — Wed, 21 Jul 2010 07:00:00 +0000

I am very much interested to know about website optimization tricks & trends for Yahoo. I heard so many times that yahoo penalize if your site advertise with Google AdWords. But it is not a true statement.

Recently Darryl Peddle, who claimed employment at Yahoo, said "As an employee at Yahoo I can tell you that advertising on Google will in no way affect your rankings in Yahoo… that’s completely inaccurate. Why would we reduce our quality by dropping relevant sites and advertisers?"

Darryl Peddle also said - "domain aging is becoming a solid way of determining a sites long term value and quality score. It is just one of many (100+ factors), but it’s becoming more important nowadays."

Here are some tips from Darryl, followed by my own opinion and feedback:

- Register your domains for 2-5 years, not 1 year

This is something that has never really been cleared up by the Search Engine’s on the fact of whether it makes any difference or not, people state they can ‘tell why it would be an effect’, in order to make it look like you aren’t going anywhere. If the length of the registration for your domain really is a ranking factor then its a very minimal one at that and not something you should be majorly worried about.

- Avoid buying domains with multiple dashes

Sites with multiple dashes appear spammy, are hard to brand and are harder to remember, which is much more important to take into consideration instead of some slight ‘SEO boost’.

- Begin to obtain relevant links from high authority pages as soon as possible

This is one I found a little ‘interesting’. Of course its not all that difficult to find out which sites the Search Engines may consider as an authority in your niche, however its certainly not going to be easy to obtain links from these high authority sites without purchasing them (although that is an option). Emailing authorative sites rarely results in a reading never mind getting them to link to your site for nothing in return.

- Beware who you link out too

I agree that this is an important Tip, Search Engines are unlikely to penalize you or your website for the sites that link too you (unless extreme cases) but are going to penalize you for sites you link too such as linking to link farms or sites in ‘bad neighborhoods’.

- Regularly update site content and shuffle featured content

For the second part of that statement I’m not sure how much added spider activity shuffling featured content makes, unless its completely new featured content and not re-ordered content on the page. Regularly updating content will increase spider activity on your site and will result in faster updates. Faster Updates in my opinion are normally only beneficial for sites that can rank well for even things such as a blog post as otherwise you aren’t missing much traffic if the Search Engines haven't updated your content recently.

- Use Yahoo Site explorer to monitor your site and your competition

Yep, you knew something to do with Yahoo had to come in eventually, but who can blame them. I’m actually a big fan of the Yahoo Site Explorer and only wish Google had something similar in place.

- Write quality articles and submit them to article directories

Top SEO Tip? I suppose you can gain a fair share of backlinks via this method and also some traffic if you’re lucky.

- Do use Press Releases

I would first like to comment that only use a Press Release if it actually has some decent information and its going to be a benefit rather than a drawback. I have seen many companies face drawbacks or Press Releases due to poorly written content or little or no information in the actual press release. If you do in-fact have something to say then they may be perfect for you.

- Just recently I had two people tell me that they believe - in fact are almost certain - that due to recent changes at Google their site rankings were penalized because they purchased ROS links from a text brokering service.

I wouldn't be surprised if Google found site-wide links on another site to be ‘fishy’ so maybe it is good advice if that you are buying links to only buy them one one page of a site?

- Build your links gradually, mix up the anchor text

Definitely agree with this one in terms of mixing up anchor text. The only time you have control over this of course is if you are submitting links to directories and such, so when you get the chance try not to keep the anchor text or ‘title’ of the links the same.

- Standard on page SEO is enough

Mentioned are things such as Title Tags, h1 headings, static URL’s and proper link structure. If none of this makes much sense then check out this link . I agree you shouldn't have to go over the top with on-page SEO as backlinks tend to be the most important thing these days as long with general quality content.

- Avoid Search Engine Forums and areas where kids and beginners with no experience spread bogus rumors

I have to agree with this one a lot and I can definitely relate to it. I see some people on Digital Point forums give the craziest advice and just because they have 3-4 figure post counts people will tend to believe them which is a shame, there aren’t enough hours in the day to correct people so always take advice with a pinch of salt and test it yourself if possible or get advice from more credible sources.

- Avoid auto-page generators at all costs

I guess this point is really saying keep your content unique and original and you will be just fine, nobody is really certain how Google’s or any other search engine for that matters ‘duplicate content’ flags work so its best to keep yourself in the clear

- Do have a long term SEO and Content plan

It is important to remember that SEO does take time; we all know its frustrating when you feel you have a better website and content then your competition yet they are getting all the search engine traffic. If you plan to release new unique content over a long period of time and build trust with your website visitors then links will happen naturally. It is not worth trying ‘blackhat tricks’ or something some guy on some forum told you to beat the sandbox affect. Measures are in place for a reason.

Bing SEO - How to Optimize Your Website For Bing?

noreply@blogger.com (Arindam) — Tue, 20 Jul 2010 12:33:00 +0000

Microsoft launched new search engine Bing with several new features. Bing went live in June 2009. It does not matter whether Bing is going to be the new number 1 or number 2. The fact is, Bing is definitely going to capture a bigger market share compared to its predecessor MSN Live. Tech Crunch reported that Bing users are more likely to click ads than Google users. So it is important that you know how to optimize your website for Bing.

Have a look of the following tips to get your website rank high on Bing:

I recommend joining Bing's webmaster centre which you can access using your Windows Live ID.

* Target not more than 2-3 keywords per page

* Make sure the title is relevant to the content of the page. Title tag optimization is very important when it comes to Bing optimization. Place important keywords at the start of the Title and make sure that the keywords you use are relevant to the content of the page. Use unique tags on each page

* Use unique description tags on each page

* Use H1 tags

* Use text navigation links

* Create content for your human visitors, not the Bing web crawler

* Incorporate keywords into URL strings

* Name your HTML pages properly. If a page is talking about Web Design, you should name your file as "Web Design.html", using hyphen to separate each word. Using important keywords to name your files will definitely help in Bing optimization.

*Bing tends to like older domain names. So you choose the right domain name from the beginning so that you don't need to change it after a year.

*Add more content to your website. Search engines love content, especially Google and Bing. So if you have articles, post them onto your websites. If not, add a blog to your site and update it regularly.

* Keep your URL simple and static. URLs that change frequently are difficult to index. So make your URL static and keep it as simple as possible. Remember to place keywords in your URL.

* Build links. Link building is an important process of SEO. If you want to rank high on Bing, get other sites to link back to your website. Bing will see your site as popular and reward you with high rankings.

So start optimizing your website for Bing today and get more traffic to your website.

What is Internet Marketing?

noreply@blogger.com (Arindam) — Fri, 09 Jul 2010 13:12:00 +0000

Internet Marketing includes two main subjects - Promote or advertise & selling of products & services over internet. It is also known as web marketing. There are different types of internet marketing like Search Engine Optimization, Blog Marketing, Affiliate Marketing, E-mail Marketing, Article Marketing, Banner Promotion, Pay Per Click, Social Media Marketing, Pop up Ads.

Internet Marketing can be used for B2C (Business to Consumer) marketing, B2B (Business to Business) marketing & P2P (Peer to Peer) marketing. There are many benefits to the concept of internet marketing. It allows consumers to shop and conduct business from the comfort of their own home, any time of day or night, or from virtually anywhere provided they have a connection to the internet. Businesses work much more effectively with partners. Efficiency and speed have increased dramatically as business and shopping have moved to the internet. Even costs have been dramatically reduced.

How to Optimize Your Linkedin Account

noreply@blogger.com (Arindam) — Wed, 30 Jun 2010 07:13:00 +0000

Linkedin is one of the most popular resource to build your professional network. You can optimize your linkedin profile for search engines by following steps:

- Your profile should be 100% completed. Ensuring that this contains all relevant career history and interests. LinkedIn makes this easy by displaying a percentage score to show how complete your profile is. Make sure you’re being honest and describing yourself and career clearly.

- Add a profile photo. Your picture triggers recognition and makes networkers feel like they are connecting to a real person. Then optimize your summary section with relevant keywords.

- Try to use a closest name within the URL. Example: example: www.linkedin.com/in/arindambiswas. It will help you to optimize your own name in the search engines.

- Make your profile publicly available. Provide enough information for search engines. It will help you to index your profile by SE's.

- Make connections within the Linkedin network. Try to reach as much as you can.

- Request recommendations from your colleagues. Don't ask for recommendations from any unknown person.

- Try to post answer and get some value addition to your profile.

- Optimize your job title. LinkedIn now includes your job title within profile title tags. I’m not saying you should lie about your job, but within reason you could include descriptive keywords which may help to attract relevant search engine traffic. For example, using “SEO Expert” as a job title instead of “Search Engine Optimizer”, if appropriate.

Difference between Social Media and Social Bookmarking

noreply@blogger.com (Arindam) — Tue, 22 Jun 2010 07:13:00 +0000

Social Media sites are platforms for social interaction. It includes group of sites which use applications to create and exchange the knowledge of users. Social Media is the best & cheapest way to increase web traffic. Small & big companies are using social media marketing to increase their sales volume.

Social Media sites are using Social Bookmarking applications to save or bookmark websites beyond the primary ability of sharing stories, videos, and pictures.
Example: StumbleUpon gives each user a blog that they can save any page that they review, while reddit offers an option to save any page that is submitted.

Social Bookmarking is a process which can be used by installing an application called 'Bookmark Button' into any users Web browser. It can be done by browsing different social media sites.

Checkout some top social media sites:

facebook
twitter
reddit.com
StumbleUpon
del.icio.us

How to Optimize Your Twitter Account

noreply@blogger.com (Arindam) — Thu, 27 May 2010 13:30:00 +0000

If you have a twitter account then you should optimize it. You may be interested to know that there are certain SEO techniques through which you can use to optimize your account. There are many advantages you can gain from your twitter account such as being able to find new people, converse with people and advertise links to your website.

Twitter account can be optimized by following techniques:

* Choose an appropriate user name for your Twitter account. By choosing an irrelevant name you will lose any chance of ranking in search results for your chosen keywords.

* Make sure that you optimize your description by including your chosen keywords. Your description is used as the meta tag information for your profile so by including your keywords you are more likely to be found.

* Your background can be used to display more information. You’re allowed to upload any background image you like so by including information about your services or company in the image you will be able to get more information across to visitors.

* Converse with your followers by asking and answering questions. By showing a human controls the profile people build more trust towards your Twitter profile.

* Not many people know that by using hash tags you will help your profile be found by other users. By placing a “#” next to keywords such as SEO your tweet will appear in search results for that keyword when searched.

* Try to tweet fresh, relevant and related news with your business.

* Twitter feed should be installed in your website. It will increase your ranking with your targeted keywords.

How to Optimize your Website image

noreply@blogger.com (Arindam) — Wed, 19 May 2010 09:18:00 +0000

Image optimization is one of the the “best practices” heading for Webmasters of all shapes & sizes. Don't forget the traffic coming by the image search. It is an extra benefit for your website when visitors coming to your website by image search.

To optimize a image for search engines like Google, you need to maintain 5 things.

1. A src attribute specifying the URL of the image
2. A width declaration in which the width of the image is specified in pixels
3. A height declaration in which the height of the image is specified in pixels
4. An alt attribute that describes the content of the image — this is the #1 element of image-oriented SEO
5. A title attribute that contains text to be displayed when the user hovers his/her mouse over the image.

Based on my search results from the past few months, I have every reason to believe that Google places a premium on two things when ranking images in its results:

1. the alt attribute of the image
2. the context of the page and the relevance of the alt attribute thereto

Of course, there are other factors that influence how high your images will rank, but I believe that these two are the most important.

YouTube SEO – How to Optimize YouTube Videos for SEO

noreply@blogger.com (Arindam) — Tue, 04 May 2010 11:08:00 +0000

YouTube is a competitive landscape like Google. You can optimize your video just like a website SEO. YouTube video can bring more visitor to your website. Folowing steps are very much important for video optimization:

Keyword Research: Keyword Research is one of the most important part of video optimization. You need to do a competitive analysis of your selected keywords to identify your competitors.

Title & Description: Once you have your keywords the next step is to make a unique Title for your video. It would be the most effective part of your video optimization.

Write your description with relevant contents and also try to include related words with your keywords. This description is what the user will see before view your video so write it for the user and not for the search engine.

Tags: Tags can be & should be added to your video. 5-10 tags are recommended for one video.

Link Partners: It helps to increase the ranking of your video with in a limited time period. Understand the competition – You can search in YouTube for the keywords you want to rank for and identify the top ranking videos. Once you know who is linking to your competitors’ videos you should start making a list of those sites as well as similar sites. You can then break your list down into categories such as Blogs, Social Media etc, and identify ways to get your content promoted in these same channels. Always try to choose revelant link partners.

Try to maintan relevancy about your video so SE's can understand the imporatance of your video and you will get the value for selecting the correct link parteners.