There has been a lot written recently about AI-generated content. Many of these discussions revolve around whether a computer can replace a human, along with much more debate. One conclusion many have come to is that AI can generate basic content. It can help with research and it can create technically-correct writing. That much is true.

However, what it can’t replace at this point is experience and expertise. When you know a subject – truly know it – it’s obvious. If you operate a business, you know your business better than anyone. Using good website copywriting that focuses on showcasing this expertise to your clients, you can attract customers and improve sales.

When a customer is choosing a business to work with, they look at several factors. One, of course, is price. Another is convenience. A third major aspect is the quality of the work. Customers want to work with businesses that are good at what they do. They want a good product or service at a fair price.

How does a customer know that you are an expert providing quality offerings before they’ve ever worked with you? One way is through good website copywriting.

Using Copywriting to Engage the Audience and Encourage Sales

Anyone can say “I sell [x]” or “this product does [y]”. However, if you truly know your stuff, you can explain why working with you or buying from you is a good choice. For instance, if a plumber can clearly outline why they’re doing the work they’re doing, or if a store can accurately tell you why their products are better, this impresses potential clients. Good copywriting helps you do that.

Having a well-written website that clearly shows your expertise and the benefits of working with you will attract new customers, increase sales, and position your company as a leader in your industry. This is incredibly valuable and will improve your business.

Working with a talented website copywriter helps accomplish these goals. A good copywriter can take your knowledge and expertise and use it to create engaging and persuasive content. There is a back-and-forth quality to good copywriting. In general, the process goes like this: You explain to the writer what you know and what you want. The writer asks questions and then creates content. You review the content to make sure it captures everything. This relationship is an important part of building great website content.

For more information, or to start the website copywriting process, please contact Toronto SEO Web Content today.

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By now, you’ve likely heard of ChatGPT, the artificial intelligence (AI) chatbot that is able to write things like essays, articles, and blog posts by asking it some simple commands. At first glance, this seems like an easy solution for anyone looking for website content.

There’s good reason for that. The articles and blogs written by ChatGPT are relatively good. They’re usually well written, they tend to contain the information you ask them to contain, and they can be completed in seconds. ChatGPT can take an idea and turn it into a blog. You can give it points that you’d like to include, a word limit, and a style and it does a significantly better job than nearly any AI option that has become available in recent years. Most of the time, you could probably read the text and not know for certain that AI wrote it.

Does this mean you can use ChatGPT to write all of your content?

Not quite.

I’m not just saying that because I’m a website copywriter either.

There are a few things to know about ChatGPT that could influence your opinion on whether it can create all your content.

Limitations of ChatGPT for Web Copywriting

The first is that it’s currently not connected to the internet. This means it isn’t aware of current events. It tells you this when you first start to use it.

That might not be a big deal to you, though. Perhaps the subject you’re writing about doesn’t require knowledge of current events. Can you use it for your content then? You’ll still want to be a bit cautious.

One reason why is that ChatGPT can’t fact check what it writes. That’s not saying that it’s making up everything (it isn’t), but it’s using the data it has at its disposal to create what it thinks is true. The problem is that this data may not be correct. Of course, this can be true for any writer, either human or AI. However, a skilled human copywriter will double check sources and make sure everything they write is factual. At this point, ChatGPT can’t do that.

However, sometimes this can be fine if you’re looking at a relatively basic view of a topic. If you ask ChatGPT to give you an article about something, it provides a decent overview. However, the content (at this point at least) is quite generic and not something that an expert would write.

Is That Okay for Web Content?

It depends on what you want. If you’re looking for an overview of a subject, AI content might be fine as long as you check to make sure it’s factual. If you’re looking to position yourself as a brand leader, however, you likely want something with a bit more depth.

Also, remember that one of the purposes of website content is to get people to take action. While AI content is generally well written, at this point it doesn’t do a great job telling a brand story or convincing anyone to make a purchase, contact a company for more information, or take any kind of action.

One final limitation that should be discussed is that there could potentially be ways to easily identify AI-generated content. OpenAI, the creator of ChatGPT, is looking to create a “watermark” that would indicate that the text came from AI rather than a human writer. These watermarks could help Goggle (and othr search engines) detect AI-generated text. Of course, you don’t want this to happen to your website.

In addition, while it’s not foolproof, the company has released AI Text Classifier, which is designed to detect AI content.

Does ChatGPT Content Rank Highly On Google?

While AI-generated content can usually be detected, that doesn’t mean that all AI content will immediately be ignored by Google. Google wants to see content that adds value and that is helpful to users. In a Tweet about AI, Google Search Liaison said: “As said before when asked about AI, content created primarily for search engine rankings, however it is done, is against our guidance. If content is helpful & created for people first, that’s not an issue.“

According to Google guidelines, its rankings “are designed to present helpful, reliable information that’s primarily created to benefit people, not to gain search engine rankings, in the top Search results.”

Google also states: “Spammy automatically generated (or “auto-generated”) content is content that’s been generated programmatically without producing anything original or adding sufficient value; instead, it’s been generated for the primary purpose of manipulating search rankings and not helping users.” This content is considered to be against its spam policies.

What does this mean? In short, it means that AI-generated content could potentially rank well if it is helpful, contains reliable information, and is created to benefit people. However, if the content created is spammy, dull, factually incorrect, or repetitive, this can hurt your website.

So What Can ChatGPT and Other AI Tools Be Used For?

Even if you likely shouldn’t use ChatGPT to create all of your content, that doesn’t mean you can’t get value out of this service. As mentioned, AI-generated content often provides a good overview of a topic. This can be helpful if you’re trying to organize your thoughts or when you are doing preliminary research.

However, as mentioned, it’s important to fact-check all content written by AI services, since this isn’t usually done correctly when the content is generated. This is especially true if you are dealing with situations such as legal writing, health content, real estate writing, political work, news, or other instances where factual content is critical.

Very basic copy and first drafts can often be generated by AI. However, this content will typically be quite generic, at least at this point.

Working with a Website Copywriter

If you’re looking to have factual articles, blog posts that showcase your knowledge and position you as a thought leader, or website content that is persuasive and spurs people to take action, working with an experienced web copywriter is still important. ChatGPT and other AI tools can help draft simple documents, but your business will be outpaced and outranked by one that is working with a talented writer to optimize and hone their web content. The business world is very competitive and you don’t want to fall behind.

At Toronto SEO Web Content, we have over 15 years of experience in creating high-quality content that helps businesses grow. When you work with us, we’ll do research into your business, your competitors, and your niche, then create the content your visitors are looking for. This content will be factual, detailed, accurate, and designed to convert visitors into customers. For more information, please contact Toronto SEO Web Content today.

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In August 2022, Google started rolling out what it called the “helpful content update.” According to Google, the goal of this update was to focus more on people-first content that meets the expectations of visitors.

What does that mean? According to Google, “People-first content creators focus first on creating satisfying content, while also utilizing SEO best practices to bring searchers additional value.” In short, Google is looking for content that is helpful for people, not designed for search engines. This is what Google has been trying to accomplish for a very long time, but these recent changes are an updated version of that strategy.

Keep Your Content on Topic

One of the main things you can do to satisfy the Helpful Content Update is to write high quality content that is on topic. There are many instances of websites that try to include absolutely everything about a topic in one post, in hopes of getting traffic. This strategy will no longer work.

For instance, if you have an article called “The Best Widgets for Families”, your article should be about the best widgets for families. That doesn’t mean it can’t include some background and some other related content, but it does mean that it might not be best to also include a detailed history of widgets, what makes a family happy, the best vacations for families, why widgets exist, what else families enjoy, etc.

Google explains this in its “Focus on People-First Content” section. Two points that it makes are “Does your site have a primary purpose or focus?” and “After reading your content, will someone leave feeling they’ve learned enough about a topic to help achieve their goal?“

“People-first content creators focus first on creating satisfying content, while also utilizing SEO best practices to bring searchers additional value”

— Google’s Helpful Content Update

Most people have experienced a situation where a site is trying to do too much and it ends up not helping the visitor achieve their goal. This often happens with recipe websites that start with 1000 words on the history of the food and answers to various questions about the food before getting to the actual recipe. These topics may be better off as separate posts.

For example, if someone searches for “Chocolate chip cookie recipe”, they want a recipe for chocolate chip cookies. They may not want to know if cookies can be frozen, why you should put baking powder in cookies, the history of cookies, or what’s the best milk to drink with cookies. Other people may be asking these questions, however, so this content could still be valuable. It just isn’t valuable on a page about recipes. Keep each post on topic.

User Experience is Important

This point goes along with the previous one. When someone searches for a topic, they want content related to that topic. They don’t want to have to read through ten paragraphs of somewhat-related content to get to the information they’re searching for. When you’re writing content, think about what the visitor expects from the page and give it to them in a clear and easy-to-find way.

As Google itself says, ask yourself “Does your content leave readers feeling like they need to search again to get better information from other sources?“

If you giving visitors what they’re looking for and make it easy for them to find and understand, they won’t feel the need to go elsewhere.

Don’t Stress About a Specific Word Count

You don’t need to write a certain number of words to rank highly on Google. Google itself says “Are you writing to a particular word count because you’ve heard or read that Google has a preferred word count? (No, we don’t).” That’s not saying that you can’t write longer content. You certainly can. If this content is informative and provides value to readers, it will rank highly. However, it’s better to write shorter content that’s informative and on topic than it is to write longer content that doesn’t provide value.

How to Adapt to the Helpful Content Update

In short, trust what Google is saying. They are telling people to write informative content aimed at people. Remember, “People-first content creators focus first on creating satisfying content, while also utilizing SEO best practices to bring searchers additional value.” That’s what Google wants and that’s what what visitors are looking for too. If you create this content, you’ll make visitors happy and improve your search ranking.

If you need help doing this, contact Toronto SEO Web Content today!

The post Google’s “Helpful Content Update” & What It Means for Website Content appeared first on Toronto SEO Web Content.

Website copywriting for health & wellness websites is important for many reasons. The first is related to search engine optimization. In short, you want to create the content that will help your website rank highly in search engines. That’s because most people still begin their quest for a health and wellness solution by doing a search.

However, Google (and other search engines) prioritize content that is relevant, unique, and that adds value to the topic. For instance, Google’s recent “Helpful Content Update” is designed to “ensure people see more original, helpful content written by people, for people, rather than content made primarily for search engine traffic.”

Google wants to see content that is useful for people, that provides visitors with the information they’re looking for, and that is unique and useful. This is good for your search engine ranking and also for your website overall. It’s great that Google wants the same sort of content that real people want.

What does this mean when it comes to website copywriting for health & wellness? It means that it’s crucial to think of your visitors whenever you create content.

Think of Your Visitors

As mentioned, Google wants content that is “written by people, for people.” This isn’t just a good guideline for search engine optimization, but also for your website in general. Whenever you add any content to your website, think of who you are writing for. What is your target audience? What would they be looking for? What questions do they have and what solutions do they want?

Once you know the visitors you want to attract, you can write content that is based on their needs. This won’t just help improve your search ranking, but it will also help you draw the type of visitors who will purchase products and services from your business, subscribe to your content, and otherwise help you achieve your goals.

Add Value

Visitors do a search or come to a website because they want something. In some cases, they may want answer to a question, they might have a problem that they want to solve, or they could be looking for a certain product or service.

One of the best ways to add value is to describe the problem that someone may be having, and then detail how you can offer the solution. When people are searching for health and wellness topics, they may not specifically know what they’re looking for. Instead, they might know the symptoms they’re having or the outcome they want to achieve, but they might not know how to get where they want to go. Provide them with this information and you’ll give them the value they’re looking for.

Explain What You’re Offering

If someone arrives at your website through a search, they may not know much about who you are or what you do. Therefore, it’s crucial that you give them the information they’re looking for. After you’ve established that you understand their problem, you’ll need to create a compelling way to inform them about what you offer and why they should trust you. Both parts of this are equally important.

In addition to creating content that ranks highly on search engines, it’s important to never forget that a human will make the final decision about your website and any products or services you offer. Therefore, it’s important to have clear and informative content that makes visitors want to do business with you.

For more information on how to create great content and get effective, SEO-optimized, and persuasive website copywriting for health & wellness sites, please do not hesitate to contact Toronto SEO Web Content today.

Find out more about the importance of health and chiropractic web copywriting.

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Website content is important for just about every business. Well-structured and SEO-optimized web content is how search engines like Google determine what your site is about. It’s how you get ranked in search results. But it’s about more than just that. For instance, web content tells visitors the information they need to know. It also helps them understand more about your business and it encourages them to give your restaurant a try.

The last few years have been very difficult for restaurants. With more people staying at home and ordering in, having a great-looking exterior and a menu sign on the sidewalk may not be enough to attract customers. But people search for restaurants online. For example, they might be looking for take out options online. This means your web presence is important. This is also true for diners who want to dine in your restaurant. They’ll likely look you up online first.

In fact, 77% of diners visit a restaurant’s website before they dine in or order out and 94% will choose a restaurant based on online reviews. So people are looking for information about restaurants online before they visit or order online.

This shows the importance of web content writing for restaurants, bars, coffee shops, and other establishments. Looking to improve your website and boost your business? Here are some tips that will help with web content writing for restaurants.

Answer Important Questions

One reason that people go to a restaurant website is to find answers to common questions. What sort of food do you offer? Where are you located? What is the atmosphere like? What are your business hours? What can I expect when I go to your restaurant.

Many of these questions can be answered with copy. For instance, if you write “We are a casual Italian restaurant located in a trendy strip in the old downtown”, you’re giving people a lot of good information that could answer a lot of their questions.

Your address, location, operating hours, contact information, and menu should all be in easy-to-find locations. Don’t hide them deep down in your web content. Make sure they stand out. For example, place them at the top of your page or in another spot they’ll be noticed easily.

Explain What’s Unique

What makes your restaurant stand out? Do you have an award-winning chef? Do you offer a wide variety of dishes? Is your atmosphere top notch? Explain this in your copy. This can not only give people important information, but it can also entice them to visit. Web content writing for restaurants is all about telling people why your place is special and why they should visit.

Showcase Reviews

Reviews are very important to restaurant visitors. If you have reviews on Yelp, Google, or anywhere else, try to embed them into your site somehow. You may also want to showcase the best reviews somehow and call out to them in your website copy. This will draw attention to your good reviews, encourage visitors to read them, and improve the reputation of your business.

Keep it Simple

Interesting and informative web content doesn’t have to be lengthy or complicated. Most people don’t come to a restaurant website to read paragraphs and paragraphs of detailed content right away. Great web content writing for restaurants is easy to read and understand while still giving people all the information they desire.

Have a Blog

There are many great reasons for your restaurant to have a blog. While some people are only coming to your website to find out basic information, others will want to know as much as possible about your restaurant and your story. This is where a blog can help a great deal. For instance, you may want to write a blog post on how your restaurant started, how a new dish was created, a new promotion your offering, or just about anything else!

You’ll be able to keep the main pages of your website simple and straightforward while still providing additional stories and information on the blog. Plus, blog content is great for SEO, social marketing, newsletters, and much more.

Want to know more? Read our posts on The Benefits of Starting a Blog for your Business, How Blog Content Improves Search Engine Rankings, and How to Write a Blog Post to Increase Sales.

Encourage Email Sign Ups

Email marketing is a great way to build relationships. Through an email newsletter, you can promote specials, let customers know about new dishes, remind them to make reservations for upcoming special occasions, and much more.

Let your customers know you have an email mailing list, make it easy for them to sign up, and let them know what to expect if they do.

Professional Web Content Writing for Restaurants

At Toronto SEO Web Content, we have more than a decade of experience creating great website content. We understand the importance of well-written, SEO-optimized content. We also know that running a restaurant is hard work, so you may need help with your site. That’s why we’re here! When it comes to web content writing for restaurants, we’re the right choice. For more information or to get a free web content assessment, please contact us today.

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