SEO Web Junction

Yahoo and Bing Alliance in Action

Jun — Wed, 01 Sep 2010 00:29:45 +0000

After last week’s showing of “Powered by Bing” in the footer of Yahoo Search, now they shifted the gears and moved on to PPC integration. Soon, Yahoo Search Marketing will be powered by Bing as well. When I logged in to one our client’s account yesterday, here’s what I’ve got as as a welcome screen. Please click on the image to see the actual image.

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The Yahoo and Bing Alliance

Jun — Wed, 25 Aug 2010 23:52:55 +0000

Last night was the second round of meetings with our Yahoo Search Marketing rep. So far so good. Unlike the first session, the one last night was very informative and encouraging. While the first one were just questions after questions and “let’s see what we can get” answers, the second one where straight forward answers.

Below are the highlights of the meeting:

Q - Will we be able to have separate campaigns, one for Yahoo and another one for Bing?
A - No. It will be a unified campaign. There’s no way of doing that right now and in the near future.

Q - One of our main concerns is taking control of the Yahoo Search/Syndication Partners. They are a very different type of audience compared to those coming from Yahoo search. Can we build a separate campaign for the YSP?
A - Yes, certainly. There would still be 2 networks, search and content/display.

A couple of months ago, our rep sent us a powerpoint slide explaining the “alliance” process. This triggered questions more than answering some. After last night’s meeting, our team now has a clearer vision of where to go come 1st week of September.

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AdMax SEO Toolbar – Firefox Extension

Jun — Mon, 23 Aug 2010 06:41:05 +0000

Here’s another Firefor SEO plugin which addreses mobile SEO as well. This Firefox addon has it’s own toolbar where you can get the page speed, the usual indexed pages, AND a link building tool.

To download and install the addon, please click on the link AdMax SEO Toolbar.

For a more comprehensive breakdown of features please visit this article from SEJ.

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To err is human, Video Sitemap feedback is divine!

Jun — Fri, 20 Aug 2010 03:49:59 +0000

Another good one coming from Google. After telling us why and how we should do the video sitemaps, now there’s another addition to the sitemap topic.

We can now see if there are errors in the sitemaps we have generated. Blow is the article from the official Google webmaster central blog.

Official Google Webmaster Central Blog: To err is human, Video Sitemap feedback is divine!.

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Video Sitemaps – Google’s Official Reference Guide

Mastering The Google Content Network ~ PPC Blog

Jun — Thu, 19 Aug 2010 07:20:59 +0000

Here’s another great post from the PPC Blog regarding advertising on Google’s content network. Mastering The Google Content Network ~ PPC Blog.

As described in this article, advertising on Google’s content network is a different ball game. I’ve been doing this for more than 3 years now and the first few months have had its ups and downs. You have to watch the keywords triggered and the websites showing your ads. Whether they are converting or not, and if they are what’s the ROI?

The above-mentioned article would be a good read to those who are planning to start a campaign in Google content network and for those who are already doing it whether successfully or not.

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From the Trail – Search Geeks Speak; Google loves links

Jun — Tue, 17 Aug 2010 23:43:03 +0000

A poll was conducted at “The Trail” on Google’s stand on links. Well, majority still believes that Google won’t get over links anytime soon. That’s what 64.1% said. Others though believe that caffeine’s existence would change things and thus some believe that Google would soon lean more towards relevance.

For a good read, here’s the link to the article, and you can follow the links to some other good resources from there.

Search Geeks Speak; Google loves links | Latest | News.

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Google Adwords Historical Data

Jun — Tue, 17 Aug 2010 07:08:30 +0000

How important is historical data to your Google Adwords PPC Campaign? Historical data on a keyword, an Ad Group, and the entire campaign plays a very important role for Adwords to determine your Quality Score. The more information Google knows about your campaign’s performance, the more accurate the assigned Quality Score would likely be.

This is more helpful especially when you run a campaign on Conversion Optimizer. The reason why it is not advisable to run CPA bids on new campaigns. Adwords’ conversion optimizer feature bases the recommended bid on your account’s performance. Thus the longer your “good” historical data is, the lower would be the recommended bids.

Also, Google being able to determine the relevancy of your keywords to your landing pages and ad copies through historical data would be very helpful. Does your account have good CTR? What about CTR to conversion rates?

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Oracle Files Complaint Against Google for Patent and Copyright Infringement – MarketWatch

Jun — Mon, 16 Aug 2010 01:08:26 +0000

Late last week, Oracle filed a complaint against Google. A patent and copyright infringement one. What could this mean for further development of the Android? What effects could there be to Android users like me?

Below is the link to the news article from MarketWatch.

Oracle Files Complaint Against Google for Patent and Copyright Infringement – MarketWatch.

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Yahoo on How Internet Activity Can Predict Event Outcomes

Jun — Sun, 15 Aug 2010 10:46:08 +0000

Here’s a very interesting post regarding A yahoo patent, discussing about predicting event outcomes based on search patterns.

Yahoo on How Internet Activity Can Predict Event Outcomes.

If this gets through and Yahoo does this perfectly, they will then live up to their name, “Yet Another Hierarchical Officious Oracle.”

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Twitter Weekly Updates for 2010-08-15

Jun — Sun, 15 Aug 2010 03:42:00 +0000

RT @sengineland Twitter Builds Its Ad Sales Team http://selnd.com/b4nBRd #
Reading: Google Agonizes on Privacy as Ad World Vaults Ahead http://on.wsj.com/aaAG3Y #
Reading: Google Patent Granted on Polite Web Crawling – http://goo.gl/cMKt #
Twitter Launches Own “Official” Tweet This Button For Web Pages | Search Engine People | Toronto http://bit.ly/cqEjmL #
Reading: Better PPC Management Using Adwords Interface Segments – http://goo.gl/rmj1 #
Reading: Yahoo on How Internet Activity Can Predict Event Outcomes – http://goo.gl/Woc2 #

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Google AdWords 4th Ad Slot Above Organic Search Results ~ PPC Blog

Jun — Mon, 09 Aug 2010 23:59:44 +0000

Here’s a very interesting post by Aaron Wall. In Google UK, there are now 4 ad slots above the organic search results. This is not on every query yet though and only in UK for the meantime, but gut feeling tells me we’ll be seeing more of this any time soon.

Read the full article from the PPC Blog post below:

Google AdWords 4th Ad Slot Above Organic Search Results ~ PPC Blog.

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Twitter Weekly Updates for 2010-08-08

Jun — Sun, 08 Aug 2010 03:42:00 +0000

Measuring the Number of Keywords that Send Traffic to Your Site http://bit.ly/ayJQkl #
Using Twitter For Increased Indexation: http://bit.ly/cBc2Jy #
Hello Friday night! Basketball time! #
An easy saturday morning… Movie time! #
Ahhh… Feels better after my 3rd chiro session… #

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When More Is Actually Less In Paid Search

Jun — Tue, 03 Aug 2010 01:50:12 +0000

A few moments ago I was reading this article: When More Is Actually Less In Paid Search. The author, George Michie, wrote about 6 common fallacies about paid search campaigns.

In my 4 years of experience in Paid Search Campaign management, the items in the above article are all true. To quote George’s closing statement: “Anytime resources are constrained—and resources are almost always constrained—misusing those resources means incurring opportunity costs. Now, it may very well be the case that appeasing all the internal constituencies interested in (if not knowledgeable about) paid search is worth the cost of hiring enough bandwidth to cover the basics and the extras as well, but if staffing isn’t adequate, be careful not to make room for desert by jettisoning the main course.”

This is true, especially where I am located. There’s not enough resources to cover the grounds, so using it wisely is a must.

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Twitter Weekly Updates for 2010-08-01

Jun — Sun, 01 Aug 2010 03:42:00 +0000

RT @ginidietrich Twitter, Not An Engagement Tool, But An SEO Tool? | The Fight Against Destructive.. http://bit.ly/bQU83i #
Looking at: "The Trada Model: Crowd-sourcing paid search?" ( http://bit.ly/9LFuk2 ) #
7 Cutting Edge Web Design Trends (that Can Actually Improve SEO): http://bit.ly/9pCpeU #

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New Message Center notifications for detecting an increase in Crawl Errors

Jun — Tue, 27 Jul 2010 01:58:38 +0000

Now it’s getting better. You can now setup an alert within your webmaster tools, to inform you if there are spikes in crawl errors within your site. though this doesn’t always mean a problem in your site, it is always useful to know when something seems to go wrong.

Here’s the latest from the official Google Webmaster Central blog.

Official Google Webmaster Central Blog: New Message Center notifications for detecting an increase in Crawl Errors.

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Primal: Semantically Driven Keyword Research

Jun — Tue, 27 Jul 2010 00:21:28 +0000

Here’s a really good post from Ann Smarty of Search Engine Journal. She is talking about another player in the keyword research world. The program looks very promising especially that it offers semantically related keywords and phrases. This could be usefully when writing an article or when setting up a PPC campaign. Maybe of more use to some people.

Here’s the link to the article:

Primal: Semantically Driven Keyword Research and Brainstorming Assistant Search Engine Journal.

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Twitter Weekly Updates for 2010-07-25

Jun — Sun, 25 Jul 2010 03:42:00 +0000

5 Steps To Impressing A Longtime Jaded Blogger With Your Comments – http://goo.gl/YCHl #
RT @sengineland All New Microsoft Bing Webmaster Tools http://selnd.com/9NtiTn #

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SEO Competitor Research with Excel

Jun — Thu, 22 Jul 2010 23:56:04 +0000

I just found this very useful tool from the Search Engine People blog. This excel file makes competitive research easier to do. You can see who are your strongest competitors as well as know how strong they are.

The best thing about the tool is that you can choose which web server you would want to use, which makes it very handy when you are doing international SEO and geo-targeting.

Thanks to Yoav Ezer for sharing this awesome tool.

How to Perform SEO Competitor Research with Excel | Search Engine People | Toronto.

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I Love CommentLuv

Jun — Wed, 21 Jul 2010 08:12:42 +0000

I just installed this awesome WordPress comment plugin, the commentluv. This plugin allows a blogger to see somebody’s latest blog post when leaving a comment. It’s two birds in one stone actually. The blogger will get to know the commenter more by clicking on the latest blog post link, and the commenter won’t have to link drop anymore since it’s automatic.

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Google Adwords Broad Match Modifier

Jun — Mon, 19 Jul 2010 01:31:16 +0000

In my 4 years in PPC campaign management, I sparingly use broad matched keywords. This is because I find it very hard to control how the matches are being done. Somebody has to monitor the search queries that trigger the impression and click, and setup negatives when deemed necessary. A bit tedious task.

Then came the broad match modifier. The description in the article below looks very promising for this match type. This is a “soon to see” thing though since it’s pretty early to tell if this works out some magic.

See the article below from the official Google Adwords blog:

New keyword targeting feature rolling out globally – Inside AdWords.

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