The SEO Works https://www.seoworks.com/ Get more customers online Mon, 13 Oct 2025 14:43:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://www.seoworks.com/wp-content/uploads/2020/02/favicon.ico The SEO Works https://www.seoworks.com/ 32 32 SEO Tips for Hotels: How to Compete with Online Travel Agencies https://www.seoworks.com/help-hotels-website-compete-otas/ Sat, 21 Jun 2025 11:09:00 +0000 https://www.seoworks.com/?p=14248 People love to travel. In fact, they love it so much that hospitality has become a $550 billion industry. Online booking represents over 60% of total travel sales. In 2015, Online Travel Agencies (OTAs) bring in billions in gross revenue, taking advantage of those wanderlust-stricken travellers. While OTAs are seeing growth, online hotel marketers are […]

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]]> Using ChatGPT for SEO: the best prompts from marketing professionals https://www.seoworks.com/chatgpt-for-seo-prompts/ Mon, 01 Jul 2024 14:15:34 +0000 https://www.seoworks.com/?p=19374 21 marketing professionals share their best ChatGPT Prompts ChatGPT took the world by storm when it launched in 2022. With its vast knowledge base, SEOs quickly realized the potential of it to help in SEO tasks such as brainstorming content ideas and keyword analysis. However, the March 2024 update saw Google de-index some AI-heavy websites. […]

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]]> SEO Do’s and Don’ts https://www.seoworks.com/seo-dos-and-donts/ Thu, 13 Jun 2024 16:25:32 +0000 https://www.seoworks.com/?p=19350 Your website SEO plays a vital role in your content strategy and marketing and promotions campaigns. Whether you have outsourced your Search Engine Optimisation marketing or focusing your efforts in-house, it is important to know the basics of SEO and have a cohesive approach with all your communication tools. Like every good investment, SEO marketing requires ongoing […]

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]]> Content Marketing vs SEO https://www.seoworks.com/content-marketing-vs-seo/ Mon, 10 Jun 2024 11:02:32 +0000 https://www.seoworks.com/?p=19340 Two terms consistently dominate conversations: SEO (Search Engine Optimization) and Content Marketing. Often presented as separate disciplines, a closer look reveals a more intricate relationship. Content marketing is part of good SEO – they are partners in an inseparable dance. Table of Contents Content Marketing SEO: the reality How Content Fuels SEO What Types Of […]

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]]> How to find & use long-tail keywords https://www.seoworks.com/how-to-find-and-use-long-tail-keyword/ Fri, 22 Mar 2024 14:33:58 +0000 https://www.seoworks.com/?p=19199 In the world of digital marketing and more specifically, SEO, the term, ‘long-tailed keywords’ has become increasingly significant. These often-overlooked keywords hold immense amounts of potential for marketers and website owners looking to improve their website’s organic traffic and online visibility. However, what exactly are long-tailed keywords, and why are they important for SEO? Long-tail […]

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]]> The hidden power of informational content for your website https://www.seoworks.com/the-hidden-power-of-informational-content-for-your-website/ Fri, 26 Jan 2024 14:41:57 +0000 https://www.seoworks.com/?p=19129 In today’s fast-paced digital marketing world, a common oversight many businesses make is underestimating the power of informational content in their online strategy.  While the primary objective of most websites is to sell a product or service, focusing solely on optimized product landing pages may not always be the best approach. This strategy tends to […]

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]]> The 14 best SEO tools that professionals use https://www.seoworks.com/the-14-best-seo-tools-that-professionals-use/ Tue, 31 Oct 2023 15:47:05 +0000 https://www.seoworks.com/?p=18981 Using the right SEO tools are the difference between your campaign taking off, or falling flat. Here are the tools that SEO experts use.

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]]> Shopify SEO: A Comprehensive Guide for Online Sellers https://www.seoworks.com/shopify-seo-comprehensive-guide/ Fri, 04 Aug 2023 14:24:26 +0000 https://www.seoworks.com/?p=18593 This comprehensive guide will walk you through the key strategies and best practices to optimize your Shopify store for search engines.

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]]> Understanding Core Web Vitals: Enhancing Page Experience Metrics for SEO Success https://www.seoworks.com/core-web-vitals-seo-success/ Fri, 16 Jun 2023 14:31:11 +0000 https://www.seoworks.com/?p=18495 Core Web Vitals represent a significant shift in Google's algorithm, highlighting the importance of page experience and performance metrics.

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]]> The future of SEO in 2023 https://www.seoworks.com/the-future-of-seo-2023/ Fri, 10 Feb 2023 14:41:59 +0000 https://www.seoworks.com/?p=18341 Why predicting the future of SEO is important The world of search engine optimization (SEO) is constantly evolving, and it’s important to stay ahead of the curve in order to remain competitive. In this article, we’ll look at some of the predictions and trends that are shaping the future of SEO in 2023 and beyond. […]

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]]> 8 factors to consider with International SEO https://www.seoworks.com/international-seo-considerations/ Wed, 12 Oct 2022 13:46:01 +0000 https://www.seoworks.com/?p=17828 Reaching Global Markets The web is seen to be global but in truth, Search Engines are trying to localize searches and make them more relevant to your region. This makes international SEO strategies increasingly important when targeting an international audience. Search Engines are trying to deliver more personalized search results based on your location. This […]

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]]> 18 Alternative Search Engines to Google https://www.seoworks.com/search-engines-other-than-google/ Fri, 10 Dec 2021 12:05:46 +0000 https://www.seoworks.com/?p=17108 “When in doubt, Google it” – this is the mantra for millions of internet users across the world. Google is the cult leader when it comes to knowing and sharing things on the internet. While it is true that Google accounts for over more than 90% of the world’s search engine market, increasing concerns over […]

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]]> What to Expect from Hiring an SEO Professional https://www.seoworks.com/what-to-expect-from-hiring-an-seo-professional/ Mon, 05 Jul 2021 14:24:01 +0000 https://www.seoworks.com/?p=16944 If you’ve noticed that your website doesn’t show up on the first page of the search results on search engines like Google, Yahoo or Bing, it’s likely that your potential customers might not be aware that you exist. This is true even if you’re an established business. Improving your search engine visibility has become a […]

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]]> How to Keep Your Content Fresh for SEO https://www.seoworks.com/content-seo-guide/ Fri, 30 Oct 2020 13:18:21 +0000 https://www.seoworks.com/?p=16625 In the ever-evolving digital landscape, fresh and relevant content is crucial to maintaining a competitive edge and ranking well in search results. This guide will provide you with effective strategies to ensure your content remains up-to-date, valuable, and appealing to your target audience. By implementing these content SEO practices, you can stay ahead of the […]

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]]> How to Adapt 5 Creative Marketing Tactics to Your Business https://www.seoworks.com/how-to-adapt-5-creative-marketing-tactics-to-your-business/ Tue, 28 Apr 2020 13:48:15 +0000 https://www.seoworks.com/?p=16343 Planning and developing a creative marketing strategy is an important factor a business’ success. Building a strategy can guide your marketing team when creating campaigns. And you don’t have one, your business is likely to be weaker at being noticed, attracting new customers, and growing. When thinking about your creative marketing strategy, you should think […]

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