Search engine optimization is no different. If you want to get high rankings on Google, Bing or other major search engines, then you have to find the right balance between on-site factors and off-site factors.

Both influence the position of your website in the search results. Which factors are more important and what exactly should you do to improve the position of your site?

What is the definition of these factors?

1. On-site optimization refers to the factors that you can control on your web site:

• The text on your web page.
• The number of web pages on your website.
• The number of keywords and related keywords on your web pages.
• The links on your web pages to other pages of your site.
• The links on your web pages to other websites.
• The structure of your website.
• The robots.txt of your site.
• The HTML code of your web pages.

2. Off-site optimization refers to the ranking factors that are usually out of your control. The most important off-site factor are the links to your web site:

• The number of backlinks that point to your website.
• The quality of the backlinks that point to your website.
• How often your website is bookmarked on social bookmark sites.
• How often your website is mentioned on services such as Twitter.

Search engines determine the position of your website in the search results based on the on-site and the off-site factors of your website.

What is more important for your website?

Some webmasters invest most of their time in on-site optimization. Others swear that links from other websites are the only way to get high rankings on Google.

Depending on the keywords for which you optimize your website, you can achieve good results with both methods.

You will get the best possible results for your website, if you combine both factors:

SEO Tai Chi Infographic

You need both factors to get good results

If you optimize the on-site factors of your website than you make it as easy as possible for search engine spiders to parse your web pages.

The content of your web pages should contain the right elements and the right keywords in the right places so that search engines know what your website is about.

Links from other websites that contain your target keywords show search engines that other people also find your website relevant to a certain topic. If other people mention your website on social bookmark services then search engines know that real people like your website.

Analyze the on-site and the off-site factors of your web pages

If you want to get high rankings for a certain keyword, analyze the web page for which you want to get high rankings with IBP’s Top 10 Optimizer.

The optimizer will tell you how to correct the on-site elements of your web page and how to change the links so that your website gets top 10 rankings on Google and other search engines for any chosen keyword.

Finding the perfect balance between on-site and off-site optimization is easy with the top 10 optimizer. If you follow the advice of IBP’s Top 10 Optimizer, you’ll get the rankings that your website deserves.

Source: Axandra web site promotion software.

Veteran internet money-maker John Reese has just released a new series of eye-opening videos that reveal the "$2 Per Hour" Power Formula that big players have been using for years to leverage time and make an killing online. This simple and inexpensive formula is the closely-guarded secret responsible for BIG TIME money-making.

In fact, this free video is one of four that you can watch RIGHT NOW for free after the jump:

Watch "$2 Per Hour" Power Formula

In this series you’re going to learn…

• How to turn 5 hours worth of effort into over 100 hours of results using this simple trick.
• The magical "not-an-iPad" device that turns ideas into auto-pilot cash flow.
• How the wildly successful "Blue Man Group" revolutionized the entertainment industry with this unheard of strategy.
• Why brainstorming new ideas is where all the money gets made and how to spend your time mostly doing that.
• Dissecting the "Big Six" online money-making models to show you how the right system can maximize income potential.
• And much, much more!

So check out the video, it’s a real eye opener, I’ve always known that the major players had been doing this, but had no idea how. It’s very valuable to see how to apply these principles to multiply your output and begin automating your business.

According to SEOmoz Co-Founder & CEO Rand Fishkin, every two years, SEOmoz surveys top SEO experts in the field worldwide on their opinions of the algorithmic elements that comprise search engine rankings. This year features contributors from the US, UK, Canada, Australia, New Zealand, Iceland, the Ukraine, the Dominican Republic and many more.

I have to agree with him that his document, representing the collective wisdom of expert practitioners, is probably one of the most useful resources for SEO practitioners of all varieties, helping to provide transparency into what matters (and doesn’t) for best practices in search engine optimization.

Overall Ranking Algorithm

1. Trust/Authority of the Host Domain
2. Link Popularity of the Specific Page
3. Anchor Text of External Links
4. On-Page Keyword Usage
5. Traffic and Click-Through Data
6. Social Graph Metrics
7. Registration and Hosting Data

See more detailed SEO opinions about these ranking factors.

Top 5 Ranking Factors

1. Keyword Focused Anchor Text from External Links
2. External Link Popularity (quantity/quality of external links)
3. Diversity of Link Sources (links from many unique root domains)
4. Keyword Use Anywhere in the Title Tag
5. Trustworthiness of the Domain Based on Link Distance from Trusted Domains (e.g. TrustRank, Domain mozTrust, etc.)

See more detail about the indiviual ranking factors.

Top 5 Most Contentious Factors

1. Cloaking by Cookie Detection 16.3% strong contention
2. Cloaking by JavaScript/Rich Media Support Detection 15.4% moderate contention
3. Hiding Text with same/similar colored text/background 15.3% moderate contention
4. Cloaking by IP Address 15.3% moderate contention
5. Cloaking by User Agent 15.2% moderate contention

Note: Consensus and contention percentages are calculated based on the standard deviations of contributor answers.

So, bookmark the original post over at SEOmoz (or here) and check back every so often to share your experiences and make sure that you’re on the right track to great rankings for your chosen phrases.

Please feel free to leave comments or questions here, or provide feedback via the original blog post at SEOmoz.

Here at SEO Wushu I am working towards several objectives, one of which is the development of an extensive e-learning product, a How to guide for installing, building & optimizing a WordPress based website.

In order to create the most valuable WordPress guide, I encourage you to leave your comments or questions about WordPress & let me know what you would like to know about building websites with WordPress.

I look forward to building this resource with you and look forward to providing a quality reference work to help you in your WordPress development efforts.

Kind Regards,
Bronson Harrington

Here at SEO Wushu I am working towards several objectives, one of which is the development of an extensive e-learning product, a How to guide for installing, building & optimizing a website using the popular Joomla! CMS.

In order to create a valuable guide to the  Joomla! Content Management System, I encourage you to leave your comments or questions about Joomla! & let me know what you would like to know about building websites with it.

I look forward to building this resource with you and look forward to providing a quality reference work to help you in your Joomla! CMS development efforts.

Kind Regards,
Bronson Harrington