seo zoom

How Pinterest Will Evolve for Business Marketing

2012-08-30T10:21:00.000-03:00

Pinterest will be the hottest social media platform for business marketing…in a year from now.

Despite the hype and the record-breaking growth rates, as it exists today, Pinterest is not ready for business marketers; the demographics are wrong, the categories are too consumer focused, and there are significant copyright and measurement issues to overcome.

As it stands today, Pinterest is following the “next big social media thing” strategy of getting the audience first, and figuring out the business model later. That audience for now is mostly women, who are, as Ryan Deshazer, VP of Search and Social at GSW Worldwide described in a recent post, doing “social scrapbooking.” However, within that audience there are also business decision makers.

As Pinterest’s internal analytics capabilities evolve those business decision makers will become known, and when they do, the marketers will follow. As a result, Pinterest could quickly become the best social platform available for business-to-business content marketers.

While other platforms such as Twitter and Facebook, are mostly content distributors (sharing), Pinterest’s platform has the potential to offer far more value as a content aggregation and curation tool, as well as a content destination and repository. Here’s why:

Scalability and Scanability – the rate of which new content is being added to the “www” is mind-boggling. According to Hubspot, 70% of bloggers add new content weekly or daily, 500,000 new posts are added everyday alone on WordPress.com As a result, it’s becoming more difficult to find high quality, relevant content. The “internet” must evolve in order for audiences to navigate faster through this growing mass of content to find what they are looking for, which opens the door for Infographics and Pinterest. By making content visual, it also makes it more scanable. The average person reads between 200 to 300 words per minute, but visually it takes only 1/20th of a second to process an image. Pinterest platform accelerates the process by aggregating and organize images by category or theme making it easy to search.
Valuing Content – business marketers are constantly wrestling with trying to understand the value of their content (relevancy, insight, utilization, etc.) based on how and when it’s consumed by various audience segments. Lacking a closed loop system to provide feedback, it’s been difficult to know exactly what resonates, with what audience, and why. Curating content naturally within Pinterest provides marketers the opportunity to capture deeper insights into audience consumption habits. For example, business marketers tend to organization content along the “buying process,” which is typically defined by steps within the sales process. Marketers may find that business audiences within Pinterest organize and consume content by categories defined as “applications” -- how they intend to use the product, and not how they will buy it. This insight could help define the real purchase path and key influences along that journey.
Audience Insight - lastly, and perhaps most interesting, will Pinterest have the ability to provide “affinity data”? As Scott Bayer, CTO of Baynote wrote“individual pinning choices are interesting, but there is even greater opportunity to analyze segments of people who express an affinity for a product or category in aggregate.”

If available, this information could allow marketers to create new segmentation clusters based on common interests, which could help improve messaging and targeting. “Clustering” could identify brand advocates, key influencers and connectors, local “hot spots” and new ideas for reaching them.

While we still have some time before Pinterest evolves there are few things to consider now:

Integrate “Pin it” button into your website - it will do nothing for conversions, but it may drive some traffic that could provide some insight.
Make your content more visual – if content marketing is part of your marketing plans, experimenting using Infographics (visit Visual.lyfor a starting point).
Experiment – whether or not you’re a believer in social media platforms, the fact remains that Twitter and Facebook have impacted how we go to market. Pinterest also holds the same potential to change the way we create, produce and consume content. Start to brainstorm on what that change might be and/or what you might like to change given its functionality.

I realize that there are skeptics out there, I might even be one, but as we’ve learned with other social media platforms, if you don’t think it’s valuable tool, then you’ll be right…it won’t. Pinterest holds great potential for business marketers, but that “potential” will only realized by those who seek to define it by experimenting…or dare I say, “pin it.”

SEO Research Story

2012-07-30T00:05:00.000-03:00

Intro - SEO Good afternoon judges, faculty, members of the 7th District. I am David Ford….I’m Carla Fulwider, I’m Alex DeJarnette, and I’m Andrew Stearns…. and we are Ellipsis. This year our client, JCPenney, has offered one of the most comprehensive and direct case studies the National Student Advertising Competition has ever seen. It comes as no surprise that JCPenney understands its customers, as they have been a leader in the retail industry for over a hundred years. Not only did this case offer a great deal of information but raised the bar and delivered a challenge to acquire an even greater understanding of the women in our target. It has built a very strong platform and demanded a very strong campaign in return. Objectives - Alex ETSU has created a campaign for JCPenney that is uniquely built on four fully integrated objectives that are key components to increasing market share and building lasting relationships among our target audience. It is important for JCPenney to emotionally connect with our target audience by building a relationship founded on meaningful experiences, constant communication, and delivering promises that we can keep. Through this campaign we will acquire females ages 25-34, regain female customers, increase shopping frequency and grow share of wallet among their current female customers. We have created a fourth objective that we feel is imperative for JCPenney to execute and that is to regain lost relationships with our target audience. SEO Research – Carla We analyzed the case study but we still wanted more! So we listened to these women. We knew the information wasn’t going to come to us, so we went to them. We found them (cue the gradual fade in of audio quotes) on SEOs, we read their tweets, and Facebook posts. We sifted through thousands of reviews. There are so many women out there, with so many of their own opinions, and we wanted to listen to every one of them. What they love, what they hate, how they feel. (audio loud enough to interrupt Carla and then fades out abruptly) What Women Want/Expect – (during this summary pages 2 & 3 will be shown) - Carla So what did we get from this? Women don’t miss a thing! They want to be heard and more importantly understood. They want their retail experience to mean something…..to adapt to their ever changing needs. They want to love something and tell each other all about it. They don’t want to waste any time. Each moment is different and they know what a difference one moment can make. Lifestyle Segments – David/Carla JCPenney presented the women of this audience to us through four lifestyle segments: Traditional, Classical, Trendy, and Modern. One of the most important things we learned about these women is that they don’t fit into any specific categories because they are constantly changing, even throughout the hours of their day. They embrace their unique identity and expect retailers to offer them fashions to fit their individuality. Instead of labels, we segmented women by lifestyle. We have independent women and women with families. They value different things and have different shopping habits. But they also have a lot in common. Our campaign focuses on the similarities. Both groups of women are relationship focused and look for the greatest value at the most affordable price. Our campaign seeks to form connections and cater to their shopping habits. By appealing to these women on a personal level and avoiding labels, JCP will rise above competitors (Show them visually) SWOT/Competition - Alex In order for us to understand what JCPenney could do better we had to understand what everyone else was doing right. And as quoted in the case study “the competitive environment for department stores has become fierce over the last several years as consumers desire more value, style, and quality.” During our research we spent hours listening as women vented their frustrations and talked about the brands they love. Learning about our competition gave us great insight into potential opportunities for growth and improvement for JCP. It also helped us to recognize threats within the marketplace. These are some of the key points we pulled from what they had to say. Target is well known for strong brand meaning among the younger women in our market. They are a key leader in brand choice, commitment, momentum, and leadership, as well as word of mouth. When it comes to style, quality and price perception Macy’s and Kohl’s are ahead of the game. Beyond price positioning, Kohl’s is also a leader when it comes to loyalty programs, promotions and buying incentives. While JCPenney has long been known to have one of the most successful online retail positions, department stores and mass discounters like Target and Walmart have recently been showing a strong web presence. All of these points are threats for JCP. In addition to these well known department store competitors our audience values the experiences associated with boutique style shops. These shops offer women intimate and individual-focused retail experiences, an offering that JCPenney must consider in attracting these women. Some of the benefits of the boutique experience include unique and exclusive brands, a sense of belonging to the lifestyles represented, and comfort in knowing you will find exactly what you are looking for. We really hit something here-- we saw that this boutique feel was a great opportunity for JCP. BRSM Everything we have learned from our research supports the necessity of building long lasting, meaningful relationships with these women. They value all of the relationships in their lives. That includes not only human relationships with others but the emotional ties they have to their belongings. As we considered our communication strategy we realized we had to incorporate and foster human relationship concepts. We looked through countless relationship models outlined in psychology and sociology, comparing and contrasting models to see how we could apply them in a branding context. The key point being the foundation of any great relationship is effective communication. Our research led to the development of our unique communication strategy, the Brand Relationship Strategy Model. It combines sociology and psychology models with elements of integrated marketing concepts. But really its as simple as A,B,C, and D. Attraction - Women This is the critical first impression...experiencing those first physical attractions...its that stage where the thought of him lingers and his smile flashes in your mind. You replay those first moments where your heart flutters and you have a yearning to know more. Attraction - Retail JCPenney has to create the same first impression. It begins with getting noticed. If the audience takes notice and begins to like the brand, continued attention may lead to the next stage. But be cautious, acquaintances can be pulled quickly into the dreaded “friend zone.” They like your brand, but that's as far as they’ve come. Creating a sense of appeal or seduction is paramount in becoming interesting enough for them to want more. Building - Women Now you like each other, the excitement has begun. You’re infatuated. You begin to let your guard down and start to include him in your life. He meets your friends and you begin to wonder how you got so lucky. Now we’re a couple. Building - Retail These women actually want your brand to be a part of their lives. This stage is all about learning more and finding ways to be mutually beneficial in each others’ lives. These women begin to see where JCPenney fits in. This lays a firm foundation for a long lasting relationship. Continuation - Women Now you’re comfortable. Your high settles and you’re able to just enjoy the relationship. This bond matters to you and you want it to work. Things are going well, but maybe they are a little complacent. This is where he must continue to show his appreciation by surprising her with continued affection. Continuation - Retail JCPenney must continue showing these women they can rely on their brand promises. They must continue to surprise her with incentives and special benefits that no one else will offer her. While this is a relatively long stable stage of the relationship, JCPenney must work harder than ever to stay relevant or they will lose her. Deterioration - Women This doesn't always happen but we have all been there. You start to have those unwelcome thoughts of “maybe it’s not right.” You feel taken for granted. You get bored, resentful, and you need some TLC. This is where he has to listen and respond. Deterioration - Retail In addition to JCPenney’s primary objectives for this campaign, we know that lost customers are not lost forever. JCPenney can reach out and regain those once loyal customers. These women left because they lost their trust in the brand. JCPenney will regain that trust. Our Big Move After this model was created, everything clicked. We built our strategy on the concepts of the BRSM and on what women value. Our fully integrated campaign will acquire, retain, increase share of wallet, and regain female shoppers ages 25-34 by establishing a meaningful relationship between these women and the JCPenney brand. To accomplish this, we will change the target audience’s perception of the JCPenney brand, making it relevant to her life by specifically addressing her needs and desires. Relevancy will be built on communication, trust, respect, and a mutually empathetic understanding. Ultimately, our campaign will show these women how JCPenney will empower them throughout their everyday lives. We know that our target audience values quality, price, convenience, and real relationships. We also understand that the motivating factor behind these values is something very simple--- time. Women are always looking for ways to save time and make every minute, every hour, and every day count. Not that they’re rushing though, they still need that intimate and trusting relationship to rely on. JCPenney can give these women ease and organization in their shopping experience by providing lasting products at reasonable prices all in an environment that is convenient and pleasing to them. Creating a relationship based on these concepts will make these women feel that JCP understands how to make their time worthwhile. Time--- valued above all else is of significance to each and every woman. Our big idea will focus on being empathetic to the lifestyles of our target audience. We will emphasize the importance of each hour of her day with the slogan “ITS YOUR 24” This slogan emphasizes the individuality of each woman. As any woman knows, the timeline of their day is not set in stone. Women take on many roles throughout each hour of their day. It’s your 24 recognizes the moments that shape the experiences of every day. Through each of those moments and through every transition a woman goes through, they can know that JCP just gets it. (Our “big idea” is based on time. We will focus on the various feelings, thoughts, accomplishments, and roles taken on by women throughout the day. Our campaign is empathetic and is lifestyle-oriented. We will emphasize the importance of each hour of her day with our slogan: “It’s Your 24.” The campaign will focus on our different lifestyle segments of women and how their relationships influence them. The women in our target audience are experiencing many important transitions in their lives: getting married, having children, graduating school, and beginning their careers. “It’s Your 24” will show women what they want, expect, and deserve from a retail experience while being empathetic to who they are throughout their busy day. Ultimately, we are paying homage to the fact that each woman is more than just her day job, or her night life. We will depict and recognize these women as the diverse, ever-changing, versatile individuals that each of them are while showing how JCPenney fits into each moment.) “It’s Your 24” will have two communication platforms: Lifestyle Branding This is our overall branding campaign focused on matching audience experiences and lifestyles with JCPenney. This is the central theme of our entire “It’s Your 24” campaign. We will always communicate an empathetic understanding of today’s women while connecting JCPenney with style. Lifestyle branding will not only focus on the lifestyle segments our research provided but will also address why JCPenney’s is the perfect choice when needing a registry. Research indicated to us how important registries are to our target and JCPenney offers expert advice and planning tools for the important transitions in these women’s lives. Becoming a part of these life-changing moments offers JCPenney another chance to create a lasting relationship with our target audience. Amazing Women Promotion This is a communication campaign designed to highlight the roles of women in our society adding authenticity. The general audience will have a chance to nominate women who accomplish amazing things in their own “24” hour day. JCPenney will sponsor the promotion of this endeavor through content creation, media partnerships and public relations. Our campaign tactics are based on two platforms. All tactics tie into one or both these platforms and seamlessly cater to what these women want and value. The first platform is lifestyle branding. Now that we understand these women, we know that to them, each moment matters. Print Tactic Our print ads will make a connection between our target audience focusing on the relationship between unique and busy women and JCPenney. Magazine demographics and communication platforms will determine the focus of each ad, and ultimately direct the audience to connect with JCPenney via mobile apps, internet, and in-store. A few media vehicle examples include Cosmopolitan, Glamour, In Style, People, Elle, and more as you can see behind me (image of magazine covers). -Sheila Commercial Tactic We will also establish a commercial campaign evolving from the same premise for our print campaign emphasizing ambitious women and their various roles throughout the twenty-four hours of their day while connecting them with JCPenney. These commercial spots will be shown on television and will also be included in rich media online advertising. Amazing Women Promotion (in tactics) You all are well aware that women do amazing things. They face many extraordinary challenges and solve problems every day. But in busy and stressful times, it is easy for a woman to forget just how special she is. We have created a program to remind these women of how amazing they are. This campaign will showcase that JCP knows the significance of what one woman can accomplish. It is the perfect combination of recognition, pride, and sense of community. People will be invited to participate in this promotion by submitting stories of admiration for the women in their lives. JCP will then produce videos and initiate SEO conversations to give the audience a glimpse into the extraordinary lives of everyday women. This will go viral. To increase interaction, people will be able to vote, like and comment on their favorite and most admirable stories. From this, the top picks will have the opportunity to tell their story on national television. OR___ There will be testimonials, videos, SEOs, branded media partnerships, and community driven events to support the recognition of the amazing things these women do.

Iklan Internet Murah Efektif Berkualitas Indonesia

2012-07-29T18:32:00.000-03:00

Iklan Internet Murah Efektif Berkualitas Indonesia

Iklan Internet Murah Efektif Berkualitas Indonesia

KETENTUAN UNTUK LOMBA SEBAGAI BERIKUT :
- Iklan Internet
- Murah Efektif
- SITTI
- Indonesia
- Berkualitas

Indonesia memerlukan Iklan Internet yang murah meriah namun berkualitas dunia maka daripada itulah, Siapanya blog dari sekian banyak yang mengikuti Iklan Internet Murah Efektif Berkualitas Indonesia

Dear SEO

2012-05-29T23:44:00.003-03:00

Throughout the semester my writing has both improved and changed. I have never been a poor writer, but there were many things that I was unaware of before I entered this course. Some of these things were minor mistakes that I have merely been overlooking in my past writing courses; other mistakes were major ones that determined not only the organization of my papers, but also the clarity of them. Fixing these mistakes has not been easy and I find myself repeating them sometimes. This is not because I do not care to fix them, but simply because I have made a bad habit out of them. In my first essay, written on my connection with a childhood toy, the baby doll, I had a lot of trouble using specific evidence to back up my opinions and my perspective on things. At the end of one of my paragraphs I wrote, “Taking care of the baby doll was a major chore and a lot to handle”. Afterwards I did not go into details as to how taking care of this toy I played with was a chore or what made it hard to handle. Yet when it came to my second essay which described an advertisement, I did much better. I used specific examples and details from the ad that helped to support the points that I made throughout the essay. During the course I also learned how to fix my technical mistakes. Often times I used passive voice instead of active voice. For example, in my third essay which compared and contrasted the two television shows Grey’s Anatomy and House, I wrote “Every episode is revolved around one particular medical case” instead of saying, “every episode revolves around one particular medical case”. When I did my revision I made sure to fix this mistake and also look for the same error in other papers. In this same essay I also made the mistake of using second person instead of saying “the viewer”. I realized that I made fewer of these errors in this third essay than the first two, yet I was still having some trouble with them. Because of that I paid closer attention to this mistake for the fourth essay and did my best to fix the problem. This third essay was also the one that I did my major revision on. The first draft that I handed in was decently written, but it was unorganized and it did not contain enough contextual background information. Because of these errors I received a “C-” as my grade. In order to fix this, I added examples from specific episodes and provided detailed analyses in order to explain them and their relevance to my thesis. Along with the need to add more background information, the peer revision that I was given showed that I also needed to add more transitions in order for it to flow better. I fixed this and also rearranged the paragraphs so that they fit more coherently. It was also suggested that I reinforce my thesis more throughout the paper. To correct this mistake I added more examples and showed why the personal drama with the two shows that I talked about was the main appeal, rather than the medical issues that the show dealt with. Another problem that I realized I kept continuing to make was the irrelevance in some of my paragraphs. This was clear in my first formal essay which talked about a childhood toy. I was writing about how I can now look at the situation I had with the baby doll in a new perspective because I am older, and how I can now handle things more responsibly. I then go on to talk about how I am a cheerleader and being a part of a team has made those responsibilities come out: but there was no direct connection to the point I was trying to make. At the time I thought that it worked well with the essay, but now looking back on it I’m glad that in my later essays I focused more on relevant information instead of ones that do not make sense. As far as major improvements, I have fixed my technical errors the most. Along with now knowing when to use active versus passive, I have fixed other mistakes as well. I no longer use conjunctions. I had a big problem with that because I was so used to writing informally and not having anyone correct me on my mistake. The use of conjugations makes a paper seem less informal so I learned to look for them more carefully when checking over my work. My use of pronouns also improved. In my first formal essay I started a paragraph with “This later on reflected my avoidance and timid reactions to infants”. To start a paragraph that way, using the word “this”, made what I was talking about very unclear to the reader and also made the paper confusing in general. Little mistakes such as these can truly make or break a paper. If I focus on being more specific with my language then the quality of my writing will improve dramatically. Another technicality that I had trouble with were citations, and they were especially a problem when it came to writing the third essay. In this paper I talked about specific examples from different episodes of the shows that my paper was based on. Due to the fact that I am a big fan of these programs, I myself did not need much refreshing when it came to knowing and talking about specific examples. Yet I often forget that I need to write my papers as though the reader has no idea what these shows are about. Therefore I need to cite the sources and go into detailed explanation about the examples I am providing. I have to make the reader feel as though they have been watching the show for years. As a writer I believe one of my strengths is often my grammar. It is very rare for me to have spelling errors and I have been pretty consistent with my correct comma use and semicolon use as well. My main weakness as a writer is the lack of precision in my writing and also my informal language. I have gained a lot more knowledge on how to make my papers more concise. And I also learned that just because you are being concise does not mean that you have to state one thing and move on to another right away. It is okay, and correct, to analyze what you are talking about. The way I used to understand it was that analyzing was simply giving more examples. Although it does include backing up your point with examples, you also need evidence and opinions and references that help support your point. There is a lot more to being a good writer than I once believed. It is difficult to take the criticism and try to fix it and turn it into something positive, but looking back on my revisions it has made my papers much better.

The Best Plugin WordPress

2012-05-17T09:30:00.000-03:00

Search Engine Optimization (SEO ) is most important for getting listed your sites in search engines like Google, Bing, Yahoo, Ask . If you use wordpress then you may be familiar to wordpress Plugins. Here is list of Top 5 WordPress Premium SEO Plugins

Features Of Smart SEO (Search Engine Optimization – WordPress plugin) The easiest way to optimize your wordpress website for search engines! Settings – Here you have: Autocheck current post Autocheck timing – in seconds Title separator (default – ) Seo title position – in admin post listing Show smartSeo score On plugin deactivate – remove all current settings on plugin deactivate. Reset to default. SEO rules and settings. Keyword in title tag Keyword in Title tag – close to beginning Title tag 10 – 60 characters, no special characters Keywords in description Less than 200 chars.Google no longer relies upon this tag, but frequently uses it. Keywords in keywords Less than 10 words. Every word in this tag MUST appear somewhere in the body. If not, it will be penalized for irrelevance. NO single word should appear more than twice in the Meta tag as it is considered spam. Google purportedly no longer values this tag, but others do. Keyword in alt text Should describe graphic – Do NOT fill with spam Keyword density Individual keyword density 6% – (each keyword/total words) Keywords in H1, H2, H3 Keywords in font style – In strong, bold, italic, strong. DEMO / DOWNLOAD WordCompress WordCompress is a premium plugin designed for SEO and improving user experience and website performance. WordCompress is a compression and cache total that takes the existing code layout of a WordPress blog which includes CSS files, JavaScript files and HTML code. WordCompress will then minify all the code by deleting comments, whitespaces and compress the entire code into a single executable line. External and internal CSS and JavaScript files are also compressed. WordCompress has a cache system which means that before the user loads any of your blog pages; tags, author pages, posts, categories and the homepage – there will be a compressed updated version ready; WordCompress automatically updates in the background whilst your making new content and changes. WordCompress improves your rankings for PageSpeed as our software is automatically built to comply with the latest PageSpeed factors. SEO UI and UX Benefits Download time reduces about 45% File size reduces more than 80% Extra spaces, lines, and comments will be deleted. DEMO /DOWNLOAD NOW xCommenter is a powerful SEO WordPress plugin that will post unique (spun) content to your posts and pages and pings all the major RPC + search engines after the comments are posted. This will add unique content to your pages, entice user interactivity, and improve your SEO efforts by making your posts and page content fresh and updated when crawled by Google, Yahoo, Bing etc. - What xCommenter does: xCommenter will automatically create comments on your blog posts and WordPress pages. It does this by analyzing the post title, content and tags to determine find relevant Yahoo Answers comments and questions. Optionally xCommenter will then run the content through a powerful content spinner API to make the content more original and unique to improve quality. xCommenter then can approve it’s own comments if you wish, and once a new comment has been made xCommenter will then optionally PING the updated page URL to all the RPC Ping services listed within your WordPress Admin panel, getting the updated page crawled and indexed quickly and more frequently. All of this is done on auto pilot. DEMO /DOWNLOAD SEO Auto Title Suggestions Features Full automated Keyword research Compare Keywords Shows how many websites compete for a keyword Easy and Fast installation All languages supported This plugin gives you full keyword research power right at your fingertips while writing your post titles. It changes the way you write your titles: Enter a keyword related to the posts topic. Click on “Show Suggestions” You will now see a list of related keywords plus the amount of competing websites for each keyword. You choose a keyword with low competition and use this in your post title. DEMO/DOWNLOAD Key Features: Easy to adapt in your wordpress site All colors can be set in plain css OOP based SEO (search engine optimization) optimized. The biggest advantage over other full javascript or flash solutions is that the tiltles and descriptions from the video’s are placed into the source of the page so it can be retrieved by the search engines All scripts are well documented and uses shortcodes Checks if youtube video can be embedded Works in all major browsers DEMO/DOWNLOAD

About Google Penguin and Pointless

2012-05-15T11:24:00.004-03:00

Google is at it again! With the Google Penguin update, some websites have seen a big drop in traffic. If your site was considered spammy, Google may have knocked you down a few (or many) pegs on the search engine results pages.

No matter what happened with this SEO update it’s important for you to realize something. Google will probably never stop tweaking and adjusting their algorithms. Your job with SEO is never ever going to be done (NEVER! Cue: evil laugh…)

Continually tweaking the algorithms is Google’s concerted effort to operate with continuous improvement principles. It’s how they hope they’ll hang onto the lion’s share of the internet search market by staying ahead of evil SEO super villains who find ways to fake their way to the top.

What does this mean to you, the company who isn’t trying to game the system and who just wants to do the right thing so that you can attract customers to your site and provide them with an honest-to-goodness product or service? It means you’ll want to continually watch your back, for one thing!

Should you just forget SEO and leave things to chance since Google seems like it is constantly trying to stop people from succeeding at it? No. The right strategy for SEO is more important than ever. The right strategy should encompass doing your very best to please your customers and to make quality a top priority.

• Don’t get as hung up on keyword density.

• Don’t be as concerned about link juice and linking strategies.

• Do get really in tune with what your customers want.

• Do put quality at the top of the priority list and keep it there.

Sure, keywords, tags, and other SEO elements are still important. But search engines look at obvious attempts to game the system. They also look at your conversion rate to see if you’re doing a good job of servicing the traffic they send you. When the search engines measure your site, they want to know if you’re doing things in a way that is bringing you converting traffic. If they send you 10000 visitors today and 0 of them convert, search engines will re-assess whether or not you deserve that traffic.

By the same token, if you’re on the bottom of page 1 and are getting more positive results than your competitors in spots 1 and 2, search engines will take notice and you’ll inch your way up those ranks.

SEO isn’t Pointless!

If you’ve lost rankings, you might be thinking that SEO is pointless. But it’s not. It’s important to do things so that your customers can find you. The right SEO strategies also include smart on-page optimization strategies that logically walk the visitor through the site. The best SEO results happen when you know your customers, know your industry, understand how search engines work, avoid duplicate content, avoid common SEO mistakes, et cetera.

SEO isn’t the be-all and end-all. Make sure you employ diverse online marketing strategies. Content marketing, social media, pay per click, email marketing, and other marketing methods can all help you too. Develop multiple streams of traffic and a solid customer relationship management strategy so that you don’t have to continually chase after new traffic as your only source of income. Your existing customers can keep buying and can be a great source of word-of-mouth referrals as well!

Apple’s Biggest Innovation: The Swipe?

2012-05-13T23:11:00.000-03:00

Years from now, will we look back and realize that Apple’s biggest innovation was not a device, but rather a physical gesture?

The right-to-left swiping motion used with Apple devices to sort through photos or to navigate certain apps is quickly altering how we seek and absorb information.

David Payne, chief digital officer of Gannett & Co. Inc., parent company of USA Today, delivered this point eloquently at the Mid-Atlantic Marketing Summitearlier this month. In his opening speech, he pointed out that the digital world changed when Apple introduced “touch” with the iPod, and then more broadly with the iPhone.

Touch screens had been around for years, but Apple brought them into our daily lives, in particular with the iPhone. As a result, the way we engage and interact with devices has changed, as evidenced by the dramatic decline in sales of the BlackBerry. And now with the explosive growth of the iPad, it’s about to change again. This time, though, it will be even more dramatic.

Payne referred to the “swipe” as the game-changer, or as he called to it, “petting the cat.” This new right-to-left world has caused Gannett to rethink the traditional “top-to-bottom” experience of its websites, in particular how it organizes content. As evidence, Gannett has incorporated this new “petting the cat” thinking into its new USA Today app (it’s worth downloading).

Last week, Fast Company ran a story on a new technology MIT developed that enables users to drag files across devices with a swipe. Coincidentally, it’s called Swyp. Nathan Linder, a PhD student in the fluid interfaces group at the MIT Media Lab, said, “Our framework allows any number of touch-sensing and collocated devices to establish file-exchange and communications with no pairing other than a physical gesture.”

Apple’s impact on design has enjoyed much acclaim and is noticeable in almost any new technology designed. But what may be overlooked is the impact Apple has had on the user experience and how users interact with technologies. And that impact goes far beyond just Apple devices.

For example, one attendee mentioned that his 3-year-old went up to the television and tried to “swipe” it to change the channel. A colleague mentioned that she is constantly cleaning her computer screen because her kids try to open photos on her desktop by touching them. Apple has, and continues to have, the ability to change consumer behaviors, requiring the rest of the world to catch up.

Marketers must now realize that we are a step behind. We recognize the importance of adapting digital assets to fit the device, but we haven’t thought through the ramifications of “petting the cat” behavior. The swipe is here to stay. It’s now time to reset our navigation point from North to South to East to West.

You Must Include This Keywords

2012-05-02T09:15:00.004-03:00

Keywords are the most important SEO element for every search engine, they are what search strings are matched against. Choosing the right keywords to optimize for is thus the first and most crucial step to a successful SEO campaign. If you fail on this very first step, the road ahead is very bumpy and most likely you will only waste your time and money. There are many ways to determine which keywords to optimize for and usually the final list of them is made after a careful analysis of what the online population is searching for, which keywords have your competitors chosen and above all - which are the keywords that you feel describe your site best.

1. Choosing the Right Keywords to Optimize For

It seems that the time when you could easily top the results for a one-word search string is centuries ago. Now, when the Web is so densely populated with sites, it is next to impossible to achieve constant top ratings for a one-word search string. Achieving constant top ratings for two-word or three-word search strings is a more realistic goal.

For instance, If you have a site about dogs, do NOT try and optimize for the keyword "dog" or "dogs". Instead you could try and focus on keywords like "dog obedience training", "small dog breeds", "homemade dog food", "dog food recipes" etc. Success for very popular one-two word keywords is very difficult and often not worth the trouble, it's best to focus on less competitive highly specific keywords.

The first thing you need to do is come up with keywords that describe the content of your website. Ideally, you know your users well and can correctly guess what search strings they are likely to use to search for you. You can also try the Website Keyword Suggestions Tool below to come up with an initial list of keywords. Run your inital list of keywords by the Google keyword Suggestion tool, you'll get a related list of keywords, shortlist a couple of keywords that seem relevent and have a decent global search volume.
When choosing the keywords to optimize for, you need to consider not only the expected monthly number of searches but also the relevancy of these keywords to your website. Although narrow keywords get fewer searches they are a lot more valuable than generic keywords because the users would be more interested in your offerings. Lets say you have a section on your website where you give advice on what to look for when adopting a dog. You might discover that the "adopt german shepherd" keyphrase gives you better results than a keyword like "german shepherd dogs". This page is not of interest to current german shepherd owners but to potential german shepherd owners only. So, when you look at the numbers of search hits per month, consider the unique hits that fit into the theme of your site.

2. Keyword Density

After you have chosen the keywords that describe your site and are supposedly of interest to your users, the next step is to make your site keyword-rich and to have good keyword density for your target keywords. Keyword density although no longer a very important factor in SEO is a common measure of how relevant a page is. Generally, the idea is that the higher the keyword density, the more relevant to the search string a page is. The recommended density is 3-7% for the major 2 or 3 keywords and 1-2% for minor keywords. Try the Keyword Density Checker below to determine the keyword density of your website.

Although there are no strict rules, try optimizing for a reasonable number of keywords – 5 or 10 is OK. If you attempt to optimize for a list of 300, you will soon see that it is just not possible to have a good keyword density for more than a few keywords, without making the text sound artificial and stuffed with keywords. And what is worse, there are severe penalties (including ban from the search engine) for keyword stuffing because this is considered an unethical practice that tries to manipulate search results.

3. Keywords in Special Places

Keywords are very important not only as quantity but as quality as well – i.e. if you have more keywords in the page title, the headings, the first paragraphs – this counts more that if you have many keywords at the bottom of the page. The reason is that the URL (and especially the domain name), file names and directory names, the page title, the headings for the separate sections are more important than ordinary text on the page and therefore, all equal, if you have the same keyword density as your competitors but you have keywords in the URL, this will boost your ranking incredibly, especially with Yahoo!.

a. Keywords in URLs and File Names

The domain name and the whole URL of a site tell a lot about it. The presumption is that if your site is about dogs, you will have “dog”, “dogs”, or “puppy” as part of your domain name. For instance, if your site is mainly about adopting dogs, it is much better to name your dog site “dog-adopt.net” than “animal-care.org”, for example, because in the first case you have two major keywords in the URL, while in the second one you have no more than one potential minor keyword.
When hunting for keyword rich domain names, don't get greedy. While from a SEO point of view it is better to have 5 keywords in the URL, just imagine how long and difficult to memorize the URL will be. So you need to strike a balance between the keywords in the URL and site usability, which says that more than 3 words in the URL is a way too much.
Probably you will not be able to come on your own with tons of good suggestions. Additionally, even if you manage to think of a couple of good domain names, they might be already taken. In such cases tools like the Tool below can come very handy.

File names and directory names are also important. Often search engines will give preference to pages that have a keyword in the file name. For instance http://mydomain.c*m/dog-adopt.html is not as good as http://dog-adopt.n*t/dog-adopt.html but is certainly better than http://mydomain.c*m/animal-care.html. The advantage of keywords in file names over keywords in URLs is that they are easier to change, if you decide to move to another niche, for example.

b. Keywords in Page Titles

The page title is another special place because the contents of the <title> tag usually gets displayed in most search engines, (including Google). While it is not mandatory per the HTML specification to write something in the <title> tag (i.e. you can leave it empty and the title bar of the browser will read “Untitled Document” or similar), for SEO purposes you may not want to leave the <title> tag empty; instead, you'd better write the the page title in it.

Unlike URLs, with page titles you can get wordy. If we go on with the dog example, the <title> tag of the home page for the http://dog-adopt.net can include something like this: <title>Adopt a Dog – Save a Life and Bring Joy to Your Home</title>, <title>Everything You Need to Know About Adopting a Dog</title> or even longer.
c. Keywords in Headings

Normally headings separate paragraphs into related subtopics and from a literary point of view, it may be pointless to have a heading after every other paragraph but from SEO point of view it is extremely good to have as many headings on a page as possible, especially if they have the keywords in them.

There are no technical length limits for the contents of the <h1>, <h2>, <h3>, ... <hn> tags but common sense says that too long headings are bad for page readability. So, like with URLs, you need to be wise with the length of headings. Another issue you need to consider is how the heading will be displayed. If it is Heading 1 (<h1>), generally this means larger font size and in this case it is recommendable to have less than 7-8 words in the heading, otherwise it might spread on 2 or 3 lines, which is not good and if you can avoid it – do it.

10 Things You Need to Know about Selling to Business Owners

2012-04-24T14:29:00.000-03:00

Large companies have long recognized the opportunity to address the needs of small business (26 million firms <99 FTE’s). Over the years, companies like IBM, American Express and Google have spent millions to try to understand the segment and convince business owners that they have the products and services owners need.

Yet, marketers still struggle to capture of the opportunity in this segment, for a number of reasons. Despite their best efforts, they often fall back into their “big company” ways. Speaking the wrong language, misaligning offers, and/or reinforce perception that Fortune 500 companies are too big to serve small businesses.

Whether you work for a "big company" or an INC 500 firm, here are 10 key points to keep in mind when selling to the Small Business segment. All Insights below are taken from various research reports produced by the Executive Council on Small Business.

Don’t call them Small Business Owners – despite the fact that 60% of small businesses, as defined by the U.S Census Bureau 2008, have less than 5 employees, don’t call them a small business.
There are 2 different types of business owners – one type of owner is focused on growing their business, the other surprisingly, is not. Know the difference when targeting this segment. “Satisfaction owners” represent 46% of all small business owners. Also known as “lifestyle owners” they are older (>46) and more likely to have higher revenue businesses. They are "in it" because they love what they do and enjoy the work-life balance ownership present. “Growth” owners (36%) are more likely to be in retail, and more likely to have owned or own more than one business (serial entrepreneurs).
They are in the Service Business – for the most part small businesses are focused on providing services. 60% of small business are; professional services or other services.
Speak THEIR language – As you might have already picked up, this will be a reoccurring theme in the post. 3X as many business owners find a sales person more trustworthy if he/she discusses savings in dollarsrather than percentages. To be credible give them specific details, contact information and testimonials for other business owners.
Small things are a BIG Deal – according to the research, a major purchase decision starts at $500. Cash flow is the lifeblood of small business don’t under estimate your need to prove value or ROI on what you would consider small transactions. If you’re talking about cost savings, express it in monthly terms rather than annual. 2X as many owners expressed seeing savings monthly rather than yearly.
Resources and Time are Tight - owners now make a purchase decision in less than a week for complex and simple products. 43% said that it now takes them less time to make a decision than it did 5 years ago. They search online, visit your website, and then call to confirm what they’ve learned. SEO is critical if you’re going to play in this segment, as you will see below.
They Love to Search - Business owners purchase patterns have changed, instead of contracting it’s now expanding. Rather than narrowing their list of vendors, 60% of owners now report expanding their consideration set through research.
And it’s Local – business owners search for a product or services by name, not a brand, and they include their local area (e.g. “internet providers in St Louis”). They don’t include “small business.”
Search is Important, but Social Isn’t – as you saw in the previous examples Search is critical for being considered, but interesting enough, Social Media is not. The reason - small business owners view social media as a channel to speak about their businesses, rather than hear what suppliers have to say.
If You’re Not Relevant…You’re Not Relevant. In today’s marketplace to resonate with audience content must be personalized. A recent Forrester report showed that most sales forces are very capable of discussing their products and solution, and even the industry issues, but when it came down understanding the buyer’s role or situation they failed.

Business owners in healthcare, construction and manufacturing want information specific to their industries. Owners of professional services or retail want information specific to them.

Satisfaction owners are looking for products and services that save them time savings and strengthen their relationship with customers. With Growth Oriented owners talk ROI, and time to payback.

Summary – it’s OK to categorize your services or products as small business solutions, but don’t call the buyers small business owners. Recognize that there are two different types business owners focused on two different goals - lifestyle vs. growth. Both groups are interested in hearing your value proposition in terms of real dollars on a monthly basis, not over course of the year.

Business owners are heavy users of search for researching vendors, and they use social media to promote their business, but not for buying from vendors. To be relevant your content must speak to their industry or similar size businesses.

If you talk to them like you know them, show them you are committed to building a lasting relationship this dynamic market can power your organizations growth.

@Work State of Mind

2012-04-16T16:12:00.000-03:00

For the last two years, I've been part of an effort to better understand how technology has blurred the lines between our personal and professional lives. Today gyro released the results of extensive research project that shows the impact. gyro collaborated with Forbes Insights, speaking to 543 marketers at Procter & Gamble, Hewlett-Packard and many other top companies.

We asked top executives how they receive information and how it is influencing their decisions. Most important, we asked them how they felt about it.

Almost all (98 percent) said that they send e-mails outside of the typical “9-to-5 work week.” Contrary to negative perceptions, this new reality has had a positive effect on their work and personal lives. For the full report click here.

The Best Meta Tag Description

2012-04-03T15:46:00.000-03:00

The keywords and phrases you use in your Meta description tag may not affect your page's ranking in the search engines, but this tag can still come in handy in your overall SEO and social media marketing campaigns.

What Is the Meta Description Tag?

It's a snippet of HTML code that belongs inside the <Head> </Head> section of a web page. It is usually placed after the Title tag and before the Meta keywords tag (if you use one), although the order is not important.

The proper syntax for this HTML tag is:

<META NAME="Description" CONTENT="Your descriptive sentence or two goes here.">

If you're using a content management system (CMS), look for a field to fill out that's called Meta Description, or possibly just "Description."

Many years ago, the information contained in a Meta description could slightly help a page rank highly for the words that were contained within it. Today, neither Google, Bing, nor Yahoo! use it as a ranking signal.

In other words, whether you use your important keyword phrases in your Meta description tag or not, the position of your page in the search engine results will not be affected. So in terms of rankings, you could easily leave it out altogether.

But should you?

There are 3 important ways that Meta descriptions are being used today that make them an important part of your SEO and overall online marketing strategy:

They can be used as the description (or part of the description) of your page if it shows up in the search results.
They are often used as part of the descriptive information for your pages when Google shows "extended sitelinks" for your site.
They are often used as the default description in social media marketing links such as Facebook and Google+.

Let's look at each of these in more detail.

1. Meta Descriptions in the Search Results

People often think that whatever they put in their Meta description tag will be the default description that the search engines use under the clickable link to their site in the search results. While this is sometimes true, it's not always the case.

Currently, if you're searching for a site by its URL (for example www.highrankings.com) Google tends to use the first 20 to 25 words of your Meta description as the default description in the search engine result pages (SERP). However, if you have a listing at DMOZ, also known as the Open Directory Project (ODP) and are not using the "noodp" tag, they may default to that description instead. (Do a search at Google for www.amazon.com to see an example.)

Bing and Yahoo!, on the other hand, don't always default to the Meta description tag for URL searches. Sometimes they do, and sometimes they don't. A search for www.highrankings.com at Bing or Yahoo! shows content from my home page as the description rather than the contents of my Meta description tag.

Of course, real people aren't typically searching for a site by URL, so what the search engines show for those types of search queries is not as important as a true keyword search. So don't get hung up on what you see when you search for your site by its URL or if you're doing a "site:command" search to see how they're indexing your pages.

Instead, go to your favorite web analytics program and find the keyword phrases that are currently bringing you the most traffic. Then see what your description looks like at Google when you type in those keywords.

And surprise! What you'll find is that your search results description will be different for every search query! You may see any combination of the following used:

Your entire Meta description tag text as the complete description (typically if it's highly relevant and contains no more than 25 words).
A full sentence pulled from your Meta description tag, but not the entire Meta description (if it contains more than one sentence).
Text from one part of your Meta description mashed together with text from another part of it (if it's more than 25 words long).
Some text from your Meta description mashed together with some text from the page.
Some text from your page mashed together from some other text from your page (nothing from the Meta description).

Some of the circumstances that cause Google to not use text from your Meta description may include:

The information in the Meta description tag was not specific to the page it was on.
The search query used some words that were not in the Meta description, but those words (or some of them) were used in the page content. This includes words that Google considers somewhat synonymous, such as "copy" and "copywriting" or "SEO" and "search engine optimization."

But even the above are not hard and fast rules. Google doesn't always use all or part of the Meta description even when the exact search phrase was contained within it – especially if the search query is also contained within the content of the page. Suffice it to say that there are no hard and fast rules for when Google will show it and when they won't.

My recommendation is to always use description tags on any pages where you get search engine visitors (or hope to get them). Make them very specific to the page they're on by describing what someone will find when they click through to the page from the search results, while also using variations of your targeted keywords.

Because Google will show only show around 20 to 25 words as your description, many SEOs recommend that you limit this tag to a certain number of characters. In reality, however, you're not limited to any specific number. Your Meta description tag can be as long as you want it to be because Google will pull out the relevant parts of it and make their own snippet anyway.

For instance, if you're optimizing a page for 3 different keyword phrases, you could write a 3-sentence Meta description tag, with each sentence focusing on a different phrase. You could probably even insert more than 3 phrases in those sentences if you're a good wordsmith. The idea, however, is not to stuff this tag full of keywords, but to write each sentence to be a compelling marketing statement – a statement that naturally uses the keywords people might be typing into Google to find your site.

2. Meta Descriptions and Extended Sitelinks

These days, Google often uses the first few words from your Meta description tag when they create the "extended sitelinks" for your website. But this too is not set in stone and is highly keyword dependent. You'll see different sitelinks and different descriptions showing up depending on the words a searcher used at Google.

As an example, if you do a search for "High Rankings" at Google, you'll see my sitelinks for that search query.

At this moment, Google is showing my home page as the top result with 6 inner pages beneath:

Forum home page: Description is from DMOZ/ODP. This page has the generic Meta description that is on every page of the forum.
Link building forum home page: Description is content pulled from the page that uses the words "High Rankings" in it.
SEO articles page: First part of Meta description.
Newsletter home page: First part of Meta description.
SEO/SEM resources page: First part of Meta description.
SEO classes page: First part of Meta description.

For the most part, they're using the first part of the Meta description as the sitelink snippet, but not always. You may have noticed that I optimized those Meta description sitelink snippets that are showing by front loading them so that the first 5-7 words or so are a short description of what the page is all about.

But here's the rub. Do a Google search for "Jill Whalen SEO." You should still see sitelinks, and you'll even see some of the same ones as with the previous query, but some of the descriptions are different:

While the forum home page shows in both, this time Google has pulled text from the page rather than using the DMOZ/ODP description. This is likely because this search query had the word "SEO" in it while the other one didn't. The SEO articles page also shows up here, and it is using the same Meta description snippet as the High Rankings query. The other sitelinks are different from before, with 3 out of 4 using the Meta description.

As you can see, while you do have some control over your sitelink descriptions via your Meta description tag, Google might not always use them (just as Google does with their regular search results). Your best chance of having them show is to use, close to the beginning of your description tags, the words that you know pull up sitelinks. Also, be as descriptive as possible within the first 5 to 7 words.

3. Meta Descriptions and Social Media Marketing

Ever wonder why some Facebook links have great descriptions and others don't seem to make any sense? It's because some site owners have taken the time to write a summary of the article and place it into their Meta description tag, and some have not. If your article has a Meta description, Facebook and Google+ will default to that when you share a link on your profile or "Page." If there's no Meta description, you'll usually see the first sentence or so from the page being used as the default.

While anyone can edit the description that Facebook defaults to, most people don't. And at this time on Google+ you can't even edit the default description. You can either leave it as is or delete it all together. Let's face it -- most of the time the first sentence of an article is not a good description of the rest of it. It's not supposed to be, because that's not what a first sentence is for!

Therefore, I strongly advise you to always write a compelling 1- or 2-sentence description for all of your articles and blog content that may be shared via social media, and place it into your Meta description tag. This will give you a big jump on your competitors who haven't figured this out yet, making your social media content much more clickable because people will know what the article is actually about before they click on it.

Overall, the Meta description tag gives you a little bit more control over what people might see before they click over to your site. The more compelling it is, the more clickthroughs you should see. If your Meta description tags can help with that, then it's certainly worth the few minutes of time it takes to create interesting, keyword-rich tags that sum up what users will find when they arrive!

How Make Money For SEO

2012-03-18T17:15:00.000-03:00

If you’re in business and make money, then you likely understand that you need to spend SEO to make money. However, unless you’re running a charity, you’ll want to make sure that the money that you’re spending in order to attract consumers and create conversions is money well spent. Most people understand the importance of hiring talented graphic designers and web builders – after all, unless you’re a programmer or designer of your own merit, it’s very likely that you will be unable to complete these tasks without the help of an expert. The next following steps in order to make money online with Google is to get your website or blog fully optimized so it will increase your chances for your site or content to get first page ranking on Google. Go to this blog post to get more details on the proper ways on implementing SEO (Search Engine Optimization) so that your site can be found from the search engines. Prior to start creating content on your website, It is essential to do the proper keyword research for your articles or blog posts. However, many people raise an eyebrow at the thought of hiring someone to write the content on their website. After all, there probably is someone on your team who possesses a word processing program and is able to type in English. Why should you pay to outsource your copy to an SEO writer when you can produce your own?

The SEO Writer: Artist and Scientist

The truth of the matter is that SEO writing that is high-quality and actually works to improve your SEO requires a considerable amount of skill and research to accomplish. Good SEO writers understand that there is more to the Google algorithm than simply inserting keywords into text. Let’s face it: if this were the secret to SEO, people would be wearing out the copy and paste functions on their computers as quickly as technology can advance.

In reality, good SEO writing involves an understanding of the science behind the way Google and Bing work. It also requires a happy talent for mixing keywords and language in a way that is informative, engaging, and encourages the consumer to stay on your site.

1. Brush up on AP style guidelines. Many people that hire content writers require that the articles be written in AP style. AP stands for Associated Press. Every year the AP comes out with a guide, "The Associated Press Stylebook and Liable Manual," that teaches writers the top tips for writing quality articles. If you are able to string words together and are able to follow the AP guidelines then you can be a content writer.
2. Research the best SEO keywords. Keywords are words that are placed throughout an article that identify the topic. Search engines pick up on these words and give the article's web page a higher ranking depending on how relevant the keywords are to the search. The higher in rank, the more hits the site receives, and the more money it makes. People want articles that drive traffic to their website.
3. Keywords can be tested with Google AdWords Keyword Tool. Popular keywords get more hits. For example, if you are writing an article about How to Draw Ducks and used the Google AdWords Keyword Tool, you would see that the keyword "wild ducks" is very popular, so you may want to include it several times in the article.
4. Choose three popular keywords for your article that fits the subject well and and use each one two to four times in the article. SEO articles range from 300 words to 600 words, generally, so you want to adjust your keyword amount depending on the overall amount of words in the article.
5. Make sure not to put an overabundance of keywords in the article. Search engines, especially Google, will penalize the article's ranking. This is because articles with too many keywords look like articles with no useful content. Google's job is to direct users to informative content, not junk.

Selling Your SEO Articles

6. Trolling writer's job boards are probably the best way to find buyers for SEO articles. Some great boards are Freelance Writing Gigs, Online Writing Jobs and SunOasis.
7. You can also advertise that you have articles for sell on certain forums designed for selling content, such as the Digital Point Forums.
8. Avoid jobs that pay $3 an article. Even though most SEO writers can pump out a new SEO article every 30 minutes or so, $3 is still not a good rate. Think about it: one article written in 30 minutes equals $6 an hour. That is a poor rate.
9. With a little perseverance, though, you can find jobs that pay $10 to $15 per keyword article. These are the ones to get. One article written in 30 minutes equals $20 an hour. That is pretty good money.
10. Set up a PayPal account. Most buyers only pay through PayPal because it is convenient and secure. All you have to do to get payment is use PayPal's invoice system or give the buyer your PayPal email.

Google pays attention to more than the keyword content of your copy. They pay attention to the amount of time that consumers spend on your website looking for information, and they pay attention to the number of consumers that link to your page. The more one-way links that you get on your page, the more Google and other search engines consider your site and informational source. Being considered an informational source is worth more on the Google charts than any amount of keywords.

This is where your SEO writer comes into play. The SEO writer should be able to take your company and your keywords and be able to deliver on point and informative content that will not only grab the potential of Google, but also grab the attention of the web surfer. It is a unique subset of writing that deserves more consideration than it gets.

Retaining Customers in a Digital World

2012-03-14T09:40:00.000-03:00

This Valentines Day I sent my wife flowers, bought her a small gift from Tiffany’s and took her away for the weekend. All things well deserved for a loving soul mate and mother, who tolerates my constant travel, work schedule, and me in general.

On February 27^th, I received a hand written thank you note from the Tiffany’s sales associates that assisted me with my purchase. It’s not uncommon to receive a thank you given Tiffany’s reputation for service, but in the same pile of mail was a hand written thank you from my florist; the first I’ve received after years of doing business with them.

Minutes later, I received a phone call from Pete, the manager of the Lorien Hotel and Spainviting my me and my wife for a return trip - free of charge - as a result of some service issues we experienced during our stay. Pete realized that those misfires disrupted an important customer experience (see my note above about “constant travel” and “well deserved”) and offered to make it right.

Significantly impressed with the three simultaneous acts of kindness, I thought to myself that maybe there is a silver lining to the recession. Maybe companies have been reminded that customers are, in fact, important to their success.

A customer defined as an individual, not a segment that scores the highest on a propensity model or an occupation with a “desirable socioeconomic profile.” A person with feelings and beliefs that has had an experience with a brand, a company representative or a product or service, and most likely will decide to buy it again, and/or tell a friend…if that experience was a good one.

In a new study published by Accenture titled; The New Realties of “Dating” in the Digital Age, 85% of consumers who posted a comment about a negative online experience switched providers. And they are getting harder to please, customer service expectations have been increasing consistently over the last four years with 44% of consumers saying their expectations are slightly or much higher than the previous year, compared to only 31% in 2008.

The study also identifies five potential blind spots over the course of the provider-customer relationship that could predispose customers to switch providers:

Nice to Meet You – Missing the chance to set the right expectations at the onset of the relationship.
You Don’t Know Me Anymore – Missing subtler changes that matter in customers’ need for special treatment or reward.
Cheating Heart – Overlooking signs customers are itching to switch.
Are you Listening – Failure to offer consumers opportunities to engage with a provider.
Trinkets Won’t Save Me – Relying on point solutions to satisfy and keep customers.

The “cheating heart” effect points to companies over emphasis on retention which may cause them to miss important shifts in buying behavior that may signal a future switch in vendors. Thankfully, my florist carefully monitors my purchase patterns, and reminds me of purchases I make at certain times of the year (birthdays, anniversaries, etc.), creating a win-win for both of us.

As the researchers note, failure to notice these subtle changes in behavior puts the company at risk for eventually losing the customer. For example, 27% percent of respondents mentioned that they had stayed with their bank/financial services provider but have added another provider (a partial switch). A foot out the door that eventually leads to customer attrition.

Mark Johnson, CEO of Loyalty 360 in an interview identifying the Top Loyalty Trends for 2011 stated, “Loyalty will focus more on emotions than on rational, incentive-based initiatives. Behavioral economists tell us that economic decision-making is 70% emotional and 30% rational. Which is why incentive-based loyalty programs that tend to be rational do not work well. It’s the emotional side of the decision making process that creates connected, passionate, engaged customers.“

The thank you cards and the phone call I received were specific to me, and my experience. They weren’t form letters generated by a transactional or CRM system, based on my purchase. The notes were hand written by the people who served me and mentioned the specific purchases I made with them.

They were relevant to me, left an impression, and got me talking about the experience. I didn’t receive bonus points or special discounts. Instead, I got a response from someone who cared about my experience with their service and product – and that’s how you create connected, engaged customers ...and prevent “a cheating heart.”

Build SEO

2012-02-25T16:08:00.000-02:00

Building are growing SEO more aware of the need to understand and implement at least the basics of search engine optimization (SEO). But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot of experience knowing what SEO resources can be trusted, there’s also a lot of misinformation about SEO strategies and tactics.

1. Commit yourself to the process. SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.

2. Be patient. SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online.

3. Ask a lot of questions when hiring an SEO company. It’s your job to know what kind of tactics the company uses. Ask for specifics. Ask if there are any risks involved. Then get online yourself and do your own research—about the company, about the tactics they discussed, and so forth.

4. Become a student of SEO. If you’re taking the do-it-yourself route, you’ll have to become a student of SEO and learn as much as you can. Luckily for you, there are plenty of great web resources (like Search Engine Land) and several terrific books you can read. (Yes, actual printed books!) See our What Is SEO page for a variety of articles, books and resources.

5. Have web analytics in place at the start. You should have clearly defined goals for your SEO efforts, and you’ll need web analytics software in place so you can track what’s working and what’s not.

6. Build a great web site. I’m sure you want to show up on the first page of results. Ask yourself, “Is my site really one of the 10 best sites in the world on this topic?” Be honest. If it’s not, make it better.

7. Include a site map page. Spiders can’t index pages that can’t be crawled. A site map will help spiders find all the important pages on your site, and help the spider understand your site’s hierarchy. This is especially helpful if your site has a hard-to-crawl navigation menu. If your site is large, make several site map pages. Keep each one to less than 100 links. I tell clients 75 is the max to be safe.

8. Make SEO-friendly URLs. Use keywords in your URLs and file names, such as yourdomain.com/red-widgets.html. Don’t overdo it, though. A file with 3+ hyphens tends to look spammy and users may be hesitant to click on it. Related bonus tip: Use hyphens in URLs and file names, not underscores. Hyphens are treated as a “space,” while underscores are not.

9. Do keyword research at the start of the project. If you’re on a tight budget, use the free versions of Keyword Discovery or WordTracker, both of which also have more powerful paid versions. Ignore the numbers these tools show; what’s important is the relative volume of one keyword to another. Another good free tool is Google’s AdWords Keyword Tool, which doesn’t show exact numbers.

10. Open up a PPC account. Whether it’s Google’s AdWords, Microsoft adCenter or something else, this is a great way to get actual search volume for your keywords. Yes, it costs money, but if you have the budget it’s worth the investment. It’s also the solution if you didn’t like the “Be patient” suggestion above and are looking for instant visibility.

11. Use a unique and relevant title and meta description on every page. The page title is the single most important on-page SEO factor. It’s rare to rank highly for a primary term (2-3 words) without that term being part of the page title. The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing. Related bonus tip: You can ignore the Keywords meta tag, as no major search engine today supports it.

12. Write for users first. Google, Yahoo, etc., have pretty powerful bots crawling the web, but to my knowledge these bots have never bought anything online, signed up for a newsletter, or picked up the phone to call about your services. Humans do those things, so write your page copy with humans in mind. Yes, you need keywords in the text, but don’t stuff each page like a Thanksgiving turkey. Keep it readable.

13. Create great, unique content. This is important for everyone, but it’s a particular challenge for online retailers. If you’re selling the same widget that 50 other retailers are selling, and everyone is using the boilerplate descriptions from the manufacturer, this is a great opportunity. Write your own product descriptions, using the keyword research you did earlier (see #9 above) to target actual words searchers use, and make product pages that blow the competition away. Plus, retailer or not, great content is a great way to get inbound links.

14. Use your keywords as anchor text when linking internally. Anchor text helps tells spiders what the linked-to page is about. Links that say “click here” do nothing for your search engine visibility.

15. Build links intelligently. Begin with foundational links like trusted directories. (Yahoo and DMOZ are often cited as examples, but don’t waste time worrying about DMOZ submission. Submit it and forget it.) Seek links from authority sites in your industry. If local search matters to you (more on that coming up), seek links from trusted sites in your geographic area — the Chamber of Commerce, local business directories, etc. Analyze the inbound links to your competitors to find links you can acquire, too. Create great content on a consistent basis and use social media to build awareness and links. (A blog is great for this; see below.)

16. Use press releases wisely. Developing a relationship with media covering your industry or your local region can be a great source of exposure, including getting links from trusted media web sites. Distributing releases online can be an effective link building tactic, and opens the door for exposure in news search sites. Related bonus tip: Only issue a release when you have something newsworthy to report. Don’t waste journalists’ time.

17. Start a blog and participate with other related blogs. Search engines, Google especially, love blogs for the fresh content and highly-structured data. Beyond that, there’s no better way to join the conversations that are already taking place about your industry and/or company. Reading and commenting on other blogs can also increase your exposure and help you acquire new links. Related bonus tip: Put your blog at yourdomain.com/blog so your main domain gets the benefit of any links to your blog posts. If that’s not possible, use blog.yourdomain.com.

18. Use social media marketing wisely. If your business has a visual element, join the appropriate communities on Flickr and post high-quality photos there. If you’re a service-oriented business

Will the Rise of Daily Deals Signal the Decline of Brand Advertising?

2012-02-20T23:23:00.000-02:00

Hotel ads featuring palm trees and white sandy beaches start to look very appealing during the winter months. However, according to recent research, the imagery and copy does little to motivate travelers to book hotel rooms

Hawk Partners research on Hotel Channel Usage find that 65% of travelers who booked a recent stay are most likely to have used Online Review sites, such as Trip Advisor to select their hotel rather than those picturesque ads of beach scenes. 74% of the 1200 travelers surveyed said that Advertising (defined as TV and Print) had no impact on their selection.

Asked to comment about which channels had the most influence on hotel selection, travelers responded with Promotions (Groupon, Living Social, Reward Sites) and Social Media ranking highest, with advertising coming in a distant forth.

Has the struggling economy and the rise of daily deal sites like Groupon and Living Social given rise to a new breed of consumers who put a premium on price over brand? Bryan Gernert, CEO of Resonate Networks states that “It depends on what consumer segments you’re looking to target [however]…and as this is election year you may even want to think about their party affiliation.

For example: consumers who identify themselves as Republicans 35-44 are 41% less likely to buy based on brand, and 38% more likely to buy on price, compared to boomers. Boomers, on the other hand, still value brands regardless of political affiliation. Consumers 55-64 are 35% more likely to buy on brand than any other consumer segment.“ The trend was mirrored in the Hawk Partners research, which found travelers under 45 to be more influenced by promotions.

Brand does still matter and so does price. As channels continue to expand and evolve, marketers need to have deeper insights into audience behaviors and influences, in order to understand which segment to target with what offer. As a result, the Digital Advertising Alliance has just launch a new campaign promoting the benefits of “interest based advertising” and companies, like Resonate Networks, are providing deeper insights into buyers psyche based on their attitudes, beliefs, and values.

Why is that important? Because consumer behaviors are constantly changing, often shaped by new technologies and channels. While the study findings only apply to the travel and hospitality industry, the data could be a signal for a broader trend worth following. Specifically, the surprising find that Promotions’ channels are impacting what have traditionally been considered key brand advertising oriented metrics.

Those travelers using promotional channels for selecting hotel brands are more likely to recall that brand top of mind on an unaided basis than guests who used other channels. Additional, they are also more likely to stay at the hotel again and recommend that brand to friends, compared to those who used other channels.

“What we may be seeing is a “halo” effect of the deal” says Rob Duboff, CEO of Hawk Partners, “Consumers like the deal, and as a result, the brand.” And that is significant, because personal recommendations (77%) and online review sites, (65%) which are shaped by personal experiences, have the largest impact on influencing hotel selection.

As the authors of the research note, advertising has “significantly more influence than guest give it credit” which has long been the case. Brand advertising does provide a lift effect that has always been hard to quantify, but given the importance being placed on ROI, the impact of Promotional channels is worth noting and watching…as well as, the consumers who use them.

All About SEO

2012-02-16T15:59:00.000-02:00

What is SEO

SEO or Search Engine Optimization stands to Siwak is used by the webmaster to get a high position in the Carian enjin internet. Any person who has a web page or perkhidmatan mahukan every product offered public attention. If you want to sell there products on the internet, SEO is a necessary step to promote your products kerana internet is the medium of the most memorable for marketing purposes.

I believe you have any or are being designed to have its own website. Any intimation of existing products as well, now who will know your kewujudan? That's where SEO. The goal is to announce your web presence and make you popular web pages on the internet. Enjin Carian Internet is the key that needs to be given attention.

SEO Tools For 2012

Some things you need to know about SEO. Links or reciprocal linking is the most popular and memorable if you mahu web page you're on the web quickly. At first you need to search anywhere web pages that offer products similar to you, then ask the owner of the web page to put the origin (link) you on their website. This way you are not aware has set up a jambatan go to your website. This rahsianya. If your web pages are still not up-to appear on Google despite years of being on the internet, please do so now. It was for the good you are, too.

SEO Tips 2012 For Google

Blogging is also one way for you to look on the web. Tell us a unique elements contained in the products sold. If your blog is well written, chances are your web pages will become popular. If your blog is pretty good, it would still be bandied about in the forums. Imagine if you took populariti prevail in this way. So, mulakan blogging.

SEO Services, SEO Tips, Search Engine Optimization, SeoMoz And SEO Tools

Enjin Searches internet is king. If you are victorious mahu your web page, it is necessary to introduced to the world through enjin Carian. To this end, try to get a high ranking in the enjin Carian. Enjin Searches will provide specific ranking based on differing criteria. If the robot or spider drop into your web page, it checks web pages meet the needs samada in enjin Carian. Based on this purpose, each web page will be given a specific ranking and the ranking is what will determine the extent of your position on the web.

Important: Do not ever cheat cuba search enjin solely kerana mahukan high ranking algorithm will search enjin sentiasa change from time to during. Mistaken-mistaken your ranking may drop suddenly or continue no direct ranking.

Basic SEO Tips

You can use Google Page Rank Checker tool to check the latest ranking of your web pages.

Prior to kick off the process of Search Engine Optimization, is important for you to understand the true purpose of SEO. Cuba togethers notice how many are allowed on-Siwak Siwak that may be used before doing SEO for your website. If you prevail in SEO, you actually were victorious in 70% of internet commerce.

SEO Services, SEO Tips, Search Engine Optimization, SeoMoz And SEO Tools

2012-02-07T19:06:00.000-02:00

SEO Services, SEO Tips, Search Engine Optimization, SeoMoz And SEO Tools Discuss methods SEO Service is very important because we need to know how to SEO themselves to be strong so that you become a good business, as I have already discussed about Seo Tips, we also need a discussion about the Seo Tools, and also there is some input bit of criticism of SeoMoz . at 180Fusion we ARE the Gold Standard in Search Engine Optimization (SEO) services. We are not just any SEO services company — we have a long track record of leveraging the power of SEO to launch our clients into online success. We have the knowledge and experience to offer you the maximum results in the shortest amount of time. We are not a black hat operation. Our award winning professional SEO services are done by hand by real humans. This ensures that every piece of information going online about your business is done correctly and can be quality assured.
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When you engage Beanstalk's organic SEO services, our search engine optimization experts will help insure that every dollar you spend will realize it's highest potential. From helping you choose the best keyword targets to seeing your website among the top organic positions on the major search engines, we'll work with you to maximize your return on investment by getting your site into the top 10 with our organic SEO services for the phrases that matter the most.

If you don't see the results from our search engine optimization services, we don't see the money.

How confident are we that we can attain top rankings for your website through the use of ethical search engine optimization services? Confident enough to risk our own revenue on our SEO services.

We are business people too, and like you we understand that every investment must produce results for your company. Whether that money is being spent on additional sales staff, new equipment, or on attaining high search engine positioning by hiring a professional SEO services company; that investment must generate revenue for the success of your company and how better to bring in more revenue than by having top organic rankings on the major search engines for well-searched competitive phrases!

This is why we stake, not just our reputation, but also our own income on the results we get for you from our services. If you lose, we lose ... it's that simple. Feel free to view our search engine optimization services guarantee for more details.
Why does your website need organic SEO services?

85% of all website traffic originates from the search engines, with the majority coming from a select few. If your company has an online presence but doesn't have top 10 rankings on the major search engines for your targeted phrases then you're losing money to your competition every single day.

At Beanstalk Search Engine Optimization we make sure that your website attains a high organic ranking for the keyword phrases that will produce the greatest profit for you. We do this with services that include in-depth keyword analysis combined with the highest level of commitment to placing your website above your competitors on the major search engines with our organic SEO services.

It is critically important that your company or brand be at the head of the line when your customer starts shopping and looking for answers. That’s why we’re here; to get you to the first page so you can experience a flood of new buying visitors to your site. Our affordable Search Engine Optimization (SEO) services are based on years of research and experience, and we continue to improve our techniques and tools to stay ahead of each and every change in search engine technology. Our clients have achieved the highest rankings with the most desired key phrases. Our years of experience, success rates and 98% client retention have built the confidence in us to provide you with a no questions asked 100% money back guarantee.
SEO Tips is yet to reach its zenith and 123-SEO is pioneering this effort by being one of the most preferred and affordable SEO Company in the world. Our SEO Expert has the technical skills and therefore our SEO Firm very well understands the needs of our clients. We work like a Professional SEO company and provide one of the best available services of SEO Tools.
The trust reposed in our Professional SEO Company by our clients requiring SEO Services 2012 is overwhelming. It makes us proud to be one of the best and affordable SEO Company in World, providing SEO zoom services on a regular and successful basis to our clients. The satisfaction we see, at our Professional SEO Company, on the faces of our clients makes us more determined to extend the reach of SEO services to web based companies requiring SEO 2012.
This tricks potential to outsource SEO Services 2012 is enormous and 123-SEO, a SEO Company is trying to showcase to the world what SEO is worth for. Our SEO Expert offer avenues and not promises, to place your company amongst the most preferred companies of the world. Our SEO Firm realizes the needs of our clients and strives to provide unsurpassed SEO services in the world to help our clients reap the maximum benefits of this technology. seo zoom is one of the fastest growing countries in the IT sphere and we at 123-SEO, a SEO Company 2012 are part of this progressive journey. We, at Professional SEO Company provide SEO services 2012 on behalf of many international service providers. SEO services 2012 has a strong base of professionals who are working day and night in assessing the needs of your business and specifying key areas for marketing your product.

SEO Tools For 2012

2012-02-03T09:21:00.000-02:00

Everybody needs SEO tools For search engine marketers working on any level, 10 page site or a 10 million page site tools are essential. They save us time, they help us diagnose issues, and they give us a peek into what our competitors are doing. They can even give us a peek into what the search engines are doing (more on that in a future article).

2012 SEO Tools, Software And Script SEO
This article will outline a selection of tools I feel are most useful for enterprise-level SEOs working on large, complex websites. These are the tools we use every day, and the tools we recommend to our clients. This is not an exhaustive list; I’ve tried to include a selection of the most useful tools for enterprise-level search work, but there are many more.

Today we’ll focus on SEO tools for the browser. In follow-up articles we’ll cover web-based tools and client-side applications, respectively.

Sidenote: SMX Advanced is in less than a month, and it is certainly one of the premiere search conferences of the year. In addition to attending lots of informative sessions, I’ll be speaking on the panel, Build it Better: Site Architecture for the Advanced SEO with Vanessa Fox, Maile Ohye, Lori Ulloa and Brian Ussery. Some of these tools and techniques will be covered in the session, so I hope to see you there!

Chromium SEO tools

Our main browser of choice for SEO is Firefox, because of the wealth of plugin options available. However, Google’s Chrome is an excellent and very fast browser and the only reason I don’t use it more is the lack of plugins available that are already on Firefox. This will change, however, and I’m already using a couple of excellent tools on Chromium, the open source version, which has some nice extensions available. Of special interest are META SEO Inspector, which features a small overlay with a few different data points, and SEO SERP, which shows where domains rank based on a keyword.

This is a rough outline of my verbal remarks while giving a presentation at the Software Industry Conference. Regular readers of my blog will notice it has a lot of overlap with previous posts on the topic, but I thought posting it would save presentation watchers from having to take copious notes on URLs and expand the reach of the presentation to people who couldn’t attend this year.

Brief Biography

My name is Patrick McKenzie. For the last six years I was working in Japan, primarily as a software engineer. In the interim, I started a small software company in my spare time, at about five hours a week, which recently allowed me to quit my day job. Roughly half my sales and three quarters of my profits come as a result of organic SEO, and the majority of the remainder come from AdWords. If you need to know about AdWords, talk to Dave Collins, who is also attending. This presentation is about fairly advanced tactics — if you need beginner-friendly SEO advice, I recommend reading SEOMoz’s blog or taking a look at SEOBook.

Bingo Card Creator makes bingo cards for elementary schoolteachers. This lets them, for example, teach a unit on chemistry and then, as a fun review game, call out the names of compounds like “ozone” and have students search out the chemical symbols on their bingo cards. Students enjoy the game because it is more fun than drilling. Teachers enjoy the game because it scales to any number of students and slides easily into the schedule. However, making the cards by hand is a bit of a pain, so they go searching on the Internet for cards which already exist and find my website. I try to sell them a program which automates card creation.

SEO can be a powerful tool for finding more prospects for your business and increasing sales.
SEO In A Nutshell

People treat SEO like it is black magic, but at the core it is very simple: Content + Links = You Win.

Content: Fundamentally, users searching are looking for keywords, and Google wants to send searchers to content which is responsive to the intent of the searcher. Overwhelmingly, this means to content directly responsive to the keywords. This is particularly true on the long tail, meaning queries which are not near the top of the query frequency distribution. Many more people search for “credit cards” than for “How do I make a blueberry pie?”

For the most popular queries, the page that ranks will likely not be laser-targeted on “credit cards”. However, for the long tail, a page that is laser-targeted will tend to win if it exists. The reason is that Google thinks that your wording carries subtle clues of your intent, so it should generally be respected. Someone looking for “How to make a blueberry pie?” isn’t necessarily as sophisticated a cook as someone who searches for “blueberry pie recipe” — they might not even be looking with the intention of making a blueberry pie, but rather out of curiosity as to how it is made, and so a recipe does not directly answer their intent.

Links: With billions of pages on the Internet, there needs to be a way to sift the wheat from the chaff and determine who wins out of multiple close pages. The strongest signal for this is how trusted a site and how trusted a page is, and this is overwhelmingly measured by links. A link from a trusted page to another page says “I trust this other page”, and the aggregate graph shows you which pages are most trusted on the Internet. Note that trust is used as a proxy for quality because it is almost impossible to measure quality directly.

It is important to mention that links to one bit of content on your site help all other content — perhaps not as much as the linked content, but still substantially. Wikipedia’s article on dolphins doesn’t necessarily have thousands of links pointing to it, but over their millions of articles like the History of the Ottoman empire, they have accumulated trust sufficient that a new page on wiki is assumed to be much better than a new page on a hobbyist’s blog. Note that because Wiki ranks for nearly everything they tend to accumulate new citations when people are looking for someone to cite. This causes a virtuous cycle (for Wiki, anyway): winners win. You’ll see this over and over in SEO.

Despite this equation looking additive, SEO very rarely shows linear benefits. Benefits compound multiplicatively or exponentially. Sadly, many companies try to develop their SEO in a linear fashion: writing all content by hand, searching out links one at a time, etc. We’ll present a few techniques to do it more SEO Tools Video efficiently.

The Biggest Single Problem

The biggest single problem with software company’s SEO is that they treat their website like a second class citizen. The product gets total focus from a team of talented engineers for a year, and then the website is whipped up at 2 AM in the morning on release day and never touched again. You have to treat your website like it was a shipping software product of your company.

It needs:

testing
design
strategic thought into feature set
continuous improvement
for loops

“For loops?” Yes, for loops. You’d never do calculations by counting on your fingers when you have a computer available to do them for you. Hand-writing all content in Notepad is essentially the same. Content should be separated from presentation — via templates & etc — so that you can reuse both the content and presentational elements. Code reuse: not just for software.
Scalable Content Generation

Does anyone have a thought about how large a website’s optimal size should be? 10 pages? A hundred pages? No, in the current environment, the best size for a website is “as large as it possibly can be”, because of how this helps you exploit the long tail. As long as you have a well-designed site architecture and sufficient trust, every marginal topic you cover on your website generates marginal traffic. And if you can outsource or automate this such that the marginal cost of creating a piece of content is less than the marginal revenue received from it, it makes sense to blow your website up.

This is especially powerful if you can make creation of content purely a “Pay money and it happens” endeavor, which lets you treat SEO like a channel like PPC: pour in money, watch sales, laugh all the way to the bank. The difference is that you get to keep your SEO gains forever rather than having to rebuy them on every click like PPC. This is extraordinarily powerful if you do it right. Here’s how:
Use a CMS

The first thing you need to enable scalable content generation is a CMS. People need to be able to create additional content for the website without hand-editing it. WordPress is an excellent first choice, but you can get very, very creative with custom CMSes for content types which are specific to your business if you have web development expertise.

Note that “content” isn’t necessarily just blog posts. It is anything your customers perceive value out of, anything which solves problems for them. That could be digitizing your documentation, or answering common questions in your niche (“How do I…” is a very common query pattern), or taking large complex data sets and explaining their elements individually in a comprehensible fashion. Also note that it isn’t strictly text: you can do images and even video in a scalable fashion these days.

For example, using Flickr Creative Commons search, you can tap millions of talented photographers for free to get photos, so illustrating thousands of pages is as simple as searching, copying, and crediting the photographer. You can use GraphicsMagick or ImageMagick to create or annotate images algorithmically. You can use graphing libraries to create beautiful graphs from boring CSV files — more on that later.

The reasons why you’d use a CMS are they make content easy to create and edit, so you’ll do more of it. Additionally, by eliminating the dependency on the webmaster, you can have non-technical employees or freelancers create content for you. This is key to achieving scale. You can also automate on-page SEO optimization — proper title tags, interlinking, etc — so that content creators don’t have to worry about this themselves.
Outsource Writing

You are expensive. English majors are cheap. Especially in the current down economy, stay at home moms, young graduates, the recently unemployed, and many other very talented folks are willing to write for cheap, particularly from home. This lets you push the marginal cost of creating a new page to $10 ~ $15 or lower. As long as you can monetize that page at a multiple of that, you’ll do very well for yourself. Demand Media is absolutely killing it with this model.

Finding and managing writers is difficult. If you use freelancers and find good ones, hold onto them for dear life, since training and management are your main costs. Standardize instructions to freelancers and find folks who you can rely on to exercise independent thinking.

You can also get content created as a service, using TextBroker. Think of the content on your website as a pyramid: you have a few pages handwritten by domain experts with quality off the chart, and then a base of the pyramid which is acceptable but perhaps not awe-inspiring. At the 4 star quality level, you can get content in virtually infinite quantity at 2.2 cents per word. You can either have someone copy/paste this into your website or do a bit of work with their API and automate the whole process.

You can use software to increase the quality of outsourced content. For example, putting a picture on it automatically makes it better. You can automate that process so your editors can quickly do it for all pages. You can remix common page elements — calls to action, etc — which are polished to a mirror shine with the outsourced content. You can also mix content from multiple sources to multiply its effectiveness: if you have 3 user segments and 3 features they really value, that might be 9 pages. (If you use 2 features per page, that is 18. As you can see, the math is gets very compelling very quickly.)
Milk It

Now that you’re set up to do content at scale, you can focus on doing it well. The best content is:

Modular: You can use it in multiple places on the website. You paid good money for it. If you can use it in two places, the cost just declined by half.

Evergreen: The best possible value for an expiration date is “never”. Chasing the news means your content gets stale and stops providing value for the business. Answering the common, recurring, eternal problems and aspirations of your market segment means content written this year will never go out of style. That lets you treat content as durable capital. Also, because it tends to pick up links over time, it will get increasing traffic over time.

The first piece of content I made for my website took me two hours to write. It made $100 the first month. Not bad, but why only get paid once? It has gone on to make me thousands over the years, and it will never go out of style.

Competitively Defensible: One of the tough things about blog posts is that any idiot can get a blog up as easily as you can. Ideally, you want to focus on content which other people can’t conveniently duplicate. OKCupid’s blog posts about dating data are a superb example of this: they use data that only they have, and they’ve made themselves synonymous with the category. No wonder they’re in the top 3 for “online dating”. Proprietary data, technical processes which are hard to duplicate, and other similar barriers establish a moat around your SEO advantage.

Process-oriented: If something works, you want to be able to exploit it in a repeatable fashion. Novelty is an excellent motivational factor and you can’t lose it, but novelty that can be repeated is a wonderful thing to have. You also want to have a defined step where you see what worked and what didn’t, so that you can improve your efforts as you go on.

Tracking:

Track what works! Do more of that! Install Google Analytics or similar to see what keywords people are reaching for on your site. Keywords (or AdWords data) are great sources of future improvements. Track conversions based on landing page, and create more content based on the content which is really winning. If content should be winning but isn’t, figure out why for later iterations — maybe it needs more external or internal promotion, a different slant, a different target market, etc.
Case Study

Getting into the heads of my teachers for a moment — a key step — most teachers have a lesson planned out and need an activity to slot into it. For example, they know they have a lesson about the American Revolution coming up. Some of them, who already like bingo, are going to look for American Revolution bingo cards. If my site ranked for that, that would be an opportunity to tell them that they could use software to create not just American Revolution activities but bingo for any lesson if they just bought my software.

So I made a CMS which, given a list of words and some explanatory text, would create a downloadable set of 8 bingo cards (great for parents, less great for teachers) on that topic, make a page to pitch that download in, and put an ad for Bingo Card Creator on the page. Note how I’m using this content to upsell the user into more of a relationship with me: signing up for a trial, giving me their email address, maybe eventually buying the software.

I have a teacher in New Mexico who produces the words and descriptions for me. The pages end up looking like this for the American Revolution. She produces 30 activities a month for $100, and I approve them and they go live instantly. This has been going on for a few years. In the last year, I’ve started doing end-to-end conversion tracking, so I can attribute sales directly to the initial activity people started with.

This really works. Some of the activities, like Summer bingo cards or Baby Shower Bingo cards, have resulted in thousands of dollars in sales in the last year. $3.50 in investment, thousands in returns

This graph shows the 132 of the 900 activities which generated a sale in the last year. You can see that there is a long tail which each generated one sale — in fact, a hundred of them. Sure, you might not think that Famous Volcano bingo cards would be that popular, but I’ll pay $3.50 to get a $30 sale as often as the opportunity is offered. These will also continue producing value in the next years, as they already have over the last several years: note that roughly half of these which produced a sale in the last 12 months were written in 2007 or 2008.

This took only a week or two to code up, and now 5 minutes a month sending my check and a thank-you note to the freelancer. I’ve paid her about $3,000 over the last few years to write content. In the last year alone, it has generated well over $20,000 in sales. If you do things this efficiently, SEO becomes a channel like PPC — put in a quarter, get out a dollar, redeploy the profits to increase growth.

Any software company can create content like this, with a bit of strategic thinking, some engineering deployed, and outsourced content creation. Try it — you can do an experiment for just a few hundred dollars. If it works, invest more. (Aaron Wall says that one of the big problems is that people do not exploit things that work. If you’ve got it, flaunt it — until it stops working.)
Linkbait

Linkbait is creating content intended to solicit links to your website. This can be by exploiting the psychology of users — they show things to friends because they agree with them strongly, or they hate them. They create links because it creates value for them, not value for you — it increases their social status, it flatters their view of the world, it solves their problems.

All people are not equal on the Internet: twenty-something technologists in San Fransisco create hundreds of times more links per year than retired teachers in Florida. All else being equal, it makes sense to create more of your linkbait targeted at heavy linking groups. They’ve been labeled the Linkerati by SEOMoz, and I recommend the entire series of posts on them highly.

Software developers have some unique, effective ways to create linkbait. For example:
Open Source Software

OSS developers and users are generally in very link-rich demographics. OSS which solves problems for businesses tends to pick up links from, e.g., consultants deploying it — they will cite your website to justify their billing rate. That is a huge win for you. There are also numerous blogs which cover practically everything which happens in OSS.

OSS is fairly difficult to duplicate as linkbait, because software development is hard. (Don’t worry about people copying it — you’ll be the canonical source, and the canonical source for OSS tends to win the citation link. Make sure that is on your site rather than on Github, etc.)

OSS in new fields in software — for example, Rails development the last few years — has landgrab economics. The first semi-decent OSS in a particular category tends to win a lot of the links and mindshare. So get cracking! And keep your eyes open for new opportunities, particularly for bits of infrastructural code which you were going to write for your business needs anyhow.
Case Study: A/Bingo

I’m extraordinarily interested in A/B testing, and wanted to do more of it on my site. At the time, there was no good A/B testing option for Rails developers. So I wrote one. It went on to become one of the major options for A/B testing in Rails, and was covered on the official Rails blog, Ajaxian, and many other fairly authoritative places on the Internet. It is probably the most effective source of links per unit effort I’ve ever had.

Some tactical notes:

Put it on your website. You did the work, get the credit for it.
Invest in a logo — you can get them done very cheaply at 99designs. Pretty things are trusted more.
Spend time “selling” the OSS software. Documentation, presentation of benefits, etc.
OSS doesn’t have to be a huge project like Apache. You can do projects in 1 day or 1 week which people will happily use. (Remember, pick things which solve problems.)

In addition to these, there are several more extensions available specifically for SEO.

Update: Ann Smarty (the queen of SEO tools) over on SearchEngineJournal pointed out SEO Site Tools, and it looks excellent. Check it out!

Firefox SEO tools

Chrome is fantastic and will keep getting better, but for now it’s all about Firefox for SEO tool plugins. The best plugins on Firefox for large site SEO include the following:

SEO Book toolbar
SEOmoz toolbar
SEO for Firefox
Web Developer toolbar
SEO Quake
Firebug with yslow and page speed
WAVE

SEO Book’s toolbar is a handy one-stop reference point for looking at overall strength of a website, with easy access to key metrics such as inbound links (which it breaks up by type including .mil, .gov, and .edu), cache dates, indexed pages, key directory listings and other basic stuff. To be honest, its metrics aren’t the greatest, but it offers one of the quickest snapshots of a site’s authority and power to rank. Its real strength, however, lies in the data pulled in through other tools. With just a click, you can view the organic and paid search traffic data SEMrush and Compete have on hand, and pull in unique referring domain information from Majestic.

Its other strong point is the ability to compare SEO metrics of up to 5 sites at once. This is a very handy way to gauge the strength of competitors in SERPs, to locate high-value link opportunities, and to benchmark sites before undergoing extensive SEO work. SEO for Firefox is another excellent tool by Aaron Wall that, among other things, allows you to display various SEO metrics on-demand (or automatically, if you’re not as nice a person to APIs and search engines) directly in the SERPs. Even cooler, SEO for Firefox has an export to CSV option available. This is extremely handy when you’re doing specific site: searches and need to export the search results into a file for further analysis. Set the search results to 100 and export. Important note: you’ll need to use the older version of Google’s homepage for this to work, as Google’s new look isn’t compatible with the plugin. Other plugins of note for Firefox include the WAVE toolbar, which shows the semantic structure of pages in a very simple way. While the Web Developer toolbar also has a way to check header structure, I sometimes prefer WAVE because it’s very easy to toggle views and it works quickly. It also shows a very clear view of h(x) tags on a page. These show a “before and after” using the WAVE toolbar to quickly check a page’s semantic structure: The Web Developer toolbar has been written about many times in the past so I won’t bother to cover it here, but rest assured it can do pretty much anything and everything you need for development debugging (and that’s often part of SEO work). Another such tool is Firebug, which is absolutely essential but beyond the scope of this article. Just get it, and start using it, especially the Yslow (Yahoo!) and Page Speed (Google) add-ons. They do give different information, and personally I’ve been preferring Google’s Page Speed of late as it seems to be more accurate. It also happens to be based on the developer kit present in Apple’s Safari browser.

SEO Tips 2012 For Google

2012-01-28T15:22:00.000-02:00

These 50 SEO Tips 2012 cover everything 2012 from the basics to some of the same SEO techniques we use daily to dominate competitive verticals. We hope you enjoy the list and feel free to add a few of your own in the comments section or pass them along to others so they can enjoy them as well.
BEST SEO Tips For 2012 | Search Engine Optimization 2012 | Tips SEO | The Best Secret SEO
1. Canonical Issues - check canonical issues to make sure there is a preferred default page or domain preference (http:// or www).
2. No reason to have 3 variations of a home page .html, .php and default.htm, depending on your programming platform, server settings (Unix or Windows) as well as if you are using static pages or a content management system you will need to consolidate your website to either http:// or http://www to avoid splitting your site into less potent slivers.
3. Indexation and Crawl Frequency – See how many pages are crawled in a site to determine crawl frequency.
4. If you have a home page that is crawled regularly and your internal pages are ignored, then this is often a result of lack of internal or external links.
5. You can implement sitemaps on a folder by folder basis, then link from the footer in a site template to a maser sitemap page (where all the mini sitemaps are linked to) to increase indexation. This way the link from the footer consolidates the ranking factor to one page and THAT page feeds the various site maps equivocally (through a tiered drip-down site architecture effect).
6. Orphaned Pages and Dead Ends – check for orphaned pages to determine if pages are linked sufficiently to ensure crawling.
7. If you have a page or sub folder in a website that is only linked to from a few pages, then you cannot possibly expect that page to rank well in search engines. If you yourself will not “endorse” a page by linking to it properly (contextually from keywords in the body copy) or from the primary or secondary navigation, then you cannot possibly expect search engines to pay that page with any more credence than yourself.
8. Also be weary of PDF files (which can rank on their own and sponge link flow from your website). Make sure PDF files have absolute links (use the complete URL) back to your site, so they do not pool ranking factor and trap it where the rest of your site cannot benefit.
9. Dynamic URL’s – If pages are dynamically created, try to remove or rewrite as many parameters in the URL as possible or use URL / Mod rewrite.
10. Any time you have session data or query string parameters in a URL, you are decreasing the possibility of indexation. Particularly if there are conventions such as ?PID=23D-55.aspx trailing along, when a SEO friendly naming convention could have taken its place with a bit of programming. You can rewrite entire segments, sub folders, categories, etc. without losing functionality or compromising SEO value.
11. Naming Conventions – Use proper naming conventions (subject or keyword first, then plural variation, modifier, then tag line).
12. Here is a more useful post about how to use meta titles, descriptions and naming conventions, but the gist is simple. Create a hierarchy based on a relevant platform of topically reinforcing semantics using keyword clusters and related synonyms to toggle relevance from what search engines deem as the co-occurrence matrix.
13. Manage Outbound Links - Try to cap outbound links per page to fewer than 50 links for larger pages (10 for top level pages that need more ranking factor).
14. The more links that leave a page, the less ranking factor the elements on that page have as equity. The only instance when this is not a concern is if the page itself is augmented from other strong internal pages or have strong inbound links from other sites to offset the hemorrhaging effects of excessive links leaving a page.
15. Footer / Site wide Links - Use footer links sparingly by tactfully to tie site segments together.
16. Footer links still work (using 5-10 keyword-rich text links at the bottom of a page), but that can also diffuse the intent of pages that do not have enough content to distinguish themselves from other pages. If a page in a site does not have more than 300 unique words on that page, it can lose relevance as the navigation and other code structures collapse and all interject their shingles to offset or diffuse the pages unique purpose and optimal continuity. For example if you have a page that is only a paragraph or two and you expect that page to rank for specific keywords, your navigation alone may trump the relevance for that page. Check your cached pages in text view to see how search engines view your code and your content without style sheets or java script .
17. Footer links can help bring balance to pages with less content, but use them on pages with enough content to weather their contribution. Broken Links – Check for broken links which could be hemorrhaging link flow and weakening a site from within. Broken links irritate search engine spiders, and when they cannot connect the dots, your sites rankings suffer. If you are using WordPress our plugin SEO Ultimate features a 404 monitor that sweeps the site for broken links which you can find and eliminate.
18. Alt Attributes in Images – Use alt attributes on images to preserve content integrity while providing internal links for ranking factor.
19. Using the alt attribute in images allows you to reinforce topical relevance with the on page text based content to improve a pages relevance score.
20. Anchor Text Optimization – Use pertinent anchor text and do not waste link equity from excessively linking to non reciprocating pages within a site.
21. Employing anchor text optimization means using relevant keywords to link to relevant pages within a site. Do this enough and before you know it you are virtual theming (which means creating a secondary navigation contextually through keyword co-occurrence).
22. This alone can distinguish your site from competitors as each granular layer consolidates ranking factor for a website. This alone is one reason why Wikipedia dominates search results, due to virtual theming.
23. Flattening Site Architecture – Keep site architecture as flat as possible or use breadcrumbs to aid in information architecture and crawling.
24. Avoid using sub folders excessively within a website domain.com/categories/products/color/page.html vs. flattening the url and site by using more descriptive naming conventions for a page domain.com/electronics-black-sports-watch.html
25. The closer the more competitive keyword landing pages are to the root folder, the easier it will be for them to gain additional ranking factor, page rank and page strength to express the content on that page.
26. Content Volume - Ensure you have enough content to topple a competitive keyword.
27. Trying to rank for a keyword with 5 million competing pages with a handful of content is an exercise in futility. You will need topical relevance which means articles, posts or pages all internally linked and consolidated to create the proper on page signals for that keyword.
28. For every keywords there is a relevance threshold and tipping point, you will need to offset competitors by having more on page affluence as well as off page peer review (links from other authorities). However, in either case, content is a requirement.
29. Contextual Links – Link contextually within related document to select preferred landing pages through virtual theming.
30. The premise is simple, if you are on a page about engines, and have a keyword pistons appear, then link the keyword pistons to the piston page. Do this for every keyword (only once per page if it appears more than that) and you have just added a virtual theme to your keywords. This means that each page can now work together collectively to support the parent theme (which is the main/root keyword itself).
31. Meta Tags - For larger sites, exclude meta descriptions but for smaller sites, use the meta data as an extra title or place for alternative keywords.
32. Always use a succinct and relevant title, but if you have multiple pages on a topic, then let search engines decide which keywords are more prominent and relevant by excluding the meta description / snippet from the page.
33. Also make sure that if you are using a content management system that your pages do not all share a common, generic meta title or description as a default. This is the fastest way to shoot down rankings in a site (lack of character).
34. Deep Links – Get at least 5-10 inbound links to each page via deep links from other sites in order to create buoyancy.
35. A page without links either from the site itself, or other sites is a page that has little value to readers or search engines. Popularity matters and for the millions of site owners who may or may not be aware of this simple fact, you MUST have deep links to a page if you want that page to exceed standard normalization.
36. A website replete with deep links (links to other pages other than the homepage) will start to have those individual pages rank and appear for multiple keywords. Not only does this create a more robust user experience, but the dependency for your rankings is not tied to an off topic or generic page like the homepage.
37. The take away here is, get at least 5-10 inbound links to each page minimum (if that page is expected to gain traction) otherwise, link to another page that is the preferred landing page and get deep links to it.
38. Keyword Stemming - Link to a page with multiple anchors (to create keyword stemming) and with “exact match” keywords to elevate just that term.
39. You can control how each page in your website ranks by being mindful about internal and external lining habits. This post called SEO Rankings and How to Create Them provides a masterful breakdown of this process.
40. RSS Feed Syndication - Set up multiple RSS feeds within a site to syndicate your content to attract natural backlinks from other sites.
41. A proper RSS campaign alone can build sufficient links for your website. Combined with a content development strategy and time-released topical content, this alone can drive traffic and increase domain authority to produce rankings and relevance in even the most competitive vertical markets. This post SEO, RSS and the Power of Syndication provides SEO techniques and tactics for RSS feeds and RSS aggregation.
42. Trust Rank – Linking from aged pages can pass along trust to new landing pages or sub folders or sub domains. Don’t look past your own site for ranking factor.
43. Passing along trust rank can save you months of waiting for search results to mature from fresh content. Here is a post that shows you how to identify and link from older more relevant pages to new pages to augment rankings and more importantly, trust. This method is designed to augment on page SEO and consolidate ranking factor from all pages to the new preferred landing page.
44. Sitemaps – Use sitemaps to not only tie the site together, but also as a way to nourish pages like an irrigation system through linking to them.
45. Here are a few other useful SEO tips you can use in addition to using sitemaps to improve rankings.
46. Sub Domains – Despite abuse in the past, sub domains still work.
47. If your website is sagging under its own weight, then segment a new section of the site with a subdomain to emphasize topical content or to topple a competitive keyword vertical.
48. Search engines pay particular attention to keywords in the URL and while you cannot always make the best of a bad situation, sometimes you can create islands of relevance using a keyword rich subdomain to augment your existing website to create a new beacon of relevance.
49. Here is a post on which is better for SEO, subdomains or subfolders. The choice ultimately is up to you, or even using a combination of both is entirely relevant. Site architecture must work in tandem with content, links and conversion. All are mere pieces of the puzzle until consolidated.
50. Consider this our late stocking stuffer to you all and we wish you a happy and prosperous new year from SEO Design Solutions. If you haven’t already, feel free to subscribe to the RSS feed for daily SEO tips and tactics to distinguish your website in search engines. All the best to you all in 2012.

SEO BlackHat And How To Cheat SEO

2012-01-27T13:21:00.000-02:00

Black Hat SEO is an on going "cheat" article on how to manipulate SEO results search engine optimization. We add to this article quite often so bookmark this page. we do not recommend to use this way, use it at your own risk.
Remove info from a Search Engine – Short term
You can’t remove anything. Don’t listen to what any other so-called “SEO Expert” says. All you can do is push the information down further.

Here is a cheat way of manipulating the results of most search engines:

Low budget approach--

1. Download a program [Bing for it] called Tukanas Hits Generator. Next, you need the password: "AAAAAAAAA". Make sure you get the real software, there's some bogus ones out there.

2. Set the program up (URL list tab) to contain the same URL as the one that does NOT contain your unwanted information. For example, google your name + something. Like:"my name" +goodstuff. If the results are the ones you are wanting (without your priv info), copy-and-paste the URL on your browser (the Google/Bing/Yahoo URL) and paste it into the URL list of Tukanas.

3. Go to HideMyAss and look for their IP:Port proxy address list. Copy and paste into Tukanas's Proxies tab. You can edit the proxy file directly on your harddrive which may be faster, just keep the same format but delete the existing addresses there-- they'll be dead by now.

4. Set the program (Statistics tab) to the following:

Hits Per URL: 10000
Number of threads: 25
Socket timeout (send): 10
Socket timeout (receive): 10
Hits per hour: 500

Make sure all check boxes are checked. Hit the "START" button and walk away. This is a very similar cheat that those "removal" websites use.

You'll need to do this for many weeks, run it as often as you can. Don't use a computer you often use, if you can help it.

The Effect:

You manipulate the search engine into believing people want your name associated with a keyword. So eventually you can type in your name (in quotes) and those associated keyword elements will appear first. You cannot remove the original, bad information. Don’t even try, you’re wasting your time.

Warnings:

Tukanas is a non-supported piece of junk software so don’t put too much faith into it.
Using your own IP instead of a Proxy list will cause Google to BAN your Ip/Mac from using Google. Not good. Obfuscate your PC as much as you can.
It’ll take weeks of running this app over and over and over and…

Remove info from a Search Engine—Long term

If you’ve researched how to remove info from a search engine then you already know the common ways of doing it. Allow us to iterate:

Ask webmaster to remove info. Most won’t, especially hate machines—they love the drama.
Go to the search engine’s “customer service” or “webmaster” page and follow their instructions. Google rarely removes anything. This is one of the reasons why BING is becoming more popular as (surprisingly) Microsoft is more merciful. Google is a LIBERAL organization so if your information contains liberal topics, you won’t get the time of day from Google. In fact, you’ll notice liberal websites will always get higher preference on their results. Google has their “Favorites”. They claim they don’t but we have antidotal evidence that they do with the DailyKOS hate machine being one of their favorites.
Respond to bad info with good info. Hopefully someone with some intelligence will dig further to get the “other side of the issue”.
Pay a service like Reputation. Note these guys can’t do much more than push your information down 2 or 3 pages and for a lot of money doing some of the techniques we've already mentioned. We’re talking thousands of dollars. Save your money and go to step #9 instead, you’ll get better results.
Write biographies on all the Biography websites. Use your real name and real data putting you in a better spotlight.
Write positive things on blogs using your real name. Accentuate the positive helps eliminate the negative. Constant… constant… constant writing on other blogs and websites is necessary, even for up to a year or more. If the website you are trying to push down is real popular, it'll be very tough to get it to move. If the website is a popular LIBERAL website, you'll never get Google to bump it down; even Reputation has problems with these.
Your information will be on the search engine forever and ever and ever. Nothing can remove it (we're working on this right now). Don’t use your real name if you can help it, especially if what you say could be misconstrued and become the target of a hate machine on the Left or the Right. The positive thing about this is—eventually every citizen on the planet will have a bad reputation because, face it, we’re not all perfect.
Get an injunction in court against the Search Engine to remove the data. Much harder, more expensive, but a definite solution. You’ll have to get that injunction in the State that the Search Engine is based. For example, Mountain View, CA is the location of Google and where you’ll need to go.
Bribe a Search Engine employee to remove data. This works and could cost you a few thousand dollars but we know of people who have successfully done this. You’ll find employees on LinkIn.com. Don’t be stingy; these people are putting their jobs on the line for you.
Do press releases with your name in it. You’ll usually have to pay for this but it works and it’s fairly inexpensive.
If the info listed about you is defamatory and the webmaster won't remove it, try the website's ISP. Many Internet Service Providers have a set of rules they follow and many don't allow hosted websites to post defamatory information. You can find out a website's ISP using this whois function. This information could lead you to the ISP's own homepage and, hence, their policies.
Support any legislation in the future that targets Search Engines and their contents. For example, the "PROTECT-IP Act" currently in congress can be manipulated to shut websites down that have bad info about you using loopholes. This same bill could shut down Google's search engine (not necessarily a bad thing all things considered).

Remove an offending website permanently

Everybody talks about how to use Google's commands to search for credit card numbers, free files, etc. Those are stupid tricks worthy only of criminals. We're not criminals, we're simply trying to remove information! Therefore, Curious Internet has no interest in such childish behavior.
One way to remove an offending website is to "proxify" them. This, of course, will remove the entire offending website from Google leaving their webmaster scratching his head. There are work arounds for the webmaster but, like with radar guns and radar detectors, there's always another way to skin a cat (eww).
This is involved. It is also a recognized problem with Google who has not yet figured out a sure fire
way of fixing it. In fact, they've been researching it for over 2 years now and still have no real way around the problem.

You need:

1. Dedicated computer running Windows
2. Proxy server software
Get it from: http://www.youngzsoft.net/ccproxy/proxy-server-download.htm
3. Web crawl software to copy the offending website's entire contents.
Get it from: http://www.4shared.com/file/jJ0AZ8mh/HTTrack_Website_Copier.html

Instructions:

Set up the proxy server software, which is beyond the scope of this article. Once you have set up the software, go to the home page of the offending webpage and start a crawl to copy the entire contents to a directory on your harddrive. Using the web crawler is easy but beyond the scope of this article.
Now, set up your proxy to allow Google crawler to crawl web pages on itself. Make sure your web "URL" on your proxy has the same name as the offending website. For example, if the offending web site is "hatemachine.com", yours will be "myproxyservername:\\hatemachine.com".
Modify the fake website's webbot file to "not index" and "not follow" all pages. You can Bing for those instructions elsewhere.

Step up a local website on your dedicated PC. Here are the instructions:

Make sure you have cable modem, DSL or another high-speed connection. A dialup telephone modem is NOT good enough.
Get a DNS hostname for your home Internet connection. This is not the name of the offending website but a different name such as "byebyebaby".
Get a static local IP address for your computer within your home network. If you are using a router with DHCP, make sure you dedicate a single address to your dedicated PC.
Configure your router to correctly forward connections on port 80 (the HTTP port) to your web server. Even if you think you don't have a router, you probably do— many popular cable and DSL modems include wifi or wired Ethernet jacks for multiple computers, which means they contain a built-in router. If your ISP blocks port 80, choose an alternative port number and forward that (or get a better ISP that welcomes websites at home.
Configure Windows Firewall to allow your web server to communicate on port 80.
Get Apache as your webserver. This is beyond our scope of explaination but isn't that hard to do. You will want to host a "copy" of the offending website on this machine.
Test your web server from your own computer.
Test your web server from a computer that is NOT on your home network to make sure you followed all of the steps correctly.

Next, make sure you add your website to the search engine's "Add URL" feature. This will make sure the search engine crawls your website, otherwise they won't even know you exist.

Congrats, the offending website will go bye-bye in the next few days.

How do you get around someone doing this to you? Well, that too is beyond the scope of this article. We don't want to give away that information as it'll help offending webmasters correct the issue. But, should one figure it out then all you need to do is repeat the steps of recrawling their website and rewriting the webbot file.

Why does this work?

In a nut shell, by setting up a proxy server you are creating a faux ISP. On this faux ISP you are creating a website with the same name as the offending website. This duplicate website naming is what causes the problem with the search engines. Because search engines don't index sites based on their ISP server AND their URL name, they can be taken advantage of. So simple a child could do it.

Now that this secret is out (less than a hundred people knew about it before this writing, we suspect), you'll now see a lot of websites disappear from Google, Bing, and others.

NOTE: As of 1/2/2012 we've tested this hack and it works on Google. We are testing Yahoo. Curious Internet is developing a Weapon of Mass Disruption program which targets search engines (seWMD). If we can't get them to work nicely with people, we can use their search algorithms against them. Yes, this can be done. Most search engines use Mash Up processes and correlation algorithms to sort and search their data. These algorithms are considered trade secrets however their behavior is easily analyzed using a number of experiments that we've had in place for quite some time (see www.googleschmoogle.blogspot.com as an example, other experiements are being kept secret).

Like KFC and their secret mix of herbs and spices, once you analyze the information yourself you are free to publish that information. That is our goal.

WordPress SEO

2012-01-26T13:59:00.000-02:00

WordPress SEO

Plugins is most Free Premium SEO peoples use WordPress for learn techniques search engine 2012 which is better blogspot or wordpress, some peoples use godaddy and hosgator then redirect to blogspot. that's find not breaking google seo. i will show you possibly the most powerful contextual Backlink get your traffic daily coming from search engine. Imagine having the seo plugins magic into your hands and be able to turn hundreds and even thousands of keywords into contextual links, uplifting your Google rankings like never before. Want to improve SEO on a WordPress blog? This tutorial discusses how you can optimize ur blog using SEO techniques to improve indexing of their Blog WordPress and achieve a better ranking in search engine results.

In this article I will be discussing the following WordPress help tips for SEO Plugins :

Adding Your WordPress SEO to Major Search Engines

Optimizing WordPress Post Titles

Utilising Meta Keywords and a Meta Description

Using Keywords in Alt Tags and Image Titles

Using Target Keywords in Your Post Content

Optimizing WordPress Title Tags

Optimizing Your WordPress Permalinks

Making Use of HTML Heading Tags Within Posts and Post Titles

Adding Breadcrumb Navigation to your WordPress

Getting listed in the major search engines is a must if you want to get traffic from search engines. I have written several in depth articles about how to add a sitemap to major search engines and how to add your blog to Google, Yahoo and MSN so I will not repeat myself. Follow these articles for step by step walkthroughs

Optimize Your Blog Post Titles

Major search engines lend a lot of weight to titles so it is important that you craft your post titles carefully. To optimize your post titles make them keyword rich and ensure the title clearly explains what the blog post is about. Try to put your keywords at the beginning of your title for best results and avoid repeating your keywords within the title. Avoid long titles as Google only displays about 65 characters in the search results anyway.

Title tags are important if your WordPress is to attract traffic and rank in search engine results. On your blog home page the blog title appears between the title tags while on each individual post page it is the name of the article itself. While the title tags themselves are unseen by the visitor to your blog they are read when search engines crawl your blog.

Search engines use title tags to display your post title as a headline in search engine results. Search engines also display a description of the article either by extracting it from the post content usually by picking up the first 150 characters of your post or by reading the meta description of the post if one exists.

Meta descriptions can be crafted for individual posts in WordPress to good effect. Make descriptions unique for each post and ensure they contain your target keywords and keyword phrases to encourage search engines to extract snippets from them. To find out more about adding a meta description to an individual post please see my article Adding Meta Tags to WordPress Blog for Better SEO

Add Meta Tags and Blog Description to WordPress

Adding meta keywords and a blog description to your WordPress blog can boost your rankings by helping visitors locate your blog using keyword and keyword phrases. To find out the best method of inserting these into your WordPress please refer to my article about Adding Meta Tags to WordPress Blog for Better SEO

Use Keywords in Alt Tags and Image Titles

Optimize the images used on your blog by making use of the alt tags and image titles. For some tips on SEO and images please refer to 10 Tips to Build Site Traffic for a WordPress Blog

Use Target Keywords in Your Post Content

Make sure you know your targeted keywords and use them within your post content. One of the factors in determining rankings is the relevance of the targeted keywords in relationship to the text that appears in the post content.

Change the Order of Post Title and Blog Title for Better SEO

One key change you can make to WordPress that will markedly improve the SEO of your blog is to adjust the title tags.

By default WordPress title tags are not optimized for search engines. The name of the blog appears before the name of the article which is not search engine friendly. Since search engines read left to right and give preference to what appears first having your blog name display before your post title is significant. To improve SEO it pays to adjust the order of title tags so that the your post title appears first:

To find out how to adjust the title tags of a WordPress blog please refer to my article Adjust WordPress Title Tags to Improve SEO

Optimize Your WordPress Permalinks

Hand in hand with a title tag is the permanent permalink that is created when a post is published. If the title of the post is more than about 35 characters long you will strike problems with WordPress because it will shorten the title to a 35-40 character permalink. Some very ugly results happen because of this factor

A totally useless permalink results because the WordPress keyword has been left off. Learn more about crafting titles and working around the limitations of WordPress permalinks in my article How to Create Search Engine Friendly Permalinks

Improve SEO by Making Use of Headings for Post Titles

Heading tags are important for optimal SEO. Most WordPress templates use html header tags sized <h2> or <h3> for the post title. In the past major search engines like Google gave precedence to tags with <h1> ahead of anything else but how important <h1> tags are today is less certain. You could tweak the heading size of your post title if you wish however take care to ensure the look of your template isn't compromised. A bigger font will result and this may mean other parts of your blog will need to be adjusted to compensate. To find out what size your blog title is look for the following lines in your template.
As can be seen this template blog title is in <h3>. To change the size of the tags just substitute the appropriate header tag where <h3> appears

Improve SEO By Making Use of Heading Tags Within Posts

Heading tags can be used to good effect in your posts. Make sure you have only one <h1> heading per page if you have one at all and reserve this for your post title. Make use of <h2> and <h3> headings throughout your post to emphasize key points and targeted keywords. Major search engines do take notice of <h2> and <h3> headings when crawling your blog. To add emphasis to a heading within your blog simply enclose the heading in <h3> tags.

Add Breadcrumb Navigation to your WordPress

There is a hack that can be used to add breadcrumb navigation to a WordPress blog. Adding breadcrumb navigation can boost your SEO of your blog as well as improving how readers get around.

For the Pro WordPress, Wordpress SEO Plugins, Money Hungry online Marketers and in-fact anyone wanting MORE online;

Now - fast forwarding a year or 18 months, I have personally setup over 300 Wordpress blog sites and use them to promote affiliate offers, blast SEO results through the roof and every element of online marketing that you can imagine (read that sentence as.... "Ways to Make Money!")

How would it feel like to suck an 800 word keyword list STRAIGHT outta Google, upload it - and instantly have 800 powerful, contextual hyperlink words lined up and ready to go… scoring for you higher rankings, more clicks, and more revenue?…

This is a dream come true for pro WordPress and super affiliates who cannot wait to squeeze the maximum out of their blogs and search engine positions…

A blog with (lots of) traffic and just a few contextual links is probably making little to no money. Yet a blog with less traffic and more contextual links, will start getting more traffic, improve search engine rankings, and generate extra revenue, exponentially.

If you have multiple blogs as I do, you’ll find yourself spending days and nights managing links and keywords, and this is not what will make you BIG money, but not having those links inside your blog, will loose you BIG money! This is important, so read that part again…

Contextual linking and internal backlinking are key on-page SEO factors. The more back-links you point to a particular post on your blog, the better your Google (SEs) rankings, this is a known fact!

If you want to out-rank your competitors, you not only need back-links from other people’s sites and blogs (we are talking about the off-page SEO factor here), but you need to link back to the post/page you want to rank for with that particular keyword/key phrase (on-page).

Introducing Keyword SEO WP Plugin… the premiere WP plugin that puts your contextual back-linking and page interlinking on auto-pilot… like nothing else!

It sucks 100’s of keywords from Google's Keyword Tool and creates DEEP back-links to any page of your choice - from any of these phrases...

Hold onto you seat tight because YOU have the ability to include what we are calling Expansion Packs. What does it do?? An Expansion pack - works like this....

Say your keywords are roof repair & roof maintenance.

You could then apply an expansion pack of "Cheap word" (example only)

And the expansion pack consists of these three terms.

(The expansion pack can be unlimited in depth - let's just work on three... and you do the math - for 30 or even 300...)

So - our three terms in our first expansion are..

cheap
low cost
economical

So for Roof Repair and Roof Maintenance, after applying the expansion pack - you now end up with.

cheap roof repair
low cost roof repair
economical roof repair
cheap roof maintenance
low cost roof maintenance
economical roof maintenance

And so on.

You can create your own expansion packs (unlimited)

For Example:

Expansion pack - of all the US states or cities
An expansion pack for 50 'Discount words'
AN ultra targetted expansion pack of 100 proven 'Buying words'

Etc... You can see that this can create a keyword list - unmatched in coverage

The thing about the DEEP links is huge - you could for example - load in an entire Sitemap
And have it randomize its pages - and add the expanded keywords. You can multiply your keyword links dramatically.

So - thousands of targeted and long tail keywords - immediately turned into linking phrases - and directed to DEEP pages of your sitemap... For Ultimate Google link love!

You get WIDE coverage of phrases and deep coverage of pages.

It has huge power - you can get massive variety of the keywords and phrases that point to your pages - and good DEEP linking to not just the homepage. You can also set a single domain across all keywords - or individually set a different URL to any single keyword you choose

Imagine this…
you have 1000 unique terms all related to make money online.... variations like:

    make money now
    online money making
    get paid online
    make passive income
    earning cash
    etc, etc...

With Keyword SEO WP Plugin you link each one of them thousand phrases to a (or multiple, or randomly selected from a list) page or URL.

Now - you have content going onto your blog (or - multiple... blogs), content that you have written, content from autoblogging, content from RSS feeds, content coming from everywhere...

Anytime - that any one of the combinations of those words is published on any blog you have the plugin installed on, the link is automatically created, hands-free back-linking!

You see, you can go on right now - posting to blogs... Either yourself or using some automated content plugins.... You can keep getting articles out there in the world... carry on building social profiles and posting them, even running the awesome social bookmarking or all in one suites (like SEnuke). I know... because I was doing all those things daily.
But - if you take action and install insane WP Robot plugin, you can dramatically change the results you are getting in the search engines and natural traffic... (You know - the kind that is worth GOLD to anyone online).

Heatmaps show us - that the majority of people who are visiting a page are more inclined to click on a
WELL PLACED CONTEXTUAL LINK,
made up of anchor text, related to the subject of interest, rather than any other form of link on the page.

How about one simple plugin that can dramatically increase the amount of targeted clicks -while at the same time making your blogs GOLDEN in the eyes of Google...?

Here are some other plugin features you should know:

Keyword SEO WP Plugin works with a Bit.ly account so you can instantly cloak all of your affiliate links with a proper redirect URL - protected by Bit.ly - No more stolen commissions, and you get the full benefit of click tracking on each link as it is auto created.
Choose to set your links on DOFollow or NOFollow to make sure Google is seeing you do all the right things
Expand your keywords list with unlimited adjectives (Expansion Packs). Then designate URLS to those terms and each time any combination of those words is published - a specific 'contextual' (the best kind) of link is created. This can be randomised - across thousands (or tens of thousands) of specific urls or pages.
Creating unlimited contextual (affiliate) links and interlinked pages feels like a breeze, as this plugin does the job for you; no tedious editing, no hard labor!
And a HUGE Benefit. The plugin can work in a centralized system. Meaning - you can upload onto one CENTRAL blog - and have the Keyword SEO WP Plugin robot go to work on ANY
number of connected blogs... meaning that.. You can have links created on 5, 10 (100!! Or more) blogs. Track clicks across all of them, and simply change the URL of ANY link created - instantly - on all sites... by simply logging in to ONE centralized point.This also means that in the setting up of your Keywords and links for any one campaign you are running... you only need to do it once. Then simply upload the plugin to as many other blogs as you like - and that entire keyword - Links - urls setup is instantly done on all other blogs you upload to!!

A breadcrumb provides text-based navigation by displaying the visitor's location within a blog. A breadcrumb provides shortcuts to enable visitors to quickly get around your blog and jump from one part of your blog to another. For example a breadcrumb for a post about meta tags would be Home > Meta Tags >Add Meta Tags to WordPress for Better SEO. An anchor text such as 'meta tags' tells search engines about the subject of the linked page. Search engines view a breadcrumb with a text link to relevant keywords in the post as important.

To find out how to add a breadcrumb navigation to your WordPress blog please refer to my article Add Breadcrumb Navigation to a WordPress

This article has focused on providing you with solid WordPress SEO advice, tips and tricks for the WordPress. It will help you achieve good SEO results for your blog. Good luck. If you have time let me know about your experiences.

DOWNLOAD WordPress SEO Plugins Here

SEO (Search Engine Optimization)

2012-01-26T08:38:00.000-02:00

SEO is a system (Search Engine Optimization) how to achieve the number one search organic result in a smart and a little creative in writing content. basic seo tips guide on many we encounter in various websites and blogs, one of which is zooming who discuss specific seo for beginners 2012. The main problem of the beginner is not concerned google algorithms are always changing from time to time. It makes some great websites to be larger because it is always held the principle that.

We also worked on include organic seo, WordPress SEO, joomla, vBulletin, it all blogspot and blogger. learn seo is not easy and not too difficult, it is necessary foresight in designing a website or blog. how traffic, backlinks and visitors. it must be smart to use techniques. SearchMasters rank well on the Google because we've put SEO principles into action, just as we will action them on your websites. Yes, ranking methods are a secret the Google holds very close. But there are some fundamental principles that will get you higher on Google and the other search engines.

SEO Consultants Search Master Michael Brandon has been a speaker at WDANZ Conferences, and has led well received web developer and public Internet marketing training courses around New Zealand, the latest at a WordPress camp in Wellington 2012.

Search Engine Optimization ( SEO )

In-depth SEO site review & audit
Keyword analysis
Initial ranking report
Onsite SEO optimization
Optimized, branded & distributed articles
Custom Branded Press Releases
HTML/XML Sitemap
Robots.txt Review
404 Error Handling Page
Canonicalization
301 Redirects
Search Engine Submissions
Paid Express Submissions
Manual Directory Submissions
Blog Design & Maintenance
Mobile Site Optimization Consulting

The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure. Search Engine Marketing (SEM) involves a combination of free website submissions and paid search engine listings, to ensure your website reaches customers using search engines to research purchase decisions. Search Engine Optimisation (SEO) is the art and science of increasing your website’s visibility to search engines for those important keywords and phrases that are relevant to your business. Search Engine Optimisation typically includes keyword research and development, competitive analysis and industry benchmarking, back end coding optimisation, website submissions and results reporting

How To Anticipation All Websites Has Been Closed Or Shut Down by FBI Feds | Megaporn, MegaUpload

2012-01-24T15:29:00.000-02:00

Megaporn.com and MegaUpload.com Closed Shuts Down by FBI Feds

This is unbelieveable FBI Feds shut down and closed megaporn.com, megaupload.com. the reasons is about piracy copyright. 2012 is an exciting year now all file sharing websites was deleted files thats include film, music and others. then how to outsmart seo because it is a golden opportunity to increase visitors. now many large websites that were uprooted and visitors will automatically switch to other websites. find a safe place and a unique new visitors. if it is true that the entire website in violation will be closed then this is the end of the internet.

how to overcome the websites that are not closed by the FBI

moving servers to another country with no piracy laws
immediately backup your files and notify visitors if the lid had to move a website where
file online for a private use that is considered dangerous

anonymous hackers attacked the website for the fbi is not the right solution, the solution right now is called for the entire website to move servers to another country so fbi can feel how hard it is to find information and how valuable the information. we do not need to fight fire with fire we need is to muffle the water. seo 2012 is very fun now because so many websites now has been down. sopa/pipa will not stop because the backups by large companies from the world of movies and music, even google was trying to think how to find solutions of these adverse events. according to a Bureau press release, seven individuals have been officially charged with robbing from the rich to give to the poor (and also to the young rich who don’t want to spend their allowance on new episodes of Parks & Recreation). The press release alleges that Megaupload was a criminal enterprise run by a man variously named Kim Dotcom, Kim Schmitz, and Kim Tim Jim Vestor, along with six other European dudes with exceedingly European names like Sven and Andrus and Bram. (The FBI refers to the enterprise as “The Mega Conspiracy,” which is probably already the title of Dan Brown’s next bad novel.).

Four of the people named—including Dotcom, Ortmann, Megaupload.com chief marketing officer Finn Batao, and developer Bram van der Kolk—are in custody, arrested in New Zealand today, according to the FBI. The FBI worked with authorities from New Zealand, Hong Kong, the Netherlands, Canada, Germany, the UK and the Phillipines, and in concert with US Immigration and Customs Enforcement on the case.

The swift and relatively unannounced takedown has created a huge stir in the internet-technology sector and, more acutely, in the thriving tech startup industry. It sets an ambiguous precedent that services used to share files, where the possibility of abuse (ie sharing copyrighted material unbeknownst to the company’s administration) may be grounds for indictment. For instance Dropbox, the personal file sharing service, may have to become increase intervention and filtering to duck a similar raid in the future. The scare of this materializing was what lead to the internet wide protest against the SOPA bill yesterday. there are rumours flying around twitter about new iterations of Megaupload and Megavideo. Also, these are so far all fakes. The most popular New Megaupload is http://megavideo.bz/. The site allegedly hosts a a recent backup of the downed Megaupload but with a non functioning sketchy layout, consistant server outages. The UUID UA-6383685-1 points to number of other megaupload ripoff sites that exist only to display advertising when someone miss types the url. the individuals in the criminal enterprise each faces a maximum penalty of 20 years in prison on racketeering charges, five years for conspiracy to commit copyright infringement, 20 years on money laundering charges and five years on related charges. Anonymous, which has previously set its sights on PayPal, Sony and major media executives, was more blunt in its response. The group disabled the Justice Department’s site for a time, and it also claimed credit for shutting down sites for the Motion Picture Association of America and the Recording Industry Association of America, two of the most powerful media lobbies in Washington, as well as those of the Universal Music Group, the largest music label, and BMI, which represents music publishers.

“Let’s just say, for #SOPA supporters their #SOPAblackout is today,” Anonymous wrote in a Twitter post. In an e-mail, a spokesman for the group said it was responsible for the Web attacks.

The Megaupload case touches on many of the most controversial aspects of the antipiracy debate. Megaupload and similar sites, like Rapidshare and Mediafire, are often promoted as convenient ways to legitimately transfer large files; a recent promotional video had major stars like Will.i.am of the Black Eyed Peas singing Mega-upload’s praises. But they have become notorious inside media companies, which see the legitimate uses as a veil concealing extensive theft.

Mr. Dotcom, a portly 37-year-old with dual Finnish and German citizenship, has made himself a visible target. He splits his time between Hong Kong and New Zealand and casts himself in flamboyant YouTube videos. His role as one of the most prominent Web locker operators has earned him a half-joking nickname in Hollywood: Dr. Evil.

According to the indictment, he earned $42 million from Mega-upload’s operations in 2010.

The indictment against Mega-upload, which stems from a federal investigation that began two years ago, was handed down by a grand jury in Virginia two weeks ago but was not unsealed until Thursday.

It quotes extensively from correspondence among the defendants, who work for Megaupload and its related sites. The correspondence, the indictment says, shows that the operators knew the site contained unauthorized content.

The indictment cites an e-mail from last February, for example, in which three members of the group discussed an article about how to stop the government from seizing domain names.

Basic SEO Tips

2012-01-24T07:07:00.000-02:00

For 2012 there is so many basic seo changes goal seo for beginner tips as we know google was updated algoritma search engine in this year, the new one is meta tag google plus as thumbnail result search engine. Some like to refer to it as Google Optimization and I think it is simply because of a small difference in how Google, Yahoo or MSN rank websites in their search results but Google is #1 Search engine today and many other engines use Google index for their search results. Regardless these tips will work for all engines. Free tips below are not in any particular order of importance as they are all crucial factors in Optimizing your site for Top rankings. At its most basic, "SEO" means finding ways to increase your site's appearance in web visitors' search results. This generally means more traffic to your site. While intense SEO can involve complex site restructuring with a firm (or consultant) that specializes in this area, there are a few simple steps you can take yourself to increase your search engine ranking. All it requires is a little effort, and some re-thinking of how you approach content on your site, simple WordPress SEO get started today.

SEO Basic Tips | SEO Tips 2012 | Important SEO | Basic SEO Tips

Find Related Keywords

Before you even build your website you need to determine what niche or theme your website is about. Same with any other page, there’s going to be main topic for it. Once you decide on topic, you need to find keywords and phrases that relate to your theme, analyze them and pick most relevant ones but they also should be keywords in demand. It would be a waste of your time to optimize your website for keywords that nobody is even searching for. How do you find in demand keywords? The most popular resources are WordTracker, KeywordCountry and KeywordElite. Using these tools you will be able to narrow your keywords to ones that have the highest search volume and not that many websites to compete against which is known as Keyword Effectiveness Index (KEI).

Analyze your Competition
Website linking structure and number of links pointing to your site or page is crucial to ranking High in Google and if you rank good in Google, chances are you’ll probably do good in Yahoo and other search engines but top 3 search engines that will bring most traffic are Google, Yahoo and MSN. Analyzing your competitors is important and included in Free SEO tips because search engines do analyze incoming links to your website as part of their ranking criteria which is called Page Rank (PR).

So what other websites are doing to rank on top of search results. In order to find out you need to gather a significant amount of data about the top ranking sites for whatever keyword or phrase you are trying to optimize your page for, like:

Competitions rank in the Search Engines Results for given keyword
The number of incoming links to the site home page, not including internal links.
What keywords they use in the title tag
Number of links containing keywords in the link text
PageRank of linking pages
The Alexa traffic ranking

Most of this information can be collected free by querying Google and Yahoo and using free seo tools but it is very time consuming and you can’t get all data in one place.

I use SEO Tool that can easily crawl a Web site and compile statistics on keyword usage throughout the site with single click of a mouse and all data is displayed in one window.

Title Optimization
Many SEO professionals still argue over this but the page title tag element is still one of the most important factors for ranking highly in the search engines.

The title tag is displayed as the first line of text in the blue row at the top of any browsing window. Search Engine Friendly title tag is ideally 3-9 words (60-80 characters) maximum in length, straight and to the point, this is what will show up in search engine results as a link to your page. Have at least one main keyword in title tag but don’t stuff all of your keywords in it. SEO Tip: make sure your Page Title Tag is relevant to the content on the page and EVERY page should have it’s own Title tag.

Meta Tags Optimization
META tags are hidden code of information in the head area of your web pages and is used to communicate with search engine spiders/crawlers. The most important META tags you need to utilize in your webpages are:

Description
Keywords
Robots

I personally don’t believe that sequencing of these tags in certain order is that important. Even though I see many websites put title tag after description and keywords tags lately but there is no proof that it is better for SEO. The effective META description tag consists of 25 to 30 words or less but using no more than 160 to 180 characters total (including spaces) or some Search Engines would not consider it Search Engine Friendly.

Optimization of Keywords Meta tags
The meta keyword tag is also sometimes useful as a way to help your page come up for synonyms or unusual words that don’t appear on the page itself but don’t fret too much over your Keywords Meta tag, instead utilize keywords and keyword phrases from your Title Tag element, Description Meta Tag, heading tag and first one or two paragraphs of visible content. Optimal Keyword Meta Tag has 15 to 20 words max. SEO Tip: Don’t repeat your keywords more than 3 times or search engine will consider it as spam of their search results and don’t include keywords that are not in the main content section of your page, Robots Meta tag will let search engine know if you want a particular page to be or NOT be indexed or to follow or not to follow links on given page.

Optimize Pages with Headings
Header tags will tell the search engine what words are important in the context of your page. Using <h1>,<h2>,<h3>, etc.. tags is the best way to highlight important keywords. With that in mind consider using keywords relevant to the page content (theme) in your Header Tags. The best practice is to place your primary keyword in your <h1> tags and your secondary keyword into the <h2> tags.
You can think of an <h1> header tag as a title for whatever content you have on your page and you should have ONLY ONE (1) h1 tag on any page.
h2 and h3 header tags should be thought of as a sub headings for your page. You should place your 2nd most important keyword in the <h2> header tag. The <h2> tag should be placed somewhere towards the top half of your webpage, in any case below <h1> tag.

Use Deep Linking and Anchor Text
When you exchange links or submit your website to directories you want to link to as many pages on your site as possible as this will tell search engines that you have a lot of good and worthwhile content. If you have all links pointing to your homepage it will tell search engine that your site is very shallow and they might think that the links were created with some automation software instead of naturally (organic).
Use keywords in Anchor text of your links but you definitely don’t want all your incoming links to look the same, because that also looks like automation and you might get red flagged by Google. SEO Tip: Use your website URL sometimes, your company name other times and different but related keywords in anchor text of inbound links.
Getting as many as possible inbound links have become #1 priority in SEO world as that will get your website higher Page Rank and therefore higher rankings in Search results. There are different links you can acquire: Reciprocal and One Way links. One way links are by far better and much harder to get but any link you can get to point to your website is better than none.

Create Site Map and Google XML Map
Every website needs a Sitemap big or small. Sitemap should be linked to from every page on your site. A site map will help users and search engine robots find all the important pages on your site with just two clicks. This is especially helpful if your site has a hard-to-crawl navigation menu like java script or images based navigation. For WordPress blogs I recommend downloading this free sitemap generator plugin. You can see example on my sitemap page.

Smaller sites can use second navigation bar in the footer that will act as a small mini site map. This is nothing more than all your important pages as links in the footer.

By submitting a XML Sitemap to a search engine, you are making easier for that engine crawlers to crawl and index pages of your site, Sitemaps are particularly beneficial when users can’t reach all areas of a website through a browseable interface. For regular websites there are many free online xml sitemap generators, just Google it but for your WordPress blog you can use this free Google XML sitemap generator plugin as it will also create Robots.txt file which is the next Free SEO Tip.

Create Robots.txt file
The robots.txt file will instruct search engine robots what pages and/or folders on your blog or website should be or should NOT be crawled and indexed. Most Content Management Software (WordPress, Joomla, etc.) will have files and folders that are not relevant for search engines (like images or admin files) and you really don’t want them to crawl them because there is no relevant content on them so creating a simple robots.txt file can actually improve your website crawlability and therefore rankings and organic traffic.

How To Create Meta Tag Google Plus Profile Show In Search Engine Google

2012-01-22T05:09:00.000-02:00

Meta Tag Google Plus Profile Show In Search Engine Google

1. First, please make a page "About me" on your blog, for blogger user you can make it through Static pages can also use the Page or Post Standard page. For convenience you can view the page "About me" in this blog.

2. Create a Text Link that leads to a page your Google + Profile URL and do not forget to embed the tag rel = "me" (remember only one tag only) in the link.

<a href="https://plus.google.com/your_id" rel="me">seo</a>

3. This is very important, make sure all your blog articles related to view the first page "About me". It's easy, you just attach the link "About me" in the menu, I put it on my About page in the widget (see the bottom in this blog are marked with a text link Read more), and make sure you attach the tag rel = "author" the link.

<a href="http://www.your-article.com/p/about-me.html" rel="author">About me</a>

4. The final step please go to your profile page here https://plus.google.com Google + and go to the "Edit Profile" if already please go to the editing of "other Profile", usually you are prompted to enter your blog address, well here you include live links "About me" alone with its URL.

STEP II:

The second way is much more practical where you just add a profile badge icon only, please do use the Profile Button Creator directly addressed this http://www.google.com/webmasters/profilebutton

Make sure the latter is not true if you are already using the first way, if it is not going to happen duplicate Profile Author.

Author verification

Profile picture so that you can look and run perfectly should you need to verify with testing first.

1. Please open Rich Snippets Testing Tool
2. Enter one of the links articles (posts) you up to date.

3. If no problems then your name and profile picture will appear and be marked with the value bener verification.

Tips if there is an error

1. Make sure you only use the tag rel = "me" and rel = "author" on the one time we can not have duplicates.

2. Make sure you actually insert your image on Google Profile +, should be included with the complete contents of your biodata.

3. + Make sure your Google profile page is really related to your blog page, including page About me earlier.

4. Google will select a thumbnail image of the page + your Google Profile, you should use the actual image of yourself (not icons). Image must look good even when compressed into a 50x50 thumbnail images.