SEOBENEFIT.BLOGSPOT.COM

2009-05-18T15:12:00.037+05:30

ALL ABOUT SEM, SEO & PPC

What is SEM?
Most internet users use search engines to find information, products and services that they are looking for, in fact ‘93 percent of users worldwide use search engines to find websites’ - Forester Research.
SEM techniques allow you to be found amongst the millions of web pages available on the internet. Many of your competitors will already be using these techniques and benefiting from the traffic that their online marketing is producing.

SEM Benefits

Search Engine Marketing is great way to market your company’s products or services to online users in a direct and relevant manner. This can be achieved by bidding on keywords and key terms through Pay Per Click techniques and through Search Engine Optimisation techniques. Search engine marketing ensures you are delivering an almost immediate solution to online users that may not have previously known your website existed. The great thing about SEM is that its impact is directly measurable. You will be able to monitor the benefits you receive from the SEO and PPC techniques.

Why Should I Spend Money on SEM When I Have an Offline Marketing Campaign?

If you have a website, you need to make sure your website is found!

It’s not enough to rely on your offline marketing to drive traffic to your website. Audiences often forget website addresses or have forgotten about your marketing campaign by the time they actually need it! Online users want quick and relevant answers to their search queries. Search engines are focused on driving and delivering the most relevant search results to their users.

SEM (Search engine marketing) involves a range of marketing techniques required to maximize a visibility of the website on search engines so that it will increase visitor traffic. This typically includes:
O Search Engine Optimization (SEO) of your website
O Pay per Click Keyword Advertising (PPC)

The key benefit of SEM for your business is the opportunity to put yourself in front of a prospect that's already looking for what you have to sell. It's not low hanging fruit, it's in the basket waiting for you. All you have to do is be there to pick it up.

What is SEO?
SEO is a fundamental part of search engine marketing (SEM). It requires constant updating and continuous attention of the website content for solid, long-term effective results. 'Natural' Search Engine Optimization (SEO) is the practice of guiding the design and development of a website so that it will naturally attract visitors by winning top rankings on the major search engines for selected search key word phrases.
It is common that search engine rankings go up and down all the time. Many webmasters are unsure what they have to do to keep their web sites at the top of the search engine result pages. There are two main factors that influence the rankings of your web pages. This typically includes:
O On Page Optimization
O Off Page OptimizationWhat is on page Optimization?
The term On Page Optimization refers to just that: optimization that is done directly on a specific webpage to achieve better search engine rankings. This could mean on the visible parts of the page (what the viewer or customer can see) or in the code or invisible parts of the page. This is all done directly on the .html ‘file’ or ‘page’ which is the reason for the name On Page Optimization.
(OR)
On-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density,etc.

What is off Page Optimization?
Off-Page optimization refers to the ranking factors that are usually out of your control. The most important off-Page factor is the links to your web site. Link Buildings are part of Off Page Optimization.Search engines use these two main factors to determine the rankings of your web pages. SEO Process is a combination of on page and off page optimization in which off page optimization is most crucial to rank a website on major search engines. It helps to achieve, maintain and improve the ranking by chasing down major competitive keywords. This is why most of the companies go for off page optimization.Read more about SEO

What is Link Building?
In terms of traffic building, organic search engine rankings and internet sales, link building is one of the most important aspects of search engine optimization. Link popularity or building simply refers to the mechanism of securing text links pointed at your website and strategic landing pages in order to increase rankings. This is often referred to as Off Page Optimization. Currently, link building - developing quality relevant one way links (also known as backlinks or inbound links) - to your website is one of the most important factors in SEO and achieving high rankings in the search engines.
The different types of links are, but not limited to:
-One way link building - Convincing any given website to link back to you by various methods are including Directory Submission, Article writing and content distribution and publication and Web 2.0 - social bookmarking and blog / forum links.
-Two way link building (Reciprocal linking) - you link to me from a page in your website, and I will link back.
-Three way link building - Three Way Link Building helps you build links while avoid reciprocal link building and other types of penalties resulting from it.
They way it works is that you give Website (A) a link to Website (B).
Website (B) gives a link to Website (C).
Website (C) then gives a link to Website (A).
In the end, (C) websites have links to each other, and yet none of them are reciprocal. Three waylinks are a subset of reciprocal links.
-Paid links - links secured on any given webpage by monthly or yearly payment. Read more about link Building.

What is PPC?
Pay-Per-Click (PPC) is a search engine marketing technique that requires you to pay a fee every time someone clicks to your website from an advert you have placed in a search engine’s results. Therefore, you only pay each time someone visits your site.
(OR)
Pay-Per-Click (PPC) is a performance-based online marketing model in which businesses bid for enhanced placement in search results on terms that are relevant to their business, and pay on a per-click basis. You set the price you're willing to pay for each sales lead and pay only when customers click through to your site, leading to a high return on your investment (ROI).
Research shows that advertisers receive the highest ROI from pay-for-placement search when compared to e-mail, banners and other forms of online advertising.
PPC advertising offers you an excellent solution to drive traffic to your website almost immediately. Another great benefit of Pay-Per-Click advertising is its advantage of being easily tracked so you can tell that campaign A just made $5,000 of profit whereas campaing B did not earn you anything.
Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft AdCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC), varies depending on the search engine and the level of competition for a particular keyword.
Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.

Adwords: Name of the Google pay per click program. The Adwords advertisements appear in the top two positions above the natural listings and in boxes on the right side of the page. Google Adwords are visible in Google as well as their partner sites including AOL and AskJeeves. If “content match” is activated the ads will also show up next to magazine articles and other pages throughout the web.
Adsense: An advertising and money-making program run by Google where website owners can show Google ads on their site and generate revenue based on the Pay Per Click model. The website owner gets a percentage of the PPC revenue generated by clicks from their site. Read more about PPC

2009-05-18T15:09:00.011+05:30

Link Building Strategy To Get Ranked In Search Engine

I hereby suggest All of the factors that we would like to implied for better ranking in search engine.

Search Engine Submission:Submit Manually our website to the most popular search engines like Google, Yahoo, MSN, Altavista, Alexa, Alltheweb, Lycos, Excite, etc. to get listed for free.

Directory Submission: Some general directories, such as DMOZ, the Yahoo Directory and Best of the Web are still worth submitting your website to. Make sure to submit your site to the most appropriate category. High quality, niche directories can be worth considering as well. Notice the emphasis on high quality. Don’t forget to submit your website to high quality, regional directories. Especially worthwhile for websites that target local markets.

Social Bookmarking: Social Bookmarking is yet another powerful way of promoting our website,Do some social bookmarking in popular bookmarking sites like Digg, Delicious etc. and also should be very careful that you must properly handle the tags which are very essential to broadcast your news on a wide area network.

Social Media Optimization: Social Media Optimization is a inevitable part of our online campaing. Creating professionally designed profiles on social networking sites like Facebook, My Space and joining micro blogging sites like Twitter, Friendster etc would result a huge number of visitor traffic for our website. and Most social media websites are only useful for promoting good content (which will get you links in return), but sites like LinkedIn still provide Do Follow links with an anchor text of your choice. It will be better if we will go for Do Follow Link.

Article Marketing: Writing an article about a relevant topic, that contains one or more links to our website, and submitting it to article directories such as eZineArticles, Article City, and Go Articles etc. is a great way to get links back to your website. This will help us to attain some deep links for our website.

Press Release Promotion: If we are a business/service provider then we can go for PR submission in popular PR websites like 1888pressrelease,Open PR, PR Leap, etc. This will help us to publish our website in Google News. Make sure that our press release contains one or more (clickable) links to our website.

Group Answers: Participate in Group Answers by asking and answering relevant questions and placing a link to our website in the source section if necessary. If we don't spam, this is another great way to increase your link popularity (Yahoo Answers, Cha-Cha, Answer Bag, etc.).

Blogging: This is one of the most powerful ways to promote our website online by writing a blog (Blogspot.com,wordpress.com etc) of our own for our website and include lots of unique content with our site link and promote our blog in blog directories and blog search engines. Blog directories may be willing to link to your blog. Submit your blog to the high quality ones.

Do Follow Blog Commenting: We can also promote our blog/website by posting comments in theme-related do follow blogs which allow links in the comments section that are crawlable by the search engines.

Forum Posting: Creat account some of good forum/online discussion board ( digitalpoint,sitepoint etc) of our own and start a discussion or share topics with friends. And post/reply to a thread in pre-existing forums that allow links in your signature which can be crawled by the search engine.

Photo Sharing: Publish/share our website product pictures that contains a link to your website.Let our friends see them and comment on them too, which will help drive traffic towards our website. Do this in major photo sharing websites like Flickr, Picasa, Photo Bucket, Picli, etc.

Video Promotions: Publish/Share our product videos and reviews of our product and make them public in YouTube, Metacafe, Dailymotion, etc.

Rss Feed: Create and Submit Our website's RSS feed to important RSS directories.

Document Sharing: Share our website documents like business documents, information brochures, and slides in Google Docs, Slide Share, etc. This will help us to brand our website.

Local Listing and Yellow Pages: Make your website local so that search engines can easily view your website and fetch the content. Submit your website to Google Local, Maps, Yahoo Local, Superpages, Yellow Pages, Hotfrog, etc.

Link Exchange: Check which websites link to your competitors. Try to get them to link to your website as well. And Check which types of websites link to websites that offer the same services or products as you, but in a different country/ language.

PPC - Google Adwords Questions

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1. The Keyword Phrase A User Types Into Google's Search Engine To Find Information On The Internet Is Called A Search_________.
A. Order
B. Statement
C. Definition
D .Query
Correct => Query
2. Google Ad words Uses______ to Target Your Ads to Users Searching on Google.
A. Contextual Targeting
B. Keyword-Based Advertising
C. Natural Search Results
D. Site-Targeted Advertising
Correct}{Keyword-Based Advertising
3. A Regular Text Ad Headline Has A Limit Of_____ Characters, Including Spaces.
A. 35
B. 40
C. 25
D. 20
Correct}{25
4. The Last Line Of An Adwords Ad Is Called The______.
A. Display URL
B. Email Address
C. Destination Address
D. Web URL
Correct}{Display URL
5. What Is The Click through Rate (CTR) Of An Ad That Receives 30 Clicks And 1000 Impressions?
A. 3%
B. .03%
C. 30%
D. 33%
Correct.:3%
6. With Ad words CPC Advertising, You Pay Each Time Your Ad Appears On Google.
A. True
B. False
Correct: False
7. The Placement of Your Ads On Sites In The Google Content Network______.
A. Occurs When the Information On That Site Relates To Your Ad
B. Is Required For All Advertisers
C. Can Decrease Your Marketing Exposure
D. Includes Placement On Google
Correct. :Occurs When The Information On That Site Relates To Your Ad
8. Google Ads Can Be Targeted To______.
A. Any Language or Location Available Worldwide
B. All Locations Except For Antarctica
C. Different Locations within the Same Adwords Campaign
D. English Speakers In The U.S. Only
Correct}{Any Language Or Location Available Worldwide
9. Which Of the Following Is Not True Of Google Ad words Advertising?
A. There Is A Minimum Monthly Amount That You Have To Spend
B. Ad words Targets Your Ads Specifically to People Who Are Looking for Your Products or Services
C. Ad words Avoids Showing Your Ads to Users Who Aren’t Likely to Purchase from You
D. Each Month, the Majority Of Internet Users In The United States View Ad words Ads
Correct}{There Is A Minimum Monthly Amount That You Have To Spend
10. Ad words Allows______.
A. 0 Changes To An Account Per Month
B. 1 Daily Account Change
C. 50 Changes To An Account Per Month
D. Unlimited Changes To An Account Per Month
Correct}{Unlimited Changes To An Account Per Month
11. Your Ads Appear On Google______.
A. When A User Searches Using A Keyword You Have Included In Your Campaign
B. Before You Enter Your Billing Information Primarily On the Left-Hand Side of the Page In A Blue Or Red Font
Correct}{When A User Searches Using A Keyword You Have Included In Your Campaign
12. The Daily Spending Limit for an Ad words Campaign Is Called The______.
A. Daily Budget
B. Maximum Cost-Per-Click (CPC)
C. Minimum Bid
D. Cost-Per-Thousand-Impressions (CPM)
Correct}{Daily Budget
13. Your Destination URL Cannot______________.
A. Link To A Sign-Up Or Check-Out Page
B. Link To A Secure Site
C. Link To A Website That Is Under Construction
D. Utilize Third-Party Tracking Software
E. Link Directly To Your Homepage
Correct}{Link To A Website That Is Under Construction
14. Your Site May Have A Pop-Up On The Landing Page As Long As The Content In The Pop-Up Is Highly Relevant To The Content On Your Landing Page.
A. True
B. False
Correct}{False
15. A Uniform Resource Locator (URL) Is Commonly Known As A(N)______.
A. Web Address
B. Web Page
C. IP Address
D. IP Number
Correct}{Web Address
16. Which Of The Following Would Be An Example Of A Valid Display URL?
A. Www.Gmail.Co
B. Best Email At Www.Gmail.Com
C. Www.Gmail.Com
Correct.:Www.Gmail.Com
17. According To Punctuation Policy, How Many Total Exclamation Points Are Allowed In Your Ad Text?
A. Zero
B. One
C. Two
D. Three
Correct}{One
18. Which Of The Following Is An Example Of A Call-To-Action Phrase?
A. Best Of The Web
B. Lowest Prices
C. Buy Here
D. Personalized Service
Correct}{Buy Here
19. Google______ Certain Common Misspellings Or Variations Of Words In Ad Text.
A. Allows
B. Does Not Allow
Correct}{Allows
20. Prices Stated In Your Ad Text Must Always Be Supported Within 1-2 Clicks Of Your Landing Page.
A. True
B. False
Correct}{True
21. Free Offers In Ad Text Must Be Supported_____________. On Your Landing Page
A. Within 1-2 Clicks Of Your Landing Page
B. Within 3-4 Clicks Of Your Landing Page
C. Within 5 Clicks Of Your Landing Page
D. Somewhere On Your Site
Correct}{Within 1-2 Clicks Of Your Landing Page
22. When Might Google Allow The Use Of A Superlative In Ad Text?
A. The Claim Is Discussed On The Landing Page Of The Site
B. The Claim Is Backed By Legitimate Third-Party Support
C. Superlatives Are Always Allowed In Ad Text
D. Superlatives Are Never Allowed In Ad Text
Correct}{The Claim Is Backed By Legitimate Third-Party Support
23. Which Of The Following Is Considered A Superlative That Would Not Be Allowed In Ad Text Without Verification?
A. Great
B. Best
C. Most
D. Hottest
Correct}{Best
24. Text In Image Ads Must Adhere To Editorial Policy Guidelines.
A. True
B. False
Correct}{True
25. You Must Include A Display URL In The Image You Upload.
A. True
B. False
Correct}{False
26. Image Ad Size And Orientation Standards State That Image Ads Are______ To Be Rotated Or Inverted.
A. Allowed
B. Not Allowed
Correct}{Not Allowed
27. Google Image Ads Can Be Rated With Which Level Of Classification?
A. Family Safe Only
B. Family And Non-Family Safe
C. Family, Non-Family, And Pornographic
Correct}{Family Safe Only
28. Which Of The Following Is A Trademark Owned By Google?
A. Orkut
B. AOL
C. Orbitz
D. Logitech
Correct.:Orkut
29. Advertisers Are Responsible For Their Use Of Other Companies' Trademarks As Keywords And Ad Text.
A. True
B. False
Correct}{True
30. When Will Google Begin A Trademark Investigation?
A. As Soon As Google's Technology System Identifies Trademark Violations
B. As Soon As Google Receives A Phone Call Requesting An Investigation
C. As Soon As Google Receives An Email. The Claim Form Can Be Sent Later
D. After All Mandatory Information Included In A Claim Are Received
Correct}{After All Mandatory Information Included In A Claim Are Received
31. Google's Policy On Copyright Claims Applies To________.
A. Search Results Only
B. Google Groups Postings Only
C. Ads And Search Results Only
D. Ads Only
E. Ads, Search Results, And Google Groups Postings
Correct}{Ads, Search Results, And Google Groups Postings
32. Which Two Of The Following Ways Can You Send A Google Copyright Claim Form? (Select 2)
A. By Email
B. By Ground Mail
C. Online Form
D. Fax
Correct}{By Ground Mail And Fax
33. If The Daily Budget For Your Campaign Is Less Than The Recommended Amount, What May Occur?
A. Your Ads May Show Intermittently Throughout The Day
B. Your Ads May Be Shown In A Lower Position
C. Your Ads Will Stop Showing Until You Increase Your Daily Budget
D. Your Ads Will Show Only When A User Searches On Your Top-Performing Keyword
Correct}{Your Ads May Show Intermittently Throughout The Day
34. Which Of The Following Is True About Your Cost-Per-Click (CPC) Bid?
A. You Can Set A CPC Bid For Each Ad Group Or Keyword In Your Campaign
B. Your Cost-Per-Click (CPC) Bid Is Always $0.05
C. There Is A Limit On The Number Of Times You Can Change Your CPC Bid
D. Google Always Sets Your CPC Bid For You
Correct}{You Can Set A CPC Bid For Each Ad Group Or Keyword In Your Campaign
35. Google Determines Your Keyword's Quality Score By Considering All Of The Following Factors, Except______.
A. Cost-Per-Click (CPC) Bid
B. Click through Rate (CTR)
C. Relevance Of Your Ad Text
D. Historical Keyword Performance
Correct}{Cost-Per-Click (CPC) Bid
36. On Search Result Pages, Our System Determines Your Ad's Rank Based On______.
A. Your Keyword's Quality Score On Google And Its Cost-Per-Click (CPC) Bid
B. Only Your CPC Bid
C. The Length of Time You Have Been an Ad words Advertiser
D. Your Website's Performance In Google's Natural Search Results
Correct}{Your Keyword's Quality Score On Google And Its Cost-Per-Click (CPC) Bid
37. Which Of The Following Statements Is True Regarding Ad words Ad Ranking?
A. Your Ad Can't Be Locked Out Of The Top Position Based Solely On Price
B. Having Irrelevant Keywords And Ad Text Will Result In A Better Rank For Your Ad
C. Well-Targeted Ads Are Those That Target The Largest Number Of People
D. The Advertiser Who Bids The Most Will Have The Highest Ad Rank
Correct}{Your Ad Can't Be Locked Out Of The Top Position Based Solely On Price
38. Ad words Standard Edition Is Ideal For Advertisers Who Want More Control Over Their Account.
A. True
B. False
Correct}{True
39. Ad words Starter Edition Is Not Ideal For Advertisers Who Want To______.
A. Track Their Ad words Return On Investment
B. Sign Up With A Minimized One-Page Form
C. Take a More Hands-Off Approach to Ad words Account Management
D. Target Users In Only One Specific Region
Correct}{Target Users In Only One Specific Region
40. It Is Possible To Set Up Site-Targeted Campaigns In Both The Standard And Starter Editions Of Adwords.
A. False
B. True
Correct}{False
41. You Can Edit Your______ After You Have Completed The Ad words Account Creation Process.
A. Ad words Account Time Zone
B. Keywords
C. Payment Currency
D. Method Of Billing (Post pay Versus Prepay)
Correct}{Keywords
42. Once You Graduate To Standard Edition, You Can Return At Any Time To Starter Edition.
A. True
B. False
Correct}{False
43. Which One Of The Following Does Not Apply To The Entire Adwords Account?
A. Billing Information
B. Login Email Address
C. Daily Budget
D. Account Preferences
Correct}{Daily Budget
44. An Ad words Standard Edition Account Can House Up To______ Campaigns And______ Ad Groups Per Campaign.
A. 1, 1
B. 10, 25
C. 25, 100
D. Unlimited, Unlimited
Correct.:25, 100
45. Let's Say That You Have A New Product That Needs To Be Advertised In A Specific Location. What Action Should You Take?
A. Create A New Account
B. Set An Additional Location Target In An Existing Campaign
C. Create A New Campaign
D. Create A New Ad Group In An Existing Campaign
Correct}{Create A New Campaign
46. What Is the Structure of an Ad words Account From The Top Down?
A. Account, Ad Group, Campaign, Ad Text And Keywords
B. Account, Campaign, Ad Text And Keywords, CPC And Budget
C. Account, Campaign, Ad Group, Ad Text And Keywords
D. Account, Budget, Ad Group, Campaign And Keywords
Correct}{Account, Campaign, Ad Group, Ad Text And Keywords
47. Each Ad words Campaign Has Its Own Daily Budget.
A. True
B. False
Correct}{True
48. A Campaign's Language And Location Targets Can Be Edited After The Campaign Has Been Created.
A. False
B. True
Correct}{True
49. The Search My Campaigns Box On The Campaign Summary Page Allows You To______.
A. Perform A Test Search On Google For Your Ads
B. Search For All Inactive Keywords In Your Account
C. Search For Words Or Phrases Across All Campaigns, Ad Groups, And Ads In Your Account
D. Search For All Poorly Performing Keywords With A Click through Rate (CTR) Below .25%
Correct}{Search For Words Or Phrases Across All Campaigns, Ad Groups, And Ads In Your Account
50. It Is Possible To Customize The Columns On The Campaign Summary Page.
A. True
B. False
Correct}{True
51. By Choosing______ On The Edit Campaign Settings Page, Google Will Show Your Ads As Quickly As Possible Until Your Daily Budget Is Met.
A. Standard Delivery
B. Enable Position Preference
C. Accelerated Delivery
D. Target All Countries
Correct}{Accelerated Delivery
52. Ad Groups Within A Campaign Can Be Paused From The Campaign Details Page.
A. True
B. False
Correct}{True
53. Which Of The Following Actions Cannot Be Performed From The 'Keywords’ Tab?
A. Edit Your Cost-Per-Click (CPC) Bids
B. Check to See Whether a Keyword Is Showing Ads
C. Edit Your Ad words Ad Text
D. Pause Individual Keywords From Showing Ads
Correct. Edit Your Ad words Ad Text
54. On The 'Keywords' Tab, You Can Use The Magnifying Glass Icon______.
A. To Add New Keywords
B. To Check Your Keyword Quality Score
C. To Monitor Your Ad's Average Position For Each Keyword
D. To See Whether A Keyword Is Showing Ads.
Correct}{To See Whether A Keyword Is Showing Ads.
55. It Is Not Possible To Pause An Individual Text Ad.
A. True
B. False
Correct}{False
56. On The______, You Can Edit Your Payment Details And Change Your Billing Address.
A. Billing Summary Page
B. Billing Preferences Page
C. Edit Campaign Settings Page
D. Account Preferences Page
Correct}{Billing Preferences Page
57. You Can Change Your Login Email Address From The Account Preferences Page Under The 'My Account' Tab.
A. False
B. True
Correct}{True
58. You Can Use______ To Invite Other Users To Share An Account With You.
A. The Account Preferences Page
B. The Access Page
C. Ad words Customer Support
D. The Campaign Summary Page
Correct}{The Access Page
59. Which Of The Following Is Not A Good Way To Expand Your Keyword List?
A. List 2- To 3-Word Phrases That Searchers Might Use To Find Your Product Or Service.
B. Use The Keyword Tool.
C. List As Many Keywords As Possible To Draw All Possible Traffic.
D. List Plural Variations, Synonyms, And Spelling Variations Of Your Existing Keywords.
Correct}{List As Many Keywords As Possible To Draw All Possible Traffic.
60. It Is Best To Keep Keyword Lists In Each Ad Group Small And Manageable.
A. True
B. False
Correct}{True
61.______ Keywords Only Show Your Ad When The Precise Phrase Is Used In The Search Query – Without Any Other Words Before, Between, Or After.
A. Phrase Match
B. Precision Match
C. Negative Match
D. Exact Match
Correct}{Exact Match
62. Single-Word Or General Keywords Are______.
A. Excellent For Your Return On Investment
B. Too Broad And Can Lead To Clicks From People Who Don’t Know What You’re Offering
C. Useful In Generating Highly Targeted Traffic For Your Site
D. Good For Preventing Irrelevant Traffic
Correct}{Too Broad And Can Lead To Clicks From People Who Don’t Know What You’re Offering
63. Which Of The Following Is Not An Effective Method For Writing Adwords Ad Text?
A. Rotate Your Ads And Automatically Show The Best Performing Ad More Often.
B. Use Only One Ad Variation Per Ad Group For The Sake Of A Consistent Message
C. Utilize A Call To Action, Such As Buy, Order, Or Purchase
D. Include The Most Relevant Information About Your Business First
Correct}{Use Only One Ad Variation Per Ad Group For The Sake Of A Consistent Message
64. The Most Effective Ad words Ad Headlines______.
A. Include The Company Name Or Website Domain Name
B. Do Not Contain The Most Important Keywords
C. Are Written In All Capital Letters
D. Directly Relate To The Keywords Being Searched
Correct}{Directly Relate To The Keywords Being Searched
65. Your Ad words Display URL Has To Be The Exact Same As Your Destination URL.
A. True
B. False
Correct}{False
66. Which Of The Following Is Not An Available Format For Adwords Image Ads?
A. Large Rectangle
B. Wide Skyscraper
C. Small Sphere
D. Small Square
Correct}{Small Sphere
67. Image Ads Can Be Created In Both Keyword-Targeted And Site-Targeted Campaigns.
A. False
B. True
Correct}{True
68. Video Ads Are ‘Click-To-Play,’ So The First Thing Users Will See When Your Ad Is Shown Is A______.
A. Text Ad
B. Static Image
C. Looping Video
D. Box With A Large Play Button
Correct}{Static Image
69. It's Best To Deliver Key Messages Late In Your Video Ad.
A. True
B. False
Correct}{False
70. Local Business Ads Have The Ability To Show On The Google Content Network.
A. True
B. False
Correct}{False
71. Before You Can Create A Local Business Ad, You Must First______.
A. Enable The Content Network
B. Verify That Your Business Is Included On Google Maps
C. Advertise On Google Six Months
D. Create A Local Business Listing In The Local Business Center
Correct}{Create A Local Business Listing In The Local Business Center
72. The Format Of Local Business Ads Is The Same On Google Maps And The Google Search Network.
A. True
B. False
Correct}{False
73. Mobile Ads Contain____ Lines Of Ad Text With A Maximum Of____Characters On Each Line.
A. 2, 12 To 253,
B. 12 To 182,
C. 18 To 252,
D. 12 To 18
Correct}{2, 12 To 18
74. It Is Possible To Have Your Mobile Ad Connect Users To Your Business Phone.
C. True
B. False
Correct}{True
75. The Pricing Model For Mobile Ads Is Either Pay-Per-Click Or______.
A. Pay-Per-Impression
B. Pay-Per-Call
C. A Monthly Flat Rate
D. Price-Per-Acquisition
Correct}{Pay-Per-Call
76. Search Results Sites Like Google Make Up The Majority Of Pages Viewed On The Internet.
A. False
B. True
Correct}{False
77. Site-Targeted Ads Are Contextually Targeted.
A. False
B. True
Correct}{False
78. Which Of The Following Is True Regarding Ad Placement On Google Network Sites?
A. Ads That Contain Graphics Are Eligible To Appear On Both The Search And Content Networks.
B. The Ads You Create For The Content Network Must Be Different Than Your Ads For The Search Network.
C. Google Automatically Formats Your Ad To Match The Look And Feel Of Different Network Sites.
D. Ad words Ads Are Not Labeled As Sponsored Links On The Content Network
Correct}{Google Automatically Formats Your Ad To Match The Look And Feel Of Different Network Sites.
79. Which Of The Following Is Not A Way In Which You Can Fine Tune Your Ads For Search Targeting?
A. Target Specific Locations And Languages.
B. View The Keywords That Your Competitors Use.
C. Choose Keywords That Are Highly Relevant For Your Product Or Service.
D. Use Keyword-Match Types.
Correct}{View The Keywords That Your Competitors Use.
80. A Low Click through Rate (CTR) For Your Ads On The Content Network______.
A. Will Increase The Minimum Cost-Per-Click (CPC) Bid For Your Keywords
B. Is Abnormal, And Should Be Escalated To An Ad words Professional
C. Has The Same Impact On Your Account As A Low Click through Rate On Google.
D. Will Not Affect The Ranking Of Your Ads On Search Results Pages
Correct}{Will Not Affect The Ranking Of Your Ads On Search Results Pages
81. A Low Click through Rate On Content Pages Always Indicates That Your Ads Are Not Profitable.
A. False
B. True
Correct}{False
82. Site-Targeted Ads Share The Ad Space On A Content Page With How Many Other Google Ads?
A. 3
B. 1
C. 7
D. 0
Correct}{0
83. Site-Targeted Campaigns Do Not Offer The Ability To______. Include More Characters In Text Ads
A. Expand Your Ad To Fill All Space Reserved For Ads On A Page
B. Pay On A Cost-Per-Thousand Impressions (CPM) Basis
C. Choose Which Sites You Want Your Ad To Appear On
Correct}{Include More Characters In Text Ads
84. Site-Targeted Campaigns Are Not Useful For Advertisers Who Want To Build Brand Awareness.
A. True
B. False
Correct}{False
85. For Site-Targeted Campaigns, The Site Tool Gives You Four Different Ways To Choose Websites On Which To Show Your Ad.
A. True
B. False
Correct}{True
86. The Keyword Tool Is Useful In The Creation Process For A Site-Targeted Campaign.
A. True
B. False
Correct}{False
87. Your Cost-Per-Thousand Impressions (CPM) Bid Is________.
A. The Amount You Are Willing To Pay For 1000 Clicks
B. The Amount You Are Willing To Pay For Each Impression
C. The Amount You Are Willing To Pay Per Month For The Entire Campaign
D. The Amount You Are Willing To Pay For 1000 Impressions
Correct. :The Amount You Are Willing To Pay For 1000 Impressions
88. Site-Targeted Ads Do Not Compete With Keyword-Targeted Ads.
A. False
B. True
Correct}{False
89. With Cost-Per-Thousand Impressions (CPM) Pricing, You Always Pay Your CPM Bid For The Impressions Received.
A. False
B. True
Correct}{False
90. In Order For A Site-Targeted Ad To Appear On A Page, Its Cost-Per-Thousand Impressions (CPM) Bid Must_________.
A. Outrank The Effective Cost-Per-Thousand Impressions (Ecpm) Bids Of The Top Four Keyword-Targeted Text Ads Combined
B. Outrank The Ecpm Of The Top Keyword-Targeted Text Ad Be Higher Than The Cost-Per-Click (CPC) Bid Of The Top Keyword-Targeted Text A Be Greater Than $1.00
Correct}{Outrank The Effective Cost-Per-Thousand Impressions (Ecpm) Bids Of The Top Four Keyword-Targeted Text Ads Combined
91. Targeting Your Ads To All Countries And Territories Is Ideal For A Business That______.
A. Provides Software Solutions To Users In Phoenix, Arizona
B. Sells Spanish-Language Books
C. Makes Handmade Toys And Ships Them Globally
D. Has A Distribution System That Serves Western Europe And South America Only
Correct}{Makes Handmade Toys And Ships Them Globally
92.______ Gives You a Good Way to Reach Your Users Even If They’re Physically Located In Non-Native Areas.
A. Location Targeting
B. Language Targeting
C. Ad Scheduling
D. Position Preference
Correct}{Language Targeting
93. Region And City Targeting Can Help You Keep Your Quality Score______ While Keeping Your Cost______.
A. Low, Low
B. High, Low
C. Low, High
D. High, High
Correct}{High, Low
94. Regionally Targeted And Country- And Territory-Targeted Ads Appear In The Same Format On Google.
A. True
B. False
Correct}{False
95. Which Of The Following Businesses Could Best Utilize Region And City Targeting?
A. A Book Publisher Advertising Nationwide
B. A Hardware Store That Only Wants To Target A 30-Mile Radius
C. Around Its Business Location
D. A Spanish Language Education Service
E. A Flower Company That Only Delivers To San Francisco
Correct}{A Flower Company That Only Delivers To San Francisco
96. You Should Choose Customized Targeting For Your Ad words Campaign ______.
A. If You Want To Reach An Audience In A Very Specific Area.
B. If You Want To Target Metro Regions Like Chicago
C. If You Want Different Advertising Messages In Different Regions Of The Country
D. If You Want To Reach The Widest Possible Audience
Correct}{If You Want To Reach An Audience In A Very Specific Area.
97. It Is Possible To Target A 50-Mile Radius Around Your Business Location.
A. True
B. False
Correct}{True
98. With Multi-Point Targeting,______.
A. You Can Create Your Customized Region With Just Two Points On The Map
B. You Have To Manually Record The Latitude And Longitude Of Your Target Parameters
C. You Can Create Target Areas Of Virtually Any Size And Shape
D. You Cannot Use Local Business Ads
Correct}{You Can Create Target Areas Of Virtually Any Size And Shape
99. The Default Setting For Any New Keyword Is Phrase Match.
True
False
Correct}{False
100. Which Punctuation Should You Apply When Using The Broad-Matched Keyword Matching Option?
A. None
B. Brackets [ ]
C. Quotations" "
D. Parenthesis ( )
Correct}{None
101. An Ad With The Keyword "Cheap Chocolate" (In Quotations) Would Run On Which Of The Following Search Queries?
A. Quality Chocolates Cheap
B. Cheap Yummy Chocolates
C. Chocolate Cheap And Tasty
D. 'Good Cheap Chocolate'
Correct}{'Good Cheap Chocolate'
102. To Indicate A Keyword As An Exact Match, Which Of The Following Should Be Used?
A. None
B. Brackets [ ]
C. Quotations" "
D. Parenthesis ( )
Correct. : Brackets [ ]
103. An Advertiser Is Selling Ballet Slippers. If He Does Not Want His Ad To Appear When 'Wedding Ballet Slippers' Is Queried, He Should Apply The Negative-Match Keyword 'Wedding.'
A. True
B. False
Correct}{True
104. Which Keyword Matching Option Provides The Best Possibility For High Numbers Of Ad Impressions?
A. Exact Match
B. Phrase Match
C. Broad Match
D. High Traffic Match
Correct}{Broad Match
105. Exact Match Tends To Give You Fewer Clicks But Higher Conversions.
A. True
B. False
Correct}{True
106. You Can Use Multiple Keyword Matching Options For Different Keywords In The Same Ad Group.
A. True
B. False
Correct}{True
107. You Will Always Be Charged The Maximum Cost-Per-Click (CPC) Bid You Set For A Keyword Or Ad Group.
A. False
B. True
Correct}{False
108. Using______, Ad words Reduces The Price You Pay For A Click On The Content Network If Our Data Shows That Click To Be Less Likely To Turn Into An Actionable Business Result.
A. The Ad words Discounter
B. Account Optimization
C. The Budget Optimizer
D. Smart Pricing
Correct}{Smart Pricing
109. Using Ad words Post pay Option, When Does Google Raise Your Account Credit Limit?
A. When An Advertiser Requests A Credit Limit Raise
B. Each Time An Account Reaches Its Credit Limit Within A 30-Day Period
C. After You Have Been An Advertiser For 6 Months
D. Google Credit Limits Can Not Be Raised
Correct}{Each Time An Account Reaches Its Credit Limit Within A 30-Day Period
110. Which Of The Following Represents The Way Google Raises Account Credit Limits?
A. US$50, US$150, US$300, US$500
B. US$50, US$100, US$150, US$200
C. US$50, US$200, US$300, US$500
D. US$50, US$200, US$350, US$500
Correct}{US$50, US$200, US$350, US$500
111. Google Will Never Charge You More Than Your Credit Limit.
A. False
B. True
Correct}{False
112. Google Will Never Charge You More Than Your Credit Limit.
A. False
B. True
Correct}{False
113. Prepay And Post pay Options_______.
A. Are Only Available In The U.S.
B. Depend On Your Billing Address And Chosen Currency
C. Are The Same For All Countries And Currencies
D. Vary Depending On The Type Of Business
Correct}{Depend On Your Billing Address And Chosen Currency
114. If You Are Billed On A Post pay Basis,______.
A. You Can Pay Off Your Balance Whenever You Want
B. You Will Always Be Charged Only Once A Month
C. You Are Charged Every 30 Days Unless Your Advertising Costs Reach Your Credit Limit Within Your 30-Day Billing Cycle
D. Your Charges Will Never Exceed The Credit Limit For Your Account
Correct}{You Are Charged Every 30 Days Unless Your Advertising Costs Reach Your Credit Limit Within Your 30-Day Billing Cycle
115. Your Billing Summary Page Will Appear The Same Regardless Of Whether You're Billed On A Postpay Or Prepay Basis.
A. False
B. True
Correct. :False
116. Ad words Will Never Generate Traffic In Excess Of Your Daily Budget.
A. False
B. True
Correct}{False
117. Pending Charges Are Advertising Costs Accrued Since The Last Time You Were Billed. You Can View Your Pending Charges By______.
A. Clicking On The Relevant Invoice Number
B. Checking The Balance Due On The Billing Summary Page
C. Checking The Outstanding Balance On The Billing Summary Page
D. Checking Your Total Charges For The Last Month To Serve As An Estimation Of This Month's Activity
Correct}{Checking The Outstanding Balance On The Billing Summary Page
118. For Each Invoiced Payment, It Is Possible To View Your Advertising Charges Broken Down By Campaign.
A. False
B. True
Correct}{False
119. You Can View Billing Adjustments Like Invalid Click Credits And Promotional Credits On The______.
A. Billing Summary Page
B. Campaign Summary Page
C. Billing Preferences Page
D. Invoice Details Page
Correct}{Invoice Details Page
120. To Reactivate Your Account After A Credit Card Decline, You Must______.
A. Contact The Google Support Team To Have Your Payment Taken Over The Phone
B. Pay Your Balance Due Via Check Or Wire Transfer
C. Resume The Campaign On The Campaign Summary Page
D. Successfully Re-Submit Your Credit Card Number, Or Enter A New Credit Card Number
Correct}{Successfully Re-Submit Your Credit Card Number, Or Enter A New Credit Card Number
121. How Will You Know When Google Receives Your Bank Transfer Funds?
A. A Link To Your Bank Transfer History Will Appear In Your Account
B. You Will Receive A Confirmation Email And Your Ads Will Begin Running
C. Your Bank Will Notify You By Phone
D. Your Ads Will Start Running; There Is No Email Confirmation
Correct. : You Will Receive A Confirmation Email And Your Ads Will Begin Running
122. Advertisers Can Switch Between Prepay And Post pay At Any Time.
A. False
B. True
Correct}{False
123. Which Of The Following Is Not A Post pay Option That Google Offers?
A. Debit Card
B. Bank Transfer
C. Direct Debit
D. Credit Card
Correct}{Bank Transfer
124. Using The______ Payment Option, You Authorize Google To Withdraw Accrued Advertising Charges Directly From Your Bank Account.
A. Post pay Credit Card
B. Bank Transfer
C. Prepay Credit Card
D. Direct Debit
Correct}{Direct Debit
125. Direct Debit Is Available To All Advertisers Around The World.
A. False
B. True
Correct}{False
126. What Does EU VAT Stand For?
A. Established Union Values And Targets
B. European Union Value Added Tax
C. European Union Values And Taxes
D. Estados Unidos Value Added Tax
Correct}{European Union Value Added Tax
127. Ad words Customers With A Billing Address Located In______ Must Self- Assess Their VAT Charges.
A. Ireland
B. The European Union, Not Including Ireland,
C. Germany, But Not Other Countries Of The European Union,
D. All Countries Of The European Union
Correct}{The European Union, Not Including Ireland,
128. Who Is Affected By The VAT Tax?
A. All Advertisers Worldwide
B. All Advertisers Targeting European Countries
C. Just Advertisers In Ireland
D. All European Union Advertisers
Correct}{All European Union Advertisers
129. How Does Google Get Access To Customers' VAT Numbers?
A. Advertisers Enter Their VAT Registration Numbers Upon Account Creation
B. Advertisers' Addresses Are Automatically Linked To VAT Registration Numbers In A VAT Database
C. Google Accesses The VAT Directory To Search For An Advertiser's Name
D. Google Assigns A VAT Number To Each New EU Customer
Correct}{Google Accesses The VAT Directory To Search For An Advertiser's Name
130. European Union VAT Policies State That An Advertiser Who Does Not Submit A Valid VAT Number Will Be Charged VAT At Which Rate?
A. The Irish VAT Rate
B. The EU Standard VAT Rate
C. The UK VAT Rate
D. Submission Of A Valid VAT Number Is Required To Advertise In The EU
Correct}{The Irish VAT Rate
131. Advertisers On Invoicing Terms______.
A. Are Subject To Account Suspension In The Case Of A Credit Card Decline
B. Must Pay Each Invoice By Check Or Wire Transfer
C. Are Typically Charged Twice Per Month
D. Are Given Priority In Their Ad Position
Correct}{Must Pay Each Invoice By Check Or Wire Transfer
132. What Is Another Commonly Used Term For "Invoicing?"
A. Credit Billing
B. On Faith Billing
C. Credit Terms
D. Post pay Billing
Correct}{Credit Terms
133. What Is The Minimum Spending Level An Advertiser Must Maintain To Qualify For Invoicing?
A. US$100 Per Month For At Least 3 Months
B. US$10,000 Per Month For At Least 3 Months
C. US$1,500 Per Month For At Least 3 Months
D. There Is No Minimum Spending Level
Correct. : US$1,500 Per Month For At Least 3 Months
134. All Customers Who Meet The Minimum Monthly Spend Requirement Can Automatically Switch To Invoicing.
A. False
B. True
Correct}{False
135. Which Of The Following Factors Is Not Considered When Determining Your Quality Score?
A.Cost-Per-Click (CPC) Bid
B. Click through Rate (CTR)
C. Ad Text And Keywords
D. Landing Page Relevance
Correct}{Cost-Per-Click (CPC) Bid
136. Your Keyword Will Be Inactive For Search If______.
A. Your Cost-Per-Click (CPC) Bid Is Below The Minimum Bid Required
B. Your CPC Bid Is The Same Or More Than The Keyword's Minimum Bid Requirement
C. It Doesn't Receive An Impression For 7 Consecutive Days
D. You Disable Quality-Based Bidding
Correct}{Your Cost-Per-Click (CPC) Bid Is Below The Minimum Bid Required
137. Which Statement Best Describes The Relationship Between Quality Score And Minimum Bid?
A. Quality Score And Minimum Bid Are Unrelated.
B. Keywords With A Low Quality Score Are Assigned A Low Minimum Bid
C. Keywords With A High Quality Score Are Assigned A Low Minimum Bid.
D. Your Quality Score Is Assigned Based On Your Chosen Minimum Bid
Correct}{Keywords With A High Quality Score Are Assigned A Low Minimum Bid.
138. Once Our System Has Determined Your Keyword Quality Score, It Cannot Change Within Your Adwords Account.
A. True
B. False
Correct}{False
139. Which Of The Following Statements Regarding Your Account Performance Is False?
A. Your Keyword Will Be Listed As Disapproved If Your Cost-Per-Click (CPC) Bid Is Lower Than The Minimum Bid
B. A High Click through Rate (CTR) Normally Indicates That Your Campaign Is Performing Well
C. A Low Minimum Bid Usually Means Your Keyword Is PerformingWell
D. You Can Use The Ads Diagnostic Tool To See If Your Ad Is Showing For A Particular Keyword Query
Correct}{Your Keyword Will Be Listed As Disapproved If Your Cost-Per-Click (CPC) Bid Is Lower Than The Minimum Bid
140. If Your Payment Continues To Be Declined In Your Ad words Account After You Have Completed The Troubleshooting Checklist Provided By Google, What Should You Do Next?
A. Contact The Financial Institution That Handles Your Funds.
B. Contact Google Customer Service To Discuss The Decline.
C. Send Google Additional Forms Demonstrating Sufficient Financial Funds.
D. Cancel Your Account And Create A New Account With The Same Payment Information.
Correct}{Contact The Financial Institution That Handles Your Funds.
141. If Your Ads Have Stopped Showing As The Result Of A Declined Payment, How Do You Get Them Running Again?
A. Re-Submit Your Primary Payment Information In Your Ad words Account.
B. Contact Ad words Customer Support To Have Them Take Your Payment Over The Phone.
C. Pay The Balance Due With A Check Made Out To Google Ad words
D. Request That Your Account Run On Credit.
Correct}{Re-Submit Your Primary Payment Information In Your Ad words Account.
142. Your Ads Can Appear on Google Only after You've Entered Valid Billing Information.
A. True
B. False
Correct}{True
143. Which Of The Following Is True Regarding Your Ad words Campaign Status?
A. It Is Possible To Reactivate Campaigns That Have Ended.
B. Campaigns Cannot Be Undeleted.
C. Paused Campaigns Still Show Ads On Google.
D. Campaigns Can Be Resumed On The Account Preferences Page
Correct}{It Is Possible To Reactivate Campaigns That Have Ended.
144. Let's Say Your Ads Stop Showing Every Day Around 2 P.M. Due To The Exhaustion Of Your Daily Budget. How Do You Determine Your Daily Budget So That Your Ads Get Full Exposure?
A. View The Recommended Budget In Your Ad words Account.
B. Contact Ad words Customer Support For The Most Accurate Recommendation.
C. Use The Ad Scheduling Feature In Your Ad words Account.
D. Set A Daily Budget Far Higher Than You Are Comfortable With To Ensure That You Get All Possible Traffic.
Correct}{View The Recommended Budget In Your Ad words Account.
145. You Will Not Be Able To Locate Your Ad On Google If Your Ad's Location Target Does Not Include Your Own Location.
A. True
B. False
Correct}{True
146. Your Ads Will Show If The Cost-Per-Click (CPC) Bid For An Ad Group Is Higher Than The Campaign Daily Budget.
A. True
B. False
Correct.; False
147. Your Ad Was Disapproved For A Violation Of One Of Our Editorial Policies. Which Is True?
A. You Will Have To Create A Brand New Ad, As Ad words Does Not Allow You To Edit Existing Ads.
B. Your Ad Will Not Be Eligible To Show Until You've Made The Appropriate Changes And Re-Submitted It For Review.
C. You Are Unable To View The Exact Reason Your Ad Was Disapproved.
D. You Will Not Receive Any Type Of Alert That Your Ad Has Been Disapproved.
Correct}{Your Ad Will Not Be Eligible To Show Until You've Made The Appropriate Changes And Re-Submitted It For Review.
148. Ads For Sites Containing Sexually Explicit Material Are Eligible To Show Alongside All Search Results On Google.
A. True
B. False
Correct}{False
149. Which Keyword Type Can Be Re-Enabled Using Optimization Techniques To Increase The Keyword's Quality Score?
A. Deleted
B. Disapproved
C. Negative
D. Inactive For Search
Correct}{Inactive For Search
150. Keywords Marked Inactive For Search______.
A. Must Be Deleted From Your Account
B. Have Been Disapproved For Violation Of An Editorial Guideline
C. Can Still Trigger Ads On Content Network Sites
D. May Still Occasionally Show Your Ads On Google
Correct}{Can Still Trigger Ads On Content Network Sites
151. A Poor Performing Keyword Can Affect The Quality Score Of An Entire Ad Group Or Campaign.
A. True
B. False
Correct}{True
152. To Access The Report Center, Click On The Reports Tab.
A. True
B. False
Correct}{True
153. The Report Center Allows Advertisers To_________. (Select 3)
A. Email Reports To Specified Users
B. Download Reports In Spreadsheet Form
C. Edit Keywords Within A Downloaded Report
D. View Both Data And Graphs For Selected Reports
Correct}{Email Reports To Specified Users And Download Reports In Spreadsheet Form And View Both Data And Graphs For Selected Reports
154. In Which Three Ways Can You View Your Report? (Select 3)
A. View Report History
B. View Data Only
C. View Graphs Only
D. View Data And Graphs
Correct}{View Data Only And View Graphs Only And View Data And Graphs
155. While A Report Is Loading______.
A. You Can Turn Off Your Computer
B. You Should Wait For The Report To Load Fully Before Beginning Another Task
C. You Should Not Close Your Browser Window
D. You Should Print Out The Report In Case It Is Lost While Loading
Correct}{You Can Turn Off Your Computer
156. You Can Save Your Report Within Your Ad words Account To View Later.
A. True
B. False
Correct}{True
157. The Report Center Will Only Save Your____ Most Recent Reports.
A. 2
B. 5
C. 10
D. 20
Correct}{5
158. If You Create More Than 5 Reports, The System Will Automatically_______ The Oldest Reports.
A. Delete
B. Archive
C. Move
D. Refresh
Correct}{Delete
159. An Advertiser Spends US$20 For Clicks On A Keyword, Resulting In $100 In Sales. What Is The ROI For This Keyword?
A. 4%
B. 400%
C. 40%
D. 125%
Correct}{400%
160. ROAS Is An Acronym For______.
A. Revenue Of Ad Spend
B. Return On Ad Space
C. Return On Ad Spend
D. Result Of Ad Stock
Correct}{Return On Ad Spend
161. Cost-Per-Acquisition (CPA) Can Be A Measure Of Advertising Effectiveness.
A. True
B. False
Correct}{True
162. To Use Conversion Tracking, You Must Have Which Two Of The Following? (Select 2)
A. An Active Ad words Ad
B. The Ability To Edit The HTML Of Your Webpage
C. A Budget High Enough To Cover The Cost Of Conversion Tracking
Correct}{An Active Ad words Ad And The Ability To Edit The HTML Of Your Webpage
163. How Much Does Google's Tracking Conversion Tool Cost?
A. US$30 Per Year
B. US$5 Per Month
C. US$.20 Per Use
D. It's Free.
Correct}{It's Free.
164. To Pause Conversion Tracking, You Must______.
A. Click The 'Pause Conversion Tracking' Button, And Remove The Code From Your Website
B. Click The 'Pause Conversion Tracking' Button
C. Remove The Code From Your Website
D. Email A Google CSR To Remove Conversion Tracking For You
Correct}{Click The 'Pause Conversion Tracking' Button
165. Which Three Of The Following Are Types Of Conversions? (Select 3)
A. Lead
B. Time
C. Sign Up
D. Page View
Correct}{Lead And Sign Up And Page View
166. The 'Other' Transaction Label Allows You To Track How Many Pages A User Has Viewed.
A. True
B. False
Correct}{False
167. Adding A Dynamic Variable To The 'Total Value' Field Within Your Conversion Tracking Code Will Allow You To Perform What Function?
A. Calculate The Value Of Conversions As A Percentage Of Total Ad Spending
B. Calculate The Accumulated Value Of Conversions Consisting Of
C. Several Purchases, Each With A Unique Value
D. Calculate The Value Of A Single Conversion, Even If A User Has Made Several Purchases
Correct}{Calculate The Accumulated Value Of Conversions Consisting Of Several Purchases, Each With A Unique Value
168. If You Want To Track The Number Of Users Who Purchase A Book Selling For US$12 On Your Site, What Would You Enter Into The 'Variable' Field?
A. $TC12
B. <%12=Totalvalue%>
C. A Variable
D. 12
Correct}{12
169. A Cross-Channel Campaign_______.
A. Is A Service For Distributing Advertisements
B. Is An Advertising Account With A Non-Ad words Online Advertising Channel
C. Is A Campaign Created In Your Ad words Account To Track Non-Ad words Channels
D. Is A Web Address That Include Parameters That Identify The Source Of Clicks, The Search Query Used, And Other Information
Correct}{Is A Campaign Created In Your Ad words Account To Track Non-Ad words Channels
170. Which Two Of The Following Are Requirements When Using Cross-Channel Conversion Tracking? (Select 2)
A. Enable Conversion Tracking From The Conversion Tracking Page In Your Ad words Account
B. Set Up One Or More Campaigns For Each Channel That You Want To Track
C. Use A Tracking URL With The Following Parameters
Http://YOURDOMAIN.COM?Gkw=KEYWORD+KEYWORD&Gad=CHANNEL ADINFO
D. Enable Tracking Urls In Your Overture Ads (If You Use Overture)
Correct}{Enable Conversion Tracking From The Conversion Tracking Page In Your Ad words Account And Set Up One Or More Campaigns For Each Channel That You Want To Track
171. When A User Clicks An Ad Using A Google Cross-Channel Conversion Tracking URL, A Cookie Is Placed On The User's Computer, Which Is Used To Send Conversion Tracking Information To Your Account.
A. True
B. False
Correct}{True
172. What Would You Type Into The Blank In The Following Tracking URL To Have It Run On The Keywords 'Chocolate Bar.'
Http://Candy-Example.Html?Gkw=Chocolate_____&Gad=A907873
A. Chocolate+Bar
B. +Bar
C. Bar
D. &Gwk=Bar
Correct}{+Bar
173. When Setting Up Cross-Channel Conversion Tracking For A PPC Account, One URL May Be______ To Maintain, But Combines All The Data From All Keywords, While One Tracking URL For Each Keyword May Provide More _______ Conversion Data.
A. More Difficult...Imprecise
B. More Difficult...Detailed
C. Easier...Imprecise
D. Easier...Detailed
Correct}{Easier...Detailed
174. Which Of The Following Is Not A Technique For Optimizing Your Account?
A. Organizing Your Ad Groups
B. Editing Your Landing Page
C. Increasing Your Daily Budget
D. Changing Your Cost-Per-Click (CPC) Bids
Correct}{Increasing Your Daily Budget
175. Advertisers Who Have Been With Ad words For Many Years Don't Need To Optimize Their Accounts.
A. False
B. True
Correct}{False
176. It Is Important To Browse Competitors' Advertisements And Sites______.
A. To Help You Get An Idea Of What Sets You Apart From Them
B. To Help You Mimic Some Of The Effective Techniques That Competitors Use
C. To Help You To Show Your Ads On The Same Keywords
D. So You Can Incorporate Effective Phrases From Their Ad Text
Correct}{To Help You Get An Idea Of What Sets You Apart From Them
177. An Advertiser Should Test Different Landing Pages.
A. True
B. False
Correct}{True
178. If A Keyword Has A Good CTR But Is Not Converting Well, What Should You Try Changing?
A. The Matching Option
B. The Landing Page
C. The Daily Budget
D. The Language Targeting
Correct}{The Landing Page
179. Which Three Of The Following Are Characteristics Of Effective Landing Pages? (Select 3)
A. Easy To Navigate
B. Text-Only
C. Display Product Details Included In Keyword
D. Relevant To The Ad Text
Correct.Easy To Navigate And Display Product Details Included In Keyword And Relevant To The Ad Text

2009-05-18T15:08:00.021+05:30

180. Which Of The Following Would Be A Good Landing Page For The Keyword 'Valentine's Dark Chocolate?'
A. A Page Within The Site Selling Dark And White Chocolates Only
B. The Site's Homepage
C. A Page Within The Site Selling Specially-Themed Valentine's Day Dark Chocolates Only
D. A Page Within The Site Selling The Best Deal On Cheap Christmas Chocolates
Correct}{A Page Within The Site Selling Specially-Themed Valentine's Day Dark Chocolates Only
181. Creating Highly Specific Ad Groups Allows You To______.
A. Create Ads That Most Accurately Promote What You're Selling
B. Create Large Keyword Lists Composed Of General Keywords
C. Link Your Ads To Your Homepage Instead Of A More Targeted Page
D. Target The Right Languages And Locations
Correct}{Create Ads That Most Accurately Promote What You’re Selling
182. If You Include Identical Keywords Within The Same Account,______.
A. They Will Compete With Each Other, And The Better-Performing Keyword Will Trigger Your Ad
B. They Will Both Be Eligible To Show Ads On The Same Keyword Query
C. The Keyword Which Was Entered Into Your Ad words Account First Will Always Show The Ad
D. Neither Keyword Will Be Eligible To Show Ads
Correct}{They Will Compete With Each Other, And The Better-Performing Keyword Will Trigger Your Ad
183. Which Of The Following Is Not An Effective Keyword Strategy?
A. Select The Broadest Keywords Related To Your Product To Capture The Most Traffic
B. Choose Two- Or Three-Word Keyword Phrases
C. Include Singular And Plural Keyword Variations
D. Choose Specific Keywords That Relate To Your Business, Ad Group, And Landing Page
Correct}{Select The Broadest Keywords Related To Your Product To Capture The Most Traffic
184. Which Of The Following Unique Keyword Urls Would Be The Most Relevant For The Keyword Query, 'Lawnmowers?
A. Www.Sample-Advertiser.Com/Lawn-And-Garden/Lawnmowers
B. Www.Sample-Advertiser.Com/Lawn-And-Garden
C. Www.Sample-Advertiser.Com
D. Www.Sample-Advertiser.Com/Lawn-And-Garden/Weedwackers
Correct}{Www.Sample-Advertiser.Com/Lawn-And-Garden/Lawnmowers
185. For Site-Targeted Campaigns, It Is Possible To Target Only Specific Sections Of A Website.
A. True
B. False
Correct}{True
186. Advertisers Should Use Only One Text Ad Per Ad Group In Order To Maintain Consistency.
A. True
B. False
Correct}{False
187. Which Of The Following Advertisers Would Be A Good Candidate For Ad Scheduling?
A. A Pizza Delivery Company That Is Only Open From 5 P.M. To 1 A.M.Daily.
B. A Clothing Company That Processes All Orders Online.
C. A Law Firm That Acquires Its Leads Via A Contact-Us Form On ItsWebsite.
D. A Spanish Language Book Publisher That Only Ships To Latin America.
Correct}{A Pizza Delivery Company That Is Only Open From 5 P.M. To 1 A.M.Daily.
188. Which Ad words Ad Serving Option Will Show Your Higher Performing Ad More Often?
A. Optimize
B. Standard
C. Rotate
D. Accelerated
Correct}{Optimize
189. The Advanced Mode Of Ad Scheduling Allows You To______.
A. Automatically Raise Or Lower Your Bids During Certain Time Periods
B. Change Your Scheduling Options On A Keyword By Keyword Basis
C. Set A Content Network-Only Schedule For Your Campaign
D. Automatically Adjust Your Daily Budget On Certain Days
Correct}{Automatically Raise Or Lower Your Bids During Certain Time Periods
190. The Ad words Definition Of Increasing Traffic Means Increasing The Number Of Times An Ad Is Seen.
A. True
B. False
Correct}{False
191. The More_______ A Keyword, The More Potential Traffic It Has.
A. Specific
B. Unprofitable
C. Irrelevant
D. General
E. Exact
Correct}{General
192. Which Three Of The Following Can Be Done To Increase Traffic? (Select 3)
A. Add New Or Unused Keywords
B. Create Keywords For Unadvertised Products
C. Delete All Poorly Performing Keywords
D. Raising Your Maximum CPC
Correct}{Add New Or Unused Keywords And Create Keywords For Unadvertised Products And Raising Your Maximum CPC
193. The Plural And Singular Form Of The Same Keyword______.
A. Can Perform Very Differently, And In Some Cases, Should Have
B. Different CpcsTypically Perform The Same, And Should Usually Have The Same CPC
C. Usually Produce The Same ROI
D. Are Redundant; The Singular Form Of The Keyword Is Sufficient For All Traffic
Correct}{Can Perform Very Differently, And In Some Cases, Should Have Different Cpcs
194. Which Three Of The Following Changes To Your Campaign Settings Can Increase Traffic? (Select 3)
A. Opting To Show Your Ads On Our Content Network
B. Opting To Show Your Ads On Our Search Network
C. Increasing Your Daily Budget
D. Targeting One Local Region
Correct}{Opting To Show Your Ads On Our Content Network And Opting To Show Your Ads On Our Search Network And Increasing Your Daily Budget
195. In General, Including The Price Of A Product In The Ad Text Improves Conversion Rate.
A. True
B. False
Correct}{True
196. For A Website Selling Books, Which Is Not An Effective Negative Keyword?
A. Free
B. Phone
C. Buy
D. Yellow
E. Club
Correct}{Buy
197. Which Two Of The Following Should You Consider When Deciding Whether To Include Pricing In Your Ad Text? (Select 2)
A. Your Average Ad Position Over Your Competitors'
B. Your Price Compared To Your Competitors'
C. Whether Competitors Use Pricing In Their Ad Text
D. Your CTR Of Keywords With Prices
Correct. : Your Price Compared To Your Competitors' And Whether Competitors Use Pricing In Their Ad Text
198. An Advertiser Should Immediately Delete A Keyword With A Lower CPC Than Value Per Click.
A. True
B. False
Correct}{False
199. An Advertiser Should Always Increase The CPC Of A Keyword With A Positive Profit Margin.
A. True
B. False
Correct}{False
200. For Keywords That Provide A Strong ROI, You Should______.
A. Reduce The Budget For The Ad Group
B. Create Image Ads
C. Decrease The CPC
D. Increase The CPC
Correct}{Increase The CPC
201. If You Have 9 Clicks On A Keyword And The Value Per Click Is US$0, You Should______.
A. Reduce The CPC For The Keyword
B. Increase The CPC For The Keyword
C. Wait Until More Clicks Accrue Before Deciding What To Do With That Particular Keyword
D. Delete The Keyword
Correct}{Wait Until More Clicks Accrue Before Deciding What To Do With That Particular Keyword
202. After Adjusting The Maximum CPC For A Keyword,______ To See Whether The Action Has Been Successful.
A. Wait No More Than 24 Hours
B. Wait At Least 24 Hours
C. Wait At Least A Week
D. Wait One Billing Period
Correct}{Wait At Least 24 Hours
203. If The Keyword Tool Offers Irrelevant Variations, You Should_________.
A. Add Those Variations As Exact Matches
B. Add Those Variations As Negative Keywords
C. Add Those Variations To The Master Keyword List
D. Check Traffic Estimates For Those Variations
Correct}{Add Those Variations As Negative Keywords
204. When Selecting Keywords From The Keyword Tool, Look For Terms_________.
A. With High Volume
B. With Significant Advertiser Competition
C. That Are Highly Relevant To Your Product/Service
Correct}{That Are Highly Relevant To Your Product/Service
205. What Are Three Uses For The Keyword Tool? (Select 3)
A. To Determine Why Your Ad Isn't Appearing For A Specific Keyword
B. To Find New Keywords
C. To Estimate Traffic For Existing Keywords
D. To See Expanded Matches That May Trigger Your Ads
Correct}{To Find New Keywords And To Estimate Traffic For Existing Keywords And To See Expanded Matches That May Trigger Your Ads
206. Keywords Generated By The Keyword Tool Have Already Been Reviewed, And Therefore Will Not Be Disapproved By Adwords Specialists.
A. True
B. False
Correct}{False
207. What Is The Purpose Of The 'Site-Related Keywords' Tab?
A. To Display Related Content Sites Where Your Ad May Appear
B. To Generate Additional Keywords Based On The Content Of A Webpage
C. To Display Keywords That Advertisers Should Include On Their Websites
Correct}{To Generate Additional Keywords Based On The Content Of A Webpage
208. What Three Actions Can You Take After Adding Keywords To Your Master List? (Select 3)
A. Estimate Their Potential Traffic
B. Add Them To Your Ad Group
C. Select Which Campaign You'd Like To Add Them To
D. Download Them As A .Csv (Spreadsheet) File
Correct}{Estimate Their Potential Traffic And Add Them To Your Ad Group And Download Them As A .Csv (Spreadsheet) File
209. The Site Exclusion Tool Allows You To Exclude Sites From Google's Search Network.
A. True
B. False
Correct}{False
210. Site Exclusion Is Applied At What Level?
A. Account
B. Ad Group
C. Keyword
D. Campaign
Correct}{Campaign
211. Which Link Will Take You To The Site Exclusion Tool?
A. Edit Campaign Settings
B. Tools
C. Site Targeted
D. Conversion Tracking
Correct}{Tools
212. The Traffic Estimator Tool Can Be Used To Perform Which Of The Three Following Functions? (Select 3)
A. View What Other Advertisers Have Bid For The Same Keywords You Have Selected
B. View The Expected Clicks And Impressions For The Keyword That You Have Selected
C. View Related Keywords That Are Likely To Bring You Additional Targeted Leads
DView The Expected Cost Per Day That You Will Accrue From Clicks On Your Ads
E. View The Expected Average Cost-Per-Click Of The Keywords That You Have Selected
Correct. : View The Expected Clicks And Impressions For The Keyword That You Have Selected And View The Expected Cost Per Day That You Will
Accrue From Clicks On Your Ads And View The Expected Average Cost-Per-Click Of The Keywords That You Have Selected
213. The Suggested Maximum Cost-Per-Click Provided By Google Should Allow Your Ad To Show In The Top Position At Least______ Of The Time.
A. 10%
B. 50%
C. 85%
D. 99%
Correct}{85%
214. How Should Keywords And Keyword Phrases Be Entered In The Traffic Estimator's 'Keyword' Field?
A. Separated By Brackets
B. Separated By Semicolons
C. Separated By Commas
D. One Per Line
Correct}{One Per Line
215. Which Of The Factors Listed Below Will NOT Affect The Values That The Traffic Estimator Provides?
A. The Number Of Ad Copies You Are Running In The Ad Group
B. The Keywords You Select, Including The Matching Option Of Each Keyword
C. The Language And Location Targeting Preferences Of The Campaign
D. The Maximum Cost-Per-Click You Set For Each Keyword
Correct}{The Number Of Ad Copies You Are Running In The Ad Group
216. The My Change History Tool Will Display Changes Such As:
A. Daily Budget Adjustments.
B. Ad Approval Or Disapproval By Ad words Specialists.
C. Maximum Cost-Per-Click (CPC) Adjustments Made By The Budget Optimizer(TM).
Correct}{Daily Budget Adjustments.
217. If Multiple Users With Different Logins Manage Your Account, You Can Use The My Change History Tool To See Who Made Certain Changes.
A. True
B. False
Correct}{True
218. The My Change History Tool Displays Changes You've Made To Your Account In The Last___________.
A. Three Days
B. Three Weeks
C. Three Months
D. Three Years
Correct}{Three Months
219. The Ads Diagnostic Tool Allows You To______.
A. Find Out Why Your Ads Have Been Disapproved
B. Determine Why A Particular Keyword May Not Be Triggering Ads To Appear On Google
C. View Changes You've Made To Your Ad Group In The Last Three Months
D. Analyze Your Ad Placement On The Google Content Network
Correct}{Determine Why A Particular Keyword May Not Be Triggering Ads To Appear On Google
220. The Ads Diagnostic Tool Can Be Accessed In______ Places In Your Account.
A. 1
B. 2
C. 5
D. 0
Correct}{2
221. The Ads Diagnostic Tool Quick Summary Presents The Most Comprehensive Analysis Available In Your Account.
A. True
B. False
Correct}{False
222. If You Are Unable To Find Your Ad On Google, The First Step You Should Take Is To______.
A. Raise Your Daily Budget Until You See Your Ad
B. Contact Google Client Service To Troubleshoot The Issue
C. Add Extremely Broad Keywords To Your Account To Increase Your Possible Traffic
D. Use The Ads Diagnostic Tool Within Your Account To Troubleshoot The Issue
Correct}{Use The Ads Diagnostic Tool Within Your Account To Troubleshoot The Issue
223. The Ads Diagnostic Tool Reports Data For Your Ad's Placement On The Google Content Network.
A. True
B. False
Correct}{False
224. On The Ad Group Details Page, You Can Access The Ads Diagnostic Tool Quick Summary By______.
A. Clicking On Any One Of Your Keywords
B. Pointing Your Mouse At The Headline Of The Ad Text In Question
C. Pointing Your Mouse At The Magnifying Glass Icon Next To Any Keyword In Your Ad Group
D. Clicking Into The Tools Page Of Your Account
Correct}{Pointing Your Mouse At The Magnifying Glass Icon Next To Any Keyword In Your Ad Group
225. The Ad words Editor Offers Which of the Following as a Benefit?
A. A Certain Quota Of Changes Allowed For Any Given Month.
B. The Ability To Bypass Review Of Ads By An Editorial Specialist.
C. Upload Ads Without Submitting An Exception Request
D. Ability To Edit Multiple Accounts At Any Time.
Correct}{Ability To Edit Multiple Accounts At Any Time.
226. Ad words Editor Is_________.
A. A Desktop Application You Can Download For A One-Time Fee.
B. A Downloadable Desktop Application Designed To Make Large Changes To Your Account.
C. A Program You Can Download For Free And Only Use When Online.
D. A Program You Can Download And Use Only For Large Adwords Accounts.
Correct}{A Downloadable Desktop Application Designed To Make Large Changes To Your Account.
227. There Are Two Panels In The Interface. They Are:
A. Data View, Editorial View
B. Editorial View, Edit Panel
C. Data View, Edit Panel
D. Data Panel, Data View
Correct}{Data View, Edit Panel
228. You Can Create A Campaign Without Posting It To Your Account.
A. True
B. False
Correct}{True
229. When Choosing The Option That Allows You To Input A Column With Campaign Names:
A. You Can Import A Saved File Into This Field
B. You Must Include Maximum CPC And Status
C. You Can Copy And Paste Directly From An Excel Spreadsheet
Correct}{You Can Copy And Paste Directly From An Excel Spreadsheet
230. The Pushpin Symbol Appears When:
A. A Change Has Been Made In Ad words Editor
B. An Item Has Been Added
C. There Is A Potential Policy Violation
D. A Comment Has Been Added
Correct}{A Comment Has Been Added
231. The Keyword Grouper Regroups Keywords From One Ad Group Into More Granular Ad Groups.
A. True
B. False
Correct}{True
232. You Do Not Need Ad words Editor To View A File That Has Been Exported To CSV.
A. True
B. False
Correct}{True
233. When A File Is Shared:
A. Unposted Local Changes Will Be Marked In Green
B. Unposted Local Changes Will Be Marked In Purple
C. Proposed Changes Will Be Marked In Purple
Correct}{Unposted Local Changes Will Be Marked In Purple
234. Google Allows Two Or More Of Your Clients To Advertise Using The Same Keyword, Provided They Have Separate Accounts.
A. True
B. False
Correct}{True
235. Which Three Tasks Can You Do While Logged In To Your My Client Center Account? (Select 3)
A. Run A Keyword Report For A Linked Account
B. Edit The Billing Preferences For A Linked Account
C. View Recent Charges For A Linked Account
D. Modify The Daily Budget For A Campaign In A Linked Account
Correct}{Run A Keyword Report For A Linked Account And View Recent Charges For A Linked Account And Modify The Daily Budget For A Campaign In A Linked Account
236. What Is The Quickest Way To Edit A Client's Billing, Login, And Password Information?
A. Logging In To The Client's Account
B. Contacting A Google CSR
C. Emailing The Client
D. Changing The Login Information
Correct}{Logging In To The Client's Account
237. Which Three Of The Following Are Displayed In The Dashboard Report? (Select 3)
A. Start And End Date
B. Budget
C. Account Description
D. Average Ad Position
Correct}{Start And End Date And Budget And Account Description
238. Google Ad words Is Highly Effective Because___________.
A. You Pay For Clicks On Your Ad Only When Visitors Purchase Something On Your Website
B. Your Ads Reach Users At The Moment That They Are Interested In Your Product Or Service
C. Your Ads Appear To The Same Users Many Times Throughout The Day
Correct}{Your Ads Reach Users At The Moment That They Are Interested In Your Product Or Service
239. How stuff works And The New York Times Are Examples Of______.
A. Google Properties
B. Google Resellers
C. Content Publishers
D. Content Blogs
Correct}{Content Publishers
240. Ad words Is A Particularly Effective Marketing Tool For Which Of The Three Following Objectives? (Select 3)
A. Generating Leads Or Sign-Ups On Your Website
B. Cornering Your Market So Potential Customers Will Not See The Ads Of Your Competitors
C. Generating Sales Or Conversions Of Particular Products
D. Brand Marketing Or Brand Awareness
Correct}{Generating Leads Or Sign-Ups On Your Website And Generating Sales Or Conversions Of Particular Products And Brand Marketing Or Brand Awareness
241. When Does An Advertiser Pay For Advertising On Google?
A. After The Advertiser's Ad Appears On Google
B. When A User Clicks On The Advertiser's Ad
C. When A User Completes A Purchase After Viewing The Advertiser's
D. Ad On GoogleWhen An Advertiser Begins Receiving A Positive ROI
Correct}{When A User Clicks On The Advertiser's Ad
242. What Is The Missing Step In The Process Of Creating An Effective Advertising Campaign?
a. Create Relevant Keywords And Ads Grouped By Goals
b.__________________________________
c. Use Reporting Tools To Measure Results
d. Refine Campaigns; Keep What's Working
A. Review The Ads Of Your Competitors And Create Similar Ads
B. Test Multiple Ad Copies And Keyword Variations
C. Set A Maximum CPC That Ensures The Desired Position
D. Create Multiple Unique Ad Groups That Market The Same Product
Correct}{Test Multiple Ad Copies And Keyword Variations
243. If You Have A CPC Of US$2, You Will______ For A Click.
A. Always Pay Exactly US$2
B. Sometimes Pay More Than US$2
C. Pay Up To US$2
D. Pay An Average Of US$2 Over The Course Of A Billing Period
Correct}{Pay Up To US$2
244. Once An Ad Campaign Is Created,______.
A. It Should Be Monitored And Continuously Modified For Best Results
B. It Should Be Left Alone
C. Google Technology Will Optimize Accounts Automatically For You
D. It Should Be Monitored Only For Invalid Clicks
Correct}{It Should Be Monitored And Continuously Modified For Best Results
245. Which Of The Answer Choices Provided Is The Best Next Step In The Client Start-Up Process?
a. Define Marketing Objectives, Metrics, And Budget
b. Deliver Proposal, Including Messaging & Budget Options
c.___________
d. Launch, Monitor, & Modify Campaigns To Meet Objectives
e. Share Reports And Refine
A. Set CPC's And Daily Budget
B. Establish Billing And Payment Method
C. Client Approval And Sign-Off
Correct}{Client Approval And Sign-Off
246. Approximately What Percentage Of Internet Users Use Google As Their Primary Search Engine?
A. About 30%
B. About 40%
C. About 50%
D. About 60%
Correct}{About 50%
247. What Are Three Important Benefits Of Google Ad words? (Select 3)
A. Guaranteed Number Of Clicks For A Price You Set
B. Relevant, Real-Time, And Extensive Ad Distribution Measurable Results
C. Distribute Ads On All Of The Largest Web Properties, Including MSN And Yahoo!
D. Total Control Of Spending And Ad Targeting
Correct}{Relevant, Real-Time, And Extensive Ad Distribution And Measurable Results And Total Control Of Spending And Ad Targeting
248. API Stands For__________.
A. Application Programming Interface
B. Account Performance Indicator
C. Ad Positioning Interface
D. Ad Program Installation
Correct}{Application Programming Interface
249. Which Type Of Advertiser Would Benefit The Most From The Ad words API?
A. A New Advertiser Who Is Just Learning About The Ad words Program
B. An Advertiser With Multiple Ad words Campaigns
C. An Advertiser With Basic HTML Knowledge
D. An Online Marketing Agency With Multiple Clients
Correct}{An Online Marketing Agency With Multiple Clients
250. The Ad words API Is A Good Substitute For________.
A. Screen scraping
B. Conversion Tracking
C. My Client Center Accounts
Correct}{Screen scraping
251. To Access The Ad words API, Advertisers Must________.
A. Manage 10 Or More Ad words Accounts
B. Spend At Least $5000/Month With Ad words
C. Have A My Client Center Account
Correct}{Have A My Client Center Account
252. What Is The Developer Token?
A. An Action Taken Upon Your Ad words Account
B. A Combination Of Letters And/Or Numbers That Identify Your Ad words API Activity
C. An Ad words Account That Allows You To Manage Multiple Clients
D. A Piece Of Code That Allows Advertisers To Use The Google Logo
Correct}{A Combination Of Letters And/Or Numbers That Identify Your Ad words API Activity
253. The API Operations Quota Is Determined By Which Factors?
A. The Length Of Time As An Ad words Advertiser
B. The Total Account Spend
C. The Average Number Of Operations Performed Each Day
D. The Number Of Clients Managed
Correct}{The Total Account Spend And The Number Of Clients Managed
254. What Happens To An Ad words Account When An Advertiser Signs Up For The Google Ad words API?
A. The Advertiser Is No Longer Able To Log In Through Http://Adwords.Google.Com
B. The Account Contains Additional Statistics Regarding Campaign Performance
C. The Account Contains Fewer Statistics Regarding Campaign Performance
D. The Account Remains The Same As Before
Correct}{The Account Remains The Same As Before
255. True Or False: Updating The Individual Bids On 1,000 Keywords Would Equate To 1,000 Operations.
A. True
B. False
Correct}{True
256. Which API Web Service Allows Advertisers To Change Their Daily Budget?
A. Campaignservice
B. Adgroupservice
C. Accountservice
D. Infoservice
Correct}{Campaignservice
257. Which API Service Should Advertisers Use To Create New Ads?
A. Keyword service
B. Account service
C. Creative service
D. Info service
Correct}{Creative service
258. The Campaign service, Ad group service, Keyword service, And Creative service Are Collectively Known As_______.
A. Batch Operations
B. Account Services
C. Data Services
Correct}{Data Services
259. If you experience high cost per clicks than necessary you need to widen your market for your ideal audience or user.
A. True
B. False
Correct}{False
260. Google Analytics is a great way to track how your ads are doing.
A. True
B. False
Correct}{ True
261. There is no way to know there is a mouse-over on your image when using the display network.
A. True
B. False
Correct}{ False
262. When using the Display network use a wide variety of templates to see which works best.
A. True
B. False
Correct}{ True
263. You should use transparent PNG format images whenever possible since it can greatly improve the aesthetics and unique look of your ad.
A. True
B. False
Correct}{ True
264. Display ads compete alongside text ads in the ad auction and cost more per click than do the text ads.
A. True
B. False
Correct}{ False
265. One of the key benefits of the Display Ad Builder is the freedom to easily and quickly customize how your ad looks and feels.
A. True
B. False
Correct}{ True
266. Mobile phone users typically use more keywords than desktop users.
A. True
B. False
Correct}{ False
267. Using negative keywords or exclusions can prevent your ad from showing up along side content that may not fit your marketing goals.
A. True
B. False
Correct}{ True
268. To ensure that your mobile can display an ad use the following mobile mark up language:
A. wml (WAP 1.x)
B. xhtml (WAP 2.0)
C. chtml (imode, etc.)
D. PDA-compliant html
E. All of the above
Correct}{ All of the above
269. Image ads should clearly an accurately reflect your site and emphasize unique benefits of your product or service.
A. True
B. False
Correct}{ True
270. Once one of your ads reaches a good ROI then there is no need to test anymore ads.
A. True
B. False
Correct}{ False
271. Some of the best practices for text ads include which of the following:
A. Choose the best destination URL
B. Test just one ad
C. Test multiple ads
D. Use an accurate display URL
E. Monitor your ads performance
Correct}{ Choose the best destination URL and Test multiple ads and Use an accurate display URL and Monitor your ads performance
272. Which of the following are tips to create compelling text ads?
A. Create plain complex text
B. Include prices and promotions
C. Use a strong call to action
D. Include one of your keywords in your ad text
E. Create Simple, enticing ads.
Correct}{ Include prices and promotions and Include one of your keywords in your ad text and Create Simple, enticing ads. And Use a strong call to action
273. Guns and Swords are determined under the content policies.
A. True
B. False
Correct}{ True
274. You are allowed to advertise for AK-47s
A. True
B. False
Correct}{ False
275. You are allowed to advertise for swords.
A. True
B. False
Correct}{ True
276. Editorial and Format refers to which of the following?
A. The first three lines in the Ad
B. Character Limits
C. Special Discounts and offers must be within 2 clicks of your ads landing page.
D. You can only have one exclamation point
E. All of the above
Correct}{ All of the above
277. Adwords text policy falls into three categories:
(Choose the correct three)
A. Editorial and format
B. Word press format
C. Content
D. Link
E. anchor edits
Correct}{ Editorial and format and Content and Link
278. Disapproved Google Ads that are not in compliance will usually run for 3 days.
A. True
B. False
Correct}{ False
279. iPhones and Driods are not capable of displaying regular size ads.
A. True
B. False
Correct}{ False
280. To fit on the small mobile screen, mobile ads are smaller than their desktop counterparts
A. True
B. False
Correct}{ True
281. Rich media ads include
A. zoomfly
B. video ads
C. Flash animated ads
D. ads that mix text and animated content
E. overture
Correct}{ video ads and Flash animated ads and ads that mix text and animated content
282. Mobile ads must lead to a mobile website.
A. True
B. False
Correct}{ True
283. IPhones and other mobile devices with full Internet browsers are eligible for standard display ads
A. True
B. False
Correct}{ True
284. Click-to-call phone numbers to enable users to connect with your business by phone directly from your ad.
A. True
B. False
Correct}{ True
285. Client managers can do the following:
A. Update campaigns
B. Manage account tasks for clients
C. Change your password
D. View billing summary information.
E. Delete your account
Correct}{ Update campaigns and Manage account tasks for clients and View billing summary information
286.Client managers can see your credit card information and increase your daily budget.
A. True
B. False
Correct}{ False
287. Once you make a link to an MCC account then the MCC can access your account and you can access his.
A. True
B. False
Correct}{ False
288. An API is a *.
A. ACME Private Investigator
B. Application Programming Interface
C. Application Per Increment
D. Adword Per Increment
E. Adword Persons Investment
Correct}{ Application Programming Interface
289. Once you give someone access to manage your account then only that person will have access to your account and you must use the MCC client log in.
A. True
B. False
Correct}{ False
290. Once you link to someones MCC then you must contact them to remove the link.
A. True
B. False
Correct}{ False
291. An individual is permitted to have multiple Google Adwords accounts, but you will be charged an activation fee for both. Having an MCC for multiple accounts is optional.
A. True
B. False
Correct}{ False
292. Google adwords will let your ads run for 1 day before you enter billing information.
A. True
B. False
Correct}{ False
293. Once an administration privilege is given to another user then they can help edit the original owners sign-in information.
A. True
B. False
Correct}{ False
294. Adwords Account has several levels of account access that include the following:
A. Chosen One
B. Administrative
C. Guest-Only
D. Standard
E. Read-Only
F. Email-Only
Correct}{ Administrative and Standard and Read-Only and Email-Only
295. How many characters can your actual link be?
A. 20
B. 35
C. 25
D. 15
E. 1024
Correct}{1024
296. How many characters can you Link description be?
A. 20
B. 35
C. 25
D. 15
E. 1024
Correct}{35
297. How many characters can you second description line be?
A. 20
B. 35
C. 25
D. 15
E. 1024
Correct}{35
298. How many characters can you first description line be?
A. 20
B. 35
C. 25
D. 15
E. 1024
Correct}{35
299. How many Characters can you title be?
A. 20
B. 35
C. 25
D. 15
E. 1024
Correct}{25
300.* is called a completion of action.
A. Finished
B. Conversion
C. Converse
D. Conman
E. Done
Correct}{ Conversion
301. Branding raises? (CHECK 2)
A. Questions
B. Awareness
C. Visibility
D. ROI
E. Bids
Correct}{ Awareness AND Visibility
302. ROI is * ?
A. Retro Organization Inter process
B. Retro On Invitation
C. Realtor Only Investment
D. Return on Investment
E. Return on Invitation
Correct}{ Return on Investment
303. A * is the instance an ad appears on a page.
A. Appearance
B. Impression
C. Analog Announcement
D. Timing Ad group
E. Algorithm Instants
Correct}{ Impression
304. What is CPA?
A. Cost Per Acquisition
B. Cost Per Annual
C. Cost Pass Annual
D. Cost Per Amazon
E. Cost Per All
Correct}{ Cost Per Acquisition
305. What is CPM?
A. Cost Per Micro
B. Cost Per Million
C. Cost Per Max
D. Cost Per Thousand
E. Cost Per Macro
Correct}{ Cost Per Thousand
306. What is PPC?
A. Pay Per Clips
B. Passion Per Class
C. Pay Per Click
D. Pay per Class
E. Pass Per Click
Correct}{ Pay Per Click
307. The types of search results are:
A. ROI
B. Paid
C. Free
D. Organic
E. Natural
Correct}{ Paid and Free and Organic and Natural
308. What is SEM?
A. Search Engine Marketing
B. Search Ezine Marketing
C. Search Engine Maintenance
D. Search Engine Money
E. Sitemap Engine Maker
Correct}{ Search Engine Marketing
309. What is SEO?
A. Search Engine Organization
B. Severe Engine Organization
C. Search Engine Optimization
D. Search Engine Only
E. Search Ezine Optimizer
Correct}{ Search Engine Optimization
310. AdWords includes two automatic pricing discount features:
A. Smart Ads
B. Smart pricing
C. Smart discounter
D. AdWords discounter
E. Adwords genious
Correct}{ Smart pricing and AdWords discounter
311. You must spend a minimum of $10 to be eligible for Google Ads
A. True
B. False
Correct}{ False
312. A low quality score will give you low costs per click
A. True
B. False
Correct}{ False Feedback: a high Quality Score generally means that your ads will appear in a higher position and at a lower cost-per-click (CPC).
313.A low quality score will give you low costs per click
A. True
B. False
Correct}{ False
314. Placement targeting lets advertisers choose individual sites in the Google Display Network.
A. True
B. False
Correct}{ True
315. If you put a key word phrase [mighty ducks] in your adgroup then the following queries would be eligible to show up
A. mighty
B. ducks
C. mighty ducks
D. big mighty ducks crushing walrus
E. ducks mighty
Correct}{ mighty ducks
316. If you put a key word phrase "mighty ducks" in your adgroup then the following queries would be eligible to show up
A. mighty
B. ducks
C. mighty ducks
D. big mighty ducks crushing walrus
E. ducks mighty
Correct}{ mighty ducks and big mighty ducks crushing walrus
317. If you put a key word phrase mighty ducks in your adgroup then the following queries would be eligible to show up
A. mighty
B. ducks
C. mighty ducks
D. big mighty ducks crushing walrus
E. ducks mighty
Correct}{ mighty and ducks and mighty ducks and big mighty ducks crushing walrus and ducks mighty
318. What are the two ways Adwords can trigger your ads to appear?
A. Location
B. Keywords
C. Adgroups
D. Placement
E. Specification
Correct}{ Keywords and Placement
319. It possible to target a Spanish speaking market in California?
A. True
B. False
Correct}{ True
320. When are you Google Ads eligible to appear?
A. After you pass your Google Quality Score
B. After you activate your account and show you are certified
C. After your campaign is set up and your account is activated
D. After you say your prayers and eat your vegetables
E. Once your keywords pass a quality check, your payment is approved and Google clears your certification credentials
Correct}{ After your campaign is set up and your account is activated
321. How does Google display ads to relevant audiences?
A. Key words based advertisement
B. ROI
C. Reach
D. All of the above
Correct}{ Key words based advertisement
322. You should try to incorporate a strong call to action
A. True
B. False
Correct}{ True
323. Your ads should be simple and enticing.
A. True
B. False
Correct}{ True
324. Your ads should be plain and large in range
A. True
B. False
Correct}{ False
325. If your Campaign is about organic Coffee beans then select the best set of keywords: (CHOOSE 3)
A. Natural Coffee beans
B. Organic Coffee beans
C. Coffee
D. Decaf Organic Coffee beans
Correct}{ Natural Coffee beans and Organic Coffee beans and Decaf Organic Coffee beans
326. Your Ads should do the following:
A. Be obvious to visitors that you are all about the ROI
B. Clearly represent your site
C. Should always target Florida
D. Emphasize the unique benefits
Correct}{ Clearly represent your site and Emphasize the unique benefits
327. The ads diagnostic tool can be found under the * tab.
A. Home
B. Campaign
C. Reporting and Tools
D. Billing
E. My Account
Correct}{ Reporting and Tools
328. Once an adgroup or campaign is established the name can not be changed.
A. True
B. False
Correct}{ False
329. A green dot next to the adgroup indicates that they are paused.
A. True
B. False
Correct}{ False
330. You can search all the data by the bolded column header.
A. True
B. False
Correct}{ True
331. The Ad Groups tab under the Campaign tab will show ALL of the adgroups
A. True
B. False
Correct}{ True
332. Your Google ads can appear on an iphone.
A. True
B. False
Correct}{ True
333. The Optimize ad rotation setting can help you increase quality score by rotating in the higher performing ad.
A. True
B. False
Correct}{ True
334. Ad rotations have two settings:
A. rotate
B. promote
C. optimize
D. alert
Correct}{ rotate and optimize
335. The Campaign Settings tab controls the following
A. locations
B. languages
C. timezone
D. currency
E. networks
F. bidding
G. budget
H. ad scheduling
Correct}{ locations and languages and networks and bidding and budget and ad scheduling
336.If your campaign is utilizing all of its budget each day and your ROI is good then adjusting your budget would be a mistake.
A. True
B. False
Correct}{ False
337. You will still receive custom alerts on keywords when they are paused.
A. True
B. False
Correct}{ False
338. You should try to target the area that your product is offered.
A. True
B. False
Correct}{ True
339. Best practices for Adwords set up allows many different goals under one campaign.
A. True
B. False
Correct}{ False
340. The Google network consists of :
A. Google search
B. Google search partners
C. Overture Team Sites
D. Google display
Correct}{ Google search and Google search partners and Google display
341. Even after a campaign starts you can change your budget at anytime.
A. True
B. False
Correct}{ True
342. An MCC account can even show another MCC account.
A. True
B. False
Correct}{ True
343. The basic process in the Adwords editor is:
A. Download your Account
B. Download your MCC
C. Make your changes
D. Press the Easy Button
E. Upload your revised campaigns
Correct}{ Download your Account and Make your changes and Upload your revised campaigns
344. An API is a:
A. Analytical Programming Insertion
B. Application Programming Interface
C. All Programming Idiots
D. Allocation Proportionality Individualizer
E. Application Programming Insertion
Correct}{ Application Programming Interface
345. Several tools that help you manage other GoogleAd accounts are:
A. MCC- My client Center
B. Googlizer
C. API
D. Adwords Editor
E. Overture API
Correct}{ MCC- My client Center and API and Adwords Editor
346. This is a resource tab that helps you learn to budget better, increase traffic/sales, and acts as an advisor area.
A. Home
B. Keywords
C. Campaigns
D. Opportunities
E. Reporting and Tools
F. Billing
G. Cost Per Click
H. My Account
Correct}{ Opportunities
347. This is where you will spend most of your time.
A. Home
B. Keywords
C. Campaigns
D. Opportunities
E. Reporting and Tools
F. Billing
G. Cost Per Click
H. My Account
Correct}{ Campaigns
348. This tab controls your Account Snapshot
A. Home
B. Keywords
C. Campaigns
D. Opportunities
E. Reporting and Tools
F. Billing
G. Cost Per Click
H. My Account
Correct}{ Home
349. This tab controls your personal information in this tab.
A. Home
B. Keywords
C. Campaigns
D. Opportunities
E. Reporting and Tools
F. Billing
G. Cost Per Click
H. My Account
Correct}{ My Account
350. Enter and change your credit card details in this tab
A. Home
B. Keywords
C. Campaigns
D. Opportunities
E. Reporting and Tools
F. Billing
G. Cost Per Click
H. My Account
Correct}{ Billing
351. What are the main tabs you will find in Google Adwords
A. Home
B. Keywords
C. Campaigns
D. Opportunities
E. Reporting and Tools
F. Billing
G. Cost Per Click
H. My Account
Correct}{ Home and Campaigns and Opportunities and Reporting and Tools and Billing and My Account
352. Mobile image ads are only eligible to appear on the Mobile Display Network
A. True
B. False
Correct}{ True
353. Call-to-action phrases in your ad text can include the following:
A. get a free quote
B. register now
C. call now
Correct}{ get a free quote and register now and call now
354. You can target your Video ads to the following:
A. Google Search
B. Parter Search
C. Google Display Network
Correct}{ Google Display Network
355. Video placements can help you expand your brand reach across a large demographic of global users and help cross-promotional advertising campaigns.
A. True
B. False
Correct}{ True
356. * tool will help you build an image ad from one of our dozens of professionally designed templates.
A. Ad API
B. Ad Builder
C. Ad Buzz Generator
D. Buzz Builder
E. Image Buzz Builder
Correct}{ Ad Builder
357. An image ad description must meet the following criteria
A. Must not exceed 50 characters
B. Must not exceed 25 characters
C. Include an image description
D. Include the bitmap resolution
E. Include the campaign or ad group name
Correct}{ Must not exceed 50 characters and Include an image description and Include the campaign or ad group name
358. AdWords image ads are graphical ads that can be static (motionless) but does not yet include animation.
A. True
B. False
Correct}{ False
359. The AdWords system automatically rotates among the different ad variations and shows the better-performing variation more.
A. True
B. False
Correct}{ True
360. Text ads may appear on
A. Google
B. Search partners
C. Bing
D. Overture
E. Google Display Network
Correct}{ Google Display Network and Search partners and Google
361. Text ads are the most basic type of AdWords ad.
A. True
B. False
Correct}{ True

Google Adwords Questions

2009-05-18T15:08:00.020+05:30

1. Managed Placements have the advantage of...

A. Keywords are optimized for searches on the search network.
B. Specific Search Partner sites can be targeted.
C. Sites can be automatically chosen for the advertiser.
D. Advertisers can select which sites on the content network their ads will appear on.
Correct}{Advertisers can select which sites on the content network their ads will appear on. Feedback: Managed Placements allow the advertiser to manually select individual web sites (URLs) (at an ad group level) that their ads will appear on.
2. To allow your ads to show on mobile (WAP) devices, you need to ...
A. Create Mobile ads
B. Desktop and laptop computers, and mobile devices in campaign settings
C. Desktop and laptop computers, and mobile devices in campaign settings
D. Create a new mobile targeted campaign
Correct}{ Create Mobile ads Feedback: You have to create separate Mobile ads to be shown on WAP devices. Google state - "Device platform targeting has no bearing on mobile format ads, which show ads on standard mobile phones that use mobile (WAP) browsers. If you have mobile ads in your campaign, they will continue to show as usual, regardless of the device platforms your campaign is targeting. "
3. An advertiser uses the following keyword - [Colour LCD TV]. A search for "colour lcd tv" will:
A. Not show the ad because the case keyword does not match the case of the search.
B. Show the ad.
C. Show the ad, but underneath a competitor who has a keyword with the same case
D. Not show the ad because it is not in American English
Correct}{Show the ad. Keywords are not case sensitive.
4. An advertiser is using keyword insertion in an ad {KeyWord:UK Hotels}, and is using the broad match keyword 'Manchester Hotels'. If that keyword is expanded to 'Liverpool Hotels', the ad will read as follows...
A. UK Hotels
B. Manchester Hotels
C. Liverpool Hotels
D. Liverpool hotels
Correct}{ Manchester Hotels Feedback: when using keyword insertion (also known as dynamic keyword insertion), keywords from your ad groups can be dynamically inserted into the ad. It is the most appropriate keyword in your ad groups that is inserted into the ad not the actual search term. If you are not using a keyword in your ad group, then it can't appear in your ad.
5. The keyword tool helps in identifying relevant keywords to add to your ad groups, where is it accessed from?
A. The Keywords tab
B. The Keywords tab after clicking on the Add Keywords button
C. adwords.google.com/keywordtoolexternal
D. The Ad Groups tab
Corect}{ The Keywords tab after clicking on the Add Keywords button Feedback: B is the best answer. Google state "To help you identify relevant keywords and to simplify the process of adding them to your ad groups, AdWords offers the Keyword Tool. You can access this tool from the Keywords tab after clicking the Add keywords button at the top of the keyword table. This tool will provide additional keyword ideas, including synonyms and spelling variations. You can build relevant keyword lists, review traffic estimates, and add your keywords directly to your ad groups from this tool."
6. When targeting different languages, what will Google not do?
A. Allow you to use non Roman characters in your ads
B. Display your ad in geographic areas you have specified
C. Translate your ad
D. Only display your ad to someone using the Google interface language setting you have specified
Correct}{ Translate your ad Feedback: Google does not translate ad text to different languages, it will only display ads as they have been submitted.
7. IP addresses do not always provide accurate information about a user's physical location. What do Google do help prevent irrelevant clicks on your ads?
A. Lobby government to ensure that IP address information is improved
B. Work with ISPs and telecom companies to improve IP address information
C. Use extra data from the ISP to more accurately pinpoint location
D. Display the name of your targeted region below your ad text
Correct}{ Display the name of your targeted region below your ad text Feedback: Google take the position that the accuracy of IP address information is the responsibility of others, but they do display the region under your ad text. Google state - "Internet service providers (ISPs) determine the IP address a user is assigned. In some cases a user may be assigned an IP address for a region other than where they are physically located. Unfortunately we can't determine which cases are incorrect, or change the assignment, but we do expose the name of your targeted region below your ad text to help prevent irrelevant clicks on your ads." They do not state if this reduced CTR affects the price you pay in the long run....
8. One campaign shows a very high number of clicks, but a very low conversion rate for a specific placement. Without changing the network settings or ad group contents, then advertiser could...
A. Lower bids in affected ad groups
B. Move affected ad groups to a different campaign.
C. Exclude the site using the site exclusion tool.
D. Pause affected ad groups.
Correct}{ Exclude the site using the site exclusion tool Feedback: If one site is not working for you - then exclude it!
9. In addition the targeting your standard text and image ads to specific sites on the Content network, you can use the placement tool to target...
A. Video placements, Game placements, Feed placements
B. Video placements, Game placements, Feed placements, Entertainment placements
C. Video placements, Entertainment placements, Feed placements
D. Video placements, Game placements, Feed placements, Mobile placements
Correct}{ Video placements, Game placements, Feed placements, Mobile placements Feedback: All are valid options (depending on your location).
10. An advertiser has shoe shops with multiple locations (one in London and one in Birmingham). They link their AdWords campaign to their local business center. Which address will show under their advert?
A. The one closest to the user
B. The one with the highest CPC
C. Whichever location was added first to the local business center
D. Neither
Correct}{ The one closest to the user Feedback: (a is the best answer and is how location extensions are meant to work. Although (d is possible...
NB - Local Business Center has just been renamed to 'Google Places'..
11. Managed Placements have the advantage of...
A. Keywords are optimised for searches on the search network.
B. Specific Search Partner sites can be targeted.
C. Sites can be automatically chosen for the advertiser.
D. Advertisers can select which sites on the content network their ads will appear on.
Correct }{ Advertisers can select which sites on the content network their ads will appear on. Feedback: Managed Placements allow the advertiser to manually select individual web sites (URLs) (at an ad group level) that their ads will appear on.
12. If 75,000 people enter keywords into Google that invoke your Google Ad, but 750 of those people then click on your ad to view your site, what is your CTR?
A. 0.01%
B. 1%
C. 0.11%
D. 10%
Correct}{1% Feedback: The CTR is the % of people who click through to your site from your ad. Therefore, to calculate the % or CTR, divide the number of clicks by the number of impressions and multiply the answer by 100. 750/75,000 = 0.01 * 100 = 1%
13. On initial set-up, and after you have entered your credit card or direct debit details your adword campaigns will start running ___.
A. after 24 hours
B. within 12 hours
C. almost immediately
D. as soon as 10 people have used keywords associated with your adword campaign
Correct}{ almost immediately Feedback: Google Adwords gives you maximum flexibility and control over your adwords allowing your potential customers to almost immediately view your adwords after set up.
14. When a user signs up for an Adwords account, which of the following information is taken at sign-up but cannot be changed later?
A. payment type and company name
B. billing currency and time zone
C. Business address and company registration number
D. payment type and time zone
Correct}{ billing currency and time zone Feedback: Google Adwords is built with change/edits in mind. However, the only information that cannot be edited after set-up is your billing currency and time zone.
15. What is a benefit of Google AdWords that addresses the challenge of direct response advertisers seeking to understand their ROI.
A. They can check the time of day when customers are searching.
B. They can view the recommended amount of budget necessary to show throughout the day.
C. They can view the exact locations of customers who are searching.
D. They can view the keywords that help drive customers to purchase.
Correct}{ They can view the keywords that help drive customers to purchase. Feedback: If your goal is direct response, you'd like a user to perform an action after clicking through your ad to your website (like make a purchase), so being able to view the keywords that allowed that to happen will give you a deeper understanding of your ads ROI.
16. What is best practice when creating effective ad text?
A. Include information on prices and promotions.
B. Repeat key words to add emphasis.
C. Use the home page for every URL.
D. Use the same ad text for every ad in the ad group.
Correct}{ Include information on prices and promotions. Feedback: The more information about your product that a user can gain from your ad text, the better.
17. How does Google AdWords help a client reach consumers that are ready to make a purchase?
A. AdWords targets consumers who are actively searching for what you're offering.
B. AdWords drives a lot of traffic to websites.
C. The system analyses where clients are not achieving a good return on market investment.
D. The system analyses where clients may not be targeting an audience most effectively.
Correct}{ AdWords targets consumers who are actively searching for what you're offering. Feedback: By giving your products or services a presence during relevant user searches, you're ensuring that you're visible in a crucial point in the customer's buying cycle.
18. If an advertiser resets a Google AdWords account password what should they also be aware of ?
A. The advertiser will need to sign in to their Google Accounts page to update their password across all Google products.
B. The advertiser will use the new password on AdWords, but the old password on other Google products.
C. The password will also need to be reset on other Google products with the same login.
D. The advertiser will now use the new password across all Google sign-on products. Correct answer selected
Correct}{ The advertiser will now use the new password across all Google sign-on products. Feedback: If you use other Google products like AdSense or Checkout with the same Google Account username, changing your AdWords sign-in information will also update your sign-in information for those services.
19. The first element of a video ad that a user will see is:
A. The Google logo.
B. An Opening image.
C. A Call to action.
D. The YouTube logo.
Corect}{ An Opening image. Feedback: Video ad will display as a static image prior to user interaction
20. What would be the appropriate account access level to assign a co-worker who also needs to log onto the AdWords account to make changes and manage access levels?
A. Managed Access.
B. Administrative Access.
C. Reports Access
D. Standard Access.
Correct}{ Administrative Access. Feedback: Only those with Administrative Access may invite and disable access for other users
21. What is the AdWords Discounter function?
A. It automatically reduces the maximum CPC on certain pages within the Google Content Network.
B. It automatically reduces an advertiser's actual cost-per-click (CPC) so that you pay the lowest price possible for the ad's position on the page.
C. It reduces an advertiser's actual CPC to $0.01 above your closest competitor's bid.
D. It reduces and advertiser's max CPC in conjunction with conversion data to lower overall costs.
Correct}{ It automatically reduces an advertiser's actual cost-per-click (CPC) so that you pay the lowest price possible for the ad's position on the page. Feedback: AdWords discounter monitors your competition and automatically reduces your actual cost-per-click so that you pay the lowest price possible for your ad's position on the page. It adjusts your actual CPC so you pay the minimum amount required to exceed the rank of the next ranked ad.

2009-05-18T15:08:00.018+05:30

I provide estimable SEO Services, available with a guaranteed top 10 ranking in major search engines (like- Google, Yahoo and MSN), based on some of the most searchable keywords in your respective sectors.

I specially engage a team of dedicated SEO and search engine promotion experts to manage your website and to achieve top position in search engine result pages for competitive keywords as per our commitment. The process is clear and you get detailed campaign progress report at any point of time.

If you are looking to top the search engines with my SEO Services please select one of the below mentioned SEO Package which suits you best.

I have a unique SEO Plan for its clients. But still if none of the below mentioned plan/package suits your need we can also make a custom SEO packages according to your needs.

Contact me now to start your SEO plan or to consult and make a custom plan for you.

Search Engine Optimization Packages	BRONZE	SILVER	GOLD
On page Optimization
Keyword Research	20	40	60
Meta Tag Optimization	Yes	Yes	Yes
Robots.txt Optimization	Yes	Yes	Yes
W3c Validation	Yes	Yes	Yes
HTML Source Code Optimization	Yes	Yes	Yes
Page Content Optimization	Yes	Yes	Yes
Image & Hyperlink Optimization	Yes	Yes	Yes
Google Sitemap Creation & Submission	Yes	Yes	Yes
Yahoo Sitemap Creation & Submission	Yes	Yes	Yes
Server Optimization
Canonicalization Check	Yes	Yes	Yes
404 error fixing Check	Yes	Yes	Yes
301 redirect Check	Yes	Yes	Yes
broken links Check	Yes	Yes	Yes
reverse DNS Check	Yes	Yes	Yes
Tracking
Google WebMasterTool	Yes	Yes	Yes
Google Analytics	Yes	Yes	Yes
Yahoo Web Master Tool	No	Yes	Yes
MSN webmaster tool	No	Yes	Yes
Web 2.0 and Social Media Marketing
Social Bookmarking	20	35	50
Blog Comment	10	35	50
Blog Post	1	3	7
Press Release Submission	Nil	1	2
Article Submission	10	35	50
Video Optimization	Nil	Yes	Yes
RSS Feed	No	No	Yes
Link Development
Manual Link Requests to Related Sites	Yes	Yes	Yes
Local & National Search Engine Submissions	Yes	Yes	Yes
Directories Submission	Yes	Yes	Yes
Advance SEO
Internal Link Architecture Optimization	Yes	Yes	Yes
LSI Implementation	No	Yes	Yes
Theming Through Siloing	No	Yes	Yes
Reports
Pre SEO Report	Yes	Yes	Yes
Website Analysis Report	Yes	Yes	Yes
Link Building Report	Yes	Yes	Yes
Link Popularity Report	Yes	Yes	Yes
Keyword Ranking Report	Yes	Yes	Yes
Traffic Report	Yes	Yes	Yes
Pricing
Setup	FREE	FREE	FREE
Monthly Maintenance in USD	$120.00	$180.00	$250.00

Super SEO Package

Link Building Service / Month
Directory Submission	1000	Blog Commenting	50
Social Bookmarking	500	Forum Posting	05
Article Submission	10	Press Releases Submission	05
SE Submission	50	Reciprocal Link Building
Monthly charge $75/-
On Page SEO Service
Keyword Analysis		Broken Link Fixing
Competitive Analysis		MOD-Rewrite of Dynamic URLs
Title & Meta Tags		Navigation and Internal Linking
Heading & Alt Tags		Content Development
Keyword Density and Proximity		Robots.txt Creation
W3C Validation		Sitemap.xml Creation
Google Analytics		Google Webmaster Tool Setup
Setup Only $100/-

CONTACT ME

: palaiamar07@gmail.com , amarseoexpert@gmail.com

: Call: +91 - 9438305737 / 9778105637

2009-05-18T15:07:00.080+05:30

GET ME HERE VERY CLEARLY

I have devoted many years in learning SEM including SEO/PPC by my own, where my major study goes around understanding all Search Engine Algorithm Like; Google, Yahoo & MSN Algorithm’s Search Ranking Factors. I can say with proud that I am one of the finest & Experienced Search Engine Optimization Expert in India. I am well known to many other SEO/SEM professionals who know me personally, my Clients whom I delivered the best results following only Ethical & Organic SEO practices. You can find people recommending my name on many Social Networking Site, Search Engine Forums, Search Engine Marketing Seminars, SEO Events & Conferences and Marketer Blogs.I had spent learning about Search Engine Optimization (SEO). On an average I devote almost 4-6 hours daily on learning new SEO skills, avenues & challenges, interacting with SEO Experts from USA, UK, Canada, Australia, Germany, India and Europe region - Professional Bloggers and many other online forums where online marketer discuss & share their experience about Search Marketing Industry.

I have worked with well renowned Interactive Marketing (SEM), Top IT Software & Internet provider companies and associated with leading Internet Marketing Companies in USA, UK, Australia, Germany, Canada and also India.

If you want to discover or have any Question about how you can maximize website success across Search Engines, Contact me. I will be happy to help you and answer your questions.

What I believe?

I believe to achieve good ranking should not involve to spam the Search Engines. We know that clients do not like surprises. Clients want solutions and options, not just, “No, it can’t be done". Clients want assigned tasks done right and done quickly. They do not have endless patience or bottomless pockets. Clients have fixed budgets for web optimization fees and advertising expenses.

The Search Engine is my passion. As SEO professionals, my interests are dedicated to understand and analyze the rules of all search engines and their selective nature. This is why my follow guidelines, developed in my own, to achieve better ranking for your web site.
Most of my SEO successes have come while working for C.B. Online Pvt. Ltd. and those projects are a part of the SEO Portfolio of C.B. Online Pvt. Ltd. Other than that I have also worked as a Freelance SEO Consultant for various projects. I have given below the results for some of the projects that I took up on freelance basis. Most of these sites are ranked well in Yahoo and MSN as well, however, to keep it simple, I have just included Google rankings - We all know how important Big G is :)

Website	Keywords	Google.com
www.directschoolwear.co.uk Status : In Progress	School trousers Boys school trousers Girls school trousers School wear shop School blazers Online school uniform store School uniform store	1 1 1 1 1 1 3
www.english-homelanguage.com Status : Conplited 5 Months Back	International English language English language Learn English book	1 6 1
www.ramacylinders.in Status : complited 4 Months Back	cng cascade cng cylinder Onboard application Medical cylinder High pressure seamless steel cylinder	1 1 2 3 5
www.creativeblossom.in Status : In Progress	On job training MLM software Online MLM software MLM Consultancy MLM films MLM affiliate software Online binary Plan software MLM business plan presentation	1 1 1 1 1 1 1 1
www.salsainternet.com.au Status : Complited nov-2008	Seo Melbourne Oscommerce Search engine optimization Code ignitor	1 1 1 1
www.tlcitgroup.com.au Status : Complited nov-2008	Juniper elite partner Juniper networks TLC IT	1 1 1

CONTACT ME

Website Analysis Report and Price Quote

E-Mail:amarseoexpert@gmail.com or seobenefitnovember@gmail.com

YOU Can Chat with Me - No Problem!

: amarkishore

: palaiamar07

: palaiamar07

: Call: +91 9438305737 / 9776105637

2009-05-18T15:07:00.015+05:30

AMAR KISHORE PALAI

S/O- Mr. Jagannath Palai
Jhumpuri Bazar
Tarinchhak (PALAI PALACE)
Dasarathpur
Jajpur 755006
ORISSA(India)
Email: palaiamar07@gmail.com

MOBILE NO: +91-9438305737 / 9778105637

CAREER OBJECTIVE

To become a successful in the field of modern technology & intend to build a carrier with leading company having a professional environment with committed and dedicated people which will help to explore myself fully and realize my dreams. I am willing to give total support to the organization that I am Working in with the experience and capability that I have, in order to achieve organization’s goals and create mutual benefits and Seeking a challenging environment where my experience and academic knowledge can be utilized and to be associate with an organization, where there is an opportunity to share, contribute and upgrade my knowledge for the development of self and organization.

WORK EXPERIENCE

I have almost 3 years of working experience in the field of SEM (SEO/PPC Campaign) like On-page and Off-page Search Engine Optimization & Link building. Currently working as SEO Expert in C.B.Online Pvt.Ltd, Bhubaneswar providing Search Engine Optimization service.

DUTIES AND RESPONSIBILITIES

Collecting relevant websites for swapping links.
Communication with them over email.
Manage a team dedicating towards the SEO work for 18 sites, constituting 6 members including me.
Uploading links & create html on page optimization
Creating & maintaining database used For various SEO purposes
Build and maintain excellent relations with search engine contacts who provide an excellent resource for ideas, information and problem solving.
Lead and motivate project teams to achieve top performance, whilst managing them every step of the way.

EXPERTISE AND PROFICIENCIES

Expertise in Website Analysis
PCF (Prospective Client Find)
Reciprocal link
Blog Posting
Forum Posting
Directory Submission
Expertise in Keyword Analysis
Preparing Power Point Presentation of Web Sites given by various Clients
PPC Campaign
Social Bookmark
Press Release
Knowledge of various SEO tools for example reciprocal link checking Tools, Page rank checking tools, problem finding tools etc.
A good analyst and be able to interact with a creative team.
Proficient with SEO reporting and analytical tools; also Word, Excel, HTML

EXPERIENCE OUTLINE

Company : Auroinfotech Solutions Pvt. Ltd.,BBSR,ORISSA from 10th Sep.2007 to 9th Sep. 2008
Position : Sr. Search Engine Optimizer
Company : C.B.Online Pvt. Ltd.,Mumbai, BBSR(Branch).ORISSA from 10th Sep. 2008 to till date.
Position : SEM Expert (Project Leader)

PROJECTS Now I Am Doing:

I have worked out for various sites. Most of them are UK Site.
I am now working For 17 Australian sites .Both on-page & off page campaigns are now supervised by me.

OTHER SITES FOR WHICH I HAVE WORKED:

http://www.salsainternet.com.au
http://www.extremepie.com
http://www.tlcitgroup.com.au
http://www.ddslandscaping.com.au
http://www.huthwaite.com.au
http://www.beautyfinder.co.uk
http://www.directschoolwear.co.uk and Much More.....

ACADEMIC PROFILE :

Bachelor of Science (BSc.) from S.G.College Kanikapada,Jajpur affiliated by Utkal University, Orissa.
Council of Higher Secondary Education (C.H.S.E) from Dasarathpur Higher Secondary School,Jajpur, Orissa.
Higher Secondary Certificate(H.S.C) from Kumbhuka Higher Secondary School,Jajpur, Orissa.

IT EXPOSURE

DBMS : MS Access,
Web Technologies : HTML, FrontPage, Photoshop.
Application & Packages : MS Office 2003(Word, Excel, Power point)
Operating System : Windows 98/XP/2000

STRENGTHS

Self Starter
Believe in Team Work
Honesty
Open frame of mind with cordial nature
Efficient, Dedicated and Collective Team Work

HOBBIES

Researching over Browser
Making Friends
Listening Music
Reading Newspapers & Magazines
Playing & Watching Cricket

PERSONAL DETAILS

Father’s Name : Mr.Jagannath Palai
Date of Birth : 05-Sep-1984
Gender : Male
Nationality : Indian
Marital Status : Single
Languages Known : English, Hindi & Oriya
Mother Tongue : Oriya

DECLARATION
I hereby declare that all the statements made here in are true to the best of my knowledge and belief.

2009-04-24T11:57:00.008+05:30

PPC ( Pay Per Click ) Ad Campaign: A deep study
Different techniques are followed by webmasters to get a good rank in the search engines and this ultimately boosts traffic for their websites. Among all the SEO techniques PPC (Pay-per-click) advertising is the most significant one, where you can get fantastic results. But before going for PPC advertising, you should have thorough knowledge about it. Here we are going to give a detailed description about PPC advertising and how it can help you in achieving your objective. It will explain the fundamentals of improving a visitor’s response to your website content through appropriate page structure and layout, and improving the inquiry rates and sales resulting from these prospective client visits by including an effective call to action within these pages. These steps will definitely add some value to websites, those who want to develop the effectiveness of their online promotional activities.
First of all you should know:
What is PPC Advertising?
PPC (Pay-per-click) is the advertising model in which advertisers pay for click-throughs to their website. These ads are served based on keywords or themes. PPC advertising works through a bidding process. It provides exclusive results in attracting the targeted customers to their website. If you are launching a new website, then this technique can provide you the best result than any other technique. PPC advertisers are aggressive marketers.
Search engines shows two different types of results when a visitors searches for a particular keyword. Some of them are free search results and some of them are PPC advertising results. Free search results are displayed on the left side of the result page and pay-per-click results are displayed on the right side of the result page. These are text-based advertisements.
Before assigning highest ranking to one particular website, the bids are checked by PPC bid management team. Pay per click advertising involves paying these search engines, only when a user clicks on your advertisement and visits your website. If the user doesn’t click on your ad, then it costs nothing. Your ad position specially depends on your bid value. The more you pay for your ad, the higher your ad will be displayed at the top of the result list. Another factor has great impact on your result, i.e. - keyword selection. During selecting keywords for your ad you should select those keywords which are very relevant to the theme of your content. It should be based on the products or services that you want to highlight. Your ad is only displayed when the user searches for those keywords that you have bid on.
There are also some additional benefits that you can get through PPC advertising-
1. If your keyword selection is good, then your ad will be displayed each time the user searches for that particular keyword. In this way you can get a lot of clicks on your ad and it will ultimately increases the exposure of your website.
2. In PPC advertising you can control the expenses on your ad. It depends on how assertively you want to promote your website.
3. If your ad is displayed for a particular keyword which is very relevant to your products and services, then your ad will get more number of clicks. In this way you will get more potential customers.
Basics of PPC:
During setting up your PPC advertisement, there are certain factors which you need to consider. They are-
o CTR:
CTR is the acronym used for “Click Thru Rate”. This is the rate at which your Ad gets a click. It varies drastically, so you need to increase this periodically. If you are getting 5 clicks in 10 on your add, then you will achieve a 50% click thru rate (CTR).
o CPC:
CPC stands for “Cost Per Click”. When a user clicks on your advertisement, a certain amount is charges to your account. There is one auction system in Google, where you can bid on a maximum Cost Per Click that you are willing to pay for a particular keyword or term.
o Ad Position:
In this case your ad will be displayed in the advertisement list according to your bid value. So if you will pay more then your add will be displayed at the top of the search list.
o ROI/ROAS:
To measure your result in Google advertising these two methods ROI (Return on Investment) or ROAS (Return on Advertising Spend) are used. This focus on how many bid value you have to give to achieve a alteration.
o Advertisements:
These are actual text-based advertisements which are displayed on Google’s PPC advertising search engine results page. Google has restrictions on the nature of ads displayed on pay per click and also limits the amount of content that can be displayed within an advertisement.
Google has certain restrictions on the amount of content that will be displayed on pay per click ads and the nature of the Ads.
o Landing Page:
In PPC advertisement when a user clicks on your link, he will land on one particular page of your website. That is known as the landing page. This page is very important because here the user gets his required information about your products and services.
Ad Position:
Ad position has great importance in your pay-per-click advertising. The results also vary according to the ad position. Generally people think that ad position is decided on bid value. It is right up to certain extent, but Google also take other factors into consideration to decide your ad position. If your ad is getting more number of clicks then Google consider that your ad contains some valuable information that people are generally searching for. It helps to increase the rank of your site in search engines.
So sometimes if you are paying less bid value for your ad, but the keywords that you have used for your ad are very much relevant to the products or services you are offering and your landing page is very much relevant to the theme of your ad, then definitely you will be able to get a good position in Google’s PPC search result page.
Different Keyword Matching Strategies and their use:
Google provides three main keyword matching strategies. Each keyword matching strategy has special uses. All are dependant on the sequence of keywords. They are as-
Exact Match:
In this case the result will be displayed to the user only if the word entered by the user exactly matches with the keyword used in your ad. Exact matches are entered by enclosing them in [ ] square brackets.
[SEO Services] will match with ‘SEO services’ entered by the user. It will not match with ‘SEO Services India’.
Use:
o This is used as most effective campaign management tool.
o By using this strategy you can also measure, how specific terms used in your ads really show increased Click Thru Rate (CTR).
Phrase Match:
Phrase matches occur when a user given keyword exactly matches with the keyword phrase specified by you in your ad.
Suppose you have used “SEO Services” in your ad and the user is searching “Affordable Services SEO”, in this case it will not match and your ad will not be displayed to the user. If the user is searching for “SEO Services India”, then definitely your ad will be displayed, because the user searching for the phrase is exactly matching with the phrase used in your ad.
Use:
o This is one of the effective measurement tools.
o Once the basics have been established, it can be used as effective campaign improvement tool.
Broad Match:
Among different strategies used by Google Adwords, broad match is one. Broad match keywords are simply entered into the Adwords system with no special formatting or characters. For ex- SEO Services
This will show the list of ads that contains SEO and services. It will match with ‘SEO Services India’, ‘India Services SEO’ etc. It will also match with other derivatives of terms.
Use:
o It helps to amplify the number of times your ad is displayed and also helps to increase the supply of your ad impression.
o In this case the more your keyword phrase will match with the search word of the user, according to that your add exposure will increase.
Negative Match:
In this case Google Adwords keep certain restrictions for your ads. In negative match strategy your advertisements will not be displayed for certain keywords.
For ex- SEO Services
So for this keyword SEO Services, you can put a negative keyword against it. Here you can use ‘USA’. Suppose the user is searching for ‘SEO Services USA’, then your ad will not be displayed in the list. Generally negative match strategy is used if it is the product or services that you do not offer. You can also use negative keywords with ‘-‘symbol in front of them.
For Ex- ‘-USA’
Suppose some one is searching for USA, then your ad will not be displayed.
Use:
It is used to remove poorly targeted customers who may be looking for unrelated topics.
Categorise & Analyze:
Before starting your PPC advertisements, you should keep your concentration on certain points. Analyze different types of advertisement campaigns. One of the most fundamental drivers of success using Adwords is comparing the results between different campaigns, Ad Groups, Keywords and Advertisements. In this way you can get effective results.
When to Create a new or separate Campaign
There are certain cases where you can go for separate advertisement campaigns. It has been discussed before that some of the ads are managed at the Campaign level. So if you are interested to know difference between different aspects of your advertising Campaigns, then you can go for a separate or new campaign. Before that you can spare your thought on different aspects of campaign level-
o To compare results between geographies, you can use separate campaigns.
o You can use different campaigns for the ads targeted at different times of the day.
Then you can compare different results and can analyze which campaign is providing better result. According to your results you can also lower your bid and can get more number of clicks for your ads.
When to create a new or separate Ad Group
Each Ad group is associated with multiple advertisements. In each advertisement you can target for different keywords. The number of times each ad is served and the ‘Click thru Rate’ for each advertisement are recorded separately. According to this result you can measure your performance.
Ad Groups are considered as useful technique for theme based keyword groupings.
Supply & Demand of Ad impressions
You can estimate your Ad impressions from your different Ad campaigns.
According to your Ad impressions you can make plan for your PPC bid value. If you are getting good response from one particular Ad campaign, although you will decrease the bid value for that Ad campaign, you will get good rank in Google’s PPC advertisement list.
So before proceeding, you should have idea about different Ad impressions.
Ad Impressions (Under Supply)
You can do experiments on your advertisements to know about the supply and demand of your product and services. After observing the results for few days or weeks you can take any decision. If you are getting less response than your estimation then you can go for more keyword expansion or you can increase the bid value for more potential clicks.
Suppose you are advertising for a particular country or region with relatively less population, in this case you can increase your bid value to get more response from limited users.
Ad Impressions (Over Supply)
Every PPC advertiser has certain budget for each day. Users click on advertisements which are not in the top position of the search results list. But you have to measure and monitor whether your advertisements are getting good response or not. You have to check that you are getting positive Return on Investment or not.
If you are being able to get your targeted results everyday, then it becomes more important to ensure that you have found a good position of the maximum number of user’s clicks for your daily budget.
How to Write Effective Advertisements?
PPC advertisements are generally text-based advertisements. Google Adwords permit certain amount of text for each advertisement. So during writing for your Adwords ads, you should keep certain points in your mind.
o During writing for your Ad campaign, you just forget that you can give detail description about your products and services. So try to write your description within certain word length and focus on the products and services that you want to highlight in your advertisements.
o The title of your Ad campaign should be very much relevant to the theme of your products or services, so that visitors can easily fin it out.
o Real time and real world feedback is very necessary for your ad campaign. By trying different approaches and observing the results, you will quickly refine your approach. Audience remark is very necessary for every advertiser.
o Most people don’t like jargon and they respond best to simply expertise messages. So Always use wording that are appropriate to your audience.
o Before writing any message you should consider who is going to read this message. Your wording should clarify to whom you are targeting.
o Try to include those keywords in your advertisements that people are really searching for. Focus on the key features and advantages that you are going to offer.
o You can add ‘call to action’ within your advertisement. If someone will be interested to buy your product or service, they can directly go through this add click option.
o You should remember the website address or URL address that is displayed on the ad. Always try to display the top level address.
Too much or too little detail
When you are writing for your ad campaign, it should be within certain word length, because generally customers do not spend more time to read one Ad. If customers get anything interesting then they would like to go to the deeper part. So when you are writing information about products and services of your website, try to keep it within one or two paragraph. A customers with a strong interest in purchasing a particular product or service will be willing to read a little about the key features of that product or service.
If one customer is very much interested to buy your products or services and you have given very little information in your ad campaign, at that case you can kill a customer’s interest. So always try to keep your description within certain standard.
First of all, you should decide what you expect from the user and how can you promote him to take the decision immediately. Always you should present the relevant information for the user to support their decision and to take action.
Always Home pages aren’t the best option
In your Ad campaign, generally you prefer to give link back to your home page, but it is useful only when it contains some valuable information about the products and services you have given in your ad campaign. If it contains some general information about your company, then it never be a wise decision to send the users to that particular page.
When you send a user to one particular page of your website, your aim should to convert the visitor into regular customer. If your home contains sufficient information about your products and services, then definitely you can use it as your landing page.
Different landing pages can be given for different Ad campaigns and you can separately measure the performance of each ad group. Finally you can understand the effectiveness of each add group in converting traffic to sale.
General Tips on PPC Advertisement
o If you are going to start your new PPC advertisement, just go slowly. Don’t spend more on your Google campaign.
o Check your performance in regular intervals and make your plan accordingly. If require you can change your keyword bids also.
o You can apply new methods for new Ad Groups. But if you are being able to find out techniques that work well, you just follow those techniques for development of your Ad campaign.
o As your core campaigns and Ad Groups achieve success, focus on refining those ads.
o Keep things simple and try to keep your Adwords campaign within a manageable level.
o If you have larger budget and more resource, then you can try to get the best result from it.
We hope all the important tips discussed above will be useful for your pay-per-click ad campaigns. It will definitely help you to maximize your result in Google Adword’s PPC result page. Google Adward is considering as the best advertising media where you can get feedback about user’s behaviour on your ad campaigns.

2009-03-07T14:49:00.119+05:30

SEARCH ENGINE OPTIMIZATION
A process of improving web pages so that they have the ability to rank higher in Search Engine Results Pages (SERPs). It specifically reference Non-Paid SERP ranking.
Targeted:Keyword Phrases
Basic Elements:
On page Optimization
On site Optimization
Off site Optimization
OTHER TERMS USED TO DESCRIBE SEO
These are popular terms
1. Search Engine Marketing(SEM)
2. Search Engine Positioning (SEP)
3. Internet Marketing
4. Website Marketing
5. Website Promotion
LASTLY SEO IS HOT
Companies in a competitive keyword arena not addressing this issue may lose business and market share.
SEO – WHY
1. Reach : Almost 80% of internet users rely on search engines and directories to find the information they need.
2. Accessibility: SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found in top ranking.
3. User Friendly: SEO will make a site more user friendly when accomplished properly.
4. Location : It is common practice for internet users to not click through pages and pages of search results. So high rank is essential for directing more traffic towards the site and grabbing visible market share among potential customers.
BENEFITS OF SEO
1. Reduced Marketing Costs
2. Lowest cost form of Search Engines traffic, Cost may decrease over time.
3. Branding value
4. Long term growth in site visitors
5. Increased sale or leads
6. Provide high level of credibility.
7. Broad coverage on potentially every search engine world wide.
8. 60% Search Engine screen devoted to natural ranking.
9. Savvy searchers have higher regard for natural ranking (consider them editorial endorsement)
10. Broaden your market and target a wider coverage cost-effectively
11. Steady increase in search engine traffic with long term effect
12. Increase quality of search engine traffic
13. Improve business conversions and sales leads
14. Improved Revenue and ROI
15. Reduced Acquisition cost
SOME REASONS TO PERFORM – SEO
1. Major Search Engines attract more distinct visitors than almost any other websites.
2. 85% of all internet user sessions involve someone browsing a search engine.
3. Research has shown that users friendly ever go beyond the top 30 search engines ranking for a single search. It is estimated that the top 30 results receive over 90% of search traffic.
4. Consumers use search engines to locate and buy goods or to research many decision.
5. 68% of people using search engines use two or more words in their search strings.
6. People finding your site via Search Engines are more qualified targets for your products and service they search for what you offer.
HOW DO SEARCH ENGINE WORK
Crawler based Search Engines accomplish three basic tasks.
1. Crawling the internet.
2. Indexing content and links
3. Ranking of Algorithm
CRAWLING
1. Every crawler based search engines has its own spider (also called the crawler)
2. The spider visits a web page reads it to classify its contents and then follows links to others pages within the site.
3. Depending on the search engine and the sites content the spider returns to the site periodically to look for changes
4.Crawlers are software. Search Engines sends out and gather information. It crawls the links of http:// spider follow the crawler and takes snapshots, bring the information excluding stop words.
THE SEO PROCESSED/INTRODUCED
1. SEO process is not about tricking the search engines.
2. It is about understanding what elements search engines look for on a page to help determine the relevance of the page to a search term. By understanding what page elements the search engines take into consideration and making adjustments to better present your page. You can improve your rank for a search term.
3. There are a large variety of methods to perform SEO. Every step and process depends upon the niche and requirement of the website.
4. Basic formula of ROUX of the SEO process can be broken down to three parts.
A. On Page Optimization
B. On Site Optimization
C. Off Site Optimization

Analysis, Research and Consulting
1. Semantic Analysis 2. Keyword Analysis 3. Website Analysis 4. Position Monitoring 5. Competitive Analysis 6. Industry Analysis 7. Log File Analysis	8. Visitors Behaviors Analysis 9. Goal Assessment 10. Website Auditing 11. Analyzing Existing Promotional Activities 12. Consult on maximizing page conversions 13. Website code / Graphics analysis 14. Web Site Architecture Assessment
On-site SEO
1. Original and Attractive Title 2. Attractive Description 3. H1 / H2 tags 4. Image Alt Tags 5. Content Fixing 6. SEO Copywriting 7. Robots.txt 8. Sitemap.xml 9. Static Sitemap 10. Breadcrumb 11. xhtml/w3c Validation 12. Browser Compatibility 13. Page Size and Load Time 14. Canonical Issue Fixing	15. MOD Rewrite 16. Duplicate Content Fixing 17. Broken Link and 404 18. IP location 19. Spider Simulation 20. Google Analytics 21. Google Webmaster Central 22. Script Optimization 23. XML RSS Feeds 24. Spider Friendly Navigation 25. Source Code Optimization 26. Pod Casting 27. Search Engine Reputation Management (SERM)
Off-page SEO
1. SE Submission 2. Directory Submission 3. Article Submission 4. Blog Submission 5. Social Bookmarking 6. Video Submission 7. Software Submission 8. Googlebase Submission	9. Forum Posting 10. Contest Submission 11. Threeway Linking 12. Paid Links 13. Link Bait 14. E-book Submission 15. Press Release Submission 16. Reciprocal Link Building
Weekly and Monthly Reporting
1. Pre SEO Report 2. Report Summary 3. Daily Activity Report 4. Link Building Report 5. Link Popularity Report	6. Keyword Ranking Report 7. Traffic Report 8. Visitors Tracking Report 9. ROI Reports
PPC Campaigning Service
1. Keyword Analysis 2. Keyword Matching Strategies 3. Improving CTR 4. Improving Ad Position 5. Improving Quality Score	6. Landing Page Optimization 7. Roi Calculation 8. Budget Optimization 9. Ad Rotation
Additional Service
1. E-mail Campaign 2. Viral Marketing 3. Network Marketing	4. Google Optimization 5. Yahoo Optimization
Lists of SEARCH ENGINE
General search engines
Alexa Internet Ask.com (formerly Ask Jeeves) Exalead Gigablast	Google Live Search (formerlyMSN Search) Yahoo! Search
Metasearch engines
Brainboost Clusty Dogpile Excite HotBot Info.com Ixquick Krozilo	Mamma Metacrawler MetaLib Myriad Search SideStep Surfwax Turbo10 WebCrawler
Answer-based search engines
Answers.com AskMeNow AskWiki BrainBoost eHow	Lexxe Lycos iQ Windows Live QnA Yahoo! Answers
Google-based search engines
AOL Search CompuServe Search MySpace Search	Netscape Ripple
Yahoo!-based search engines
AltaVista AlltheWeb Earthoid.com	GoodSearch Rectifi
Windows-Live-based search engines
A9.com Tafiti	Ms. Dewey
Ask.com-based search engines
Hakia (semantic search) iWon	Lycos
Job search engines
Bixee.com (India) CareerBuilder.com(USA) Craigslist (by city) Eluta.ca (Canada) Hotjobs.com (USA) Indeed.com (USA)	Monster.com (USA) Naukri.com(India) Recruit.net (International) SimplyHired.com(USA) TolMol.com(India)

2009-03-07T14:07:00.012+05:30

What exactly is link popularity?

High link popularity contributes to a high search engine ranking. Link popularity and content are closely associated. Link popularity can be achieved through link campaigning (one-way, two-way and three-way link campaigning.) The idea behind the link popularity concept is very simple. The more other web sites link to your web site, the more important your site must be. Other sites wouldn't link to your site if there wasn't something interesting on your site or if your web site didn't contain any special content. So give more importance on unique and creative content.

Not all links are considered equal.

I have told you before that link campaigning can be done in three ways; i.e. one-way, two-way and three-way link campaigning. Among these three types of link achievements one-way link (popularly known as inbound link, incoming link or natural link) is the most valuable one. The rest follow accordingly. The page which gives you link should have a good rank, which will boost your webpage ranking, otherwise, there will negative impact on your webpage immediately.

Whenever you campaign for link, don’t forget to put your targeted keywords as anchor text. Some Common Sense Tips for link campaigning:

1. Try to get links from important web sites

2. Try to get link texts that contain your important keywords

3. Don’t use FFA or link farm pages

4. Don’t use services that promise lots of links within days

5. Focus on quality links, not on quantity

6. Try to get links from indexed pages

Can SEO companies guarantee rankings?

Some search engine optimization company offer guaranteed high rank with in stipulated period. If you find any SEO company claiming in this way, then just consider them as cheaters. No way, they can help you. Don’t think that it’s impossible, but doesn’t yield good results. There are only two techniques through which top ranking can be achieved. These are as follows:

1. PPC/CPC campaigning

2. Obscure keyword optimization

In PPC campaign the top result can be achieved, but until you pay for this service. The moment you stop paying, your website will be nowhere in the SERP. You can optimize your site by taking obscure keyword for which there is no one to search and to compete. Obviously when you type in that obscure keyword, your site will come on the top. But what will be the value in adopting this strategy, if you don’t boost your business? So those who claim this, just ignore there service. There is one way to get high search engine rankings and staying there is good web page content and playing by the rules.

How link popularity can help your search engine rankings

After proper search engine optimization of your website, if there is no development in search engine ranking, this is due to low link popularity. As we know the popular things are widely available. Search engines (like Google) give more significance to link popularity and to content, too. Link popularity refers to the total number of links that a search engine has found for your web page. The more web sites link to your web page, the higher the link popularity of your page.

RECIPROCAL

Across, 10 letters.

A link is _____________ when two sites link to each other; a type of backlink that should be avoided.

PAGERANK

Down, 8 letters.

The way Google estimates a site's popularity. Can be from 1 to 10.

ADWORDS

Down, 7 letters.

An advertising program by Google.

DMOZ

Across, 4 letters.

The largest human-edited search directory.

FLASH

Down, 5 letters.

A technology for making Web movies; used mostly for banners.

DEADLINK

Across, 8 letters.

A link that leads to nowhere.

WEBCONFS

Across, 8 letters.

One of the most popular SEO sites, which provides many SEO tools, articles and a discussion forum for SEO professionals.

MSN

Across, 3 letters.

The search engine owned by Microsoft.

ANCHOR

Down, 6 letters.

The actual text of a link; the words that are hyperlinked to another site/file/bookmark.

CSS

Across, 3 letters.

The document which controls the visual appearance of a site.

GOOGLEBOT

Across, 9 letters.

One of the most famous search engine bots.

METATAG

Down, 7 letters.

Once this was the most important item for search engines.

ORPHAN

Down, 6 letters.

A page that has no inbound (and very often no outbound) links.

LINKFARM

Down, 8 letters.

An in ethical SEO practice that includes creation of a group of highly interlinked sites aimed at inflating link popularity.

KEYPHRASE

Across, 9 letters.

A group of keywords.

ROBOTSTXT

Across, 9 letters.

The file, which tells search engines the pages and directories of a site that are to be excluded from indexing.

BOMBING

Down, 7 letters.

When several blogs and sites link to the same site, with the same anchor text, aiming to push this page to the top of Google for the keyword in the anchor text.

STUFFING

Down, 8 letters.

Artificially inflating keyword density.

CROSSLINKING

Down, 12 letters.

The practice of linking together several domains usually owned by the same person/company in an attempt to artificially inflate a site's popularity.

SERP (search engine result page)

Across, 4 letters.

An abbreviation for pages with search results.

CLOAKING

Across, 8 letters.

An unethical SEO practice attempting to mislead spiders about the actual content of a site.

ALEXA

Down, 5 letters.

A company that provides traffic estimates and a rank for most of the sites on the Internet.

BANNED

Across, 6 letters.

A site that is excluded from search engines is called _____.

FRAMES

Across, 6 letters.

Actually it is several HTML pages but with the same URL. One of the nightmares of SEO.

SANDBOX

Down, 7 letters.

This is where Google places your site until it gets mature to be included in search engines.

USERAGENT

Down, 9 letters.

The generic name for a browser, a search engine spider or any program that requests a Web page.

DOORWAY

Across, 7 letters.

A black hat SEO practice that uses a single page, stuffed with keywords, to get higher rankings with the search engines. Also known as "gateway page" or "bridge page".

BLACKHAT

Down, 8 letters.

The other name of unethical SEO practices.

ALT

Across, 3 letters.

The text that appears when you put your mouse on top of an image or a picture.

SITEMAP

Down, 7 letters.

A page that contains a list of all the links on a site.

HIT

Across, 3 letters.

The number of times a file on a Web site is accessed is called ______.

OVERTURE

Across, 8 letters.

Once it was the leader in PPC Engines, now it is part of Yahoo!.

DENSITY

Down, 7 letters.
The percentage of keywords on a page.

SPIDER

Across, 6 letters.

Crawler.

EZINE

Down, 5 letters.

An electronic magazine that pubishes mainly articles.

LINKPOPULARITY

Across, 14 letters.

The number of backlinks a page has, regardless of the quality of the pages or sites linking to it.

WEBRANK

Down, 7 letters.

The score Yahoo! gives to a site. Can be from 1 to 10.

OUTBOUND

Down, 8 letters.

A link from your site to another.

YAHOO

Down, 5 letters.

One of the major search engines.

INBOUND

Across, 7 letters.

A link that comes from another site to yours.

Some More Important Interview Questions

2008-11-22T12:50:00.007+05:30

How you Promote Your Website?
You check this and solve this

Write a Page Title.
Write a Description and Keyword META Tag.
Include Your Keywords in Header Tags H1, H2, H3.
Make Sure Your Keywords Are in the First Paragraph of Your Body Text.
Use Keywords in Hyperlinks.
Make Your Navigation System Search Engine Friendly.
Develop Several Pages Focused on Particular Keywords.
Submit Your Webpage URL to Search Engines.
Fine-tune with Search Engine Optimization.
Promote Your Local Business on the Internet.
Submit Your Site to Key Directories
Submit Your Site to Industry Sites and Specialized Directories.
Request Reciprocal Links.
Write Articles for Others to Use in their Newsletters.
Begin a Business Blog.
Issue News Releases.
Include Your URL on Stationery, Cards, and Literature.
Promote using traditional media.
Develop a Free Service.
Install a "Signature" in your E-Mail Program
Publish an E-Mail Newsletter.
Send Offers to Your Visitors and Customers.
Rent targeted e-mail lists.
Promote Your Site in Online Forums and Blogs.
Ask Visitors to Bookmark Your Site.
Buy a Text Ad in an E-Mail Newsletter.
Begin an Affiliate Program.
Purchase Pay Per Click (PPC) ads
List Your Products with Shopping Comparison Bots and Auction Sites.

Explain various steps that you would take to optimize a website?

Interview website owner or webmaster to get a good grasp of the site's purpose and goals.
Perform a keyword analysis to find best performing keywords that should be used for that site and for individual pages of the site.
Analyze site content to determine usage of relavant keywords and phrases. This includes visible text as well at titles, META tags, and "alt" attributes.
Examine site navigation
Determine the existence of robots.txt and sitemap and examine those for effectivenes.
Make recommendations for changes needed for the site and each individual page.
Your web design should emphasize text and not graphics.
Links to your interior pages should be easily found by search engines
Your pages should be built around specific keywords or keyword phrases

What role does social media play in an SEO strategy?

Social media such as social networking sites and news sites can provide for viral marketing. Viral marketing has proven to be powerful if the content of a site is appealing.

In Google Lore - what are ‘Hilltop’, ‘Florida’, and ‘Big Daddy’?

Hilltop: An old and often contested algorithm that calculates PageRank based on expert documents and topical relevancy. The theory behind it was to decrease the possibility of manipulation from buying high PR links from off topic pages. This was implemented during the Florida update, which is our next topic.

Florida: The highly controversial update implemented by Google in November of 2003, much to the chagrin of many seasonal retail properties. There were several theories as to what was included in this update; Over optimization filter, competitive term filter, and the Hilltop algorithm. This update had catastrophic results on many web merchants.

Big Daddy: A test data center used by Google to preview algorithm changes. This information was made public around November of 2005 by Matt Cutts and allowed marketers to preview upcoming SERP’s.

If you've done 6 months of SEO for a site and yet there haven't been any improvements, how would you go about diagnosing the problem?

I might approach the problem as if it were an entirely new project. Again taking a look at the keywords and phrases that I am attempting to optimize for and again taking a close inspection of top ranking competition. If the site is indexed and does show up in the irst 10 pages of a search but on in the top three, I would look into modification of major areas such as page titles, on page text, and page descriptions. If the site is not yet indexed or has been dropped from an index, there are major problems and the site may require a total re-work and re-submission.

Explain to me what META tags matter in today's world.

The most important META tag for SEO is your page description. Search engines do make use of this tag but it does not outweigh the title or visible text. The META keywords tag is not much of a factor in the major search engines but should not be overlooked.

What areas do you think are currently the most important in organically
ranking a site?

Text on page! Search engines utilize text and only text in providing search results. That text is found in many place including the URL and title of your pages as well as the visible text you place on your pages.

What SEO tools do you regularly use?

Google Analytics Tool,Google webmaster tools,Keyword analysis tools, keyword density tools, index checking, backlink checking, wordprocessor to check spelling and grammar, HTML validation and Much More.

Who are the two key people - who started Google?

Larry and Sergey decide that the BackRub search engine needs a new name. After some brainstorming, they go with Google -- a play on the word "googol," a mathematical term for the number represented by the numeral 1 followed by 100 zeros. The use of the term reflects their mission to organize a seemingly infinite amount of information on the web.

What is an Organic search?

Organic Search refers to the results on the left hand side of the page when you search for a specific keyphrase on one of the Search Engines. Organizations do not pay for Organic Search listings, they are assigned by the Search Engines based on a wide range of criteria. Organic Search results typically account for 80-90% of all click-throughs from a search results page.

How does a search engine work and what is the future?

Search engines employ intelligent program robots called crawlers or spider, which visit thousands of websites every hour and index the pages according to the content. These indexes are huge databases containing references and links to the actual websites. When a user makes a search, the search engine looks through this database and displays the results.

What's the difference between PageRank and ToolBar PageRank?

- PageRank is a live calculation that goes far beyond a 1-10 scale. It's value in scoring has been consistently devalued since 2002-3.
TBPR is a google toolbar that only gets updated every 3 months or so and does not truly reflect PR
Actually, Google updates the "real" page rank continually - and it impacts the algorithm long before an update occurs for toolbar Page Rank.
The amount of page rank voted to any given link also depends on how many total links are on the linking page. Plus, Google can decide that certain pages should not transfer any Page Rank at all. So predicting what the toolbar will tell you in the future involves pretty much guesswork.

What is Latent Semantic Analysis (LSI - Indexing)?

- Latent semantic indexing helps search engines to find out what a web page is all about. It basically means you shouldn't focus on a single keyword when optimizing your web pages and when getting links.
The web pages on your web site should be related and focus mainly on a special topic while using different words that describe the topic. Use variations of your keyword and synonyms. That makes it easier for search engines to determine the topic of your site.

What is Phrase Based Indexing and Retrieval and what roles does it play?

- An information retrieval system that uses phrases to index, search, rank, and describe documents on the web. This system would look at the way those phrases were used across the web to decide if they were “valid” or “good” phrases. In addition to considering if their use on all webpages was significant statistically by how frequently they were used, it would also look at how those phrases might have been related to each other - certain phrases tend to be mentioned in the same documents as other phrases.
Used not only in onpage factors but off page as well for creating effective link text strategies. Google even used it for Spam detection (potentially) these days. There is a great deal of information of relevance contained in here.

2008-11-21T15:43:00.005+05:30

THE BASIC TERMINOLOGY OF SEO. HERE IS A COMPILED LIST OF SEARCH ENGINE AND PROMOTION RELATED TERM

Adwords: This is the Pay per Click advertising program offered by Google.
Adsense: Contextual advertising by Google. Website publishers earn a portion of the advertising revenue for placing Google sponsored links on their site.
Anchor Text - The text that a user would click on to follow a link. In the case the link is an image the image alt attribute may act in the place of anchor text.
Example of anchor text:
<a href="http://www.seobook.com/">Search Engine Optimization </a>
Affiliate Marketing - Affiliate marketing programs allows merchants to expand their market reach and mindshare by paying independent agents on a cost per action (CPA) basis. Affiliates only get paid if visitors complete an action.
Algorithm - Rules used by search engine companies to determine the relevancy of a web page for any particular search term.
Automated Submissions: Services that use a web based tool or software to submit sites to search engines, free for all pages, and directories. CM SEO does not recommend using these services; these submissions can be viewed by the receiving party as spam.
Alt Attribute- Using an image alt attribute allows you to help screen readers and search engines understand the function of an image by providing a text equivalent for the object.
Black Hat SEO - Search engines set up guidelines that help them extract billions of dollars of ad revenue from the work of publishers and the attention of searchers. Within that highly profitable framework search engines consider certain marketing techniques deceptive in nature, and label them as black hat SEO. Those which are considered within their guidelines are called white hat SEO techniques.
Back Link - Link pointing to one website from another website.
Bookmarks - Most browsers come with the ability to bookmark your favorite pages. Many web based services have also been created to allow you to bookmark and share your favorite resources. Social bookmarking sites are often called tagging sites. Del.icio.us is the most popular social bookmarking site.
Boolean Search - Many search engines allow you to perform searches that contain mathematical formulas such as AND, OR, or NOT. By default most search engines include AND with your query, requiring results to be relevant for all the words in your query.
Bid for click: A search engine under which you bid for your site to be ranked under a keyword. See Pay Per Click (PPC) and Paid Placement (PP).
Broken Link - A hyperlink which is not functioning or does not lead to the desired location. Most large websites have some broken links, but if too many of a site's links are broken it may be an indication of outdated content, and it may provide website users with a poor user experience. This may cause search engines to rank a page as being less relevant.
Crawler - A Spider that downloads multiple pages from the same domain.
Code: The background code that runs a web site. As well as HTML, this can include, JavaScript, ASP, PHP, JSP, Cold fusion and more.
Click popularity: a measure of how often a listing presented by a search engine is clicked. Some search engines and directories will rank a site higher on their results pages if the site proves to be popular among searchers.
Cloaking: also known as "stealth," involves serving a specific page to each search engine spider and a different one to human visitors. In most cases, frowned upon by search engines.
Comment tag: html code that describes or documents content. Most search engines ignore the content of comment tags.
CPC (Cost Per Click) - Cost per click. Many search ads and contextually targeted ads are sold in auctions where the advertiser is charged a certain price per click.
CTR (Click Through Rate) - Clickthrough rate - the percentage of people who view click on an advertisement they viewed, which is a way to measure how relevant a traffic source or keyword is. Search ads typically have a higher clickthrough rate than traditional banner ads due to being highly relevant to implied searcher demand.
CMS- Content Management System. Tool used to help make it easy to update and add information to a website.
Dead link: An Internet link which does not lead to a page or site. This usually occurs when a server is down, the page has moved, or it no longer exists.
Domain: A sub-set of internet addresses. Domains are hierarchical, and lower-level domains often refer to particular web sites within a top-level domain. The most significant part of the address comes at the end - typical top-level domains are .com, .net, .edu, .gov, .org.
Directory: directories are built from submissions made by website owners, and generally arrange site listings hierarchically. Yahoo! is the best known example.
DMOZ- The Open Directory Project is the largest human edited directory of websites. DMOZ is owned by AOL, and is primarily run by volunteer editors.
Doorway page: a web page created solely to achieve high ranking in search engines for particular keywords, and perhaps for a specific engine. Today's doorway pages should contain valuable and useful content related to your site, and be fully linked to the site, and so are often referred to as "information pages."
Dynamic html: web pages generated on demand by data in databases or using similar technology. Can create ranking problems because a search engine's spider may not retrieve relevant content.
Dedicated Server - Server which is limited to serving one website or a small collection of websites owned by a single person.
DNS - Domain Name Server or Domain Name System. A naming scheme mechanism used to help resolve a domain name / host name to a specific TCP/IP Address.
External Link - Link which references another domain. Some people believe in link hoarding, but linking out to other related resources is a good way to help search engines understand what your site is about. Search engines are more likely to trust high quality editorial links.
FFA Site: A so-called "free for all links" page, which is created for the sole purpose of compiling links. Submission software or companies that claim to submit your site to hundreds or thousands of "search engines" actually use these for most of that number. FFA sites are essentially worthless in terms of generating traffic, and links from them will count nothing towards your site's link popularity. Basically, they're a waste of time.
Frames: Some sites have pages that are made up of multiple HTML pages. Typically the navigation will be on one page and the content on another. You can tell if you scroll down the page and the navigation remains static. Frames are bad for a sites search engine promotion.
FTP - File Transfer Protocol is a protocol for transferring data between computers. Many content management systems (such as blogging platforms) include FTP capabilities.
GoogleBot - Spider used by Google.
Google Dance - In the past Google updated their index roughly once a month. Those updates were named Google Dances.
Hand Submissions: A service to develop appropriate titles and descriptions for submission to directories, search engines, and advertising sites. The submission is often unique for each directory, being sure to be compliant with all guidelines. CM SEO always offers hand submissions and has great success in getting relevant listings in appropriate directories.
Hidden text: Text that is visible to the search engine spiders but not to site visitors. Used to add extra keywords in the page without actually adding content to a site. Most search engines will penalize Web sites which use hidden text.
Hit: In the context of visitors to web pages, a hit (or site hit) is a single access request made to the server for either a text file or a graphic. If, for example, a web page contains ten buttons constructed from separate images, a single visit from someone using a web browser with graphics switched on (a "page view") will involve eleven hits on the server. In the context of a search engine query, a hit is a measure of the number of web pages matching a query returned by a search engine or directory.
Home page: The main page of a Web site.
Hyper Text Transfer Protocol (HTTP) - HyperText Transfer Protocol is the foremost used protocol to communicate between servers and web browsers. Hypertext transfer protocol is the means by which data is transferred from its residing location on a server to an active browser.
HTML (Hypertext Markup Language): The coding language that all Web sites use to exist on the Internet.
Hyperlink - Underlined text or phrases that will take you to another page on clicking.
.htaccess - Apache directory-level configuration file which can be used to password protect or redirect files.
Impression: A single display of an online advertisement.
Inbound link: Links that direct users to another Web site. When a user arrives at a site from another site, that link is known as an inbound link.or Link to a particular page from other sites.
Informational page: a content-filled web page created to focus on particular keywords. Differs from a "doorway page" in that is wholly integrated into the site and is useful to human visitors, while a traditional "doorway page" is aimed only at search engines.
Invisible text: using a font color the same or close to the color of the background of a page, in an attempt to allow the content to be indexed by search engines while not being visible to humans. To search engines, this is spam.
IP delivery or IP-based delivery: the technique of serving a particular page in response to a page request from a specific IP address. Used in cloaking; a search engine is identified by the IP address it is using, and a page customized for that search engine is served.
Keyword: A word used to find pages when conducting a search.or A term used for searching.
Keywords: Due to abuse by many Web sites in the past, search engines have reduced the importance of the keywords Meta tag when ranking a Web page for keyword relevance. Many have actually decided to not consider the keywords tag altogether. While it has reduced in significance, it is still an important Meta tag to include in your Web pages.
Keyword density: Keyword density is the ratio of a keyword or key phrases to the total number of words on that page. Keyword density is one of the most critical aspects of successful search engine optimization.
Keyword phrase: A phrase used to find pages when conducting a search.
Keyword frequency: Keyword frequency is the number of times keywords occur in the text on a given page. Search engines want to see more than one repetition of a keyword in your text to make sure it's not an isolated case.
Keyword prominence: The general location of a keyword or phrase in relation to the overall text on that page. You'll want to make sure your important keywords appear early in your Web site copy and that they draw attention to themselves.
Keyword research: Researching the most relative and popular keywords for a given site.
Keyword Spamming: Deliberate repetition of keywords in a page by using invisible or tiny text to increase keyword density. This is banned by search engines.
Keyword Stuffing – Loading a page by repetition of keywords in the META tags or main HTML body.
Keyword Spamming – A technique of repeating keywords in a page to increase the keyword density by using hidden or tiny text.
Landing Page - The page on which a visitor arrives after clicking on a link or advertisement.
Link Baiting - The art of targeting, creating, and formatting information that provokes the target audience to point high quality links at your site. Many link baiting techniques are targeted at social media and bloggers.
Link popularity: Search engines often use link popularity as part of their ranking criterion. In simple terms, link popularity is the measurement of the number of other Web sites that include a link to your Web site on theirs. Each search engine, depending on their specific algorithms, determines it differently.
Link analysis: a measure of the quality and relevance of the set of links pointing to a given site; contrast with link popularity.
Link Farms: sites created and maintained solely for the purpose of constructing links between member sites. Should be avoided as a violation of most search engines' policies; their use won't build your site's link popularity, and may result in a ranking penalty.
LSI - Latent Semantic Indexing is a way for search systems to mathematically understanding and representing language based on the similarity of pages and keyword co-occurrence. A relevant result may not even have the search term in it. It may be returned based solely on the fact that it contains many similar words to those appearing in relevant pages which contain the search words.
META refresh tag: automatically replaces the current page with a different one within the website, or possibly offsite. In general, use of refresh tags is discouraged or penalized by search engines.
META tag: html tag in the header section of a web page, intended to offer content to search engines. Among them are the keyword and description tags, but these days most true search engines de-emphasize or completely ignore META tags.
Example:
<Metaname= “Description” content= “………………..”>
Meta Search - Searching many databases simultaneously and associating the results.
Meta Search Engine - Search engines that performs meta search. Example: Go2net.com.
Mirror sites: Sites designed as duplicates of an original site, but are hosted on a different server. Link cloaking and doorway pages, the creation of mirror sites are a recognized spam tactic and violators will be penalized by many of the major search engines.
Nofollow – Attribute used to prevent a link from passing link authority. Commonly used on sites with user generated content, like in blog comments.
Nofollow can also be used in a robots meta tag to prevent a search engine from counting any outbound links on a page.
ODP - Open Directory Project: The largest human edited directory on the Internet. The Open Directory provides listings for free but only for qualified sites and because editors are volunteers, wait times can be lengthy.
Outbound link: A link to a site outside of your own.OR Link that point from your website to webpages of different domains.
Overture - The Pay Per Click advertising program by Yahoo. In 2005 it is renamed to Yahoo! Search Marketing.
Page Rank: See also Link Popularity. A numerical rating of a site developed by Google as part of it's algorithms for determining search engine listings. To view page rank requires installing the Google tool bar in your browser. Yahoo also utilizes Page Rank calculations.OR Page Rank is a numeric value given by Google to the webpage which defines how important the page is on web.Google calculate the page rank of a webpage by taking its entire inbound links and on-page factors into account.
PPC: Pay Per Click. This is an advertising option in which the advertiser has typically a small textual ad on a search engine site and pays only if a user clicks on the link in the ad.
PFI: Pay for Inclusion. This is a fee charged by a search engine to be spidered on a periodic basis to be included in the search engine results. Yahoo has a service that is a combination of PFI and PPC.
Quality Link- Search engines count links votes of trust. Quality links count more than low quality links.
Reciprocal link: An exchange of links between two sites.
Relevancy: how closely related a particular page is to the search term requested.
Re-index: How often a search engine updates its index. Google updates its index once a month.
Reputation: related to link popularity, a page will score highest for reputation when it is linked to by pages from other sites which themselves are highly ranked. Well-known sites recognized as "authoritive" are given high reputation scores on their own; it's for this reason that a link to your site from something like cnn.com would be very valuable.b
Robot - A program that automatically acts without the interference of the user. In Search engine spider is a type of robot.
robots.txt – Text file in the root directory on a website that controls the SE spider’s access to webpages within the website.
ROI - Return on Investment is a measure of how much return you receive from each marketing dollar.
RSS - Rich Site Summary or Real Simple Syndication is a method of syndicating information to a feed reader or other software which allows people to subscribe to a channel they are interested in.
Sandbox – Filter used by Google that did not allow new web sites to rank well in the search results, even not for the least competitive phrases or keywords and irrespective of a high page rank and good link popularity.
Search engine: A search engine is a database system designed to index and categorizes internet addresses, otherwise known as URLs (for example, http://www.yourdomain.com).
Search engine marketing: encompasses several forms of marketing products and services on the internet through management of information presented by search engines and directories. Included are such elements as site optimization, and the purchase and placement of advertisements.
Search engine optimization (SEO): These are the techniques used to improve a Web page's results in a search.
Search engine positioning: the process of managing a page or site's positioning in the search engines.
Selective delivery: the technique answering browser's page request with a specific page selected via an automated process based on some piece of information gained from the browser. For example, reading the browser's language setting may allow a page in that language to be served. Similar to IP-based delivery.
SERP: A "search engine results page," the page of site listings that a search engine returns in response to a user's entry of a search query. Often used in discussion of the way such a page is laid out, for example: "Overture listings are the first sites presented on Yahoo's SERPs."
Spam: as it applies to search engines, any attempt to submit or place deceptive information, or to "trick" the search engine into placing a page in an inaccurate position.
Spider: A software program used by search engines to crawl the Web, storing URLs and indexing the keywords and text of pages. Spiders are also referred to as crawlers or robots.
Stop word: common words, or words considered by search engines to be irrelevant, are left out by search algorithms. Examples are "and," "the," etc. Generally, a stop word in a query is treated as a "wild card;" that is, the returned results usually won't be exactly the same as if the word had been left out of the query entirely.
Theme: a relatively recent change in search engine ranking algorithms, theme-based engines essentially try to determine what a page is "about" — and to compare it to other pages that seem to be related to the same topic — and rank it highly for certain keywords that are determined to be related to that page theme.
Traffic: The actual visitors to a Web page or Web site.
Unique Visitor: A real visitor to a web site. Web servers record the IP addresses of each visitor, and this is used to determine the number of real people who have visited a web site. If for example, someone visits twenty pages within a web site, the server will count only one unique visitor.
URL(Uniform Resource Locator): The Uniform Resource Locator is used to specify the address of Web sites and Web pages.
Virtual Domain - When multiple domains share a single IP address each domain being served is referred to as a virtual domain.
XML - Extensible Markup Language is a new programming language which assures quicker and better data delivery over the web.

HELPFUL SEO TOOLS

2008-11-19T18:38:00.015+05:30

Take advantage of web analytics services
If you've improved the crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about the traffic coming to your site. Web analytics programs like
Google Analytics are a valuable source of insight for this. You can use these to:

• get insight into how users reach and behave on your site
• discover the most popular content on your site
• measure the impact of optimizations you make to your site (e.g. did changing those title and description meta tags improve traffic from search engines?)
For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site).

Lastly, Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. This, in combination with Google Analytics and Google Webmaster Tools (see My video on using the "Google Trifecta"), is a powerful way to begin improving your site.

Make use of free webmaster tools

Major search engines, including Google, provide free tools for webmasters. Google's Webmaster tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. Using Webmaster Tools won't help your site get preferential treatment; however, it can help you identify issues that, if addressed, can help your site perform better in search results. With the service, webmasters can:

• See which parts of a site Googlebot had problems crawling

• Upload an XML Sitemap file

• Analyze and generate robots.txt files

• Remove URLs already crawled by Googlebot

• Specify the preferred domain

• Identify issues with title and description meta tags

• understand the top searches used to reach a site

• get a glimpse at how Googlebot sees pages

• Remove unwanted sitelinks that Google may use in results

• Receive notification of quality guideline violations and file for a site reconsideration

• Yahoo! (Yahoo! Site Explorer) and Microsoft (Live Search Webmaster Tools) also offer free tools for webmasters.

Helpful resources for webmasters

• Google Webmaster Help Group - Have questions or feedback on our guide? Let us know
• Google Webmaster Central Blog - Frequent posts by Googlers on how to improve your website
• Google Webmaster Help Center - Filled with in-depth documentation on webmaster-related issues
• Google Webmaster Tools - Optimize how Google interacts with your websit
• Google Webmaster Guidelines - Design, content, technical, and quality guidelines from Google
• Google Analytics - Find the source of your visitors, what they're viewing, and benchmark changes
• Tips on Hiring an SEO - If you don't want to go at it alone, these tips should help you choose an SEO Company
• Find pages that link to your site and competitor site using Site Explorer
• Check your web page in different screen resolutions
• Out your domain or keywords in search box to find relationship between linking sites and topics, a Visual Meta search engine
• Check you site load time and fix if it is too slow. This will help search engine spiders to crawl easily
• Find out how search engine spiders look at your site
• Find how your website is targeted in local search engines
• Find insight of your website keyword search terms and location; target your business accordingly
• Find insight of your website keyword search terms and location; target your business accordingly
• Get quick traffic and cost estimates on your keywords for sponsored listings
• Measure your ROI from SEO, PPC and conversion rate optimization

Some Helpful Tools

• Back link Builder: http://www.webconfs.com/backlink-builder.php

• Check duplicates URL: http://www.copyscape.com/

• Check Similarity- http://www.webconfs.com/similar-page-checker.php

• Comparison- http://tools.seobook.com/general/website-comparison/

• Convert Host/Domain Name to IP Address and vice versa: http://www.hcidata.info/host2ip.cgi

• Computer & IT learning center: http://www.flazx.com/

• Check internet speed: http://www.abeltronica.com/velocimetro/pt/?idioma=uk&newlang=uk

• Check page rank: http://www.pagerank.net/pagerank-checker/

• Check class c back link: http://www.webrankinfo.com/english/tools/class-c-checker.php

• Check IP Address: http://www.ip-report.com/

• Check you position: Your Google™ SOAP API Key* :(JqVOWahQFHLDxtvbSKcRYZiAtEdoRDTa) http://www.googlerankings.com/index.php

• Ex-change of Money: http://www.x-rates.com/cgi-bin/cgicalc.cgi?value=1&base=AUD

• For Directory Submission: Link Suggestion Tool: http://tools.seobook.com/general/link-suggest/

• Google Competition- http://www.google.com/webhp?complete=1&hl=en

• HTML Validated: http://validator.w3.org/

• Keyword Density: http://tools.seobook.com/general/keyword-density/

• Keyword Suggestion- http://tools.seobook.com/general/keyword/

• Meta Tag Analyzer: http://www.submitexpress.com/analyzer/

• Link Popularity Check Tools:http://www.marketleap.com/publinkpop/
http://www.submitexpress.com/linkpop/

• Page Size: Home Page Analysis: Loading Time: Connection Rate: Download Time: http://www.websiteoptimization.com/services/analyze/index.html

• Reverse IP: www.domaintools.com

• Reciprocal link checker: http://tools.seobook.com/general/link-check/

• Similar-page-checker: http://www.webconfs.com/similar-page-checker.php

• Site score: http://www.silktide.com/tools/sitescore

• Spider Test: http://tools.seobook.com/general/spider-test/

• Site Report Card: http://www.sitereportcard.com/

• Translation Tool: http://translate.google.com/translate_t#

• Website-comparison: http://tools.seobook.com/general/website-comparison/

• Website Analysis: http://www.seoworkers.com/tools/

• Domain authority will be checked at http://www.opensiteexplorer.org

MORE SEO / SEM QUESTIONS

2008-11-18T16:59:00.001+05:30

What is Boolean Searching?

Boolean searching is a method of combining search terms in database searching using Boolean operators: AND, OR and NOT.

What do you mean by Proximity Searching?

A feature that allows searchers to search for words that are near each other in a document.

Why this Syntax is used in Google ( allinurl: ) ?

If you start a query with [allinurl:], Google will restrict the results to those with all of the query words in the url. For instance, [allinurl: goggle search] will return only documents that have both "Google" and "search" in the url.

Why this Syntax is used in Google (flink:) ?

What do you mean by Cached Pages?

A memory area where frequently accessed data can be stored for rapid access.

What do you mean by FFA sites?

Pages (Free For All) are not search engines or directory's. They are, for the most part, pages that simply take submissions that usually stay active for a period of time.

What do you mean by Peoximity Searching?

A feature that allows searchers to search for words that are near each other in a document.

What do you mean by Stop words?

A stop word is a word that is so common on the Internet that search engines ignore them. Some stop words are homepage, home page, www, Web, Web page, the, of, that, is and, to, etc.

How can you say whether a site is passing on PR ?

If Site A links to Site B, a percentage of Site A’s Page Rank is passed on, or credited, to Site B. Nothing is lost from Site A in terms of Page Rank unless the link is to a banned area, or bad neighborhood.

How do you know how many BL a site is having?

By using link: operator of Google.

What is the search syntax of google to know whether a site is cached or not?

cache:www.google.com

What is Google’s Bourbon Update?

The Bourbon update started around May 20th, 2005, and 10 days later has yet to settle down. This officially makes it the second longest update since Florida which lasted almost 20 days.

What has Bourbon filter/algo adjustment gone after? So far it looks like:

Non-thematic Linking

Duplicate Content*

Fraternal Linking

Run of Site Links

Low Quality Reciprocal Links

* Google Bourbon seems to have screwed up their duplicate content detector, and there are many examples of Google assigning "authority" to the duplicate page, and restricting the original page to the "similar results" filter.

The victims of the Bourbon Update are in panic mode - some hypothesize that Google misidentified their site as a "scraper site" due to their AdSense placement and penalized it; others are going as far as to speculate (incorrectly) that Google is somehow detecting their AdSense ads on scraper sites, and considering them to be links from "bad neighborhoods", which is patently incorrect, as none of the search engine bots will actually trigger the JavaScript that loads the ads.

However, upon viewing a few of the sites filtered by Bourbon, they have a number of things in common - basically 2 or more of the factors listed above.

Lesson to be learned? Don't reciprocal link with any old site - viagra-casino-porn.biz is not a good link exchange partner for a florist's website.

Think like Google - what "signals of quality" does your site have? How can you increase and expand those signals? What can they do to automatically detect both quality and low-quality signals.

Google is trying to present their users with the best search results - concentrate on what criteria, apart from the basic on-page factors, they are using to judge the quality of a given page. Google wants quality results - if your site isn't ranking well in the post-update aftermath of Bourbon, reassess your strategy and look into what factors Google's algo might use to rank sites now, and in the future.

What we shouldn’t do on a page?

What do you know by a Framed Page?

A framed page is usually created with a top border or design and has a cursor below the top pattern. When you cursor down the page the top pattern of the framed background stays at the top of your page.

How you’ll know whether a Page is Framed or not?

URL is always same in the address bar.

What do you mean by Deadlinks?

A broken link which does not lead to one website.

Why the command rel=”nofollow” Used?

An attribute used in a link to instruct search engines not to follow the link.

What do you mean by Multiple titles?

The usage of more than one Title tag in the header section of a web page. As this could artificially increase the relevancy of the web sites and was abused in the past it's treated as spam on search engines.

How to write a good Title?

Title which is free from encumbrances such as liens, pending litigation and other such defects.

What we’ll have to follow while writing a link request mail?

a. Give a clear and concise mail.

b. Never tell much about your site and your self.

c. The email format should be a requesting one.

d. No rudeness will be there on the mail.

e. Always use the spam law at the bottom of the mail.

What do you mean by a Domain name?

A domain name is the text name corresponding to the numeric IP address of a computer on the Internet.

How we’ll count the internal and External links of a particular site?

What do you mean by 400 error?

(Bad request)

The request could not be understood by the server due to malformed syntax. The client SHOULD NOT repeat the request without modifications.

What do you mean by 401 error?

(Unauthorized)

The request requires user authentication. The response MUST include a WWW-Authenticate header field

What do you mean by 403 error?

(Forbidden)

The server understood the request, but is refusing to fulfill it. Authorization will not help and the request SHOULD NOT be repeated. If the request method was not HEAD and the server wishes to make public why the request has not been fulfilled, it SHOULD describe the reason for the refusal in the entity. If the server does not wish to make this information available to the client, the status code 404 (Not Found) can be used instead.

What do you mean by 404 error?

(Not Found)

The server has not found anything matching the Request-URI. No indication is given of whether the condition is temporary or permanent. The 410 (Gone) status code SHOULD be used if the server knows, through some internally configurable mechanism, that an old resource is permanently unavailable and has no forwarding address. This status code is commonly used when the server does not wish to reveal exactly why the request has been refused, or when no other response is applicable.

What do you mean by 408 error?

(Request Timeout)

The client did not produce a request within the time that the server was prepared to wait. The client MAY repeat the request without modifications at any later time.

What do you mean by 500 error?

(Internal Server Error)The server encountered an unexpected condition which prevented it from fulfilling the request.

In web design, the area that is not viewable to the visitor until they scroll down on the page is typically called what?

What is the difference between a 301 and 302 re-direct?

(301- Moved Permanently) The requested resource has been assigned a new permanent URI and any future references to this resource SHOULD use one of the returned URIs. Clients with link editing capabilities ought to automatically re-link references to the Request-URI to one or more of the new references returned by the server, where possible. This response is cache able unless indicated otherwise.

(302-Found)

The requested resource resides temporarily under a different URI. Since the redirection might be altered on occasion, the client SHOULD continue to use the Request-URI for future requests. This response is only cache able if indicated by a Cache-Control or Expires header field.

The temporary URI SHOULD be given by the Location field in the response. Unless the request method was HEAD, the entity of the response SHOULD contain a short hypertext note with a hyperlink to the new URI(s).

If the 302 status code is received in response to a request other than GET or HEAD, the user agent MUST NOT automatically redirect the request unless it can be confirmed by the user, since this might change the conditions under which the request was issued.

Which thing is least advisable to use for search engine friendly design?

Images and ALT Tags

Site Navigation

Make sure that every single page on your site has clear navigation, and users know exactly where they are and where they are going. Navigation buttons should not contain mystery meat terms like “stuff”, or “about me”, or “cool things”. All of your navigation should be painfully clear as to what page it is describing.

Make Your Text Easy To Read

you should avoid when designing your site for search engines and search engine users. A dark background, a table with jarring colors and light text - this sample, if let loose on the Web, would drive away visitors in droves. This might sound like a no-brainer, but sites with text that is hard to decipher tend to get less visits by search engine users. Make your text readable.

Don’t use silly fonts that might look really cool in your HTML editor, but are unreadable on the Web.

Avoid busy backgrounds that obscure the text; if site visitors have to slow down to interpret your text, you’ve just lost an audience.

Make your text scannable: use bullets, headlines, and bold text so users can scan your content quickly.

Keywords and Phrases in Site Design

Keyword phrases are the bedrock of search engine optimization. Keyword phrases used appropriatately in your site’s content will attract both search engine spiders and search engine users. The main thing with keyword phrases is that you need to come up with the keywords that are searched for most frequently and that are the most relevant to your site’s purpose.

Keep the goal of your site firmly at the forefront. If your site is about the Oregon Trail, then it makes sense to target keyword phrases that are relevant to this topic. It does NOT make sense to splash in a few keyword phrases that are searched for frequently, but have nothing to do with your site’s purpose.

You also need to target your audience. If you were searching for sites about the Oregon Trail, what would you look for? Make sure that your site is targeted at who you would like to come visit your site. Quality users beat quantity users any day, because the users who find your site because of the site’s purpose, and not because they accidentally stumbled upon it, will be the ones who will be your best

Title Tags

Meta Keyword and Description Tags

Doorway Pages and Splash Pages

Proofread Your Site

Site Design - Search Engine Optimization

What is mod_rewrite?

What do the acronyms CPC & CPM refer to in terms of Internet advertising?

Which organization is responsible for managing the assignment of domain names and IP addresses?

What is the difference between a usability test and a usability review of a website?

According to Google, how are style sheets applied to pages they index?

The "web-safe" color palette contains how may unique colors?

Which two Microsoft research papers share a common methodology and purpose for examining link and content data?

Which technology does AskJeeves use to serve the "related topics" suggestions?

In December 2004, Google opened a "secret" data center outside of what major metropolis?

Which is the typical order of operations for a search engine's primary functions?

Why do search engines measure incoming links when ranking a website in the SERPs?

If the nature of the WWW's link structure and document structure is fractal, what does this mean for search engines?

What do you mean by Co-document analysis?

What do you mean by Trokenization?

Yahoo! has recently concentrated on removing which type of website from its index?

Two Stanford graduate students released a paper in March 2005 on the subject of which type of spam?

Which Search Engine has been cited for having difficulty distinguishing real DMCA violation notices from false ones?

The term "churn & burn" describes what in relation to search engine spam tactics?

Which method of 'cloaking' is considered to be the most 'effective' for fooling the search engines?

SEO / SEM QUESTIONS

2008-11-15T15:32:00.006+05:30

What is Links?

In the anchortext -this is the text used to link to another URL (page or website), we use as much as possible the keywords of the page we are referring to. If possible, simply use the title of that page. Make sure that the page you are referring to contains the words that you're using in the anchor text.
Make your links meaningfull !
If you're linking from an image, then you should absolutely use the ALT tag. It always very wise to have an additional link in readable text.
Broken links should be avoided and only link to an external website if that one contains additional content or when it is usefull for your visitors.
What is TITLE tag?
The title tag is very important for a top search engine position so it deserves special attention for SEO optimization.
This tag is part of the head section of a page and will typically appear like this :
<head>
<title>your title</title>
<meta name="Description" content="your description">
</head>
Use your keyword, without repeating it over and over again, in the title tag on the indexpage and also on all other pages of your website.
Every page should have its own title that says exactly what the page is about. There is no need to include a company name. Should you include that name anyway -maybe because you like your name-, then put it at the very end of the title.
Write no more than 60 characters for this is the maximum number of characters that will be shown by Google in the returned search engine results.
The title tag must be meaningfull because it will feature in almost all search engine results. Even when you can be found at a top search engine position, your title must still be inviting to click on it and enter your Web page.
What is Meta description?
This one is also part of the head section of a page and will look like this :
<head>
<title>your title</title>
<meta name="Description" content="your description">
</head>
When looking at the source of a page, nobody will see the contents of the Meta description tag.
Still, this one deserves special attention because the description will often appear underneath the title in the search engine results.
Together with the title, it must attract visitors to click through towards your website.
Be brief, thourough and correct, and use your keyword in the description.
Concerning your homepage, a well written title and description can be used for the directory and search engine submission of a Web site.
What is Headers and subtitles <H1>,<H2>...?
The H1 and H2 tags are meant to be used as the header of the page or paragraphs. Use them for this !
The H1 tag should be the first header within the body section of your page.
Include your keyword in this tag too. The H1 tag should tell short and briefly, just like the page title, what your page is about. The contents of the title meta tag can be repeated here.
Personally, i seldom use the H2 en H3 tag and i'm in favour of other textual aspects to highlight subtitles, especially the <B> and the <FONT> tag.
Should you use the H2 tag however, then use it the right way :
• a H2 tag should follow a H1 tag.
• The tags have a larger font size to highlight the text they include. Avoid spam and keep this larger font !
What are Eye catching text effects?
By using tags such as
• <B> : bold
• <I> : Italic
• <STRONG>
• <FONT> : - especially <FONT SIZE="+n"> where n is a integer
we can point our visitors to important parts of text, and yes, search engine robots will notice this too !
Don't exagerate ! When using a bold font on almost every part of text on your page, then this will loose its eye catching effect.
Don't use these tags just to highlight your keywords. Optimize your page for your visitors. If you highlight your keyword because it might be interesting for your visitors, then this is certainly a good thing. However, doing so only for the search engines is not a good idea.
What are ALT tags?
Alt tags appear with images. This will look like this :
<img src="imagename.jpg" alt="description of the image">
The description as it appears in the ALT tag, is only visible when someone holds his mousepointer upon the image, and also when the visitor uses an images disabled browser.
So, the ALT tags are used by both a visitors and a search engine. The contents of an image can never be seen by a search engine, so we should provide alternative content.
Don't try to be deceptive when writing the content of the ALT tag and be precise. When you make your web page look more attractive by adding an image or a photo, then try to include a perfect image with an additional value to your page content. Doing so will most likely give you the opportunity to include your keyword within the description.
Should you use the image to put a link to another page, then you should use the ALT tag as if it were the anchor text of a text link.
Above you could already see how anchortext can help you to achieve a top search engine position.
How Benefit of Creation of a sitemap?
We make sure that every page is maximum 2 clicks away of the entry page.
If you have deep content pages, categories, products, sub products, then a sitemap should be provided.
A sitemap is usefull for both search engines and visitors.
The number of links on a page must be limited to 100 !
What is Adwords?
Ans:- A targeted advertising program in which business ads appear as "sponsored links" on the Google results pages.
What is PPC?
Ans:- Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content websites, such as blogs, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website.
What is Adsense?
Ans:- AdSense is an advertisement application run by Google. Website owners can enroll in this program to enable text, image, and more. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis.
What is meta tag?
Ans:- An HTML tag that identifies the contents of a Web page for the search engines. Meta tags are hidden on the page, but they, as well as all the HTML code on a page, can be viewed by selecting View/Source or View/Page Source from the browser menu. Meta tags contain a general description of the page, keywords and copyright information.
What is FTP?
Ans:- A communications protocol governing the transfer of files from one computer to another over a network.
What is an SEO, SEM and how important are they for an organization? Explain briefly.
Ans: There is a lot of helpful information, as well as a lot of misinformation, floating around regarding search engine optimisation (SEO) and search engine marketing (SEM). First of all, let's start with the names: SEO stands for search engine optimisation (or optimization if you're from the States). In its simplest form SEO is the process of tailoring a website (text, titles, meta tags, alt tags, etc) so that the search engines will assign a good rank to the site for specific search terms.
But with the advent of search engines introducing fees for guaranteed inclusion in their indices, directories charging for reviews and the emergence of PPC listings, SEO now has an element of media buying mixed in. Thus, thanks to Danny Sullivan, it has now been called search engine marketing or SEM (you can still call it SEO if you want).
Could you briefly explain pagerank algorithm?
Ans: The original PageRank algorithm was described by Lawrence Page and Sergey Brin in several publications. It is given by
PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))
where
PR(A) is the PageRank of page A,
PR(Ti) is the PageRank of pages Ti which link to page A,
C(Ti) is the number of outbound links on page Ti and
d is a damping factor which can be set between 0 and 1
What do you mean by Bid for Click?
A search engine under which you bid for your site to be ranked under a keyword. It is like PPC and PP.
What’s the meaning of Doorway Page?
It is a entry page in a web site. A doorway page is used solely for the purpose of driving traffic to another page. Doorway pages rarely are written for human visitors. It is used for search engine to achieve high ranking.
What do you mean by Keyword density?
The ratio of the number of occurrences of a particular keyword or phrase to the total number of words in a page.
What is Keyword prominence?
How prominently keywords appear in the text of a web page. Title tags, headers, the beginning of paragraphs and hyperlinks, are just some of the places keywords should appear prominently.
What is the importance of tags?
There are six levels of headings in HTML. H1 tag is one of them and search engine spider only recognizing H1 tag.
What do you mean by page rank (PR)?
Page Rank is Goggle’s ranking software that calculates the relevance of a webpage to the search keywords entered. Google measures ranking on a scale of 0 to10.
What do you mean by SEO?
It is a process of choosing targeted keywords and keyword phrases related to a web site so the site will rank high. And it is also marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken.
What is a spider?
A component of a search engine that roams the Web, storing the URLs and indexing the keywords and text of each page encountered. Also referred to as a robot or crawler.
What do you mean by URL?
An acronym for "Uniform Resource Locator," this is the address of a resource on the Internet.
What is SERP’s?
It is search engine result page retrieved by search engine based on specific keyword.
What is PPC?
Advertising with the search engines is bidding for particular keyword phrases or search terms used most frequently by Internet users related to information on certain sectors.
What is a Mirror site?
A Web site that is a replica of an already existing site, used to reduce network traffic (hits on a server) or improve the availability of the original site. Mirror sites are useful when the original site generates too much traffic for a single server to support. Mirror sites also increase the speed with which files or Web sites can be accessed: users can download files more quickly from a server that is geographically closer to them.
What is the difference between Black hat Optimization and White hat Optimization?
The difference between black hat optimization and white hat optimization is one using unfair technique and the other one using fair technique. Black hat optimization use unethical and illegal technique and white hat optimization use fair technique to get higher search engine ranking.
Please describe what is cloaking?
The hidden text of a page. In clocking a surfer would receive the actual page whereas a search engine spider would receive a different page, but would assume that it is the actual page that surfers see.
What do you mean by Sand box Effect?
Google penalize a new web site when it detects a web site using unfair technique to get rank search engine.
What do you mean by Viral Marketing?
It’s a marketing technique used in net.
What do you mean by bad neighborhood?
If a site is give a link to a site which is banned by search engine.
What is fake copy listing?
The practice of stealing content from another web site, republishing it and submitting the duplicate page to the search engines in a hope to steal traffic from the original site.
What is False Drop?
A web page retrieved from a search engine or directory which is not relevant to the query used.
What do you mean by Gulliver?
The name of the Northern Light Search Engine's spider.
What is Inktomi?
The database used by some of the largest search engines, including Hotbot. Inktomi is also used by Yahoo when no matches are found in Yahoo's own database.
Describe the meaning of Keyword Stuffing?
The repetition of keywords in META tags or elsewhere.
What are Meta Search Engines?
A type of search tool that will allow a user to conduct a search across two or more search engines and directories at a time. These tools don’t hold an index of their own, but are programmed to search across many of the top search tools simultaneously.
What do you mean by Multi Crawl?
A parallel search engine which offers users their own branded versions.
What are Multiple Keyword tags?
The use of more than one Keywords META tag in order to try to increase the relevancy of the best keywords on a page. This is not recommended. It may be detected as a spamming technique, or all but one of the tags may simply be ignored.
What is Northern Light?
It is a search engine.
What do you mean by Page View?
Page view displays web pages as they will appear in a Web browser.
What is Politeness Window?
Most search engine spiders limit their access to each server. If your page is hosted on the same server as thousands of other pages, the spider may never get the time to reach (and index) your page.
What is a Portal Site?
Portal sites are those sites who give entry point to number of user.
Ex - Search engine and directory.
What do you mean by a Referrer?
The URL of the Web page from which a visitor came
What is Relevancy Algorithm?
Relevancy Algorithm is used by some Search Engines to attempt to pull up search results that apply to the search query.
Ex- Google, Yahoo.
What do you mean by Scooter?
AltaVista search engine’s spider.
What is Searchking?
It is a search engine which allows the user to vote on the relevancy of the page returned by the query.
What is Sidewinder?
The name of the Infoseek search engine’s spider.
What do you mean by Siphoning?
The act of stealing another site’s traffic by copying content, tags or trademarked names and phrases.
What do you mean by Skewing?
A technique used by search engines. It refers to the practice of artificially altering the search results to certain documents will score well on certain queries.
What is a Slurp?
Name of Inktomi’s spider.
What is Sniffer?
The name of a filter program that is used by Infoseek.
What do you mean by Spamming?
1. Sending of unsolicited bulk electronic mail
2. Hidden text.
3. Stuffing pages, graphic images, etc. with irrelevant words.
4. Doorway pages, multiple domains or sub domains with essentially the same content.
5. Cloaking.
6. Linking to bad neighborhoods.
What is a Splash page?
This is a entry page where sometime we find little information and a lot of flash and image. A splash page can, however, cause problems for search engines trying to access your web site to index it.
What is SSI?
A type of HTML command that allows webmasters to insert code from an outside HTML document. It is especially used with things like menus, headers and footers that are the same for all pages.
What is Stemming?
The use of linguistic analysis to get to the root form of a word. It reduce a search query to its stem or root form, such as past tense and plural and singular usage are taken into account when performing a search learn, it will bring learn, learning, learned etc.
What is a Stop Word?
Search engines and directories ignore certain "stop words" like single letter, two-letter and three-letter words (a, the, of, and, but). These common words do not contribute to relevancy and are not recognized in a query.
What is a Unique Visitor?
A real visitor to a Website. Web servers record the IP addresses of each visitor, and this is used to determine the number of real people who have visited a Web site. If someone visits twenty pages within your site, the server will count only one unique visitor and twenty page accesses.
What is a Virtual Server?
When a domain is hosted on a virtual server, it means that it shares that server with other domains.
What is Voila?
Global Christian Internet Search and Directory.
What do you mean by ODP?
Open Directory Project - The largest human edited directory on the Internet.