SEOBlogSpot.com - Search Engine Optimization Demystified

SEO Health Checks - Regular Housekeeping Tasks for Your Website's SEO

admin — Wed, 10 Mar 2010 15:21:00 -0600

SMX West 2010 - Man on the Street Interviews

admin — Wed, 10 Mar 2010 05:28:00 -0600

Note: This post will make you smile, possibly even laugh. It won't however teach you much about SEO. You've been warned.

Optimizing Search Conferences: How Differing Incentives Create Audience vs. Organizer Issues

admin — Tue, 09 Mar 2010 18:28:00 -0600

Posted by randfish

WARNING: Get ready to read with this one. There aren't a ton of fun graphics or quick bullet points, but I do promise that if you read through, you'll feel much more knowledgeable about the topic, and likely get more value from organizing, speaking or attending an event.

Over the past 6 years, I've attended nearly 100 conferences on search, online marketing, startups and technology. I've given presentations or sat on panels at nearly all of them. I've organized our own SEOmoz seminars here in Seattle and in London, built panels for a variety of other conference series and sat in the audience for many hundreds of sessions. Oddly, in the past 3 months, I've had more discussions about the conference format and the optimization of the experience than I can ever recall in previous years.

Targeting Multiple Keywords vs. Singular Keyword Focus

admin — Mon, 08 Mar 2010 17:23:00 -0600

Posted by randfish

Despite being a seemingly simple topic, this one seems to stymie even experienced SEOs. There's a natural conflict that creates the issue - the more keywords you target on a single page, the less you need to link build and optimize (for both search engines and user experience/conversion rate) on many pages.

To answer this question in a logical and truly optimal fashion, you need to start with the answer to two other important questions:

Search Marketing Success Stories

admin — Sun, 07 Mar 2010 15:10:00 -0600

Posted by RobOusbey

Search Engine Optimization covers a huge range of tactics - all of which can bring direct benefit to a website. In this post, I've shared examples of different tactics used at different websites, and the effects that have been seen. If you're considering an SEO campaign for your site, or are trying to persuade someone else to invest in internet marketing, I hope this post will help demonstrate the potential of internet marketing.

The post includes real screen shots from Google Analytics (click any of them to enlarge) but the sites and data have been anonymized.

Target Your Target Terms

Remember that post about building a page with perfect keyword targeting? SEOmoz wasn't kidding around.

Strategic Link Building: How to Productize Link Acquisition and Dominate Your Niche

admin — Fri, 05 Mar 2010 05:32:00 -0600

Posted by randfish

This week, despite still being seriously under the weather (see this week's sad WB Friday), I flew down to SMX West to speak on the Link Building Strategies panel. Although I'd wanted to put more work in and deliver a better presentation, I received some very kind words afterward and requests from folks to share the deck via the blog. Before I embed the actual deck, though, I need to provide some context (as this isn't a wholly self-explanatory presentation).

Whiteboard Friday - Twitter as an SEO Research Tool

admin — Thu, 04 Mar 2010 15:34:00 -0600

Posted by great scott!

Liveblogging: The State Of The Search Union (Google, Yahoo & Experts)

admin — Thu, 04 Mar 2010 11:51:00 -0600

Watch the Keynote live at live.webpronews.com.

At SMX West in Santa Clara, the State of the Search Union keynote is taking place today. It's moderated by Chris Sherman, Executive Editor of Search Engine Land, and features SEL Contributing Editor Vanessa Fox, Google Analytics Evangelist Avinash Kaushik, Yahoo Director of Search Marketing David Roth, and Misty Locke, President, Range Online Media and Chief Strategy Officer of iProspect. The official description for this keynote says:

Introducing New Features for Open Site Explorer

admin — Thu, 04 Mar 2010 03:14:00 -0600

Posted by Danny Dover

Today I am proud to announce the launch of the second version of Open Site Explorer. Since SEOmoz has officially moved out of consulting, we are now able to put our full resources into building fantastic SEO software. We want to thank all of you who provided feedback on the first version of the tool for your guidance and we look forward to hearing more from you in the future.

Now enough with the chit chat, on to the new features!

Google SEO Report Card Scores Company's Own SEO Efforts

admin — Wed, 03 Mar 2010 08:50:00 -0600

Google is looking to improve upon its own internal SEO efforts. The company has created what it calls an "SEO Report Card," designed to improve the user experience and visibility of some of its own properties. The company says it aims to identify potential areas for improvement in Google's product pages, which could help users find them more easily in search engines, and fix bugs that annoy visitors and hurt the pages' performance in search engines.

Google is making this report card publicly available though, and that means other businesses and webmasters can study it themselves, and use what they learn to improve their own sites. It may come as a surprise to some, but Google appears to have a great deal of improvement to do when it comes to search engine optimization, the irony of course coming from the fact that Google operates the world's most dominant search engine.