<![CDATA[Sergeant's Unleashes Fiproguard� MAX and Pronyl OTC� MAX Flea and Tick Control]]></h1> <article> <h1>Sergeant's Unleashes Fiproguard� MAX and Pronyl OTC� MAX Flea and Tick Control</h1> <p>Mon, 27 Feb 2012 00:00:00 +0000</p>   <p class="MsoNormal"><span>(Omaha, Neb. – March 1, 2012) Sergeant’s Pet Care Products, Inc. has unleashed the latest technology available for eliminating fleas and ticks. Sentry<sup>�</sup> Fiproguard<sup>™</sup> MAX and Sergeant’s<sup>�</sup> Pronyl OTC<sup>™</sup> MAX are the newest in Sergeant’s line up of topical flea and tick treatments. The new products maximize the power of fipronil, the active ingredient used in Frontline<sup>�</sup> products, by combining it with a second active ingredient (cyphenothrin in the dog formula and etofenprox in the cat formula.) These patent-pending, dual-action formulas deliver superior results in killing fleas, ticks and chewing lice.<sup> </sup>They are the first formulas available in retail products that deliver the synergistic protection provided by combining fipronil with a second active ingredient.</span></p> <p class="MsoNormal"><span>Independent clinical tests show that the combination of active ingredients in Fiproguard<sup>™</sup> MAX and Pronyl OTC<sup>™</sup> MAX kill fleas and ticks dramatically faster than Frontline Plus<sup>�</sup> and maintain high levels of efficacy throughout the month.<sup>*</sup></span></p> <p class="MsoNormal"><span>Fiproguard<sup>™</sup> MAX and Pronyl OTC<sup>™</sup> MAX also significantly reduce pets’ exposure to flea bites and minimize incidences of flea allergy dermatitis, anemia and diseases spread by fleas. In clinical testing, after application of Frontline<sup>�</sup> Plus for dogs, nearly twice as many fleas bit and took a blood meal from dogs before dying than after application of Fiproguard<sup>™</sup> MAX for dogs or Pronyl OTC<sup>™</sup> MAX .<sup>*</sup></span></p> <p class="MsoNormal"><span>Clinical test results reveal that Sergeant’s new, patent-pending formulas:</span></p> <p class="MsoListParagraphCxSpFirst" style="text-indent: -0.25in;"><span style="font-size: 11pt;"><span>-<span>�� </span></span></span><strong><span style="font-size: 11pt;">Start to act quickly</span></strong><span style="font-size: 11pt;"> - start to kill fleas and ticks in minutes</span></p> <p class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;"><span style="font-size: 11pt;"><span>-<span>�� </span></span></span><strong><span style="font-size: 11pt;">Provide strong residual killing power</span></strong><span style="font-size: 11pt;"> – maintain high efficacy in killing fleas and ticks for the duration of the 30 days</span></p> <p class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;"><span style="font-size: 11pt;"><span>-<span>�� </span></span></span><strong><span style="font-size: 11pt;">Stop the reinfestation cycle</span></strong><span style="font-size: 11pt;"> - by working so quickly, the products prevent reinfestation by fleas, ticks and chewing lice</span></p> <p class="MsoNormal"><span style="font-size: 11pt;"><span>-<span>�� </span></span></span><strong><span style="font-size: 11pt;">Reduce other complications</span></strong><span style="font-size: 11pt;"> – reduce pets’ exposure to flea bites, a leading cause of flea allergy dermatitis and anemia</span></p> <p class="MsoNormal"><span>“Fiproguard<sup>™</sup> MAX and Pronyl OTC<sup>™</sup> MAX mark a significant advance in fipronil-based flea and tick products. While fipronil has been a trusted, veterinarian-recommended active ingredient for years, our patent-pending formulas’ addition of a second active ingredient raises the bar on how quickly and effectively a topical flea and tick product can perform,” </span><span>stated Bob Scharf, president and chief executive officer of Sergeant’s. “We’re excited to offer our retail partners these new products and are fully committed to bringing this product to consumers all across the country.”</span></p> <p class="MsoNormal"><span>“We’re also very excited to be able to bring these products, which are over-the-counter equivalent to the latest technology introduced in veterinarian-dispensed products, to retail consumers without having to wait for years,” added Caryn Stichler, vice president of marketing at Sergeant’s. “Fiproguard<sup>™</sup> MAX and Pronyl OTC<sup>™</sup> MAX reduce pets’ exposure to the problems that can come from fleas and ticks, including the bites themselves and the potential for disease. They make life more pleasant for many pets and pet owners.”</span></p> <p class="MsoNormal"><span>Both Fiproguard<sup>™</sup> MAX and Pronyl OTC<sup>™</sup> MAX feature four different dose options for dogs, based on weight range, and one formula for cats. Both formulas are approved for use on pets 12 weeks of age and older and are also waterproof.</span></p> <p class="MsoNormal"><span>Fiproguard<sup>™</sup> MAX will be available in pet specialty stores nationwide in early spring 2012. Pronyl OTC<sup>™</sup> MAX will be available in grocery stores and mass retail stores nationwide in early spring 2012.</span></p> <p class="MsoNormal"><span>For more information on Fiproguard<sup>™</sup> MAX, visit </span><a href="http://www.fiproguard.com/"><span>fiproguard.com</span></a><span>. For more information on Pronyl OTC<sup>™</sup> MAX, visit </span><a href="http://www.fiproguard.com/"><span>pronylotc.com</span></a><span>.</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span>�</span></p> <p class="MsoNormal"><strong><span>About Sergeant’s Pet Care Products, Inc.</span></strong></p> <p class="MsoNormal"><span>Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant's large Facebook fan page, Pet Health Central (facebook.com/phcfans). For more, visit our corporate website, </span><a><span>sergeants.com</span></a><span>, and our pet care blog, </span><a href="http://www.blog.sergeants.com/"><span>blog.sergeants.com</span></a><span>.</span></p> <p class="MsoNormal" style="text-align: center;"><span>###</span></p> <p class="MsoNormal" style="line-height: normal;"><em><span style="font-size: 10pt;">*Frontline<sup>�</sup> is a registered trademark of Merial. Merial is not affiliated with Sergeant's Pet Care Products, Inc.</span></em></p> <p class="MsoNormal" style="line-height: normal;"><em><span style="font-size: 10pt;">SENTRY<sup>�</sup> Fiproguard™ MAX </span></em><em><span style="font-size: 10pt;">and Sergeant’s Pronyl OTC<sup>™</sup> MAX <span>contain fipronil combined with a second active ingredient. In independent studies comparing the efficacy of the combination of ingredients in Fiproguard™ MAX </span>and Sergeant’s Pronyl OTC<sup>™</sup> MAX <span>to Frontline� Plus, more fleas and ticks died within the first hour after application of the combination of ingredients in Fiproguard™ MAX and </span>Sergeant’s Pronyl OTC<sup>™</sup> MAX<span>. This high level of efficacy was maintained throughout the month.</span></span></em></p> </article> <article> <h1>An Extra Grateful Thanksgiving: Deserving Woman Wins New 2012 Volkswagen� Beetle� in Nationwide Sweepstakes</h1> <p>Thu, 08 Dec 2011 00:00:00 +0000</p> <p> </p> <p>  </p> <p class="MsoNormal"><span style="position: absolute; z-index: 1; margin-left: 367px; margin-top: 2px; width: 260px; height: 73px;"></span><strong>�</strong></p> <p class="MsoNormal"></p> <p><strong><span style="font-size: 16pt; line-height: 115%;">New</span></strong><strong><span style="font-size: 16pt; line-height: 115%;">s</span></strong><strong><span style="font-size: 16pt; line-height: 115%;"> R</span></strong><strong><span style="font-size: 16pt; line-height: 115%;">ele</span></strong><strong><span style="font-size: 16pt; line-height: 115%;">a</span></strong><strong><span style="font-size: 16pt; line-height: 115%;">se<span>�� </span></span></strong></p> <p><strong></strong><strong><span style="text-decoration: underline;"><span style="font-size: 16pt; line-height: 115%;">FO</span></span></strong><strong><span style="text-decoration: underline;"><span style="font-size: 16pt; line-height: 115%;">R IMMEDIATE RELEASE</span></span></strong></p> <p class="MsoNormal"><span>Media</span><span> Cont</span><span>act</span><span>: Kelly Lytle</span></p> <p class="MsoNormal"><span>402.938.7006</span></p> <p class="MsoSubtitle"><a href="mailto:klytle@sergeants.com"><span style="font-size: 11pt; line-height: 115%;">klytle@sergeants.com</span></a></p> <p><span>(Omaha, Neb. – November 23, 2011) Tens of thousands of people flocked to enter the Big Pest Knockdown Sweepstakes from Sergeant’s Pet Care Products, Inc. and now, the winner has been revealed. Patti Goode of Cherryvale, Kansas (population 2,300) was chosen at random as the winner of the brand new 2012 Volks<a name="_GoBack"></a>wagen<sup>�</sup> Beetle<sup>�</sup>, just in time for the Thanksgiving holidays.</span></p> <p><span>“I cannot believe what amazing timing this was,” Goode shared. “It was just in the nick of time. My old car was a 1990 Ford Ranger with more than 300,000 miles on it, and it just wasn’t safe to drive any more. But now that we have a dependable car, we can actually drive to Dallas to visit my son and his family for the holidays. Winning this car means our entire family can be together this year, and I didn’t think that would be possible. I am just so grateful.”</span></p> <p><span>Goode, whose current hometown of Cherryvale has seen high unemployment and population loss during tough economic times, helps to support her family by selling her art in larger cities. “The problem was that even when I had paintings to sell, I couldn’t take them anywhere because my car just wasn’t dependable. But this car has changed all of that! What a perfect thing to celebrate at Thanksgiving,” she stated.</span></p> <p><span>“Sergeant’s sponsored this sweepstakes to raise awareness about our new topical flea and tick product, SENTRY<sup>�</sup> Fiproguard<sup>™</sup>. It’s a generic equivalent to Frontline<sup>�</sup> Top Spot<sup>�</sup>, but is available at a much lower cost – something everyone can appreciate. The fact that the car ended up with such a deserving new owner was wonderful news for us. Congratulations to Patti and her family,” shared Caryn Stichler, Vice President of Marketing for Sergeant’s.</span></p> <p class="MsoNormal" style="margin-bottom: 3.75pt;"><span>The car was delivered to Goode’s home as a surprise and presented to her by the Fiproguard<sup>™</sup> Flea, star of the online promotional video for the contest. In the same fun spirit, another video was made to share the excitement Goode felt when the car arrived. To help her celebrate, elementary school students, neighbors, city officials and even the city’s police and fire rescue officers were on hand when the car was delivered.</span></p> <p class="MsoNormal" style="margin-bottom: 3.75pt;"><span>To watch the heartwarming video, use the link below. For more information about SENTRY<sup>�</sup> Fiproguard<sup>™</sup> visit fiproguard.com.</span></p> <p class="MsoNormal" style="margin-bottom: 3.75pt;"><span>�</span></p> <p class="MsoNormal"><span>WATCH NOW: </span><a href="http://www.youtu.be/l7_w0VN2EPA?hd=1"><span style="font-size: 10.5pt; line-height: 115%;">http://www.youtu.be/l7_w0VN2EPA?hd=1</span></a></p> <p class="MsoNormal" style="margin: 12pt 0in 0.0001pt; line-height: normal;"><strong><span>About Sergeant's Pet Care Products</span></strong></p> <p class="MsoNormal" style="margin: 12pt 0in 0.0001pt;"><span>Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental care products and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's website at </span><a href="http://www.sergeants.com/"><span>sergeants.com</span></a><span>. To be a part of the ongoing conversation about pet health, join Sergeant’s large Facebook fan page, Pet Health Central (</span><a href="http://www.facebook.com/phcfans"><span>facebook.com/phcfans</span></a><span>).</span></p> <p class="MsoNormal" style="margin: 12pt 0in 0.0001pt;"><em><sup><span style="font-size: 10pt; line-height: 115%;">* </span></sup></em><em><span style="font-size: 10pt; line-height: 115%;">FIPROGUARD™ contains fipronil, the active ingredient used in Frontline<sup>�</sup> Top Spot<sup>�</sup>. FIPROGUARD™ is a trademark of Sergeant's Pet Care Products, Inc. Frontline<sup>�</sup> Top Spot<sup>�</sup> is a registered trademark of Merial. Frontline� Top Spot� and Merial are not affiliated with Sergeant's Pet Care Products, Inc. Pricing based on MSRP of FIPROGUARD™ and retail price survey of Frontline<sup>�</sup> Top Spot<sup>�</sup> as of November 15, 2011.</span></em></p> <p class="MsoNormal" style="text-align: center;"><strong><span>�</span></strong></p> <p class="MsoNormal" style="text-align: center;"><strong><span>###</span></strong></p> </article> <article> <h1>Sergeant's Pet Care Products, Inc. Launches Massive New Pet Health Blog</h1> <p>Thu, 08 Dec 2011 20:08:00 +0000</p> <p class="MsoNormal" style="margin-bottom: 16.0pt; text-align: center; line-height: normal; mso-pagination: none; mso-layout-grid-align: none; text-autospace: none;"></p> <p class="MsoNormal"></p> <p><strong><span style="font-size: 16pt; line-height: 115%;">New</span></strong><strong><span style="font-size: 16pt; line-height: 115%;">s</span></strong><strong><span style="font-size: 16pt; line-height: 115%;"> R</span></strong><strong><span style="font-size: 16pt; line-height: 115%;">ele</span></strong><strong><span style="font-size: 16pt; line-height: 115%;">a</span></strong><strong><span style="font-size: 16pt; line-height: 115%;">se<span>�� </span></span></strong></p> <p><strong><span style="text-decoration: underline;"><span style="font-size: 16pt; line-height: 115%;">FO</span></span></strong><strong><span style="text-decoration: underline;"><span style="font-size: 16pt; line-height: 115%;">R IMMEDIATE RELEASE</span></span></strong></p> <p class="MsoNormal"><span>Media</span><span> Cont</span><span>act</span><span>: Kelly Lytle</span></p> <p class="MsoNormal"><span>402.938.7006</span></p> <p class="MsoSubtitle"><a href="mailto:klytle@sergeants.com"><span style="font-size: 11pt; line-height: 115%;">klytle@sergeants.com</span></a></p> <p class="MsoNormal" style="margin-bottom: 3.75pt;"><span style="font-family: "Times New Roman","serif";">(Omaha, Neb. – December 6, 2011) Pet lovers across the country will now have a an exciting new online destination to meet each other, interact with experts and find inspiring – and sometimes entertaining – stories about pets. The Pet Health Central Blog from Sergeant’s Pet Care Products, Inc. will also deliver each post to the nearly 250,000 fans on the Pet Health Central Facebook fan page. The blog features writers from a variety of perspectives related to pets. <a name="_GoBack"></a></span></p> <p class="MsoNormal" style="margin-bottom: 3.75pt;"><span style="font-family: "Times New Roman","serif";">�</span></p> <p class="MsoNormal" style="margin-bottom: 3.75pt;"><span style="font-family: "Times New Roman","serif";">Regular contributors to the new Pet Health Central blog include:</span></p> <p class="MsoNormal" style="margin-bottom: .0001pt;"><span style="font-family: "Times New Roman","serif";">�</span></p> <p class="MsoListParagraphCxSpFirst" style="margin-bottom: .0001pt; mso-add-space: auto; text-indent: -.25in; mso-list: l4 level1 lfo9;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">�� </span></span></span><strong style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; color: black;">Sandy Robins,</span></strong><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; color: black;"> a<strong style="mso-bidi-font-weight: normal;"> </strong>well-known pet writer with a monthly column in <em style="mso-bidi-font-style: normal;">Cat Fancy</em> magazine, regular pieces on MSNBC, WebMD and other major national locations. She has also written and published two books about cats and runs Pawsitively Pets Radio on BlogTalk Radio. She will be the feline “Expert in Residence” on the Pet Health Central Blog. Sandy writes from Los Angeles, California.</span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-top: 0in; margin-right: 0in; margin-bottom: .0001pt; margin-left: .75in; mso-add-space: auto;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; color: black;">�</span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; mso-add-space: auto; text-indent: -.25in; mso-list: l4 level1 lfo9;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">�� </span></span></span><strong style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; color: black;">Dr. Tony Johnson.</span></strong><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; color: black;"> Dr. Tony, as he is known, is a practicing veterinarian and a known personality in the pet health world. On the Pet Health Central blog, he writes from his perspective as an ER veterinarian and associate professor of veterinary medicine at a major university. He loves to interact with blog followers and offer insight and advice to pet owners. Dr. Tony writes from Indianapolis, Indiana.</span></p> <p class="MsoListParagraphCxSpMiddle"><strong style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; color: black;">�</span></strong></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; mso-add-space: auto; text-indent: -.25in; mso-list: l4 level1 lfo9;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">�� </span></span></span><strong style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; color: black;">Dr.</span></strong><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; color: black;"> <strong style="mso-bidi-font-weight: normal;">Rod Van Horn.</strong> Dr. Van Horn is a practicing veterinarian with a large suburban clinic that works with dogs, cats and many other types of pets. His posts help pet owners navigate their pets’ medical and behavioral issues. He has a comprehensive knowledge of pet dental care and is also our “Expert in Residence” on that topic. Dr. Van Horn writes from the hometown of Sergeant’s corporate headquarters. Omaha, Nebraska.</span></p> <p class="MsoListParagraphCxSpMiddle"><strong style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; color: black;">�</span></strong></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; mso-add-space: auto; text-indent: -.25in; mso-list: l4 level1 lfo9;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">�� </span></span></span><strong style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; color: black;">David Greene.</span></strong><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; color: black;"> David is known in the pet blogging world for his interesting posts about news in the animal health world. On the Pet Health Central Blog, David focuses on news items as they relate to pets and pet care, as well as his own life as a ‘proud pet father’. He helps keep our audience up-to-date on pet health news, the pet industry and current events that concern our furry friends. David writes from Boston, Massachusetts. </span></p> <p class="MsoListParagraphCxSpMiddle"><strong style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; color: black;">�</span></strong></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; mso-add-space: auto; text-indent: -.25in; mso-list: l4 level1 lfo9;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">�� </span></span></span><strong style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; color: black;">Barbara Masi.</span></strong><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; color: black;"> Barbara writes about her experiences as a leader in the pet rescue community. As a community officer for the Palm Beach County Sheriff’s Office, she works with her canine partners, two rescued Greyhounds, to teach animal kindness to children and teens through local schools. She is also an avid volunteer with Greyhound Rescue, helping retired racing dogs find loving homes. Barbara writes from Palm Beach, Florida.</span></p> <p class="MsoListParagraphCxSpMiddle"><strong style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; color: black;">�</span></strong></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; mso-add-space: auto; text-indent: -.25in; mso-list: l4 level1 lfo9;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">�� </span></span></span><strong style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; color: black;">Jill Bertsch.</span></strong><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; color: black;"> Jill is a long-time volunteer with Midland Pet Therapy, which is registered with the national Therapy Dogs, Inc., organization. They provide pet therapy to a wide range of nursing homes, hospitals, rehabilitation programs and children’s shelters. Along with fellow volunteers at Midland Pet Therapy, Jill shares stories of how these wonderful therapy pets and their owners bring joy and hope to the people they visit.</span></p> <p class="MsoListParagraphCxSpMiddle"><strong style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; color: black;">�</span></strong></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; mso-add-space: auto; text-indent: -.25in; mso-list: l4 level1 lfo9;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">�� </span></span></span><strong style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; color: black;">Shanna Stichler.</span></strong><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; color: black;"> Shanna’s love for pets is two-fold: in addition to growing up with pets in her family, she has also had a guide dog for many years. She shares her insights about life with a guide dog with PHC blog readers, and reflects on her time as the Residence Advisor for Guide Dogs for the Blind in San Francisco, an organization that prepares guide dogs for work assisting those with visual impairments. Shanna writes from Omaha, Nebraska.</span></p> <p class="MsoListParagraphCxSpMiddle"><strong style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; color: black;">�</span></strong></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; mso-add-space: auto; text-indent: -.25in; mso-list: l4 level1 lfo9;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">�� </span></span></span><strong style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; color: black;">Blair Smith. </span></strong><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; color: black;">Blair is the owner of a self-service dog wash/full-service grooming service in Austin, Texas. She shares her grooming knowledge to help PHC blog readers understand how to use easy-to-find products to care for their pets’ grooming needs at home. She also loves taking fun photos of the dogs that come to visit her dog wash and shares her furry visitors and their antics with us through the blog. Blair writes from Austin, Texas.</span></p> <p class="MsoListParagraphCxSpMiddle"><strong style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; color: black;">�</span></strong></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; mso-add-space: auto; text-indent: -.25in; mso-list: l4 level1 lfo9;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">�� </span></span></span><strong style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; color: black;">Moses the Dog.</span></strong><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; color: black;"> Moses, a three-year-old Golden Doodle, is part of the family at an elementary school. As a certified therapy dog through Domesti-PUPS (an organization that provides therapy dogs to schools), Moses spends his days at the school along with his person, Pam Baldwin. Moses himself posts fun and heartwarming stories about his adventures with the kids. Moses (with Pam’s help, since he’s not the best typist) writes from Omaha, Nebraska.</span></p> <p class="MsoListParagraphCxSpMiddle"><strong style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; color: black;">�</span></strong></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; mso-add-space: auto; text-indent: -.25in; mso-list: l4 level1 lfo9;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">�� </span></span></span><strong style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; color: black;">Kelly Lytle. </span></strong><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; color: black;">Kelly is the Marketing Communications Manager at Sergeant’s, the perfect job for a self-confessed communication fanatic and dog devotee. Her posts for the Pet Health Central blog touch on a wide variety of pet care subjects. She also likes to share a behind-the-scenes peek into working in a pet-centric company. Kelly writes from Sergeant’s Headquarters in Omaha, Nebraska.</span></p> <p class="MsoListParagraphCxSpMiddle"><strong style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; color: black;">�</span></strong></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; mso-add-space: auto; text-indent: -.25in; mso-list: l4 level1 lfo9;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">�� </span></span></span><strong style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; color: black;">Nichole Baugh. </span></strong><span style="font-family: "Times New Roman","serif"; color: black;">Nichole is </span><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; color: black;">the </span><span style="font-family: "Times New Roman","serif"; color: black;">Public Relations and Social Media Specialist at Sergeant’s, working with fans on many different social media platforms to help them with questions about products and being a Sergeant’s ambassador in the blog-o-sphere. She writes about pet health topics and her own experiences as an avid dog lover and pet parent. Nichole writes from Omaha, Nebraska.</span></p> <p class="MsoListParagraphCxSpMiddle"><strong style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; color: black;">�</span></strong></p> <p class="MsoListParagraphCxSpLast" style="margin-bottom: .0001pt; mso-add-space: auto; text-indent: -.25in; mso-list: l4 level1 lfo9;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">�� </span></span></span><strong style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman"; color: black;">The Fiproguard Flea.</span></strong><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman";"> To beat the enemy, they say, you have to understand their thinking. That’s why the Pet Health Central blog features this zany, annoying and outspoken pest from time to time. Not sure if you really need to protect your dog or cat from fleas and ticks? Just follow the inner thoughts of this bossy bug and you’ll understand why you do. The Flea writes from wherever he chooses – since he likes to jump around a lot!</span></p> <p class="MsoNormal" style="margin-bottom: 3.75pt;"><span style="font-family: "Times New Roman","serif";">�</span></p> <p class="MsoNormal" style="margin-bottom: 3.75pt;"><span style="font-family: "Times New Roman","serif";">“We’ve worked very hard to create a blog that will educate, entertain and inspire pet parents and others who love pets,” shared Caryn Stichler, Vice President of Marketing for Sergeant’s. “The amazing group of writers we have, the combined knowledge and the passion they all have for pets and pet health is very exciting. We’re also thrilled that from the first post, everything that goes onto the blog will also be presented to our nearly 250,000 active Facebook fans. We hope that the blog will help strengthen not only pets’ health, but that beautiful bond between pets and people.”</span></p> <p class="MsoNormal" style="margin-bottom: 3.75pt;"><span style="font-family: "Times New Roman","serif";">�</span></p> <p class="MsoNormal" style="margin-top: 12.0pt; margin-right: 0in; margin-bottom: .0001pt; margin-left: 0in; line-height: normal; mso-layout-grid-align: none; text-autospace: none;"><strong style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif";">About Sergeant's Pet Care Products</span></strong></p> <p class="MsoNormal" style="margin-top: 12.0pt; margin-right: 0in; margin-bottom: .0001pt; margin-left: 0in; mso-layout-grid-align: none; text-autospace: none;"><span style="font-family: "Times New Roman","serif";">Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental care products and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's website at </span><a href="http://www.sergeants.com/"><span style="font-family: "Times New Roman","serif";">sergeants.com</span></a><span style="font-family: "Times New Roman","serif";">. To be a part of the ongoing conversation about pet health, join Sergeant’s large Facebook fan page, Pet Health Central (</span><a href="http://www.facebook.com/phcfans"><span style="font-family: "Times New Roman","serif";">facebook.com/phcfans</span></a><span style="font-family: "Times New Roman","serif";">).</span></p> <p class="MsoNormal" style="text-align: center;"><strong style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif";">�</span></strong></p> <p><strong style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif";">###</span></strong></p> </article> <article> <h1>New Product from Sergeant's Pet Care Product is a Financial Bright Spot for American Consumers and Their Pets </h1> <p>Thu, 01 Sep 2011 19:50:00 +0000</p>  <p class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif";">(Omaha, Neb. – September 1, 2011) With 9.1 percent unemployment, a downgrade in the US credit rating, skittish consumer confidence and inflation 2.8 percent higher than last July, is there any relief for American consumers? Yes, according to an August report in <em>Consumer Reports</em> Magazine. For pet owning households (an impressive 85.2 million US households), there is good news indeed: one of the most costly, and most important, monthly expenses for dogs and cats – flea and tick control – is now significantly less expensive.</span></p> <p class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif";">For millions of pet owners, Frontline<sup>�</sup> products have been part of their monthly regimen for years. Now, they can have the same active ingredient that they’ve enjoyed with Frontline Top Spot<sup>�</sup> for less money with FiproGuard<sup>™</sup>, a new generic equivalent of the Frontline<sup>�</sup> product from Sergeant’s Pet Care Products. In addition to monthly savings, one consumer will also walk away with a much greater savings – by winning a newly redesigned 2012 Volkswagen<sup>�</sup> Beetle<sup>�</sup> in Sergeant’s Big Pest Knockdown sweepstakes.</span></p> <p class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif";">According to the <em>Consumer Reports</em> article, the trend towards generic versions of pet products is helping consumers keep their pets protected from the diseases spread by fleas and ticks for less money. The active ingredient in Frontline Top Spot<sup>�</sup>, fipronil, is now used in the same concentrations in the generic version, FiproGuard. The patent on the veterinary-recommended active ingredient expired in 2010, leaving Sergeant’s open to develop the money-saving generic version of the enormously popular and trusted Frontline Top Spot<sup>�</sup> product.</span></p> <p class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif";">“Like so many of the products we develop, we were aiming to meet consumers’ needs with FiproGuard<sup>™</sup>,” explained Caryn Stichler, vice president of marketing at Sergeant’s. “They’ve known and trusted fipronil to protect their pets from fleas and ticks for years using Frontline<sup>�</sup> products. Now, they can have the same effectiveness and safety profile for less money. Consumers really embrace generics for their pets, just as they embrace generics for themselves and their families. Especially in the current economy, saving significant amounts of money on a health-related item used monthly is great news for all of us.”</span></p> <p class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif";">In addition to the significant savings consumers can find by buying FiproGuard<sup>™</sup> monthly, they can also register to win a new 2012 Volkswagen<sup>�</sup> Beetle<sup>�</sup> in Sergeant’s Big Pest Knockdown sweepstakes. The sweepstakes runs through September 30. No purchase is necessary to enter.</span></p> <p class="MsoNormal" style="line-height: normal;"><strong><span style="font-family: "Times New Roman","serif";">For more information on FiproGuard<sup>™</sup> flea and tick products</span></strong><span style="font-family: "Times New Roman","serif";">, or to enter the Big Pet Knockdown sweepstakes, visit </span><a href="http://www.fiproguard.com/"><span style="font-family: "Times New Roman","serif";">www.fiproguard.com</span></a><span style="font-family: "Times New Roman","serif";">.</span></p> <p class="MsoNormal" style="line-height: normal;"><strong><span style="font-family: "Times New Roman","serif";">View a veterinary perspective on the comparison between Frontline Top Spot<sup>�</sup> and FiproGuard<sup>™</sup></span></strong><span style="font-family: "Times New Roman","serif";">, featuring Dr. Tony Johnson, practicing veterinarian and veterinary emergency medicine specialist and associate professor: </span><a href="http://www.youtube.com/user/fiproguard#p/u/7/iveKjLnzXlg"><span style="font-family: "Times New Roman","serif";">http://www.youtube.com/user/fiproguard#p/u/7/iveKjLnzXlg</span></a></p> <p class="MsoNormal" style="line-height: normal;"><strong><span style="font-family: "Times New Roman","serif";">View the <em>Consumer Reports</em> article online:</span></strong><span style="font-family: "Times New Roman","serif";"> </span><a href="http://www.consumerreports.org/cro/magazine-archive/2011/august/money/pet-costs/consider-new-options-for-flea-and-tick-protection/index.htm"><span style="font-family: "Times New Roman","serif";">http://www.consumerreports.org/cro/magazine-archive/2011/august/money/pet-costs/consider-new-options-for-flea-and-tick-protection/index.htm</span></a></p> <p class="MsoNormal" style="line-height: normal;"><strong><span style="font-family: "Times New Roman","serif";">View more US pet statistics from the American Pet Products Association:</span></strong><span style="font-family: "Times New Roman","serif";"> </span><a href="http://www.americanpetproducts.org/press_industrytrends.asp"><span style="font-family: "Times New Roman","serif";">http://www.americanpetproducts.org/press_industrytrends.asp</span></a></p> <p class="MsoNormal" style="line-height: normal;"><strong><span style="font-family: "Times New Roman","serif";">View hilarious video promoting The Big Pest Knockdown sweepstakes:</span></strong><span style="font-family: "Times New Roman","serif";"> </span><a href="http://www.youtube.com/user/fiproguard#p/u/1/dq9bOvkbPUY"><span style="font-family: "Times New Roman","serif";">http://www.youtube.com/user/fiproguard#p/u/1/dq9bOvkbPUY</span></a></p> <p class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif";">�</span></p> <p class="MsoNormal" style="margin: 12pt 0in 0.0001pt; line-height: normal;"><strong><span style="font-family: "Times New Roman","serif";">About Sergeant's Pet Care Products</span></strong></p> <p class="MsoNormal" style="margin: 12pt 0in 0.0001pt;"><span style="font-family: "Times New Roman","serif";">Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental care products and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's website at </span><a href="http://www.sergeants.com/"><span style="font-family: "Times New Roman","serif";">sergeants.com</span></a><span style="font-family: "Times New Roman","serif";">. To be a part of the ongoing conversation about pet health, join Sergeant’s large Facebook fan page, Pet Health Central (</span><a href="http://www.facebook.com/phcfans"><span style="font-family: "Times New Roman","serif";">facebook.com/phcfans</span></a><span style="font-family: "Times New Roman","serif";">).</span></p> <p class="MsoNormal" style="margin: 12pt 0in 0.0001pt;"><span style="font-family: "Times New Roman","serif";">�</span></p> <p class="MsoNormal" style="margin: 12pt 0in 0.0001pt;"><em><sup><span style="font-size: 10pt; line-height: 115%; font-family: "Times New Roman","serif";">*</span></sup></em><em><span style="font-size: 10pt; line-height: 115%; font-family: "Times New Roman","serif";">FIPROGUARD<sup>™</sup> contains fipronil, the active ingredient used in Frontline Top Spot<sup>�</sup>. FIPROGUARD<sup>™</sup> is a trademark of Sergeant's Pet Care Products, Inc. Frontline Top Spot<sup>�</sup> is a registered trademark of Merial. Frontline Top Spot<sup>�</sup> and Merial are not affiliated with Sergeant's Pet Care Products, Inc. Pricing based on MSRP of FIPROGUARD<sup>™</sup> and retail price survey of Frontline Top Spot<sup>�</sup> as of May 6, 2011.</span></em></p> <p class="MsoNormal" style="margin-bottom: 3.75pt; line-height: normal;"><em><sup><span style="font-size: 10pt; font-family: "Times New Roman","serif";">�</span></sup></em></p> <p class="MsoNormal" style="margin-bottom: 3.75pt; line-height: normal;"><em><sup><span style="font-size: 10pt; font-family: "Times New Roman","serif";">**</span></sup></em><em><span style="font-size: 10pt; font-family: "Times New Roman","serif";"> One winner will be chosen at random on or before October 5, 2011. The lucky winner will receive their new 2012 Volkswagen Beetle when they arrive in Volkswagen dealerships in fall 2011. For complete rules and regulations, please visit </span></em><a href="http://www.fiproguard.com/"><em><span style="font-size: 10pt; font-family: "Times New Roman","serif";">www.fiproguard.com</span></em></a><em><span style="font-size: 10pt; font-family: "Times New Roman","serif";">.</span></em></p> <p class="MsoNormal" style="text-align: center;"><strong><span style="font-family: "Times New Roman","serif";">�</span></strong></p> <p class="MsoNormal" style="text-align: center;"><strong><span style="font-family: "Times New Roman","serif";">###</span></strong></p> </article> <article> <h1>Family Pets Get Help from Sergeant's Pet Care Products For Back-to-School Season </h1> <p>Thu, 11 Aug 2011 19:06:00 +0000</p>  <p class="MsoNormal"><span style="font-family: "Times New Roman","serif";">(Omaha, Neb. – August 11, 2011) Back-to-school time can be exciting and positive for both students and their parents. For the family pet, however, there is a downside – more time alone during the day. With children home far less and the house quieter, family pets can easily fall victim to separation anxiety. Sergeant’s Pet Care Products, Inc., has a simple, convenient and proven solution that has become a must-have item during back-to-school shopping: the Sentry Good Behavior<sup>™</sup> Pheromone Collar.</span></p> <p class="MsoNormal"><span style="font-family: "Times New Roman","serif";">While tricks like leaving the TV or radio on may help alleviate some of the loneliness, the stress of being all alone persists for most pets. “Many pets are reassured by the presence of family members more frequently during the summer months,” explained Caryn Stichler, vice president of marketing at Sergeant’s. “When the family routine changes as kids go back to school, this can be very unsettling for them. The separation anxiety they feel can even cause negative behaviors like house soiling, digging and scratching at carpets and furniture or excessive barking or howling. When these behaviors are caused by separation anxiety and stress, a pheromone collar can be the most effective and cost conscious solution.”</span></p> <p class="MsoNormal"><span style="font-family: "Times New Roman","serif";">The Sentry Good Behavior Pheromone Collar, available for both dogs and cats, contains a pheromone that mimics the natural pheromone produced by mother cats and dogs and emitted to calm their young. Dogs and cats respond to this calming pheromone throughout their lives. The pheromone collar has shown to be very effective in reducing stress and anxiety – proven out by both laboratory results and the experience of thousands of pet owners across the country. It’s so effective, in fact, that it’s been used in conservation programs in South Africa on African wild dogs and cats. Read more at </span><a href="http://www.sentrypetcare.com/wilddogs"><span style="font-family: "Times New Roman","serif";">www.sentrypetcare.com/wilddogs</span></a><span style="font-family: "Times New Roman","serif";">.</span></p> <p class="MsoNormal"><span style="font-family: "Times New Roman","serif";">Because the collar is worn by the pet, it goes where they go and calms them at all times. The pheromones are emitted for 30 days, so a once-a-month collar change is all that is needed. Best of all, because the pheromones are not absorbed into the blood stream, they can be used on pets of all ages and even those who take medications. There is no fear of interaction or overdose and the collars are safe around children.</span></p> <p class="MsoNormal"><span style="font-family: "Times New Roman","serif";">Sentry Good Behavior Pheromone Collars are available at pet specialty stores nationwide. To learn more about them, visit </span><a href="http://www.sentrypetcare.com/"><span style="font-family: "Times New Roman","serif";">www.sentrypetcare.com</span></a><span style="font-family: "Times New Roman","serif";">.</span></p> <p class="MsoNormal" style="margin-bottom: 3.75pt;"><span style="font-family: "Times New Roman","serif";">WATCH NOW: More about the Sentry Good Behavior Pheromone Collar </span><a href="http://www.youtube.com/user/SergeantsPetCare#p/u/18/LXN6Sdx566o"><span style="font-family: "Times New Roman","serif";">http://www.youtube.com/user/SergeantsPetCare#p/u/18/LXN6Sdx566o</span></a></p> <p class="MsoNormal" style="margin: 12pt 0in 0.0001pt; line-height: normal;"><strong><span style="font-family: "Times New Roman","serif";">About Sergeant's Pet Care Products</span></strong></p> <p class="MsoNormal" style="margin: 12pt 0in 0.0001pt;"><span style="font-family: "Times New Roman","serif";">Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental care products and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's website at </span><a href="http://www.sergeants.com/"><span style="font-family: "Times New Roman","serif";">sergeants.com</span></a><span style="font-family: "Times New Roman","serif";">. To be a part of the ongoing conversation about pet health, join Sergeant’s large Facebook fan page, Pet Health Central (</span><a href="http://www.facebook.com/phcfans"><span style="font-family: "Times New Roman","serif";">facebook.com/phcfans</span></a><span style="font-family: "Times New Roman","serif";">).</span></p> <p class="MsoNormal" style="text-align: center;"><strong><span style="font-family: "Times New Roman","serif";">�</span></strong></p> <p class="MsoNormal" style="text-align: center;"><strong><span style="font-family: "Times New Roman","serif";">###</span></strong></p> </article> <article> <h1>Free Laughs: Video Promotes 2012 Volkswagen� Beetle� Sweepstakes from Sergeant's Pet Care Products, Inc.</h1> <p>Thu, 04 Aug 2011 15:28:00 +0000</p> <p></p> <p class="MsoNormal"><strong><span style="font-size: 16pt; line-height: 115%; font-family: "Times New Roman","serif";"><span>�</span></span></strong><strong><span style="text-decoration: underline;"><span style="font-size: 16pt; line-height: 115%; font-family: "Times New Roman","serif";"></span></span></strong></p>  <p class="MsoNormal"><span style="font-family: "Times New Roman","serif";">Media Contact: Kelly Lytle</span></p> <p class="MsoNormal"><span style="font-family: "Times New Roman","serif";">402.938.7006</span></p> <p class="MsoNormal"><a href="mailto:klytle@sergeants.com"><span style="font-family: "Times New Roman","serif";">klytle@sergeants.com</span></a></p> <p class="MsoNormal"><span style="font-family: "Times New Roman","serif";">�</span></p> <p class="MsoNormal" style="margin-bottom: 16pt; text-align: center; line-height: normal;"><strong><span style="font-size: 16pt; font-family: "TimesNewRomanPS-BoldMT","serif";">Free Laughs: Video Promotes 2012 Volkswagen</span></strong><sup><span style="font-family: "Times New Roman","serif";">�</span></sup><span style="font-family: "Times New Roman","serif";"> </span><strong><span style="font-size: 16pt; font-family: "TimesNewRomanPS-BoldMT","serif";">Beetle</span></strong><sup><span style="font-family: "Times New Roman","serif";">�</span></sup><strong><span style="font-size: 16pt; font-family: "TimesNewRomanPS-BoldMT","serif";"> Sweepstakes from Sergeant's Pet Care Products, Inc.</span></strong></p> <p class="MsoNormal" style="margin-bottom: 3.75pt;"><span style="font-family: "Times New Roman","serif";">(Omaha, Neb. – August 4, 2011) A video with a shocker ending is driving entries into The Big Pest Knockdown Sweepstakes from Sergeant’s Pet Care Products, Inc. The sweepstakes promotes the launch of FIPROGUARD</span><sup><span style="font-size: 8pt; line-height: 115%; font-family: "Times New Roman","serif";">TM</span></sup><span style="font-family: "Times New Roman","serif";">, the new generic equivalent of Frontline Top Spot<sup>�*</sup>.<span>� </span>The video, 90 seconds of hilarity, features a life-size flea (with a striking resemblance to Zach Galifianakis) demonstrating the many ways fleas can make life miserable. Until, that is, the shocker at the end.</span></p> <p class="MsoNormal" style="margin-bottom: 3.75pt;"><span style="font-family: "Times New Roman","serif";">�</span></p> <p class="MsoNormal" style="margin-bottom: 3.75pt;"><span style="font-family: "Times New Roman","serif";">The video also provides information on how to register for the sweepstakes, which runs from July 1 to September 30, 2011. Sergeant’s decided to launch The Big Pest Knockdown Sweepstakes as a way to promote FIPROGUARD</span><sup><span style="font-size: 8pt; line-height: 115%; font-family: "Times New Roman","serif";">TM</span></sup><span style="font-family: "Times New Roman","serif";">, its newest flea and tick topical product. While pet owners are giving the one-two punch to fleas and ticks with FIPROGUARD</span><sup><span style="font-size: 8pt; line-height: 115%; font-family: "Times New Roman","serif";">TM</span></sup><span style="font-family: "Times New Roman","serif";">, they can also join in The Big Pest Knockdown Sweepstakes to win a new 2012 Volkswagen<sup>�</sup> Beetle<sup>�</sup>.<sup> **<span>�� </span></sup>To enter, go to fiproguard.com.<span>� </span></span></p> <p class="MsoNormal" style="margin-bottom: 3.75pt;"><span style="font-family: "Times New Roman","serif";">�</span></p> <p class="MsoNormal" style="margin-bottom: 3.75pt;"><span style="font-family: "Times New Roman","serif";">“We’re all annoyed by fleas and ticks. And while protecting our pets from them is a serious issue, this video lets us laugh at just how annoying these pests can be,” said Caryn Stichler, vice president of marketing at Sergeant’s. “We’re excited to give away the sleek new Beetle. The time is running fast, so we hope more and more people will enter.”</span></p> <p class="MsoNormal" style="margin-bottom: 3.75pt;"><span style="font-family: "Times New Roman","serif";">�</span></p> <p class="MsoNormal" style="margin-bottom: 3.75pt;"><span style="font-family: "Times New Roman","serif";">FIPROGUARD</span><sup><span style="font-size: 8pt; line-height: 115%; font-family: "Times New Roman","serif";">TM</span></sup><span style="font-family: "Times New Roman","serif";"> is an EPA-approved generic equivalent of the popular topical squeeze-on treatment for fleas and ticks, Frontline Top Spot<sup>�</sup>. It contains the same active ingredient, Fipronil, at the same percentage. FIPROGUARD</span><sup><span style="font-size: 8pt; line-height: 115%; font-family: "Times New Roman","serif";">TM</span></sup><span style="font-family: "Times New Roman","serif";"> is available at pet specialty and farm supply stores across the US at a significantly lower cost than Frontline Top Spot<sup>�</sup>.<sup>*</sup></span></p> <p class="MsoNormal" style="margin-bottom: 3.75pt;"><span style="font-family: "Times New Roman","serif";">�</span></p> <p class="MsoNormal" style="margin-bottom: 3.75pt;"><span style="font-family: "Times New Roman","serif";">To watch the video, use the link below. For more information about FIPROGUARD<sup>™</sup> and The Big Pest Knockdown Sweepstakes, visit fiproguard.com.<sup>**</sup></span></p> <p class="MsoNormal" style="margin-bottom: 3.75pt;"><span style="font-family: "Times New Roman","serif";">�</span></p> <p class="MsoNormal" style="margin-bottom: 3.75pt;"><span style="font-family: "Times New Roman","serif";">WATCH NOW: </span><a href="http://www.youtube.com/watch?v=nDoRy7O7VSg"><span style="font-family: "Times New Roman","serif";">http://www.youtube.com/watch?v=nDoRy7O7VSg</span></a></p> <p class="MsoNormal" style="margin: 12pt 0in 0.0001pt; line-height: normal;"><strong><span style="font-family: "Times New Roman","serif";">About Sergeant's Pet Care Products</span></strong></p> <p class="MsoNormal" style="margin: 12pt 0in 0.0001pt;"><span style="font-family: "Times New Roman","serif";">Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental care products and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's website at </span><a href="http://www.sergeants.com/"><span style="font-family: "Times New Roman","serif";">sergeants.com</span></a><span style="font-family: "Times New Roman","serif";">. To be a part of the ongoing conversation about pet health, join Sergeant’s large Facebook fan page, Pet Health Central (</span><a href="http://www.facebook.com/phcfans"><span style="font-family: "Times New Roman","serif";">facebook.com/phcfans</span></a><span style="font-family: "Times New Roman","serif";">).</span></p> <p class="MsoNormal" style="margin: 12pt 0in 0.0001pt;"><span style="font-family: "Times New Roman","serif";">�</span></p> <p class="MsoNormal" style="margin: 12pt 0in 0.0001pt;"><em><sup><span style="font-size: 10pt; line-height: 115%; font-family: "Times New Roman","serif";">* </span></sup></em><em><span style="font-size: 10pt; line-height: 115%; font-family: "Times New Roman","serif";">FIPROGUARD™ contains fipronil, the active ingredient used in Frontline Top Spot�. FIPROGUARD™ is a trademark of Sergeant's Pet Care Products, Inc. Frontline Top Spot� is a registered trademark of Merial. Frontline Top Spot� and Merial are not affiliated with Sergeant's Pet Care Products, Inc. Pricing based on MSRP of FIPROGUARD™ and retail price survey of Frontline Top Spot� as of May 6, 2011.</span></em></p> <p class="MsoNormal" style="margin: 12pt 0in 0.0001pt; line-height: normal;"><em><span style="font-size: 10pt; font-family: "Times New Roman","serif";">�</span></em></p> <p class="MsoNormal" style="margin-bottom: 3.75pt; line-height: normal;"><em><sup><span style="font-size: 10pt; font-family: "Times New Roman","serif";">**</span></sup></em><em><span style="font-size: 10pt; font-family: "Times New Roman","serif";"> One winner will be chosen at random on or before October 5, 2011. The lucky winner will receive their new 2012 Volkswagen Beetle when they arrive in Volkswagen dealerships in fall 2011. For complete rules and regulations, please visit </span></em><a href="http://www.fiproguard.com/"><em><span style="font-size: 10pt; font-family: "Times New Roman","serif";">www.fiproguard.com</span></em></a><em><span style="font-size: 10pt; font-family: "Times New Roman","serif";">.</span></em></p> <p class="MsoNormal" style="text-align: center;"><strong><span style="font-family: "Times New Roman","serif";">�</span></strong></p> <p class="MsoNormal" style="text-align: center;"><strong><span style="font-family: "Times New Roman","serif";">###</span></strong></p> <p class="MsoNormal"><span style="font-size: 10.5pt; line-height: 115%; font-family: "Times New Roman","serif";">�</span></p> </article> <article> <h1>Sergeant�s Pet Care Products Announces Return and Exchange</h1> <p>Mon, 18 Jul 2011 00:00:00 +0000</p> <p class="MsoNormal" style="margin: 0in 0in 10pt;"><span><span style="font-size: small;">(Omaha, Neb.<span style="mso-spacerun: yes;">� </span>July 18</span><a name="_GoBack"></a><span style="font-size: small;">, 2011) – Sergeant’s announced today<span style="color: black;"> a</span> return and exchange of all<span style="color: black;"> fipronil-methoprene products including those sold as FIPROGUARD<sup>™</sup> Plus, Pronyl OTC<sup>™</sup> Plus, EctoAdvance<sup>™</sup>, Spectra Sure<sup>™</sup> and Prefurred<sup>™</sup> because they infringe Merial's US patent 6,096,329 entitled “Insecticidal combination to control mammal fleas, in particular fleas on cats and dogs.”</span></span></span></p> <p class="MsoNormal" style="margin: 0in 0in 10pt;"><strong style="mso-bidi-font-weight: normal;"><span><span style="font-size: small;">About Sergeant’s Pet Care Products</span></span></strong></p> <p class="MsoNormal" style="margin: 0in 0in 10pt;"><span><span style="font-size: small;">Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and beauty products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at </span></span><a href="http://www.sergeants.com/"><span><span style="color: #0000ff; font-size: small;">sergeants.com</span></span></a><span><span style="font-size: small;">.�Join Sergeant’s conversation about pet health at their Facebook fan page, Pet Health Central (</span></span><a href="http://www.facebook.com/phcfans"><span><span style="color: #0000ff; font-size: small;">facebook.com/phcfans</span></span></a><span><span style="font-size: small;">).</span></span></p> </article> <article> <h1>The Big Pest Knockdown: Win a 2012 Volkswagen� Beetle� from Sergeant's Pet Care Products, Inc.</h1> <p>Fri, 01 Jul 2011 15:24:00 +0000</p> <p></p> <p></p> <p class="MsoNormal" style="margin-bottom: 3.75pt;"><span style="font-family: "Times New Roman","serif";">(Omaha, Neb. – July 1, 2011) Fighting fleas and ticks during the summer is no fun. Unless it can lead to winning the all-new 2012 Volkswagen<sup>�</sup> Beetle</span><strong><sup><span style="font-family: "TimesNewRomanPS-BoldMT","serif";">�</span></sup></strong><span style="font-family: "Times New Roman","serif";">, that is. From July 1 to September 30, 2011, Sergeant’s Pet Care Products. Inc. is sponsoring the Big Pest Knockdown Sweepstakes as a way to promote FIPROGUARD</span><sup><span style="font-size: 9pt; line-height: 115%; font-family: "Times New Roman","serif";">TM</span></sup><span style="font-family: "Times New Roman","serif";">, its newest flea and tick product. While pet owners are giving the one-two punch to fleas and ticks with FIPROGUARD, the generic equivalent of Frontline Top Spot<sup>�*</sup>, they can also join in The Big Pest Knockdown Sweepstakes.<sup> **</sup></span></p> <p class="MsoNormal" style="margin-bottom: 3.75pt;"><span style="font-family: "Times New Roman","serif";">�</span></p> <p class="MsoNormal" style="margin-bottom: 3.75pt;"><span style="font-family: "Times New Roman","serif";">FIPROGUARD is an EPA-approved generic equivalent of the popular topical squeeze-on treatment for fleas and ticks, Frontline Top Spot<sup>�</sup>. It contains the same active ingredient, Fipronil, at the same percentage. FIPROGUARD is available at pet specialty and farm supply stores across the US at a significantly lower cost than Frontline Top Spot<sup>�</sup>.<sup>*</sup></span></p> <p class="MsoNormal" style="margin-bottom: 3.75pt;"><span style="font-family: "Times New Roman","serif";">�</span></p> <p class="MsoNormal" style="margin-bottom: 3.75pt;"><span style="font-family: "Times New Roman",&qu </article> <article> <h1>Sergeant's Pet Care Products, Inc. Announces Generic Equivalents of Frontline Plus�</h1> <p>Mon, 25 Apr 2011 16:18:00 +0000</p>  <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><strong><span style="font-family: "Times New Roman","serif"; color: black;">�</span></strong></p> <p class="MsoNormal" style="margin-bottom: 16pt; text-align: center; line-height: normal;"><strong><span style="font-size: 16pt; font-family: "TimesNewRomanPS-BoldMT","serif";">Sergeant's Pet Care Products, Inc. Announces Generic Equivalents of Frontline Plus<sup>�</sup></span></strong></p> <p class="MsoNormal" style="margin-bottom: 16pt; text-align: center; line-height: normal;"><strong><span style="font-size: 13pt; font-family: "TimesNewRomanPS-BoldMT","serif";">FiproGuard<sup>™</sup> Plus and Pronyl OTC<sup>™</sup> Plus Hit Retail Stores May 2011</span></strong></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-family: "Times New Roman","serif";">(Omaha, Neb. – April 22, 2011) Sergeant’s Pet Care Products, Inc. today announced their EPA-approved generic equivalents to Frontline Plus<sup>�</sup>, FiproGuard<sup>™</sup> Plus and Pronyl OTC<sup>™</sup> Plus. These products bring in a new era of affordable, convenient generic versions of one of the best-selling flea and tick topical treatments available to consumers. Now, however, consumers are able to purchase the generic equivalents at a lower price than the brand-name products. They will be available in a wide range of retail locations in May 2011, making them more convenient.</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-family: "Times New Roman","serif";">�</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-family: "Times New Roman","serif";">Both FiproGuard™ Plus and Pronyl OTC™ Plus contain the same veterinary-recommended active ingredients as Frontline<strong><span style="color: black;"> </span></strong>Plus<strong><sup><span style="color: black;">�</span></sup></strong> (Fipronil and (S)-methoprene), at the same concentrations. Because they contain the same active ingredients, they provide the same level of protection and safety profile as Frontline Plus<strong><sup><span style="color: black;">�</span></sup></strong>, but are available to consumers at a lower cost and at retail.</span></p> <p class="MsoNormal" style="margin: 0in 0in 0.0001pt 0.5in; line-height: normal;"><span style="font-family: "Times New Roman","serif";">�</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-family: "Times New Roman","serif";">Like Frontline Plus<sup>�</sup>, the products kill adult fleas and tick, flea eggs, flea larvae and prevent the development of flea pupae. Both products also kill chewing lice and mites that may cause sarcoptic mange in dogs.</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-family: "Times New Roman","serif";">�</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-family: "Times New Roman","serif";">“The launch of FiproGuard<sup>™</sup> Plus and Pronyl OTC<sup>™</sup> Plus is exciting news for pet owners. Most consumers trust generic products for themselves and their families. Their veterinarian may have prescribed generic medications for their pet. Now, that generic trend has arrived to flea and tick protection. Lower cost means more pets will be protected from the dangers fleas and ticks present,” stated Bob Scharf, president and chief executive officer of Sergeant’s. “For more than 140 years, Sergeant’s has been a trusted, reliable source of products to improve and protect pets’ health. FiproGuard<sup>™</sup> Plus and Pronyl OTC<sup>™</sup> Plus are the latest offerings in that long line. These products are one of the many innovative flea and tick products from Sergeant’s. Retailers and consumers are very excited about this addition.”</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-family: "Times New Roman","serif";">�</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-family: "Times New Roman","serif";">Dr. Tony Johnson, a nationally-known professor of veterinary medicine and practicing veterinarian, sees the launch of FiproGuard<sup>™</sup> Plus and Pronyl OTC<sup>™</sup> Plus as good news for pets and pet owners. “Because these products will be available at a lower cost it really opens them up to more and more pet owners,” Dr. Johnson shared. “The active ingredients have shown themselves to be well-tolerated by pets and extremely effective. And, because these new generic versions are less expensive, we can expect higher rates of compliance. More pet owners can afford to use the products and will follow through on their veterinarian’s recommendations to treat for fleas and ticks year round. This means better health for the pet.”</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-family: "Times New Roman","serif";">�</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><strong><span style="font-family: "Times New Roman","serif"; color: black;">FiproGuard<sup>TM</sup> Plus</span></strong><span style="font-family: "Times New Roman","serif";"> is available through pet specialty retailers, including PetSmart, PETCO, Pet Supplies Plus and independent pet retailers. For more information, visit sentrypetcare.com.<br /> <br /> </span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><strong><span style="font-family: "Times New Roman","serif";">Pronyl OTC<sup><span style="color: black;">TM</span></sup> Plus<span style="color: black;"> </span></span></strong><span style="font-family: "Times New Roman","serif";">is available in grocery stores, drug stores and at mass retailers. For more information, visit sergeants.com.</span></p> <p class="MsoNormal" style="margin: 0in 0in 0.0001pt 0.5in; line-height: normal;"><span style="font-family: "Times New Roman","serif";">�</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><strong><span style="font-family: "Times New Roman","serif"; color: black;">�</span></strong></p> <p class="MsoNormal" style="line-height: normal;"><strong><span style="font-family: "Times New Roman","serif";">About Sergeant’s Pet Care Products, Inc.</span></strong><span style="font-family: "Times New Roman","serif";">�</span></p> <p class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif";">Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant's large Facebook fan page, Pet Health Central (facebook.com/phcfans).</span></p> <p class="MsoNormal" style="margin: 12pt 0in 0.0001pt; line-height: normal;"><em><span style="font-family: "Times New Roman","serif";">�</span></em></p> <p class="MsoNormal" style="margin: 12pt 0in 0.0001pt; line-height: normal;"><em><span style="font-family: "Times New Roman","serif";">*FiproGuard™ Plus contains Fipronil and (S)-methoprene, the active ingredients used in Frontline Plus<sup>�</sup>. FiproGuard™ Plus is a trademark of Sergeant's Pet Care Products, Inc. Frontline Plus<sup>�</sup> is a registered trademark of Merial. Frontline Plus<sup>�</sup> and Merial are not affiliated with Sergeant's Pet Care Products, Inc. Pricing based on MSRP of FiproGuard<sup>™</sup> Plus and Retail Price survey of Frontline Plus<sup>�</sup> as of January 28, 2011.</span></em></p> <p class="MsoNormal" style="margin: 12pt 0in 0.0001pt; line-height: normal;"><em><span style="font-family: "Times New Roman","serif";">** Pronyl OTC™ Plus contains Fipronil and (S)-methoprene, the active ingredients used in Frontline Plus<sup>�</sup>. Pronyl OTC™ Plus is a trademark of Sergeant's Pet Care Products, Inc. Frontline Plus<sup>�</sup> is a registered trademark of Merial. Frontline Plus<sup>�</sup> and Merial are not affiliated with Sergeant's Pet Care Products, Inc. Pricing based on MSRP of Pronyl OTC™ Plus and Retail Price survey of Frontline Plus<sup>�</sup> as of January 28, 2011.</span></em></p> <p class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif";">�</span></p> <p class="MsoNormal" style="text-align: center; line-height: normal;"><span style="font-family: "Times New Roman","serif";">###</span></p> <p>�</p> </article> <article> <h1>Share Pet Love Stories to Win NYC Trip from Sergeant's Pet Care Products�</h1> <p>Mon, 14 Feb 2011 11:02:54 +0000</p> <p>Share Pet Love Stories to Win NYC Trip from Sergeant's Pet Care Products�</p><p>(Omaha, Neb. - February 4, 2010) February is known as the month of love. To honor the special, strong bond between people and their pets, Sergeant's� Pet Care Products is launching the "Share the Love" Love Letter Contest, running through February 28. By sharing their own pet love story of up to 150 words and a photo, entrants have the chance to win one of several prizes. The Grand Prize winner will receive a three-day, two-night VIP weekend for two in New York City. The second prize winner will receive a year of pampering with bi-monthly grooming at a local grooming salon (six visits) and a pet products gift pack. Six third prize winners will each receive a pet products gift pack.</p><p>The contest, featuring the new Pur Luv<sup>TM</sup> treat line from Sergeant's, celebrates the love pet owners receive from their pets and the ways they give that love back to their pets. Pur Luv<sup>TM</sup> treats are made with wholesome ingredients like whole grains and vegetables to benefit important areas of pet wellness, including dental health, digestive health, joint and bone health and healthy skin and coat. They are made in the USA with quality US ingredients and are also low in fat and contain no soy or dairy. Pur Luv<sup>TM</sup> treats contain natural ingredients such as peanuts, honey, carrots and flax seed. They come in a wide variety of textures, from soft chewy bites to crunchy biscuits. Treats are available for all sizes of dogs.</p><p>"Pets give us so much love, and Pur Luv treats give us a healthy, positive way to love them back," stated Caryn Stichler, vice president of Sergeant's Pet Care Products. "We are so excited to hear these love stories about pets. We're looking forward to reading all of these love letters! For more than 140 years, we've created products to strengthen pet health and the bond between animals and their people. We know that having healthy treats as part of the pet's overall healthy diet is vital to keep them happy and living longer, what any loving pet owners wants."</p><p>For more information about the Share the Love Contest, to enter, or to learn more about the Pur Luv treats, please visit www.sentrypetcare.com.</p><p>About Sergeant's Pet Care Products<br />Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant's large Facebook fan page, Pet Health Central (facebook.com/phcfans).</p><p>###</p><p>�</p><p>�</p> </article> <article> <h1>Naughtiest Pet in America Caught on Camera</h1> <p>Wed, 02 Feb 2011 09:00:06 +0000</p> <span style="font-family: 'Times New Roman','serif'"><span><font size="3"><font face="Calibri">(Omaha, Neb., February 2, 2011) – Catching naughty pet behavior on camera can be tricky, but with more than 3,000 photo entries submitted, the Naughty Pet Photo Contest from Sergeant’s Pet Care Products proved it can be done. It also proved that these naughty pets can bring smiles as well as frustration. One Grand Prize winner and two runners up were chosen from among the thousands of entertaining entries.</font></font></span> <span><font face="Calibri" size="3">�</font></span> <p style="line-height: normal; margin: 0in 0in 0pt" class="MsoNormal"><font size="3"><font face="Calibri"></font></font></p><p style="line-height: normal; margin: 0in 0in 0pt" class="MsoNormal"><font size="3"><font face="Calibri"><span>T</span>he Naughty Pet Photo Contest was launched in December 2010 not only to highlight humorous pet photos, but also to raise awareness among pet owners of options they have to address stress-related pet behavior. The Sentry HC� Good Behavior™ Pheromone Collar from Sergeant’s is an affordable, easy-to-use and very effective way pet owners can help calm their cats and dogs and reduce unwanted behaviors caused by anxiety and stress, including separation anxiety. The collars are one of Sergeant’s latest over-the-counter health care products for dogs and cats of all ages and breeds. </font></font></p><p style="line-height: normal; margin: 0in 0in 0pt" class="MsoNormal"><font size="3"></font></p><p style="line-height: normal; margin: 0in 0in 0pt" class="MsoNormal"><font size="3"><font face="Calibri">They were recently featured in <em>Time</em> Magazine as an aid to address destructive or antisocial pet behaviors and are available at pet specialty retailers across the country. For more information about Sentry HC� Good Behavior™ Pheromone Collars, visit </font></font><a href="http://www.sentrypetcare.com/"><font face="Calibri" size="3" color="#800080">sentrypetcare.com</font></a><font face="Calibri" size="3">.</font></p><p style="line-height: normal; margin: 12pt 0in 0pt" class="MsoNormal"><span><strong><font size="3"><font face="Calibri">�</font></font></strong></span></p><p><span><strong><font size="3"><font face="Calibri">Grand Prize Winner – Katie Bugg, Mount Joy, Pennsylvania</font></font></strong></span> </p><p style="line-height: normal; margin: 12pt 0in 0pt" class="MsoNormal"><font size="3"><font face="Calibri"><span style="color: black">Katie Bugg’s owner, Connie Clayton, said the angel-faced rascal, who loves to dig in mud, deserved to win because, “She is naughty and can get away with anything with a face like this!” Connie and Katie Bugg will receive a </span>Nikon Cool Pix digital camera as the Grand Prize winner.</font></font><a name="_GoBack" title="_GoBack"></a></p><p style="line-height: normal; margin: 12pt 0in 0pt" class="MsoNormal"><strong><font size="3"><font face="Calibri"><span style="font-family: 'Times New Roman','serif'"><font size="3"></font></span>�</font></font></strong></p><p style="line-height: normal; margin: 12pt 0in 0pt" class="MsoNormal"><strong><font size="3"><font face="Calibri">Runner Up – Brooklyn, Coon Rapids, Minnesota</font></font></strong></p><p><font size="3"><font face="Calibri"><span style="color: black">Brooklyn’s owner, Jaimie Huntress, explained her action shot of this affectionate but naughty girl. “</span><span>Brooklyn isn’t allowed on the furniture, but she knows that if she jumps up quick with her daddy and snuggles up, she can usually sucker him into letting her stay. This time she gave more than just a snuggle!” Jaimie and Brooklyn will receive a Flip MinoHD camera as runner up. </span></font></font></p><p style="line-height: normal; margin: 12pt 0in 0pt" class="MsoNormal"><strong><font size="3"><font face="Calibri"><span style="font-family: 'Times New Roman','serif'"></span>�</font></font></strong></p><p><strong><font size="3"><font face="Calibri">Runner Up – Meadow, Knoxville, Tennessee</font></font></strong></p><p><font size="3"><font face="Calibri"><span style="color: black">Meadow’s owner, Lorie Griffin, reported that no paper product is safe in her home. “</span><span>Meadow is a gift wrap terror! She will tear up any kind of paper. Toilet paper, napkins, paper towels, gift wrap, cardboard - nothing is safe! She is a naughty, naughty girl, but her mom and dad sure love her a lot.” Lorie and Meadow will receive a Flip MinoHD camera as runner up.</span></font></font> </p><p style="line-height: normal; margin: 0in 0in 0pt" class="MsoNormal"><font face="Calibri" size="3">In addition to helping raise awareness among pet owners about addressing problem behavior with pheromone collars, the contest also resulted in nearly 20,000 new fans on Sergeant’s Pet Care Products’ Facebook fan page, Pet Health Central, bringing the total to nearly 125,000. Fans enjoy a mix of pet health tips, advice from practicing veterinarian Dr. Rodney Van Horn and other information to help enhance their pets’ quality of life.</font></p><p style="line-height: normal; margin: 0in 0in 0pt" class="MsoNormal"><span><strong></strong></span></p><p><span><strong><font size="3"><font face="Calibri">About Sergeant's Pet Care Products</font></font></strong></span><span><font face="Calibri" size="3">Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's website at </font></span><a href="http://www.sergeants.com/"><span><font face="Calibri" size="3" color="#800080">sergeants.com</font></span></a><span><font face="Calibri" size="3">. To be a part of the ongoing conversation about pet health, join Sergeant’s large Facebook fan page, Pet Health Central (</font></span><a href="http://www.facebook.com/phcfans"><span><font face="Calibri" size="3" color="#800080">facebook.com/phcfans</font></span></a><span><font size="3"><font face="Calibri">).</font></font></span><span><strong><font size="3"><font face="Calibri">###</font></font></strong></span><font face="Calibri" size="3">�</font> </p><p style="line-height: normal; margin: 12pt 0in 0pt" class="MsoNormal">�</p></span><span style="font-family: 'Times New Roman','serif'"><font size="3">�</font></span><font size="3"><span style="font-family: 'Times New Roman','serif'"> </span></font><p style="line-height: normal; margin: 12pt 0in 0pt" class="MsoNormal"><font size="3"></font></p> </article> <article> <h1>Betty White Chooses Happiest Cats in America for National �Happy, Healthy Cat Photo Contest�</h1> <p>Mon, 17 Jan 2011 09:54:14 +0000</p> <p><span style="font-family: 'Times New Roman','serif'"><font size="3">(Omaha, Neb., January 17, 2011) – America’s Golden Girl and well-known animal advocate Betty White, in partnership with Sergeant’s� Pet Care Products and Morris Animal Foundation, chose the winners of the Happy, Healthy Cat Photo Contest. Winners include:</font></span></p><p><font size="3"><strong><span style="font-family: 'Times New Roman','serif'"><span style="font-family: 'Times New Roman','serif'; color: black"></span>Grand Prize winner</span></strong><font face="Calibri"> </font></font><font size="3"><strong><span style="font-family: 'Times New Roman','serif'">– </span></strong><span style="font-family: 'Times New Roman','serif'">Brittany Carper of Seguin, Texas for her photo <span style="color: black">“Two peas in a pod.”</span></span></font> </p><p style="line-height: normal; margin: 12pt 0in 0pt" class="MsoNormal"><span style="font-family: 'Times New Roman','serif'; color: black"><font size="3">Her photo of two nestled kittens best represented the happy, healthy contest theme. </font></span></p><p style="line-height: normal; margin: 12pt 0in 0pt" class="MsoNormal"><span style="font-family: 'Times New Roman','serif'; color: black"><font size="3">Carper’s photo will be on the cover of <em>AnimalNews</em>, a publication from the Morris Animal Foundation. She will also receive a PETCO<sup>�</sup> gift card and a feline products gift assortment from Sergeant’s Pet Care.</font></span></p><p style="line-height: normal; margin: 12pt 0in 0pt" class="MsoNormal"><font size="3"><strong><span style="font-family: 'Times New Roman','serif'; color: black"><span style="font-family: 'Times New Roman','serif'; color: black"><span style="font-family: 'Times New Roman','serif'; color: black"></span></span>Runner up, My Favorite Human category – </span></strong><span style="font-family: 'Times New Roman','serif'; color: black">Lauren Parry of Riverton, New Jersey for her photo “Nose Nuzzles.”</span></font></p><p style="line-height: normal; margin: 12pt 0in 0pt" class="MsoNormal"><span style="font-family: 'Times New Roman','serif'; color: black"><font size="3">Perry’s photo represented the special, loving bond between cats and their people. </font></span><span style="font-family: 'Times New Roman','serif'; color: black"><font size="3">She will also receive a PETCO<sup>�</sup> gift card and a feline products gift assortment from Sergeant’s Pet Care.</font></span></p><p style="line-height: normal; margin: 12pt 0in 0pt" class="MsoNormal"><font size="3"><strong><span style="font-family: 'Times New Roman','serif'; color: black"><span style="font-family: 'Times New Roman','serif'"><font size="3"><span style="font-family: 'Times New Roman','serif'; color: black"><font size="3"><span style="font-family: 'Times New Roman','serif'; color: black"><font size="3"></font></span></font></span></font></span>Runner Up, My Favorite K9 category</span></strong><span style="font-family: 'Times New Roman','serif'; color: black"> – Jane Kirkland of Downingtown, Pennsylvania, for her photo “Best Friends Forever.”</span></font></p><p style="line-height: normal; margin: 0in 0in 10pt" class="MsoNormal"><span style="font-family: 'Times New Roman','serif'; color: black"><font size="3">Her photo featured Ms. Beanz and her best canine friend Bodhi enjoying some time in the canoe and demonstrated the bonds of friendship common between the species.</font></span></p><p style="line-height: normal; margin: 0in 0in 10pt" class="MsoNormal"><span style="font-family: 'Times New Roman','serif'; color: black"><font size="3">Kirkland will receive a PETCO<sup>�</sup> gift card and feline products gift assortment from Sergeant’s Pet Care.</font></span></p><p><span style="font-family: 'Times New Roman','serif'"><font size="3">Sergeant’s Pet Care Products and Morris Animal Foundation joined forces to launch and promote the contest to bring attention to feline health and research and promote happier, healthier lives for felines. With more than 1,000 entries to the contest and tens of thousands of visitors to view the photo gallery during the six-week contest period, people from coast to coast showed how much they love and value their feline friends. Betty White, longtime trustee at Morris Animal Foundation and strong animal advocate, restated her love of cats as pets. “Cats are wonderful pets and sometimes don’t get the respect they deserve. They make you laugh and they can laugh with you. They can be the best friends in the world.”</font></span></p><p><strong><span style="font-family: 'Times New Roman','serif'"><font size="3">About Sergeant's Pet Care Products</font></span></strong><span style="font-family: 'Times New Roman','serif'"><font size="3">Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. </font></span></p><p><span style="font-family: 'Times New Roman','serif'"><font size="3">For more information, visit the Sergeant's website at </font></span><a href="http://www.sergeants.com/"><span style="font-family: 'Times New Roman','serif'"><font size="3" color="#800080">sergeants.com</font></span></a><span style="font-family: 'Times New Roman','serif'"><font size="3">. To be a part of the ongoing conversation about pet health, join Sergeant’s large Facebook fan page, Pet Health Central (</font></span><a href="http://www.facebook.com/phcfans"><span style="font-family: 'Times New Roman','serif'"><font size="3" color="#800080">facebook.com/phcfans</font></span></a><span style="font-family: 'Times New Roman','serif'"><font size="3">).</font></span></p><p><font size="3"><strong><span style="font-family: 'Times New Roman','serif'">About Morris Animal Foundation</span></strong></font><font size="3"><span style="font-family: 'Times New Roman','serif'; color: black">Morris Animal Foundation helps animals enjoy longer, healthier lives. They advance health and welfare research that protects, treats and cures companion animals, horses and wildlife worldwide. Founded�by a visionary veterinarian in 1948, Morris Animal Foundation today is a world leader in advancing veterinary research that protects, treats and cures animals on every continent. </span><span style="font-family: 'Times New Roman','serif'">For more information on Morris Animal Foundation, visit </span></font><a href="http://www.morrisanimalfoundation.org/"><span style="font-family: 'Times New Roman','serif'"><font size="3" color="#800080">morrisanimalfoundation.org</font></span></a><span style="font-family: 'Times New Roman','serif'"><font size="3">. </font></span><strong><span style="font-family: 'Times New Roman','serif'"><font size="3">###</font></span></strong></p> </article> <article> <h1>Betty White Joins Sergeant�s� Pet Care Products and Morris Animal Foundation for the �Happy, Healthy Cat Photo Contest�</h1> <p>Wed, 27 Oct 2010 13:44:25 +0000</p> <p><strong><span style="font-family: 'Times New Roman','serif'; font-size: 16pt">�</span></strong><strong><span style="font-family: 'Times New Roman','serif'; font-size: 16pt">Betty White Joins Sergeant’s� Pet Care Products and Morris Animal Foundation for the “Happy, Healthy Cat Photo Contest”</span></strong></p><p><strong></strong><strong><em><span style="line-height: 115%; font-family: 'Times New Roman','serif'; font-size: 12pt">Enter Photos of Your Cat’s Photo in One of Three Categories to Win!</span></em></strong></p><strong><em></em></strong><span style="font-family: 'Times New Roman','serif'"><p><br /><font size="3">(Omaha, Neb., October 26, 2010)�</font></p><p><font size="3">America’s Golden Girl Betty White is joining forces with Sergeant’s� Pet Care Products and Morris Animal Foundation for the Happy, Healthy Cat Photo Contest. The contest celebrates Morris Animal Foundation’s annual campaign to bring attention to feline health and features the wide range of products from Sergeant’s Pet Care that promote happier, healthier lives for cats.</font></p><p>�</p><p><span style="font-family: 'Times New Roman','serif'; color: black"><font size="3">“Cats are wonderful pets and sometimes don’t get the respect they deserve. They make you laugh and they can laugh with you. They can be the best friends in the world,” said Betty White, an avid animal advocate and strong supporter of Morris Animal Foundation. She will serve as judge of the photo contest. “Send your photos in now, while you’re thinking about it! We want to see those happy, healthy kitties!” </font></span></p></span><p><font size="3"><span style="font-family: 'Times New Roman','serif'; color: black">The contest will run from October 26 to December 15. Entries can be uploaded to sergeants.com and </span><span style="font-family: 'Times New Roman','serif'">will be available to view in the contest photo gallery. Photos can be entered into one of <span style="color: black">three categories:</span></span></font></p><p><font size="3"><span style="font-family: 'Times New Roman','serif'"></span></font><span style="font-family: Symbol; color: black"><span><font size="3">�</font><span style="font: 7pt 'Times New Roman'">�</span></span></span><span style="font-family: 'Times New Roman','serif'; color: black"><font size="3">The Happy, Healthy Cat category includes photos of cats that best represent the happy, healthy contest theme.</font></span></p><p><span style="font-family: Symbol; color: black"><span><font size="3">�</font><span style="font: 7pt 'Times New Roman'"> </span></span></span><span style="font-family: 'Times New Roman','serif'; color: black"><font size="3">The My Favorite Human category includes photos of cats with their favorite family, child or adult.</font></span></p><p><span style="font-family: Symbol; color: black"><span><font size="3">�</font><span style="font: 7pt 'Times New Roman'">� </span></span></span><span style="font-family: 'Times New Roman','serif'; color: black"><font size="3">The My Favorite K9 category includes photos of cats with their favorite dog, to show the bonds of friendship common between the species.</font></span></p><p><span style="font-family: 'Times New Roman','serif'; color: black"><font size="3">Finalists in each category will be reviewed by Betty White, who will choose the Grand Prize winner and runners up. The Grand Prize winner will be featured on the cover of <em>AnimalNews</em> and highlighted in an article in this publication from Morris Animal Foundation. They will also receive a gift card to PetSmart and a gift assortment of products for cats from Sergeant’s Pet Care Products. Runners up will also receive gift cards and gift assortments.</font></span></p><p>�</p><p><span style="font-family: 'Times New Roman','serif'; color: black"><font size="3">“We’re very pleased to support Morris Animal Foundation in their efforts to promote feline health,” stated Caryn Stichler, vice president of marketing for Sergeant’s Pet Care Products. “Our work on developing products that support feline health and happiness and Morris Animal Foundation’s work on advancing veterinary research to improve cats’ lives make us perfect partners. We’re also very excited to see all the lovable cats entered into the contest!” </font></span></p><p>�</p><p><strong><span style="font-family: 'Times New Roman','serif'"><font size="3">About Sergeant's Pet Care Products</font></span></strong></p><p><strong></strong><span style="font-family: 'Times New Roman','serif'"><font size="3">Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's web site at </font></span><a href="http://www.sergeants.com/"><span style="font-family: 'Times New Roman','serif'"><font size="3" color="#800080">www.sergeants.com</font></span></a><span style="font-family: 'Times New Roman','serif'"><font size="3">.</font></span><span style="font-family: 'Times New Roman','serif'"><font size="3">�</font></span></p><p>�</p><p><strong><span style="font-family: 'Times New Roman','serif'"><font size="3">About Morris Animal Foundation</font></span></strong></p><p><strong></strong><span style="font-family: 'Times New Roman','serif'; color: black"><font size="3">Morris Animal Foundation helps animals enjoy longer, healthier lives. They advance health and welfare research that protects, treats and cures companion animals, horses and wildlife worldwide. Founded�by a visionary veterinarian in 1948, Morris Animal Foundation today is a world leader in advancing veterinary research that protects, treats and cures animals on every continent.</font></span></p> </article> <article> <h1>Product Developed for Pets Helps Save Endangered Species Half a World Away</h1> <p>Mon, 20 Sep 2010 15:51:41 +0000</p> <p>(Omaha, Neb. - September 20, 2010) Sentry HC Good Behavior� Pheromone Collars are giving the KwaZulu-Natal Wild Dog Project in South Africa new hope in their efforts to save the endangered African Wild Dog species, known as the most vicious canine species alive. The collars, developed and used to help house pets overcome behavioral problems caused by stress and anxiety, are being used to help reduce aggression caused by stress during the initial introduction of wild dogs into newly created packs in protected areas. During the 30 days the collars release pheromones, pack politics settle with less violence, helping ensure that the species continues.</p><p>"When you're trying to change male dogs from one pack to another to prevent inbreeding, they often kill each other. Pheromone sprays had little success because they could not be applied long enough," explained Peter Oberem, a veterinarian and managing director of Afrivet, who brought the collars to the KwaZulu-Natal Wild Dog Project. "These pheromone collars have been a great success. They are long lasting and the mobility they provide, traveling on the dogs as they move about, has been a key part of the success."</p><p>The collars contain appeasing pheromones, created to mimic those produced naturally by mother dogs and cats to calm their young. Because dogs and cats recognize these pheromones throughout life, they can be used on pets at any age. The collars release pheromones over a 30-day period, helping animals to better handle stress and anxiety, common triggers to behavioral problems such as aggression and anti-social behaviors like hissing, inappropriate marking, and destructive behaviors like chewing. Because the pheromones are not absorbed systemically, they do not produce side effects. Pheromone therapy is preferred by many veterinarians as a first line treatment for suffering pets, above sedative medications which can cause side effects. This makes the collars a safe, natural way to address behavioral issues, either in conjunction with behavior training or as an alternative when training does not work. </p><p>"We're very pleased that the Sentry HC Good Behavior Pheromone Collars have proven so effective even on these wild animals, and to be a part of saving this species," says Caryn Stichler, vice president of marketing for Sergeant's Pet Care Products. "The pheromones help dogs and cats overcome common stressors such as separation anxiety, thunderstorms, fireworks, moving, trips to the vet and boarding. We were already aware that collars are extremely effective for house pets. In our studies, more than 70% of dogs' stress-induced behaviors were minimized or eliminated. Results of a similar study on cats were even more dramatic," Stichler explained.</p><p>The success of the Sentry HC Good Behavior Pheromone Collars has conservationists considering replicating the project using pheromone collars in more conservation projects in the future. Other wild animals with endangered or dwindling populations such as the African Jackal could also benefit from the pheromone collars.</p><p>Based on the success of the Sentry HC Good Behavior Pheromone Collars in Wild Dog pack integration efforts in South Africa, trials are underway using the Sentry HC Good Behavior Pheromone Collar for cats with African Wild Cats at the Dabchick Wildlife Reserve and Conservancy in South Africa's northeastern Limpopo Province. This is the first-ever pheromone collar for cats, and has had very high success rates with domesticated cats. </p><p><strong>For questions or to secure exclusive coverage of this story, please contact Patsy Sumner at 402-938-7045 or Kelly Lytle Baehr at 402-938-7035.<br />For more information, please visit sentrypetcare.com/wilddogs</strong></p><p><strong>About Sergeant's Pet Care Products</strong></p><p>Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, pet dental supplies, aquatic supplies, toys and accessories. Sergeant's has been caring for pets since 1868, is America's oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant's web site at sergeants.com. </p><p><strong>About the KwaZulu-Natal Wild Dog Project</strong></p><p>KwaZulu-Natal Wild Dog Project is one of the largest conservation programs working to save the African Wild Dog, an endangered species now considered to be extinct in 23 African countries. The Project is carried out through a partnership between the Endangered Wildlife Trusts' Carnivore Conservation Group and Ezemvelo KZN Wildlife; supported by The Green Trust and Land Rover South Africa, and in collaboration with The Smithsonian institute.</p> </article> <article> <h1>Sentry HC� Good Behavior� Pheromone Collar from Sergeant's� Featured on Lifetime Network's Show, The Balancing Act</h1> <p>Wed, 05 May 2010 10:12:19 +0000</p> <p><font size="+0"><span style="font-family: 'Times New Roman', 'serif'; font-size: 10.5pt">(Omaha, NE) The Sentry HC� Good Behavior™ Pheromone Collar from Sergeant’s was recently featured on the nationally-recognized Lifetime Network morning show, The Balancing Act. An educational segment focusing on how to address problematic pet behavior hailed the Good Behavior collar as an affordable, easy-to-use and very effective way pet owners can help calm their cats and dogs and reduce unwanted behaviors caused by anxiety and stress, including separation anxiety. The collar is one of Sergeant’s latest over-the-counter health care products for dogs and cats of all ages and breeds.</span><span style="font-family: 'Times New Roman', 'serif'; font-size: 10.5pt">�</span></font></p><p><font size="+0"><span style="font-family: 'Times New Roman', 'serif'; font-size: 10.5pt">The Balancing Act welcomed Dr. Rodney Van Horn of the Omaha Animal Medical Group as their special guest to address the topic.<span>� </span>Dr. Van Horn says, “Mother dogs and cats comfort their offspring by emitting pheromones as they nurse. The puppies and kittens associate this scent with being safe and satisfied. Later in the pets' lives, these same pheromones can still trigger feelings of safety and well-being. So no matter what the age of the pet, the Sentry HC Good Behavior collar can be effective at addressing those stress related behavioral issues.”�</span><span style="font-family: 'Times New Roman', 'serif'; font-size: 10.5pt">�</span></font></p><p><font size="+0"><span style="font-family: 'Times New Roman', 'serif'; font-size: 10.5pt">He adds, “The Sentry HC� Good Behavior™ Pheromone Collar gives pet owners a convenient, safe way to help their pets reduce the negative behavior that comes from stress and anxiety, including separation anxiety. It is clinically proven to provide relief.”</span><span style="font-family: 'Times New Roman', 'serif'; font-size: 10.5pt">�</span></font></p><p><span style="font-family: 'Times New Roman', 'serif'; font-size: 10.5pt"><font size="+0">“Consumers expressed the need for a product that addresses their pets’ behavioral issues. Sergeant’s responded by creating the Sentry HC� Good Behavior™ Pheromone Collar,” explains Bob Scharf, president and CEO of Sergeant’s. “This natural approach is a good alternative to the powerful prescription medicines typically used to control anxious behavior. It can be used in conjunction with behavior modification training or in cases where training does not help the pet overcome the anxiety or stress causing the problem.”</font></span></p><p><span style="font-family: 'Times New Roman', 'serif'; font-size: 10.5pt"><font size="+0">This is the first pheromone collar available for cats, a welcome help to cat owners who are frustrated with their cats’ behavioral problems and with the limitations of pheromone diffusers and sprays. Because diffusers only work in a confined area, the Sentry HC Good Behavior Collar is a better alternative for use at home or on-the-go. Pet owners are excited because they can now purchase a pheromone collar without a trip to the veterinarian, making it an affordable solution.</font></span></p><p><font size="+0"><span style="font-family: 'Times New Roman', 'serif'; font-size: 10.5pt">There are an estimated 10 million dogs and cats in the United States that suffer from separation anxiety, the leading cause of behavioral problems. These problems don’t just result in ruined furniture, half-eaten shoes or inappropriate marking, either: behavioral problems are cited as the number one reason for animal abandonment at shelters. The Sentry HC� Good Behavior™ Pheromone Collar is contributing to lowering those numbers by providing pet owners with an over-the-counter way to address behavior issues.</span><span style="font-family: 'Times New Roman', 'serif'; font-size: 10.5pt">�</span></font></p><p><span style="font-family: 'Times New Roman', 'serif'; font-size: 10.5pt"><font size="+0">To view the segment, visit </font></span><a href="http://thebalancingact.com/show_segment.php?id=1482"><span style="font-family: 'Helv', 'sans-serif'; font-size: 10pt"><font color="#800080">http://thebalancingact.com/show_segment.php?id=1482</font></span></a><span style="font-family: 'Tms Rmn', 'serif'; color: black; font-size: 12pt"> </span><font size="+0"><span style="font-family: 'Times New Roman', 'serif'; font-size: 10.5pt">�</span><span style="font-family: 'Times New Roman', 'serif'; font-size: 10.5pt">For more information about the product, please visit <a href="http://www.sentrypetcare.com/">www.sentrypetcare.com</a>.</span></font></p><p><strong><span style="font-family: 'Times New Roman', 'serif'; font-size: 10.5pt"><font size="+0">About Sergeant’s Pet Care Products</font></span></strong></p><p><span style="font-family: 'Times New Roman', 'serif'; font-size: 10.5pt"><font size="+0">Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at </font></span><a href="http://www.sergeants.com/"><span style="font-family: 'Times New Roman', 'serif'; font-size: 10.5pt"><font size="+0">www.sergeants.com</font></span></a><span style="font-family: 'Times New Roman', 'serif'; font-size: 10.5pt"><font size="+0">.�</font></span></p> </article> <article> <h1>Sergeant's� Pet Care Products and Pet Specialist Steve Dale Announce Winner of the Petrodex� Superstar Smiles Photo Contest</h1> <p>Mon, 29 Mar 2010 14:15:30 +0000</p> <span style="font-family: 'TimesNewRomanPS-BoldMT','serif'; font-size: 14pt"><p style="margin: 0in 0in 10pt" class="MsoNormal">�</p><p><span style="font-family: 'Times New Roman','serif'"><font size="3">(Omaha, Neb.) Comet, a seven-year-old Greyhound with a dramatic life story and a dazzling, healthy smile, took the top spot in the Superstar Smiles Photo Contest sponsored by Petrodex�, a dental brand from Sergeant’s Pet Care Products, Inc. Radio personality and pet enthusiast Steve Dale served as the celebrity judge of the nationwide contest, which received nearly 2,000 photo entries in just four weeks.</font></span></p><p><span style="font-family: 'Times New Roman','serif'"><font size="3">“The competition was fierce, and choosing the five finalists from the huge number of entries was not easy,” Dale stated. “In the end, Comet’s personality showed so clearly though his photo that I knew he was the winner. That dog truly has star quality!” </font></span></p><p><span style="font-family: 'Times New Roman','serif'"><font size="3">As the Grand Prize winner, Comet will be featured in a full-page advertisement for Petrodex pet dental products in a national magazine. He will also receive a professional photo shoot and his owner, Barbara Masi of Boynton Beach, Florida, will receive a framed print from the shoot as well as a variety of Petrodex pet dental products.</font></span></p><p><span style="font-family: 'Times New Roman','serif'"><font size="3">The aim of the contest was to help raise awareness among pet owners about the importance of keeping their dogs’ teeth clean and healthy. Only after Comet was chosen based on his photo appearance and healthy smile was his dramatic life story known to the judges.</font></span></p><p><span style="font-family: 'Times New Roman','serif'; color: black"><font size="3">Comet started life as a racing dog, and his early success in that field would likely have prevented him from retiring early except for a twist of fate. After placing well in a high stakes race, Comet broke his leg. Despite numerous surgeries and therapies, the break did not mend well enough for him to return to the track, ending his racing career when he was just over three years old.<span>� </span>Barbara Masi adopted Comet at that time, bringing him home to join her family of seven assorted rescue dogs at that time.<span>� </span>Many were older and have since passed – and Comet now has two greyhound and one Irish wolfhound brothers.</font></span><span style="font-family: 'Times New Roman','serif'; color: black"><font size="3">�</font></span><span style="font-family: 'Times New Roman','serif'"><font size="3">�</font></span></p><p><span style="font-family: 'Times New Roman','serif'"><font size="3">Comet’s unique personality and friendliness inspired Masi, president of the Greyhound Pets of America - Southeast Coast of Florida Chapter, to create a program that teaches school-age children about kindness to animals. The program was soon brought into the Palm Beach County Sheriff’s Department and Comet’s second career was born.</font></span><span style="font-family: 'Times New Roman','serif'; color: black"><font size="3">�</font></span></p><p><span style="font-family: 'Times New Roman','serif'"><font size="3">“We visit preschool, elementary and middle schools to teach students about kindness. Both of us wear Palm Beach County Sheriff’s Department uniforms for our public appearances. Comet is such a good sport, everyone just loves him. I am thrilled he won! It couldn’t have happened to a more deserving dog,” Masi shared.</font></span><span style="font-family: 'Times New Roman','serif'"><font size="3">“Thank you to everyone who participated in the contest,” said Caryn Stichler, vice president of marketing at Sergeant’s. “We received so many photos of so many beautiful, loved dogs. It was an inspiration for those of us who work in the pet products industry. Comet’s happy, healthy smile and his great life story make him a wonderful choice to represent Petrodex in an advertisement!”</font></span></p><p><span style="font-family: 'Times New Roman','serif'"><font size="3">Find more information about the entire line of Petrodex, pet dental products at </font></span><a href="http://www.sentrypetcare.com/"><span style="font-family: 'Times New Roman','serif'; color: windowtext"><font size="3">www.sentrypetcare.com</font></span></a><span style="font-family: 'Times New Roman','serif'"><font size="3">.</font></span></p><p><span style="font-family: 'Times New Roman','serif'"><strong><font size="3">About Sergeant’s Pet Care Products</font></strong></span></p><p><span style="font-family: 'Times New Roman','serif'"><font size="3">Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at </font></span><a href="http://www.sergeants.com/"><span style="font-family: 'Times New Roman','serif'"><font size="3">www.sergeants.com</font></span></a><span style="font-family: 'Times New Roman','serif'"><font size="3">.�</font></span> </p><p style="line-height: normal; margin: 0in 0in 16pt" class="MsoNormal">�</p></span> </article> <article> <h1>Sergeant's Pet Care Products, Inc. Introduces New Products at Global Pet Expo</h1> <p>Mon, 29 Mar 2010 14:16:22 +0000</p> <p style="margin: 0in 0in 10pt" class="MsoNormal">�</p><p><span style="font-family: 'Times New Roman','serif'; font-size: 12pt">(Orlando, Fla.) Sergeant’s Pet Care Products, Inc., rolled out a wide variety of innovative new product offerings for both the pet specialty and grocery/mass/drug channels at the 2010 Global Pet Expo. The products span all product categories, including flea and tick care, healthcare and beauty, pet treats and pet toys. </span><span style="font-family: 'Times New Roman','serif'; font-size: 12pt">“Our approach to new product development is very strategic,” states Bob Scharf, </span><font size="3"><span style="font-family: 'Times New Roman','serif'">chief executive officer of Sergeant’s</span><span style="font-family: 'Times New Roman','serif'; font-size: 12pt">. “We create new products to respond to needs pet owners express. These new products reflect our long standing commitment to meeting those needs using innovative new technology, solid research and creativity.”</span></font></p><p><strong><span style="font-family: 'Times New Roman','serif'; font-size: 12pt">The lineup of new products includes:</span></strong></p><p><strong><span style="font-family: 'Times New Roman','serif'; font-size: 12pt">Petrodex� Ultra Advanced Veterinary Cleaning</span></strong><span style="font-family: 'Times New Roman','serif'; font-size: 12pt"> <strong>Paste</strong> – This revolutionary new paste breaks down plaque and tartar while also promoting healthy gums. It does not require brushing and adheres to pets’ teeth for long-lasting residual benefits. Visible results have been seen in just two weeks.</span><span style="font-family: 'Times New Roman','serif'; font-size: 12pt">�</span></p><p><strong><span style="font-family: 'Times New Roman','serif'; font-size: 12pt">Petrodex� <span>�</span>Dentaplay</span></strong><span style="font-family: 'Times New Roman','serif'; font-size: 12pt"> – This rigid rubber toy is a fun, healthy new way to improve pets’ dental health. A variety of breakthrough design features include a flexible rubber bite plate, unique nubs and ridges and a treat tunnel help the dog brush their own teeth!</span><span style="font-family: 'Times New Roman','serif'; font-size: 12pt">�</span></p><p><strong><span style="font-family: 'Times New Roman','serif'; font-size: 12pt">SentryPro� Toy and Small Breed Flea and Tick Products</span></strong><span style="font-family: 'Times New Roman','serif'; font-size: 12pt"> – This new line of flea and tick products are formulated for toy and small breeds and currently include shampoo and spray.</span><span style="font-family: 'Times New Roman','serif'; font-size: 12pt">�</span></p><p><strong><span style="font-family: 'Times New Roman','serif'; font-size: 12pt">Sergeant's Green� Flea and Tick Products</span></strong><span style="font-family: 'Times New Roman','serif'; font-size: 12pt"> – These natural flea and tick products protect pets against the dangers of fleas and ticks using natural ingredients. They are safe to use around children and in multi-pet households.</span><span style="font-family: 'Times New Roman','serif'; font-size: 12pt">�</span><span style="font-family: 'Times New Roman','serif'; font-size: 12pt">�</span></p><p><strong><span style="font-family: 'Times New Roman','serif'; color: black; font-size: 12pt">PurLuv� line of treats</span></strong><span style="font-family: 'Times New Roman','serif'; color: black; font-size: 12pt"> – This new line of treats features natural ingredients like honey, peanuts, tomatoes and carrots. Treats contain omega fatty acids, are low in fat and have no animal by-products. PurLuv treats will be available in June 2010.</span><span style="font-family: 'Times New Roman','serif'; color: black; font-size: 12pt">�</span></p><p><strong><span style="font-family: 'Times New Roman','serif'; color: black; font-size: 12pt">Canine Prime Dog Treats – </span></strong><span style="font-family: 'Times New Roman','serif'; color: black; font-size: 12pt">These unique dog treats use a patented process to create a shelf-stable, high protein treat with a marinated steak texture and flavor. They contain no grains or fillers and are made in the USA.</span><span style="font-family: 'Times New Roman','serif'; color: black; font-size: 12pt">�</span></p><p><strong><span style="font-family: 'Times New Roman','serif'; color: black; font-size: 12pt">Vetscription� Veterinary Balm – </span></strong><span style="font-family: 'Times New Roman','serif'; color: black; font-size: 12pt">This soothing all-purpose veterinary ointment is useful for a myriad of uses </span><span style="font-family: 'Times New Roman','serif'; font-size: 12pt">including dry or chapped paws, insect bites, rashes and scratches.</span><span style="font-family: 'Times New Roman','serif'; font-size: 12pt">�</span></p><p><strong><span style="font-family: 'Times New Roman','serif'; color: black; font-size: 12pt">Zoink™ Fetch ‘N Fling Ball Thrower – </span></strong><span style="font-family: 'Times New Roman','serif'; color: black; font-size: 12pt">This interactive new toy brings pets and their owners together. The ball thrower unfolds, extending to 29” long and holding two 2.5” balls. One end throws, the other end holds! It folds up and includes a belt clip for easy transport.</span><strong><span style="font-family: 'Times New Roman','serif'; font-size: 12pt">�</span></strong></p><p><span style="font-family: 'Times New Roman','serif'; font-size: 12pt">Find more information about new products at </span><a href="http://www.sergeants.com/"><span style="font-family: 'Times New Roman','serif'; font-size: 12pt">www.sergeants.com</span></a><span style="font-family: 'Times New Roman','serif'; font-size: 12pt"> and </span><a href="http://www.sentrypetcare.com/"><span style="font-family: 'Times New Roman','serif'; font-size: 12pt">www.sentrypetcare.com</span></a><span style="font-family: 'Times New Roman','serif'; font-size: 12pt">.�</span><span style="font-family: 'Times New Roman','serif'; font-size: 12pt">�</span></p><p><strong><span style="font-family: 'Times New Roman','serif'; font-size: 12pt">About Sergeant’s Pet Care Products</span></strong></p><p><span style="font-family: 'Times New Roman','serif'; font-size: 12pt">Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at </span><a href="http://www.sergeants.com/"><span style="font-family: 'Times New Roman','serif'; font-size: 12pt">www.sergeants.com</span></a><span style="font-family: 'Times New Roman','serif'; font-size: 12pt">.�</span></p> </article> <article> <h1>Petrodex� Superstar Smiles Photo Contest</h1> <p>Tue, 19 Jan 2010 09:37:04 +0000</p> <p><strong><span style="font-size: 16pt; line-height: 115%; font-family: 'Times-Roman','serif'">News Release</span></strong></p><p><strong><u><span style="font-size: 16pt; line-height: 115%; font-family: 'Times-Roman','serif'">FOR IMMEDIATE RELEASE</span></u></strong> </p><p style="margin: 0in 0in 10pt" class="MsoNormal"><span style="font-size: 12pt; line-height: 115%; font-family: 'Times New Roman','serif'">Media Contact: Patsy Sumner </span></p><p><span style="font-size: 12pt; line-height: 115%; font-family: 'Times New Roman','serif'">402.933.7045</span></p><p><a href="mailto:psumner@sergeants.com"><span style="font-size: 12pt; font-family: 'Times New Roman','serif'"><font color="#800080">psumner@sergeants.com</font></span></a><strong><span style="font-size: 18pt; font-family: 'Times New Roman','serif'">�</span></strong></p><p><strong><span style="font-size: 16pt; line-height: 115%; font-family: 'Times New Roman','serif'">Sergeant’s� Pet Care Products and Celebrity Pet Specialist Steve Dale Team Up for the “Superstar Smiles Photo Contest”</span></strong><strong><em><span style="font-size: 12pt; line-height: 115%; font-family: 'Times New Roman','serif'">Enter Photos of Your Dog’s Sparkling Smile to Win Prizes and Fame!</span></em></strong></p><p><strong><em></em></strong><span style="font-size: 12pt; line-height: 115%; font-family: 'Times New Roman','serif'"><br />(Omaha, Neb., January 18, 2010) – Sergeant’s� Pet Care Products and celebrity pet specialist Steve Dale are joining forces to find a dog with that ‘Hollywood smile’ for the Petrodex� Superstar Smiles Photo Contest. Sentry HC Petrodex, the world-wide leader in pet dental health product development, is a brand in the Sergeant’s family of products in the pet specialty channel.</span><span style="font-size: 12pt; line-height: 115%; font-family: 'Times New Roman','serif'">Sergeant’s wants to see photos of pets with happy, healthy ‘smiles’, the natural result of good pet dental care. The contest coincides with the company’s focus on raising awareness of the importance of pet dental care during National Pet Dental Month in February.</span><span style="font-size: 12pt; line-height: 115%; font-family: 'Times New Roman','serif'">Here’s how it works: Send pictures of your dog’s happy, healthy smile and you could become a national star! During the contest, which runs from January 18 – February 28, photo entries can be uploaded at </span><a href="http://www.sentrypetcare.com/"><span style="font-size: 12pt; line-height: 115%; font-family: 'Times New Roman','serif'"><font color="#800080">www.sentrypetcare.com</font></span></a><span style="font-size: 12pt; line-height: 115%; font-family: 'Times New Roman','serif'">. Submitted photos will be available for view in the contest photo galleries, and visitors can even give their thumbs up or thumbs down to photos displayed. </span><span style="font-size: 12pt; line-height: 115%; font-family: 'Times New Roman','serif'">Weekly winners will be chosen to receive gift baskets with an assortment of some of the world’s most advanced pet dental care products from Petrodex�.</span><span style="font-size: 12pt; line-height: 115%; font-family: 'Times New Roman','serif'">The Grand Prize winner will be chosen by celebrity radio personality and pet enthusiast Steve Dale. The winning dog will be awarded a professional photo shoot and be featured in a national Petrodex advertisement! <span>�</span>They’ll also receive a variety of pet dental care products from Sentry HC Petrodex. The winner’s owner will receive a framed portrait of their pet.</span><span style="font-size: 12pt; line-height: 115%; font-family: 'Times New Roman','serif'">So if your dog has ever dreamed of national fame, or has an irresistible, clean and healthy smile, upload your entry between January 18 and February 28. Your pooch may just be discovered!</span><span style="font-size: 12pt; line-height: 115%; font-family: 'Times New Roman','serif'">�</span></p><p><strong><span style="font-size: 12pt; color: #333333; line-height: 115%; font-family: 'Times New Roman','serif'">About Sergeant's Pet Care Products</span></strong></p><p><span style="font-size: 12pt; color: #333333; line-height: 115%; font-family: 'Times New Roman','serif'">Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's web site at www.sergeants.com.</span></p> </article> <article> <h1>A Revolution for a Man's Best Friend</h1> <p>Tue, 19 Jan 2010 09:41:11 +0000</p> <p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri" size="3">Omaha, Neb.</font></p><p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri" size="3"><strong>A Revolution for a Man's Best Friend</strong></font></p><p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri" size="3">They say that dog is man’s best friend, but in the case of health care, this is often reversed. For years, medical technology developed for human care has been modified to solve pet health issues. From oncology treatments to remedies for deteriorating knees, the transfer of technology from humans to canines has exploded over the past two decades. When it comes to dental care for dogs, however, few major breakthroughs have happened in that time. But that all changed when two human dental experts – Janet Wehrli, a veteran dental hygienist and Dr. Gene Wagner, DDS – realized that they could put their knowledge to use for our four-legged friends. Revolutionary results followed.</font></p><p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri" size="3"><strong>A Dental Hygienist, Soldiers in Iraq, and Your Dog’s Teeth</strong></font></p><p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri" size="3">When she began working in dental hygiene nearly 30 years ago, Janet Wehrli never imagined that her career would go to the dogs – literally. She used the extensive knowledge she had gained in her career and her<span>� </span>understanding of the chemistry behind tooth decay to develop a gel that can remove plaque and tartar rapidly at home. The gel, delivered in a tray that stays in the mouth for a few minutes to treat the teeth, did more than simply clean. As the first test subject, Wehrli observed a rapid, noticeable effect on her teeth.</font></p><p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri" size="3">Later, she realized that this gel also protected teeth from plaque for longer periods of time. She turned to Dr. Floyd Knoop at Creighton University School of Medicine, a distinguished professor of microbiology and immunology. Together, Wehrli and Knoop determined, through computer-aided clinical testing, that the active ingredient actually soaked into the teeth, remaining between the bonds of enamel, fighting bacteria and plaque formation before it could do damage to the teeth! The gel was extensively tested and eventually became available to consumers.</font></p><p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri" size="3">In time, Wehrli discussed the findings with her own personal dentist, Dr. Frank Driscoll. In discussion with other dentists about military patients returning from duty in Iraq, the need for something to prevent tooth decay in the field became evident. Soldiers returned with severe dental problems as a result, in part, of their lack of access to clean water while in the field and overall difficulties in maintaining proper daily dental care. Wehrli’s gel was discussed as an excellent alternative, if only the benefits could be delivered instantly by applying the gel, rather than through minutes of surrounding teeth with the gel in a tray.</font></p><p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri" size="3">Wehrli, Knoop and Driscoll then developed the next generation of the gel, which acts simply by applying it to teeth. The product works immediately to remove plaque and tartar and, after initial build-up, keeps protecting teeth and gums for weeks. Because approval for use of such a product for military personnel could take years, Wehrli began to think of other human uses for the gel. While pondering who might benefit – hospitalized or incapacitated patients, for example – she was struck by a sign she saw in a bakery one day. It advertised special dog biscuits, promoting them as excellent for scraping plaque from dogs’ teeth and promoting oral health.</font></p><p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri" size="3">As a devoted grandmother of children who love their own family dog, Janet immediately realized this was a huge need! Pet oral health is as important as human oral health. As Wehrli thought about how much her grandchildren loved ‘kisses’ from the dogs (and the colonies of dangerous bacteria her grandchildren were exposed to as a result of this canine affection), she became determined to help pet owners everywhere improve their pets’ dental health with a long-lasting, easy-to-apply gel that would remove the bacteria and plaque that lead to tooth decay, gingivitis and, perhaps most dreaded, doggy breath.</font></p><p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri" size="3">After modifications and testing, the product patent was approved. Wehrli worked with Petrodex, a world leader in pet dental product innovation, to get the Petrodex Ultra Advanced Dental Whitening Paste to the dogs that need it. This new product is a revolutionary advancement in pet dental care, allowing pet owners to bring the at-home dental care of their pets to a new level with unprecedented ease and effectiveness. It will be on the shelves of pet specialty stores in April 2010.</font></p><p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri" size="3"><strong>A Dentist, His Dog, and Tooth Hugging</strong></font></p><p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri" size="3">Dr. Gene Wagner, DDS, knows a thing or two about dental care. He is not only a dentist, but a legendary inventor in the dental world. In fact, before delving into the canine world, Dr. Wagner already held 32 different patents in oral care, many developed for companies such as Arm & Hammer, Procter & Gamble and Dorel Juvenile. It was his work with Dorel Juvenile (whose Safety First, Cosco and Maxi Cosi brands may already be in your home) that helped him step up to aid the canine world.</font></p><p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri" size="3">One day, as Dr. Wagner‘s story goes, he walked into a pet specialty store to buy some dental care items for his beloved dog. In looking at what was available, he was struck: these products were not designed for the unique anatomy of a dog’s mouth! In fact, most were simply modified human products. His development of specialized oral care products for infants and babies reinforced in him the need to design products to work with the unique structure of the mouths they assist.</font></p><p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri" size="3">He set to work immediately, ultimately creating the first toothbrush designed specifically for a dog’s mouth – the Petrodex Tooth-Hugger Brush. The story at the right gives all the details on this revolutionary advancement in doggy dental care. Viva la revolucion!</font></p><p style="margin: 0in 0in 10pt" class="MsoNormal"><font face="Calibri" size="3"><strong>About Sergeant’s Pet Care Products</strong></font></p><p style="margin: 0in 0in 10pt" class="MsoNormal"><font size="3"><font face="Calibri"><span>�</span>Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at www.sergeants.com.</font></font></p> </article> <article> <h1>Sergeant�s� Pet Care Products Acquires KC Production Facility from MGP Ingredients, Inc.</h1> <p>Mon, 24 Aug 2009 09:33:33 +0000</p> Sergeant's Pet Care Products, Inc. has announced the acquisition of a state-of-the-art production facility from MGP Ingredients, Inc., effective August 21, 2009. The sale of the Kansas City, Kan., facility includes all equipment used for the production and packaging of pet-related products, which principally includes extruded plant-based resins and finished pet treats. MGPI will retain ownership of equipment used for the production of the company's Wheatex� line of textured wheat proteins, sold for use in meat extension and vegetarian products. This equipment is located in a separate section of the production facility and will be operated under a toll manufacturing arrangement between Sergeant's and MGPI. <p>"Our purchase of the Kansas City facility from MGPI allows us to expand production of our formulated pet treats, some of which include Sergeant's SteakHouse �, Sniffers� and DentaFresh �. The formulated pet treats category is an area of great opportunity for Sergeant's, and expanding our production capacity will put us in a unique position to meet increased consumer demand," said Bob Scharf, chief executive officer of Sergeant's. "This acquisition marks the continuation of the tremendous growth we've experienced over the last several years."</p><p>"We are very pleased with the acquisition of the Kansas City facility by Sergeant's Pet Care Products, an innovator in the pet industry. We look forward to maintaining our relationship through their involvement in the production of our line of Wheatex� ingredients. The sale of this facility along with assets related to the manufacture of pet products supports our increased focus on our core areas of business," said Tim Newkirk, MGPI president and chief executive officer.</p><p>In addition to manufacturing and packaging space and equipment, the facility includes administrative offices, a product testing and quality assurance lab, warehousing and shipping areas, and material storage silos. The entire complex is situated on a 27-acre site. Sergeant's has acquired approximately half of that acreage.</p><p>About MGP Ingredients<br />In business since 1941, MGP Ingredients, Inc. is a recognized pioneer in the development and production of natural grain-based ingredients and alcohol products for the branded packaged goods industry. Their core market categories include the food and beverage industries, where they provide value-added ingredient solutions and world class vodka and gin; and a variety of market categories that utilize their food grade industrial alcohol, including personal hygiene products, pharmaceuticals, condiments, flavorings and cleansing agents. The company has facilities in Atchison, Kan., Pekin, Ill., and Onaga, Kan. that utilize the latest technologies to assure high quality products and to maintain efficient production and service capabilities.</p><p>About Sergeant's Pet Care Products<br />Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's web site at www.sergeants.com. </p> </article> </main></body></html>