Vested Interest in K9s. Inc., is a nonprofit organization dedicated to providing bullet- and stab-protective vests to police organizations nationwide. �

"PetArmor has developed a partnership with Vested Interest in K9s because the companies share a common value: making canine protection our No. 1 focus," said Caryn Stichler, VP of marketing for Sergeant's Pet Care Products. "K-9s put their lives on the line every day to help protect us and keep our communities safe. Helping to protect them through this donation is our way of saying thank you."

More often than not, law enforcement agencies do not have the budget to provide vests for their four-legged K-9 officers because each vest costs approximately $1,000.

"Law enforcement K-9s are usually the first officer to enter a dangerous situation," said Sandy Marcal, founder of Vested Interest in K9s, Inc. "Our bullet- and stab-protective vests allow K-9s the same level of protection as their human counterpart. We're thrilled that PetArmor is once again providing funding to help protect police K-9 officers across the country."

In 2013, PetArmor donated 25 vests to police dogs in Austin, Texas; Jupiter, Fla.; Riviera Beach, Fla.; and Baltimore, Md. To learn more about the partnership, visit www.petarmor.com or www.vik9s.org.

About Vested Interest in K9s

Vested Interest in K9s, Inc., is a 501(c)(3) charity located in�East Taunton, Mass.,�whose mission is to provide bullet- and stab-protective vests for law enforcement dogs throughout�the U.S. The nonprofit was established in 2009 to assist law enforcement agencies with this potentially lifesaving body armor for their four-legged K-9 officers. President�Sandy Marcal began working with law enforcement agencies in 2000 to coordinate efforts between various law enforcement agencies, vest sponsorships, fundraising events and the media within�Massachusetts. In 2011, efforts were expanded to assist police dogs throughout�the U.S. Learn more at�www.vik9s.org.

About Sergeant's Pet Care Products

Sergeant's Pet Care Products, Inc., is one of America's most trusted brands and manufacturers of pet supplies. As part of Perrigo Company plc, a leading global manufacturer of over-the-counter healthcare products, Sergeant's brings effective, in-demand flea and tick treatments, health and well-being solutions, and treats for dogs and cats to grocery, mass, dollar, drug, club, and pet specialty retailers. For more information, visit Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant's social media community, Pet Health Central at facebook.com/phcfans and blog.sergeants.com.

"Protecting your dog from fleas and ticks is an important part of responsible pet care," said Caryn Stichler, VP of marketing for Sergeant's Pet Care Products. "Fleas and ticks cause distress for pets and, more importantly, they cause disease that can affect humans as well."

The fleas and ticks on your pet are only a small percentage of the number in the animal's environment. Fleas and their eggs can live outside in grass, soil and crevices in sidewalks and live inside in rugs and carpets, floor cracks and bedding.

Fleas and ticks multiply at an alarming rate and can threaten human health as well. Fleas can transmit tapeworms while ticks can carry the bacteria that cause Lyme disease. Getting control of these pests is vital and the solutions are easier than ever with PetArmor Plus IGR and FastCaps, available at grocery, mass and drug retailers.

PetArmor Plus IGR

PetArmor Plus IGR contains fipronil, the No. 1 veterinarian-recommended active ingredient used in FRONTLINE^� brand products^* and kills adult fleas, ticks and chewing lice. The product also contains Novaluron, an Insect Growth Regulator (IGR) that kills flea eggs and stops the reinfestation cycle.

PetArmor Plus IGR costs less than FRONTLINE^� Plus^*, which uses (s)-methoprene as its Insect Growth Regulator.

FastCaps

New from the makers of PetArmor, FastCaps (nitenpyram) is the only fast-acting and effective oral medication for the treatment of flea infestations available at grocery, mass and drug retailers. Containing nitenpyram, the same veterinarian-recommended active ingredient found in Capstar^� (nitenpyram), FastCaps begins working in 30 minutes to kill adult fleas on your pet^**.

Oral tablets provide protection that can't rub or wash off. FastCaps for dogs and cats are available this spring.

To learn more about PetArmor Plus IGR and FastCaps, visit sergeants.com. �

*PetArmor^� Plus IGR is not manufactured or distributed by Merial.�FRONTLINE^� is a registered trademark of Merial. FRONTLINE^� Plus for dogs contains Fipronil 9.8% and (s)-methoprene 8.8%. PetArmor^� Plus IGR for dogs contains Fipronil 9.8% and Novaluron 20%.�FRONTLINE^� brand products may contain additional active ingredients. Pricing comparison based on retail price survey of FRONTLINE^� Plus and MSRP of PetArmor^� Plus IGR. Data on file.

**Capstar is a registered trademark of Novartis.

About Sergeant's Pet Care Products

Sergeant's Pet Care Products, Inc., is one of America's most trusted brands and manufacturers of pet supplies. As part of Perrigo Company plc, a leading global manufacturer of over-the-counter healthcare products, Sergeant's brings effective, in-demand flea and tick treatments, health and well-being solutions, and treats for dogs and cats to grocery, mass, dollar, drug, club, and pet specialty retailers. For more information, visit Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant's social media community, Pet Health Central at facebook.com/phcfans and blog.sergeants.com.

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"We are excited to unveil a variety of new Sergeant's and SENTRY products," said Caryn Stichler, VP of marketing for Sergeant's Pet Care Products. "The new pet specialty, grocery, dollar and mass retail product lineup is the result of our dedication to the continual investment in research and development to bring industry-changing products to market. These products reflect our mission of providing quality and affordable pet care products that ensure that pets live happy, healthier lives."

The new product roster includes:

Flea and Tick

SENTRY^� Fiproguard^� Plus IGR: SENTRY Fiproguard Plus IGR contains fipronil, the No. 1 veterinarian-recommended active ingredient used in Frontline^� brand products^*. The product also contains Novaluron, an Insect Growth Regulator (IGR) that kills flea eggs and stops the reinfestation cycle.

Available in pet specialty stores, SENTRY Fiproguard Plus IGR kills adult fleas, ticks, flea eggs and chewing lice. SENTRY Fiproguard Plus IGR is an affordable alternative to FRONTLINE^� Plus^*, which uses (s)-methoprene as its Insect Growth Regulator.

CapGuard^™: ^�CapGuard (nitenpyram) is a fast-acting oral medication for the treatment of flea infestations. Containing nitenpyram, the same veterinarian-recommended active ingredient found in Capstar^� (nitenpyram)^**, CapGuard is an over-the-counter tablet that begins working in 30 minutes to kill adult fleas on your pet.

Fast-acting and effective CapGuard tablets are available for dogs and cats at pet specialty retailers.

Health and Well Being

SENTRY Clean Up^™ Ultra+Pheromones Stain+Odor Remover: SENTRY Clean Up was developed for dog owners who demand professional-grade stain and odor removal. This lavender-scented formula with extra enzymes rapidly removes urine, vomit, blood and feces and contains pheromones. An exclusive stainBUSTER Brush-on-Bottom design can be used as a separate hand-held brush or attached to the bottle and helps remove stains in just 10 minutes. Available at pet specialty retailers, the 32-ounce product is also offered without a brush in a 60-ounce size.

Sergeant's^� Vetscription^� Joint-Eze^™ Advanced: According to the Arthritis Foundation, arthritis affects one in every five adult dogs in the U.S. Sergeant's Vetscription Joint-Eze Advanced is a maximum five-in-one joint care supplement that mirrors trends in human health supplements and contains the following ingredients that target joint care:

• Glucosamine HCL to support joint health
• Chondroitin sulfate, an important structural component of cartilage
• Poultry cartilage, which naturally contains glycosaminoglycans
• Methylsulfonylmethane (MSM) to help maintain healthy fluid pressure of soft tissue
• Hyaluronic acid, a major component in synovial fluid that has been found to increase the viscosity of the fluid

Sergeant's Vetscription Joint-Eze Advanced provides maximum relief for severe joint issues and senior dogs and is available at grocery, drug and mass retailers.

Treats

Barkery^� Americana™: Inspired by flavors from regions throughout the U.S., the new line of Barkery Americana treats was developed to offer dogs a "hometown feel" to treating. Designed with healthful benefits including omega fatty acids, Barkery Americana's long-lasting chews, sizzling strips and sandwich-style treats follow trends in human food and pays homage to the following regions:

• Florida: Cheeseburger sandwich-style soft and chewy treats
• Georgia: Peanut Butter long-lasting chews
• North Carolina: Chicken & Sweet Potato sizzling strips
• Ozarks: Turkey & Bacon sizzling strips
• Philadelphia: Bacon long-lasting chews
• Wisconsin: Grilled Cheese & Bacon sandwich-style soft and chewy treats

Barkery Americana is available spring 2014 in grocery, mass and drug retailers nationwide.

Pur Luv^� Delectabits™: Pur Luv Delectabits are the perfect way to show your feline friend just how much you care. These delectably crunchy heart-shaped treats are made from the highest-quality natural ingredients with irresistible flavors you can feel good about giving your cat.

Made in the U.S.A. and available at pet specialty retail locations, Delectabits treats are ideal for cats of all ages and available in three delectable flavors: Chicken Liver, Savory Shrimp and Savory Fish.

To learn more about new products for the grocery, drug and mass channel, visit sergeants.com. For more information about pet specialty channel products, visit sentrypetcare.com.

*SENTRY^� Fiproguard^� Plus IGR is not manufactured or distributed by Merial.�FRONTLINE^� is a registered trademark of Merial. FRONTLINE^� Plus for dogs contains Fipronil 9.8% and (s)-methoprene 8.8%. SENTRY^� Fiproguard^� Plus IGR for dogs contains Fipronil 9.8% and Novaluron 20%.�FRONTLINE^� brand products may contain additional active ingredients. Pricing comparison based on retail price survey of FRONTLINE^� Plus and MSRP of SENTRY^� Fiproguard^� Plus IGR. Data on file.

**Capstar is a registered trademark of Novartis.

About Sergeant's Pet Care Products

Sergeant's Pet Care Products, Inc., is one of America's most trusted brands and manufacturers of pet supplies. As part of Perrigo Company plc, a leading global manufacturer of over-the-counter healthcare products, Sergeant's brings effective, in-demand flea and tick treatments, health and well-being solutions, and treats for dogs and cats to grocery, mass, dollar, drug, club, and pet specialty retailers. For more information, visit Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant's social media community, Pet Health Central at facebook.com/phcfans and blog.sergeants.com.

The emBARK on Pet Health campaign asks pet owners to take a simple pledge to become more mindful of their pet's ongoing needs at www.embarkonpethealth.com. Each pledge will trigger the donation of a Sergeant's Pet Health Kit, which with the help of American Humane Association will be sent to help one of the millions of animals waiting for their forever homes at local shelters nationwide. These kits will ensure that these animals are sent home with all the products they need to get started on a healthy and happy life together after adoption

"I have always been an animal advocate, especially for those living in shelters," said Tiffani Thiessen, actress and emBARK on Pet Health spokesperson. "Keeping my animals healthy and happy is of utmost importance to me which is why I decided to partner with Sergeant's Pet Care Products and American Humane Association. I'd like to help educate and empower pet owners with the tools and information they need for daily pet care to aid in a long and healthy life for their animals."

Providing your pet with consistent preventative care can save pet owners from having to deal with larger problems down the road and can add years to the life of a pet. This ongoing care can protect pets from disease, behavior problems or other health issues that if left untreated could eventually come to cost hundreds or even thousands of dollars.

"As pet owners and leaders in the pet care industry, we understand that pets truly are members of the family," said Patsy Sumner, vice president of marketing services. "We know owners want to keep these family members healthy, so it's our mission to ensure that we are a resource they can call on when they have questions regarding their overall health needs. The products and tools we provide are designed to ensure that pets and their families have long, happy and healthy lives together."

Sergeant's is committed to providing up to 5,000 Pet Health Kits to shelters nationwide with the help of American Humane Association. Each kit, estimated at a total retail value of $50.00, features the most popular Sergeant's products designed to keep pets healthy every day. These products include:
- Sergeant's Whiff Shampoo
- PurLuv Sizzlin Strips
- SENTRY Petrodex Dental Kit
- SENTRY Calming Collar for dogs with Good Behavior pheromone technology
- Sergeant's Vetscription Joint Eze Plus

"We are honored to partner with Sergeant's Pet Care Products and Tiffani Thiessen on this campaign," said Dr. Robin Ganzert, president and chief executive officer of American Humane Association. "This is a very exciting program that has the potential to benefit millions of pets and families. We are hopeful that being able to include these Pet Health Kits in the adoption process will give families the confidence and tools they need for a successful start with their newest additions."

For more information about the emBARK on Pet Health campaign, including pet health tips and how you can take the pledge, visit www.embarkonpethealth.com. To be a part of the ongoing conversation about pet health, join Sergeant's Facebook page at Pet Health Central (facebook.com/phcfans).

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(Omaha, Neb. – October 30, 2012) – Sergeant’s Pet Care Products, a leading manufacturer of pet supplies, announces the promotion of Larry Hudson to vice president of sales and Patsy Sumner to vice president of marketing services.�

In his new position, Hudson leads sales strategy in the company’s pet specialty, veterinary and international areas of business.

He has been with Sergeant’s since 2002 and previously served as regional sales manager. Prior to joining the company, Hudson worked in the sales divisions of Wellmark International, Hills Pet Nutrition and Southeast Pet. He also recently earned his MBA from Samford University in Birmingham, Alabama.

In her new position, Sumner is responsible for oversight of the advertising, communications and creative branding strategies for the company’s core business, flea and tick products, as well as healthcare products and treats.

Sumner has been with Sergeant’s since 1998 and previously served as senior director of marketing, communications and creative services.

(Omaha, Neb. – March 19, 2012) Sergeant’s Pet Care Products, Inc., one of the nation’s oldest and largest manufacturers of pet supplies, officially opened their new corporate headquarters and production facility in Omaha, Nebraska today. The company, founded in 1868, will celebrate the day with a ribbon cutting ceremony at the new location. �Company CEO Bob Scharf and employees will be joined by Nebraska Governor Dave Heineman, Sarpy County Board of Commissioners Chairman Rusty Hike and Greater Omaha Chamber of Commerce President David Brown at the event.

The move illustrates the 144-year-old company’s strong growth over the past decade. The growth in business from national and international retailers spurred the need to increase the size of the corporate headquarters and relocate and expand the production plant, which was formerly located in Memphis, Tennessee, to the new Omaha facility. The facility produces the company’s multiple lines of flea and tick products as well as healthcare aids and grooming supplies.

The new corporate facility, purchased in December 2011, gives the company 131,000 square feet of space. This includes corporate offices and a 94,000-square foot production facility. Production at the new facility began in January after relocation and renovation. More than 70 new employees have already joined Sergeant’s and the company reports that it is still actively hiring for a variety of positions.

Bob Scharf, CEO at Sergeant’s, expressed excitement about what the new facilities mean for the company’s future. “We are very proud of this facility. We’ve increased our corporate office space two fold and in addition, we have relocated our EPA and FDA production facilities. By upgrading our facility and equipment we have created one of the premier pesticide manufacturing plants in the country. This is an important step forward for our company and for the Omaha community as well.” The company has been based in Omaha since 1989.

The corporate expansion and plant relocation are good news for Omaha, according to David G. Brown, president and CEO of the Greater Omaha Chamber of Commerce. “We have been working with Sergeant’s on this expansion for more than a year,” Brown stated. “The employees should be very proud to be part of a company that is doing so well and Greater Omaha is elated that Sergeant’s chose our community to expand and add jobs.”

Sergeant’s is currently interviewing for a variety of positions. For more information, please visit 10077 S. 134^th Street, Omaha, Nebraska, or online at sergeants.com.

(Orlando, Fla. – March 1, 2012) In a major step forward to address pet behavior issues, Sergeant’s Pet Care Products, Inc. announced today revolutionary new additions to their SENTRY^� line of pheromone products. The highly effective new products will soon be available at pet specialty retailers nationwide. The products all contain different varieties of pheromones that have been scientifically proven to address various behavior problems. While pheromones, which are chemicals that animals produce and use to communicate information to each other, have been used in products before, this new set of products employs varieties and delivery methods that have not been available before.

Pet parents who experience frustration over pet behavior problems like inappropriate marking, digging, scratching, barking and even separation anxiety will be happy to know that strong scientific research is at the core of the products. Scientific testing of the products’ effectiveness has shown remarkable results as well, according to Dr. John McGlone, a professor and research scientist with several decades of extensive research and development experience in pheromone therapy and animal behavior who has worked with Sergeant’s to develop the new pheromone products.

Dr. McGlone sees the new products as a major step forward in addressing even some of the toughest behavior problems. “Years ago, we began to realize that if we understood how dogs and cats experienced their environments, we might be able to have a much greater impact on their misbehaviors. That research has yielded some truly useful results, especially in the area of pheromone therapies – using specifically chosen pheromones in ways that address specific behavior problems,” he offered.

“We’ve found that some of these pheromones help pets reduce their anxiety and the problem behaviors that can result. Research has shown that specific pheromones are even able to change specific problem behaviors. Once the levels of stress and anxiety are lowered, the underlying cause of the pet’s behavior is addressed. This helps lessen and in some cases eliminate the behavior,” Dr. McGlone concluded.

The SENTRY^� pheromone product line now includes:

SENTRY� Stop That! ^™ Noise & Pheromone Spray- To modify destructive or aggressive behavior, this new product for dogs and cats combines noise and a specially-developed pheromone mist. The pheromone in the SENTRY^� Stop That!^™ Spray mimics a natural pheromone that almost immediately calms and refocuses pets to end their negative behavior by reducing their excitability. Unlike other noise-making products that are very temporary, the spray’s pheromone mist redirects the pet’s attention and behavior. The effect is longer lasting than noise alone and helps the pet not to re-engage in the negative behavior.

SENTRY� Calming Spray- The patented pheromone in the calming spray mimics a natural neonatal pheromone that reduces anxiety in a new or stressful environment. In scientific studies, this pheromone has been proven to modify both the behaviors and physiology brought on by stress. Clinical testing showed that the pheromone even reduced pets’ elevated heart rates when exposed to noises and activities that create anxiety. It is an excellent choice for temporary stressful situations such as trips to the veterinarian, groomer or new visitors. It helps make dogs and cats feel secure and safe at home and on-the-go. SENTRY� Calming Spray will be available in pet specialty retailers in March 2012.

SENTRY� Calming Diffuser- This proven pheromone technology is perfect for calming dogs and cats in a specific area of the home during stressful situations such as thunderstorms or fireworks. It uses a pheromone that mimics the pheromone produced by mother cats and dogs to calm their young to reduce stress and anxiety. SENTRY� Calming Diffusers will be available at pet specialty retailers in May 2012.

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SENTRY� Calming Collars– These collars are already sold in pet specialty stores nationwide and are the flagship products in the SENTRY^� pheromone product line. They are an easy-to-use solution that releases Good Behavior calming pheromones scientifically shown to reduce stress and anxiety and resolve behavior problems in dogs and cats. Because they go where the pet goes, they are an excellent option for active pets whose behavior is induced by anxiety. The cat collar has a breakaway feature for safety when climbing. Collars are effective for 30 days.

“These products really mark a new era in the human-animal bond,” explained Caryn Stichler, vice president of marketing at Sergeant’s. “According to the ASPCA, more than seven million pets were relinquished to shelters last year, and the majority of those who are relinquishing cite behavior problems they cannot resolve as the reason. The new products are tools that pet parents and trainers have waited for, and we’re thrilled that the products can potentially help reduce that huge number of pets going to shelters each year and create a happier home life for both pets and pet parents.”

For information about new SENTRY^� pheromone products from Sergeant’s, visit sentrypetcare.com.

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About Sergeant’s Pet Care Products, Inc.

Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant's large Facebook fan page, Pet Health Central (facebook.com/phcfans).

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(Orlando, Fla. – March 1, 2012) Sergeant’s Pet Care Products, Inc. announces a variety of innovative new product offerings for both the pet specialty and grocery/mass retail channels at the 2012 Global Pet Expo. A leader in the pet supplies industry, Sergeant’s is presenting new pet products in the flea and tick, behavior, health care, dental care, pet toys and aquatics categories.

“We’re proud of the new products we’re bringing to consumers this year,” stated Caryn Stichler, vice president of marketing at Sergeant’s. “Each year, we focus on developing products that respond to the needs consumers bring to us. Our goal in every product we develop and manufacture is improvement of life for pets and pet parents. This year’s line up is no exception. We have some very exciting new items that are industry-firsts and that consumers will really respond to positively.”

The lineup of new products includes:

Flea and Tick Products

SENTRY^� Fiproguard^™ MAX – This topical flea and tick treatment contains the same veterinarian-recommended active ingredient, fipronil, found in Frontline^� brand products.^* But with SENTRY^� Fiproguard^™ MAX, the power of fipronil is maximized with the addition of a second active ingredient. The patent-pending combination of active ingredients in Fiproguard^™ MAX starts to kill fleas and ticks in minutes - even faster than Frontline^� Plus!^* It works so fast, it stops reinfestation of fleas, ticks and chewing lice and maintains high efficacy for 30 days, protecting pets and homes. SENTRY^� Fiproguard^™ MAX will be available at pet specialty stores nationwide in spring 2012.

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Sergeant’s Pronyl OTC^TM� MAX–� Developed for the grocery and mass retail channels, Sergeant’s Pronyl OTC^TM MAX contains fipronil, the same trusted active ingredient found in Frontline^� brand products.^* By combining the fipronil with a second active ingredient, Pronyl OTC^™ provides maximized results. This combination of active ingredients starts to kill fleas and ticks in minutes, even faster than Frontline^� Plus!^*� �It also maintains high efficacy for 30 days. The patent-pending combination of active ingredients kills so fast, it stops reinfestation of fleas, ticks and chewing lice. Sergeant’s Pronyl OTC^TM MAX will be available at grocery stores and mass retailers nationwide in spring 2012.

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Behavior Products

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SENTRY^™ Stop That! ^™ Noise & Pheromone Spray- To modify destructive or aggressive behavior, this new product for dogs and cats combines noise and a specially-developed pheromone mist. The pheromone in the SENTRY^� Stop That!^™ Spray mimics a natural pheromone that almost immediately calms and refocuses pets to end their negative behavior by reducing their excitability. Unlike other noise-making products that are very temporary, the spray’s pheromone mist redirects the pet’s attention and behavior. The effect is longer lasting than noise alone and helps the pet not to re-engage in the negative behavior.

SENTRY^™ Calming Spray- The patented pheromone in the calming spray mimics a natural neonatal pheromone that reduces anxiety in a new or stressful environment. In scientific studies, this pheromone has been proven to modify both the behaviors and physiology brought on by stress. Clinical testing showed that the pheromone even reduced pets’ elevated heart rates when exposed to noises and activities that create anxiety. It is an excellent choice for temporary stressful situations such as trips to the veterinarian, groomer or new visitors. It helps make dogs and cats feel secure and safe at home and on-the-go. SENTRY^™ Calming Spray will be available in pet specialty retailers in March 2012.

SENTRY^™ Calming Diffuser- This proven pheromone technology is perfect for calming dogs and cats in a specific area of the home during stressful situations such as thunderstorms or fireworks. It uses a pheromone that mimics the pheromone produced by mother cats and dogs to calm their young to reduce stress and anxiety. SENTRY^™ Calming Diffusers will be available at pet specialty retailers in May 2012.

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SENTRY^™ Calming Collars– These collars are already sold in pet specialty stores nationwide and are the flagship products in the SENTRY^� pheromone product line. They are an easy-to-use solution that releases Good Behavior calming pheromones scientifically shown to reduce stress and anxiety and resolve behavior problems in dogs and cats. Because they go where the pet goes, they are an excellent option for active pets whose behavior is induced by anxiety. The cat collar has a breakaway feature for safety when climbing. Collars are effective for 30 days.

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Health Care Products

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SENTRY^™ Anti-Diarrhea Liquid - This pleasant tasting, fast acting liquid for dogs helps alleviate upset stomach and diarrhea. SENTRY^™ Anti-Diarrhea Liquid is available at pet specialty retailers nationwide.

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SENTRY^™ Sterile Eye Wash - A gentle formula that offers a mild irrigating solution for dogs that cleanses and flushes away irritants from dirt, dust, wind and ragweed— leaving clean, bright eyes. This safe formula soothes and moisturizes dry eyes. SENTRY^™ Sterile Eye Wash is available at pet specialty retailers nationwide.

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SENTRY^™ Medi-Wraps^™- The wraps are an easy and convenient way to give pills or capsules to your dog by hiding them inside this delicious peanut butter- or chicken-flavored treat. They make giving pills to your dog a positive experience. SENTRY^™ Medi-Wraps^™ are available at pet specialty retailers nationwide.

VeTSCRIPTION^™ Medi-Wraps^™- A convenient and easy way to give pills, these wraps make taking medication a positive experience for your dog by hiding them inside a chicken-flavored treat. VeTSCRIPTION^™ Medi-Wraps^™ are available at grocery stores and mass retailers nationwide.

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Dental Care

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SENTRY^™ Petrodex^� Breathsations Chews- This mint-flavored chewable for dogs, features a patented technology that gently scrubs dogs’ teeth clean, while freshening breath. SENTRY^™ Petrodex^� Breathsations Chews are available at pet specialty retailers nationwide.

SENTRY^™ Petrodex^� Dental Water Additive- This easy-to-use additive for dogs helps keep water fresh while whitening teeth and freshening breath. Chlorhexidine and zinc gluconate provide strong antimicrobial benefits and help reduce accumulation of plaque and tartar. SENTRY^™ Petrodex^� Dental Water Additive is available at pet specialty retailers nationwide.

SENTRY^™ Petrodex^� Deluxe Finger Toothbrush- This easy-to-use finger toothbrush for dogs and cats helps to remove plaque and food debris while massaging gums. It is gentle, flexible and has an added safety ring for security while using. SENTRY^™ Petrodex^� Deluxe Finger Toothbrush is available at pet specialty retailers nationwide.

Pet Toys

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ZOINK!� Crazy Beaks� Flying Birds- This unique glow in the dark toy for dogs is a great way to keep your pet healthy and happy. The Crazy Beaks� Flying Bird chirps when tossed through the air and can be used with the popular ZOINK!� Fetch ‘N Fling Ball Thrower. ZOINK!� Crazy Beaks� Flying Birds will be available nationwide in April 2012.

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Aquatics

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Mardel� BacterShield™ for freshwater and saltwater- This bioadhesive supplement repairs and strengthens the fish’s natural slime coat, which helps protect �against bacterial and fungal infections of the fins, tail and skin. Mardel� Bactershield™ will be available in pet specialty retailers in March 2012.

Mardel� ParaShield™ for freshwater and saltwater- This bioadhesive supplement repairs and strengthens the fish’s natural slime coat. It also strengthens the fish’s defense against parasitic infections such as ich. Mardel� ParaShield™ will be available in pet specialty retailers in March 2012.

Mardel� ProtoShield™ for freshwater and saltwater – This revolutionary technology repairs and strengthens the fish’s natural slime coat, which enhances the fish’s defense against protozoan infections such as velvet. Mardel� ProtoShield™ will be available in pet specialty retailers in March 2012.

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To learn more about new products from Sergeant’s in the grocery and mass retail channel, visit sergeants.com.

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For information about new products in the pet specialty channel, visit sentrypetcare.com.

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About Sergeant’s Pet Care Products, Inc.

Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant's large Facebook fan page, Pet Health Central (facebook.com/phcfans).

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*Frontline^� and Top Spot^� are registered trademarks of Merial. Fiproguard™ and Pronyl OTC™ are not manufactured by or distributed by Merial. Fiproguard™ and Pronyl OTC™ contain fipronil, the active ingredient used in Frontline^� Top Spot^�. Pricing based on MSRP of Fiproguard™ and Pronyl OTC™ and retail price survey of Frontline^� Top Spot^� as of February 15, 2012. Frontline� is a registered trademark of Merial.� Fiproguard™ MAX and Pronyl OTC™ contain fipronil combined with a second active ingredient. In independent studies comparing the efficacy of the combination of ingredients in Fiproguard™ MAX and Pronyl OTC™ MAX to Frontline� Plus, more fleas and ticks died within the first hour after application of the combination of ingredients in Fiproguard™ MAX and Pronyl OTC™ MAX. This high level of efficiacy was maintained throughout the month.

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News Release���������������

FOR IMMEDIATE RELEASE

Media Contact: Kelly Lytle

402.938.7006

klytle@sergeants.com

(Omaha, Neb. – November 23, 2011) Tens of thousands of people flocked to enter the Big Pest Knockdown Sweepstakes from Sergeant’s Pet Care Products, Inc. and now, the winner has been revealed. Patti Goode of Cherryvale, Kansas (population 2,300) was chosen at random as the winner of the brand new 2012 Volkswagen^� Beetle^�, just in time for the Thanksgiving holidays.

“I cannot believe what amazing timing this was,” Goode shared. “It was just in the nick of time. My old car was a 1990 Ford Ranger with more than 300,000 miles on it, and it just wasn’t safe to drive any more. But now that we have a dependable car, we can actually drive to Dallas to visit my son and his family for the holidays. Winning this car means our entire family can be together this year, and I didn’t think that would be possible. I am just so grateful.”

Goode, whose current hometown of Cherryvale has seen high unemployment and population loss during tough economic times, helps to support her family by selling her art in larger cities. “The problem was that even when I had paintings to sell, I couldn’t take them anywhere because my car just wasn’t dependable. But this car has changed all of that! What a perfect thing to celebrate at Thanksgiving,” she stated.

“Sergeant’s sponsored this sweepstakes to raise awareness about our new topical flea and tick product, SENTRY^� Fiproguard^™. It’s a generic equivalent to Frontline^� Top Spot^�, but is available at a much lower cost – something everyone can appreciate. The fact that the car ended up with such a deserving new owner was wonderful news for us. Congratulations to Patti and her family,” shared Caryn Stichler, Vice President of Marketing for Sergeant’s.

The car was delivered to Goode’s home as a surprise and presented to her by the Fiproguard^™ Flea, star of the online promotional video for the contest. In the same fun spirit, another video was made to share the excitement Goode felt when the car arrived. To help her celebrate, elementary school students, neighbors, city officials and even the city’s police and fire rescue officers were on hand when the car was delivered.

To watch the heartwarming video, use the link below. For more information about SENTRY^� Fiproguard^™ visit fiproguard.com.

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WATCH NOW: http://www.youtu.be/l7_w0VN2EPA?hd=1

About Sergeant's Pet Care Products

Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental care products and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant’s large Facebook fan page, Pet Health Central (facebook.com/phcfans).

^* FIPROGUARD™ contains fipronil, the active ingredient used in Frontline^� Top Spot^�. FIPROGUARD™ is a trademark of Sergeant's Pet Care Products, Inc. Frontline^� Top Spot^� is a registered trademark of Merial. Frontline� Top Spot� and Merial are not affiliated with Sergeant's Pet Care Products, Inc. Pricing based on MSRP of FIPROGUARD™ and retail price survey of Frontline^� Top Spot^� as of November 15, 2011.

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News Release���������������

FOR IMMEDIATE RELEASE

Media Contact: Kelly Lytle

402.938.7006

klytle@sergeants.com

(Omaha, Neb. – December 6, 2011) Pet lovers across the country will now have a an exciting new online destination to meet each other, interact with experts and find inspiring – and sometimes entertaining – stories about pets. The Pet Health Central Blog from Sergeant’s Pet Care Products, Inc. will also deliver each post to the nearly 250,000 fans on the Pet Health Central Facebook fan page. The blog features writers from a variety of perspectives related to pets.

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Regular contributors to the new Pet Health Central blog include:

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-��������� Sandy Robins, a well-known pet writer with a monthly column in Cat Fancy magazine, regular pieces on MSNBC, WebMD and other major national locations. She has also written and published two books about cats and runs Pawsitively Pets Radio on BlogTalk Radio. She will be the feline “Expert in Residence” on the Pet Health Central Blog. Sandy writes from Los Angeles, California.

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-��������� Dr. Tony Johnson. Dr. Tony, as he is known, is a practicing veterinarian and a known personality in the pet health world. On the Pet Health Central blog, he writes from his perspective as an ER veterinarian and associate professor of veterinary medicine at a major university. He loves to interact with blog followers and offer insight and advice to pet owners. Dr. Tony writes from Indianapolis, Indiana.

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-��������� Dr. Rod Van Horn. Dr. Van Horn is a practicing veterinarian with a large suburban clinic that works with dogs, cats and many other types of pets. His posts help pet owners navigate their pets’ medical and behavioral issues. He has a comprehensive knowledge of pet dental care and is also our “Expert in Residence” on that topic. Dr. Van Horn writes from the hometown of Sergeant’s corporate headquarters. Omaha, Nebraska.

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-��������� David Greene. David is known in the pet blogging world for his interesting posts about news in the animal health world. On the Pet Health Central Blog, David focuses on news items as they relate to pets and pet care, as well as his own life as a ‘proud pet father’. He helps keep our audience up-to-date on pet health news, the pet industry and current events that concern our furry friends. David writes from Boston, Massachusetts.

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-��������� Barbara Masi. Barbara writes about her experiences as a leader in the pet rescue community. As a community officer for the Palm Beach County Sheriff’s Office, she works with her canine partners, two rescued Greyhounds, to teach animal kindness to children and teens through local schools. She is also an avid volunteer with Greyhound Rescue, helping retired racing dogs find loving homes. Barbara writes from Palm Beach, Florida.

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-��������� Jill Bertsch. Jill is a long-time volunteer with Midland Pet Therapy, which is registered with the national Therapy Dogs, Inc., organization. They provide pet therapy to a wide range of nursing homes, hospitals, rehabilitation programs and children’s shelters. Along with fellow volunteers at Midland Pet Therapy, Jill shares stories of how these wonderful therapy pets and their owners bring joy and hope to the people they visit.

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-��������� Shanna Stichler. Shanna’s love for pets is two-fold: in addition to growing up with pets in her family, she has also had a guide dog for many years. She shares her insights about life with a guide dog with PHC blog readers, and reflects on her time as the Residence Advisor for Guide Dogs for the Blind in San Francisco, an organization that prepares guide dogs for work assisting those with visual impairments. Shanna writes from Omaha, Nebraska.

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-��������� Blair Smith. Blair is the owner of a self-service dog wash/full-service grooming service in Austin, Texas. She shares her grooming knowledge to help PHC blog readers understand how to use easy-to-find products to care for their pets’ grooming needs at home. She also loves taking fun photos of the dogs that come to visit her dog wash and shares her furry visitors and their antics with us through the blog. Blair writes from Austin, Texas.

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-��������� Moses the Dog. Moses, a three-year-old Golden Doodle, is part of the family at an elementary school. As a certified therapy dog through Domesti-PUPS (an organization that provides therapy dogs to schools), Moses spends his days at the school along with his person, Pam Baldwin. Moses himself posts fun and heartwarming stories about his adventures with the kids. Moses (with Pam’s help, since he’s not the best typist) writes from Omaha, Nebraska.

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-��������� Kelly Lytle. Kelly is the Marketing Communications Manager at Sergeant’s, the perfect job for a self-confessed communication fanatic and dog devotee. Her posts for the Pet Health Central blog touch on a wide variety of pet care subjects. She also likes to share a behind-the-scenes peek into working in a pet-centric company. Kelly writes from Sergeant’s Headquarters in Omaha, Nebraska.

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-��������� Nichole Baugh. Nichole is the Public Relations and Social Media Specialist at Sergeant’s, working with fans on many different social media platforms to help them with questions about products and being a Sergeant’s ambassador in the blog-o-sphere. She writes about pet health topics and her own experiences as an avid dog lover and pet parent. Nichole writes from Omaha, Nebraska.

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-��������� The Fiproguard Flea. To beat the enemy, they say, you have to understand their thinking. That’s why the Pet Health Central blog features this zany, annoying and outspoken pest from time to time. Not sure if you really need to protect your dog or cat from fleas and ticks? Just follow the inner thoughts of this bossy bug and you’ll understand why you do. The Flea writes from wherever he chooses – since he likes to jump around a lot!

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“We’ve worked very hard to create a blog that will educate, entertain and inspire pet parents and others who love pets,” shared Caryn Stichler, Vice President of Marketing for Sergeant’s. “The amazing group of writers we have, the combined knowledge and the passion they all have for pets and pet health is very exciting. We’re also thrilled that from the first post, everything that goes onto the blog will also be presented to our nearly 250,000 active Facebook fans. We hope that the blog will help strengthen not only pets’ health, but that beautiful bond between pets and people.”

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About Sergeant's Pet Care Products

Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental care products and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant’s large Facebook fan page, Pet Health Central (facebook.com/phcfans).

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(Omaha, Neb. – September 1, 2011) With 9.1 percent unemployment, a downgrade in the US credit rating, skittish consumer confidence and inflation 2.8 percent higher than last July, is there any relief for American consumers? Yes, according to an August report in Consumer Reports Magazine. For pet owning households (an impressive 85.2 million US households), there is good news indeed: one of the most costly, and most important, monthly expenses for dogs and cats – flea and tick control – is now significantly less expensive.

For millions of pet owners, Frontline^� products have been part of their monthly regimen for years. Now, they can have the same active ingredient that they’ve enjoyed with Frontline Top Spot^� for less money with FiproGuard^™, a new generic equivalent of the Frontline^� product from Sergeant’s Pet Care Products. In addition to monthly savings, one consumer will also walk away with a much greater savings – by winning a newly redesigned 2012 Volkswagen^� Beetle^� in Sergeant’s Big Pest Knockdown sweepstakes.

According to the Consumer Reports article, the trend towards generic versions of pet products is helping consumers keep their pets protected from the diseases spread by fleas and ticks for less money. The active ingredient in Frontline Top Spot^�, fipronil, is now used in the same concentrations in the generic version, FiproGuard. The patent on the veterinary-recommended active ingredient expired in 2010, leaving Sergeant’s open to develop the money-saving generic version of the enormously popular and trusted Frontline Top Spot^� product.

“Like so many of the products we develop, we were aiming to meet consumers’ needs with FiproGuard^™,” explained Caryn Stichler, vice president of marketing at Sergeant’s. “They’ve known and trusted fipronil to protect their pets from fleas and ticks for years using Frontline^� products. Now, they can have the same effectiveness and safety profile for less money. Consumers really embrace generics for their pets, just as they embrace generics for themselves and their families. Especially in the current economy, saving significant amounts of money on a health-related item used monthly is great news for all of us.”

In addition to the significant savings consumers can find by buying FiproGuard^™ monthly, they can also register to win a new 2012 Volkswagen^� Beetle^� in Sergeant’s Big Pest Knockdown sweepstakes. The sweepstakes runs through September 30. No purchase is necessary to enter.

For more information on FiproGuard^™ flea and tick products, or to enter the Big Pet Knockdown sweepstakes, visit www.fiproguard.com.

View a veterinary perspective on the comparison between Frontline Top Spot^� and FiproGuard^™, featuring Dr. Tony Johnson, practicing veterinarian and veterinary emergency medicine specialist and associate professor: http://www.youtube.com/user/fiproguard#p/u/7/iveKjLnzXlg

View the Consumer Reports article online: http://www.consumerreports.org/cro/magazine-archive/2011/august/money/pet-costs/consider-new-options-for-flea-and-tick-protection/index.htm

View more US pet statistics from the American Pet Products Association: http://www.americanpetproducts.org/press_industrytrends.asp

View hilarious video promoting The Big Pest Knockdown sweepstakes: http://www.youtube.com/user/fiproguard#p/u/1/dq9bOvkbPUY

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About Sergeant's Pet Care Products

Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental care products and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant’s large Facebook fan page, Pet Health Central (facebook.com/phcfans).

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^*FIPROGUARD^™ contains fipronil, the active ingredient used in Frontline Top Spot^�. FIPROGUARD^™ is a trademark of Sergeant's Pet Care Products, Inc. Frontline Top Spot^� is a registered trademark of Merial. Frontline Top Spot^� and Merial are not affiliated with Sergeant's Pet Care Products, Inc. Pricing based on MSRP of FIPROGUARD^™ and retail price survey of Frontline Top Spot^� as of May 6, 2011.

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^** One winner will be chosen at random on or before October 5, 2011. The lucky winner will receive their new 2012 Volkswagen Beetle when they arrive in Volkswagen dealerships in fall 2011. For complete rules and regulations, please visit www.fiproguard.com.

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(Omaha, Neb. – August 11, 2011) Back-to-school time can be exciting and positive for both students and their parents. For the family pet, however, there is a downside – more time alone during the day. With children home far less and the house quieter, family pets can easily fall victim to separation anxiety. Sergeant’s Pet Care Products, Inc., has a simple, convenient and proven solution that has become a must-have item during back-to-school shopping: the Sentry Good Behavior^™ Pheromone Collar.

While tricks like leaving the TV or radio on may help alleviate some of the loneliness, the stress of being all alone persists for most pets. “Many pets are reassured by the presence of family members more frequently during the summer months,” explained Caryn Stichler, vice president of marketing at Sergeant’s. “When the family routine changes as kids go back to school, this can be very unsettling for them. The separation anxiety they feel can even cause negative behaviors like house soiling, digging and scratching at carpets and furniture or excessive barking or howling. When these behaviors are caused by separation anxiety and stress, a pheromone collar can be the most effective and cost conscious solution.”

The Sentry Good Behavior Pheromone Collar, available for both dogs and cats, contains a pheromone that mimics the natural pheromone produced by mother cats and dogs and emitted to calm their young. Dogs and cats respond to this calming pheromone throughout their lives. The pheromone collar has shown to be very effective in reducing stress and anxiety – proven out by both laboratory results and the experience of thousands of pet owners across the country. It’s so effective, in fact, that it’s been used in conservation programs in South Africa on African wild dogs and cats. Read more at www.sentrypetcare.com/wilddogs.

Because the collar is worn by the pet, it goes where they go and calms them at all times. The pheromones are emitted for 30 days, so a once-a-month collar change is all that is needed. Best of all, because the pheromones are not absorbed into the blood stream, they can be used on pets of all ages and even those who take medications. There is no fear of interaction or overdose and the collars are safe around children.

Sentry Good Behavior Pheromone Collars are available at pet specialty stores nationwide. To learn more about them, visit www.sentrypetcare.com.

WATCH NOW: More about the Sentry Good Behavior Pheromone Collar http://www.youtube.com/user/SergeantsPetCare#p/u/18/LXN6Sdx566o

About Sergeant's Pet Care Products

Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental care products and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant’s large Facebook fan page, Pet Health Central (facebook.com/phcfans).

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Media Contact: Kelly Lytle

402.938.7006

klytle@sergeants.com

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Free Laughs: Video Promotes 2012 Volkswagen^� Beetle^� Sweepstakes from Sergeant's Pet Care Products, Inc.

(Omaha, Neb. – August 4, 2011) A video with a shocker ending is driving entries into The Big Pest Knockdown Sweepstakes from Sergeant’s Pet Care Products, Inc. The sweepstakes promotes the launch of FIPROGUARD^TM, the new generic equivalent of Frontline Top Spot^�*.� The video, 90 seconds of hilarity, features a life-size flea (with a striking resemblance to Zach Galifianakis) demonstrating the many ways fleas can make life miserable. Until, that is, the shocker at the end.

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The video also provides information on how to register for the sweepstakes, which runs from July 1 to September 30, 2011. Sergeant’s decided to launch The Big Pest Knockdown Sweepstakes as a way to promote FIPROGUARD^TM, its newest flea and tick topical product. While pet owners are giving the one-two punch to fleas and ticks with FIPROGUARD^TM, they can also join in The Big Pest Knockdown Sweepstakes to win a new 2012 Volkswagen^� Beetle^�. ^**�� To enter, go to fiproguard.com.�

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“We’re all annoyed by fleas and ticks. And while protecting our pets from them is a serious issue, this video lets us laugh at just how annoying these pests can be,” said Caryn Stichler, vice president of marketing at Sergeant’s. “We’re excited to give away the sleek new Beetle. The time is running fast, so we hope more and more people will enter.”

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FIPROGUARD^TM is an EPA-approved generic equivalent of the popular topical squeeze-on treatment for fleas and ticks, Frontline Top Spot^�. It contains the same active ingredient, Fipronil, at the same percentage. FIPROGUARD^TM is available at pet specialty and farm supply stores across the US at a significantly lower cost than Frontline Top Spot^�.^*

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To watch the video, use the link below. For more information about FIPROGUARD^™ and The Big Pest Knockdown Sweepstakes, visit fiproguard.com.^**

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WATCH NOW: http://www.youtube.com/watch?v=nDoRy7O7VSg

About Sergeant's Pet Care Products

Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental care products and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant’s large Facebook fan page, Pet Health Central (facebook.com/phcfans).

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^* FIPROGUARD™ contains fipronil, the active ingredient used in Frontline Top Spot�. FIPROGUARD™ is a trademark of Sergeant's Pet Care Products, Inc. Frontline Top Spot� is a registered trademark of Merial. Frontline Top Spot� and Merial are not affiliated with Sergeant's Pet Care Products, Inc. Pricing based on MSRP of FIPROGUARD™ and retail price survey of Frontline Top Spot� as of May 6, 2011.

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^** One winner will be chosen at random on or before October 5, 2011. The lucky winner will receive their new 2012 Volkswagen Beetle when they arrive in Volkswagen dealerships in fall 2011. For complete rules and regulations, please visit www.fiproguard.com.

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About Sergeant’s Pet Care Products

Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and beauty products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at sergeants.com.�Join Sergeant’s conversation about pet health at their Facebook fan page, Pet Health Central (facebook.com/phcfans).