Source :: Packaging of the World | Design :: Jordan Jelev

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Xavier Vignon is a world-class consultant oenologist who works for many of the leading estates of the southern Rhône. He is known for creating wines of a truly unique character. But somehow that distinctive styling didn’t come across on the labels. Neumeister was contacted…

It is that unique character of every bottle that really caught our interest. If the wine has such a personal expression, let us also show that on every “cuvee”. We made the bottles really exceptional, one of a kind, using defining features: without ever losing that high quality wine ambiance.

Source :: Packaging of the World.

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This is a range of wines that the Belgian supermarket chain Delhaize offers within its own "365" brand, which includes basic, everyday products at an affordable price.

We set as a starting point, communication in the spirit of the "365" brand: simplicity and ‘why not?’ humor, irony, ensuring that the whole range had a visual unity. In addition, we had to ensure that the entire line had a visual unity. This was also a requirement of the brief.

It seemed interesting to us to communicate the simplicity of the product, since there were also other ranges of own-brand wines at a higher price. And we sought a motif or an element capable of communicating effectively. And so we hit upon the cap.

The wine cork is a sign of humility, an object of little value, often used for handicrafts, as simple, base and easily manipulated raw material with which to play, create and to serve the most unexpected uses. The use of cork as the main motif for the label gives the air of being crafted and of fun. All from something simple, typical of an everyday product. The cork is also the element which unifies and personalizes the entire line.

The design of each label refers to the country of origin. In the case of France the different types of wine are identified by a style of French hat: the boater, Napoleon's hat, haute cuisine chef's hat or the kepi of a French gendarme …

And so with the same language, other sources are resolved: the Native American and the cowboy for the California wines, the elephant for the South African, a footballer for Argentine wine or the Easter Island moai for that of Chile.

The humility of a product and its low cost need not be at odds with humor, with the intent and with an intelligent public.

* DELHAIZE is a Belgium distribution chain with more than 800 supermarkets in nationally and over 1500 on the east coast of the USA.

Source : Packaging of the World | Design :: Lavernia & Cienfuegos

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Martian Ranch & Vineyard is a young, biodynamically-farmed vineyard on famed Alisos Canyon Road in the Santa Ynez Valley. Proprietor Nan Helgeland named the winery after her two sons, Martin and Ian. The name quickly gave a connotation of the obvious, the extraterrestrial.

Martian approached Geyrhalter with nothing but a great name, backed by an exceptional vineyard and wine maker, in the spring of 2009 and was quick to choose them as the agency responsible to handle the brand launch as it was about to dive into an over saturated, and highly critical market place in the midst of a recession in California.

After the first meeting it was determined by the client that there was a need for a 'Martian' to appear as part of the brand as well as having ochre as a color of choice on the wish list. So Geyrhalter & Co set out to define who and what Martian is.

"Our solution to have the Bacchus-esque Martian be the insider's secret came after more blunt variations on the theme," said Fabian Geyrhalter, principal and creative director of Geyrhalter & Company. "The more time you spend with the brand, the more opportunities you have to uncover the element of surprise. Martians are rarely seen after all, and might diminish the value of their suite of varietals that range from a Rose Grenache to a classic SoCal Pinot Noir."

"Our concept to keep the Martian hidden in plain sight, yet to keep the brand sophisticated (but not sober) works to tell the story of a winery that consistently turns out beautiful bottles of wine yet knows how to have a good time. After all, that's what wine is all about," Geyrhalter added.

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Wine label for Quinta da Bichinha, a wine producer from Lisbon region, and this is Prima Casta Red wine for China Market. It is an elegant and distinct label and that's why we decided to use the black color and the foiled gold. The text below the brand's name is printed with a soft gray, overprinted with high screen built to reinforce the elegance of he label.

Another wine label for a Portuguese wine producer from the Lisbon region, inspired by Barcelo's cock (a traditional legend). This label was developed for Quinta da Bichinha, for the chinese market and is printed using black, foiled gold and high screen built on the brand's name.

100 Hectares is a Douro valley wine producer, from Portugal, and this label all in black an heavy gray, uses a soft paper and high screen built on the brand's name and squares above.

The brand and the squares above are inspired in the property's dimension, measured in Hectares and there are 100 squares on the top of the label. This is the 3rd label release, after the white and red wine.

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Design inspired by the posters of famous artistic and cultural movement "Art Nouveau" of the late nineteenth century. The name, style of wine "Late Harvest Semillon," the design and concept of the product are in perfect harmony with all that time represented "Belle Epoque".

Design by Diego Ballester | Source :: Packaging of the World

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The creative idea of this wine label is to immerse the users into an improvised route by bicycle through the Adriatic coast.

We tried to show each of the three different trip stages within three different labels: The beginning, showing the feeling of nerves and uncertainty in the beginning of the trip; Midway, showing the anecdotes and experiences lived in the way; The End, it is about the goodbye of our adventure, the experience of all we have lived during the trip and all the memories we keep.

The three bottles of wine are united through the drawn-hand line, and in every label increase the number of bicycle saddles which symbolizes the meeting with more people in the way.

This project was carried out in working-team together with Julia Castaño, Yesika Aguín and Marta González, students of ELISAVA, Barcelona, Spain. Module "Desire and wine packaging" with Xavier Bas.

Source :: Packaging of the World

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Redesigned packaging for Ernesto Catena Vineyards. The idea of the redesign was to emphasize the image of a post stamp, increase the perception of quality and price with a more careful, now making a greater impact at the point of sale.

Imagine a herd of wild stallions galloping over smooth, white hills, their black coats reflecting the light of the moon. This very image lived inside winemaker Ernesto Catena’s mind, and kept his primal attachment to land and nature alive during his time as a university student. After years of travel, when Ernesto planted his vineyard in Mendoza, “Padrillos” was born. These intense wines express the primordial forces latent in our fertile land, and the wild spirit of Argentina’s true varietals.

Design by Diego Ballester | Source :: Packaging of the World

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For the design of this Coma Fredosa as well of that of other wines from the same winery, the “graphic language” of the topography is a key element that offers a series of clues and concepts about the wine and the winery to the spectator/consumer.

The topography helps us locate geographically the estates within the municipality of Colera. The contour lines allow us to understand the distinct orography which requires the grapes to be picked by hand and deeply affects the wine. From right to left across the topography on the label we can travel from estate to estate, starting at sea level to finally reach Albera mountain range.

The GPS point locates the exact position of the winery and at the same time works as an element of interaction and information for the consumer. A simple search of the GPS coordinates puts the local information on the label in the context of the Global geography. Through the topography we can find the location of the estate which produced this Coma Fredosa, as well as the location of the winery’s different estates and some geographic points after which the other wines are or will be named.

Screen printing has been used to recreate the relief of the topography and other elements as if it were topographic braille, which invites the recipient to touch the label and feel the distinct topographic relief. As if it were a “secret game” with the client, in the village of Colera the owners’ family home has been marked in red. The other houses and plots on the “map” are dark grey.

The top of the wine capsule is crowned by a circle/point with different conceptual connotations: it is the GPS point that can be seen on the map, it makes reference to the winery’s logo, it is a graphic synthesis of a grape, it is… The capsules of the various wines share this same element as a conceptual link.

The colours used on the label are a combination of corporate colours, established to maintain a chromatic consistency with the other labels and the graphic image of the winery. In a way this wine label is the prologue that complements and strengthens the concept of all the other labels of this winery.

Design by Kiss Zsombor | Source :: Lovely Package

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Wine producer and distributor Boutinot UK, are launching a new addition to their portfolio with the introduction of “The Cloud Factory”, a Sauvignon Blanc from Marlborough, New Zealand. With grapes sourced from the cool Waihopi Valley in Southern Marlborough, the elegant wine is alive with aromas of stone-fruits and minerals, with flavours of guava and lime.

The name itself was chosen to evoke New Zealand, the “Land of the long White Cloud”, with packaging designed by branding and design specialists, Biles Inc.

When asked where inspiration for the label design came from, Anthony Biles, the agency creative director said, “We imagined what a cloud factory might look like, and this is our vision". The unique lettering was crafted by hand to compliment the illustration style and name, using whimsy and originality to create shelf impact, while at the same presenting a compelling consumer proposition around the magical story of this wine.

Designed by Biles Inc. | Source :: Lovely Package

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Tucumen is a new line of wines Budeguer, a family company of immigrants who became major sugar producers in northern Argentina. After more than a century they returned to migrate to Mendoza, the land of vineyards to produce their own wines. The brand is a combination that joins the Argentinean regions of Tucumán (Sugar Land in Argentina) and Mendoza. The design attempts to convey the collage of cultures, styles, colors and textures of two lands as different but united in a single product that represents love for their family origins.

Design by Guillo Milia | Source :: Lovely Package

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There’s a great deal more basic data, most of it positive for the industry, but what is beginning to take shape as the numbers get parsed and digested is the marked consumption behavior differences based on age.

Millenials (ages 21-34) are showing behavior splits within themselves. Older Millenials (26-34) are highly engaged wine drinkers with 65% drinking wine daily or several times a week. Their younger counterparts come in at around 50% showing similar behavior. The difference is evidenced by age, but the reasons may also be influenced by economics. younger Millenials are hardest hit by our economic downturn, and view wine more as a special occasion experience as the skew higher in preferring spirit consumption.

Social media engagement by wine drinkers is also on the rise. Leading the way are the High End wine consumers, with a strong 60% reporting they used social media as a means of finding information about wine. As might be expected, the Baby Boomers were the least engaged with wine online (26%). Again, there was a strong difference in behavior between young and older Millennials (40% for younger vs 52%, older Millenials). Gen X (35-46) engagement with wine online is strong at 40%.

As we look at age, consider the hot wine-of-the-moment Muscato (and other sweet reds) which experienced a sharp increase in 2011 (up 73%), driven largely by younger drinkers. This trend is being compared to the (then) young Baby Boomers discovering wine in the 1960's. Do you remember Sweet Roses or Lancers or Mateus? These sweet and easy wines were the entree for a generation that ultimately fueled the American love affair with Chardonnay and Merlot in the 80's and 90's.

All this data is strong support for the bright future of the wine industry. But the behavior differences within generational groups point to a need for wine marketers to consider their audience as being made up of different segments, with different behaviors, rather than simply “wine consumers.”

Source :: MJR Creative Group

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When you leave design school and look for work with your portfolio of fictitious student projects, half of your interviewers pause to tell you that, in the “real world,” you’ll never have the opportunity to design wine packaging. Much less, packaging themed after one of your favorite movies. Those folks never had the chance to work with Tim League and the team at Alamo Drafthouse Cinemas.

In looking at developing an identity for Alamo’s in-house branded wines, we quickly decided that it would be impossible to sum up everything that makes the Alamo unique in a single packaging system. Why not redesign the wine each year, based on a film that aligns with the brand? Alamo’s 2012 offering became two wines inspired by The Princess Bride, in honor of the 25th anniversary of the film.

As fans will recognize, “The Bottle Of Wits,” is derived from the iconic “battle of wits” scene when Westley first rescues Princess Buttercup from Vizzini and his henchmen. The custom wine line includes two varietals: “Inconceivable Cab” and “As You Wish White”.

The “Battle of Wits” sequence between Cary Elwes and Wallace Shawn easily stands toe-to-toe with “the Sideways Spit Bucket” and “The Silence of the Lambs Chianti slurp” as wine’s shining moment in film,” said Alamo CEO and Founder Tim League. Workshop worked to pack the full scope and wonder of the film experience into the packaging.

Design by Helms Workshop | Source :: Lovely Package

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Millennials have been hit hard by current unemployment levels, so they are drinking smarter. They spend wisely and express their individuality by breaking away from larger, conventional brands. We developed the name and brand “Modern Hen” to go along with their busy, casual lives—filled with work, friends and entertaining. It’s a brand that’s meant to introduce today’s young nesters to Bordeaux-styled wine—and to help them feel like smart shoppers who are saving money. Like its namesake mascot, today’s modern hen works smartly and enjoys a smile at the end of her day.

Design by Force & Form | Source :: Lovely Package

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The Garden Route wine label was designed to have genuine provenance and to resonate with anyone who has ever been, or is thinking of going, to South Africa. The bold and simple colour palette and recognisable, confident brand logo, along with the fold-out back label for consumer interaction has been described by James Griswood, Tesco Wine Buyer, as "brilliant" and "nifty"; check out his blog here: The Garden Route Tesco

Design by Barlow Doherty

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The Turyk family has long history of summers at Vancouver Island's Shawnigan Lake, and in the fall of 2009, became aware of a small vineyard and winery for sale in the nearby in the South Cowichan Valley. Translated from the local Coast Salish dialect, Cowichan or 'warm land,' is a unique terrior for growing curious new grape varietals. With a forty year history in BC's fishing industry, proprietors Tim & Colleen Turyk felt ready for a new challenge.

In memory of Tim's mother Marjorie, who as a child summered at Shawnigan and subsequently introduced her family to the Lake and the Cowichan Valley, Tim and Colleen settled on the name Unsworth, Marjorie's maiden name, to showcase their wine. The beautiful property with the old farmhouse reinforced their vision of a sustainably managed vineyard and quality focused winery complemented by a small restaurant serving natural local food. Sharing the vision, and property by the end of this year, is Chef Bradford Boisvert and his wife and business partner Leah from nearby Amusé Bistro in Shawnigan Village.

Hired Guns Creative helped the Turyk family with the naming of the winery, branding, wine label design, website design, print design, and signage design. The labels feature silver foil, subtle embossed details, and a die-cut shape that is carried throughout the rest of the winery's marketing materials.

Design by Hired Guns Creative | Source :: Packaging of the World

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In 2002, the Grassini’s established a family vineyard in the Happy Canyon of Santa Barbara, California. A simple crest with a ligature of the number 5 and the letter G was designed with inspiration from the five children. After several successful harvests, the family knew it was time to take the crest and build a more robust brand expression with Duffy & Partners—one that would more aptly reflect all that the vineyard and its harvests symbolized.

New bottle design components include metallic silk-screened bottles, individually signed and numbered labels and hand-dipped wax seals. The Grassini Family Vineyards striking new bottle design by Duffy & Partners is now on the market.

Design by Duffy & Partners | Source :: Packaging of the World

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Feasibility study for Winery Girolamo Martina Franca Italy.

The wine label evokes the history and identity of the Trulli of Alberobello.

Design by Domenico Buttazzo | Source :: Packaging of the World

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The ini­tial ap­proach to the de­vel­op­ment of this de­sign is based on a fun­da­men­tal premise: dif­fer­en­ti­a­tion. The idea was to give a prod­uct which stands out from the rest of the range wines Prince of Viana. There are three ax­es around which re­volves the de­sign of this Lim­it­ed Edi­tion: an or­gan­ic dec­o­ra­tion which is re­peat­ed as a pat­tern, a cen­tral vin­tage ban­ner and a monochro­mat­ic scheme.

Design by Comunicacion Visual | Source :: Packaging of the World

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Brand and design in homage to the Great Liberator José de San Martín. The design is inspired by the letters, post and communication of that time.

From the lands of river Plate to Mendoza, from Santiago to genteel Lima, he went, planting laurels along the way in his triumphal journey, San Martín. San Martín, the lord of war, by secret choice of God, was great when the sun was shining on him, and even greater in the sunset. Great father of the Argentine people, greatest hero of freedom! Beneath his shadow the fatherland grows in virtue, in work, and in peace.

San Martín! San Martín! may your name, the honour and glory of the people of the South, assure for ever the fates of the fatherland enlightened by your light.

Design by Diego Ballester | Source :: Packaging of the World

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