Whether you’re running paid traffic campaigns or a webmaster with social or organic traffic, this interview will help you earn more money. Today we have Matt Shmidt from ProPush.me.

Let’s get started!

Hello Matt, and welcome! Thank you for joining this interview today!

Thanks, glad to be here!

1. Please introduce yourself and ProPush to my readers.

Hello everyone! My name is Matt Shmidt. I’m ProPush’s head of the commercial department and am glad to present our project.

ProPush is a monetization solution developed for publishers, affiliates, and advertisers with landing pages. To put it shortly, ProPush may be interesting for anyone with a website willing to monetize your visitors, whether they subscribe or not.  

As you can guess from the name of our project, ProPush is about Push notifications. It is also about extra profit from your main CPA offers. 

ProPush is user-friendly – it is easy to set up, start working and monitor statistics. As for payment models, users can choose either CPS (Cost Per Subscription) or Revshare. 

2. Great to know! Now that we’re talking about it, which pricing model would you choose for your campaigns? CPS or RevShare? What’s the main difference?

Oh, that’s a simple question. CPS rate is for immediate income, while RevShare is for the long run. 

In CPS, you get instant payouts for each subscribed user. For example, if you bring 1000 subscriptions, 5 cents each — you get $50 right away. And that’s the end of the flow. You’ve got your one-time payout similar to a regular CPA offer.

This payment model is a solution for traffic owners who want to check how Push works for their vertical and return their traffic investments fast.

With the RevShare model, you won’t earn immediately. Each subscriber you get, a unique one or not, will continue receiving notifications from PropellerAds advertisers. Your profit depends on the performance of your subscriber base. With this model, you’re working for the future. Every day your subscriber base grows, and so does your income.

Which one do I choose? Well, it depends on the expectations – fast income or long-term one.

3. Okay. Thanks for clarifying. So, ProPush has high payouts and profitable payment models. What about the payment terms? How do users get their money at ProPush? And how often?

Everything is relatively easy here. We have weekly payments; the minimum payout for all payment methods is $100. We work with Skrill, WebMoney, PayPal, Payoneer, and Wire Transfer. 

It’s worth mentioning that payment methods depend on the country indicated/stated in your account information. So they vary depending on your location, and it’s something we cannot control (we can do a lot of cool things but can’t influence your government laws, sorry). 

Since this is a written interview, we have the privilege to share links here. So if you want to know more about our payment details, just check the link.

4. Weekly payments with a low payment limit are great for cashflow. It’s good to know they’re available at ProPush. Now that we have discussed the most important topic – money, I have a question about your connections! I’m sure anyone familiar with your project is interested to know: How is ProPush connected with PropellerAds?

You might have heard rumors that ProPush is a PropellerAds child. Well, it’s true! 

PropellerAds was a real pioneer in Push technologies and the first advertising network which introduced this ad format in 2018. It was and still is a great success, proved by millions of users. So, PropellerAds had no reason to stop creating new valuable products, and ProPush was developed as one of them – an extra-monetization tool to cover even more needs of advertisers and publishers. 

And you can be sure that we are not a day-fly startup. We established our project three years ago and continue growing with our partners! So we have serious intentions (laughs).

5. Thank you for the transparency, Matt. Now that we have discussed some general stuff let’s get straight back to ProPush. Give us some instructions – how does ProPush work in the backend?

To begin with, I will remind you that ProPush is for extra-monetization. Thus, we help to get additional income for the main campaign.

Here is how it works:

• You add the ProPush subscription tag to the main offer’s landing page
• And continue working with traffic as usual
• Your user opens a landing page and subscribes to Push Notifications
• You get extra profit from these subscriptions 

As you can see, it’s a very easy and even a lazy way to get additional income – literally, you just add the subscription tag and reap the money. In addition, you can use ProPush Tag as the main offer by itself – just create a landing page, set up the Tag, and start gathering subscribers to receive income.

Also, we offer Traffic Back – a solution to monetize your exit traffic. Users that are avoiding subscriptions or closing the opt-in window bring profit now. Here are all five scenarios for Traffic Back:

1. A user subscribes or blocks the opt-in request;
2. The user is already a subscriber;
3. The user swipes away or closes the opt-in window;
4. The user presses the Back button in a browser and leaves;
5. User comes from the irrelevant browser, OS, or platform; 

It works this way: when clicking on the Allow, Deny, or Close buttons, a user appears on the advertising landing page (a user sees relevant ads provided by PropellerAds). 

So you can use both TrafficBack links provided by ProPush as well as your own links. 

6. Imagine you are an affiliate or a website owner. What would be the main advantage of implementing ProPush?

Easy! If I am an affiliate or publisher with ProPush, my income can grow by up to 35% without effort. Why would I ignore such an opportunity? 

I would call it passive income because you do almost nothing. And in case you want to earn even more, you can optimize your marketing funnel. Try different landings and make sure you test various scenarios with Traffic Back. 

What is more, pay attention to ProPush if you work with low-payout offers (like Sweepstakes, Surveys, or Single-Opt-In offers) and have a lower ROI/margin with the said offer. With Push monetization, you can get additional income which can improve overall ROI for the source, allowing you to further up the rates and scale the main campaign.

By the way, if you are not an affiliate marketer but own a website and get traffic from any source, you can monetize this traffic with Push notifications – this will put some money in your pocket. 

7. Well, I agree – no reason to ignore additional monetization. I can confirm I’ve seen around 30% extra ROI in my pop traffic campaigns with ProPush and approximately 20% extra revenue in my organic traffic websites.

Some website publishers have told me they see anywhere between an additional 10% to 60%, depending on their current monetization method! But you know, I and many other affiliates have tried multiple ad networks to monetize traffic by building push subscribers databases. Yet, ProPush is one of the highest paying, if not the best, at the moment. What’s your secret?!

Let’s take a look at the facts. You, Servando, are an active Afflift forum user. I bet you’ve seen many ProPush customers there. And the results they share are incredible. Some users claim to boost their income up to 80%! So, first – it brings you money. And we have the highest rates in the market. 

Second – Traffic Back and numerous monetization scenarios. It seemed impossible to earn on users who closed the subscription form or users who left your landing page. However, we made it come true. We developed a highly-technological rotation algorithm that picks relevant offers regarding user characteristics. This way, users appear on the alternative offer page while you get a second monetization chance: more variants – more opportunities to earn.

Third, since we cooperate with PropellerAds, you can be sure of our tools’ efficiency. Not to mention the quality of ads – we stand for it. PropellerAds has 11 years of experience and a bunch of high-tech developments to choose the most relevant offer for every user. That is why our rates are that beneficial – we know we will monetize your audience in the best possible way. 

Last but not least, extra-monetization with ProPush is super-easy. Literally, you don’t have to make any effort – just set the Tag and see your income grow. 

So there is no secret. We just care about what we do and how it influences the industry.

8. Alright. That sounds reasonable. I bet our readers want some practical advice before they rush installing the ProPush tag. Are there any hot GEOs, verticals, and operating systems/browsers people should target to maximize their monetization with you?

I will gladly share some of our insights – we get them right from the freshest statistics. Our recent data shows Indonesia, Malaysia, the Philippines, and New Zealand are the hottest GEOs. Chrome is the best choice for the browser, and Android is the operating system we recommend working with.

Our best converting verticals for extra-monetization are sweepstakes, dating, utilities, eCommerce, and gaming. However, you can work with almost all of them (except adult content, as it’s forbidden in ProPush) because the subscription collection doesn’t depend on the main offer funnel.

I hope it helps! And if you want more tips, case studies, and other materials – visit our blog.

9. Well, I didn’t expect to see New Zealand in the HOT geo list as it’s a smaller country (in terms of population)! Thanks for the insights. I’m sure my readers will launch a few campaigns after reading your recommendations. Finally, do you have any extra advice to share? Limitations? Productivity recipes? 

I have one! Guys, we don’t recommend choosing push traffic when you use ProPush. The thing is that users who already interact with push notifications show low performance. 

It happens because users already interact with push notifications, so getting, even more could be pretty bothersome for them. Instead, you can try Popunder. There will be new users who are likely not subscribed to push notifications.

And if you see that you are stuck and your performance is getting low, you can always ask for help at support@propush.me. Our support team takes a personalized approach. They go deep into all use cases and know the industry and product. So they can give an appropriate recommendation for your particular case.

Thanks, Matt, for the info! I noticed the best results when running pop campaigns. Organic SEO traffic also works well in my tests. The conversion rate and payouts change significantly depending on your geo and vertical.

I believe this interview was helpful for my readers! There are a lot of tips that I will use in my next campaign!

It’s been a pleasure to have you and the ProPush team on my blog to answer some questions. You and the PropellerAds team continuously develop exciting technologies and features to profit from our traffic. Keep rocking! If you’re interested in a step-by-step guide, check out my full ProPush review here.

The post An interview with ProPush’s head of the commercial department appeared first on Servando Silva.

Affiliates are all about optimization and automation. We all want to achieve more with less: less money, less time, or both.

A pretty big trend at the afflift forum has been CPA Goal campaigns. Each network has its way of working with CPA bidding, but basically, it’s all about leaving the algorithm to do the work in terms of optimization and bidding to achieve the highest ROI.

Rule-based Optimizacion

While CPA bidding is excellent, sometimes I prefer to optimize on my terms and enjoy the process from red to green. That doesn’t mean I like wasting my time. I just like setting my optimization filters as they can vary between different campaigns, CRs, payouts, etc.

PropellerAds recently launched Rule-based optimization, allowing us to define rules and targets to optimize our campaigns. This feature works for CPC Push and Interstitial campaigns (instead of the CPA goal, which doesn’t need RBO).

For example, if I had an offer that pays $1 CPL and I wanted to pause any zone (website) that spends $2 and hasn’t converted yet, I would add a rule like this in my campaign:

And automatically, it will exclude all of the zones that aren’t performing well without me touching anything or doing any manual optimization (A.k.a., copy/paste dozens of zones every day).

Another example could be when you have a converting offer and want to increase your volume by raising the bids per zone (individually).

Here, I’ll be increasing my bids by $0.1 every 24 hours if a zone has more than 2 conversions and an ROI over 20%. You can also set a max bid ($1.5 in this example) as you don’t want to overbid and increase your bid to the moon.

And the opposite is true as well. If you have a converting zone, but the ROI is very low, almost breaking even, you could add a rule where it decreases the bid in small steps until the ROI goes up (assuming traffic volume doesn’t go down). Here’s how I’d do it:

I’m a fan of RBO (rule-based optimization) more than I’m a fan of CPA bidding campaigns, as I can retain some control and adjust my targeting filters quicker without spending a ton of budget in the testing phase.

Get a $60 bonus (30%) on your first $200 deposit to start testing their traffic.

How to get the code?

• Sign up here: SIGN UP LINK.
• Send the secret word “SERVANDO” and your account’s email to live chat with the Support Team
• Get your promo code with a $60 bonus and apply it
• Please note that this is a welcome bonus and can be applied for the first deposit only

Multiformat CPA Goal campaigns

Another exciting feature recently added to PropellerAds is “Multiformat CPA Goal campaigns.” If you have multiple campaigns that perform similar within different ad formats, or if you want to test things quicker to see what works, this feature will save you a few minutes per test.

You can create 3 campaigns simultaneously as long as you’re running CPA goal campaigns. Here’s how it works. First, create a new campaign and make sure you’re bidding on CPA. You’ll find 2 switches below the pricing model where you can replicate the same campaign for on-click (popunder) traffic and interstitials:

Now proceed to fill in all of the details of your campaign, including targeting, devices, creatives, etc.

But now, you might wonder, how will you track your campaigns if the ad formats are different? Popunders don’t even need creatives! Right?

Well, here are the recommended macros, including {adformat} so you can track everything correctly:

Besides that, you can set different campaign budgets for each ad format. The budget isn’t shared between the 3 campaigns as that would be pretty annoying:

Finally, if you’re building your audiences with PropellerAds, you can set separate audiences for each ad format. Propeller ads are one of the only networks that focus on pop/push traffic that allows you to build retargeting audiences (an essential feature for search and social ads).

As you can see from the pic above, you can also set different audience interests in each campaign (Demographic & Interests targeting is available only for Push campaigns).

Propeller has built a massive database during the last year to segment their audiences based on different interests and ages, which again is something you barely see in networks that focus on pop/push. Kudos to them, as the interests match what affiliates promote on their network.

Get a $60 bonus (30%) on your first $200 deposit to start testing their traffic.

How to get the code?

• Sign up here: SIGN UP LINK.
• Send the secret word “SERVANDO” and your account’s email to live chat with the Support Team
• Get your promo code with a $60 bonus and apply it
• Please note that this is a welcome bonus and can be applied for the first deposit only

Have you tried PropellerAds for your affiliate campaigns before? Are you using any of these features? If not, give them a try and let me know your thoughts in the comments below.

Talk to you soon!

The post PropellerAds now has Rule-Based Optimization and Multiformat CPA Goal campaigns appeared first on Servando Silva.

In this review, we will cover the advantages of RichAds, its registration and campaign setup procedures, and the bonuses the ad network has in store for its partners. 

Let’s get started!

RichAds: advantages and features

RichAds possess several key advantages that inspire trust for them among webmasters:

• Large volumes. The number of RichAds unique daily impressions exceeds 5 billion;
• Wide choice of GEOs. The ad network works with more than 220 GEOs all over the world, increasing its volumes even in less popular regions;
• Quick moderation. Moderators here work 24/7 and check ads within 10-15 minutes. The rules aren’t strict, as long as you don’t promote drugs or alcohol and avoid shock and mature content in your creatives;
• Convenient traffic segmentation. All the traffic is divided into 4 groups, which differ in price and efficiency. For example, Premium traffic is 61% more efficient than other types of traffic;
• Flexible creatives policy. You can upload creatives in bulk – up to 10 at a time, and if you run out of ideas for promo materials, you can request custom creatives from our managers;
• Advanced optimization tools. RichAds uses advanced optimization solutions such as Target CPA, Automated rules, and others. For example, Target CPA sorts publishers based on ad performance and automatically adjusts the bid to bring it closer to the desired value. This way, you can achieve even 300% ROI.

RichAds has many advantages. If you want to see them all in practice, look at the next section, where we show you how to register on the platform and set up your first ad campaign.

How to work with RichAds?

Let’s figure out how to register with this ad network and launch a campaign.

Registering

Click “Sign Up” on the homepage to start the registration procedure.

You’ll be redirected to the registration form. Enter your email, make up a password, and leave some instant messenger contact info and your experience with push notifications and pops. The latter is needed to personalize the support of your future manager.

After inputting all the data, click “Get Started.”

The last registration stage is choosing the type of account you’ll have. They have different annual spend and deposit limits as well as specific features. There are 4 account types in total: 

• Rookie. Mandatory spend level – at least $150. This tariff plan includes all the ad network’s basic features like the ability to create an unlimited number of campaigns; 
• Professional. Spend level – at least $500. This plan enables you to request whitelists and expert expertise as well as claim partner bonuses;  
• King. Spend level – at least $3.000. In addition to the mentioned features, this plan provides access to API, priority moderation, and the ability to request custom creatives;  
• Custom. This option is for affiliates that failed to find a suitable plan. Just enter your monthly spend level, and RichAds will show you the advantages your account can get.

That’s essentially it for the registration procedure. But to access all the ad network features, you need to set up postback and connect a tracker. You can do this in the “Tracking” section in the upper menu. If you have any questions – contact your manager, and they will show you how to connect a tracker or go to the special section in the RichAds blog.

After setting everything up, you’re ready to launch your first ad campaign. Let’s cover how to do that.

Launching a campaign

For starters, you need to choose a type of traffic. There are 4 options in total:

• Push
• Pops
• In-page
• Direct click

1. First, you should choose an optimization strategy. You can set it manually or use Target CPA, an algorithm that sorts publishers based on performance. You can read more about the algorithm here.

2. The next step is setting up creatives. First, set the priority between the CTR and CVR. RichAds will show the most clickable ads more often if you choose the CTR. And if you select CVR, the creatives that bring more conversions will be the priority. 

Next, you must enter the title and content (if we are talking about push notifications) and the landing page URL and add images. In the window on the right, you can see the previews.

3. Next, set up the targeting. Enter the country, regions, and cities in which you plan to display ads. This section can also specify the device type and set user impression and click limits.

4. Then, choose your CPA goal in the “Goal” tab. Select your objectives and the optimal TA price. You can choose between conversion, approved conversion, and landing page.

5. In the “Budget” tab, set up how the ad network should manage your funds. You can set a daily budget or choose the unlimited option and pick an ASAP or Even strategy. The former’s goal is to spend the budget as quickly as possible, and the latter’s is to spend the funds evenly. 

That’s all for the setup technically, but RichAds offers a couple more setup features. You can find them in the bottom left corner.

6. In the “Advanced targeting” tab, you can fine-tune the promotion process: select browsers, languages, OSs, the connection type, and other options in this section.

7. In the “Sources” tab, you can select the type of traffic you want to use. You can also set up publisher black- and whitelists. You will find the “Micro Bidding” feature at the bottom, which is needed for targeted bid adjustments. You can read more about it here.

8. The next section is “Automated Rules,” where you can set up auto-rules. Using this, you can, for example, compile blacklists of publishers by adding poorly-performing websites to them. You can read more about the feature here.

9. And the last section is “Schedule.” Here you can set up time targeting and the time when the campaign will launch and stop.

And that completes the setup! 

Fill out the forms and click “Create,” You will submit the campaign for moderation. Once the campaign is approved, you can track the results in the “Tracking” tab.

RichAds bonuses

The company regularly holds promotions for its partners. You can learn more about them in the “Bonuses” section of your personal account:

Also, RichAds has a referral program – you can get a bonus for your balance worth 5% of the first deposit made by each person you refer.

And for our readers, RichAds have prepared a special bonus – enter the promo code “SERVANDO” and get +10% off your first deposit!

In conclusion

RichAds is one of the largest providers of Push, Pop, Calendar, In-page, and Direct click traffic on favorable terms, a user-friendly ad account, and advanced algorithms. Now you know how this ad network works, meaning it’s time to test all its advantages in practice!

Start your campaign now!

The post RichAds Review: Where scale meets performance appeared first on Servando Silva.

Galaksion has been operating since 2014, and they have high-quality traffic without intermediaries, something we affiliates love to see in this industry where there are a lot of brokers. They operate as an SSP (Self-service platform) where you can create your campaigns and optimize them using different tools to achieve profits. Let’s have a deeper look.

First, you need to sign up and create an account. The signup page is straightforward, and the process only takes a minute or two. After that, you’ll need to confirm your email, and your account will be ready to go.

Make sure you add the Promo code SERVANDO15 to get an extra 15% on your first deposit.

Once you have an active account, you can log in, and there you’ll find an easy-to-understand dashboard with all the menus and data you’d expect to see from a traffic source.

Payment methods

Before launching a campaign, you’ll need to top up your account. Galaksion supports multiple payment methods, including:

• Webmoney
• VISA
• Paxum
• Wire transfers

The minimum deposit amount is 50 euros, which is excellent for people who want to give it a test but don’t have $200-500 to get started. The only payment method I’d like to see in the future is PayPal.

As for the promo code, you don’t need to enter it here again, as you already used it on the signup page.

Traffic estimator and creatives database (Galaksion)

Once you’ve topped up your account, it’s worth looking at the traffic volume available for each ad format and geo. Go to the “traffic volumes” menu, and there you can filter the stats by country, OS, and the desired ad format. You will also be able to check the recommended CPM.

Galaksion has traffic available in about 160 geos. Here are the main locations:

• Asia: ID, IN, MY, PH, TH, VN, SG
• Arabic geos: AE, SA, KW, EG, PK
• Tier-1: US, GB, CA, AU
• Europe: IT, FR, ES, DE
• LATAM: BR, MX, AR, PE, CO
• Africa: ZA, NG, EG, DZ
• CIS: RU, UA, KZ, BY, UZ

Another thing I wanted to mention is the database of creative templates since this is something I’ve never seen in a traffic source before.

Here, you can find multiple creatives that have already been tested for push notifications, native, and on-page push notifications. You can also search by keyword, select a category, and filter by country and platform.

While this database won’t be as extensive or detailed as a spy tool, it’s worth looking for people with tight budgets to give you an initial idea of the creatives used in each geo. And it’s completely free!

What can we promote with Galaksion?

Galaksion has a set of multiple ad formats available to buy traffic from. Here’s the complete list:

• Popup (Popunder)
• Push-Notification
• On-Page Notification
• Native
• Mobile Push-up
• Interstitial (new 2021)

Unlike many other sources with pop-under or push notifications, you’ll find a few extra options to test or scale your campaigns with Galaksion.

Some of the best offer categories and ad formats combinations lately are:

• Push: e-commerce, utilities, nutra, apps, browser extensions, sweepstakes, dating, finance
• Native: e-commerce, nutra, games, dating
• Popunder: e-commerce, utilities, browser extensions, apps, VPN, sweepstakes, games, online cinemas, and music apps, push subscriptions
• On-page: utilities, nutra, apps, browser extensions, sweepstakes, dating, finance

As you can see, multiple combinations work for you as an affiliate. Grab your offer link and a few landing pages, and create a campaign!

Creating your first campaign on Galaksion

Creating a campaign is pretty simple here. The UI is fast, and you have to fill out a few forms to send for approval.

First, you’ll see this menu where you’ll have to enter the basic data of your campaign.

1. Campaign name. Keep it clean and organized.
2. Business model, which I call the bidding model. Here, you can choose different bidding methods such as CPM, CPA, and CPC in some cases.
3. Then you have to choose the ad format you want to use to promote your offer.
4. Finally, if you’re running a CPA campaign you have to set a test budget.
5. There’s an additional option to add creatives if you run push, interstitial and native campaigns.

A quick word on the CPA pricing model:

CPA bidding is available for Push and On-Page Notifications along with Popunder and Interstitial. With CPA bidding, you only pay for conversions if you find a well-performing campaign.

How does it work?

You will be asked to define a test budget when creating a campaign. The testing budget is used to cover the cost of the test or simply to cover traffic costs. After the test finishes, Galaksion will charge money from your regular balance as the campaign generates conversions.

Galaksion blocks the test budget on balance until the end of the test (the minimum amount of the test budget is $20 for Popup/Popunder campaigns and $10 for On-Page Notification or Push-Notification campaigns). If the test is successful, a part or all of the budget will be returned to the balance. The success is determined by the presence of conversions at a competitive price, which depends on the specified targeting settings.

In my opinion, CPA bidding is excellent for testing campaigns that are already working on other traffic sources or moving proven campaigns from CPM to CPA bidding. CPA bidding puts the algorithm to work for you, but the test budget is there to protect the publishers and get a sample of your conversion rates before spending more money.

Now that we have gone over the bidding details, let’s move down to continue our campaign creation. Now you’ll have to select different filtering options, as shown in the following image:

1. Geo or country. 1 per campaign is recommended.
2. Platform (mobile or desktop, Wifi or 3G)
3. OS (Android, iOS, Windows, Mac, etc.) and browsers.
4. Whitelisting or blacklisting zones (websites)

I usually ignore the start and end dates as I want to run my campaigns forever as long as they’re profitable. And for the zones, you can leave them blank until you gather enough data to start optimizing your campaign.

If you click the “advanced” switch, you will have a few extra targeting options, such as:

• Region
• City
• Time targeting
• Frequency cap
• Mobile Operator

Finally, let’s scroll down to the last part of the campaign creation menu. Here you will need to set budgets and your tracking link.

1. Daily budget (very important if you don’t want to drain your account)
2. Total budget (I usually set a very high number like $10,000 to make the test. You can control your daily budget anyways)
3. Link URL: Here goes your tracking link

As you can see, I don’t set an impressions cap, but you can do that or just set a huge number and let the budget cap the traffic.

Before submitting your campaign, you’ll see the tracking tokens available to optimize it. Add them to your tracker’s template or create a new traffic source just like I did here in Voluum:

Galaksion allows you to track sources, countries, creatives, and campaign IDs. Most of your optimization will be done on the sources side and maybe OS/browser, but you can track that without additional tokens.

Don’t forget to add the cost, click ID tokens to track everything correctly in your tracker, and pass conversions back to the traffic source if you’re running CPA bidding campaigns.

Other than that, if you’re running push/interstitial/native campaigns, you can also optimize your campaign by creatives. Galaksion allows you to upload up to 10 creatives to A/B Test. You can manually block the worst-performing ones or let the system do it with auto-optimization by identifying the creatives with the highest conversion rate and CTR.

That’s pretty much it! The approval process usually takes less than 1 hour on weekdays, and you can track your moderation status in the “campaigns” menu.

Galaksion Bonus programs

Before closing this review, I want to mention that Galaksion also has some bonus programs for its advertisers. The referral program gets you 3% of the ad spend for every advertiser you send, and this bonus is credited to your monthly balance every month.

Your referral will also receive a 10% bonus if he replenishes the advertising account within 24 hours of registering.

Another program is the Galaksion Advertiser League. Every month, Galaksion launches a new “mission” on the platform, and advertisers are welcome to accept the challenge and fulfill the conditions. You get rewarded in gCoins (Galaksion coins) that can be saved or spent in the gift shop for rewards, such as a smartphone.

And there it is. Now that you know how Galaksion works, give it a chance and scale up your best campaigns using multiple ad formats. Make sure you add the Promo code SERVANDO15 during the signup process to get an extra 15% on your first deposit.

Talk to you later!

The post Galaksion Ads review – Direct traffic from webmasters appeared first on Servando Silva.

Push House is one of those networks I’ve heard mentioned in the forums a few times with good recommendations, yet I never tested them before.

There are too many push ad networks, and you can only focus on some before dividing your attention too much. However, you should give Push House a try if you’re interested in push traffic and a few other new ad formats.

Push House was founded in 2018, so it’s one of the networks that got into the push notifications game.

Covering 180 countries and with more than 700 million active subscribers, their main traffic sources are classic push notifications and In-Page Push.

Some of their traffic comes from direct publishers, but you also get access to a database of dozens of external feeds in case you want to scale your campaigns all within one platform.

Push House – Payment methods

Push House accepts payments from various methods, including VISA, Mastercard, WebMoney, Bitcoin, Capitalist, and more. The only other payment method I wish they had is PayPal, and I’m sure many advertisers from other countries would love to have that option available.

The minimum amount to top up is $50, but you can use the bonus code servandosilva to get a 10% bonus on your first deposit. Sign up here.

This promo coupon has no expiration date and no limits. You can deposit $50, $500, or $5,000, and you’ll get your 10%

Available volume and campaign creation

Before launching a campaign, you want to look at the available volumes to plan your budget. Push.House has two main ad formats, Push and In-Page Push notifications.

The ad formats where you can find good volume are PWA and push notifications (classic).

You can check the last 24 hours’ stats from the dashboard and plan accordingly as the volumes are different on desktop and mobile. Mobile traffic always has more volume available with push notifications due to Android being the main OS that allows them.

You’ll be able to see the minimum, average, and maximum bids and sort them by price or volume in the device you want to run campaigns.

Let’s go over the process to create a campaign on Push House.

Click the desired ad format in the left menu and then “create a campaign.” You’ll now see a menu where you need to input all the essential data of your campaign, including:

• Title
• Link = your campaign URL
• Geo
• CPC
• City
• Devices
• Subscription age
• OS
• Language
• Creatives

Since you’re running push traffic, you’ll need to submit a 192x192px icon and a 492×328 image. The icon and the title are the most critical factors of a push notification ad, but you still want to submit a picture in case the notifications are fully displayed on the user’s phone.

Another thing you can play with is the subscription age filter. Some subscribers perform better when they’ve been receiving notifications for less than a week.

As for your campaign URL, you need to input your tracker’s URL, including the dynamic tokens from Push House. Voluum already has a template for this traffic source, but you should add as many tokens as possible for each ad format no matter which tracker you use. Feel free to use the same template I’m using below:

After that, Push-House’ll show you a calendar to select the schedule of your campaign. This is useful if you want to daypart your campaign, but initially, I’d leave everything enabled. If your budget is very tight and your running notifications, you could perhaps disable the hours during the nighttime and run traffic from 8, or 9 am to 10 pm. Keep in mind that the timezone is UTC+2, and you need to adapt it to the geo you’re going to run traffic from.

After that, you need to set your ad budgets and filters if you’ve got any.

It’s very important to set a daily budget or daily clicks limit, but considering the nature of push notifications, don’t be surprised if your campaign spends a bit more or less than what you set.

Also, you can type an audience or add a whitelist here (that label that is still being shown in Russian below). You can create lists and use them as blacklists or whitelists in the dashboard to reuse them in many campaigns simultaneously.

Finally, if you left the “allow feeds” option enabled in the last picture, you’ll be able to select from dozens of feeds that will send you traffic outside of the direct publishers from Push House. To enable this option, you must have at least $70 left in your account, as it gives you access to a much bigger traffic volume.

Keep in mind that each feed is a different subscription database, and it contains traffic from various websites and multiple countries. If you hover your mouse over any feed, you’ll see a summary of the clicks received from that feed in the last 24 hours.

To track the performance of each feed, make sure you’re using the feed token as shown in my Voluum screenshot from above. Otherwise, it will be a mess, and you won’t be able to optimize your campaign correctly.

The most critical factor in optimizing initially in your push campaigns are sites. Still, if you notice a feed of websites performing poorly, you can block it altogether instead of waiting for each website to send you traffic.

After getting enough data, check out the browser version, language, and other filters to optimize your campaign.

That’s basically how this traffic source works. You can, of course, create campaigns with other ad formats, and the process will be pretty similar, with different tracking macros and perhaps without creatives depending on what you’re running.

Take advantage of the lower competition available in this traffic source. If you’re interested in giving it a try, make sure you sign up here and use the coupon servandosilva during your first deposit to get your 10% bonus.

Talk to you in the following article!

The post Push House Review – Push notifications and more appeared first on Servando Silva.

PropellerAds used to be one of the biggest pop traffic sources back in the day, and they were also one of the first networks to get into the web push notifications trend since 2017. Some networks caught up in 2018, and others have been thinking of adding push notifications, but it’s 2020, and they still don’t have it available.

PropellerAds has an excellent platform to create campaigns, add funds, create custom audiences, and analyze traffic volume to make everything easy for the media buyers. Here’s a quick look at the dashboard:

As for adding funds, Propeller allows you to pay with a credit card, Union Pay, PayPal, Skrill, and even American Express.

Get a $60 bonus (30%) on your first $200 deposit to start testing their traffic.

How to get the code?

• Sign up here: SIGN UP LINK.
• Send the secret word “SERVANDO” and your account’s email to live chat with Support Team
• Get your promo code with a $60 bonus and apply it
• Please note that this is a welcome bonus and can be applied for the first deposit only
• Coupon expires May 31th 2022, hurry up!

Aside from having a good interface to buy traffic, Propeller has traffic charts where you can plan your campaigns based on the daily volume of yesterday’s traffic. Here, you can select your ad type, country, OS, and devices and plan accordingly based on the number of impressions and bid rates, and get started with an Optimal CPM rate:

Here’s another example of push traffic. India and Brazil have been the top volume push countries in the last year, and the rates can be super cheap per click. Again, plan accordingly, and don’t forget to factor in the offer payout when defining your daily budgets.

As for creating a campaign, the process is straightforward. Perhaps the best feature of PropellerAds is having the total available traffic chart on the right side, which updates in real-time based on the settings and filters you select for your campaign. Most networks don’t have that feature, so you need to test and guess different bids as the tables only give you a generic view of the actual prices.

After selecting the type of campaign (Popunder, Push Notifications, Native Ads) and pricing model (CPM, CPC, SmartCPM, or CPA Goal 2.0), you need to upload your creatives.

In this example, I will be creating a push notification campaign, so we will need to write a title, description and upload images.

Propeller already allows you to upload multiple creatives in the same campaign to split test and optimize without duplicating campaigns. Use {bannerid} token to track the performance of each creative.

You’ll need to upload native, push, and interstitial ads creatives. For on-click ads (pops), you need your landing page URL.

In December 2019, a new Push notification ad type was introduced to Propeller Ads, which gained some traction. They are called In-page push notifications ads, and you can select them when creating a push campaign in your account:

The main difference between this type of ad vs. the typical push notifications is that the notifications are shown when the user visits the website and not after subscribing to a list.

This makes the traffic more targeted, and hopefully, we will see more networks adding this type of ad soon.

Here’s what an in-page push notification looks like:

Another advantage of using this type of ad is that they’re not limited to a browser or OS. So if you’ve been waiting for a couple of years to monetize iOS traffic with push finally, this is your chance

Let’s go back to the campaign creation process now.

PropellerAds has implemented some filters for traffic based on the quality and engagement of the users. First, they offer you buying Premium traffic from premium websites (more volume and better quality). Of course, this comes at a higher price, but it might be worth testing for your campaigns.

They also allow you to target all users or users based on activity (high, medium, or low CTR), and the prices change accordingly. Initially, I prefer testing with all users, but later, you can create 3 campaigns with different bids and test which database performs better for your offers.

After that, you’ll need to fill the regular stuff, like country, budget, devices, OS, and browser, and you’d do in any other network, and you’re good to go. Your campaign usually gets approved in less than 24 hours, depending on the time zone and day of the week.

Set up retargeting in the “audience” section. It’s available for all ad formats.

One last thing before sending your campaign your approval. There’s a Smart Optimization Tools menu that helps you auto-optimize your campaign based on a goal you establish, helping you get conversions for your target price. “The algorithm finds all ad placements (zones) that are not bringing conversions or where conversion price exceeds your target CPA value and automatically excludes them from your traffic sources,” mentioned in their blog.

For this feature to work, you need to configure your postback correctly from the tracker (I use Voluum) to the traffic source.

This is all you need to get started with PropellerAds. If you haven’t tested their traffic now, it’s a good time as they are one of the biggest push networks with a 500+ million subscriber user base, and also, they have recently added their Native Ad widgets (with both CPC and CPM bidding models). The support team is always online and waiting for you in the live chat, the blue icon in the lower right corner.

Some of the best verticals working with PropellerAds are dating (mainstream) sweepstakes, gambling, finance, COD, nutrition, betting, casino, e-commerce.

Get a $60 bonus (30%) on your first $200 deposit to start testing their traffic.

How to get the code?

• Sign up here: SIGN UP LINK.
• Send the secret word “SERVANDO” and your account’s email to live chat with Support Team
• Get your promo code with a $60 bonus and apply it
• Please note that this is a welcome bonus and can be applied for the first deposit only
• Coupon expires May 31th 2022, hurry up!

Finally, if you’re using Voluum or any similar tracker, this is how I set up my tracking tokens for pop under traffic at Propeller:

If you’re running push ads, you might need to tweak it a bit as the tokens are different, but Voluum has already included both profiles in their tracker, so load them, and you’ll be good to go.

FAQ

Talk to you next time!

The post PropellerAds Review + Coupon appeared first on Servando Silva.

If you like that idea, let me introduce you to ProPush.me.

Push notifications have been hot for a few years already, and everybody in the industry knows they can buy traffic from push notification databases in many traffic sources to monetize with CPA offers.

And of course, there are a lot of webmasters that are monetizing their traffic with push notification ads. However, as an affiliate, you can also monetize your traffic with push monetizations and increase your ROI.

Over the last couple of years, I have tested multiple ways to do this with different networks. The best one to monetize your push subscribers in the previous year is ProPush.

Why?

It pays way more than the rest. Simple as that. It’s not even a competition at this point.

ProPush.me is a network created for affiliates by PropellerAds. PropellerAds is one of the most popular networks for pop-under and push notifications traffic, so it makes sense that they’re the best network around to offer a solution solely for building push notification databases and monetizing them.

With ProPush, you can monetize your traffic via CPS or Rev. Share, and it’s pretty easy to set up. It took me 10 minutes to get started and add the script on my landing pages.

To give you an idea, here’s how much they pay right now for every 1,000 subscribers in their top countries and platforms:

As you can see, you could make an extra $100+ for every 1,000 subscribers you get from tier 1 countries such as Canada, the USA, Australia, and New Zealand.

This rate changes depending on your device, OS, and GEO, and you can check the rates every month in real-time from your dashboard to see what’s hot.

And remember, push notifications can only be triggered on Android, Windows, and Mac OS. Most of the volume and the highest conversion rates happen on Android, but sometimes Windows pays excellent rates too.

The most popular sources where I’ve seen affiliates using ProPush are Pop-under ads, social traffic, remnant traffic, and other types of paid traffic in general. It makes sense because the traffic is cheap (pop-under, for example), and you get thousands of views per day, which means you can build a massive database in a few days and make money from it for several weeks.

With ProPush, there are three different methods to make money:

1. Extra monetization on your affiliate campaigns and landing pages (tutorial below).
2. Monetizing your own website. Great for organic or social traffic.
3. TrafficBack. Set up a link to monetize 100% of your traffic.

We will go over how to set up your Propush tag in your landing pages in a minute, and assuming you’re buying traffic but don’t own websites with organic traffic, the third option can be helpful for affiliates too.

With the traffic back option, you can monetize 100% of your traffic no matter what happens in your funnel. A few examples are:

• After a user subscribes or blocks a push notification from method 1.
• If a user swipes a window on mobile or closes the subscription window
• If a user is an active subscriber already
• If a user comes from an unsupported targeting such as OS, browser, or device

All the methods from above could make you some additional revenue.

Set up your ProPush.me tag on your landing pages

Let’s check out how to set up your ProPush tag and add it to your affiliate landing pages.

First, create an account and verify it as you’d do with any other network.

Then go to your dashboard and click “sites” in the left menu:

There, you will find an empty list (I have multiple sites already) where you can start adding your domains. Click the “add source” button, and then you’ll see two options:

If you’re a webmaster and have tons of traffic to monetize, select “website” and continue with this tutorial.

If you’re an affiliate and you’re buying traffic and sending it to your landing page, select “landing page” and move on.

Now you will need to input your domain name and wait until ProPush approves it:

Usually, it only takes a few minutes to a few hours to get your domain approved. If you have multiple landing pages under one domain, send the domain root URL (set up a landing page there), so you don’t have to send a new request for every landing page you use.

Just make sure your landing pages follow their rules. Propush.me doesn’t allow any landing pages that show:

• Adult content (same as PropellerAds)
• Aggressive tactics
• Tech support
• Violence
• Copyrighted brands
• etc.

Once your domain has been approved, you will receive an email, and then you can proceed to install your ProPush tag.

To install your tag, you need to follow two steps.

First, you need to verify that the domain you sent before for approval is actually under your possession. You will be asked to download a file and add it to the root of your site (you can do it via FTP/SSH).

Once you have done that, click the “verify” button. Sometimes you need to wait a few minutes (or clear your cache if it’s a whole website) before ProPush can verify it.

Now it’s time to install your push subscription tag.

You will be required to download a second file and upload it (again) to the root directory. This is the file that will trigger the push collection box in your landing pages, and it will work for any landing page inside that domain as long as it’s located in the root folder.

After uploading it, click the “verify uploading” button and scroll down to the script. Please copy and paste that script in your landing page code, right in the <head>, so it triggers the javascript file you uploaded to the root folder.

And that’s it!

Your landing page will start prompting every visitor to become push subscribers, and you will be able to check your stats and dashboard to see how much you are earning per day, including your conversion rate, impressions, CPMs, and more.

Propush.me also allows you to drill down the stats and filter by countries, OS, sites, and zones (you can have multiple zones per domain).

ProPush-me earnings and payments

How much can you earn per day?

Well, that depends on how much volume of traffic you’re buying every day, right?

And your conversion rate as well as geo, device, etc.

To help you with a concrete example, I usually see around 20 to 30% extra revenue with ProPush, and it rarely affects my landing page conversion rate (flow).

So if you’re running a $2,000 per day campaign, you could be making an extra $500 per day with ProPush, as shown in their latest case study:

Some countries have very high conversion rates between 5 to 10%. Other countries have low conversion rates at around 1-2%. Your traffic source and other parameters will also matter, so your mileage might vary. Do your tests and see how much you can add to your ROI.

By default, you earn on a rev. share basis, but if you’re running good volumes, talk to your manager and see if you can test being paid on a CPA basis.

The best thing about earning money on Revenue share is that your subscribers base will keep growing, and you will make money from them for weeks to come. Overall, I’ve noticed each subscriber makes money for around four weeks, so even if you stop your traffic, your earnings won’t go back to $0 the next day. It will take several weeks or even months to decrease to $0 slowly.

As for payments, Propush pays via PayPal, Payoneer, Skrill, and WebMoney. They pay every time you reach $100, and they can make monthly or weekly payments if you are making more than $100 per week. Here are a few of my latest payments:

Weekly payments are outstanding for cash flow.

I usually consider the money from push subscriptions as extra ROI, and I don’t measure it on my tracker. There are too many events to track, but if you want, you can set up a postback with ProPush. They also have an API if you need it.

Sometimes this added 20-30% could be the difference between having a profitable campaign and being in the red zone. If you’re close to breaking even, ProPush will give you the boost to profits.

ProPush-me conclusions

And that’s it!

Now you know how to increase your affiliate campaign’s ROI by 30% with push notifications. Assuming you have a ton of Android traffic, you might see some great results here!

Sign up here and let me know how it works for you. As I mentioned before, adding push notifications barely affects the conversion flow of your CPA campaigns, so it’s worth a shot

Talk to you in the following article!

The post ProPush.me – Monetizing traffic with push subscriptions appeared first on Servando Silva.

Recently, MOBIPIUM announced an interface update that should give their publishers access to some neat data and extra features to test campaigns. Many networks use widely available dashboards to host their affiliate offers and stats, but others, like MOBIPIUM, develop their own platform to add extra information, features and to make it more unique overall.

If you don’t have an account with them yet you can sign up here and get started.

Let’s have a look at the new interface.

Quick overview and comparison against past days plus hourly evolution analysis

First of all, we have a revamped Dashboard:

Inside the dashboard, we now have more data to understand what’s happening with our campaigns and we can mirror today’s results to previous periods (yesterday, 3 days, 7 days, same week) to identify any fluctuations on the geos or individual offers you’re running.

Besides that, scrolling down the dashboard we now get an “hour evolution” chart where you can sort via clicks, conversions revenue, ECPM, and CR the data of your campaigns by the hour. and again, identify if there are any patterns worth noticing such as best performing time zones or if an offer went down in conversions or CPM for any reason:

You still have access to detailed stats if you want to check any particular data segment, offer, or geo as you would normally do though:

No more top lists needed from your manager

Another thing that was added a few months ago but it’s worth noting if you’re not familiar with MOBIPIUM is the way you can sort out the offers from the market via different filters. While most networks have this option available, my favorite filter on MOBIPIUM is “revenue“.

As you can see in the image above, by filtering by revenue, I can check in real-time the top offers in the network, and I can also filter them by vertical, conversion flow, country and others.

This is great as it decreases friction between the publishers and managers (a.k.a. you don’t need to ask for top offer reports every week) and there’s more transparency. I wish more networks had this way to filter offers.

Pre-landers available right on your dashboard

This is a neat feature just a few networks have available, especially if we talk about mobile content offers and similar verticals. If you’re a new affiliate who knows little to no code this addition is for you. You can now select between multiple pre-landing pages and add them to any offer via quick filters.

Obviously, I still suggest you learn the basics of HTML/CSS/JS and host your landers in the future, but for quick tests or for any person starting in the industry, the pre-landers can be a lifesaver as direct linking doesn’t work most of the time unless your traffic is pre-qualified for the offer.

New Smartlink algorithm

MOBIPIUM is well known for its smartlinks and they keep upgrading its algorithm to achieve the best performance.

You can find anything from adult content, mainstream, entertainment, movies, and variations with or without push notifications (marked as PN) in the smartlinks available to monetize your remnant traffic or anything that doesn’t fit your offer’s rules.

Overall, it might be just small changes but the attention to detail to make our lives easier as media buyers are much appreciated!

If you’re looking for some good converting mobile content offers, you should definitely try MOBIPIUM. Sign up here and get started.

The post MOBIPIUM’s new interface unveiled! – Top mobile offers appeared first on Servando Silva.

I first heard about it from people promoting Nutra offers on FB, but I have since learned Leadbit covers other verticals as we’ll see below.

The top verticals Leadbit covers are:

• Nutra
• Gambling
• Dating

While they might have a few offers from different verticals too, those 3 are the bread and butter and the ones making more $$$ for them. The offers you’ll find at Leadbit have been tested and have a high potential to perform well for your traffic. Let’s check out how to promote some offers.

First of all, you need to sign up and get your account approved. You will get a manager assigned after the approval process and you will be able to sign in to the dashboard to check all the features available:

There are a few menus I want to cover first as you’ll need to set them up before launching any campaigns.

First of all, if you go to the “tools” menu you’ll find a ton of different things to customize your campaigns, including a traffic delivery system, domain parking, global postback, and even a translation service!

Isn’t that nice? Many affiliates struggle with creatives and landing pages because they only speak 1 language and have no idea where to get translations for their assets. This is probably the first time I’ve seen this in an affiliate network.

Besides that, you should set up your global postback according to your tracker’s settings or you will need to do it individually on each offer later.

Now if you go to the “sources” menu in the left side, you will find this:

Here, you need to create a few traffic sources to create your offer links. Select the ad format that’s more similar to the one you’re running and after that, you can even add a title if you want to as I did in the example above.

You don’t need to be specific and mention the traffic source name, but you want to separate them into different categories so that later when you’re sending traffic you can get a quality check and optimize via traffic source instead of just getting paused from an offer because the traffic isn’t backing out.

After you’ve set up your postback URL and created a source now you can go to the offers page and search for an offer to promote.

It’s good practice to ask your affiliate manager for a list of top converting offers when you’re getting started. Make sure you tell them which type of offers you run, the types of traffic and favorite geos if possible to get the best recommendations for you.

Nutra offers

Nutra is the core of Leadbit and the vertical they’re well-known for. Leadbit collaborates with many world-leading Nutra product manufacturers, getting high approval rates, the best payouts, and good caps to scale up your campaigns.

If you’re looking for special nutra deals, Leadbit is your best option.

You can search Nutra offers in the system from 2 categories. The first one is Nutra offers by COD (cash on delivery). These types of offers are available worldwide, but they’re most popular in tier 2 and tier 3 geos. Here’s an example of the offers and payouts available:

Leadbit also has Nutra trials. These offers are more common in tier 1 and tier 2 countries where people are used to paying via credit card and subscribe to trials and rebills. Here’s an example as well:

Overall, if you’re looking for exclusive nutra deals, you’ll find a ton of great offers here.

Gambling offers

Another very strong vertical for Leadit has been gambling and betting. Leadbit has exclusive deals with many of the top advertisers directly, with exclusive rates and conditions for all affiliates worldwide.

Here a quick look at some of the offers available in this vertical, most of which are CPA/CPL based with high payouts:

With around 150 strong gambling offers available (CPL/CPA) and a few apps, you’ve got a lot to choose from if this is your main focus.

Dating offers

Dating is a more common vertical available in many affiliate networks (just a few doing it correctly though) and Leadbit is actively developing it with many advertisers worldwide. Leadbit has got a ton of managers with experience in the dating niche and so far you can find over 200 dating offers (both adult and mainstream) to promote.

Here are a few examples:

Once you have selected an offer to promote, make sure you either request access and select a traffic source, or if the offer is open already, you can select it and create a flow like this:

This setup page helps you create a link for your offer and set up things like the postback URL (in case you don’t have a global postback) and a traffic back URL (in case your traffic isn’t meeting the targeting requirements). Besides that, you can select different offer pages and sources to create different links that later will be added to your favorite tracker.

Now you’re ready to start promoting Leadbit’s offers and make money. And talking about money, here are the payment methods available:

As you can see, there are a ton of options available to get paid. The only option I would like to see added is Payoneer, but other than that we’re good!

You can even receive payments via Bitcoin or simply transfer your balance to Datspush (push traffic source owned by Leadbit) or MGID (native and push ads), in case you’re buying traffic from those.

The minimum payout is $50 for most of the payment methods, which is great for beginners struggling to manage their cash flow and you can get weekly payments on top of that.

Conclusions

This pretty much covers what you’re getting with Leadbit. In conclusion, I’d wrap up with the following points:

• Comprehensive tracking and analytics platform (includes traffic back URLs, multiple offer pages, etc.)
• Fast, low threshold payments
• Hundreds of offers, including high payouts and exclusive gambling/Nutra/dating advertisers
• Dedicated account managers to help you
• 24/7 support
• Assets to run successful campaigns
• Reports containing market overviews and trends
• Multiple tools within Leadbit including banner rotators, API, translations, etc.

As always, you can sign up here to get your account approved faster.

LeadBit has a really great team as they hunt down only the real professionals in the field. Recent events prove this. LeadBit has established a new office in Ukraine, and it has a new head of office, a well-known person in the sphere, founder of AdsBridge, former CMO of AdPlexity, a person with over ten years of experience; Alex Omelianovych. Many of you probably met him at some offline events and know what a great guy he is.

Besides all LeadBit managers are top-notch professionals who know all the ins and outs of affiliate marketing. They’re here 24/7 and ready to help you with any issue you’re having. Their main goal is to bring you fast profits.

Increase your profits with Leadbit!

Leadbit is also running a special offer for my readers. Meet these simple requirements by May 30th and get rewarded. 

1. Get your account approved and text your manager the secret phrase “SERVANDO25” to get a $25 sign-up bonus.
2. Want more? Run any offers with Leadbit and generate at least $2,000 in commissions to receive and additional 10% from your earnings.

Sounds good? Sign up here and get started with Leadbit today.

The post Leadbit Review – Top Nutra, Gambling and Dating offers appeared first on Servando Silva.

I decided to arrange an interview with the CEO of the company to get more information about how they work, their unique advantages over the competition and to get a better panorama of the offers they manage, etc. Let’s get started.

1. Please introduce yourself and the company

Hey Servando! First of all, thank you for your time. My name is Igor Kholin and I’m the CEO of Golden Goose. Let me say a few words about Golden Goose and who we are.

So Golden Goose – is a performance-based marketing platform for all participants in the global mVAS market. We are specialists in Mobile Content Offers for 16 years and we have experience on both sides of the mVAS market: we have been a content provider in the CIS countries since 2005 and in 2016 we have become a global mobile performance network.

For over 6 years we have been creating the global ecosystem of mobile traffic monetization based on DCB (direct carrier billing) for interaction between content providers, service providers, and mobile carriers on one side and media buyers, webmasters, and advertisers networks on the other side. We called this concept of combining all the key players in the mVAS market in one ecosystem – DCB HUB.

2. Where are you based (offices or Home office) and for how long have you been in this industry?

Golden Goose HQ is located in the USA, but we also have Golden Goose Russia is a local branch in Moscow from which it all began 16 years ago. We have been in this business for 16 years and this is our big advantage over our competitors in the mVAS market, as we understand the business needs of both sides of our market well. 

We have been successfully working on the side of the advertiser in Russia and the CIS for a very long time, creating and promoting our own mVAS services, so we perfectly understand all the difficulties that advertisers face in our market – fraud, strict requirements for traffic quality and complex KPIs for user loyalty from operators cellular communication, etc. 

That is why we easily find a common language with mVAS advertisers around the world. At the same time, being one of the largest Affiliate Networks on the international mVAS market, we understand all the difficulties that publishers face and try to take into account the needs of their side as much as possible.

3. Stepping aside from the last 12 months, do you attend any affiliate-related conferences? Which ones are your favorites if so?

Conferences are everything for us!

Before the Covid-19 situation, we constantly attended various conferences. Moreover, we organize our parties all over the world.

From our favorites, we will note such as Affiliate World Europe and Asia, TES, Affiliate Summit West and East, Moscow Affiliate Conference, and many others.

After all, conferences are a great way for networking, making new acquaintances, and relaxing. Of course, if you know how to combine both sides of life, work, and leisure

4. What are the main verticals and conversion flows you focus on at GG and why?

Golden Goose got two verticals Mainstream and Adult and we know how to monetize both of them.

We specialize in mVAS and we work with 1 Click / 2 Click flows. Also, we have Pin submits (prefilled and wifi) and Premium SMS.

We focus on mVAS because these are the simplest offers for a quick start, as well as offers with the widest target audience because the potential audience of mVAS offers are all of the subscribers of mobile operators, i.e. 99% of the inhabitants of the earth.

mVAS offers, unlike other markets, don’t have holds and approvals, they don’t have complicated flows and KPIs, and they do not have Statutory bans in many GEOs like crypto offers.

5. Do you have offers for both desktop and mobile devices or do you focus on some devices in particular?

Yes, we have both formats, but still more of a mobile format. The approximate ratio is 90% to 10%

6. What would you say are Golden Goose’s main strengths or advantages over other platforms? What sets you guys apart from the rest?

I have already mentioned the DCB HUB concept when talking about our team, this concept lies at the heart of our platform and is its advantage. Cross-border trade is a global trend that has become mainstream in the first place thanks to the global development of the Internet. 

Today, Internet users in South Africa or, for example, Argentina can use services and visit sites not only located in their national domain zone but also any other international resources. DCB HUB solves the problem of cross-border for the mVAS market, where a local player – the owner of an entertainment service created for one of the telecom operators in his country, gets access to thousands of publishers from all over the world and finds his target audience there. 

At the same time, affiliates do not need to independently search for and conclude direct contracts with each individual local advertiser and solve the problem of cross-border payments, all this we take upon ourselves. 

In addition, our focus on mVAS allowed us to create a platform that has a large number of tools designed specifically for this market. Our own anti-fraud system that allows you to fight against fraud, which has its own specifics in the mVAS market, built-in analytics for both advertisers and publishers, taking into account the specifics of our market. Your own free traffic tracker and much more.

7. Do you focus on smartlinks as well or mostly standalone offers? 

We have both tools in our platform, but the specifics of our market are such that it is better to focus on working with standalone offers. However, it depends on the type of publisher and for ad networks, we have excellent smartlinks. 

8. Can you tell us some insights on what you’ve noticed works best for media buyers this year in terms of verticals, goes, or ad formats? Any current trends you’ve noticed?

I think Sweepstakes for ZA and the MENA region are the best ones lately.

At the time of publication, these offers are great: KSA 4942 4943 / ZA 4138 4272

9. Which types of traffic are the most common for your offers? 

Pop-up and push traffic are most typical for mVAS in Golden Goose, as well as pre-rolls and native. But some of our publishers drive some traffic from social networks, this traffic is the best for Pin submits.

10. Do you have any recommendations for new affiliates trying to promote your offers or apply to your network?

For beginners, we would like to say that they came the right way. After all, mVAS is the easiest vertical to start in traffic arbitrage. Also for newcomers in our social networks on a weekly basis, we constantly publish various collections of the most optimal offers to start, which we have tested ourselves.

Also, since last year, we have begun to develop a unique service, which definitely has no analogs in our market. For all offers in our system, each of the registered participants can see the average conversion rates and CR in the most popular ad networks, as well as see this for the creatives used for this offer. 

Soon we will launch analytical reports in which everyone can see recommendations in a simple and understandable form – which segment of their traffic is performing ineffectively, which devices have low/high CR rates, etc.

And of course, ask more questions to our friendly managers, they will definitely help with launching campaigns.

11. What are your payment terms? 

We know that cash is king in this industry. That’s why we are the only company in the market to pay daily!

12. Please remind us how people sign up and if you have any skype, telegram, or social media accounts people could follow.

Golden Goose is featured on all major social networks and forums such as Facebook, Linked In, STMforum, Afflift, AffiliateFix, and many others. 

For quick communication with our managers, we recommend Skype: ira_ira1055 or evgenia_larsson

Sign up here.

In conclusion, we would like to say: “Don’t waste your time and grow your revenue under the wing of a powerful company. Join us!”

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