Five Must-Read Posts from Last Week

2012-01-23T12:15:18+11:00

In the year ahead, don’t be surprised when you hear pronouncements such as “social media is over” or that Facebook/Twitter is going the way of MySpace. It is just part of the ongoing cycle of renewal (there must be an end before a new beginning and so on). But just like the “end of branding” or the “Year 2000”, social media will not suddenly disappear – after all, many of us are just starting to get the hang of it. And great articles like these below demonstrate just how healthy this category is! Enjoy!

Great article from Mandi Bateson showing how social media and social networks can be used to save lives. Really.
What is your X-Factor? It’s time to drill down on your value proposition – and to live it. Chris John Savage reminds us that it’s fine to be good, fast and cheap – but no longer enough. You need something more to win.
What’s the secret to a kickass online marketing strategy? Hard work – that’s what. And insight. But you can save yourself some time and check out The Sticky Guide to Online Marketing.
Sometimes – just sometimes – your marketing or social media program isn’t about ROI. Or rather that ROI is further down the list of priorities. Think for example, how do you measure the ROI of a handshake? John Haydon asks the question.
The SOPA-PIPA blackout got the kinds of attention and action that in previous years the media would have pioneered. It took the collective action of millions of connected people. There were no lobbyists. Just a cause and a connection. As Jeff Jarvis explains, we are the lobbyists now.

SOAP Creatives 2012 Predictions

2012-01-19T11:54:17+11:00

Regular readers will know that I am not a fan of predictions (even if I do like a good horoscope). But this one from the team at Soap Creative not only opens the door for conversations with their clients (and potential clients), it also showcases their design skills, approach and track record (six out of ten for last year’s predictions) with a funky sense of humour.

2012 Digital Predictions

View more presentations from Soap Creative

But out of the predictions shown here - what do you think resonates? What do YOU think will change the way you do business in 2012?

Servant of Chaos

Five Must-Read Posts from Last Week

SOAP Creatives 2012 Predictions