The temperature is dropping, and leaves are changing colors. These could only mean one thing — it’s fall! With the arrival of fall comes more than just seasonal changes, it also brings many opportunities for your social media content. From smile-friendly autumn recipes to Halloween festivities, fall is the perfect time to show off what is happening in your office and connect with your patients online. Because fall fun is just around the corner, below are some quick and easy ideas to boost your content this season!

Seasonal Hygiene Tips

Fall is the perfect time to share some seasonal oral health-related tips! Keeping your patients up to date with seasonal tips and tricks is a fantastic way to promote good oral health while also encouraging engagement on your social sites. Consider a blog or Facebook post on some fall tips, such as tooth sensitivity from hot beverages or the importance of wearing mouth guards during fall sports. Also, it is the perfect time to remind your patients of the dangers of too much Halloween candy!

Fall Foliage

As the season changes, so does the scenery around the office. Be sure to capture the changing colors for your social media! Sharing seasonal updates such as photos of the office is a great way to keep your patients involved online. Fun fall activities like visiting a pumpkin patch or local farm are also fantastic ways to highlight local involvement on your social media. A lot of offices see success in having an in-office pumpkin decorating contest, where each staff member creates a pumpkin and your patients can vote for their favorite!

Halloween Fun

Halloween is the perfect time to create some in-office content for your social media. Whether your office team is dressing up on the day of (Halloween is on a Tuesday this year!) or you are just decorating for the season, capturing a few photos of it for Facebook and Instagram goes a long way in keeping your patients updated on the office happenings! Also encouraging your patients to dress up for their appointments on Halloween can be an excellent way to get them involved in some in-office fun.

Thanksgiving Gratitude

A great time to share your gratitude this season is during Thanksgiving. This is the perfect opportunity to thank your amazing patients for supporting your business. Be sure to utilize patient testimonials and reviews in your social media posts and encourage others to share their experiences with your office! Thanksgiving is also a great chance to thank your staff members — consider a staff spotlight blog post or a Facebook shout-out post to show your appreciation to your team.

Favorite Fall Recipes

There are so many delicious, tooth-friendly fall recipes that promote oral health. Does your office have any favorites? Now is the perfect time to share them! We recommend sharing a blog post highlighting some popular fall favorites in your office. You can also get your patients involved by asking for some of their favorite recipes on your Facebook page!

Final Thoughts

Fall is all about change, so make sure you highlight these changes in your office this season! Patients love to see what is happening in the office, so be sure to show them just that by posting any fall fun online. We can’t wait to see what your office is up to this season on social media!

—Tyler Harris, Lead Social Media Specialist, Sesame Communications

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What Are PPC Ads?

PPC Stands for pay-per-click. As the name implies, these ads appear above organic search results, but you only dip into your ad budget when someone clicks your ad. They offer fast results and custom options, and they are utilized by many today. But are they right for your practice?

The Benefits of PPC Ads

Fast Results – SEO, while vital, can be slow, and ranking in the top three spots can be incredibly difficult, especially if you practice in a competitive area. If you’re in a rush to get your name out, or you want to advertise for a service that you’re having trouble ranking for, PPC ads could be a great option.

Show Up At the Top – PPC ads give businesses the ability to pay for the top three spots on Google search results. This offers a unique opportunity to showcase yourself in ways you may otherwise struggle to with organic methods. As an example, if your practice primarily offers dental services, but you also provide Invisalign, you could run an Invisalign-specific ad campaign.

Set Your Own Budget – You can choose how little or how much you want to spend on your PPC ad budget each month, allowing flexibility for seasonal or economic shifts.

Location Targeting – PPC ads offer the ability to target specific areas in a radius. This can be especially useful for practices that want to expand their audience to a town or several towns nearby.

Organic-Looking Ads – PPC ads appear right above organic results in a search, and they look similar to regular website options. This avoids the spammy look of other ad options.

What to Consider Before Implementing PPC Ads

PPC ads can offer many benefits, but you need to consider these factors to consider before starting up your first ad campaign.

Sales/Patient Influx – PPC ads may increase your sales or your number of patients. Plan accordingly to ensure that you have the resources available to support influxes.

Required Knowledge – Setting up ads requires know-how and time. Additionally, an ad campaign will need to be monitored and adjusted as time goes on. Many businesses hire professionals or agencies to manage ad campaigns on their behalf for this reason. 

Website/Landing Page – The job of an ad is to bring users to your website. There is no guarantee that a user will call or make a purchase once on your website. Ensure that you have a functional, user-friendly and aesthetic website in place beforehand to increase your chance for conversion.

Should I Start a PPC Ad Campaign?

If your practice is new and you need fast results to get your name out, you want to target an audience one town over, or perhaps you’re just seeing fewer patients than normal and you want to try a new strategy, PPC ads could be a good place to start. Because they take skill to navigate and manage, however, ensure that you have time to learn how they work or consider hiring a professional.

—Team Member, SEO Specialist, Sesame Communications

The post Are PPC Ads Right for My Practice? appeared first on Dental Marketing & Practice Management | Sesame Communications.

As most people already know, social media advertising (ads) can be a powerful tool to help practices attract new potential patients. But what if we told you, social media ads could benefit your existing patients as well?

While you may have only considered how social media ads can help your practice gain new patients, this blog can help you get a better understanding of why social media ads are not only important for growth, but beneficial to the patients you already have.

Here are three social media ads that can benefit your existing patients.

Promoting New Service Offerings

Is your practice adding some new service offerings? Consider creating a social media ad to promote it. Social media ads are an effective way to inform existing customers about any new services you are adding to your practice. This can be anything from what the service entails to how it can benefit the patient, especially if a special offer is involved. By keeping patients informed, your practice can keep their interest to ensure they are getting the most out of the services you offer.

Communicating Office Updates

Changing locations? Adding a new doctor to your practice? Create a social media ad about it. This is a great way to communicate with new and existing patients about any upcoming changes to your practice. This is not only informative for anyone new looking at your practice, but it keeps your existing customers up to date about what new things your practice is offering so that they know what to expect during their next visit.

Highlighting Promotions, Contests or Giveaways

Social media ads are a great way to highlight exclusive offers from your practice. Whether it’s a promotion, contest or giveaway, these offers won’t go unnoticed. Plus, by hosting a contest or giveaway, your practice could see increased engagement and followers, especially if your existing patients are sharing your ad. Utilizing your social media ads to highlight these special offers is a great way to reengage with existing patients, especially if it’s an exclusive promotion. These kinds of offers will incentivize patients to visit your practice over your competitor by building brand loyalty.

The Importance of Social Media Ads for Existing Patients

Now that we’ve gone over three ways social media ads are beneficial to your existing patients, let’s go over why this is important.

Posting social media ads is a great way to build a deeper relationship with existing patients. As we mentioned above, these ads provide timely updates to your audience about services, office updates, and any promotions going on. This kind of communication is vital for long-term success as it allows your practice to cater to the needs and interests of current patients. Not to mention, it creates brand loyalty and encourages patients to return to your practice.

By keeping your ad targeting up to date, this ensures that your message gets delivered to the correct audience. In doing so, you can create personalized content geared toward what your patients want so you can deliver a more meaningful experience. This is a great way to retain patients for years to come.

Final Thoughts

Overall, social media ads can contribute to your practice’s success and growth. Whether it’s using ads to promote new services, communicate updates, highlight in-office promotions or anything else, your practice will benefit. We encourage all practices to utilize social media ads for not only new potential patients, but existing patients as well.

Are you interested in social ads but don’t know where to start? Sesame Communications can help. We offer a Social Advertising service and are happy to get you started. Contact us now to learn more and get started.

—Nicole Gamble, Social Media Specialist, Sesame Communications

The post 3 Ways Social Media Ads Can Benefit Existing Patients appeared first on Dental Marketing & Practice Management | Sesame Communications.

PPC or pay-per-click is a form of online marketing where a practice or advertisers pay a fee each time a consumer clicks on their ad. The most common form of PPC advertising is through search engines, such as Google Ads. This is where advertisers bid on keywords and their ads appear at the top of search engine results pages (SERPs) when consumers search for those keywords.

PPC advertising can also be done through social media platforms, such as Facebook and Instagram, and through display advertising on websites. For advertisers, having one or more forms of PPC ads is best. PPC advertising works by allowing advertisers to bid on specific keywords or phrases that they want their ads to appear for in search engine results. When a user searches for one of those keywords or phrases, the advertiser’s ad will appear among the top results. The advertiser is then charged a fee each time a user clicks their ad.

Advertisers create campaigns that target specific demographics, interests, locations, etc. They will set a maximum bid for the keywords they want to target.

When planning a PPC campaign, you should take these key steps:

• Define your target audience: Identify the demographics of the people you want to reach with your ads, including their age, gender and location.
• Set clear goals: Determine what you want to achieve with your PPC campaign, such as increasing website traffic, driving online sales or generating leads/calls.
• Research keywords: Use keyword research tools to identify the terms and phrases your target audience is searching for, and include them in your ad copy and website content.
• Create compelling ad copy: Write attention-grabbing headlines and descriptions for your ads that will entice people to click through to your website.
• Choose the right ad platforms: Decide which platforms you want to advertise on, such as Google Ads, Microsoft Advertising, Social Media Ads(for Facebook and Instagram) and so on. Amazon is also looking to advertise using PPC ads.
• Monitor and optimize your campaign: Track the performance of your ads and make adjustments as needed to optimize your campaign and achieve your goals.
• Test different ad formats and targeting options: Try different ad formats (like text, image and video), and experiment with different targeting options to see what works best for your campaign.
• Set a budget: Decide how much you want to spend on your campaign, and make sure you stick to your budget. If you are not meeting your budget at the end of the month, make adjustments to ensure you are spending money in the proper areas.

When it comes to online marketing, PPC is a great option to increase your online website traffic. While SEO can sometimes take time to see growth in results, PPC ads can drive website clicks and calls immediately.

—Aliah Rasmussen, SEO Specialist II, Sesame Communications

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Calls to action (CTAs) play a vital role in social media advertisements. CTAs are a way to prompt the audience to take specific action, such as clicking a link, calling in to schedule an appointment or learning more about a special. They are a valuable tool for any practices looking to drive conversions and increase engagement, making them a must-have element in any social media ad campaign.

Benefits of Using CTAs

One of the primary benefits of CTAs is their ability to drive clicks. A well-crafted CTA can encourage potential customers to act by making it clear what they need to do next. For example, a CTA like “Call Now” or “Learn More” can be highly effective in driving clicks to a website or landing page. By providing a clear and concise message, the CTA can entice the audience to act, which is the goal of any social media ad campaign.

Another benefit of using calls to action in social media ads is that they can improve conversion rates. By driving users to take a specific action, such as clicking through to a landing page, you can increase the likelihood that they will convert. Converting could look like scheduling appointments, taking advantage of specials your practice may be offering, and buying products that are recommended and sold by your practice. This can help improve the ROI of your social media ad campaign and make it more effective overall.

Align Your CTA With Your Ad’s Goals

One important factor to keep in mind when using CTAs in social media ads is to make sure they align with the ad’s overall objective. For example, if the goal of the ad is to promote a new product, the CTA should focus on encouraging people to purchase the product. On the other hand, if the goal is to build brand awareness, the CTA should focus on encouraging people to follow the brand’s social media page.

Make Your CTA Stand Out

It’s also important to make sure the CTA is visible and easily accessible. Placing the CTA at the end of the ad or in a prominent location on the page can help ensure that people see it and are prompted to act. There are a few places that you can include the CTA, however we suggest at least putting it in the copy portion of the ad.

If you plain on adding the CTA to the graphic ad or video ad using bright colors or bold text can help the CTA stand out from the rest of the ad content. Thankfully with Facebook ads, which is what Sesame uses for your ads service, your CTA will not only be prominent in the copy, but there will also be a CTA button that people can press.

Don’t Overdo It

One potential downside of CTAs is that they can come across as pushy or aggressive if not used correctly. This can lead to a negative perception of the brand and ultimately harm the ad’s effectiveness. To avoid this, it’s important to strike a balance between being persuasive and respectful. Using language that is friendly and conversational can help make the CTA more approachable and less aggressive.

Final Thoughts

In conclusion, CTAs are a crucial element in any social media ad campaign. They can drive clicks, increase engagement, and ultimately lead to more conversions and sales. By crafting well-written, visually appealing CTAs that align with the overall objective of the ad, businesses can create effective social media ads that deliver results.

If you are looking to get more information about our social ads service, please reach out to our team at 866.263.1639.

—Marie Dubray, Social Media Specialist, Sesame Communications

The post Should You Be Using Calls to Action in Your Social Media Ads? appeared first on Dental Marketing & Practice Management | Sesame Communications.

In today’s digital age, social media has become an essential part of our lives. As part of a business that uses social media platforms to bring in new patients, you’ve probably wondered about the ideal frequency of posting on social media. Is there a magic number?

The truth is, there is no one-size-fits-all answer. By analyzing your data and understanding your audience’s engagement patterns, you can create a posting strategy that boosts your social media presence and maximizes engagement. This will enable you to determine the appropriate content frequency per week. In this article, we will explore the optimal posting frequency for each season and provide content ideas to boost engagement.

Summer: Embrace the Sun and Spontaneity

As temperatures rise, people are spending more time outdoors, and their social media habits may change. Since people are often busy with outdoor activities and vacations during the summer, it’s best to keep your social media posts brief and engaging. During the summer, aim for 2-3 posts per week to account for the reduced screen time.

If you’re stuck on what kind of content to be posting, no worries, here are some content ideas for summer:

• Summer-Themed Contests: Host giveaways or photo challenges related to summer activities, like beach trips, barbecues or vacations.
• Travel Inspiration: Share stunning travel photos or videos
• Seasonal Recipes: Share recipes that are refreshing and promote good oral health.
• Holiday Celebrations: Engage with your audience by creating content around holidays like Independence Day or National Toothbrush Day.

Fall: Harvesting Engagement and Preparing for Winter

As leaves change colors and fall arrives, social media users tend to become more active. This is a time when people are getting back into their routines, so it’s a good idea to post content that is informative and helpful. Increase your posting frequency to 4-5 times per week during the fall.

Content ideas for autumn include:

• Seasonal Specials: Capitalize on the excitement of the changing seasons by introducing limited time offers. Back-to-school season starts at the beginning of fall, so create some content about back-to-school specials you may be running.
• Holiday Preparations: Share recommendations on what foods to avoid and what to eat instead during Halloween and Thanksgiving holidays.
• Seasonal Reflections: Encourage your audience to share their favorite fall moments or memories, fostering a sense of community.

Winter: Sparkling Content and Festive Spirit

As the holiday spirit fills the air, winter presents ample opportunities to connect with your audience. With the holidays and colder weather, people are often focused on spending time with loved ones and staying cozy, so it’s a good idea to post content that is warm and festive. Maintain a consistent posting schedule of 3-4 times per week.

Content ideas for winter include:

• Holiday Gift Guides: Curate oral health gift ideas and share them with your followers, catering to different budgets.
• Seasonal Giveaways: Run contests and giveaways to spread joy and appreciation during the holiday season.
• Winter-Inspired Recipes: Share comforting recipes like hot cocoa, soups or cookies, invoking a cozy and nostalgic atmosphere.
• Reflections and Resolutions: Encourage your audience to reflect on the past year and set goals for the upcoming one, promoting self-improvement and positivity.

Spring: Fresh Beginnings and Engagement Opportunities

As nature blooms, so do engagement opportunities on social media. This is a time when people are excited for the warmer weather and new beginnings, so it’s a good idea to post content that is relevant to the season. During the spring season, aim to post 3-4 times per week. Your audience is likely to be more active and receptive to fresh content.

Some content ideas for spring include:

• Seasonal Promotions: Offer exclusive deals or discounts tied to spring themes such as Easter, Mother’s Day or Earth Day.
• Behind-the-Scenes: Showcasing your preparation for upcoming events or products builds anticipation and generates buzz.
• Outdoor Activities: Encourage your audience to get outside and share photos or stories of their outdoor adventures, tying them back to your brand if possible.
• Spring Cleaning: Share tips, tricks or product recommendations for decluttering and organizing, inspiring your followers to do the same.

Final Thoughts

Determining how often you should post on social media requires understanding your audience, observing their engagement patterns and adapting to seasonal trends. By aligning your posting frequency with the changing seasons, you can seize opportunities, increase engagement and foster a stronger connection with your followers.

Remember to experiment, review your analytics and refine your strategy over time to achieve optimal results. Embrace the art of timing and watch your social media presence flourish.

—Marie Dubray, Social Media Specialist, Sesame Communications

The post The Art of Timing: How Often Should I Be Posting on My Social Media? appeared first on Dental Marketing & Practice Management | Sesame Communications.

“Does social media help with SEO?” The overall answer is yes, it does! It does not directly affect your SEO (search engine optimization) ranking, but the factors will affect your SEO ranking. Let’s take a look at how your social media can help impact your SEO ranking.

Increase Website Traffic

When posting content on your Instagram page with an article linked back to your website, you’ll help bring in traffic. This happens because your followers will click through to that story thus increasing website visitation.

Increase Brand Visibility

Social media sites including Facebook, Instagram, LinkedIn, Twitter and Pinterest can increase brand visibility by attracting new followers to your social pages and new visitors to your website. Higher unique content reach through shares, likes and engagement increases how much your content is seen, which all plays a key role in driving traffic to your website.

This will, in turn, increase your ranking, placing your business higher in the search engine results pages (SERPs) and boosting visibility. As a result, content reach increases along with the chance that more people will see and continue engaging with your company and website.

Social Media on Search Engines

Google also crawls and indexes social media platforms in the SERPs. When crawling, the search engine will not take the number of followers into account. Even if your social channels are start-ups, if relevant, engaging, and authoritative content is being shared, Google will use these signals to rank your profiles higher.

In fact, social media profiles can often be among the top results in branded searches. For example, when conducting a google search for Invisalign, the company’s Twitter, Facebook and YouTube accounts appear as the 2nd, 3rd, and 4th results.

Target the Right Audience

When you are using your social media platforms to help with your SEO, remember the target audience you are trying to reach with your business.

One of the newest forms of social media platforms that businesses are using to get traffic to their products and websites is TikTok. Businesses can allow their content to show up on users’ “For You” page (FYP) to bring potential new customers to the business. TikTok is a great platform to utilize if you are looking to promote certain content to target a certain audience. You can use keywords as well as the algorithm to push content that people are looking for.

Final Thoughts

The best advice I would give to any practice that is considering adding social media accounts to their portfolio to advertise and connect with patients and customers, is start by analyzing what platforms would reach your demographic the most.

When wanting to connect with families or the older generations, I would consider Facebook, as most consumers have that platform. If you are wanting to reach the teenage demographic to early adults, I would consider using Instagram and TikTok to connect as it will continue to show up on the customers’ stories, feed or FYP.

Feel free to reach out to our SEO team if you have any other questions about utilizing your social media to help increase your SEO rankings.

—Aliah Rasmussen, SEO Specialist II, Sesame Communications

The post Does Social Media Help SEO? appeared first on Dental Marketing & Practice Management | Sesame Communications.

The patient journey, otherwise known as the user journey in SEO, is the path that a patient takes in order to accomplish a goal. A goal can be an objective of the practice, like a call, a form submission or an appointment booking. To accomplish one of these tasks, a patient must go through a series of steps.

Why Track the Patient/User Journey?

By mapping out and taking a closer look at these steps, business owners can recognize potential pitfalls and enhance user-friendliness and engagement, creating an optimal scenario for patients to complete that goal.

4 Steps in the Patient Journey

1. Organic Search

When a patient is in need of a service or a new practice to call home, their first step is often research. Search engines like Google provide results and reviews, and they play a big part in a patient’s overall decision of which practice or doctor to seek care with. Here are examples of questions to consider during this phase of the patient journey:

• Can a patient find my website if they type in my business name, my name or phrases that are important to my business like “dentist near me” or “dental implants”?
• Does my practice have a Google Business Profile, and is it optimized to offer clear information and give a good interpretation of my business?
• Do I have enough Google reviews to entice new patients, and if not, what are the best practices for obtaining more reviews?

2. Website

Your website can be a patient’s first impression of you and your practice. Maintaining a well-optimized website is vital for winning over potential patients and showcasing what makes your practice unique. Questions you may want to ask yourself at this stage of the patient journey include:

• Is my website fast and accessible?
• Is my website visually appealing and user-friendly (user-friendly features may include clearly visible contact information, an option to request an appointment via a form or an online billing setup)?
• Is there information on my website that patients could read to educate themselves on the services and procedures we provide?

3. Social Media

Social media is a powerful tool for bolstering and engaging a patient base. Users frequently use social media to get an impression of a business. During this portion of the patient journey, these are factors you want to consider:

• Do I have the right social media platforms set up for my region and target audience?
• Is my content relevant and engaging, and how often should I be posting?

4. Conversion + Ongoing Communication

The last step of a patient or user journey is the conversion — a.k.a., the goal completion. Whether the goal is to receive a phone call or book an appointment, it’s important to understand what a patient wants out of an experience. Here are topics to think about during the final stages of your patients’ journeys:

• Do my patients have an easily accessible way of contacting my business?
• Am I giving my patients ways to get in touch with my office after booking an appointment or receiving treatment?
• Do my patients have clear instructions on how to review my business after treatment?

Final Thoughts

By tracking the patient journey, including the organic search, website, social media and conversion, businesses can ensure they are making every step of the process easy for their patients. This is not only valuable from a marketing standpoint, but also for building positive relationships with your patients.

—Team Member, SEO Specialist, Sesame Communications

The post Following the Patient Journey appeared first on Dental Marketing & Practice Management | Sesame Communications.

Website or social media? If your practice is trying to decide which one to choose, you may want to consider the third option, both.

When it comes to your business, it’s important to create a strong online presence. Your practice can do this by setting up an easy-to-use website to provide patients with important information regarding your practice and the services you offer. Additionally, you’ll want to solidify a consistent social media presence to keep your patients engaged and provide a steady stream of updates.

But don’t just take our word for it, follow along below to see why having both a website and social media presence is crucial for your practice.

The Importance of a Website for Your Practice

The internet is a vast place with all the information you could ever need at the touch of a button. How many times have you found yourself looking up something on the internet only to be directed to a webpage that has all the answers? This is exactly the reason why having a website is essential.

Having a website is a great way to provide detailed information that is unique and specific to your practice. Your website will typically include sections like About Us, Services and Contact Us. This breakdown of information makes it easy for anyone to learn more about your practice. Not to mention websites are available 24 hours a day, 365 days a year, which means if someone has a question after hours, they can easily visit your website to gain access to this information.

SEO on Your Website

Additionally, if you’re on top of your SEO (Search Engine Optimization), anyone should be able to enter your practice name into a search engine and see your website appear as the top result. In the instance where someone is looking for something specific at your practice, like a service you offer, they can enter “[Practice Name] [Service]” into a search engine. Anything that matches these keywords will populate in the search results. This allows your patients to easily find the information they need, when they need it, which strengthens your online presence and accessibility for patients.

The Importance of Social Media for Your Practice

Similar to your website, having a strong social media presence is important. Social media has steadily integrated itself into most people’s daily routine. In fact, it’s estimated that there are over 4.8 billion total social media users worldwide as of 2023. For this reason, it’s crucial for your practice to be on social media to connect with current patients and reach potential future patients.

Post Consistency

Social media provides an easy, streamlined way to relay information and engage with patients online. To build a social media presence, it’s important that you maintain a consistent posting schedule. Not only will this provide a steady stream of updates to your followers, but it will also allow you to build your brand.

Consistency is key when it comes to social media. By having regularly scheduled content that relates to your practice, people will be more likely to see your content. Plus, you can build a stronger connection with your audience by responding to comments and questions. Interacting with your followers is a great way to humanize your brand and appear authentic, so make sure you stay true to your practice and have fun with it.

Use Content to Promote Your Practice

Not only is having an active social media presence a good look for prospective patients, but it can be informative for current patients. Posting to social media is a great way to highlight services you offer in a way that’s fun and engaging. You can do this by creating a reel, posting to your feed and sharing content on your story. This helps keep your social media informative and unique to your practice.

Grow Your Following

Another key thing to remember about social media is that not only is it inexpensive, but it can potentially help you reach hundreds if not thousands of people daily. For this reason, it’s important that you include any and all hashtags that are relevant to your content when posting. By doing so, you may be able to reach a wider audience as your post could be seen by more people, not just your followers.

Final Thoughts

So, why is it beneficial to have both a website and social media presence? It cultivates a strong online presence for your practice. Not only does this allow current or prospective patients to access important information about your practice at any time, but it can also help you widen your reach and grow your audience. While your website is great for general information about your practices, you can utilize social media in a fun way that highlights services, provides timely updates and allows you to share current promotions.

Your website in combination with social media can be a powerhouse of content and information that makes it easier for anyone looking to learn more. By having a strong online presence, your practice can appear more credible and authentic, which could potentially lead to a bigger following. If your practice doesn’t currently have a website, social media presence or both, we highly recommend setting these up as soon as possible.

Need help getting started? Sesame Communications offers premium website services and social media services. Let us help you reach your full potential. Contact us today to learn more about our services and get started.

—Nicole Gamble, Social Media Specialist, Sesame Communications

The post Website and Social Media: Why They Both Matter for Your Practice appeared first on Dental Marketing & Practice Management | Sesame Communications.

Social media platforms like Facebook or Instagram have become a fundamental part of any marketing plan. They help businesses stay connected and engaged with their current customers while offering a massive potential audience to expand customer reach online. Below you’ll find 3 ways in which you can use social media to drive traffic to your website and increase your online presence!

Use Social Media Advertising

Creating social ads on Facebook or Instagram and sending traffic directly to a landing page on your website is one of the most effective ways to increase your online presence. Furthermore, with social ads you can leverage Meta’s audience targeting and different ad placement options to ensure your content reaches the right people at the right time! By creating compelling ad content and including a clear call to action , you can drive more traffic to your website and increase conversions.

Share Your Content Regularly

Whether it’s a blog post, a product page or a landing page, social media is a great way to share your website content! By regularly sharing your content on social media, you can attract potential visitors to your website.

Because of the relatively short attention span users have on social media, you need to make sure that the content you’re sharing is compelling and informative so as to capture your target audience immediately. Visual posts also tend to grab more attention than those with text only so make sure to use graphics whenever possible to receive more engagement.

Engage With Your Audience

Engaging with your audience on social media can help you build trust and loyalty with your followers. By responding to comments, messages and reviews, you can show your audience that you value their opinions and are committed to providing excellent customer service.

Engagement can also help you drive more traffic to your website. By answering questions or offering helpful advice, you can position yourself as an expert in your niche and encourage your followers to visit your website for more information.

You can also use engagement as an opportunity to promote your website. For example, you can share links to relevant blog posts or product pages in response to a follower’s question or comment.

Final Thoughts

Social media platforms like Facebook and Instagram are vital for any marketing plan. By using social media advertising, regularly sharing compelling content and engaging with your followers, you can drive traffic to your website and increase your online presence. It’s crucial to stay up to date with the latest social media trends and strategies to achieve your business goals.

—Jonathan Giraldo, SEO Specialist, Sesame Communications

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