with Dr. Larry Emmott of Emmott on Technology

Date: Tuesday February 28, 2012
Time: 9 a.m. PST

Is it really possible to go paperless? Yes! The first step in developing a successful high tech office is creating a technology infrastructure. Dr. Emmott will show you why a paperless dental record has value and give step by step instructions on how to go paperless. You will learn the 7 essentials that need to be in place before you get started, 4 ways to digitize stuff, and front deskless workflow. There is even a budget and financial analysis that shows how your current paper system is costing you over $40,000!

Dr. Larry Emmott is one of the most entertaining speakers in dentistry and is considered the leading dental high tech authority in the country. He has over thirty years of experience as a practicing general dentist in Phoenix, AZ. He will have you laughing while you are learning. Dr. Emmott has addressed hundreds of professional groups and has been a featured,  speaker at every major US dental meeting.

In addition to being a regular contributor to leading national magazines, he was the high tech columnist for “Dental Products Report” Magazine. He has been a pioneer in online publishing with his blog EmmottonTechnology.com.

Click here to register for this upcoming webinar

About Sesame Webinars:

Whether you need a quick refresher on using Sesame or are looking for a spark of creative thinking from some of dentistry’s brightest talents—Sesame Webinars can help! Always complimentary, and all you need is an hour, an Internet connection and a phone!

Presented by industry thought leaders, get an opportunity to “ask the experts” and learn valuable tips on building, promoting and improving your practice.

with Marcy Przelomiec, Sesame Territory Manager

Date: Wednesday February 15, 2012
Time: 10 a.m. PST

Even simple searches can give prospective patients countless pages of results. No matter what you call it – Google Local, Google Maps, Google Business Listings, Google Place Pages, or “that map on Google” – it is important that your practice be listed and pop up in the top pages of results. Let us walk you through what Google Local is, why it is important, and next steps to get your practice listed and found.

Since 2004, Marcy Przelomiec has channeled her vivacity and energy towards building and promoting online and print marketing strategies for clients in a wide-swath of businesses. Her keen insights into the benefits that can be realized in effective marketing initiatives for the Dental industry, such as websites, social networks, and software enhancements, is delivered with an infectious vibrancy and passion. Marcy travels the U.S. presenting informative programs on how practices can effectively attract, retain and stay connected with a patient population that is largely online 24-7. As a veteran of the dental industry Marcy is proud of the hundreds of client relationships she has been able to cultivate along the way. Marcy joined the Sesame team in July 2009.

Click here to register for this upcoming webinar

About Sesame Webinars:

Whether you need a quick refresher on using Sesame or are looking for a spark of creative thinking from some of dentistry’s brightest talents—Sesame Webinars can help! Always complimentary, and all you need is an hour, an Internet connection and a phone!

Presented by industry thought leaders, get an opportunity to “ask the experts” and learn valuable tips on building, promoting and improving your practice.

We are looking forward to helping TruDenta practices accelerate their growth and help more patients through Sesame services. You can read the whole article in the News section, or click here!

What has changed?

Under the new privacy policy, users can no longer “opt out” of their online behavior being tracked across properties. Danny Sullivan of Search Engine Land summarizes this new policy nicely: “Rather than people signing up for individual products, Gmail, YouTube and so on, they’re now signing-up for Google… It’s similar to how you sign-up for Facebook, rather than individual products within Facebook.”

Google says that the policy not only consolidates their various policies into one, but will also enhance their services, potentially providing more personalized search results and smart notifications using calendar and contact information. Critics claim that Google is violating users’ privacy, since there is no option to opt out of the share settings outside of deleting your Google Account.

So how does this affect your practice?

Beyond your individual user behavior, this privacy change shouldn’t have a significant effect on your practice’s marketing efforts right now. If Google does begin using all this new data to enhance its search and advertising, this will likely bring some changes to the best practices in search engine optimization. In the meantime, we encourage you to view the short video Google provided about the upcoming policy change.

We will continue to keep a close eye on this policy change and keep you informed of any changes that may affect your practice. To receive regular updates on Google’s privacy policy changes and other topics that may affect your practice, be sure to subscribe to this blog through email or your favorite RSS reader and receive updates automatically!

About the Author

George Freitag is a Search Engine Optimization specialist at Sesame Communications. With many years of experience working with dental and orthodontic professionals and other local businesses, George utilizes current best practices to help hundreds of Sesame Members optimize their online marketing strategies.

with Dr. Rhonda Savage of Miles Global

Date: Tuesday January 17, 2012
Time: 11 a.m. PST

This eye opening Webinar will help your practice identify the things that held you back last year. You can refocus your already good practice and become a GREAT practice.  You’ll learn to communicate in a way that inspires, motivates and improves your dental practice.  Your confidence will build as you clearly get your message across to your team, your boss and your patient.  And yes, ugh, leadership DOES matter!

In this Webinar, you will:

• Discuss the changing perceptions of patients and verbal skills that motivate
• Recare and reactivation, financial policies and systems…a frank team discussion
• Clarify your upcoming goals, including implementation of new technology
• Understand your budget and overhead

Dr. Savage graduated from the University of Washington School of Dentistry in 1989 with multiple honors. She was in private practice for 16 years and has authored many published peer reviewed articles and lectured internationally. She is a Past-President of the WashingtonState Dental Association. Dr. Savage is a noted speaker lecturing on women’s health issues and practice management. She is currently the CEO of Linda L. Miles and Associates.

Click here to register for this upcoming webinar

About Sesame Webinars:

Whether you need a quick refresher on using Sesame or are looking for a spark of creative thinking from some of dentistry’s brightest talents—Sesame Webinars can help! Always complimentary, and all you need is an hour, an Internet connection and a phone!

Presented by industry thought leaders, get an opportunity to “ask the experts” and learn valuable tips on building, promoting and improving your practice.

Jump Start Your Year – Plan your Year, Execute your Plan

January 6, 2012, 10:00 AM Pacific

This week, we’re proud to host Suzanne Bush Black of C3 Results Group (formerly Dental Boot Kamp programs). Suzanne will be sharing her dental marketing planner and success strategies that will make a difference for your practice this year.

Click here to register for this free webinar, open to all Sesame Members and guests.

More brands are taking a strategic approach to social media engagement. Among the 251 online branded communities studied, managed by 92 brands:

41% of brands now have a cohesive strategy for social engagement in which multiple activities roll into a single online experience, compared with 33% in 2010, and 20% in 2009.

The social experimentation stage is most prevalent: 50% of brands are experimenting with social communities, lacking a long-term engagement approach, using instead a series of one-off experimental marketing campaigns. That level is up from 45% in 2010.

Community ghost towns (unpopulated communities) now make up 5% of communities, down from 15% in 2010.

Community overload (multiple communities fighting for attention from the same audience) afflicts 4% of online communities, down from 5% in 2009.

Among the communities studied, most (75%) are focused on advocacy, whereas 33% focus on customer support and 20% focus their efforts on customer feedback. Other data included 43% of the communities offered rewards and recognition programs, up from 39% in 2010.

About the data: The audit of 251 online branded communities among 92 US companies was conducted by ComBlu during the summer of 2011.

Source: MarketingProfs, November 17, 2011.  Top US Brands Getting Strategic About Social Media.

Our Top Patient Appeal Rated Dental Websites are highlighted as well as our research study conducted in partnership with Resolution Research.

Click here to learn more about Sesame’s Top Patient Appeal Rated dental websites or email us at solutions@sesamecommunications.com.

Source: Top 100: Top 5 Marketing Services | Dental Products Report, December 2011.

Among professional services firms surveyed, 77.1% generate at least some new-business leads online; most (48%) generate less than 20% of total leads online and nearly one-quarter (22.9%) generate no leads via online sources.

The study reported that  14.8% of firms generate 40% or more of their new business leads online and such firms lead the pack in business growth and profitability.

In addition, among companies that generate 40-59% of leads online, the median two-year growth rate was 63.9%, compared with 15% among those that generate no leads online.

The study found that leads generated online directly correlate with profitability. There wasn’t any definitive answer as to why, but one explanation given was that online marketing simply costs less than traditional marketing, and online marketing produces better results. In contrast, traditional marketing techniques often require sustained campaign expenses, thereby narrowing profitability.

Take your practice to the next level by expanding your online presence to capture new patients with the Sesame Communications online patient communication system.  Sesame 24-7 integrates performance data on websites, patient engagement, automated patient reminders, social media, search engine optimization and online marketing into one easy to access dashboard. Gain immediate 360 degree view on operations, marketing initiatives, campaign effectiveness, return on investment and operational key performance indicators.

Expand awareness with a Top Patient Appeal Rated^TM website and enhance online effectiveness with a professional mobile site for on-the-go existing and prospective patients. Reduce no shows, strengthen patient commitment with automated reminders. Open two-way digital communications with your patient community through effective outreach initiatives. Improve administrative processes and provide patients the convenience of on-demand 24-7 access to appointment and account information, online bill pay and more with a state-of-the-art patient portal.

Learn more by emailing solutions@sesamecommunications.com and accelerate practice growth today!

Source: MarketingProfs, November 8, 2011. Online Lead Generation Drives Higher Growth, Profitability.