https://www.shannonhilson.comRSS Feed for Shannon HilsonenThu, 25 Sep 2025 00:00:00 +0100https://www.linkedin.com/pulse/its-just-what-you-write-where-shannon-hilson-iexhc/?trackingId=AchxgN%2BpSDCriL78MJ9b4A%3D%3DI'm someone who's spent decades balancing a career as a professional copywriter with a passion for creative writing and blogging. I've also repurposed great content so that it works in more than one place many, many times. And I've noticed something over the years. The same piece of writing can feel completely different depending on where you post it.Thu, 25 Sep 2025 00:00:00 +0100https://www.linkedin.com/pulse/its-just-what-you-write-where-shannon-hilson-iexhc/?trackingId=AchxgN%2BpSDCriL78MJ9b4A%3D%3Dhttps://www.linkedin.com/pulse/inbox-zero-lie-why-realistic-productivity-beats-business-hilson-mdycc/?trackingId=AchxgN%2BpSDCriL78MJ9b4A%3D%3DIf you’ve ever stared at your email like it was a mythical beast to be conquered, then you're already familiar with the sweet, sweet allure of Inbox Zero. It whispers sweet-nothing promises of control, focus, and achievement into your ear. “When you finally clear out every single message, you will finally have your life together.” But I think by now we all know Inbox Zero is a unicorn in the mist. Magical, sparkly, and completely imaginary when it comes to the actual real world of client projects, deadlines, personal life, and the constant ping of new messages.Thu, 25 Sep 2025 00:00:00 +0100https://www.linkedin.com/pulse/inbox-zero-lie-why-realistic-productivity-beats-business-hilson-mdycc/?trackingId=AchxgN%2BpSDCriL78MJ9b4A%3D%3Dhttps://www.linkedin.com/pulse/do-you-really-want-writer-just-seen-one-shannon-hilson-kx9xe/?trackingId=AchxgN%2BpSDCriL78MJ9b4A%3D%3DI don’t hear people talking about this anywhere near often enough, but there’s a really subtle (but specific) trap I see a lot of my fellow creatives falling into. It’s not writer’s block. It’s not impostor syndrome, either. It’s not even TicketyTok. (Sorry, couldn’t resist.) It’s the burning desire to look like a writer instead of actually being one.Thu, 25 Sep 2025 00:00:00 +0100https://www.linkedin.com/pulse/do-you-really-want-writer-just-seen-one-shannon-hilson-kx9xe/?trackingId=AchxgN%2BpSDCriL78MJ9b4A%3D%3Dhttps://media.journoportfolio.com/users/432175/uploads/d5d58a36-2f11-445c-bffe-58a3681b9f1f.pdfMy 40s are a lot different than I thought they’d be when I was still in my 20s. On the one hand, I have a much deeper understanding of why my dad liked naps so much when I was a kid. I’ve learned not to ever fall asleep in an awkward position if I want to be able to walk the next day. I can’t just eat whatever I want anymore if I don’t want to suffer the horrible consequences either. However, I’m also a lot more aware and secure in myself than I thought I’d be at this age. I’m calmer. I don’t sweat the small stuff nearly as much. And I’ve learned a thing or three about life that I wish I’d understood a lot earlier on. Here are some of the more important ones. Do yourself a favor and get this stuff straight now so you don’t have to do what I did and learn the hard way.Wed, 15 Jan 2025 00:00:00 +0000https://media.journoportfolio.com/users/432175/uploads/d5d58a36-2f11-445c-bffe-58a3681b9f1f.pdfhttps://media.journoportfolio.com/users/432175/uploads/0b55eab4-be95-4268-aec7-03aa08d0ce0d.pdfAs one of the most iconic highways in all of America, Route 66 has many names to its credit. Some refer to it as the Main Street of America. Others call it the Will Rogers Highway or the Mother Road. Whatever you may personally call this most historic of roadways, it’s safe to say Route 66 is nothing if not a legend. Even so, there’s probably a lot you don’t know about the rich history of Route 66. How long is it anyway? What makes it so historically significant and how did it come to be synonymous with concepts like freedom, adventure, and great American grit? Here we’ll cover everything a dedicated road tripper ought to know about America’s most beloved highway.Wed, 15 Jan 2025 00:00:00 +0000https://media.journoportfolio.com/users/432175/uploads/0b55eab4-be95-4268-aec7-03aa08d0ce0d.pdfhttps://media.journoportfolio.com/users/432175/uploads/b66a2087-ead5-4a46-b595-75824a134508.pdfIf you’re like most would-be professional photographers, you first started pursuing your passion as a part-time hobbyist. Then things got a little more serious. You started showing your work at galleries, selling prints of your best shots, and even freelancing when it comes to what you do. Now the day you’ve been fantasizing about for so long is finally here – the day you actually ask yourself: “Is this it? Am I finally ready to quit my day job and really do this?” Here are a few signs that you might finally be ready to take the plunge.Wed, 15 Jan 2025 00:00:00 +0000https://media.journoportfolio.com/users/432175/uploads/b66a2087-ead5-4a46-b595-75824a134508.pdfhttps://media.journoportfolio.com/users/432175/uploads/02513eb8-7ec3-4ddf-8553-71201667b445.pdfConsumers nowadays want more from the brands they buy from than just great products and amazing services they can trust with their quality of life. They also want to feel they have personal relationships with their favorite brands. And when you have a personal relationship with someone, wanting to also feel like you can trust them with sensitive information you chose to share with them is a given.Wed, 15 Jan 2025 00:00:00 +0000https://media.journoportfolio.com/users/432175/uploads/02513eb8-7ec3-4ddf-8553-71201667b445.pdfhttps://media.journoportfolio.com/users/432175/uploads/ff694838-c498-4dbe-8117-3fccd2a5b6ee.pdfThe road to killer strength is really pretty straightforward. Rely on the right tools and make sure to lift heavy. Keep your routine within ideal limits (a maximum of five reps per set). Make sure your rest periods are long enough. That’s pretty much all it takes. However, while this may be the most common approach to strength building, it’s far from the only way to evolve into the strongest possible version of yourself.Wed, 15 Jan 2025 00:00:00 +0000https://media.journoportfolio.com/users/432175/uploads/ff694838-c498-4dbe-8117-3fccd2a5b6ee.pdfhttps://media.journoportfolio.com/users/432175/uploads/2cebb2f6-9251-45e6-aa8c-4ca6d15d4151.pdfIf it seems like just about everyone is talking about open relationships these days, it’s definitely not your imagination. Every day seems to find yet another social media contact, acquaintance, or celebrity opening up about their own preference for open relationships, and with good reason. Open relationships offer modern, forward-thinking people an approach to love and sex that makes a lot more sense to them than traditional monogamous relationships do, so it’s only natural to wonder whether it might make sense for youWed, 15 Jan 2025 00:00:00 +0000https://media.journoportfolio.com/users/432175/uploads/2cebb2f6-9251-45e6-aa8c-4ca6d15d4151.pdfhttps://www.apartmenthomeliving.com/san-francisco-ca/renters-guide/the-10-best-affordable-neighborhoods-in-san-francisco-caIf you’re anything like me, the thought of San Francisco is synonymous with concepts like creativity, character, and quirky local style. You can’t help but picture the majestic Golden Gate Bridge catching the California sunlight or that unforgettable taste of the world’s most delicious sourdough. (I personally love nothing more than a stroll through Golden Gate Park followed by a hearty seafood meal on Fisherman’s Wharf.) But what’s it really like to call San Francisco home? Where are the most...Wed, 15 Jan 2025 00:00:00 +0000https://www.apartmenthomeliving.com/san-francisco-ca/renters-guide/the-10-best-affordable-neighborhoods-in-san-francisco-cahttps://rockcontent.com/blog/linkedin-content-strategy/Successful content marketing is about more than simply putting together incredible, engaging content in the first place. Where you publish it is just as important when it comes to reaching your target audience. If connecting with other professionals, brands, and businesses is your ultimate goal, then you don’t want to sleep on LinkedIn as a potential content marketing platform. Around 97 percent of B2B marketers use LinkedIn as part of their strategy with 82 percent citing it as the best soci...Sat, 25 May 2024 00:00:00 +0100https://rockcontent.com/blog/linkedin-content-strategy/https://rockcontent.com/blog/how-to-get-a-job-in-artificial-intelligence/When a tech phenomenon makes a splash in the professional world to the extent artificial intelligence (AI) has over the past couple of years, it only makes sense that a lot will change as a result. This is especially the case when it comes to jobs. Naturally, some jobs will cease to exist, while others will evolve into something new. However, various new jobs will also be created, or they will transform from little-known niche options to highly sought-after professional opportunities. This is...Sat, 04 May 2024 00:00:00 +0100https://rockcontent.com/blog/how-to-get-a-job-in-artificial-intelligence/https://rockcontent.com/blog/inbound-content-marketing/Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Its primary goal is to drive traffic to your website, attract customers interested in your products, and support robust conversion rates. However, that’s not where its purpose ends. Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections. Fantastic marketing content answers important questions for your existing and potential customers. It em...Tue, 30 Apr 2024 00:00:00 +0100https://rockcontent.com/blog/inbound-content-marketing/https://rockcontent.com/blog/vanity-metrics/It goes without saying: In digital marketing, metrics matter. They’re how you track, measure, and assess the ongoing success of your marketing strategies. They’re also what you refer to when brainstorming future campaigns. But some metrics merely make you feel like you’re winning from a marketing standpoint without actually meaning much in practice. They’re called vanity metrics, and knowing how to tell them from true KPIs is crucial. Vanity metrics are metrics that appear to signify pe...Fri, 15 Sep 2023 00:00:00 +0100https://rockcontent.com/blog/vanity-metrics/https://monsterspost.com/best-interactive-marketing-examples/Although static content is still popular and effective, interactive content experiences are a fresh way for marketers to engage audiences and hold their attention. Here’s a closer look at how to get these experiences right. In a digital world that’s increasingly competitive, brands need reliable ways to stand apart from the rest of the crowd and convince certain audiences to pay attention to them instead of someone else. Innovative marketing strategies that include interactive content are a grea...Fri, 09 Jun 2023 00:00:00 +0100https://monsterspost.com/best-interactive-marketing-examples/