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  <title>Severtson Screens - News</title>
  <updated>2026-04-06T06:00:00-07:00</updated>
  <author>
    <name>Severtson Screens</name>
  </author>
  <entry>
    <id>https://severtsonscreens.myshopify.com/blogs/news/lf-if-infocomm-2026</id>
    <published>2026-04-06T06:00:00-07:00</published>
    <updated>2026-04-06T11:20:48-07:00</updated>
    <link rel="alternate" type="text/html" href="https://severtsonscreens.myshopify.com/blogs/news/lf-if-infocomm-2026"/>
    <title>Severtson Showcases Popular Legacy and Impression Series Screen Solutions During 2026 InfoComm</title>
    <author>
      <name>Toby Severtson</name>
    </author>
    <content type="html">
      <![CDATA[<p><meta charset="utf-8"><em>Made in the USA, the Impression and Legacy Series both offer an elegant, velvet-wrapped frame that can be paired with any of Severtson’s signature high-end materials and coatings</em></p>
<p dir="ltr"> </p>
<p dir="ltr"><strong>San Tan Valley, Ariz., April 6, 2026 –</strong><span> Severtson Screens (</span><a href="http://www.severtsonscreens.com"><span>severtsonscreens.com</span></a><span>), a global leader in innovative and quality projection screens for the pro AV, commercial, home theater, and cinema markets is pleased to announce it will showcase its popular </span><a href="https://severtsonscreens.myshopify.com/search?q=Legacy&amp;options%5Bprefix%5D=last"><span>Legacy</span></a><span> and </span><a href="https://severtsonscreens.myshopify.com/collections/impression-series"><span>Impression</span></a><span> Series screen solutions during InfoComm 2026, held in Las Vegas, Nev. from June 17-19 at the Las Vegas Convention Center, booth # N7550.</span><em><b></b></em></p>
<p dir="ltr"><span>“Our Impression Series is a collection of fixed frame projection screens designed for specialized applications, including 3D, behind-screen sound systems, ambient light environments, and more in venues, conference rooms, home theaters, and other applications where a permanent projection screen is desired,” explained Aaron White, Home Theater &amp; Pro AV sales lead at Severtson Corp. “The Impression Series is designed from top to bottom to be the perfect permanent projection screen due to its hassle-free assembly to its signature USA-made projection surfaces. The Impression Series is a reflection of the excellence and elegance Severtson Screens strives for every day.” </span><em><b></b></em></p>
<p dir="ltr"><span>The Impression Series is available in a number of sizes, coating materials, and more. It is also eligible for Severtson’s custom build program.</span><em><b></b></em></p>
<p dir="ltr"><span>“Rivaling the quality of competitor's ‘high-end’ screens, Severtson’s Legacy Series is a collection of entry-level, budget-friendly fixed frame projection screens designed for easy assembly and built for long-lasting quality,” White continued. “They are an ideal choice for conference rooms, home theaters, and other applications where a permanent projection screen is desired. Each screen is manufactured to the same high standards that Severtson Screens is known for in our production of large cinema screens.”</span><em><b></b></em></p>
<p dir="ltr"><span>The Legacy Series is available in a number of sizes, coating materials, and more. It is also eligible for Severtson’s custom build program.</span><em><b></b></em></p>
<p dir="ltr"><span>The Impression and Legacy Series both offer an elegant, velvet-wrapped frame that can be paired with any of Severtson’s signature high-end materials and coatings. Each screen is custom-made to fit your needs and can be assembled quickly and easily, thanks to the Severtson Flex RTS: Rod Tensioning System. In this system the edges of the screen material are seamed and notched to allow rods to be inserted through all four edges of the material. This allows the material to be easily secured to the frame to keep the viewing surface tensioned and perfectly flat.</span><em><b></b></em></p>
<p dir="ltr"><span>Custom and standard sizes are available. Severtson asks that customers vivit </span><a href="http://www.severtsonscreens.com"><span>www.severtsonscreens.com</span></a><span> or contact them directly for individual pricing for their specific needs.</span><em><b></b></em></p>
<p dir="ltr"><span>“Severtson Screens is proud to serve the home theater and commercial markets with the same service and quality that has taken the cinema market by storm and cemented us as the industry leader,” White concluded.</span></p>
<p><em><b><br></b></em></p>
<p dir="ltr"><span>Also, in response to recent shipping and logistical issues, 6-piece frames will be Severtson’s new standard moving forward. This will help to reduce shipping damages and provide a better experience for its customers. The screens will be of the same high quality standard the industry has come to expect from a Severtson screen.</span></p>
<p dir="ltr"> </p>
<p dir="ltr"><span>Finally, in recent years, the standard aspect ratios have shifted gradually wider. Movies are now almost exclusively produced at 2.39 or 2.40 aspect ratios. As a result, Severtson will be retiring the 2.35:1 aspect ratio as our standard, and migrating to 2.39:1.</span></p>
<p dir="ltr"><br></p>
<p dir="ltr"><span>Founded in 1986, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its modern campus encompassing multiple production operations including a state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.</span><em><b></b></em></p>
<p dir="ltr"><span>For more information, please visit </span><a href="http://www.greatreps.com"><span>www.severtsonscreens</span></a><span>.com, call 480-610-5155, or email </span><a href="mailto:sales@severtsonscreens.com"><span>sales@severtsonscreens.com</span></a><span>.</span></p>
<p><em><b><br></b></em></p>
<p dir="ltr"><span>About Severtson Screens</span></p>
<p dir="ltr"><span>Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today's modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today... the industry standard for excellence and unsurpassed customer service worldwide.</span></p>
<p> </p>
<p><strong>This article is featured in the following publications:</strong></p>
<ul>
<li><a href="https://www.twice.com/the-wire/severtson-showcases-popular-legacy-and-impression-series-screen-solutions-during-2026-infocomm" target="_blank" rel="noopener">Twice</a></li>
<li><a href="https://www.svconline.com/the-wire/severtson-showcases-popular-legacy-and-impression-series-screen-solutions-during-2026-infocomm" target="_blank" rel="noopener">Sound &amp; Video Contractor</a></li>
<li><a href="https://www.mixonline.com/the-wire/severtson-showcases-popular-legacy-and-impression-series-screen-solutions-during-2026-infocomm" target="_blank" rel="noopener">Mix</a></li>
</ul>]]>
    </content>
  </entry>
  <entry>
    <id>https://severtsonscreens.myshopify.com/blogs/news/folded-cinemacon-2026</id>
    <published>2026-04-01T06:00:00-07:00</published>
    <updated>2026-04-02T07:50:11-07:00</updated>
    <link rel="alternate" type="text/html" href="https://severtsonscreens.myshopify.com/blogs/news/folded-cinemacon-2026"/>
    <title>Severtson Features Popular Options for Folded  Cinema Projection Screens at 2026 CinemaCon</title>
    <author>
      <name>Toby Severtson</name>
    </author>
    <content type="html">
      <![CDATA[<p dir="ltr"><em>Including Standard, Microperf, &amp; New Digi-Perf configurations, the industry-acclaimed Severtson SēVision 3D GX &amp; Ultra Wide 3D screens can now be shipped folded in smaller packaging with no loss in structural integrity or performance; International shipping costs reduced by up to 70 percent</em></p>
<p dir="ltr"> </p>
<p dir="ltr"><span><strong>San Tan Valley, Arizona, April 1, 2026 –</strong> </span><span>Severtson Screens (</span><a href="http://www.severtsonscreens.com"><span>severtsonscreens.com</span></a><span>)</span><span>, </span><span>a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, is proud to announce that it will feature its most popular options for its acclaimed folded SēVision 3D GX line of cinema projection screens during CinemaCon 2026, held in Las Vegas, Nev. from April 13-16 at Caesars Palace, booth # 2310A.</span><em><b></b></em></p>
<p dir="ltr"><span>“As international shipping rates are terribly high to destinations around the globe, our folded shipping method makes worldwide distribution of our industry-acclaimed SēVision 3D GX highly affordable as it reduces these shipping costs by up to 70 percent,” explained Toby Severtson, president and CEO of Severtson Corp. “Besides standard perforated white and silver screens, we now also offer the immensely popular microperf as well as our new digi-perf options for our folded SēVision 3D GX line of cinema projection screens for international shipment. Since its successful launch, we’ve had to renovate our facility and upgrade our machinery to keep up with worldwide demand.”</span><em><b></b></em></p>
<p dir="ltr"><span>Both microperf and digi-perf provide approximately seven percent open space against the traditional 4.5 percent open space. Severtson’s new digi-perf screens, such as microperf, are also engineered for the optimum audio and visual experience available in the marketplace today. Digi-perf screens are available with all coatings and gains, are foldable as with all Severtson cinema screens (excluding electric screens), and it reduces moire over traditional standard perf screens.</span><em><b></b></em></p>
<p dir="ltr"><span>According to Severtson, both microperf and digi-perf offer multiple benefits versus standard perforation screens. “Either one is the answer for current ultra high-performance cinema screens, depending on one’s specific needs, and are the perfect solutions for 4k, 8k, 12k and even higher projection resolutions as these technologies become available in the future,” he added.</span><em><b></b></em></p>
<p dir="ltr"><span>“Microperf and now Digi-perf are quickly becoming industry standards as projection resolutions increase and is what has put the ‘folded’ line over the top,” added Dan Maxwell, Severtson Corp. V.P. &amp; Chief Operating Officer. “These two options are now the screens of choice for high-end, premier theatres and cinema chains. The Severtson microperf and digi-perf viewing surfaces practically eliminate moiré which is often problematic of screens with larger perforation, yet continues to provide a more realistic soundstage allowing speakers to be placed directly behind the screen.”</span></p>
<p dir="ltr"><span>Severtson explained that they have been shipping these screens both domestically and internationally to very pleased customers who previously could not afford them because of the enormous international shipping fees. Additionally, now there is a solution for complex installations where a long tube housing the cinema screen is impractical or not feasible to transport through the building, especially when a theater is in a unique structure, such as a high-rise or multi-story theater complex.</span><em><b></b></em><span></span></p>
<p dir="ltr"><span>“Our folded screen technology has proven again and again to drastically reduce international shipping costs and makes these screens available to every customer worldwide,” Severtson continued. “And to top that off, our cinema screen price estimator enables our dealers with even quicker cinema screen price quotes and delivery estimates of both our folded and non-folded options.”</span><em><b></b></em></p>
<p dir="ltr"><span>The folded line of SēVision 3D GX and Ultra Wide cinema screens are available for delivery to international destinations, having numerous advantages, including:</span></p>
<ul>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>available in standard, micro, or digi perforation (white and silver)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>coated surface that is harder to bruise and scuff</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>small micron flake coating produces a sharper image, eliminating graininess in bright scenes</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>viewing angles range from 30 to 40 degree half-gain depending on the specific screen gain requested </span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>water-based coating promotes longevity by maintaining optical properties over time, eliminating flaking and cracking of the screen surface</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>perfect for large cinema applications (movie houses, museums, universities, etc.)</span></p>
</li>
</ul>
<p> </p>
<p dir="ltr"><span>The cinema screen price estimator is now live and has been available for Severtson’s dealer base via its website as well as a mobile app for Apple iOS and Android Smartphones. The most recent update of the mobile app now features support for Spanish and Portuguese integrators. Once the dealer is registered with an account and granted access at </span><a href="http://www.severtsonscreens.com/register"><span>www.severtsonscreens.com/register</span></a><span>, the tool provides product and packaging price estimates for Severtson cinema screens as soon as a dealer inputs the necessary required information, such as screen dimensions, coating, material, and desired packaging. The packaging portion of the price estimate is then calculated based on the selected product’s weight and container dimensions, which the tool also provides. For each estimate requested, dealers will receive an automated email and PDF file detailing the screen price and packaging estimate. Prices are only estimates and do not include shipping charges or any other potential international fees.</span></p>
<p dir="ltr"><em><b><br></b></em></p>
<p dir="ltr"><span>Founded in 1986, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its Arizona-based production facilities and its state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.</span><em><b></b></em></p>
<p dir="ltr"><span>Severtson Corporation is a member of the International Cinema Technology Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD &amp; DepthQ, and RealD (</span><a href="http://www.severtsonscreens.com/certifications"><span>www.severtsonscreens.com/certifications</span></a><span>).</span><em><b></b></em></p>
<p dir="ltr"><span>Visit </span><a href="about:blank"><span>severtsonscreens.com</span></a><span>, call 480-610-5155, or email </span><a href="mailto:sales@severtsonscreens.com"><span>sales@severtsonscreens.com</span></a><span> for more information.</span></p>
<p dir="ltr"><em><b><br></b></em></p>
<p dir="ltr"><span>About Severtson Screens</span></p>
<p dir="ltr"><span>Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today's modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today... the industry standard for excellence and unsurpassed customer service worldwide.</span></p>
<p dir="ltr"><strong>This article is featured in the following publications</strong>:</p>
<ul>
<li dir="ltr"><a href="https://www.digitalcinemareport.com/severtson-to-feature-sevision-3d-gx-screen-options-at-cinemacon-2026/" target="_blank" rel="noopener">Digital Cinema Report</a></li>
<li dir="ltr"><a href="https://www.svconline.com/the-wire/severtson-features-popular-options-for-folded-cinema-projection-screens-at-2026-cinemacon" target="_blank" rel="noopener">Sound &amp; Video Contractor</a></li>
<li dir="ltr"><a href="https://www.mixonline.com/the-wire/severtson-features-popular-options-for-folded-cinema-projection-screens-at-2026-cinemacon" target="_blank" rel="noopener">Mix</a></li>
</ul>]]>
    </content>
  </entry>
  <entry>
    <id>https://severtsonscreens.myshopify.com/blogs/news/april-fools-2026</id>
    <published>2026-04-01T00:00:05-07:00</published>
    <updated>2026-04-01T07:53:01-07:00</updated>
    <link rel="alternate" type="text/html" href="https://severtsonscreens.myshopify.com/blogs/news/april-fools-2026"/>
    <title>Introducing VisionVanish Pro Glasses: Never Miss a Scene Again!</title>
    <author>
      <name>Toby Severtson</name>
    </author>
    <content type="html">
      <![CDATA[<p><span>We’ve all been there: you’re right at the climax of a heart-pounding thriller, but you actually have to... leave your house. Life is full of distractions, but we believe your entertainment shouldn't have to suffer just because you’re "out and about."</span></p>
<p><span>Today, we are thrilled to unveil </span><span>VisionVanish Pro </span><span>— the world’s first wearable cinema that prioritizes your watchlist over your surroundings.</span></p>
<p><br></p>
<h2><span>Features that Change the Way You (Don't) See:</span></h2>
<ul>
<li>
<span>Dual-Micro Projection:</span><span> </span><span>Twin 8K+ tab-tensioned electric projection screens sit millimeters from your corneas for a full-sized theater experience.</span>
</li>
<li>
<span>Total Immersion Mode</span><span>:</span><span> Advanced light-blocking technology ensures you won't be distracted by "reality," "traffic," or "social cues."</span>
</li>
<li>
<span>Neural-Sync Audio:</span><span> High-fidelity sound so crisp you won’t even hear the sirens!</span>
</li>
</ul>
<p><br></p>
<h2><span>Entertainment Everywhere</span></h2>
<p><span>Whether you’re walking the dog, crossing a busy intersection, or navigating a quiet suburban street, </span><span>VisionVanish</span><span> ensures the movie stays front and center. Why look at a boring sidewalk when you could be re-watching your favorite movie for the 14th time?</span></p>
<blockquote>
<span>"It’s so immersive, I completely forgot where I was! I felt like I was part of an action movie - honestly, the sound effects of screeching tires and breaking glass were so realistic, it was like they were happening right behind me." - </span><span>Satisfied VisionVanish Beta Tester</span>
</blockquote>
<h2><br></h2>
<h2><span>Availability</span></h2>
<p><span>We know you want to get your hands on these. However, due to the highly specialized nature of this technology, the </span><span>VisionVanish Pro</span><span> is available for purchase only on </span><span>April 1st, 2026</span><span>, the day commonly known in the United States as "April Fool's Day."</span></p>
<p><br></p>
<p><span>…In case it wasn't clear, this is a joke! </span><span>Happy April Fools’ Day!</span><span> While we can’t actually recommend walking through traffic while wearing miniature movie screens, we </span><span>can</span><span> recommend some real Severtson products for your home theater, pro AV, commercial, or movie theater needs.</span></p>
<p><br></p>
<p><a href="https://severtsonscreens.myshopify.com/" rel="noopener noreferrer" data-link-type="web" target="_blank">Click here to see our (actually real) product catalog!</a></p>]]>
    </content>
  </entry>
  <entry>
    <id>https://severtsonscreens.myshopify.com/blogs/news/gxwa-cinemacon-2026</id>
    <published>2026-03-18T06:00:00-07:00</published>
    <updated>2026-04-06T11:33:46-07:00</updated>
    <link rel="alternate" type="text/html" href="https://severtsonscreens.myshopify.com/blogs/news/gxwa-cinemacon-2026"/>
    <title>Severtson Features Enhanced Cinema Screen Coating During CinemaCon 2026</title>
    <author>
      <name>Toby Severtson</name>
    </author>
    <content type="html">
      <![CDATA[<p dir="ltr"><em>The SēVision 3D GX-WA coating offers increased uniformity &amp; brightness typically seen more often on 2D white screens, decreases hotspotting, while also offering an increased viewing angle over standard silver screens</em></p>
<p dir="ltr"> </p>
<p dir="ltr"><span><strong>San Tan Valley, Ariz., March 18, 2026 –</strong> <meta charset="utf-8"></span></p>
<p dir="ltr"><span>Severtson Screens (</span><a href="http://www.severtsonscreens.com"><span>severtsonscreens.com</span></a><span>)</span><span>, </span><span>a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, is proud to announce it will feature its enhanced SēVision 3D GX-WA projection screen coating during CinemaCon 2026, held in Las Vegas, Nev. from April 13-16 at Caesars Palace, booth # 2310A.</span><span><b></b></span></p>
<p dir="ltr"><span>“The SēVision 3D GX-WA coating provides the benefits of the standard SēVision 3D GX coating, but offers increased uniformity and brightness typically seen more often on 2D white screens,” explained Toby Severtson, president and CEO of Severtson Corp. “It is engineered specifically to increase the viewing angle over standard silver screens while also reducing hotspotting.”</span><span><b></b></span></p>
<p dir="ltr"><span>Severtson’s enhanced SēVision 3D GX-WA projection screen coating is a brilliant example of Severtson Screens’ continued quest for quality, improvement, and innovation.</span><span><b></b></span></p>
<p dir="ltr"><span>Specifications of the enhanced SēVision 3D GX-WA include:</span></p>
<ul>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Surface: smooth PVC with a high gain optical coating for superior texture and gain uniformity</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Gain: 1.4 – 3.0 on axis +/- 0.2</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Signal to noise ratio: 100 – 200+:1</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Available perforations: standard, micro, digital, non-perf</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Materials: panel width 62-inches; thickness 12mil (0.3mm)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Edges: 6-inch standard grommet spacing (optional 9in., 4.5in, 3in. spacing) </span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Webbing: 2.5-inch standard</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Packaging: rolled (tube only, tray &amp; tube, full crate); folded (crate)</span></p>
</li>
</ul>
<p dir="ltr"><span>“Like all Severtson projection materials, SēVision 3D GX-WA offers the unique benefit of also being foldable, without any damage to the projection surface,” added Dan Maxwell, Severtson Corp. V.P. &amp; Chief Operating Officer. “This allows it to be transported in a smaller crate and at a fraction of the cost, as well as to locations around the world where shipping was previously far more difficult and expensive.” </span></p>
<p dir="ltr"><span><b><br></b></span></p>
<p dir="ltr"><span>Founded in 1986, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its Arizona-based production facilities and its state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.</span><span><b></b></span></p>
<p dir="ltr"><span>Severtson Corporation is a member of the International Cinema Technology Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD &amp; DepthQ, and RealD (</span><a href="http://www.severtsonscreens.com/certifications"><span>www.severtsonscreens.com/certifications</span></a><span>).</span><span><b></b></span></p>
<p dir="ltr"><span>Visit </span><a href="about:blank"><span>severtsonscreens.com</span></a><span>, call 480-610-5155, or email </span><a href="mailto:sales@severtsonscreens.com"><span>sales@severtsonscreens.com</span></a><span> for more information.</span></p>
<p dir="ltr"><span><b><br></b></span></p>
<p dir="ltr"><span>About Severtson Screens</span></p>
<p dir="ltr"><span>Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today's modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today... the industry standard for excellence and unsurpassed customer service worldwide.</span></p>
<p dir="ltr"> </p>
<p dir="ltr"><strong>This article is featured in the following publications:</strong></p>
<ul>
<li dir="ltr"><a href="https://www.svconline.com/the-wire/severtson-features-enhanced-cinema-screen-coating-during-cinemacon-2026" target="_blank">Sound &amp; Video Contractor</a></li>
<li dir="ltr"><a href="https://www.mixonline.com/the-wire/severtson-features-enhanced-cinema-screen-coating-during-cinemacon-2026" rel="noopener" target="_blank">Mix</a></li>
<li dir="ltr"><a href="https://www.digitalcinemareport.com/severtson-to-feature-enhanced-cinema-screen-coating-at-cinemacon-2026/" target="_blank" rel="noopener">Digital Cinema Report</a></li>
</ul>
<p dir="ltr"> </p>]]>
    </content>
  </entry>
  <entry>
    <id>https://severtsonscreens.myshopify.com/blogs/news/sat-cinemacon-2026</id>
    <published>2026-03-11T06:00:00-07:00</published>
    <updated>2026-03-11T12:01:26-07:00</updated>
    <link rel="alternate" type="text/html" href="https://severtsonscreens.myshopify.com/blogs/news/sat-cinemacon-2026"/>
    <title>Severtson Features Acclaimed SAT-4K Cinema Screen at CinemaCon 2026</title>
    <author>
      <name>Toby Severtson</name>
    </author>
    <content type="html">
      <![CDATA[<p dir="ltr"><em>The made-in-the-USA SAT-4K offers a finer weave and bright white material for increased visual performance while not impairing the SAT-4K’s acclaimed acoustic properties</em></p>
<p dir="ltr"> </p>
<p dir="ltr"><strong>San Tan Valley, Ariz., March 11, 2026 – </strong><span>Severtson Screens (</span><a href="http://www.severtsonscreens.com"><span>severtsonscreens.com</span></a><span>)</span><span>,  </span><span>a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, is pleased to announce it will feature its immensely popular </span><a href="https://cdn.shopify.com/s/files/1/1921/1865/files/SAT_Specs.pdf?v=1732141224"><span>SAT-4K Acoustically-Transparent</span></a><span> cinema projection screen line during CinemaCon 2026, held in Las Vegas, Nev. from April 13-16 at Caesars Palace, booth # 2310A.</span><span><b></b></span></p>
<p dir="ltr"><span>“Made in the USA, our SAT-4K has received tremendous accolades since its launch, and we are proud to build upon its success with features including an even finer weave and whiter material that makes the viewing image even better than before,” explained Toby Severtson, president and CEO of Severtson Corp. “The SAT-4K’s acoustic abilities are not hampered by the finer weave, and we can now also seam SAT-4K for larger cinema screens to virtually limitless sizes.”</span><span><b></b></span></p>
<p dir="ltr"><span>Ricardo LaPorta, South America Territory Sales Manager for Christie Digital Systems, said that due to the SAT-4K’s performance, they have been using the SAT-4K screen in Christie’s </span><span>São Paulo</span><span>, Brazil training facility. “When we first saw a demonstration of Severtson’s SAT-4K material, we did not have any sound quality loss with high pitch frequency audio, as such loss is apparent in vinyl screens,” he explained. “The SAT-4K has tremendous sound transfer capabilities, along with remarkable visual clarity. To say we are impressed is an understatement.”</span><span><b></b></span></p>
<p dir="ltr"><span>Severtson continued, “The foldable SAT-4K is the ideal projection screen for virtually all cinema requirements. Like perforated screens, the sound stage can be placed directly behind the screen at the same horizontal axis, allowing the vocals and the special effects to be completely in sync with the brilliant images on display. Due to almost no audio frequency loss, the SAT-4K screen allows for a completely immersive cinema experience.”</span><span><b></b></span></p>
<p dir="ltr"><span>Severtson Corp. V.P. &amp; Chief Operating Officer Dan Maxwell added, “Our folded shipping method allows for no loss in the screen’s structural nor visual integrity, and now makes international distribution of the SAT-4K cinema screen line highly affordable, reducing international shipping costs by up to 70 percent.”</span><span><b></b></span></p>
<p dir="ltr"><span>Currently available to nearly limitless sizes in both height and length, the SAT-4K cinema screen meets or exceeds all industry standards for optimum video and acoustic performance, with reference quality reproduction of the digital image combined with true fidelity of the original soundtrack.</span><span><b></b></span></p>
<p dir="ltr"><span>Additional specifications include:</span></p>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Surface: SAT-4K acoustically woven screen material</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Gain: 1.0 (+/-.2)</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Max height: 16 ft seamless; customizable to desired specifications with seams</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Viewing Angle: 160 degrees</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Flame and mildew resistant</span></p>
</li>
</ul>
<p dir="ltr"><span>Custom and standard sizes are available. Severtson asks that customers contact them directly for individual pricing for their specific needs.</span></p>
<p dir="ltr"><span><b><br></b></span></p>
<p dir="ltr"><span>Founded in 1986, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its Arizona-based production facilities and its state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.</span></p>
<p dir="ltr"><span>Severtson Corporation is a member of the International Cinema Technology Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD &amp; DepthQ, and RealD (</span><a href="http://www.severtsonscreens.com/certifications"><span>www.severtsonscreens.com/certifications</span></a><span>).</span><span><b></b></span></p>
<p dir="ltr"><span>Visit </span><a href="http://www.severtsonscreens.com"><span>severtsonscreens.com</span></a><span>, call 480-610-5155, or email </span><a href="mailto:sales@severtsonscreens.com"><span>sales@severtsonscreens.com</span></a><span> for more information.</span></p>
<p dir="ltr"><span><b><br></b></span></p>
<p dir="ltr"><span>About Severtson Screens</span></p>
<p dir="ltr"><span>Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today's modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today... the industry standard for excellence and unsurpassed customer service worldwide.</span></p>
<p dir="ltr"> </p>
<p><strong>This article is featured in the following publications:</strong></p>
<ul>
<li><a href="https://www.svconline.com/the-wire/severtson-features-acclaimed-sat-4k-cinema-screen-at-cinemacon-2026" rel="noopener noreferrer" data-link-type="web" target="_blank">Sound &amp; Video Contractor</a></li>
<li><a href="https://www.mixonline.com/the-wire/severtsons-acclaimed-sat-4k-cinema-screen-ideal-for-sound-stages-large-cinematic-venues-and-more" rel="noopener noreferrer" data-link-type="web" target="_blank">Mix</a></li>
</ul>]]>
    </content>
  </entry>
  <entry>
    <id>https://severtsonscreens.myshopify.com/blogs/news/cinemacon-lse-2026</id>
    <published>2026-03-05T06:00:00-07:00</published>
    <updated>2026-03-25T10:10:45-07:00</updated>
    <link rel="alternate" type="text/html" href="https://severtsonscreens.myshopify.com/blogs/news/cinemacon-lse-2026"/>
    <title>Severtson Showcases Giant Electric Motorized Cinema Screens During CinemaCon 2026</title>
    <author>
      <name>Toby Severtson</name>
    </author>
    <content type="html">
      <![CDATA[<p dir="ltr"><em>The SēVision 3D GX giant electric motorized projection cinema screens are ideal for large venues where a screen needs to be raised &amp; lowered</em><em></em></p>
<p dir="ltr"><strong>San Tan Valley, Ariz., March 5, 2026 – </strong><span>Severtson Screens (</span><a href="http://www.severtsonscreens.com"><span>severtsonscreens.com</span></a><span>)</span><span>, </span><span>a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, has announced that it will showcase its acclaimed SēVision 3D GX Giant Electric Motorized Cinema Projection Screen line during CinemaCon 2026, held in Las Vegas, Nev. from April 13-16 at Caesars Palace, booth #2310A.</span><em><b></b></em></p>
<p dir="ltr"><span>“Opera or play houses and other bigger than normal venues with a large stage environment are perfect situations for our Giant Electric projection screens where the screen needs to be raised and lowered,” explained Toby Severtson, president and CEO of Severtson Corp. “It’s also the perfect solution for multi-purpose auditoriums, such as in commercial, university/school, house of worship, museum, and pro AV situations that require large commercial or cinema-sized screens, but not in a permanent static installation.”</span><em><b></b></em></p>
<p dir="ltr"><span>The SēVision 3D GX Giant Electric Motorized projection screens were the first giant electric high quality 3D screens available on the market at these larger cinematic sizes. The Giant Electric motorized projection screens are available in all offered coatings as well as in non-perf, cinema (standard) perf, and microperf so the soundstage can be placed behind the screen similar to premier movie theaters.</span><em><b></b></em></p>
<p dir="ltr"><span>“Due to our folded screen technology and coating, it has enabled us to create an electric cinema screen that can be rolled up and down frequently without damaging the screen’s surface,” Severtson continued. “It’s the perfect answer for what was once an impossible scenario for a large format cinematic 3D screen.”</span><em><b></b></em></p>
<p dir="ltr"><span>Additional specifications of the new SēVision 3D GX Giant Electric Motorized Cinema Projection Screen line include:</span></p>
<ul>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>coated surface that is harder to bruise and scuff</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>small micron flake coating produces a sharper image, eliminating graininess in bright scenes</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>viewing angles range from 30 to 40 degree half-gain depending on the specific screen gain requested </span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>water-based coating promotes longevity by maintaining optical properties over time, eliminating flaking and cracking of the screen surface allowing the screen to remain perfect for frequent rolling up/down</span></p>
</li>
</ul>
<p dir="ltr"><span>Since Severtson’s popular SēVision 3D GX-WA coating technology can be folded like other Severtson Screens coatings, it is an ideal option for the Giant Electric Motorized Screens and thus will also be featured during CinemaCon 2025.</span><em><b></b></em></p>
<p dir="ltr"><span>“Our enhanced SēVision 3D GX-WA projection screen coating is a brilliant example of Severtson Screens’ continued quest for quality, improvement, and innovation,” explained Severtson. “The SēVision 3D GX-WA coating provides the benefits of the standard SēVision 3D GX coating, but offers increased uniformity and brightness typically seen more often on 2D white screens. It is also engineered specifically to increase the viewing angle over standard silver screens while also reducing hotspotting.”</span><em><b></b></em></p>
<p dir="ltr"><span>Specifications of the enhanced SēVision 3D GX-WA include:</span></p>
<ul>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Surface: smooth PVC with a high gain optical coating for perfect texture and gain uniformity</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Gain: 1.4 – 3.0 on axis +/- 0.2</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Signal to noise ratio: 100 – 200+:1</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Available perforations: standard, micro, digital, non-perf</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Materials: panel width 62-inches; thickness 12mm</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Edges: 6-inch standard grommet spacing (optional 9in., 4.5in, 3in. spacing) </span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Webbing: 2.5-inch standard</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Packaging: rolled (tube only, tray &amp; tube, full crate); folded (crate)</span></p>
</li>
</ul>
<p dir="ltr"><span>“Like all Severtson projection materials, SēVision 3D GX-WA offers the unique benefit of also being foldable, without any damage to the projection surface,” added Dan Maxwell, Severtson Corp. V.P. &amp; Chief Operating Officer. “This allows it to be transported in a smaller crate and at a fraction of the cost, as well as to locations around the world where shipping was previously far more difficult and expensive. It also makes it an ideal coating for our Giant Motorized and Giant QuickFold screens.” </span></p>
<p dir="ltr"><em><b><br></b></em></p>
<p dir="ltr"><span>Founded in 1986, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its Arizona-based production facilities and its state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters to comfortable home theaters, and everything in between.</span></p>
<p dir="ltr"><em><b><br></b></em></p>
<p dir="ltr"><span>Severtson Corporation is a member of the International Cinema Technology Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD &amp; DepthQ, and RealD (</span><a href="http://www.severtsonscreens.com/certifications"><span>www.severtsonscreens.com/certifications</span></a><span>).</span><em><b></b></em></p>
<p dir="ltr"><span>Visit </span><a href="about:blank"><span>severtsonscreens.com</span></a><span>, call 480-610-5155, or email </span><a href="mailto:sales@severtsonscreens.com"><span>sales@severtsonscreens.com</span></a><span> for more information.</span></p>
<p dir="ltr"><em><b><br></b></em></p>
<p dir="ltr"><span>About Severtson Screens</span></p>
<p dir="ltr"><span>Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today's modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today... the industry standard for excellence and unsurpassed customer service worldwide.</span></p>
<p> </p>
<p><strong>This article is featured in the following publications:</strong></p>
<ul>
<li><a href="https://www.svconline.com/the-wire/severtson-showcases-giant-electric-motorized-cinema-screens-during-cinemacon-2026" rel="noopener noreferrer" data-link-type="web" target="_blank">Sound &amp; Video Contractor</a></li>
<li><a href="https://www.mixonline.com/the-wire/severtsons-giant-electric-motorized-cinema-screens-ideal-for-various-venues-and-stages" rel="noopener noreferrer" data-link-type="web" target="_blank">Mix</a></li>
<li><a href="https://www.digitalcinemareport.com/severtson-to-showcase-giant-electric-motorized-cinema-screens-at-cinemacon-2026/" target="_blank" rel="noopener">Digital Cinema Report</a></li>
</ul>]]>
    </content>
  </entry>
  <entry>
    <id>https://severtsonscreens.myshopify.com/blogs/news/scdt</id>
    <published>2026-02-18T06:00:00-07:00</published>
    <updated>2026-02-20T09:37:18-07:00</updated>
    <link rel="alternate" type="text/html" href="https://severtsonscreens.myshopify.com/blogs/news/scdt"/>
    <title>Severtson Screens Launches New In-Ceiling  Cable Drop Series of Motorized Projection Screens</title>
    <author>
      <name>Toby Severtson</name>
    </author>
    <content type="html">
      <![CDATA[<p dir="ltr"><em>Now shipping and available in multiple surfaces and sizes, the SCDT’s clean, industrial look is the perfect choice for residences as well as performance halls, churches, and other large and small venues</em></p>
<p dir="ltr"> </p>
<p dir="ltr"><strong>San Tan Valley, Ariz., Feb. 18, 2026 –</strong><span><strong> </strong>Severtson Screens (</span><a href="http://www.severtsonscreens.com"><span>severtsonscreens.com</span></a><span>), a global leader in innovative and quality projection screens for the home theater, commercial, pro AV, and cinema markets, is pleased to announce the launch of its new In-Ceiling Cable Drop Series of electric motorized projection screens (model SCDT). Now shipping, the SCDT is available in multiple projection surfaces and sizes to meet the needs of residences, and small and large venue installations.</span><em><b></b></em></p>
<p dir="ltr"><span>“Our SCDT Cable Drop Screens are a collection of motorized electric screens that drop down from a trap door in the ceiling on a thin steel cable, providing a clean look and versatile viewing experience,” explained Aaron White, Home Theater &amp; Pro AV sales lead at Severtson Corp. “This unique system enables the screen to be lowered from very high ceilings in large venues, and eliminates the need for a large black drop area. The Severtson Tab Tension system also ensures that the screen’s viewing area will be flat. The industrial look of the Cable Drop Series makes it the perfect choice for residences as well as performance halls, churches, and other small and large venues.”</span><em><b></b></em></p>
<p dir="ltr"><span>The new SCDT can be operated in multiple convenient ways…the included wireless handheld RF remote control allows wireless control, and RS-232 control enables advanced control of all screen functions. The powerful motor provides smooth operation, extended durability, and reliable performance.</span><em><b></b></em></p>
<p dir="ltr"><span>The Cable Drop Series is available in a number of Severtson's quality projection surfaces*, including:</span></p>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Cinema White (1.3 gain)</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Cinema Grey (1.0 gain)</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>High Contrast Grey [HCNC] (0.7 gain) (max 168in. at 16:9 aspect ratio)</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Rear Projection (0.8 gain)</span></p>
</li>
</ul>
<p dir="ltr"><span>*coatings and perforation may also be available. Contact a Severtson sales representative for more information.</span><em><b></b></em></p>
<p dir="ltr"><span>Additional features include:</span></p>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Max size: 220in. at 16:9 aspect ratio (approx. 108in. viewing height)</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>IR Eye extension port</span></p>
</li>
</ul>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Stylish cable drop mechanism</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Screen retracts completely into ceiling</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>High gain white material provides industry-leading visual performance</span></p>
</li>
</ul>
<p dir="ltr"><em><b><br></b></em></p>
<p dir="ltr"><span>Founded in 1986, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its modern campus encompassing multiple production operations including a state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.</span><em><b></b></em></p>
<p dir="ltr"><span>For more information, please visit </span><a href="http://www.greatreps.com"><span>www.severtsonscreens</span></a><span>.com, call 480-610-5155, or email </span><a href="mailto:sales@severtsonscreens.com"><span>sales@severtsonscreens.com</span></a><span>.</span></p>
<p dir="ltr"><em><b><br></b></em></p>
<p dir="ltr"><span>About Severtson Screens</span></p>
<p dir="ltr"><span>Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today's modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today... the industry standard for excellence and unsurpassed customer service worldwide.</span></p>
<p dir="ltr"> </p>
<p><strong>This article is featured in the following publications:</strong></p>
<ul>
<li><a href="https://www.twice.com/the-wire/severtson-launches-new-in-ceiling-cable-drop-series-of-motorized-projection-screens" rel="noopener noreferrer" target="_blank">Twice</a></li>
<li><a href="https://www.mixonline.com/the-wire/severtson-launches-new-in-ceiling-cable-drop-series-of-motorized-projection-screens" rel="noopener noreferrer" target="_blank">Mix</a></li>
<li><a href="https://www.svconline.com/the-wire/severtson-screens-launches-new-in-ceiling-cable-drop-series-of-motorized-projection-screens" rel="noopener noreferrer" target="_blank">Sound &amp; Video Contractor</a></li>
<li><a href="https://www.residentialsystems.com/technology/video/severtson-screens-launches-new-in-ceiling-cable-drop-series-of-motorized-projection-screens?utm_term=945125F0-08F5-4966-B07E-553812F618D3&amp;utm_medium=email&amp;utm_content=90E1D020-6894-4F4B-AA8A-2D4C91BC8058&amp;utm_source=SmartBrief" target="_blank" rel="noopener">Residential Systems</a></li>
</ul>]]>
    </content>
  </entry>
  <entry>
    <id>https://severtsonscreens.myshopify.com/blogs/news/platinum-dealers-2025</id>
    <published>2026-02-09T09:00:00-07:00</published>
    <updated>2026-02-09T11:32:03-07:00</updated>
    <link rel="alternate" type="text/html" href="https://severtsonscreens.myshopify.com/blogs/news/platinum-dealers-2025"/>
    <title>Severtson Screens Celebrates  2025 Platinum Dealer Awards</title>
    <author>
      <name>Toby Severtson</name>
    </author>
    <content type="html">
      <![CDATA[<p dir="ltr"><i>2025’s 22 recipients provided unparalleled dedication to sales and customer service</i></p>
<p dir="ltr"><span><strong>San Tan Valley, Ariz., Feb. 9, 2026</strong> – </span><span>Severtson Screens (</span><a href="http://www.severtsonscreens.com"><span>severtsonscreens.com</span></a><span>)</span><span>, </span><span>a global leader in innovative and quality projection screens for the home theater, pro AV, cinema, and commercial markets, is pleased to announce its third annual Platinum Dealer “Top Sales and Service” Awards for 2025.</span><b></b></p>
<p dir="ltr"><span>“For our the third annual awards, Severtson’s dealer network has not only shined, but grown, and we are excited to celebrate them for an outstanding year,” said Aaron White, Home Theater &amp; Pro AV sales lead at Severtson Corp. “Our dealers are the best in the industry as they continue to impress and prove their unparalleled dedication to sales and customer service over the past year.”</span><b></b></p>
<p dir="ltr"><span>Severtson Screens’ Platinum Dealer Award “Top Sales and Service” recipients for 2025 are:</span></p>
<ul>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Mac Electronics (Evans, GA)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span></span><span>Turner Audio &amp; Video (Powell, TN)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Brite AV Solutions (Park City, UT)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Digitek Digital (Waukesha, WI)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Lynns Audio Video (Logan, UT)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Sounds Good Entertainment (Draper, UT)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Smart Residenz LLC (Frisco, TX)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Denver Sight And Sound (Parker, CO)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Audio Video Innovations (Miami, FL)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Datasmart LLC (Houston, TX)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Media Innovation Technologies (Scottsdale, AZ)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Onyx Technical Services Inc (Chesapeake, VA)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Gold Star Security Systems (Port St Lucie, FL)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Oasis Luxury Smart Homes (Scottsdale, AZ)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Theater X (Scottsdale, AZ)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Entertainment Supply &amp; Technologies, LLC (Tampa, FL)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>AS, Simple Automation (Rep. Dominicana)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Nerve Inc. (Park City, UT)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Exceptional Integrations (Las Vegas, NV)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Audio Video Specialists (Elgin, IL)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Powell Cinema (Leighton Buzzard, Bedfordshire, United Kingdom)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Elegant Home Theater Systems, LLC (Hills Borough, MO)</span><span></span></p>
</li>
</ul>
<p> </p>
<p dir="ltr"><span>Founded in 1986, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its modern campus encompassing multiple production operations including a state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.</span><b></b></p>
<p dir="ltr"><span>For more information, please visit </span><a href="http://www.greatreps.com"><span>www.severtsonscreens</span></a><span>.com, call 480-610-5155, or email </span><a href="mailto:sales@severtsonscreens.com"><span>sales@severtsonscreens.com</span></a><span>.</span></p>
<p><b><br></b></p>
<p dir="ltr"><span>About Severtson Screens</span></p>
<p dir="ltr"><span>Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today's modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today... the industry standard for excellence and unsurpassed customer service worldwide</span></p>
<p> </p>]]>
    </content>
  </entry>
  <entry>
    <id>https://severtsonscreens.myshopify.com/blogs/news/platinum-dealers-2024</id>
    <published>2026-02-09T09:00:00-07:00</published>
    <updated>2026-02-09T14:55:57-07:00</updated>
    <link rel="alternate" type="text/html" href="https://severtsonscreens.myshopify.com/blogs/news/platinum-dealers-2024"/>
    <title>Severtson Screens Celebrates  2025 Platinum Dealer Award Winners</title>
    <author>
      <name>Toby Severtson</name>
    </author>
    <content type="html">
      <![CDATA[<p dir="ltr"><i>2025’s 22 recipients provided unparalleled dedication to sales and customer service</i></p>
<p dir="ltr"><span><strong>San Tan Valley, Ariz., Feb. 9, 2026</strong> – </span><span>Severtson Screens (</span><a href="http://www.severtsonscreens.com"><span>severtsonscreens.com</span></a><span>)</span><span>, </span><span>a global leader in innovative and quality projection screens for the home theater, pro AV, cinema, and commercial markets, is pleased to announce its third annual Platinum Dealer “Top Sales and Service” Awards for 2025.</span><b></b></p>
<p dir="ltr"><span>“For our the third annual awards, Severtson’s dealer network has not only shined, but grown, and we are excited to celebrate them for an outstanding year,” said Aaron White, Home Theater &amp; Pro AV sales lead at Severtson Corp. “Our dealers are the best in the industry as they continue to impress and prove their unparalleled dedication to sales and customer service over the past year.”</span><b></b></p>
<p dir="ltr"><span>Severtson Screens’ Platinum Dealer Award “Top Sales and Service” recipients for 2025 are:</span></p>
<ul>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Mac Electronics (Evans, GA)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span></span><span>Turner Audio &amp; Video (Powell, TN)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Brite AV Solutions (Park City, UT)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Digitek Digital (Waukesha, WI)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Lynns Audio Video (Logan, UT)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Sounds Good Entertainment (Draper, UT)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Smart Residenz LLC (Frisco, TX)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Denver Sight And Sound (Parker, CO)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Audio Video Innovations (Miami, FL)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Datasmart LLC (Houston, TX)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Media Innovation Technologies (Scottsdale, AZ)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Onyx Technical Services Inc (Chesapeake, VA)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Gold Star Security Systems (Port St Lucie, FL)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Oasis Luxury Smart Homes (Scottsdale, AZ)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Theater X (Scottsdale, AZ)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Entertainment Supply &amp; Technologies, LLC (Tampa, FL)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>AS, Simple Automation (Rep. Dominicana)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Nerve Inc. (Park City, UT)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Exceptional Integrations (Las Vegas, NV)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Audio Video Specialists (Elgin, IL)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Powell Cinema (Leighton Buzzard, Bedfordshire, United Kingdom)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Elegant Home Theater Systems, LLC (Hills Borough, MO)</span><span></span></p>
</li>
</ul>
<p> </p>
<p dir="ltr"><span>Founded in 1986, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its modern campus encompassing multiple production operations including a state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.</span><b></b></p>
<p dir="ltr"><span>For more information, please visit </span><a href="http://www.greatreps.com"><span>www.severtsonscreens</span></a><span>.com, call 480-610-5155, or email </span><a href="mailto:sales@severtsonscreens.com"><span>sales@severtsonscreens.com</span></a><span>.</span></p>
<p><b><br></b></p>
<p dir="ltr"><span>About Severtson Screens</span></p>
<p dir="ltr"><span>Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today's modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today... the industry standard for excellence and unsurpassed customer service worldwide</span></p>
<p> </p>
<!--
<p dir="ltr">&nbsp;</p>
<p dir="ltr"><em>2024’s 12 winners provided unparalleled dedication to sales and customer service</em></p>
<p dir="ltr">&nbsp;</p>
<p dir="ltr"><span>San Tan Valley, Arizona, April 29, 2024 –&nbsp;</span><span>Severtson Screens (</span><a href="http://www.severtsonscreens.com"><span>severtsonscreens.com</span></a><span>)</span><span>, </span><span>a global leader in innovative and quality projection screens for the home theater, pro AV, cinema, and commercial markets, is pleased to announce its second annual Platinum Dealer Award “Top Sales and Service” winners for 2024.</span><b></b></p>
<p dir="ltr"><span>“Once again, we are excited to celebrate our top dealer network, whom are the best in the industry,” said Aaron White, Home Theater &amp; Pro AV sales lead at Severtson Corp. “Our first Platinum Awards was a terrific success, and it has lead to a spirited second annual list of winners who have proven their unparalleled dedication to sales and customer service over the past year.”</span><b></b></p>
<p dir="ltr"><span>Severtson Screens’ Platinum Dealer Award “Top Sales and Service” winners for 2024 are:</span></p>
<ul>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><a href="https://www.smartresidenz.com/"><span>Smart Residenz LLC</span></a><span> (Frisco, Texas)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><a href="https://briteproav.com/"><span>Imagine</span></a><span> Audio Video (Phoenix, Arizona)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Brite AV Solutions, LLC (Park City, Utah)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><a href="https://lynnsaudiovideo.com/"><span>Lynn's Audio Video</span></a><span> (Logan, Utah)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><a href="http://www.powellcinema.com/"><span>Denver</span></a><span> Sight &amp; Sound (Denver, Colorado)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><a href="https://www.theaterx.com/"><span>Oasis</span></a><span> Luxury Smart Homes (Scottsdale, Arizona)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Custom Automated Solutions (Scottsdale, Arizona)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Audio Intervisual Design (Los Angeles, California)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><a href="https://audiovideospecialists.net/"><span>Sound</span></a><span> Effects Entertainment (Mesa, Arizona)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><a href="https://formosagroup.com/"><span>Nerve,</span></a><span> Inc. (Park City, Utah)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><a href="https://www.artisanaz.com/"><span>Elite</span></a><span> A/V Automation (Madison, Wisconsin)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><a href="https://www.avworx.net/"><span>BWE</span></a><span> Home Theater</span><span> (Fresno, California)</span></p>
</li>
</ul>
<p dir="ltr"><b><br></b></p>
<p dir="ltr"><span>“We use Severtson’s screen for all of our theater screens,” said Justin Worley, Oasis Luxury Smart Homes CEO. “They have a quality solution for every application, and their attention to detail and support is stellar.”</span></p>
<p dir="ltr"><b><br></b></p>
<p dir="ltr"><span>Added Todd Astill, Nerve president, “Severtson screens offers a wide variety of solutions that fit all budgets and applications…from a 72-inch fixed screen to massive 25-foot masking solutions and everything in between.&nbsp; Every order we place is prepared and shipped in a timely manner with reasonable freight and very robust packaging.&nbsp; We have used their SAT-4K material paired with smaller single chip DLP’s with 5,000 lumens all the way to our 3-chip 35,000 lumen RGB laser reference projector, and the image is always neutral with natural colors, impressive contrast, and stunning resolution.”</span></p>
<p dir="ltr"><b><br></b></p>
<p dir="ltr"><span>Founded in 1986, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its modern campus encompassing multiple production operations including a state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.</span></p>
<p dir="ltr"><b><br></b></p>
<p dir="ltr"><span>For more information, please visit </span><a href="http://www.greatreps.com"><span>www.severtsonscreens</span></a><span>.com, call 480-610-5155, or email </span><a href="mailto:sales@severtsonscreens.com"><span>sales@severtsonscreens.com</span></a><span>.</span></p>
<p dir="ltr"><b><br></b></p>
<p dir="ltr"><span>About Severtson Screens</span></p>
<p dir="ltr"><span>Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today's modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today... the industry standard for excellence and unsurpassed customer service worldwide.</span></p>
<p dir="ltr">&nbsp;</p>
<p dir="ltr"><strong>This article is featured in the following publications:</strong></p>
<ul>
<li dir="ltr"><a href="https://www.svconline.com/the-wire/severtson-screens-celebrates-2024-platinum-dealer-award-winners" rel="noopener" target="_blank"><span>Sound &amp; Video Contractor</span></a></li>
<li dir="ltr"><a href="https://www.twice.com/the-wire/severtson-screens-celebrates-2024-platinum-dealer-award-winners" rel="noopener" target="_blank"><span>Twice</span></a></li>
<li dir="ltr"><a href="https://www.mixonline.com/the-wire/severtson-screens-celebrates-2024-platinum-dealer-award-winners" rel="noopener" target="_blank"><span>Mix</span></a></li>
</ul>
-->
]]>
    </content>
  </entry>
  <entry>
    <id>https://severtsonscreens.myshopify.com/blogs/news/cineasia-2025</id>
    <published>2025-11-12T06:00:00-07:00</published>
    <updated>2025-11-13T12:48:06-07:00</updated>
    <link rel="alternate" type="text/html" href="https://severtsonscreens.myshopify.com/blogs/news/cineasia-2025"/>
    <title>Severtson Exhibits During 2025 CineAsia Expo</title>
    <author>
      <name>Toby Severtson</name>
    </author>
    <content type="html">
      <![CDATA[<p dir="ltr"><em>Severtson will promote its SēVision 3D GX &amp; Ultra Wide 3D screens, which now includes Standard, Microperf, &amp; Digi-Perf configurations, and can be shipped folded, reducing costs by up to 70 percent; the made-in-the-USA enhanced SAT-4K, which offers increased visual performance; and SēVision 3D GX-WA, which offers increased uniformity &amp; brightness.</em></p>
<p dir="ltr"> </p>
<p dir="ltr"><span><strong>San Tan Valley, Ariz., Nov. 12, 2025</strong> – </span><span>Severtson Screens (</span><a href="http://www.severtsonscreens.com"><span>severtsonscreens.com</span></a><span>)</span><span>, </span><span>a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, is proud to announce that it will highlight numerous NextGen cinema screens and coatings </span><span>during CineAsia 2025, held in Bangkok, Thailand at the Iconsiam Hall from Dec. 8-11, booth 205. </span><span>During the expo, Severtson will promote its most popular options for its acclaimed folded SēVision 3D GX line with enhanced projection screen coating as well as its popular SAT-4K Acoustically-Transparent cinema projection screen line, and more.</span><span><b></b></span></p>
<p dir="ltr"><span>“Microperf and now Digi-perf are quickly becoming industry standards as projection resolutions increase and is what has put Severtson’s ‘folded’ line over the top,” explained Dan Maxwell, Severtson Corp. V.P. &amp; Chief Operating Officer. “These two options are now the screens of choice for high-end, premier theatres and cinema chains. The Severtson microperf and digi-perf viewing surfaces practically eliminate moiré which is often problematic of screens with larger perforation, yet continues to provide a more realistic soundstage allowing speakers to be placed directly behind the screen.”</span><span><b></b></span></p>
<p dir="ltr"><span>Both microperf and digi-perf provide approximately seven percent open space against the traditional 4.5 percent open space. And now, Severtson’s new digi-perf screens, like microperf, are also engineered for the optimum audio and visual experience available in the marketplace today. Digi-perf screens are available with all coating and gains, are foldable as with all Severtson cinema screens (excluding electric screens).</span><span><b></b></span></p>
<p dir="ltr"><span>“Both microperf and digi-perf offer multiple benefits versus standard perforation screens,” added Toby Severtson, president and CEO of Severtson Corp. “Either one is the answer for current ultra high-performance cinema screens, depending on one’s specific needs, and are the perfect solutions for 4k, 8k, 12k and even higher projection resolutions as these technologies become available in the future,” he added.</span></p>
<p dir="ltr"><span><b><br></b></span></p>
<p dir="ltr"><span>Severtson continued, “Our folded shipping method makes international distribution of our industry-acclaimed SēVision 3D GX highly affordable, reducing international shipping costs by up to 70 percent. Besides standard perforated white and silver screens, we now also offer the aforementioned and immensely popular microperf as well as our new digi-perf options for our folded SēVision 3D GX line of cinema projection screens for international shipment. Since its recent launch, we’ve had to renovate our facility and upgrade our machinery to keep up with worldwide demand.”</span><span><b></b></span></p>
<p dir="ltr"><span>Severtson has been shipping these screens both domestically and internationally to very pleased customers who, up until recently, could not afford them because of the enormous international shipping fees. Additionally, now there is a solution for complex installations where a long tube housing the cinema screen is impractical or not feasible to transport through the building.</span><span><b></b></span></p>
<p dir="ltr"><span>“Our folded screen technology has proven again and again to drastically reduce international shipping costs and makes these screens available to every customer worldwide,” Severtson continued. “And to top that off, our new cinema screen price estimator enables our dealers with even quicker cinema screen price quotes and delivery estimates of both our folded and non-folded options.”</span><span><b></b></span></p>
<p dir="ltr"><span>Shipping costs associated with such large packages as these were out-of-reach for so many customers up until recently. Now, Severtson Screens’ SēVision 3D GX screens can be folded and packed into a much smaller crate without any loss in structural integrity or performance abilities. </span><span><b></b></span></p>
<p dir="ltr"><span>“Severtson’s new folded screen process not only reduces international shipping fees, the smaller packaging simplifies delivery to theaters and is more convenient for installers as folded screens are much easier to get into buildings and uncrate than standard long-tube roll packaging…especially when a theater is in a unique structure, such as a high-rise or multi-story theater complex,” added Maxwell.</span><span><b></b></span></p>
<p dir="ltr"><span>The folded line of SēVision 3D GX and Ultra Wide cinema screens are available for delivery to international destinations, having numerous advantages, including:</span></p>
<ul>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>available in standard or micro perforation (white and silver)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>coated surface that is harder to bruise and scuff</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>small micron flake coating produces a sharper image, eliminating graininess in bright scenes</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>viewing angles range from 30-40 degree half-gain depending on specific screen gain requested </span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>water-based coating promotes longevity by maintaining optical properties over time, eliminating flaking and cracking of the screen surface</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>perfect for large cinema applications (movie houses, museums, universities, etc.)</span></p>
</li>
</ul>
<p dir="ltr"><span><b><br></b></span></p>
<p dir="ltr"><span>“Our SAT-4K has received tremendous accolades since its launch, and we are proud to build upon its success with the next generation which features an even finer weave and whiter material that makes the viewing image even better than before,” added Severtson. “Made in the USA, the SAT-4K’s acoustic abilities are not hampered by the finer weave, and we can now also seam SAT-4K for larger cinema screens to virtually limitless sizes.”</span><span><b></b></span></p>
<p dir="ltr"><span>Said Ricardo LaPorta, South America Territory Sales Manager for Christie Digital Systems, “When we first saw a demonstration of Severtson’s SAT-4K material, we did not have any sound quality loss with high pitch frequency audio, as such loss is apparent in vinyl screens. The SAT-4K has tremendous sound transfer capabilities, along with remarkable visual clarity. To say we are impressed is an understatement.”</span><span><b></b></span></p>
<p dir="ltr"><span>LaPorta added that due to the SAT-4K’s performance, they are now using the SAT-4K screen in Christie’s Sao Paulo, Brazil training facility.</span><span><b></b></span></p>
<p dir="ltr"><span>Severtson continued, “The foldable SAT-4K is the ideal projection screen for virtually all cinema requirements. Like perforated screens, the sound stage can be placed directly behind the screen at the same horizontal axis, allowing the vocals and the special effects to be completely in sync with the brilliant images on display. Due to almost no audio frequency loss, the SAT-4K screen allows for a completely immersive cinema experience.”</span><span><b></b></span></p>
<p dir="ltr"><span>Currently available to nearly limitless sizes in both height and length, the SAT-4K cinema screen meets or exceeds all industry standards for optimum video and acoustic performance, with reference quality reproduction of the digital image combined with true fidelity of the original soundtrack.</span><span><b></b></span></p>
<p dir="ltr"><span>Additional specifications include:</span></p>
<ul>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Surface: SAT-4K acoustically woven screen material</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Gain: 1.0 (+/-.2)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Max height: 16 ft seamless; customizable to desired specifications with seams</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Viewing Angle: 160 degrees</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Flame and mildew resistant</span></p>
</li>
</ul>
<p dir="ltr"><span>Custom and standard sizes are available. Severtson asks that customers contact them directly for individual pricing for their specific needs.</span><span><b></b></span></p>
<p dir="ltr"> </p>
<p dir="ltr"><span>“Our enhanced SēVision 3D GX-WA projection screen coating is a brilliant example of Severtson Screens’ continued quest for quality, improvement, and innovation,” said Severtson. “The SēVision 3D GX-WA coating provides the benefits of the standard SēVision 3D GX coating, but offers increased uniformity and brightness typically seen more often on 2D white screens. It is also engineered specifically to increase the viewing angle over standard silver screens while also reducing hotspotting.”</span><span><b></b></span></p>
<p dir="ltr"><span>Specifications of the enhanced SēVision 3D GX-WA include:</span></p>
<ul>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Surface: smooth PVC w/ high gain optical coating for perfect texture and gain uniformity</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Gain: 1.4 – 3.0 on axis +/- 0.2</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Signal to noise ratio: 100 – 200+:1</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Available perforations: standard, micro, digital, non-perf</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Materials: panel width 62-inches; thickness 12mil (0.3mm)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Edges: 6-inch standard grommet spacing (optional 9in., 4.5in, 3in. spacing) </span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Webbing: 2.5-inch standard</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Packaging: rolled (tube only, tray &amp; tube, full crate); folded (crate)</span></p>
</li>
</ul>
<p dir="ltr"><span><b><br></b></span></p>
<p dir="ltr"><span>During the show, Severtson will also present its popular Giant QuickFold Screen Line, which is easily portable and can be set up and taken down quickly and easily. What makes it so unique and practical are its virtually limitless applications. It can be customized up to 500-inches (41.7 ft.) diagonally, making it the ideal solution for multi-purpose venues that require large commercial or cinema-sized screens, but not in a permanent static installation.</span></p>
<p dir="ltr"><span><b><br></b></span></p>
<p dir="ltr"><span>“Do you already know exactly what you’re looking for in a cinema screen and want to know the price right away, any time of the day or night?” asked Severtson. “We’ve designed the price estimator to do just that for our dealer network. Simply log on to </span><a href="http://www.severtsonscreens.com"><span>severtsonscreens.com</span></a><span>/tools</span><span>. After registering and logging in, dealers can instantly get quotes on the exact cinema screen they are looking for. This tool saves a lot of time for customers, especially with international orders. With this new tool, dealers can find out prices without having to speak with a sales representative or waiting for an email response.”</span><span><b></b></span></p>
<p dir="ltr"><span>Once the dealer is registered with an account and granted access at </span><a href="http://www.severtsonscreens.com/register"><span>severtsonscreens.com/register</span></a><span>, the tool provides product and packaging price estimates for Severtson cinema screens as soon as they input the necessary required information, such as screen dimensions, coating, material, and desired packaging. The packaging portion of the price estimate is then calculated based on the selected product’s weight and container dimensions, which the tool also provides. For each estimate requested, the customer will receive an automated email and PDF file detailing the screen price and packaging estimate. Prices are only estimates and do not include shipping charges or any other potential international fees.</span><span><b></b></span></p>
<p dir="ltr"> </p>
<p dir="ltr"><span>Severtson Corporation is a member of the International Cinema Technology Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD &amp; DepthQ, and RealD (</span><a href="http://www.severtsonscreens.com/certifications"><span>www.severtsonscreens.com/certifications</span></a><span>).</span><span><b></b></span></p>
<p dir="ltr"><span>Visit </span><a href="about:blank"><span>severtsonscreens.com</span></a><span>, call 480-610-5155, or email </span><a href="mailto:sales@severtsonscreens.com"><span>sales@severtsonscreens.com</span></a><span> for more information.</span></p>
<p dir="ltr"><span><b><br></b></span></p>
<p dir="ltr"><strong>About Severtson Screens</strong></p>
<p dir="ltr">Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today's modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today... the industry standard for excellence and unsurpassed customer service worldwide.</p>]]>
    </content>
  </entry>
  <entry>
    <id>https://severtsonscreens.myshopify.com/blogs/news/aimc-2025</id>
    <published>2025-10-20T06:00:00-07:00</published>
    <updated>2025-11-06T11:38:19-07:00</updated>
    <link rel="alternate" type="text/html" href="https://severtsonscreens.myshopify.com/blogs/news/aimc-2025"/>
    <title>Severtson Exhibits During 2025 AIMC Australia Expo</title>
    <author>
      <name>Toby Severtson</name>
    </author>
    <content type="html">
      <![CDATA[<p dir="ltr"><em>Severtson will promote its SēVision 3D GX and Ultra Wide 3D screens which now includes Standard, Microperf, and Digi-Perf configurations, and can be shipped folded, reducing costs by up to 70 percent; the made-in-the-USA enhanced SAT-4K, which offers increased visual performance; and the SēVision 3D GX-WA, which offers increased uniformity and brightness</em></p>
<p dir="ltr"> </p>
<p dir="ltr"><strong>San Tan Valley, Ariz., Oct. 20, 2025 – </strong><span>Severtson Screens</span><span>, </span><span>a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, is proud to announce that it will highlight numerous NextGen cinema screens and coatings during Australian International Movie Convention</span><span> (</span><span>AIMC) 2025, held at The Star Gold Coast from Oct. 27 – Oct. 30, booth #7. During the event, Severtson will promote its popular SAT-4K Acoustically-Transparent cinema projection screen line, its most popular options for its acclaimed folded SēVision 3D GX line with enhanced projection screen coating, and more.</span></p>
<p dir="ltr"><em><b><br></b></em></p>
<p dir="ltr"><span>“Our SAT-4K has received tremendous accolades since its launch, and we are proud to build upon its success with the next generation which features an even finer weave and whiter material that makes the viewing image even better than before,” explained Toby Severtson, president and CEO of Severtson Corp. “Made in the USA, the SAT-4K’s acoustic abilities are not hampered by the finer weave, and we can now also seam SAT-4K for larger cinema screens to virtually limitless sizes.”</span><em><b></b></em></p>
<p dir="ltr"><span>Said Ricardo LaPorta, South America Territory Sales Manager for Christie Digital Systems, “When we first saw a demonstration of Severtson’s SAT-4K material, we did not have any sound quality loss with high pitch frequency audio, as such loss is apparent in vinyl screens. The SAT-4K has tremendous sound transfer capabilities, along with remarkable visual clarity. To say we are impressed is an understatement.”</span><em><b></b></em></p>
<p dir="ltr"><span>LaPorta added that due to the SAT-4K’s performance, they are now using the SAT-4K screen in Christie’s Sao Paulo, Brazil training facility.</span><em><b></b></em></p>
<p dir="ltr"><span>Severtson continued, “The foldable SAT-4K is the ideal projection screen for virtually all cinema requirements. Like perforated screens, the sound stage can be placed directly behind the screen at the same horizontal axis, allowing the vocals and the special effects to be completely in sync with the brilliant images on display. Due to almost no audio frequency loss, the SAT-4K screen allows for a completely immersive cinema experience.”</span><em><b></b></em></p>
<p dir="ltr"><span>Currently available to nearly limitless sizes in both height and length, the SAT-4K cinema screen meets or exceeds all industry standards for optimum video and acoustic performance, with reference quality reproduction of the digital image combined with true fidelity of the original soundtrack.</span><em><b></b></em></p>
<p dir="ltr"><span>Additional specifications include:</span></p>
<ul>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Surface: SAT-4K acoustically woven screen material</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Gain: 1.0 (+/-.2)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Max height: 16 ft. seamless; customizable to desired specifications with seams</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Viewing Angle: 160 degrees</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Flame and mildew resistant</span></p>
</li>
</ul>
<p dir="ltr"><span>Custom and standard sizes are available. Severtson asks that customers contact them directly for individual pricing for their specific needs.</span></p>
<p dir="ltr"><em><b><br></b></em></p>
<p dir="ltr"><span>“Microperf and now Digi-perf are quickly becoming industry standards as projection resolutions increase and is what has put Severtson’s ‘folded’ line over the top,” explained Dan Maxwell, Severtson Corp. V.P. &amp; Chief Operating Officer. “These two options are now the screens of choice for high-end, premier theatres and cinema chains. The Severtson microperf and digi-perf viewing surfaces practically eliminate moiré which is often problematic of screens with larger perforation, yet continues to provide a more realistic soundstage allowing speakers to be placed directly behind the screen.”</span><em><b></b></em></p>
<p dir="ltr"><span>Both microperf and digi-perf provide approximately seven percent open space against the traditional 4.5 percent open space. And now, Severtson’s new digi-perf screens, like microperf, are also engineered for the optimum audio and visual experience available in the marketplace today. Digi-perf screens are available with all coating and gains, are foldable as with all Severtson cinema screens (excluding electric screens).</span><em><b></b></em></p>
<p dir="ltr"><span>“Both microperf and digi-perf offer multiple benefits versus standard perforation screens,” added Severtson. “Either one is the answer for current ultra high-performance cinema screens, depending on one’s specific needs, and are the perfect solutions for 4k, 8k, 12k and even higher projection resolutions as these technologies become available in the future,” he added.</span><em><b></b></em></p>
<p dir="ltr"> </p>
<p dir="ltr"><span>Severtson continued, “Our folded shipping method makes international distribution of our industry-acclaimed SēVision 3D GX highly affordable, reducing international shipping costs by up to 70 percent. Besides standard perforated white and silver screens, we now also offer the aforementioned and immensely popular microperf as well as our new digi-perf options for our folded SēVision 3D GX line of cinema projection screens for international shipment. Since its recent launch, we’ve had to renovate our facility and upgrade our machinery to keep up with worldwide demand.”</span><em><b></b></em></p>
<p dir="ltr"><span>Severtson has been shipping these screens both domestically and internationally to very pleased customers who, up until recently, could not afford them because of the enormous international shipping fees. Additionally, now there is a solution for complex installations where a long tube housing the cinema screen is impractical or not feasible to transport through the building.</span><em><b></b></em></p>
<p dir="ltr"><span>“Our folded screen technology has proven again and again to drastically reduce international shipping costs and makes these screens available to every customer worldwide,” Severtson continued. “And to top that off, our new cinema screen price estimator enables our dealers with even quicker cinema screen price quotes and delivery estimates of both our folded and non-folded options.”</span><em><b></b></em></p>
<p dir="ltr"><span>Shipping costs associated with such large packages as these were out-of-reach for so many customers up until recently. Now, Severtson Screens’ SēVision 3D GX screens can be folded and packed into a much smaller crate without any loss in structural integrity or performance abilities. </span><em><b></b></em></p>
<p dir="ltr"><span>“Severtson’s new folded screen process not only reduces international shipping fees, the smaller packaging simplifies delivery to theaters and is more convenient for installers as folded screens are much easier to get into buildings and uncrate than standard long-tube roll packaging…especially when a theater is in a unique structure, such as a high-rise or multi-story theater complex,” added Maxwell.</span></p>
<p dir="ltr"><em><b><br></b></em></p>
<p dir="ltr"><span>The folded line of SēVision 3D GX and Ultra Wide cinema screens are available for delivery to international destinations, having numerous advantages, including:</span></p>
<ul>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>available in standard or micro perforation (white and silver)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>coated surface that is harder to bruise and scuff</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>small micron flake coating produces a sharper image, eliminating graininess in bright scenes</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>viewing angles range from 30-40 degree half-gain depending on specific screen gain requested </span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>water-based coating promotes longevity by maintaining optical properties over time, eliminating flaking and cracking of the screen surface</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>perfect for large cinema applications (movie houses, museums, universities, etc.)</span></p>
</li>
</ul>
<p dir="ltr"><span>“Our enhanced SēVision 3D GX-WA projection screen coating is a brilliant example of Severtson Screens’ continued quest for quality, improvement, and innovation,” said Severtson. “The SēVision 3D GX-WA coating provides the benefits of the standard SēVision 3D GX coating, but offers increased uniformity and brightness typically seen more often on 2D white screens. It is also engineered specifically to increase the viewing angle over standard silver screens while also reducing hotspotting.”</span><em><b></b></em></p>
<p dir="ltr"><span>Specifications of the enhanced SēVision 3D GX-WA include:</span></p>
<ul>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Surface: smooth PVC w/ high gain optical coating for perfect texture and gain uniformity</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Gain: 1.4 – 3.0 on axis +/- 0.2</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Signal to noise ratio: 100 – 200+:1</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Available perforations: standard, micro, digital, non-perf</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Materials: panel width 62-inches; thickness 12mil (0.3mm)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Edges: 6-inch standard grommet spacing (optional 9in., 4.5in, 3in. spacing) </span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Webbing: 2.5-inch standard</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Packaging: rolled (tube only, tray &amp; tube, full crate); folded (crate)</span></p>
</li>
</ul>
<p dir="ltr"><em><b><br></b></em></p>
<p dir="ltr"><span>During the show, Severtson will also present its popular Giant QuickFold Screen Line, which is easily portable and can be set up and taken down quickly and easily. What makes it so unique and practical are its virtually limitless applications. It can be customized up to 500-inches (41.7 ft.) diagonally, making it the ideal solution for multi-purpose venues that require large commercial or cinema-sized screens, but not in a permanent static installation.</span></p>
<p dir="ltr"><em><b><br></b></em></p>
<p dir="ltr"><span>“Do you already know exactly what you’re looking for in a cinema screen and want to know the price right away, any time of the day or night?” asked Severtson. “We’ve designed the price estimator to do just that for our dealer network. Simply log on to </span><a href="http://www.severtsonscreens.com"><span>severtsonscreens.com</span></a><span>/tools</span><span>. After registering and logging in, dealers can instantly get quotes on the exact cinema screen they are looking for. This tool saves a lot of time for customers, especially with international orders. With this new tool, dealers can find out prices without having to speak with a sales representative or waiting for an email response.”</span><em><b></b></em></p>
<p dir="ltr"><span>Once the dealer is registered with an account and granted access at </span><a href="http://www.severtsonscreens.com/register"><span>severtsonscreens.com/register</span></a><span>, the tool provides product and packaging price estimates for Severtson cinema screens as soon as they input the necessary required information, such as screen dimensions, coating, material, and desired packaging. The packaging portion of the price estimate is then calculated based on the selected product’s weight and container dimensions, which the tool also provides. For each estimate requested, the customer will receive an automated email and PDF file detailing the screen price and packaging estimate. Prices are only estimates and do not include shipping charges or any other potential international fees.</span><em><b></b></em></p>
<p dir="ltr"> </p>
<p dir="ltr"><span>Severtson Corporation is a member of the International Cinema Technology Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD &amp; DepthQ, and RealD (</span><a href="http://www.severtsonscreens.com/certifications"><span>www.severtsonscreens.com/certifications</span></a><span>).</span><em><b></b></em></p>
<p dir="ltr"><span>Visit </span><a href="about:blank"><span>severtsonscreens.com</span></a><span>, call 480-610-5155, or email </span><a href="mailto:sales@severtsonscreens.com"><span>sales@severtsonscreens.com</span></a><span> for more information.</span><em><b></b></em></p>
<p dir="ltr"><strong>About Severtson Screens</strong></p>
<p dir="ltr">Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today's modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today... the industry standard for excellence and unsurpassed customer service worldwide.</p>
<p> </p>]]>
    </content>
  </entry>
  <entry>
    <id>https://severtsonscreens.myshopify.com/blogs/news/expocine-2025</id>
    <published>2025-09-11T06:00:04-07:00</published>
    <updated>2025-09-11T12:17:36-07:00</updated>
    <link rel="alternate" type="text/html" href="https://severtsonscreens.myshopify.com/blogs/news/expocine-2025"/>
    <title>Severtson Highlights Numerous NextGen Cinema Screens During ExpoCine 2025</title>
    <author>
      <name>Toby Severtson</name>
    </author>
    <content type="html">
      <![CDATA[<p><meta charset="utf-8"><em>SēVision 3D GX &amp; ultra wide 3D screens now include Standard, Microperf, and Digi Perf configurations, and can be shipped folded reducing costs by up to 70 percent; the made-in-the-USA enhanced SAT-4K offers increased visual performance; the SēVision 3D GX-WA offers increased uniformity &amp; brightness</em></p>
<p> </p>
<p dir="ltr"><span><strong>San Tan Valley, Ariz., Sept. 11, 2025 –</strong> </span><span>Severtson Screens (</span><a href="http://www.severtsonscreens.com"><span>severtsonscreens.com</span></a><span>)</span><span>, </span><span>a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, is proud to announce that it will highlight numerous NextGen cinema screens during ExpoCine 2025, held in São Paulo, Brazil from Sept. 30 - Oct. 3 at the Cine Marquise and Renaissance Hotel, </span><span>booth #16</span><span>. During the event, Severtson will promote its most popular options for its acclaimed folded SēVision 3D GX line as well as its popular SAT-4K Acoustically-Transparent cinema projection screen line, and more.</span><em><b></b></em></p>
<p dir="ltr"> </p>
<p dir="ltr"><span>“Our folded shipping method makes international distribution of our industry-acclaimed SēVision 3D GX highly affordable, reducing international shipping costs by up to 70 percent,” explained Toby Severtson, president and CEO of Severtson Corp. “Besides standard perforated white and silver screens, we now also offer the immensely popular microperf as well as our new digi-perf options for our folded SēVision 3D GX line of cinema projection screens for international shipment. Since its recent launch, we’ve had to renovate our facility and upgrade our machinery to keep up with worldwide demand.”</span><em><b></b></em></p>
<p dir="ltr"><span>According to Severtson, both microperf and digi-perf offer multiple benefits versus standard perforation screens. “Either one is the answer for current ultra high-performance cinema screens, depending on one’s specific needs, and are the perfect solutions for 4k, 8k, 12k and even higher projection resolutions as these technologies become available in the future,” he added.</span><em><b></b></em></p>
<p dir="ltr"><span>Both microperf and digi-perf provide approximately seven percent open space against the traditional 4.5 percent open space. And now, Severtson’s new digi-perf screens, like microperf, are also engineered for the optimum audio and visual experience available in the marketplace today. Digi-perf screens are available with all coating and gains, are foldable as with all Severtson cinema screens (excluding electric screens), and it reduces moiré over traditional standard perf screens.</span><em><b></b></em></p>
<p dir="ltr"><span>“Microperf and now Digi-perf are quickly becoming industry standards as projection resolutions increase and is what has put the ‘folded’ line over the top,” added Dan Maxwell, Severtson Corp. V.P. &amp; Chief Operating Officer. “These two options are now the screens of choice for high-end, premier theatres and cinema chains. The Severtson microperf and digi-perf viewing surfaces practically eliminate moiré which is often problematic of screens with larger perforation, yet continues to provide a more realistic soundstage allowing speakers to be placed directly behind the screen.”</span><em><b></b></em></p>
<p dir="ltr"> </p>
<p dir="ltr"><span>Severtson explained that they have been shipping these screens both domestically and internationally to very pleased customers who, up until recently, could not afford them because of the enormous international shipping fees. Additionally, now there is a solution for complex installations where a long tube housing the cinema screen is impractical or not feasible to transport through the building.</span><em><b></b></em></p>
<p dir="ltr"><span>“Our folded screen technology has proven again and again to drastically reduce international shipping costs and makes these screens available to every customer worldwide,” Severtson continued. “And to top that off, our new cinema screen price estimator enables our dealers with even quicker cinema screen price quotes and delivery estimates of both our folded and non-folded options.”</span><em><b></b></em></p>
<p dir="ltr"><span>Shipping costs associated with such large packages as these were out-of-reach for so many customers up until recently. Now, Severtson Screens’ SēVision 3D GX screens can be folded and packed into a much smaller crate without any loss in structural integrity or performance abilities. </span><em><b></b></em></p>
<p dir="ltr"><span>“Severtson’s new folded screen process not only reduces international shipping fees, the smaller packaging simplifies delivery to theaters and is more convenient for installers as folded screens are much easier to get into buildings and uncrate than standard long-tube roll packaging…especially when a theater is in a unique structure, such as a high-rise or multi-story theater complex,” added Maxwell.</span><em><b></b></em></p>
<p dir="ltr"><span>The folded line of SēVision 3D GX and Ultra Wide cinema screens are available for delivery to international destinations, having numerous advantages, including:</span></p>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>available in standard or micro perforation (white and silver)</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>coated surface that is harder to bruise and scuff</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>small micron flake coating produces a sharper image, eliminating graininess in bright scenes</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>viewing angles range from 30-40 degree half-gain depending on specific screen gain requested </span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>water-based coating promotes longevity by maintaining optical properties over time, eliminating flaking and cracking of the screen surface</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>perfect for large cinema applications (movie houses, museums, universities, etc.)</span></p>
</li>
</ul>
<p><em><b><br></b></em></p>
<p dir="ltr"><span>“Our SAT-4K has received tremendous accolades since its launch, and we are proud to build upon its success with the next generation which features an even finer weave and whiter material that makes the viewing image even better than before,” added Severtson. “Made in the USA, the SAT-4K’s acoustic abilities are not hampered by the finer weave, and we can now also seam SAT-4K for larger cinema screens to virtually limitless sizes.”</span><em><b></b></em></p>
<p dir="ltr"><span>Said Ricardo LaPorta, South America Territory Sales Manager for Christie Digital Systems, “When we first saw a demonstration of Severtson’s SAT-4K material, we did not have any sound quality loss with high pitch frequency audio, as such loss is apparent in vinyl screens. The SAT-4K has tremendous sound transfer capabilities, along with remarkable visual clarity. To say we are impressed is an understatement.”</span><em><b></b></em></p>
<p dir="ltr"><span>LaPorta added that due to the SAT-4K’s performance, they are now using the SAT-4K screen in Christie’s Sao Paulo, Brazil training facility.</span><em><b></b></em></p>
<p dir="ltr"><span>Severtson continued, “The foldable SAT-4K is the ideal projection screen for virtually all cinema requirements. Like perforated screens, the sound stage can be placed directly behind the screen at the same horizontal axis, allowing the vocals and the special effects to be completely in sync with the brilliant images on display. Due to almost no audio frequency loss, the SAT-4K screen allows for a completely immersive cinema experience.”</span><em><b></b></em></p>
<p dir="ltr"><span>Currently available to nearly limitless sizes in both height and length, the SAT-4K cinema screen meets or exceeds all industry standards for optimum video and acoustic performance, with reference quality reproduction of the digital image combined with true fidelity of the original soundtrack.</span><em><b></b></em></p>
<p dir="ltr"><span>Additional specifications include:</span></p>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Surface: SAT-4K acoustically woven screen material</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Gain: 1.0 (+/-.2)</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Max height: 16 ft seamless; customizable to desired specifications with seams</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Viewing Angle: 160 degrees</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Flame and mildew resistant</span></p>
</li>
</ul>
<p dir="ltr"><span>Custom and standard sizes are available. Severtson asks that customers contact them directly for individual pricing for their specific needs.</span></p>
<p><em><b><br></b></em></p>
<p dir="ltr"><span>“Our enhanced SēVision 3D GX-WA projection screen coating is a brilliant example of Severtson Screens’ continued quest for quality, improvement, and innovation,” said Severtson. “The SēVision 3D GX-WA coating provides the benefits of the standard SēVision 3D GX coating, but offers increased uniformity and brightness typically seen more often on 2D white screens. It is also engineered specifically to increase the viewing angle over standard silver screens while also reducing hotspotting.”</span><em><b></b></em></p>
<p dir="ltr"><span>Specifications of the enhanced SēVision 3D GX-WA include:</span></p>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Surface: smooth PVC w/ high gain optical coating for perfect texture and gain uniformity</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Gain: 1.4 – 3.0 on axis +/- 0.2</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Signal to noise ratio: 100 – 200+:1</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Available perforations: standard, micro, digital, non-perf</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Materials: panel width 62-inches; thickness 12mil (0.3mm)</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Edges: 6-inch standard grommet spacing (optional 9in., 4.5in, 3in. spacing) </span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Webbing: 2.5-inch standard</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Packaging: rolled (tube only, tray &amp; tube, full crate); folded (crate)</span></p>
</li>
</ul>
<p><em><b><br></b></em></p>
<p dir="ltr"><span>During the show, Severtson will also present its popular Giant QuickFold Screen Line, which is easily portable and can be set up and taken down quickly and easily. What makes it so unique and practical are its virtually limitless applications. It can be customized up to 500-inches (41.7 ft.) diagonally, making it the ideal solution for multi-purpose venues that require large commercial or cinema-sized screens, but not in a permanent static installation.</span></p>
<p><em><b><br></b></em></p>
<p dir="ltr"><span>“Do you already know exactly what you’re looking for in a cinema screen and want to know the price right away, any time of the day or night?” asked Severtson. “We’ve designed the price estimator to do just that for our dealer network. Simply log on to </span><a href="http://www.severtsonscreens.com"><span>severtsonscreens.com</span></a><span>/tools</span><span>. After registering and logging in, dealers can instantly get quotes on the exact cinema screen they are looking for. This tool saves a lot of time for customers, especially with international orders. With this new tool, dealers can find out prices without having to speak with a sales representative or waiting for an email response.”</span><em><b></b></em></p>
<p dir="ltr"><span>Once the dealer is registered with an account and granted access at </span><a href="http://www.severtsonscreens.com/register"><span>severtsonscreens.com/register</span></a><span>, the tool provides product and packaging price estimates for Severtson cinema screens as soon as they input the necessary required information, such as screen dimensions, coating, material, and desired packaging. The packaging portion of the price estimate is then calculated based on the selected product’s weight and container dimensions, which the tool also provides. For each estimate requested, the customer will receive an automated email and PDF file detailing the screen price and packaging estimate. Prices are only estimates and do not include shipping charges or any other potential international fees.</span></p>
<p><em><b><br></b></em></p>
<p dir="ltr"><span>Severtson Corporation is a member of the International Cinema Technology Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD &amp; DepthQ, and RealD (</span><a href="http://www.severtsonscreens.com/certifications"><span>www.severtsonscreens.com/certifications</span></a><span>).</span></p>
<p><em><b><br></b></em></p>
<p dir="ltr"><span>Visit </span><a href="about:blank"><span>severtsonscreens.com</span></a><span>, call 480-610-5155, or email </span><a href="mailto:sales@severtsonscreens.com"><span>sales@severtsonscreens.com</span></a><span> for more information.</span></p>
<p><em><b><br></b></em></p>
<h3 dir="ltr"><strong>About Severtson Screens</strong></h3>
<p>Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today's modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today... the industry standard for excellence and unsurpassed customer service worldwide.</p>
<p> </p>
<p><strong>This article is featured in the following publications:</strong></p>
<ul>
<li><a href="https://www.svconline.com/the-wire/severtson-highlights-numerous-nextgen-cinema-screens-during-expocine-2025" rel="noopener noreferrer" data-link-type="web" target="_blank">Sound &amp; Video Contractor</a></li>
<li><a href="https://www.mixonline.com/the-wire/severtson-highlights-numerous-nextgen-screens-during-expocine-2025" rel="noopener noreferrer" data-link-type="web" target="_blank">Mix</a></li>
</ul>]]>
    </content>
  </entry>
  <entry>
    <id>https://severtsonscreens.myshopify.com/blogs/news/cdt-cedia-2025</id>
    <published>2025-08-25T06:00:00-07:00</published>
    <updated>2025-08-25T11:43:01-07:00</updated>
    <link rel="alternate" type="text/html" href="https://severtsonscreens.myshopify.com/blogs/news/cdt-cedia-2025"/>
    <title>Severtson Screens Promotes Cable Drop Series of Motorized Projection Screens During CEDIA Expo 2025</title>
    <author>
      <name>Toby Severtson</name>
    </author>
    <content type="html">
      <![CDATA[<p><meta charset="utf-8"><em>Available in multiple surfaces and sizes, the clean, industrial look is the perfect choice for residences as well as performance halls, churches, and other large and small venues</em></p>
<p> </p>
<p dir="ltr"><span><strong>San Tan Valley, Ariz., Aug. 25, 2025 –</strong></span><span> Severtson Screens (</span><a href="http://www.severtsonscreens.com"><span>severtsonscreens.com</span></a><span>), a global leader in innovative and quality projection screens for the home theater, commercial, pro AV, and cinema markets, is pleased to announce it will promote its Cable Drop Series of electric motorized projection screens (model CDT) during CEDIA Expo 2025, held in Denver from Sept. 4-6 at the Colorado Convention Center, booth #4140.</span><em><b></b></em></p>
<p dir="ltr"><span>Now available for order, the line is available in multiple projection surfaces and sizes to meet the needs of residences, and small and large venue installations.</span><em><b></b></em></p>
<p dir="ltr"><span>“Our Cable Drop Series is a collection of motorized electric screens that drop down on a thin steel cable, providing a clean look and versatile viewing experience,” explained Aaron White, Home Theater &amp; Pro AV sales lead at Severtson Corp. “This unique system enables the screen to be lowered from very high ceilings in large venues, and eliminates the need for a large black drop area. The Severtson Tab Tension system also ensures that the screen’s viewing area will be flat. The industrial look of the Cable Drop Series makes it the perfect choice for residences as well as performance halls, churches, and other small and large venues.”</span><em><b></b></em></p>
<p dir="ltr"><span>The new line can be operated in multiple convenient ways. The included wireless handheld RF remote control allows wireless control, the 5-12 volt trigger connection allows the Cable Drop Series to be automatically synchronized with the power cycle of a compatible projector, and RS-232 control enables advanced control of all screen functions. The powerful motor provides smooth operation, extended durability, and reliable performance.</span><em><b></b></em></p>
<p dir="ltr"><span>The Cable Drop Series is available in a number of Severtson's quality projection surfaces*, including:</span></p>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Cinema White (1.3 gain)</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Cinema Grey (1.0 gain) (max 220in. at 16:9 aspect ratio)</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>High Contrast Grey [HCNC] (0.7 gain) (max 168in. at 16:9 aspect ratio)</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Rear Projection (0.8 gain) (max 265in. at 16:9 aspect ratio)</span></p>
</li>
</ul>
<p dir="ltr"><span>*coatings and perforation may also be available. Contact a Severtson sales representative for more information.</span><em><b></b></em></p>
<p dir="ltr"><span>Additional features include:</span></p>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>12volt trigger connection via 3.5mm jack</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Trigger cable</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Power cable</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Limit switch adjustment tool</span></p>
</li>
</ul>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Stylish cable drop mechanism</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>High gain white material provides industry-leading visual performance</span></p>
</li>
</ul>
<p><em><b><br></b></em></p>
<p dir="ltr"><span>Also, in response to recent shipping and logistical issues, 6-piece frames will be Severtson’s new standard moving forward. This will help to reduce shipping damages and provide a better experience for its customers. The screens will be of the same high quality standard the industry has come to expect from a Severtson screen.</span></p>
<p dir="ltr"><span>The change will occur gradually over the coming months as supply of 4-piece frames is depleted. 4-piece frames will still be available on custom orders, with a lead time.</span></p>
<p dir="ltr"><br></p>
<p dir="ltr"><span>Finally, in recent years, the standard aspect ratios have shifted gradually wider. Movies are now almost exclusively produced at 2.39 or 2.40 aspect ratios. As a result, Severtson will be retiring the 2.35:1 aspect ratio as our standard, and migrating to 2.39:1.</span></p>
<p dir="ltr"><span>2.35 screens will be shipped until Severtson’s supply is exhausted. 2.35 will still be available on custom orders, with a lead time. The prices and standard diagonal sizes will remain the same, only changing the aspect ratio. The new 2.39 drawings are currently available on our website.</span></p>
<p><em><b><br></b></em></p>
<p dir="ltr"><span>Founded in 1986, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its modern campus encompassing multiple production operations including a state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.</span></p>
<p><em><b><br></b></em></p>
<p dir="ltr"><span>For more information, please visit </span><a href="http://www.greatreps.com"><span>www.severtsonscreens</span></a><span>.com, call 480-610-5155, or email </span><a href="mailto:sales@severtsonscreens.com"><span>sales@severtsonscreens.com</span></a><span>.</span></p>
<p><em><b><br></b></em></p>
<p dir="ltr"><span>About Severtson Screens</span></p>
<p dir="ltr"><span>Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today's modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today... the industry standard for excellence and unsurpassed customer service worldwide.</span></p>
<p dir="ltr"> </p>
<p><strong>This article is featured in the following publications:</strong></p>
<ul>
<li><a href="https://www.svconline.com/the-wire/severtson-screens-promotes-cable-drop-series-of-motorized-projection-screens-during-cedia-expo-2025" rel="noopener noreferrer" target="_blank">Sound &amp; Video Contractor</a></li>
<li><a href="https://www.twice.com/the-wire/severtson-screens-promotes-cable-drop-series-of-motorized-projection-screens-during-cedia-expo-2025" rel="noopener noreferrer" target="_blank">Twice</a></li>
<li><a href="https://www.mixonline.com/the-wire/severtson-screens-promotes-cable-drop-series-of-motorized-projection-screens-during-cedia-expo-2025" rel="noopener noreferrer" target="_blank">Mix</a></li>
</ul>]]>
    </content>
  </entry>
  <entry>
    <id>https://severtsonscreens.myshopify.com/blogs/news/sat-tat-cedia-2025</id>
    <published>2025-08-12T06:00:01-07:00</published>
    <updated>2025-08-12T09:55:49-07:00</updated>
    <link rel="alternate" type="text/html" href="https://severtsonscreens.myshopify.com/blogs/news/sat-tat-cedia-2025"/>
    <title>Severtson Promotes Popular 4K 3/8-Inch Thin Bezel &amp; SAT-4K/TAT-4K Projection Screens at CEDIA Expo 2025</title>
    <author>
      <name>Toby Severtson</name>
    </author>
    <content type="html">
      <![CDATA[<p dir="ltr"><em>The made-in-the-USA, next generation enhanced SAT-4K and TAT-4K offer a finer weave and brighter white material for increased visual performance while not impairing the screens’ original acclaimed acoustic abilities</em></p>
<p dir="ltr"> </p>
<p dir="ltr"><span><strong>San Tan Valley, Arizona, August 12, 2025</strong> –</span><span> Severtson Screens (</span><a href="http://www.severtsonscreens.com"><span>severtsonscreens.com</span></a><span>), a global leader in innovative and quality projection screens for the home theater, commercial, pro AV, and cinema markets is pleased to announce it will promote its popular next generation SAT-4K and TAT-4K Acoustically-Transparent projection screens and its 4K thin bezel fixed frame projection screen solutions during CEDIA Expo 2025, held in Denver from Sept. 4-6 at the Colorado Convention Center, booth #4140.</span><span><b></b></span></p>
<p dir="ltr"> </p>
<p dir="ltr"><span>“Our SAT-4K and TAT-4K have received tremendous accolades since their launch, and we are proud to build upon their success with the next generation which features an even finer weave that makes the viewing image even better than before,” explained Aaron White, Home Theater &amp; Pro AV sales lead at Severtson Corp. “Made in the USA, the SAT-4K and TAT-4K replicate the cinema experience in the home and commercial settings like no other projection screen on the market today. The TAT-4K offers the same innovative technology as the SAT-4K, but is designed specifically for installations with incoming ambient light, meeting and exceeding all industry standards for optimum acoustic performance.”</span><span><b></b></span></p>
<p dir="ltr"><span>The SAT-4K offers a seamless projection screen up to 15ft., 10in., and, like the TAT-4K, is also available as an option for Severtson’s new 4K thin bezel fixed frame projection screen solutions. Acoustically-transparent, the entire sound stage can be placed directly behind the screen at the same horizontal axis, allowing the vocals and the special effects to be completely in sync with the brilliant images on display. This will allow for a completely immersive audio and video experience. Available in Impression, Deluxe, and Deluxe Curved configurations, the SAT-4K screen meets or exceeds all industry standards for optimum video and acoustic performance, providing reference quality reproduction of the digital image combined with true fidelity of the original soundtrack.</span><span><b></b></span></p>
<p dir="ltr"><span>Additional specifications include:</span></p>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Surface: SAT-4K acoustically woven screen material</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Gain: 1.18</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Max height: 15 ft. 10 in. (seamless); larger available (with seam)</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Viewing Angle: 160 degrees</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Flame and mildew resistant</span></p>
</li>
</ul>
<p dir="ltr"><span>“Since its launch, Severtson’s TAT-4K Titanium Acoustically-Transparent screens have offered the ultimate viewing experience with the best audio frequency response in the industry,” added White. “The TAT-4K’s uniform pattern weave is unique. With these screens, there is virtually no audio or video scatter. At the same time, the screens preserve superior and deeper contrast in areas with limited light control. Additionally, the titanium-grey shade on the TAT-4K preserves picture contrast even in rooms that are not completely dark, so you get a crisp image that will amaze viewers.”</span><span><b></b></span></p>
<p dir="ltr"><span>The TAT-4K is compatible with 2D, Active 3D, 4K, and Laser projection applications. Also available in Impression Series Fixed, Deluxe Series Fixed, Deluxe Curved Series Fixed, Pro, and Cinema Frame configurations, the TAT-4K comes in heights ranging from 37in. for an Impression Series home theater screen, to 10ft. 3in. for a Pro-Frame or cinema screen.”</span><span><b></b></span></p>
<p dir="ltr"><span>Additional TAT-4K specifications include:</span></p>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Surface: TAT-4K acoustically woven screen material</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Gain: .93</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Max height: 10 ft. 3 inches</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Viewing Angle: 160 degrees</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Flame and mildew resistant</span></p>
</li>
</ul>
<p> </p>
<p dir="ltr"><span>“The 4K Thin Bezel Series is a collection of premium fixed frame Severtson projection screens that offer a sturdy extruded aluminum frame with a 3/8-inch visible bezel which has a very aesthetically appealing appearance,” explained Toby Severtson, president and CEO of Severtson Corp. “They are an excellent addition to any home theater, venue, conference room, or other location that needs a modern, high-performance projection screen.”</span><span><b></b></span></p>
<p dir="ltr"><span>Severtson’s new 4K thin bezel fixed frame projection screen solution offers simple assembly and Severtson Screens’ signature USA-made projection surfaces which can be found in movie theatres around the world. An LED backlit add-on option is also available.</span><span><b></b></span></p>
<p dir="ltr"><span>“Severtson Screens is proud to serve the home theater and commercial markets with the same service and quality that has taken the cinema market by storm and cemented us as the industry leader,” added Severtson.</span><span><b></b></span></p>
<p dir="ltr"><span>Custom and standard sizes are available. Severtson asks that customers contact them directly for individual pricing for their specific needs.</span></p>
<p dir="ltr"><span><b><br></b></span></p>
<p dir="ltr"><span>Also, in response to recent shipping and logistical issues, 6-piece frames will be Severtson’s new standard moving forward. This will help to reduce shipping damages and provide a better experience for its customers. The screens will be of the same high quality standard the industry has come to expect from a Severtson screen.</span></p>
<p dir="ltr"><span>The change will occur gradually over the coming months as supply of 4-piece frames is depleted. 4-piece frames will still be available on custom orders, with a lead time.</span></p>
<p dir="ltr"><br></p>
<p dir="ltr"><span>Finally, in recent years, the standard aspect ratios have shifted gradually wider. Movies are now almost exclusively produced at 2.39 or 2.40 aspect ratios. As a result, Severtson will be retiring the 2.35:1 aspect ratio as our standard, and migrating to 2.39:1.</span></p>
<p dir="ltr"><span>2.35 screens will be shipped until Severtson’s supply is exhausted. 2.35 will still be available on custom orders, with a lead time. The prices and standard diagonal sizes will remain the same, only changing the aspect ratio. The new 2.39 drawings are currently available on our website.</span></p>
<p dir="ltr"><span><b><br></b></span></p>
<p dir="ltr"><span>Founded in 1986, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its modern campus encompassing multiple production operations including a state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.</span><span><b></b></span></p>
<p dir="ltr"><span>For more information, please visit </span><a href="http://www.greatreps.com"><span>www.severtsonscreens</span></a><span>.com, call 480-610-5155, or email </span><a href="mailto:sales@severtsonscreens.com"><span>sales@severtsonscreens.com</span></a><span>.</span></p>
<p dir="ltr"><span><b><br></b></span></p>
<h4 dir="ltr"><strong>About Severtson Screens</strong></h4>
<p dir="ltr"><span>Founded in 1986, San Tan Valley, Arizona-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today's modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today... the industry standard for excellence and unsurpassed customer service worldwide.</span></p>
<p dir="ltr"> </p>
<p dir="ltr"><strong>This article is featured in the following</strong> <strong>publications:</strong></p>
<ul>
<li dir="ltr"><a href="https://www.twice.com/the-wire/severtson-promotes-popular-4k-3-8-inch-thin-bezel-sat-4k-tat-4k-projection-screens-at-cedia-expo-2025" target="_blank" rel="noopener">Twice</a></li>
<li dir="ltr"><a href="https://www.svconline.com/the-wire/severtson-promotes-popular-4k-3-8-inch-thin-bezel-sat-4k-tat-4k-projection-screens-at-cedia-expo-2025" target="_blank" rel="noopener">Sound &amp; Video Contractor</a></li>
<li dir="ltr"><a href="https://www.mixonline.com/the-wire/severtson-promotes-popular-4k-3-8-inch-thin-bezel-sat-4k-tat-4k-projection-screens-at-cedia-expo-2025" target="_blank" rel="noopener">Mix</a></li>
</ul>]]>
    </content>
  </entry>
  <entry>
    <id>https://severtsonscreens.myshopify.com/blogs/news/cineshow-showsouth-2025</id>
    <published>2025-07-31T06:00:00-07:00</published>
    <updated>2025-07-31T10:07:54-07:00</updated>
    <link rel="alternate" type="text/html" href="https://severtsonscreens.myshopify.com/blogs/news/cineshow-showsouth-2025"/>
    <title>Severtson Exhibits Numerous NextGen Cinema Screens/Coatings During 2025 ShowSouth &amp; CinéShow Expos</title>
    <author>
      <name>Toby Severtson</name>
    </author>
    <content type="html">
      <![CDATA[<p dir="ltr"><span>SēVision 3D GX &amp; Ultra Wide 3D screens now include Standard, Microperf, and Digi-Perf configurations, and can be shipped folded, reducing costs by up to 70 percent; the made-in-the-USA enhanced SAT-4K offers increased visual performance; SēVision 3D GX-WA offers increased uniformity &amp; brightness</span></p>
<p dir="ltr"> </p>
<p dir="ltr"><span>San Tan Valley, Ariz., July 31, 2025 – </span><span>Severtson Screens (</span><a href="http://www.severtsonscreens.com"><span>severtsonscreens.com</span></a><span>)</span><span>, </span><span>a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, is proud to announce that it will feature numerous NextGen cinema screens and coatings during both the 2025 ShowSouth (August 5-7; Lake Lanier Islands, GA) and CinéShow (August 25-27; Allen, Texas) Expos. During the events, Severtson will exhibit its most popular options for its acclaimed folded SēVision 3D GX line with enhanced projection screen coating as well as its popular SAT-4K Acoustically-Transparent cinema projection screen line, and more.</span><span><b></b></span></p>
<p dir="ltr"><span>“Our folded shipping method makes international distribution of our industry-acclaimed SēVision 3D GX highly affordable, reducing international shipping costs by up to 70 percent,” explained Toby Severtson, president and CEO of Severtson Corp. “Besides standard perforated white and silver screens, we now also offer the immensely popular microperf as well as our new digi-perf options for our folded SēVision 3D GX line of cinema projection screens for international shipment. Since its recent launch, we’ve had to renovate our facility and upgrade our machinery to keep up with worldwide demand.”</span><span><b></b></span></p>
<p dir="ltr"> </p>
<p dir="ltr"><span>According to Severtson, both microperf and digi-perf offer multiple benefits versus standard perforation screens. “Either one is the answer for current ultra high-performance cinema screens, depending on one’s specific needs, and are the perfect solutions for 4k, 8k, 12k and even higher projection resolutions as these technologies become available in the future,” he added.</span><span><b></b></span></p>
<p dir="ltr"><span>Both microperf and digi-perf provide approximately seven percent open space against the traditional 4.5 percent open space. And now, Severtson’s new digi-perf screens, like microperf, are also engineered for the optimum audio and visual experience available in the marketplace today. Digi-perf screens are available with all coating and gains, are foldable as with all Severtson cinema screens (excluding electric screens), and it reduces moire over traditional standard perf screens.</span><span><b></b></span></p>
<p dir="ltr"><span>“Microperf and now Digi-perf are quickly becoming industry standards as projection resolutions increase and is what has put the ‘folded’ line over the top,” added Dan Maxwell, Severtson Corp. V.P. &amp; Chief Operating Officer. “These two options are now the screens of choice for high-end, premier theatres and cinema chains. The Severtson microperf and digi-perf viewing surfaces practically eliminate moiré which is often problematic of screens with larger perforation, yet continues to provide a more realistic soundstage allowing speakers to be placed directly behind the screen.”</span></p>
<p dir="ltr"><span><b><br></b></span></p>
<p dir="ltr"><span>Severtson explained that they have been shipping these screens both domestically and internationally to very pleased customers who, up until recently, could not afford them because of the enormous international shipping fees. Additionally, now there is a solution for complex installations where a long tube housing the cinema screen is impractical or not feasible to transport through the building.</span><span><b></b></span></p>
<p dir="ltr"><span>“Our folded screen technology has proven again and again to drastically reduce international shipping costs and makes these screens available to every customer worldwide,” Severtson continued. “And to top that off, our new cinema screen price estimator enables our dealers with even quicker cinema screen price quotes and delivery estimates of both our folded and non-folded options.”</span><span><b></b></span></p>
<p dir="ltr"><span>Shipping costs associated with such large packages as these were out-of-reach for so many customers up until recently. Now, Severtson Screens’ SēVision 3D GX screens can be folded and packed into a much smaller crate without any loss in structural integrity or performance abilities.</span><span><b></b></span></p>
<p dir="ltr"><span>“Severtson’s new folded screen process not only reduces international shipping fees, the smaller packaging simplifies delivery to theaters and is more convenient for installers as folded screens are much easier to get into buildings and uncrate than standard long-tube roll packaging…especially when a theater is in a unique structure, such as a high-rise or multi-story theater complex,” added Maxwell.</span></p>
<p dir="ltr"><span><b><br></b></span></p>
<p dir="ltr"><span>The folded line of SēVision 3D GX and Ultra Wide cinema screens are available for delivery to international destinations, having numerous advantages, including:</span></p>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>available in standard or micro perforation (white and silver)</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>coated surface that is harder to bruise and scuff</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>small micron flake coating produces a sharper image, eliminating graininess in bright scenes</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>viewing angles range from 30-40 degree half-gain depending on specific screen gain requested</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>water-based coating promotes longevity by maintaining optical properties over time, eliminating flaking and cracking of the screen surface</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>perfect for large cinema applications (movie houses, museums, universities, etc.)</span></p>
</li>
</ul>
<p dir="ltr"><span><b><br></b></span></p>
<p dir="ltr"><span>“Our SAT-4K has received tremendous accolades since its launch, and we are proud to build upon its success with the next generation which features an even finer weave and whiter material that makes the viewing image even better than before,” added Severtson. “Made in the USA, the SAT-4K’s acoustic abilities are not hampered by the finer weave, and we can now also seam SAT-4K for larger cinema screens to virtually limitless sizes.”</span><span><b></b></span></p>
<p dir="ltr"><span>Said Ricardo LaPorta, South America Territory Sales Manager for Christie Digital Systems, “When we first saw a demonstration of Severtson’s SAT-4K material, we did not have any sound quality loss with high pitch frequency audio, as such loss is apparent in vinyl screens. The SAT-4K has tremendous sound transfer capabilities, along with remarkable visual clarity. To say we are impressed is an understatement.”</span><span><b></b></span></p>
<p dir="ltr"><span>LaPorta added that due to the SAT-4K’s performance, they are now using the SAT-4K screen in Christie’s Sao Paulo, Brazil training facility.</span><span><b></b></span></p>
<p dir="ltr"><span>Severtson continued, “The foldable SAT-4K is the ideal projection screen for virtually all cinema requirements. Like perforated screens, the sound stage can be placed directly behind the screen at the same horizontal axis, allowing the vocals and the special effects to be completely in sync with the brilliant images on display. Due to almost no audio frequency loss, the SAT-4K screen allows for a completely immersive cinema experience.”</span><span><b></b></span></p>
<p dir="ltr"><span>Currently available to nearly limitless sizes in both height and length, the SAT-4K cinema screen meets or exceeds all industry standards for optimum video and acoustic performance, with reference quality reproduction of the digital image combined with true fidelity of the original soundtrack.</span><span><b></b></span></p>
<p dir="ltr"><span>Additional specifications include:</span></p>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Surface: SAT-4K acoustically woven screen material</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Gain: 1.0 (+/-.2)</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Max height: 16 ft seamless; customizable to desired specifications with seams</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Viewing Angle: 160 degrees</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Flame and mildew resistant</span></p>
</li>
</ul>
<p dir="ltr"><span>Custom and standard sizes are available. Severtson asks that customers contact them directly for individual pricing for their specific needs.</span></p>
<p dir="ltr"><span><b><br></b></span></p>
<p dir="ltr"><span>“Our enhanced SēVision 3D GX-WA projection screen coating is a brilliant example of Severtson Screens’ continued quest for quality, improvement, and innovation,” said Severtson. “The SēVision 3D GX-WA coating provides the benefits of the standard SēVision 3D GX coating, but offers increased uniformity and brightness typically seen more often on 2D white screens. It is also engineered specifically to increase the viewing angle over standard silver screens while also reducing hotspotting.”</span><span><b></b></span></p>
<p dir="ltr"><span>Specifications of the enhanced SēVision 3D GX-WA include:</span></p>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Surface: smooth PVC w/ high gain optical coating for perfect texture and gain uniformity</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Gain: 1.4 – 3.0 on axis +/- 0.2</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Signal to noise ratio: 100 – 200+:1</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Available perforations: standard, micro, digital, non-perf</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Materials: panel width 62-inches; thickness 12mil (0.3mm)</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Edges: 6-inch standard grommet spacing (optional 9in., 4.5in, 3in. spacing)</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Webbing: 2.5-inch standard</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Packaging: rolled (tube only, tray &amp; tube, full crate); folded (crate)</span></p>
</li>
</ul>
<p dir="ltr"><span><b><br></b></span></p>
<p dir="ltr"><span>During the shows, Severtson will also present its popular Giant QuickFold Screen Line, which are easily portable and can be set up and taken down quickly and easily. What makes them so unique and practical are the virtually limitless applications. It can be customized up to 500-inches (41.7 ft.) diagonally, making them the ideal solution for multi-purpose venues that require large commercial or cinema-sized screens, but not in a permanent static installation.</span></p>
<p dir="ltr"><span><b><br></b></span></p>
<p dir="ltr"><span>“Do you already know exactly what you’re looking for in a cinema screen and want to know the price right away, any time of the day or night?” asked Severtson. “We’ve designed the price estimator to do just that for our dealer network. Simply log on to </span><a href="http://www.severtsonscreens.com"><span>severtsonscreens.com</span></a><span>/tools</span><span>. After registering and logging in, dealers can instantly get quotes on the exact cinema screen they are looking for. This tool saves a lot of time for customers, especially with international orders. With this new tool, dealers can find out prices without having to speak with a sales representative or waiting for an email response.”</span><span><b></b></span></p>
<p dir="ltr"><span>Once the dealer is registered with an account and granted access at </span><a href="http://www.severtsonscreens.com/register"><span>severtsonscreens.com/register</span></a><span>, the tool provides product and packaging price estimates for Severtson cinema screens as soon as they input the necessary required information, such as screen dimensions, coating, material, and desired packaging. The packaging portion of the price estimate is then calculated based on the selected product’s weight and container dimensions, which the tool also provides. For each estimate requested, the customer will receive an automated email and PDF file detailing the screen price and packaging estimate. Prices are only estimates and do not include shipping charges or any other potential international fees.</span></p>
<p dir="ltr"><span><b><br></b></span></p>
<p dir="ltr"><span>Severtson Corporation is a member of the International Cinema Technology Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD &amp; DepthQ, and RealD (</span><a href="http://www.severtsonscreens.com/certifications"><span>www.severtsonscreens.com/certifications</span></a><span>).</span><span><b></b></span></p>
<p dir="ltr"><span>Visit </span><a href="https://www.svconline.com/the-wire/blank"><span>severtsonscreens.com</span></a><span>, call 480-610-5155, or email </span><a href="mailto:sales@severtsonscreens.com"><span>sales@severtsonscreens.com</span></a><span> for more information.</span></p>
<p dir="ltr"><span><b><br></b></span></p>
<p dir="ltr"><span>About Severtson Screens</span></p>
<p dir="ltr"><span>Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today’s modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today… the industry standard for excellence and unsurpassed customer service worldwide.</span></p>
<p dir="ltr"><br><strong>This article is featured in the following publications:</strong></p>
<ul>
<li dir="ltr"><a href="https://www.svconline.com/the-wire/severtson-exhibits-numerous-nextgen-cinema-screens-coatings-during-2025-showsouth-cineshow-expos" target="_blank" rel="noopener">Sound &amp; Video Contractor</a></li>
<li dir="ltr"><a href="https://www.mixonline.com/the-wire/severtson-exhibits-numerous-nextgen-cinema-screens-coatings-during-2025-showsouth-cineshow-expos" target="_blank" rel="noopener">Mix</a></li>
</ul>]]>
    </content>
  </entry>
  <entry>
    <id>https://severtsonscreens.myshopify.com/blogs/news/cedia-broadway-2025</id>
    <published>2025-07-30T06:00:03-07:00</published>
    <updated>2025-07-30T15:04:05-07:00</updated>
    <link rel="alternate" type="text/html" href="https://severtsonscreens.myshopify.com/blogs/news/cedia-broadway-2025"/>
    <title>Severtson Promotes New Broadway Series Thin Bezel Fixed Frame Projection Screen Solutions at CEDIA Expo 2025</title>
    <author>
      <name>Toby Severtson</name>
    </author>
    <content type="html">
      <![CDATA[<p dir="ltr"><span>Now with an acoustically-transparent option, the Broadway Thin Bezel Series is a </span><span>collection of signature fixed frame projection screens that offer a sturdy extruded </span><span>aluminum frame with a 3/8-inch visible border for a fully maximized viewing area.</span></p>
<p dir="ltr"> </p>
<p dir="ltr"><span>San Tan Valley, Ariz., July 30, 2025 –</span><span> Severtson Screens (</span><a href="http://www.severtsonscreens.com"><span>severtsonscreens.com</span></a><span>), a global leader in innovative and quality projection screens for the home theater, commercial, pro AV, and cinema markets, is pleased to announce it will promote its recently launched white, perforated, acoustically-transparent screen option for its acclaimed Broadway Thin Bezel Series fixed frame projection screen solutions during CEDIA Expo 2025, held in Denver from Sept. 4-6 at the Colorado Convention Center, booth #4140.</span><span><b></b></span></p>
<p dir="ltr"><span>“After meeting customer demand for a new lower cost Broadway Series Thin Bezel collection last year, they then asked for a perforated version, and we are proud to deliver,” said Aaron White, Home Theater &amp; Pro AV sales lead at Severtson Corp. “Now available with an acoustically transparent option in seven screen sizes ranging from 100- to 165-inches, Broadway is a complete collection of fixed frame projection screens that offer a sturdy extruded aluminum frame with a 3/8-inch visible border for a fully maximized viewing area. They are excellent solutions for any home theater, office, conference room, sports bar, or other venue needing a modern, high-performance projection screen.”</span><span><b></b></span></p>
<p dir="ltr"><span>The Broadway Thin Bezel Series’ durable, aluminum frame offers the thinnest visible bezel that Severtson Screens can provide, offering a clean, sharp appearance that maximizes the viewable area. Each screen is manufactured to the same high standards as Severtson's large cinema screens installed in theaters worldwide.</span><span><b></b></span></p>
<p dir="ltr"><span>Customers can choose from Severtson's perfectly tensioned screen materials that will take the viewing experience to the highest levels of performance available in the market today.</span><span><b></b></span></p>
<p dir="ltr"><span>“Broadway’s appearance does not distract from the projected content, but instead quietly enhances the viewing experience with its perfectly tensioned viewing surface and precision-aligned black velvet frame,” White continued.</span><span><b></b></span></p>
<p dir="ltr"><span>Broadway Thin Bezel Series material choices include:</span></p>
<ul>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Broadway White: 1.1 gain; a smooth vinyl, with a white front and black back. The screen surface provides an exceptionally wide 120 degree viewing angle. It is a great choice for situations with well controlled ambient light, and where an exceptionally wide viewing angle is required. Available in perforated version in multiple sizes.</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Broadway Grey: 1.0 gain; smooth grey vinyl with a black back. This screen surface provides a higher contrast, ideal for situations where there is more ambient light, and a wide viewing angle is desired.</span></p>
</li>
</ul>
<p dir="ltr"><span><b><br></b></span></p>
<p dir="ltr"><span>Also, in response to recent shipping and logistical issues, 6-piece frames will be Severtson’s new standard moving forward. This will help to reduce shipping damages and provide a better experience for its customers. The screens will be of the same high quality standard the industry has come to expect from a Severtson screen.</span></p>
<p dir="ltr"><span>The change will occur gradually over the coming months as supply of 4-piece frames is depleted. 4-piece frames will still be available on custom orders, with a lead time.</span></p>
<p dir="ltr"><br></p>
<p dir="ltr"><span>Finally, in recent years, the standard aspect ratios have shifted gradually wider. Movies are now almost exclusively produced at 2.39 or 2.40 aspect ratios. As a result, Severtson will be retiring the 2.35:1 aspect ratio as our standard, and migrating to 2.39:1.</span></p>
<p dir="ltr"><span>2.35 screens will be shipped until Severtson’s supply is exhausted. 2.35 will still be available on custom orders, with a lead time. The prices and standard diagonal sizes will remain the same, only changing the aspect ratio. The new 2.39 drawings are currently available on our website.</span></p>
<p dir="ltr"><span><b><br></b></span></p>
<p dir="ltr"><span>Founded in 1986, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its modern campus encompassing multiple production operations including a state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.</span><span><b></b></span></p>
<p dir="ltr"><span>For more information, please visit </span><a href="http://www.greatreps.com"><span>www.severtsonscreens</span></a><span>.com, call 480-610-5155, or email </span><a href="mailto:sales@severtsonscreens.com"><span>sales@severtsonscreens.com</span></a><span>.</span></p>
<p dir="ltr"><span><b><br></b></span></p>
<p dir="ltr"><span>About Severtson Screens</span></p>
<p dir="ltr"><span>Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today's modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today... the industry standard for excellence and unsurpassed customer service worldwide.</span></p>
<p dir="ltr"><strong>This article is featured in the following publications:</strong><br></p>
<ul>
<li dir="ltr"><a href="https://www.svconline.com/the-wire/severtson-promotes-new-broadway-series-thin-bezel-fixed-frame-projection-screen-solutions-at-cedia-expo-2025" target="_blank" rel="noopener">Sound &amp; Video Contractor</a></li>
<li dir="ltr"><a href="https://www.twice.com/the-wire/severtson-promotes-new-broadway-series-thin-bezel-fixed-frame-projection-screen-solutions-at-cedia-expo-2025" target="_blank" rel="noopener">Twice</a></li>
</ul>]]>
    </content>
  </entry>
  <entry>
    <id>https://severtsonscreens.myshopify.com/blogs/news/masking-cedia-2025</id>
    <published>2025-07-01T06:00:05-07:00</published>
    <updated>2025-08-14T10:17:28-07:00</updated>
    <link rel="alternate" type="text/html" href="https://severtsonscreens.myshopify.com/blogs/news/masking-cedia-2025"/>
    <title>Severtson Promotes New Proteus Series Masking System Projection Screens During CEDIA Expo 2025</title>
    <author>
      <name>Toby Severtson</name>
    </author>
    <content type="html">
      <![CDATA[<p><em>The Proteus Series is the ultimate in home theater and permanent installation flexibility, Designed with a built-in masking system that allows the screen’s aspect ratio to be changed at the push of a button for superior viewing versatility</em></p>
<p> </p>
<p dir="ltr"><span>San Tan Valley, Ariz., July 1, 2025 –</span><span> Severtson Screens (</span><a href="http://www.severtsonscreens.com"><span>severtsonscreens.com</span></a><span>), a global leader in innovative and quality projection screens for the home theater, commercial, pro AV, and cinema markets, is pleased to announce it will promote its recently launched Proteus Series projection screens with built-in masking system during CEDIA Expo 2025, held in Denver from Sept. 4-6 at the Colorado Convention Center, booth #4140. Proteus Series screens allow you to quickly and easily switch between 16:9 and 2.39:1 aspect ratios.</span><em><b></b></em></p>
<p dir="ltr"><span>“The Proteus Series is the ultimate in home theater and permanent installation flexibility, designed with a built-in masking system that allows the aspect ratio of the screen to be changed at the push of a button for superior viewing versatility,” explained Aaron White, Home Theater &amp; Pro AV sales lead at Severtson Corp. “As one of Severtson's most innovative technologies, Proteus’ masking material is designed to absorb all spill-over that results from the projected media and the viewing surface being in different native formats. This gives the viewer a razor-sharp viewing edge.”</span><em><b></b></em></p>
<p dir="ltr"><span>Severtson Proteus Series screens are the product of several years of research and development, reaching the goal of providing the ultimate adjustable-aspect ratio screen in the industry. The Proteus Series screens allow users to quickly, quietly, and easily transform the screen to accommodate the industry's most common aspect ratios (16:9 and 2.39:1) without visible gray bars which can distract from the viewing experience, thus providing a perfect clean edge for the most common content formats. With Proteus, you can watch TV programming and sports in 16:9 format without any projection bleed-over or visible gray bars, then switch to 2.39:1 for movies at the simple push of a button.</span><em><b></b></em></p>
<p dir="ltr"><span>The Proteus Series features your choice of one of Severtson’s signature USA-made projection surfaces or optical coatings (listed below). All optical coatings also available in micro-perf.</span><em><b></b></em></p>
<p dir="ltr"><span>Choices include Cinema White (1.3 gain); Cinema Grey (1.0 gain); Stellar White (1.3 - 2.6 gain); High Contrast Grey [HCNC] (0.7 gain); Grey Vision (1.3 - 2.2 gain); SAT-4K (1.18 gain); TAT-4K (0.93 gain); Bright White Acoustically-Transparent [BWAT] (1.0 - 1.1 gain); SēVision 3D GX (1.4 - 3.0 gain; Severtson’s advanced, water-based optical coating recommended for passive 3D projection).</span><em><b></b></em></p>
<p dir="ltr"><span>Contact Severtson Screens for available customizable sizes and pricing.</span></p>
<p><em><b><br></b></em></p>
<p dir="ltr"><span>Founded in 1986, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its modern campus encompassing multiple production operations including a state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.</span><em><b></b></em></p>
<p dir="ltr"><span>For more information, please visit </span><a href="http://www.greatreps.com"><span>www.severtsonscreens</span></a><span>.com, call 480-610-5155, or email </span><a href="mailto:sales@severtsonscreens.com"><span>sales@severtsonscreens.com</span></a><span>.</span></p>
<p><em><b><br></b></em></p>
<p dir="ltr"><span>About Severtson Screens</span></p>
<p dir="ltr"><span>Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today's modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today... the industry standard for excellence and unsurpassed customer service worldwide.</span></p>
<p dir="ltr"> </p>
<p><strong>This article is featured in the following publications:<br></strong></p>
<ul>
<li dir="ltr"><a href="https://www.twice.com/the-wire/severtson-promotes-new-proteus-series-masking-system-projection-screens-during-cedia-expo-2025" rel="noopener" target="_blank">Twice</a></li>
<li dir="ltr"><a href="https://www.svconline.com/the-wire/severtson-promotes-new-proteus-series-masking-system-projection-screens-during-cedia-expo-2025" rel="noopener" target="_blank">Sound &amp; Video Contractor</a></li>
<li dir="ltr">
<a href="https://issuu.com/docs/15be25c4e142716cd01393ba308f44c4/42" target="_blank" rel="noopener">CEDIA Show Daily</a> (page 42)</li>
</ul>
<p> </p>]]>
    </content>
  </entry>
  <entry>
    <id>https://severtsonscreens.myshopify.com/blogs/news/cineeurope-2025</id>
    <published>2025-05-28T06:00:02-07:00</published>
    <updated>2025-05-28T14:53:36-07:00</updated>
    <link rel="alternate" type="text/html" href="https://severtsonscreens.myshopify.com/blogs/news/cineeurope-2025"/>
    <title>Severtson Showcases Folded Cinema Projection Screens &amp; NextGen Cinema Screens/Coatings During 2025 CineEurope</title>
    <author>
      <name>Toby Severtson</name>
    </author>
    <content type="html">
      <![CDATA[<p dir="ltr"><em>SēVision 3D GX &amp; Ultra Wide 3D Screens Now Include Standard, Microperf, and Digi-Perf Configurations, and Can Be Shipped Folded Reducing Costs by Up to 70 Percent; the Made in the USA Enhanced SAT-4K Offers Increased Visual Performance; the SēVision 3D GX-WA Offers Increased Uniformity and Brightness</em><em></em></p>
<p dir="ltr"> </p>
<p dir="ltr"><span><strong>San Tan Valley, Arizona, USA, May 28, 2025 </strong>– </span><span>Severtson Screens (</span><a href="http://www.severtsonscreens.com"><span>severtsonscreens.com</span></a><span>)</span><span>, </span><span>a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, is proud to announce that it will feature its most popular options for its acclaimed folded SēVision 3D GX line with enhanced projection screen coating as well as its next generation SAT-4K Acoustically-Transparent cinema projection screen line during </span><span>CineEurope 2025, held in Barcelona, Spain from June 16-19 at Centre Convencions Internacional Barcelona (CCIB), booth # 406. </span><span>Severtson will also feature its updated cinema screen “Price Estimator” for its dealer base during this show.</span><em><b></b></em></p>
<p dir="ltr"> </p>
<p dir="ltr"><span>“Our folded shipping method makes international distribution of our industry-acclaimed SēVision 3D GX highly affordable, reducing international shipping costs by up to 70 percent,” explained Toby Severtson, president and CEO of Severtson Corp. “Besides standard perforated white and silver screens, we now also offer the immensely popular microperf as well as our new digi-perf options for our folded SēVision 3D GX line of cinema projection screens for international shipment. Since its recent launch, we’ve had to renovate our facility and upgrade our machinery to keep up with worldwide demand.”</span><em><b></b></em></p>
<p dir="ltr"><span>According to Severtson, both microperf and digi-perf offer multiple benefits versus standard perforation screens. “Either one is the answer for current ultra high-performance cinema screens, depending on one’s specific needs, and are the perfect solutions for 4k, 8k, 12k and even higher projection resolutions as these technologies become available in the future,” he added.</span><em><b></b></em></p>
<p dir="ltr"><span>Both microperf and digi-perf provide approximately seven percent open space against the traditional 4.5 percent open space. And now, Severtson’s new digi-perf screens, like microperf, are also engineered for the optimum audio and visual experience available in the marketplace today. Digi-perf screens are available with all coating and gains, are foldable as with all Severtson cinema screens (excluding electric screens), and it reduces moire over traditional standard perf screens.</span><em><b></b></em></p>
<p dir="ltr"><span>“Microperf and now Digi-perf are quickly becoming industry standards as projection resolutions increase and is what has put the ‘folded’ line over the top,” added Dan Maxwell, Severtson Corp. V.P. &amp; Chief Operating Officer. “These two options are now the screens of choice for high-end, premier theatres and cinema chains. The Severtson microperf and digi-perf viewing surfaces practically eliminate moiré which is often problematic of screens with larger perforation, yet continues to provide a more realistic soundstage allowing speakers to be placed directly behind the screen.”</span></p>
<p dir="ltr"><em><b><br></b></em></p>
<p dir="ltr"><span>Severtson explained that they have been shipping these screens both domestically and internationally to very pleased customers who, up until recently, could not afford them because of the enormous international shipping fees. Additionally, now there is a solution for complex installations where a long tube housing the cinema screen is impractical or not feasible to transport through the building.</span><em><b></b></em></p>
<p dir="ltr"><span>“Our folded screen technology has proven again and again to drastically reduce international shipping costs and makes these screens available to every customer worldwide,” Severtson continued. “And to top that off, our new cinema screen price estimator enables our dealers with even quicker cinema screen price quotes and delivery estimates of both our folded and non-folded options.”</span><em><b></b></em></p>
<p dir="ltr"><span>Shipping costs associated with such large packages as these were out-of-reach for so many customers up until recently. Now, Severtson Screens’ SēVision 3D GX screens can be folded and packed into a much smaller crate without any loss in structural integrity or performance abilities. </span><em><b></b></em></p>
<p dir="ltr"><span>“Severtson’s new folded screen process not only reduces international shipping fees, the smaller packaging simplifies delivery to theaters and is more convenient for installers as folded screens are much easier to get into buildings and uncrate than standard long-tube roll packaging…especially when a theater is in a unique structure, such as a high-rise or multi-story theater complex,” added Maxwell.</span><em><b></b></em></p>
<p dir="ltr"><span>The folded line of SēVision 3D GX and Ultra Wide cinema screens are available for delivery to international destinations, having numerous advantages, including:</span></p>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>available in standard or micro perforation (white and silver)</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>coated surface that is harder to bruise and scuff</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>small micron flake coating produces a sharper image, eliminating graininess in bright scenes</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>viewing angles range from 30-40 degree half-gain depending on specific screen gain requested </span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>water-based coating promotes longevity by maintaining optical properties over time, eliminating flaking and cracking of the screen surface</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>perfect for large cinema applications (movie houses, museums, universities, etc.)</span></p>
</li>
</ul>
<p dir="ltr"><em><b><br></b></em></p>
<p dir="ltr"><span>“Our SAT-4K has received tremendous accolades since its launch, and we are proud to build upon its success with the next generation which features an even finer weave and whiter material that makes the viewing image even better than before,” added Severtson. “Made in the USA, the SAT-4K’s acoustic abilities are not hampered by the finer weave, and we can now also seam SAT-4K for larger cinema screens to virtually limitless sizes.”</span><em><b></b></em></p>
<p dir="ltr"><span>Said Ricardo LaPorta, South America Territory Sales Manager for Christie Digital Systems, “When we first saw a demonstration of Severtson’s SAT-4K material, we did not have any sound quality loss with high pitch frequency audio, as such loss is apparent in vinyl screens. The SAT-4K has tremendous sound transfer capabilities, along with remarkable visual clarity. To say we are impressed is an understatement.”</span><em><b></b></em></p>
<p dir="ltr"><span>LaPorta added that due to the SAT-4K’s performance, they are now using the SAT-4K screen in Christie’s Sao Paulo, Brazil training facility.</span><em><b></b></em></p>
<p dir="ltr"><span>Severtson continued, “The foldable SAT-4K is the ideal projection screen for virtually all cinema requirements. Like perforated screens, the sound stage can be placed directly behind the screen at the same horizontal axis, allowing the vocals and the special effects to be completely in sync with the brilliant images on display. Due to almost no audio frequency loss, the SAT-4K screen allows for a completely immersive cinema experience.”</span><em><b></b></em></p>
<p dir="ltr"><span>Currently available to nearly limitless sizes in both height and length, the SAT-4K cinema screen meets or exceeds all industry standards for optimum video and acoustic performance, with reference quality reproduction of the digital image combined with true fidelity of the original soundtrack.</span><em><b></b></em></p>
<p dir="ltr"><span>Additional specifications include:</span></p>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Surface: SAT-4K acoustically woven screen material</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Gain: 1.0 (+/-.2)</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Max height: 16 ft seamless; customizable to desired specifications with seams</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Viewing Angle: 160 degrees</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Flame and mildew resistant</span></p>
</li>
</ul>
<p dir="ltr"><span>Custom and standard sizes are available. Severtson asks that customers contact them directly for individual pricing for their specific needs.</span></p>
<p dir="ltr"><em><b><br></b></em></p>
<p dir="ltr"><span>“Our enhanced SēVision 3D GX-WA projection screen coating is a brilliant example of Severtson Screens’ continued quest for quality, improvement, and innovation,” said Severtson. “The SēVision 3D GX-WA coating provides the benefits of the standard SēVision 3D GX coating, but offers increased uniformity and brightness typically seen more often on 2D white screens. It is also engineered specifically to increase the viewing angle over standard silver screens while also reducing hotspotting.”</span><em><b></b></em></p>
<p dir="ltr"><span>Specifications of the enhanced SēVision 3D GX-WA include:</span></p>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Surface: smooth PVC w/ high gain optical coating for perfect texture and gain uniformity</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Gain: 1.4 – 3.0 on axis +/- 0.2</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Signal to noise ratio: 100 – 200+:1</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Available perforations: standard, micro, digital, non-perf</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Materials: panel width 62-inches; thickness 12mil (0.3mm)</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Edges: 6-inch standard grommet spacing (optional 9in., 4.5in, 3in. spacing) </span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Webbing: 2.5-inch standard</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Packaging: rolled (tube only, tray &amp; tube, full crate); folded (crate)</span></p>
</li>
</ul>
<p dir="ltr"> </p>
<p dir="ltr"><span>During the show, Severtson will also present its popular Giant QuickFold Screen Line, which are easily portable and can be set up and taken down quickly and easily. What makes them so unique and practical are the virtually limitless applications. It can be customized up to 500-inches (41.7 ft.) diagonally, making them the ideal solution for multi-purpose venues that require large commercial or cinema-sized screens, but not in a permanent static installation.</span><em><b></b></em></p>
<p dir="ltr"> </p>
<p dir="ltr"><span>“Do you already know exactly what you’re looking for in a cinema screen and want to know the price right away, any time of the day or night?” asked Severtson. “We’ve designed the price estimator to do just that for our dealer network. Simply log on to </span><a href="http://www.severtsonscreens.com"><span>severtsonscreens.com</span></a><span>/tools</span><span>. After registering and logging in, dealers can instantly get quotes on the exact cinema screen they are looking for. This tool saves a lot of time for customers, especially with international orders. With this new tool, dealers can find out prices without having to speak with a sales representative or waiting for an email response.”</span><em><b></b></em></p>
<p dir="ltr"><span>Once the dealer is registered with an account and granted access at </span><a href="http://www.severtsonscreens.com/register"><span>severtsonscreens.com/register</span></a><span>, the tool provides product and packaging price estimates for Severtson cinema screens as soon as they input the necessary required information, such as screen dimensions, coating, material, and desired packaging. The packaging portion of the price estimate is then calculated based on the selected product’s weight and container dimensions, which the tool also provides. For each estimate requested, the customer will receive an automated email and PDF file detailing the screen price and packaging estimate. Prices are only estimates and do not include shipping charges or any other potential international fees.</span></p>
<p dir="ltr"><em><b><br></b></em></p>
<p dir="ltr"> </p>
<p dir="ltr"><span>Severtson Corporation is a member of the International Cinema Technology Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD &amp; DepthQ, and RealD (</span><a href="http://www.severtsonscreens.com/certifications"><span>www.severtsonscreens.com/certifications</span></a><span>).</span><em><b></b></em></p>
<p dir="ltr"><span>Visit </span><a href="about:blank"><span>severtsonscreens.com</span></a><span>, call 480-610-5155, or email </span><a href="mailto:sales@severtsonscreens.com"><span>sales@severtsonscreens.com</span></a><span> for more information.</span></p>
<p dir="ltr"><em><b><br></b></em></p>
<p dir="ltr"><span>About Severtson Screens</span></p>
<p dir="ltr">Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today's modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today... the industry standard for excellence and unsurpassed customer service worldwide.</p>
<p dir="ltr"> </p>
<p dir="ltr"><strong>This article is featured in the following publications:</strong></p>
<ul>
<li dir="ltr"><a href="https://www.digitalcinemareport.com/severtson-to-feature-many-screen-options-at-cineeurope-2025/" target="_blank" rel="noopener">Digital Cinema Report</a></li>
<li dir="ltr"><a href="https://www.svconline.com/the-wire/severtson-showcases-folded-cinema-projection-screens-nextgen-cinema-screens-coatings-during-2025-cineeurope" target="_blank" rel="noopener">Sound &amp; Video Contractor</a></li>
<li dir="ltr"><a href="https://www.mixonline.com/the-wire/severtson-showcases-folded-cinema-projection-screens-nextgen-cinema-screens-coatings-during-2025-cineeurope" target="_blank" rel="noopener">Mix</a></li>
</ul>]]>
    </content>
  </entry>
  <entry>
    <id>https://severtsonscreens.myshopify.com/blogs/news/ica-2025</id>
    <published>2025-04-24T06:00:00-07:00</published>
    <updated>2025-04-24T15:28:42-07:00</updated>
    <link rel="alternate" type="text/html" href="https://severtsonscreens.myshopify.com/blogs/news/ica-2025"/>
    <title>Severtson Highlights Folded Cinema Projection Screens &amp; NextGen Cinema Screens/Coatings During 2025 ICA-Australia</title>
    <author>
      <name>Toby Severtson</name>
    </author>
    <content type="html">
      <![CDATA[<p dir="ltr"><em>SēVision 3D GX &amp; ultra wide 3D screens now include Standard, Microperf, and Digi-Perf configurations, and can be shipped folded, reducing costs by up to 70 percent; the made-in-the-USA enhanced SAT-4K offers increased visual performance; the SēVision 3D GX-WA offers increased uniformity &amp; brightness</em></p>
<p dir="ltr"> </p>
<p dir="ltr"><span>San Tan Valley, Ariz., USA, April 24, 2025 – </span><span>Severtson Screens (</span><a href="http://www.severtsonscreens.com"><span>severtsonscreens.com</span></a><span>)</span><span>, </span><span>a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, is proud to announce that it will </span><span>highlight</span><span> its most popular options for its acclaimed folded SēVision 3D GX line with enhanced projection screen coating as well as its next generation SAT-4K Acoustically-Transparent cinema projection screen line during ICA-Australia 2025, held in Sydney, Australia from April 30 – May 2 at The Entertainment Quarter, Palace Cinemas Moore Park. </span><span>Severtson will be a part of an exhibitor panel and will showcase these products and technologies as well as its updated cinema screen “Price Estimator” for its dealer base during the show.</span></p>
<p dir="ltr"><span><b><br></b></span></p>
<p dir="ltr"><span>“Our folded shipping method makes international distribution of our industry-acclaimed SēVision 3D GX highly affordable, reducing international shipping costs by up to 70 percent,” explained Toby Severtson, president and CEO of Severtson Corp. “Besides standard perforated white and silver screens, we now also offer the immensely popular microperf as well as our new digi-perf options for our folded SēVision 3D GX line of cinema projection screens for international shipment. Since its recent launch, we’ve had to renovate our facility and upgrade our machinery to keep up with worldwide demand.”</span><span><b></b></span></p>
<p dir="ltr"><span>According to Severtson, both microperf and digi-perf offer multiple benefits versus standard perforation screens. “Either one is the answer for current ultra high-performance cinema screens, depending on one’s specific needs, and are the perfect solutions for 4k, 8k, 12k and even higher projection resolutions as these technologies become available in the future,” he added.</span><span><b></b></span></p>
<p dir="ltr"><span>Both microperf and digi-perf provide approximately seven percent open space against the traditional 4.5 percent open space. And now, Severtson’s new digi-perf screens, like microperf, are also engineered for the optimum audio and visual experience available in the marketplace today. Digi-perf screens are available with all coating and gains, are foldable as with all Severtson cinema screens (excluding electric screens), and it reduces moire over traditional standard perf screens.</span><span><b></b></span></p>
<p dir="ltr"><span>“Microperf and now Digi-perf are quickly becoming industry standards as projection resolutions increase and is what has put the ‘folded’ line over the top,” added Dan Maxwell, Severtson Corp. V.P. &amp; Chief Operating Officer. “These two options are now the screens of choice for high-end, premier theatres and cinema chains. The Severtson microperf and digi-perf viewing surfaces practically eliminate moiré which is often problematic of screens with larger perforation, yet continues to provide a more realistic soundstage allowing speakers to be placed directly behind the screen.”</span><span><b></b></span></p>
<p dir="ltr"><span>Severtson explained that they have been shipping these screens both domestically and internationally to very pleased customers who, up until recently, could not afford them because of the enormous international shipping fees. Additionally, now there is a solution for complex installations where a long tube housing the cinema screen is impractical or not feasible to transport through the building.</span><span><b></b></span></p>
<p dir="ltr"><span>“Our folded screen technology has proven again and again to drastically reduce international shipping costs and makes these screens available to every customer worldwide,” Severtson continued. “And to top that off, our new cinema screen price estimator enables our dealers with even quicker cinema screen price quotes and delivery estimates of both our folded and non-folded options.”</span><span><b></b></span></p>
<p dir="ltr"><span>Shipping costs associated with such large packages as these were out-of-reach for so many customers up until recently. Now, Severtson Screens’ SēVision 3D GX screens can be folded and packed into a much smaller crate without any loss in structural integrity or performance abilities. </span><span><b></b></span></p>
<p dir="ltr"><span>“Severtson’s new folded screen process not only reduces international shipping fees, the smaller packaging simplifies delivery to theaters and is more convenient for installers as </span><span>folded</span><span> screens are much easier to get into buildings and uncrate than standard long-tube roll packaging…especially when a theater is in a unique structure, such as a high-rise or multi-story theater complex,” added Maxwell.</span><span><b></b></span></p>
<p dir="ltr"><span>The folded line of SēVision 3D GX and Ultra Wide cinema screens are available for delivery to international destinations, having numerous advantages, including:</span></p>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>available in standard or micro perforation (white and silver)</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>coated surface that is harder to bruise and scuff</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>small micron flake coating produces a sharper image, eliminating graininess in bright scenes</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>viewing angles range from 30-40 degree half-gain depending on specific screen gain requested </span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>water-based coating promotes longevity by maintaining optical properties over time, eliminating flaking and cracking of the screen surface</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>perfect for large cinema applications (movie houses, museums, universities, etc.)</span></p>
</li>
</ul>
<p dir="ltr"><span><b><br></b></span></p>
<p dir="ltr"><span>“Our SAT-4K has received tremendous accolades since its launch, and we are proud to build upon its success with the next generation which features an even finer weave and whiter material that makes the viewing image even better than before,” added Severtson. “Made in the USA, the SAT-4K’s acoustic abilities are not hampered by the finer weave, and we can now also seam SAT-4K for larger cinema screens to virtually limitless sizes.”</span><span><b></b></span></p>
<p dir="ltr"><span>Said Ricardo LaPorta, South America Territory Sales Manager for Christie Digital Systems, “When we first saw a demonstration of Severtson’s SAT-4K material, we did not have any sound quality loss with high pitch frequency audio, as such loss is apparent in vinyl screens. The SAT-4K has tremendous sound transfer capabilities, along with remarkable visual clarity. To say we are impressed is an understatement.”</span><span><b></b></span></p>
<p dir="ltr"><span>LaPorta added that due to the SAT-4K’s performance, they are now using the SAT-4K screen in Christie’s Sao Paulo, Brazil training facility.</span><span><b></b></span></p>
<p dir="ltr"><span>Severtson continued, “The foldable SAT-4K is the ideal projection screen for virtually all cinema requirements. Like perforated screens, the sound stage can be placed directly behind the screen at the same horizontal axis, allowing the vocals and the special effects to be completely in sync with the brilliant images on display. Due to almost no audio frequency loss, the SAT-4K screen allows for a completely immersive cinema experience.”</span><span><b></b></span></p>
<p dir="ltr"><span>Currently available to nearly limitless sizes in both height and length, the SAT-4K cinema screen meets or exceeds all industry standards for optimum video and acoustic performance, with reference quality reproduction of the digital image combined with true fidelity of the original soundtrack.</span><span><b></b></span></p>
<p dir="ltr"><span>Additional specifications include:</span></p>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Surface: SAT-4K acoustically woven screen material</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Gain: 1.18</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Max height: 16 ft seamless; customizable to desired specifications with seams</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Viewing Angle: 160 degrees</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Flame and mildew resistant</span></p>
</li>
</ul>
<p dir="ltr"><span>Custom and standard sizes are available. Severtson asks that customers contact them directly for individual pricing for their specific needs.</span><span><b></b></span></p>
<p dir="ltr"> </p>
<p dir="ltr"><span>“Our enhanced SēVision 3D GX-WA projection screen coating is a brilliant example of Severtson Screens’ continued quest for quality, improvement, and innovation,” said Severtson. “The SēVision 3D GX-WA coating provides the benefits of the standard SēVision 3D GX coating, but offers increased uniformity and brightness typically seen more often on 2D white screens. It is also engineered specifically to increase the viewing angle over standard silver screens while also reducing hotspotting.”</span><span><b></b></span></p>
<p dir="ltr"><span>Specifications of the enhanced SēVision 3D GX-WA include:</span></p>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Surface: smooth PVC w/ high gain optical coating for perfect texture and gain uniformity</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Gain: 1.4 – 3.0 on axis +/- 0.2</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Signal to noise ratio: 100 – 200+:1</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Available perforations: standard, micro, digital, non-perf</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Materials: panel width 62-inches; thickness 12mil (0.3mm)</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Edges: 6-inch standard grommet spacing (optional 9in., 4.5in, 3in. spacing) </span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Webbing: 2.5-inch standard</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Packaging: rolled (tube only, tray &amp; tube, full crate); folded (crate)</span></p>
</li>
</ul>
<p dir="ltr"><span><b><br></b></span></p>
<p dir="ltr"><span>During the show, Severtson will also present its popular Giant QuickFold Screen Line, which are easily portable and can be set up and taken down quickly and easily. What makes them so unique and practical are the virtually limitless applications. It can be customized up to 500-inches (41.7 ft.) diagonally, making them the ideal solution for multi-purpose venues that require large commercial or cinema-sized screens, but not in a permanent static installation.</span></p>
<p dir="ltr"><span><b><br></b></span></p>
<p dir="ltr"><span>“Do you already know exactly what you’re looking for in a cinema screen and want to know the price right away, any time of the day or night?” asked Severtson. “We’ve designed the price estimator to do just that for our dealer network. Simply log on to </span><a href="http://www.severtsonscreens.com"><span>severtsonscreens.com</span></a><span>/tools</span><span>. After registering and logging in, dealers can instantly get quotes on the exact cinema screen they are looking for. This tool saves a lot of time for customers, especially with international orders. With this new tool, dealers can find out prices without having to speak with a sales representative or waiting for an email response.”</span><span><b></b></span></p>
<p dir="ltr"><span>Once the dealer is registered with an account and granted access at </span><a href="http://www.severtsonscreens.com/register"><span>severtsonscreens.com/register</span></a><span>, the tool provides product and packaging price estimates for Severtson cinema screens as soon as they input the necessary required information, such as screen dimensions, coating, material, and desired packaging. The packaging portion of the price estimate is then calculated based on the selected product’s weight and container dimensions, which the tool also provides. For each estimate requested, the customer will receive an automated email and PDF file detailing the screen price and packaging estimate. Prices are only estimates and do not include shipping charges or any other potential international fees.</span><span><b></b></span></p>
<p dir="ltr"> </p>
<p dir="ltr"><span>Severtson Corporation is a member of the International Cinema Technology Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD &amp; DepthQ, and RealD (</span><a href="http://www.severtsonscreens.com/certifications"><span>www.severtsonscreens.com/certifications</span></a><span>).</span><span><b></b></span></p>
<p dir="ltr"><span>Visit </span><a href="about:blank"><span>severtsonscreens.com</span></a><span>, call 480-610-5155, or email </span><a href="mailto:sales@severtsonscreens.com"><span>sales@severtsonscreens.com</span></a><span> for more information.</span></p>
<p dir="ltr"><span><b><br></b></span></p>
<p dir="ltr"><strong>About Severtson Screens</strong><span></span></p>
<p dir="ltr">Founded in 1986, San Tan Valley, Arizona-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today's modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today... the industry standard for excellence and unsurpassed customer service worldwide.</p>
<p dir="ltr"> </p>
<p dir="ltr"><strong>This article is featured in the following publications:</strong></p>
<ul>
<li dir="ltr"><a href="https://www.svconline.com/the-wire/severtson-highlights-folded-cinema-projection-screens-nextgen-cinema-screens-coatings-during-2025-ica-australia" target="_blank" rel="noopener">Sound &amp; Video Contractor</a></li>
<li dir="ltr"><a href="https://www.mixonline.com/the-wire/severtson-screens-presents-during-2025-ica-australia" target="_blank" rel="noopener">Mix</a></li>
</ul>]]>
    </content>
  </entry>
  <entry>
    <id>https://severtsonscreens.myshopify.com/blogs/news/april-fools-2025</id>
    <published>2025-04-01T00:00:04-07:00</published>
    <updated>2025-04-01T00:00:04-07:00</updated>
    <link rel="alternate" type="text/html" href="https://severtsonscreens.myshopify.com/blogs/news/april-fools-2025"/>
    <title>April Fools 2025_pre</title>
    <author>
      <name>Toby Severtson</name>
    </author>
  </entry>
  <entry>
    <id>https://severtsonscreens.myshopify.com/blogs/news/april-fools</id>
    <published>2025-04-01T00:00:03-07:00</published>
    <updated>2025-04-01T00:00:03-07:00</updated>
    <link rel="alternate" type="text/html" href="https://severtsonscreens.myshopify.com/blogs/news/april-fools"/>
    <title>April Fools!</title>
    <author>
      <name>Toby Severtson</name>
    </author>
    <content type="html">
      <![CDATA[<p><span>Happy April Fools Day! If you haven’t figured it out already, our new APR-F001s screen is just a joke, although our other industry-acclaimed screens are REAL and available today and continue to offer industry leading audio and visual properties. We hope that you have enjoyed Severtson’s annual <span class="il">April</span> Fools’ Day prank.</span><span> Please continue to stay tuned for the real announcements that we make for trade shows and in industry publications throughout the year.</span></p>
<p><span>If you're at CinemaCon 2025, come talk to us about our real cinema and home theater innovations in <strong>booth #2315A</strong>!</span></p>]]>
    </content>
  </entry>
  <entry>
    <id>https://severtsonscreens.myshopify.com/blogs/news/estimator-cinemacon-2025</id>
    <published>2025-03-25T06:00:00-07:00</published>
    <updated>2025-03-25T11:08:05-07:00</updated>
    <link rel="alternate" type="text/html" href="https://severtsonscreens.myshopify.com/blogs/news/estimator-cinemacon-2025"/>
    <title>Severtson Showcases Cinema Screen “Price Estimator” at CinemaCon 2025</title>
    <author>
      <name>Toby Severtson</name>
    </author>
    <content type="html">
      <![CDATA[<p dir="ltr"><em>The Price Estimator tool provides product and packaging price estimates for cinema screens as soon as the customer inputs the pertinent information, such as screen dimensions, coating, material, &amp; packaging</em><span></span></p>
<p dir="ltr"> </p>
<p dir="ltr"><span><strong>San Tan Valley, Arizona, March 25, 2025</strong> – </span><span>Severtson Screens (</span><a href="http://www.severtsonscreens.com"><span>severtsonscreens.com</span></a><span>)</span><span>, </span><span>a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, is pleased to announce it will showcase its cinema screen “Price Estimator” for its dealer base during CinemaCon 2025, held in Las Vegas, Nev. from March 31 – April 3 at Caesars Palace, booth <strong>#2315A</strong>.</span><b></b></p>
<p dir="ltr"> </p>
<p dir="ltr"><span>“Do you already know exactly what you’re looking for in a cinema screen and want to know the price right away, any time of the day or night?” asked Toby Severtson, president and CEO of Severtson Corp. “We’ve designed the price estimator to do just that for our dealer network. Simply log on to </span><a href="http://www.severtsonscreens.com"><span>www.severtsonscreens.com</span></a><span>/tools</span><span>. After registering and logging in, dealers can instantly get quotes on the exact cinema screen they are looking for. This tool saves a lot of time for customers, especially with international orders. With this new tool, dealers can find out prices without having to speak with a sales representative or waiting for an email response.”</span><b></b></p>
<p dir="ltr"><span>Once the dealer is registered with an account and granted access at </span><a href="http://www.severtsonscreens.com/register"><span>www.severtsonscreens.com/register</span></a><span>, the tool provides product and packaging price estimates for Severtson cinema screens as soon as they input the necessary required information, such as screen dimensions, coating, material, and desired packaging. The packaging portion of the price estimate is then calculated based on the selected product’s weight and container dimensions, which the tool also provides.</span><b></b></p>
<p dir="ltr"><span>For each estimate requested, the customer will receive an automated email and PDF file detailing the screen price and packaging estimate. Prices are only estimates and do not include shipping charges or any other potential international fees.</span></p>
<p><b><br></b></p>
<p dir="ltr"><span>Founded in 1986, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its Arizona-based production facilities and its state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.</span></p>
<p dir="ltr"> </p>
<p dir="ltr"><span>Severtson Corporation is a member of the International Cinema Technology Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD &amp; DepthQ, and RealD (</span><a href="http://www.severtsonscreens.com/certifications"><span>www.severtsonscreens.com/certifications</span></a><span>).</span></p>
<p><b><br></b></p>
<p dir="ltr"><span>Visit </span><a href="about:blank"><span>severtsonscreens.com</span></a><span>, call 480-610-5155, or email </span><a href="mailto:sales@severtsonscreens.com"><span>sales@severtsonscreens.com</span></a><span> for more information.https://www.mixonline.com/the-wire/severtson-showcases-cinema-screen-price-estimator-at-cinemacon-2025</span></p>
<p><b><br></b></p>
<p dir="ltr"><span>About Severtson Screens</span></p>
<p dir="ltr"><span>Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today's modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today... the industry standard for excellence and unsurpassed customer service worldwide.</span></p>
<p dir="ltr"> </p>
<p><strong>This article is featured in the following publications:</strong></p>
<ul>
<li><a href="https://www.svconline.com/the-wire/severtson-showcases-cinema-screen-price-estimator-at-cinemacon-2025" target="_blank" rel="noopener">Sound &amp; Video Contractor</a></li>
<li><a href="https://www.mixonline.com/the-wire/severtson-showcases-cinema-screen-price-estimator-at-cinemacon-2025" target="_blank" rel="noopener">Mix</a></li>
</ul>]]>
    </content>
  </entry>
  <entry>
    <id>https://severtsonscreens.myshopify.com/blogs/news/folded-cinemacon-2025</id>
    <published>2025-03-13T06:00:06-07:00</published>
    <updated>2025-03-13T09:26:10-07:00</updated>
    <link rel="alternate" type="text/html" href="https://severtsonscreens.myshopify.com/blogs/news/folded-cinemacon-2025"/>
    <title>Severtson Features Popular Options for Folded  Cinema Projection Screens at 2025 CinemaCon</title>
    <author>
      <name>Toby Severtson</name>
    </author>
    <content type="html">
      <![CDATA[<p dir="ltr"><em>Including Standard, Microperf, &amp; new Digi-Perf configurations, the industry-acclaimed Severtson SēVision 3D GX &amp; Ultra Wide 3D screens can now be shipped folded in smaller packaging with no loss in structural integrity or performance; Int’l shipping costs reduced by up to 70 percent</em></p>
<p dir="ltr"> </p>
<p dir="ltr"><span>San Tan Valley, Ariz., March 12, 2025 – </span><span>Severtson Screens (</span><a href="http://www.severtsonscreens.com"><span>severtsonscreens.com</span></a><span>)</span><span>, </span><span>a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, is proud to announce that it will feature its most popular options for its acclaimed folded SēVision 3D GX line of cinema projection screens during CinemaCon 2025, held in Las Vegas, Nev. from March 31 – April 3 at Caesars Palace, booth # 2315A.</span><em><b></b></em></p>
<p dir="ltr"><span>“As international shipping rates are terribly high to destinations around the globe, our folded shipping method makes worldwide distribution of our industry-acclaimed SēVision 3D GX highly affordable as it reduces these shipping costs by up to 70 percent,” explained Toby Severtson, president and CEO of Severtson Corp. “Besides standard perforated white and silver screens, we now also offer the immensely popular microperf as well as our new digi-perf options for our folded SēVision 3D GX line of cinema projection screens for international shipment. Since its successful launch, we’ve had to renovate our facility and upgrade our machinery to keep up with worldwide demand.”</span><em><b></b></em></p>
<p dir="ltr"><span>Both microperf and digi-perf provide approximately seven percent open space against the traditional 4.5 percent open space. Severtson’s new digi-perf screens, such as microperf, are also engineered for the optimum audio and visual experience available in the marketplace today. Digi-perf screens are available with all coatings and gains, are foldable as with all Severtson cinema screens (excluding electric screens), and it reduces moiré over traditional standard perf screens.</span><em><b></b></em></p>
<p dir="ltr"><span>According to Severtson, both microperf and digi-perf offer multiple benefits versus standard perforation screens. “Either one is the answer for current ultra high-performance cinema screens, depending on one’s specific needs, and are the perfect solutions for 4k, 8k, 12k and even higher projection resolutions as these technologies become available in the future,” he added.</span><em><b></b></em></p>
<p dir="ltr"><span>“Microperf and now Digi-perf are quickly becoming industry standards as projection resolutions increase and is what has put the ‘folded’ line over the top,” added Dan Maxwell, Severtson Corp. V.P. &amp; Chief Operating Officer. “These two options are now the screens of choice for high-end, premier theatres and cinema chains. The Severtson microperf and digi-perf viewing surfaces practically eliminate moiré which is often problematic of screens with larger perforation, yet continues to provide a more realistic soundstage allowing speakers to be placed directly behind the screen.”</span><em><b></b></em></p>
<p dir="ltr"><span>Severtson explained that they have been shipping these screens both domestically and internationally to very pleased customers who previously could not afford them because of the enormous international shipping fees. Additionally, now there is a solution for complex installations where a long tube housing the cinema screen is impractical or not feasible to transport through the building, especially when a theater is in a unique structure, such as a high-rise or multi-story theater complex.</span><em><b></b></em></p>
<p dir="ltr"><span>“Our folded screen technology has proven again and again to drastically reduce international shipping costs and makes these screens available to every customer worldwide,” Severtson continued. “And to top that off, our cinema screen price estimator enables our dealers with even quicker cinema screen price quotes and delivery estimates of both our folded and non-folded options.”</span><em><b></b></em></p>
<p dir="ltr"><span>The folded line of SēVision 3D GX and Ultra Wide cinema screens are available for delivery to international destinations, having numerous advantages, including:</span></p>
<ul>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>available in standard, micro, or digi perforation (white and silver)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>coated surface that is harder to bruise and scuff</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>small micron flake coating produces a sharper image, eliminating graininess in bright scenes</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>viewing angles range from 30 to 40 degree half-gain depending on the specific screen gain requested </span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>water-based coating promotes longevity by maintaining optical properties over time, eliminating flaking and cracking of the screen surface</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>perfect for large cinema applications (movie houses, museums, universities, etc.)</span></p>
</li>
</ul>
<p dir="ltr"><span>The cinema screen price estimator is now live and has been available for Severtson’s dealer base via its website as well as a mobile app for Apple iOS and Android Smartphones. The most recent update of the mobile app now features support for Spanish and Portuguese integrators. Once the dealer is registered with an account and granted access at </span><a href="http://www.severtsonscreens.com/register"><span>www.severtsonscreens.com/register</span></a><span>, the tool provides product and packaging price estimates for Severtson cinema screens as soon as a dealer inputs the necessary required information, such as screen dimensions, coating, material, and desired packaging. The packaging portion of the price estimate is then calculated based on the selected product’s weight and container dimensions, which the tool also provides. For each estimate requested, dealers will receive an automated email and PDF file detailing the screen price and packaging estimate. Prices are only estimates and do not include shipping charges or any other potential international fees.</span></p>
<p dir="ltr"><em><b><br></b></em></p>
<p dir="ltr"><span>Founded in 1986, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its Arizona-based production facilities and its state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.</span><em><b></b></em></p>
<p dir="ltr"><span>Severtson Corporation is a member of the International Cinema Technology Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD &amp; DepthQ, and RealD (</span><a href="http://www.severtsonscreens.com/certifications"><span>www.severtsonscreens.com/certifications</span></a><span>).</span><em><b></b></em></p>
<p dir="ltr"><span>Visit </span><a href="about:blank"><span>severtsonscreens.com</span></a><span>, call 480-610-5155, or email </span><a href="mailto:sales@severtsonscreens.com"><span>sales@severtsonscreens.com</span></a><span> for more information.</span><em><b></b></em></p>
<p dir="ltr"><span>About Severtson Screens</span></p>
<p dir="ltr"><span>Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today's modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today... the industry standard for excellence and unsurpassed customer service worldwide.</span></p>
<p dir="ltr"> </p>
<p dir="ltr"><strong>This article is featured in the following publications:</strong></p>
<ul>
<li dir="ltr"><a rel="noopener" href="https://www.svconline.com/the-wire/severtson-features-popular-options-for-folded-cinema-projection-screens-at-2025-cinemacon" target="_blank">Sound &amp; Video Contractor</a></li>
<li dir="ltr"><a rel="noopener" href="https://www.mixonline.com/the-wire/severtson-features-popular-options-for-folded-cinema-projection-screens-at-2025-cinemacon" target="_blank">Mix</a></li>
</ul>]]>
    </content>
  </entry>
  <entry>
    <id>https://severtsonscreens.myshopify.com/blogs/news/lunch-cinemacon-2025</id>
    <published>2025-03-10T06:00:02-07:00</published>
    <updated>2025-03-14T08:53:03-07:00</updated>
    <link rel="alternate" type="text/html" href="https://severtsonscreens.myshopify.com/blogs/news/lunch-cinemacon-2025"/>
    <title>Severtson Sponsors Cinema Systems Summit Lunch During 2025 CinemaCon</title>
    <author>
      <name>Toby Severtson</name>
    </author>
    <content type="html">
      <![CDATA[<p dir="ltr"><em>The Theater Systems Summit will be held at Caesars Palace on March 31 from 9am - 3pm</em></p>
<p dir="ltr"> </p>
<p dir="ltr"><span>San Tan Valley, Ariz., March 10, 2025 – </span><span>Severtson Screens (</span><a href="http://www.severtsonscreens.com"><span>severtsonscreens.com</span></a><span>)</span><span>, </span><span>a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, is proud to announce that it is a sponsor for the </span><a href="https://internationalcinematechnologyassociation.com/events/cinema-systems-summit/"><span>The Theater Systems Summit</span></a><span> lunch during CinemaCon 2025, held in Las Vegas, Nev. from March 31 – April 3 at Caesars Palace. The summit is being held March 31 from 9am - 3pm.</span><span><b></b></span></p>
<p dir="ltr"><span>“We are proud to participate during this event as it is essential to educate and inform our industry on current and new projection technologies, network security, and recruiting new technicians,” said Dan Maxwell, Severtson Screens VP &amp; COO. “CinemaCon is the perfect event and venue, and we hope to see as many of our industry friends as possible during the show and The Theater Systems Summit.”</span></p>
<p dir="ltr"><span><b><br></b></span></p>
<p dir="ltr"><span>Founded in 1986, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its Arizona-based production facilities and its state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.</span><span><b></b></span></p>
<p dir="ltr"><span>Severtson Corporation is a member of the International Cinema Technology Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD &amp; DepthQ, and RealD (</span><a href="http://www.severtsonscreens.com/certifications"><span>www.severtsonscreens.com/certifications</span></a><span>).</span><span><b></b></span></p>
<p dir="ltr"><span>Visit </span><a href="about:blank"><span>severtsonscreens.com</span></a><span>, call 480-610-5155, or email </span><a href="mailto:sales@severtsonscreens.com"><span>sales@severtsonscreens.com</span></a><span> for more information.</span><span><b></b></span></p>
<p dir="ltr"><span>About Severtson Screens</span></p>
<p dir="ltr"><span>Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today's modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today... the industry standard for excellence and unsurpassed customer service worldwide.</span></p>
<p dir="ltr"> </p>
<p dir="ltr"><strong>This article is featured in the following publication:</strong></p>
<ul>
<li dir="ltr"><a href="https://www.svconline.com/the-wire/severtson-screens-to-be-a-sponsor-for-cinema-systems-summit-lunch-during-2025-cinemacon" rel="noopener" target="_blank">Sound &amp; Video Contractor</a></li>
<li dir="ltr"><a href="https://celluloidjunkie.com/wire/severtson-screens-to-be-a-sponsor-for-cinema-systems-summit-lunch-during-2025-cinemacon/" target="_blank" rel="noopener">Celluloid Junkie</a></li>
</ul>]]>
    </content>
  </entry>
  <entry>
    <id>https://severtsonscreens.myshopify.com/blogs/news/gxwa-cinemacon-2025</id>
    <published>2025-02-26T06:00:03-07:00</published>
    <updated>2025-02-26T11:59:51-07:00</updated>
    <link rel="alternate" type="text/html" href="https://severtsonscreens.myshopify.com/blogs/news/gxwa-cinemacon-2025"/>
    <title>Severtson Features Enhanced Cinema  Screen Coating During CinemaCon 2025</title>
    <author>
      <name>Toby Severtson</name>
    </author>
    <content type="html">
      <![CDATA[<p dir="ltr"><em>The SēVision 3D GX-WA coating offers increased uniformity &amp; brightness </em><em>typically seen more often on 2D white screens, decreases hotspotting, </em><em>while also offering an increased viewing angle over standard silver screens</em></p>
<p dir="ltr"> </p>
<p dir="ltr"><span>San Tan Valley, Ariz., Feb. 26, 2025 – </span><span>Severtson Screens (</span><a href="http://www.severtsonscreens.com"><span>severtsonscreens.com</span></a><span>)</span><span>, </span><span>a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, is proud to announce it will feature its enhanced SēVision 3D GX-WA projection screen coating during CinemaCon 2025, held in Las Vegas, Nev. from March 31 – April 3 at Caesars Palace, booth <strong># 2315A</strong>.</span><em><b></b></em></p>
<p dir="ltr"> </p>
<p dir="ltr"><span>“The SēVision 3D GX-WA coating provides the benefits of the standard SēVision 3D GX coating, but offers increased uniformity and brightness typically seen more often on 2D white screens,” explained Toby Severtson, president and CEO of Severtson Corp. “It is engineered specifically to increase the viewing angle over standard silver screens while also reducing hotspotting.”</span><em><b></b></em></p>
<p dir="ltr"><span>Severtson’s enhanced SēVision 3D GX-WA projection screen coating is a brilliant example of Severtson Screens’ continued quest for quality, improvement, and innovation.</span><em><b></b></em></p>
<p dir="ltr"><span>Specifications of the enhanced SēVision 3D GX-WA include:</span></p>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Surface: smooth PVC with a high gain optical coating for superior texture and gain uniformity</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Gain: 1.4 – 3.0 on axis +/- 0.2</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Signal to noise ratio: 100 – 200+:1</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Available perforations: standard, micro, digital, non-perf</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Materials: panel width 62-inches; thickness 12mil (0.3mm)</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Edges: 6-inch standard grommet spacing (optional 9in., 4.5in, 3in. spacing) </span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Webbing: 2.5-inch standard</span></p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><span>Packaging: rolled (tube only, tray &amp; tube, full crate); folded (crate)</span></p>
</li>
</ul>
<p dir="ltr"><span>“Like all Severtson projection materials, SēVision 3D GX-WA offers the unique benefit of also being foldable, without any damage to the projection surface,” added Dan Maxwell, Severtson Corp. V.P. &amp; Chief Operating Officer. “This allows it to be transported in a smaller crate and at a fraction of the cost, as well as to locations around the world where shipping was previously far more difficult and expensive.” </span></p>
<p dir="ltr"><em><b><br></b></em></p>
<p dir="ltr"><span>Founded in 1986, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its Arizona-based production facilities and its state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.</span><em><b></b></em></p>
<p dir="ltr"><span>Severtson Corporation is a member of the International Cinema Technology Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD &amp; DepthQ, and RealD (</span><a href="http://www.severtsonscreens.com/certifications"><span>www.severtsonscreens.com/certifications</span></a><span>).</span><em><b></b></em></p>
<p dir="ltr"><span>Visit </span><a href="about:blank"><span>severtsonscreens.com</span></a><span>, call 480-610-5155, or email </span><a href="mailto:sales@severtsonscreens.com"><span>sales@severtsonscreens.com</span></a><span> for more information.</span></p>
<p dir="ltr"><em><b><br></b></em></p>
<p dir="ltr"><span>About Severtson Screens</span></p>
<p dir="ltr"><span>Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today's modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today... the industry standard for excellence and unsurpassed customer service worldwide.</span></p>
<p dir="ltr"> </p>
<p dir="ltr"><strong>This article is featured in the following publications:</strong></p>
<ul>
<li dir="ltr"><a href="https://www.svconline.com/the-wire/severtson-features-enhanced-cinema-screen-coating-during-cinemacon-2025" target="_blank" rel="noopener">Sound &amp; Video Contractor</a></li>
<li dir="ltr"><a href="https://www.mixonline.com/the-wire/severtson-features-enhanced-cinema-screen-coating-during-cinemacon-2025" target="_blank" rel="noopener">Mix</a></li>
</ul>]]>
    </content>
  </entry>
  <entry>
    <id>https://severtsonscreens.myshopify.com/blogs/news/sat-cinemacon-2025</id>
    <published>2025-02-12T06:00:07-07:00</published>
    <updated>2025-02-12T10:31:35-07:00</updated>
    <link rel="alternate" type="text/html" href="https://severtsonscreens.myshopify.com/blogs/news/sat-cinemacon-2025"/>
    <title>Severtson Features Acclaimed Next Generation SAT-4K Cinema Screen at CinemaCon 2025</title>
    <author>
      <name>Toby Severtson</name>
    </author>
    <content type="html">
      <![CDATA[<p dir="ltr"><em>The made-in-the-USA enhanced SAT-4K offers a finer weave and brighter white material for increased visual performance while not impairing the SAT-4K’s original acclaimed acoustic abilities</em></p>
<p dir="ltr"> </p>
<p dir="ltr"><span><strong>San Tan Valley, Arizona, Feb. 12, 2025</strong> – </span><span>Severtson Screens (</span><a href="http://www.severtsonscreens.com"><span>severtsonscreens.com</span></a><span>)</span><span>,  </span><span>a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, is pleased to announce it will feature its next generation and immensely popular SAT-4K Acoustically-Transparent cinema projection screen line during CinemaCon 2025, held in Las Vegas, Nev. from March 31 – April 3 at Caesars Palace, booth # 2315A</span></p>
<p dir="ltr"> </p>
<p dir="ltr"><span>“Made in the USA, our SAT-4K has received tremendous accolades since its launch, and we are proud to build upon its success with the next generation which features an even finer weave and whiter material that makes the viewing image even better than before,” explained Toby Severtson, president and CEO of Severtson Corp. “The SAT-4K’s acoustic abilities are not hampered by the finer weave, and we can now also seam SAT-4K for larger cinema screens to virtually limitless sizes.”</span><em><b></b></em></p>
<p dir="ltr"><span>Ricardo LaPorta, South America Territory Sales Manager for Christie Digital Systems, said that due to the SAT-4K’s performance, they have been using the SAT-4K screen in Christie’s </span><span>São Paulo</span><span>, Brazil training facility. “When we first saw a demonstration of Severtson’s SAT-4K material, we did not have any sound quality loss with high pitch frequency audio, as such loss is apparent in vinyl screens,” he explained. “The SAT-4K has tremendous sound transfer capabilities, along with remarkable visual clarity. To say we are impressed is an understatement.”</span><em><b></b></em></p>
<p dir="ltr"><span>Severtson continued, “The foldable SAT-4K is the ideal projection screen for virtually all cinema requirements. Like perforated screens, the sound stage can be placed directly behind the screen at the same horizontal axis, allowing the vocals and the special effects to be completely in sync with the brilliant images on display. Due to almost no audio frequency loss, the SAT-4K screen allows for a completely immersive cinema experience.”</span><em><b></b></em></p>
<p dir="ltr"><span>Severtson Corp. V.P. &amp; Chief Operating Officer Dan Maxwell added, “Our folded shipping method allows for no loss in the screen’s structural nor visual integrity, and now makes international distribution of the SAT-4K cinema screen line highly affordable, reducing international shipping costs by up to 70 percent.”</span><em><b></b></em></p>
<p dir="ltr"><span>Currently available to nearly limitless sizes in both height and length, the SAT-4K cinema screen meets or exceeds all industry standards for optimum video and acoustic performance, with reference quality reproduction of the digital image combined with true fidelity of the original soundtrack.</span><em><b></b></em></p>
<p dir="ltr"><span>Additional specifications include:</span></p>
<ul>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Surface: SAT-4K acoustically woven screen material</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Gain: 1.0 (+/-.2)</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Max height: 16 ft seamless; customizable to desired specifications with seams</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Viewing Angle: 160 degrees</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span></span><span>Flame and mildew resistant</span></p>
</li>
</ul>
<p dir="ltr"><span>Custom and standard sizes are available. Severtson asks that customers contact them directly for individual pricing for their specific needs.</span></p>
<p dir="ltr"><em><b><br></b></em></p>
<p dir="ltr"><span>Founded in 1986, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its Arizona-based production facilities and its state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.</span></p>
<p dir="ltr"><span>Severtson Corporation is a member of the International Cinema Technology Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD &amp; DepthQ, and RealD (</span><strong><a href="http://www.severtsonscreens.com/certifications">www.severtsonscreens.com/certifications</a></strong><span>).</span><em><b></b></em></p>
<p dir="ltr"><span>Visit </span><a href="about:blank"><span>severtsonscreens.com</span></a><span>, call 480-610-5155, or email </span><a href="mailto:sales@severtsonscreens.com"><span>sales@severtsonscreens.com</span></a><span> for more information.</span><em><b></b></em></p>
<p dir="ltr"> </p>
<p dir="ltr"><strong>About Severtson Screens</strong></p>
<p dir="ltr"><span>Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today's modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today... the industry standard for excellence and unsurpassed customer service worldwide.</span></p>
<p dir="ltr"> </p>
<p dir="ltr"><strong>This article is featured in the following publications:</strong></p>
<ul>
<li dir="ltr"><a href="https://www.svconline.com/the-wire/severtson-features-acclaimed-next-generation-sat-4k-cinema-screen-at-cinemacon-2025" target="_blank" rel="noopener">Sound &amp; Video Contractor</a></li>
<li dir="ltr"><a href="https://www.mixonline.com/the-wire/severtson-features-acclaimed-next-generation-sat-4k-cinema-screen-at-cinemacon-2025" target="_blank" rel="noopener">Mix</a></li>
<li dir="ltr"><a href="https://www.dcinematoday.com/dc/pr?newsID=6409" target="_blank" rel="noopener">DCinema Today</a></li>
</ul>]]>
    </content>
  </entry>
  <entry>
    <id>https://severtsonscreens.myshopify.com/blogs/news/gallery-2025</id>
    <published>2025-02-04T06:00:00-07:00</published>
    <updated>2025-02-04T14:36:39-07:00</updated>
    <link rel="alternate" type="text/html" href="https://severtsonscreens.myshopify.com/blogs/news/gallery-2025"/>
    <title>Severtson Screens Updates and Expands Online Gallery</title>
    <author>
      <name>Toby Severtson</name>
    </author>
    <content type="html">
      <![CDATA[<p dir="ltr"><em>Customers can upload videos as well as additional images of their Severtson Screens installs, contact information, and more for prospective customers to view</em></p>
<p dir="ltr"> </p>
<p dir="ltr"><span><strong>San Tan Valley, Arizona, Feb. 4, 2025 –</strong></span><span><strong> </strong>Severtson Screens (</span><a href="http://www.severtsonscreens.com"><span>www.severtsonscreens.com</span></a><span>), a global leader in innovative and quality projection screens for the home theater, commercial, pro AV, and cinema markets, is pleased to announce it has further updated and expanded its website’s popular </span><a href="https://severtsonscreens.myshopify.com/tools/dealer-gallery"><span>Gallery</span></a><span>, now also including cinema installations.</span><span><b></b></span></p>
<p dir="ltr"><span>“Severtson’s customers can now showcase their featured Severtson Screens residential, commercial, pro AV, and cinema installations better than ever before,” explained Toby Severtson, president and CEO of Severtson Corp. “Images and videos are tremendous marketing tools for their work, and we are proud to be able to showcase them.”</span><span><b></b></span></p>
<p dir="ltr"><span>Customers can simply visit the Gallery on the SevertsonSecreens.com website, click on the “submit an image" button, and then upload one or more images of their build. They can also submit a link to their website, which will also be provided. A “Notes” field is also made available in case they want to provide any additional information relevant to their install and company.</span><span><b></b></span></p>
<p dir="ltr"><span>“Visitors and prospective customers can view these builds along with the customers’ contact information so they can then speak with them directly to discuss their plans and desired installs,” Severtson concluded.</span><span><b></b></span></p>
<p dir="ltr"><span>All submissions are subject to approval.</span></p>
<p dir="ltr"><span><b><br></b></span></p>
<p dir="ltr"><span>Visit </span><a href="about:blank"><span>severtsonscreens.com</span></a><span>, call 480-610-5155, or email </span><a href="mailto:sales@severtsonscreens.com"><span>sales@severtsonscreens.com</span></a><span> for more information.</span><span><b></b></span></p>
<p dir="ltr"> </p>
<p dir="ltr"><span>About Severtson Screens</span><span></span></p>
<p dir="ltr"><span>Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today's modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today... the industry standard for excellence and unsurpassed customer service worldwide.</span></p>
<p dir="ltr"><strong>This article is featured in the following publications: <br></strong></p>
<ul>
<li dir="ltr"><a href="https://www.svconline.com/the-wire/severtson-screens-updates-and-expands-online-gallery" target="_blank" rel="noopener">Sound &amp; Video Contractor</a></li>
<li dir="ltr"><a href="https://www.twice.com/the-wire/severtson-screens-updates-and-expands-online-gallery" target="_blank" rel="noopener">Twice</a></li>
<li dir="ltr"><a href="https://www.mixonline.com/the-wire/severtson-screens-updates-and-expands-online-gallery" target="_blank" rel="noopener">Mix</a></li>
</ul>]]>
    </content>
  </entry>
  <entry>
    <id>https://severtsonscreens.myshopify.com/blogs/news/lse-cinemacon-2025</id>
    <published>2025-01-29T06:00:00-07:00</published>
    <updated>2025-01-30T07:50:52-07:00</updated>
    <link rel="alternate" type="text/html" href="https://severtsonscreens.myshopify.com/blogs/news/lse-cinemacon-2025"/>
    <title>Severtson Showcases Giant Electric Motorized Cinema Screens During CinemaCon 2025</title>
    <author>
      <name>Toby Severtson</name>
    </author>
    <content type="html">
      <![CDATA[<p dir="ltr"><em>The SēVision 3D GX Giant Electric Motorized Projection Cinema Screens are Ideal for Large Venues Where a Screen Needs to be Raised &amp; Lowered</em><em></em></p>
<p dir="ltr"> </p>
<p dir="ltr"><span><strong>San Tan Valley, Arizona, Jan. 29, 2025</strong> – </span><span>Severtson Screens (</span><a href="http://www.severtsonscreens.com"><span>severtsonscreens.com</span></a><span>)</span><span>, </span><span>a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, has announced that it will showcase its acclaimed SēVision 3D GX Giant Electric Motorized Cinema Projection Screen line during CinemaCon 2025, held in Las Vegas, Nev. from March 31 – April 3 at Caesars Palace, booth # 2315A.</span><em><b></b></em></p>
<p dir="ltr"> </p>
<p dir="ltr"><span>“Opera or play houses and other bigger than normal venues with a large stage environment are perfect situations for our Giant Electric projection screens where the screen needs to be raised and lowered,” explained Toby Severtson, president and CEO of Severtson Corp. “It’s also the perfect solution for multi-purpose auditoriums, such as in commercial, university/school, house of worship, museum, and pro AV situations that require large commercial or cinema-sized screens, but not in a permanent static installation.”</span><em><b></b></em><span></span></p>
<p dir="ltr"><span>The SēVision 3D GX Giant Electric Motorized projection screens were the first giant electric high quality 3D screens available on the market at these larger cinematic sizes. The Giant Electric motorized projection screens are available in all offered coatings as well as in non-perf, cinema (standard) perf, and microperf so the soundstage can be placed behind the screen similar to premier movie theaters.</span><em><b></b></em></p>
<p dir="ltr"><span>“Due to our folded screen technology and coating, it has enabled us to create an electric cinema screen that can be rolled up and down frequently without damaging the screen’s surface,” Severtson continued. “It’s the perfect answer for what was once an impossible scenario for a large format cinematic 3D screen.”</span><em><b></b></em></p>
<p dir="ltr"><span>Additional specifications of the new SēVision 3D GX Giant Electric Motorized Cinema Projection Screen line include:</span></p>
<ul>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>coated surface that is harder to bruise and scuff</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>small micron flake coating produces a sharper image, eliminating graininess in bright scenes</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>viewing angles range from 30 to 40 degree half-gain depending on the specific screen gain requested </span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>water-based coating promotes longevity by maintaining optical properties over time, eliminating flaking and cracking of the screen surface allowing the screen to remain perfect for frequent rolling up/down</span></p>
</li>
</ul>
<p dir="ltr"><span>Since Severtson’s popular SēVision 3D GX-WA coating technology can be folded like other Severtson Screens coatings, it is an ideal option for the Giant Electric Motorized Screens and thus will also be featured during CinemaCon 2025.</span></p>
<p dir="ltr"><em><b><br></b></em></p>
<p dir="ltr"><span>“Our enhanced SēVision 3D GX-WA projection screen coating is a brilliant example of Severtson Screens’ continued quest for quality, improvement, and innovation,” explained Severtson. “The SēVision 3D GX-WA coating provides the benefits of the standard SēVision 3D GX coating, but offers increased uniformity and brightness typically seen more often on 2D white screens. It is also engineered specifically to increase the viewing angle over standard silver screens while also reducing hotspotting.”</span><em><b></b></em></p>
<p dir="ltr"><span>Specifications of the enhanced SēVision 3D GX-WA include:</span></p>
<ul>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Surface: smooth PVC with a high gain optical coating for perfect texture and gain uniformity</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Gain: 1.4 – 3.0 on axis +/- 0.2</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Signal to noise ratio: 100 – 200+:1</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Available perforations: standard, micro, digital, non-perf</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Materials: panel width 62-inches; thickness 12mm</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Edges: 6-inch standard grommet spacing (optional 9in., 4.5in, 3in. spacing) </span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Webbing: 2.5-inch standard</span></p>
</li>
<li aria-level="1" dir="ltr">
<p role="presentation" dir="ltr"><span>Packaging: rolled (tube only, tray &amp; tube, full crate); folded (crate)</span></p>
</li>
</ul>
<p dir="ltr"><span>“Like all Severtson projection materials, SēVision 3D GX-WA offers the unique benefit of also being foldable, without any damage to the projection surface,” added Dan Maxwell, Severtson Corp. V.P. &amp; Chief Operating Officer. “This allows it to be transported in a smaller crate and at a fraction of the cost, as well as to locations around the world where shipping was previously far more difficult and expensive. It also makes it an ideal coating for our Giant Motorized and Giant QuickFold screens.” </span></p>
<p dir="ltr"><em><b><br></b></em></p>
<p dir="ltr"><span>Founded in 1986, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its Arizona-based production facilities and its state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters to comfortable home theaters, and everything in between.</span><em><b></b></em></p>
<p dir="ltr"><span>Severtson Corporation is a member of the International Cinema Technology Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD &amp; DepthQ, and RealD (</span><a href="http://www.severtsonscreens.com/certifications"><span>www.severtsonscreens.com/certifications</span></a><span>).</span><em><b></b></em></p>
<p dir="ltr"><span>Visit </span><a href="about:blank"><span>severtsonscreens.com</span></a><span>, call 480-610-5155, or email </span><a href="mailto:sales@severtsonscreens.com"><span>sales@severtsonscreens.com</span></a><span> for more information.</span></p>
<p dir="ltr"><em><b><br></b></em></p>
<p dir="ltr"><span>About Severtson Screens</span></p>
<p dir="ltr"><span>Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today's modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today... the industry standard for excellence and unsurpassed customer service worldwide.</span></p>
<p dir="ltr"> </p>
<p dir="ltr"><strong>This article is featured in the following publications:</strong></p>
<ul>
<li dir="ltr"><a href="https://www.svconline.com/the-wire/severtson-showcases-giant-electric-motorized-cinema-screens-during-cinemacon-2025" target="_blank" rel="noopener">Sound &amp; Video Contractor</a></li>
<li dir="ltr"><a href="https://www.mixonline.com/the-wire/severtson-showcases-giant-electric-motorized-cinema-screens-during-cinemacon-2025" target="_blank" rel="noopener">Mix</a></li>
<li dir="ltr"><a href="https://www.dcinematoday.com/dc/pr?newsID=6405" target="_blank" rel="noopener">DCinema Today</a></li>
</ul>]]>
    </content>
  </entry>
  <entry>
    <id>https://severtsonscreens.myshopify.com/blogs/news/sat-gxwa-cineasia-2024</id>
    <published>2024-11-20T06:00:00-07:00</published>
    <updated>2024-11-20T15:02:04-07:00</updated>
    <link rel="alternate" type="text/html" href="https://severtsonscreens.myshopify.com/blogs/news/sat-gxwa-cineasia-2024"/>
    <title>Severtson Exhibits During 2024 CineAsia Expo</title>
    <author>
      <name>Toby Severtson</name>
    </author>
    <content type="html">
      <![CDATA[<p><i><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Severtson will promote its SēVision 3D GX &amp; ultra wide 3D screens, which now includes </span></i><i><span style="font-weight: 400;" data-mce-style="font-weight: 400;">Standard, Microperf, &amp; Digi-Perf configurations, and can be shipped folded, reducing costs </span></i><i><span style="font-weight: 400;" data-mce-style="font-weight: 400;">by up to 70 percent; the made-in-the-USA enhanced SAT-4K, which offers increased visual p</span></i><i><span style="font-weight: 400;" data-mce-style="font-weight: 400;">erformance; and the SēVision 3D GX-WA which offers increased uniformity &amp; brightness</span></i></p>
<p data-mce-fragment="1"> </p>
<p data-mce-fragment="1"><b data-mce-fragment="1">San Tan Valley, Arizona, Nov. 20, 2024 – </b><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Severtson Screens (</span><a data-mce-fragment="1" href="http://www.severtsonscreens.com" data-mce-href="http://www.severtsonscreens.com"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">severtsonscreens.com</span></a><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">)</span><b data-mce-fragment="1">, </b><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, is proud to announce that it will highlight numerous NextGen cinema screens and coatings </span><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">during CineAsia 2024, held in Bangkok, Thailand at the True Icon Hall Convention Center from Dec. 9-12, booth 205. </span><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">During the expo, Severtson will promote its most popular options for its acclaimed folded SēVision 3D GX line with enhanced projection screen coating as well as its popular SAT-4K Acoustically-Transparent cinema projection screen line, and more.</span></p>
<br data-mce-fragment="1">
<p data-mce-fragment="1"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">“Microperf and now Digi-perf are quickly becoming industry standards as projection resolutions increase and is what has put Severtson’s ‘folded’ line over the top,” explained Dan Maxwell, Severtson Corp. V.P. &amp; Chief Operating Officer. “These two options are now the screens of choice for high-end, premier theatres and cinema chains. The Severtson microperf and digi-perf viewing surfaces practically eliminate moiré which is often problematic of screens with larger perforation, yet continues to provide a more realistic soundstage allowing speakers to be placed directly behind the screen.”</span></p>
<p data-mce-fragment="1"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Both microperf and digi-perf provide approximately seven percent open space against the traditional 4.5 percent open space. And now, Severtson’s new digi-perf screens, like microperf, are also engineered for the optimum audio and visual experience available in the marketplace today. Digi-perf screens are available with all coating and gains, are foldable as with all Severtson cinema screens (excluding electric screens).</span></p>
<p data-mce-fragment="1"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">“Both microperf and digi-perf offer multiple benefits versus standard perforation screens,” added Toby Severtson, president and CEO of Severtson Corp. “Either one is the answer for current ultra high-performance cinema screens, depending on one’s specific needs, and are the perfect solutions for 4k, 8k, 12k and even higher projection resolutions as these technologies become available in the future,” he added.</span></p>
<br data-mce-fragment="1">
<p data-mce-fragment="1"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Severtson continued, “Our folded shipping method makes international distribution of our industry-acclaimed SēVision 3D GX highly affordable, reducing international shipping costs by up to 70 percent. Besides standard perforated white and silver screens, we now also offer the aforementioned and immensely popular microperf as well as our new digi-perf options for our folded SēVision 3D GX line of cinema projection screens for international shipment. Since its recent launch, we’ve had to renovate our facility and upgrade our machinery to keep up with worldwide demand.”</span></p>
<p data-mce-fragment="1"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Severtson has been shipping these screens both domestically and internationally to very pleased customers who, up until recently, could not afford them because of the enormous international shipping fees. Additionally, now there is a solution for complex installations where a long tube housing the cinema screen is impractical or not feasible to transport through the building.</span></p>
<p data-mce-fragment="1"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">“Our folded screen technology has proven again and again to drastically reduce international shipping costs and makes these screens available to every customer worldwide,” Severtson continued. “And to top that off, our new cinema screen price estimator enables our dealers with even quicker cinema screen price quotes and delivery estimates of both our folded and non-folded options.”</span></p>
<p data-mce-fragment="1"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Shipping costs associated with such large packages as these were out-of-reach for so many customers up until recently. Now, Severtson Screens’ SēVision 3D GX screens can be folded and packed into a much smaller crate without any loss in structural integrity or performance abilities. </span></p>
<p data-mce-fragment="1"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">“Severtson’s new folded screen process not only reduces international shipping fees, the smaller packaging simplifies delivery to theaters and is more convenient for installers as folded screens are much easier to get into buildings and uncrate than standard long-tube roll packaging…especially when a theater is in a unique structure, such as a high-rise or multi-story theater complex,” added Maxwell.</span></p>
<p data-mce-fragment="1"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">The folded line of SēVision 3D GX and Ultra Wide cinema screens are available for delivery to international destinations, having numerous advantages, including:</span></p>
<ul data-mce-fragment="1">
<li data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">available in standard or micro perforation (white and silver)</span></li>
<li data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">coated surface that is harder to bruise and scuff</span></li>
<li data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">small micron flake coating produces a sharper image, eliminating graininess in bright scenes</span></li>
<li data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">viewing angles range from 30-40 degree half-gain depending on specific screen gain requested </span></li>
<li data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">water-based coating promotes longevity by maintaining optical properties over time, eliminating flaking and cracking of the screen surface</span></li>
<li data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">perfect for large cinema applications (movie houses, museums, universities, etc.)</span></li>
</ul>
<br data-mce-fragment="1">
<p data-mce-fragment="1"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">“Our SAT-4K has received tremendous accolades since its launch, and we are proud to build upon its success with the next generation which features an even finer weave and whiter material that makes the viewing image even better than before,” added Severtson. “Made in the USA, the SAT-4K’s acoustic abilities are not hampered by the finer weave, and we can now also seam SAT-4K for larger cinema screens to virtually limitless sizes.”</span></p>
<p data-mce-fragment="1"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Said Ricardo LaPorta, South America Territory Sales Manager for Christie Digital Systems, “When we first saw a demonstration of Severtson’s SAT-4K material, we did not have any sound quality loss with high pitch frequency audio, as such loss is apparent in vinyl screens. The SAT-4K has tremendous sound transfer capabilities, along with remarkable visual clarity. To say we are impressed is an understatement.”</span></p>
<br data-mce-fragment="1">
<p data-mce-fragment="1"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">LaPorta added that due to the SAT-4K’s performance, they are now using the SAT-4K screen in Christie’s Sao Paulo, Brazil training facility.</span></p>
<p data-mce-fragment="1"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Severtson continued, “The foldable SAT-4K is the ideal projection screen for virtually all cinema requirements. Like perforated screens, the sound stage can be placed directly behind the screen at the same horizontal axis, allowing the vocals and the special effects to be completely in sync with the brilliant images on display. Due to almost no audio frequency loss, the SAT-4K screen allows for a completely immersive cinema experience.”</span></p>
<p data-mce-fragment="1"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Currently available to nearly limitless sizes in both height and length, the SAT-4K cinema screen meets or exceeds all industry standards for optimum video and acoustic performance, with reference quality reproduction of the digital image combined with true fidelity of the original soundtrack.</span></p>
<p data-mce-fragment="1"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Additional specifications include:</span></p>
<ul data-mce-fragment="1">
<li data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Surface: SAT-4K acoustically woven screen material</span></li>
<li data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Gain: 1.0 +/- 0.2</span></li>
<li data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Max height: 16 ft seamless; customizable to desired specifications with seams</span></li>
<li data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Viewing Angle: 160 degrees</span></li>
<li data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Flame and mildew resistant</span></li>
</ul>
<p data-mce-fragment="1"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Custom and standard sizes are available. Severtson asks that customers contact them directly for individual pricing for their specific needs.</span></p>
<p data-mce-fragment="1"> </p>
<p data-mce-fragment="1"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">“Our enhanced SēVision 3D GX-WA projection screen coating is a brilliant example of Severtson Screens’ continued quest for quality, improvement, and innovation,” said Severtson. “The SēVision 3D GX-WA coating provides the benefits of the standard SēVision 3D GX coating, but offers increased uniformity and brightness typically seen more often on 2D white screens. It is also engineered specifically to increase the viewing angle over standard silver screens while also reducing hotspotting.”</span></p>
<p data-mce-fragment="1"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Specifications of the enhanced SēVision 3D GX-WA include:</span></p>
<ul data-mce-fragment="1">
<li data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Surface: smooth PVC w/ high gain optical coating for perfect texture and gain uniformity</span></li>
<li data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Gain: 1.4 – 3.0 on axis +/- 0.2</span></li>
<li data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Signal to noise ratio: 100 – 200+:1</span></li>
<li data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Available perforations: standard, micro, digital, non-perf</span></li>
<li data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Materials: panel width 62-inches; thickness 12mil (0.3mm)</span></li>
<li data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Edges: 6-inch standard grommet spacing (optional 9in., 4.5in, 3in. spacing) </span></li>
<li data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Webbing: 2.5-inch standard</span></li>
<li data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Packaging: rolled (tube only, tray &amp; tube, full crate); folded (crate)</span></li>
</ul>
<br data-mce-fragment="1">
<p data-mce-fragment="1"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">During the show, Severtson will also present its popular Giant QuickFold Screen Line, which is easily portable and can be set up and taken down quickly and easily. What makes it so unique and practical are its virtually limitless applications. It can be customized up to 500-inches (41.7 ft.) diagonally, making it the ideal solution for multi-purpose venues that require large commercial or cinema-sized screens, but not in a permanent static installation.</span></p>
<br data-mce-fragment="1">
<p data-mce-fragment="1"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">“Do you already know exactly what you’re looking for in a cinema screen and want to know the price right away, any time of the day or night?” asked Severtson. “We’ve designed the price estimator to do just that for our dealer network. Simply log on to </span><a data-mce-fragment="1" href="http://www.severtsonscreens.com" data-mce-href="http://www.severtsonscreens.com"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">severtsonscreens.com</span></a><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">/tools</span><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">. After registering and logging in, dealers can instantly get quotes on the exact cinema screen they are looking for. This tool saves a lot of time for customers, especially with international orders. With this new tool, dealers can find out prices without having to speak with a sales representative or waiting for an email response.”</span></p>
<p data-mce-fragment="1"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Once the dealer is registered with an account and granted access at </span><a data-mce-fragment="1" href="http://www.severtsonscreens.com/register" data-mce-href="http://www.severtsonscreens.com/register"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">severtsonscreens.com/register</span></a><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">, the tool provides product and packaging price estimates for Severtson cinema screens as soon as they input the necessary required information, such as screen dimensions, coating, material, and desired packaging. The packaging portion of the price estimate is then calculated based on the selected product’s weight and container dimensions, which the tool also provides. For each estimate requested, the customer will receive an automated email and PDF file detailing the screen price and packaging estimate. Prices are only estimates and do not include shipping charges or any other potential international fees.</span></p>
<br data-mce-fragment="1">
<p data-mce-fragment="1"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Severtson Corporation is a member of the International Cinema Technology Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD &amp; DepthQ, and RealD (</span><a data-mce-fragment="1" href="http://www.severtsonscreens.com/certifications" data-mce-href="http://www.severtsonscreens.com/certifications"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">www.severtsonscreens.com/certifications</span></a><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">).</span></p>
<br data-mce-fragment="1">
<p data-mce-fragment="1"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Visit </span><a data-mce-fragment="1" href="about:blank" data-mce-href="about:blank"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">severtsonscreens.com</span></a><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">, call 480-610-5155, or email </span><a data-mce-fragment="1" href="mailto:sales@severtsonscreens.com" data-mce-href="mailto:sales@severtsonscreens.com"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">sales@severtsonscreens.com</span></a><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;"> for more information.</span></p>
<br data-mce-fragment="1">
<p data-mce-fragment="1"><b data-mce-fragment="1">About Severtson Screens</b></p>
<p><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today's modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today... the industry standard for excellence and unsurpassed customer service worldwide</span><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">.</span></p>
<p> </p>
<p><strong>This article is featured in the following publications:</strong></p>
<ul>
<li><a href="https://www.dcinematoday.com/dc/pr?newsID=6375" target="_blank">DCinema Today</a></li>
<li><a href="https://www.svconline.com/the-wire/severtson-exhibits-during-2024-cineasia-expo" target="_blank">Sound &amp; Video Contractor</a></li>
<li><a href="https://www.mixonline.com/the-wire/severtson-exhibits-during-2024-cineasia-expo" target="_blank">Mix</a></li>
</ul>]]>
    </content>
  </entry>
  <entry>
    <id>https://severtsonscreens.myshopify.com/blogs/news/locator-2024</id>
    <published>2024-10-08T06:00:02-07:00</published>
    <updated>2024-10-08T11:38:23-07:00</updated>
    <link rel="alternate" type="text/html" href="https://severtsonscreens.myshopify.com/blogs/news/locator-2024"/>
    <title>Severtson Screens Announces New Dealer Locator App</title>
    <author>
      <name>Toby Severtson</name>
    </author>
    <content type="html">
      <![CDATA[<p data-mce-fragment="1"><i data-mce-fragment="1"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Severtson has Also Recently Added </span></i><i data-mce-fragment="1"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">a Sales Rep Locator to its Website</span></i></p>
<p data-mce-fragment="1"> </p>
<p><b>San Tan Valley, Arizona, Oct. 8, 2024 – </b><span style="font-weight: 400;">Severtson Screens (</span><a href="http://www.severtsonscreens.com"><span style="font-weight: 400;">severtsonscreens.com</span></a><span style="font-weight: 400;">)</span><b>, </b><span style="font-weight: 400;">a global leader in innovative and quality projection screens for the home theater, pro AV, cinema, and commercial markets, is pleased to announce it has launched a dealer locator feature to its website’s </span><a href="https://severtsonscreens.myshopify.com/pages/find-a-dealer"><span style="font-weight: 400;">Shopify page</span></a><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">“Severtson has the best dealer base in the industry, and we wanted to make it as easy as possible for our customers to find them,” said </span><span style="font-weight: 400;">Toby Severtson, president and CEO of Severtson Corp. “We have designed the new dealer locator to include all of our registered dealers, which saves a lot of time for the customer, including our international customers.”</span></p>
<p><span style="font-weight: 400;">Severtson has also recently added a </span><a href="https://severtsonscreens.myshopify.com/pages/sales-rep-locator"><span style="font-weight: 400;">sales rep locator</span></a><span style="font-weight: 400;"> to its website.</span></p>
<p><span style="font-weight: 400;">Founded in 1986, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its modern campus encompassing multiple production operations including a state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.</span></p>
<p><span style="font-weight: 400;">For more information, please visit </span><a href="http://www.greatreps.com"><span style="font-weight: 400;">www.severtsonscreens</span></a><span style="font-weight: 400;">.com, call 480-610-5155, or email </span><a href="mailto:sales@severtsonscreens.com"><span style="font-weight: 400;">sales@severtsonscreens.com</span></a><span style="font-weight: 400;">.</span></p>
<p data-mce-fragment="1"><i data-mce-fragment="1"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;"> </span></i></p>
<p><b>About Severtson Screens</b></p>
<p><span style="font-weight: 400;">Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today's modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today... the industry standard for excellence and unsurpassed customer service worldwide.</span></p>
<p> </p>
<p><strong>This article is featured in the following publications:</strong></p>
<ul>
<li><a href="https://www.twice.com/the-wire/severtson-screens-announces-new-dealer-locator-app" target="_blank">Twice</a></li>
<li><a href="https://www.mixonline.com/the-wire/severtson-screens-announces-new-dealer-locator-app" target="_blank">Mix</a></li>
<li><a href="https://www.svconline.com/the-wire/severtson-screens-announces-new-dealer-locator-app" target="_blank">Sound &amp; Video Contractor</a></li>
</ul>]]>
    </content>
  </entry>
</feed>
