Hello Everyone, 

Vacation is over and it is time to get back to work.  It is nice to get back in the
swing of things, although…………. I wish vacation could be longer. 

Unfortunately, we were not able to get camping but we still had a very nice
vacation.  My husband is an over the road truck driver so we treasure all of
our time together!

I am glad to see so many people taking advantage of our Kick-Off Summer
Special!  For those of you still thinking it over, there is not much time left so
feel free to email me if you have any questions.  We are in the final few days
of the sale so be sure to order soon if you want to save $100.00 off our All
Kits Bundle!

To see what ebooks you will get with this special offer click below:
http://www.seymourproducts.com/ebooks-resell/view_item.php?ItemID=3469  

Now for our new ebooks for the week!  We have a wide variety of new
resell ebooks this week to help you with your ebook and/or niche business.
We have education, alternative medicine, children’s literature, supernatural
and more.   Sell them individually or as money saving packages or kits.

        
All the following resell reports are just $2.00 each and can be resold at any
price.  Please feel free to email me if you have any questions about any of the
products or about getting started with your own successful ebook business.

Washer the Raccoon (children’s literature)

Friendship Club Cook Book (food and drink)

The Psychology of Weight Loss & Management (health and fitness)

Stress and Students (education and homeschool)

Inspiration, Ignition, and Integration (inspiration and motivation)

Tarot Card Readings and Your Destiny (supernatural)

Feng Shui Fortunes (money and finances)

Extraordinary Parenting (child care and parenting)

Instant Website Ideas for Fast Earnings (make money online)

The Ultimate Crystal Healing Guide (alternative medicine and health)

****************************

Trivia Challenge

Be the third person to send in the correct answer and win a free ebook
from the category of your choice!    Good luck!

Last week’s trivia:

Q: Where is the Hamburger Hall of Fame located?
A: Seymour, Wisconsin

This week’s trivia:

What is the only cell in the human body that is visible to the
naked eye?

terri@seymourproducts.com?subject=answer

What is a landing page… this is a page on your website, focused
on important information about your company, your products
or services, informational and educational content related to your
business, sometimes offering free materials to the visitor, such as
e-books, etc.

 What are landing page  goals?

* Obtain a registration typically  generating a contact lead.

* Explore and convey your company’s valued proposition offer that differentiates your site from all the others that the visitor may also be visiting to research their buy. Define your distinct ability to provide something more than all the
other sites.

* Communicate the value of your branded product and your organization’s integrity.

* Just in case the visitor does not want to provide their information at the
time of the visit, be sure to communicate predominantly other contact means,
providing them with the control to contact you (e.g. your primary company
phone, sales numbers, technical and basic information lines of communication).
This provides contact information without forcing their hand into providing
you their information.

A landing page must be keyword-rich, optimizing it for the search engines.
The search engines crawl these primary landing pages. The first step is to
have an attention-grabbing <H1> Header tag. Subsequently, it should be
followed by content that provides a solution via your products or services that
address the visitors particular issue. Landing pages are the key to a successful
website. You utilize these main landing pages to capture your audience and
keep them on your site, which will result in conversions and a ROI. These
are the gems of your website and should be optimized as such.

The user is taken to your first landing page and immediately, literal seconds
pass, before they make the decision to stay and explore your site.  That is
how very critical landing pages are. Literally, this means that within less time
than someone can truly perceive what they are looking at, they are drawing
conclusions that will impact the rest of their experience.

Make your landing pages count by using some basic optimization techniques,
such as the following:

* Instantly conveying the value your site offers and creating strong incentive
to contact you by providing a clear title and description and an enticing layout.

* Focus your visitors, every chance you can get, to contact you by providing links,
images linking to the contact us page; you may even offer free informational
materials to get them to complete the contact us form.

* Always include your social media sharing links, encouraging visitors to
spread the word that your website has something valuable to offer.

* Beware of what information you request in your contact form. You cannot
expect them to fill out a complete page of information and be willing to do so.
Just keep it simple, but be sure to obtain the important information needed
to contact them.

Not only do you need to optimize your landing pages for search engines, you
should take a step-back and consider as to what key words the user is entering
in the search engine. These terms and phrases speak to the search engine and
provide a better opportunity to have the visitor find your landing pages. In the
same thought, your meta-tags, each individualized for each landing page, must
convey the common terms visitors are searching for. Marrying the landing page
content with audience intelligent meta-tags is another feather in your website
cap. Essentially, make a point to consider exactly what is driving visitors to your
landing page.

Some thoughts on your page layout… it is a fact that the eyes are drawn to certain
things and you should use this research to your advantage. Here are some factual
layout points to consider:

* A studied and proven focal point on a landing page as the visitor moves left to
right on your page, is grabbing their attention with faces. That’s right. Faces
intrigue visitors and they will immediately be drawn to them. A poignant trick
is to utilize facial images, but incorporate them into your landing page copy,
tying one to the other.

* A controlled, often fixed design will be your best option for the visitor’s
experience. It keeps the layout clean and delineated, without overwhelming
the audience.

* Provide multiple and consistent ways for the visitor to easily communicate
their needs and interests. The communication between the audience and your
company is vital to your conversion rate, which means you transform a lead
into an actual customer of yours.

* Your audience will tend to view your landing page from the upper left hand
side first, so leverage images and content to provide the most punch in this
location. Utilize their natural viewing of the page to your advantage.

* It cannot be stressed enough how very important the headline and web page
title are. They are key items that have the greatest potential to provide an
impact on the viewer, reflecting your conversion rate and ROI. Include
keywords that leverage your websites relevance.

Landing pages can literally make or break your conversion rate and ROI.
Do not venture into a website without researching what you need to present
to the audience, build their trust, and obtain leads.

About the Author:
Article by Jess Holmes. I have an AS in Paralegal Studies from Edison College.
I have a BA in Information Technology from Florida State University. I have a
Master’s Degree in Software Engineering from Capella University. I am the
Owner/Vice-President of PageDragon.com. My specialty is Internet Marketing,
SEO, and SEM. I also perform website design and programming for our clients.
PageDragon.com can customize an intriguing look and feel for a client’s website
that will catch anyone’s eye. PageDragon.com takes your awesome website and
makes it shine on the search engines.

Hello Everyone, 

This week, I have some very exciting news for you!  But first I want
to let you know that we will be on vacation from June 8th – 15^th.  We
are hoping to get out into the woods and enjoy some camping.  So,
there will be no new ebooks for that week, BUT, I will still be available
to answer emails so please do not hesitate to email if you have any
questions about any of our products or if you need help.

Now onto the more exciting news!  To “Kick-Off Summer”, we are
having a sale to beat all sales.    For those of you who have been
thinking  about starting your own ebook business or would like to
expand on your existing ebook business, we are offering you over 700
ebooks, plus the ebook store website, plus unlimited email support for
ONLY $50.00!!

This is a savings of $100.00 off our regular price!
To see what ebooks you will get with this incredible offer, just click here!

This sale will not last long so order now to get this incredible deal.
Only $50.00 for your own complete ebook business!

Now for our new ebooks for the week!  We have a variety of new resell ebooks
this week to help you with your ebook and/or niche business.  We have some
informative self-help ebooks to help you become successful and make your
dreams a reality.  We also have money and finances, social media, children’s
literature and more.   Sell them individually or as money saving packages or kits.

     
All the following resell reports are just $2.00 each and can be resold at any price.
Please feel free to email me if you have any questions about any of the products or
about getting started with your own successful ebook business.

Bannertail: The Story of a Gray Squirrel (children’s literature)

Bright Ideas for Entertaining (entertainment and leisure)

Fat Burning 101 (health and fitness)

The Expert in You (self-help)

Social Media Plan of Attack (social media marketing)

Achieve Breakthrough Using Delayed Gratification (money and finances)

Microexpression Master (self-help)

How to Become a Speaker with a Magnetic Personality (self-help)

Destiny Purpose and Your Future (self-help)

The Lucid Dreamer’s Diary (self-help)

****************************

Trivia Challenge

Be the third person to send in the correct answer and win a free ebook from
the category of your choice!    Good luck!

Last week’s trivia:

Q: What name was originally given to Memorial Day?
A: Decoration Day

This week’s trivia:

Where is the Hamburger Hall of Fame located?

terri@seymourproducts.com?subject=answer

How did peeves become pets? Don’t know. Don’t really care. But all of us have our pet peeves when it comes to surfing the net for information. 

Here are the top 10 according to many surveys:

1. Pop Ups

Pop ups come in many flavors: entry pop ups, exit pop ups, delayed, small, large, multiple, Flyin, scrolling, always on top, browser stopping, surf interrupting, must be cleared to move on, Viagra, and the ever popular porn.

Except for an occasional squeeze page to get a free ebook or report, web surfers HATE pop ups.

So why do they continue to litter the Internet landscape?  Simple. They work.

2. Extra Software Needed to View Site

Don’t blame Canada. Blame Adobe.

Adobe made the Acrobat reader a must for viewing PDF files mainly because:

- It solved a need. Every page now printed out the same regardless of which printer or operating system was being used. It could even be made interactive for form completion.

- Adobe gave away millions of the free readers before publishers adopted the new PDF format as a standard for ebooks.

Acrobat users now demand PDF files in most instances where ebooks used to have various formats including “exe”. Hackers have made downloading exe files from unknown sources an unsafe activity.

As standard as Acrobat now is, the same is not true for Flash, Shockwave, Deja Vu, and a host of other add-ons with various degrees of support.

I don’t need to sit through a 2 meg Flash intro when what I want is information. Apparently, many others agree. You can add Flashblock to your FireFox browser and decide for yourself when to allow the Flash to load.

3. Dead Dead Dead Links

Nothing hacks me off faster than finding a spot on anchor text link that goes nowhere.

It’s like having your mouth water over a menu special only to have the kitchen say they have run out.

4. Registration Required to Visit Site

Some sites think their bytes don’t stink. They think you should register and login to see anything beyond the home page.

What they are doing is asking me to get married before the first date.

What’s in it for me?

In this Internet day and age, a company and site has to build trust before a random visitor is going to cough up a name and email address.

Show me a little leg first.

5. Slowwww Pages

If I have to wait more than 4 or 5 seconds to begin viewing your site, I am gone – never to return.

If your servers are slow, find a new ISP.

If you loaded your pages with Flash, MIDI, audio, video, or other files that load with the page, dump them. Put up links instead. Let the visitor choose if they want to read or watch the video.

6. Outdated Content

One huge advantage of the web is the ability of bloggers and other Drudge wannabes to bypass traditional media and post news online instantly.

If you have not updated your website in 14 months, what does that tell me about your company.  Certainly, you are less than a cutting edge solution for my problem.

7. Bad Navigation

Web designers prefer dazzle over function. Function is boring. Who wants a simple text link when a pop up Javascript navigation bar impresses the client?

I do.

So do the search engines.

Every web page needs recognizable, underlined text links on every page, preferably top and bottom.

Don’t make me waste time trying to find the internal page I am really looking for.

8. No Contact Information

Poor contact information is a binary pair of bad navigation. How many sites have you been to where you cannot find a phone number, a street address, or even an email address?  Plenty.

I think it’s sweet that you put up an email contact form on your site, but I prefer to use my default email compose screen. Every web-based email form is different. I don’t want to waste time learning to use your form when my email client works fine.

What are you hiding?

9. No Decent Site Search Tool

There is no excuse for this one. If you have a large website with dozens or hundreds of pages, give me an internal search box to find what I need.

Google and Yahoo! and many others will give you the tool – free – to put on your site. Use it.

10. Disabled “Back” Button

I don’t want a website to dictate how I experience their site. I am a guest on your site. I don’t need to come back to your page when I hit the back button. That’s why I hit the back button in the first place. You don’t have the information I am looking for.

In a similar vein, I don’t like to see other right click functions like “view page source” disabled. I don’t need to steal your HTML code, but if I want to, disabling right click will not stop me. I might want to see how you achieved a certain formatting effect. If I am impressed, you can bet I’ll be back.

Pet peeves take many forms online. No list like this is complete, but any webmaster that can avoid these 10 major annoyances is a hero in my book.

I look forward to visiting your site.

Author: Charles Lamm is a retired attorney who can be reached via email at focus@clixforbrix.com. His articles are posted on his blog at: http://www.virtualjoefriday.com/.

Hello All, 

For those of you who celebrate Memorial Day, I hope you had a safe,
fun-filled weekend!  Please remember all those who gave their life and sacrificed their freedom for our freedom!

We have a variety of new resell ebooks this week to help you with your ebook and/or niche business.  We have some informative ebooks to help you with your finances and help you build your business.  We also have romance, supernatural and children’s literature.   Sell them individually
or as money-saving packages or kits.
          

All the following resell reports are just $2.00 each and can be resold at any price.
Please feel free to email me if you have any questions about any of the products or
about getting started with your own successful ebook business.

The Box-Car Children (children’s literature)

Magic and Witchcraft (supernatural)

Venture Capital Voodoo (business)

Optimum Options (money and finances)

Understanding Desktop Virtualization (computer and internet)

Learning the Legalese (business)

Fantastic Futures (money and finances)

Forex Fortitude (money and finances)

Online Dating Made Easy (romance and relationships)

To Net or Not to Net (business)

****************************

Trivia Challenge

Be the third person to send in the correct answer and win a free ebook
from the category of your choice!    Good luck!

Last week’s trivia:

Q: What animal causes more harm to humans than any other animal?
(Not necessarily fatal harm.)
A: White-tailed deer, because of all the traffic accidents they cause

This week’s trivia:

What name was originally given to Memorial Day?

terri@seymourproducts.com?subject=answer

I have come across a number of blogs where beginner bloggers not yet familiar with blogging have made the same common blogging mistakes. Do you make these mistakes with your blog?

Background Music – This is one of the most complained about features on a website or blog. Don’t put music files on your blog that run in the background. Give the visitor the option to turn the music off.

Screen Size Width – Design your site for all screen resolution. When designing your blog be sure to test it out in various screen sizes. Avoid making the assumption that all your visitors are viewing at the same screen resolution. Horizontal scrolling is one of those usability nightmares. There is nothing worse than having to scroll horizontally on a page just to read the content.

No Alt Attribute - Provide the alt description text with the images you post on your blog whenever possible. Spider bots cannot read images.

Disabling Right Click – Don’t disable right click on your blog. No Right Click can very easily be bypassed and most internet uses know how to bypass it. Disabling right click does not prevent your images from being stolen. Determined visitors will either disable JavaScript on their browser or retrieve the file from a search engine cache or the source code of your blog.

Blog does not display the same in all browsers - View your blog in many different browsers. Browershots.org is a free service that generates screenshots of your blog on a wide number of browsers. Enter your web address and click “Make Screenshots.” It takes about 30-40 min.

Too Much Advertising - Adding a massive amount of advertisements on your blog is a huge mistake. There is nothing wrong with a few appropriately places ads, but don’t let it become over bearing. Limit the ads to no more than two or three.

Too Much on a blog - Some bloggers believe they need to have all the bells and whistles. Keep it simple. Too much on a page can slow down the loading time. The same can be said for large images. When someone attempts to load the page, it will take an excessively long time to load. I have been driven away from many blogs that took a long time to load or froze my computer.

Using Copy-written images without permission - This one can get you in a heap of trouble. Obtain permission before using an image. Copyright infringement is the unauthorized use of someone else’s copyrighted material. Giving credit does not mean that you are not infringing on copyright or does it mean that you have permission to use that person’s work. If you intend to use someone’s copyrighted work on your blog be it a photo, cartoon or article, you must obtain the author’s written permission.

Hotlinking to images - Don’t hotlink to images. Hotlinking is when you link to an image on someone else’s server instead of saving the image to your computer and uploading it to your blog. When you link to an image directly, you are using up that websites bandwidth. This does not cost you anything, but it does cost the website that you’re stealing the bandwidth from.

Non descriptive Posting Titles - When creating titles for your post be sure to make them descriptive. Use keywords in your post titles. The post title is vital for search engine optimization. Consider the words that a potential reader will be using to search in Google to find the information you’re posting about. Use the Overture Keyword Popularity Tool to access the WordTracker database and see what terms are being searched for.

For blogging support, advice, tips, tricks and hints to assist you in not only improving your blog, but your blogging experience as well visit Blogger Talk Blog Community and Blogger Forum.

Author: Rose DesRochers is a published poet and freelance writer. She has been writing poetry for more than 20 years. Rose DesRochers is also the founder of http://www.todays-woman.net , a supportive online writing community for men and women over 18 and http://www.bloggertalk.net/ a community where bloggers connect.

Visit her blog at http://rosedesrochers.todays-woman.net

Hello Everyone, 

Here are some interesting statistics for anyone thinking of relocating
to a new city or looking for a fresh start: Most Affordable Places to Live.

The stats are interesting and particularly entertaining are some of
the comments made regarding the list.

We have a variety of new resell ebooks this week to help you with your
ebook and/or niche business.  We have health, time management,
Wordpress, beauty, hobbies and more.  Sell them individually or as
money-saving packages or kits.

All the following resell reports are just $2.00 each and can be resold at any price.
Please feel free to email me if you have any questions about any of the products or
about getting started with your own successful ebook business.

What is Time Management? (organization and productivity)

Time Management for Students (education and homeschool)

Time Management Tools (organization and productivity)

YOP Poll Plugin for WordPress (WordPress)

The Entrepreneur Breakthrough Mindset (inspiration and motivation)

Body Fat Inferno (health and fitness)

The Common Sense Guide to Heating Your Home (home and family)

Aquarium and Fish Care 101 (crafts and hobbies)

How to Beat Acne for Good (beauty and fashion)

Get the Body of Your Dreams (health and fitness)

****************************

Trivia Challenge

Be the third person to send in the correct answer and win a free ebook from
the category of your choice!    Good luck!

Last week’s trivia:

Q: Who says plastic surgery makes her look weird and claims it is the worst
thing she’s ever done?
A: Jamie Lee Curtis

This week’s trivia:

What animal causes more harm to humans than any other animal?
(Not necessarily fatal harm.)

terri@seymourproducts.com?subject=answer

A backlink is simply a link to your site from another site.
Backlinks are also referred to as inbound links, incoming links and inward links.  Having a good amount of backlinks leading to your site can do a lot for your search engine ranking.  Your goal is to have numerous backlinks from authoritative sites and sites that are relevant to your site.

One way backlinks are much more effective in improving your search engine rankings than the traditional reciprocal links.  A reciprocal link is when two websites trade links but this method has been somewhat abused over the years so backlinks are much more impressive.  Reciprocal linking will still help your ranking if done properly but you want to work on getting powerful backlinks.

Below are ten ways to help you get more successful backlinks to help improve your search engine ranking.

1. RSS Directories – If you have an RSS feed consider submitting it to some of the top RSS Directories.  Submitting to RSS directories will get your updates indexed and back linked quickly.  Some of the top RSS Directories are Feedburner,  Blogarama, RSS Network and Golden RSS Feed.  Do a search to find many more.

2. Social Media – What list would be complete without social media?  Get involved with your social sites and post relevant content.  Respond to people.  Comment on other posts.  The more relevant content you post and the more you get involved, the more chances you have of people reposting your content resulting in a backlink to your site.

3. Forum Marketing – Get involved on message boards, discussion groups and community sites.  Become a valued member.  Do not just post thank you and I agree with that type posts.  Be sure to offer information and resources that are really helpful to people.  With every post you will have a backlink to your site included in your signature.

4. Freebies – Write an information filled report or ebook.  Offer it free to all your visitors.  Add a page to your site highlighting this freebie and offer people permission to post it on their site as well for their visitors. People love good freebies so this strategy could give you a considerable amount of backlinks.

5. Commenting on Blogs – Some blogs will allow you to add your link for posting comments on their content.  Make these comments count so the blogger will allow them to be posted.  Bloggers want good solid content and comments on their blog to attract more interaction so don’t just attempt to post one-liners.

6. Article Marketing – Write information-packed quality articles and start submitting them to authority article directories such as Ezine Articles.  Watch for article banks loaded with spam articles.  You want your backlinks to mean something to the search engines.  Write an effective resource box and add your link for a backlink people will click on.

7. Web Directory Submissions – Search for and find some of the top website directories.  Be sure to read their guidelines so your submission is accepted.  Some examples of quality website directories are: Web World Index, So Much, Search Sight and Direct My Link.   There are countless more to which you can submit your site.

8. Link Baiting – Link baiting is a marketing strategy by which a person adds content to their site which is designed to gain attention and to get people to link to the content.  A lot of the time, hype and controversy are used for this purpose such as celebrity gossip, news stories, human interest stories, etc.   Using innovative or cutting edge content can gain a lot of backlinks as well.

9. Guest Posting on Blogs – This is similar to article marketing.  Write relevant content for numerous different blogs and submit them for acceptance.  Getting your posts with your link on quality blogs is a great way to add to your backlink arsenal.

10. Blog Carnivals – Blog carnivals are online magazines that accept article submissions from other bloggers.   They are basically periodic collections of links to blog posts and articles.  You can read more about blog carnivals and how to use them for more backlinks at Blog Carnival or Blogger Carnivals.

Years ago when linking was first implemented in internet marketing, people went for quantity.  Get as many links as you can but now the search engines are looking for relevant links to high ranking sites with quality content.  Do not just plaster your link anywhere.  The search engines believe in the guilty by association rule.  If your link is placed on a spam, porn, gambling or other poor quality site, it will definitely affect your rating in a not-so-good way.  So, let’s be careful out there and link to the best sites we can!

About the Author:
Don’t be one of the 95% of people who fail at their online business.  Terri Seymour can help you make money online.  Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at:  ==> http://www.SeymourProducts.com

Please feel free to reprint this article in your newsletter, ezine, blog, etc as long as resource box is included and unchanged.  And also please feel free to email me if you have questions about anything on our site.  Thank you!

Hello Everyone, 

I hope you had a wonderful Mother’s Day celebration!  Up here in
Wisconsin, Ole Man Winter is hanging on until his last breath so
I hope most of you are having a more pleasant weather spring. 

We have a variety of new resell ebooks this week to help you with
your ebook and/or niche business.  We have health, productivity,
motivation, gardening and more.  Sell them individually or as
money-saving packages or kits.

All the following resell reports are just $2.00 each and can be resold at any price.
Please feel free to email me if you have any questions about any of the products or
about getting started with your own successful ebook business.

Personal Productivity Power (organization and productivity)

Resolution Forever (inspiration and motivation)

Super Serenity Sleepers (health and fitness)

Plus Authority (social media marketing)

The Productive Entrepreneur (inspiration and motivation)

Organic Gardening Tips (yard and garden)

Time Management and Goals (organization and productivity)

Time Management and Motivation (inspiration and motivation)

The Ultimate Kettlebell Training & Fat Loss Book (health and fitness)

Secrets to Solo Ad Success (internet marketing)

****************************

Trivia Challenge

Be the third person to send in the correct answer and win a free ebook from
the category of your choice!    Good luck!

Last week’s trivia:

Q: Planet Vulcan in Star Trek: The Motion Picture (1979) is actually a location in the United States.  What location?
A: Yellowstone National Park

This week’s trivia:

Who says plastic surgery makes her look weird and claims it is the worst thing she’s ever done?

terri@seymourproducts.com?subject=answer

You’ve got your internet business and you have created an opt-in list.

Now what?                

Well, you have to encourage your list to buy from you. This is a lot harder
than you may first imagine. There are series of books written on this subject
and it really is an art. Many people have studied for years to perfect this,
however I’m going to go through some very important rules to follow when
you start selling to your list. Email is the preferred method to contact your
list as it’s free and very effective.

Always remember the vast majority of people base their decision to buy on EMOTION. They then justify their purchase through LOGIC.

When selling to your list you must address both these factors in order to maximise
the sales from your list. Over the last five years I have been involved in various
internet businesses and I have found the following rules to be most effective.

Get your customers begging for more information:

You have to grab the attention of your list and you must create enough interest
so that your list is begging for more information on your products.

Carry out some market research for yourself, register with various companies
and see how they sell, see how they make their products “sizzle”, this is sometimes referred to as “selling the sizzle” and can be very effective.

There are many ways to present your products and many promotional styles and methods. You have to grab your customer’s attention and get them to visit your
site for more information and therefore buy your product. Content and creativity
are the keys here, you are trying to lock in your customer to your marketing and
therefore your products.

Keep your message simple, light and creative. Your customer does not want a
long winded email with loads of facts and figure about your products and their performance. Keep it light-hearted, your objective is to get your customer to
read the email. We all live in a serious world, add a bit of humour or fun and
it can pay off.

Add photos and splash some colour into your emails. Send out newsletters
previewing your products.  Make them interesting, light-hearted and
eye-catching.  Grab your customer’s interest.

You must have good content and articles about your products. This will build
trust between you and your customers. If necessary get a professional copy
writer to do this for you in a style that is informative and light hearted, not
stuffy. Outline the benefits of your products to your customers – do not talk
about features – only benefits. Try not to be too keen here, people don’t like
products being forced upon them, hold back a little, this often works.

A picture is worth a thousand words. If you do have clear and concise pictures
of your products then use them! This coupled with clear concise benefits can
work wonders.

Grab Your Readers Attention With Your Subject:

This is sometimes overlooked by new internet business owners. They don’t
realise that just sending an email is not enough. In this day and age there are
literally thousands of companies who market their products through opt-in
lists via email. You have to realise that you are just one of the many companies
vying for your customers attention.

Therefore it is imperative that you actually get your customer to open your email.
To some this may sound rather a basic point. But do you realise that on average
every 100 emails sent to an opt-in list, the average number of emails that are
actually read is approx 30-40.

THE major factor in your customer opening your email is the subject heading
in your email – that is why it is so important to get this right.

Try and keep the subject short and concise, it should ideally provide a summary
of the content of your email. You need to grab the attention of your customer so
that they are intrigued to open your email and read further. Tickle your customer’s curiosity, use emotion and selling words. Remember you only have a few seconds
to grab your customer’s attention before they skip or delete your email.

A popular method is to indicate that your email will give your customer some
sort of training or tips on certain subjects. You can do this by using such phrases
such as “Guide To …” or “How To …” or “Tips for …”.  These are known to work
well but your email content must reflect your subject heading.

Asking a question in the subject heading can also work well. Again you have to
get emotional buy in, even from the subject heading. So questions like “Are you
looking for financial freedom?” or “Have you had enough of working for someone?”
These types of subject heading get your customers thinking straight away and are
known to work well. Again always ensure your email content gives an answer to
the question stated in the subject of your email.

New product announcements. This is perfect when previewing new products you
are about to launch or make available to your customers. Headings like “Announcing
great new …” or “2 weeks before launch of …”. Again can be very effective given
the product you are selling.

Issuing a command or directive. Statements such as “Act now …” or “Limited
opportunity apply now …” or “Triple your income, find out how …”. Again you are
emphasising the benefits of your products to your customers.

Things To Avoid When Emailing Your List:

Online and email marketing is very common.  Your customers will be bombarded
with many internet companies vying for their money. It is important for you to
avoid getting into problems with the law or your ISP or with spamming. However,
if you have created your own opt-in list then you should be o.k. and not have to
worry from these problems. However there are still some things to avoid.

Remember it can take years to gain a good reputation and only a few minutes to
destroy it.

Analyse your email broadcasts, take note of those that bounce, i.e. that are
undeliverable. Also get some information on how many were opened. Erase all
bounced email addresses. Some autoresponders such as Aweber do this for you.
Manually check the email address for common mistakes.  It may be that it is a
simple spelling mistake which you can correct.

Always but always provide an unsubscribe option at the bottom of your emails.
Aweber automatically does this as do most autoresponders. It may be that
someone used another person’s email address so you need to give them an easy
option to stop receiving your emails.

Do not send shocking or disturbing pictures or video, absolutely no pornographic
content should be sent. You cannot be certain of the age of the person who has
opted in to your list, therefore always keep your content respectable and above
board. Always stick to the content of your site or your products.

Follow the above golden rules and you should be successful at marketing your
products to your list and getting a favourable response. Remember, cultivating
the relationship between yourself and your customers is key in establishing
trust and thereby getting your customers to purchase from you.