Seattle Event Planning for Corporate Teams

What Local Expertise Really Delivers

by Korrin Bizek, SHW Vice President of Destination Management & Incentives

When corporate teams plan programs in Seattle, partnering with a Seattle DMC is a strategic decision that directly impacts the success of the event. A Destination Management Company (DMC) combines deep local knowledge with logistics expertise to help corporate planners unlock the best of Seattle’s venues, experiences, and regional culture without the stress of navigating it alone.

In a city defined by innovation, scenic beauty, and unique local flavor, corporate event goals demand more than cookie-cutter programming. Local DMCs bring insider relationships, logistical insight, and destination expertise that elevate everything from leadership retreats to multi-day incentive programs. They act as your boots-on-the-ground partner, streamlining complex planning tasks while delivering experiences that reflect your organization’s goals, and Seattle’s one-of-a-kind spirit.

What a Seattle DMC Really Delivers

1. Local Insight That Saves Time and Reduces Risk

Seattle’s event landscape includes waterfront venues, urban hotels, historic spaces, and emerging neighborhoods. A Seattle DMC knows which venues align with your goals, how seasonal factors affect availability, and what logistical considerations can impact flow and guest experience. This insight saves time, avoids missteps, and leads to smarter decisions early in the planning process.

2. Creative Program Design Rooted in Seattle Culture

A strong DMC goes beyond logistics to create experiences that reflect the destination. From culinary programming inspired by Pike Place Market to waterfront activities on Puget Sound or private cultural experiences, local planners design programs that feel connected to the city and engaging for attendees.

3. Seamless Logistics from Start to Finish

Transportation, staffing, catering, production, and guest movement all require careful coordination. A Seattle DMC manages these elements holistically, ensuring each component works together. This allows internal teams to stay focused on content, strategy and outcomes while the execution is handled with precision.

4. Trusted Local Vendor and Venue Relationships

Long standing relationships with venues and suppliers lead to smoother communication, consistent quality, and access to trusted partners. A DMC’s local network often results in better service, stronger accountability, and solutions that are not always available to planners working remotely.

5. Integration with Broader Event Services

The most effective DMCs do more than logistics. They collaborate seamlessly with event strategy, venue sourcing, housing, registration, and production teams. This integrated approach reduces friction, streamlines communication, and creates a cohesive experience across every attendee touchpoint.

Why Seattle Is a Strategic Choice for Corporate Teams

Seattle combines global accessibility with a strong sense of place. The city offers modern infrastructure, iconic waterfront views, and a thriving culinary scene, all balanced by easy access to nature. From executive meetings and leadership retreats to multi-day conferences and incentive programs, Seattle supports a wide range of corporate event formats.

Connect with SHW to start building a smarter, more impactful Seattle event experience.

Photo Credits: SHW, Adobe Stock, Alabastro Photography

---

With over 25 years of expertise in corporate meetings, events, and incentive program management, Korrin Bizek brings unparalleled local knowledge and strategic insight to SHW’s DMC services. During her 20-year tenure at SHW, she has led some of the company’s most complex and high-profile programs, providing seamless execution and elevating client experiences. As a trusted leader and SHW’s transportation specialist, Korrin supports key accounts like Alaska Airlines and the Washington State Dental Association, leveraging her extensive local connections to ensure flawless program logistics. Known for her kindness, grit, and attention to detail, Korrin curates authentic and memorable experiences for clients, blending the best of the Pacific Northwest with exceptional service.

---

Frequently Asked Questions

What is a DMC and how does it differ from an event planner?

A DMC (Destination Management Company) is a full-service partner specializing in local logistics and on-the-ground event execution for groups traveling to a destination. While event planners build the overall strategy and design, a DMC brings deep local expertise, vendor relationships, and seamless logistics to make that vision come alive. Learn more about our DMC services!

When should we bring a Seattle DMC into the planning process?

Ideally as early as possible. Early involvement ensures venue options, local insights, and logistical considerations are integrated while creative decisions are still being shaped. DMCs can also add value if timelines are tight or you’re planning multiple destination locations.

Can a Seattle DMC handle transportation and group logistics?

Yes! Coordinating airport transfers, shuttles, guest flow, and multi-site itineraries is a core part of DMC service offerings, ensuring attendees have a smooth experience from arrival through departure.

Do DMCs work with local vendors like caterers and entertainment?

Absolutely. Established DMCs have vetted networks of caterers, entertainers, technical vendors, and more, enabling planners to leverage trusted partners for high-quality execution.

Is a DMC only for large events?

Not at all. While invaluable for large or multi-day programs, DMCs also add value to smaller corporate gatherings, off-site meetings, or any event where local coordination can reduce stress and increase impact.

From Warehouses to Waterfronts

A Smarter Approach to Seattle Venue Sourcing

by Becca Frederick, SHW Venue Sourcing & Housing Manager

Seattle is one of the most dynamic cities in the United States for events, and venue sourcing is at the center of every successful program. From industrial warehouses to luxury waterfront venues, the city offers an incredible range of spaces for corporate gatherings, conferences, brand activations, and guest celebrations. But with so many options available, Seattle venue sourcing can quickly become overwhelming. Availability, pricing, capacity limits, and logistics vary widely from one venue to another.

Whether you’re planning a corporate event, nonprofit gala, or company offsite, a smarter approach to venue sourcing in Seattle can save time, reduce risk, and help you secure the right space for your goals.

Why Seattle Is a Top Destination for Venue Sourcing

Seattle’s event landscape stands out because of its diversity. Within a short distance, planners can access dramatically different environments, making venue sourcing both exciting and complex.

Industrial Warehouse Event Venues

Seattle is made for industrial warehouse events, especially in neighborhoods like SoDo, Ballard, and Belltown, where historic buildings have been reimagined into flexible, design-forward venues. These spaces are ideal for large-scale production, immersive environments, and creative builds.

Here are some of the top industrial warehouse event venues in Seattle:

• Block 41: A polished industrial venue with indoor-outdoor flexibility and a clean, modern edge.
• Victory Hall at The Boxyard: A bold, open warehouse space built for large-scale events and branded experiences.
• Showbox SoDo: A high-energy concert venue with built-in production capabilities and serious scale.
• Hangar 30 at Magnuson Park: A massive historic hangar offering a true blank canvas for large, creative builds.

Historic Event Venues

Historic venues offer built-in character, architectural charm, and a sense of place that can instantly elevate an event with minimal added décor. For planners looking to create an event that feels polished, inviting, and rooted in local character, historic venues can deliver both visual impact and authenticity from the moment guests arrive.

A few standout historic venues in Seattle include:

• SoDo Park: A warm, wood-beamed warehouse blending industrial roots with refined Northwest style.
• AXIS Pioneer Square: Historic brick arches and exposed beams in the heart of Seattle’s oldest neighborhood.
• Smith Tower: Seattle’s original skyscraper offering iconic views and vintage sophistication.
• Court in the Square: A unique glass-covered courtyard tucked between historic brick buildings.
• The Admiral’s House: A historic naval estate with sweeping views and an elevated, intimate feel.

Waterfront Event Venues in Seattle

Few cities can match the impact of Seattle’s waterfront. Along Elliott Bay, venues frame sweeping views of Puget Sound and the Olympic Mountains, while Lake Union offers a dynamic backdrop of boats, seaplanes, and skyline reflections that bring energy and movement to any event. From corporate receptions to summer celebrations, these settings create an unforgettable sense of place that feels distinctly Pacific Northwest.

Top waterfront venues include:

• Bell Harbor International Conference Center: A premier waterfront venue with panoramic views and capacity for large-scale programs.
• Seattle Aquarium: An immersive venue combining marine life exhibits with unforgettable waterfront views.
• AQUA by El Gaucho: A refined waterfront restaurant known for sunset views and elevated dining experiences.
• MOHAI: A modern museum with a dramatic glass atrium overlooking Lake Union.
• MV Skansonia: A historic ferry turned floating venue for a uniquely Seattle experience.
• Dockside at Duke’s: A relaxed dockside venue perfect for intimate gatherings with water views.
• The Boathouse: Private working studio and hotshop for legendary glass artist Dale Chihuly.

A Smarter Strategy for Venue Sourcing in Seattle

Successful planners approach venue sourcing with intention, not urgency. A strategic process helps narrow options quickly and align decisions with event goals.

• Step 1. Start with a Clear Event Vision: Before exploring venues, define the core elements of your program. This includes guest count, event format, AV and production requirements, indoor versus outdoor preferences, and the overall aesthetic. Getting clear on these priorities early allows you to eliminate unsuitable options and focus only on venues that truly align with your vision.
• Step 2. Choose the Right Neighborhood: Seattle’s neighborhoods each offer a distinct look, feel, and logistical advantage. SoDo is ideal for large-scale productions and industrial warehouse events. Pioneer Square delivers historic charm and social energy. South Lake Union offers modern venues close to major tech campuses. The waterfront provides scenic, high-impact settings that are perfect for client-facing events. Selecting the right neighborhood enhances both the attendee experience and operational flow.
• Step 3. Prioritize Operational Fit: Great venue sourcing goes beyond how a space looks. Operational details play a critical role in execution. Early in the process, evaluate factors like vendor flexibility, timing restrictions, load-in and load-out access, and overall guest accessibility. These considerations can significantly impact budget, timeline, and the overall success of your event.

Finding the Right Venue Starts with the Right Partner

From warehouses to waterfronts, Seattle offers endless possibilities. But successful venue sourcing is not just about finding a space. It is about finding the right space that aligns with your goals, budget, and guest experience. At SHW, venue sourcing is part of a fully integrated event strategy. With deep local relationships, operational expertise, and boots-on-the-ground knowledge, our team helps clients secure the right venue while navigating contracts, logistics, and production needs. Because in a city like Seattle, the right venue does more than host your event. It defines it.

Explore our venue sourcing services at SHW to see how we support seamless, high-impact events in Seattle and beyond.

Photo Credits: Victory Hall at The Boxyard, Smith Tower, Alabastro Photography

---

Becca Frederick specializes in venue sourcing and housing management for SHW and has a strong background in event registration and customer service. A thoughtful listener and strong client advocate, Becca takes the time to understand each program’s unique needs before leveraging her industry knowledge and trusted partnerships to deliver the perfect fit. Becca’s collaborative approach, attention to detail, and commitment to client success make her a valued partner in delivering successful outcomes for every program.

---

Frequently Asked Questions

What is venue sourcing and why is it important?

Venue sourcing is the process of identifying, evaluating, and securing the right location for your event. It directly impacts budget, guest experience, logistics, and overall event success.

How far in advance should I start venue sourcing in Seattle?

For most corporate events, venue sourcing should begin 6 to 12 months in advance. High-demand venues and peak seasons require even earlier planning.

What factors should I consider when sourcing a venue?

Key factors include guest count, layout flexibility, location, accessibility, vendor policies, pricing structure, and production capabilities.

Why should I work with a Seattle-based event partner for venue sourcing?

A local partner like SHW brings established venue relationships, local knowledge, and operational expertise that can unlock availability, negotiate better terms, and streamline logistics.

Does SHW only provide venue sourcing services?

No, we do more! SHW offers comprehensive event services including event management, destination management, event registration, transportation logistics, video production, housing management, and incentive travel management in addition to its venue sourcing and procurement services. 

How does SHW approach venue sourcing differently?

SHW combines strategy, local expertise, and data-driven decision making. Rather than presenting endless options, we curate venues that align with your goals, budget, and attendee experience.

Can SHW support events outside of Seattle?

Yes! While deeply rooted in Seattle, SHW supports programs nationwide and globally through trusted partner networks, while maintaining the same high level of service and execution.

A Legacy of Women Leaders

Nearly 50 Years of SHW

by Julie Keaton, SHW VP of Engagement

This Women’s History Month, we’re celebrating the women who have led, built, and grown SHW for nearly five decades. As a women-owned event planning company based in Seattle, our story is rooted in leadership, innovation, and a commitment to delivering exceptional event experiences.

Where It All Began

Our story began in 1978, when Linda Granat (pictured far right) founded Seattle VIP Services, the first DMC (Destination Management Company) in Seattle.

From 1978–2002, Linda built an organization grounded in relationships, creativity, and exceptional client experiences. Her leadership established a strong foundation that would evolve into what we know today as SHW, a trusted partner for Seattle corporate events and global programs.

Building the Foundation Over Time

In the years that followed, that foundation expanded through the contributions of many talented leaders. Together, they helped grow our capabilities, deepen our client partnerships, and transform the business into a full-service event and experience partner.

Today, SHW supports organizations with:

• Corporate Event Management in Seattle and beyond
• Destination Management Services
• Venue Sourcing and Housing Management
• Event Registration and Technology Solutions 
• Video Production Services
• Incentive Travel Experiences

This evolution wasn’t defined by a single moment, but by consistent leadership, innovation, and a commitment to delivering meaningful, high-impact experiences.

Leadership Today: Vision and Operational Excellence

Today, that legacy is carried forward by leaders like Marka Jenkins and Dixie Burdon, representing both strategic vision and operational excellence.

In 2014, Marka stepped into the role of CEO, guiding SHW into a new era of growth, innovation, and expanded global impact. Under her leadership, the company strengthened strategic partnerships, scaled service offerings, and elevated the standard of client experience. Now serving as Executive Chair, Marka continues to guide the company’s long-term vision and strategic direction, positioning SHW as a leading women-owned event planning company supporting clients across industries.

Alongside her, Dixie Burdon serves as Chief Operating Officer. Following the acquisition of her company, Chrysalis Strategic Event Management, in 2008, Dixie has played a critical role in strengthening SHW’s operational excellence. With a strong operational focus and a client-first mindset, Dixie partners with clients as a true extension of their team, ensuring seamless execution across complex corporate event programs in Seattle and beyond.

The Power of Long-Term Leadership

A defining strength of SHW is the tenure and dedication of our team. Many of our leaders have been with the company for more than a decade, bringing continuity, deep expertise, and trusted client relationships.

We are proud to recognize:

• Cheryl Barnet, Sr. Director, Venue Sourcing, Housing & Event Tech since 2011
• Alesa Cullens, Partner and VP of Finance since 2011
• Kim Stewart, Sr. Director of Client Accounts and Programs since 2008
• Merrill Behnke, Sr. National Account Director since 2008
• Korrin Bizek, VP of Destination Management and Incentives since 2006
• Julie Keaton, Partner and VP of Engagement since 2003

Their 15+ years of leadership, collaboration, and dedication reflect the long-term commitment that defines SHW and strengthens every client partnership.

A Women-Owned Event Planning Company Leading the Future

Today, that legacy continues to grow:

• 72% of our team are women
• 86% of our senior leadership roles are held by women
• Since 2021, we have proudly been a Certified Women-Owned Business through the Women’s Business Enterprise National Council (WBENC)

As a women-owned event planning company, we are proud to support organizations with innovative, strategic, and seamless corporate events that connect teams, inspire audiences, and deliver measurable impact.

Looking Ahead

Nearly 50 years later, our story continues to evolve through the women and men who lead, create, and inspire across SHW. From founder to future, we remain focused on building meaningful connections, delivering exceptional programs, and continuing to raise the standard for corporate event planning in Seattle and beyond.

Here’s to the founders who started it, the leaders and team members past and present who built it, and the next generation who will carry SHW forward.

Learn more about who we are, what we believe, and the team behind SHW.
Visit our About Us page to explore our story.

---

With more than 20 years at SHW, Julie Keaton brings deep institutional knowledge, strong leadership, and a people-first approach to every aspect of the business. As Partner and VP of Engagement, she leads talent strategy, human resources, and team development, ensuring the right people are in place to deliver exceptional client experiences. Known for her collaborative leadership style and creative perspective, Julie plays a key role in shaping SHW’s culture while supporting thoughtful, high-impact program design.

---

Frequently Asked Questions

What is a DMC (Destination Management Company)?

A DMC, provides local expertise, logistics management, and on-the-ground support for events in a specific location. As a Seattle DMC, SHW helps clients plan and execute corporate events by managing venues, transportation, activities, and local experiences.

How does SHW support corporate events in Seattle?

SHW supports Seattle corporate events by providing end-to-end planning, local expertise, and operational execution. From sourcing unique venues to managing logistics and attendee experiences, our team ensures every detail is aligned with client goals and delivered seamlessly.

How does SHW support Seattle corporate events differently?

SHW combines the capabilities of a Seattle DMC with the strategy of a corporate event planner in Seattle, offering a fully integrated approach. We partner closely with clients, acting as an extension of their team to deliver seamless execution, creative experiences, and measurable impact.

What services does SHW provide for corporate events?

SHW offers comprehensive services for corporate events, including:

• • Corporate event planning and program management
  • Destination management services in Seattle and beyond
  • Venue sourcing and housing management
  • Event technology, registration, and data management
  • Transportation logistics and staffing 
  • Logistics, production, and on-site execution

These services are designed to support everything from executive meetings to large-scale conferences and global programs.

What makes Seattle a great destination for corporate events?

Seattle is a premier destination for corporate events thanks to its waterfront setting, vibrant neighborhoods, world-class venues, and strong technology and business community. With local expertise, SHW helps clients navigate Seattle corporate events with insider knowledge, trusted vendor relationships, and seamless execution.

How do I choose the right corporate event planner in Seattle?

When selecting a corporate event planner in Seattle, look for a team with local expertise, proven experience, and the ability to scale with your needs. A strong partner will act as an extension of your team, providing strategic guidance, operational excellence, and end-to-end event support.

Party Planner vs. Corporate Event Manager

What People Think We Do vs. What We Actually Do as Corporate Event Managers

by Terra Johnson, SHW Sr. Program & Event Manager

Corporate Event Management is often misunderstood. If you’ve worked in corporate events long enough, you’ve probably heard someone say, “Oh, so you plan parties for a living!” And sure, there are beautiful moments. Thoughtful design. Elevated menus. Well-timed applause. But corporate event management is far more strategic and operational than most people realize.

Behind every seamless general session, leadership summit, product launch, or incentive program is a team balancing budgets, logistics, contracts, production schedules, stakeholder alignment, and live risk management. That is the real work behind corporate event management.

Let’s break it down.

What People Think We Do

• Pick flowers and color palettes
• Choose tablecloths and chair styles
• Taste cake
• Book a DJ
• Decide where décor goes
• Stand in the back with a headset “running the show”

Fun details? Absolutely.

The full job description? Not even close.

What We Actually Do

We Manage Million-Dollar Budgets

Corporate events often operate with budgets that rival small business operating plans. Every line item must be forecasted, negotiated, tracked, and optimized. From venue sourcing and contract negotiation to audiovisual production, staffing, transportation, catering, and event registration, financial stewardship is central to a successful corporate event.

We Strategically Source Venues

Venue sourcing is not about finding a pretty room. It is about securing the right environment for the goals of the program. Capacity, production requirements, union rules, load-in access, attrition clauses, accessibility, budget, and brand alignment all factor into the decision. Experienced corporate event managers understand how to protect clients through strong contracts and thoughtful negotiation, especially in a competitive market.

We Build & Manage Detailed Workback Schedules

Corporate event management is project leadership at scale. There are hundreds of moving parts. A missed approval or delayed deliverable can impact multiple teams.

Our role is to create project timelines that:

• Align stakeholders
• Identify risks early
• Track progress
• Hold suppliers and teams accountable
• Ensure nothing goes live untested or unfinished

Structure is what makes creativity possible.

We Lead Executive-Level Communication

Much of our day is spent in planning calls, aligning cross-functional teams, facilitating executive decisions, and documenting next steps. Clear communication keeps projects moving forward. It ensures accountability. It prevents surprises. It builds trust. Corporate event management is as much about leadership and alignment as it is about logistics.

We Oversee Full-Scale Production

Behind a polished 30-minute keynote may be 200 hours of planning.

We work with producers and technical teams to manage:

• Run of show development
• Speaker prep
• Rehearsals
• Lighting cues
• Camera shots
• Stage design
• Transitions

Corporate events are live experiences. Once the doors open, everything must work in sync. There is no edit button.

We Solve Problems Before Anyone Knows They Exist

Power drops on the AV wall?

The printer lost the signage?

Catering is short 50 lunches?

These are not rare scenarios. They are realities. Experienced event managers plan for contingencies so the audience never sees the scramble behind the curtain. Calm, controlled problem-solving is one of the most valuable skills in corporate event planning.

We Execute With Precision

At show time, we’re not “wandering around making sure things look cute.”

We are:

• Managing staff and suppliers
• Coordinating VIP movements
• Keeping sessions on schedule
• Executing contingency plans
• Communicating updates to clients

There is no autopilot during live execution. Every moment is actively managed.

So Yes, It’s More Than Parties

Corporate event management blends:

• Project oversight and execution
• Strategic leadership
• Financial stewardship
• Executive and stakeholder communication
• Attendee experience design
• Operational planning and logistics
• Technical and live event production 
• Risk mitigation and contingency planning

It takes a team of experienced professionals to deliver meaningful, measurable corporate events. So when someone assumes we are “party planners,” I just smile. Because we know the truth. We are strategic partners who transform complex objectives into seamless experiences, delivered with precision, accountability, and impact.

Ready to move beyond party planning and deliver a corporate event with real impact?
Let’s start the conversation.

---

With more than 20 years of experience in corporate event management, Terra Johnson is a seasoned leader known for delivering complex, high-impact programs with precision and creativity. She brings deep expertise in strategic planning, budget oversight, executive and speaker management, food and beverage strategy, and end-to-end program logistics. Terra excels at managing multifaceted stakeholder environments while keeping a sharp focus on financial performance and operational excellence.

In addition to her strong operational foundation, she brings a thoughtful creative lens to every program, elevating environments through intentional design, cohesive theming, and memorable entertainment experiences that align seamlessly with client objectives.

---

Frequently Asked Questions | Corporate Event Management

What is the difference between a party planner and a corporate event manager?

A party planner typically focuses on social events such as birthdays, weddings, or private celebrations, with an emphasis on décor and guest experience.

Corporate event management involves strategic planning, budget oversight, venue sourcing, executive communication, production management, and risk mitigation. Corporate event managers align business objectives with measurable outcomes and oversee complex logistics from concept through execution.

What does Corporate Event Management actually include?

Corporate Event Management typically includes:

• • Strategic planning aligned with business goals
  • Venue sourcing and contract negotiation
  • Budget development and financial tracking
  • Production oversight and run-of-show management
  • Stakeholder and executive alignment
  • Supplier coordination and logistics
  • Onsite execution and contingency planning

It is both operational and strategic, requiring leadership, financial acumen, and live-event expertise.

Why is venue sourcing so important in corporate events?

Venue sourcing is one of the most critical components of corporate event planning. The venue impacts:

• • Capacity and flow
  • Technical production requirements
  • Union regulations
  • Accessibility compliance
  • Catering minimums
  • Contract terms and attrition clauses

Experienced corporate event managers negotiate contracts carefully to protect clients from financial and operational risk.

How far in advance should you hire a corporate event manager?

For large-scale conferences, leadership summits, or multi-day programs, it is recommended to engage a corporate event management team 6 to 12 months in advance. Early planning allows for better venue availability, stronger contract terms, and more strategic alignment across stakeholders.

Do corporate event managers only work onsite during the event?

No. Onsite execution is only a small portion of the overall process. The majority of corporate event management happens months before the event, including budgeting, supplier contracting, timeline development, production planning, stakeholder alignment, and risk management.

By the time the doors open, the groundwork has already been carefully built.

What types of corporate events require professional event management?

Professional corporate event management is especially valuable for:

• • Leadership summits
  • Sales kickoffs
  • Product launches
  • User conferences
  • Incentive programs
  • Executive retreats
  • Multi-day conferences

Any event that involves executive stakeholders, complex logistics, or significant budget investment benefits from experienced oversight.

How do corporate event managers manage risk during live events?

Risk mitigation begins in the planning phase. Corporate event managers:

• • Develop contingency plans
  • Build redundancies into production
  • Monitor timelines and critical deadlines
  • Maintain supplier accountability
  • Prepare backup scenarios for travel, technology, and staffing

During live execution, they manage operations in real time to address issues before attendees are impacted.

Is corporate event management worth the investment?

When organizations invest significant budget and executive visibility into an event, professional corporate event management reduces risk, protects financial resources, strengthens stakeholder alignment, and elevates the overall experience.

It ensures the event delivers strategic impact, not just aesthetic appeal.

Event Registration Software Security: Why Data Protection Matters More Than Ever

by Andrew Davison, SHW Event Tech & Attendee Experience Manager

Event registration software security is essential. In today’s digital event landscape, organizations rely heavily on event registration software to streamline attendee management, automate confirmations, process payments, and collect participant data. These platforms improve efficiency, reduce manual errors, and enhance the attendee experience. But with convenience comes responsibility.

Every registration form collects sensitive attendee data. Without strong security measures, that data becomes vulnerable.

Why Data Security in Event Registration Matters

Modern event registration platforms store critical information such as:

• Names and contact details
• Email addresses and phone numbers
• Company and title information
• Payment and credit card data
• Travel and accommodation preferences

A data breach does not just disrupt an event. It damages trust, harms brand reputation, and can result in legal and financial consequences. Protecting attendee information through secure event registration software safeguards both your organization and your audience.

What to Look for in Secure Event Registration Software

When evaluating event registration platform security, prioritize the following safeguards:

• Data Encryption: Attendee data should be encrypted both in transit and at rest. SSL (Secure Sockets Layer) encryption, now succeeded by a lesser known term TLS (Transport Layer Security), protects data transmitted between users and the registration platform, reducing the risk of interception or unauthorized access.
• PCI Compliant Payment Processing: If your event accepts payments, Payment Card Industry compliant event registration is critical. Platforms should integrate with trusted payment gateways and meet PCI DSS (Payment Card Industry Data Security Standard) requirements to prevent credit card fraud and financial data breaches.
• Role-Based Access Controls: Access to sensitive attendee information should be restricted to authorized team members only. Role-based access control ensures users can only view or edit the data necessary for their responsibilities.
• GDPR and Privacy Compliance: Global events require GDPR (General Data Protection Regulation) compliant event registration practices. Data storage, retention policies, and consent mechanisms must align with privacy regulations. Minimizing unnecessary data collection and establishing clear retention timelines reduces risk exposure.
• Ongoing Monitoring and Security Audits: Secure online event registration platforms should include continuous monitoring, routine audits, and vulnerability testing to identify potential risks before they become problems.

The Business Impact of Event Data Protection

Event cybersecurity is about more than compliance. It is about trust.

When attendees register for your event, they are trusting you with their personal information. Demonstrating strong event data protection practices:

• Builds credibility with corporate stakeholders
• Reduces organizational risk
• Protects brand reputation
• Encourages higher registration conversion rates

Proactive security planning is significantly less costly than reactive crisis management.

How SHW Approaches Secure Event Registration

At SHW, event registration software security is integrated into our event planning process from the beginning. We maintain strict data retention policies aligned with GDPR standards and establish clear security protocols at the start of every client engagement. Clients receive real-time access to their data, enabling integration into internal systems while ensuring SHW only retains information for the agreed contractual duration.

Our approach prioritizes:

• Secure data handling
• Transparent retention timelines
• Compliance-driven processes
• Enterprise-level event registration platform security

When it comes to protecting attendee data, proactive security planning is non-negotiable.

Ready to Strengthen Your Event Registration Security?

Data protection is not a checkbox. It is a strategic decision that protects your brand, your attendees, and your organization. If you are evaluating secure event registration software or refining your event data protection strategy, SHW brings the expertise, compliance rigor, and enterprise-level oversight you need.

Connect with our team to build a secure, compliant, and seamless event registration experience from day one.

---

With 12 years at SHW, Andrew Davison is the force behind our most complex registration and event tech programs. As SHW’s Event Tech & Attendee Experience Manager and Privacy Officer, he leads with precision, data expertise, and an unwavering commitment to security. A master of Excel, coding, and multi-platform integrations, Andrew builds intuitive registration ecosystems, delivers powerful reporting insights, and ensures seamless onsite experiences.

---

Frequently Asked Questions | Event Registration Software Security

What is event registration software security?

Event registration software security refers to the systems, protocols, and safeguards that protect attendee data collected through online registration platforms. This includes encryption, secure payment processing, access controls, regulatory compliance, and continuous monitoring to prevent unauthorized access or data breaches.

Why is data security important in event registration?

Data security in event registration is critical because platforms collect sensitive attendee information such as names, contact details, and payment data. Without proper protection, this information can be exposed to cyber threats, leading to financial loss, legal penalties, and reputational damage. Secure event registration software helps protect both attendees and event organizers.

What security features should a secure event registration platform have?

A secure event registration platform should include:

• • SSL encryption for data in transit
  • Encryption for data stored at rest
  • PCI compliant payment processing
  • Role-based access controls
  • Multi-factor authentication
  • GDPR and privacy regulation compliance
  • Ongoing security monitoring and audits

These features reduce the risk of unauthorized access and protect attendee data.

What does PCI compliant event registration mean?

PCI compliant event registration means the platform adheres to the Payment Card Industry Data Security Standard (PCI DSS). This ensures credit card information is processed, transmitted, and stored securely to prevent fraud and data breaches.

Is GDPR compliance required for event registration?

GDPR compliance is required for events collecting data from attendees located in the European Union. Even for U.S.-based events, adopting GDPR-aligned data practices is considered a best practice because it strengthens data protection standards and improves transparency around data storage and retention.

How can event organizers protect attendee data?

Event organizers can protect attendee data by:

• • Selecting secure event registration software
  • Limiting access to sensitive data through role-based permissions
  • Establishing clear data retention policies
  • Conducting regular security audits
  • Working with event partners who prioritize compliance and cybersecurity

Proactive planning significantly reduces security risks.

What happens if event registration data is compromised?

If event registration data is compromised, organizations may face:

• • Regulatory fines
  • Mandatory breach notifications
  • Legal liability
  • Loss of attendee trust
  • Brand reputation damage

This is why investing in secure event registration platforms is essential for corporate and enterprise events.

How long should event registration data be retained?

Event registration data should only be retained as long as necessary for operational, legal, and contractual purposes. Best practice includes establishing clear retention timelines at the beginning of the engagement and securely disposing of data once it is no longer required.

Corporate Event Planning in Seattle: Creative Engagement Ideas to Wow Your Guests

by Markelle Fuegmann, SHW Event Designer

Corporate event planning Seattle is about more than securing a venue or building an agenda. It’s about creating experiences that feel intentional, immersive, and distinctly local. Seattle is one of the most dynamic destinations for corporate events, meetings, and incentive programs, offering an unmatched mix of innovation, culture, wellness, and access to nature.

As Seattle DMC local experts, SHW designs events that connect people to place. From creative art experiences and culinary programming to waterfront adventures and under-the-radar venues, we help organizations turn time in Seattle into meaningful moments that engage guests and elevate your brand.

Creative Art Experiences That Inspire Connection

Seattle’s art scene is interactive, expressive, and ideal for corporate engagement. Anchored by institutions like Seattle Art Museum (SAM) and Chihuly Garden and Glass, and complemented by a wide range of museums and galleries, the city offers immersive art experiences that spark creativity and collaboration.

• Hands-on glassblowing experiences invite guests to create one-of-a-kind keepsakes with local artists.
• Museum of Pop Culture (MoPOP) offers bold, immersive settings for private events surrounded by music, film, and pop culture history.
• In nearby Fremont, The Works Seattle hosts curated craft labs that encourage collaboration and creativity.
• Cannonball Arts activates contemporary art spaces that feel unexpected and memorable.
• Private events at Museum of Illusions deliver playful, conversation-starting moments.
• Guided mural walks through Belltown turn the neighborhood into an open-air gallery, perfect for casual networking.

Wellness Experiences Designed for Balance

Seattle’s wellness culture naturally complements corporate programs focused on balance and intention.

• Candle-making workshops at Noir Lux offer a calming, creative reset between meetings.
• Onsite yoga and meditation sessions create an intentional start to the day, bringing focus into even the busiest agendas.
• Guided bike and e-bike tours allow guests to explore the city while staying energized.
• Seattle’s famously walkable neighborhoods encourage movement, exploration, and fresh air throughout the program.
• Wellness lounges featuring aromatherapy, soft lighting, chair massages, and made-to-order smoothies create easy moments to recharge.

These experiences are especially effective for leadership retreats, incentive programs, and multi-day conferences where balance matters.

Sports and Live Entertainment in the Heart of the City

Seattle’s sports and live entertainment scene delivers high-impact experiences with unmatched proximity and accessibility.

• Downtown stadium access with premium hospitality at Climate Pledge Arena, Lumen Field, and T-Mobile Park, all located near downtown hotels and offering private suites for Kraken, Seahawks, Mariners, Storm, Sounders games, concerts, and major live events.
• Picklewood Paddle Club delivers social pickleball with food and drinks for casual competition and team bonding.
• Five Iron Golf offers interactive golf simulators accessible to all skill levels.
• SPIN Seattle blends ping-pong, music, and cocktails for high-energy networking.
• Blade & Timber delivers guided axe throwing for a bold, memorable group experience.
• Flatstick Pub combines indoor 9-hole mini golf, local craft beer and snacks, perfect for casual networking outings.

Sports experiences are a powerful way to build camaraderie, whether your guests are die-hard fans or first-timers.

Unique Seattle Venues Your Guests Won’t Expect

Seattle shines when it comes to unexpected venues that feel authentic and memorable.

• Beecher’s Loft pairs iconic Seattle flavor with sweeping views above Pike Place Market.
• The Ruins is a hidden, whimsical space in Lower Queen Anne known for its maximalist design and imaginative atmosphere.
• The Shop SODO offers a raw, flexible backdrop for large receptions and production-heavy events.
• The Center for Wooden Boats celebrates Seattle’s maritime culture on the waterfront.
• Seattle Asian Art Museum provides a refined, design-forward setting in Volunteer Park.
• MV Skansonia offers panoramic Lake Union views aboard a retired ferry.

These venues are ideal for receptions, off-sites, and private dinners that deliver a true sense of place.

Seattle’s Culinary & Beverage Scene as an Experience

Seattle’s food and drink culture turns meals into moments through hands-on participation and local storytelling.

• Hot Stove Society offers interactive cooking classes founded by Tom Douglas.
• Guided Pike Place Market tours paired with hands-on cooking at Diane’s Market Kitchen or Atrium Kitchen create a true market-to-table experience.
• Flight Wine & Chocolate delivers curated wine and chocolate pairings in a relaxed, social setting.
• Guided spirits tastings at Westland Distillery, OOLA Distillery, and Fremont Mischief Distillery highlight the region’s craft spirits scene.
• Morning coffee crawls through Pike Place Market introduce guests to Seattle’s coffee culture while easing into the day.

Culinary and beverage programming is one of the most effective ways to engage guests and showcase Seattle’s flavor-forward identity.

Waterfront & On-the-Water Experiences

Seattle’s waterfront opens the door to unforgettable group experiences and adds a distinctive edge to corporate event planning.

• Ferry rides to Bainbridge Island offer iconic skyline views and an easy off-site escape.
• Elliott Bay, Lake Union and Lake Washington cruises provide relaxed networking with unbeatable scenery.
• Whale watching excursions offer the chance to spot orcas and other marine wildlife for a truly iconic Pacific Northwest experience.
• Seaplane flightseeing delivers a true wow moment in minutes.
• Guided fishing charters provide a hands-on way to experience the region’s waters, from salmon fishing to relaxed group outings on Puget Sound.
• Kayaking, paddleboarding, and electric boat rentals add a sustainable adventure option.

Few cities integrate water into corporate programming as seamlessly as Seattle.

Mother Nature’s City: Big Adventure, Close to Town

One of Seattle’s greatest assets is its proximity to the outdoors. Within an hour, guests can experience hiking, mountain biking, hot air ballooning, or skiing, making it easy to extend a conference into a leadership retreat or incentive program. This access reinforces Seattle’s identity as Mother Nature’s City, where urban energy meets wild beauty.

Why Seattle Delivers for Corporate Events

Seattle offers planners the rare ability to combine creativity, culture, wellness, sports, and nature within a compact, highly accessible footprint. Whether hosting 20 executives or 2,000 attendees, the city provides endless ways to design programs that feel intentional, local, and genuinely memorable.

When engagement matters, Seattle delivers.

---

With over a decade of experience in event design, marketing, and production, Markelle Fuegmann is known for her creativity, resourcefulness, and strategic approach. Clients trust her for her transparent communication, strong negotiation skills, and ability to bring innovative visions to life. Her artistic eye and passion for crafting unique, immersive Seattle experiences have made a lasting impact on countless events.

Corporate event planning Seattle starts with local expertise. SHW brings boots-on-the-ground insight, trusted partners, and creative vision to every program.
Let’s get started!

Employee Spotlight

Q&A with Terra Johnson, Sr. Program & Event Manager

by Julie Keaton, SHW VP of Engagement

At SHW, the Docksider of the Year award recognizes someone who consistently lives our values, elevates our work, and makes a lasting impact on both clients and teammates. In 2025, that honor went to Terra Johnson. As a Sr. Program & Event Manager, Terra brings equal parts precision and creativity to every program she touches. Known for her thoughtful leadership, collaborative spirit, and ability to turn complex projects into meaningful experiences, she exemplifies what it means to be a Docksider.

In this employee spotlight, Terra shares her journey to SHW, the projects that inspire her most, and the lessons she’s learned along the way.

Q: What brought you to SHW, and how has your career evolved since you started?

A: I was referred to the recruiter for SHW by a friend of a friend.  Once I was told who the company was and went through the interview process, I knew SHW is where I wanted to be.  I’m working with the best of the best and have learned so much over the past three years.

Q: Can you share a bit about your background before joining SHW?

A: Prior to come to SHW, I worked for Cedarbrook Lodge as a food and beverage manager for a year and then for the next 4 years, I worked in the Sales department focusing on social events and helping to build their wedding business.  After Cedarbrook, I worked for Slalom Consulting planning internal conferences and retreats.

Q: What does your current role entail, and what do you enjoy most about it?

A: My role as Sr. Program and Event Manager is mainly project management with the ability to also do what I love and create memorable moments for our clients.

Q: What’s the most exciting project you’ve worked on recently?

A: I’ve had the opportunity to work on so many projects in my three years, but I would have to say that partnering for Alaska Airlines on their internal events as it gives me the opportunity to do what I love most and that is to dip into the creative with décor, entertainment and production management.  There’s so much joy in seeing the faces of the attendees.

Q: What’s your favorite thing about working at SHW?

A: Without a doubt—the people. The level of talent at SHW is incredible, and everyone brings something unique to the team. It’s inspiring to work alongside people who are not only skilled but genuinely supportive of one another.

Q: What’s your favorite Seattle experience? 

A: Seattle summers are my favorite. The water, the natural beauty, the long days, it never gets old. Any chance I get, I’m near the water or out on it.

Q: Any hobbies or interests outside of work that inspire you?

A: Music is a big source of inspiration for me. I love to sing and dance, and I’ve spent a few years learning Salsa, Bachata, and West Coast Swing. It’s creative, energizing, and a great way to reset outside of work.

Q: What’s your #1 tip for event planners?

A: Listen to your people, especially those on the ground. Some of my biggest lessons have come from our seasonal, part-time Event Staff. When you empower them to step into roles that fit their strengths and make sure they feel genuinely valued, everything runs better, from execution to morale.

Terra Johnson’s story is a powerful reminder that great events are built by people who care deeply about both the work and the team behind it. From her creative approach to program design to her respect for the voices and talents of those on the ground, Terra leads with intention, empathy, and heart. We’re proud to celebrate Terra as SHW’s 2025 Docksider of the Year and grateful for the passion, perspective, and positive energy she brings to our Dockside family every day.

---

At SHW, our people are the heart of everything we do. Whether you’re planning a corporate meeting, incentive program, or large-scale experience, SHW is your trusted partner from concept through execution.

Explore our full suite of event management services to see how our team brings bold ideas to life.

Seattle FIFA 2026: What It Means for Corporate Events and Business Travel

by Brett Robertson, CEO

In summer 2026, global attention will be on FIFA Seattle as the World Cup comes to the Pacific Northwest. With matches scheduled throughout the week, the city will be alive with international energy from opening kickoff to final whistle. But the opportunity extends far beyond the stadium. For companies planning meetings, corporate events, incentives, and business travel in 2026, Seattle offers a powerful moment to host meaningful programs alongside one of the world’s most influential global events, without needing match tickets.

Here’s why Seattle during FIFA 2026 is not just possible, but powerful.

Why Come to Seattle During the World Cup?

No Tickets? No Problem.

You don’t need match tickets to experience the magic. The World Cup will transform the entire city: fan zones, brand activations, cultural programming, and watch parties will create an atmosphere that’s vibrant, social, and unmistakably global. Guests can feel the excitement of the tournament simply by being in Seattle, whether attending a meeting, hosting clients, or exploring the city between sessions.

Seattle Is Open for Business

With matches happening across many weeks, thoughtful planning is key and that is where opportunity lives. This surge in activity will make early strategy essential for successful corporate event planning Seattle, especially for programs requiring premium space. Corporate groups can schedule meetings and events strategically around match activity, creating productive programs that still tap into the city’s heightened energy. Companies can:

• Host daytime meetings and leadership sessions
• Plan evening client events or World Cup-themed experiences
• Design itineraries that balance business focus with global buzz

This is business travel elevated by timing, not disrupted by it.

Mother Nature’s City Shines in June & July

June and July showcase Seattle at its very best. Long daylight hours, mild temperatures, and clear skies turn the city itself into an experience. Corporate groups can easily incorporate: 

• Cruises on Puget Sound or Lake Union
• Time exploring Seattle’s revitalized waterfront
• Visits to museums and cultural landmarks like MoPOP, the Space Needle and Chihuly Garden and Glass
• Urban winery experiences including Browne Family Vineyards, Bacovino, House of Smith, EFESTĒ Sodo
• Day trips to Mount Rainier National Park during peak wildflower season

Few World Cup host cities combine global sports energy with this level of natural beauty and access.

A City Pulling Out All the Stops

Seattle is preparing in a big way. Expect a city that’s clean, welcoming, and energized. Restaurants, venues, hotels, and cultural institutions are creating special programming and immersive experiences to coincide with FIFA, making it an exceptional moment to host guests from around the world.

The world is coming to Seattle FIFA 2026, and the city is ready.

Where to Stay: Think Beyond Downtown

With increased demand in the downtown core, many corporate groups are looking just beyond the city center for smarter logistics and greater flexibility. Nearby cities offer strong hotel inventory, meeting space, and easy access to Seattle experiences:

• Bellevue – polished, walkable luxury
• Redmond – modern, tech-forward feel and access to nature
• Renton – convenient access and emerging hospitality options
• Tacoma – waterfront views, museums, and a distinct cultural vibe

Expanding your footprint can unlock better availability, smoother logistics, and strong value while staying fully connected to FIFA Seattle energy. 

Be Strategic: Combine Business with FIFA Fun

FIFA Seattle creates a rare opportunity to elevate business travel in meaningful ways:

• Combine meetings with World Cup–inspired events
• Host branded watch parties or client receptions
• Extend stays to enjoy the city’s global energy
• Blend business travel with family travel for a summer experience

For client entertainment, incentives, and leadership gatherings, this is a moment that feels special and unforgettable.

The Takeaway

Seattle during FIFA 2026 is more than a host city. It’s a global stage where business, culture, nature, and sport intersect. With the right planning, companies can host productive, high-impact programs while tapping into the energy of a once-in-a-generation moment.

No ticket required. Just smart timing, thoughtful planning, and a city ready to welcome the world.

---

Brett Robertson, CEO of SHW, is a visionary leader guiding the company as it helps position Seattle on the global stage for FIFA World Cup 26. Under his direction, SHW continues to evolve as a leader in large-scale, high-impact event experiences, both locally and globally. Brett also serves as a Commissioner on the Seattle Sports Commission, a nonprofit organization that unites the region through sports by bidding on, producing, and hosting world-class events. Brett’s passion for celebrating Seattle through the power of sport is at the heart of SHW’s commitment to delivering unforgettable moments during this once-in-a-generation opportunity.

Let’s Kick Off Your Planning!
Visit our Seattle Sporting & Hospitality Events serve page for FIFA World Cup Seattle inspiration.

Seattle Venue Sourcing Across Neighborhoods: Choosing the Right Location for Your Event

by Cheryl Barnet, SHW Senior Director of Venue Sourcing, Housing & Event Tech

Seattle is a city of distinct neighborhoods, each offering its own energy, aesthetic, and experience. For planners sourcing venues for meetings, conferences, incentives, or corporate events, where you host matters just as much as how you host. From walkable convention districts to creative waterfront hubs and tech-forward suburbs, this venue sourcing guide breaks down Seattle’s key neighborhoods to help you balance event goals, experience, logistics, and budget strategies.

Seattle, Defined

Downtown Core: Convention District

Ideal for large meetings, conferences, and multi-hotel programs.

• Planning Advantages: This area is purpose-built for meetings and large-scale events, with exceptional walkability, dense hotel inventory, and direct access to Seattle’s primary convention facilities including Summit and Arch. Everything is close, efficient, and built to support high-volume programs.
• Value Considerations: The ability to walk between hotels, venues, dining, and off-site events can significantly reduce transportation needs, streamline schedules, and simplify logistics. This efficiency often translates into strong overall program value.
• Best for: Citywide programs, conferences
• Hotel Options: Sheraton Grand Seattle, Hyatt Regency Seattle, Grand Hyatt Seattle, The Westin Seattle, and so many more

Downtown Core: Financial District

Polished, professional, and ideal for executive audiences.

• Planning Advantages: The Financial District offers a quieter, more refined downtown experience with upscale hotels, strong dining, and proximity to corporate offices.
• Value Considerations: Compact geography minimizes transfers and supports tighter agendas. For executive audiences, the calm setting and elevated service level deliver strong return on experience.
• Best for: Board meetings, leadership summits, VIP programs
• Hotel Options: Lotte Hotel Seattle, Fairmont Olympic Hotel, W Seattle, Hilton Motif Seattle

Downtown Core: Pike Place Market

High energy, iconic Seattle, and endlessly walkable.

• Planning Advantages: Steps from Pike Place Market, this neighborhood immerses guests in the heart of Seattle. For Seattle venue sourcing, it offers a mix of waterfront views, independent shops, and vibrant restaurants create an experience that feels uniquely Seattle.
• Value Considerations: The destination itself becomes part of the program. Walkability and natural attendee engagement often reduce the need for extensive off-site planning or transportation.
• Best for: Incentives, client entertainment, experiential programs
• Hotel Options: Inn at the Market, Four Seasons Hotel Seattle, Thompson Seattle, The State Hotel, Hotel 1000 Seattle

Pioneer Square

Creative, flexible, and character-rich.

• Planning Advantages: Seattle’s original neighborhood blends brick-lined streets, converted warehouses, and proximity to major sports venues like Lumen Field and T-Mobile Park.
• Value considerations: Flexible venue options and adaptable spaces allow planners to design custom experiences that feel elevated without relying on traditional hotel ballrooms.
• Best for: Off-sites, brand activations, industrial-chic events
• Hotel Options: Populus Seattle, Embassy Suites Seattle Downtown Pioneer Square, citizenM Seattle Pioneer Square

Waterfront

Newly reimagined, scenic, and memorable.

• Planning Advantages: The revitalized Seattle waterfront offers sweeping Puget Sound views, walkable public spaces, and access to attractions like the Seattle Aquarium, creating a naturally engaging backdrop for events.
• Value considerations: Using the waterfront for key moments like receptions or celebrations adds visual impact and guest excitement, while meetings can be hosted nearby for a balanced program design.
• Best for: Receptions, celebrations, meetings with a picturesque backdrop
• Hotels Options: The Edgewater Hotel, Seattle Marriott Waterfront

Lower Queen Anne

Cultural landmarks with a neighborhood charm.

• Planning Advantages: Home to Seattle Center, Queen Anne offers access to icons like Space Needle, Chihuly Garden and Glass, MoPOP, and Climate Pledge Arena. The Seattle Monorail provides fast transfers downtown.
• Value considerations: This neighborhood often offers strong hotel availability and convenient access to major attractions, creating flexibility for both scheduling and guest experience.
• Best for: Meetings, client entertainment, experiential programs leveraging Seattle Center attractions
• Hotel Options: The Maxwell Hotel, Hyatt House Seattle Downtown, Four Points by Sheraton Downtown Seattle Center, Element Seattle Downtown

South Lake Union

Modern, innovative, and well connected.

• Planning Advantages: South Lake Union is a revitalized neighborhood with sleek hotels, lake views, and easy access to downtown via the South Lake Union Streetcar.
• Value Considerations: Newer properties and efficient layouts make this area a smart option for programs seeking modern design, strong meeting space, and balanced overall value.
• Best for: Innovation summits, tech-focused meetings
• Hotel Options: Courtyard Seattle Downtown Lake Union, citizenM South Lake Union, 1 Hotel Seattle, Astra Hotel Seattle

Surrounding Seattle Markets

Bellevue

Seattle’s second business district.

• Planning Advantages: Just 20 minutes from Seattle, Bellevue delivers polished hotels, upscale shopping, and access to the Meydenbauer Center.
• Value Considerations: Larger room blocks and meeting footprints create flexibility for planners, with easy access to Seattle for off-site experiences.
• Best for: Conferences, corporate meetings
• Hotel Options: The Westin Bellevue, W Bellevue, Hyatt Regency Bellevue, InterContinental Bellevue

Redmond

Tech-driven and future-focused.

• Planning Advantages: Located about 30 minutes east, Redmond is a major tech hub, home to headquarters of Microsoft and Nintendo, with modern venues and easy access to outdoor activities.
• Value Considerations: Easy access to tech campuses and nearby outdoor spaces supports productive meetings with built-in balance.
• Best for: Internal meetings, innovation summits, leadership gatherings
• Hotel Options: Archer Hotel Redmond, Seattle Marriott Redmond

Woodinville

Wine country meets Pacific Northwest elegance.

• Planning Advantages: About 45 minutes north of Seattle, Woodinville pairs tasting rooms, nature, and boutique lodging for a relaxed yet elevated setting.
• Value Considerations: Inclusive experiences and intimate venues create memorable programs where guest connection and experience take center stage.
• Best for: Incentives, executive retreats
• Hotel Options: The SOMM Hotel & Spa, Willows Lodge 

The Power of Place

Seattle offers a wide range of neighborhoods that support different goals, group sizes, and program styles. Strategic venue sourcing is about aligning location with experience, flow, and value. Whether you are planning a large conference, an executive retreat, or a creative activation, choosing the right Seattle neighborhood allows you to design a program that feels intentional, efficient, and memorable for every guest.

Need help sourcing your next Seattle meeting, conference or event? Contact SHW!

---

Cheryl Barnet, SHW’s Senior Director of Venue Sourcing, Housing & Event Tech, brings over 25 years of experience in hotel and facility management to her role. Renowned for her ability to identify the ideal venues that align with clients needs, she specializes in securing both international and local hotel brands, as well as boutique experiences that showcase local splendor. Cheryl leads our expert sourcing team and leverages an extensive network of contacts and industry insights to secure the best rates and concessions, providing you with seamless sourcing solutions.

Employee Spotlight

Q&A with Gabbie Gobel, Event Coordinator, Staffing & Recruiting

by Julie Keaton, SHW VP of Engagement

At SHW, our team is filled with passionate professionals who bring creativity, dedication, and heart to every event. One such team member is Gabbie Gobel, our Event Coordinator specializing in Staffing & Recruiting. In a short time, Gabbie has become an essential part of team and embraces every challenge as an opportunity to learn and grow.

In this Q&A, Gabbie shares her journey to SHW, her favorite projects, and the experiences that make working in events, and in Seattle, so rewarding.

Q: What brought you to SHW, and how has your career evolved since you started?

A: When I was job hunting, a friend who had worked with SHW asked if I’d be interested in joining the team. A few weeks later, I started, and now, over a year later, I’m loving it more and more each day! I stepped into this role without prior experience planning events at this scale, but I learn something new every single day. It’s been incredibly rewarding to watch my career grow and evolve in ways I never imagined.

Q: Can you share a bit about your background before joining SHW?

A: I was raised in Washington for most of my life. After high school, I moved to Arizona to attend Grand Canyon University, where I earned a degree in Entrepreneurial Studies with a minor in Marketing. When I returned to Washington, I spent a few years on Nordstrom’s Styling team, and from there, I found my way to SHW!

Q: What does your current role entail, and what do you enjoy most about it?

A: I’m currently an Event Coordinator, focusing on Staffing & Recruiting. I truly enjoy connecting with our seasonal Event Staff Team and being onsite to support them while watching our programs come to life. I also love collaborating with our Event Managers. I look at every SHW program as an opportunity to learn something new, refine my skills, and grow as an event industry professional.

Q: What’s the most exciting project you’ve worked on recently?

A: Last November, SHW helped produce a health and wellness program called Eudēmonia Summit, and I had the pleasure of being part of it. Our team collaborated with so many talented event professionals who helped bring this incredible program to life. This was the first large-scale event I worked on, and it truly opened my eyes to the hard work, dedication, and late nights required to create a meaningful and successful event. I’m excited to be working on this project again next month and can’t wait to see what we accomplish this time!

Q: What’s your favorite thing about working at SHW?

A: There are so many reasons I love working at SHW, but I’d probably say it’s the way everyone takes the time to help each other out. Whenever someone needs a second set of eyes, there’s always someone willing to step in. SHW isn’t just an event planning company—it’s a family.

Q: What’s your favorite Seattle experience? 

A: I have two favorite places in Seattle. The first is the Ballard Farmers Market on Sundays. I love seeing the community come together, supporting one another, and watching how much it has grown over the years. There’s truly nothing else like it, especially in the fall with the crisp air and colorful leaves. My second favorite spots are the many beaches just outside the city, each with its own charm and beauty.

Q: Any hobbies or interests outside of work that inspire you?

A: I absolutely love spending time outdoors, especially soaking up the sunshine and traveling. Being surrounded by friends and family is where I feel happiest. I’ve always had a passion for reading, not just for enjoyment, but as a way to explore new ideas, learn, and experience different cultures. Growing up, I was part of a big board and card game family, and that tradition has stayed with us. No matter where we are, you can count on us to break out a game and share plenty of laughter and unforgettable moments.

Q: What’s your #1 tip for event planners?

A: Having a solid event staff team is a true game changer when working on a large event. Not only does it help ensure the program runs smoothly, but it also takes the stress of managing the small details off your plate. By strategically placing SHW Event Staff where they’re needed most, planners can focus on the bigger picture while knowing that every aspect of the event is being handled with care and precision.

Gabbie Gobel’s experience highlights what makes SHW unique: a team-driven culture and the expertise to bring every event to life. From staffing and recruiting top-tier talent to executing large-scale programs with precision, SHW ensures every detail is handled so planners can focus on creating meaningful experiences. With professionals like Gabbie on our team, we turn complex events into seamless, memorable moments.

---

Discover how SHW’s Seattle Event Staffing solutions can elevate your next program— from registration and hospitality to tour guides and transportation support. 

Learn more on our website!