Shabbu Sha

Money through Bidvertiser

2015-03-27T02:40:00.000-07:00

It's been a long time,i like to share my viewers some important points , which i learned or known few days ago.

All of us work, do business, do any work to fill our stomach's .

Think, If god made us our body without stomach, we all be happy, we will be lazy, no need of food, no need to work, no need of money, thus no value for money.But it is not possible.

Hence, we all starve for food, and we all want money.

Money, money, money........Very Important in every body's life.

But all want Easy money,not to do any thing...but we should get money..Is it possible???? A Big Question in our life.
We always think of that, by lottery if we get money,or by hereditary...no pain but we are gaining money here.

By joining Web analytics, and came to know about blogs, i was so exicited about blogs, i came to know by blogs we can earn money, i tried to create adsense account for my blog, but i failed lot of times, frankly speaking, i haven't tried with study, but simply i tried so i failed.So i am trying now with study.

I also tried BidVertiser,so want to tell you about that.:

Go to the Below link, it is self explainable.You will like to know about that, it is a free entry.

http://www.bidvertiser.com/bdv/BidVertiser/bdv_login.dbm

http://www.bidvertiser.com/bdv/bidvertiser/bdv_ref.dbm?Affiliate_ID=25&Ref_Option=pub&Ref_PID=425757

Sign up with this and just go and enjoy.

Make money , by just publishing ads on your website(Blog). Follow the basic rules and make money of it.It is so simple

Teacher -student

2013-11-20T08:34:00.001-08:00

There is a story many years ago of an elementary teacher. Her name was Mrs. Thompson. And as she stood in front of her 5th grade class on the very first day of school, she told the children a lie. Like most teachers, she looked at her students and said that she loved them all the same. But that was impossible, because there in the front row, slumped in his seat, was a little boy named Teddy Stoddard. Mrs. Thompson had watched Teddy the year before and noticed that he didn’t play well with the other children, that his clothes were messy and that he constantly needed a bath. And Teddy could be unpleasant. It got to the point where Mrs. Thompson would actually take delight in marking his papers with a broad red pen, making bold X’s and then putting a big “F” at the top of his papers. At the school where Mrs. Thompson taught, she was required to review each child’s past records and she put Teddy’s off until last. However, when she reviewed his file, she was in for a surprise. Teddy’s first grade teacher wrote, “Teddy is a bright child with a ready laugh. He does his work neatly and has good manners. He is a joy to be around.” His second grade teacher wrote, “Teddy is an excellent student, well liked by his classmates, but he is troubled because his mother has a terminal illness and life at home must be a struggle.” His third grade teacher wrote, “His mother’s death has been hard on him. He tries to do his best but his father doesn’t show much interest and his home life will soon affect him if some steps aren’t taken.” Teddy’s fourth grade teacher wrote, “Teddy is withdrawn and doesn’t show much interest in school. He doesn’t have many friends and sometimes sleeps in class.” By now, Mrs. Thompson realized the problem and she was ashamed of herself. She felt even worse when her students brought her Christmas presents, wrapped in beautiful ribbons and bright paper, except for Teddy’s. His present which was clumsily wrapped in the heavy, brown paper that he got from a grocery bag. Mrs. Thompson took pains to open it in the middle of the other presents. Some of the children started to laugh when she found a rhinestone bracelet with some of the stones missing, and a bottle that was one quarter full of perfume. But she stifled the children’s laughter when she exclaimed how pretty the bracelet was, putting it on, and dabbing some of the perfume on her wrist. Teddy Stoddard stayed after school that day just long enough to say, “Mrs. Thompson, today you smelled just like my Mom used to.” After the children left she cried for at least an hour. On that very day, she quit teaching reading, and writing, and arithmetic. Instead, she began to teach children. Mrs. Thompson paid particular attention to Teddy. As she worked with him, his mind seemed to come alive. The more she encouraged him, the faster he responded. By the end of the year, Teddy had become one of the smartest children in the class and, despite her lie that she would love all the children the same, Teddy became one of her “teacher’s pets.” A year later, she found a note under her door, from Teddy, telling her that she was still the best teacher he ever had in his whole life. Six years went by before she got another note from Teddy. He then wrote that he had finished high school, third in his class, and she was still the best teacher he ever had in his whole life. Four years after that, she got another letter, saying that while things had been tough at times, he’d stayed in school, had stuck with it, and would soon graduate from college with the highest of honors. He assured Mrs. Thompson that she was still the best and favorite teacher he ever had in his whole life. Then four more years passed and yet another letter came. This time he explained that after he got his bachelor’s degree, he decided to go a little further. The letter explained that she was still the best and favorite teacher he ever had. But now his name was a little longer—the letter was signed, Theodore F. Stoddard, M.D. The story doesn’t end there. You see, there was yet another letter that spring. Teddy said he’d met this girl and was going to be married. He explained that his father had died a couple of years ago and he was wondering if Mrs. Thompson might agree to sit in the place at the wedding that was usually reserved for the mother of the groom. Of course, Mrs. Thompson did. And guess what? She wore that bracelet, the one with several rhinestones missing. And she made sure she was wearing the perfume that Teddy remembered his mother wearing on their last Christmas together. They hugged each other, and Dr. Stoddard whispered in Mrs. Thompson’s ear, “Thank you Mrs. Thompson for believing in me. Thank you so much for making me feel important and showing me that I could make a difference.” Mrs. Thompson, with tears in her eyes, whispered back. She said, “Teddy, you have it all wrong. You were the one who taught me that I could make a difference. I didn’t know how to teach until I met you.”

jo bi hoga ache ki liye hoga :)

2013-04-23T00:20:00.002-07:00

Me: God, can I ask You a question?
God: Sure
Me: Promise You won't get mad
God: I promise
Me: Why did You let so much stuff happen to me today?
God: What do u mean?
Me: Well, I woke up late
God: Yes
Me: My car took forever to start
God: Okay
Me: at lunch they made my sandwich wrong & I had to wait
God: Huummm
Me: On the way home, my phone went DEAD, just as I picked up a call
God: All right

Me: And on top of it all off, when I got home ~I just want to soak my feet in my new foot massager & relax. BUT it wouldn't work!!! Nothing went right today! Why did You do that?
God: Let me see, the death angel was at your bed this morning & I had to send one
of My Angels to battle him for your life. I let you sleep through that

Me (humbled): OH

GOD: I didn't let your car start because there was a drunk driver on your route that would have hit you if you were on the road.

Me: (ashamed)

God: The first person who made your sandwich today was sick & I didn't want you to catch what they have, I knew you couldn't afford to miss work.

Me (embarrassed):Okay

God: Your phone went dead bcuz the person that was calling was going to give false witness about what you said on that call, I didn't even let you talk to them so you would be covered.

Me (softly): I see God

God: Oh and that foot massager, it had a shortage that was going to throw out all of the power in your house tonight. I didn't think you wanted to be in the dark.

Me: I'm Sorry God

God: Don't be sorry, just learn to Trust Me.... in All things , the Good & the bad.

Me: I will trust You.

God: And don't doubt that My plan for your day is Always Better than your plan.

Me: I won't God. And let me just tell you God, Thank You for Everything today.

God: You're welcome child. It was just another day being your God and I Love looking after My Children...

Divine Evolution

2013-04-22T22:54:00.002-07:00

A boy was born to a couple after eleven years of marriage. They were a loving couple and the boy was the apple of their eyes.
One morning, when the boy was around two years old, the husband saw a medicine bottle open. He was late for work so he asked the wife to cap the bottle and put it in the cupboard. The mother, preoccupied in the kitchen, totally forgot the matter.
The boy saw the bottleand playfully went to it and, fascinated withits color, drank it all. Ithappened to be a poisonous medicine meant for adults in small dosages.
When the child collapsed, the mother hurried him to the hospital, where he died. The mother was stunned; she was terrified. How would she face her husband?
When the distraught father came to the hospital and saw the dead child, he looked at his wife and utteredjust four words.
“I Love You Darling.”
The husband’s totally unexpected reaction isproactive behavior. The child is dead. He can never be brought back to life. There is no point in finding fault with the mother. Besides, if only he have taken time to putthe bottle away, this would not have happened.
No point in attaching blame. She had also lost her only child. What she needed at that moment was consolation and sympathy from the husband. That is what he gave her.
Sometimes we spend time asking who is responsible or who’s to blame, whether in arelationship, in a job or with the people we know and miss out on the warmth in human relationships we couldreceive by giving each other support.
After all, shouldn’t forgiving someone welove be the easiest thing in the world to do?
Treasure what you have. Don’t multiply pain, anguish and suffering by holding onto forgiveness. Let go of all your envies, jealousies, unwillingness to forgive, selfishness, and fears and you will find things are actuallynot as difficult as you think.
If everyone could look at life with this kind of perspective, there would be fewer problems in the world.

Girls Be Careful

2013-04-22T02:19:00.000-07:00

Girls Be Careful
Share this please ..
I really felt that this will be very helfull :) follow this.. and be Happy and be Careful

1) What should a woman do if she finds herself alone in the company of a strange male as she prepares to enter a lift in a high-rise apartment late at night?

Experts Say: Enter the lift. If you need to reach the 13th floor, press all the buttons up to your destination. No one will dare attack you in a lift that stops on every floor.

2) What to do if a stranger tries to attack you when you are alone in your house, run into the kitchen.

Experts Say: You alone know where the chili powder and turmeric are kept.And where the knives and plates are. All these can be turned into deadly weapons. If nothing else, start throwing plates and utensils all over.

Let them break. Scream. Remember that noise is the greatest enemy of a molester. He does not want to be caught.

3} Taking an Auto or Taxi at Night.

Experts Say: Before getting into an auto at night, note down its registration number. Then use the mobile to call your family or friend and pass on the details to them in the language the driver understands .Even if no one answers your call, pretend you are in a conversation. The driver now knows someone has his details and he will be in serious trouble if anything goes wrong. He is now bound to take you home safe and sound. A potential attacker is now your de facto protector!

4}What if the driver turns into a street he is not supposed to - and you feel you are entering a danger zone?

Experts Say: Use the handle of your purse or your stole (dupatta) to wrap around his neck and pull him back. Within seconds, he will feel choked and helpless. In case you don’t have a purse or stole just pull him back by his collar. The top button of his shirt would then do the same trick.

5} If you are stalked at night.

Expert Say: enter a shop or a house and explain your predicament. If it is night and shops are not open, go inside an ATM box. ATM centers always have security guards. They are also monitored by close circuit television.
Fearing identification, no one will dare attack you.

After all, being mentally alert is the greatest weapon you can ever have.

Heart Touching........Sachi /Jhuti Maa...:)

2013-04-22T02:15:00.001-07:00

Heart Touching..
Ek 8 Saal Ke Bachhe Ki Maa Mar Jati Hai
Ek Din Uske Papa Ne Pucha Ki
Beta Tujhe Apni Nayi Maa Aur
Mari Hui Maa Me Kya Fark Laga ???
To Wo Ladka Bola,
Meri Nayi Maa Sachhii Hai Aur
Mari Hui Maa Jhuti Thi,,!
Ye Sunke Us Admi Ko Jhatka Sa Laga
Aur Bola "Kyu Beta , Esa Kyu Lagta Hai?
Jisne Tujhe Janm Diya Wo Jhuti Aur
Kal Ayi Hui Maa Sachhi Kyu Lagti Hai?
Ladka Bola, Jab Me Masti Karta Tha,
Tab Maa Kahti Thi
"Agar Tu Isi Tarah Masti Karega To,
Tujhe Khana Nahi Dungi"
Me Fir Bhi Bahut Masti Karta Rahta
Aur Mujhe Pure Gaanv Se Dhund Kr Laati
Apne Paas Bethakar Apne Hatho Se,
Khana Khilati Thi..!
Aur Ye Nayi Maa Kahti Hai Ki
Agar Tu Isi Tarah Masti Karega To,
Tujhe Khana Nahi Dungi"..
Aur Sach Me Usne Aaj
Mujhe 3 Din Se Khana Nahi Diya..

2013-04-08T00:18:00.002-07:00

Might be of interest to you , if your are designing solution around social media
Growth of Pin-it social media .
Pinterest, the darling digital pin board that’s turned the social media world upside down, is now a top traffic driver for brands. That’s a good sign marketers should get their butts up to speed on the latest pinning tips and tricks.
Fortunately for you, MDGadvertising has created an infographic explaining the nooks and crannies of the social network. Many brands — such as Etsy, Real Simple, Whole Foods and West Elm — are on board and have already amassed significant followings.
This infographic explains some Pinterest basics, such as explaining what a Pin, Repin and Board are, and provides five tips. You should first decide whether Pinterest is a fit for your product. Selling life insurance? This might not be a helpful platform for you. If you think Pinterest is right for your brand, go ahead and add a “Pin It” button to your site. Make sure to use great visuals. Pin products you love but don’t sell — this site isn’t all about self-promotion. Add some early Pinterest all-stars and learn from their strategies.
You’re probably not surprised that 87% of Pinterest users are women. However, you may not realize that the site has a significant age range, with 80% of users fairly evenly distributed between 25 to 54. If you haven’t caught the Pinterest bug yet, be assured many others have. According to a comScore report, it was the fastest standalone site in history to pass the 10 million users mark, which happened in January.

SITE CATALYST ADD ONS

2013-04-04T07:08:00.003-07:00

The site catlyst also includes some of the other properties like:

Site catalyst reporting.

The measures(metrics) like page views,visitors,visits etc

Data ware house.

It is a collection of the data base.

Site catlyst Click Maps.

Using this we can trace the data.

Site catlyst Dashboard player.

It is news feed in that url.

Site catlyst Direct Access.

Site catlyst Widget

Report Builder

IT generates the report of the website at last.

Three main points in omniture implementation

2013-04-04T07:08:00.001-07:00

1.Reporting
The reporting part includes the site metrics i.e measures of the web site like page views,visitors etc.
2.implementation
The implementation ijcludes basic implementation and custom implementation.

js code(java script code)
Tool administration

3.Analysis
The analysis is done on the web site url using the web analytics tools

OMNITURE REPORT SUITE

2013-04-04T07:06:00.002-07:00

Create a report suite,
It includes a columns like:

Suite id
suite title
url
time zone
estimate pageviews per day
base currency

The above is for omniture but in Google analytics one of the above point that is “estimate page views per day” will not be there.
In google analytics that is disadvantage,the omniture tool is costly, it is a contract based,so we can ask the data loss if….
omniture has a harddisk space.
Thus the small difference we can see in omniture tool and google analytics tool in web analytics.

Competetion in business era

2013-04-04T06:00:00.002-07:00

Competetion in business era

Many inventions and innovations are the result of the inventor’s seeing new and different relationships among objects, processes, materials, technologies and people. Example – cell phone with camera. Nokia has sold more cameras than Sony, Canon, Kodak, Samsung, Olympus, Nikon, Fuji etc., even though NOKIA’s main line of business is not cameras. Airtel has sold more music than HMV, Sa-Re-Ga-Ma etc though their main business is not music. One can’t say where the competitor is hidden – difficult to detect and even more difficult to beat!!!!!!!!!

SharePoint site

2013-04-04T05:59:00.001-07:00

A SharePoint site is a Web site that provides a central storage and collaboration space for documents, information, and ideas. A SharePoint site is a tool for collaboration, just like a telephone is a tool for communication, or a meeting is a tool for decision making. A SharePoint site helps groups of people (whether work teams or social groups) share information and work together. For example, a SharePoint site can help you:
* Coordinate projects, calendars, and schedules.
* Discuss ideas and review documents or proposals.
* Share information and keep in touch with other people.
SharePoint sites are dynamic and interactive — members of the site can contribute their own ideas and content as well as comment on or contribute to other people’s.

The power of FLEX TRACK

2013-04-04T05:58:00.002-07:00

1. Reduce risk and gain audit compliance.
2. Save 10-15% on the cost of your contingent workforce.
3. Obtain control over any rogue expenditure.
4. Decrease your time to hire by 5-10 days.
TRACK RECORD
1. Billions Of dollars in contingent spend managed.
2. Seamless integration with your back office.
3. Millions Of timesheets processed.
4. Tens of thousands of contractors have used flex track.
5. SAS 70 /CICA 5970 TYPE II COMPLIANT.
Flex track is a fully automated MSP, VMS and back-office processing services company that helps Global 2000 clients and employment agencies manage their contingent workforce. Flex track makes contractor and vendor management easy.

Products of omniture

2013-04-04T05:58:00.000-07:00

Site Catalyst, Omniture’s software as a service application, offers Web analytics (client-side analytics).
Search Center+ assists with paid search and content network optimization in systems such as Google’s AdWords, Yahoo! Search Marketing, Microsoft Ad Center, and Facebook Ads.
Data Warehouse, data warehousing of Site Catalyst data.
Test&Target, A/B and MVT (multi-variate testing), derived from Offermatica
Test&Target 1:1, Omniture’s main behavioural targeting solution, derived in part from Touch Clarity, drills down to the individual level of testing.
Discover, an advanced segmentation tool.
Insight, a multichannel segmentation tool (both client-side and server-side analytics). Formerly called Discover on Premise, it was derived from Omniture’s Visual Sciences acquisition in 2007.
Insight for Retail, an Insight offering geared toward multiple online and offline retail channels.
Genesis, a third-party data integration tool (the majority of integrations work with Site Catalyst).
Recommendations offers automated product and content recommendations.
Site Search, an on-demand enterprise search product.
Merchandising, a search and navigation offering for online stores.
Publish, for web content management.
Survey, to gather visitor sentiment.
DigitalPulse, a Web analytics code configuration monitoring tool.
VISTA, server-side analytics.

Omniture dashboard

2013-04-04T05:56:00.003-07:00

The dashboard will be delivered to executives daily and will trend the page views for each page against the previous day as well as the previous same day of the week.
Part 1: Getting the Data
Part 2: Storing the Data
Part 3: Building the Dashboard
In Part 1, we will review how to extract data from your Omniture Site Catalyst report suite using the Site Catalyst Reporting API.
What you will need:
→Understanding of Omniture’s REST API
→Access to a Site Catalyst report suite with data
→A Site Catalyst user with Web Service Access rights
→A server running PHP
→A working knowledge of PHP
→SimpleRestClient.class.php

Aglient technologies using UNICA

2013-04-04T05:54:00.001-07:00

The Agilent Technologies are doing Life Science Analysis, Chemical Analysis and Electronic Test and Equipments.
They need support In Unica Campaign Management and eMessage implementation in Unica Production and Testing Environment.
Products and Services
1.     Marketing Platform
2.     Campaign
3.     e Message
4.     Reports
5.     Support
Unica Campaignis a Web-based Enterprise Marketing Management (EMM) solution that consists of a back-end server, a web server, an ActiveX client, and Unica Marketing Platform security. Unica Campaign enables users to design, execute, and analyze direct marketing campaigns.
e MessageThe Unica eMessage uses the campaign management capabilities to email and mobile channels with the help of the Unica hosted services. Unica eMessage and Unica campaign access Unica hosted services only over SSL (Secure Socket Layer) and only through a specific URL reserved by Unica for your exclusive use.
Unica Hosted ServicesUnica Hosted Services is the collection of servers, back end components, and databases required to assemble, transmit, and track personalized email.
Services provided by Unica Hosted ServicesUnica Hosted Services provides many of the services and interfaces required to create,test, and execute eMessage mailings, including the following.
• eMessage Document Composer
• eMessage user interface elements, including mailing tabs and the eMessageMailings page
• Email transmission
• Execution History report
• Delivery tracking
• Link tracking
• Email deliverability monitoring

java script code for running the tool debugger of omniture

2013-04-04T05:53:00.001-07:00

javascript:void(window.open(%22%22,%22dp_debugger%22,%22width=600,height=600,location=0,menubar=0,

status=1,toolbar=0,resizable=1,scrollbars=1%22).document.write(%22%3Cscript%20language=\%22JavaScript\

%22%20id=dbg%20src=\%22http://www.digitalpulse.omniture.com/dp/debugger.js\%22%3E%3C/%22+%22script%3E%22));

Social Media Sentiment Metrics

2013-04-04T05:52:00.003-07:00

The social media in the web analytics:
Almost all of the social media monitoring (listening) tools provide following metrics to help you understand the sentiment of the conversations about your brand in social media.

Total number of conversation or mentions about a brand, product or topic
Number of positive conversations or mentions about a brand, product or topic e.g. a tweet saying: I love brand ABC
Number of negative conversations or mentions about a brand, product or topic e.g. a tweet saying I hate brand ABC

Many social media analysts use these raw number of positive and negative conversation to monitor the health of their brand, competitor or industry in social media (positive is good and negative is bad, unless that conversation is about your competitor).
However, these numbers are not KPIs. For example, if one day there are 100 negative conversation about your brand and the next day you have 50 negative conversations then what does it really mean? On the surface it looks like you have done something good to bring down the negative conversations by 50%. Is it really true though?
To fully understand those numbers we need a little more context. Looking at the total number of conversations about your brand might provide some context. Say, there were total 200 conversations about our brand on day1 and 100 on day two. If we take percentage or ratio of positive conversation to total conversations and ratio of negative conversation to total conversation we find that we did exactly the same on both the day.
On Day 1: Negative Conversations/Total Conversation Ratio = 100/200 = 50%
On Day 2: Negative Conversations/Total Conversation is 50/100 = 50%
As you can see these ratios or percentages provide much more information than the raw number did. Even though raw negative mentions were down, as a percentage your negative conversation were about the same on both the days. This is where many social media analysts and marketers stop and use the above 5 metrics as KPIs. Let’s relist the 5 KPIs discussed so far

Total Conversation about a brand, product or topic
Number of Positive Conversations about a brand, product or topic
Number of Negative Conversations about a brand, product or topic
Ratio or Percentage of Negative Conversations/Total Conversation
Ratio or Percentage of Positive Conversations/Total Conversations

But something is still missing in these metrics. Those who have analyzed social media conversation know that majority of the conversations are classified as “Neutral”. Neutral means that there is no positive or negative sentiment in the sentence or the conversation in which that brand, product or topic is mentioned. In my experiences, over 90% of the conversations are neutral. So let’s take another example to show how that messes up the above KPIs.

Day 1
Total Conversations: 1000
Negative Conversation: 5
Positive Conversations: 10
Negative/Total Conversation = 5/1000 = 0.5%
Positive/Total Conversation = 10/1000 = 1%
Day 2
Total Conversations: 1500
Negative Conversation: 5
Positive Conversations: 10
Negative/Total Conversation = 5/1500 = 0.33%
Positive/Total Conversation = 10/1500 = 0.67%

In the example above, it looks like our positive and negative conversation both dropped on day 2. Though in reality, looking at the raw numbers there was no difference in the volume of positive or negative conversations. It just happened that “neutral” conversations went up on day 2 causing the percent of positive and negative conversations to go down.
So as you can see, in this case raw numbers are a better indicator than the percentages or ratios. So you can see how none of the above 5 KPIs provide an accurate view of sentiments of conversations in the social media. We need a better KPI.

Sentiment Indicator
I use another KPI, that I call “Sentiment Indicator” or “Sentiment Index”, which in my opinion, is a better indicator of sentiment then other metrics that we discussed. Here is how I calculate “Sentiment Indicator”:
Sentiment Indicator = (Positive Conversations – Negative Conversations)/(Positive Conversations + Negative Conversations)

(Note: Even though neutral comments are still good for analysis, I do not use them in my calculations of Sentiment Indicator.)
Using our example above Day 1, The Sentiment Index will be 10-5/(10+5) = 33%, which is exactly the same as that on the Day 2.
This metrics is more actionable than other metrics. If it goes in negative direction that means we are getting higher number of negatives as compared to positives and it is time to get into action. If it goes in the positive direction then we must be doing something good and time to find out what that is. Also, many times I will use the volume of conversation along with it to make sure that while we are maximizing the positive conversation we are also enabling the total conversation volume to go up.

Web analytics products in Omniture implementation

2013-04-04T05:52:00.001-07:00

1.site catalyst :It is an entry level,it is a real time data,which is limited,here limitation of how many keylevels we can see.
2.Discover:Segmentation capability is there,sampled data .high level analysis.
3.Data warehouse:Exact number of count is there,it takes long time to generate or reflect.
For this three ,implemnetation is same.

Phases of Webanalytics

2013-04-04T05:50:00.003-07:00

1.Consulting
Understanding the bussiness problem and getting the solution.
Inputs from us and inputs from them.
The gaps have to be studied.
Understand the reasons how they fail.
2.Implementation
3.Analysis of data and reporting
4.Optimization.
5.Maintaince
Feedback or changes any required.

Perspective or Aspects of Web Analytics

2013-04-04T05:50:00.001-07:00

1.Code
2.Bussiness
3.Strategy
a.Tactical aspect
b.Strategic aspect
c.Operational aspect

Campaign management Ads

2013-04-04T05:48:00.000-07:00

House ads ublishing home or their own products.

Ex: GOOGLE publishing Google chrome
It is also known as open campaign.
Road block campaign ads:
The same ad in all places like in LB,MPU,Dynamic(overlay ad),sky scrapper ad
The flas ad is a limit of 40 kb,or 15 secs ad.
Third party ads:
Design according to the requirement .which is more appropriate etc.

Edge Rank Score in Social media

2013-04-04T05:44:00.003-07:00

Increasing the affinity between your content and your audience is no easy task. However, there are certainly a number of key tactics that can be employed to better your chances of increasing engagement and as a result improving the EdgeRank score that your content and page carries.
Assets - Facebook posts that include videos, photos and links carry more weight than posts without. As a result, it has now become important to not only draft the right content, but to also ensure that you have the right assets to accompany your posts. Additionally, from a user experience point-of-view, creating assets that jump out of user news feeds due to intriguing and unique visuals are far more likely to receive engagement and grab the attention of users than those that are simply stand-alone text or links.
Include a clear call-to-action - Something that a large number of brand pages still don’t make the most of is the simple use of a clear or exciting call-to-action within wall posts. Often, the simplest calls to action such as ‘click Like’ or ‘this versus that’ turn out to be the most engaging. As a result, these types of ‘high engagement’ posts should regularly be balanced with more detailed posts on an ongoing basis. However, even when posting a more detailed post, including a call-to-action is essential in order to increase the chances of reaching the most effective level of engagement.
Variety - Adding variety to the types of posts not only makes for a richer user experience but also contributes significantly to your EdgeRank score. A few examples of different types of posts include videos, images, polls and links. Of course, within each of these types of posts there is then another layer – in that each video, image or link posted should also be different from the next. It’s always a good idea to minimise the repetition of assets as much as possible.
Links - It is important to include links where relevant within posts, however, linking to the same source more than once should always be avoided. Despite the common misconception that your Facebook page can be used to constantly drive traffic towards a particular web page or promotion via a link, the more frequent the same link is used, the less weight it actually carries. As a result, it is less likely future posts including that link will show up within user news feeds. Using link shorteners such as bit.ly to change the link can have a slightly positive effect, however, this is only slight.
Timing & frequency - Monitoring your posts to find out what is the best time to reach your audience is also very important, as the longer the content has been posted, the less weight it carries. Additionally, experimenting with the frequency of posting helps to ensure content strategies are more effective by discovering how many posts is the optimum amount to put out each day and week. Posting too much can often appear spammy and should always be avoided. However, if you are not posting enough you may be missing out on opportunities to reach your audience. Finding this balance is key.
With an increasing number of brands looking to social media as a key part of their overall marketing and PR campaigns, it is important to always keep in mind the fact that Facebook and the way it works as a platform is constantly evolving. In light of this, the introduction of key algorithm changes such as EdgeRank mean that, for brands and social media agencies, the key is to not only stay up-to-date with how these algorithms work, but also to become adaptable in their approach, constantly monitoring and tweaking their tactics in order to ensure that each social media outreach campaign is as effective as possible. As a result, the key factor at the heart of any successful Facebook campaign is still engagement and the creation of content that is exciting, unique, and interactive.

Phases in Campaign

2013-04-04T05:44:00.001-07:00

1.Requirement gathering
2.planning phase
3.Execution phase
4.Analyzing phase
5.Reporting phase
6.Return on investment(ROI)
Once campaign is completed QA(quality assurance) have to check it out.
order id have a placements
160*600
720*90
300*250
FOR this single or multiple creatives assaigned.
CPM(COST PER 1000 IMPRESSIONS)
CPC(COST PER CLICK)
CDA(COST PER ACTION) like conversion taking place,form filling,interaction with add
CPD(COST PER DAY)

Reasons of Underdelivery and Overdelivery

2013-04-04T05:43:00.001-07:00

UNDERDELIVERY REASONS
1. Target audience not met
2.It is not so impressive or creative.
3. Road block
OVERDELIVERY REASONS
More than impressions which is assumed thus money is waste or gone.Hence stop the campaign and use the road block ad.
The reason may be it is regular no other campaign is there thus it is a over delivery.