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Google Analytics is a web analytics service offered by Google to tracks and reports website traffic. Google launched the service in November 2005. Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics analysis can also identify where visitors came, How long they stayed and also their geographical position.

Visits

Using the google analytics we can identify the visitor on the websites and blogs.

Visits represent the number of times the website was visited, without regard to repeat visitors.
Page views represent the total number of pages that visitors looked at on our site.
Visitors represent the number of actual people that visited our site.

These visits can classified as

Direct visit / Natural visit
Referral visit
Social media visit
Organic visit

Direct visit

Visitors who visited the site by typing the URL directly into their browser. 'Direct' can also refer to the visitors who clicked on the links from their bookmarks / favorites, links within emails, or links from documents.

Referral visit

Visitors referred by links on other websites.

Social media visit

The social media vistit occure from twitter, facebook.

Organic visit

Visitors referred by an unpaid search engine listing, e.g. a Google.com search.

Get Started With Google Analytics

To install google analytics, first we need the google analytics account. If you have a google account, then we can set up google analytics with that google account. The account Set up can be done in the following steps.

Login to your google analytics through google.com/analytics.
Click Sign In on right side of the window.
Click Analytics button and you will redirect to the following page.

Click Sign Up button and it will redirect to the following page which shows the information of our website.

Select the website tracking ID, it will be default. And setting up the account by adding account name.
Setting up the property by adding the website name or blog name.
Add the website or blog URL in the next text box with https:// certificate for the security of sites.

Select the Industry category as per the website's requirement. For a blog we can add reference or other option.
Choose the Reporting Time zone as per the working country. Here we can choose India as per our choice.
After setting up the account click the Get Tracking ID button.
You will get a google Analytics terms and conditions, which you have to agree by click I Accept.

Then copy the Tracking ID
Go to our blogger.
Take settings > Other and paste Id on google analytics text box.
Click save settings and go back to analytics page.
Copy the tracking code. Because we have to install this on every pages of website to know the website status.
Go to blogger. Select Theme > Edit HTML. Paste code inside the head section (before </head>).
Click Save Theme.
Now Analytics tracking code is installed.
Then go to Google analytics. Click on All Website Data on the top left hand side and choose website data.
Next step is to view the google analytics data. For this go to google analytics page and click Real time > Overview. Then we can get the real time tracking overview of our website or blog.

As follow the tracking procedures, we get the current position of websites like number of visits, devices used for visit, time of visit etc

You may also like to visit my previous post "Webmastertools and verification".

SHAFAS KS

Google Webmaster Tools and Verification Techniques

2017-07-13T22:27:00.000-07:00

Google Webmaster Tools

The Google Webmaster Tool now termed as Google Search Console, It’s a platform for Google to advice webmasters for optimizing their websites and also allows webmasters to check indexing status and optimize visibility of their websites and it is a free tool or service by Google to the webmasters.

Other important advantage of using this tool is, It helps you to identify the issues with our website and helps to know spam issues in the websites.

Verification using webmaster tool

Create a blog in your blogger.com account

Copy the URL of blog with .com extension. ( If showing the country specific extension(.in), remove it and type with .com and give” /ncr “ (eg: http://shafasksseo.blogspot.com/ncr).Then Press Enter key and copy the blog URL with .com extension.

Go back to webmaster tools and paste the URL in the text box provided in the home page with “Add a Property” button.

Click ”Add a Property” button.

You will be redirected to a page with various verification methods. For blog, select the “HTML tag” verification method and copy the “Meta tag” data given in the text box. (eg: <meta name=”google-site-verification” content=”Hbp…..” />

Go back to Blogger Dashboard and click on, Theme and Edit Html. This will allow you to edit the html of your blog template.

Find the <head> section in your template’s html code and paste the copied “meta tag” data inside this head section code. Click on “Save theme” button.

Go to “Search Console” and press “Verify” button.

Now you will get a green tick with message, saying “ Congratulations, You have successfully verified your ownership of http:// yourblogname.blogspot.com.

Fetch As Google And Submit To Index

After clicking the continue from the verification message, the page will redirect to the blog dashboard.

On the left side of the screen, we can see the "Crawl" option. Click on it and choose "Fetch as Google" option.
The page will redirect to the following screen

If you need to fetch entire blog, then leave the text box blank. Otherwise enter the URL of the page you need to indexed.
Click the "Fetch" button.
After indexing has finished, there will be a "Request Indexing" button on the screen.
You will be given the options of "Crawl Only This URL" ( fetching/submitting one specific page) and "Crawl This URL and its Direct Links" (index the blog and its links).
Select as per the need and click Go.
Wait for the indexing to complete and you are done.

Crawl Errors

Crawl errors is one of the most popular features in Webmaster Tools. Google consider it as an important factor because the crawl error is mostly effect on SEO work of the websites. So we want to remove the crawl errors. 404 Page error which is one of the exam of crawl error.

The crawl errors have mainly two section,

Site error
URL error

Site error :

The site error which shows the main issues of the past 90 days overview of our website, Prevented by the Googlebots.

URL errors:

The URL errors is occur in the website due to url issues such as broken links, page not found issues.

By solving these crawl errors the website performance can improved and seo work is also progress,

One of the crawl error is 404 error page. When the google bots try to crawl the page, If the page is not found they bots report it as a crawl error. These issues can permanently remove using redirection technique.

Redirection

The redirection which is one of the important technique in which changing the old url to new url.Through the redirection process the errors can be avoid. There are two types of redirection technique, Permanent redirection 301 and Temporary redirection 202.

Permanent redirection 301

The permanent redirection is one of the technique in which redirecting the one page to other page permanently. By Permanent redirection all the page value is move form old url to new url.

Sample code for 301 redirection:

redirect 301 /old-url/ new url

Temporary redirection 302

The temporary redirection s one of the redirection technique which redirect one page to other page temporarly.

Sample code for 302 redirection:

redirect 302 /old-url/ new url

Search Analytics

From the search analytics we can identify the number of click, Impression, CTR, Positions etc. So the Search Analytics is one of the important interface to analyze our website progress.

From the Search analytics we can also identify the Queries , Country, Pages, Devices, Search type and dates.

Queries : The queries which gives the entire focusing keyword used in the website and their clicks.

Countries: The country which specify from the country which the click, visits coming.

Devices: Specifies the form the device through which the visits and clicks occur.

Shafas K.S

On Page Optimization in SEO

2017-07-11T23:45:00.002-07:00

SEO On-page optimization

In the search engine optimization, on-page optimization refers to factors that have an effect on the Web site or Web page listing in a search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.

Head section optimization

Head section optimization mainly focuses on the snippet and it includes seo title, url, and meta description.

Snippet can make more attractive by using the star rating is termed as rich snippet.

1. Title tags

Define the title of your web page or document. They’re mostly used to display preview snippets of our web pages. When we are writing our title tag, it should be always short, clear and does not contain but duplicate content from the page content.

Example: <head>

</head>

The ideal length of a title should 50 – 60 characters or 512 pixel. If our title tag exceed 60 characters, Google will only show the first 60 characters.Google cannot display long sentences which have more than 512 pixel width ,When it exceed more than 60 characters, The google should display the search result as

The title tag represents the whole content of your webpage. So we must care about these things,

No spelling mistakes.

No grammatical errors.

Title should be boldThe title must be clear and impressive.

The title must be clear and impressive.

Never use the same title to all your web pages, that means the title should be unique

Do not use full capital letters only we can add capital letters at the begging of a word.

2.URL

A URL is mainly used to point webpage, a component of a webpage or a program on a website. The resource name consists of:

A domain name identifying a server or the web service.

A program name or a path to the file on the server.

3. Meta description

Meta description is a short description about the web services and focusing ares also an important one. We cannot avoid it and if we does not give meta description, The google automaticaly take the contain as meta description.

So we must care about these things

Short description.
Limit with in 20 words.
Unic

For a page the meta description should be in 155 to 160, That is pixel width of 1024.

Body section optimization

Body tags:

H1, H2, H3, H4, H5, H6 are the body tags. H1 tag is the identity part of body section. H1 tag are generally used for main heading. 8-10 words can be used in H1 tag. If the H1 is not specified, google take heading from H2 tag.

<h1>This is heading 1</h1>
<h2>This is heading 2</h2>
<h3>This is heading 3</h3>
<h4>This is heading 4</h4>
<h5>This is heading 5</h5>
<h6>This is heading 6</h6>

Content optimization

Content is the most descriptive part of the website. Content can be a text, link, images or any other things. The main part or visible part of content is anchor text which is hyperlink added to the text. Hyperlink can act as a link. So focused keyword should not be used as anchor text.

Rules which be followed content is writing are

Starting sentence can be include focusing keyword.
Use simple sentences upto 20 words.
Put space before full stop and comma.

Keyword Density

The keyword density which specify the number of keywords appears on that page compared to the total number of words on that page. 2-5% is the normal way and keyword density depends upon the length of the content.

Image optimization

It is based on mainly 3 factors

Alt name
File name
Content which is near to the image

The Alt tag is probably the most important image optimization factor,Alt stands for alternate.

Authorship optimization

Authorship optimization is the way to connect the article authors with google profile. It disclose the identity of the author to the content readers. Attribute rel="author" confirms the authorship. Through authorship, it improves the validity and identity of the article.

How to do authorship optimization

Create a google plus profile.
Give the label name on your page. Then click LINK button > Add URL of google plus profile > OK
At the left top of the page, click HTML > Add attribute rel="author" into the anchor tag.
Save the page.

I have already publish a blog post about Evolution and History of SEO

Shafas K.S

Evolution and History of SEO

2017-07-10T22:30:00.000-07:00

Evolution and History of SEO

Search engine optimization (SEO) is the process of affecting the visibility of a webpage or a website.

On-page optimization

In the search engine optimization, on-page optimization refers to factors that have an effect on Web site or Web page listing in a search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.

Off-page optimization

In search engine optimization, off-page optimization refers to factors that have an effect on the Web site or Web page listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page. Examples of off-page optimization include things such as link popularity and page rank

Search engine works based on the following steps:

crawling
catching
indexing

Crawling is the process of crawling websites to get information about that website. After taking snapshot it is saved in the database. This is done by web crawlers or spiders or robots.

Catching is fetching data related to the website and storing it in the database.

Indexing is the process of listing the fetched web pages. Web masters controls website related activities.

SEO TYPES

classified into two categories:

• White Hat SEO

• Black Hat SEO

White Hat SEO is the ethical practice of optimizing web pages and the Black Hat SEO is the non-ethical practice of optimizing web pages.

EVOLUTION

Search engines mainly works based on the algorithms. In olden days, search engines were used which is based on the web page contents.These contents are considered as keywords in a web page. Thus users started to practice keyword stuffing like adding too many keywords in web page in order to obtain high rank. The different types of keyword stuffing are adding keywords in blank spaces and adding many keywords and making their pixel size small, meta keyword tag which gives a brief description of web pages.

content specific algorithm was replaced by link specific algorithm by making changes in the algorithm. Those who have more links concerned to a website achieves high rank so users tried to put more links in a web page which ultimately lead to link selling. Thus google provide a quality link specific algorithms. Quality of the page defines the page rank which can be a maximum of 10. Only few websites achieved page rank 10 like US government site etc.

Last page rank updation was done on 2013. High page rank link selling was started to practice by users so Google introduced passing juice external links that is SEO link juice which means websites with high page ranks, if giving more links to another websites then their page rank decreases automatically. Later 2016 April 10 the Google hide the page rank.

Nofollow links

In order to stop that equity passing Google was introduced the new concept rel=”nofollow” in the links.

Eg: <a href=www.sooftloom.com rel=”nofollow”>example</a>

Google adwords and Google adsense

Google adwords is used for adding keywords in advertisements. Pay-per-click is also called as cost per click which is defined as a method of paying website owner on each click. Google adsense used by website publishers for putting advertisements on web pages and earn money when visitors click or view the add.

GOOGLE UPDATES

• Panda updation

Panda updated was done by google in 2011 to remove content spamming. It is also known as farmer updation. The main types of content spamming are content duplication or content plagiarism, using low quality contents with grammatical errors, publishing thinny pages with less content, keyword stuffing, content spinning where paragraphs are spinned. Later 2014 the new versions of Panda was launched to remove the content duplicated websites. And it became permanent filter in algorithm. Web pages or sites which are on threat are saved into sandbox where their ranking is at lower position.

• Penguin updation

Penguin updation was done by google in 2012 is related to removal of link spamming. The various types of link spamming are link exchange, link selling, link farming, wiki spamming that is obtaining links from Wikipedia after editing that content, low quality directories, comment spamming. Guest blogging, adding links in an owners blog by a guest user is also considered as spamming.

• Hummingbird updation

Hummingbird updation was done by google in 2013 is mainly done based on semantic updation. The defect of this updation that can be wrong in certain cases. Rankbrain updation is the new version of Hummingbird updation with more artificial intelligence and also a risky updation. Google started to work automatically based on the users different search queries and the mobile friendly updation was done to make website responsive.

• Pigeon updation

Pigeon updation is related to local SEO where locally serviced ones need to do local SEO to get information about site on local search

• Pirated updation

Pirated updation is copying the data of a site into another one. According to Digital Millenium Copyright Act, we can register complaints against this copying then Google takes necessary steps for that

Shafas k.s

Shafas SEO Analyst

BHPC WATCHES ONLINE BUY FORM FLIPKART

Questions to ask before signing a web design contract

If you are going to signing a web design contract you should ask these questions ?

1. What is the inclusive cost of the project?

2. How long will it take?

3. Is SEO, Information Architecture, and Content Strategy included in the price?

4. Is both design and development included in the cost?

5. Can I get a list of people who will be working on my website and their role in the company?

6. Will my website be built upon a responsive framework?

7. Do you outsource or use freelancers for your projects?

8. Is there a transition plan included?

9 .What platform and CMS will be used, and will I be able to easily edit the content?

10. Is there training provided to use the CMS?

Google Analytics

Google Analytics

Visits

Direct visit

Referral visit

Social media visit

Organic visit

Get Started With Google Analytics

Google Webmaster Tools and Verification Techniques

Google Webmaster Tools

Verification using webmaster tool

Fetch As Google And Submit To Index

Crawl Errors

On Page Optimization in SEO

SEO On-page optimization

Head section optimization

Head section optimization mainly focuses on the snippet and it includes seo title, url, and meta description.

1. Title tags

2.URL

3. Meta description

Body section optimization

Content optimization

Authorship optimization

How to do authorship optimization

Evolution and History of SEO

Evolution and History of SEO