Comments for Shake Gently - advertising technology blog

Comment on KCUR Up to Date with Steve Kraske: Smart Phone Revolution by Dustin Jacobsen

Dustin Jacobsen — Wed, 10 Mar 2010 22:11:21 +0000

Hi Alexis. The program is on KCUR, 89.3 FM from 11 am to noon. It is also available via online streaming or podcast. You can check out http://www.kcur.org/uptodate for more details.

Comment on KCUR Up to Date with Steve Kraske: Smart Phone Revolution by Alexis Ceule

Alexis Ceule — Wed, 10 Mar 2010 22:01:53 +0000

What time tomorrow is your interview with Steve on KCUR? I’m going to the SMCKC mobile meeting at 2pm, so this will be a great precursor.

time please?

Comment on Who Will Become the Location-based Leader? by Alexis Ceule

Alexis Ceule — Wed, 10 Mar 2010 21:59:53 +0000

The GAME IS ON isn’t it Dustin!? I love it! After @ajbombers success with their latest SWARM BADGE party… I can’t help thinking of all the other outstanding business rewards for using this technique. We’re setting up a swarm badge party at Johnny’s Tavern in PV for mid April… working on the same idea for the TRAIN concert at Uptown on April 6th. The hardest challenge I’m facing is finding a list of the badges and the requirements to obtain them. I wonder what rewards Facebook will have… if any. Does Gowalla? Brightkite? Foursquare seems to have come out of the chutes the strongest… at least nationally. Wish I could see your presentation. Rock out with your hawk out!

Comment on Does the One Laptop per Child XO computer move the bar? by 4.0

4.0 — Wed, 10 Mar 2010 00:39:35 +0000

what a cool program. Wish to have like in our country.

Comment on Ad Agency of the Future – What Does it Look Like? by Dustin Jacobsen

Dustin Jacobsen — Fri, 05 Mar 2010 00:42:49 +0000

@Dan – thanks for the links – I’ll check them out.

Comment on Ad Agency of the Future – What Does it Look Like? by Dan

Dan — Thu, 04 Mar 2010 23:12:10 +0000

There are a few other Forrester articles on this topic. One by the blog author you cite above.

http://www.forrester.com/rb/Research/navigating_agency_landscape/q/id/53599/t/2

http://www.forrester.com/rb/Research/connected_agency/q/id/43875/t/2

Comment on Grade A Fancy and Organic Food by Grade A Fancy Maple Syrup

Grade A Fancy Maple Syrup — Mon, 01 Mar 2010 14:38:49 +0000

I’m not sure about Jam but for maple syrup the grade definitely means something. Grade A Fancy maple syrup allows a lot of light to pass through it and has a light taste. Actually a lot of people prefer grade B, this article on maple syrup explains why.

Comment on Point-Counterpoint: ROI of Employee Engagement in Social Media by Rachelle

Rachelle — Thu, 25 Feb 2010 14:21:51 +0000

I believe there is, i agreed with Jared as well.

Comment on Auto strike bad for ad industry by Yachtcharter Griechenland

Yachtcharter Griechenland — Thu, 18 Feb 2010 11:26:08 +0000

Good post, but have you thought about Auto strike bad for ad industry before?

Comment on Web Design: Winning Awards vs. Driving Sales by Dustin Jacobsen

Dustin Jacobsen — Thu, 28 Jan 2010 18:28:47 +0000

@ Jeremy: Agreed. Great design + conversion = awards. To reiterate my summary: balance. Design. User experience. Technology. And there, at the intersection, you’ll find the optimal conversion rate.

@ Lexi: Appreciate the feedback. I should have explained my take on conversion. In the world of ecommerce, conversion = sales. In the world of non-commerce related sites, conversion could be defined as users following the optimal path to accomplish a specific objective. It may be lead generation. Or purely entertainment. Even in the case of a site that focuses on brand awareness, the goal is to increase the value of the brand in the mind of visitors. So yes, balance is the key to it all.