Deliberate Ink

The Attitude Cycle Of Your Sales Prospect Part 2: The Curious Reader

Shakirah Dawud — Fri, 24 Feb 2012 13:01:10 +0000

Last week, we pulled a selfish reader into our sales letter by transforming her self-interest into curiosity–thus continuing the attitude cycle of your sales prospect. Now that she’s curious, you’d think it would be best to assuage her curiosity, right? Now that she’s peeking around the corner, maybe you should put it to rest. No sense wasting [...]

The Attitude Cycle Of Your Sales Prospect Part 1: The Selfish Reader

Shakirah Dawud — Wed, 15 Feb 2012 16:19:57 +0000

Anyone who begins reading your sales offer immediately begins something I’d like to call an “attitude cycle.” Your job is to address every one of these attitudes to keep that person reading until it’s time to make your offer. If you do it right, it will be much easier to close the sale. In the next few posts, let’s take a [...]

Waiting While Blogging

Shakirah Dawud — Tue, 14 Feb 2012 19:56:42 +0000

I’ve said before that I believe the number one quality of every successful blogger is patience. But it’s hard, being patient. People equate patience with waiting, but that’s not what it is, not in blogging, anyway. And the difference is one that determines its success or failure. It doesn’t matter how unique, how extreme, how [...]

Why Is “Z” Always For Zebra?

Shakirah Dawud — Mon, 13 Feb 2012 17:40:11 +0000

Everybody knows what a zebra is. We’ve known since… Well, we’ve just always known. But not really. A zebra is a totally abstract concept to most Westerners: it’s a striped horse that lions eat. That’s the extent of our knowledge. But the triumph this knowledge brings–when we learn it at 2 or 3 years of [...]

Why You Can’t Benefit From Escaping The Echo Chamber

Shakirah Dawud — Wed, 08 Feb 2012 05:00:34 +0000

Every so often I read a post that cries out into the ether: Is it just me, or is everyone saying the same thing over and over again at the same time? Nope. It’s not just you. It’s all of us. Carry on. We’ve all heard the simple “birds-of-a-feather” explanation, but isn’t that just an [...]