ClickInsight Blog

We've Moved!

2012-07-17T13:40:00.002-04:00

This blog has moved to a new home and is now integrated with our website. Old posts and comments have also been migrated.

Thanks for visiting and see you at the new blogsite.

Social Customers Choose Social Business

2012-06-06T09:33:00.000-04:00

The Canadian Marketing Association's annual Social Media Conference is just one week away on June 13, 2012. Located at the Allstream Centre, it's not too late to register.

Since I'm a CMA council and committee member, I have a registration discount code to offer our blog readers. Use code social2012 when you register either online or by phone. Register online or by calling 416-645-3281.

The outstanding speaker line up includes Martha Rogers, Sean Moffitt, Maple Sports & Entertainment, Microsoft Canada, Rogers Communications and many more. Get full details at at http://www.the-cma.org/education-events/social-media-conference.
June Li

Google Secure Search - What It Means for Analytics, SEO and PPC

2011-10-18T21:01:00.019-04:00

Google posted today on Official Google Blog: Making search more secure they were making search more secure for users.
The process, to be enabled for searchers who are logged in when they search, will prevent the search terms searchers type in from being picked up by web analytics tools, including Google Analytics. On the Google Analytics blog, Google posted that:

For logged in visitors, such visits will still be 'organic' but search terms will show as 'not provided'. Google claims that this will only affect a minority of traffic (what is a "minority"? 10% is probably manageable but 49% will be a problem
CPC paid search data is 'not affected'.

For web analysts, this is a problem. The futility of trying to segment 'not provided' to identify what converts, does not convert is easy to imagine. Most likely we'll resort to looking at entry pages to get a hint of what visitors' goals are. Some sort of alternate means will have to be used to derive signals of intent.
For SEOs targeting non-branded or long tail terms, it'll definitely be more difficult to evaluate success.

For starters, we will not be able to filter out branded term visits. I foresee some suggested changes to web design, potentially at the expense of user experience, as SEOs try to deal with the lack of information. For example, there'll be a push by SEOs to remove the phone number or email contact from every page, a common feature by localized businesses. Why? Because if that's what the customers want, the bounce rate will be 100%. Currently, if we see the behaviour on a branded term, we know why and don't worry about it.
Sometimes through a quirk in content presentation, visitors land on the wrong page, and this can be corrected if the mismatch is detected in keyword phrase vs entry page. Now we'll be blind to this problem.

For PPC, although Google says nothing changes, do they mean that we will still see Matched Search Query Terms coming through in the Google Analytics Adwords reports? Nick Mihailovski, co-star of Google Analytics TV with Avinash Kaushik, happened to be speaking at Gauge Con in New York this afternoon, and kindly fielded some questions about this change. One thing we are still unsure about - Whether or not we'll be greeted by 'not provided' for Matched Search Query Terms.

Nick was heading back out west this evening, and asked that we input any questions we have on either the blog post or on the Google Analytics TV Google Moderator site. I have input my question. Nick said there is a Google Analytics TV scheduled for this Friday.

I have input one question so far. If you like my question and want it answered by Nick and Avinash, please vote for it.
And if you ask a question on the GA TV Google Moderator site and would like to popularize it, tweet and post a link to the question in the comments below.
[Update from Nick and Avinash - Match search query will still be available for logged in users who click on Adwords ads. See Google Analytics TV Episode 22. Thanks Nick & Avinash!]

Updates - Additional posts, citing expected impact to be less than 10%:

Adobe Industry insights (Site Catalyst impact) - The Impact of Google Encrypted Search
SearchEngineLand - Google To Begin Encrypting Searches & Outbound Clicks By Default With SSL Search
@Mel66 - Google’s SSL Change: A Bad Deal for PPC
SearchEngineLand - Google Puts a Price on Privacy

June Li
ClickInsight.ca
====

eMetrics Toronto - Growing Once Again

2011-03-24T10:04:00.008-04:00

eMetrics Toronto returns for a 4th time April 26-29. Breakout sessions have expanded to 3 tracks this year, with topics covering:

Media Analytics & Audience Measurement
Managing Web Analytics
Site Optimization
Advanced Web Analytics
Campaign and Acquisition Optimization
Social Mobile Marketing Metrics

View the Agenda-at-a-Glance, full list of workshops and special events at emetrics.org/toronto. Of note, on Wednesday, April 27, between 2:30-5 pm, you can write the exam for the WAA Web Analytic Certification.

Media Analytics & Audience Measurement is a brand-new 2-day track. Industry leaders from CBC, PBS, CTV, Turner Broadcasting, MTV and many others will share stories, challenges and solutions. This track will bring you up to date on the current state of audience and advertising measurement and show you how media companies are evolving to meet the ever changing demands of their audience and the advertising marketplace. What exactly does it mean to evolve from "traditional” to “new media” modes of engagement? If this area interests you, check out the Media Analytics and Optimization LinkedIn Group.

I'm honoured to be participating in two sessions:

These sessions are intended to allow the audience to ask us their burning questions. This will be the 3rd time that Stephane, Angie and I will be running the KPI clinic, the previous two at eMetrics Washington D.C. last fall and eMetrics San Francisco last week. Not only has it been lots of fun, we always get great, meaty questions ( and always run out of time! )

Early bird registration for eMetrics Toronto ends tomorrow, March 25.

As an extra incentive for you to attend, use this promo code to get an additional 15% off the conference fee: JUNELI15.

Hope to see you there!

June Li
ClickInsight
===

Quick Review of comScore Digital Analytix

2011-03-16T20:53:00.014-04:00

This past Tuesday at eMetrics San Francisco, comScore announced the launch of Digital Analytix (press release), leveraging their acquisition of Nedstat last year. Yon Nuta's blog post a couple of days later addresses in detail some of the ways comScore feels Digital Analytix alleviates some problems with digital data.

I had the opportunity for a lightning fast 30-minute tour of Digital Analytix on Thursday. A longer exploration is needed to do it justice, but here are a few observations & thoughts:

The use of "Unique Browsers" to describe visitors tracked by web analytics will help alleviate possible confusion with "Unique Visitors" in panel metrics - more info in Yon Nuta's post Digital Analytix First to Comply with IAB and ABCe Terminology Guidelines for Counting Audience Size.
Video tracking will be fully integrated into video players, allowing for metadata capture and segmentation on video view progression.
The open 'non-cube' architecture allows for highly flexible correlations and uploading of CRM or other data. Indeed a benefit, although not totally new as other web analytics tools such as IBM/Unica NetInsight are also open.
Having demographic information is probably going to open up more conversation on privacy. If it is accurate and respects privacy, additional demographic dimensions will yield benefits, for sites that have enough traffic for statistically significant finer segmentation. Following are possibilities:
- You've purchased display ads (...or Facebook ads) predicated on a particular geography, gender and age. Traffic arrives. What does Digital Analytix say about the demographic of visitors from that ad source? Is the demographic what you bought? How are they behaving and converting? Are there other demographic, geographic groups that might be untapped opportunities?
- You've got some mobile apps and are thinking of doing more. Does the usage and clickthrough to your sites sync with your expected personas? Any untapped opportunities for new apps?
- You've got different ad creative for different ads on different sources -- Does the creative convert as you believed for your target demographic?
Coupling voice of the customer/satisfaction information with aligned demographic factors could be quite interesting. Going further and aligning with session replay, I wonder if this may be getting to be a little bit too much information for comfort.

Very interesting to be sure. Many thanks to Jodi McDermott, Anthony Psacharopoulos and Yon Nuta of comScore for their attention the opportunity for an early look at Digital Analytix.

June Li
ClickInsight
====

Surprising Privacy Gaffes

2011-03-11T10:55:00.002-05:00

Over the past 3 months, we have come across 3 instances where personally identifable information (PII) is being stored in URL query strings. Very surprising that this happens once, let alone 3 times.

All 3 sites are using Google Analytics, which means that they were violating the Google Analytics Terms of Service, which states:
7. PRIVACY . You will not (and will not allow any third party to) use the Service to track or collect personally identifiable information of Internet users, nor will You (or will You allow any third party to) associate any data gathered from Your website(s) (or such third parties' website(s)) with any personally identifying information from any source as part of Your use (or such third parties' use) of the Service. You will have and abide by an appropriate privacy policy and will comply with all applicable laws relating to the collection of information from visitors to Your websites. You must post a privacy policy and that policy must provide notice of your use of a cookie that collects anonymous traffic data.

The sites were passing contest entry, registration data and purchase transaction completion data to various backend transaction systems. These were 3 different companies, and one requires all vendors to sign an agreement that they will protect the privacy of customer data.

Google Analytics aside, the web developers should understand that they have just made PII very publically available since the URL is stored in browser history. Let's say the contest entry visitor uses a public computer (e.g. at a hotel, Internet cafe, library, friend's laptop...) and does not purge history after they leave the machine. Other users who pull up browser history have access to the data. Duh!

The consequences of such a misstep are clear. Prevention has to occur at the design stage. Auditing isn't the answer but it will probably prevent launch of such a gaffe.

There has been plenty of talk about protecting private information.

So what basic understanding is missing such that this happens?

Emetrics Washington - Post Conference

2010-10-06T22:54:00.005-04:00

Jim Sterne and Rising Media, thanks for another jam-packed emetrics. The conference might be over but workshops continue for the next 2 days and folks will be tweeting their thoughts and blog posts. Captured below...

Emetrics Washington - After the Conference

Tweets from Day 3 Emetrics Washington: Oct. 6

2010-10-06T09:38:00.006-04:00

Tweets and live blogging from Day 3 of eMetrics Washington...

Emetrics Washington - 6 Oct 2010

Tweets from Day 2 Emetrics Washington: Oct. 5

2010-10-05T08:11:00.004-04:00

Tweets and live blogging from Day 2 of eMetrics Washington.

Emetrics Washington - 5 Oct 2010

Tweets from Day 1 Emetrics Washington: Oct. 4

2010-10-04T09:30:00.009-04:00

Live blogging and tweets (#emetrics) from Day 1 of eMetrics Washington D.C.

Emetrics Washington - 4 Oct 2010

eMetrics Washington D.C. - October 3-7, 2010

2010-06-29T10:28:00.006-04:00

Just finished The Art & Science of Social Business here in Toronto last week, and now gearing up for The Art and Science of Digital Marketing Management at eMetrics Washington D.C., October 3-7, 2010.

Too early you say to think about October?

Well, if you're going, the Super Early Bird Discount expires tomorrow, June 30. Register now.

And for our readers, use promo code JUNELI15, to get an extra 15% off your registration.

See you there!

June Li
ClickInsight.ca
====

The Art & Science of Social Business

2010-06-25T15:32:00.019-04:00

Earlier this week, 170 folks gathered at the Canadian Marketing Association's event, The Art & Science of Social Business. Completely sold out, this was not a 'how-to' about social media but a series of case studies, keynotes and Q&A on how social media can be set-up & leveraged to support organization objectives (view detailed agenda).

Key takeaways were:

Effective social media isn't just about creating. It all starts with effective listening. For organizations, listening processes are very important.
Coming late to the game does not mean you can't successfully leverage social media now.
Great content (timely, relevant, etc) is still vitally important.
Don't be afraid to jump in and make mistakes, but do have a plan and desired outcomes.
Structure, process and the right enabling technology are needed to leverage 'weak ties'.
Invest in managing and planning social media (4C's, triaging idea requests, business planning).
Community managers are critically important to the health and sustainment of a community. They're a critical investment.

Organized by a multi-council CMA committee* (that I was honoured to serve on), the afternoon started with case study presentations followed by Q&A about "Building Your Community":

Lisa McKeen, Invest in Kids, spoke about the creation and launch of a customized web community designed to support professionals working with First Nations families, often from remote locations. Quality content and interaction are keys to success. Participation from specific experts was key, and to date, of the 215 experts targeted, 175 are on-board and participating.
Michelle Kostya (@michellekostya) and Becky Young (@rebecyoung), Research in Motion (RIM), shared their successes in building their Blackberry online communities. Coming late to the game with competitors more established in the social space, RIM pursued a strategy of great content, engaging directly, connecting community members regardless of socmed platform, and promising them that they'll "be the first to know". In less than 2 years, they have grown from silent to a buzz level of 2/3 of their major competitor (labeled 'A'). Sentiment is more positive rather than negative, as compared to competitor 'A' which is roughly equal (picture of slide by @adriancapo)

Following the discussion about setting up and Building Communities, the next three presenters shared their journeys, still ongoing, Leveraging their Communities:

Jamie Kalesnikoff and Aileen Corr, WIND Mobile, used their communities before WIND mobile's launch in December 2009 to find out what customers really wanted in a wireless provider and to recruit staff for stores. Six months after launch, 60% of WIND customers are community members, 28% self-described as active, and 10% engage daily in the community. WIND uses community input to prioritize and allocate resources. One prime example was the sale of standalone SIM cards, which when from 'to-do' to available in-store for purchase in record time. In the area of recruiting, social media definitely paid off as a source of quality talent. They offered positions to 63% of those who applied. And total inbound job applications had exceeded target by 25%.
Avi Pollock (@avipollock), RBC, talked about how RBC believes the only way to jump the curve and drive business growth is to be innovative. To that end, RBC Next Innovator Challenge, which seeks participation from university students, has fulfilled its objective, leading to new ideas and insights for products, several in-market trials. Submissions are whittled down to 5 finalists, one of which is selected by public vote. Participants are also a potential source of recruits for RBC.
Matt Ramella (@mattramella) described how Labatt has built participatory communities around brands, and has seen significant brand health improvements through targeted participation campaigns. One example: The "Kill/Save the Kokanee Ranger" campaign resulted in a brand health increase of 20% over the summer of 2008. Huge increase for a relatively well-established brand. Later successful campaigns, all evaluated by long-term brand tracking, involved redesigning the Kokanee label, designing the Bud Light Lime glass and asking whether Bud Light Lime should be on tap. Interacting person to person (dare I use the overused 'genuinely'?) does create brand ambassadors. Recognition can be as simple as a T-shirt and thank-you. The brand tracking charts were eye opening and I hope they're in the presentation when the attendee download-link is live.

Following a networking break, John Bastone (@johnbastone) from SAS showed how, if your reputation objectives are clear and sentiment analytics properly set up for effective listening, sentiment deep-diving can help isolate specific trigger events. And those lovely phrase clouds don't happen automatically. To be meaningful, much work needs to be done behind the scenes, but it's perfectly doable, if objectives are clearly defined.

The third session of the day delved into how social media can be used to empower employees.

Jeff Gluck (@jeffgluck) described MTS Allstream's Idea Factory, intended to facilitate more flexible dialogue amongst employees, stimulate responsive engagement and enable agile solutions. Launched to employees in February 2010, employees input ideas and vote on whether the idea is good for them/ good for the organization. They can also raise their hand to volunteer to be part of the solution. Many ideas have been resolved amongst employees without any moderation. However, a moderator is required to triage ideas, to catalyze the hand-off of some ideas. After the initial surge, ideas are down to a very manageable level. Idea quality is high. One surprise is that the amount of executive involvement to move ideas along has been much lower than expected. Looking forward to hearing more about this initiative.
Paul Regan talked about how social media is changing the nature of internal communication at Scotiabank. One ambitious project involves their intranets. Because they use Sharepoint and it's easy to create an intranet, Scotiabank has 500-1000 intranets, resulting in lots of isolated knowledge and thought. Not a good thing. Scotiabank believes that to be innovative, organizations need access the collective knowledge of their organization. To unlock this silo'd knowledge, Scotiabank is using social media to leverage the strength of weak ties. The silo'd intranets are evolving into weak-linked social media communities. Common interest, non-departmental communities are springing up, facilitating growth of weak ties. In another example, the VP of network security has moved from sending internal internal email newsletters to blogging. While he never knew if anyone was even reading his newsletter, now he regularly engages in open conversation about a variety of IT topics, with employees at all levels of the organization.

Last and definitely not least, David Armano (@armano), Edelman, proclaimed "'Social Media is Dead. Long Live Common Sense". Acknowledging he's just trying to get our attention at the end of a long day, he says social media is not dead, common sense is needed. Key points:

Common sense is needed if we don't want to ride the Wheel of Marketing Misfortune. Do avoid the typical corporate social media curve.
Are you caught in the middle, doing tradigital marketing (pushing mass traditional marketing into a digital space)? Understand that engagement is more complicated than ever before, being over at least three categories of media (owned, paid and earned) and three types of human-tech-human modes (interactive, mobile, social).
For strong communities, your community manager is key to managing the Critical 4 C's of successful communities - Context, Content, Connectivity and Continuity.
A social organization requires social business planning because social media touches more than just the marketing department.
Support your external social brand by strengthening internally. Nurture an open culture.
Where are you in social business maturity - are you crawling, walking, running or flying?
Plan progress in steps, pilot frequently, one at a time, with purpose.

Great slides, messages and presentation to end the day (found slides on Slideshare. Thank you, David).

This jam-packed afternoon was followed by networking, in the vault (yes, the link is correct; this used to be a working bank vault).

Any inaccuracies or misquotes above? Please do let me know.

Twitter hashtag for the conference was #cmasmc. AgileDudes (@agiledudes) was live tweetcasting (read their post). One interesting tidbit: 1 in 5 attendees tweeted during the afternoon.

Feedback forms have been sent to all attendees and we're eagerly awaiting their thoughts.

June Li
ClickInsight

====

* This multi-council CMA event committee was co-chaired by Steve Mast, Delvinia Interactive and Adrian Capobianco, Quizative . Team members were David Alston, Radian6, Kaksha Metha, RBC, Jennifer Morozowich, The Marketing Store, Gillian MacPherson of ICOM (Epsilon Targeting) and myself. And this event would not have been successful without the efforts of CMA events team, led by Cathy Landolt and Amanda DiQuattro.

eMetrics San Jose - Post-Conference

2010-05-07T06:05:00.006-04:00

eMetrics San Jose is over but post-conference tweets are still going strong. Tweets #emetrics are captured below.

Other Replays:
  Day 1 - May 4
  Day 2 - May 5
  Day 3 - May 6
  Pre-conference - May 1-3

eMetrics San Jose - Replay Day 3 (May 6)

2010-05-06T12:12:00.005-04:00

All tweets with hashtag #emetrics, relating to eMetrics San Jose (May 4-6, 2010) were captured using Scribblelive, and embedded below.

Other Replays:
  Day 1 - May 4
  Day 2 - May 5
  Pre-conference - May 1-3

eMetrics San Jose - Replay Day 2 (May 5)

2010-05-05T12:00:00.005-04:00

All tweets with hashtag #emetrics, relating to eMetrics San Jose (May 4-6, 2010) were captured using Scribblelive.

Other Replays:
  Pre-conference - May 1-3
  Day 1 - May 4
  Day 3 - May 6

eMetrics San Jose - Replay Day 1 (May 4)

2010-05-04T12:15:00.007-04:00

All tweets with hashtag #emetrics, relating to eMetrics San Jose (May 4-6, 2010) were captured using Scribblelive.

Other Replays:
  Pre-conference - May 1-3
  Day 2 - May 5
  Day 3 - May 6

eMetrics San Jose Replay - Pre-Conference (May 1-3)

2010-05-04T12:09:00.004-04:00

All tweets with hashtag #emetrics, relating to eMetrics San Jose (May 4-6, 2010) were captured using Scribblelive.

Pre-conference tweets, May 1-3, are replayed below.

eMetrics Conference Replays:
  Day 1 - May 4
  Day 2 - May 5
  Day 3 - May 6

Replay: eMetrics Toronto 2010 - Tweets

2010-04-09T20:48:00.011-04:00

All tweets with hashtag #emetrics, relating to eMetrics Toronto (April 6-9, 2010) were captured using Scribblelive.

Why? Because we hear this:

Fifteen pages to browse through, including some very clear photos of slides. Links to blog posts throughout, more near the end ('newer' pages).

Enjoy the replay!

Posts and comments unrelated to eMetrics will be deleted.

Replay: SMX Toronto 2010 - Tweets

2010-04-09T18:40:00.002-04:00

Using Scribblelive, all tweets with hashtag #smxTO, relating to Search Marketing Expo (SMX) Toronto (April 6-9, 2010) were logged. Enjoy the replay!

Posts and comments unrelated to SMX or eMetrics will be deleted.

Go Forth and Be a Data Maestro

2010-04-08T16:00:00.001-04:00

To the responsive and participatory audience (Luc, Amy, Chris) in our Data Maestro THINK TANK session at SMX Toronto, our deepest thanks.

We will be posting a more complete story online. If you're interested in being notified when the web page is available, please email maestro@clickinsight.ca.

In the meantime, as promised, here are your takeaways. If you have any comments, questions or clarification, please post a comment and we'll answer.

Know your client/customer’s business.
Surprise and delight your customer regularly with anecdotes, scenarios or stories from your mutual industry or something completely out of the park.
What does success look like your customer and how are they measured. What's success, on THEIR terms?
What level of explanation do they want – the two minute version, or more details, and stick to this plan.
Establish a graphic reporting style using some kind of icon.
Use strong language. Remember you are competing with display ADVERTISING concepts and types.
Phrase everything as an option rather than a question.
Use expressive, fast reading messages to accompany your reports and draw (digitally draw) on your reports. Make notations to personalize the relevance of your message.
When writing emails that herald the arrival of your reports, write in your speaking voice. Read your email back out loud. Does it sound like you?

Some of you may be seeking guidance on key performance indicators or best practices report and dashboard presentation. Our guidance on reporting is - Know your customer and your message and deliver 'Just Enough'.

Some resources are listed here for KPIs, and for a deep exploration of what we consider 'Just Enough' best practice reporting, with many reporting renovations, visit PerceptualEdge.com's library of articles, whitepapers and books.

Nora Camps, Duo.ca
June Li, ClickInsight
====

Revving Up! eMetrics & SMX Toronto

2010-04-06T21:26:00.010-04:00

eMetrics and SMX both kicked off their pre-conference workshops today here in Toronto.

I'll be heading down tomorrow afternoon for the opening event, the 'WAA Industry Meeting and Elbow Rub Reception'. Very much looking forward to hearing Theresa Locklear of NHL.com speak about How NHL Measures Fan Equity Online. I first met Theresa at an eMetrics (escapes me though whether it was San Francisco or Washington D.C.).

Following Theresa will be a panel discussion on Customer Insights and the Qualitative Quantitative Mix. Likely to be lively because of the participants, but also because Christopher Berry (@cjpberry) of Syncapse is moderating!

At past eMetrics, I've live-blogged a number of sessions. Not this time, however, because I'll be co-chairing eMetrics and speaking at SMX with Nora Camps. Honoured and very happy to be co-chairing eMetrics with Alex Langshur of PublicInsite.

As a sub for live-blogging, I've recruited technology (Scribblelive) to collect tweets from SMX and eMetrics and post them here for SMX and here for eMetrics.

The great thing about Scribblelive is that non-tweeters who are at the either conference with a laptop or browsing smartphone can read tweets, and (if your smartphone executes JavaScript) can also post comments by clicking on the 'Make a Comment' link at the top of the frame.

Looking forward to both eMetrics and SMX!

June Li
ClickInsight
====

eMetrics Toronto: April 6-9, 2010

2010-01-30T11:55:00.018-05:00

The eMetrics Marketing Optimization Summit returns to Toronto for its third year, April 6-9. There's something for everyone, whether you're corporate or agency, marketing or technical.

The conference is on April 8-9 and there are workshops on April 6-7. And for the second year, SMX Analytics will be held concurrently, and attendees can register for a discounted joint pass, floating back and forth between the two conferences at will.

Being on the Advisory Board, it's been challenging but also lots of fun putting together the tracks. We had lots of enthusiastic speaker submissions to fill a limited number of session slots. We finally landed on four tracks:

E-marketing and Technology Management is for executives in marketing, ecommerce, digital marketing and technology who want to extract maximum business value realized from their investment in online marketing analytics. Presenters hail from Cisco, Ipsos Reid, Microsoft, HP, Harlequinn, IBM, NHL, Military.com and more.

Conversion Optimization will be focused on improving conversion and value-building events on websites. Companies like Expedia.ca, Land’s End, Primedia, AMA-Boston Chapter, BC Automobile Association and W3i will share their practical learnings and experiences.
Acquisition Optimization is all about maximizing traffic driving tactics from search to social media, in an integrated fashion. Learn from Kijiji, HP, Expedia, Reliant Energy and more.
Emerging Media, Metrics & Technology looks at the ways in which companies, non-profits and government agencies use the latest advancements in new platforms, media and technology to create awareness, measure influence, attract visitors and acquire customers, with measurable results. Sharing their insights will be Harlequin, Syncapse, Aviva and a health agency.

Do browse the detailed session information.

Take advantage of early bird registration, which ends March 5. And you can save another 15% by using discount code JUNELI15 or your Web Analytics Association discount when you register for the conference.

> eMetrics Toronto - April 6-9, 2010

Google Analytics Training Course at U of Toronto: Why It's Now 2 Days

2010-01-14T11:40:00.008-05:00

The Google Analytics training course at University of Toronto has been expanded for one to two days. Why?

This course is all about answering business questions, and getting to know how to use the various Google Analytics tools for deep segmentation, so that we can extract insights that are truly meaningful and actionable, not merely interesting.

With the one day course, we were hard-pressed to allow enough in-class practice time for students to get a really good hands-on appreciation for the differences between in-report filtering, filtering in Profiles and Advanced Segments.

Now, we have new capabilities to practice and think about using:
* Advanced in-report filtering
* Secondary dimensions
* Pivot tables
* Intelligence alerts
* Custom variables
* Sharing advanced segments and custom reports
* 20 goals, including time on site and pages per visit

... and now, how to effectively use annotations (rolling out to all accounts right now!).

Also, the night in between might surface questions, which we'll have an opportunity to answer in Day 2.

The next two-day course is January 27-28. More information on the course page on the University of Toronto website (Fee: $425)

Readers, if you have any other questions about this course, please don't hesitate to ask.

June Li
ClickInsight
====

eMetrics: Leveraging Analytics Globally as a Key Strategic Business Driver at Dell

2009-10-22T10:10:00.004-04:00

Ed Wu and Gautam Madiman, Dell, presenting Leveraging Analytics Globally as a Key Strategic Business Driver at Dell

Dell has created a global structure of people, tools, technology and processes to make dell.com the premier place for consumers to learn, browse and shop. Ed and Gautam describe the unique approach Dell is taking to evolve analytics globally and the positive impact it is having on the business. They cover a broad view of Dell’s web analytics strategy, organization structure, technology and internal processes along with specific key wins that the program has delivered. Discover the key events Dell's investment has triggered so far as well as future plans.

Live blog below:

Any inaccuracies or omissions are solely my error made during my live-blogging and should not reflect on the speaker.

eMetrics: Business Optimization - A Study in Change Management

2009-10-21T17:09:00.008-04:00

Lizzie Schreier, Internet Marketing, Allstate Insurance, presenting Business Optimization - A Study in Change Management
Live blog captured by Scribblelive below:

Any inaccuracies or omissions are solely my error made during my live-blogging and should not reflect on the speaker.

UPDATE:
> Recap by Jessia Tsai, DestinationCRMBlog, including a link to Schreier's Blogwell presentation, Getting Started in Social Media Without Freaking Out Legal, Leadership, or Liability Teams in Your Organization.