Internet Marketing, My Specialty | SEO

2018-03-01T21:48:00.000-05:00

If You Aren't Online You Don't Exist

I have no idea who first made that statement, but it couldn't be more true. Gone are the days when people searched through classified ads in the newspaper (or read a physical newspaper). Most people don't use the yellow pages.

In addition to that, traditional forms of marketing are constantly having to re-adjust their approach as TV and radio trend towards streaming and direct services which allow the consumer to avoid commercials altogether. In addition to this phenomenon consumers are more informed now than ever and have the ability to impact sales in a negative or positive way simply by sharing their opinions about a brand on social media.

This is where I come in. Whether you are trying to get free traffic to your site by ranking high in the search engines or utilize social media to let consumers know about your product and services I can help you.

Internet marketing was like second nature to me. I majored in marketing in college at the University of Memphis, which is where I first started to create my own websites. I did not even realize at the time that I was doing SEO, or search engine optimization when I was generating traffic to my sites and helping my friends get their websites ranking on Google. Come to think of it, SEO was not yet a popular term in the early 2000-2001.

Higher Rankings Through SEO

Through years of trial and error, working for companies as well as freelancing I came to understand the in and outs of internet marketing. Basically I specialize in fine-tuning your website's structure, content, and coding to make it more visible on search engines for certain keywords or keyword combinations. I work with your brand to find the best keywords and guarantee that you will rank for the keywords on your site when working with me.

Everyone is just grabbing their phone or looking on their computer for the services that they need. You need to rank high in search engines, in particular on Google, or you will be working ten times as hard to find customers via other methods of marketing. Its estimated that over 85% of consumers nowadays use search engines such as Google to inquire about products and services.

I know what it takes to increase the web presence for your brand and take customer satisfaction very seriously.

Your Brand Recognizition Will Increase
Increase Rankings In Google
More Visitors To Your Site
More New Customers
More Cost Efficient Than Most Forms Of Marketing

The best thing about increasing your web presence with me is that your results are measurable. You will see an increase in clients and revenue. Please click here to receive a FREE SEO Analysis.

Social Media Marketing | Managing Your Social Media Presence Is Key

2018-01-01T21:09:00.000-05:00

“Content is King but engagement is Queen and she rules the house.” – Mari Smith

The above quote is from one of my mentors, Facebook marketing expert Mari Smith. This statement is very important because it covers a mistake that many businesses make, including mom and pop shops and big corporations. How many times have you seen a business that had a Facebook page that had not been updated in a long time or, in some cases, did not even have a social media presence at all? Not engaging your brand's followers, whether they are customers or potential customers,via your social media profiles is the same as not having a social media presence at all.

If You Aren't Engaging and Building Relationships You Brand is Better Off Not Being on Social Media

social media done wrong

You can't just get on social media to broadcast your brand and hope for success. It's much more organic than that. You need to have a strategy for your brand and plan for interacting with your followers online. Social media gives you an opportunity to engage and build a loyal community of customers that will be brand ambassadors for you if done correctly.

You don't want to oversell your brand. The ideal situation is to create an online community for like-minds that appreciate your brand and who will willingly share your posts and spread awareness about your business through word-of-mouth.

The 80/20 Rule: Don't Let Social Media Overwhelm or Confuse You

Ever heard of the “80/20 rule” that says 80% of your content needs to be ‘fun’ or ‘informative’ while only 20% should be related to products or services? If you haven't or do not know how to go about implementing this strategy for you brand don't worry. I know exactly what to do on your social media platforms to engage your followers without coming off as a pushy salesperson.

I will create a strategic publishing calendar for you that will keep your social media presence from going dormant, which is a big turnoff for visitors, and also make sure that your brand is sharing your posts at a time when your market's viewership is at it's maximum level.

In addition to this I can also provide research and strategies on reaching your target market through paid advertising. Facebook ads are one of the most cost efficient ways of advertising. I currently manage the social media and ad campaigns for corporate clients and have years of experience in this field. Simply put, when Facebook ad campaigns are carried out strategically, they can become a major home run for your business.

With Facebook ads, we have a totally unique opportunity. There are several things about them never before seen together:

They can reach as many people or more people as radio or TV, and in whatever country.

They have sophisticated targeting like AdWords, albeit on different criteria.

The minimum spend is just $1 per day.

They are the lowest cost per 1,000 impressions ad in history. They average around $0.25 per 1,000, which is only 1% of the cost of TV. Are you kidding me? Nope, it's for real. 1

If you are interested in putting a professional to work for your brand, contact me for a no-obligation consultation.

Source:
1. https://moz.com/blog/1-dollar-per-day-on-facebook-ads