Shell Rummel

Art Licensing Highlights ~ Year in Review

noreply@blogger.com (Shell Rummel) — Fri, 07 Feb 2014 13:02:00 +0000

When you're in the midst of the moment, working on the specific details of a project, it's easy to sometimes lose sight of the overall impact of your work in a larger way. I was reminded of that when looking back to compile this year in review montage.

Throughout the course of the year, my studio worked with over 10 different Licensees on various product lines and collections. We signed new contracts, designed multiple bedding and bath collections for both Spring and Fall Markets in NYC, designed two new quilting fabric collections, created storyboards for stationery, tabletop and wall art presentations, traveled to New York City for Market weeks and the Surtex trade show as well as attended the Atlanta Gift Show. And in between all that, I somehow found time to paint several new collections of artwork, all of which are now being developed and/or considered for 2014 product lines.

In the moment, it's pure joy...I love the process from beginning to end and I value the fact that my day is always different. Looking back at this collective, I am so proud of what we accomplished and I feel energized to see my brand and business growing so beautifully.

Also worth mentioning, is that the artwork I create and then post on my fine art blog, Risk Delight ~ Honoring The Muse, is yet another facet of my life. Those works are so often just for me, personally and deeply inspired and born from an inherent need to create. I acknowledge that carving out personal painting time is vital to my wellbeing and I have been so pleased with the body of work that quietly unfolded over the past year.

It is truly a pleasure to share all of this with you, my professional and personal artistic pursuits, and as always, I am grateful to have your company on this journey ~

Note: You can view this entire post a bit larger, here;)

Atlanta International Gift & Home Furnishing Market

noreply@blogger.com (Shell Rummel) — Fri, 17 Jan 2014 20:07:00 +0000

Back from The Atlanta International Gift & Home Furnishings Market, which was my first visit to Atlanta. Although I didn't have time to really get the flavor of the city, I can share that the show venue is very impressive and I really enjoyed wandering the buildings and visiting showrooms that carry my product lines.

It was a pleasure to finally meet Shirin, the owner of METcolors who has a lovely showroom filled floor to ceiling with wall art. Everywhere I turned, my art, my designs...on a variety of canvases, hand embellished in China and overseen by Shirin's son Joubin who manages production. I am told that Homegoods and Bed Bath and Beyond have purchased a sizeable amount of art for their stores, so if you come upon my work, kindly send a pic my way...would love to see that!

The Pictura showroom launched an assortment of stationery products, such as notebooks, journals, pads and notecard sets all featuring my painted Iris and Hydrangea designs. They also launched my Serenity Greeting Card collection which is really cool to see...they did a beautiful job on the line! I love the art they chose and am very pleased that the cards are such high quality. I look forward to seeing them in stores.

Design Design also launched a Wedding and Judaic line of Greeting cards and some boxed notecard sets, all very beautifully embellished. I particularly liked the embossing detail on my Two Rings design and the gold leaf detailing on my Tree of Life...very nice.

Most thrilling was a personally guided tour through one of the largest and most beautiful showrooms in the building. But...more on that, soon;)

My final stop, a slow walk through the High Design area, which is a juried collection of very beautiful new home and fashion products for the marketplace. Lots of eye candy and terrific inspiration!

To Have And To Hold Ketubah

noreply@blogger.com (Shell Rummel) — Fri, 17 Jan 2014 18:07:00 +0000

"I just wanted to thank you again for your beautiful artwork and for helping us in the process. I wanted to share a photo from the wedding and my warmest thoughts. It was a beautiful day and we got so many compliments on the ketubah!" ~ Dena & Gideon

Always so lovely when I receive kind words and beautiful photos featuring my Ketubah designs. Dena and Gideon chose my To Have and To Hold Ketubah, available exclusively via Ketubah.com. They wanted a custom text layout which looks fantastic. I was thrilled that they chose this design...It's very detailed and non traditional in many ways but very special to me and I truly loved painting it! Wishing them both a lifetime of love ~

Mariposa Quilt Fabric Collection Designed by Shell Rummel

noreply@blogger.com (Shell Rummel) — Fri, 15 Nov 2013 14:50:00 +0000

The long awaited Mariposa Collection, finally in hand!

Mariposa features the uniquely delicate lines of a butterfly wing through a soft watercolor wash enhanced by touches of ink....I am so thrilled to see that the painterly feel of my original paintings came through so beautifully on the soft fabric.

The collection was launched via Blend Fabrics at Fall Quilt Market in Houston... Although I wasn't at the show, they were kind enough to send me a snapshot of how the collection/quilts were presented in the booth.

My yardage arrived last week and I joyfully took a few closeup pics of the fabric so you can see the detail. The collection is offered in two color ways, peachy pinks and turquoise blues, both palettes, very gentle and soft.

I know that many of you have been patiently waiting for this collection to launch/ship and I thank you for your interest and support of my art/design. If you are inspired to create a quilt, the Blend team has posted a free quilt pattern called All Aflutter which is really sweet. As always, if you create something wonderful with Mariposa, do send me a photo so I can post to my Pinterest page:)

I am compiling a list of retail stores that have purchased yardage. Please message me if you carry the collection and I will be happy to add you to the list ~

Home Fashions Market Week ~ Fall 2013

noreply@blogger.com (Shell Rummel) — Wed, 25 Sep 2013 15:53:00 +0000

Had the pleasure of visiting the showrooms in New York City this week along with my fabulous team of agents to see my latest collections and designs. Always a thrill to walk in and see my art on products!

My warmest thanks to the wonderful team at Bacova Guild for showcasing my Bath collections/designs in such a striking way. Bacova always surprises me with their beautiful showroom display...the lighting is bright, the Bath collections are displayed cohesively and it honestly takes my breath away when I see my art presented so beautifully. Their continued enthusiasm for me and my work is beyond gratifying. Continued interest from Bed Bath and Beyond brings a big smile to my face:) Can't wait to begin designing for Spring Market...the new collection that we will focus on is lovely and I look forward to seeing it translated onto shower curtains, rugs and bath accessories. Here, a few pics from the Bacova showroom:

Ivy Hill Home also has a beautiful showroom filled with bedding, quilts and decorative pillows. A pleasure to see everyone there and to see my latest collections, Nouveau Chic and Serendipity. I was most impressed by the intricate embroidery embellishments on the decorative pillows. Love that my designs translated so well in thread...really pretty! It is always worthwhile to sit face to face and talk about the product lines and the paths we wish to pursue. Some interesting ideas on the table from that meeting and so we shall see what comes in the months ahead. Looking forward to watching it unfold. Here, a few pics from the Ivy Hill Showroom:

Lovely to arrive in New York, pick up a few of the trade magazines and see some press:)

As always, my gratitude to my agent team, Julie, Ilana and Greg. It is invaluable for me to spend a little focused time with them on my visits north. I appreciate their support of me and my work and am thankful for all they do on my behalf to further my brand. I'm excited about the opportunities close at hand and ready to get back to designing my newest collection..I have a lot to paint:)

La Mer Accessories Coming to Bed Bath & Beyond

noreply@blogger.com (Shell Rummel) — Wed, 28 Aug 2013 20:12:00 +0000

So lovely to finally see/hold finished products in hand ~

My La Mer bath accessory line samples arrived this week from my licensee...This collection rounds out the shower curtain design that is already available for purchase in a select group of Bed Bath and Beyond stores nationwide. The entire grouping should be available online via the BBB website in the coming weeks under the search term "La Mer by Shell Rummel". News on coordinating bedding (Quilts, shams, decorative pillows), coming soon!

Mariposa Fabric Collection~ Coming Soon!

noreply@blogger.com (Shell Rummel) — Thu, 25 Jul 2013 16:03:00 +0000

Always a thrill to see my designs on fabric...oh...it just never gets old:)

The lovely folks at Blend Fabrics sent my Mariposa Strike-offs for review. These are samples, small cuts of the patterns direct from the production facility. A crucial step in the process...are the colors right? More peach? Edges and lines soft enough? Does the watercolor feel of the designs come through? We look at all these things, make notes and send them back for final revisions...Wanting it to be only the best, most uniquely beautiful fabric collection it can be, for you.

Mariposa, due to ship in September 2013. Hope you are as excited as I am to see this one coming soon!

For a closer look at the patterns, including a really lovely free quilt pattern called All Aflutter, visit the Blend website.

Featured Ketubah Artist

noreply@blogger.com (Shell Rummel) — Wed, 10 Jul 2013 16:31:00 +0000

I have had the pleasure of working with Ketubah.com for many years, our businesses intertwined, one way or another, over time. They recently honored me with a lovely feature on their wedding blog and it is my pleasure to share the post along here...

A big hug to Aliyah for being so great to work with over at Ketubah.com and for doing such a brilliant job with layout /organization of my words...Thank you! Gratitude to Founder and President of Ketubah.com, Michael Shapiro, for this opportunity to tell a bit of my story, then to now. My Ketubah clients are not always aware of my non Judaic fine art licensing brand, and vice versa. I am fortunate enough to design for very different markets and this feature was a really nice way for me to try to bridge that gap.

If you have chosen one of my Ketubah designs through the years, I invite you to share a few words about what your ketubah means to you. If inclined, you can do so within the comments section on the Ketubah.com blog ...or below on my blog... (or both;)

I would love to hear from you ~

Spring Quilt Market 2013

noreply@blogger.com (Shell Rummel) — Mon, 08 Jul 2013 18:29:00 +0000

I received a couple of photographs from Blend Fabrics showing how my quilt fabric collection, Gossamer looked on the wall (at left) in the Anna Griffin / Blend booth at Spring Quilt Market. Always so lovely to see the display and all the fabrics side by side when shown as one collection.

Here, two quilts that were designed and created from Gossamer. So soft and feminine...would love to see how these looked in person.

And on the bottom display shelf, a few soft pillow samples, beautifully imagined from the hummingbird and floral panels...

The entire Gossamer collection can be seen here and yardage is still available through Anna Griffin's website. My continued gratitude to Anna and the whole team at Blend for representing my collections so beautifully~

Be Inspired! A few ideas for Alchemy ~

noreply@blogger.com (Shell Rummel) — Wed, 03 Jul 2013 19:35:00 +0000

Aside from quilts, which are a natural fit for my Alchemy fabric collection, here are some lovely ideas that our studio had created from an assortment of different patterns in both palettes. Shown below are pillows (two patterns per pillow for greater versatility), tote bags with contrasting linings, makeup travel bags (smartly created with plastic liners!) and a very zen yoga mat bag. The hardest part was deciding which patterns to highlight, but all came out great...Perhaps this will inspire ~

Gratitude to Marianne Brennan for her mad sewing skillz ;) Beautifully crafted, all.

Coming Soon ~ Limited Edition Prints!

noreply@blogger.com (Shell Rummel) — Tue, 02 Jul 2013 21:19:00 +0000

Most of my time these days has been spent designing collections which will launch at Fall Market in the New York City showrooms, but still, I am making sure to carve out some time each day to paint and sketch...it keeps me loose, that brush in hand... and keeps the ideas coming.

Here's a sampling of recently inspired line work and splashes of color. For now, just a glimpse;)

I'll be offering a select group of Original Ink and Watercolor paintings, including those shown below, as limited edition, signed and numbered Giclee prints. I'm formalizing the assortment now and am pleased to be offering some new work for purchase to collectors, old and new.

Details and full images of each painting, coming soon ~

Thank you, Quilters Newsletter Magazine!

noreply@blogger.com (Shell Rummel) — Wed, 19 Jun 2013 15:25:00 +0000

Lovely, to have my Alchemy fabric collection featured in the Staff Picks pages within Quilters Newsletter's April/May 2013 edition ~ I appreciate the nice press and beautiful editorial.

I added a few closeup photos of some of the patterns that are featured in the editorial.

If you make a quilt from any of my collections, kindly send a pic my way so I can share along...I am intrigued by the way different quilters envision piecing together my fabrics...all so unique. Still looking for someone to create a beautiful quilt just for me;) Message me, if interested.

Shell Rummel La Mer Shower Curtain ~ Spotted at Bed Bath & Beyond!

noreply@blogger.com (Shell Rummel) — Thu, 06 Jun 2013 22:43:00 +0000

My fabulous design assistant, Rachel, spotted my La Mer shower curtain on the shelves of Bed Bath and Beyond while on vacation down in Jacksonville Beach, Florida! Thrilled to share along....and yes, we are all very, very proud...we've worked hard for this moment:)

I have been told that the La Mer shower curtain is currently available in select coastal BBB stores...so if you spot it please do send some pics my way! It is also available online...click here for details:) The matching La Mer accessory line is expected to ship to BBB in late August. I'll keep you posted!

Thanks Rach!!

Impressions from Surtex 2013

noreply@blogger.com (Shell Rummel) — Wed, 22 May 2013 13:28:00 +0000

Always amazing to walk the aisles of Surtex and National Stationery Show...This, my third year doing so and an event that I really look forward to each year. To my eye, the quality of art shown was exceptional, the aisles were full, I was warmly greeted with smiles and conversation everywhere I went and the mood was upbeat and optimistic. I love being in New York City!

An absolute pleasure to finally meet some of the other designers who also have collections in the marketplace via our shared licensee, Blend Fabrics, as well as artists and designers who I know only from conversations within my art licensing circles on twitter or facebook. Social media plays a huge part in connecting many of us and I am continuously thankful and pleasantly surprised that it is strong enough to often lead to real life friendships.

On the National Stationery Show side of the venue, I enjoyed speaking with several of my current licensees about my product lines and collections. Always insightful! I found both the community and my licensing partners to be welcoming and generous with their time and I remain humbled by their extraordinarily lovely words about my art and collections.

I was represented at my Agent's booth and grateful for the chance to spend some time chatting with them about my work and the steady growth we have achieved over the last two years. I appreciate their faith in me and my style of art and design and I return to my studio feeling energized and inspired to keep painting/creating beautiful art, knowing we are all fully committed to thoughtfully building the Shell Rummel brand in the months ahead ~

I'm in a New York State of Mind ~

noreply@blogger.com (Shell Rummel) — Sun, 19 May 2013 10:44:00 +0000

On my way... ~

SURTEX 2013 ~ Imagine The Possibility!

noreply@blogger.com (Shell Rummel) — Fri, 17 May 2013 14:06:00 +0000

SURTEX (Surface & textile design) begins Sunday at the Jacob Javits Center in NYC...It's a fabulous show and I know that my Brand will be represented beautifully by my agency.

This is my second year exhibiting at Surtex and it's a show that my design team and I work towards and look forward to all year long. This year, I have designed five brand new collections including my first Holiday collection which I am very excited about.

I've done some of my best work so far this year. I'm proud of my collections and I know my art is in good hands. I welcome the opportunity to share my art and vision and am grateful for shows like Surtex which allow manufacturers, artists and agents to all come together in the name of collaboration.

I love the feeling right before a big trade show! The energy is palpable and I am imagining the possibility... ~

Springtime Giveaway by Quilters Newsletter

noreply@blogger.com (Shell Rummel) — Fri, 10 May 2013 14:09:00 +0000

Jan S. says:

Only one word to describe your fabric…Yummy!

Loriann S. says:

I LOVE the name of these fabrics, it seems perfect for them and they are beautiful.

Denise M. says:

Beautiful! That is the first Spring fabric that has caught my attention. It looks perfect for a soft gentle baby quilt or a tranquil lap quilt.

_______________________________________________________

Just a few of my favorite comments from well over 400 (WOW!) quilters and fabric lovers who left a few words on the Springtime Giveaway post for the chance to win a sweet little bundle of my Alchemy fabrics.

This fabulous promotion comes via the one and only Quilters Newsletter, a specialized publication and industry leader who graciously featured my Alchemy collection in the magazine's Staff Picks April/May 2013 edition.

Lucky for you, I caught wind of this lovely promo just in time to share along to all of my friends and followers so that they too, can have a chance to win the fabric samples and create something yummy! Simply follow this link and leave a comment on the post itself about what you'd create with Alchemy if chosen. Comments must be posted by midnight Mountain time on Sunday, May 12, 2013 so leave word today:)

Thrilled, as always, to stumble upon a beautiful feature, particularly one that introduces my Collections to a wider audience. Thank you, Quilters Newsletter and your fine readership!

I invite you to take a closer look at the Alchemy collection and my latest line called Gossamer (both via Blend Fabrics) And please remember to send me pics of the beautiful projects you create with my fabrics...I am happy to post and share along via all my social media venues. Good luck to all! ~

Finding my Rhythm ~ Paint Flows

noreply@blogger.com (Shell Rummel) — Tue, 07 May 2013 10:33:00 +0000

It's been weeks since I've had my paintbrush in hand. A rare weekend day alone in my studio, so what better way to honor the moment than by surrounding myself with (water)color...

So I begin with a little mixology....

Add ink...

My old Jazzy pup, always between my feet when I paint...(the sweetest feeling, ever.)

Warming up...loose lines, lots of water...

Time passes, Philip Aaberg's Slow Dance plays...Layers reveal themselves. I breathe...and I feel better.

Yes...

noreply@blogger.com (Shell Rummel) — Fri, 26 Apr 2013 03:06:00 +0000

Countdown to SURTEX 2013

noreply@blogger.com (Shell Rummel) — Fri, 12 Apr 2013 14:12:00 +0000

Here in the studio, we are gearing up once again, to exhibit at SURTEX (Surface and Textile Design trade show) in New York City. My art will be represented by my agent in booth 412 so if you are at the show or visiting the National Stationery Show which runs right next door, please do visit and see what is new in my portfolio. My team has been focused on completing several new art/design collections for 2013 including my first Holiday offering. With one month left until showtime, we are fine tuning design presentations so that my art best represents me at a glance.

I love this show! So much creative energy within those aisles....I will be walking the floor, looking for trends, meeting with my agent and her team and perhaps a few new potential licensees...hoping to have time to sit in on a seminar or two as well. As always, I am looking forward to my time in New York...This city inspires on so many levels. I expect another whirlwind trip, it always seems to feel that way! I am still working out my schedule but hope to have a few free windows to meet up with some of my local friends...be in touch if the idea of that interests you!

Moving Water Around The Page...

noreply@blogger.com (Shell Rummel) — Sat, 30 Mar 2013 19:08:00 +0000

A quiet kind of play...quick sketch, loose hand, water dance.

Original Watercolor by Shell Rummel

Inspiration~ Gossamer Quilt Design

noreply@blogger.com (Shell Rummel) — Fri, 29 Mar 2013 14:04:00 +0000

Once upon a time, when I was in college, I was a Textile Design major...I recall a project where we had to design and then sew a child's jacket. The design part was a dream...I sketched my jacket with ease and added watercolor to show depth and detail. But when it came to actually sewing it....well, that was another story entirely. There were all these little pieces of fabric and you had to fit them together, much like a puzzle. It seemed like it should be so easy ;) but I really struggled with the spatial component...it just didn't come naturally to me, how the pieces should relate to each other to make a whole, and my project ended up a twisted, pinned, crooked seamed mess;) Of course, I eventually learned, as we all do with practice, but still, to this day I feel much reverence for those who can envision an intricate sewing project and then execute it with skill.

Gratitude, to Dorothy Midson from the UK, who sent me this gorgeous quilt designed using my new Gossamer fabric collection. What a perfect use of the hummingbird/flower panels...so soft and pretty:)) I love how they break up the patterning...really nice. I believe Dorothy is still completing it but I wanted to share along this lovely visual as inspiration for others who sew. I am always impressed and amazed by the beautiful projects that so many talented quilters make with my fabrics~

You can see a little glimpse into Dorothy's process on her blog, Elfin Patch. Please visit and leave her a comment so she knows you stopped by ~

Gossamer Fabric Collection By Shell Rummel ~ Now Shipping!

noreply@blogger.com (Shell Rummel) — Thu, 28 Mar 2013 17:12:00 +0000

Delicate hummingbirds, floating feathers and elegant rosebuds come together to create Gossamer.

The softly feminine yet sophisticated palette of this beautiful fabric collection is inspired by the gentle grace of nature~

Very pleased to share that my second fabric collection, Gossamer, has begun to ship to stores. I'll be compiling a list of stores who are carrying the line (*Retailers, do let me know if you'd like to be added to the list) But upon a quick search this morning, I noticed that the collection has just arrived at Fabric.com so stock up while it lasts.

My samples arrived this week and they are gorgeous! The quilting fabric is soft and feels good in the hand. The colors are lovely...pretty patterns and a really wonderful panel of hummingbirds and blossoms that can be cut and pieced in many creative ways. Thank you, Blend Fabrics, for another beautiful collection!

To view the sales sheet for Gossamer, click here:)

Thank you Tree-Free Greetings!

noreply@blogger.com (Shell Rummel) — Wed, 27 Mar 2013 12:28:00 +0000

One of the best parts of my job is receiving SAMPLES! :)

Insulated Cool Cups and Stainless Steel lined Travel Mugs from Tree-Free Greetings have arrived in the studio~ A big box filled with a variety of my designs. Fun!

I have to say, they are adorable...an affordable, easy pick up gift. The Cool Cups would make a fantastic party favor for the teen set (says my 16 year old, who wants to buy them for her entire lacrosse team ;) Or, pick your favorite and treat yourself.

Available exclusively on Amazon.com...click here to see the entire collection!

Impressions from NYC~ Ivy Hill Home Showroom featuring my Bedding Collections

noreply@blogger.com (Shell Rummel) — Mon, 25 Mar 2013 12:08:00 +0000

Tuesday morning meetings brought me to another Fifth Avenue showroom, this time for Ivy Hill Home, my Bedding Licensee. Their showroom is gorgeous and the Ivy Hill Home team was gracious and welcoming. I was impressed by the impeccable quality and craftsmanship of the product lines.

This was the first time I was seeing my new collections of quilts and decorative pillows as they've been in production for some time and I was so pleased! Everything was beautifully displayed...The fabrics and colors are soft and natural. Subtle textural touches, such as stitching detail and embroidery accents are perfect complements to my designs.

Truly looking forward to watching my collections evolve and grow with this highly respected licensee. A pleasure to know I'm in such good hands ~