Shelly Bowen

The Big Picture: End-to-End Content Strategy

Shelly Bowen — Wed, 21 Oct 2009 18:38:47 +0000

It’s true what they say: The sum of the parts is larger than the whole. Just consider content marketing, content strategy, branding … each piece might be brilliant, but still not drive results. A cohesive message and creative across all content delivery vehicles will help raise awareness and need and ... continue reading The Big Picture: End-to-End Content Strategy

The Power of (Empty v. Juicy) Words

Shelly Bowen — Mon, 05 Oct 2009 21:10:22 +0000

A Little Refreshment

“What a big martini!” I said to the woman at the networking mixer. And it was. But the woman just glanced at me and back to her companion, and I quickly realized the sad, negative connotation I just lobbied her way.

What I meant was, “Impressive glass, classic choice, ... continue reading The Power of (Empty v. Juicy) Words

Every Exceptional Business Has a Key …

Shelly Bowen — Thu, 03 Sep 2009 00:11:44 +0000

PYBOP Scribbles #2. What exceptional content will your key unlock? Click to enlarge image.

Improve your business and improve the world? Why not? It seems many exceptional business are doing just that. Imagine the impact of:

Better working conditions. Healthier environment. Stronger appreciation of individual talent over conformity. Healthier, stronger people. Broader cultural awareness and ... continue reading Every Exceptional Business Has a Key …

I Fell Hard for Soft Sanuk Flops

Shelly Bowen — Wed, 26 Aug 2009 19:38:05 +0000

Content Marketing Works … When People Fall in Love With Your Story

Every year I search for a pair of summer sandals that are:

A. Stylish enough to wear with a sundress

B. Comfortable enough to wear all day at Disneyland

(Not that I do either very often.) And every ... continue reading I Fell Hard for Soft Sanuk Flops

How to Find a Great Writer — the Easy Way

Shelly Bowen — Mon, 17 Aug 2009 23:49:58 +0000

Getting the Words Right for Your Project

Sure, you’ve written some good prose here and there, but you’re not a professional writer, and anyways, you don’t have the time to do it right for your business. A well-written article or Web site page can involve so much. Seriously. Just check out ... continue reading How to Find a Great Writer — the Easy Way

The True Shortcut to Valuable Content

Shelly Bowen — Tue, 11 Aug 2009 21:45:18 +0000

Right. There Is No Shortcut (Sorry)

I recently picked up a new magazine that featured beautiful photography and great writing. At home, I flipped through and spotted a story from David Sedaris. (Yeah!) But I had read it before. (Boo.) Some of the photos I realized I had seen before. The ... continue reading The True Shortcut to Valuable Content

“Come Fry With Us” – Best Subject Line Ever

Shelly Bowen — Tue, 04 Aug 2009 00:32:32 +0000

I have a dedicated email address for advertisements from my favorite brands, and I scan through the subject lines, oh, once a week or so. Most get deleted.

Yes, I want gray suede shoes, but I’m resisting. Delete.

I don’t need a new batch of business cards. Delete.

continue reading “Come Fry With Us” – Best Subject Line Ever

Four Social Media Lessons from a Grassroots Guy

Shelly Bowen — Fri, 24 Jul 2009 18:19:44 +0000

Social Media + Grassroots Efforts: Do They Play Well Together? They Should.

Two people with clipboards are flanking the grocery store exit. I steel myself to avoid eye contact. One takes a half step toward me. “Do you believe in ….?”

Grr, shake, turning away. Wait: “What did you say?”

He repeats. It’s ... continue reading Four Social Media Lessons from a Grassroots Guy

What Is PYBOP?

Shelly Bowen — Wed, 22 Jul 2009 15:52:45 +0000

PYBOP, LLC was established by Shelly Bowen to provide businesses large and small a resource for exceptional content. From advising startups whose primary asset is content to consulting growing businesses on executing exceptional marketing, branding, and SEO campaigns, she provides the education, experience, and creativity companies need to reach their goals.

Organically Muddy? A Quick SEO Scrubbing Can Improve Your Brand Image

Shelly Bowen — Thu, 02 Jul 2009 00:38:17 +0000

You take extra care to ensure your content on your marketing materials, business cards, and Web site are accurate, compelling, and drive your primary message. But what about your organic brand?

This is what people see in the organic search results (not the paid search ads) when they search for you. ... continue reading Organically Muddy? A Quick SEO Scrubbing Can Improve Your Brand Image