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How Does Your Brand Story End?

Last Lines in Letters and ArticlesI once worked with an editor who read the first and last lines of all query letters before deciding whether she’d read the whole thing. At the time, I thought she was mean. (Especially when it was a letter I ... continue reading Your Brand Story: Write the Last Line First

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I’m declaring Wednesdays Creative Writing Day … and that means for brands, too! When you’ve worked with the same brand for a while, it’s easy to get stuck in a rut, writing the same things the same way for all your messaging — whether it’s website content or marketing copy. ... continue reading Exploring Your Brand’s Personality with Story

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“Video today is like desktop publishing was 15 years ago — everyone thinks they can do it,” a colleague said recently. And the fact is, anyone can create a video. A video worth watching? That’s a whole ‘nother story.

I recently wrote a one-minute video script for a brand introduction video. ... continue reading Writing Video Content: Strategy Makes It Easier

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If you’re anything like me, you’ve been busy focusing on projects, campaigns and customers … and not your own brand. It’s time to do a reality check and some content strategy spring cleaning (for my brands, as well!).

Go back and review your core messaging document. Have your ... continue reading Content Strategy Spring Cleaning Checklist

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Last month I spoke to designers and developers at the Inspire Conference in Europe about how content strategy can make design shine. I focused on traditional web and digital design processes, but as the day moved along, new questions started to poke at me: How can we, as creators, as creative problem-solvers, continue to evolve as we build walls of best practices around us?

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Content Strategy Conferences, Talks, and Workshops

The biggest reasons I attend content strategy-related conferences are inspiration and perspective. The people and information is so broad and diverse; I highly recommend getting to at least one or two talks per year.

Here’s a selection of conferences that totally apply to a content strategist’s ... continue reading 2013 Content Strategy Conferences

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At the Inspire Conference in Leiden, The Netherlands, I talk about how content strategy can make your design shine. Here are some additional resources for designers who need to act like or champion for content strategists.

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BEFORE you start designing, here are several questions you should ask your content strategist to get the whole story:

Characters: Can you describe our primary audience? Secondary?

Conflict: What do they want/need?

Journey: Where are they coming from and where do they need to go first? After that?

Resolution: What action should they take ... continue reading Questions to Ask Your Content Strategist

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For the last few months, I’ve been working on a mobile app from the ground up. A stand-alone, paid iOS app. For children. It’s been quite a journey for this former kids’ book editor turned digital content strategist, and I’ve just started to process everything that has had to happen ... continue reading My Mobile Stand-Alone App Journey

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Twenty-eight days ago, I launched a Kickstarter campaign for Red Piggy Press to test an interactive children’s book concept and raise seed money. We have 48 hours left. Two days. And as of this moment, we have not reached our $15,000 goal. If we don’t, we get nothing.

This suddenly feels ... continue reading Content Strategy Mistakes I Made with Kickstarter

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