Solid Gold Marketing: Discovering Your Dynasty

How to Use Speaking to Mine Gold and Boost Book Sales

Saturday, April 28, 2012
Carlsbad Dove Library, Auditorium
1775 Dove Lane, Carlsbad, CA 92011
10:00am – 12:30pm

Presented by Sheryl Roush, this is a double-loaded program –
addressing public speaking and marketing skills!

Sheryl Roush, a professional speaker for 25 years, will openly share her journey, which has taken her from her native San Diego, and from owning five graphic design studios, to becoming an internationally top-rated speaker, over 3,000 presentations, and numerous speaking tours throughout nine countries.

In this interactive program, you will discover the Mother Lode of use-able ideas:

• Tap into the rich veins of unique markets for selling your books
• Strike it rich in the streams of self-publishing
• Leverage public speaking to promote your book, gain credibility — and boost sales!
• Mine more nuggets from your efforts to build your empire
• “The Golden Guide” — what gets placed where in your promotional materials to get radiant results

What’s a “dynasty” you ask?
Our speaker has created over 100 products and programs, including seminars, teleclasses, webinars, workshops, audio programs, DVDs, etc., and published 13 books (so far)…

Event Timeline:
Doors open — 10:00 AM
Networking — 10:00 to 10:30 AM
Meeting and Presentation — 10:30 to Noon
Meet the Speaker — Noon to 12:30 PM

Pre-Register:
Members $10
Non-Members $15,
Payable by check — or exact cash at the door — or online via PayPal through PWSD’s payment page.

About the Speaker:
Sheryl Roush is President/CEO of Sparkle Presentations, Inc., based in San Diego, CA. She commented that she owes thanks to the PWSD — and coaching from Past Chapter President Bob Goodman — for helping get her “self-published” books (6 titles in a series) placed into Borders bookstores. As a marketing designer, she received four international design awards, plus journalism awards. Her Heart of a Military Woman book, won 2009 “Best Spiritual/Inspirational” from the San Diego Book Awards (the only contest she entered). She has been interviewed by Montel Williams (twice–on her books). As a conference presenter, she has opened for Marie Osmond, closed for Geena Davis, and spoken alongside Olivia Newton-John and Suze Orman. Two chapters of the National Speakers Association awarded her their “Member of the Year” and Toastmasters International honored her as their sixth woman (in 116 countries out of 4.4 million members) to earn the elite Accredited Speaker designation. A noted speaking coach, she has trained the NFL’s award-winning San Diego Charger Girls for the past 12 seasons in their public speaking and media interview skills. Sheryl is available to speak at conferences, boot camps, meetings, retreats and special events. Programs are high-content, and engaging, with a motivational style and tone.

View her book series site, blog: www.HeartBookSeries.com
View her dynasty at: http://www.sparklepresentations.com/book_store.asp
View videos, read blog posts and get tips at: http://sherylroush.com/

About Publishers and Writers of San Diego (PWSD):
PWSD is a professional association of the publishing community in San Diego, educating business-minded self-publishers and authors. PWSD has been serving as a forum for education, networking, and motivation since 1994. Originally founded as The San Diego Publishers Alliance, the group comprises members from all areas of publishing and writing — authors, self-publishers, independent publishers, editors, book packagers, designers, consultants, promotional professionals, students, and more. One key unique aspect of PWSD is that it focuses on the business of publishing and writing. There are many groups that support the craft of writing — you can find some on our links page— so we feel it’s important to complement them by supporting the business side of our field. Because of its established presence and history, PWSD is recognized throughout the publishing community as a valuable organization whose members contribute greatly to the benefit of our profession. Our membership includes numerous award-winning authors, writers, and publishing professionals. In addition, PWSD is an affiliate of the following national associations:

IBPA: The Independent Book Publishers Association
Small Publishers of North America (SPAN)
Self-Publishers, Artists, and Writers Network (SPAWN)

Want to connect more authentically with others?

Need fresh ideas on marketing your product or services?

Ready for professional speaking — and getting PAID?

Sunday, May 20, 2012

9:00am – 12 Noon

Loveland, Colorado

A FUN, INTERACTIVE, ENGAGING & VALUE-PACKED “MINI” BOOT CAMP
at the
Embassy Suites, 4705 Clydesdale Parkway, Loveland, Colorado 80538

DISCOVER VALUABLE SKILLS YOU WILL USE IMMEDIATELY!

• 7 Secrets Every Speaker Needs to Know … to connect with 100% of your audience
• Assess your current communication skills, and discover tips to gain instant rapport
• Top tips and strategies demonstrated from Sparkle When You Speak!™ training
• Design effective speaker marketing materials that get you HIRED!

PLUS: How to earn the Accredited Speaker designation from Toastmasters International

In three content-filled hours you will learn tips to:
• Connect easily and authentically with others
• Gain instant rapport and greater credibility with others
• Craft and deliver effective, memorable and stellar presentations
• Design marketing materials with know-how, confidence and professionalism!

Tuition includes: communication skills assessment, speaking templates, worksheets and valuable handouts.

WORKSHOP INVESTMENT:
$33 Early Bird-received by 5/10 for lowest price – via phone, email, or fax
$39 After 5/10 via email or phone — or pay at the District 26 Toastmasters Conference 5/18-19 — at same location
$49 At-the-door registration on 5/20 — if space and handouts are available!

PRE-REGISTER EARLY and SAVE MONEY! 
Call: 858-569-6555
Secure Fax: 619-947-6624
Email: Sheryl@SherylRoush.com

Credit Cards Welcome: Visa, MasterCard, American Express.
Your credit card statement will read: Sparkle Presentations, Inc.

LOCATION:
Embassy Suites, 4705 Clydesdale Parkway, Loveland, Colorado 80538

WORKSHOP FACILITATOR:

Sheryl Roush is a top-rated interantional trainer, 13-time author, and speaking coach, with 3,000 presentations given in nine countries. President/CEO of Sparkle Presentations, Inc., based in San Diego, California, she combined 35 years in marketing and graphic design — plus 25 years as a professional speaker — and 20 years as a speaking coach — to this workshop. She has spoken to audiences as large as 5,000, and appeared on programs alongside Olivia Newton-John, Suze Orman, Marcus Buckingham, and Vicki Lawrence. She has opened for Marie Osmond, closed for Geena Davis, and has been interviewed twice by Montel Williams. Sheryl is a past president of the San Diego Professional Coaches Alliance, is a 25 year member of Toastmasters International and a Brand Ambassador. In Toronto, Canada in 1993, Sheryl earned the elite Accredited Speaker designation from Toastmasters for outstanding professional is speaking – in 5 areas and styles. She was only the sixth women to earn the title, and the youngest, of 63 total awardees out of 4.4 million members in 116 countries to date. She has earned the Golden Microphone Award from the National Speakers Association/Greater LA Chapter, and was selected as the “Member of the Year” from both the Los Angeles and San Diego Chapters.

For more information, clientele, video and blog posts: www.SherylRoush.com  

For purchasing inspirational and business resources, visit the Sparkle Store, visit http://www.sparklepresentations.com/book_store.asp

For Entrepreneurs, Speakers, Trainers, Authors, Coaches, Network Marketers

Discover Your Million Dollar Message

Boot Camp: April 13-15, 2012

Westin LAX Hotel, Los Angeles, CA
5400 West Century Blvd., Los Angeles CA 90045

Are you reaching your prospects with a message that is converting them into Raving Fans?

Take the Message written in your Heart and deliver it to the World!

Here’s what you will learn:   

• Capture your audience’s attention in the first few seconds or you’ve lost them forever! 
• How to create connection with your audience because they have to like you first before they buy from you.
• Find out where your buying customers are seated then you know who to give your attention to.
• Give them the right amount of information…too much and watch them glaze over.
• Find out what Amateurs and even Professionals forget to do and leave massive amounts of money on the table!
• A 26-point easy-to-use template for closing more business and connecting heart-to-heart

Discover Your Profitable, Passionate and Powerful Message for your product, service or charity! In Just 3 Days!
This Boot Camp is being offered at an unbelievable low price…197 & 297!
Go to:  http://www.DiscoverYourMillionDollarMessage.com
Use Discount Coupon Code: Sparkle
Enter this code and hit “Apply”…
This will give you a $100 discount off General or VIP Admission… AND still bring a guest for FREE!
Money Back Guarantee.

Watch video testimonials here.

Featuring Special Guest Speakers:

Maurice DiMino
The Sicilian Mentor Presentation Template
How to create your “Transactional Message“
Award-winning Speaker, Author, Public Speaking Coach & Raconteur. Turns #1 fear-Public Speaking, into #1 asset. Clients have sold more products & converted more prospects into raving fans.

Craig Duswalt
The RockStar System for Success
How to Achieve RockStar Status in Your Industry
The creator of the RockStar System For Success – How to Achieve RockStar Status in Your Industry. Craig’s background includes touring with Guns N’ Roses, as Axl Rose’s personal manager, and Air Supply, as the band’s personal assistant. Craig combines his backgrounds in both music and marketing, and is now a professional speaker and author, promoting his RockStar System for Success all over the country, teaching entrepreneurs, speakers, authors, coaches and info-marketers how to promote themselves and their business by thinking outside the box.

Ursula Mentjes
Sales Coach Now
Sell with Intention and Significantly Increase Your Sales!
Discover the Selling with Intention Formula to double your sales results this year. Release your limiting beliefs and fears about selling. Create an Intentional Schedule to sell more in less time. Understand how Financial Set-Points prevent ultimate success and more! Ursula will inspire you to take action immediately–so you can begin to increase their sales this year!

Sheryl Roush
Sparkle When You Speak!™
Techniques to Make YOU Shine
Discover simple public speaking strategies to connect with your listeners – with authentic rapport. Learn your preferred communication modalities, and how to boost your interpersonal skills. Gain confidence, earn respect, engage, interact and sell more! Sheryl will role-model speaking and training techniques, using handouts, slide design and marketing materials.

CEO/President of Sparkle Presentations, Inc., a professional speaker, top-rated int’l trainer, and speaking coach, Sheryl was only the sixth female (and youngest) to earn the elite Accredited Speaker designation from Toastmasters International (from 4.4 million people in 116 countries), honored for outstanding public speaking skills. She holds the Golden Microphone Award from the National Speakers Association, and was selected “Member of the Year” from two Chapters in Southern California. A top-rated international trainer in 9 countries, with 3,000 presentations given, clients include: 7-Up, IBM, Sheraton Hotels, Sony, Southwest Airlines, Verizon Wireless, plus the World-Famous San Diego Zoo. As a sought-after conference speaker, Sheryl has opened for Marie Osmond, closed for Geena Davis, and has presented on programs alongside Olivia Newton-John, Jane Seymour, Joan Lunden, Vicki Lawrence, Suze Orman … and to audiences as large as 5,000… receiving standing ovations. A Past President of the San Diego Professional Coaches Alliance, Sheryl coaches all levels of speakers and top-level leaders in organizations. A 13-time published author, her books include: Sparkle-Tudes!®, Heart of a Mother, Heart of a Woman in Business and Heart of the Holidays. Her Solid Gold Newsletter Design book is a course book at the University of Ottawa for graphic communication classes. Videos, blog and information at www.SherylRoush.com

Speaking for Success

March 9, 2012
Edmonton, Alberta, Canada

In support of a fundraiser for the CAPS Foundation, I was invited by colleague, Bob “Idea Man” Hooey, to co-present with him at the Speaking for $uccess Boot Camp on Friday, March 9th in downtown Edmonton, Alberta, Canada. CAPS-Edmonton is one of esteemed Chapters of the Canadian Association of Professional Speakers, in alignment with the National Speakers Association (US and abroad), based in Tempe, Arizona.

It was a PACKED meeting room for the full-day event! One attendee, Ved, commented at the end of the day “We walked in strangers, and are now Family.”

In additional to the 90-minute training sessions Bob and I conducted, the day also showcased four 18-minute TEDx-style bonus sessions over the day:

• Barbara May: Microphone Techniques: 7 Mistakes Speakers Make and How to Avoid Them
  

• Nadine Riopel: Making Slides Work for You 

• Shirley Borrelli: Business Casual Made Easy: Look Polished and Put Together
  

• Greg Gazin: Gadgets for Speaking & Your Speaking Business

After a lunch break – complete with working assignment – the class of 50 reconvened for on-the-spot speaking and authenticity coaching – following my lead. Attendee-after-attendee had brilliant breakthroughs – right before our eyes! Here is a partial group shot of the Boot Camp’s Graduates!!!

PRESENTERS:
Bob ‘Idea Man’ Hooey, CKD-E: The current President of CAPS-Edmonton, Bob proudly serves in leadership, and was recently honored with “The Spirit of CAPS” Award - the highest honor bestowed on a member in all of Canada. In 1998, in Palm Desert, Toastmasters International recognized Bob “for his professionalism and outstanding achievements in public speaking.” He was the 48th speaker in their history, and only the 5th Canadian, to earn the prestigious designation of Accredited Speaker. He has served Toastmasters with distinction. He is the prolific author of 35 business and career success publications and his content rich articles have been featured in association, corporate, on-line, consumer and trade journals across the globe. In addition to speaking colleagues and fellow Toastmasters, he has coached leaders from Canada’s Top 50 best managed companies. A few of Bob’s clients include, Subway, Intuit Canada (Quick Books), The Brick, OK Tire, Indigo/Chapters Bookstores, Saputo Foods (Dairyworld), SKF Canada, Grand & Toy, Agruim, CN Rail and SimplexGrinnell. Speaker information.

Sheryl ‘Sparkle’ Roush, is the CEO/President of Sparkle Presentations, Inc., a professional speaker, top-rated int’l trainer, speaking coach, and a 13-time author. She was only the sixth female (and youngest) to earn the elite Accredited Speaker designation from Toastmasters International (from 4.4 million people in 116 countries), honored for outstanding public speaking skills. She earned her Accredited Speaker (#28) in 1993 at the Toronto, Ontario, International Convention. Sheryl holds the Golden Microphone Award from the National Speakers Association, and was selected “Member of the Year” from two Chapters in Southern California. A top-rated international trainer in 9 countries, with 3,000 presentations, international clients include: 7-Up, IBM, Intuit/TurboTax, Mitsubishi, Sheraton Hotels, Sony, Southwest Airlines, Verizon Wireless, plus the World-Famous San Diego Zoo. As a sought-after conference speaker, Sheryl has opened for Marie Osmond, closed for Geena Davis, and has presented on programs alongside Olivia Newton-John, Jane Seymour, Joan Lunden, Vicki Lawrence, Suze Orman … and to audiences as large as 5,000 receiving standing ovations. A Past President of the San Diego Professional Coaches Alliance (ICF affiliate), Sheryl coaches all levels of speakers and top-level leaders in organizations. A 13-time published author, her books include: Sparkle-Tudes!®, Heart of a Mother, Heart of a Woman in Business and Heart of the Holidays. Her Solid Gold Newsletter Design book is a course book at the University of Ottawa for graphic communication classes. Videos and information at www.SherylRoush.com

Solid Gold Marketing

Golden Nuggets for Creating
Effective Marketing That Really Works!

Wednesday – March 28, 2012

Any business owner – small or large – needs to know how to attract new clients – and retain current customers! Getting the word out in an effective and professional manner is even more critical now than ever before – with increasing social media and the Information Age of technologies and millions of “messages” we receive each day. Your marketing image can capture (or repel) those potential clients. Effectively designed and promotions establish your credibility – showcase your expertise – and confirm their need to hire you!

Are your marketing materials really working?
Need help creating effective promotions?
Want more business?

NAPO Michigan Chapter is hosting a special Teleclass, conducted by Sheryl Roush, tailored to professional organizers (those brilliant people who move mountains, put items where they belong so you can find them when you need them!).

Open to the public, this 90-minute program, complete with 13-page visual handout (and Q&A), demonstrates easy-to-implement techniques ANY business can use to get a cutting-edge over their competition.

If you have ever asked yourself any of these questions…
• Who are my key reading populations?
• Who is my target client?
• What do potential customers need in my materials?
• Where should critical elements be placed in the layout for impact?
• What key words, colors and type styles attract attention and create response?

A GOLD MINE of simple tips and easy ideas to use immediately – on every promotion!
• The 3 Reading Groups in today’s society
• 3 Stages of Communication – and  how long in each stage you have to capture their attention
• What potential customers need in your materials
• Where critical elements should be placed in the layout for impact (“The Golden Guide” template!)
• 38 key words, colors and typestyles attract attention and create response

Specific to Professional Organizers:
• Benefits of hiring a professional organizer
• Top 5 Client groups for professional organizers
• Top 10 Services offered by professional organizers
• 5 Benefits of using public speaking to promote your business
• NAPO’s Chart of Residential and Business Organizing
• Professional review of business cards and rack cards from those on the teleclass

TESTIMONIALS AFTER THE TELECLASS:
I just wanted to write and thank you so much for your presentation last night. You were awesome!  You gave us so many “golden nuggets” from all your wisdom and I really appreciate you giving us your time and all the great information.  Thanks again!
Barb Haddix/Owner
Clutter Bug Organizing Service

Thank you for taking the time to offer us your solid gold marketing tips tonight! My favorite part was your critique of our websites and biz cards. I will definitely add some bullets to the back of my card and describe my services.
Ann Marie Moore, Certified Life Coach & Disorganization Consultant
Moore Organization LLC

Thanks to you, Sheryl,  for your wisdom and enthusiasm, as well as great humor. You really walk the talk.  Your energy made it really easy to get this set up and create buzz.  I’m getting really positive feedback from folks that were on the call so you struck “gold” with us as well. Reviewing and commenting on our websites during the presentation was really inspired.
Cindy Greenleaf, Owner & Professional Organizer
New Leaf Organizing LLC

Speaker: Sheryl Roush, President/CEO of Sparkle Presentations, Inc.
The final educational session speaker at NAPO’S 2011 National Convention in San Diego, Sheryl Roush received the highest evaluation scores from attendees, on her Sparkle When You Speak!™ educational program. A highly requested conference speaker, Sheryl has opened conferences for Marie Osmond, closed for Geena Davis, and followed Suze Orman and Olivia Newton-John. President/CEO of Sparkle Presentations, Inc., she is an internationally top-rated speaker (over 3,000 presentations in 9 countries) and speaking coach, with clients including: 7-Up, Intuit, Los Angeles County, Los Angeles Unified Schools, Sony, Southwest Airlines, and Union Bank. Sheryl earned the elite Toastmasters International Accredited Speaker designation for speaking style and professionalism, out of 4.4 million people in 116 countries. The National Speakers Association honored her with the Golden Microphone Award and “Member of the Year” from both the San Diego and Greater Los Angeles Chapters. As a business owner, she has started eight businesses since age 16. As an award-winning graphic designer, and 5-time graphic design studio owner, Sheryl is a 5-time published author in the field of marketing design, and has 36 years experience in marketing design. Her Solid Gold Newsletter Design book is a course book at the University of Ottawa, Canada. As a speaking coach, she was the Director of Training for the U.S. Olympic Training Center, coaching Southern California Olympians in speaking skills. Sheryl is a past president of the San Diego Professional Coaches Alliance, and coaches on public speaking and media interview skills, and marketing design. As a published author, she has 13 titles to her name, including Heart of a Woman in Business.
www.SherylRoush.com   www.SparklePresentations.com

Using your voice for advocacy, influencing decisions, policies and actions

As you are preparing for your upcoming presentation, here are a dozen solid tips to utilize – that will help you Sparkle When You Speak!™

Purpose?
What is your objective? Premise? Desired outcome? Everything in your presentation (examples, stories, facts, graphics) must support this. Open your presentation with an overview and the benefits. Close with a summary.

Who?
Who are you speaking to? What are their interests, values, commonalities? Titles? Donors? Guests? Volunteers? Demographics (age, sex, education), geographics (local, state, regional, national), psychographics (buying patterns, regular stores, common products/services)?

What?
What do you need to communicate? Facts, statistics, stories, examples? Use words and sentences that will be easily understood. Explain any jargon, acronyms or slang used. Offer clear examples to help illustrate your message.

When?
What time is your presentation? Learning is most conducive before Noon. After lunch and evening presentations require humor to enhance their attention span. Over a meal (or during dessert), consider a microphone with higher volume levels, with more engagement and interaction with your audience.

Where?
What is the physical location of your presentation? Visit the room early, rearrange the furniture if needed (u-shaped, theatre, classroom). Check out all equipment and visibility from the “back-row” if you are using visual aids and slides.

Why?
Why they should listen to you – the value, worth or interest of what you are going to say. Have the facilitator introduce you by your credentials and topic.

How long?
What is the duration of your presentation? Preview the agenda. Be prepared to shorten your program if the schedule ahead of you runs long.

Content?
Create a beginning (10% of time), a middle (80%) and an ending (10%). Even if the middle flows organically, have a solid–and well-practiced–opening and conclusion.

Delivery?
How can you best convey your message to support the Purpose? Be authentic in your style. Will you speak from a lectern, or from the floor?

Visuals?
Craft visual aids with your audience in mind. Consider size of group, obstacles in the room (pillars, lecterns, flipcharts). Be consistent in design. Avoid “speaking to the slides” by facing your audience, referencing the slides.

Handouts?
Attendees prefer to have materials at the beginning of the presentation, and appreciate being able to take notes and have a take-away. Unless vital, do not include every slide in the handout, be selective. Include your contact information, copyright notice, and organization Logo as appropriate.

Lighting?
If showing slides, check the lighting ahead of time. If speaking after lunch or dinner, keep the slide background light/white with text in darker colors, and avoid dimming the room lights as people may drift off, or talk amongst themselves.

Sheryl Roush, is President/CEO of Sparkle Presentations, Inc., based in San Diego, California. She works with organizations that want to sharpen their communication skills to garner attention and get more business. As a speaking coach, she brings out the Sparkle Factor in her clients, while unveiling their uniqueness and authenticity.
For more information, see www.SherylRoush.com
or for coaching, email Sheryl@SherylRoush.com

Donate Blood – Save a Life!
by Sheryl Roush

I was called this morning by the San Diego Blood Bank needing my (rare) “A-” (A Negative) blood type… so I went in immediately to donate.

As is the case more now than ever before – the blood banks are in short supply of ALL types of blood.

After all these years, they finally explain the special “lime green tag” on my blood packs.
I also have rare antibodies — which makes my blood high in-demand at hospitals.

May you never need to receive blood … but may you be able to donate your blood to others who need it!

FIRST TIME BLOOD DONORS:
Contact your  local Blood Bank  – or the American Red Cross – to donate. Upon eligibility, you can donate every eight weeks.
(Click here for savvy tips.)

BLOOD TYPES:
There are four major blood groups determined by the presence or absence of two antigens – A and B – on the surface of red blood cells:

• Group A – has only the A antigen on red cells (and B antibody in the plasma)
• Group B – has only the B antigen on red cells (and A antibody in the plasma)
• Group AB – has both A and B antigens on red cells (but neither A nor B antibody in the plasma)
• Group O – has neither A nor B antigens on red cells (but both A and B antibody are in the plasma)

(Click here to learn about the Blood Types.)

Interesting Facts, click here.

A great Question and Answer session – one that adds value to your presentation – requires planning and thoughtful contributions from both the audience and the speaker.   – Andrew Dlugan

PLAN AHEAD
• Budget for the Q&A when you plan the presentation. Cut material as necessary to ensure enough time.
• Use your audience analysis to predict their questions and prepare a few “extra” slides at the end.
• Announce early in your presentation that you will be answering questions either throughout your program,
or during the designated time at the end.

INVITE QUESTIONS
• To sincerely invite questions, ask an open-ended question:
“Who has questions (for me) (at this time) (related to this)?”  “What questions might you have regarding…?”
The closed-ended question of “Does anyone…?” actually repels people from asking questions.

LISTEN
• Look and be alert both physically and mentally. Give physical signals that you are interested in the questioner
with attentive eye contact, posture, hands. Even when you are “silent,” you are still communicating.

VALIDATE
• Validate the question and/or the questioner. It takes courage to ask a question of a presenter.
• Avoid making the questioner look stupid, or point out they weren’t listening to your presentation.

CLARIFY
• Ensure you understand the question. Ask for clarification, or restate the question.
“Could you be more specific?”  “How does this relate to the topic at hand?”  “To paraphrase what I heard…”
“For the sake of those in the back of the room the question is …” Repeat or restate.
• To avoid one-on-one situations, break eye contact with the questioner and speak to the entire audience.

BE DIRECT
• Make a short, concise, direct answer, and within your audience’s frame of reference. Avoid jargon.
• If emotionally charged, deal with the emotional aspect first then the factual, and in succinct answers that
could stand alone. “Front-load” by stating the most important at the beginning.
• Take a second or two to frame your answer if needed, avoiding using phrases like,
“That’s a good question,” or “I’m glad you asked that.”
• If you don’t know the answer, don’t bluff (they’ll know it). Always tell the truth, sharing what you do know.

SUPPORT
• Give pertinent, supporting information. Keep it brief, expanding where needed.
• When appropriate, reflect or embellish a key message from your speech.

FEEDBACK
• Watch the audience to help determine reaction to your answers. Be sensitive and respectful.
Are they confused, frustrated, satisfied? If they seem to want a little more information, expand.
• Ask your questioner, “Does that answer your question?” or “Did I answer your question…?”

RECAP
• At the end of your Q&A Session, summarize your presentation, adding your final Call to Action

-Sheryl Roush, Speaker, Speaking Coach
Sparkle Presentations, Inc.
Sheryl@SherylRoush.com

L*A*C*E
Leadership and Communication Education

Professional speaker and speaking coach Sheryl Roush will be presenting two presentation skills classes, open to the public on Saturday, January 7, 2012 at Biola University, 13800 Biola Avenue, La Mirada, California 90639-0001. The full-day educational training is hosted by Founders District of Toastmasters International, Where Leaders Are Made.

Sparkle When You Speak™

Course 101:
Still have fear when speaking?
Need more confidence?
Want to connect more authentically with others?
Discover tips to shift 5 common fears into excitement, gain greater confidence and genuine rapport with this basic class. You will assess your current communication skills with direct application to listening skills, winning speech contests, the workplace and your relationships. Handouts provided.

Course 201:
How can I improve my delivery, energy level and charisma?
In this how-to hands-on coaching-style session audience members receive supportive feedback on their presentations – or ideas for upcoming speeches! Come prepared with a short segment-the opening, or questions for input! Learn tips from a professional speaker/speaking coach. (Course 101 is a highly suggested pre-requisite.)

Course 101, 9:45-10:45am
Course 201, 1:00-2:00pm

REGISTER HERE.
Tuition: $12 includes handouts, lunch and additional courses.

Sheryl Roush, DTM (Distinguished Toastmaster), PDG (Past District 5 Governor), AS (Accredited Speaker), HQS (Honorary Qualified Speaker), is President/CEO of Sparkle Presentations, Inc., based in San Diego, and has 25 years speaking, and over 3,000 presentations in nine countries worth of experience to share. Although her 1987 Icebreaker revealed 19 ah’s, as she cried throughout her speech, today she has opened conferences for Marie Osmond, closed for Geena Davis, and has followed Olivia Newton-John and Suze Orman. Sheryl is a Past District 5 Governor, was the sixth woman globally to earn the elite Accredited Speaker designation (61 to date in 116 countries of 4.4 million people), and the 2009 Presidential Citation recipient from Toastmasters. Founders District Speakers Bureau awarded Sheryl as one of their HQS. An active Professional Member of the National Speakers Association, she received Member of the Year from both the San Diego and Greater LA Chapters. A Past President of the San Diego Professional Coaches Alliance, Sheryl coaches all levels of speakers and top-level leaders in organizations.

www.SparklePresentations.com     www.SherylRoush.com

Deaf Cheerleader Makes Dream Come True
Posted on ABC News, December 26, 2011

San Diego Charger Girl, Melissa Adams, overcomes adversity with the help of fellow teammates. In spite of being 85% deaf, she is able to dance and hold a beat with her 27 teammates, on the field, in front of 70,000 NFL Football fans.

Watch this inspiring story of the young lady who auditioned five times to become an award-winning professional cheer and dance performer, finally making the squad on her sixth attempt. She has since been a member of the team for two years – and made it on the front cover of the 2011-12 Charger Girls charity (Wounded Warriors) swimsuit calendar.

“As Melissa’s public speaking and media interview coach for the past two years she’s been on the squad, she’s truly an inspiration! She consistently steps up to the task, never letting fear – or doubt – be an option, commented Sheryl Roush, President of Sparkle Presentations, Inc., who has been coaching the Charger Girls for the past eleven seasons. “The Girls are the official Ambassadors for the Chargers organization; they know it, own it, and proudly represent San Diego football at all events, for media interviews, and public appearances. These beauties hold their own – speaking up intelligently and eloquently.”

View Good Morning America’s feature video segment here.

Personal interview with Charger Girl Melissa, video clip here.

For more information about the San Diego Charger Girls, the squad, NFL Game Day photos, and to purchase their Swimsuit Calendar, click here.
Follow the Charger Girls on Facebook.